Brian (The Automation Master) Kelly
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We have a bit of a different show for you tonight. Our special guest expert who was scheduled to appear had some technical difficulties. And so, as they say, the show must go on. And I've got something really special for you tonight. Running solo. And we're gonna have a lot of fun. Gonna give you a lot of value and talk about the subject of automation versus personalized touch and which is better for your business. It's a highly debated topic. And I can't wait to dig in and reveal some details from actual experience by yours truly in-depth for decades to help dispel some myths and clarify which of those two approaches is actually better for your business. Before we do that, The MIND BODY BUSINESS Show. For those of you just tuning in for the first time, what is that all about? Well, it's about what I call the three pillars of success in the last decade or so. I began studying only people that had successful lives, those that had achieved a high level of success and began wondering, what is it about these successful people that makes them successful? And what I found over the course of those ten years is three things kept bubbling up to the top each and every time. Like patterns. And as you may have guessed, those three areas include mind, and that is having a very powerful and empowered and flexible mindset. And to a person, each individual that I studied and these are people I knew personally included those that I have seen on stage that maybe didn't know personally. Also book authors that I had followed and read about. And they all have this incredible positive and flexible mindset and then body that is literally about taking care of your body, both from the inside and the outside, inside being nutrition, outside being regular exercise. And again, highly successful people. Nearly every one of them had that trait. They had mastered the art of really refining their mindset. And they have also taken care of themselves on a regular basis. And like I like to say, the mind and body are a team. And more importantly, the mind and body are your team. And if you have a team and one player is not holding up to his or her full potential, then the team as a whole, it suffers, doesn't it? And there's nothing there's no different with the mind and the body. And then there's business. Business is very, very multifaceted. There are things like marketing, sales, team building, systematizing, scaling your business leadership. The list goes on and on. And these people had mastered these areas. Now, the good news is that. They didn't master every single one of those areas by themselves. And it would be difficult for any one person to do that. It would take a lifetime to master every skills that are required to not only become successful, but maintain and increase one success. And the one skill set that really stands out above all, that's the most important is that of leadership. And when you have honed in that skill, then you can scale by bringing in those that have those skill sets or that can attain those skill sets. And then you can master all of them indirectly by being the leader of those who have them. And so that is what this show is about, is about helping you, empowering you with incredible advice and tips, mostly from my guests, experts that I have on the show again. Our guest is unable to make it tonight. So going to take you down a wonderful path, so to speak, and a great topic that has been widely debated. And I can't wait to bring it up before we do that. Another great aspect of all very successful people is to a person, they are avid readers. I myself did not read at all. I mean, nothing for many decades. I am now 55 years old. I finally started reading voraciously around the age of forty six or so. So not very long, but I will tell you that since I started and have continued that it has definitely had very profound impact on my life, both professionally and personally. And so with that, what I'd like to do is Segway very briefly into a segment I like to call affectionately bookmarks.
Announcer:
Bookmarks for to read bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, bookmarks. There you see on the side, that is ReachYourPeakLibrary.com. And for those you watching and listening. Be sure to stick with us. And what I mean by that is resist the temptation of running off and go into another tab on your browser. On your phone. And punching in the the you are all of this address. Just watch and listen and hang with us because all the magic happens in the room. And I would hate for you to miss out on something very valuable by being distracted in looking at other resources. So go ahead and write them down. Take notes. Actually, take out a pen and paper. Bring up your notepad on your computer if it's an apple. I'm sorry. I don't know what that apps called and type in your notes as you're watching and listening. ReachYourPeakLibrary.com. That is a Web site I developed and had developed specifically with you and Mike. I kid you, not with you in mind, the entrepreneur, the set, the the business owner, the person looking to achieve greater success. Maybe you haven't even started out yet. Maybe you're already a grizzled veteran and already crushing it. There are still books in here that are like the ones that you have not yet read. And so I put this together as a list of books. These are books I have literally read myself, all of them. There's about 40 on this list. I'm way behind. There should be many more in here. And these books have had a profound effect on me either. Personally, professionally. Not every book I've ever read is in this list. In other words. And so what this is here for is designed to help you to find one place where you can go and know. But these books have at least been vetted by one other successful entrepreneur so that your search is easier so that you don't have to throw the dart at a dartboard hoping that you find a bullseye. And so this is there for you, so go ahead, peruse that list and all those buttons go straight to Amazon to buy the book. So this isn't really a money making website. It's really here for you to help you to succeed faster. And if we scroll through this, there's many phenomenal books, phenomenal authors, and the list goes on and on. And each one of them, as I see them myself. The memories of reading them come through. The E-myth. I constantly go back to that one. And actually we'll be talking about it a little bit tonight in our topic for the evening. So, ReachYourPeakLibrary.com. Go ahead and check that out after the show is over. I invite you to go grab a book that you have not read that's on that list. Just take the first one that leaps out to you and just devour it and have a good time doing so. All right. So what we are going to do is we're going to segue over into another segment. And what I'm going to do is start talking about a really cool topic. Which includes, as you'll see in a moment. Includes an amazing topic, which is all about what you see on the screen, that's automation versus personal connections, which is which one of those is better for your business? Which do you think? I would love to hear your comments on that. What you think. Hi. All right, Martin Shine. How are you doing from London, England? I love it. Thank you, buddy, for coming on. Yes, definitely. Everyone contribute by giving comments saying hi. I love interaction. Ask questions along the way. I will do my best to monitor and bring you on. And we will address your questions as we go. Love it. Or International Baby. Here tonight from London, England. Welcome to the show. So we are going to talk about automation versus personal connections, which is truly better for. Your business. And here's the thing. I started my career as a software engineer for over twenty five years and long since I turned entrepreneur. And the thing is, as I've always been a huge fan of automation. So I was on that side of this fence, if you will. And last thing I wanted to do is literally pick up a phone and talk to somebody. It's like, no, I don't want to do that. I'd rather just stay in the background, send them some automated messages, you know, by way of something like an auto responder and literally let those do the work for me. Yes. And. That was that was my mindset