Special Guest Expert - AJ Rivera
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The 3 keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We have an amazing show for you tonight. You are going to be amazed by this gentleman that I have coming on. His name is AJ Rivera. We're going to bring him on in just a few moments. Before we do that, real quickly, just set the table: What is The MIND BODY BUSINESS Show all about? Well, first and foremost, it's a show by entrepreneurs, made by entrepreneurs for entrepreneurs and small business owners. The mind - the mind, is, in my opinion, the cornerstone, the foundation by which all of our lives are -- the results we have in our lives are completely a result of our mind. What do I mean by that? What are our daily thoughts? This goes very deep and I'm not going to go through the entire process right here, right now, but just understand that the mind is incredibly important and any time you hear any mentor, expert, successful person bring up the topic of mind, well, then listen intently. And another thing is you'll find that every single person that has been successful knows the importance of the mind, and that's the part of MIND BODY BUSINESS, is that I realized after years and years - now 54 years on this earth of reading, of working with mentors like AJ Rivera, - what I've learned is that these patterns kept coming back and surfacing. Everyone who's successful seemed to do the same basic things and one was they mastered their mindset. And you can do that through various ways. But one of the most powerful is through a science called Neuro Linguistic Programming (or NLP for short) because it will help you to reprogram your subconscious brain to get you the results you want and deserve much faster in life. And then there's body. Of course, body. You want to be at top physical shape. Physical shape will also help you to be at your top mental game. So, we're talking about exercise, nutrition, the things that we all know we should be doing better at, don't we? Yes. Me included. There are times, I tell you. It's got to be improved. And the thing is, the mind and body are a team. The mind and body more importantly - your team. Now, think about this: what if you have a team, say there's five players on a team, and one of those players is not making the grade? They did not prepare. They did not put in the work, the time and effort necessary to be at the top of their game, to be operating at the peak level of performance. Well, what if that was either your mind or your body, which are your team? If either of those are not operating at a peak level of performance then you as a whole are suffering as well. And then comes the final component. All three of these equally as important as business. That's when it comes to sales, marketing, building teams, systematizing, getting/scaling your business. If you haven't mastered each and every one of these areas in business, then again, I say you're not operating at a peak level of performance. Now I'm not here to judge you. We're all - every one of us, every single one of us, and there's nobody that is left out of this statement. - every single one of us has room for improvement, don't we? In every one of these areas, we can always improve and that's the fun and beauty about being an entrepreneur. You never do reach that end game. If you did, I think life would be extremely boring. So, another incredible tip that a mentor of mine gave me many years ago was, he said, "Brian, if entrepreneurs and business," he was looking right in my eyes, "if they only knew, if they only did this one thing, if they just did this one thing and did it on a consistent basis, they would all be rich." Those were his words,"they would all be rich." And I said, "wow." I'm thinking, "Well, tell me." And so he proceeded to step back. He was in this large corner office, multimillionaire large corner office, and he stepped back to the wall and on that wall was this large cabinet, floor to ceiling, two doors (motioning with hands). As he stepped up to it, he grabbed both handles at the same time and he started to pull it back and he looked back at me, and as he opened the doors, what I saw was shelf after shelf after shelf of what you see behind me - books (pointing to books behind him). And he said, "Brian, if people only knew of all he did was read, they'd become rich." And his books were on personal development, business. Anything that would help him get farther, faster in his life, both personal and in business. An interesting thing occurred in my mind at that moment. I discounted it. I said, "It can't be that easy. I don't have any skin in the game. I mean, a book is what," - I don't even know what that cost at that point. I'm like, I don't, I didn't read back then - "like, come on, I can go to the library in Reno for free. So, you're telling me I could, for free, learn how to become rich like you?" And in my mind I thought, "No way." So, I ignored that advice for years. Luckily, thankfully, another mentor came into my life by the name of Mel Cutler and I got the extreme privilege of working with this gentleman for several years, and I got to see, not only, you know he said the same exact thing. He said, "If you read, you will become successful." That's it. And not only did he tell me, but he showed me because I worked with him on a weekly basis and I got to see. He did it by example, he was always listening to audible on a headset, and I thought, "That's interesting. Audible, I'm going to give that a shot because I'm not much of a reader." So, I did and I loved it. And so I began voraciously reading on Audible, day after day. Every time I'm in the car became my 'rolling millionaire library' and I just would read and read and read. And I was able to retain this information great. And the cool thing about Audible, one of the things you can do as you're driving along, on the phone there's a nice big button there (pointing in front of him as if to be clicking a button on a phone) where you can tap it and it will actually store a bookmark at the very moment that you tap it. So, if I see or if I hear something that's really interesting, thought provoking and something I want to share later or just go back and review, I just tap that button. And a cool thing, I decided, hey, well by doing that, why don't I share these snippets of incredible information with my audience, that being you, right here live on the show. So, with that we're going to swing on into a little segment that I call Bookmarks.
Narrator:
(Showing information on screen) Bookmarks. Born to read. Bookmarks. Ready, steady, read! Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, ReachYourPeakLibrary.com, you see it right here on the side of the screen. And by the way, if you're watching live, even if you're watching the recording or listening to it on podcasts, just stay with us. You won't want to miss this special guest expert we have coming up. Stay with us. Just take notes. Definitely take notes. I will be taking notes all evening long because I know the value that's going to be brought by Mr. Rivera just a little bit later on the show. That's coming on soon I promise. So take notes. Don't go, don't leave, don't head off to another website. Just stick with us and take notes. That is another key to success that I've learned over time and I know my guest,AJ, would agree on that when without hesitation. You can't see him - I can, he's nodding and throwing thumbs up at me. So, definitely. So, what is Reach Your Peak Library? Real quick: It's just a compilation of books that I have personally vetted. I've read more than you see on the screen. The ones that you see on the screen are those that had an impact on me - more than just a minor one. And so, the beauty of this is, I put this together for you so that if you haven't been reading, if you're not reading on a consistent basis and you want to get started, here is a great place to start. On the other hand, if you already are reading, go through this list and see what books are there that maybe you haven't hit yet. I'm always discovering new books. In fact, AJ, who's coming on, told me of two phenomenal books that are actually in this list. Because I learned from other people - mentors of mine and people who are extremely successful. So, what we're going to do is, we're going to pick one book from this list. And you see it on the screen right there. It's one of my recent reads. It's called 'Living With The Monks' by Jesse Itzler. It's a great read. I highly recommend you pick it up. He also has another one called 'Living With A Seal'. That was the first one I read - it was another amazing book. I loved it. But what I want to do is play this snippet. It's about a minute in length and definitely listen intently, take notes on what he says. He's going to be talking about his wife, Sarah, who many of you may recognize. She's been on Shark Tank. She's the founder of Spanx. So here is Jesse Itzler talking about his wife, Sarah. Here we go.
