Special Guest Expert - Adrian Shepherd
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success are just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show! Oh, my goodness, I am so excited. We have an amazing guest coming to us all the way from Osaka Japan live, here tonight in just a moment. I cannot wait for you to meet him. Getting to know him myself before the show and I got to tell you this is an amazing gentleman and he's going to bring a ton of value. And, we might just have a little bit of fun to boot. Would that be all right? I think that would be good. All right. The MIND BODY BUSINESS Show. What is that all about? For those of you that are new listeners it is all about three pillars of success. And the thing is, I have started to recognize over a course of time in my life as I began focusing on those entrepreneurs and business people that were successful - when I began focusing on those people I started realizing, that there were three things that kept coming up over, and over, and over again. And it was like patterns, patterns to success. And when I realized by talking to them interacting with them taking seminars and workshops with them speaking from their stages working with them side by side that these three things are what you see this show is named for. It is mind, body, business. Mind - that is all about mindset. Those with a rock-solid, powerful, unstoppable mindset tend to be the ones that are more successful than others. So, those who are successful that I studied, that I worked with, had all of them, to a person, a rock-solid mindset and there's a beautiful science that can help you develop that if you don't have that already. And that is called Neuro-Linguistic Programming or NLP for short. We may not dive too deep into that if at all tonight we cover different topics each show. We're definitely going to go down the trail of business for sure. Body. Body What is that? Well, successful people take care of themselves. It's just true. Not, don't see every single person on the planet that you look at with the eyes of they're successful because they are rich. There are some that really don't take care of their body. We know who they are, we can think of a few right now. But, predominantly - those who I focused on, they all did. They cared about their bodies who took care of it. They nourished it with the proper food, and they worked out the big, It's more than a four-letter word exercise. And the thing is, the mind and body, they are a team and even more importantly the mind and body are your team. And then let's add to that one final component and that's business. So, folks that I've noticed that were successful over my years, were masters in not just the mind, not just body also in business and business itself is multifaceted isn't it, it's sales, marketing, systematized, team building, scaling. All those things so, these people that I met that were highly successful. And studied from, all had mastered all of the areas of business. Now, look I get it. We only have certain talents only certain God gifts and talents by mastered. They either them self-had the talent in certain areas and, they also delegated to those who did have the talents in the areas they didn't. And that is a form of mastery in its own right. So, they had mastered mind body and business and that's the purpose of the show is to help you and to show you entrepreneurs successful and maybe not successful yet to take it to the next level. And that's what it's always about is striving to the next level, no matter where you are, you could be on top of the world successfully. There's always more, there's always more. That's the beautiful thing about our life on this planet. We get to continue to improve to the very end. That's what makes it exciting. And I remember not it was many years ago actually. Now, it's getting to be more and more as time goes on, that I had a mentor. I was actually in his office in the East Coast. I was flown out there. We had a deal to discuss. I flew me out there pick me up in a limousine. It was a wonderful experience. I sat in his corner office, giant office, bigger than most people's apartments. And I was there for two days, two full days and I just I remember during one of our conversations kinds of casual I was sitting on the couch in his office and he was talking to me standing up and he said Brian if people only knew. If they only knew if they just did this one thing, if they just did this one thing, they would all become rich. And I remember thinking well I'm ready, the students here come on teacher what is it? And so, at that moment he turned around and slowly walked back to the wall behind him, and there was a cabinet from floor to ceiling with two, two doors. And he went back grab both handles look back at me and opened them up. And what I what he revealed and what I could see was very similar to what you see behind me right now. It was shelf, after shelf. After shelf of books and we're not talking just any books. These were very focused. It was on personal development. It was on business finance anything and everything to help him to succeed. And the interesting thing is at that moment, I'm watching him in utter disbelief. I kid you not. I'm like serious this is your big secret to becoming rich and successful, reading books. Anybody can do that. This is my internal thinking going on. So, what did I do? I absolutely ignored the sound advice. Big, big mistake at that moment and literally did not read a single book for years following that, that eventful moment. Thankfully, thankfully I continued working with other successful entrepreneurs and business people and it came back full circle. I was working with a gentleman and speaking from his stage very often, working with him on a daily basis. And I remember being in his place one time and he's walking in with headset on, that same how what he doing? And he kind of lifts it up. He says I'm listening to a book. I said wait, what? You're listening to a book? Yeah. I said well. How did you do that? And so, this was several years ago, and he said well it's through this app called audible. I said I'll check this out. And so, I did. And I'd begin I realize the moment I started listening that I loved to learn in this modality of audio, versus, reading a physical book where I would literally drift off, I get tired and fatigue my eyes and start hurting. I didn't enjoy reading that much, until, I was shown this amazing app called audible. So, I started reading voraciously by listening to books on audible and a beautiful thing about audible one of the things they provide. Is the ability while you're listening in real time to just tap a little icon? And when you do that, it instantly stores what's called a bookmark much like a physical paper bookmark you would slip inside of a book where you last read, where you left off. Well, this way I can store multiple bookmarks and then go back, later and go directly to those bookmarks and listen in again. So, now instead of reading a book, multiple times more than once, from cover to cover, I don't have to read it cover to cover once, and in subsequent times I can go back and just visit the bookmarks for the highlights that I knew had impact on me. And for me. And so, what I'd like to do tonight as I do on every show is share one of those specific bookmarks with you. And this has a lot of meaning because it's right down the alley of what our very special guest Mr. Adrian Shepherd and I are going to be discussing this evening. So, to that end I'd like to Segway over to a little segment appropriately named bookmarks.