during that time. And so. I was convinced I was totally convinced that I can make it work 100 percent, that I can make this work and that. I spent many, many hours, a ton of time and an ungodly amount of money over the span of two decades in creating, tweaking, assembling and testing automated software solutions and services. And the thing is, with all that toiling and struggle, the result was you see it on the screen. It was not good. It was a failure. It was a difficult thing to do. And it was just. Yeah, it was just that. It was just an uphill climb, and I did find on very rare occasion that it would work on a very rare occasion. But overall, it it just didn't. And I emphasize very rare. And sure, there are some industries where this human less approach can and does work online. Retail is a great example. Think about Amazon and Spotify. You know, that's where physical goods are the focus of transactions. And then we have relationships when the rubber meets the road. Here's what I found. I found that the most important and most successful strategy in building a business is doing so by creating actual relationships. Yes, you heard it right. I was in absolute denial for a very long time. And this was primarily because, again, I didn't want to have to talk to anyone. And I thought it too cumbersome and way too time-Consuming to attempt to build a business just one person at a time. I think many of you can feel where I'm going with this. And, you know, doing that instead of blasting emails to thousands out of time, you know, instead of doing one to one now one too many. Well, the thing is, about seven years ago or so, I ran into a gentleman who would ultimately become my mentor. And I gotta tell you from him, I learned the absolute importance of building professional and personal relationships to help grow a business. And I learned that, yes, it does take time. Yes, it does take a lot of work. And yes, it does take showing up to seminars, two workshops and networking events. And, you know, just one of the quick fix I wanted the instant gratification. You know, we all live in the instant gratification society, you know, just build the lists and e-mail them for my business. And, you know, my business would absolutely explode. And that was the hope. Well, the thing is, with my mentor, I learned firsthand the sheer power of relationship building and the importance of maintaining and nurturing those relationships. Once they were established and here's the thing. I started getting clients in my own business and I could see growth was soon to come. And as a solo partner, I was now faced with yet another problem. So now I've got clients coming in. But I can only handle so many. I'm just one person. And at that moment at that time, my business was not scalable. I had no systems by which to grow my business. There was simply too much to handle on my own. There were things like building and growing, my social media presence, you know, on all of the major platforms, which many of us do. Scheduling new guests, experts for this very show. That's very time consuming. Setting everything up for the show. Handling all the post show activities. And that is things like following up with the past guests, updating the show Web site, editing the audio from the video, and then repurposing it and uploading it to our podcast platforms of which are there are twenty five that the show gets automatically uploaded to once the show's over. Well, not automatically, but I upload it once and it goes at twenty five. And the list goes on. And then on the client building side of things that were tasks such as adding leads that came in from Facebook ads into my CRM, that's a customer relationship management system and following up with these potential clients via text and email. These are all manual processes and scheduling Strategy Session calls and the list goes on and on. And I just realized I was an absolute serious need of systems. And as Michael Gerber states in his book, The Imus. If you have no systems in your business, you have no business. And I have to tell you, when I first heard that and I was I had no systems that hit me right between the eyes, it really hit home. And so leaning on my background in software engineering, I started building and piecing together automation sequences and quote unquote funnels using a variety of the spirit services. And I needed help from actual humans as well. So if we were to talk just about this very show that you're watching right now. I needed help in managing my social media accounts and I needed help in correcting the transcriptions of each of these shows. And I needed at least one sales rep. And so. When we talked about automation versus personal connections and which is best. The real answer, as you might guess, now on the screen, is literally both. It's not one or the other. Sorry, I know it was a trick question. And yes.
Thank you, Martin. We'll switch over. Martin, just stop by to check out the show. Allanson support all the way from London, England. Thank you. Indeed, failure can at first appear to be a negative occurrence, but people are too quick to judge this and forget how a failure means are one step closer to the next. Yes. Next success and your goal. Thank you for that, Martin. Various Stewart. Very correct in my opinion.
I love that. Thank you so much for that input. And so it really is both. You see, we need to establish and nurture personal relationships to build our client base. It's absolutely necessity, you know, to reach out to them for referrals to form joint venture partnerships. Very powerful. And to expand our connection base. Because when you get a new connection, that person is also connected. And if you're doing everything the right way, building rapport in it to serve them and not just looking to find out how they can help you, then you'll see some amazing things happen. And I just know this from personal experience. So on the other hand, we also need automation in order to scale and systematize our business. They are both absolutely a necessity. And so when it comes to animation, there are a lot of choices out there. I mean, you can see that look at the screen, lot of choices. There are what are called full blown SAHMs. You know, the ones that do Web site building, funnel building, email and text, follow up systems, online schedulers, affiliate systems, shopping carts, and the list goes on.
And here's the thing. Over the years, I've used many, many of those aforementioned services and more and more. And the thing is, is I've seen several all in one services that combine all of these aforementioned services under one roof. You know, these are companies who started out specializing in usually in just one area, and then they would branch out and add other services into what I call a one stop shop model. And I saw an and I use one that started out as just nothing more than a website builder. And then it branched out and it started, including an auto responder system. And then also added a shopping cart system as well. And yet another started out as yet another service started out as a webinar platform. Then they added a website builder followed by an auto responder, then a video hosting service, a help desk system, a membership site, and back in analytics of all the above.
Good Lord. Oh, but wait, there's more. And they've added an entire affiliate management service along with a full blown e-commerce system. I mean. Wow. So I'm not going to name any names here, but I've actually tried both of these aforementioned services and they each did a great job marketing. I'll give them that. And we're each able to really snare me into their diabolical trap, as I like to say. And this is not the first nor second time I have fallen for the All-In-One shiny object. And here's the thing. Any one of the aforementioned services by itself. I'm talking about the individual services. Any one of those is by itself difficult enough to pull off, let alone combining two, three. And even more, if there's one thing I know from my past as a software engineer, automation in any form takes a lot of time and resources to create. And then once it's created, it takes a whole other round of time and resources to really dial it in, which means test it and make sure it's working properly and to make it into a quality product or service.
