Special Guest Expert - Angel Iscovich
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show we're so glad you could make it. Come on with us this is gonna be an amazing show. I have an amazing special guest expert with me tonight. He is sitting right in front of me on camera. You can't see him yet. He's going to come on here in just a moment. Angel Iscovich. I think I said that correctly or close to correctly of practice more through the night. Thanks for coming on. And while you're here be sure to like, love, share this show depending on where you're watching it. You might be on Facebook. You might be out on Periscope. You might even be watching on Roku or Amazon Fire after the recording is done after the live show. Or you may be listening on a podcast. Whatever the case may be. Show us some love, gives some stars, give us some feedback and reviews. We would greatly appreciate that. So we can spread the good news of this show farther because people like Angel have a lot to give. A lot. And you're going to be blown away with this man's expertise, his genius mind, and what he's working on right now. I was just talking to him moments ago. I'm really excited about this. The mind body business show. What does that mean. What does that all about. Well in my now 54 years on this planet I began focusing on people that were successful and what I noticed over time. You know I've been going through seminars I've spoken from stage I've trained from stage I've done my own seminars. And what I learned over this journey is that there were three things that kept cropping up that seemed to be common between all successful people and what I realized were those three areas were. what are the title of the show. Mind mindset is really what that stands for. And that's really developing a proven rock solid mindset from the subconscious portion of our brain which is even more powerful and more important than our conscious part of our brain. And we can go in deeper to that and we have a perfect guest to discuss things about what is going on inside of our noggin. Tonight we may or may not go down that path. It will all depend and then body body that is about literally the body about your body about taking care of it by exercising by eating well drinking well. And the thing is what I like to say is the mind and body are a team and even more importantly the mind and body are your team. and that's the thing. What if you have a team as a sport. There's a team up of five players on basketball for instance and one of the players that's starting he's a starting player he plays on the beginning of the game didn't he decided not to take care of himself in the off season in the summer maybe and did not really you know eat well didn't keep exercising and didn't feed his mind the things that needed to be fed. And then when they take the floor for the first time that next season the other four are ready to go there they're in prime condition what happens to the team as a whole when you just have one team member that is not operating at a peak level performance you guessed it it it all it it's not gonna work out as well as it would if he was ready. It's kind of like a tripod you know you have three legs mind body and business and you kick one of those legs away what happens to the tripod it comes tumbling down doesn't it. And so that's what the purpose of the show is is to bring on super successful people like on Hill who is going to show you ways that will make you think and help you to get down the road to success a little farther a little faster and a lot a little easier as well. And so I'm really excited to bring him on. An interesting thing about success a little side story is that I remember some time ago. This is years and years ago I was actually invited to come to the east coast I live in the West Coast I was flown out there they paid my ticket. PIP hadn't picked up in a limo and I went to meet a CEO of a company for a deal for a contract. And I was there for two days in his office very large corner office of course a very successful gentleman. And remember on the second day I was sitting on the couch and he was just standing casually we were chatting and he's looking at me and he says you know Brian it's interesting if people only knew if they only knew if they just did this one thing. If he just did this one thing they'd all be super rich and then he kind of stopped talking like. OK. What is it at that moment he kind of coyly turned walked away from me toward the back wall and there was from floor to ceiling a very large two door cabinet. And he looked back at me grab both handles and swung open the doors to reveal the secret. And what I saw was very similar to what you see behind me right now. It was shelf after shelf. after shelf of books and we're not talking just any kind of books. We're talking about self-help personal development. We're talking about mindset. We're talking about fitness books. We're talking about business books sales marketing team building. And it was just. completely just comprehensive library. And by the way that is the business part of mind body business is sales marketing team building systematized in everything that goes into building a business. And the thing is if you master if you master just one area mind body or business then your life will improve for sure. But imagine once you've mastered all three. That is when you become a very successful individual like our guest expert who's coming on in just a moment. And so he told me he showed me that was the secret to becoming rich. And in my translation is to becoming successful. And. I did a really really dumb thing. I ignored him. I ignored that advice and said it can't be that easy. Nothing's that easy. Come on. He can't read. And you know you can go to a library and get these books. Don't have to pay for the darn things there's no skin in the game. How could this be the secret to becoming successful. So I didn't I didn't read for years then thankfully thankfully many years later I met another gentleman and ended up working with this gentleman who became my mentor. He's one of the folks that I spoke from his stage training his students for a couple of years. And one time I was in his house and he's walking around with headphones. And I said Hey man what are you doing. He goes but this. He goes Yeah I'm Amar I'm listening to a book and this was still several years ago and I'm like listen to a book. What was that. And so he explained it was through an app that he was using called audible. I thought wow you know the thing is whenever I read a physical book I didn't even realize this. I started listening but when I read a book my eyes fatigue and I get tired and I get I thought I was getting bored but I was really just fatiguing. I thought I'm going to give this a shot. So I started listening to a book and I thought wow I love this. I'm not getting tired I can listen I can hear I can do this in my car. What else would you do in a car that could be productive. You know. Yeah sometimes I listen to music to relax but most the time I'm listening to a book. I've gone through many books and the cars my primary library. It's awesome. And the beautiful thing with audible as I'm listening it provides this little icon. It's called a bookmark and as I'm listening. If something catches my ear that I really want to go back and revisit or it just was profound I just tap it quick instant and so I began doing that and I saw I read voraciously from that point forward and I put together quite a compilation of books and what I want to do is transition over into a section of the show. I'll call well you guessed it bookmarks.