Jesse Itzler:
Still, having a big idea and turning it into a big reality isn't nearly the same thing. Here's where having experience can be a dream crusher. People have great ideas all the time, but they have just enough experience and they've seen just enough failure to start to believe their chances of failing are too high. Sarah didn't know enough to think her chances of succeeding were a low. Besides, failure is never a big thing for her. At the dinner table growing up, Sarah's father had a weekly ritual where he would ask her what she failed at that week. Maybe she had tried out for the school play, cheerleading, or a sports team.Wwhen she'd tell her dad how poorly it went, he would give her a high five. Whether she had succeeded or fail wasn't important. All that mattered was that she tried. That ritual changed Sarah's definition of failure and failure became tied to not trying rather than the outcome.
Brian Kelly:
And we'll stop it there. Amazing, amazing words of advice from Sarah's dad. Unbelievable. What a great lesson to teach her at an early age. To tell her that you want to fail, you want to fail often, because if you're not failing, you're not trying. Isn't that true? I mean we all fail. And we fail more often than we succeed to get to that level where we are now becoming successful. And guess what! You think it gets easier as you get more and more successful? Well, certain things can, but most often no - because you're going to be stretching yourself and scaling and reaching for that next level, always looking for how to improve your business. And to do that, you need to step out of your comfort zone and continue to nonstop consistently fail. Failure is a good thing. And I bring that up because I learned a lot of this from our guest that's coming up now. This is an example. This is a product of the product. AJ Rivera has been there, done that, bought the T-shirt and continues to go through this and fail time and time again. He's OK with stepping out there and trying new things and seeing if it works, and if it doesn't, just revise and move on. So, with that, it's time! Ladies and gentlemen, let's bring on our special guest expert.
Announcer:
(Words popping up on the screen) It's time for the guest expert spotlight! Savvy, skillful, professional, adept, trained, Big League, qualified.
Brian Kelly:
And there he is, ladies and gentlemen. The one, the only - AJ Rivera. Yes. Real quick, AJ: He is the founder of a multi-million dollar company called Fit Pro Hero. The number one paid media agency on the planet helping fit pros never worry about leads again. I love that. He's been featured on Business Insider, Entrepreneur, Barbell Shrugged, Success Magazine, CNBC and as he says, a few other places. I love that. (AJ laughs) Real quick, real quick before I bring AJ on, be sure if you're watching this live, be sure to watch the show to the very end because you - each and every one of you - get a chance to win a complimentary stay at a five star luxury resort in Mexico, compliments of PowerTexting.com. My good friend Jason Nast, who is one of the co-founders of PowerTexting.com, literally just returned from such a trip using the very thing that he helps sponsor us with and said it was amazing. So you want to stay on for that and even more importantly, you want to stay on for this man right next to me, AJ Rivera. My buddy, my friend, how are you doing? (AJ looks to his left then to his right) Yep, that way. (Brian laughs)
AJ Rivera:
That way. Well, it's one of these ways. I forget the mirror. I'm doing fantastic, Brian. Thank you for having me on. I'm really excited to be here. Hopefully I can offer some sort of value to you. If not to you, somebody else out there in the ether watching this.
Brian Kelly:
There's no doubt in my mind that extreme amounts of value are about to be bestowed upon any and all right here right now. Hey, I just gave you a very quick intro to everybody using your bio, but if you wouldn't mind, could you give us a little bit deeper, a little bit more about you - what your business is about maybe and also what are you up to these days.? What are you doing currently?
AJ Rivera:
Sure, yeah, I can give a little bit of a background. I, as you said, I run a multi-million dollar agency. I run a lot of different companies. I owned a few gyms in the Chicago-land area, sold over a million dollars and training there. I then transition into coaching, consulting and helping gym owners and business owners grow their business using things like paid media and just strategies that often get ignored and oftentimes not chasing other rabbits that come along when you're so close to catching this rabbit. So, that's a lot of what I do now. We are very, very focused on building, continuing to build around our paid agency for fit prose and we also are now selling business tools and CRM tools to help them be even more successful in their businesses. So, that's what's new in my world and that's the elevator version. I don't know how much deeper down these rabbit holes you want to go into or if there's anything specific you want to cover.
Brian Kelly:
Yeah, there's a lot and as deep down the rabbit hole as your mind takes you, seriously, (AJ laughs) because I love - again, and I said this to AJ off camera, but this show is about him. It's not about me. And so, I'm here just to stir the pot so to speak, to ask the questions that actually get the value extracted, which I don't have to ever extract value from any of my guests, they are just so full of value that it just comes out and it's like having a conversation each and every time. Oftentimes, before the show, when I talk to the next guest coming up, we'll end up doing an entire show without going live. We'll just be talking on Zoom doing some free shows set up and things and that's just the way we roll. So, yeah, AJ, man, it's an open canvas, blank canvas. You're the artist and so we'll let you paint away. So, I'll start off by asking a question, which I have a feeling I know the answer to, but I want everyone else to be able to hear it as well.
AJ Rivera:
Sure.
Brian Kelly:
Would you consider yourself to be an avid reader, and if so, what book are you reading now?
