Special Guest Expert - Steve Anderson: Video automatically transcribed by Sonix

Special Guest Expert - Steve Anderson: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated, determined, and driven? How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is Brian Kelly and this is the Mind Body Business show. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. At last we are back on the air. Had a few cancellations. It is just a crazy time. And it's a great time because we have an incredible guest on tonight. His name is Steve Anderson, a very accomplished coach, mentor, businessman, and I can't wait for you to meet him. And I am going to extract his brilliance from his big, beautiful brain so that you can simply take notes and then take action. What does that mean? Model people who have attained success. And Steve is one of those gentlemen that you will want to take copious notes on. So definitely get out that pen, get out that paper. I'm going to be taking notes and I'm running this whole thing. So if I'm doing it, there's no reason you can't be doing it as well. That's my recommendation. And this is a show. The Mind Body Business Show is a show that I had put together with you in mind, and that is the entrepreneur, the business person that's looking to take their business to the next level. Whether you haven't started your own business or you've just started or you're you've been doing it for several years or you've been doing it for 20 years, this show has something for everybody in every phase of their journey of entrepreneurship, of business ownership. And I know that from doing this show now for over five years. And what I do is I interview successful entrepreneurs from all over the world. And Steve Anderson is joining us tonight, literally from Tokyo, Japan. It's 5:30 p.m. here in Florida where I am. It's 6:30 a.m. the next day in Tokyo, where he is right now.

Brian Kelly:
So we are literally time traveling into tomorrow when we bring him on. Pretty awesome huh? What other show can you do? Time travel. Come on. So the mind body business show is it's about what I call the three pillars of success. These pillars came about by the fact that over a period of, I would say, about a decade, I just focused on successful people and really analyzed and studied them. What makes them more successful than me at that time? It's like, do they, you know, when they put on their pants, do they run and jump and land in their pants both feet at the same time. That's different than I do. I mean, what makes it more successful? It's got to be some magic trick. And what I learned that there's no magic to it at all whatsoever. It came down to the three pillars of success, that these three elements were what I found in common with each and every one of these successful individuals. These three pillars, these three elements are the very namesake of this show mind. That is all about mindset to a person. These very successful individuals had developed a very powerful, a very positive. We've all heard of those two. And the most important of these is a very flexible mindset. Steve Anderson epitomizes every one of those. I know this already because of what he's done. Just to be on this show. And then body, body is all about literally taking care of yourself both nutritionally and through moving your body. Exercise I know exercise, people go, but moving your body that's a little bit easier to take, isn't it? And then there's business. Business is Uh. So wonderful. It's amazing. It is so multi multifaceted. And in that I found that these successful individuals had done what was necessary to master the various skill sets that are necessary to build a successful business, to then grow it and scale it. Uh, skill sets like marketing, sales, team building, systematizing, leadership. I could go on for quite some time. There are a lot of them, and you're probably going, oh my gosh, Brian, there's no way in this lifetime I could master all of those because mastering any one skill set can take a very, very long time.

Brian Kelly:
And to that end, I have great news for you. You don't have to. You can leverage one single skill set. If you were just to concentrate and focus on that one skill set that I will reveal here in a moment if you want me to. Uh, and if you were just to focus on this one skill set, you can use that as you are getting to the point of mastering it. You don't even have to master it completely yet. While you're getting to that point, you can leverage it to then bring people in that have or are currently mastering their specific skill sets like sales, marketing, team building the things that maybe, perhaps you shouldn't be spending your time doing and that one skill set, if you were to concentrate on it, focus on it doesn't mean neglect all the other ones. You still need them all, but focus mostly on this one skill set. Then that is the that's basically the key to success and that is the skill set of are you ready for it? Drum roll leadership. That's right. If you really focus on leadership, I can see Steve Anderson in the green room and he's nodding emphatically. He understands this back inside and out. And once you've look, you don't even have to have a team right now. You could be a solopreneur. Practice the art of leading yourself as if you were one of your own Vas or employees. What kind of culture do you want to establish in your business or positive culture? I've been through so many different kinds. Negative never wins out. Ever, ever, ever. And there are there are books on this subject. Many books. I recommend you read them all. Literally read as many as you can get your hands on of by people who have actually been successful. So that will be the end of that for this show, because I want to bring on Steve here in just a moment before I do. Another fantastic attribute of the very successful people that I've met is and studied is that they are also very avid readers of books. And so with that, I want to segue very quickly and briefly into a little segment I affectionately call bookmarks.

Announcer:
Bookmarks. Born to read. Bookmarks. Ready. Steady. Read. Bookmarks. Brought to you by Reach your peak. Library.com.

Brian Kelly:
All right. There you see it? Reach your peak. Library.com. Please write that URL down. Do not. Instead do not please, for your own good. Please do not click another tab, open it up and type it in and go look at it while the show is going on. And I say that regarding all resources that are going to be divulged on this very show, we always have several resources that may be books that are recommended, it may be other websites. And as that is going on during the show, I implore upon you for yourself to write them down. And then after the show is over, then go research, study and look into those resources. Why do I say that? I have spoke on stage for years, and in the very beginning of my career on stage, I noticed I'd be talking. I'm getting to that juicy part. You know, people have been sitting there for a while now, and I'm getting to the the crescendo, the part that's going to potentially change their lives. And I see someone get up and leave the room and I'm like, oh no, they're going to miss the best part for them, not for me, for them. They they had to go to the bathroom or they got that all important text message or phone call and they had to run outside. I'm like, oh no. So I learned from that to say, to tell you the magic happens in the room. This is a virtual room. That means stay focused on Steve Anderson, I know. When are you bringing him on, Brian? Very soon. Steve Anderson's coming on in. Just a moment. And please for yourself, take notes all the way through and then visit the resources after the show is over. In fact, we have a phenomenal prize to give away. And you'll take you'll take that URL down and not enter to win until after the show, until we close it off, because we will still be monitoring. So please do that for yourself. So I don't want you to miss one golden nugget from Steve Anderson. He could be talking your ear off studying. You go, oh, God, I just missed that.