Announcer:
Bookmarks for to read bookmarks. Ready, steady, read bookmarks brought to you by ReachYourPeakLibrary.com
Brian Kelly:
Yes, Reach Your Peak Library and by the way, for those of you watching, listening. Whatever, your mode is right now because this is syndicated all over the place through live video now, recorded video later and through podcasts audio only all over the place. If you're watching or listening no matter live or recorded, please stop what you're doing and get up a pad of paper and a pen and start taking notes. I cannot implore enough to you the importance of doing that. My mentor taught me this and I didn't used to take notes either that many. And once I started taking notes my retention went way up. I continued to retain the information and it's a habit, I have to this day. In fact, I will be taking notes during this very show that I am the host of, and I will show that to you later. So, take notes. You can be on your computer if you're watching on computer. Pull up a notepad or whatever your, your application of choices and just take notes. And by that, I mean, stay with us. We're going to be talking about resources as we go, and rather than you know, succumb to that desire to go check it out right then and there. Just take the note write it down. ReachYourPeakLibrary.com and later after the show go check it out. Definitely. So, really quick ReachYourPeakLibrary.com what it is, it's a Web site, I personally put together and it is basically a compilation of all of the recent books I've read, that have had profound impact on me one, way or another personal development, business finance. The very thing that the gentleman who opened his cabinet showed me. I'll bet many of these are were in that cabinet, and it just goes on and on and on. I think I have around 40 in this list and I actually am falling way behind. I probably have closer to 60 total that needed another 20. The good thing with this is, it's a one stop shop for you if you're either just starting and you're not. You don't know where to start reading or even if you have been reading and like well, I wonder what else is out there. I'm always curious for those that are voracious readers that are successful. What do you read? That's next on my list. I have several, set up that I've downloaded already in my audible app that are waiting to read. I'm just going right through them one after the other. And the thing is, I did this for you, not for me. This is a 100 percent for you. The entrepreneur the business professional that's looking to get ahead in life, because, I learned the lesson the long way, I should say the hard way the long way, I waited years to start doing this. No regrets. I have a pretty, cut up, pretty well I would think by reading many, many of these books and what I wanted to do is take one specific book, that I read that's on this list, that is really pertinent to our guests coming on. So, let's switch over that right now. So, as you're watching and listening get ready it's about a minute, about a minute in length, and I'm just going to play it. You're going to hear it. And go ahead and take notes as you listen to Stephen Covey from his book, The Seven Habits of Highly Effective People. Here we go. Take a listen.
Stephen Covey:
To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you're going so that you better understand where you are now, and so, that the steps you take are always in the right direction. It's incredibly easy to get caught up in an activity trap, in the busyness of life, the thick of thin things, to work harder and harder at climbing the ladder of success, only to later discover, is leaning against the wrong wall. It is possible to be busy, very busy, without being very effective. People often find themselves achieving victories that are empty, successes that have come at the expense of things they suddenly realize were far more valuable to them. People from every walk of life doctors, academicians, actors, politicians, business professionals, athletes, plumbers, often struggle to achieve a higher income, more recognition or a certain degree of professional competence. Only to find that their drive to achieve their goal, blinded them to the things that really mattered most and now are gone.
Brian Kelly:
Isn't that, so true of so many of us. Yours truly included at times you know, we get so caught up in and just being busy, without a real focus or outcome in mind, and we think that we're achieving a lot because we are, busy. You know, I'm so busy. Well that was like held above your head like a trophy of some kind. Like it's great to be busy but, it's not great to be busy unless, you have laser, focus on what you are trying to achieve at that moment, and why I'm so excited about this passage, this bookmark, is that our guest who's coming up right about now is an expert, in productivity and time management. So, I cannot wait. In fact, we're not going to wait any longer. Let's bring on our special guest expert.
Announcer:
It's time for the guest expert spotlight savvy, skillful, professional, adept, trained, big league, qualified.
Brian Kelly:
Yes, and there he is ladies and gentlemen the one, the only, Adrian Shepherd. All the way from Osaka, Japan live with us right here and now. How are you doing Adrien my friend?
Adrian Shepherd:
I'm doing well thank you Brian.
Brian Kelly:
Oh fantastic. Thank you so much for joining us from way, across the pond. So, excited to have you here. Real quick what I want to do is give the folks a quick background about you for those that didn't read his bio on all of the many areas that I put it. But, in my team, Adrian Shepherd started his career as an ESL teacher in Japan that stands for English as a second language. I looked that one up. I did my homework there Adrian. But, today focuses on consulting with individuals and companies on productivity. His background in education, helped him develop the one bite time management system, which is a revolutionary new system based entirely around simplicity. I love the way this man thinks, small bites that people can digest easily. Adrian is based as I said at the opening of the show in Osaka, Japan. It is about, ten forty-seven in the morning, as we do this live. And really quick before we jump in, I apologize it's kind of a tease right Adrian, but I wanted to let everybody know, that at the end of the show stay on to the end of the show. Why? Because you will have the opportunity to win a five-night vacations day at a five-star. Lots of fives Mexican resort all compliments of our wonderful dear friends at power texting.com. Jason and Rhonda. I love them to. Infinity and beyond, I guess. Try and think of something different. So, with that Adrian man. That's a cool quick intro about you. We're going to get deeper and deeper into what makes you tick and on that note. Maybe, we start there where you know. As an entrepreneur as someone who is out there basically starting on their own and then ultimately building and scaling your business you know it can be a daunting task and it takes a lot of drive. It takes a lot of motivation, it takes a lot of perseverance, it takes discipline, it takes a lot of really cool things. And I was curious with you Adrian like when you get up out of bed, you know, and you get up, you're waking up, you're rubbing your eyes, your feet hit the ground. And then it's go time. What is it at that moment or maybe, shortly thereafter after you've kind of cleared the cobwebs, that you feel is driving you to take the next step in growing your business and helping more people?