Bookmarks for you to read bookmarks. Ready steady read bookmarks brought to you by reach your peak library dot com.
Yes reach your peak library dot com and please by all means write this information down. In other words stay with us on this show whether you're watching it live right now or recorded later. Stay with us. Take notes and go visit these resources at a later time because you do not want to miss one minute of Doctor eye that's on how it escalates. That's coming on very very soon I promise it's very soon. Real quick reach your peak library dot com. That is a Web site I personally developed and I did it for one person in mind and that was you the viewer the listener. It's a gift and what it is my gift to you what it is is a compilation. It contains a compilation of the books I've read that have had a profound impact on me. And. that's one of the beautiful things about having a Web site where you can just give this stuff to people and it's amazing that I can do this. And I love doing this and what I do as a store bookmarks and what we're going to do. I normally playback a bookmark audibly on every show but you know what.
After talking to on how I want to give him more time to be on this show and I want you to get more of his value so we're going to do something interesting and I'm going to move past that. It's really I play a 1 minute snippet on bookmarks that I play out loud for for guests or for you the listener. Tonight we're going to change things up and let's let's jump into bringing on our special guest expert right after you write down reach your peak library dot com. Go there pick whatever book you find the first one that jumps off the page. Pick it don't go sifting through 20 of them or 40 of them. There's over 40 on there. The first one because you know you'll spend too much time and getting into paralysis by analysis. First one pick it read it and there are all sorts of forms of books in there there's physical there's Kindle and there are audible. Without further ado let's do this shall we. Let's bring on our special guest expert.
It's time for the guest expert spotlight savvy skillful professional adept trained big league qualified.
And there he is ladies and gentlemen the man the myth the legend Mr. unhinged disco bitch. Doctor I. How are you doing my friend.
Good thank you. What a pleasure.
Oh man. Thank you. Thank you so much for coming on. Run to give everyone a quick introduction of you and then we'll we'll jump into us some good. Oh great. Right on. DOCTOR And how Esko which is or a.k.a. a doctor I was born in Buenos Aries. Nice Argentina. Two survivors from World War Two. Wow. Doctor I grew up in the shadow of this devastating conflict. Though he and family struggled with little to call their own. He immigrated to the US where he graduated with a B.A. in philosophy summa cum laude from the University of Puget Sound before matriculating to the University of California San Francisco School of Medicine and obtaining his postgraduate training in psychiatry. Oh what a mix. I'm loving this. His interest in leadership organizational development and strategy led him to c suite positions in the corporate health care sector as well as chairing directory relief. The top rated charity in the U.S. such broad experience of Ford's Doctor I with a unique view into human behavior. Hint hint wink wink we might be talking about that aiding in his continual search for meaning and purpose in our lives. And that is the subject of his new book routine ology the lost art and science of routine and real quick before we jump in and give the con over to Dr. eyes so to speak. I want to remind everyone that's watching live right now stay on to the end and you will have the opportunity to win a five night stay at a you guessed it five star luxury resort in Mexico compliments of my good buddies over at power texting dot com.
You want to write that one down to power texting dot com. All right. Now to the man of the hour. Doctor I love having you here. It was a phenomenal background on you that we just read and what I like to do is if you don't mind is go a little bit deeper into what makes you tick and so on that note like everyone gets up in the morning and you know our feet hit the floor. I know when I do it I'm very groggy but at that moment successful people like yourself and myself we we have something that motivates us something that drives us that says OK now I'm coming to consciousness I'm ready let's go take on the day for you What is that thing or things that motivate and drive you to take on each and every day.
Wow that's a complex question. Thank you Brian. But you know truly what I'm talking about in my book. But you know really for myself I've I've had a a sense being a caregiver. That's really what I. have in my life and you know it's to do some good and really to wake up with every day to try to have some meaning and purpose. And that's really why routine and having a stable environment is so important and that's what I speak to in our book and to a number of audiences in the sort.
Love it. Love it. Love it.
There we go. So there are many things that I like to dig into on this book that you're writing. It sounds very intriguing. We were talking just before we got started here off camera and I was really leaning forward listening because it sounds extremely just intriguing to me. So you're and you're successful gentlemen. You know what. What I'd like to do is back up a moment. Would you mind telling us a quick story about yourself your your career path and where it led you to today. Because I thought that that was very very interesting as well.