Brian Kelly:
What was that? Oh, it was just only the one thing that could have potentially changed your life for the better forever. But that's no big deal, so please don't do that. All right? Reach a Peak Library is a website that I had assembled, and I have my team keep adding books. I myself was not an avid reader until the age of 47, 13 years ago. I always do a dramatic pause so you can do the math. Yes, I just turned 60 and I'm proud of it. It's a victory, I love it, the big six zero. And so I have put in here. I've had my team drop in the books that I have read since that time, since age 47, and I'm way behind on getting this populated. There are many more in here, but you'll find quite a few. These are books that have had a profound impact on me, either personally or professionally, or both. Mostly both. And they're in no rhyme or reason and just scroll through it. Reach your peak Library.com find the one that really talks to you, speaks to you. Look at the cover, look at the quick description and look. Don't even buy it on this website. If you like to get your books at Barnes and Noble or some other brick and mortar or even another website, just take the title over there and search and buy it there. That's not what the purpose of this website is. Not here to make money for Brian at all. It's here to give you a resource. This is for you, my gift to you, and at least you can read books that are vetted by at least one other successful entrepreneur. That way your odds of wasting your time are greatly diminished. I am all about efficiency. Ask anybody that knows me really well. That's what how that's what drives me is efficiency. So let's reach your peak. Library.com. Enough about that. It is time. Ladies and gentlemen, let's do this. Finally, at last, let's bring on the amazing Steve Anderson.

Announcer:
It's time for the guest expert. Spotlight savvy. Skillful. Professional. Adept. Trained. Big league qualified.

Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one, the only Steve Anderson.

Steve Anderson:
Woo hoo! Hey, Brian.

Brian Kelly:
Man, how are you doing? Steve, you are an amazing gentleman. I've gotten. I've just loving to get to know you right before the show. Have we met ever before? I say half hour ago, 30, 45, 40 minutes ago.

Steve Anderson:
No we haven't. And I've been looking forward to getting to know you too. So let's do it.

Brian Kelly:
And the amazing thing I found doing this show now for nearly five years, I rarely have met the guest that's on my show ever before, and we meet 30 minutes before the show goes live. I get to know individuals and I can tell really quickly the ones that are up here, the upper echelon. And Steve is one of those. Definitely. Many are, many are. I rarely have anybody that I don't resonate with. It's amazing how this has transpired. And Steve, you resonate with me on so many fronts. You have impeccable character, integrity, you have results, and you're sharing those results. You have a heart of serving heart. You're trying to do things in Japan to help that entire culture that they desperately need. It's and we're going to get into that. I know that was a big tease, wasn't it? So before we dive in, if you don't mind, Steve, I'd like to give you the introduction you deserve because you wrote it. It's pretty awesome. And, uh, let people know just a little bit about your background. It will be very quick. Would that be cool with you?

Steve Anderson:
Yeah. That's fantastic. Thanks.

Brian Kelly:
All right, Steve, listen to this, everybody. He is an Olympic gold and medal. Uh, gold and bronze medal coach. He's won two different medals as a coach in the Olympics. That's up there. The first African American to head coach an Olympic volleyball team. He's a holistic, high performance expert, social entrepreneur, navigator for R3 ventures, transformational speaker, author, and a proud father. Ooh, I like that last part, too. Me too. So with that, everyone officially, formally, please join me in welcoming Mr. Steve Anderson. I love that that name because of the matrix, Mr. Anderson. I love the way you say that. So I'm sure that's never happened to you. No one's ever said that before like that. Um. Steve, how are you doing, brother? I mean, you have a great backstory. Like, you went through some interesting, uh, hoops in your life, uh, where how you ended up where you are in the field of sports, specifically with beach volleyball. If you want to start before that, by all means. But you and I share close to the same birthday. That's also awesome. You have a lot of life experience to share with people, so if you don't mind, can you give us a bit of your backstory and what where it started and where you know, all the way up to where you are right now? Would that be cool?

Steve Anderson:
That's Brian, I appreciate that because people, they see your accomplishments and they get to meet you where you are now, but they don't know what happened with the backstory behind the scenes. So I think it's always powerful when you actually learn about the person, not just their accomplishments, and then you really get to see the journey. So I appreciate you actually asking, asking me to do this. And it's really weird because I'm from Louisville, Kentucky. Anybody who knows Kentucky knows there's no beaches in Kentucky. We we have the Ohio River, you know? And so, um, like you say, we we our birthdays are close together. I'll be 60 this month, September 27th. And so I grew up in Kentucky, had never seen the beach before, had never seen the ocean before. I moved to L.A. in 1985. I was just just for my 21st birthday. And now here we are, five Olympic Games later, two Olympic medals in beach volleyball, which is my sport. And it, um, it sets the whole foundation for my for my story. There's there's lots to my story leading up to me being 21, but with beach volleyball moving to LA, coming from Kentucky, the wrong place. I'm a five foot ten black guy. You know, I'm 60 years old, so the wrong place, uh, you know, wrong background, all this sort of stuff. And then I try to break into this sport because I'd seen it on television and I had no clue. I had no clue about it. And all the challenges of anybody who's done something and been the first at anything. It's very difficult when you can't see someone who looks like you, who sounds like you. And this, you know, I just happen to be a black guy from Kentucky. This doesn't matter if you're white, green, purple, male, female, how old you are. You know, I've met and worked with people who come from very successful families, and they've had all the advantages in the world. But the pressure of having parents who are so accomplished, and then you're trying to live in that shadow so it doesn't matter what your background is. We all have our talents. And so that's really my story, is how I had to face my own demons and enter into a world that I knew nothing about at the age of 21 and really had to build my success.

Steve Anderson:
It wasn't, you know, something that's going to be given to you. It wasn't welcoming initially. Mhm. Because beach volleyball in the 80s was very territorial in California. You've lived in California, you know. You know, like surfing. It's very territorial. And, um, it just felt foreign to me, so I really had to find my feet. I ended up playing on the AVP part time. I was an associate member with the Association of Volleyball Professionals. I coached on the women's pro tour when it was the WPA, the Women's Professional Volleyball Association. And now here we are 34 years later. I've traveled the world. I'm in Tokyo, Japan now. I'm about to work with their national team in the Olympic program. And this is the thing I love to do is really help, um, people contribute their gifts into the world, achieve success, not just achievement, because you can destroy yourself and achieve a lot. But what is real success? There is achievement, but it has to be holistic. Otherwise you implode or explode. And that's been my personal story. So I've been blessed. And now you know my life's about helping other people, um, build success for themselves.

Brian Kelly:
And I love about your, you know, the way you talk about success. It's not just money. It's not just fame. It's also taking care of yourself for the longer term. And you were talking about it earlier, like you're in Japan and their culture is transitioning. I didn't even know this from what it used to be. Or at least maybe it still is, but less so of a bunch of people who are workaholics and worked insane hours to the point where their health was horrible. And many alcoholics arose from that because there just was no time to live. And they're stressed out all the time. So what is it you plan to do, you hope to do now that you're in Tokyo? And why were you brought there? You were asked to come there, correct?