AJ Rivera:
Cool. Good question. I am an avid reader. I wasn't always a reader. I think that is the story for a lot of people who own businesses or who are entrepreneurs or just trying to grow in any way, right, success can be defined in lots of ways. I, yeah, I wasn't always a reader when I was a kid. I thought it wasn't cool to like reading and then as I became a grown up and I wanted to start succeeding all of my mentors and the people I aspire to, were all avid readers. So, I both use Audible and listen to audio books, and physically read books. I feel like you get something a little bit different from actually tangibly reading it and also taking notes and things like that. Right now what am I reading? I'm reading a couple books. The one that's probably most relevant is I'm reading 'Influence' by Robert Cialdini, which is about marketing. It's about how to influence your audiences and how to also protect yourself against manipulative marketing, if you can believe that. So, it's a pretty interesting book, And then I'm reading other science books and stuff as well. But that's that's the main one I'm focused on that I think is directly related to what we're talking about here today.
Brian Kelly:
Excellent! I noted that one. That will be next one I pick up because the last two you referred to me were also gems.
AJ Rivera:
Good.(AJ laughs lightly)
AJ Rivera:
My goodness, and they're on ReachYourPeakLibrary.com by the way. Stay here, don't go there, take notes. Fantastic! And so, Fit Pros! Fit Pro Heroes. I mean, I've worked with you AJ, your staff. You have an amazing, amazing team. I mean, from top to bottom, well oiled machine, and incredibly - what I noticed was a lot of people bring on additional staff and they will sign them coaching positions. And oftentimes, that doesn't work well. But in your case it did because I witnessed it, I experienced it - my son and I both did - that you brought on and trained these people to be amazing. And I don't want to mention their names. They might blush, but there were two of them. Two of them that were phenomenal and that I got to interact with and talked to. And also your marketing guy that does the actual strategy calls, brilliant! He's a brilliant man. You have assembled an amazing team. And it's all around - If you don't mind I help tell people what your company does?
AJ Rivera:
(AJ laughs) No, go ahead!
Brian Kelly:
It's there for helping people who have a fitness business to do many things. Not just to get leads, not just to - there are so much more that was delivered than I ever expected. Teaching you not only how to get the leads, but also how to form your business, how to how to scale your business, how to properly and what are the key elements and areas you need to concentrate on that most business people don't that are small business owners. It went really, really deep and it was very impressive. But being a fit pro's and fitness based entity, I can only imagine, but I'm going to ask: how important is physical fitness itself? So, we went from mind, now we're going into the body,right into it. How important is physical fitness to you, AJ, to your business and also to your personal life?
AJ Rivera:
Yeah. Good question! That's an interesting question because I'm not like a world champion, crossfit winner or professional power lifter, bodybuilder or anything like that. So, I often will get asked that question. How - What's your workout routine look like? And how important is that to you? It's pretty much been important to me so long as I've been a gym owner, so a decade. I have fluctuated through all different types of training. I think, when I was a kid and I really started, I was trying to get huge. As I get a little older - not a lot older, but a little older - I want to stay strong and functional and healthy. And it's a very important part. I kind of regiment my time based around it, which is why it's very challenging to get beyond shows. That and all my time. But, yeah, I still workout. Right now we're going on five days a week. Generally, it's like two to three and it's very important. I think it's one of those pillars that you need in your life to keep progressing in whatever goal you are setting out to accomplish. So, it's super, super important. And right now, I'm doing a strong, strength, powerlifting regimen written by a dude named Johnny Candido, so I'm pretty excited about that. It's new and stimulating. And, yeah, I think it doesn't have to be anything as complicated as that. It can be as simple as just moving around for a job. Swinging a kettlebell. But, yeah, it's super, super important to me. Pretty obviously.
Brian Kelly:
Yeah, I kind of figured that the answer would lend to go that way, being that that's what you represent. I've seen you in person very fit, and that's the thing, not everybody who works out gets big. It's a genetic thing as well as you really have to want to get big. You really have to want to get big. You need to supplement nutrition, protein powders and all the things that get you to that massive size. We have a parallel there, AJ. When I was young that was my goal as well. It was to get big and everybody wanted to be Arnold back then. I found that, my gosh, this takes a long time to see even a millimeter of of change in my arm. What is going on!? (AJ laughs) And so, similarly, I'm in. I mean, I don't want to call it "preservation mode," but it's continuing to be "productive mode," where I work out and I'm doing it more carefully now that I'm 54. Joints and things are not what they once were. And so, I don't need to lift a stack of weights when I'm doing a seated leg press. I'm not there to impress anybody except to impress myself that I can get through without getting injured. (Brian laughs) So, take things slower, easier, but I found recently I'm now lifting more weight than I ever have in my life just because I've taken a much different tack to it. I didn't just go after it like Arnold and it's interesting how that occurs. And it's fun. It's fun to get through it and then like you said, it's the it's the foundation, right? The endorphins. It's the biggest natural high you could ever get. And it's legal.
AJ Rivera:
Yeah.
Brian Kelly:
So why not do it? And it doesn't cost that much. You could do it for free in your home, like you're just saying, "just move!" right?
AJ Rivera:
Yeah, yeah. To add to that, the main reason I still workout - obviously when I was younger I wanted to be jack and huge - I would say the reason I've continued to do it is more for mental health than anything. That's why I would encourage other people to do it. Sure, you want to not be overweight. Sure, you maybe want to have abs, but maybe protecting your mental health, especially in a world where we're seeing everybody at their best or at their most Photoshoped or whatever, the best time of day for them, it's really, for me, important to be able to work on something that's sort of just for me , like you said boosts your endorphins, but also gives you measurable progress. So, that stuff carries over. Growly in one area of your life carries over into everything else: your business and your personal relationships and all that. They are equally important. So, yeah, that's the main reason I would recommend it to people and this that's my motivation behind it.
