Special Guest Expert - Moe Abbas

Special Guest Expert - Moe Abbas

Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.

Hey welcome, welcome, welcome to The MIND BODY BUSINESS Show Special Edition. Very Special Edition because of our guest expert that you're going to meet in just moments from now. This man is amazing. I cannot wait to introduce you. Before I do that, real quickly, The MIND BODY BUSINESS Show. What is that all about? In my, coming up on 54 years on this earth, I have gotten a lot of life experience and I've learned from a lot of mentors. Some incredible thought thinker's. Thought thinker's, that was a good word. Forward thinkers and amazing individuals that I have come across and I found that there is a pattern to success. It's continually repeating itself over and over and over. And the first is Mind. And that's where the foundation of your entire life is set. And when I say Mind, it's not just what you're thinking consciously, it's also what is happening subconsciously and that's a topic that can take a couple of weeks and I would love to address that at some other time. But we're talking about ways to reprogram your mind at a subconscious level, that are scientifically proven they work. It's using something called The Science of Success primarily NLP; neuro linguistic programming. And it's an amazing way to set the foundation for your life to change the state, to change your life for the better. Instantly, with processes that take less than seven minutes a piece to get through and they have lifelong permanent lasting change. I know, I'm a product of the product, and now I am certified to do just that. Body. That is about taking care of your body. Nutrition. Exercise. The thing is, your mind and body; They're a team. And more importantly, the mind and body they are your team. Now, if you have a team and one of the players on that team is not really pulling their weight and they're kind of falling back. Well, what happens to the team as an entirety? Well, it starts to also reduce in its productivity. In its optimal level of peak performance. It's down. So, your mind and body, they are yours. They are part of your body. If you're not operating at a peak level of performance in both areas. If you haven't weeded the garden of your mind and pulled out those weeds those negative self thoughts, those limiting beliefs, those fears, those resistance thoughts that keep you from moving forward. Well, then you may not be operating at peak level performance, as a team. Even if your body, if you're exercising in you and you're feeding yourself with high octane fuel, good food, but you're not taking care of your mind, then you're still not potentially operating at the peak level that you can operate at and vice versa. If you've got your mind all set. You've pulled those weeds out of the garden. You've gone through the proven processes, but your body, you haven't taken time to take care of your body. Well, the same thing happens. It's still bringing down that team. And then there's business. There's sales, marketing, they're systems and building teams. And once you've mastered all three of those, or four of those areas of business, then you're really doing well and operating at a peak level of performance on the business front. So, this show is all about helping you to find ways to operate at your optimal level of peak performance on each and every one of those three pillars of success; the Mind, Body, Business. And tonight, is no different. Tonight, we are going to be looking into primarily the business side of things because we have a resource that I've come across the resource that I just cannot not share. It is amazing. It is phenomenal. It's a game changer for anyone that's in business, an entrepreneur, a small business, that could use some help. Well, this is the solution that I had been looking for and didn't know it existed for many many years and now it's here and I can't wait to share it with you. Before we go into that, one of the other things that's really really important I found through a mentor many years ago was he gave me this advice. He said,"Brian, if people, in general, would just do this one thing. This one thing, then they become insanely rich. Just this one thing." And I'm like, "OK. Tell me. I'm ready." So, he turned around. He's in this large corner office. He's a CEO multimillionaire of a supplement business. And he turned around and there was this massive file cabinet, floor to ceiling with two doors. He reached to the two doors. He looked back at me. He opened them up and from floor to ceiling shelf after shelf there were these (gesturing behind him) books and he said, "all everyone has to do is read and they will become insanely rich." The books were on personal development on business. Anything that would help in the genre, in the area of getting you farther faster. And I just remember thinking in that moment like that can't be true. I mean it can't be that simple. This doesn't even cost anything. I mean a few bucks for a book, or you go into a library and get it for free. So, I made a big mistake back then and I just snubbed it. I didn't even... I did not partake. I did not start reading right away. Thankfully, years later, another mentor of mine not only said the same thing, but he showed by example. Every time I saw him, I worked with them on a weekly basis, shared the stage with them many times. This guy was always reading. He had headphones on. He's listening. Or he's got a book open or it's open on his computer. Always reading. And so, finally the knock got a little louder and I finally woke up and said,"OK I'm going to answer that door. I'm gonna open it up and start reading voraciously." and so, I did. And I began reading using something called Audible which is an audio delivery system for books. Many of you have heard of it, from Amazon. I just found I could absorb the information much better by listening versus holding a book open and reading because I would tend to drift off and go to sleep if I did that. And so, this amazing avenue platform came across that we can use to listen to books and in listening to these books, Audible gives you the ability to actually set bookmarks as you're listening. So, if you hear something, you're driving along, your hands aren' should be watching the road, which I do. I can just tap this one icon and instantly it stores a bookmark because it's a place of interest that I want to come back to later. And so, over the course of months and years, I've amassed a library of about 40 books. And what we're going to do now is shift over and just play a snippet of one of those bookmarks in the section I appropriately call Bookmarks.

Bookmarks. Born to read. Bookmarks. Ready, Steady, Read. Bookmarks. Brought to you by

There you see ReachYourPeakLibrary on the site and by the way, if you're watching the show live, please just stay with us. Take notes. Write down things that you want to go check out later, like Don't go clicking over there and looking at that while you're listening. I kid you not, you do not want to miss this special Guest Expert that's coming on in just a few minutes. I promise. He's coming up, right around the corner. And so, what I did was I put together this amazing website. Not for the purpose of making money or anything like that, I just started reading voraciously and I amassed - in this website are about 40 books or so and I'm actually two or three behind. I need to add more. I've been reading constantly. And what I did was I only put in those books that made an impact on my life, either personally or professionally, in business. And so, you can see that just scrolling on and on and on and that's there for you. You just click the button if you like Audible, you click the audible button. If you like hardcover, click that button. With whatever was available, I searched it out and I just put the link there to go right Amazon, so you could quickly go to books that were vetted, at least, by one other person that had already read them rather than guessing and wasting time, potentially, on books that may not have an impact. That's why I put it together. And so, what I want to do is move or to a bookmark of one of those specific books that that I read. And it's very apropos for this particular guest speaker that's coming on, our Guest Expert. And so, what I want to do is just play about a minute snippet. This is Michael Gerber from The E Myth. Let's take a quick listen and then we'll move on to our next segment with our Guests Expert Spotlight. Here we go.