Then given the fact that these services are all technology driven, there's constant R&D, which means research and development because technology is always evolving and advancing. Many of you have seen it. Just go to Facebook one day and come back to it another day and you'll see it looks completely different. You can't find the menu items that used to be there. I'm not knocking Facebook. They're growing. They're changing because they feel that that's going to help everyone's experience in the long run. Nothing wrong with it. It's just a fact. And to top it all off. You need a highly skilled team. You need a highly skilled team in place to support all of these services. Each of them requiring its own specialized skill set. So in other words, you need an absolute army of software developers, beta testers, support reps and more. It's just simply too much for any decent sized company to pull off successfully. I'm not talking to smoke a large company. This is difficult to do because it takes it takes an army just to have one service by itself to be operating on what I like to say on all cylinders, being on all cylinders. So that's why I've begun.
I've steered completely clear from these all in one solutions. And I have over the years taken many separate services for a spin. I mean, I don't know how many. I haven't quantified it and have determined the best of the best. And I'm just talking about those that work for me. So you might know of others that are better for you. And that's OK. But for me, each one must meet a certain set of criteria. And so I'd like to run over those with you. So this will help you. And when you're determining which services to utilize for your own business first, it's kind of obvious.
And I get it. But it must work.
So to dig Dallow deeper, let's take an auto responder, for example. There are many of these on the market. There's MailChimp, a Weber get response, constant contact, active campaign, and the list goes on and on. So an auto responder, what it does is it sends or another term for it as it drips a series of e-mail messages over time to e-mail it, e-mail messages over time to e-mail addresses that have been collected through, say, an opt in form on a Web site. And so an opt in form for those you are unfamiliar. That's where you go. Fill out your name, your e-mail address, optional phone number and hit submit. That's an opt in form. And when that happens, you're being you're being stored in an hour responder system. In most cases. So the thing is, the emails that are being sent must arrive that are being sent from his auto responder systems, must arrive at their respective destination without a high percentage being blocked or landing in that recipient's spam folder, which we're seeing happen more and more often as time goes on, even for folks who say, yeah, I'm opting in, I want to email. Oftentimes that goes straight to their spam. It's getting really difficult as our responder companies to get them delivered in a high percentage superhigh percent rate.
Used to be nearly all of them won't make it. So it takes a lot of time and knowhow for an auto responder service and company to get on and stay on respective e-mail services on their respective waitlist. And we're talking like Gmail, Yahoo! And the like. And it doesn't take much to fall off of that list, to get off that wait list that becomes you become blacklisted. And when that occurs, they then need a time, a team of very highly skilled technicians to jump in and take the necessary steps to get it waitlisted once again. So you see there's so much more going on behind the scenes than meets the eye for us as users. We really don't want to take to know about this. We don't want to have to be bothered with the details. Just find that company that has all of these these qualities, skilled technicians and knowhow and experience in place and just pay a monthly fee for that and be happy. And that's the beautiful thing about it. And this is just one example of what is required to keep one service. Again, banging on all cylinders. And so that is it is must work.
And then the next criteria is it must be user friendly. Now, what does that mean? Well, let's just back up. Let's face it, if you provide a service that is confusing to the end user that, you know, like you, if you're confused and you're the end user, then you won't stick around very long. It just makes sense, right? If it's hard to navigate their user interface, it's called with the menus and the drop downs and the tick boxes and the buttons. And where do I go next? It can be very difficult. One that comes to mind whose very nickname contains the word confusion. This is a nickname in the spoofed version of the company name. It has very confusing tools and resources. It takes way too much time to navigate and complete the task at hand. I've used it personally. It's one of those many that I've had on my list. And as the saying goes. Time is money. The more time it takes you to figure stuff out. It's costing you money. And if it costs you more money than you're already paying for a service.
And let's face it, the services are not that inexpensive anymore. To add more money in in the form of time, it just doesn't work. It's just that it's time to move on. And so it's important that the. That the platform that the service that you're using is user friendly as navigator, while it's intuitive, so you can get through the tests. You need to get through in a timely manner, whether you're a solo Bernau or whether you have a team. It must be easy for the team as well, because the longer it takes your team, if you're paying them hourly, you get it. It costs money, more money, and it must have flexible pricing. Again, these are my criteria. These criteria have proven to be very beneficial to me. It must have very flexible pricing. And so most services I've come across already have this as part of their core offering and many more are coming on board with this. But there are still a few out there that you start off with an exorbitant price schedule that are built for larger, more established companies.
And one of the greatest things I've seen that I actually like the flexible pricing on many that are going to this model is I'll give you two options, either monthly or annual, and give you quite a savings if you choose the annual and you pay every year.
If you were to pay that the monthly fee every month for 12 months, you add that up and compare it to an annual fee. Typically, you save quite a bit of money. So I always choose annual. If there is a considerable difference in savings on the back end. So definitely. And then this one is super, super important. And that is they must have Stella. Stella support and.
That's it. They've got to have somebody that's going to answer you. On the other side, many times I've gone through services and.
I submit a support ticket and I don't hear of anything until the next day because it was sent while I was asleep, because there's a port department lives in a different time zone, completely different. And oftentimes, if I sent a support ticket and they misunderstood it and came back and either didn't answer it or misunderstood it, then that's costing another day because now I'm responding to that support ticket. That person or that department is asleep across on the other side of the globe. And I won't hear back until the next day. And if they still miss the boat, they still don't understand it or solve the issue. There goes another day. That's just one example. Stellar support, the very studio software I'm using right now. Unbelievably, Stella. Stella support incredible support. They are quick and I've even had help on weekends, which really stunned me because most don't do that. And for those you that might be interested in wondering or wondering what that is, I don't normally do this. But I thought it would be a good opportunity to share certain resources as I go.
And so if you go to this, you are all that's on the screen are AYP dot. I am forward slash stream live. You can see the very studio I'm using right now. It's a software as a service. Web based. Phenomenal. I've used several of these to some on my computer directly. That took a lot of computing resources. And then this beauty came to the forefront just on.