Brian Kelly:
I love that. And yes, it creates a momentum, if you will. Like you said, if you increase in any area, like if it's physical, then you're going to be helping yourself in all of the other areas. If it's mental, you're going to be helping yourself in all the other areas. It all feeds each other and that's the beautiful thing about all three, The Mind, Body and Business. And in all of those areas, any improvement will affect positively the other two. That's an amazing thing. When it comes to business, I know that you work extremely hard, AJ. I know your schedule is jam packed and sometimes certain things have to give way in order for the business to still thrive. It's just a fact of life. Sacrifices must be made as we go through our entrepreneurial lives. And I don't know if that ever does stop to a full degree, or a full amount, sacrifices, but sometimes there are times where for me, for instance, that work out that I make a priority in my life, you have a life event come up, you just simply can't do it. There's something that's more important - a family issue, whatever. So, those things happen. But more to the point: when you're building a business and you're going in for the long term and you're building a successful business, I know sacrifices I've made over my life. I'm curious and this brings in the human element if you will. None of us are perfect, but what kind of sacrifices would you say you've had to make along the way to become a successful entrepreneur?
AJ Rivera:
Yeah, the sacrifices I've had to make? That's a good question. You kind of told me that you were going to ask me that earlier and I still am not sure if I have a perfect answer, but I'll do my best. I think, I mean, you have to kind of sacrifice your certainty for a minute, is a really big thing. That's why people, or a lot of people don't want to start companies, right? They get rid of all of their certainty, especially if they've never done it before. And so, that's kind of a sacrifice you have to make. You obviously have to invest in your own business. I mean, that's an obvious one. It shouldn't really be worth mentioning, but I'll do it just in case. If you're not willing to invest in a business long-term, I guess, and see what it can do for you, you're going to have a hard time being successful because you're hoping, essentially, to strike oil on your first swing of the axe. So, I don't know, that is maybe what I've sacrificed. I think what I really, really actually sacrificed is kind of old beliefs, and my ego, and even old relationships that I used to have. I think the friends and the people you surround yourself with really impact what your life is going to look like. And even if it's just being reminded of where they're at potentially in their life. And this certainly isn't everybody, but a lot of the people in my life - before I had "made it" (gesturing quotations marks), whatever that means - were often stuck in a sort of a victimhood, kind of blaming the world for their failure. And even if you don't believe that, if you're hearing it all the time, it's hard to not internalize it. So, I had to really separate myself from anybody and anything really that was working against where I wanted to go in my life at the time. And I had to distance myself. And that's not just with relationships. I stopped watching any TV that put me in a bad mood. I stopped eating or drinking alcohol that made me feel sad. And so, really, you have to be willing to jump into a new life if you want a new life, right? So, that's what I always think about when it comes to sacrificing and that's what I would highly advise anybody who is considering - or stuck - like, examine the influences in your life and think about if you want to hold on to them.
Brian Kelly:
Amazing. I so hope that everyone watching live, listening afterward on a podcast, or watching the recording video is taking notes right now. Again, every time I bring on one of these guests, another amazing one right here, the goal that he just dug out of the ground and handed to you is insurmountable. All, this - I've never heard this one before. Maybe it's very common. But AJ, I love when you said, "sacrifice your certainty." Man, that hits home! And I know everybody watching it went BAM (Brian gesturing an epiphany moment with hands) because there is no such thing as certainty when it comes to running your own business. You can be more certain in certain things if you follow words of advice from people like this guy right here, AJ. Definitely. And read the books. And put in the work and the effort and research, and study, and practice, and fail over and over. And then invest in your business. Yeah, it is an obvious one, but I'm glad you mentioned that. Definitely invest. If you're not willing to invest - so many people want to start a business for free. How many ads do we see? No money, you don't have to sell. Then, it's not a business, sorry. And they are probably not telling the truth, just to be honest. And then the positive sacrifices.! I love how you went from sacrificing something that actually felt like "ugh" to something that when you do sacrifice it, it doesn't - maybe initially at the beginning, for a very short period time it feels "ugh", but you're actually taking yourself to a more positive space - and that's when he said, "sacrificing relationships , old beliefs, and old ego." That's powerful stuff, ladies and gentlemen that are watching and listening right now. These are positive sacrifices. These are sacrifices made for the good. In fact, I would venture to say I wouldn't even call them "sacrifices," right? I love how you did that AJ, that's a great reframe of how you termed it a "sacrifice" because at the very beginning it is. Because you're sacrificing your old way of life. It doesn't feel good. It's a struggle sometimes. You have beliefs, they are your beliefs, and you're trying to change your beliefs for the better. It doesn't happen that quick. (Brian snaps his finger) Most of the time your ego - oh my gosh, we all have that - and that definitely takes time. And we all still have some degree of ego. And it's always a constant iteration of working on releasing that ego more and more and more. So, yeah, this is lit, people. This is gold. Write this stuff down. Keep it in a notebook and watch every show and write a ton of notes, and keep it in one notebook. I would recommend that. It's something you can go back to time and time again. And, thank you! Thank you, AJ. That was just off the charts.
AJ Rivera:
Thank you. (AJ laughs) I'm glad it's helpful.
Brian Kelly:
(Brian laughs) Oh man, that's the thing - I noticed working with you, with your team, so, the culture of a company: It all starts at the top. And at the moment I met you, you were the top. You were the CEO, you were the guy running everything. It's been a while since we've connected. I don't know if that changed any, but you were the man at the top. You were the face of the company. You were the voice of the company. And I noticed that that permeated everyone that worked in your company. I've never even told you this before, that your culture, your mindset, it positively affected the people that worked with you and for you. And it came out in their words and in their behaviors and their emotions - everything - in how they handled life's ordeals, which some of them had life ordeals going on when I was working with them. And so, you're a very positive individual. Any time I see you - and I've seen you behind the curtain, so to speak, when the stage has been cleared at an event and we're just chatting, walking down the street going to lunch - you're always positive. So, when it comes to maintaining a positive, productive, and successful mindset like you have, what are some specific things that you do on a regular basis that help you sustain that?