Steve Anderson:
Yeah, I reached out and it just it just so happened that they're ready. They're ready for me and I'm ready for for Japan. And, you know, it's about 20 years ago or so, there was an opportunity for me to come work with the with the Japanese national team. And I just didn't see the fit. I really didn't see the fit. But now, um, just over half of Japan's population is 60 or older. Wow. And there's this new generation of leadership that's coming through, you know, these 35, 20 something entrepreneurs just for 40. They don't want this work in diet to desk, you know, culture that really help lift Japan out of the war era into, you know, economic and success and global success. But Japan's been internally focused for a long time, and now you've got this new generation of leadership and this new focus with Japan to get back onto the international stage. But they don't want to do it the way they did it. Problem is, there's a gap. And that problem is also the opportunity is what is the new Japan going to look like? Who's going to be building it. Who's going to be driving it. And I've always used, you know, sport, business etc.. Um, um, music. I used to have a record label and entertainment company. So whatever vehicle is available to you, you can you can model and create excellence. And when you do that, you create a platform for yourself. And when you have a platform you can influence. So it doesn't matter if you pick up sticks or whatever you do, if you do it with excellence, you get people's attention. You create a platform. And so I've always used sport as a platform to model excellence. And, um, you know, how can we make an impact in the world? So that's what I want to do here in Japan is through the through the beach volleyball program. How can we model with the new leadership looks like what excellence looks like, and I'm convinced that it has to be holistic if it's going to be sustainable and scalable and you know, if it's going to be real success, not just achievement, and a lot of people achieve things and kill off their life. They destroy their family, they destroy their health, all for the sake of achieving a result. Success. You have achievement, but you also have to have the other parts of life, have to be healthy, has to be done in a holistic way. Otherwise you implode or explode in time. And that's not that's not success. It's achievement, but it's not success.

Brian Kelly:
Yeah. I mean, success can't be success if you can't enjoy it. I mean, that's part of it, you know, the enjoyment of it. And I think even a lot of Americans lose that sight of that. Or especially I know when I was younger, I was just looking for the the money, the cars, the houses and all that stuff. And that was in my focus, but never what it would cost me to get there or what I needed to do, so it wouldn't cost me to get there. So it was like one of those things. In hindsight, I'm curious because you now have done you've gone to the Olympics five times as a coach. You've come away with two medals, one of them gold, one of them bronze. And I'm curious, I understand being a former athlete. Never. I never played pro, but I love sports. I played in high school and that is, um, you know, I understand it takes a certain amount of physical training, physical ability. Uh, what? I don't think a lot of people have not ever been in athletics. Don't realize is how much is mental, uh, in the sport. And, you know, those that really excel, there's two that come to the top of my mind, Michael Jordan and Kobe Bryant, that had the mental side dialed in, uh, for you when you saw and brought these, these teams of volleyball up to success, the pinnacle being the gold medal. What were the attributes you focused on and or that you examined and noticed that made them gold medal teams versus the other teams that you would work with when it came to how they operated outside of the physical realm, but from their mental internal realm?

Steve Anderson:
Yeah, I'm glad you asked that, man. I've got I've got these, uh, tools and systems that I've created, um, through my journey. And one of them is this triangle for success. And there's, there's four there's five components, but the fifth one is kind of hidden. It's an X factor, and the first one is physical. Um, the second one is um, technical, then is mental. And then um, above the mental is self-management. And I see people progressing that, you know, through that, uh, that sort of pathway with our sport. We're, um, we're not a catch control sport. We're a rebound sport, like tennis. Golf. We don't get to grab the ball or dribble it. So you have to do the math. So the foundation for our sport is technical, then physical, but then it becomes mental or strategic. And then that last piece of self-management. And that's the way I look at business people. It's the way I look at sports. Anybody who does high performance, they go through this journey and what they find is, um, well, look at it this way. You get a, um, a champion and an underachiever. They start in the same place. Someone with amazing talent. Mhm. The difference is the champion realizes the benefit and the importance of being a technician. Being a student of the of whatever their craft is. The underachiever leans on talent. It never becomes a student. It never become a master of the craft. They're always relying on their ability, whether it's physical, mental memory. It could be anything, but it's their talent. Talent will get you to the door. It may get a foot in, but it won't keep you there. So you gotta have the technical and the physical. And talking about Michael Jordan, he went on this journey. He was undersized a little bit. He grew later. So what did he learn? He learned work ethic. He became a technician and he realized he needed to be a master of his craft. Then he grew into that Michael Jordan physical body and performance, we know. And that elevated him to the next level.

Steve Anderson:
And it put him above the other people who just had talent, you know, and technical pieces. The last piece is self management. I'm going to leave that to last because you talked about leadership before we got on. And leading yourself is the first part of that. That's what the whole self management piece is about. Most people can't do the high performance journey because they don't scale with their own success. As their life gets bigger, they want to stay the same. You can't stay the same. You gotta get more tools and you have to scale with your success or you implode. You mentally, emotionally can't handle it, or you explode your your ego and everything else gets Ahold of you, and you just you literally explode. You blow everything up if you don't scale, if you don't grow with your success. The one bit I didn't talk about was strategy, that strategic piece, which is where the mental comes in. So it's physical technical strategy or mental and self-management, which is part of that mental emotional on top. The strategic piece, my my philosophy is you win with strategy. And strategy for me is the right play, the right person, the right time. When you get all three of those things, when you get the right, play the right plan and you get the right people to deliver that plan. And then you use that plan with the right timing, you get amazing high performance results. If you get 2 or 1 of those components right, you're ahead of most people. You get a great plan, but you don't have the right people to deliver it. It'll still get you results, but it's not going to get you the same results as if you have the right people to deliver it, or in a in a in a competitive situation. If I'm trying to exploit someone's weakness with, you know, in a in a match, if I'm trying to serve them, but right now they're on fire, this plan is not going to work. Leave it five minutes, then the timing is right. They start to become a little. Now the plan will work. So you got to get the timing right.

Steve Anderson:
You got to make sure the right people are the right target is in place. If it's marketing or whatever else. It's my target, my demographic. Right? Whatever it is, you got to get those three things in alignment and then you have strategy. You have great strategy. And so you win with strategy. Your technical skills are the tools you use to execute strategy. So you can have the best strategy in the world. But if you don't have the knowledge and tools to be able to execute that strategy, again, it's not going to be effective. So this with this, this triangle, all these things work together. And they're actually are the way people actually develop in the physical. I love the way you have the mind body business, because that is what makes a professional athlete versus an amateur athlete. Mhm. Most people can get the the on court mind together. They can get the body together and they'll have an amazing sporting career. But they never develop the business of sport. And so as soon as they finish and the numbers are horrible in in in our sports in the state is like 70 some odd percent of NFL athletes after career like within five years they're in financial difficulty and it's plus 58, 56% or something like these are older numbers. Um, but it's still around that, you know, um, around that percentage of NBA and Major League Baseball. So let's just call it 50%. Around 50% of professional athletes are in financial difficulty, you know, five years after they stopped their sport because they get this big lifestyle and they got the money, but they don't, you know, they don't they don't get told that the the income stops the day you stop, but not the lifestyle. Right. So five years later, they implode or explode because they don't have any transferable skills. No one's ever advised them about being, you know, doing this journey in a holistic manner. It's all been about right now. Performance now which you can do. You can have achievement now. But if it's not sustainable and if it's not scalable, it's not high performance. It's high achievement not high performance.