You know I early on in college I became interested in philosophy and then kind of moved on from there to to medicine. There was something about the science. My interest was early on and neurology and in psychiatry and medicine is quite an honor. I was really honored to really be able to have that privilege to take care of patients take care of people. And really got a good sense of how important that is in becoming meaningful and purposeful really in life. And I started in psychiatry and then I had kind of a real attraction early on to what became the growing field of emergency medicine and I became very interested and began to practice as an emergency physician sort of understanding how we kind of develop routines and how we develop cultures within our emergency department to take care of the uncertainty of those things that might come in. And at the same time see how people can be you know distressed and we're behavior really is and what stresses us as humans and the sort. So I did that and at the time there was kind of an entrepreneurial opportunity that just came to me with a number of hospitals and emergency departments asked me to staff the emergency departments with qualified emergency physicians people that were experts in trauma care and cardiac care. And from that the nature of emergency physicians as they kind of want to put a white coat on a stethoscope and go to work. So there's a business there a business of insuring contract and billing for services and the sort of. From that I developed the physician Management Service that then went on and I did a was acquired by a larger group to try to help expand which took me into the corporate world and eventually to operating a billion dollar segment of health care company. So that's what I've done. But all along the way I I've enjoyed being a leader and I've really enjoyed my time most recently with Direct Relief and in the humanitarian world. So. it's a little bit of my history.
I love it and I appreciate that that you went from full circle all the way back to corporate and now now an author in the makes. Looking forward to that book when it comes out. Definitely. Let's give a shout out when not when that's completed maybe a little later in the year as I understand it. And speaking of books I think I know the answer to this one already. I really am curious about this. Would you consider yourself to be an avid reader and if so or even if not what what book or what was your last book you read or maybe one that you know Firefly top.
Really I'm I'm kind of pulling on my philosophy strings recently and kind of a little bit of physics and and I you know I actually brought it here because I was actually reading a little earlier today because that's the time that I read again routine how you do things really important and that's part of really being a good good reader and being able to have that time where you can really work on on reading it. It does for you but a dodge equation actually a mere example it's actually about Einstein Relativity and the expanding universe and probably a little more than some of your some of your viewers might might think of but it to me it's kind of important because that's what I'm really talking about I'm talking about beauty regular reports of regularity how we're wired that way from the time we come out of the womb and what is time really mean and how is it that we act upon it every day regularly at source. So that's one of the books I'm reading today.
Fantastic. Yeah. And I love this whole concept of routine and regularity. We often talk about that in entrepreneur circles and our term for it is the comfort zone and you know we talk about the more often we can you know basically nudge ourselves to get out of that comfort zone on a more regular basis. That's really the only time we grow as business owners and really as people because when you are when you get stuck in a routine you really are going nowhere farther than you are today and you're just gonna stay where you're at if you don't step out and do something slightly different on a regular basis. What's your take on something like that.
Well you know it's interesting because if you look. Circadian rhythms the way we work through the day and how cortisol levels and I get to a little bit to the science of how we have that those downers at three o'clock you know where you have tea and most of us go often here in the United States go out to Starbucks and established cultures go to sleep. This is by the hypothalamus and how your brain works and so truly what's important about routine is that it's its regularity and also that you do this in a stable environment but the content of what you do in a routine which is what I call a time bomb. Essentially we were kind of born in a womb a sort of a bubble of a protective bubble that actually we have quite a bit of routine that goes on and you know I kind of learned this early by studying people that were over 100 years old. You see this and what happens in care of the young. You see this in high performers how organized and how things happen on a on a on a very regular basis. But you're right about the need to grow when the content of the routine is incorrect. You have to change it and this is what I call a little time bubble kind of a little time bubble. We go through life kind of exploding our time bubbles and recreating them by nature. So when you talk about that growth that's right external and internal forces often break our time bubbles and then now we have that by nature creation of a of a new bubble a new time new routines which allow us to grow and become successful.
Fantastic. I was writing notes myself. So for those of you watching the lead by example. I love it. So another it made me think Dr. I that there might be you know. So I kind of translated so that our listeners could get a better feel that it's really a comfort zone that we're talking about in ways in ways and then routine you know routine is actually very very necessary isn't it. It's very necessary especially when you're in business. And another word that comes to my mind when it comes to routine for succeeding in a business is the word discipline to be disciplined just like you carve out time in a disciplined manner to read which helps you to propel yourself farther. That's also important so there's this balance between you know getting out of the comfort zone and maintaining at the same time the discipline or routine required to get us to that next level. Does that does that resonate.
