Special Guest Expert - Sharifah Hardie
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Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away.
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. My, oh, my. It is going to be a phenomenal show tonight because we have an absolute veteran business owner with us tonight. And she is one amazing woman. You can't I can't wait to share with you all of her accomplishments. What she is doing today and more importantly for you, how you can become more successful in your business, because that's really what this show is all about. It's about mind, which is mindset and how to develop a rock solid mindset that you will not give up no matter what. Once you have that mindset develop and then there's body that is about taking care of your body literally through nutrition, through exercise. And it doesn't mean you have to become a body builder or a fitness professional. It just means you need to take care of yourself. And then there's business that can that's construed of so many things. That's marketing, sales, team building, systematized. It's multifaceted. And when you're able to master even just one of those three areas, then you are on your way to improving your level of success. And I like to say that mindset is really the cornerstone, the foundation for everything in your life, really, where you are today. Right now in your life, in your business is a direct result of what's going on right up here. And so you are in for a great ride because our special guests, experts, Sharifah is going to rock your world with her amazing knowledge and experience and really pay attention really close because, yeah, you're in for a great, great show. I can't wait. I'm excited. I have goose bumps. I do this every time and it's real. If I pull up my jacket sleeve, you would see the bumps of excitement because I love that, you know, I love what I get to do. A lot of people say I love what I have to do is get to do baby. So mind body business show. One of the most amazing things about entrepreneurs I found out that are successful follow those three patterns they have mastered or come close to mastery in all three of those areas. I call those the three pillars to success. I've been up studying and watching and following successful people for years now. And that kept coming up. They have a powerful, immovable mindset. They all take care of themselves and they are very good at marketing, sales, team building, scaling. Bringing in help to help them do all those. And that's why this show exists just for you. So you can model. That's a fancy word for copy. We give you our express permission to model copy anything and everything you hear on this show tonight and every show. That's what it's about is about sharing literally the wealth. That cool. Cool. And you see a lot of books behind me. One of the other items I noticed was successful people is they are voracious readers. And so I like to segue into a little segment that is appropriately named "Bookmarks" for this upcoming section.
(Bookmarks informational page) Bookmarks! Born to read. Bookmarks! Ready, steady, read! Bookmarks! Brought to you by ReachYourPeakLibrary.com.
Yes, ReachYourPeakLibrary.com. And by the way, real quick for all of you watching you and if you're listening on the podcast, the key to this show is to stay here with us on the show, because when I bring Sharifah on and I promise it's very soon from now, you are not going to want to miss a single golden nugget or tidbit of information that she has to offer. I kid you not. So what I implore you to do or advice you to do is instead is take out a notebook, get a pen and take notes. So we will be giving resources during the show. It happens every show. One of those is ReachYourPeakLibrary.com. Just write it down and stay with us here on the show. Keep watching. Keep listening and get the most out of this for your benefit. Sound good? Let's do it. Reach your peak library real briefly. I created this Web site. Really? Totally and solely for you. You. The ones that are watching and listening right now. It is a compilation of books that I personally read that had an impact, positive impact on my life, either through business or through personal means and mostly through business, because that's what this show is all about. And so as you scroll through here, there's about 40 in here. And I'm way behind on filling this in because I've since listened to many and I listened to books through Audible. It's an amazing way to do it. And so these books are here for you if you're already an avid reader. Go ahead and thumb through the lists if there's a book you haven't read. And the odds are you'll get benefit from it, too, because at least one other entrepreneur, successful entrepreneur, has vetted it for you in advance. Not every book I've ever read is in this listed didn't make the grade. Here you see the e-mails by Michael Gerber Think and grow rich. I mean, that's a go to for everyone in business. The four hour work week. The War of Art. Many recognizable titles for most of you. The four agreements are very short read. Awesome read. So just pick one. The one that first jumps off the page. No need even scroll to the whole thing if it jumps out at you. Grab it, read it and then go to the next. It's all about getting her done efficiency and talking about getting her done and being efficient. It's time because I want to get on the show right now. Our special guest expert, because truly this show is about her, not about me. So let's get to it right now, shall we? Let's shall.
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league. Qualified.
And there she is, ladies and gentlemen, the one, the only Sharifah Hardie a everybody, let's give her a big round of applause. Welcome, welcome, welcome, Sharifah. How are you doing this evening?
I am wonderful where I am. Thank you. I've never had special introduction. Thank you. I appreciate it.
Fantastic. And yes, every one of those words on the previous screen describe you. They are to a tee. Let's give Sharifah a quick introduction. Let's jump into this thing, because I know she has so much to go with all of her years of experience and her wisdom. So a quick intro.
Sharifah Hardie is CEO of In the News, PR public relations and host of Ask Sharifah a video cast and podcast. I like this. She is the author of Signs You Might Be an Entrepreneur. That is a catchy title. She's also a business consultant and influencer. And there is her book as she holds it up. Look at that. I love it. Yeah. Keep that handy, if you would. Perfect. I'll before we jump in and really get into the true essence, Sharifah. If you don't mind, I'm going to do a quick reminder to our audience. What I'd like to do is remind all of you watching live right now is stick on. Stay on with us to the very end. Why? Because you will have the opportunity to win a 5 9 stay at a five star luxury resort in Mexico. And I promise you, it is not one of those things where they rope you in and you go into a timeshare meeting for half of your visit. It's not that kind of thing. In fact, this is sponsored by PowerTexting.com. The owner of that, Jason Nast, is sponsoring that trip and he himself has gone on that very trip to test it for all of us to make sure that it was not a timeshare. He said it was the most amazing trip. He was almost in disbelief how wonderful it was, and that there were no hidden agendas going on. So stay on and I'll show you how you can enter to win that. So just stick with us to the end. And now to get to the essence of this young lady, Sharifah Hardie. I can't wait, Sharifah.