It's been about six months ago or so that I've been using this one and I love it. It's the best out there, in my humble opinion. So stellar support. This is a great example. This company is called Streaming Art. It's got incredible support and very forward thinking engineers, owners of the company who have already expanded their their base of people, their team. And they're really crushing it. They've done it in a very short period of time. So I'm very impressed with them. I love what they do, how they do it. Just phenomenal. That's just one example. So go ahead and write that down. Don't go to it to our AYP sensor to reach your peak, which is my company, our WIP dot. I am for such streamed live on one word. Go check that out at a later time. Stellar support. So you must get support, responsive people and also not just responsive, but those that actually solve the issues at hand. More importantly, they're both equally as important in in my humble opinion. And then another fantastic item of criteria that I have is it must have integration capability. Well, what does that mean? And here is the thing, there are there must be a way to integrate with other what I call disparate services and what does that mean? It means another service that's run by another company that that is their whole focus. So I use something called Peak Connector. As my auto responder service and full full disclosure, that is a white label version of active campaign.
And so its peak connector dot com. You get the support and service of active campaign. In addition to yours truly for the same price, I don't charge any more than they do. It's an amazing setup. So that is one. And you. Iowa I. I have many automation's where it is passing its data to and from other services, maybe to Google Sheets online automatically. Also from a scheduler program that I use called 10 to eight. That automatically will detect when a certain event is coming up and automatically will send out an email through my P connector. There are many things you can do. There's a there's a tool called Zappia ze ap i e. That is one of the the most incredible integration tools I've ever worked with. It is complete. It is sound and it is amazing. It is called Zap Yarragon ZIRP, i.e. ARCOM. That one is what I call the glue that basically connects all of my services together, and it does it seamlessly. Many of the posts that went out just before the show went live, I had nothing to do with them because I set up the automation to do that on my behalf before. And so zappy are also integrates with your Facebook accounts and you can post things automatically to your Facebook pages. As an example and groups, it's phenomenal.
And so this is where the true automation magic comes in. And for me, the two to two key tools are Zappia and Connecter. And by the way, if you're interested in all the tools that I use, in fact, I was going to do this at the very end. But this is a perfect time to display that. You can go to this. You are l it's a 100 percent free. I'm not a buyer. I'm not selling anything on there that the euro is our Y p that I am for slash automation. And you just opt in and you will get an email that will come right back to you with links and information to all of the major services I use every single day. And I use them with zappy or with the connector. Those two are also listed in there and they are all running automatically every single day 24/7. And I think you'd be amazed about all the things you can do with automation that helps me to work on my business more and less in my business. It requires fewer people. So I don't need more employees because of the automation that has been built. It's a godsend and there's less room for human error because it's automated. Many great things about it.
So it's it's phenomenal. So this.
That is a great example. This very system of services that I'm talking about ran flawlessly.
My wife and I were away on a 10 day vacation and we went to the eastern Caribbean and leaves were coming in at that time through Facebook ads. And then they were being dropped into my peak connector out of responder's system. Yes. Automatically. They were then given an automated online scheduler to choose what time was convenient for them to hop on a call with me. And in the meantime, I had a sales rep in place to feel the calls and staff in place to continue keeping all of my social media platforms current and responsive. Some things you do need to have that personal touch with. Now you're seeing that combination and all of the detail information for each lead that came in through Facebook ads. And again, this is automatically due to my automation magic. I like to call it was added to an online Google sheet. Now, think of that like an Excel spreadsheet. If you're familiar with spreadsheets and it's like that, but it's accessible from your browser. And so literally, if I had an Internet connection when I was on my cruise, I could go look and see who had dropped into that because it's there on. It's like in Google. It's like a cloud service. So this would include things like their first name, last name, email address, phone number, time and data. They opted into the ad in addition to notes that I put in there for adding follow up and call results status by either both my sales rep and I or them alone. And it's all accessible with one click.
So that's just one example. And so all of this is proven to be an absolute godsend for my own personal business. Have you similar strategies to automate the onboarding of my guest experts for this very show combining online forms? Again, using one service to do this and automated online scheduler, and that's through another service and then another responder, yet another service, and you get the idea all integrated together to form one smooth automated operation. All once a setup, all with very little or no human intervention. So reminders are set to go out. Again, this is all automatic, too, to my guest experts who are coming up on the show. And this is going out during the days leading up to their scheduled appearance. They're also sent a comprehensive 20 minute overview video along with suggested resources know things like. Like audio, like camera, how to set up their respective studio, that's for, you know, lighting, audio, camera, everything suggested wardrobe, even how to smile when on camera, because oftentimes we think we're smiling. And you look at the cameras like I wasn't smiling at all. We have to smile much harder to actually show a smile to other people. It's amazing. And all of this I'm talking about happens automatically four days prior to their appearance. And then each guest expert will continue to be reminded to complete a 20 minute overview video. And again, this is automated. Each day they will get this reminder until they actually do it. And that video is taking them through all the steps of how to prepare.
Be prepared for the show. Make sure you have good lighting and make sure you're in a place with limited audio in the background as silent as possible. All the things, the Internet connectivity, make sure you have a wired Internet connection if possible. Just get the best you can. And so once they've completed the overview, the video, the system stops sending them the reminders and you guess it automatically. And then the following day, there's just an example of the day following the live show. The guests expert is then sent an email and a text, again automated, thanking them for being on the show. And it also asks them for three referrals for upcoming shows of mine. And this is done by providing an online forum for them to fill out. And they fill in their respective referrals, information, and once complete, the system kicks in and notifies each of those three referrals. Yep, you get it automatically via text and email that their friend has recommended. They look into appearing on my live show. It will continue to remind them each of them, until they either apply through this online forum or to appear as a guest or a or they indicate they're not interested. And I give them buttons to make the super simple all the way through. That's another thing. You want to make things as simple as possible for the end user. And if they do say they're not interested and then the system will automatically stop sending them reminders and that over the end of that.
So there was one past guest expert that I had on my show. She's amazing. Her name's Raghida, hopefully. And she had experienced all of this magic from her end as a as a guest expert. And she recently coined me as the automation master. And I kind of like that. So I'm gonna go with it. I didn't like calling myself any great up first, but I thought, you know, hey, why not? Let's own it. And, you know, I've I've I've covered a ton of information here and.