AJ Rivera:
So, I'm happy to answer that one. I think on touch on you talking about my team, which was really nice, I appreciate that. I don't deserve the credit for, (AJ laughs) for their amazing work ethic and the amount of productivity and passion and positivity that they have. Maybe the only thing I did correctly is say, "yes, it would be, of course, wonderful to have you here," but it is not-- often many of those people I didn't even hire. So, it is not a me thing. It is that they are amazing people and I happen to be working with them, which is really good. But I certainly wouldn't want tohe credit of making a positive culture. I know I contribute - I'm not being self-degrading - I know I contribute to it, but it is because that they are all such amazing people who really care about what they're doing and have a huge amount of integrity and their work ethic is insane. So, it's very little. Certainly, I contribute and I am part of it, but I am not the reason that they are amazing people there. Amazing people have their own reason for being amazing. Their amazingness is independent of me. (AJ laughs) I'm just fortunate enough to have them in my organization.
Brian Kelly:
Very awesome. Yeah. I've seen a lot of organizations over my life both in corporate world and outside. And you definitely do have an influence on them. You may not -- I don't mean to me make it sound like you created them and who they are. Definitely, they have to come to the table with some great qualities, there's no doubt. You certainly do have an influence because what you find, or what I find, is people will actually start talking the same way that the leader talks, using the same words, even to the point of using similar inflections on their voice. It's pretty amazing how that happens. And all that's good. Especially in this case. And so, yeah. And this is the way AJ is. He's always deflecting the praise off of himself and putting it back onto his team. Another great quality of a great leader. And he'll probably say, "no, that's not me, that's them doing it." But that's a great quality of a great leader. He's very humble, very humble and an amazing guy. So, I hope you're taking notes and listening and learning about that as well. And it's something that to be said of your level of success AJ. You wouldn't be where you are with multi-million dollar agency with multiple gyms with all the success you're currently bringing to the table unless you did something right and did a lot of things right. And I know it didn't happen overnight. I know there were mistakes made. I mean, I get it. It takes a lot of time and effort and it takes consistent, continual effort to continually change to be creative - what you do! You do all of those things. And so, there's a certain limit that a lot of people will go to say, "well, I'm going to succeed at all costs," or "I'm going to succeed up to a point where it will cost me this, or sacrifice that." For you, personally, how far would you say you would be willing to go to go to that next level? Because you've reached success. So, I don't want to say how far you are willing to go to succeed, but how far are you willing to go to take it to the next level so you can serve more people and then, thereby, make a bigger movement and help more people become fit and healthy as a result?
AJ Rivera:
So, I think -- that's an interesting question. I think having audacity and really wanting to go after it is a really good quality. I think your resilience, certainly needs to be high if you're going to continue to aspire to more and having that growth sort of mindset and that vibe about you, it's going to lead to you to continue growing. I don't know if there's a threshold you need to have to succeed. I think one of the things you do have to do - which is going to sound a little whatever or woowoo-ish - is you need to really believe in yourself. I know that sounds like such stupid, dumb, basic advice, but so many people believe in themselves for a moment and then they see all the challenges of starting a company, which there are. There are going to be challenges. We all have this uninformed optimism before we start a business. And then when we were in it, we have a little bit of informed pessimism because we're like,"oh no, we have to do work and this is going to happen and this is going to happen." And getting through that and being able to internalize that you're gonna make this happen, this or something better, and just kind of almost accepting, I think puts you in a position where you start behaving as such and leads to your success. At a minimum, it's going to come across in how you communicate with people and potential co-workers and potential clients of yours. So, I don't know, I think internalizing that it's almost already happened - I know that's very woowoo advice, - but putting it out there a little bit and caring yourself. Not just wishing for it, but also internalizing it and caring yourself has worked for me and worked for people smarter than me. So, that's what I would share.
Brian Kelly:
That's perfect, right down the middle of mind and mindset. It's about believing in yourself, it is an artifact of confidence and I think you even said that word. And it also brings with it, for you, a level of certainty to go with it. It increases that level of certainty, say, "hey, I did it." And one of the things that I think is also very important, especially - well, not even just when you're first starting out, but throughout your entire life of your business - is to bring on someone to help you: a coach, a mentor. And yes, invest in that. Pay money for that. Because the amount of money you spend on that will reap rewards far beyond what you pay. IT will pay you manyfold. You'll be told and get get the feedback you need and deserve to up at another level. I was so fortunate to work with my mentor for those years I was talking about. The amount of feedback I got, from not only the mentor himself, but his team that he trained. There is no price tag I could put to that. None. And it did nothing but changed my life much faster. I got much higher, much quicker as a result. And you just, you have to, like AJ already said, is sacrifice your ego. You gotta get that ego out of the way so you can take this advice so you can take these feedback. Sometimes it doesn't feel good when you get the feedback. They're basically telling you, "you're wrong at something." So, get used to it. I could not wait - I got used to it. I could not wait to be told I was wrong. I felt empty if I didn't get feedback after speaking on stage. It's very, very paramount and I know being a coach himself, AJ knows exactly how to get the best out of himself and his people. And so, here's a guy right here. You'll want to connect with him. We will give you a way to connect with him later and if you're in the fitness industry, especially, more specifically, definitely reach out to AJ and his team and he'll send you down the right path so you can get your business excelling at a higher level than it is right now. So, man. Notes, notes notes. So, it means one thing to become successful, it means a different thing to so many people. What is success? I don't know. I mean, to one person it may be one, to another another, but we all get that there are certain levels. We set goals, "I want to make certain amount of money by this point, and this year, I want to have impacted so many people and serve so many people by this time, this month, day and year." And you've been at this for some time, AJ. This isn't just that you started this three months ago. You've been doing this for some time and that takes a degree of -- a larger degree of stick-to-it-ness, a thicker skin or resiliency, like you said. (AJ nodding) So, and maybe you already answered the question, but maybe you can enhance on that, is what is the best way that you see there is to achieve long-term success? Not just short-term, but long-term, sustained success?
