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Special Guest Expert - John James Santangelo

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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.

Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show. I say this nearly every episode and I mean it. I am so, so excited because of our guest the expert who's coming on very, very soon. Why I'm so excited is because what this gentleman is expert at is the very area that I consider to be the foundation for all success, whether be business and personal life, all of it. It is the foundation and we have an absolute, true expert in the house with us tonight and we are going to go deep into some wonderful mindset topics. You are in for a great ride and I can't wait. I cannot wait to bring him on and we'll do that in just a moment. The MIND BODY BUSINESS Show. The whole purpose of this show is to help people like you, entrepreneurs and business professionals, who are looking to find that one recipe. One recipe for success. And the thing is the good news. There's good news is that recipe exists. In fact, there are many recipes just like a cake. There are many successful recipes to make a cake. How many do you need to make a cake? Well, it's even better news. You just need one. So all you need to do is find one recipe that works and follow it. And that's what this show is about is giving you those recipes that you can take and follow and model. And so what you're going to be able to do is listen to this guest expert, his incredible insights and wisdom, and follow what he does to achieve success at the level he is. That's all you have to do. You have our permission to copy. So it's fantastic. That's about mind. Mind is all about mindset. It's about from a sub- conscious level. That's why I'm so excited because we're going to go and explain this at a deeper level this very evening. So get excited, yourself. And also, when you're on. Love having you on. Welcome everybody who's watching live. Be sure to comment. Say hi. Give us some lights and loves and we'll give you a shout out on the show as we see you come in. We love to interact with you. And body, what is that about? Well, that's about literally your body and taking care of it. Successful people, I have found, follow three pillars or patterns for success and that's in areas of mind, body, and business. The second one is body. And that is taking care of yourself with nutrition fuel and taking care of yourself also from the external as well as internal by exercising. Yeah that long four-letter word many of you think about. It is amazing how you will see your productivity increase just by moving, despite doing it on a regular basis. And then business. Business is multifaceted. We're talking about mastering skill sets such as sales, marketing, team- building, scaling, systematizing, you name it. And that's the thing. The people I have focused on over the last decade or so are those that are successful. And I found that those three traits. each successful person has mastered two or three of all of those traits. And when you are able to master mindset, which I personally believe is the absolute number one. That anyone should focus on if they haven't done it yet before the other two, all you have to do is master mindset and the other two will definitely follow, I kid you not. And, in that realm, we're going to bring on a guest expert. It's not just me talking about it. We're going to bring a gentlemen on who knows this stuff inside and out, no pun intended. Regarding puns, there are a lot of books written on puns. I'm going to segway into books. Books are very important for success. One of the other great key ingredients for successful people is that they read and they read voraciously and we're not just talking any books. We're talking very specific books that are helpful both on a business and personal level. And with that, I'm going to segway directly into a segment I appropriately call, Bookmarks.

Announcer:
(informational screen) Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com

Brian Kelly:
Yes, ReachYourPeakLibrary.com. By the way for those of you watching right now, live or if you're watching or even listening to the recording later on podcasts, stick with us and just take notes. If you're driving, please don't take notes right now. But, if you are watching this live and you're in an environment where you can take notes, do that instead of running off to check out these resources that you see during the show. ReachYourPeakLibrary.com. Just write that down and stay with us because all the magic happens with this, as they say, in the room. So stick with us. So ReachYourPeakLibrary.com. That is a website I developed literally as a gift for all of you. It is my gift to you and what it is is a compilation of books that have had profound impact in my life personally and in business. And so what I've done is I compiled a list of about 40 or so. I'm way behind. There are many more beyond this that I need to add. But, the beautiful thing with this is is if you're not reading avidly right now, this is a great place to start. Because at least one successful person has vetted these by reading them and got some results from them I.e. Yours truly. And if you already are a avid reader, you might find a book in here that you have not yet read. That's another great resource for you to come to. I love getting recommendations from other entrepreneurial friends. We're gonna have a book that we're going to be showcasing tonight by the very gentleman that's coming on who's authored that said book. And it's gonna be amazing. And speaking of that, I want to get to it. Let's get to it. Let's talk with our guest expert because this show is about my guest not about me. And I cannot wait to share this amazing man's value with you. So let's jump right on to it shall we. Yes let's shall.

Announcer:
It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big League. Qualified.

Brian Kelly:
And there he is,not. He has just disappeared from the room. Oh what a great entrance.

John James Santangelo:
I want to make. I want to make one of those good entrances.

Brian Kelly:
The grand entrance. Ladies and Gentlemen, Mr. John James Santangelo ,as it says right there.

John James Santangelo:
What's Up my friends?

Brian Kelly:
Yes.

John James Santangelo:
Hi buddy.

Brian Kelly:
Welcome buddy. Welcome. Welcome. Welcome. I'm so so happy that you're on the show right now. Oh this is gonna be amazing. Before I formally introduced this amazing gentleman, I wanted to remind everybody watching right now live that you had the opportunity if you stick with us till the end. You have the opportunity to win a five- night stay at a five-star Mexican resort. All compliments of my good buddies at PowerTexting.com. There are other gifts coming in addition to that. A little birdie told me with a blue shirt that standing with his hands together said that there's another gift that may be offered. Yes, it definitely will be at the end of the show. So stick with us to the end and because it's an amazing valuable gift. I know about it. I have the gift and I got to taste it a little bit and it's very tasty. So let's bring on our gentleman for real. Our guest expert this evening is a dynamic and entertaining gentleman which you will find out in just a moment, who comes to us from Westlake Village, California. He is a communications skills expert vital to a business or personal life. Both. Certified NLP trainer, Doctor of Clinical Hypnotherapy, and a Professional Life Coach. But wait there's more. He's a volunteer for the Big Brothers and Sisters of America Association. So he's a giver. He has a serving heart. I know this gentleman now personally and I can attest to this and vet him for you that everything I'm reading is absolutely spot on. And Chrysalis - A homeless rehabilitation program, as well as a spokesperson for the Make A Wish Foundation. I love this. He's coached and worked with companies, such as listen to this list: The Learning Annex. Xerox, Mary Kay, City of Hope, WellPoint, Microsoft, Multiple Sclerosis Society, the Los Angeles Sheriff's Department, and he works regularly with the Teamsters Union. Thank you very much. That's our show for tonight. I am exhausted from that all. I'm just kidding. And, weeks after 9/11 as head trainer, teaching lie detection skills to the U.S. Army counterintelligence team. My goodness, it gets better. Here to help guide us with his wisdom and magic on discovering NLP. I cannot wait for this. The methodology of achievement. Please help me welcome John James Santangelo, PhD.

John James Santangelo:
What's up buddy? Oh, finally. I've been like stressing out for two weeks about this show. You know so hair look good there? I got the right shirt? You know this? Comb my beard? Oh I shave my beard. You still have your hair. We're good.

Brian Kelly:
There are a couple of hairs out of place. But I won't point them out right on top. So, we love to have fun as you'll find out during this show. John and I. We're like. We're like junior high school kids at times where we just are going back and forth joking around.