You know, we talked a little bit right before the show off off the air. And I got to get to know a little bit about you. And for those watching, listening, we didn't know each other prior to this. That's the beautiful thing about this. Entrepreneurs seem to speak the same language. It's like a different language to many outsiders. But it's like an instant friendship with everyone that I ever get on his show, whether I knew them ahead of time or not. And what I wanted to do is dig a little deeper, Sharifah, because one thing that I had always been curious about, you know, we can all go read and research about successful people all we want and it's great. And we get to see what their accomplishments were and what they've achieved and what experiences they've had, what successes. But what I want to do is like kind of get under the skin a little bit and find out what is going on up here for you that makes you so successful. Like when you get up in the morning, if you're anything like me, you're groggy, you know, you're kind of coming to. And then you swivel out of your bed, your feet at the floor, and then life starts coming back to you and you start getting that awareness. And then and then you start realizing the day is ahead of you. Awesome. Now I get to go do more. And the motivation and drive kicks in. And I was curious for you, Sharifah. Specifically, what are those things that go through your head that really get you going excited to hit the day and go serve more people?
Excellent question, Brian. Thank you for that one. My day starts off really weird and I always tell people once I touch my cell phone, there's no way I'm going to do anything but work because one says to me into the world, whether it's social media, through emails, whatever it is. Then my day just get started. But what makes me so excited is that I'm able to help people. I'm able to assist entrepreneurs, business owners to start their day. So I get up early in the morning. I'm usually up about 5:00 or six o'clock in the morning. And I look for new opportunities. Like, for instance, one of the most recent things that I've done is I just add it to my Web site, a section where I went to different CEOs, directors, influencers, experts in their field. And I asked him, I said, you know what?
What is the one tip you would give anyone on how to be successful in business? So about 30 to 40 people each gave me one tip. And so I added the information to the website. So every day I'm always looking for more and more ways, more and more avenues to help other people.
Wow. So love that because you and I obviously have so much in common in that regard.
Constantly tweaking, improving, modifying to get better results at a faster rate, but just better results. Even though the results are already incredible, we always were always looking and yearning because that's it.
Isn't that an entrepreneurial thing? I'm sorry for that. We're never, like, satisfied. It's we reach a certain goal and it's like, OK, let's raise the goal higher. Let's hit it again.
Absolutely. I mean, it's actually, you know, you mentioned leave it in the book out, but it's actually one of the things I talk about in science. You might be an entrepreneur. And the reason I wrote this book is because it's one of the most often mistaken things that I think people do. People believe that just because they don't want to work, they're entrepreneur, just because they hate their job, they hate their boss, that they're entrepreneur.
That doesn't necessarily make you an entrepreneur or an entrepreneur is a problem solver. That's what they are we're always looking for, for ways to make life better, ways to make improvement, ways to help the world, not just someone who wants to do absolutely nothing all day. Those are two different mindsets. So that's what I work with people and business owners to understand that just because you don't want to work at 9:00 to 5:00 doesn't automatically make you entrepreneur. Now you can be, but let's look at some of the ways to make you success.
That is those are words of wisdom out there, and that is so true. A lot of people think, like you just said, it's almost like, I don't want to work. It's you know, I got to tell you the exact opposite. You're going to work harder than you've ever worked before. The differences. You're going to love what you're doing because you've chosen what you're working in. Perfect example. I just came back from a lengthy trip. I went to New Orleans, turned right around within a five hour time, got back to another airport, went to Vegas, was there for a couple of days, came back home.
I was flat out done, Sharifah. I was tired. I was exhausted. And I got home. I'd gotten comfy on the couch. And I just said, I can't turn it off and I don't want to turn it off. I love it. And so I picked up a book and read from cover to cover an entire book on the topic of podcasting.
And it's just that drive in that that love and that passion. And so you hit the nail on the head there. There are certain things that make people you know, it's almost like we have DNA. I think there are people that can be taught to be entrepreneurs, but by and large, it seems like it's inbred. It's part of us. It's part of a special dry fit. One must have to be an entrepreneur because it is no walk in the park unless. Unless it is for you.
No, not at all. It took a long time for me to hear a lot of ups and downs, a lot of struggles. But it's just interesting that you mention that because my father is self-employed. He has his own business. He's in. He's been in California yet, as is its plumbing company since 1985. So that's, you know, the DNA that runs in my blood. Someone who is an entrepreneur or someone who's self-employed. Whereas you have my mother, on the other hand, who's been in corporate America, states, far, far, far away from self employment, entrepreneurship as you can possibly get. So I take from both sides and I use both sides in order to help me become successful.
Wow, that is so intriguing. I've never heard that before. You go. You get the best of both worlds. You know, the structure and the discipline and approach of a corporate life versus the freedom. It's still discipline, though, and it can be structured, should be an entrepreneur, but two completely different worlds. That's that's amazing. Because, you know, corporate life typically is very heavily process driven. It's all done by, you know, step A to B, to C to D. And there's very little creativity. If you're an employee, you're basically given what to do, how to do it and when to do it typically. And as an entrepreneur, you decide all of those things.
Yes. That's amazing. So you get and Sharifah has this amazing experience from a place to learn from our own parents. You are set up for success from day one. That is phenomenal. It's phenomenal. So I talked a little bit about books and the importance of reading books in the beginning. And I'm just gonna go out on a limb here. I see you've written one. Would you consider yourself, Sharifah, to be an avid reader? And if so, which I'm assuming, yes. What book are you reading now? Or let's say, what is your favorite book thus far?
Well, we don't have to go with two different books, right. Because, of course, signs you might be an entrepreneur is one of the best one at the top.
That is one of my all time favorites. But I still go back to some of the tried and true books. As far as business in the thinking go, Rich is one one of my all time favorites, you know, because it really is our mindset if you want to be successful, whatever it is that you want. You have to create that mindset in order for you to be able to go out and do it at any time. I work with entrepreneurs. I can always tailed entrepreneurs and want to be successful or that are successful as opposed to the ones where I'm like, well, you know, they're just kind of playing around this business, being this happy. And I always ask people when I start working with them. This simple question are you operating a business or are you operate in a hustle? Now, when I say that there's no judgment. If you want to do a little happy and, you know, do your business every now and then and make a call every now and then and talk to people, you know, maybe on Monday, two weeks from now, you want a million a year. That's not a business. That's a hustle because you're not operating it on a regular routine basis. And so it's not just me, but when I'm working with you, it tells me how much energy to put in to work on you and what direction to go into, because entrepreneurs, they are very focused. They usually work. And I try to get them not to put 20 hours a day sometimes, you know, whereas employees, they do eight hours, maybe 12 hours, maybe, you know, maybe they had a long day. But entrepreneurs usually work from sunup to sundown. And it may be fun.