Adrian Shepherd:
Great question Brian. You know, you said that the entrepreneurs journey is sometimes tough. And you know, there's no joke about that, because, I mean, when you decide to go down the entrepreneurial path one word resonates with me and that's the roller coaster I mean, you'll have days where you think you're on top of the world and there's days when you know, you just can't get do anything right. And it can be frustrating. And so, one of things you need is a strong mindset and a positive mindset. So, for me actually it's not that hard, because I think of always one number and it's a very important number for me. Is always changing, a number for me, today is five 2145. And what is that? Well, that's the amount of days since my life was almost taken from me, and in the tsunami that hit Thailand in 2004 at that time, you know, I wasn't sure I was going to make it. And yet here I am. It's been almost 15 years now, and I, I feel so blessed and honored to be here and so for me that's where I start with. I just appreciate that. I have another day to be able to contribute, to be able to share ideas with people to, make a difference in the world, help my family to help my son with his homework, to see my wife succeed and see my clients do better. And really you know, that's for me. I just appreciate each and every day for itself. And that's one of the things I do first off, after that, I do a little light exercise, to really calm my mind and get rid of all the noise maybe that I have in it just I want to focus on something you talk about laser focus. Absolutely. You want to start that right up front to get your mind in the right mindset or frame for the whole day. And really that's how I get going.
Brian Kelly:
That's phenomenal, phenomenal. I love it. Starting your day off with gratitude. Wow! that's an amazing story. The tsunami in Thailand. Holy smokes. Yeah. That's something to definitely be grateful for to survive something like that. Absolutely.
Adrian Shepherd:
Yeah
Brian Kelly:
And I hear this very often of, very successful entrepreneurs like yourself and that is a key element. You know, the patterns we do what we talked about opening were Mind Body business and we're in the mind segment at this moment and that is, definitely one of them. So, if we chunk down and get more detailed, into each of those areas this would be one of those areas, that I see as a pattern of successful people just like you, Adrian and that is you know, starting your day and continue in your day within what we call an attitude of gratitude. So, right on point perfect. And then the exercise, to kind of shake off the physical cobwebs and it releases the stress. And it just starts your day so fresh and new and energy, minded. And on that note because, you know, I love fitness myself. If we dig a little deeper into that, in the fitness side of it, for you personally, how important would you say physical fitness is to you your business and also, your personal life?
Adrian Shepherd:
Wow! You know, in my youth I would say I would have said not that important because I just kind of thought, you know, my body was fine and everything was OK, but over the years I've learned that's unfortunate not the case because as we get older, you know, life takes its toll and our body definitely feels it. Last year, I actually had sciatica and that really was a pain, I never experienced something like that. And it took me months to shake that off and, I never want to go back there. You know, for me it's really the key, because you can only, I love this quote by Jim Rowe who I consider to be one of my mentors, even though I mean I got to talk to him once I'm on the phone but, I listen to his audio podcasts his podcast his audio C.D. and really read his books over, and over, and over again. And one of his quotes that he says is, some people don't do well because they don't feel well. And how true is that! I mean, when you've got a cold or the flu or you're hurt your leg. I mean, how productive can you really be your focus goes to that pain. You know, and so many of us don't do preventative care we do. After the fact. Care. So, after we have the injuries then we go to the doctor and say hey, cure me. Well, OK doctor can do so much but it takes time. Whereas, if you just took the time each day to just stretch and release those endorphins and you increase your chances, or you reduce your chances of hurting yourself and that's you know professional athletes know this. And, I think although, most of us on this lying on call today, are probably not professional athletes but if, if. I mean, we should treat our body like it's a professional. I mean, this is, the vehicle that we have to do everything with this goes down, everything goes down. So, you know, for me fitness has become a big part of my life. And, I do some martial arts. I do some stretching and I do a little bit of yoga. And it's definitely changed everything about my life and my business.
Brian Kelly:
It only changes everything. That's all. Yeah, I agree. That's fantastic. It was like you were the billboard of my company right there. Thank you so much. That was phenomenal. And, I love the quote that you just brought up with Jim Roan some people don't do well because they don't feel well. And that's again, and you're just you're sticking it in different words about the mind and body being a team. So, in this case you talked about the body not feeling well. So, when that happens that affects your mind. It's directly tied. Think about pleat. Well don't go back there. Remember a time but don't go there when you had pain somewhere in your body, and what that felt like to you emotionally because which I talked about Neuro-Linguistic Programming by one of the co-founders his name is Richard Bandler and he would say something to the effect of bad feelings, bad decisions which means bad results good feelings, good results. And he, at that moment, is talking about just your attitude in your mind and the programs you're running inside nothing at that moment to do with physical pain that is driving those negative feelings. It's all about feelings. The mind is the, it is the base, the baseline the cornerstone of everything in your life everything. And if your mind isn't straight, you're not going to go work out you're not going to exercise. It all starts with the mind. And this was an epiphany for me personally when I realized and learned this at a deep level, in my training with NLP I was like my goodness this is it. This is the key. And once I learned it, and then put it in practice everything started falling into place in unbelievable ways. So, I recommend everybody listening to, reach out and find someone that is proficient at NLP and get more information you can reach out to me or you can Google. Either way do it, either way. So, very on point because it's straddled you know it started with body, but it also helped me to remember to go to the mind as well. Very on point, would you consider you know, we talked about all these books, you know, and their importance which I now know is so important. My goodness, I had no idea what I was just scoffing at and shoving to the side thinking that hey I could just go to the library and check out a book for nothing. There's no skin in the game for me so that it can't be this easy. Well it is that easy. You just have to do it. So, for you Adrian, do you consider yourself to be an avid reader? And if you do, what book are you reading or what's a recent favorite that you just finished?