Chapter 4 - Adolescence: Getting Some Help. "As governments, we stumble from crisis to crash program. Lurching into the future without plan. Without hope. Without vision." Alvin Toffler, The Third Wave. Adolescence begins at the point in the life of your business when you decide to get some help. There's no telling how soon this will happen, but it always happens. Precipitated by a crisis in the infancy stage. Every business that lasts, must grow into the adolescent phase. Every small business owner who survives, seeks help. What kind of help do you, the overloaded technician, go out to get? The answer is as easy as it is inevitable. Technical help. Someone with experience. Someone with experience in your kind of business. Someone who knows how to do the technical work that isn't getting done.

And we'll stop it right there. So, it's all about getting help. Getting help for you and your business. If you're struggling. If you're a solo printer and you're going it alone or maybe you just don't have enough help. Well, that's what this Special Edition is all about. And without further ado, let's jump on over and let's introduce our special Quest Expert. Here we go - To a special Guest Expert Spotlight.

It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league. Qualified.

There he is, ladies and gentleman. (pointing to side) None other than, Moe Abbas, the CEO of GenM. The most amazing, amazing company that - and service - that I have come across in a long time. Oh my goodness, Moe, I'm so happy to have you on. I want to do a quick introduction. So, people get a quick background of you. You have achieved a lot in a very short period of time. You are an amazing entrepreneur, and amazing person. At 19 years old, this man Moe, founded his first two companies. Since then, he has founded or cofounded over a dozen startups which, over the last ten years, have employed thousands in industries ranging from real estate, construction, web development, marketing, and mobile applications. He is an inquisitive explorer with a long track record of success. At 26 years, he won the N.K.B.A. 30 Under 30 Award and I'll let him explain that in a moment. I did do the research, I know what that is all about, I promise. And he was the youngest recipient ever of the OBJ 40 Under 40 award. Again, another one I'll have him describe. He has also won the Immigrant Entrepreneur Award from the city of Ottawa. Yes, Ottawa Canada! He's coming to us live from Canada. He is the youngest ever board director for both the Ottawa Chamber of Commerce and the Better Business Bureau of Eastern Ontario and he is a co-founder of the Canadian General Contractors Group of Companies. In five years, he led the group from a basement office into Canada's leading residential design build company with 20 million dollars in sales and design centers across the country. I'm tired now. That was amazing. Moe, how are you doing, my friend? If you don't mind, would you let people know from your own words what makes you tick? Who is Moe? And what have you been up to lately?

Thanks for the kind intro, Brian, I appreciate it. (laughing)


My name is Moe Abbas. I'm the CEO and co-founder of GenM which is what I'm currently focused on. My current mission, right now. I've been an entrepreneur since I was a teenager and I've been, or I have a background that is kind of, exactly the same ethos as you, Brian. You know, you train your mind, you train your body, and you work on your business. And I don't know where you want me to start. How far back, or jsut talk about my personal story or just jump right into the business lessons.

I think people will be curious a little bit of how you got your start into your rise to success. What were some of the common things that you found that help you get there at such a young age?