Yeah. That's correct. That's correct Brian. You know it's very interesting when you look at either neuroscience or studies or observe people how routine in itself just accomplishing something gives us meaning and purpose even for even though you might not be running a big business or doing a small task it's something meaning and purpose in the way the brain works it kind of gives you a reward in your dopamine levels go up that creates a mood and you know I've talked to some of those some you know very interesting people throughout and you just would be amazed how to perform at a high level let's say in business or a creative piece how important routine structure in a stable environment really is. And so I don't know if I call that exactly a comfort zone but one can change the routine and what one does end up in one of the stories I love telling is about the Rolling Stones who we interviewed in our book and wouldn't you know it all septuagenarians you know over seven years old touring for the last fifty five years in a creative rock you know rock environment and the thing that's most amazing is how incredibly organized structured routine they are and how important having a stable environment for them to perform actually is. each of their back stages at all other venues are exactly the same Brian they from where things are to even the center of how things smell in the stage itself things are marked exactly to where they need to be where the waters will be in the sewer and someone like Mick Jagger and the team has just a very specific routine for that nine o'clock show from the time they the entourage arrives to learning a little something about the community that they're actually giving this talk to this concert to I should say too.
Exactly when they're going to dress when they're going to do makeup to actually someone like Mick Jagger actually practicing for 30 minutes vocals for another 30 to 45 minutes warming up and dance routines in order to make that performance. Now you wouldn't think that someone that was successful at that would be the case but even in the creative arts that becomes the case and I could talk a little bit on some business examples if you'd like but this is how important this is and you know in today's world we have so much information in her hand. We have we are being pelted with information data all kinds of contents all kinds of things that disrupt us from actually doing things on a regular basis and in stable environments. We're not going to be able to be successful in that way. And if it's about business and being a good entrepreneur and a good leader that starts of business you need to be able to create that stable environment develop the routines and the policies and procedures that kind of become your culture and your business culture and those become your rituals. So that's a little bit about the that part. You know I've expanded a little bit for you but I wanted to give you a feeling for how expansive the thought is.
And that was a beautiful metaphor if you will about the Rolling Stones. It's interesting because it's you know amidst the chaos and the mayhem that we all see when they're onstage and what they're doing in the news and are they throwing TV's out the hotel windows or whatever's going on there. The interesting thing is I've heard this. This is more than the second time I've heard that bands do this that are of that kind of caliber. They got there for a reason right. There's there's reasons how they got there and you're mature you're hitting on several of them. They have that routine down and they have policies and procedures they're doing step by step by step. I just it's crazy. Just today I was looking around for something and on it came up on YouTube and it was a van halen snippet. They do the exact same thing. They had this whole list down to they want a bowl of Eminem's and they. They say must take out all brown ones. And what is interesting. All the way down to the nitty Noi details how much beer they wanted. Yes. That was in there. And other things. And where they were to be placed. It was. Isn't that interesting. They are a another super band. Very very successful band. And so that's why I love to do as model success and teach others to do the same. It doesn't that is a business by the way. You know it's a it's a musical business and they are that successful. You think they're just these crazy run amok cats running all over the house and you can't hurt them. And here you go. You say they're nothing but they are everything but everything but chaos before they step on stage and then they bring the show. It's phenomenal. I love that.
Yeah. Yeah. There's other you know I tell a few other stories for example in business. My good friend ho Martinez who was the chairman and CEO of Deckers Brands is a Cuban immigrant caught in the middle of the revolution. They're coming early to the Bronx to be with his is some of his grandparents and family just to get away learned and especially talk about mind and body. Learn how to survive and develop a routine of running. He ended up becoming a marathon runner and that running routine which was regular had discipline in the sport then served him very well for the rest of his life to be able to really lead teams and in the area of Reebok and then Deckers which is OGs and who can those type of pieces so we have a number of stories to kind of highlight the importance of that.
Excellent excellent. Oh man. Oh my goodness there's so many things I want to ask you.
Now that we've broken the seals so to speak on this whole concept of routines and regularity and your book that's coming up. You are by all accounts a very successful man you've done. I mean my gosh you've gone through medicine emergency physician. I can only imagine the stories that you have for that. And you were talking to me a little bit before the show about how that what you are discovering about human behavior. Would you like to touch on that at all. during your days as a emergency.
Surely. You know I don't think I need to tell any gory stories here or the sort but that's you know the point about emergency medicine that was really interesting was that. it looks it's kind of a moment of uncertainty. There's actually a lot of psychology by uncertainty in how we react to things that are uncertain and surely the emergency department is is that type of setting. If you if you understand that. But actually what we did in the emergency departments is that we were a team not two different kind of teams you were talking about in your intro and how it all has to work together to accomplish a goal and even though we didn't know whether trauma were a cardiac emergency or what kind of emergency would come through. We were very well organized. We had our routines down. We knew exactly what to do in each case. And. And that in itself was really an application of what I learned and what we're talking about today. On the other side was the patients the patients experience people are not at their very best when they're injured when they're ill. And so you you learn really about those limitations and how to develop the right amount of empathy how to have a good patient experience. And I think that kind of relates back now to business in how you deal with your customers your clients and the sort. So that's a little bit about the emergency department what it's what it's taught me.