A lot of what I do. Oh, my God, this is work. I got to stand here, speak to celebrities and CEOs and influencers and speak to Bryant and be interviewed. This is my life. You have no idea how many times when I'm doing something. Oh, wow. This is my life, but this is cool.
This is really what I do, but I may be answering that email at 2 a.m. I may be creating a design for a if I may be doing so many different things where people who are employees, I know that they are fast asleep or watching the latest show on television. Where I'm doing my work for me is my job.
Oh, God, I love it here. You're amazing. This is like it's like talking to myself. It's fantastic. It's so I felt the passion. I could see it. I can hear it when you're talking about it. This is what I do. It's awesome. Come me, Ryan. Absolutely.
Yes. Sorry to interrupt, but I get excited sometimes because when I'm speaking about entrepreneurs, it is exciting to me. I love it. It's passionate.
But one of the people that I work with France is, oh, I love her. She's come in so many different things in the time that I've known her. She just released her latest book. She makes the comment. She says, I have finally started a business and given up the hustle. Thank you. You do influence me. So these are some of the people that I work with on a day to day basis. Thank you, Francis. Thank you for being a wonderful angel that you are.
That's phenomenal. Yes. We love to have participation. People coming on. Yes. And by that, please do comment. If you're watching on any of the platforms that allow commenting like Facebook, YouTube, live or Periscope, there are others. If you're watching, go ahead and put a comment in and ask a question. Say hi. Give a high five to Sharifah. Whatever you want. But this is an interactive show, so go ahead, get crazy and have fun with it with us. But I love a lot of what you are saying there, Sharifah. You know, especially the part of asking them straight up. Are you looking at a hustle or a business? And I love that because what you're doing is helping yourself. If they answer and it's you determine, well, it's more of a hustle in a business, then it's I'm guessing at that point you're probably going to say, well, I'm actually here for businesses. I'm going to move on. For those who are truly dedicated, I don't want one trip is I want entrepreneurs to work with who are all in or not in at all. Is that a fair statement?
It's actually a fair statement. I love it. I just want to add to that a little bit. I don't typically just move on.
I just kind of categorize, you know, it's like noted. You know, I'll say nobody I know I've noted that this person is operating a vessel. This person is more focused on a business. And sometimes it may not just be a business or a hustle. One of the things that I learned early on when working with people is this expression that actually learned in about nineteen ninety seven when I was teaching sales and customer service for cheap tickets, they taught us to see expressions he AOL, which means they all lie. That's what it means. And it means that customers, potential clients, they'll always tell you, oh I would love to work with you but I don't have any money. Oh I would love to buy that. You know, at that time, airline ticket. But I don't have my credit card. And we go. They all lie because why would they call in to make travel reservations without a credit card? They have their credit card. You just have not motivated them to take any action with the credit card. So would I work with people? I still keep that same T A L in my.
Because people come to me and they will tell me I used to believe them. Brian, let me tell you, I believe that everything in my soul. Because they will say, Sharifah, I hate my job. I have a three hour commute. My co-worker kicks me every day. Somebody is always stealing my lunch. I don't earn enough to even pay my rent. You have to help me. You have to help me make my business successful. And I was like, yeah, let's do it. Because at the end of the day, a lot of what I do, aside from just the system, the brand is I'm their number one cheerleader. They're saying, you know what? You can't be successful. You can't do whatever you set your mind to. You can make this business grow. You can make this business profitable.
And I'm putting this time and energy into helping them build their business, only to realize a year later, two years later, five years later, they're still at the same job that they hate. They still are, you know, same co-worker that they can't stand is right next to them. They're receiving the same pay. They complained about five years ago. So what I do is I just understand that people may say that they want to make a change. People may say that they want to make a difference, but is not always what they are willing to do at their time. So they're just kind of allows me to determine in this life altering change for them or the growth of their business. How much time and energy should I allocate to them?
Exactly. And that's a great benefit for all of you watching for your own businesses to be discerning and to know who you're about to work with or not. It's OK to turn down clients because oftentimes there are certain clients that can end up costing you more than they are paying you. And it may not be in money, but it could be an aggravation in time in and just continually kept playing catch up because you might have somebody with a limiting belief mindset that's just not going to cut the mustard. And so what Sharifah is saying is his goal. Because you want to know and be sure who you're working with before you work with. I totally agree with it. It's like this is police take notes. Everyone watching, listening. This is absolute gold.
I love it. Thank you, Brian. May I read a comment you made? OK.
So pay care. How are you? Thank you for joining us today. So Karen's question is she says Sharifah. Can you talk more about Francis's comment? How did you give up the hustle and dive into entrepreneurship? One hundred percent. Great question. One to thank you for that question. Care one of the questions then asked most often.
But it's a two part question. When I asked people, are you operating a business or a hustle? That's a mindset. Even if you are self-employed, working at your own business, you know, full time. I tend to look at it as a hustle, say you don't have a full time job, but, you know, 10 hours of your 24 hours, you're actually watching television. You know, you're making sure you watch Maury Povich. You're checking out and seeing with Steve Harvey is doing. You're not actually operating your business. But every now and then you may decide, oh, let me go make a sale. Let me go do this. Let me go do that to me. That's a hustle. It's a hobby. Something that you're doing on the side. It's not something that you're saying. Let me dedicate a minimum of 40 hours a week to this business to me. That's a business as opposed to a hustle. Now, to answer your second question, when did I go from being having a hustle and a hundred percent entrepreneurship for me? It happened gradually over time because I was laid off over eight times any. Everything that happened to me was not a choice that I made is one of the things that that I always talk about is that when I when I wrote this is actually my second book. When I wrote my first book and here's your box, I was going to call it God Kept Closing the door. But the reason I didn't call it got clipped, can't close the doors.