Adrian Shepherd:
Well, you know, I can totally relate to what you just said Brian about not really, realizing the importance of reading and when I was young, you know, in school I read because I was forced to and books that I really had no interest in reading and I as soon as I got out of that I was like OK I'm done. I don't need to read that much. I just you know maybe a few mysteries or Agatha Christie's which I really enjoyed but besides that I was like, yep, I'm done with that. And. When I was in my 30's, I ran into some business trouble. And so, I looked Frances and I didn't, I didn't have anybody I could talk to. And so, I thought you know what. I bet somebody has written a book about it. And so, I started reading and, I became a voracious reader. I got like you I've got a library of about 700 books all business personal, personal development self-help. And it was definitely mind blowing. The difference in my life from reading these books, you just, you know, realize so many things, that you know I mean, he's smarted these people have been there and done that and you're like wow. And just sometimes quotes that stand out in your mind, that just can change your life. There's a great quote by Harry Truman who said not all readers, are leaders but all leaders are readers. And I was like wow! When Tony Robbins mentioned that, I was like oh my gosh that is so true! I mean, you're going to you know a CEO's office and on the back wall you'll see books. Why is that. I mean it's a hint. And, just as you said you just got to do that one thing you've got to take the time, and you don't have to do it through book form, but you can do it as you said through order or through audio and articles and things like that. It's a fabulous way to acquire knowledge. I also like YouTube as well just to watch film. As for books that I'm reading. Well one book I just finished which is the fattest book that most people have never heard of. I was introduced to it by Dan Kennedy, one of his lectures and he talks about thick foot, thick face black heart. Can't remember the author's name. Ching Ming Chou or something like that. It's a difficult name for me but it's a fabulous book brings a lot of Eastern concepts to Western business and everything. It's really deep and definitely a great book to add to your success library.
Brian Kelly:
What was the name? Real quick thick face?
Adrian Shepherd:
Thick face thick black hair.
Brian Kelly:
Okay so thick as in not thin but thick.
Adrian Shepherd:
Yeah.
Brian Kelly:
OK. Just make sure I got that right. I'm right. So, like I told her buddy. I'm taking notes and taking notes because I want to beef up my library. Whenever you get. So, if I might interject Rook quick Adrian follows you watching listening when you talk to someone who's successful like Adrian and they give you a book recommendation get that book and read it immediately. Don't. I mean I'm going to go to audible right after this is over. That's what I do after every show when I get a recommendation from a guest. I'm on it if I haven't read it yet. I'm going to get it. It's going to be in my cue. I don't put it in my wish list. I buy it. It's a commitment. And that's another, another whole train for a whole nether day. But. Yeah. Thank you, for that thick face black heart. And you can just search and usually find it without even knowing the author name and just know it's a name it's hard to pronounce. You'll find it pretty easily then right. So fantastic.
Adrian Shepherd:
Well what book have next song is the third door.
Brian Kelly:
Mm hmm.
Adrian Shepherd:
And that's also an interesting take on success and what it takes to, be the journey of an entrepreneur and the setbacks that you'll come across. It's a it's a great book. Yeah.
Brian Kelly:
Yep and you remember that that one was by?
Adrian Shepherd:
No, I don't have a lot in common my brother because when it comes to the names and authors of books after reading so many it's like, yeah, just look it up on Google I'll find it. That's cool. Appreciate that. I'm going to check both of those out and I recommend everybody watching and listening do the same, do the same. See, here's the thing. You know this is where I learned the long way. What was. It doesn't take a ton of investment of money, to get the right mindset to get the right skills. You know, if you read something and you learn it, the next thing that most important thing to do is to take action and do it. Isn't it being to do it? It really serves no purpose. If you just read and learn elect the next step is do. And there's one more beyond that, one more that will solidify it forever. And that is to teach it. And so, you know Adrian coming from a teaching background knows this better than most. The second you teach something you now know it at a much deeper level. And it's almost an automatic. You know, just press the button and it's there. And so, learn to teach as a is the three steps to mastering the material of a book. So, do what you can to. And so, if I may a real quick. One of my things. One of my mentors His name is Mel Cutler by the way. One of my mentors who I worked with on stage spoke at his events. He was a master at this. He would read a book one evening and that next weekend would have a live event at a hotel. And he would teach on the topic. Amazing. And he did a phenomenal job. And you know he had everything ready PowerPoint. And he, he's just an amazing man. And so, that's one way you can do it set up a meetup of small meetings get on live, to do a Facebook Live just love yourself and teach. Hey, I just read this book I just wanted to talk to you more about what I learned from it. Simple. All right. That's my tips. I'm going to go off my soapbox. This is about Adrian. Let's see, what you know. You were sitting. You were there as in English as a Second Language Instructor. And then at some point something sparked in you and said: You know I think I'm going to start my own new business venture. What was it that ignited that spark? What, what, what took you down that road?
Adrian Shepherd:
You know, destiny, I guess. No, I mean, like most entrepreneurs I mean something happens. And I think what happens is they get frustrated. They get frustrated with either their boss or company policy or they feel restrained or restricted by what they're able to do, and how much they're able to help people. And they, they think to themselves you know there's gotta be a better way and I do believe this about everything in life. There's got to be a better way. You know, we can always improve. You know, I love this story about a man. I think the 19, I don't know a 20s who said that every great invention, has already been made, you know. And we can laugh about that. But you know there's always ways to improve. I mean, even the greats can always even get better. I mean, they're, I mean look at Federer and Sampras and all these famous tennis, players or basketball players they have coaches. Why? I mean, they're the best, of the best but they, they know that they can always get a little bit better and they need to work harder. And there's always something extra out there that can take them to the next level. And yeah, so, for me I just got frustrated and said, you know, it's time and it's not going to work here. And so, I moved on to, the franchise and I started there. And that went. That was great, but I just realized I want to make a difference in people's lives. Change is great, but it takes many, many years of serious time and money not money but especially time. And that's, that's hard. And I think the reason, I love productivity and time management is, I can go and teach for three to six hours on a topic and really make an impact in people's lives. You know, like that. Because simple ideas can be so profound. If they're as you said used.