Steve Anderson:
High performance has to be sustainable and scalable.

Brian Kelly:
Yeah. And it's interesting. It's sad that, you know, that statistic is there. And I've heard this for years about how former professional athletes self-sabotaged their wealth. And it's unfortunate. It just takes some education and it takes mastering a different set of skills, not just a skill that they had not been put in front of before. And so they need to be nurtured while they're going through their pro career. I remember one of the best businessmen that came out of the NBA that I can, I can't think of anyone that did better and more successful was Magic Johnson. You know, and he's still crushing it. He's co-owner of the Dodgers. I don't know if he still is. He was I think he had ownership in the Lakers for a time. I don't know if he still does, but it's not just sports that he got involved in. He's got all these organizations and he's multifaceted and he understood it. He got good. Either he got good coaching or mentorship, or he just knew that that was what he needed to be prepared for. So that's one, you know, that would be an individual that should come back and tutor and mentor today's athletes. You know, just as one person maybe does that, I don't know, but I'm curious. You are a very successful coach in your own right. You are a mentor and a coach to all the players that you have brought up who coached and mentored you. Did you have any coaches or mentors that actually had a big impact in your life that helped you down this path?

Steve Anderson:
I have so many influential people in my life, both male and female, um, who were role models. Um, interesting enough, volleyball. My first volleyball role model was a woman named Flo Hyman, who was, uh, Yeah us. She was on the US indoor volleyball team, and she actually, unfortunately, Fortunately, she actually passed away on the court, had like a heart, something with her heart. And, um, it was it was it was devastating. It was devastating. Wow. But Flo was, um, was a woman of color. So for me to see a black woman playing for the US national team who was one of the world's best. I mean, it just it was it was just a role model of excellence and, um, and just her character and the way that other people. The impact and impression that, you know, she made on other people, that was the thing, you know, you see a lot of people with, you know, they get a lot of high achievement. They do really well in sport and they they're self so self-centered and self-focused and, you know, you gotta have a healthy ego to get off the couch and do stuff, you know? But sometimes that ego, um, you know, takes you over because people don't prepare for success. We know how to chase it, and we strive for success. But what happens once you get there? People think you arrive. Literally what happens is just this whole other door of opportunity, responsibility, pressure. All this stuff just opens up that you would never experience if you didn't have that level of achievement. And because most people, you know, survival is our is our first instinct. It's the thing that we learn. We stay in the crowd. So most people don't put themselves out there and really try to maximize their talent and and put their gifts into the world. It's more, you know, let's get a job and stay comfortable and make sure our family is safe. That's that's more of what we do as human beings. But when you put yourself out there and you become a target because you know, it's it's not comfortable for people to see someone leave the herd and dare to, you know, and it and it takes ego.

Steve Anderson:
But a lot of times that ego overtakes people because they haven't mentally emotionally prepared for Success in power and money. Unmask the person. You're a jerk of a person. This is true. It's a mess. If you're a jerk of a person but you have a job, or you don't feel like you have any leverage, you might appear to be a pretty nice person or a loving, caring person because you have to. You're dependent on other people for your opportunities and everything else. But give someone all the money they can spend and give them a position of leverage where they influence other people's lives and what ends up happening when you're a high performer. Other people want to leverage off you so they will give their power over to you. They will do things to get next to you or impress you, or get into your favor. And you have to really be grounded not to take advantage of that and misuse it. So whoever you are, once you no longer are beholden to other people and you take that? You know that? Mask off. Who's under there now? Has all this money and all this leverage and influence. What will you do with it? Yeah. And so people just don't prepare for the responsibility and the pressure that comes with with high achievement and success. It you don't arrive, you just it just all these opportunities open up and you want to prepare for them so you can maximize them and use them. Well, they don't destroy you.

Brian Kelly:
And yeah, and for folks that are watching or listening, just know that everything Steve is talking about is directly applicable to business and growing a business, every bit of it. Ego. Um, oh my gosh, I've never heard it said that way. Power and money unmask the person. Uh, I've taught this from stage. That money amplifies who you already are. Either lack of it or abundance of it. So if you're. If you're already a jerk like you just said. But you look like you're nice, but if you have money, you're going to be more and more of a jerk. And if you're a wonderful person, you'll be like, um, just an amazing person. More so and do good in the world for everyone else. And so it's true. And so, you know, when would now be the right time for everyone to right their ship of their inner mind and get someone like Steve in their corner? Now, Steve, do you do you have any kind of coaching program in addition to what you're embarking on in Tokyo, which is a huge undertaking in its own right? What do you have going on for Steve Anderson? That would, if anything, that would help the general public that says, Steve, I want some help. Do you have anything offered for those types of people?

Steve Anderson:
I do, so my my life mission program is called the Champions Map. And I used to have a business, um, with my business partner named Selina Scoble called Champions Toolbox. And we this is what we did. And we worked with entrepreneurs, uh, executives. And it's this. It's a high performance system. Because here's the thing. When we start talking about life balance with high performers, we lose them because they know there is no balance. There is no life balance with high achievement. It's demanding it. You know, oftentimes you're obsessed. Balance is not, um, it's not reasonable, but harmony, life harmony is. As a matter of fact, life harmony is essential if you don't have life harmony, what ends up happening is this long term losing. You get short term, um, like performance five years, ten years, whatever. But with every success, you realize that the whole that's in you, that's driving you to be so obsessive isn't being filled by some external thing. So if it's, Um, love. If it's belonging. If it's my thing was worthiness. You know, my dad died when I was when I was nine years old, and I had this story of, um, I don't know how to be a man in the world because my father wasn't here to teach me. Now, that story is great for a nine year old, because now, as a nine year old, I don't have to take responsibility for being an adult. That's a nine year old child shouldn't have to be an adult. But as a 21 year old, as a 24 year old, as a 27 year old, and 27 is when I finally recognized this and got rid of this belief system was, you know, it protected me as a nine year old, but as a 27 year old, it was a lie. And at some point I heard Doctor John Gray say this, um, many years ago, he said that, you know, as a child, the story is true and it's valid. But at some point as an adult, It's no longer our story. We don't need it anymore. Right? And that's what I realized at 27, that, you know, I look back at all these amazing mentors and people who had helped me along my journey, um, and I there's so many there's so many people, um, you know, one one that got me out of Kentucky.