I didn't want people to believe that it was a religious state. But that's what happened. I wanted to be an employee. I wanted to stay at the jobs. And God told me, I heard him say, Sharifah, I want you to help people. That's that. I shook my hand. I said, no, I want to be an employee because I love the stability, something that being entrepreneurship will never give you. I love doctorate deposit. I always tell people nothing says I love you like direct deposit, OK? I respect deposit values that, you know, maybe an entrepreneur. You may have said, you know, invoices that are auto built on the same day, but there's still that anticipation of is this client going to cancel it, you know? So I loved being an employee. And what would happen is almost six months to the day I was hired at these jobs, I would get laid off. And every time I would get laid off, I would say to me, Sharifah, I want you to help people. And I would say, no, let me go and give my resume. May I grab my stuff, do my little resumé, send my resume out, give me a new job six months to the day I was laid off. And so I learned through that experience, never put all of your eggs in one basket. So it's wonderful. As a beautiful, I advise you if you are unable to be an entrepreneur full time. Wonderful. Good.
How about your day job? I advise you to stay at your day job. Two years, five years, however long it takes you to have that cushion in your bank before you step out there and become an entrepreneur. Because we're most entrepreneurs go wrong where most business owners go wrong. We talk I talked a little bit earlier about some of the top tips for success. I'll tell you, one of the biggest mistakes new business owners make. They do not have enough money in the bank to operate their business successfully for a certain amount of time. If you speak to anyone, the Harvard Law School says you should have enough money in the bank for five years without making a one profit. Before you start your what? You know, any amount of profit before you start your business. If you go to the SBA, which is the Small Business Administration, they'll tell you you should have enough money in the bank for two years without whether or not you make a profit in order to operate your business. Well, what I find is most entrepreneurs do what I call a Hail Mary pass. Brian, are you a sports guy? You know what a Hail Mary pass is?
That's what your life is gonna take a miracle.
But I was speaking to one of my friends in the PR firm the other day, and we were discussing this. People tend to say, you know what? OK, I want to do PR. I want to do business. And I have enough money that if this works, I can be in business. Your energy is already in that kind of Vegas gambling kind of, you know, roulette, everything on a wheel kind of mindset. You should be able to operate your business successfully, whether. Not you make one dime for a certain amount of time, which gives you a lot. It gives you time to breathe. It gives you time to build your business as opposed to hoping for a Hail Mary pass. Long winded answer, but I hope that answered your question here.
Yeah. There were many facets to it. I love that, you know. That's another good reason, too. If you have a job to keep it while you're working on your entrepreneur activities because you can then use that to fund your business in a way and you'll know exactly how much is coming in, what you can afford to do and what you can take on. What tools, resources, coaching you can hire things of that nature. Oh, my gosh. There are so many things that you said that were awesome. And one one of the questions I want to ask you, Sharifah. For those that have a job and I thank you, by the way, for the advice of stay at your job and work at it while you're building your business. How many times I'm sure you've heard this in the past where others on stage would say, if you don't just quit your job today, then you're never gonna be an entrepreneur. And I think, my God, that's so in unrest. Irresponsible. That's the word. I mean, there are people out there and various can do. You know, there's there's single moms, there's people with kids going to college. You can't just up and go. And I have a friend I can think of the person who did just that. And he is in terrible hurt right now. Terrible situation. That's a horrible. So thank you for actually being a proponent of stick with what you got. Keep the income coming and use it to basically fund your business that way. But for those that are looking to become an entrepreneur that don't want to give it to to 5 to 10 years to get out of that situation because they're doing it usually for that reason, they want to get out. What would you say if you could encapsulate it? And I know there's way more than this, but if you could encapsulate into the top three skills, they would need to become a successful entrepreneur and finally burst that bubble of corporate and B, be free and liberated and a full time entrepreneur.
I would say, first of all, they have to have tenacity that stick to it. Even you being an entrepreneur is not easy.
I think it's probably one of the most difficult things that I've done. I've been divorced twice and I had two kids. Being an entrepreneur is very difficult. So you have to have tenacity. You have to be able to stick to it. While you're sticking to it. You have to have adaptability. You have to be able to adapt. You have to be able to change. Because I've written business plans. We raised millions. We wanted a business plan that we wrote together.
And guess what? We actually raised the millions from had absolutely nothing to do with the business plan at all. It was the same company, but our business model changed. Our revenue models changed. There was so much change that happened after we raised after we wrote the business plan. It just like this. What happens in life? So once again, you are tenacious. Make sure you're willing to be adaptable and change. And then I always say you have to be a lifelong learner. You have to be able to learn new ways, new things. Again, it comes back to adaptability change.
One of my first jobs out of high school, which I absolutely love. This was to service that some ways my dream job. I was working for Transworld Airlines. And, you know, again, I don't kid 18 years old out of high school. I can fly for free anywhere in America that I wanted to go and fly first class. Now, I'm kind of insulted that now you not only want me to pay for the airfare, you want me to stay in the back. No. Yeah, that's the kind of thing, you know. So this was freedom for me. But at 18 years old, one of the things that I saw is I would say, why are you taxing the passengers, their reservations?
They would say, this is the way we've done it. This is the way we'll always do it. You might want to try it. Email. And they went out of business. Now, I'm not saying that it was a direct result of them. You know, not fasting is the reason why they went out of business. There are a lot of different reasons why transport airlines go out of business. But the key is you have to be able to change to debt, look for new ways, new processes, learn new things. Sometimes an entrepreneur is passionate about one thing. Say you're passionate about ice cream. We all love ice cream. We love to eat ice cream. We love our favorite flavor. But that doesn't necessarily mean that we know how to operate a successful business. Any kind of business, just because we like something, doesn't know we know me. We know how to operate that business. But it doesn't mean that you can't learn. So learn how to operate a business. Learn every aspect of your business, learn accounting, learn marketing, learn you know, writing, content, writing, learn every aspect. And not just, oh, I love ice cream.