AJ Rivera:
Yeah, that's an interesting question as well. That's a good question: How do you get long-term success? I think you have to think long-term - is probably the first thing, right? (Brian nods in agreement) Also, oftentimes, people compare themselves to other people all the time. And I get it, you don't have anybody else to measure if you're doing good or bad, right? But staying focused on just moving the needle a little bit every day is likely going to serve you a lot more. It's just like with fitness or anything else, right? You don't -- if you're 100 pounds overweight and go to the gym, don't compare yourself to the bodybuilder, right? Just compare yourself to your yesterday, right? And try to get a little bit better. I think with business sometimes we see people who are quote, "more successful," whatever that means, right? Maybe they make more money than you and so you think you need to just do what they're doing and you need to catch up to them because: because, right? Maybe it will make you feel fulfilled. But we want to think what is it all for, right? Because we often get into entrepreneurship because we want a certain amount of control over what our lifestyle looks like and how much money we have. It's to some degree, we abandoned short-term certainty for maybe long-term certainty and the ability to make more money and control it. But then, what is it all even for? Like what - what are you doing it for? Are you doing it so that you can travel? I have a client who - their main outcome is just that they want to be able to travel. So, their goal is a lot different than somebody who was like, "I want to start the greatest personal training chain of all time and I want to license this out of 100 locations." I think it has to have a real meaning because once you reach a level of no longer needing to be fulfilled by let's say money - because you can buy whatever you want, - you're going to need something else to stimulate you and fulfill you. I would highly encourage all people - all entrepreneurs and all people, - to find it in something besides their job. And I know we want to all work on our passions and that's cool, but you should also have things in your personal life that are awesome. Because you can't find your entire fulfillment in life in your business. Because then, if you're having a bad day or a sad day -- like I've gone through bounds of depression - And if I would have been connected to my business then my business would have tanked, right? And I've seen this happen to friends of mine who implode their own business because literally they're depressed. Million dollar businesses destroyed because of this. So, making sure you're fulfilled in your personal life as well as your business is running the way it's supposed to; and being clear on what the long term outcome for your life is; not comparing yourself - those are all things that are going to really serve you if you want long-term success in my experience. Maybe my opinion will be changed five to ten years. But as it is now, that's what I've learned and has served me.
Brian Kelly:
And as we grow, our own opinions do change. I've noticed that, not just in myself, but in others as well. As you grow and you learn and you take the next step, then a different set of challenges come in front of you that you need to address and react to. And that's a good point, AJ. Oftentimes, I hear the word 'balance'- More balance in your life. I love what I do. And oftentimes, that could be a vicious thing because I want to continue to go back to it. And I thought, "wait, I've got to shut down. I've got to go see my wife and have dinner with her and spend time with her." It's not like I need to be reminded of it, but there are times where I'm going so hard and so fast and loving every second that time will elude me. And so, now I've got schedules and alarms and things going off to remind me to say -- because I've been on this path. The same thing, where you were saying, how depressed people lost multi-million dollar companies, I almost lost my marriage as a result of my idiot-ness. I don't know. (AJ nods in agreement) And it was all on me. A hundred percent on me. It got ridiculously stupid on my part and that's just something I went through. Thank the Lord that my wife stuck it through, that she told me and we've come through it and I love her more than I've ever loved her my life. That was many years ago. And we're going strong and I can't be more fortunate. So, I really, that really resonated with me, AJ. So, thank you for that because a lot of people will discount the fact that there is a personal aspect to their life. When it comes to success, there's business and there's personal in my humble opinion. I think that you need both. So, that was phenomenal. I'm going to throw a little teaser at you and if it takes a second or two to come up with an answer, that's cool. Dead air time can actually be very positive for a reason.
AJ Rivera:
I'm so curious.
Brian Kelly:
And it may come to you immediately. If you were to think of just a single word, now that you are where you are, the success you've achieved, the triumphs, the failures, the everything that goes with it - in one word, how would you characterize yourself, your life, as an entrepreneur?
AJ Rivera:
Probably just - I don't know, the word 'evolve' comes to mind. I like that word. I like the idea of just getting one percent better every day. So 'evolve' is likely the word I would choose. 'Growth' also came to mind, but that kind of was covered by it. Just focusing on You getting better and in all areas, right? And in all situations, right? You may have to improve your personal life. You may have to improve your professional life. There are certain aspects within your own business that may need to continue to grow and evolve. And You also have to evolve as the market changes. Live your life now, right? (AJ laughs) Everything is going so fast that if you're not adaptable and ready to do evolve and adapt the new coming changes, you're going to be left behind by so many entire industries. Not just companies, industries - it's happening to them now. So, that's probably the one word that comes to mind right now. If you asked me a week from now, it may not be the same, but as it is right now that's been pretty important to me.
Brian Kelly:
Yes, that's a great one, 'evolve'. (AJ laughs) That's all encompassing and you started by saying "helping others." I don't know if you caught that. You started with outside of yourself and that's one key component, another pattern I've seen develop, for those who are at a level of success that's higher than just a minor level - is always about others first. When it comes to being successful, the mindset always seems to go outside of themselves, like you. And you're always looking to help others. And I notice that that's a key trait of successful entrepreneurs that they serve others. That's their goal. That's what drives them, that's what gets them to wake up in the morning. You started by opening up gyms in the fitness arena, right? And that was, I would just assume, that was there to help people become healthier. (AJ nods) That you wanted to see people and help them to become healthier and whatever their goals were. If they wanted to lose weight, if they just wanted to feel better, if they wanted to get big and massive. But the end result was they were going to feel better and you serve them. That's what I love about you, AJ, and others like you that I've interviewed, that you're always about serving others first before you think about anything for yourself. I mean, perfect example is when you were saying that, "it's not -- I'm not the reason my team is amazing, they're amazing because they came in that way." That's another trait of successful leadership and successful entrepreneurship. So, I just want to make that point because I hear it over and over and over. It's phenomenal. Okay, let's have some fun. We're having a lot of fun already. Let's have some more fun.! If you were actually conducting this interview yourself, what question might you come up with that you think would be interesting that you would ask of yourself. So if it were coming from me, what question would you want to have asked that you think would be beneficial?