Steve Anderson:
Daniel Zink, who, uh, you know, told me to go to California and pursue my dreams when I was making 40 grand as a, you know, 19, 20 year old working with him and his, his company, um, and working for his dad and had this pathway where I was going to make a lot of money and retire before I was in my 40s. And he said, go live your dream. Money will be there. But you if this is something that you're really passionate about, go to California and live your dream. And he had done so many wonderful things before, but he was trying to, uh, you know, he was grooming me to be a partner in his business and it really amazed me. Here was a man who hurt his business because I worked with him for about 3 or 4 years, and we business called Action Systems, and I'd worked with him and we built up this. I would earn my partnership and I was a valuable asset to the business. And he said go the selfless act and just showed me what leadership looked like, what love looked like, and and maturity. Really. So you asked me, what do I look for in athletes? It's who can do this journey. You know who has the. And it's not just the sport who can do the the business of sport. A lot of people can do well in sport, but they can't do the business of sport. So what they build isn't sustainable or scalable, right? And they end up either what you said they end ended up sabotaging. And we do this in business all the time. When we start to lose our peer group, because the people around us are uncomfortable with our success. You know, jealousy, resentment. When you go into a company and you raise the standard, all the people who are comfortable with the with the current standard, they don't want to do more. So you think you're doing the company a favor by raising the performance standard and all the people who want the standard to stay the same, because they know they can meet that standard, and the new standard scares them. They don't like you, and they don't want to see you be successful.

Steve Anderson:
There's so many reasons why people want to force other people to stay in the herd. Think like me, act like me, be like me is survival. Yeah, we can all survive. And anytime someone drops too low, they threaten the herd. Anytime someone reaches for, you know, excellence, they potentially threaten the herd. Because now everyone has to adapt. And so it's not personal. I mean, it is personal because it's you. They're coming after you, but it's but it literally is this group think survival instinct that we groomed. It's our lizard brain saying survive, survive, survive stay stay normal. Stay stay in the group. Let's work together. It's thousands and thousands of years of developing this this behavior. And, um. Yeah, excellence really isn't a great survival strategy.

Brian Kelly:
Yeah. And there's there's oftentimes I noticed jealousy and envy that play into that as well. You know, they want to hold you back because they're seeing you succeed now. And like, wait a minute. I don't want to get out of my comfort zone and do what you're doing. So I want to keep you where I am at and stay comfortable. And I want you to be here with me because they get they just get crazy with jealousy and envy and they try to hold. And that's interesting. You know, I've been through a lot of training myself. I've been through mentors and coaches, and one thing that came that surfaced to the top at the time I needed it most was, it's okay to fire your friends. And that's those that are doing just that, holding you down, doing, you know, they're your friends. They don't overtly mean to do it. They they like you or they love you. But what the result is, is not good for what you're doing. You can just. And I've done this. I've, I don't go, you're fired. But I have basically just distanced myself from several who had that that trait, that characteristic and given many opportunities to change and say, hey, you know, I'm doing this, why don't you just do it with me? How about that? And no, no, no, you just shouldn't, you know, they would give you the anti. So have you ever encountered that or have you known people that have countered that. And if it was you what was your response? I mean, have you had to let go of certain relationships that were holding you back in the past?

Steve Anderson:
Yes. Yes, yes. All that. All of those. So I do a I do a lot of work with uh, with companies, um, in high performance, holistic, high performance. And, um, I actually got introduced to this. A good friend of mine worked for PricewaterhouseCoopers in their business development section. Um, uh, a good buddy of mine, Alistair, and, um, he told me when they go in, the first thing they do is look for the sniper, the person who's going to try to, you know, undermine the change. And so what I've turned that into, and I already had this concept, but when I connected it to the sniper, I was like, oh, wow. Yeah. Okay. That makes sense. So when you're doing change management, you've got champions and you've got champions. Yeah. And if this is the real deal, the champions I used to really get upset because growing up in Louisville, Kentucky. So I was born in 1964, in Louisville, and we were a factory town. We had GE, we had Ford, we had all Philip Morris. We had all these factory towns, our factories. And so you could get a factory job where you could work for 30 years. You could put your your kids through school, you could finally pay your house. You could have the American dream, a great life, middle class life, and then all the factories left. And then at one point we had people with with college degrees, master's degrees, competing for minimum wage jobs, with people with high school education like it was. It was pretty devastating what happened. And, um, so then you had this, this, this, this whole, uh, you know, like, like shift and, uh, man, you know what? I'm just having deja vu right now thinking back about this shift. It's devastating. And I'm like some of the people who are going through. Like when you're building a company and your company is going through stages, it'll be just it'll be just like this, the mom pop stage where you're building. And you can micromanage and manage people and know what's you know, know what's going on in the business. And then it it levels up. And we do this with our three I when, you know, we don't necessarily work with startups, we work with people in scale up most end up. But when your business is ready to scale and shift you're not. You become the problem. You're the chump.

Brian Kelly:
Yeah.

Steve Anderson:
Yeah. And so this goes back to the leadership. If you can't delegate. And dumping is not the same thing as delegating. If you can't lead leaders instead of leading followers, followers do what you say because they have to. Leaders don't need you don't necessarily want to do what you say. They have to buy into the mission and see more benefit working with you than doing it on their own, which they are capable of doing. So leading leaders is totally different than leading follower. If you don't develop these skills and your business starts to scale, you try to hold it back. And so what I saw growing up in Kentucky was, you know, it's welfare. People learn to depend on the state and all this sort of stuff because the opportunity literally people would with college degrees couldn't get jobs. This wasn't an accident. It was it was it was a tragedy. And so, you know, people learned this learned helplessness sort of thing. Whereas depending on other people, instead of being entrepreneurial, depending on on yourself, that's not safe anyway. And so I would see people who because they were afraid to aspire to anything different. Once you get knocked down and you don't see more opportunities, there's a fear because we are all about survival. Lizard brain survival. And so it's not this. I don't want you to succeed more than it is. I don't think I can succeed. And when I see you succeed. And then I compare myself, which is what we do. I feel so bad about myself. I can't be happy for you. Yeah. And so that's what's underneath the jealousy and the resentment. It's not this evil hate or whatever. It's the mirror I'm seeing is my failure through your success? Yes. And emotionally, people can't. Instead of going, oh, wow, a model for success, let me emulate that. Let me use that for my own benefit. Instead of doing that and teaming up what I call team of champions, people go into this, this victim chump mode.

Brian Kelly:
I love it.