I want to be. 3 I don't want to work for anyone. You will never know, and I like to use terms like never, but that's never going to make you successful. You have to be a successful business owner. Beyond just the passion of what you do.
Excellent. I love it. Stick to it. Another word for tenacity and adaptability and change. Being able to change flexibility is another word that comes to mind as well. Lifelong learner. Oh, my gosh. You hit on all my faves and on a lifelong learner and being flexible part of it. I had a mentor who would go to a seminar by prominent person and learn it and then turn around. And the next weekend, the following weekend, he would have put together an entire PowerPoint presentation and he would teach it. I mean, talk about turning something around and that's the thing. It's great to learn. It's better to do and then it's even better to teach. And that's the thing with learning. I know you do all of these so obvious, Sharifah, but I love the the undertone meaning there, which was be willing to learn. Continue to learn. I might. That's one of the greatest things about entrepreneurship to me personally is you're always learning because we're always growing. We're looking for that next step. That next level. That next success. That next goal. And that's the beautiful thing about it. Because if. Sure. I mean, I'm just curious. What if you hit? What if there was something such as a plateau at the very top, you could never go farther than this plateau. And then one day you're building, building, building, you reach it and now you can go no higher. How would that feel to you? What would that make your life look and feel like? I'm just curious.
See, that was the excellent question. But that was one of those those catch questions.
I had little catch there in the question because your answer you for a true answer, never believed that we would never, ever, ever in our mind, in our psyche, accept that to be true. Because even if there was a plateau in this plateau was here and this is the highest that I could go, guess what?
I'm going that way. I'm going that way. I'm moving because that entrepreneur is never satisfied. Successful people you watch if they're never satisfied. Mean, you look at some of your most successful people. How many businesses do they have? What are they doing now? You always say like you'll hear their friends day. What are you doing now? They're always moving, changing and growing. So maybe they can't go up, but they'll find a different direction to go for.
I knew that would be. I knew you would answer it similarly to that, because that's that's. You can't stop. It's in our blood. It's it's amazing. And it's I liken it to the concept of this word called retirement. I don't believe in it. I don't think it exists in all I look at that. I would rephrase that and call it career transitioning because it's just going to. If you're going to stop working toward something, you're just gonna transition to something else. And that's OK. But retiring is jumping the hammock. Play golf every day, if that's your thing. Go to a hobby every day and just wait to die. That's my definition of retirement and I don't like it. I agree. And so. You know what? This isn't just just an amazing way to live life. Sharifah, if it's exciting, it's motivating. It's fun. It's it's hard. There are disappointments. It's a roller coaster ride. But that's life. And it's a great way to experience life to me.
No, I agree. But the beauty of it is, is that you get to experience life.
You know, I have a very tight schedule these days, but for a long time I thought I didn't want to have a tight schedule. I didn't like to put things on my calendar. I was very kind of lackadaisical, like, oh, call me. Oh, I might be available. I didn't want to have to be anywhere at a specific time. Brian knows because he might be here 30 minutes prior for the show.
I'm like 30 minutes. Like, we just slide it about five minutes and do this show. You know, I kind of live my life in that kind of manner.
So, I mean, I definitely agree. But, you know, even in everything that I do, that's not on my calendar. I always tell people it may be a day where I have absolutely nothing on my calendar. But on that same day, when nothing is on my calendar, I've done a million things because I wake up, I grab that cell phone. I check my email. I listen to my messages. I review my text. I see what's going on in social media and some out start some conversation with at least some meeting with leads to some coverage. And I look up and I'm like, I had nothing to do today, but I've done a million things.
Exactly. And I love the whole thing, but I don't want to schedule things.
You know, I think that comes from the time of being in the corporate world, because one of the things we want to break free of is being told what to do, when to do it. And. Being on a schedule, it's like you have to report to work at 8:00 a.m., you have to be there if you're late, you're going to get notes virtually slapped and things will not not good things will happen. So you're adhering to a schedule. And that's one of the things I noticed. One of the patterns of successful entrepreneurs is they are more scheduled than most corporate people. They have more discipline and more. I mean, my calendar is my lifeblood now. You used to be I was in corporate as well, Sharifah. And I get it.
I get what you're saying because you feel confined and someone else is calling the shots. And even though you're now an entrepreneur and you're calling your own shots, the last thing you want is to put yourself in a corner and say, I have to do this at this exact time, on this exact day, because it feels kind of constricting and you want to be free. That was a whole purpose is to break free. But now you come full circle and realize you must do it if you want to be successful. And then you just you get over it and you develop it, embrace it and say, that's it. That's what it's going to take. Let's do it. Have to. Absolutely. Oh, my goodness. Oh, my goodness. Oh, I have a really cool question for you. Phone. This is one, you know, how many have you been to? A lot of seminars in the past. Networking events.
Yes. Yeah. And so on. Many of those they will go up on the stage and show you the X, Y, Z method to marketing. And it's the way to go. It's the only way it's gonna make you millions. And their marketing is so multifaceted. There are so many ways to market. That's one of the reasons I loved the topic. But the thing is, I never actually got to grab on to one that truly worked. I mean, grab onto it, implement and go, you know, it didn't work for me. And so I'm always curious of truly successful people as yourself, if you could name just one, because I know there's many that really sticks out to you one way that you have marketed your business in the past, or maybe you're doing it currently. That has been your most successful form of marketing to date.
Ok. Now buying one of the things that you mentioned is that there wasn't one that really just stood out to you to stick with you, if you like.