Brian Kelly:
Yes, put into action absolutely. And I appreciate your talking about the importance of coaches, because that is a topic near and dear to me because, we all have this three-letter word that's lingering very heavily in us some, some more than others. For mine it's finally lightened up quite a bit, but it prevents us, from achieving success. We want and deserve, and that three-letter word is called ego. You know, we think we can do it all. Look, you probably could do it all. I'm not psyched about you Adrian. I'm everybody that's listening. You could probably do everything. You have the gifts the skills the maybe, if you got the skills, you can learn it and figure it out. I've heard so many people say, oh I'm going to go learn how to do that. Like Why? you don't really need to that takes a lot of time, find somebody who already knows how to do it, and either have them coach you on it or have them do it, delegated, but, but don't do everything and get coaching. Oh, my goodness, I resisted that for years. Just like the reading of the books right. And the moment I hired a coach. And interestingly enough he was in a similar realm as you Adrian in productivity and he pointed out these things that were so obvious, so, simple but so brilliant and they worked so monumentally well. I was like He's my best friend for life. It's, it's amazing what a coach because they give you a perception, a reality that you don't have. We're looking at it through tunnel vision, individually with our big egos and I can take care of this I can do it well yeah. Do you want to take seven years to complete something or would you rather do it in one? What is that worth to you? How much money is that worth to hire a coach pay a coach to help you pay someone like Adrian isn't Japan. Look he's awake. If you're if you're in America, he can work with you. He can work International. Look at this guy. He's got it together. I love it. I love it. I'm having a ton of fun. I hope it shows, that, yes. One topic we talked about, the difficulties of being an entrepreneur the struggles, the trials you know, you have to have really, really solid mindset to continue on. I mean, how many times, have every one of us thought about I'm done. I can't do this anymore. That was the last straw. Geez Louise when is it ever going to turn for me and for those that do not ever quit and keep persevering. They might be ten feet from gold at that moment, and just not know it. So, been there so many times I'm sure you have to Adrian. I mean, I wouldn't want it any other way. It's exciting. You know it's like the struggle and then when you achieve and overcome the struggle then there's going to be another one. It doesn't go away just. Spoiler alert, the more successful you become the more issues you, you come in front of it's about how you react to them but for you, Adrian what I want to get out was you know as you're going through this progression of these speed bumps is a good word for it. What is something that you know we all have to do and spend our time being an entrepreneur we become successful often at the expense of other things because we need to spend time on it? So, for you personally what sacrifices come to the top of your mind that you've had to make to become successful at what you're doing now?
Adrian Shepherd:
You know, quite simply I just had to invest the time to learn. I mean, that that's basically the thing. And, when if I'm investing time into studying had to take it from somewhere. So, one of the things that had to go were some of my hobbies. You know, I mean, video games or movies or TV shows. I mean, I love that stuff. But nowadays I rarely do that I one shows a day if I'm lucky. You know, before it was three four hours back in my 20s and I loved it. You know 24 was one of my favorite shows. But, today 24 would take me more than a month to get through. I just before I could binge watch things that, that's gone know as you get older, there comes a time I think where you have to say you know what do I really want. Do I really want to just watch TV shows, or do I want to make a difference in the world? I want to help people; do I want to do something for my family. You want to change my life. Do I want to write a book? I want to travel around the world all these things you have to ask yourself. You know, you have to weigh them which is more important for me. You know TV or traveling the world. I mean, to be honest it's an easy, sell when you put it that way. If you compare them, you know, I don't know what our vices are. I mean everybody has them and we love, doing our hobbies but we can just tone it down just a bit. Instead of, let's say going rock, rock climbing for eight hours you do three hours and then five hours you've got there to spend investing in your future, building your dreams changing your life. And so, I just said OK those things have got to go. And I also started applying some simple techniques such as chunking which is basically you take two separate event and two separate things and to do them at the same time is not multitasking. It's basically what you're talking about audible you know Brian Tracy says Turn your car into a mobile classroom. I mean, what great advice is that, because our commute. I mean in America people spend fifty point four minutes a day in the car on the way to work and yet most the time. You know, rock into Beyoncé say or you know jamming to Metallica. Yeah. OK that's great. In a year though that's 2000 minutes or I forget, I think something like that 2000 hours that could be invested in your better future and all you have to do is just turn on podcasts and a lot of them are free. You don't have to spend any money. And then when you get serious you can get audibles and you can get stuff like Jim Rohn or Tony Robbins and just throw that in. And I mean in my car, I have no music. I might on my phone. I've got like 60 gigabytes of personal development stuff. I have no music on my phone. Why? I just don't have the time for
Brian Kelly:
Perfect. Yes. Oh, my goodness. We could write a book on this one alone and I'll co-author it with if you want. Well with so many great things you mentioned there about sacrifices. You know, you talked about the, the, the crutches that we often go to or vices I guess is a way to go to the good ones. I mean hobbies and video games is nothing wrong with that, at all. I mean, we all need downtime don't we. That's fine. I went down a path a deeper path long ago, a years ago, I started sacrificing and didn't know it, but I was sacrificing my marital relationship and wow, what a loss that would have been if I had not been woken up thankfully by my wife, and righted that ship. So, if you start going down the ridiculous path like I did of I mean, I, I was I was upset when I was when they said dinner was ready. You know they are being my wife and kids all saying, Hey Dad come down dinner's ready. I'm like oh I got too much to do. Ridiculous. You have other sacrifices as well. And the key there was you were saying weigh them, and I use a term called prioritize right. That's what do you find that it's the same thing it's you know prioritize what is important to you? One of the scenes that I've heard is you know you can sacrifice it's your choice, would you rather get the short-term pleasure now. Or sacrifice that and obtain the long-term gain which would be much greater, much bigger than those short-term sacrifice or short-term pleasures would be. So, that's exactly where Adrian's going in podcasts. Hey, I know of one. There's a really good one it's called the Mind Body business show. It's there everywhere I tune Spotify, Google Play. You should