AJ Rivera:
Yeah, I like asking people what their biggest mistakes have been. You were talking about failure earlier, right? You learn a lot from failing. I think the only thing that stops us from failing faster, failing more often, is our ego or insecurity or being embarrassed of looking bad. But I think a question I often ask - not often, I'm pretty sure I have asked almost all my mentors and guides and colleagues, people that I respect - is what mistakes have you made lately? What mistakes have you made long ago that I can hopefully avoid? Because you shortcut years of your life by not making the same mistakes others have made. So that's a question I really like asking people. And yeah, that would be a question I'd be fine answering if you're interested.
Brian Kelly:
Yes, so, now I like to turn the table and actually ask that of you. So, what would you say -- you can say some time ago or recently, what is some of the biggest mistakes or one big mistake that crosses your mind that you've made that will benefit others by not doing the same thing?
AJ Rivera:
Sure. So, again this is maybe an obvious one, but I think for the people who are watching and who will potentially watch a replay. The biggest mistake I think is not taking your dream or your business or your goals super serious, right? And I mean that in lots of ways. Oftentimes - Okay, for me, I had my gyms and I struggled for years before I was very successful with them. And the reason I struggled is because I was afraid to invest in my business because I didn't want to. I wasn't taking it seriously basically. Even though I had the businesses, I had two locations that were both barely making money at first. I wouldn't invest with different companies are different -- yes, I've hired consultants and mentors and stuff like that. And I waited for a long time to take action on those things. Some of those things that I used were really great and some of them weren't so great. But even the ones that weren't great got me closer to the thing that would eventually help me break through. And so, if you have a business and you're stuck, don't just stay stuck and expect it to change, right? That's the definition of insanity. Like we've heard a bunch of times, is repeating something over and over again and expecting something to change. So, don't be afraid to ask for help and ask for help that's appropriate with your level of success. If you're training somebody out of your garage, it's your first time - I always go to trainers because that's who I mostly work with, - if you're training somebody out of your garage, you just got certified, you have no clients, like read some books, right? If you have a gym and you don't know how to get clients up to twenty and you want one hundred, hire somebody to help you do that! Maybe a consultant, maybe an agency. Maybe your clients aren't getting results - maybe get some certification or have a specialist come in and train you. So, just looking at the obvious problems and not being afraid to invest time, energy or resources in them, that was a big mistake I made that took me -- it cost me some time. I would have been here faster had I moved sooner. That's the one, that's like the biggest mistake that -- I don't make it as much anymore. And so, I think a lot of times we get stuck and paralyzed in inaction. So, just pick a direction and kind of go because even if it's the wrong direction, at least you now know that is the wrong direction and you're getting a lot closer to getting to your goal, where you want to be.
Brian Kelly:
Yes, so, not taking action is what I read into. That, which was definitely -- another one that rings really true with me as well is until - gosh, six or seven years ago - I was not an action taker. Then I learned, actually through NLP, that helped me to become an action taker. I went through a process similar to the one I actually took your audience through there, AJ, back some time in Southern California on stage, which basically releases -- and we call it fear, but it's really that resistance. It's not the fear of fight or flight or scared of something, it's really the resistance of that little devil that pops up on your shoulder and says, "Hey, you're not worthwhile doing this or what are you thinking? You're going to invest money on this? That's crazy!" You know, that voice! Well, that took that voice completely off. (Brian gestures with hand) It just flew off. And from that day forward I've been able to take action easily and effortlessly. As long as I know it's going to be good for me, I think it. You never know. We don't have a crystal ball, but if you take no action, you will go nowhere. I just made that up, that's pretty good. (Brian and AJ laugh) Trademark that! And so, take notes, all of you. And I'm not going to tell you anything I don't do. (Brian holds up a notebook) This is from tonight. This is just from tonight listening to AJ. I keep all of these in a file. This is gold. And I appreciate you beyond measure for coming on. I know you're very, very busy. And it's just amazing to have you, to listen to you. This is the longest you and I have ever had a chance to actually converse in one sitting, which is really the reason I did this, just so know. No I'm just kidding.
AJ Rivera:
Yes, I knew it, I knew it. (Brian and AJ laugh)
Brian Kelly:
Yes, I'm a stalker, baby. So there's one more question I want to ask you before we close out the show, AJ. And it's a heavy hitting one and it's one that I've asked all of the preceding guests - the same question and it's a doozy. And so, again, if this one takes you some time to come up with the answer, not a problem. I know folks will wait for it and they will be really leaning in and interested to see what your answer is to it. And before we get into that, real quick, again for those of you watching live, this is that time: We're going to show you how you can win that amazing vacations stay - five night vacation stay at a five star resort in Mexico - again brought to you by PowerTexting.com. So, let me give you how to enter to get a chance to win this amazing, amazing prize. (Showing information on the screen) There's two ways: one is just go to the website that you see on your screen. It's called ReachYourPeakLLC.com/vacation. And just remember that 'vacation', just as you see it on the screen, is all lowercase. The rest of that URL or website address, it doesn't matter the case, but just type it in with 'vacation' lowercase. Alternatively, you can text the word PEAK - that's PEAK to the number 661-535-1624. Again, that's text the word PEAK to 661-535-1624. Go ahead and do that right now and we will either announce it right before we close the show or a little after. I'll do that on Facebook, I'll connect with you. I'll have your number to text you back and we will announce the winner publicly. It will be amazing and fun. All right, go ahead do that. Do that now. And then come back. Because now, we've got that amazing question that AJ sitting here going, "oh my goodness, what the heck is Brian going to ask? I have no idea." (AJ laughs) The cool thing is, every single person -- so, I bring on the best of the best onto theis show. I kid you not. And there isn't a single one of them - I see them, right now, I'm looking into AJ's eyes, I've looked into the previous guest's eyes - not a single one of them seemed fazed in any way because they are so true themselves, they have a character, they have the integrity. They don't care. "Bring it. Whatever the question is, I will handle it." And that's what I love about what I get to do on this show. I get the most amazing people. And so, I know I've lead you down this path for a while, AJ, and you're probably going, "Come on, get to the dang question already." (AJ laughs) And now, to take the pressure off. For everyone watching, for you, AJ, for you listening, there is no wrong answer to this question. It's impossible to answer it incorrectly. Cannot, cannot do that. Because the only correct answer, the only correct answer is yours, AJ. It's yours. So, that just took all the pressure off, you can relax and take a deep breath. And no, you don't need to because you're not fazed. Look at him, he's relaxed already, he's almost asleep, look at him. (AJ covers his face and laughs) So, AJ Rivera, here it comes. Are you ready for it?