I'm going to do this. But to a certain extent, I would beg to differ because I know there is one that you do that you will continue to do and that you will always do. It is to me, is the best form of marketing. So I do some networking with networking groups that I'm a part of, that I've been a part of for some time with my friends. I know, but I particularly stay away from seminars because like yourself, I've noticed that there's nothing new under the sun. So you can read packages, you can shout a little higher. You can yell a little. You know, you could promise 20 thousand follow, you know, to the final, whereas this person says they can get two through the Clear Channel. So I stay away from that because like I said, the one form of advertising marketing that works will always work, has always worked is word of mouth advertising. That's it. The majority of my business comes from referrals. The majority of my higher paying clients come through referrals. The people who come to me through word of mouth because they talk to Brian, they saw me on by a show and he said, you know what, I really like that lady. I think she knows what she's talking to talking about. I really want to speak with her. We have a consultation and they become a client. Are people who I didn't try to advertise to. I do a lot of posting on social media. I do not boost or pay for my post. I just post and I just share it because I'm very engaged or my social media, those people who have a relationship with me turn into clients. I have people who ask me all the time.
I would say, sure, people whenever you make a post, you get comments. People respond to people on that, too. How do you feel engage and how we sell them? The number one way to build engagement is to be engaged. I would never. You would never. People watch it and know we know this to be true. I would never allow a comment to go unanswered. So if you want a little soft sound bite, there it is. Never allow a comment to go an asset. That's advertising. That's marketing. So I'm at least write back and say thank you. My most tired this day, but I'm about to pass out. And you know, the last thing that I do, if I'm responding, I'm just going to say thank you. But I'm not going to allow somebody to come to my age or to come to my profile. See, Sharifah, I really like that pose. I really like that interview. You did a great job or I love that. Got the guest or I saw you and Brian Kelly and Brian Kelly is amazing. And I don't say anything. No. So I build the conversations. I build the engagement because guess what? Somebody is going to say, hey, you know that lady, I want to work with her and then everybody reach out to me as opposed to me paying for Google AdWords, me and for Facebook ever size again. I've been doing this for 25 years. I built my first Web site in 1994. There is very little as far as all my advertising and marketing that people can tell me. Oh, this is the magic pill. Just do it. Bush is going to get visitors, No, it doesn't work that way.
So, Hutch, I'm laughing like crazy because I've heard that so many times. The magic pill. This is the greatest automation software on the planet and being a tech geek. A lot of those would snare me. I would just be all in all this is it. Finally, I can take it easy for a little bit. Press a button and sit back and wait for the sales to come flying in. And, you know, we've all been through this to some degree and that's how we learn what works and what doesn't. And here's the thing that we are here for you about.
And that's what Sharifah I just told you is you don't need to go through this trial and error period that both of us have gone through in our past years. All you have to do is listen to success, i.e. Sharifah and model success. So start re starting gate. I love that build engagement by being engaged. That is that. That's a book title if I had ever heard one. That is amazing. And that's yours. Now I won't take it. It's all yours.
I know, because I did ask for, you know, a little creative in there somewhere. Maybe I'll write the forward for you now.
I love it. I love it.
Yeah. And that's so true. I love how you're just you're brutally honest about the fact that, you know, I don't know if everyone's recognizing this as watching and listening right now. But the brutal truth of being a successful entrepreneur is a four letter word and it's work. And that's what Sharifah does. The thing is, though, it's really more to us. Yes, there's work involved. It can. There are bad days. But to us, it's more like play. It's another four letter word. It's because we enjoy what we do. We're looking at the outcome, not what's happening that day, but what are the results we are going to get as a result of our efforts. And that's, you know, kind of leading into that burning question of what is your why? Which is a much bigger question, but that keeps you going. And Sharifah has all of this. All of this. I've interviewed a lot of successful entrepreneurs. Sharifah is way up there in having all of the three necessary components are patterns that I've noticed the mind, body and business. I mean, her mindset is rock solid. You can see the confidence in her that doesn't come in a day that comes from trial and error. Getting kicked down, getting raised back up, getting kicked back down, getting rates back up, failing over and over and over. The faster you can fail, the better, because the more failures you go through, the more you'll learn and the faster you will find those key ingredients that actually lead to success. And we could go on all night about this because we just could love it.
It's phenomenal. The value you are bringing to the show right now, Sharifah is just off the charts and I appreciate that so much. And I have one.
You have the past corporate life, and I love that we have that in common and having that and experience that. And now and having been an entrepreneur, I was curious if you could encapsulate in one word. How would you characterize your life as an entrepreneur?
How it characterized my yes, and that's fine. My life is fun. Fun. Oh, yeah. My life. It's fun. Fun it is. Then the ingredient, the key ingredients to manifestation. So that's our second. The key ingredient to manifestation. And it's fine.
People want to be around people who are fun. They want to do business with people who are fun, you know? And when people first become my friend or social media, sometimes a luxury. I can't believe you said. I can't believe you posted that. It is not a negative. It's not a, you know, a bad thing. It's just that I talk about whatever it is that I feel like talking about. And that's what I'm known for. Just really the brutal, honest truth is. So that's what I always tell people about being an entrepreneur. Have fun. Be whoever you are. The people will like you will love the people who don't care for you. They don't want to do business with you anyway. They don't you don't want to do business with them. Let's get back to that.
And one of the things that we talked about earlier that you mentioned is like Eve, whenever I'm working with clients, I never get upset and never get aggravated and never get irritated. I love all my clients. However, if a client were to possibly irritate me, it might be because they want different changes or they did this and they did that. But guess what? I've already priced their package at a certain rate. So I expect all of these questions. I expect all these different things. But because the price of the package, it works for me. So I'm always having fun. If I can't have fun doing what I do, if I can't have fun working with the client, I guarantee you for any amount of money, that person will no longer be a client. You're supposed to have fun. You're supposed to enjoy life, especially if you want to be successful. One of my favorite I love marketing stories and I'm sure you heard this one. But the Flying Fish and Heights Fish Market in Seattle is one of my favorite. If not, maybe some people in your audience haven't heard it. But the owner of Pike's Fish Market in Seattle, Washington, was born out of business. He was losing all of his money and he was losing the fish market. He said, you know what, guys? You went out. He told the whole team, we're losing to the company. We're no longer going to be in business. Let's just have some fun. That was the end. Have some fun. And so what they did is they started taking the fish and tossing the fish back and forth to each other just fine.