Kind of information with respect to how personal relationships and automation are both key to growing your business, and if you were to ask me, given all the tools and services I use. Which would be the best of all of them to start with. And I have to say, and it took me some time to figure that out. Is that. There's only one, and it's called Peak Connector.
Again, that is that white labeled version of active campaign where you get not only active campaigns support, you also get my company support on top of that. And it's interesting the story behind that. And thank you, Martin. Yes. That's where that link is on the screen. Maybe you put that up before or after I put it up. I'm not sure after Lybrand cash, but all of you are El's that you're mentioning the description of the video on YouTube and other platforms being used. Yes. And so I have that available right here. Martin, thank you for that tip. And if you just go to that this you are owlets on the screen. Our IP that I am for such a mission. And it's an opt in form. It is filled out. It will tell you what to do. It's real simple, real quick. And you'll instantly get every link through email. And that is that. Thank you so much once again. We pull it down now so we can see the screen a little bit better. And so big. And after this, I literally stumbled on this as a result of being a client of a digital ad agency. So at that time I go to autoresponder site. CRM was a Weber and I've been using that service for years, I think around a decade. And while working with this digital agency, I discovered that they used a service that I wasn't all that familiar with and it was called active campaign. And the more I used it and learned about it, the more I loved it.
In fact, over time I came to love it so much that I became a reseller. And like I said, a white label that as peak connector and they are one and the same. And the primary difference between the two is that subscribers get additional support. As I said before, from a grizzled Internet marketing veteran, yours truly and my team and the number of usable features offered by Connecter is unlike any previous service I've ever used. I'm not saying that lightly. It it allows for automations in ways or automation, ways that I've never I've never seen before. In fact, because of its additional advanced features, I've developed a proven hack that will increase your email views by upwards of 50 percent. And we talked about this a little bit ago, how emails are being dropped in spam. So studies have shown that even emails that are being sent to opt in subscribers, those people that want it to those that actually said I want your email who are asking for it, are now only being seen by fifty five percent of those who had opted in. That's crazy. You, as a business owner, you're paying money for these services and only fifty five percent are actually being seen. Some never see them at all. Because there's there might be poor deliverability by the service itself. Now, that's not a web or active campaign. They have great deliverability, but others are late. They fall shorter of the mark.
And the rest of those the other forty five percent or so land in the recipients perspective spam folder due to the poor ongoing management of keeping the service off blacklist. So you see where I'm going with all this. So here's the thing. No matter how great the service provider. There will always be some percentage of e-mails that simply don't get seen. It's just too much to keep on top of. And when something does occur, it starts going to spam. Then these companies, you know, they fire up their technicians and say, go fix it. It takes time. Once they fix it, they get it done. It's working smoothly. Then it happens again because there are the services out there, like I said before, Gmail, Yahoo! They're changing their algorithms. They're changing their criteria for declaring something a spammer or not. And that's why technology is such a difficult field to be in for many, because it's ever changing. You need quite a support system. So using one of Pete Connectors advanced features, I have seen a dramatic increase in e-mail opens. And I love to show this technique as well as many more with you directly. And. If you'd like access to a 100 percent free training on how you can tap into one of the greatest automation services of our time, then simply let me know, just say yes in the comments below. In this life feed or you can send me a direct message to Facebook. I met Brian Carl Kelly with a sports bra.
N c r l k l l y sent me a direct message actually to the best way to get a hold of me, because we're streaming live on many platforms right now. And if you comment there, I may or may not see it. And by the way, if you're thinking that you don't want to even consider the hassle of moving over all of your contacts, lists and campaigns, there are several segments to an hour responder to another service like The Connector, which I was I was worried about that. But here's the thing. Worry not because the good folks at active campaign will take care of all of that for you. I was blown away. I can't tell you how many different campaigns and lists I had with a Weber because, again, I was of them for 10 years and all of it. Every bit of it was moved over fairly seamlessly. So what I did, and this is why I recommend you do the same as is you keep your current service if you have one already for as long as you need to ensure everything was ported over, successfully, transferred over, copied over. And so I only kept a Weber literally for a few days after the migration. It's called migration. When the active campaign went into my Twitter account and grabbed everything, brought it in, I checked on active campaign side and said, my God, everything is there. Everything. It was amazing.
And then you'll be all set. And as I mentioned before, I use a collection of hand-picked, proven services to create automations that streamline systematize my business. And that's, again, the free gift that I wanted to put up once again that I've already put up once.
Is that is go. All right, Peter. I am for such automation and it's a free gift. There's nothing for sale there. No, there's not gonna be an up sell side, sell down, sell cross-sell or sell upset. Nothing. And so. That is it. We got 15 minutes left. I want more questions if you have questions. Bring those in. I do have a little bit more we can talk about, but I do want to hear from the wonderful people out there watching right now. And so to recap the answer to the big question of automation vs. personal connection, which is best for your business. Who can tell me what that answer is? Which one of those is best for your business? Is it automation or is it personal connections? I'm looking and waiting. I know there's a delay and I will wait for a moment and then I will reveal the answer. We are not quite done yet.
Yes, it is both automation and personal connections. The one two punch. So just continue to show up, show up to networking events, automation events, not automation events, bootcamps seminars, entrepreneurial events. That's where I was thinking and continue to show up. And I'll tell you a little story real quick about what happened. Let me switch this over.
There's no. And there we go. So tell you a little story.
So I started doing this show almost two years ago and have been very good about doing it every single week consistently. Again, remember, that was supposed to be a guest expert on tonight. Last minute cancelation. The show must go on. In my humble opinion, I say I'm going to be on every week. Those that follow are expecting me to be on every week. So that's one lesson for you. In case you're thinking of doing a live show. And if you're not thinking of doing a live show, consider this.
I've been doing this now for going on two years, about April, May, June, July. So little more than half a year ago, I went to a actual physical seminar for an entrepreneurial seminar, which I hadn't done in a long time. It's been quite a while since I had done that and I just finished switching are not finished.
I started transitioning my business model from a fitness based business model into what it is now is automation what you're learning about. And there's a long story behind that. I won't go through the details of that. So I just freshly started a change. And that's like almost starting over, except it's not because of the connections I'd already built. And this show. It turned out that it was a perfect bridge between the two because it talks about mind and body and business. And my show was directed toward entrepreneurs. Then as it is now, just then, the body component was there for that purpose because I was in the fitness industry. Again, I never pitched or sold anything on the show. It was there for value, value, value. So it's about building a platform. An interesting thing happened when I went to the seminar. You know, if you ever been to one, you have those 90 minute sessions or so and then you take a break and everyone mills out the hallway, goes the restroom, gets a drink of water and usually huddles up. Ultimately, you see all these circles and huddles of people either talking to people they know or getting to know new people. I saw several people I knew there, but I got in this one circle and inevitably they go around the circle, say, hey, what do you do? What do you do? What do you do? What do you do? You know, introducing people. And when I got to me, I said, well, I also don't know what I was going to say because I just transition. And so instead of saying I'm a former business or a fitness expert and now I'm moving into automation, I didn't use that at all. I said and it came instantly. It was just you had to say something. So I said, well, what I do is I have a live show that I stream or I have a life show where I interview successful entrepreneurs such as yourselves and I stream it, stream it to seven platforms live simultaneously.
And I kept continuing to explain. But I didn't I didn't have to. I kid you. Not at that moment. Everyone in the circle was thrusting their cards out into my not in my face, but close to it. They were all just saying, I've heard enough. Give me your information. I want it. And I want to know how to do what you do. And I was kind of blown away. Yeah, you're right. Martin, thank you. Yes. Show must go.
I'm looking at the comments a Jason sorry, Jason, there is an amazing guy. Oh, my goodness. He was on my show.
Check it out on The MIND BODY BUSINESS Show dot com. Just go to that web address and then you'll see two navigation menus on the upper right. Go to past shows. Find his name and watch that show after this one's over.
Amazing, amazing video editing company that he's running. Just really enjoyed that immensely. Thanks, Jason, for coming on supporting. And Martin. Yeah. Nothing compares to life video. You are right. Exactly. Unless you're meeting in person. Very important distinction. You must be the person that is even more important. And then a. Jason, you're prepared for Plan B, which is awesome, the lesson here for anybody yet. And thank you for bringing that up, Jason. Yeah.
Because, again, I had a guest scheduled and I always keep a go to subject ready it if that didn't happen. I also went out to a Facebook group that I do when this happens. This just happened way too late. Before the show went on. But typically I'd go out, say, who wants to be on a live show? I'm, I guess, just canceled. And these are people I know that I can trust. It's already a trust factor built in. And I've done that, I think, twice in the past. And I have multiple people on the show, so I have to fallbacks. And I've literally built automations around that last minute ness so they don't have to go through the very long, arduous, normal process that leads up to a full blown one on one guest expert coming on.
But the story back to this story, these people were handing all these business cards out to me and then literally a couple months after, I think it was maybe a month and half later, I ended up going to another seminar. And I promise these are from because of people that I knew personally that I really respected and love. I just said, yes, I'll go all for one. It was to support and for another it was also to support. But also I wanted to learn more and get to meet the executives of the company. And that happened. But again, same exact thing. So one was at an event that was predominantly women.
And the circle that I was in was predominantly women. All those business cards came flying out. And then the next one was a mixture of men and women. But the circle I happened to be on was all men. And that came around again. They asked inevitably, what do you do? And I said, well, I interview successful entrepreneurs from all over the world, just like yourselves on a live show. And I stream that live to seven platforms simultaneously.
And the same I kid you. I can't make this. Or I could make this up, but I'm not making this up. The same exact thing happen. They're all reaching the men into that.
Well, this is all men. So reaching into their coats before the women were reaching their purses and and wherever they had their business cards as well.
And the same thing happened. And I thought, oh, my gosh, I never really thought of it this way. But this life show and this is a secret for all of you. Don't tell anybody else a life show if you do it right. If you do it with quality.
Is and can be one of the greatest lead magnets for your business that you ever imagined possible. And I have a whole nother talk. We could go on. I could go on for several more hours about this very topic. I will be succinct. There are two main ingredients to these are the two. This is a secret sauce. If you're going to do a live show or if you are doing a life show now, consider these two very important elements. These are crucial for you to have success not just in a life show, because that's the thing. It's not about the life show.
That's unless you're monetizing it directly. Which most don't. Is there to provide value as a platform for you to be known, liked and trusted by your peers. And it does a great job of that. But there are two key elements that any life show must have in order to bring in the raging success. I'm now seeing I have people coming to me. I don't I don't market anymore. I have people coming to me saying, hey, we want to do business with you. Just happened the other week. I just signed on with a infomercial company, of all things. I'm also involved in a brand new online streaming news network. And I've got others that are coming out of the woodwork, real estate individual. It just keeps going. And it's amazing. And it's all because of these two two factors. And that's that's all it is. If you want to know, those are just a yes in the comments. No, I won't, T.J. I'll tell you what those are. Number one. Is it must be of the utmost quality that you can muster? And by that, we're talking live show.
What I mean is, yes, the graphics you can see we spent a lot of time and making this MIT match our brand, but also to be appealing to the eye. And also be informative. You can see it streaming live up here. You can see that we're going to be on these podcast platforms. Just twenty five of them. I can't fit them all there. So there's a mixture. And then over here, it's a Roku and Amazon fire TV. We also upload this show to On-Demand TV where there are over 170 million subscribers watching that. But the thing is, the quality is in the presentation, the preparation. And this is all done behind the scenes. And to do the preparation in a high quality manner, you need a lot of automation and it's OK. You just get started, you know, go grab peak dot com, go get an account there. Let's have a chat if you want to take it to the next level. I'm not here to pitch. I'm just here to inform you that it takes a good deal of time and effort to put something out that is of utmost quality. I got tired myself of seen, especially in the early stages when light became available.
It's gotten a lot better since. But in the beginning, I saw a lot of people doing it with, you know, holding up their cell phones and, you know, a handshake. It's just it was horrible quality sound. The wind was blowing because there outside things like that. And they're doing this. Some of them to represent themselves in their business that I'm not really that I'm going to put my name or face in front of that. And God bless them for taking action. There's a lot to be said about that. I don't I'm not shaming anyone here, but quality is so important. And the reason I. I know this to be true. I'm not I don't just it's not an opinion. I know it to be true is because oftentimes, more often than not, when I'm finished with a show with a guest expert, would be, you know, right to my side over here. Normally each week when we finish the show, I do a debrief with them. I keep them on video like this. We just stop the Lifestream. And I can't tell you how many times they would say, I have to tell you, Brian. I've never and I've never experienced anyone so organized and professional and high quality as your entire system.
And and I'm not saying to pat myself on the back. I'm just helping you to realize that the more quality you can infuse into your life show, the better your results. On the back end are going to be. And that is, by the way, of people coming back to you and saying, and this is what happened. My past. Yes. Experts came to me and say, Brian, can you show me how to do what you do? And the first time that question was posed to me, I had not yet made that shift from fitness into automation as my business model. I had a lot of automation running. Don't get me wrong, but my focus was not on an automation creation business. It was on fitness. And so at that moment, I thought, I don't have the bandwidth to do that and to take care of my fitness clients and to market both. I don't have time for that. And it's all technology based. And I know how many services are involved and the complexity of it all. It just wasn't in my wheelhouse. And then when I made the decision to switch and I got a team to help, I realized, oh, this is what I love doing.
I love it more than I love fitness, but I love this more. And so I I started taking the advice of my self, of things I used to teach from stage. And one thing that I'm talking about here is, you know, listen to the marketplace. Do you know, only create products that, you know, are proven, that are wanted, that are desired in the marketplace. Yeah. Martin. Yes. Let's do that. Remind me of every one of seven platforms currently it is Facebook. My my profile, my page, one of my pages, LinkedIn. YouTube, Periscope and Twitch. And one more. Which would be another Facebook page. Typically my guest expert. I also stream directly to their page. They give me X editor access for a couple of days to set it up. It takes. It takes two minutes to set it up on my own. Once they grant access and then then I usually do that as as just a way to add value for them. Because now they don't have to share it and they can promote their page before the show goes on. Instead of promoting my I'm all about giving give, give, give.
Thank you. Yes, that that's a good point, Martin. About a call to action. I appreciate that. I like you, man. You're a good guy. You have great insight. Yeah. Call to action. My original model of this show was nothing but value and no real marketing of any kind. I'm going to start shifting that slightly. In fact, tonight I did. You saw several resources that I normally don't share on this show. And I think it's it's a neat and necessary thing to do to help people, not just for Brian to get, you know, to build a list and for potentially building a clientele list, but just to help people. So, yeah.
Yes, Jason. Thank you, Jason. Let's get real or let's not play. I started reading that book. Thank you for that. Yes. He recommended that book. I think it was on the show. You recommended either then or after. Yeah, it was. It was during. I remember writing on the notes. Oh, my goodness. Jane, stop. I seen you for a long time, my brother. Where are you staying these days? Thanks for coming on. This is amazing.
I love this. It's a friend fest here. Martin, I've not met you yet, so I can't wait to to get to know you a little bit better. Thank you, Jean, for coming on and. Yeah, having a blast. I know we only have a minute left or so. That's the beauty of doing life. You don't really have to. You're not beholden to any schedule, really. And so I'm just trying to recall now where I left off when I started fielding all these wonderful comments. It's important to have quality. Yeah, that was it. And quality is the key. So just start doing the things that make your show of higher quality as you go on. And you're absolutely right. Martin Graphics. They are not the whole thing. They just everything adds to it. You know, and I would say even more important than I mean, graphics are really important to have something that puts a brand on it that looks decent instead of just a green screen background of some kind. Which I currently have right now. I literally have a green backdrop behind me and very powerful lighting around. And all of this I include in another here's another resource. Let's just do that. It's not even out yet. So it's not even for sale yet. If you're interested in that. So let me bring that up. I think I have a link ready for that. Yeah. There it is. Our y p dot. I am forced ICBM coming soon. ICBM stands for carpet bomb marketing and that is a very comprehensive from beginning to end.
I mean, every key click, key press and mouse click is included all the way through on how to do exactly what I'm doing right now. And not just this, but everything that led up to it. How does that conduct the light show during it and what to do after it? The post show, there's a lot of post show production that goes on, doesn't take that long, but takes you through every step on how to repurpose it.
Then also add to that how to build a team for literally pennies on the dollar. I have four people or three officially right now that are working with me that literally cost me barely over two dollars an hour each.
It's phenomenal.
And so this program is called Carpet Bomb Marketing. You can go to carpet bomb marketing dot com. This one will take you straight to a link that will put you on a list to say, hey, let me know what it's like and if it doesn't fit for you when it's time, don't worry. I'm not going to battery to death. Just just opt out. I don't play those games. Just it's OK.
I won't take it personally, but it is very comprehensive and very complete. And Jean Stump has moved to Las Vegas. Wow. That's awesome.
Thank you, Carol. Yeah, you got to be ready. Got to be ready, I think we have you coming on soon. Yes, Carol, we'll be on the show soon and looking forward to that.
There's the other thing. So called. He was one on one. Give me number two. I did say there were two and then we'll wrap it up. And this is just from my own personal experience of doing this for this. This show coming up on a couple of years and I did another show prior to this before Facebook Live existed. I was doing another show with a partner live and we did a similar concept. And what is the most important fact? Number two.
So one is as high quality as you can possibly muster. And that takes time. And that's OK. Start with something as high quality as you can do now. Improve upon it. Each and every week as you can as time permits. Keep going. Don't stop. I to this day make refinements. I kid you. Not just. It's all about quality. So the second key factor is. Simple. It is simply to have an interview style format for your show. That means there's you and either one or more guests. It can be more than one. And there are so many upsides to this and benefits to us.
It's hard to quantify sitting down here with already being over two minutes for the show being over. One is when you have a guest expert on. You're not just like I am now a talking head. You know, that's what this is, is a talking head and it's more engaging, more interesting when there's someone else involved. Because, you know, you might get tired of Brian's voice. You might get tired of Brian's face, might get tired of everything.