So, you know of a young age, I grew up the son of immigrants. We grew up very poor and my parents did not have the experience to really teach me anything about business or making money, for that sense, because they just didn't know that knowledge. And the education system certainly doesn't teach you that. So, I was pretty much blind, let's say. I didn't have that knowledge and I didn't even know it existed as a child. I came across that realization, but later in life. I'll get to that. But there is something I always did have and that was curiosity. I was a very curious child, always asking questions, and learning. And I wasn't afraid to work hard. And that's something that's kind of stuck with me throughout my whole life is hard work and the ability to learn as being a curious child. So, when I was 17 years old, an event happened in my life. It was a personal event. You get your heart broken and at the same time, I also got beat up by a bunch of other boys at the time. And that really got me to reflect and I think that a catalyst is a very powerful thing. There's a few things that can really be catalysts in your life. Obviously, something with your health can change your life very quickly. Something related to your emotions. How you feel. Getting your heart broken as a young man can make you change and reflect deeply. And getting beat up could make you reflect and think about what you do with your life? And, at that time frame, I really looked through some deep reflections and was not happy with my life and was no longer going to accept the man that I was. I'm the same man I was as a boy ultimately, because that never really changes. But you just kind of grow and you evolve. So, I took that opportunity and I got lucky, actually. I got offered a few contracts to work in Telecom across Canada and in the U.S. and I took those contracts and, I was 18 years old at the time, and I was able to make a lot of money for somebody who was very poor growing up. I was getting paid very well and worked a lot of hours. It really gave me a different perspective because I have never really left Ottawa, it's been my hometown. Never really had an opportunity to go anywhere, didn't really see what was out there in the world. So, when I was in B.C., I really got to connect with nature. I was in the deep forrest, and I got to really find out who I am. And then I got moved to Palm Beach and the Miami area. And that really opened my eyes to wealth. I had never actually seen what significant wealth looks like. And here I am, 18 years old, knocking on doors of these massive homes, yachts in their backyard. And you have this old man coming to answer the door and all the money in the world, but it wasn't any different then I was, really. And that made me think what really makes somebody very successful different from somebody not so successful? I came back to Ottawa with this new perspective that I didn't have when I left. Traveling does that sometimes, especially if you've extended traveling and now I'm a really big believer that if you want to change your perspective, really the easiest way to change your state, your mind, your perspective is to change your environment. You literally, physically change where you go. And I that and it gave me this enlightenment and I came back to Ottawa with that. And so, what I did then is I have always been a voracious reader so, I would read a lot of fantasy books. Obsessively, in fact. I would read them sunup to sundown, nonstop. So, I changed from reading fantasy books to nonfiction books. And I had a goal in mind and that was to really sculpt my mind, my body and build a significant business. The body aspect of it, I had already been making a lot of progress on so, as a teenager 16 years old, I was overweight and I had no sense of style and I was just never went to the gym to work out. So, I taught myself how to work out. And then, by 18, I had the body was a ridiculous body for that time (smiling) I say this now, when you get older....But I was super fit essentially. And that stuck with me, by the way, and I'm still a fit dude. But I really focus on the body aspect of it because I believe that your body is the easiest thing you can control. You can see immediate benefits within like a month or two. Training your body and improvements and it increases your abilities. The body is an outlet for the mind. So, with this new body, I was able to do things I simply could not do before. Work longer, faster, stronger. And from there, I had the body aspect, doing a good job on. I had mentors, as well. Mentors are very important. You don't have to... I had mentors at the gym, that I would talk to sometimes. But my main mentor, for the body aspect, was Arnold Schwarzenegger. I just followed him and with everything he had, and followed his methodology and I use him as a mentor. I never really met the man before. And so, here I was at 18, I'm back in Ottawa and now and I'm like, "what do I do with my life?" And I started setting goals. Very simple things, right? Now it's kind of, for me, it's like obvious. I do goals all the time, but back then, it was like this new thing. And I wrote them down. In fact, I wrote them on my mirror. So, I would see them every day and I still remember them. It was PIPE Power. I called them Personal Intellectual Political and Economical goals. And I really started building my knowledge base up because if you're going to be a creator and you're going to build a business and you're going to be a better decision maker, you need to have a bigger database you can easily retrieve information from. Now, we have Google so, it's kind of like an external mind for you. Back then, I didn't have Google. But even still, the act of searching is not the same having it in your mind. Yuo can quickly reference and make connections with. So, I started building my database. I didn't go to school. I couldn't afford to go to school, nor did I believe in the education system. It just didn't make any sense to me, not at the time. So, what did I do? At 18, I went to Chapters every day. So, it's a bookstore and I would spend 8 hours a day in chapters and I took my love of reading and I started reading books on Psychology, on self-help, on business, on a lot of the books. You actually showed books that I read, as well. (laughing) And just building a database and then you kind of start seeing calming patterns among the knowledge that you're gaining, right? And from there, it just gave me more confidence, I was able to do things that... I knew things that kind of opened my eyes out, right? When you start believing something, whether you think you can or not. You're usually right. So, I started believing that I could do more. I could be more. And from there I started a landscaping business. And as a as a 12 year old child, I used to go door to door selling chocolates to help my parents with a little bit extra income. I was very good at that, I was a very good salesperson. That's one my core competencies now. So, I did that again. I saw the landscaping, at a significantly higher price. It was really easy for me to do and I was already fit. I can do the work on the spot and I was making like three or five hundred dollars a day, in cash. As an 18 year old, that's pretty good. And I was working...I was either at chapters or going door to door selling and saved up even more money that way and then, eventually, I got a crew and then eventually, that grew into a business and then from there by age 19, 20, I sold those companies to a competitor, a local competitor because why did I sell them? I said, "how big is this market? And what impact am I really going to make? How much money can I do?" I start asking questions that couldn't really be answered, the current business I was in. So, I pivoted out of landscaping into construction and I've always been... my default mode is "yes!" Do it. Let's do it. I'm an action kind of person. A lot of people, they kind of get paralyzed in fear. I just recommend you just do it. Nike had probably the best slogan ever invented and they said, "Just do it." (laughing) It's genius. And that's what I did. I started a business, I just started hiring people and I defaulted to yes a lot of the times. And that opened up all these opportunities to me. Before I had just maybe fear whatever it might have been. I just kind of close my mind to those opportunities. And one of them was I had a buddy working at a gym. He's like, "Hey Moe, I'm looking to renovate this gym. Do you want to do this contract?" I'm like, "yeah. Let's do it." I knew nothing about construction. I didn't even know what drywall was. Drywall and on the site media. (laughing) So, I took that contract on and it was a brand new learning experience. Look, when you... like, you've got a really optimized two things; your work ethic. But that can be capped like there's only a certain amount of work you can do, right? The other one is your ability to learn. And when you learn, you don't really have a cap. of unlimited what you can achieve. There's certain ways and things you can do, methods and techniques to achieve more in a shorter timeframe, which I can go through some of them with you. So, I started...and that's always been my and my guiding principle. First one's integrity, the second one's hard work, and the third one is learning. So, I learned about construction and it was very painful very, very, very, very painful. Like, I can't explain how difficult that it was. I remember, here I was, 19 years old in this basement of the gym and it was like 2am. I'm by myself and I'm demolishing the cinderblock wall and I'm inhaling this dust and my hand's bleeding and I'm just like exhausted. And it was just like what am I doing? Why am I even doing this thing? But I've never really been a quitter. It's not really who I am. You only fail when you quit. Otherwise you're still in the game. A lot of people don't realize that. I don't if you've ever watched New England comeback, Tom Brady. Came back from what the entire football community what was said was an impossible comeback. He didn't quit. Now, he's on my wall. I don't mind that football fan. But now I have Tom Brady on my wall because the man didn't quit and he won. Which is a serious thing. Winning is not a joke, it's a serious thing. (laughing) I'm a big competitor, as well, which we can cover later on. So, I'm in this, it's 2:00am. I got through that day and then I finished that contract and I didn't even get paid for the contract. I lost my shirt on my contract. I lost a lot of the money that I made doing the contract work and landscaping companies, but I learned. I started learning a lot more construction and I started building a network and I started, from there, focusing on are better niche which is Residential Design Build and then you just keep learning and learning and learning about this business. And I actually picked the model competitor in the city Ottawa and I started modeling them and that works really well, by the way. If you're starting a new business, you really should model somebody first. So, Steve Jobs said this and I'm pretty sure he stole it from Picasso. And he said that, "good artists copy, great artists steal." Alright? So, they had a whole bunch of - this competitor had a whole bunch of smart smart things in their business. And we took those smart things and made them our own. And here I was 19, 20 years old at the time, in this construction company and I started finding what the Holy Grail is and any new business. That's a product market fit which I will cover it in a little more detail as well. So, I was starting to focus on Residential Design Build and I had put in a product, a construction service to serve the market of homeowners who are looking to renovate their homes. And as I refine that product and build a team, my business grew significantly. And there was a few things that I did that I really focused on; sales and marketing were the two biggest differentiators for me because in the industry I was in, there was a lot of old tradesmen. Construction is an old industry. And I didn't know much about construction. I couldn't compete with them on their core competence. I just couldn't do it. But I knew sales a lot better than them and I knew marketing a lot better than them. So, that's what I built the sales and marketing machine and I hired experts to do the actual construction part. And at 20 years old, it was me at Starbucks at the time, and I did a million dollars from Starbucks, by myself. And then from there, I started hiring some of my friends. My childhood friends who all went to school and then we graduated and looking for jobs. (laughing) And we started with a basement office. And then we took over the whole office and then very quickly, we started expanding across the country to Ottawa. From Ottawa to Vancouver to Toronto to Calgary and I was sending my friends out to open up these offices and it was kind of like a magical experience where like you're building a significant business with childhood friends and everyone's winning. I don't know if anyone's experienced before, I'm experiencing that now with GenM and I have to go through the same trials and tribulations, similar in tech, anyways, than I did in construction. So, there is no easy way. That's what I'm figuring out. (laughing) There's no magic bullet. There's no... even if you have the knowledge and the experience, you can't get around our worth or having people do it.