And you know what? Because they were having fun. The people who were walking by. So all these boring fish places and they say, what are they doing over there?
It looks fun. So they went over there. The people purchased the fish and the owner was able to save the company just because they had a little boy. You know what they do now? You know what he does now? He travels the world teaching other business owners how to be successful, how to use the same key ingredient to to create more revenue or to further monetize their business. But the key ingredient is have fun. So if whatever you're doing right now, what ever it is. I don't care if it's a job. I don't care because an entrepreneur. Whatever you're doing right now is not fun for you. You need to be doing something else. I stand by that. I'm not one of those people. I said earlier, this is quit your day job today. No, but find what you want to do. Find your purpose. Go start learning how to do that and move into doing it because life is supposed to be fun.
She may, Zain. I love it.
And so you have Sharifah, us and my permission right now to go out and have fun.
Because too many people, you know, take life too seriously. And I love how you talked about your post. And this is a great lesson that it takes some people all too long to learn. And it's literally just be authentic beer self. And also, it's OK to be a little bit transparent. I mean, be a human beings. Like, if you have a bad day, it's OK to post about. It doesn't make you a negative person. You can say I you know, I really had a down day. But guess what? At the end of the day, I pick myself up and this is how I overcame it. You can make it into a lesson, but just be yourself. Don't you know the thing I despise when I see them? And you can tell them that I mean, treat. I know you know what I'm talking about when I say there's a picture of somebody in front of a Lamborghini and you know, it's not theirs. If they post about it and say, this is my dream car, OK? That's authentic. But if they're doing it to kind of look more successful than they are, that's not being authentic in people. And, you know, it's like a dog sensing fear. People will sense that you're not being authentic and they will go the other way. And what she says is, look, if people don't align with you. Good. Those are people that you would normally waste time with if they did end up being your clients when you were inauthentic because you would be in a value misalignment at that moment when you do become you know, when they do become a client. So it's actually serving you to be authentic and lose followers more than being authentic and gaining followers.
That that makes sense. So I love her. Great advice, Sharifah. Perfect. Thanks, man. You're just off the charts. I'm having so much fun. I think I'm having the most fun. That's what I get to do as a host. I get to have I'm having fun. Somebody tell me I can have fun. I'm doing it.
I can tell you over here, kicking your feet, your chair, like until your own little. Looks great. It looks like you have refined a really? Did you see that? That's pretty good.
Awesome. Yeah. And I love. And see, there's some laughter. You know, a lot of topics sounded serious. But this is your life. And we want you to get this information. Sharifah, I want you to really understand. I mean, you can tell by listening to her now for almost an hour. This is phenomenal information. You can't get this in a seminar. You won't get this in a seminar only. Rephrase that. You're not going to get this. You're going to get a sales pitch, which I love. I love watching listening to sales pitches because I learn from them. If they work, people run to the back of the room. I said that was a good one. Take note of that one, but you won't get the straight. This is how you become successful, because how much are we charging for people to watch the show right now, Sharifah? I'm just guessing.
Well, I know I don't know of a Chuck Arch for this. Maybe you did in there by. No, Pachachi.
There's no ulterior motive. In other words. We're not charging a dime. This is free information. Don't take it as such.
I mean, act as though this is worth twenty thousand dollars or more, because if you just take three of the things Sharifah has said on this show that you haven't been doing and you put them in practice, you will see a huge difference in your business life and perhaps even your personal life, because business is really a relationship. When it comes down to it, Sharifah has already told you word of mouth is the number one marketing mechanism in her business. Well, to do that, she has to establish relationships, doesn't she? And she told you exactly how to do that. And that is by engaging with her people on social media, those that she meets. It's just this is gold. Ladies and gentlemen, please, please, please. Right. Take down notes if you need to play the show over again, whether it's video, whether it's on podcast and take notes again, because just like reading a book. Have you ever read one? More than once. Sharifah of one book?
Absolutely. And then that second time you read it, was it. Did it come out exactly the same as the first and all the same exact information? No.
You find some jewel in this because once you read the first time, now you've grown and then suddenly, you know, you've already got that information that pulled out and now you're ready for the more advanced stuff. And each time you go through a certain book, more and more stuff comes out. And it's amazing. So I implore you, especially with this show, because this is one of the highest value shows I've ever interviewed. I'm not kidding you, Sharifah. And I'm so grateful to you.
I don't think it. I know. I appreciate that. I'm so great on an honor, but that's what I do.
I'm here to help business owners meet. Simple playing easy. You mentioned that there was no fee for the show. I don't charge for a consultation. So many people just need somebody that tossed an idea out. I they have questions, whatever it is. I'm here to help. They can go to my website, you know, asking. Let's talk. Let's have a conversation. I'm sure I can know you personally. Specifically. At some point with a passion in the. Thing is, most of the people who contact me, they don't even know it's typically what they meet with. They don't know what the problem is. They ask for it, but it will work it out. I use my expertise, my guidance, you know, to be able to help.
Yeah, I'm glad you brought that up, because in a moment, we will give folks a means to connect with Sharifah. All of you can connect with her and she can't. We will show you exactly how you can get that free consultation. It's an amazing gift that she's offering. We're going to get to that in just a moment. And yes, we're coming down to the one hour mark already. And there's one final question. I really it's a burning question, Sharifah. I ask this of all my past guests, experts, and it's an amazing question, not because of the question itself, but because of the responses. And if it takes time to think about the answer. No problem. If you get an instantly. No problem. I've seen it from the low end of the high end. There is no there's no right or wrong way. But before we do that, I do want to though I promised that I would show our live listeners how they can win a five-night, state of five-star luxury resort in Mexico. So here it comes. Watch your screens, every one. All you need to do is take out your cell phone, punch in the phone number of (661) 535-1624, and then type the word PEAK in the message and hit send. That's it. OK. So again, that's (661) 535-1624. And then type the word PEAK, P-E-A-K, in the message field and tap on sand. And we will receive that. This is again, all sponsored by our good friends at PowerTexting.com. And to take it a step further, we are utilizing their technology for this very contest and many other things in our business. So you will get to experience that as well. So I love, love, love, love, love this. And so you have our permission to do that right now. Go ahead. Keep watching. Keep listening. If you're watching listening on your phone, that may be a struggle. I get it.