Steve Anderson:
Where they want to stay safe and alive and just maintain what they have, and it's Is justified because the possibilities look so bleak. Like I'm better just to stay here. Anybody who tries to leave the herd, we're not gonna let you do that. Right. I can't let you do it.

Brian Kelly:
So. Yeah. So you. You help. It sounds like you help other businesses that are ready to scale. Is that something you are currently passionate about doing and continuing to do that? What is your focus right now besides saving Japan? The entire country. What? What is your focus? Uh, above and beyond that, where you would. I shouldn't say above and beyond. Just beyond that to. Uh, is there a focus or an entity that you're utilizing to bring in entrepreneurs and businesses to help them scale? Are you doing that currently?

Steve Anderson:
Yeah. So this this is the reason why I'm involved with our three adventures. Lisa. Salud. Who, uh, is just an amazing, amazing, um, business person. She's one of the top risk management experts in the world, amongst other things. She's Australian. Actually, I lived in Australia for 17 years and four Olympics with the Australian Olympic team. And um, Lisa who who is our managing director for R3? I part of her goal is really about world peace. Yeah. What can create world peace more than anything else? Than having every person feeling empowered to contribute and live their gifts, to monetize it, to be able to create the life that they want to be empowered to do that. And business is an amazing vehicle to empower yourself and empower your community. So with R3, I, it really is about using business to empower people, um, and to empower communities. And I guess the B side of that is with Lisa being a female, uh, like executive and business owner founder, is making resources available to other female founders. And you know, because that's money's just not there for them. You know, you're going to get pregnant. So we can't entrust you with business and you'll be too much like crazy people ideas that continue. Um, and it's really about how do we meet people where they are, maximize their talents and abilities in team to create a great result for everyone. And so I use, you know, our three I's, one sport working with volleyball. Um, I was working with Queensland University of Technology in Australia to build a holistic high performance. And that's the thing. My thing is holistic, high performance. How are we going to do it and create harmony. So it's sustainable and scalable. And um, yeah. So right now I'm actually rebranding myself. I was in Canada for nine years. I was head coach for the Canadian National program from 2013. And, um, now I'm I'm coming back into the corporate world and I'm rebranding myself. And as I say this, I have to pay attention because my day job is the Japan national team and making sure that, you know, the Olympic program and building out, building out the systems and the program, the pathways that can help the Japanese national program be successful, sustainable and scalable.

Steve Anderson:
So those are you talked about your pillars. I've got my my six pillars and four cornerstones that I use with every business. And yeah, right now I'm really am looking for partners, for people who want to be part of my team of champions, who really want to make an impact in their personal life and their community and society. How we're going to team. Now we have AI and all this technology. Our math is about to come off. If if the math comes off and we're villains. I would be a villain. If the mask comes off and we're love and and let's let's team and help each other, then I will reflect that. Because you're only going to program to do certain things. It's only going to witness and emulate certain things. But I with quantum computing. Yes. The next 5 to 10 years AI is going to look. When quantum computing meets AI, the world will be a different place. Right now we just see an AI. But wait till I meets quantum computing. That's a whole different planet. It's coming.

Brian Kelly:
Yeah. That's a that's. A. Scary, exciting. So many emotions wrapped into one to think about what what is coming. I guess the scary part is mostly the unknown. Don't know what it's going to end up being. And you just eloquently explained, you know, like, you know, we have a saying, I'm a former software engineer. Uh, we have a saying garbage in into the program garbage input. Then you get garbage out. So similar thing with, uh, AI is, uh, hopefully the developers have everyone's best interest in mind because it's only going to exponentially. It's going to grow exponentially in no time. And just like you're saying, the mask will come off and the AI mask will be coming off. And yeah, we just hope it's a beautiful thing behind that mask when it does. Let's just hope that and pray for that. And I love your whole team concept. You've said team numerous times and that truly is you know, teamwork makes the dream work. A lot of people have heard that, but it's so true. Uh, one person can only do so much. And if you get a team and you've got a team that's marching in the same direction, that has understands the mission and purpose and culture and agrees and aligns to it, then you have an unstoppable team, and it sounds like that's what you're developing. And that's what more businesses organizations need. They need more Steve Anderson's in their life to spread this experience that you've had. Because, again, I'll say it for probably the third time you have coached, which is being a leader, is being a business owner, if you will. Olympic teams to great success. Bronze medal is great success. Becoming a coach of an Olympic team by itself is a great success. Whether a medal was earned or not, it. It takes a different caliber of not just talent, but person to reach that. And I'm talking about you, Steve, because it's just one of very few people on the planet could ever lay claim to. I coached in the Olympic Games. I don't care who you coach, I don't care where the smallest country that had five athletes, it doesn't matter.

Brian Kelly:
That means you did something special. You put in the blood, sweat and tears. You. You did something that caught somebody's eye and they saw the results you got from that. Results are the key. I mean, that's, you know, if people don't have results, I would say to everyone out there, if you're looking at a mentor to someone to mentor you and they don't have the results that you wish to attain, then that's not your mentor. If they have the results you want to attain, like this guy over here, Steve Anderson, he might be your guy. I can't guarantee it. But without you reaching out to him, there's no way you'll know. And so with that, Steve, how can people get Ahold of you to say, I want to see if we're a fit to go forward? And. And what kind of person are you looking for once again, to help filter that? So you're not they're not wasting your time and vice versa.

Steve Anderson:
Yeah, I appreciate that, Brian. So like I said, I'm rebranding. The best way right now is through LinkedIn. Um, I don't have my my new website up yet. I've just moved to Japan. I'm in my hotel waiting for my apartment to be ready, so I still don't even have a home yet. And so LinkedIn is probably the best way right now to get in contact with me and also my, you know, direct email. Um, you know, Steve Anderson dot gold at gmail.com is my public email. So that's, you know, I'll take you. There you go, man. Look at you. You got it going on here. The um, and, you know, I'm creating my thrive YouTube channel. I got all this stuff as I, as I rebrand, but it all keeps coming back to this to the same thing. Team of champions. No one does anything by themselves. That's right. And in leadership, the first person you have to lead, you heard you say this before is lead yourself.

Brian Kelly:
Yeah.

Steve Anderson:
And so my thing is helping people do the journey. This is why it's holistic high performance. You can get achievement. You can have all these things. But I'm telling you As you level up is your life levels up as your business starts to scale up. You have to grow with it and no one ever tells anyone this. We just talk about the results, the achievements, what you're going to have. No one says who you have to be to sustain and do this journey well. So that's my thing, is helping people do holistic high performance, do the journey well. So whatever wealth, whatever influence, whatever position you create, whatever business you create, it's able to make the positive impact in the world the contribution. We have one planet, we're one people. We need to be a global team of champions. And so I'll give you one of my secrets here, Brian, to to my one of my success secrets. I don't have any competitors. I use the word competition. I might say the word competitive, but everyone is on my team. I didn't know this. I had to learn this. And what ends up happening is if you compete with someone, eventually there's someone bigger, better, stronger. Whatever you get older, there's a there's a change in the marketplace technology. Something happens. Look at look at, um, the video. What was the big. I can't even think of the name right now. It's crazy blockbuster. Look at all these companies who were dominating the marketplace. And then one shift and they're out of business. Yep. It's just it's incredible. Atari. Look at all these crazy. So that's that's the future that's waiting. Apple puts themselves out of business before anyone else can. They're constantly reading some of the products. You go, I like the old version. And then the new version, the third generation. Oh, that's the one. But they're constantly putting themselves out of business as part of their strategy before their competitor can. So what I learned was I'm not competing with anyone. I want to be a champion, and the only way I can be a champion is to put myself in an environment with other champions. I need a contest. I need someplace I can test my theory, my systems. That's the marketplace. I'm testing it. I'm not. Who cares what I want to produce? The marketplace tells you what they're going to buy. You get stuck on what you want to do. You're going broke.

Brian Kelly:
Yep.

Steve Anderson:
So you gotta, like, you gotta listen to the market. So sport is the same. You gotta get that feedback. And then you have to adapt to to utilize that information to for the next part of your strategy. So all the people that are in the competition or the contest are people who are helping me test my theory. They're on my team. So there's no intimidation, there's no jealousy. I want to be a champion. I need other champions. So I respect and appreciate you coming to me with all your practice and skills and knowledge. I don't need you to be a chump. I want you to be better than me.

Brian Kelly:
Mhm. There you go.

Steve Anderson:
Because it's not the it's not the best team that wins. It's the team that plays the best on the day. We see it all the time. We think in fact if it was the best team the best, the biggest strongest the team on paper you just write it off. And no, it's a team in this moment who can create the best performance. So it doesn't intimidate me that you're better than me. I want you to be better than me, because then you're going to help me see this reality now in a different way, through this contest. And I'm going to grow. I'm going to be better from this experience, whether I get the prize or not. And because I don't have competition mindset, I have growth mindset. And that's part of my system as well. Shifting from competition mindset Comparison. Scarcity. Driven to abundance. Growth mindset. There's no way for you to have an advantage over me, because I'm either going to prove my systems worth, get the prize, or I'm going to see where my systems can take improvement, grow, and then get the prize next time. Either way, I'm winning. So thank you.

Brian Kelly:
This reminds me, reminds me. Growing up, I used to love playing basketball and I remember I forgot who told me this, but they said, you know, I'd always play with one other person. And I loved it when that other person wasn't as good as me because I got to win all the time. And then another person gave me some incredible advice. I've never forgotten, he said. You don't want to play with those. You want to play with somebody better than you. I said, why? That doesn't sound like fun. It's because that's the only time you're going to improve. Like I've never forgotten that. And and then to put it in a team aspect, you know, when you have somebody like that on your team, they are there helping to lift you up to excel along with them, to make the team as a whole better. So when you do it as a unified team, it's even more powerful. So all of this is resonating greatly. So we talked about a lot of things here, Steve, and it's you can't believe this, but we are past our time, which doesn't matter. I don't pay for studio time. I like to respect everyone's time. Most people know we have an hour show. We have a little bit more to go for everyone watching. And if you're listening on podcasts, you can see where your player is at the moment as you're listening. And if you are, by the way, go to the Mindbody business Show.com the Mindbody Business show.com. Write that down and register by clicking on any of the buttons. And all we do is we announce the next time we go live. You can join us here, live, comment, interact, ask questions and we'll give you shout outs and all that good stuff. And also, don't forget to pick up a brand new copy of this released. My very first book ever. Took me over ten years to finish this bad boy. It is really the the reason this show exists. I started this long before the show of guests. Of course, it's called Mind Body Business and it's out now. It's at Mind Body Business book.com, and you can get it at Amazon. And um, what was the other one? I forget there's two of them. Uh either one doesn't matter. Mind body business book.com. And uh, there are two questions or two gifts we want to give you. Uh, I hope, uh, Steve, I don't want to put you on the spot, but I think you had one about a four week performance course. Is that. Does that ring a bell?

Steve Anderson:
Yeah. So this is the champions map.

Brian Kelly:
Okay.

Steve Anderson:
This is the champions map. And so the champions map is a it's a holistic, high performance, uh, system or process. And it literally is creating a timeline a of outcome and key results. It's underpinned by legacy. And it looks at uh, harmonizing 11 different areas of life. So finances one career is one. There's nine others. And like I said, you can't get things in balance, but you can get life in harmony. So you invest in areas of your life strategically so that when you need to be narrow, focused on performance, on the task at hand, these other areas of life give you permission to do that instead of. What usually happens is when you need to be narrow, focused, and you can't give your family or these other areas, you know, part of your attention. That's when they demand the most of you or when something goes wrong. So it really is about getting all these areas in harmony. It's not just this, you know, esoteric thing. This is literally data driven. It's it's it's a whole process to harmonize your performance, to get holistic, high performance. And there's a four week course that I want to be able to give one person that's literally one on one for four sessions, one on one to do the champions map?

Brian Kelly:
Holy smokes. What do you normally charge for that, if I may ask?

Steve Anderson:
For this particular product, 2500 bucks. It's, uh, you know, it's, uh, people.

Brian Kelly:
Okay, so how does one reach out to you to say, hey, I watched the mind body, mind body business show. I would like to be considered for the four week peak performance course that you're giving away.

Steve Anderson:
So, as I said before, um, reach out to me through that email that you posted. Yep. There we go. Steve SunGold gmail.com. And in the subject line put mind body business champions map. So either one of those champions map mind body business, put them together and then I'll know I'll be able to separate it that way. And, um, what I'll do is I'll, I'll leave this for, uh, for a couple of weeks. I'll reply to everybody, leave this for a couple of weeks, and then I'll literally do a draw. And that person, I'll, you know, reach out to you And we'll do the champions map.

Brian Kelly:
Well, thank you so very much for that very generous offer. I mean, $2,500 and four sessions with a man of your caliber that is worth far more than any dollar amount could be put to because it's his time. And guess what? It's your time as well. So treat it with great value because it deserves great value. If you are the winner, then go there expecting that you act like you paid 2500. Act like you paid 5000 because when you have skin in the game, you get more out of it and just be very professional, very respectful and get it done. Go to Steve and he will take you through it and he'll come out on the other end a better person, I guarantee it. So Steve Anderson dot gold at gmail.com Steve Anderson dot gold at gmail.com. Put in mind body business champion map is that right?

Steve Anderson:
Or map champions. With an S? Yeah. Champion champions.

Brian Kelly:
Not champions. Map. And we have one more giveaway for those of you that hung with us live all the way to the end, you can enter to win a five night stay at a five star luxury resort, compliments of Reach Your Peak. And I'm telling you, it's not just this. You know they're not going to take you and whisk you down to the basement and strap you in a chair and water drip torture you into buying a timeshare. It won't be anything like that. No, it's a bona fide trip where you get to enjoy the entire resort just as if you were a full paying customer. In fact, the hotel, they know no different. They know that you're a guest. You get treated. I know this because a good buddy of mine won this and did it actually more than once. He did it twice. And so I'm going to be revealing how you can enter to win in just a moment because, well, Steve, you're in for a doozy. This is going to be fun. Okay, I love to end every show with a specific question. And it started out kind of by chance. I would ask it on occasion back four and a half years ago when I was doing the show in the early days, and I started realizing and noticing the answers. They were pretty profound. I'm like, man, that was amazing. And then I'd do it again later at some point. How many shows later? Holy smokes! So I decided I'm going to close every show out with that one question. And to that end, a quick hint for you is I am putting together another book. It's going to be a collaborative book, not this one, but it's going to be a collaborative book that the title will be the question itself, and all of the answers will be in there. So I say that to let you know that if you answer, if your answer is like two words long, it's going to be a very short chapter. Just say. So. And I would hope that you could grace the book with a page or two. That would be fine, and you'd be surprised.

Brian Kelly:
It takes very few words to make a page or two. I've seen the transcripts of this show, and so with that, it's a it's a phenomenal question. And we're going to actually give the prize away first. And I'm going to come back to this very profound question because I want people to write this down. Do not go to the website and enter to win. Now write it down and wait till you hear Steve's answer to this question. We'll be around. People will be monitoring. You can give it five ten minutes after we go off the air, we will see it. So here we go. With that, I'm going to put it up on the screen. You want to go to report I'm forward slash vacation. Write that down. All lowercase r y p stands for reach your peak dot. I'm forward slash vacation and go there after we sign off in just a few moments from now and enter to win. And just a little quick hint, Steve, I know you're in Japan now. This is predominantly for people in the the main, the US and Canada. But you I'm sure you have citizenship and all that. What I'm trying to say is guest speakers are allowed to enter too. So I hope you wrote that down as well.

Steve Anderson:
Yes, I didn't write it down, but that was my question is how did I get in on this report?

Brian Kelly:
I'm forward slash vacation asked me later after the show. I have had guest speakers win. It's a random draw just like yours. It's going to be phenomenal. I love it. I have a great time with it. So with all that build up about this question. So Steve, I want you to know there are two amazing things about this question I'm about to ask you to close out this incredible show with you. And that is number one. There is no such thing as a wrong answer, okay. In fact, because it's not it's not a test. It's not a quiz. And the other great thing about it is it's the exact opposite is the case, is that the only correct answer will be yours. There's it's going to be unique to you. And on that same note, if it takes you a microsecond to come up with the answer or if it takes you a multitude of seconds, guess what? It's still perfect because it's your answer. And so with that wonderful build up, are you ready to close out this show with this amazing question.

Steve Anderson:
Before you ask the. Question, I just want to give a shout out to Doctor Valerie Frank for making the introduction to you, uh, for this, uh, for this show, because, you know, you can't take your blessings for granted. And, um, you know, people are blessings.

Brian Kelly:
Yes.

Steve Anderson:
So, uh. Yeah. And I'm so happy to meet you, Brian. And I'm looking forward to our relationship.

Brian Kelly:
Back at you. I mean, the moment you came on camera and we were talking behind stage, I was like, whoa, this guy is something else. I love you. You're. I love you as a brother. Yeah. And, you know, we might have been separated at birth, too. We're so close in age. Anyway. Here we go. Are you ready?

Steve Anderson:
Yeah.

Brian Kelly:
All right, Steve Anderson, how do you define success?

Steve Anderson:
Wow, man, you are all in my life journey here. So, um, I define success as having achievements with fulfillment. And this is one of the one of the key parts of what I do is the difference between achievement and success. Achievement is when you, you do something that you set out to do, and it really hurt me to discover that you don't even have to be a nice, loving person to have lots of achievement. When I was a kid, I thought you did, and it really, it really hurt me in my heart to realize that it's mechanical. People can create achievement, but success you have to have fulfillment in your life. And so I ask people this question. I say, if you achieve 100% of your goals, But it cost you the other areas of your life that you were that you care about your health, your family, your integrity, the things that are important to you. Would you call that success? I've asked this to hundreds of people. Not one person has said that they call the Harbison achievement at the cost of the other things. They care about success. And then I ask if you achieve 50% of your goals, but it enhanced all the other areas of your life your health, your relationships, who you are as a person, the contribution you make to the world. If if 50% of your goals you achieved and you enhanced every other aspect of your life, would you call that success? And every person says yes. So that's the question I'm asking you. And that's it's literally how I define success. Success is having achieved your goals that you set, not 100%. And actually, if you look at anything that's that's supported by data, 50% success 500 as a hitter in baseball, you're past the Hall of Fame. It's it's incredible. Most of us don't achieve 50% of the things that we set out to do. So that's a huge number even though it doesn't sound like it. Achieving your goals and having that that performance or having those actions improve you, help you grow as a person, improve the quality of living. That's what I call success. It's total high performance in in all the areas of your life, which includes falling down and getting up. It's not about perfection being without flaws. It's about perfect, whole and complete. Perfect is whole and complete. Not without flaw. So that's my my definition of success. Achievement with fulfillment. Mhm.

Brian Kelly:
There you go. Ladies and gentlemen, the incomparable. The one and only Steve Anderson. That was amazing. You're amazing my friend. And I want to just close this show by telling everyone to please, uh, once this show is over, please do just two things. Not not for me, but for yourself and for those around you. Number one would be to go out and crush it in your business. Why? So you can grow and scale and serve and help more people. Not just to make more money. To make more money. So you can scale? Yes. Make more money? Yes. Enjoy your life. Yes. Buy things you want to have. But also, please put it back in and scale your business. And number two. Above all else and all else. And that is to a person. Everyone, please be blessed. That is it for us. On behalf of the amazing Steve Anderson, I'm your host, Brian Kelly of the Mind Body Business Show. We will see you all again next time. Until then, go out there and crush it. Everyone take care and bye bye for now. Thank you for tuning in to the Mind Body Business Show podcast at www. The Mind Body Business Show.com. My name is Brian Kelly.

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