look that up. You know everybody's listening and then audible, Yeah. So, I love what you said about a Mr. Tracy, Brian Tracy I love his first name by the way here. That's exactly what I do. I listen a podcast or I listen to actually audible books more than anything. And the thing is that you can make that icon for the bookmark really big. So, it's ultra-safe I just found it hard I have to look at it. I hear something bam I'm tapping on the screen. So, yeah. Golden nuggets, I really sincerely hope people are taking notes, take notes write this stuff down because it may not seem like much to you right now, as the reading advice I was given back a year ago, that I thought wasn't that big of a deal. Let me tell you something. This everything Adrian is saying is following those patterns. Those three pillars of success, in mind body and business all everything he has said is the same patterns that run in every successful person I've ever met or study. Kid you not. So, take these notes and take them to heart. Then take action on them. We'll keep repeating that because as many astute students know who have been through any of my life events on stage or otherwise that repetition is the key to mastery, in anything mind body and business. It's beautiful. Sweet. Oh my gosh. No way. We're like 15 minutes out from the end. I never like seeing that. It's always goes by so fast. Man, I just I have so many questions I want to ask you. So, a lot of a lot of times we will only talk about the great things, the good things, the victories, the wins. We touched on the sacrifices, that's a little bit toward the other one. Let's take it a bit further and then we'll get back on the positive train here. But, it's very important for others to recognize and realize that even those that have achieved success like you have are still human. We still make mistakes, and the cool thing is, to become successful. That just tells me right off the bat. You've learned from them, and that's how it works. If you don't learn from your mistakes you will never become successful. So, to that end it's what comes to mind to Adrian. Just thinking back maybe recently maybe a long time ago. What are some of the biggest mistakes you can recall that you've made in your journey as an entrepreneur?
Adrian Shepherd:
Fortunately for me I'm a trusting guy. I always have been. I believe in the best in people, and it's cost me a few times, quite painfully so, I've lost more money than I care to admit I've lost friendship over it as well. Trusting people is, one thing but, you've got to understand that you know, when it comes to business you can't just you know, work on a handshake from most people. There are those people you can and that's great because, you know, thank goodness there are still those people out there. But most times you know you've got to treat business very, very seriously. It's like a partnership. That's for me and went awry. We just basically started as friends. That's what often happens with partnerships you get a few buddies together and you know, we're going to change the world and do everything, but you've got to have a rock solid contract in place, so, that everybody understands just you know the ins and outs of it pretty much everything I mean who's going to be paid and when and what. Because, if you don't have something written down that you can refer to, people will just alter things as they go. And oftentimes they offer them in their favor, and that's something that was quite shocking for me because I always thought that hey if you're building a business with a buddy of yours you know don't you both want it to succeed. But I realized that unfortunately people don't see eye to eye, and they just see what's good for them and they don't see that it's actually hurting the other person or not exactly what the other person wants, and because you didn't hash it out, in front and it can cost you, big time. As I said it cost me a friendship, and it cost me a lot of pain and suffering, but you know money was the least of the issues. But, on the flip side that's how I really got started on my journey of books because I was the trouble I was talking about earlier. It forced me to go and look for answers and you know, so, that was one of my big mistakes and unfortunate I made that mistake again trusting another person. And as Jim Rollins said, again, he says that sincerity is not the test of truth. A lot of people are sincere and that that's great. But since you mean, they can still lead you down the path to failure, if you're not careful you know as you said it's all about what people do in the end and their achievements and what they, you know, how they succeed in life. I mean, I read this in a book somewhere you know, if Bill Gates called you up on the phone and said hey, I've got a business opportunity for you. Would you say. Mm hmm let me think about that. Let me get back to Bill you know I'm not sure this is not really a good time. No, I mean, Bill Gates chances success pretty dang high. You probably you should throw all your money into it pretty much. Well, you can afford to lose anyway but, because successful people know what it takes. You've got to follow those people. That's why, you know, you talked about mentors. Yeah, fine people who've been there done that. Can guide you through the process, because it will you know if you do it all yourself or try and do it all yourself it, it can take years off your life. You know, so, yeah, I mean, that's my mistake trusting people sometimes too much.
Brian Kelly:
And it's a fine line, because you need the help. So, you go to people you trust and then you trust them, and you just have that heart where you're looking to me things work better for them first and then you think about yourself second. So, that it's a win, win for everybody. And like you said not everybody thinks that way and has driven that way. I can relate to. I know at least one incident like that. And you know no big, no catastrophic things happen but and we're friends to this day. But it did result in the completion of something we were working on together. That was really cool. It was actually going to be a smartphone app and a really nice guy. In fact, I just met with them a couple months ago up in the St. Lewis area and just had a blast talking with them and we were scheduled stories but, I can relate so much to you. So, there's this fine line and what it really comes down to, which I know you're an expert in with your productivity, training and coaching is one word and that is communication. You know, there's different forms of communication one being a contract that you write out and sign and so there's expectations are known ahead of time. I've made the same mistakes Adrian. So, I love that you brought those up because it helped me to remember those mistakes and further solidifies, not to continue to make those in the future. And that's a beautiful thing like I said it's how you were you react and learned from those mistakes obviously you've done that. I went through more than one as well. So, sometimes it does take several you think well this personally be different and better like wait a minute this isn't working. I'm going to stop doing this. Oh, my goodness. OK. This will be fun. So, oftentimes I'm asking the questions and you, you and the other guests are just answering but I'd like to turn the table a little bit and just basically say Adrian if you had a question that you wanted to ask of yourself on this interview. So, what question would you like. Would you have liked me to ask you that I haven't yet? And then go ahead. You can be the host and you can be the guest on one. How's that?