That is amazing. And thank you. Man, I wanted to hear your life story, earlier, when we were talking right before we came on the air. And I so appreciate you sharing that with us. I'm always deeply curious. You talked about curiosity being a key core element. I, I hope everyone is writing notes that's watching and listening. (showing notes on screen) I'm actually hosting the show and I just wrote all of these. So, if you're not writing notes, start now because he's dropping nuggets of wisdom and gold that, again, the patterns keep coming up. Over and over and over. And hard work. Hard work is always in there. Sales and Marketing were the two of the biggest keys. Work ethic, talks about that again. That came up quite a bit. Continually learning, that was a huge point. I know a gentleman, recently, that is becoming my mentor who's 64 years old, and he acts like he's in his 20s with his energy and vitality and his willing and drive to learn. He's always learning and he's very successful already. And what a boring life it would be if we stop. Don't you agree, Moe? I mean, what if what... if you actually reached the absolute pinnacle, which I don't believe exists, by the way. But you reached the pinnacle that maybe you defined for yourself and you say, "OK! Good, I can cash it in. I'm just going to swing on my hammock and sip on umbrella drinks and maybe go golfing now and then, but I'm done I'm cashing it in." Like, I could not imagine that. I can take a break, right? (laughing) But not live your life that way.

Yeah, I agree.

So, it's not fulfilling. You're very similar to all of the entrepreneurs I've interviewed, and myself, as far as you have that drive. You just have that drive to keep going, to work hard. And I love how you're just flat out right there saying, "It takes work. There is no magic pill." Again, if there were a magic pill, again to me, that would be boring. What fun is there with no challenge? You're competitive, like you said. So am I, man. I've played sports my whole youth life and I'm very competitive, man. I want to win. I want to win, baby. All the time and that's fun! Competition is fun! The body is an outlet for the mind. Man, just nuggets and nuggets of wisdom with this. And the fact that you just... 8 hours a day reading. S,o there's a common theme here. Every single one of the entrepreneurs I have on this show, bar none, are avid, voracious readers. And even those that you might think are too busy to read, they somehow seem to find a way to do it, don't they? And one recommended resource is if you don't use Audible, you can use it and you can listen to it in your car, when you're doing nothing other than probably listening to music and you can get through a lot of books. Believe me, it's amazing how fast you can read through books. How quickly, but still retain the information by just listening so, it's like a Millionaire Mansion on wheels. That's what it is. What your car becomes because you're getting the knowledge you need.

I also use Audible a lot. I used to read a lot of books. I used to read about a book every day or two. Every week or so and I consume my books, almost exclusively through Audible, right now. Put it on 1.5 speed, depending on the book. And there's a couple of things I've done more recently. Early on, just consume whatever. Use somewhat relevant and build your database up. Now, I'm very selective from what I read. It's things that will be applicable to my business now. Things that...and then I actually try to practice things that are coming up in the book. So, before I was just consuming all this knowledge and maybe sometime in the future I'll use it. But now, it's like a very specific type of knowledge or problem I'm trying to solve. And then, I actually spend a lot of time finding the right resource to learn from. The right book or author. And then I go through the book meticulously, and as I go through it, I implement the strategies within my business. One of them, for example, Measure What Matters is what I'm reading now and I'm implementing OPRs from that. It's a little bit more... it's not for everybody, but for my business, it's a little more relevant, for sure. Learning, as well, with so many...One thing I've learned, as well, is there's a lot of methods and techniques you could use so you could get more leverage in your life and in your learning abilities. One of them is actually Audible, right? So, as soon as I step in the car, it turns on. I don't have to play it, it just turns on. So, I don't have to think, it automatically turns on. There's a whole methodology about creating habits. This is something you will pay attention to. I actually pay a lot of attention to this. Whenever I want to learn something new, require a new skill, specifically when I want to acquire a skill actually; incorporate an improvement or level up in my life, you have to consciously think about your life and where and how you could implement the training and the learning for that new skill. I'll give you an example. I wanted to learn piano. OK? I like piano. So, what do it do? I found a really great app that teaches you piano. Ok great so, I have an app teaches me piano. When am I going to practice piano? So, if people...they don't get to that level, right? They're like, "oh, I want to learn piano. Get a music teacher." and it's like, "OK, or get an app and I'll practice piano." But I have to actually look at my schedule and for a long time, I thought about when would I be able to carve...First how much time do I do learning piano? 30 minutes. Oh, I can carve it in the morning and I could practice in the office. I don't have a piano in the office. OK, well let's get a piano in the office. So, I've got a piano in the office. So, now I come into the office and I have other, actually, things to learn and build into my habits, as well. And I come to the office, and look, there's a piano, in front of me and it's 8:30 when I structured my schedule to be here half an hour early. Well guess what I'm doing? What am I going to do? I'm going to go practice the piano at that point. And I do that. For 30 minutes on Monday to Friday. And now, I can play reasonably well, the piano. Just one example of the habit that I consciously built into my routine.

And we talk about a similar topic. It's the exact same thing. It's one of discipline and scheduling things into your life. Is part of that. But another word that comes into mind is prioritization. It's like how important is it to you, whatever that task may be, for you it's playing the piano, well it's so important to you, that's the first thing you're going to tackle in the morning. Get it done.