AJ Rivera:
I'm ready.
Brian Kelly:
AJ Rivera, how do you -- how do you, personally, define success?
AJ Rivera:
How do I define success? I don't know. It's a good question. I think I probably define success as just, kind of like what we were talking about earlier, getting a little bit better every day. I don't think it's this arbitrary thing that we aim for. People like to set arbitrary numbers like six figures, seven figures, eight figures, and I have some friends and colleagues who hit seven figures or eight figures and then they kind of look at me. We all, they look at me, they look at each other and they're like, "what do you do now?" Right? So, it's going to be different for every single person. I think what's important is that you're just getting better and using what you're good at to serve people - whatever that is. It doesn't always have to be -- it's definitely not just money. I don't think somebody who makes ten million dollars is "more successful" (AJ gestures quotation marks) than somebody who makes me a million dollars or whatever. We each have our own sort of definitions for what we want our lives to look like. Yn'tour greatest success in your life might be raising children who are terrible. Right? Like that's pretty hard thing to do. And so, that might be something that you could qualify as a successful life. Your goal may be to have a yacht and a Tesla. And that might be cool. I think, overall, as long as you're growing instead of shriveling up and not growing, that would be -- that's what's important to me, getting a little bit better every single day and serving o,ther people and watching them get better too. It's personally where I find my own fulfillment. While I love succeeding, whatever that is, I love watching my clients and my co-workers succeed as well. That is what really stimulates me, personally, and when I see them happy, all of them, and them thriving, that for me it feels like I'm succeeding.
Brian Kelly:
True to form, every single show - I told you this before the show, AJ, - that not one of you to this date has answered that question the same way. And that's why I said the only good, the only right answer is your answer. And I took notes on that as I always do on each of. -- This is for me the biggest question of them all: the crescendo. I mean, we went through a lot of great, unbelievable value tonight and this is the cap. This is it. This is the icing on the cake. I know, don't eat cake. We're in fitness. Getting a little bit better every day and then you bookended that with using what you're good at to serve people. And see, that's again, we already talked about this earlier on the show, that's one of the common threads I've seen through all successful entrepreneurs, is that word 'serve' - to serve others. And also true to form is something you did not say it was for you personally. And that was - you actually said, quote on quote, "it's not about money." And that means, for you it's not about money. It may be for some people. That's one other a common thread amongst everyone I've interviewed thus far. Not a single entrepreneur on this show yet has to say that money of any kind - like six figures, eight figures - was their definition of success. Does it mean that's wrong? Absolutely not. It just means that was their answer. And that you and those value serving others more than money. Because is money necessary? Absolutely. Is that important? Yes. The thing is, is what drives people like AJ is not that. It's serving others - that will produce the money. And as that money comes in, that gives him the ability to serve more, and to scale it's business larger and to help more people. That is what I love about what I get to do. It is to interview people, amazing folks like AJ. It's just phenomenal. And so, before we let you go, AJ, and I appreciate you for sticking on a little bit longer. Just a couple minutes. And that is: what is the best way for folks to get in contact with you? And please, be respectful of this when he gives you contact information. Especially, he's a busy man and he's primarily in the realm of helping fitness professionals build their businesses, so if that's you, then that's probably - you're a good fit to reach out to AJ. And I'll leave it up to AJ to screen out if others come that are not looking for that, but want advice in other areas. Maybe you have a business I'm unaware of that you can help in other areas. So, I don't want to also filter that. So, what is the best way for folks to get in touch with you, AJ? Is at Facebook, text, or e-mail?
AJ Rivera:
Yeah, I mean, they can you can go to AJRivera.com, you can go to FitProHero.com. You can go to the Fit Pro Hero Facebook page and you can find me on Facebook at AJ rivera. Any one of those things work. And we have people - whether it's me or somebody else - who responds pretty quickly to all of that. So, yeah, if you want, there's -- I know the websites have free tools, free guides on how to get leads for your gym, free trainings that you can just devour. Yeah, those are all over there.
Brian Kelly:
Yes. I didn't even mention that. One of the things AJ does is overdeliver. I did mention that. I definitely did. But I get videos and e-mails from you all the time and they're all value packed and you're up standing on white boards or flip charts or actual PowerPoint or you're just walking on the beach, giving nuggets. I love it all. So this is a guy you want to follow if you're in the fitness industry. I kid you not. So, reach out to him reach out to his team and don't be disappointed if you don't get to him directly. Just be persistent and be professional when you do that. That's my request of you because I love this guy. All right, well, that's it for our show there my friend, AJ Rivera. Thank you once again so, so very much for coming on. I appreciate you, my man.
Brian Kelly:
Brian, it's an absolute pleasure. Thank you so much for having me.
Brian Kelly:
Absolutely. And all of you watching, listening to live or the recording later, we thank you as well for joining us for The MIND BODY BUSINESS Show. That is it for now, we are going to check out of here. We'll see you again on the next show, next time. Be blessed everyone. So long for now.
Announcer:
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A.J. Rivera
A.J. is the Founder of a multi-million dollar company called FitPro Hero™, the #1 Paid Media Agency on the planet helping FitPros never worry about leads again.
He's been featured on Business Insider, Entrepreneur, Barbell Shrugged, Success Magazine, CNBC, and a few other places.
Connect with A.J.:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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