Yeah. It's amazing how our life experiences can do so much to teach us to move forward and everything fills you know all that experience we can pull from to do things like you're doing which is authoring and writing a book and share your knowledge and wisdom from your personal life experiences and from that of others that you've learned. Like the interview with The Rolling Stones. I can't wait to read that that's going to be phenomenal. Fantastic. So as entrepreneurs right and successful people in general we have to develop skills in order to get where we are. Would you agree with that.
Well absolutely and some of these skills it's interesting are are actually personality traits. What we're kind of born with there's a little bit of genes involved there and then another. In other cases they have to evolve. They have to be learned or taught. But they're you know they're very broad and it depends whether you're you're leading a group of people or you're doing something on your own I guess. The term solar producer comes about and operate that. So I think that's that's correct.
So if you were to come up with say three of the top skills and maybe taking from your own personal experience what would be three of the top the ones that just float to the top right away the skills that you have developed or you think should be developed for those trying to become successful entrepreneurs.
Well you know I I actually was surprised by that question because I hadn't seen it for I am. But but because sometimes it is hard to just pick out a few things that make a difference. But you know what I often talk about it when I talk about particular ways people are the first one is. the ability to manage in the gray with managing in the gray means is that you're able to have flexibility where you're not black and white about how you approach a process or how you approach a business decision or an important strategic position position. So being able to learn to manage in the gray and not to be overly formula is very very important. You're in. It's important to know how to do the job especially when you started assistance. So that's the first piece. The next one which is is some degrees somewhat of a personality trait that can truly be developed is it's I don't know if I should talk about it here it's an I would call a gas actually I call it gas mask means give a gotcha OK. You have to be passionate you have to be heartfelt about what you're doing. And the the the purpose and the meaning whether it's end is merely just the end can't often just be financial it has to be a belief in what it actually does and promotes in the world.
And that's I think the the the second piece that I think is very important. The third which kind of comes into routine an organization is structures that you have to develop is the ability to connect strategy. With. finance with budget and then the ability to then execute. to. that budget. and.
Many people can make. There's actually quite a few studies about companies that have for example incredible mission statements and they develop a strategic plan and it meets a strategic plan but only 2 percent are unable to execute it. That was a study actually done by the RAND Corporation on Fortune 500 companies. But even in a smaller entrepreneur level the ability to develop strategy.
Develop the right goals objectives to then actually develop a budget that meets that need. And execute to it. Be able of course to have to maneuver around it for any one year that you might do this type of plan. These are important these are I'd say three very important aspects of business and entrepreneurship.
Fantastic. Well thank you so much. I mean let's look how wonderful that rolled off the tongue 3 right away. Look I love managing the gray. It's like another term for that you say it's kind of like being flexible you know be flexible in the moment.
I love that gas give a darn and connect strategy with budget and then and then I love value added or kind of put the book into it and then execute within the budget. So a lot of people like that reading is another example right. A lot of people I know some. That's why say a lot of people will read and gather information and do it as fast and as furiously as they can without implementing what they're learning. And that just again keeps them where they are. They're book smart they've learned a lot. But if they don't put anything in action that will never take them anywhere. So that's I love the word execute. That's what really jumped off the page when I wrote it down. Appreciate that you've been successful for not just a short period of time on how I mean your you're you've done and you've done several things and each one of them successfully. And that's what I love about bringing people like you on the show is you don't have that mindset of I'm gonna go in for the quick kill make my buck and take off. No I'm going to steadily over time continue to raise the bar and make this a long term commitment to success not only for myself which would be you but for those that you're helping which obviously that you've got the medical profession to do just that. And that's another reason I love you man because that's what you're about is about helping people. What would you say having done so. is the best way for folks to achieve long term lasting success.
Ok. You know so that's perfect because you've got to bring me back to really how understanding how we're wired understanding what are how we're wired. Like I like to say from one to two because we're wired to this sense of routine and regularity and this is very important for longer term success. I think you see this when you when year children in care of the young you begin to see how important it is to develop structure routine organization to be consistent in what you do in that regard. And to also develop and have a stable environment. What happens when you're looking for like you said the quick kill the the quick short version to getting where you need to go is that you're never able to develop a stable environment a stable space a stable community of the people that you work with in order to achieve something. So this becomes really a really important important piece sustainability.
The ability to have something be consistent of high quality to deliver the same quality granted sometimes you have to change what it is you do you have to burst a little bit of your time bubble bring you content in it is the ability to be in a very regular routine in a in a in any company in a company or as a leader. So it's that sustainability you know today. Times have changed so much it's so difficult you know you don't have for example dynasties of sports anymore like you used to. The players are all moving for the best bucket the best place that you can. It's hard to develop a team that actually is able to performs and be consistent. Now surely in basketball the golden Golden State Warriors have done that and been able to somehow maintain that consistency in the. And they within them have their practice their routines as you use sports. So Brian those are those I think that today were just being pelted with so much content. that we are tempted to try so many different things whether it's in the diet whether it's being vegan or paleo that we can't stick to really anything. And the way our bodies are the way we began this world the way we adapted is by being in a stable environment we're very adaptable. What's a stable environment and our bodies get used to what it is we eat used to what it is we exercise with. This is this is this is the case. So I don't know if that fits the piece but I I really think that's what's what's important to whistle interrupted and disrupted. And this is important. Are you going to be successful is to have a certain amount of discipline not be. Not be willing to be interrupted and disruptive from your routines. That's a very important point to sustainability.