Adrian Shepherd:
Hmm. The question I would ask myself, I think any successful person. I think I've got to ask them you know, if, if I've only got one minute to talk to them, I'd probably say you know, what's best piece of advice you could give me? That's basically, you know, if I'm never going to see them again it's my chance. You know, you've got to take a nugget away and I think I would ask that of everyone including myself. For me, I think the answer to that question is tough. I've gone back and forth over the years. But I think I've sat alone on the concept of you know balance. You know, you need balance you need take care of your family, and you take care of business, you need to take care of your health. They're all important. You've got to take care of your clients, you've got to take care of your and your son's needs, your needs everybody's needs. It's, it's not you don't want to focus too much on one thing although you know we should become specialized in something, but we can't lose the big picture. And you said, you had trouble because you're focusing so much on, your work that you were neglecting your family and that, is you know, to me that, that's is a person really successful, if they've made all the money but they've lost their friends in the process or the family, which is can be devastating. And so, for me I think you know balance is the thing. You know, we, we neglect certain things in our life. And later on. At first it doesn't feel like much. It doesn't feel like it's going to cost us. But over time that neglect builds up, and that neglect can really cost us as we get older, because it's just built up so much whether it's stress or neglect or just not taking care of the people that we, we should. So, for me I believe in balance and that's where it all begins.
Brian Kelly:
Balance is key as I personally found out the hard way because yeah. Thankfully though. Again, I was confronted. And thankfully my ears were open big enough to go. I don't wanna lose this. This is the most amazing woman on the planet, and I had two amazing beautiful kids. I still have them. They're just not little bitty kids anymore. They're grown young adults. So, yeah balance is very, very important. It's so important. And it's a non-stop job, you know, to keep that balance going because you know, you're working very hard in your business. You also are working very hard to maintain your relationships and being one that's willing to sacrifice to be flexible to make decisions that help both of you. And sometimes at the sacrifice of you working on your business, it goes both ways and you're so, so right in on it. Well, we'll get into this later. There's, there's one question at the end I'm dying to ask you because it's a doozy. It's a big and, and we'll get to that in just a moment. But what I wanted to find out is a lot of times I hear this thing like, eell if I had to do all over again, I would blank, for you, you know, you don't look you don't look like you're you still have very, very young than me. You don't look like, you have been many years on your belt but going back to a point where you know this pick a point your life what would you go back and change and do differently knowing what you know today?
Adrian Shepherd:
Great question. Yeah, you know, we all you know, like look, look back at the life and go you know I should have done that earlier on. And, for me, when I start on my journey, I wrote a book called I succeed and, that's what I really got. You know, got everything going but at the time I had a mentor and blogs were kind of hot. And so, he said just you know write two blogs a week or more if you can on the topic of personal development and self-help, I thought OK I can do that so, I wrote I think about 500 articles on my own page. Some great, some know so, so but, I was just motivated to do it, but I didn't get much traction. And later on, I read a post on Facebook by one of my mentors commands Muncie constantly and he talks about how he was using, online publications and I thought huh. You know, I've been writing for my own blog and I'm not really getting out there, but they've already got an audience. All I need to do is tap into it all I need to do is write them and see if I can contribute and share my thoughts through their publications. And that's that really helped me in so many ways. Number one: they have editors so they can go over your material and you can learn and improve and edit things as you go. If you're doing your own blog, you might not get the feedback that you need to help improve. And the other thing is as I said you've got, they've got the audience. And on top of that you know when type people type your name in you'll hit the search engines like, like that. It's great. I mean, my name Adrian Shepherd okay I'm competing with Half-Life character, Adrian Shepherd and I'm competing with a British cellist who died in 1960 or something like that. If you take a look and just type my name and you'll see, I'm on the first three pages of google you'll find my end my name I think 10 entries or so. I mean, that's not bad and all because I shifted from doing on my own blog to using these publications.
Brian Kelly:
That's amazing that's a story about leverage right there. And it's the bottom line was you just didn't know what you didn't know, right? And I kind of chuckled when you first said I didn't get much traction because that's the age-old problem isn't it. It's like, we're told to do all this effort and work and that's a lot of post 500. God bless you. And, but then to hear crickets on the other end nobody's reading nobody's commenting. The thing is people tell us how to do the end result, but they never tell us the way to get the traffic or the eyeballs to the result. And it just drives me nuts when I see this on stage at seminars at workshops all the time, do split testing do a funnel write some great ad copy use these colors but, hold on. How do we get people to come to see the Web site to begin with please? And that's all too often left. So, I think I'm going to have a chat with you after this is over to find out what some of those resources are those online publications that really piqued my interest big time and everyone here. If you're open to it. Adrian sharing it with them if they ask on this video or later after we're done recording. I'll leave that up to you to respond. I hope you respond to me though. OK. This is it. The big question. It's, it's, it's something I've asked all of my previous guests on this show and if it takes you a moment Adrian after I ask it to come up with the answer. Cool. No problem, because it's really going to be your answer and it may take some thought and I'm really excited to hear what yours is. Well, before we get to that I want to make sure that I let our audience knows been hanging with us live this entire time, that there is still a way to win that five-night vacation stay at the five-star resort in Mexico. And here's how you enter. There are two ways. One is you go to the Web, type in a web address ReachYourPeakLLC.com/vacation that's ReachYourPeakLLC.com/vacation or if you have a smartphone this might be the best way to do it if you're say watching on a laptop or a desktop and you have a phone nearby. Grab your phone. Go ahead and do this right now and text the word peak. That's P E A K to the number 661-535-1624. Again, tech word peak to 661-535-1624 a winner will be drawn randomly. We may do it right here on the show before we depart. So, do that now so we can monitor our line and see who that great winner is and announce it right here on the show. Go ahead do that now. Keep this keep us going so you can hear because you don't wanna miss Adrian's response. You don't. And by the way again, that was it is sponsored by power texting.com and those resorts are top notch. It is not a way to get you to go see a timeshare presentation or anything like that. They are top notch. So, go ahead and enter now. Good. So, we're going to come back with Adrian and Adrian. So, this is that that question that everybody is leaning in now they're all leaning forward saying my goodness what this question is going to be Adrian's Oh there you know kind of wiping the sweat of his brow on Jiminy Christmas. What is this question going to be it's, it's a, it's going to be a bombshell. All right I'm going to let you off the hook because, here's the thing Adrian. There is no such thing as a wrong answer to this question. In fact, it's absolutely the opposite. The only. Correct answer. Is your answer. Some cool?