That's the first thing. (laughing)

Well, once you're in the office, you see the piano, that it's there. But it's early in the morning to where you're not waiting until the last minute and then "oh, I can do it or not." But everyone's different. As long as you have the discipline and schedule it. That's the thing that one of the last things on earth... I started out my life as a corporate employee and everything was scheduled for you, right? And they told you what to do, when to do and how to do it. And then as I transitioned into entrepreneurship, I thought, "oh great, now I can do whatever I want, whenever I want." And now, I'm learning more and more, all the time. It's just the opposite, you need to be even more scheduled, more regimented, more discipline. The good news is, though, who gets to make up that schedule? I do. (pointing to himself) So, that's the biggest game changer. So, I've gotten into the habit of scheduling and everything you're saying is ringing true. It's get up. Hour by hour, I have a schedule every day, of what I'm going to be doing the next day. I mean down to taking a break and going and eating and everything. Everything I can possibly put in there and I do the best I can to adhere to it. Don't always hit it perfectly, but I get a lot more done and it's a lot more productive. So, everything you're saying is ringing so true. So true.

Jocko Willink had a book, Extreme Leadership [Ownership]. It's a great book, if you haven't read it, read that book and discipline's one of the big things he talks about in that book. So, I'm an extremely disciplined person and I think every entrepreneur's extreme, like extremely disciplined. I'm a little bit extreme in my discipline. I eat the same lunch every day, just to give you an idea. For me, I wanted to do Meatless Monday so, I don't eat meat on Mondays, just for discipline and obviously, there's health benefits and environmental benefits to that. Another thing is time restricted eating. I'm like, "OK, I'm going to restrict my feeding time now." I did that. So, I wake up at the same time every day. The first thing I do every morning, I obviously get ready and then I go to the sauna. And I spend 20 to 30 minutes in the sauna doing stretches and being mindful and breathing exercises. Start the day right. It's hard work. Hard work, man. Going and waking up, in the sauna, I'm doing stretches, yoga in the sauna with breathing exercises. Monday to Friday, without fail. That requires a certain level of discipline and then you come in. You practice piano. You haven't started the work day yet, right? So, discipline is extremely important to success. Another thing is people need to know what they can and can't do. I've seen so many people fail because it's just... you can't do it. It's just unrealistic. I've become very, very good knowing my own ability. You've got to really pay attention to yourself. Be mindful of your mind and body; what it can and can't do. I know how certain foods make me feel. People don't pay attention to what they eat, right? "Oh, why do I feel a little foggy? A little lighter? Or Heavier? My mindset isn't clear. Oh, maybe the food has something to do with that." Which is why I eat the same salad, every single day, Monday to Friday because I know the result is going to get, right? But that's what you got to do if you want to win. And ultimately, as a business, it's about winning. I hate to say it, but you've got to win. First thing for me is mission. I got to achieve my mission and if I want to achieve my mission, I'm going to do everything possible to win. For me and my team. I compete every day. Every day of my life, I compete whether I go play basketball. Pickup basketball or role play a role and do Jujitsu. Whether, whatever competition. Every single day I compete and I win. I don't just compete, actually, I win. Very important thing for me. To compete and win. So, that builds up mindset, right? I play basketball, for example, and I'm playing against these guys and they're trying to win, but they're not trying hard enough. They don't have the same will I have. They're better basketball players, but their will is not as strong as mine. They don't work as hard as me. They're not learning as quickly as me. "Oh, that's your pocket. I'm going to stuff your pocket. You don't pay attention to my pocket. I know your pocket, right?" So, like you learn about the game of basketball, with all my skills because I'm older now, I'm as skilled as these young guys, but they can't win.

That's true. I can't say how much I mean in all of the days I played sports. How many times I saw someone that I knew did not have the talent. God given talent at the level of the other players, but somehow that guy was always starting because they had the drive, they had that what you're talking about. They put in the effort. They wanted to win. They wanted to play more than those that had the talent. They wanted it bad and that's what it's about. You got to want it you got to want it bad. (laughing)

Ultimately, you're competing in business, right?. I have competitors. In my business, it can be a monopoly. GenM can be a monopoly, we're doing a significant thing. In my other businesses, we have competitors, right? So, what am I going to do? I can only do two things; I can out work them. And, again, there's a cap on that or I can out learn them. I can help position. It's called, "position before submission." So, you really want to put yourself in the right position and [Tony] Robbins has State Story Strategy which you're probably familiar with. So, I'm really big on my state of mind. Every day I condition my state of mind and I tell myself the story that I am this incredible, God-gifted entrepreneur. That I have this indomitable will that no one shall stand against me will prosper. And I believe it, wholeheartedly. And I have a mirror that I look at that reflects this and my goals that I look at that reflects this. And my team is as hungry as me. I put myself into forced functions, which is another technique, where I have to deliver on the results because I either set a deadline that's known to the team. This is a forcing function. So, if you want to go to the gym, for example, call your friend, tell them go to the gym today at 5:00 p.m. Get the confirmation from them. Well, it's kind of hard for you to bail now, if you told your friends you're going to meet them at 5:00 o'clock. So, it forces you to hit that function.

Accountability, built in. Love it.

Yeah, a lot of little like that. There's so many. And as you get older, you start stacking, right? You start stacking these techniques and methods and then eventually you become like a black belt in business. It's as legitimate as you could get more and more knowledge, but you have to be able to practice these things, eh? It's not just like,"oh I know how to... in theory, I know how business works," Like in theory, I know how to submit somebody in Jujitsu. Not really, you got to be able to do it. That's why I love Jujitsu because black belts are practitioners. They actually are able to do the submissions. You cannot be a real black belt in Brazilian Jujitsu. You're not going to do it unless you're on that level.

And when it comes to the topic of getting help you mentioned that several times that you've got... you started with your high school buds and then I'm sure that it's got to expand beyond that, to scale a business bigger. And I wanted to bring this point toward what you're doing with GenM because it's that important for everyone to understand what's going on. How important would you say it is to have good employees for your success? I mean how important is that?