And glad you're bringing it up. I wonder if that's a contributing factor too like lately now that the economy has turned somewhat and jobs are now much more available than they were. That there is a much higher turnover rate that's being experienced by companies and I wonder if perhaps that is something they're lacking is a structured culture you know a stable environment with a community a feeling of community. I just wonder I don't know but it's made me very curious when you were saying that like maybe companies should kind of put the brakes on and go take a look at that and realize. Do they have what. What would keep people around longer. What is your comfort right now.
You know one of the things that I talk about is good companies read and hear themselves three to five years. They begin to look at what are their policy processes how they're doing where their shortfalls are and that's a really important point. The concept of reengineering and looking at yourselves. So and furthermore you know it's routines that kind of make a culture you know whether it's like casual Friday in a larger corporation. Whether it's the right kind of ways that you shout out or the way that you're CEO or others are accessible to you this week because part of your culture. But there's also a little bit of a generational piece going on here you know people talk about millennials often and how they do a great job. They'd like to explore they have kind of personalities of curiosity and trying to find the right balance in as is the right mind body business balance really exactly is what you're talking about Brian. And and so to do so not all the environments fit that content of the routine that makes a difference. And so you see more turnover and trying to find find those people if you're on the recruiting or looking for candidates. What we talk about a lot about Millennials is make it a great environment even if they are moving to try something else to find a balance.
If you've made a great environment they'll be coming back to you as a great example that I learned just by asking one question and there's a business called Trader Joe's. It's a grocery store pretty prominent in California. Certain areas of California and it's it's it's a very healthy like organic based foods and things and it's a smaller one a smaller facility. And I just remember going there quite often and every time no matter who I met that was an employee that I saw walking around with their shirt on. They never seemed upset grumpy. They didn't look down at the floor. They looked happy and I'm like something's going on here. I don't know what it is. So when I got to the checkout stand I finally asked if there was a young man there checking out and he was just like all the rest I'm happy and outgoing and how are you doing. And I said do you do you like your job. They knew he's gonna say yes. He goes Yeah I love it. And I said Could you tell me what what is like the main one thing that you love most about it. I said Oh yeah absolutely. And immediately had the answer he said you know what I'm doing right now I'm at the checkout stand. I don't do this my entire shift. In fact I do four different jobs every shift. I was like This is genius. He's got variety built in every single day that he goes to work.
I thought I'm going to model that and implement that. And that's what I do. I have apprentices they start out with one task and I tell them you're not going to be doing this task forever. In fact it's not gonna be very long. You're gonna be cross cross pollinating over to a task and apprentice apprentices doing and they're going to switch chairs and vice versa. And it really has made a big difference. People love coming to work. They love putting through the effort they love. You know they just want to now be creative and and put more forth and they want to stick around. So I thought that was really interesting.
It's fabulous. And you know companies that begin to develop those kind of cultures that's kind of is their modus operandi. That is the routines the routines they get the different content to do with different times of the day. But there's an expectation that becomes a comfort relaxation. That's how we're developing we're in comfortable environments. We perform better. We feel better and we don't stress out. We don't stress out our system. So there's also a number you know I often talk about circadian rhythms and I were wired from the morning to have. our cortisol levels go up and then how what happens and where we can perform best and good good companies understand when they're when their people are most productive they understand the concept of strict rhythms if you're trying to whip somebody at three o'clock in the afternoon to work when our glucose levels or cortisol levels are dropping. It's not going to be very. It's not going to be very productive. Those are probably really good times to get a little energy into your staff and sit around and talk about innovation and the sort. So we're really productive early in the morning for tasks and vigilance types of things. A lot of excel spreadsheets developing certain products or brochure materials. We're really great at engaging between 10:00 and noon. We're good on coordination after we eat. There's a little drop in blood sugar but from 1 to 3 after 3 o'clock the body's kind of gone somewhere else until there's another little peak around five or six. And that's why the English have tea at three o'clock. And that's why a Spanish cultures often take a siesta and open back up. So there's a there's a lot to making a great business culture. And I think what we're explaining of Trader Joe's is is one aspect and this is another one about how we're wired and how we can best perform and produce and it is.
So for a family set it the beautiful thing it's a lot of people. I would assume when I hear routine it's the same old thing every day equals boredom. But you just basically set an end and I'll paraphrase that you can actually include variety into your routine and make it part of the routine.