John James Santangelo:
We're going to tell the story though because that story is funny. So you did a live show for a friend, Noah and then her roommate, Bart. And then Bart said, "hey you have to go contact Brian because he's crazy you're going to love him and you had to get on his show." So Bart - Bart Smith, BartSmithBooks.com - help us write my couple books. Anyway not plugging him in any way. I'm just saying we were crazy enough. We said, "we had to go to this guy's house to see what this guy's all about." So we drove up an hour and a half to see Brian and him, his wife, wonderful people. God love you buddy, seriously. Oh what a great time we had. And it's just made such a relationship grow through the camera now as well because we know each other a little bit.

Brian Kelly:
Yeah. It was a blast and I was just so humbled that two of you who had come driving although especially you cooked up with (inaudible)

John James Santangelo:
Ask if I can go I want to go see. I want to meet this guy before I get on live with this guy.

Brian Kelly:
Can I play? I love it. I love it. So hey man, I love that. The bio itself speaks volumes about your accolades, your accomplishments, your experience. It truly is impressive.

John James Santangelo:
And a lot of work to get there. And you know as well.

Brian Kelly:
Yeah.

John James Santangelo:
As many people as you have is, you know getting in. I started in the professional speaking business first and I started with some of the greats, Donny Walters, attended so many seminars, webinars like you learning. There wasn't the internet back then in 1904 when I started. You know I had to do this on my own. I thought, "OK what are my accomplishments?" So I went out and did all this volunteer work. Did a lot of work. You know what. Why human (inaudible). Here's the real question, "Why are people going to listen to me?" Right? Why are they going to listen to me?

Brian Kelly:
You know what? I know the answer.

John James Santangelo:
Why?

Brian Kelly:
Because they want the results that you have.

John James Santangelo:
Well, that's true and that's you know you've got to do the work first, right? To get the results that you want and that's really what NLP is about. The Modeling of Success. And then being replicated and then teaching other people.

Brian Kelly:
Well here's the thing with that whole thing, I'm glad you've brought that up, is you know it takes a lot of work. The issue for many and it was for me for decades was yeah I worked my ever living butt off on everything I learned at all these seminars and I still saw nothing as far as where I wanted to go. And what it came down to, it's still all about working hard but it's knowing what to work on.

John James Santangelo:
Yep.

Brian Kelly:
And the recipe. That's why I brought that up in the beginning. It is so important to at least have a known path that you know the odds are really great. If all you do is follow it. Yes, work very hard and get stuff done. But if you follow it, you will definitely achieve success like that cake. You're going you can have a success cake at the end of it.

John James Santangelo:
Yeah you got you. You definitely have to work hard. I mean that's the thing I think you mean we hear it so often now is the children that are growing up. They're you know they're catered to their parents cater them they're catered to and they don't want to work hard. They don't want to put in the effort. They want immediate gratification which is fine. We all do. Then you realize you start older in life. Like why don't I have what I want. I'm 40 years old. I'm 50 years old. I'm 60 years old. I haven't accomplished the things I wanted in life. I wonder you've got to plant good seeds. It's like a great garden. You've got to do the work in the beginning and plant good seeds and take care of it till the soil pull the weeds. It's one things Tony Robbins says, "you've got to pull your weeds" you know.

Brian Kelly:
And so true and the good the good news is though there's never it's never too late to begin. It's never too late.

John James Santangelo:
Oh absolutely.

Brian Kelly:
Because for me personally, I didn't even learn of NLP. I had heard the letters. I knew nothing about it but I did learn about it till about seven years ago.

John James Santangelo:
Oh really?

Brian Kelly:
And it has changed my life immensely, profoundly. And I never I don't say I'm not a (inaudible) guy and all.

John James Santangelo:
Right.

Brian Kelly:
"Oh, it changed my life on everything that happens to me." NLP changed my life for sure.

John James Santangelo:
Well. You know that that's that is that's a perfect explanation of--I guess the results of what NLP. It really is because if you go into the computer you type in NLP, you know WikiLeaks shows up first wiki. What is it called, Wikipedia? And it has such a negative connotation to it. Oh,it's a pseudoscience this and that. Well that's all great. You can say that about medicine too. You can say that about AA. AA has a 3 percent success rate. So if we're talking about results, it's a whole different issue, Right? It's the results you produce. So if somebody gives you the recipe, do a cake, you can make that cake exactly. Why would you want to go out and do it on your own right? Why do you want to go out and lose the weight by yourself if somebody can teach you how to do it? Why do you want to go out and go through thousands for relationships to find the right one if you can find somebody that has what you need? And they can tell you how to do it. Seems kind of mindless to me. But (inaudible)

Brian Kelly:
In my walk, I found there are two primary areas that keep people from doing what you're saying in that is. One, ego, right? They just they just their ego gets in the way and I can do this by myself. That is why they're not doing. Number two is we were brought up because we're not calling this modeling something or someone. What is a..? That's a fancy word for what? Copy? Right, when we're little kids. what are we told about copying?

John James Santangelo:
Right.

Brian Kelly:
It's BAD. Don't do that Johnny or you're going to get whacked on the hand with a ruler. Back when I went to school,we got whacked. And but there's a there's a very distinct difference between modeling and copying and what they are calling and what it truly was was cheating, right? Well that's different. And but many people associate modeling and copying with that whole experience because of ego and they're afraid they're afraid because of the negative anchors that have been set with cheating or copying. They just never branch out. So John and I give you permission right now to keep..

John James Santangelo:
We're talking about our beliefs that we learn (inaudible). Keep talking to my screen, looking at Brian here and the cameras up here sorry. We learn these beliefs at such a young age and it's what before you know seven to eight years old, we model everything about what we know. You know they say and there's there's objectionable advice about this whether things are learned, everything's learned in life. Or do we grasp some of it later on. Hey, I personally believe that the majority of who we are and what we become are taught by our primary caretakers before 7 years old. Whoever that was for you. Could have been your grandparents, Could have been one, your mother. Could have been both parents Could have been your father. It could have been you lived in an orphan home. Whatever those beliefs are that you learn, you've modeled that success. Now success is interesting words. Brian and I were talking about because success could be a bad thing as well. Success in modeling whatever that is. It doesn't mean it has to work because bad habits are learned that we take on later into life as well. That we try to get rid of and those are the students I guess. It's like, "OK I'm bad at relations, I'm bad at my financial abundance, I'm bad at being this, I'm bad at this, I'm to this, I'm not enough of that." So, we learn all this at a very young age and it's so hard to uncondition that later on in life. Because those things are kind of hardwired in our system after a while. Seven, eight, ten years old. What do they say? There's literally a quote that's 85 percent of who we become. 85 percent of our personality or attitude is built in by the time we're eight. 95 by the time we're 18. By the time, you're 21 years old you are who you are. Very little room for change. Interesting quote. Just saying.

Brian Kelly:
And I love the fact that the good news is there is this this science that's comprised of three letters that.

John James Santangelo:
We can change it.

Brian Kelly:
Can now. You can now access and tap into what you had learned way back then. Yeah. For me it's way back then.