Your business is people. My business is people, ultimately. The people build the products that we sell. People service your clients. Jack Ma says, "take care of your people and your people will take care of your clients," right? So, I'm a big believer in that. And for me, what I've done is as a small business owner, I used to...and I'm still doing this now with GenM, actually, is I would bring on students into my business and I would train them and grads and students and then I'd end up hiring about a quarter of them into my business. And I brought them on as unpaid interns, volunteer interns, or apprentices. And I would train them. And these are students, to give you an idea, these are people that would come to me and I put up with a marketing internship and I would get like 200 applicants or whatever it was. And nobody was hirable, they were not hired at all. They didn't know anything, they didn't have basic training and it was such a hassle to coordinate that, but some of them begged to come work in our businesses and being opportunistic small business owners, we ended up bringing them onboard and training them. And we got a tremendous benefit from these students and we ended up hiring a quarter of them. It was a fantastic way, actually, finding talent. As we were growing, I was able to cherry pick the best students that we work with. (laughing) A quarter of my staff came from that method and for us, it really gave us an edge over competition because we didn't have the resources there, right? The number one cost in the business is wages. Number one cost. So, if you're able to get a student to help you, unpaid, as part of their training, that can go a really long way for a small business owner and it went a long way for us. And then we ended up training them and they ended up either getting hired by us or leaving and getting jobs immediately after training with us. We said, "wait a second, These are students that are in school and they graduated and they spent all this money in 4 years." They were unhireable when they apply to our job. Now, they train with us for three months, they're hirable now and everyone's looking to hire these people. So, we did a better job preparing them for the job market and post secondary education that they were through. Well, maybe there's something there because a lot of people that have this problem, a lot of students have this problem. And I know, as a small business owner, the value that I'm getting from the students. So, it makes sense for me. Well, what if there is a way we could build a marketplace to make it easy to find these students and work with them? And what if you know we can set the rules upfront that it's going to be unpaid because they're still in training? And I'm going to give them a more structured training and feedback and guidance from the work they're doing and it will be related to their vocation. And it will be 5, 10 hours a week so it'll be like there's rules involved. So, what if we could build this Marketplace. We can make businesses and students an educational marketplace. On the business side, they get this help that they desperately need to grow their business and on the student side, they get the experience they need. That they desperately need to get into the job market. And that what kind of the start of GenM. We started with that idea and this vision of creating a free education system. That was the vision that anybody could access that will lead to jobs.

And It is the most brilliant concept I've ever seen. And one of the reasons I wanted to bring you on this show, Moe, was to lift it so, that others can see it. This needs to be shouted from the rooftops to help not only business owners like myself, which it is helping - by the way I do have an apprentice through GenM and I have a second one coming on in a week or so, as the date of the show - and it's been a godsend. I cannot tell you. And I've told you this, personally, Moe, that I was considering going overseas to get a VA. I had connections to do that. There were a couple of things keeping me from pulling the trigger and they weren't horrible things, but they were just a couple of things that were just making me resist that that path and one was, while they may speak our language and they speak it very well, there are still minor language differences. There are still translation problems, on occasion. And that the big one though for me was the time zone difference and I'm specifically talking about the Philippines. Many wonderful people there work very, very hard. I didn't like going through this in a support ticket-like atmosphere. And by that I mean, because of the times zone difference, if I gave them a task and they misunderstood the task and did something different or the task was done incorrectly, just outright, I wouldn't know it 'til I woke up the next morning. I'd have to then message them, however I message them, to let them know that we've got to correct that and they won't get to 'til they wake up the next morning. So, it's like a support ticket system where you have to wait a day or more to get a task complete. Well, with your brilliant system, from what I've seen, and I could be wrong, but most of the applicants, the apprentices that want to be apprentices are coming from the United States and Canada. I've seen a few from outside. The thing is, you as a business owner, get to choose. I get excited about this. I'm getting passionate again, Moe. It's phenomenal. You get to choose. The thing that GenM and Moe's company does is they match you to each other. And so, when you enter your profile as a business owner, they are then taking that and matching it, kind of like a search engine. I call it like a matchmaking service for business owners and students. It's really that way. And I kid you not, the one that was on the top of my list. There was a list, a nice long list of candidates that matched my profile. The very first one was the one I, ultimately within, I chose her in less than an hour after looking at the other profiles, as the first one was the one. And she's been my apprentice for over a month and a half and she is rocking it. It's an amazing service. They are hungry, they are eager for knowledge. They're eager to beef up their resume, so they can be more employable or they want to get the skills necessary to become an entrepreneur or consultant. It varies. And it's just such an amazing, amazing - 5 to 10 hours a week so, they are able to continue their studies if they're still doing that or they get to continue doing their life, which everyone seems to have, by the way. (laughing) It's amazing! And 10 hours may not seem like a lot, but it actually - She is... my current apprentice is getting a ton done - Jessica, I love you (salutes) by the way, if you're watching. She's amazing and three months, it sounds like a short period of time. It's been a month and a half and it's going to be over too soon, in my opinion, just because I really enjoy working with her, personally, but I get it. Let's not abuse the system. 90 days is plenty of time for them to acquire skills to beef up their resume, to give it another shot in the marketplace to see what out there they can, now, go work for. They now have experience with a business that they can put on their resume. I mean, no one else does this, to my knowledge, Moe. And the other factors VAs are very inexpensive, typically, across overseas. With your GenM system, it's actually less than hiring a VA from the Philippines. It's just -.

It's a lot less.

A lot less. Exactly. And we're going to talk about, if you don't mind, how business owners, we'll address them, how they can ultimately get your services for free for life. Will that be all right?

Yeah, absolutely yeah. Yeah. So, we have -you nailed it, we reconnect businesses with students. We're in the relationship business. I'm a big believer of community and relationships. Ultimately, like I said, the people build their business and you get matched with 100+ students, reach out to the ones you like, and when you find somebody you like, we have one click labor contracts in the platform. So, it's super easy to onboard your apprentice. It's like you find somebody today and they start next Monday. Way easier than hiring someone on salary or staff and it's $49 a month to become a member of GenM. This is a self- serve. You get matched with students, you chat the ones you like. We have tools available. We're actually building a ton of tools, right now, to enable you to collaborate better with your apprentice. Checklists, Progress reports, and Greetings and notifications when they're all online, which will allow you to get way more out of your apprentice, which is in the pipeline, right now, too. And it is very, very affordable. $49 a month gets you approximately 40 hours of work from a student marketer. It's billed quarterly. You get one apprenticeship credit every quarter. You can choose to renew or not renew depending on where you are in your business. We're rolling out with another product, right now, where it's more of a concierge where we actually match you with the top 2%t student in our platform. You have a dedicated account manager who helps you on board with your student and build a little marketing plan for the three months. And this is for businesses who are a little bit more busy, who don't want to find a student marketer. They just want somebody who is more experienced perhaps, and they get a little bit more of a concierge service and that's a different one time fee for that. So, we have these two options. I don't know anything more affordable maybe it's out there. I haven't seen it in a long time.

It's one thing to be affordable, in its own right, but also to give the amount of value that I am getting for that affordability is just - you guys are way over delivering, in my humble opinion. Please don't change that. (laughing) It's phenomenal. Yeah, you get these eager people that...they're just, they're hungry. You know, we've been talking about that this entire show is you got to want it, you've got to be hungry. Well, that's what you're getting. And the risk level on my end, is next to zero. I mean $49. Come on. For three months. So, divide that by 4 for a full time employee and if you get 10 hours per week. If you do the math, I'm going to give you a link here, in just a moment. I'm going to show one and then verbally say it, where you can go in your first apprentice will come at the equivalent, if you get the 10 hours a week out of them, which I can help you with how to pre-frame your calls to make sure that you're screening for the right people. I have really put together a full strategy for this, outside of what Moe - and Moe, I will definitely pass it by you to make sure it's on the up and up for you. I'm always respectful of your business.- But the equivalent hourly rate comes to $1.04 an hour. When you use the link I'm about to give you. $1.04 an hour for someone who already has a specific skill set. They just need additional training and some just want to go off and do it themselves. They just want the direction and so, all you have to do as a business owner is talk to them once a week for 30 minutes. And I said... I was talking to Jessica. I said, "Jessica, if you don't mind, I'm going to up that to at least an hour, because besides just giving you feedback on the task, I want to help mentor you, train you, and coach you in any way that comes up. Would you be okay with that?" She said, "absolutely." And it's really worked out wonderfully that way. We never finish under an hour. It's always an hour and 10 [minutes] an hour and 15 [minutes]. I just love helping people and I'm getting what I need. I get the help. She's getting the experience and she's getting coaching and mentoring, which I threw and as an added bonus. But please, all of you business owners, teach, coach, and mentor these young, eager, wonderful people because they're the future of our world, right? Their the future and they're getting a - what a jumpstart because of Moe and GenM that they are getting that they are getting that they would not have had.

Not as smart as you, man. You're a gentleman scholar. It's honestly, it's businesses like you that need all of this to really work.

Yeah, I think you develop that culture that attracted that, honestly. Because I mean, immediately things were popping off in my head. When I first learned of GenM, I couldn't dig deep enough into the website. I wanted more. What else? This is amazing! No way, this can't be true! And every single person, I have lots of contacts, entrepreneur contacts. Every one of them says, "I just fell out of my chair!" When I get through explaining it to them. They go, "are you kidding? Is this real?" I said, "yeah, it's actually real. I'm using it. I'm a product of the product and it's phenomenal." So, I do want to ask you one more question, we're coming up to the end of our show. My gosh, I can't believe it already. Moe, I want to give you one more question and it's one that I've asked every entrepreneur that's come across on the show to date and so far, I imagine it will at some point come true. But so far, there's not been the same answer twice. And so, you are not pressured or feeling like nervous or anything about it. There is no wrong answer. There is not. The only right answer is your answer. And I can't wait to ask you that. But before we do that I want to give the folks watching and listening the means for accessing this incredible service. And so, for those of you watching, it's on your screen now. There's 2 ways. The easiest would probably be to text the word APPRENTICE to the number 661-535-1624. That's APPRENTICE with 2 p's to 661-535-1624 or you could go directly to the URL on the screen. and you'll get instant notification. Get the link to go check this out and dig in. Get questions. Another thing that - we could go on all day and all night and everyday in between on this, Moe. The thing I love about Moe's company is his team also vets every single business owner to ensure that they have what would bring value to their perspective apprentices and I really appreciated that. The fact that you guys went to that extra mile, so every one of you that signs up using that link will get a schedule link to talk and onboard and see if you're a fit because not everybody will be. I hope not. I hope that some are turned away. I can only imagine. That keeps the quality up high, it gets apprentice's, nobody's times wasted and on the flip side, you didn't mention it much, Moe, you kind of touched on it, but the apprentices get included, they get all this training. All these training modules and I actually asked Moe. I said, "Hey, I want to access this. I want to see what they're learning." because so far, what I've heard the feedback I've gotten personally, is they love it. They think it's really high quality and she's actually referenced the training when we talk. And as a business owner, this is so different from employer-employee relationship, I want to make that very clear. I said from day one, to Jessica, I said, "I just want you to know that you don't work for me. You work with me. We are together. We're a team. I'm going to help you. You're going to help me. I'm not this you know taskmaster with a whip saying, 'you must... you shall do this or else...'" No. In fact, I actually ask her, every time, every task that comes up and I'll share some exclusive webinars for those that sign up, that her tasks, they're not based on just being tasks. In other words, I have things I need to get done. But they might not be what she's interested in advancing in, if that makes sense. So, if I have some task that's marketing-based, but she says, "you know, I really would rather do something along this line." "Ok, cool." I don't say, "I want to do this task. You have to do this task. I'm your employer." It's not that way, for me. It's like give her value. Give them value. Give him value, if it's a male apprentice. And say, "look, this is my idea. This is how I think it could help you going forward. If it's a fit, great and if you want to run with it, great. Let's do that. Let's schedule it out and let's make that happen. If not that's perfectly fine, too. I'm flexible." And so, just wanted to impart those - I'm sorry, I'm going way too long there, Moe, but I got passionate again just like we did when we talked last time. I appreciate what you're doing. Do you have anything you want to add to that real quick?