Absolutely. Absolutely. That's the point about a routine is more about regularity not so much the content the content can be for you or to your company and what you put in you know when you hear that term like Oh we're having another routine meeting if this is a routine meeting just blow it up. OK. Because there's no to navigate it means that everyone is not engaged. The information that's being discussed the behavior that's happening is is really not relevant enough. And I recently talked to up to a bank executive who just wasn't having luck it is three o'clock meeting because everybody was in the doldrums and he changed it it's kind of 10:00 o'clock changed the content to make sure that everyone who attended actually had at some interest in it and that it touched them with the work they did during the day. And his meetings became very successful in production.
Meetings can be they can suck the life out of every person that has to attend.
Well that's true. And that's one of the other problems. You know they call you know death by meetings right. And when you have a larger business and you're needing to communicate appropriately and you have these meetings that are standard or routine they don't need to be that the routine aspects do what you put in that content are very important. And you know really good companies learn how to allow people to have time on their own to work and at least to have to engage with each other. I think I mentioned to you that one of the chair CEOs Bill Sanger of a Fortune 500 company that we interviewed and I where I had the pleasure of working with him you know from 315 that that moment in time to 450 he took the time to just close the door shut off all the social media all the data and just beamed particularly when there were important decisions were where all of the sensory input.
Kind of could just for a moment go away. So alone time is important. You know yesterday just as a point I was at Direct Relief where I'm very proud of having served as their chair and having kind of built a new building that helps send you know medical product across the world and where they build that that piece they built little like phone booths except there's no phone they're nice quiet spaces for people to go in and talk and have private time. Though that's part of that culture. The kind of culture you can develop.
I love it. Love it. Love it. Now you've succeeded.
Again in multiple areas. What would you attribute your success to. What are the things that bubble up in your mind that say well because I did these things I am now at this level of success I had to acquire right now which is very high. What would you tell somebody who's listening and watching what could they concentrate on like you did that helped you to establish this level of success you are currently at.
Well that's kind of a big question because I've done it in some very varied fields and I don't know if they they were all successful in part of it was that you don't always you don't always succeed and you learn how to kind of get back up and and learn learn from what you read learn from what you do to really improve improve things. I think that when you talk about motivation and I really believe that this concept there's quite a bit of psych psychology behind us. Having willpower having discipline. but I think it comes back to you know again what I really am talking to in the book and that is the importance of having a stable and familiar environment. I've although I've changed environments often enough I assured that they were environments that I could actually do the things and the disciplines that were important for for those for that for those goals. And I think we're you know it's tough sometimes because it's difficult to stay in the same spatial environment to have good community around you. It's what I learned when I studied a hundred year olds who did things very regularly but what they did varied but they had a very stable environment. Yeah you've heard of Blue Zones and people that have lived long lives and in areas that have that stability I think that's probably one of the one of the points that's really really helped me and obviously as I said earlier I've had a kind of a caretaker caregiver approach you know I've always been the kind of kind of person that if something's happening I'm going to be there and try to make a difference. So.
And that's not that's such an amazing quality about you you know you're there to make a difference to help people. That's what I find most of my guests that come on. I think all of one of the biggest driving forces is helping people. And that is a beautiful wonderful thing that these are you know like you the successful people in the world are. And they are using their success to help others. You know ingrained in their success is helping others. It is because of how I'm helping others they're successful. It's an amazing beautiful thing.
You know we're we're social we're social animals were convivial. You know a lot of people nowadays say hey should I go into medicine I heard it's really not bad. You can't make a dollar added. It's really difficult being a doctor and you come out with such loans that you wind up you don't. Well there's some things that that get just it's it's kind of a privilege to be able to to take care of patients there's a certain sanctity that's about it. And it is hard and difficult as it might seem. But you know had the opportunity to to see a child with a ruptured spleen and to be able to put your hand into a splint artery by doing surgery and to stop the bleeding or to do something similar. I mean this is this these are experiences that really go to the core of what we are as human beings. And on that note and a kind of a high.
View philosophical question that's very personal. Doctor I. What makes you happy. What. What is it that makes you happy.
Well you know that's a that's a that's a pretty it's you know I always go back to the book because although some may say well you're over routinized or you do things I actually you know yes I play tennis on Tuesdays and I read my books at the in the evenings in the later evenings mostly in a little bit in the later afternoon. So but I think the just being able to perform some of these these tasks in themselves gives you meaning and purpose and it gives you a certain sense of concealment. And I think. I think if you're. able to kind of give a message and able to make a difference in other people's lives obviously there's you know obvious moments of happiness that can occur. But I think you know Aristotle spoke really about what it means to live a good life and to to be to be virtuous to live a good and virtuous life. And in that moment when you know you're you're at the end and can look back and say that you lived a good life. The thought of that definitely makes me happy.