John James Santangelo:
Boy Brian, I'll tell you. It is funny as it is that we're talking here. You could say it's fortuitous but the fact that you and I have gone through the same thing almost is some of the stories you tell me. Well that was me. Oh my God. And one of them was growing up just like you said. You learn the right things to do. Like I said you've read the books, you've done the webinars, you've done the seminars, you're doing the live events, you learn what to do but you don't know how to do it. You get out of the webinar, you get done reading the book and nothing changes, as you just said a while ago. And that's where the reprogramming has to come in. It has to. There's a gentleman I don't know if you've heard of this doctor's name. Name's Bruce Lipton. You heard of Bruce Lipton? The Biology of Belief. Well check it out. BiologyofBelief.com. He says there's three things,there's three things. There's three things to change. One of them is you've got to bypass the analytical brain, the conscious mind, and go into the subconscious. And that's usually done through some form of hypnosis. Because at some point folks, we're all hypnotized by the things in life. The second thing is by practice. How'd you learn how to drive a car? How'd you learn how to walk? We practice those things and we're not very good at them but after enough practice, it gets into the muscle like one of my instructors used to say. It's muscle memory, you get into the muscle and pretty soon, the brain just becomes like an automatic pilot. And, we replicate these habits or strategies over and over again. Think about it folks. You know learning to drive a car. It's just the best analogy. You know the first time you got in the car driving it was like hands tended to make sure the mirror, the sounds off, the radio, nobody's talking. But then not no. Now what 20 years later. You could be putting on a eyeshadow, if you're a woman. If you're drinking with the radio on. iPad. Checking friends out in the backseat and the car is basically on autopilot because you the brain learns on autopilot. Unfortunate part is, we take these same negative strategies that are on autopilot as well.And we can, as Brian was just saying, we can condition or recondition better strategies and we can reprogram those negative strategies.

Brian Kelly:
That's a perfect segway. So I want to do is back up to one thing you talked about and then I ask you the question that will kind of bring us together for everyone watching and that is when you talked about the Wikipedia definition of an NLP. I went through that..I mean my I learned NLP. I realized how amazing it was. Then, I went back to see well what do people see when they search for it?

John James Santangelo:
Right.

Brian Kelly:
Wow, I was disappointed in what is being reported about NLP because it was naysayers. So right now,John,let's let's set this ship right. What exactly is NLP? From you know, I know you're an expert. I'm a master practitioner. We know what NLP is. But tell the layman what is NLP and why should they learn more about it?

John James Santangelo:
Here's the definition by a co-developer: an attitude and methodology that leaves behind a trail of techniques. My students go, "what does that mean?" My mom still doesn't know what I do. So here's really how NLP started. It's actually really simple. It was a 20 year-old math genius in the early 70s, up at Santa Cruz University. He was asked by a therapist, "Hey, could you transcribe some of my therapy sessions?" His name was Richard Bandler. He was just a young kid. And, he took down notes and he said, "My God, I can get the same result using language that this therapist is getting." So Richard started teaching classes at the university. He was a student there as well. He commandeer a classroom and he'd go out, market a little bit, and he'd get kids in and they'd learn this and they'd go out and change the world. Well then one of the linguist professor that was actually on campus came to one class and one day says, "hey I can help you with that." And then then they started combining their efforts and really getting down to distilling out the garbage in the language and using the specific language structure . Better commands. You know we can get into anchoring things like that. That's a little bit more complex for this program. And they took it and they modelled some of the best people. Best teachers. Best athletes. Best salespeople. Anybody that was doing something at a high level, they could model what they were doing, use their language, their physiology, and their beliefs. So neuro-linguistic program means neuro, the mind, body. How we're connected here and by the way, did you know this? That the mind, body was separate, a separate entity in the medical field and so Deepak Chopra came along and he coined the term , "mind body" or "body mind" then language, the linguistic part the languages. Everybody does this. How we talk to ourselves inside that internal self dialogue, whether it's inhibiting? Or it's propelling you forward? And then, programming means the strategies that we run. We have millions of strategies that we do every day. You have a strategy for brushing your teeth. You have one for going to the bathroom. You have one for eating. You have one for talking to people. You have one for being on the microphone. You have one for everything you do in life because if you didn't, you have to relearned it every single time. So neuro- linguistic programming means how we use our mind, body to communicate with our self and other people, to produce the results in the world. That's really what it is.

Brian Kelly:
And the beautiful thing. There's so many beautiful things about NLP is number one, it is truly a science. Number two, it works. We're products of the product. That's number one. And, number three. It is very very fast. In fact, I remember my first time ever experiencing it in the audience..

John James Santangelo:
What was the thing that made you go, "WOOW"?

Brian Kelly:
Yeah, some in the audience and my (inaudible), who is going. This gentleman, who is to become my mentor, and who I was going to go on stage into the very thing he was doing for me, later. But he was he was taking us through an NLP process and it was timeline. And, it was basically releasing fear and we're talking about hesitation, resistance kind of fear, not fight or flight fear. And I just remember sitting there and going through the process, it literally took six or seven minutes. The whole thing. And then we got finished. And, I didn't notice like, "Wow I feel so different at that moment." I noticed I could tell something was different. I just couldn't figure it out. And I just let it go. And I did since I mean it didn't take long where I realized that I had this sense of liberation. I felt free. I felt uninhibited. I felt really good. And this was just one little process. And then, since that time of course went and then I said I have to not only do more of this for myself. I was thinking way more for all the people I could help. Not for myself, but my kids, my wife, my my colleagues, my clients, my everybody I came in contact with.

John James Santangelo:
Because you know when...There's a great quote. You change your mental attitude in, the world around you will change accordingly. That's Napoleon Hill in Think and Grow Rich. And when you change the world changes because you look at it differently and then you behave differently and then obviously, people are going to respond differently to you. That's the key.

Brian Kelly:
It's amazing.

John James Santangelo:
You've got to effect the results in the outside world which most people don't really understand. They think if I work hard on someone else or something else, I'll get what I want, but that's not the case. You can only get what you believe you're capable. And here's the real, this is what I've come to learn. Most of the people and I would almost say all of the people in the world. Every single one of us. The reason we don't have what we want and we need and we desire is because we don't feel worthy of it. That is the core essence of who we are,our worthiness. Not just so much your self-confidence or your self-esteem, but your worthiness. When you feel worthy, then the world is your oyster. You go out and you want to accomplish everything because you can at that point. There's nothing to stop you. Literally, right?

Brian Kelly:
Absolutely. It's like I don't deserve that.

John James Santangelo:
Right.

Brian Kelly:
That's the..

John James Santangelo:
How many people say that to themselves? Oh, I'll never have that much money. I'll never drive that beautiful car. I'll never have that perfect wife. Honey come in here. Let's show you her. She's in the other room. There's proof you can have it.

Brian Kelly:
We've got it coming into the room right now.

John James Santangelo:
I just I just got married in November, right after the fires here and I obtained one of this. This one of the kids. My wonderful stepdaugher,Bri. Say hi, Bri. So that's part that's part of thank you. That's part of what life is about as well, right? I mean because success isn't just about having things like money and cars. It's it's nice. Definitely. I think for men it's more important than it is for women and women more than want un-intangible things as well, let's say they don't want the nice car in the nice house and the clothes. OK maybe the clothes, for sure the shoes.

Brian Kelly:
Let's let's hit the nail a little more on the head for folks watching now. So we're giving it kind of a what we'd call a pre-frame. We're framing it. We're stating. This is what NLP is. It's not woo woo. It's real. it works. There are lots of things we could say about it. You don't actually have to drift off into sleep. In fact, you need to stay awake in order for this to be effective.

John James Santangelo:
(inaudible) hypnosis.

Brian Kelly:
Even with hypnosis, the same thing. But let's let's dive into the exact types of things that NLP can help people with. What are the types of processes? I mean, what processes help? What kind of issues that people have that once they clear them up in these seven minute or less or slightly more different processes? What things can be cleared up? What what are they suffering from that NLP and you can help them with?

John James Santangelo:
Now, from a therapeutic standpoint, there's plenty. I'll give you one story, which is that I don't you think I told you this point. It was so funny. One of the gentlemen that was going through my first practitioner class like 20 years ago, he he he was already a therapist. He was a doctor. And he said...he turned to me one day and I literally fell on the floor laughing. He says, "Oh my God" He goes, "you know how many people have phobias?" He goes, "I could cure a phobia in like 20 minutes" And I'm like, "Yeah, OK." He goes, "you know much I could charge? I could charge like three hundred dollars" I go, "no one's gonna pay you three hundred dollars to get rid of the phobia. That's ridiculous to this day." Robert Mantel FearAndThePower.com charges $8,000. You know why? Because if you have a phobia getting on an elevator and you walk in a building where you can't get to the top and you've got to take the stairs everyday or you need to go see your kids back. You can't get on a plane? Or you can't get out of your house because you have agoraphobia, doesn't mean you live in a gora you can't get out? You ask you you have a social phobia?You will pay whatever it takes to get rid of that thing. The unfortunate thing, My aunt has a phobia this (inaudible), right? This was ridiculous. One night, we're having a party at the house I had. I totally forgot I had a plastic snake sitting on the rock out front. My buddy comes and says, "Your aunt is running down the street and it's midnight." I'm like, "What!." I go running after last midnight,she's running down street. I mean what is the problem? "There's like there's a (inaudible)" I can watch you. I said, "Slow Down" "There's a snake" I'm like, "Snake, where?" And I went, "Oh my God it's on the front porch" When she walked outside,she saw it. She bolted down the street. Now, if you have a phobia. If anybody has a phobia, you get it. You understand that. There's no rational explanation to it. And maybe one time, you know somebody threw a plastic snake out or she saw a real one. And it's called a one-trial-learn and that's it. It's ingrained. It becomes automatic habit. There's no there's no reasoning between seeing the snake and bolting down the street. It's what's called a synesthesia. We just, "Boom, it's over." And I said, "I can take care of that." She goes, "No no no no no. I don't even talk about it." That's how phobics are. They don't even want to talk about it. Well where Richard was putting this strategy together, he modeled some of the best. Say the best phobics. He said, "some of these phobic that had bypassed the phobia on their own" He said, "What are you doing now that you didn't do back then?" He goes, "you know what?" He goes,"I see the pictures all in black and white in my head and I run it backwards." Well he started distilling out what all these people did and that's basically what happened that's how he invented the phobia cure. You run the movie in your head backwards in black and white and then run it forward as fast as you can. It's a 20 minute process but it works every single time. So that's one thing, right? Phobias. Negative self talk. How many of you ever talk bad to yourself? Right. Like I can't do this. This will never happen. I'm too fat. I'm too skinny. I'm not rich enough. It's all negative self-taught. It's probably one of the most. What's the word I'm looking for? It's probably one of the most destructive elements of our psyche is our negative self-talk. Right? I had a woman in class recently that had an allergy to cats. And people think, "oh my God,once I have allergy it's over there." So we have a process that's a half hour. Get rid of it. She came back the next weekend and she's like, "oh my god she's petting a cat." I'm like, "wow, that's amazing." We have ones for nail biting. It's called swish pattern right. It's amazing things because the brain is a it's a simple computer it really is. It's just a simple computer. And once you understand the mechanics of it, it's like he'd be like mean Brian going into our computers and being able to change the software. Well the hardware is already there. That's the mind, body. We change the software, you're going to get something completely different that shows up on the screen of your mind. It's kind of a great metaphor for a.

Brian Kelly:
Great analogy.Yeah, love that. Yeah there's so many things. One of my favorite. There are so many. Limiting beliefs was one of them.

John James Santangelo:
Limiting beliefs.

Brian Kelly:
Which you named a couple. Like I'm too old. I'm too young. I'm a woman. I'm a man. Because you know whatever, it's whatever your limiting beliefs are. And it's like like you said earlier, it's plucking weeds from the garden and letting those beautiful flowers flourish. One of the most amazing ones, for me personally, was creating instant rapport. That is like that has helped me so much.

John James Santangelo:
Yeah.

Brian Kelly:
Specifically in business. And then that that moved over and crossed over into personal life as well. Yeah I used to literally,John, you may not believe this because you see me as this outgoing crazy man.

John James Santangelo:
Probably really shy, weren't you?

Brian Kelly:
I was extremely shy. I didn't like I did not like interacting with people. I love people. I just didn't want to talk to him. I didn't know how.I didn't know this then but I'm like shying away from. If I got in an elevator and there's only one other person, I'm like freaking out because it's it's uncomfortable because it's quiet. And now, I'll get in an elevator with 15 others and I'm the only one talking you know because I'm building rapport and it's fun. It's amazing it's amazing.

John James Santangelo:
And that's so that's one of the things you said before Brian is you in order to do that you also have to get past your own ego. To think that people are judging you and ridiculing you and you look at. One of the things Richard Bandler said. I love it. He goes, "when we get into an elevator, we go into elevator hypnosis everybody stands there and looks up at the number.".

Brian Kelly:
It's so true.

John James Santangelo:
Right? And it's it's great. My wife, she's in here. She is testament to it. I'm crazy. I will I will test people. I'll say weird things to him just to see how they're going to react, to test my rapport skills, what test my comedy. Sometimes just a test to see if they're paying attention. Because most people. Most people want to feel like they're part of this world.They're part of you know they're engaging in it. And if you don't engage with most people, they're not going to go out of their way to engage with you. So with these rapport skills that you're talking about my God, that that's a great story Brian. Seriously. If that if that got you out of your shell, you know whatever that that shell you call. If that got you out of your comfort zone, let's say and helped you step beyond your ego as well. Guaranteed, it's going to return to you tenfold as far as business and relationship.

Brian Kelly:
Already has.

John James Santangelo:
Yeah, right?

Brian Kelly:
Oh no doubt.

John James Santangelo:
Absolutely.

Brian Kelly:
To me life is now so much more joyful,as a result of just that one thing. Just that one thing and you know like we'll be in an elevator and if somebody happens to scuffed their shoes on the floor. It makes a weird sound, I say, Excuse me. Actually that wasn't me but you know and it's like, "wow did anybody smell that?" Oh no that wasn't. You know just just to break the ice and the interesting thing is if you have a line right up and you do that and beginning, your best friends all the way up instantly.

John James Santangelo:
That's true.

Brian Kelly:
Instantly, just to have a little fun sometimes sometimes just say you know because when you say they're all like, this right and their eyes are up. It's like don't make eye contact. Don't do it. Don't you feel you're telling yourself not to look at the other person.

John James Santangelo:
On a serious note with rapport, we're talking about a jokingly. On a serious note. We're human. we're human doings. Not so much human beings. We do behavior. And that. And people look at us and they look at that behavior and they they judge us through that behavior. Unfortunately, just the way life is, right? And we want to be connected to other people. And one of the things that I say in class, I do a 12 day certification class. Goes about how long it takes 120 hours is that think about this? And I'll say to you too-nobody cares about you. Nobody cares about you. Nobody. Because answer this question. How many people throughout your day that you meet throughout your day actually get your attention. That you give them some of your attention units. That you give them some likeability. God forbid, you give them love. How many people. Very rarely. Most people probably one if none. On one hand, how many people touch us throughout the day? And I believe in. This is the thing that I teach in all my my courses as well as when I'm out professional speaking to corporations is build rapport with people. It's going to be the single greatest asset you have that if you can bring people in. And bring them into your world because one of the presuppositions of NLP is respect the other person's model of their world. Zig Ziglar said you can have anything you want in this world if you first help enough other people get what they want. And I truly believe that wholeheartedly. Truly.

Brian Kelly:
Love it. We're getting coaching from your buddy, Bartman.

John James Santangelo:
(inaudible). Hi Bart

Brian Kelly:
He's, he's given us camera tips and telling us both to look into the camera.

I know I'm sorry but I keep looking at Brian on the screen here OTHER GUYS I'M I'M WORKING. I'm learning this the first time I ever done a live interview before I'm sorry it was my hair.

So Bart is a close friend of John and now mine that came over to my house together and spent a day and we had a blast so. Love you Bart. Love you a lot. Man you're an awesome dude and always there supporting John and myself. And by the way, I just wanna give a quick shout out to that thing behind over John's left or right shoulder. On our left side of our screen. That's a book he just authored, recently published called, "Discovering NLP", as you can see there. I have a copy of it here and I highly recommend you grab a copy because it's it's not one of those superficial, just scraping the surface types of books. It literally goes in deep into the advanced topics that you will learn by going to one of John's bootcamp seminars. I don't even know what you'd call them but gathering for.

John James Santangelo:
Live certification trainings.

Brian Kelly:
Yeah. And the thing is though I highly...it really unless you've done it once before, you need to go and do it in person with a master trainer such as John. I kid you not. Nothing wrong with reading the book first at all but definitely then partake in John's class. He lives in the Los Angeles area and the name of his website is L.A. for Los Angeles. LA NLP. So it's just letters for neuro linguistic programming. So go check that out and in a moment we're going to, "don't tell that onscreen", Bart says in smiley face. And in a moment, we're going to talk about how you can actually get a piece of John and take it home with you and learn to see if you want to go farther with him. Because I listen to it and it's actually quite a lot that he's gonna give to you for free here in just a moment.

John James Santangelo:
You cram the whole three hours into one hour.

Brian Kelly:
Yeah. It's an amazing. And I was just I was listening to it in awe, thinking, "oh my gosh John is really good at this." Really. Really good at this because I've been through two different trainers myself, learn. And I've seen others. And so I get to compare and I thought you compared very well against the other.

John James Santangelo:
It's interesting to explore. Like try to explain to me what NLP is before you took a class.

Brian Kelly:
Oh bummer.

John James Santangelo:
And now try to explain it after you got certified. You've gone through a couple of courses. It's changed your whole being so there's no way through this camera or even listening to audio, I could explain to anyone unless you've gone through the certification course. It's like learning. It's like starting out driving a car and you've never driven. You've never been sat behind a wheel. And then after months or maybe years later, you're like, "Oh yeah, now I got it." You have a knowing about what it is and there's no way to really fully explain why I might. Robert Dilts used to say, "you've got to get it into the muscle to really understand what that is."

Brian Kelly:
I just tell people the best way to understand it is to experience it and I know that the remarks are going to come back, "oh you're just trying to sell me on coming to the bigger course" I'm like.

John James Santangelo:
Yes I am.

Brian Kelly:
And you know what?

John James Santangelo:
This is what Brian does. It just drives me crazy when people when they do that. "Oh you just want to sell your products." I like to eat. I like the roof over my head. I like to make money. I like to share my gifts and how I do that is through the products that I do. And I give them most of them away which I usually do but that's how we that's how we cultivate a better world folks.

Brian Kelly:
But the thing is it would be an absolute disservice if we did not.

John James Santangelo:
Absolutely.

Brian Kelly:
That's the way I look at it from another aspect which is well what would it cost that individual if they never go through it like I know I've been through it. I paid the money. Look use me as an example. I spent thousands of dollars. Many more than I'm sure John is charging because back in the day they charged a lot more. And I and I have zero regrets. I would have like you said, "eight thousand dollars to release a phobia" in a heartbeat.

John James Santangelo:
Oh God yeah. What's it costing you?

Brian Kelly:
Exactly. Exactly. There you go. What is it costing you the stay the same?

John James Santangelo:
(inaudible) What's that costing you? Maybe emotional pain? physical pain? Right? But it's no. Look at folks. I even tell you this. You come I'll give you e-mail me info@lanlp.com. We'll send you a bunch of free stuff about the courses coming up. Attend the first week and if you don't like it, I'll give your money back. I don't care. It's your loss not mine. This is what we do. Right? It's reciprocity we give and hopefully receive in life.

Brian Kelly:
And for anybody so that's that in itself can be a limiting belief that people have about money. And sure if you force you to feel that way about giving money to someone like John or myself, that means you feel the same about receiving it.

John James Santangelo:
Right

Brian Kelly:
Yourself and so, the faster you get past this in your programming, the faster you will then get to success. And you know I know this makes sense to everyone consciously right now. When you get the subconscious work done then and then, you truly like wow, "I get it I'm liberated." This is freaking awesome.

John James Santangelo:
And how many days before how many negative beliefs do we have around relationships and around money? Look at money, I can't afford it. That's the biggest one. I can't afford it. That's too expensive or with relationship least, I'm not good enough or they're not good enough. You know about our health. Oh I'll never be fit and healthy. I'll never feel good about who I am. Limiting beliefs.

Brian Kelly:
Yeah. Grab another pint of ice cream for that and another keg of beer and you know and making money is hard, that's another one.

John James Santangelo:
Yeah right?

Brian Kelly:
And that's the thing and it. And what I learned is if you go to an event and you're going around to the vendor tables right. You go into a seminar event and in your mind, you're thinking, "I'm not lettin anything out of my wallet." That's no way I made the decision. I'm not spending this time.

John James Santangelo:
That's a good one.

Brian Kelly:
And then later later you then decide well your business is starting to grow you're developing it. And now you want a vendor table, you put it up there and you can't figure out for the life you why nobody is buying from your table.

John James Santangelo:
That's funny Brian. That's funny. It's true though.

Brian Kelly:
So I make it a point when I go, I go to look and talk and listen. I'm not going to spend money at every table but when I see something that's compelling.

John James Santangelo:
Absolutely.

Brian Kelly:
Well my wallet's out because I know that when I do it, that it's going to affect my results if that day comes where I want to do it.

John James Santangelo:
You know it's funny it's funny that you saying that because one of the things Bart talks about a lot is as much as he reads and he does a lot of work online, researching uses. If I find one nugget of information that helps me, I'm farther ahead no matter how much money I spent. You know that's true. Whether it be because this is probably this a plug for Napoleon Hill but Think and Grow Rich was the first book I read when I was 13 years old and it changed my life from that point on. You know and the next one because you're going to ask me about books later was Unleash The Power, Personal Power by Tony Robbins. Those two books changed my life and that's where I learned about NLP and look where I am no, right?

Brian Kelly:
Yeah. It's a (inaudible). What a wonderful right it is to to take out a magic carpet right through your mind. And again it's not Woo. And you're going to do this over and over and go through processes at John's event. And when you do it you're gonna go, "wow that was is it really that easy?" Because it is. Yeah it's just they have figured out the proper language and the proper techniques to elicit change in your mind for the better for the better. That's the you know a lot of people. Real quick. A lot of people are curious. I was this way I was very defensive and say no one's gonna touch my mind and change my beliefs. I believe in God and I'm not letting anybody change that. And the cool thing I learned is, this was attempted in the Army decades ago using real very extreme methods, including hypnosis including sleep and food deprivation, supreme cold weather, everything you could think of. And they found one thing. They could not could not change someone's internal values and belief system. If it was that one great If you're already a murderer, then you will continue and you'll do it they'll bring that out in you. But if you're not, it ain't going to happen. So don't worry about that and know that what John does obviously is for the better, for good, for you.

John James Santangelo:
Well that's the question I get asked a lot. You know I've been working on my PhD in clinical hypnosis like, "oh you know what about hypnosis that's it mind control stuff. That won't work on me." I'm like really every single day. You drive your car go. You pass your exit. That's hypnosis. It's called trance. You're reading a book. You get to the end of the page. You're like, "Oh my God what did I just read?" Or you're watching TV and somebody comes tapped me on the shoulder and you don't realize it right away you like, "oh you're in trance" Trance is. We're in trance actually, every single night before you go to bed. It's called the theta stage. Like when you know that point when you're know you're awake but you know you're asleep right in there. Best time to reprogram your mind, folks. We've talked about before, those three things: hypnosis, repetition, and the third thing to change is you're going to have to go to my website FreeNLPLessons.com, sign up for the newsletter and I'll send you out. But that's what it is, right? Put on some great music before you go to bed. Put in the audiotape. Don't listen to the news. You program your mind with that garbage or watch a scary movie before you go to bed. You have to wonder why you wake up with these horrible dreams. Your mind's a basically a sponge. It's a computer and it's absorbing all this energy throughout your day. Who do you surround yourself with right? We talked about that. What do you surround yourself with? Books are the best thing. I mean you know, unfortunately I don't read a whole lot anymore because I get into a lot of audio. Because I don't have time to read in one/ Still relax because I don't I don't relax that's still reading. Technically I'm still reading and most people think reading is like a book I'm working on now. This book, "Start With Why". Yes I've read it. I'm saying I love this book. This is like one of the first books I bought in a long time and I'm going to probably give you an audio and plug it into my phone and do that. But,yeah that's the one thing so you've got to reprogram your mind like crap that most people listen to. Especially, nowadays you watch, Jersey Shore. No disrespect actors if you're watching this. They're making a boatload of money and that's awesome but it's not good mental food.

Brian Kelly:
Yeah. It's like you're saying in a nutshell. It's basically what environment are you immersing yourself in on a regular basis. And you know you could just call reading you could just call it in the ingesting of information. No matter which way you do it you're still reading. I mean. I listen to Audible. I don't read anymore on a physical book with my eyeballs and I just because I learn that that just makes me tired. It's not my style, my modality for learning. And once I learned that there was a thing called,Audible, I was like, "oh it's a godsend." Exactly. And I can listen to it in the car.

John James Santangelo:
I really love to sit with a physical book and that's great too. You know as long as you're feeding your mind never works. Do it before you go to bed.

Brian Kelly:
You know it doesn't matter which which way. Just just find that one way and do it.

John James Santangelo:
Let me make a plug for you. OK? Because I know very few you guys make a plug for you because I was at Brian's house, I understand the complexity of what he does. He just doesn't turn on his camera and a microphone. He's got hundreds of pieces of software that are sending out texts and emails and video conferencing and you know you go in his office and he's got this green screen back there and his jacket hanging up getting ready for his show. It's like watching, If you were sitting in the room with him right now, it's like. it's like a symphony going off. Seriously, it really is. It's it's artful because I spent two days just doing this. Setting all this up and I can imagine you doing it professionally, getting people on every day so Namaste buddy. God bless you. You do great service to people. And I know all your guests love being on your show and you know we're gonna we're gonna get you so far up there. Every one of your guests that you bring on, people you know. I remember when Brian used to do this in his shorts.

Brian Kelly:
I love it man. Thank you so much. You're the you're actually the first one that's ever done that and I never expect it and I appreciate it. And the old me would say just just just move on. You know I'm going to accept it and embrace it and I think that I think there you go.

John James Santangelo:
Gratitude yes.

Brian Kelly:
Thank you. So appreciate that. And that's why you know when you and Bart came to my house, this is a true story when they came to my house, I had never met either one of them. Bart barged in right. And it was awesome it was like it was like having my buddies over for play day when I'm in elementary school because when they came in that's what we did. We just freaking played.

John James Santangelo:
Well, we're on the same page. We're sharing the same information. We're doing the same thing. So it's kind of like that, you value this, I value this and he values it was like, "Oh we've known each other for years."

Brian Kelly:
Exactly. And we were joking with each other as if we knew each other for years. I mean that was a lot of sarcasm and a lot of.

John James Santangelo:
You were probably making more fun a bar than him making fun.

Brian Kelly:
And he visibly loved it I could tell.

John James Santangelo:
He loves the attention, he loves attention so wrong.

Brian Kelly:
In fact I think we're giving him too much right now. This is a John James Santangelo Show. There he is totally. He says, "Oh I'm gonna get back in that mode and".

John James Santangelo:
What else do you need to learn?

Brian Kelly:
Yes exactly. I got to get out of this laughing mode here. I just love talking about the benefits of NLP. Are there more that like here. OK. Let me just let me put this out there. One more incredible gift that NLP provided to me and I think of it as a gift even though I spent thousands. I'm talking over 10 grand of money with no regrets was ultimately when I went through all these processes, the thing that came out for me was an incredibly increased level of confidence.

John James Santangelo:
Absolutely

Brian Kelly:
And it was a calm, not a not an ego or boastful type of. It was just I'm sure it's it's surety. It's certainty. That's the word.

John James Santangelo:
Certainty, yeah.

Brian Kelly:
And so because of certainty, my confidence level went up and everything in my life changed for the better. Just please. You know John is in Los Angeles. Do what ever you know some will say well. I'm over here in Florida and I'm going to have to fly in a plane. Good. Do it. You're more you would invest, the more you're gonna value it the more you're gonna get out of it. Because if you don't value it.

John James Santangelo:
I've had student. One flew from Norway to spend six weeks here. Another one from Iceland. People from Canada. Whatever it takes. Look at it. If you have a certain idea in mind. A certain destination you want to get to you. It's it's your human obligation to do whatever it takes to get you there. To share your gifts with the world. I mean that's what we're doing here. Everybody has...my wife works in the hospital. That's her gifts. My daughter's working on her CNA and to follow in Mom's footsteps along the way. We all have those gifts to share with the world. And that's it's our responsibility as Wayne Dyer says. I love how he says this. It's called response ability. Responding with ability. That's your ability to respond to the world around you and most of it you know nowadays we've talked about this is so negative. It is to share those gifts with the people around you to better your world as well as bettering the world that you live in. I mean it's not brain surgery folks. Simple stuff but where were you taught this. You just learned that in elementary school? In high school? Most parents don't even understand this gift, right? So it's up to people like Brian and I and and others that are out in the self development world to to share our gifts. And whether you want to pay for it but it's not up to me or you. It's up to them,right? You can. There's a lot of free stuff in the market.

Brian Kelly:
That's the thing though John. If you if you offered it for free. That's how they would value.

John James Santangelo:
You wouldn't value it as much as well anyways.

Brian Kelly:
And you know I bless. I love my mentor for charging thousands of dollars. Yeah I am happy he did that because I took it seriously. And I was so in. I mean I was intense in every hour and they were long days in this particular course and I loved every second of it. I was very intense and I I I I squeezed every ounce of information, experience, and everything out of it that I possibly could. I got the most out of it because I had skin in the game. I had.

John James Santangelo:
Absolutely.

Brian Kelly:
I have thick skin and (inaudible).

John James Santangelo:
Look you're not going to you're not going to treat a you know a piece of crap Volkswagen, as well as you, do a convertible Bentley the same. It's just the way it is folks that. You have, as Brian says, when you have more skin in the game, especially when you have money because you've worked so hard to get it. You value it more. You value your time. You value your effort. You value the results that you're going to get more. So go with that.

Brian Kelly:
And the other part, I'll just reiterate one more time is you know think about what it's costing you not to change your life for the better. I mean think about if you continue with your current limiting beliefs. What if you continue with your current negative thinking?

John James Santangelo:
Right.

Brian Kelly:
What if you don't improve your business anymore because you haven't done the work the mind work? What about leadership, persuasion, presentation skills. Presentation skills that what is that selling. You must be a seller if you're going to be successful in business. And everybody selling all the time.

John James Santangelo:
The world's most successful people are salespeople.

Brian Kelly:
Exactly. We are all every person on the planet is a salesperson. We just don't want to admit it. Many are right.

John James Santangelo:
Who are the best at it? Kids. They're relentless.

Brian Kelly:
Yes.

John James Santangelo:
Right? We've got to model their behavior.

Brian Kelly:
And I would add to that women because they're fearless. Yeah definitely, kids and women. Absolutely, and I was just talking I have four apprentices now, three of them are women. And I was lifting them up because I don't know how they do what they do. Any of you women, I love you. I love my wife dearly. I'm very vocal about that. And women you're just you're special in so many ways. I appreciate you all. You know all those things, what is going to cost you? How do you know? Building confidence like I was talking about for myself which is huge. What's it gonna cost you if you don't learn how to create instant rapport? Instant rapport. I'm telling you ladies and gentlemen, it is instant. It is amazing and it is so fun.

John James Santangelo:
Because here's the thing. Here's the thing about rapport because it's the basis of everything that we do in life. Everything. Everything because in order for you to accomplish anything in life, somebody has got to help you get it. And if you're able to build rapport if you can make a connection with people in this fact I wrote a wrote a chapter in my book about getting free stuff because when people like you,they want to.It's called reciprocity. They want to give back. And whether it happens in a restaurant or I get a free drink or free dessert. I got free tickets to Disneyland once when I was there. It was hysterical. I looked down and I was maybe a minute conversation with the woman at the gate. I looked down, I got four tickets in my hand I'm like, "whoa." I mean I've had amazing stories where people like there was a...Tony Robbins actually taught this in class once. He said, I'm going to give you twenty five cents and an apple" And with your rapport skills. This was in Hawaii. "You've got to get back to the mainland and a couple people did it right." Another gentleman I said."Go out go get something while you're on lunch." He came back with a car. He came back with a car,Brian.He said I'm not going to keep the car but I got to use it for free for an hour. I'm like There you go. Rapport skills.Cause these are the basis of everything that we do in life. And you get good at it and miraculous things show up. People call it abundance. Whatever you want to call it reciprocity. Whatever it is. I think it's really communication. When you're good at it, people want to they want to give back.

Brian Kelly:
And you hit on a key point. You hit on very key point there on everything you get in life is due to the fact that you got help from somebody and that's the result of rapport building. But that's the key, is getting help. And most people don't get help due to that Big E G O, ego. This is another thing that NLP will help you with. It will release that egocentricness of yourself in a such a wonderful way. We are getting to the end. We're already there but I've got another deep diving question for you.

And then, as promised to everyone will also...let me do that right now. This is how you can win that five night vacation stay at a five star resort in Mexico and I'm going to put it up on the screen right now for all of you to follow along. And there are two ways there. But let's let's keep this brief and use the bottom technique which is text. So take out your phone if you're not watching on your phone. If you're on watch you on your phone, bring up your texting application. You have our permission to leave for a moment but keep listening and type in the phone number, (661) 535-1624 and then in the message area, type the word PEAK. That's P-E-A-K. So, one more time, (661) 535-1624. And then type in the word, the message PEAK. P-E-A-K. Hit send. And again, this is all brought to you by PowerTexting.com. And this texting service that you're using is through them. It's an amazing service. If you're in business you need a texting platform, I highly recommend you hook up with Jason Nast and Ronda and just drop my name. That's all you need. All you need to do. Dear people. I love them dearly. Go and do that right now. And I choose a winner every single show. And that winner could be you. All right. Here we go.

Brian Kelly:
The big heavy hitter question John. I love to ask this of all my past guests and it's it's something that's very personal to each individual. And so the thing is what I could say is there's no such thing as a wrong answer to this question. And it's actually just the opposite. The only correct answer is your answer. And so I just wanted to kind of pre frame it that way to let you off in case you were seating bullets.

John James Santangelo:
You're letting me off the hook?

Brian Kelly:
Yeah. Before I do that. Before I ask you that question though, I wanted to give opportunity for you to offer your free giveaway prize which is very valuable if you want to just take it away and explain what that is and I'll bring it up on the screen as you're describing it. Because I went and did the very same thing and it's pretty phenomenal.

John James Santangelo:
It's really simple. It's a seven day NLP mini course. You go sign up for it. You get it in your email. There's an audio program attached to it. There's seven simple mind hacks. Seven simple mind hacks. And if you're really smart and you get to the seventh one, I'll give you an hour of free coaching. And my hourly rates about $150 an hour to coach and it's a three session minimum. You're talking almost five hundred dollars to get me on the phone. So if you get to the seventh e-mail and you like it, we get to chat. So go to FreeNLPLessons.com. FreeNLPLessons.com. Thanks, Brian.

Brian Kelly:
And then they will see what I'm showing on screen there. Is that correct?

John James Santangelo:
Yeah. Then just enter their name and e-mail right there.

Brian Kelly:
There you go. And that's what I did and I began listening. I spent a good over an hour listening and I was in awe of your skills, John. You're an amazing practitioner. Amazing teacher. You keep everything interesting, light but you're also very very serious about your craft and I can tell that you are heart-centered and you're there to get results for the people who are coming to your events and this is this is a great, fantastic way for everyone watching and listening who has not yet experienced NLP. This is a great intro.

John James Santangelo:
It's really simple. It really is. It's not something complicated. You'll be able to do it. I'll give you a teaser. Here's three words immediatelyyou should eliminate from your daily vocabulary. But. The word but, the word try, and the word problem. In the email, I tell you what to replace it with. So go check it out.

Brian Kelly:
But the problem with that is I try so hard John and

John James Santangelo:
I try so hard when I don't but I have these problems.

Brian Kelly:
We have fun with language. You remind me another buddy I got Jay with. So let's get to that. That big heavy hitting question because we do need to close this out to respect everyone's time including yours. And so I love to ask this of every single guest that's been on the show and here's something I found really amazing about it, John. And that is, there has not been yet two people answered at the same exact way which is kind of mind boggling to me. I'm I'm absolutely certain at some point, this will happen but until now it has not. So are you ready?

John James Santangelo:
Yeah.

Brian Kelly:
You sure?

John James Santangelo:
Yes.

Brian Kelly:
All right. John James Santangelo. How do you define success?

John James Santangelo:
How do I define success? Ok here's a negative word. Most people aren't going to like this. But for me,but for me negating the past, money. And the unfortunate thing is as soon as they say that, all this negative stuff comes up in people's minds like, "Oh that's wrong it shouldn't be about money." But here's the reality folks. Money brings freedom and that's probably a higher chunk answer that I should be saying. But I'm not a monk and I'm not going to sit on top of the mountain and pray all day. I love to work. I was given that gift by my dad. He loves to work. I love to work but I also love the value that I place behind it and the value I get and the results I get shows me the monetary value. It's like Tony Robbins says, "you don't want a bunch of green pieces of paper with dead presidents on it. You want what it can bring you." So money can bring what? Freedom? Security? Here's a big one. Lack of stress. Don't tell me anyone listening and this has never gone to sleep, stressing about money or waking up stressing about money thinking they don't have much how much they're going to pay the bills? They can lose their house. You need to send their kids to college. It's not woo, folks. It's money in a way that it's a good thing that it produces. The thing that you want here on this planet. The thing that you want to give back to others.I don't know what that is. For you to decide, right? Become a student of mine and help you coach you through that. But for me, it's about the value that we place on money and what it can do for me. And I love that. I get to share that with look at the equipment that I have here. The things that I've learned as Brian and I were talking about. The money that I get to spend on the classes and the books and the webinars and the seminars. The things that make me a better person so I can share my gifts with the world. There you go.

Brian Kelly:
I love it. I appreciate the brutal honesty and I love how you quickly, really framed what you meant by that answer. Because at no one point in that description did you say because I want I want fancier cars. I want a bigger house or I want a yacht.

John James Santangelo:
I'm sure some people want that and it's nice and I'd like to have it too. You know I work towards. I work hard so do you Brian. You work hard for those things. It's okay to have those. So you're talking about the ego right? The limiting beliefs I have I'm not allowed to have that because that's that's money and I don't make enough money.

Brian Kelly:
No it's certainly OK to have those things. But when you are describing and I said but when you are describing what it meant what you meant by money. It wasn't about material things, it was about freedom. It was about time freedom. It was about what it can bring you not materialistically but what you could do with that and turn it around. It's a vehicle and I'm paraphrasing but you would say it's a vehicle that enables you to fill in the blank which is to serve others.

John James Santangelo:
Wasn't that I just talking about before I go on the call is that you and I have two businesses we run and we both like to let go the other one and do this full time and run. But get Hey, Right? It's about money in some way. Time and freedom.

Brian Kelly:
Exactly. Love it. Appreciate you my brother. You were an amazing guest. Thank you for dispelling some of the myths around NLP. It's not woo. It's proven science. Go to LANLP.com and he also has another one with the forward slash,/free-ecourse or his much more elegant domain name that he earlier said. Go ahead and repeat John.

John James Santangelo:
FreeNLPLessons.com

Brian Kelly:
Please, even if you've been through a comprehensive NLP course, it's always good to hear it from another instructor. Always because you will learn more. Repetition is the key to mastery. As I'm sure John teaches at some point in that course as well. And one last thing John before we let you go is what is the absolute best way for people to get in touch with you who want to have a chat with you?

John James Santangelo:
Well, literally go to the Web site LANLP.com or if you want to email me directly it's info, I-N-F-O, info@lanlp.com. Real simple.

Brian Kelly:
Fantastic. Thank you so much John and for all of you came on. Thank you Bart for all of your support and your fun little.

John James Santangelo:
Thanks to my wife. Thanks for your wife.

Brian Kelly:
Yes. Thank you for all the women out there for my daughter helping me out today. We're getting encore, encore, more or more in the chats. Part Two. When's it coming? Yes it's coming soon to a computer screen near you.

John James Santangelo:
See my (inaudible)

Brian Kelly:
That is the one that put all of the microphone in the computer and everything together. John sighed. All right. With that we will say good night for now. God bless you all. And we'll see you on the next edition of The MIND BODY BUSINESS Show. So long. Good night for now.

John James Santangelo:
Thanks Brian.

Brian Kelly:
Thank you John.

Announcer:
Thank you for watching and listening. This has been The MIND BODY BUSINESS Show with Brian Kelly.

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Special Guest Expert John James Santangelo on The Mind Body Business Show with Brian Kelly

John James Santangelo

John James Santangelo is a dynamic and entertaining gentleman who comes to us from Westlake Village, CA. He is a Communication Skills expert, Certified NLP Trainer Doctor of Clinical Hypno-therapy, and, a Professional Life Coach! He’s a volunteer for the Big Brothers & Sisters of America association, and Chrysalis – a homeless rehabilitation program as well as a spokesperson for the Make-A-Wish Foundation!
He’s coached and worked with companies such as: The Learning Annex, Xerox, Mary Kay, City of Hope, Well-Point, Microsoft, Multiple-Sclerosis Society, the Los Angeles Sheriff’s Department, And he works regularly with The Teamsters Union.
And weeks after 9/11, as head trainer teaching lie-detection skills to the US Army Counter-Intelligence Team!
Here to help guide us with his wisdom and magic on “Discovering NLP! - The Methodology of Achievement! Please help me welcome: John James San-tan-gelo, Phd

Connect with John:

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