But come on back, because the big question is about to be announced. So, Sharifah, the cool thing. Just in case any nerves come up, which you're a pro, I doubt you have any dancing is going on. But the thing I love to say is with this question, there is absolutely no such thing as a wrong answer. None. And in fact, it's just the opposite. The only correct answer is yours, because it's unique to every person. So you just relax, take a breath. If if there was any tension whatsoever, I don't see any. But yeah. And just, you know, again, like we always say, have fun with it. Right. And just, you know, go back in your childhood like a girl and go back to your inner self and say, well, I think I know the answer to this one and we'll come to you. It'll come to you instantly.
You already know already nutty.
Is that even though you haven't heard the question, you already know the answer.
See, that's an action taken a year before I know the answer.
Yes. Are you ready? I am ready. So wait. Sharifah Hardie.
How do you define success, happiness?
I thought I was being difficult, you know, because I started early, I thought success was a dollar amount.
And what I found is that most successful people are happy with their life. You're happy just being who they are, where they are, what whatever it is in their bank, they're just happy. So to me, being successful is just being happy with your life, who you are beautiful.
And you know, something I didn't mentioned right before asking the question is that I find this very interesting, Sharifah. I've asked this question many, many, many times, many guests. And do you know that there are not two of you, not two of you that answered the same way and that's still true to this day. Another unique answer. I love it.
And be happy. That's the best.
Yeah, everyone is unique in their definition of success. And I love that. I'm going to I'm I am compiling all of those into another like a small book. And we'll just call it how do you define success? It'll be awesome because of the just the the variety of the answers is just. I love it. It's amazing. I was you couldn't see me, so I took myself off camera. I was doing this. I love this answer. I love all of them. Happiness. Yeah, happiness. And the thing you also mentioned right on the tail that I used to think it was about money.
And then the other interesting thing is there isn't a single one. There was one, actually. But the way they framed it, it was slightly different, but not a single one. Their answer was not money centric for the sake of making money. No one mentioned money. There was one that did. But he also framed it in a way that well, the reason he thinks it's important to make money is so he can serve others. So the really underlying reason was to his other period. Right. And money is a means to an end. It does help. I mean, without money, Sharifah couldn't do what she does. And so. That's right. I hereby want Sharifah to earn millions and millions of dollars because she has so much to help other people with. And I bless her to have this money, bring it bring it a lot of money, because I know that what she will do with that money is for the betterment of others. And she can scale her business and help more. So please, please, Sharifah and everyone around there. Let's let's let's gather around and help her make even more money so she can serve more as that's on every street I receive.
And guess what? With all that money, Sharifah will be very happy.
Absolutely. And you know, everyone you touch as well, because you'll be able to operate at an even higher level than you are now. They will receive even more value, which I know it's hard to imagine at this moment. But you will improve. We all do as humans is not we never reach that plateau of perfection. And so knowing your drive, you're just going to continue to expand and improve. And when you do that. So does the results of your the people you come in contact with. So thank you so much. Sharifah, we want to. I want to give you the opportunity now and please also include more specifics of what you do, the clients you're after. In fact, let's do that right now. What is it exactly? What is your ideal client? What do you do for specifically for your clients that help them get to the next level? And then we will go into the segment real quickly of how they can connect with you and get that free consultations. That's uncle.
This sounds very cool, Brian. Thank you for the opportunity.
Thank you for this complete opportunity to even sit down with you is definitely an honor. But if anyone wants to work with me, my ideal client is someone who is looking for more exposure because that's what I do. I help local businesses gain global exposure. So whether that's the media, whether it's podcasts, radios, television, I help you get out there with your story, with your brand. So that's that's what I do. But they can contact me through my website and ask you for that comment. I'll do a consultation because sometimes you just have a question or one. What else can you do to make more money to expand what more you can do on social media? Less typically what I do. And again, on the Web site, it tells you if you click on the let's talk link, it takes you to my calendar and you can schedule a free consultation with me and we'll talk about your business.
It sounds like a deal to me.
So I agree that let say it one more time is ask Sharifah - and that's S-H-A-R-I-F-A-H - .com. So go to AskSharifah.om. Click on that black lets talk button on the left hand side. Schedule your consultation. Hundred percent complimentary. That's amazing, Sharifah. That's it. That shows the serving heart that she has. And you know what? You may find out you're a fit. You may not be. And either way is gonna be okay. Because you can tell Sharifah was like, it's okay. She had it in abundance mindset, not a scarcity mindset. And that is good for you. The person that's setting up that that consultation, she'll just tell you like it is. I can tell everybody I know from her wonderful personality.
That's what it would be a disservice if she didn't want it so fantastic. Sharifah, I once again, thank you so very much, very much for gracing our virtual stage tonight. You just brought it. You brought so much value. I am just so grateful. Thank you so much. And all of you watching, listening that were interacting. We appreciate you as well. You still have a little bit of time to enter that contest after you waiting to find out the information and get that five night vacation stay. But Sharifah, thank you once again. And I can't wait to serve you and help you in the future. See how we can collaborate and help each other out going forward.
And that's really that's the way the world works. Pardon. You are welcome. Thank you for that eternity. Very welcome. All right. That's it for now, for this show, for this edition of The MIND BODY BUSINESS Show Show. Tune in again. We're coming up very soon.
Go to TheMINDBODYBUSINESSShow.com and scroll all the way to the bottom. Opt in and we will notify you of the next show. That's coming up live and exactly how to get to it and watch it as well. On behalf of Sharifah Hardie, this is Brian Kelly saying good night and be blessed, everyone. So long.
Thank you for watching and listening. This has been The MIND BODY BUSINESS Show with Brian Kelly.