Yeah, like you said, we chat with every business. It's a quick 5 minute phone call. You can book it directly from the Website or actually just text APPRENTICE to the number you just shared and to see if it's a Fit for your business. If it is, there is no better value out there. It's a fantastic experience. It's a modern day apprenticeship. It's like you're working with somebody who really cares about your business. That's why they're are there. They're there for the experience of working with you. They chose you. They actually have a lot of inbound. Students get a lot of inbounds in businesses in the platform and you know, if they pick you, it's because they want to work with you and believe in what you're doing. They want to learn from you. And they're hungry students. They're younger, they're looking for that experience. You can change somebody's life while getting a ton of value. That's the beautiful part about it.


There's a referral system as well, where if you refer somebody, you get a $25 credit on your account and if you refer three people, you get a free apprentice or you get free credit for an apprentice. And if you are 9 people, you get lifetime free access to GenM so, you can get help with your business forever without paying anything ever, including the rollout and some more significant features in the future.

So, this is my mic and I'm going to do a mic drop. (gesturing mic drop, laughing) Wow! That's the part where all of my buddies fall out of their chairs. It's already such an affordable, and no brainer, type of service. But then to say, "well, you can earn it for free with just 9 referrals." I'm like, "Wow!" Amazing. So, definitely check out that link that I put up earlier. And if you can't find it and you're watching this as a recording, go ahead and reach out to me, personally. I'll send it to you directly, not a big deal. So, I wanted to end the show with that big question, Moe. There's always a drumroll before this and I know your answer is going to be just as powerful and impactful as everyone else's because it's yours. It's solely only about you. And that makes it the right answer. No matter what. And so, what I wanted to end the show with for this last question was, Moe Abbas, how do you personally define success?

Competing and winning.

And straight and to the point. Competing and winning. Alright.

I've thought about that for a long time in the past and like, for example, if your...sports is an obvious one, right? How do you succeed in sports? Well, you've got to compete. You win. But this is always against an external force that could be within yourself, right? How do you succeed in the gym, right? So, you compete with yourself. My last... the best that Moe Abbas did was on August 3rd and it was like you know 10 reps or 50 pounds or whatever. Today, I'm going to beat that best. I'm going to compete with that Moe Abbas and I'm going to beat that Moe Abbas, Right? could be in any domain, it does not matter. You can be compete and win as a cook. You can compete and win in piano. Every day, I have my app gives me a score, so I'm trying to beat it. (laughing) It's not easy. Jujitsu, compete and win. Business, compete and win. Obviously, there is a graceful way to compete and I don't mean like just compete. For me, competition is almost like a sacred thing. I take it very serious. It's a very honorable thing. You can be very gracious in how you compete, but ultimately, you are successful, in my opinion, and again, I can compete with other guys on salary. How much money I make, They make. That's like status or whatever, whatever it may be. But it's also specific to domains. So, if you can compete in multiple domains and win, you have a higher general success level. We could compete in how much money you make, and how fit you are, how hard - how disciplined you are, which actually drives among other things. So, that's how you become successful. You need to compete as an entrepreneur. I can't stress this enough. You will not win if you don't consciously, go out there with the mentality of winning.

That sounded like an excellent book title by Moe Abbas. Coming up soon at Barnes and Noble, Chapters, and Amazon. Look for it. (laughing) Just like everyone before, there was another difference was there's one thing you did not say and neither did any of the previous ones, at least that wasn't your primary reason, which was how do you define success? Some that are less, I would say mature in their walk with entrepreneurship might say something completely different and that would be, to basically make enough money for freedom. It would be money-centric. in other words. and yours couldn't be farther. It was competing and winning. And making more money than someone else might be an element of competition, but it's not the core reason behind what you define as success and that's what I love about that is every single entrepreneur's the same exact way. Competing and winning and for the purpose of what? For the purpose of serving people. For making a difference.

Yeah, I had to achieve my mission in GenM. We've got to create this free education system, right? Which means we got to win. Which means we've got to beat the traditional education system. We've got to compete against them in their over priced hustle's and that drives towards my over arcing life goals of creating a legacy.

Just a final a final thought I wanted to share was, Moe, you and I talked about a week ago for an hour or so, and one of the things that leapt off of the screen because it was a zoom call, was your integrity and the fact you had that mentality of "we're going to win, but we're not going to win for Moe. We're going to win for everybody involved. We're going to win businesses owners. We're going to win for the apprentices. And that was so evident and so... it was just unscripted. It was raw. It was you. And that's what I appreciate about you. That's what I appreciate about GenM because you are a Co-founder and leader, a CEO of GenM. So, that mission, that mentality flows down, thankfully. Because that's your mission, your mentality. And so, I wanted to end by saying thank you for putting this together. From my vantage point and also I want to thank you on behalf of those apprentice's because I know Jessica, for one, is really happy that this came in front of her. That this was an opportunity for her to start expanding her knowledge base, her experience base, and help her to succeed in life faster than going the traditional method. So, thank you Moe Abbas. You are an amazing man.

Thank you, Brian. It was good to chat with you and the community and I'm looking forward to big things in the future.

Me too, my friend, me too. All right. With that we will say, "goodnight." This has been a Special Edition of The MIND BODY BUSINESS Show. I'm Brian Kelly. That is Moe Abbas. And we will see you again next time. Blessings to all.

Thank you for watching and listening. This has been The MIND BODY BUSINESS Show with Brian Kelly.

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Text APPRENTICE to 661-535-1624 for Information
on how you can hire an apprentice for the equivalent rate of $1.04/hour ... AND, how you can also qualify to receive their services for LIFE, for FREE.

Moe Abbas

At nineteen years old, Moe founded his first two companies. Since then he has founded or co-founded over a dozen startups which over the last 10 years. He has employed thousands in industries ranging from real estate, construction, web development, marketing and mobile applications. He is an inquisitive explorer, with a long track record of success. At 26 years he won the NKBA 30 under 30 award and was the youngest recipient ever of the OBJ 40 Under 40 Award. He has also won the Immigrant Entrepreneur award from the City of Ottawa. He is the youngest ever Board Director for both the Ottawa Chamber of Commerce and the Better Business Bureau of Eastern Ontario. He is a Co-Founder of the Canadian General Contractors Group of companies. In 5 years, I led the group from a basement office into Canada’s leading residential design build company with 20 million in sales and design centers across the country.

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