Love it. Love it. Well I cannot believe this every single time I come on this show we go for an hour and our hour is almost up and there is one more defining question I would like to ask you Dr. Ryan. And it's it's a it's kind of a deep question. And the interesting thing is I'm just curious about. what each individual who's been on the show prior they've they've all been asked the same question. I'm always curious what people. think about a definition of a word which we'll get to in just a moment but the thing is when when the question comes up in just a moment if it takes a few moments that's fine you know think about it if it's instant. That's happened to. That's OK. But before we do that I would be remiss if I did not remind everyone and tell them how they can now qualify to win a five night stay at a five star resort in Mexico.
And this is not a thing where you go and you sit and watch a timeshare presentation. It is a legitimate vacation day and it is again sponsored by our friends at power texting income. So let's bring that up on the screen real quick so you can see how you can enter to win.
There are two ways. One is go to the Web site. It's called the Mind Body business show dot com for Slash vacation. And there you'll see a form. And you just fill out that form and you will be entered to win. Or if it's easier for you to do this just grab your phone right now and type in the phone number of 6 6 1 5 3 5 1 6 2 4 and then send the message with the word peak peak and that will also enter you so it's the word peak 2 6 6 1. 5 3 5 1 6 2 4 and you have my permission to do this right now.
Stick with us if you're going to do it on a browser open a separate tabs you can still hear and listen to the amazing doctor and you're getting some fanfare here Doctor Jackie Foster. Awesome Doctor I have a bunch of exclamation points. So great to see here Steve Thompson is giving you a shout out. Love you doctor I so love this. This is phenomenal. So go ahead and do that now. Go ahead and enter to win that five nights day at a five star Mexican resort. And again it's sponsored by our friends at power texting dot.com.
Go ahead and enter now and we are going to return to the man of the hour the man himself. And how is college Dr. I. And so we're building this up about this one last question. And here's the thing to kind of ease any trepidation that might be going on which I doubt it. But the thing is the interesting thing about this question Dr. Guy is there is no such thing as a wrong answer. It doesn't exist. It's just quite the opposite. The only. The only correct answer is your answer because it's what you make of it.
It's it's completely yours. You own it. Does that make sense. Yeah sure. Are you ready. I am.
I'm waiting for an emergency to come through the door.
Ah not. Not at all. All right here we go. Doctor I. How do you define success.
I think it comes back to a little bit of what I was saying. If you can live a virtuous life. A good life.
You are a success.
Well stated an interesting thing is I have asked this question of every past guest and not still to this day I assume it's going to happen soon. But to this day no to have answered it the same way is that is that remarkable.
Well that's that's fabulous. That's fabulous because I think this is what really happens as ICE has spoken about what you place in your rookie. This is your individual content. This is the uniqueness that we have in life and what we make as goals and would become successful. And you know for me it's the ability to live a good and virtuous life and for others it would be something. It might be something else. We're unique we're here to make what we can live our lives and I think I think all of you viewers I know can be successful at doing this.
Yeah and especially if they follow your words of wisdom for sure. And the other thing that's really remarkable about everyone's answer is not one of them including you not one of them named any of their their top reasons for success that they thought you know that defines success for them as being money related like Oh I think I'll be successful and I hit my first 10 million whatever. Never not one. That's a beautiful testament to the quality of folks that come onto the show like you who are here to help people number one and then live that you know virtuous life and become pleased with what you've done with your time on this life. And so I so appreciate you for being on the show. I can't believe we're at it where this is it's time to stop the show. Unless everyone's okay with it go another hour or two and talk more. I'm just getting just to respect everyone's time. We will be back again next week with another glowing wonderful show of the mind body business show. But for now doctor I somehow escape it.
Thank you so very much my friend for coming on and giving your amazing value to our viewers. Thank you so much.
My pleasure. Thank you.
All right all right everyone bye bye for now. Be blessed. We'll see you next week.
Thank you for watching and listening. This has been the mind body business shows with Brian Kelly.
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Conventional wisdom suggests the best way to navigate our noisy new world is to accept change: Open up to novelty. Go with the flow. Embrace the relentless pelting of content minute by minute. Dr. I. is here to say this is not the best way to journey through our lives — and in fact may go against our very nature.
Dr. Angel Isovich (aka Dr. “I”) was born in Buenos Aires, Argentina to survivors from World War II. Dr. I grew up in the shadow of this devastating conflict. Though he and family struggled with little to call their own, he immigrated to the US where he graduated with a B.A. in Philosophy (Summa Cum Laude) from the University of Puget Sound before matriculating to the University of California San Francisco School of Medicine and obtaining his post graduate training in Psychiatry. His interest in leadership, organizational development, and strategy led him to C-suite positions in the corporate health care sector, as well as chairing Direct Relief, the top-rated charity in the US. Such broad experience affords Dr. I with a unique view into human behavior, aiding in his continual search for meaning and purpose in our lives, the subject of his new book: “Routineology: the Lost Art and Science of Routine."
Connect with Angel: