Special Guest Experts - Entrepreneur Panel
Special Guest Expert - Entrepreneur Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. I am beyond excited this evening. We don't have just one guest. No, no, we don't have two. No, we're not stopping there. We don't have three. We have five guests for you to meet tonight. These are amazing individuals. We were just talking off stage, so to speak, and getting to know each other. And I am really, really pumped about this because they bring value, they bring experience. It's a very diverse group. They have so much experience and so many different arenas and they're from all over the place. We have one that's in a yacht in Florida, we have another in Michigan, another back east in Virginia. And I know I'm missing one or two, but they're from all over the place. I'm in Southern California. Another also from Southern California. So we're coming to you from all over the United States tonight, and what I'm going to do is just jump right into it and start bringing them on one by one, introduce you to them, and we're gonna have a great time tonight because we're going to discuss all the things that help make them as successful as they are so that you can simply model what they do. That's it. That's the whole purpose of the show, is for you to understand and realize what it takes to become successful. It's really not that... there's no secret sauce. It's not secret, it's been out. It's available for all to consume. It's just about taking action and finding the recipe that works. If you find a recipe that works like, I don't cook, I mean, I don't cook from a recipe book. I do cook. I grill. I do things like that. Nothing complicated. But if I had a book in front me, had all the ingredients, the time to put things in the oven and follow it step by step by step for say, a cake, which I've never cooked in my life. I know I can make a really darn good cake because I have a proven recipe for success. And the same is going to be up tonight. You're going to meet five amazing individuals who are going to give you those secret tidbits. Those those ingredients, if you will, to that recipe for success. So I cannot wait to bring them on The MIND BODY BUSINESS Show. What does that mean? It's about the three pillars of success in my now fifty five years on this planet, I began studying only successful people... What made them successful? And what I started discovering was that there were patterns. And those patterns, as you might have guessed, it came in the form of three pillars. Mind- that is mindset. A rock solid, very unstoppable, flexible mindset. Often from the unconscious level, which we may or may not get into that tonight depends on where this goes. This is a natural show, we go organically, we have a good time. It's gonna be six entrepreneurs just having a great time talking and giving you value the value you want and that you deserve. And then body- that is all about literally taking care of your body about exercising. I know that's a four letter word for some people exercising on a regular basis. And that doesn't mean, guys, that you have to come out looking like Arnold or a bodybuilder just means move. And same with ladies, you don't need to be a supermodel. You are all gorgeous in your current bodies. It's about feeling better. And then as you change, then shift into wanting to feel better and produce at a higher level, you will naturally start looking better. If we just make that little shift. I used to be a certified professional or a personal trainer and did that for a number of years and found that that was one great tweak to help everybody get past. You know, everyone wants to look good. It's more about feeling good and living the life that is empowering for not just you, but others and it's also about the nutrition that you take in. And then there's business - That's a multifaceted topic right there. It's about sales, it's about marketing, team building, scaling, systematizing, sailing on yachts from one place to another to live wherever you want, we'll get into that later. Business, It's multifaceted. And the thing is, is the folks that I have studied and followed and worked with side by side on occasion have mastered most of the areas of business themselves or they've outsourced that to others. And so if you don't have the talent, the skill sets that are necessary to build, maintain and grow a thriving business, then it's OK. Find someone who does and delegate that to them. With mind and body, sorry, that one's up to you. Take care of yourself. Those are the foundation, Mind and Body are the foundation. With that setting the table, let's start bringing on these amazing, amazing people that are sitting in the wings, smiling, yelling, clapping, clamoring. Let's bring them on, shall we? Yeah, let's show.
Announcer:
It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big-league. Qualified.
Brian Kelly:
And up first. Yes. The heck out of our look is Ms. Erin Strayer, you can see the name on the screen. How are you doing this evening, Erin?
Erin Strayer:
Hey, Brian. I'm fantastic.
Brian Kelly:
Erin and I literally met probably an hour ago on the phone and then on Zoom and instantly hit it off. This happens so often with entrepreneurs. It's like I called her my sister by another mister. I have such a huge family because of that, it's amazing. But what I want to do is formally bring on Erin so that you all have a good understanding of where she comes from, a background of, you know, what she does and what her experience level, what her expertise is in. Is that cool with you, Erin?
Erin Strayer:
Sure.
Brian Kelly:
Awesome. Erin combines over 30 years of experience crossing five different platform specialties and then throws in a bunch of spidey senses and the magical intersection occurs, getting you clear, focused, program alignment and true authentic direction, leveraging you to optional outcomes. Female entrepreneurs who are ready to scale beyond their current growth mindset. There's that word mindset. Who are looking for more than a Band-Aid solution to their businesses' hemorrhages and holes, hire Erin, to provide executive level scaling strategies and accountability. That's a big one, accountability, we talked about that a lot. Her clients credit her to strengthen their business mindset, creating easily implementable growth strategies, I like the word easy, and a get it done attitude to increase their bottom line, build on their strengths to scale, and avoid the pitfalls that up leveling in business can bring on. Welcome to the show, Ms. Erin Strayer. That's where we applaud. And next we are going to bring up, who Shall I bring up? They don't know who is coming next. I think we'll just have to go with Christina Catherine, how are you doing, Christina?
Christina Catherine:
I'm just fine. Thank you so much, Brian, for having me on your show tonight. I am so pleased to be here.
Brian Kelly:
And I got to tell everyone that's watching and listening right now and you're gonna meet three more amazing individuals. Do I have that right? three, maybe four? I don't know, I'm losing count. They came on with very little notice. I literally had a show cancellation. My assigned guest expert cancelled earlier today and I just started looking for people out there who want to come on and provide value? And they knew that before they came on. They are coming here to provide value, not to pitch what they do. That being said, they're definitely gonna get the opportunity to tell you what they do because it would be a disservice if I didn't allow that to happen. And I'll help in that arena. And these are two beautiful young ladies that have come and graced the screen. And I'm so blessed to have both of you and the rest of you that are waiting in the wings. Don't worry, I'm not leaving you out. Let's do a quick intro of Christina. Is that cool with you, Christina?
Christina Catherine:
Ofcourse.
Brian Kelly:
Right on. With decades of experience in the corporate and creative worlds across at least a dozen different industries, Christina now brings her expertise online to help professionals create impactful businesses that stand the test of time. Right there, by that itself, tells me Christina is a woman of integrity, the test of time. So many want to go into the quick kill and just make a big buck and then sell and run. That told me a lot in that one sentence, Christina, that's phenomenal. Christina helps creative entrepreneurs work smarter, not harder by monetizing what they know so they can be more profitable without burning out. Powerful, powerful. Anyone out there that is looking to write a powerful bio, model that one that was a great one. Both of them are fantastic. Straight to the point had a very powerful message, that undertone both. So appreciate you both. All right. Let's keep the party rolling. Should we bring someone else? Do we have a vote? No, we can't. It's gonna just kind of be a surprise, right? The prize. I'm thinking something that's a little bit buoyant.
Erin Strayer:
He's muted.
Brian Kelly:
Adam Wynns. Welcome to the show, my brother.
Adam Wynns:
Brian, thank you for having me. It's a real pleasure, a real pleasure.
Brian Kelly:
And just so everybody knows, the reason I said buoyant is because Adam is coming to us on his yacht in Florida, along with his family of fifteen hundred kids. And I don't know how many wives, but one wife. I think he's got three amazing kids, I believe, on board with you at the moment.
Adam Wynns:
Absolutely.
Brian Kelly:
And one wife and hopefully and a welcome man. I'm gonna introduce you.
Adam Wynns:
And I appreciate you having me. It's a real honor to be here. And what you're doing is amazing. So, I appreciate that.
Brian Kelly:
You bet. Thank you. It means more to me than anything coming from a guy with a golden microphone. I'll tell you. So Adam brings intelligent information for all investors and financial professionals to take their wealth to 10x levels. He is leading the way to new technology, new mindsets, new gains, new strategies to lower risk and realize unprecedented growth. We're gonna go deeper into each of these individuals, businesses and what they do more because I'm curious. I'm definitely curious personally because I love... we just have such a great... We have a great variety of expertise right here in the room, so to speak. And I'm going to have more fun than anybody. Sorry, guys, I'm just going to have a blast. All right. Up next, who could it be? Could it be? I think I'm just going to go by the tip of my chin, chin, chin. And let's bring on Toya Glenn and how are you?
Toya Glenn:
Hey, family, how ya'll doing?
Brian Kelly:
Toya, Toya. OK. So we found out before the show started that Toya is the grand prize winner of the most kids in any family on the planet. She has six... six. Holy moly, God bless you. That is amazing. I don't know how. I honestly don't know how women do this. I don't know how they do with one, let alone six. Even if you have help from a husband or a spouse or a better half. God bless you. That's that's an amazing responsibility, a huge, huge job. And your kids, you know, that's something you just, it's a lifelong relationship. We know that... Others of us have older children that are now adults. And you just you never lose that. So good job, Toya for bringing in six wonderful lives. Oh, my. So let's bring on Toya and actually... well, I'll do it in a moment. You know what? Should I bring you on with a Nakia?
Toya Glenn:
That's my partner.
Brian Kelly:
Oh, I think so. Let's bring Nakia on now. She's smiling and ready. There she is, Nakia Whittaker-Woods. Welcome, welcome, welcome. You your muted. Go ahead an unmute, there you go. So you are partners, correct?
Toya Glenn:
Yes.
Brian Kelly:
Sweet. So Nakia and I met on Facebook. Oh, that's awesome. In a group for new virtual assistant business owners. Oh, that's sweet. They saw a need for a collaborative learning community for WOC (women of color). What does that mean?
Toya Glenn:
Women of color.
Brian Kelly:
Love it. Women of color who are now oh, sorry. Who were new and aspiring virtual assistance and started that group together. Nakia and Toya love doing social media work and other admin services for brands and decided to partner up to form 'Go kiss that social'. I love that providing a platform to help business owners simply and consistently manage their social media marketing. Welcome through the stage, Nakia and Toya. Thank you very much. Yes. We are going to have a blast tonight. We're going to go round robin and talk about various things, some that will be in the mind, body and business arena, probably all of them, because business always comes up when you put you know, this is going to be like herding cats. I already know this. There's six of us and entrepreneurs are very opinionated usually by trade, and that's cool. I want to hear what everyone has, what they use, what they do to become successful. And so with that, I think I'm going to pick on Erin for the first go around. And then we can all pile on, so to speak, and bring out our two cents as well, the rest of you that are on. And so, Erin, here's the thing. In my opinion, because of all the studying I've done on the research and now I've become NLP certified, Neuro Linguistic Programming certified. I learned and came to the realization that everything starts with our minds. What you are thinking is basically going to have a huge impact on your results. And that's a very high level description, I think it's very deep. But for you... so your bio is phenomenal, and now we know that at a little bit of detail what you do and how you operate. What I like to do is dig deeper and go into the mind, because that's where it all starts. And so what I like to start off with is like literally how you start your day. So you're waking up in bed. You wake up, you spin around, your feet hit the floor, if you're anything like me you're a little groggy for a little while. But then you start to come to, and then you're coming to and you're realizing and becoming aware of environment and it's like, "OK, this is the start of a new day.". All of you that are on the screen right now are very driven individuals or you wouldn't be here. So for you, Erin, you know, you get up. What is that one thing or maybe there's more that motivate you that keeps you driven to take on each and every day with all of the wonderful things and obstacles that come our way every single day as an entrepreneur? What is that for you?
Erin Strayer:
Well, I... I'm going to jump in here real quick. And I have opportunities, not obstacles. So in my world, every single thing is an opportunity and I choose to make it an opportunity instead of an obstacle. So with that and the mindset around that and flipping everything to a positive instead of to a negative, my world, I have a very, very strong morning routine and my 'Why?' is to always uplift, up-Level, promote, elevate other amazing human beings. Whatever that looks like in the moment, whether that's support, whether that's encouragement, whether that's coaching, whether that's cheerleading. And my whole mission is to do that. And I have a very tried and true routine that works for me in the morning and I call it RPM. So it's just like the RPMs in your car, right? They get your car running. So RPM for me means rise, pee, meditate and I do it in that order. I don't turn a light on, I don't go make myself a cup of coffee and then sit down, I don't talk to anybody. I rise, I pee because you gotta do that, and I go to my space where I sit and I set my day. So I'm very, very big on that. I have requests with my creator and I also get to take the time to listen for the answers. So for me, the request comes with how can I serve? How can I serve my community today? How can I be of service today? That's my request when my feet hit the ground to go rise and pee. And then I'm gonna go sit and meditate to hear the answers. So I go into my routine that way and that sets my day up and it stretches my day. I end up having more time in my day because I said it with intention. So and I start reving my motor.
Brian Kelly:
How can I serve more? I mean, that's one of the common factors I've seen and noticed in interviewing so many wonderful people like you, as well as one of the most important factors in any business is the ability to go pee.. That's what I love most. I'm kidding, I'm having a good time. It's very important. We must all pee. That's a new T-shirt for that. You know, if you're not peeing, you're not being, right? Okay, here we go. I'm here till Thursday. I'll wait till it's Thursday. All right, thank you for that, but in all seriousness, she has an acronym built for it. Even though there's some humor in it, it's also very authentic, isn't it? It's very truthful. And she's open about it. And that's the one thing I've noticed about successful entrepreneurs, is they are predominantly authentic individuals, not afraid to share what makes them tick up here. And thank you for that, Erin. You did everyone a big service that's watching, listening, either live or recorded, by doing that, because they now have permission to do the same thing, and that will only result in more success for them. I see a lot of nodding heads. That's phenomenal. Toya, I would like to hear from our Cheaney girl there that yes.
Toya Glenn:
No slouching Toya, no slouching.
Brian Kelly:
How how would you answer that same question? This is like the dating game, isn't it? How would you answer that same question? What gets you? What drives you when you get up? You have six kids. I can't imagine what it would be like to take care of that plus run a business, which is like having six more kids. What is it that motivates you each and every day that you get started?
Toya Glenn:
OK. What motivates me to get my butt up early in the morning is so I can get up before the kids get up. That's my motivation, to give it up so I can do those things that Erin mentioned. Get up and meditate, I like to do the vulture and have a little tea, have a little Toya Time and just look at my schedule before the kids get up. Because as we talked about before the show, a lot of kids and homeschooling is just the best way for me to manage, where I can still work a business and make sure my kids are being educated. So I rise up early so I can have a little time for me. But immediately after that, about 7 o'clock, it's all about children from seven to twelve. When we when we work, because I found out that as much as I love doing my business, my children feel a little neglected. So I work with them first, so they understand that they are first in my life after God and so on. And so that said, my motivation to get up so I can get up and do me before I have to help them. And that's it.
Brian Kelly:
That's wonderful. And here's what you're gonna notice, everyone who's watching and listening to the show is everyone has a different routine. I've not seen two that are identical, that are the same. I'm sure there are some that have modeled others and followed it to a T. And the key for everyone watching, listening is not to necessarily pick one of these routines and follow it. It's to find out what yours is. And you can choose these two model to determine what works for you. Some people love to get up really early in the morning. I just spoke to a international supermodel yesterday, two days ago, and she gets up every morning at 4:00 a.m. and she was a supermodel in like a while back, a while back, but she's still very driven, very entrepreneurial. Others, you know, they're not gonna they're not gonna see it the daylight until 10:00 a.m. It's all about what works for you. It's very personal. But the key is, is to have the discipline and have that routine in place to begin with, right? To begin with. OK. You guys are phenomenal. How many of you by show of hands are avid readers? Oh, beautiful. We get to pick on the buoyant one here. So Mr. Wynns, I'll stop saying that because that could be construed wrong. But Adam, man, that's another thing I've noticed you see all the books behind me that's there for a purpose, there for a reason. I didn't used to read a lot. In fact, I read zero for most of my life. I kid you not. I only read if I was made to read in school. Otherwise, it wasn't happening. I wasn't gonna do it. And then I realized later in life, because of just being blessed by having the right mentors, I realized firsthand how important it was and began reading voraciously. And I see you guys nodding like crazy. I love it. So just curious, Adam, if you can pick one book, that's all you get. One book that you could call out to be your major go to book. And we realized that it could be a different book today than it was two months ago. That really stands out because we all grow and change and the books means change to us as we grow. But for you right now, Adam, as you're sitting on your yacht pondering this with that golden microphone, what would be that one go to book that that has made such an impact for you that others you might think would benefit from as well?
Adam Wynns:
Yeah, it's 'Think and grow rich' And that's a very easy answer and the reason for that is I believe it's on page three or page eight. Don't quote me on exactly what page. But it says if you understand that this is the most important book and you understand what you've been taught. From Page three. Okay, I'm going to give all the secrets away. But if you understand what that is and it really comes down to knowing what you want, if you understand that you don't need to read any other book, you don't need to do any other thing on the... "You can stop reading the book right now" It actually says that if you understand the key to getting what you want is knowing what it is. And, you know, I'm gonna be a little let's say honest about everything, and you said, you know, entrepreneurs are really a, you know, a little bit overly transparent, but, you know, I'm always about taking care of myself before I could ever help anybody else. I'm always about the self care and whether it's a morning routine or whatever it else is. I've always got to make sure that I'm OK before I can help make anybody else OK, so really, from think and grow rich, it's taught me all of the principles that I can live my life, you know, spiritually, business wise, raising my kids, every aspect of my life, I can apply it. And now I'm actually homeschooling my children and I'm teaching them from that book. So it's number one.
Brian Kelly:
Home-schooling on a ship. I love it. I mean, there's no other way to get an education but on a yacht going between destinations that you choose to live is your home. And that part I'm not kidding about. Adam was telling us before we came on, that's what they're doing, you know, rather than getting an RV. They chose to do it on the water. I think that's phenomenal. You're from or you're from. You call home like Puerto Rico. Correct?
Adam Wynns:
Well, yeah, we've recently moved to Puerto Rico because of the financial benefits that we find there. So it's one of the requirements that I must live there. So in order to live there, I wanted to have the best possible experience for myself and for my family and get what I want. And one of the things that I want is a nice, beautiful beach. One of the problems when I went Puerto Rico and my first move was that our beach got filled up with some not so nice things sometimes because there's all sorts of environmental things that are going on that not all of us are completely aware of unless you're on the beach all the time. So I wanted to be mobile where I can go to cleaner beaches and really keep myself happy and do that self-care because for me, it's first, number one is about self-care. Like I said, like taking care of number one, cause I can't take care of the kids, I can't take care of my business, I can't help my business partners or my clients if I'm not right here in mindset and in body and and in business, everything that you encompass. But it all begins, starts and ends right here.
Brian Kelly:
It's so true. So true. Thank you for bringing that to everyone's attention, because, you know, if you don't have the basics, the fundamentals in order. It's true of anything in life, even in sports. I played a lot of sports. I hated fundamentals because they were boring. But if you didn't have the fundamentals down, then you are not going to be very successful as an athlete. Same thing with business. Same thing with life. The fundamentals, mind, body. Get those in order first, then maybe consider jumping into that new business. Because let me tell you something. Well, I'll ask you guys. It's super simple and easy being an entrepreneur, isn't it?
Christina Catherine:
No.
Brian Kelly:
I tell you. Great face. Yes. It's not, and it's not for the faint of heart either. But you need to be in prime, not just physical, but also mental shape to really thrive, to succeed at the highest level possible. That's why I coined my company name, Reach Your Peak. That's what it's all about. Offering at a peak level of performance using the three pillars that we're talking about right now. And guess who's up next? Nakia. No. I'm just gonna drop a little hint, Nakia. That was going to ask you a question. Nakia. You know, on that note, mind body business. So we've covered a little bit of mindset. Thank you both, Erin and Toya and Adam and all of you wonderful, fine peeps. Christina, we're coming to you, don't worry, don't worry. Nakia is a partner with Toya in their business. And so Toya covered a little bit of mindset, so now we're going to shift over to the body aspect and just, you know, all of us, everyone here has family, we all have kids and that can really make it difficult to carve out enough time to stay healthy ourselves, because we often want more for others and we want for ourselves, especially our kids. We will go to the mat for them. Everyone here emphatically nodding. But when it comes down to it, like Adam just said, it all starts here. If you're not playing at that high level, then how are you going to be able to serve others? And for you yet you know, how important is staying fit? Whatever that means to you. I mean, how important is exercising, staying fit, eating right for you and your family and your business?
Nakia Whittaker-Woody:
Well, this is very important for me because I have bipolar disorder and ADHD. So I have to have a specific type of diet, I have to make sure I exercise, I have to make sure I have self-care, I have all those things going on to make sure that I stay in tip top shape to do everything that I want to do. So it's very important for me.
Brian Kelly:
Yeah, absolutely. And again, like I've always say, it's not about looking you're looking like a supermodel or a chiseled body builder. It's it's what it does. So exercise and nutrition make you feel better, make you operate a higher level. Your mind is clear. A lot of people just completely discount the whole idea of how important that is when it's really of primary importance. It is the most important that you could possibly think. Happy World Mental Health Day, says Toya. I love it. She's secretly sending messages in the back over here. I love it. Thank you so much. And yeah, mental health. Physical health, business, health. We want it all, don't we? Yes. All of it all together. Let's see. We're doing a juggling act here. We know who's up, who's up next. Don't we, Christina? don't we?
Christina Catherine:
Yup.
Brian Kelly:
Fantastic and then what I want to do to prepare you all, I want to do a quick round robin and go deeper into each of your businesses, what you do, who you serve, why you serve them. I'll let you just take it. And we'll be brief about it. But get that point across. I want. And then we'll give everyone the ability to reach out and connect with you. As you've seen, I've been flashing your website addresses on the screen. Adam, I didn't get yours up there very long. We'll do that again. And so, Christina. Let's see, what can we get for Christina? Obviously, a very successful woman. And look, I love this topic right here. Success. What does that mean? That's personal. And I know that for a fact. You know why I know that? I ask a certain question at the end of the show that proves it, of sixty plus past recent interviews. It's amazing, it's amazing. So every one of us in this room right now, we are monumentally successful in various ways. Whether it's financial or not is to me not important. I don't know what any of you make, really. And you don't know what I make. But success to me is a mindset as well. And it can be. And that could include money or not. It doesn't matter, it's what's important to you. But you are in your own rights, a very successful entrepreneur, would you say, Cristina?
Christina Catherine:
Thank you. Yes. I mean, I think success for me is, as you say, it's subjective and everybody is a little bit different in how they define that term for them. And it can be success. A lot of people look to making money as a definition of success in their life. And that can be maybe a benchmark in their career or in their personal life but it's not the only marker. At least it isn't for me. So success for me is when I have a healthy balance in my life where I'm not too stressed out, where I do have a business that's running on all cylinders and things are doing well. But as a mom and my kids are grown even, but as a mom, for me, success is also balancing that family life. I still have obligations and responsibilities which I love to do. So for me, success is more about balance these days than it really is about financial. And maybe that's just my place in life where I am with my kids. Or maybe it's just the fact that I have gotten to this age that I am now and I've learned so much up until this point. So...
Brian Kelly:
I love how you added at this point. Isn't that telling a truly is a correct way of looking at it? Because what defines success for you five years ago is probably completely different than what defines success today.
Christina Catherine:
Absolutely.
Brian Kelly:
That's a great insight.
Christina Catherine:
Yeah. Thank you. Definitely. It only comes with experience, though. And like I said, everybody's experience is different. It depends on where you are in your life. Both personal and professional. Those things are both considerations as to what you define as success for yourself. And it can also change day to day. Your success, one day, maybe something that you celebrate. And then the next day you have a different type of success. And I love encouraging people to celebrate those successes, those wins, those things that we should be so proud of, just not for ourselves, but for the benefit of others. Because when we celebrate our own wins, a byproduct of that is naturally going to uplift and encourage other people because they will see that success that we had, that thing that we're celebrating. And they'll say, "Hey, I didn't realize that was such a great thing in my own life. I'm going to celebrate that, too." And it rubs off.
Brian Kelly:
Absolutely. That's... I love that, I love that. It's like a great philosophy to live by, that way... It's also more fun because you have variety, right?
Christina Catherine:
Yeah. Less pressure, too.
Brian Kelly:
I've not met an entrepreneur yet that does not like variety. I'm sure they exist. But that's core. You've got a variety or I don't think you could be an entrepreneur if you didn't thrive on variety, to be honest. What do you guys think that's accurate?
Christina Catherine:
Oh, yeah, definitely.
Brian Kelly:
OK, so let's shift over in the business. And I'm just going to let whoever wants to chime in first do so. Does that sound cool? Did I cover everybody already once? Everybody get a chance so far? OK, good. I want to be fair. I'm not keeping score here. So one of the things I'm always so deeply curious about and this is perfect to have all of you on at once is because you all have very different businesses and do different things, which we will get to that, I promise. The thing I'm always curious about is because with business, the number one most important aspect we're in the business pillar now, not mind or body is marketing, because if you don't have marketing, you don't have a business. If you're not able to market, get exposure, get the word out, get people to come through your door, so to speak. There is no no sense in building the business and having the products available for people to purchase when they don't even know it exists. So whichever one of you wants to pipe in first, this is what I'm really curious about, like right now, what do you find... What has been the most successful form of marketing that you have used for your business to date? Who wants to go?
Toya Glenn:
Ok, guys. So last year this time I was not doing any videos. I was scared, I was scared that my kids to start screaming or fighting and that type of thing. So I did not get on, I would not go Live at all. If I did video, it would be something recorded, and i was scared to do that. But my wonderful partner here, Nakia, we have a Facebook group, and one of the things that we do is we highlight members every Tuesday. We do interviews that she was doing, but she just left me and made me do it. And from having to do them in the group, I sort of build my confidence and I started doing some Lives on my business page. And then out of nowhere, I would meet people in my community. They'd be like "Hey, Toy, can you help me with this? Can we do a website? " I don't even create websites but they just figured I did because i did all this other... you know, I talk about how to do things logistically under my videos. And, you know, just this happens all the time. Someone comes to me and asks me, can I help them with this and can they hire me to do this, and it just based on some, you know, some very 2 minute, 3 minute videos I did on my Facebook page are on YouTube. And so for me, the video, live video in particular has been super beneficial for me. And then in the Facebook groups, just engaging, being willing just to help somebody with something that, you know, that they don't know. Like "Hey, well, can I get in the car with you? I would like to hire you." So engagement and live video.
Brian Kelly:
I love it, and it's, you know, video isn't popular or anything right now. Right? So, you know, you want to go with the trends that are successful. And right now, live video especially is very, very popular. And it's also you can you can actually do a lot with marketing using live video. And that doesn't mean you have to go on and just go on live and spew all about your business. I mean, personally, I have not said a word about what I do for a business and I'm not going to do this entire show. It's about bringing value and that becomes a lead magnet in its own right, and people will want to and do reach out to me and ask for help in doing things like this live show. I've gotten that question so many times, it's amazing. Toya, you were one of them. Who else? This is my favorite topic, Erin, that was a quick one.
Erin Strayer:
I know. I totally second what Toya just said. When I started doing like video also, exponentially, my business grew and out of a need and a want and a desire often. Then poof, now I have a show. And again, people just like Toya continue to come to me. But in addition to live video, collaboration has massively helped grow my business. And because I'm open to collaboration, not competing, like there's enough to go around for everybody. There is enough people on the face of this earth that need a business strategist. I mean, that's like every single business strategist is in their own unique lane and they have their own unique specialties and areas of expertise, and we all get to play together in the same place, in the same sandbox, man, like we all get to play together. And I think that for me and the being open and the ability to work together has has been a nice sandwich with the video is collaboration and having that togetherness and that we are all better together and that we need each other to continue to grow. And, you know, buoyancy got Adam over here like, you know, all ships rise together. Right. Like, why don't we all put all the ships in the lake at the same time and in the water and let's all rise together kind of mentality around the collaboration and that we all get to help each other and let's lean on each other. Let's tap resources. And it's really been a beautiful.. for me and my business and the people that I choose to collaborate with. And it's I have one plus one equals many mentality. And I love it, ;ike I want to play with all you guys now. All right. Like we just met and I'm like, I dig you guys. Let's all play together. Like, let's play together. How can I help you? What can we do together? What do you need? What kind of service do I have that you need? Who do I have in my resource bucket that can help you with whatever you're struggling with right now? Let's play together, let's play together.
Brian Kelly:
Who can I connect you with?
Erin Strayer:
Absolutely.
Brian Kelly:
And you're so spot on, both of you. Live video and collaboration. You know, it's that it's that abundance mentality versus scarcity. Yeah. Because, you know, now that it's been years, now decades, we're starting to realize there are a lot of people on this planet. When the Internet wasn't there, when we didn't have access to, you know, texting immediately, instantly anywhere in the world, then it seemed like there were far fewer people. And there was a scarcity mindset that "I'm not going to share my business with you because you'll steal it all." Now it's like the opposite is true. If you share your business, your ideas with them, then someone they can possibly not cater to. They will then refer to you. And if they can cater to them, great. Then you did them a service, and you can feel good that you did that. Either way, it's a win for one of you. And it's usually both of you. Right. I mean, you feel good for helping someone else out. I'm going to put somebody on the on the on the spot here. Adam, I'm curious about what your go to marketing scheme is, you know, being the one with the golden mike and being on the yacht and all, we got to hear what your strategy is.
Adam Wynns:
You just you just said it. So it's referrals. So I'm a very results based person. I do a show and it's about the math and science of getting richer and what that really means, is it's just like the definition of success. What does that mean? You know what is richer mean to you? That's your own definition of it. But there is a math and science to all of it. And on the marketing side, I find the science of it is actually having a real result, not just talking about it or saying it. Having people actually experience it to see it for themselves. And then after they do that, they're going to tell their friends, their neighbors, they're gonna want to get everybody interested or wanting what you're doing because it's working for them. So you've got to have the great product that works with the results. And then you time that with really working with people who will speak kindly of you because they're they're grateful for what they've got in the product. So if you're if you're selling a junk product, you're not going to get a lot of those things. So you have to be very careful. I mean, if you're just starting out and business picking what that product may be and, you know, if it's your own product, dedicating yourself to perfecting the product and the results so that when you do have clients, they will experience and they will have a very great experience so that they can actually tell others about that experience. So it's referrals, referrals, referrals.
Brian Kelly:
Fantastic. Anyone else have input into this? This is, I mean, live video collaboration and referrals, all very powerful, all very current. Christina, what have you found to be your go to when it comes to marketing? What's the best form. I can think of some more, but I'm not going to give them away. This is like being in a class. You're next.
Christina Catherine:
No problem. I like this. I really love this question because marketing is something I'm really interested in and passionate about. And I've done it for so many years. I would say, like Erin said, with collaboration, collaboration is amazing and it depends on your business. If you are a primarily online business, your marketing is going to be very different than if you are an in-person business where you serve people face to face. Right. If you have a brick and mortar business, you're going to do things a little differently. And I've been in both sectors and they both are very unique and different. And when I was doing a particular niche that required me to find local clients, I had immense success with networking locally, and that was a form of collaboration. And I would find people in that networking group that were offering a complementary service or product to what I was selling at the time. And we would get together and have events, we would do advertisements together, we would put out marketing videos together, both online and in person. So that was really effective for me. But then when I had my online business where it was only clients found online, then I changed my strategy. And like Toya said, I was doing live video and I had to learn to do that. I had to learn to get past a lot of insecurities and learn how to talk to a little camera in my house. That's a challenge. Those are hurdles to overcome, especially as an entrepreneur and especially as an entrepreneur who might be a little introvert, admittedly, that can be a big challenge, but overcoming that will lead to so many great opportunities. You can take that live video and re-purpose it to Facebook ads, you can re-purpose it to YouTube, to your Facebook page, to a blog. You can take the transcription out of that livestream and make a blog or social media post. There's so many things you can do with that. So I have used all of these things and they all work really well. I think it just really depends on you and your business and what your goals are.
Brian Kelly:
Wow! you said a lot of golden nuggets there. All of you did. And Nakia, you're up next. But real quick to touch on that networking in person. This is something I stopped doing for quite some time. I've been to networking events, you know, seminars, entrepreneurial events where you have anywhere from fifty to five hundred in the room. And then, you know, you have the breakouts where you go out in the hallway, you have your breaks and that's when you do networking. And here's an interesting thing, I think all of you will really lean in on this one because you're all in the video space. Here's what happened. I'm transitioning from being a certified personal trainer into the automation master, which is completely different. I'm in the tech field now and I recently this year went to a networking event that I... and I hadn't been in, gosh, how long?...A long time. And that inevitably came up where we're in the hall, we're in a circle and that inevitable question came up. They looked at me and say, "So, Brian, what do you do?" And I'm thinking at that moment, I'm like, "Oh, crap, I don't even know what I'm going to say here" because I'm not really... But I did this show while I was a personal trainer just for the 'building my platform' part of the business to be, you know, to get out there, exposure, and it easily transitioned into what I'm doing now. And it just came to me and I said, I looked around everybody in the circle, you know, they kind of huddle like it's a football game and all and it's always in a circle. And I looked at the individual that asked me the question. I said, "Well, what I do is I interview entrepreneurs, successful entrepreneurs such as yourself on a live video show. I livestream it to nine platforms simultaneously..." And I didn't get the rest of it out at that moment, I'm not kidding you, everyone in the circle grabbed for their business card and put it out in front of me. What does that mean? That means every one of you has a incredibly powerful lead magnet that may have nothing to do directly with what it is that you do for your business. Isn't that cool?
Toya Glenn:
Great point. Yes.
Brian Kelly:
So it's like being on the Yellow Pages, right? But no one's seen you. But now if you're going out... So I'm like, wow, that was.... and then what was really interesting is about a month later, I normally don't go to events, but I was supporting two friends, one at one and one or the other. And they are dear friends, so I'm like, I'm going to go. One was in Southern California and the second was in Las Vegas. The first one was all a group of women, in a little huddle, the second one was all men. Same question came up. Same answer. And guess what? Same exact result. I am not kidding. Business cards. I mean, they couldn't. One guy almost tore his jacket, he was getting to it so fast. I mean, I was like, "Man, I'm on to something." I didn't try. I wasn't trying. So take that to heart for marketing. Networking is still very powerful, whether you're online or not. And that's the thing I learned. I would rather, back in the day, be online versus seeing people in person because I can affect more people. But really, can you? If you're not personally making that connection. Both are just as powerful. So keep that in your marketing tool belt. That's so I just had to lean on that question a little bit. So great input, Christina and all of you and Nakia. I haven't forgotten about you.
Nakia Whittaker-Woody:
I agree with everyone in there. I personally am introverted and I have been dealing with some imposter syndrome issues. So I personally make it a point to go to an in-person networking event once a month. I also engage in Facebook groups. All of my business comes from collaboration and referrals. So that's how I've been marketing.
Brian Kelly:
And so I would like to officially hereby declare you Nakia, no longer an introvert.
Nakia Whittaker-Woody:
All the time when I am nervous, all the time.
Brian Kelly:
You're cured. It's OK. You're a human being. We are. OK, let me help you with this one, because we've all been through this. Every one of us has been through this to some degree or another. The reason I say you're not one, you're here right now.
Nakia Whittaker-Woody:
Yes.
Brian Kelly:
I'll tell you, a real introvert, would not have even thought of coming on here. Not even not pondered it. But the thing is that how many of you remember a guy named Johnny Carson, by show of hands? How many of you do not? And that's OK. Well, good. I've had so many people say no. So you all know he did a... i'll do this for everyone else watching, listening. He was the face of The Tonight Show that did turn into Jay Leno, then to my man, I can't remember his name. Help me out.
Nakia Whittaker-Woody:
Jimmy Fallon.
Brian Kelly:
Jimmy Fallon. I don't know why I get stuck on that. I love that guy. So Johnny Carson was and it wasn't the very first, anyway, he did this every single night. His job was to go on stage in front of millions of people on television. Millions. There was no Facebook live back then. There were no text messages. It was a lot more frightening back then to expose yourself because it wasn't the in thing to do in the day. And he did this for I don't know how long? A couple of decades, every single day. And he admitted standing behind the curtain before they called his name. Before Jim McMann or not, Jim, what's his first name, Jim is a football player, Ed McMahon.
Adam Wynns:
That's WWF.
Brian Kelly:
It's always say here's Johnny. He admitted every single night he was nervous as bagibbers and he did this for a living. So be OK with it and own it. That's for everybody here, that's for everybody watching, that's Everybody listening or reading for all that re-purposing that you're talking about. Christina, great input on that. So you're OK. You are not an introvert. And I would love to see you now say "I am a wonderfully blossomed extrovert" When you talk to people because you are. From my vantage point, you are not an introvert. What are the rest of you that don't know her think? What do you say to that?
Brian Kelly:
Nothing?
Nakia Whittaker-Woody:
I've been very quiet the whole time. i'm letting everybody else talk, so...
Nakia Whittaker-Woody:
We're taken turns, Nakia.
Brian Kelly:
Being respectful.
Toya Glenn:
Another introvert friend of mine mentioned that for some, for whatever reason, what video is on video? You just talking to...just talking to the computer. Such a good video.
Brian Kelly:
Yeah, you know, there's different techniques to calm the nerves and those are good. You're gonna have... do you think I had nerves coming on here with five people I never met? Hell, yes. But you know what? They were positive. I was so pumped. I was out there talking to my wife right before I went on. And she's you know, I was saying, "You know, I don't know." I just wanted to do this. I could have just like done a watch party from a previous show because I had to cancel it. I thought, that's not going to make... that's not gonna help me grow. Someone was talking about that, where we want to get out of our comfort zone. They didn't say those words. But it's important to get out of your comfort zone each and every day, multiple times every day, or you won't grow, right? So I did this with absolute excitement when you guys started saying, I want to do it, I want to do it, I was like, "Yes." And I just knew because you guys raised your hand and gals, that it would come out kind of like this. And Erin and I talked right before and I thought that was the right thing to do, because you're all amazing. So thank you for playing with me and and everyone else in this little sandbox we call The MIND BODY BUSINESS Show. It's phenomenal. Now, I want to go around the horn because we do have a little bit of time and there's no time limit on the show. But I know some of you are, you know, what is it? Nine thirty almost like the boat man and Christina. But no, not Christina. Erin is over there and Toya, not Nakia and everyone else watching it live right now because it's so riveting, they don't want to go to bed. I love it. Let's go around the horn. Let's start and let's just around the horn with Miss Erin Strayer. If you wouldn't mind briefly, let everybody know who it is that you serve, why you serve them, and then how can they connect with you and take it to the next level if you are a match for them.
Erin Strayer:
If I'm a match for them? I'm a match for everybody that wants to grow and have fun doing it. Yeah. So I... recovering corporate's and entrepreneurs hire me, really, when they're stuck and they want to take their business beyond the basics. What I find is most of them are pretty indecisive. They're held hostage really by fear. A lot of people are in that same category, whether they're stuck in a specific space in in their business. And really it's fear that's holding them back from crossing the line, go on to the next level, hitting the next mark on their and their pay in their pay back pay grade. They've settled. Right. This is comfortable. They've settled. They're OK with a C plus average kind of mentality. The balance really, instead of finding harmony. You know, when you find in a scale and you feel like you're balanced. But as soon as you know, one grain of sand goes one way or the other, well, then your balance is off. And so if if we focus on really being in harmony instead of balanced, then a lot of times you we can scale quicker and faster and overcome our fears and stop being indecisive and really start setting some attainable goals and plugging gaping holes in our businesses where really money is passing by us. And I know Adam would love to talk to those people who are walking past money on the street and help them help them like do a little bit something extra with their money. And really, bottom line, I'm a peak performance scaling strategist for growth minded entrepreneurs to take their take their business to the next level and really up their ante. And out of that also has come the need, want and desire to tell stories about these amazing, amazing entrepreneurs that are have discovered a new, better, different way to do business. And their stories are spectacular. And there came my show... my show emerged really out of my personal need to tell my story and I was so new in the online space that I didn't have the requirements that most shows have to come on board with them. And I kept hearing, no, no, no. And a very, very dear friend of mine said, I love you, Erin, but I can't hear you complain anymore. So you have a choice. You have two choices. You'd need to stop complaining to me about it and you need to figure it out. So you have a month to figure out what a show looks like to you. And that was almost three years ago.
Brian Kelly:
So that's a kick in the butt right there, isn't it?
Erin Strayer:
Yeah, that's a really good friend.
Brian Kelly:
That's cool. You know, so many entrepreneurs, probably everyone on this panel right now, we've all been through that period of stuckness. We can't get out of it.it's like "So how do I get to that next level? My God tried everything. I worked so hard." And often the answer doesn't come from within. It comes from someone like Erin who can look from an outside, you know, outside of your house looking in the window to say, oh, well, I see, that's wrong. And your couches, you know, it should be over there. And, you know, you've got to let your rug is it needs to be clean. You need to take care of that. They live in it every day and they don't see that because it's the same to them every day. Same with business. Yeah. And so Erin can be that. And she's she's a hoot. So what a kick in the butt. I love Erin. You're like you might BFF instantly. So definitely reach out to her. We had her site up on the screen there earlier. It's ErinStrayer.com. Yea E-R-I-N-S-T-R-A-Y-E-R.COM instead of doing that. Here we go. But that's for the audio as well. Thank you, Erin.
Erin Strayer:
Thank you.
Brian Kelly:
Up next, we will go around the horn to the muted, beautiful Christina.
Christina Catherine:
Back.
Brian Kelly:
She's back. What do you do? Who do you serve? Why? And how can people get in touch with you?
Christina Catherine:
Well, I have done so many things over the past few decades. I have been in the corporate world, sales and marketing, management and advertising. And all the while I was always doing something creative. I'm a creative innate at heart and by nature I love doing crafty things, artistic things, but because I have that business mindset for me, I always wanted to monetize everything that was a hobby for me. So I have been doing that for a couple of decades as well. And did that through lots of different niches. And because of those two worlds, I am now at a place where I want to bring them together to help people who like me were in that creative space, making things, maybe selling them online or offering services, whether in person or online. Those creative solopreneurs just like my website. People who are wearing all the hats in their business. They are an island unto themselves a lot of the time. And so things don't always come naturally, especially with creatives who are really good at being creative. They love that part of it, which is why they're in business doing the thing that they love. But oftentimes what's missing from that is the business side or all the fringe things that are sort of the grunt work or the tasks that they have to do day to day. So with my knowledge of both of those things, my desire is to help creative solopreneur sort of fill those gaps and help them push through their business in all the tasks that you have to do,but then also because I know as a creative solopreneur myself, that in order to achieve a certain income level or to achieve just a consistent income level, you have to be either finding money from somewhere else or making more products or offering more services. And you do hit a threshold. And any creative who's in business selling what they make or the services they offer will tell you there is a personal threshold. They can only offer so many services that make so many products to sell online. There is a cap. So then what does that person do to create a more sustainable income so their business can last for years to come? And there are some strategies I've developed, some things I've done in the past for myself to help fill those gaps, which are things like write e-book tutorials, teach in person and online and things where you can monetize what you know, basically instead of constantly having to work, work, work in order to try to make money in the thing that you love to do. You can take what you know how to do and monetize that. And so that's really my focus right now is to bring that opportunity to other creatives, especially creative solopreneurs like me who are wearing all those hats in their business and just need that push, that help, that support. Somebody to come along with some strategies and solutions for a change.
Brian Kelly:
That's amazing. And I love the fact that you... cause the creative space. We've all met creatives and it's hard to get out of that head and get into the minutia of running a business.
Christina Catherine:
Yes, absolutely.
Brian Kelly:
It's great you're out there to help them. And what a great idea. And this is actually a phenomenal idea for everyone out there. And that is we all have great experiences. We all have great talents that often are unique to us. Not always. The thing is, is we know how to do things, certainly in ways that nobody else does that could be beneficial to others. Why not get that information out there by way of like the use of information products.
Christina Catherine:
Yes. Absolutely. It's a great way to make a supplemental income. It really is.
Brian Kelly:
It could be primary income. Literally.
Christina Catherine:
It could be. Yeah.
Brian Kelly:
Because you can serve, you know, if you're creative, if you're creating physical art in that in that specific case. You can only create so much even with a team. If you do an info product, you can serve hundreds of thousands of people instantly on the Internet as long as you get the reach. So yeah, it's a great add on. People love information. That's why YouTube is so phenomenally powerful. And you know, you see all these how to videos. Those are the ones that are going viral. Those are the ones are getting the thousands of views. Like I want to know, i think it was Adam's channel has a lot of views. I was checking him out. Yeah. I stock each and every one of you as much as I could before we came on. You better believe it. Speaking of Adam, guess what? The golden microphone you are up next, my brother. So what is it you do? I'm deeply curious.
Adam Wynns:
Yeah,
Brian Kelly:
Being that you're floating around in Florida. What is it you do? Who do you serve?
Adam Wynns:
OK.
Brian Kelly:
And how's that working for you? Give us more about that. How can we...
Adam Wynns:
Well, it's working great, so...
Brian Kelly:
Good, good.
Adam Wynns:
Who we serve and who myself and my team serves is we serve successful people, OK? And we serve people that after you have made it and made that money, my primary job and my primary function is to help you keep what you've made. And that really is a challenge for many, many entrepreneurs because we're attracted to shiny things. We all are. We're attracted to the yachts and to the lambos and to the big houses. And through that course, we haven't been really... through life in school and wherever we've been, we haven't been trained properly in how to manage those, to make them work for us and have an income source for life, so we serve entrepreneurs. Let's think of it as an ERA, an entrepreneur's retirement account. OK, we serve entrepreneurs and people who have already gone the step from just getting started to they've accomplished something. They've saved maybe they've saved a hundred thousand. Maybe they've. And that's a big accomplishment. You'd be surprised that the numbers of how many Americans haven't saved only one hundred thousand dollars, Okay? When they say things like retirement, you need between five and ten million dollars to retire successfully over time. And, you know, without working. So it's my job to educate people and educate entrepreneurs and help them have a better life by having more knowledge, more access to technology and really show them the way and teach the things that we should have been taught in school. Most of us haven't been taught. And then provide some solutions if it's just too much work for them. So we've got every aspect of it from, you know, A)- serving and educating people if you'd like to do it for yourself. We serve clients and we do everything for them. There's at the end of the day, we serve anybody who wants to be helped. So if you don't have money and you haven't made it yet, I serve you by telling you that you need to start saving. And I'm going to give a little nugget here, which I think is huge, huge, huge, especially on the wealth side, because it's not only about wealth. We've got health, which is way more important than wealth. That's the health is the new wealth, then we've got love and relationships. But on the wealth side, which is primarily how I serve directly, but you have to be again, as Christine mentioned before, you have to be balance for us to work with you. So we're very choosy in who we work with and we want to make sure that it's a right fit for everybody. But you have to be very balanced in that. But one little nugget here is that save half of what you make, OK? Don't don't go for the Lambo, don't go for these other things that you may think you want or you need, save half of what you make and then you got 50 percent over here. Cut that in half and save that, too. So you're really trying to live off of about 25 percent of what you make and have enough and keep saving and saving and saving because life is all about time, compounding and growing and all of this, everything everybody talks about takes patience. You know, whether it's you, you've got some type of, you know, you're an introvert or you've never started a business before, your business is really great and you want to grow something. It's really about patience and understanding and taking the time. So I serve anybody willing that has the patience and that has the time that wants to make a difference in both their health, their wealth, love and their relationships.
Brian Kelly:
Love it. Thank you so much for clarifying. And we had the website up there for a good amount of time. So WallStreetWinning.com is how you can reach out. Work with Adam, see, just you can tell he's a pretty approachable guy. He is a pretty nice guy. Hopefully he's like that in real life, too.
Adam Wynns:
Absolutely. I give my direct telephone number to everyone. So if you want to reach me, you're not going to some big name brand company. You're actually able to speak with me and my entire team and get us directly on the phone. We're very approachable. It's very important to us that we have that relationship.
Brian Kelly:
Phenomenal. Phenomenal. Thank you, Adam. Fantastic. And I love the one part you said. I loved all of it. But there was one that jumped out at me is that you're choosy with who you work with. And that's a nugget in its own right. For many, especially those just starting out where every single client is like gold. "Oh, my God. I've got to make some money." And so you're willing to take people, you know, deep down you should not take on as a client. And then there's times when you take on a client that seemed good at first and then, no, not too far. And you're going, oh, my God, this is a cancer to my business.
Adam Wynns:
We've all done it.
Brian Kelly:
Yeah. And it's OK. And it's not just OK, it's vitally important that you get in the habit of firing your clients that aren't working out. Say "Look, you know what? I'm gonna give you your money back, whatever the deposit was, whatever you guys agreed on. I can't do this. I'm gonna move on. Maybe I have some connections. I will need some connection depending on the issue. But look, it's time to cut the cord and move on to someone who is ready, Who's ready, because those are just..."
Adam Wynns:
We interview, we do psychological tests and they have to be healthy because otherwise, if they're, if anybody has an issue in their life, it's kind of like when you get a birthday present that you don't like, your first instinct is to return it. And when you get something in your life, like a health issue or, you know, some kind of psychological issue, your first instinct of most humans is to give it to somebody else. And the last thing I want is anybody else's problems. So we really screen people and make sure that they're people that I would like sitting right here next to me and we'd have a great time together. And we're all a family.
Brian Kelly:
And you got me nervous, if you're doing a psychology test, I don't think I'm going to call you now because I may not pass, I'm kidding.
Brian Kelly:
Oh, yeah. You'll pass for sure. You're a great guy, Brian?
Brian Kelly:
We have fun, too. It's okay to have fun in your life and in your business. And so Toya and Nakia, which of you would like to go? Just kind of do this in tandem. One of you talk. I'll bring you up. No one wants to talk. I'll bring you up. Toya's raising her hand, she's ready. Here we go. What is it you guys do together and who do you serve? And how can we get in touch with you to take it to the next step?
Toya Glenn:
So first, Adam, can you pass me the golden Mike? I love it, Mike. So you know, me and Nakia are partners. So I'll tell you about the services and she'll tell you about the platform. OK, Nakia?
Nakia Whittaker-Woody:
Yeah.
Toya Glenn:
Right. OK. So first of all, it can be simple. Like doing this business thing can be simple. But you need a team. You need to collaborate. So after you strategize with Erin and Christina, after you've strategized with those ladies, then Nakia and I can help you work with the business backbone. We like to collaborate. We like to help you after getting that strategy. We could help you to implement whatever needs to happen to automate processes. One thing that we really like to do, because business is always come to us needing help with, is a number of the social media is really managing it. To ensure you are consistent. Because as we most of us know, consistency is really the name of the game on social media. So we're the business backbone. We are your virtual assistants. That's what we do. We can help you get everything together. So you're not around crazy trying to do everything. We recently had a discovery call with one of our potential clients, and she just cursing and tried to grab all these phones, and texting and needing her... she didn't send out her PR report, She didn't know the obvious things. But once we started to talk, we explained how simple it could be, you know, when we came in and we helped her right away. So what we like to do is to help you get things simplified by being your team collaborating with you.
Brian Kelly:
All right, Nakia to you have anything to follow up with that.
Nakia Whittaker-Woody:
No, I think she contributed all she covered it well, we do offer administrative services as well in addition to the social media, so we do do that as well. But I am going to talk about GoKiss.Social, which is our social media platform. It is basically management software system to help you with your social media. So you would use it to schedule out your social media. It has a gallery in it that connects to your drive or your computer where you store your graphics so that you don't have to constantly be looking for where your things are when you're posting things. It has a hashtag generator. It has lots of different features. I think it's really cool. It has helped me tremendously because I am in charge of content for the Facebook group that we have to have two hundred and fifty people in it and I use it twice a month, twice a month and schedule my whole month. So it has taken my social media completely off my plate so that I can manage our clients.
Brian Kelly:
I love that whole concept because I've sure you know how you're getting these, all this advice from everyone saying, well, Facebook is the place, build your Facebook following and no one comes. YouTube is a place build your YouTube following. Then one comes, well, it's on LinkedIn. LinkedIn is the place. Go get that built. I'm like how do you pick one number one, let alone cover all of them. And what you. Sounds like the two of you do is help to bridge that gap and do that for them and help to hit different platforms that they need. And you could probably scale them with your various fronts and services that you offer. Because I have apprentices doing that for me this very moment. You know, they're heading Facebook, YouTube, LinkedIn, Pinterest. I was doing Pinterest for a little bit. And so it's a vital thing. And you really piqued my geek needle there when you said that this is a kind of a software GoKiss.Social. So I'm definitely gonna check that out and see what you guys have under the hood. You guys are amazing. You're wonderful. We hit everybody, Yes?. Is that final? One person, whoever is first, One final word of advice for anyone watching who's trying to become successful. Raise your hand if you know, there it is. Oh, it is the extroverted one, Nakia. All right. Yeah.
Nakia Whittaker-Woody:
The plan of where it would be to just start. Don't worry about someone else's journey. Start your own journey. Let it be for you and get what you want out of it. Just start.
Brian Kelly:
That is phenomenal advice. Yes. Hi five
Erin Strayer:
Nailed it.
Christina Catherine:
Yes. Yes.
Brian Kelly:
Perfect. Perfect. Well, I have to say, I truly appreciate each and every one of you for coming on such short notice. Once again, some of you, it's really late right now. Adam from the boat, Toya from East Coast and Nakia and Christina from good 'ol California. Erin from Michigan. You all are now, whether you like it or not, your my friends. And so it's like family. You can't get rid of me. Thank you. Obviously, you guys are amazing. What we're going to do is we're gonna close out this show because we went over a little bit of time. But that's okay. It's not a radio network. We can go as long as we want. So another two hours. Good with you guys.
Erin Strayer:
Are we going to sing?
Christina Catherine:
Sure.
Brian Kelly:
We can sing. I'm not gonna.
Toya Glenn:
(Sings)
Brian Kelly:
Good, somebody with talent can sing. I'm not going to last for sure. All right. Thanks so much one and all on on behalf of these wonderful, amazing people all around me. This is Brian Kelly signing off from The MIND BODY BUSINESS Show. We will see you again next time. Good night for now. Bye bye.
Announcer:
Thank you for watching and listening. This has been The MIND BODY BUSINESS Show. This show was Brian Kelly.
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Expert Panel
Join us as we invite an entire group of Guest Experts, including Adam Wynns, Christina Catherine, Erin Strayer, Toya Glenn, and Nakia Whittaker-Woody. These entrepreneurs bring a wealth of experience and expertise in areas such as Investing, Customer Support, Monetization, Growth & Scaling, Trading, Virtual & Personal Assistant training, and much more.
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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