Brian and I get it. I would do. I mean, I got to look at myself. I'm doing these shows because I see the monitor. So it's OK.
The best thing to do, though, is to have interview style format, because there's two things that there's a lot of things that happen. But one thing that happens is that guests usually has great value. Always on my show, every single one has immense value. They also have great services.
And what I tell them all through this automation, it's all automated, I say no pitching is allowed. None. I don't want them to come on and be a pitcher. Then right as the show's about to start 30 minutes before they get on, I'm talking to him on this very platform. We haven't done live. And then I clarify that I said, look, the thing is, I don't want you to pitch because I will do it for you. I'm going to ask you questions about your service. That will give you the, quote, unquote, permission to answer the question and talk about it. I want to help. Wonderful entrepreneurs and business people to get the exposure they want and deserve. And to that end, it. It does no good.
They can't reveal what they are working on, what services they have, what they can do to help serve others. And so I tell them, look, I said no pitching, but I just meant not from you directly. I want you to wait for my lead in. And here's the thing. It comes off much better. It's more of an interaction now as you're watching. If I was just a talking head on, that person has a service. Hey, I want to tell you about all my services come by my stuff. Right. Well, if you have somebody interviewing and asking them, it has a whole different dynamic. It's much more powerful. And as you're watching, I oh, they didn't just come on to sell me something, but now, you know, they're giving all this value because I don't bring that up easily till after they've already given a lot of value. Tell me about what you do specifically and who can you help and serve and how do people get in contact with you? I wait until they've put in the value and then that's a great time for them to be able to share. And there's what they do is not going to be a fit for everybody watching. We know that. Everybody knows that it's OK. It's not a problem, but some will. And why not? And they're gonna be, again, on seven platforms simultaneously. They're all stored and saved automatically, except for, I think, Twitch drops it afterwards. But YouTube, Periscope, LinkedIn, Facebook, they all keep them long after and then repurpose it to twenty five podcast platforms. So they're getting exposure massive. I don't charge anybody for it. I do have a secret hack for that. Those who are interested in that's incredible marketing as well.
But that's it. Those are the two. So high quality. High quality. Oh, Martin's lead me with something high quality. I'm curious. What is it, Martin? Go ahead, reveal it. That's one thing I always love learning, and I'm not shy to take advice from people outside of my company because usually when it's good advice, it just does nothing but help. And I don't know everything there is to know. I never I will never say I do. I know enough to make a very high-quality very successful show that has great business behind it. But. I love the emojis he put in there. What is the number three, I love the misspell that happens lot time brain instead of Brian. Oh, he's done it several times. That's cool. It's like, what a great misspell to have. Right. So while we wait for that, I know there's a little bit of a delay here. I just want to wrap it up real quick, though, and I'll take that last one off.
Oh, very, very right. Very astute, Martin. Thank you. That's so true. That's definitely one of the qualities I was just talking about. The top two. Top top two, definitely. Just as important is to be consistent. And that's. Kind of what happened tonight, isn't it? So I. This show is live every Thursday night. Five thirty Pacific. Eight thirty Eastern. Come rain or shine or guest not showing up. I've done them with severe head colds and I just do what I have to to minimize the nasty stuff of it where you can hear it.
You just keep going. The show must go on. You're absolutely right. Be consistent. Whatever your your schedule is, if you do it once a day, once a week, whatever that time is. Be consistent. Show up. And also, I would add to that, be consistent in your format, because if something's working and people are watching, then it's OK to change things up and test things. I know. Think of Jimmy Fallon on The Tonight Show. I never watch it live. We watch recordings on occasion and they're always not always. But on occasion I'll try something new. I love that about them. And so mixed in a little bit. But keep the overall format the same if it's working so great to. Great to. Yeah. Unless there's some major technical issues. Yeah. There's so many things you can do. And what I've done in the past is if we can't go live on that Thursday, then if the guest is available, we'll do it the following Tuesday.
One of those reasons is I am booked solid. Through August. It's now. April 30th, I think. And September is the first open time I have for another guest.
And so I keep Tuesdays open for emergencies and or for very high profile guests that are influencers that I will allow to jump the line. I call it and come in earlier and we'll do a special Tuesday edition. I don't do that very often, though. But yeah, Martin, very good. Very Stuart. I love all of your input. Appreciate you, Jeanne. It was great to see you again, my buddy. I mean, I know not see literally, but it's always good to hear from you.
Thank you. Carol and Jason Anderson. And I just appreciate you all. That's going to be it for tonight. If you have any questions, if you want to reach out again, it's best way is through Facebook. It's Brian. Carl Kelley is the username B-R and c. R l. E l. L. Y. And I appreciate you for coming on hanging with me. A solo artist tonight. It was fun. I enjoyed it. I hope you got some value from it. And I hope you take advantage of those resources that we shared earlier. And I just appreciate your. And I wish you a wonderful evening and a blessed week ahead and stay safe. And let's get this this whole thing behind us that you know what I'm talking about. And let's get back to a life of normalcy. But in the meantime, keep keep that chin up, keep positive and keep crushin, keep serving people. And we will see you again on the next edition of The MIND BODY BUSINESS Show next week on Thursday. That's right. We'll see you then. So for now, this is Brian Kelly, your host, saying good night and be blessed, everyone. All right. So long for now.
Thank you for watching and listening. This has been the mind body business shows show with Brian Kelly.
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Brian Kelly
Brian Kelly is a Professional Speaker, Business Automation Expert, international best-selling co-author, and founder of Reach Your Peak – The Entrepreneur Training Company.
Brian helps entrepreneurs and busy business professionals to achieve peak performance through Mind, Body, and Business. He hosts a weekly interview-style live show called The Mind-Body Business Show that streams live to 7 platforms and then distributes the show to 25 podcast platforms, along with Roku and Amazon Fire TV.
In this show, he interviews successful entrepreneurs from all over the world in an effort to extract their “secrets” to success, so that the audience can then achieve success themselves. As a former Certified Personal Trainer, he now combines his knowledge of physical and mental fitness along with “business fitness,” giving entrepreneurs and business owners everything they need to succeed in both their personal and professional lives.
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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