Adrian Shepherd:
Perfect
Brian Kelly:
So, you can relax the shoulders down and just get them get just get in a moment and then here we go are you ready?
Adrian Shepherd:
Hit me with it.
Brian Kelly:
All right. Adrian Shepherd how do you define success?
Adrian Shepherd:
No, I don't think there's a better definition of success than I think the one that Tony Robbins said. I'm trying to get myself, let myself off the hook here, I guess. But you know he says success is, doing what you want to do, when you want to do it. If you want to do it and how you want to do it. I mean, I mean, how can you improve upon a quote like that I think I'm paraphrasing maybe but, you know, I mean success is what is unique for each of us. For some people it's climbing mountains and you know living in the wilderness and for some people it's you know a high-rise apartment and multimillion-dollar deals, and you know, moving and shaking and all that stuff and so, other people is just seeing their kids succeed. I love my son. I love my family but I'm also very motivated personally because I want to achieve great things as well. I want to help people do great things. It's what drives me. I love seeing people change their lives. And that's why I do what I do.
Brian Kelly:
And true to form. Every single time. So, here's the thing I didn't share with you earlier but there has not been one guest before you who answered the same way you did and known to have answered that question the same way. Isn't that interesting. And the other thing that is, that is common between all of you including yourself Adrian is none of you stated the primary reason in your case. I don't think even mentioned it, that the primary reason was making X amount of dollars. It wasn't money-centric, and you're right you're exactly right. Success means different things to different people. You know, as you were talking earlier about success and you know, I was, I was looking to achieve success and working way too long at the sacrifice of my relationship. Well, that is not success in my eyes. Even if I was making a million dollars at that very moment a day. I'm not successful. If I am ruining the thing that I hold nearest and dearest to my heart that's mine. That's my picture of success. It may not be everyone else's. So, thank you for that. Thank you, for being so authentic and it's OK that what Tony Robbins stated it just helps you to verbalize the same thing you're feeling about success. There's nothing wrong with that and then you went on and elaborated which happens every time that's the other thing I love about this is the first that comes out and then, they every guest including you elaborate. That's the part I always wait for. The first thing is not always the real answer. And that's the beautiful part. I love it. OK. I wanted to give everyone an opportunity to connect with you. So, very important. Adrian what is the best way for folks to connect with you is at Facebook, is at email, text, Web site?
Adrian Shepherd:
Well, these days I'm on LinkedIn a lot. So, if you track me down there, you'll find me. I think it's LinkedIn slash I succeed. Look I think you'll find me there on Facebook I'm also around. So, Adrian Shepherd Japan. I think you'll find me there. You can e-mail me directly at [email protected]. I'm approachable. Just say Hi. I'll see if I can help you out. I mean, I'm always I love to help people and see if I can make a difference in people's lives so, yeah, I should reach out to me anyway.
Brian Kelly:
And it's. It can't be more obvious to me personally that that's what drives you, you love to help people. I've got on the screen your LinkedIn page there so people have an idea that you know, hey when I see this, I know I found him. He's got that cool profile pic nice professionally done nice smile just like he's doing right now. I mean, it's like a spitting image except he's turned one way and yeah, he's on Facebook. I am so happy and so grateful that you came on this show. Adrian I cannot tell you just another, another example of a successful person revealing the patterns that. Helped you to achieve success. And I just love it because they're always, it's always a synergy it's always a similar set of patterns yet described in slightly different ways from your own experiences. That's what makes it so powerful to me. And I just appreciate you for spending the time all away, from Osaka Japan. I mean, come on now arigato, arigato I think is how you do it. I don't know if the accent was anywhere near, it but a as long as it's understandable. It's funny. I'm proud of this. My wife is part Japanese as well. Majority Japanese and I love her, to pieces, I love her so much and so and. I won't go into that. I want to go down the personal train. I want to though because, I just feel so wonderful about her. Anyway, Adrian I want to say thank you and respect everyone else's time as well. That's it for our show tonight. Blessings to all who came on who are listening or watching and we will be back next week with another great edition of The MIND BODY BUSINESS Show. Adrian thanks so much my friend you have a wonderful rest of your day in Japan.
Adrian Shepherd:
Thank you.
Brian Kelly:
Thank. And we will see you all again next time. Bye, bye for now.
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Adrian Shepherd
Adrian Shepherd started his career as an ESL teacher in Japan, but today focuses on consulting with individuals and companies on productivity. His background in education helped him develop The One-Bite Time Management System (TMS), a revolutionary new system based entirely around simplicity: small bites that people can digest easily. Adrian Shepherd is based in Osaka, Japan.
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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