Special Guest Expert - Alayna Zenger

Special Guest Expert - Alayna Zenger: Video automatically transcribed by Sonix

Special Guest Expert - Alayna Zenger: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to. Two steps back. Who are dedicated. And driven. We finally break through. With that is the question. And this podcast will give you the answers. My name is Brian Kelly. This is the Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body business show. Oh, my goodness me. Oh, my. We have one incredible show for you lined up tonight because the one and only. That's right. Elena Zanger is going to be on here in just a moment and you are going to be wowed. You're going to be blown away with the accomplishments and. How far are this young woman has gotten into her career already and she's far exceeded many colleagues I know personally at a similar age as mine. And you're going to know what that is in a little while, because I always kind of reveal it. You'll you'll figure it out. It'll be fun. Just be listening for that. So the Mind Body business show, it is a show that I had put together specifically with you in mind, the business owner, the entrepreneur that's looking for any and every way to get farther faster, to get to that higher level of success so that you can then set your goal for the next level and go after that. And every time I have a guest expert on this show, that is exactly what happens because I only bring on successful entrepreneurs and they come from all over the world. Tonight we have a almost world traveler. She she will tell her story about that, where they don't actually have a a home to live in or an apartment that they call home for an extended period of time. It's pretty cool. It's pretty cool. Really fun. I like what they're doing. And so it's literally a show for you and it's going to be something that Elena is going to come on and give you some incredible wisdom, some knowledge bombs, some great nuggets for you to take action with.

Brian Kelly:
And it's really about what I call the three pillars of success. This show is, is what I mean by that. And that is the very title of this show, mind being mindset. And what happened was over the course of about ten years, I studied and I focused on only successful people, like what made them perhaps more successful than yours truly. And I found after all of this, studying and reading books and meeting with these people, others that I'd never had met, or some that were no longer with us that I would learn from on their videos and or books. Just studying successful people is they all had these three qualities that kept bubbling up and it's mind, body and business. So mine was it stands for mindset and to a person each of these successful individuals had a very powerful. Very positive and most importantly, which most people don't get this one. Flexible mindset. It is so supremely important to have a flexible mindset and body. Each of these individuals literally took care of themselves physically and nutritionally, just what it says body. Because here's the thing the mind and body are a team. More importantly, the mind and body are your team. And so if any member of a team is not operating at full peak potential, guess what's going to happen? The team as a whole will suffer. So you must address both. And that's what successful people do. And then business. Business is multi, multi, multifaceted. There's things that skill sets that one must master in order to have a successful business, to build a great team, to scale it, to grow it. And there are skill sets like marketing, team building, systematizing leadership sales. I mean, I could go on and on. And the real good news is you personally don't have to master every single skill set, not even all the ones I just mentioned, because that would take a lifetime to do that or more. And so the good news is if you master just one of those and it was one of those I just rattled off just a moment ago, you can leverage that skill set to help you bring in the others. And that skill set is the leadership or the skill set of leadership, the leadership of skill set Yeah It's the skill set of leadership.

Brian Kelly:
And even if you don't currently have a team and you might say, Brian, how am I supposed to be a leader when I'm just me, myself and I? Well, you start developing that business culture and start leading yourself as if you were one of your own and start start working on it right away. There's no excuse not to. And I'll tell you, I can't tell you strongly enough how important that is, is not only to become an effective leader. Also, if you don't have the help yet to really focus on that as being your next move is to get the help. Total game changer. And so speaking of game changers, another great trait I found in these very successful people to a person was they were also very, very avid readers of books. And with that, I want to segway into a little segment I affectionately call Bookmarks.

Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.

Brian Kelly:
And a very quick word of advice for all of you watching and listening is that you're going to get a lot of resources on this show like Richard Peek Library.com in in the form of websites and books and other things. This happens every show. What I would implore upon you to do is rather than, you know, succumb to that urge to go clicking away and checking it out while the show is going. Instead, write it down. You remember those things. They're called pens and you remember that stuff called paper. Write it down. Have electronic paper here and then go visit it after the show is over. Why? Because I have spoken from stage many times, and I would be getting to the juicy part knowing, you know, it's my presentation. I know where the heavy hitting stuff is coming. And then I would notice perhaps someone would get up out of their chair and they're staring at their phone. They got that all important text message or phone message or they had to go to the bathroom. They're leaving the room and missing what could potentially change their life forever. I would hate for that to happen with you. I know we're not in a physical room, but it's all about your focus. What are you focusing on? So please stay focused on Elena when she comes on, which is right after this, and focus on her right note. Take notes, voracious notes, really write down a lot of notes, and then go visit them after the fact. That's my that's my soapbox moment and I'm done with that. So please do yourself a favor and just take notes during this show. All right? Reach Your peak Library is a site that I literally had built with you in mind. I know it sounds a little cheesy maybe, but here's the thing. I myself was not a voracious reader until the age of 47, and that was about 11 years ago. So you got that? Yep. Yep. They've all done the math and it has become a life changing. It's just completely changed my life. And so not just reading any books, but the right books to help you propel you farther, faster, not just in.

Brian Kelly:
Business but also in life. And so what you see scrolling on the screen, if you're watching live right now, is a collection of books I personally have read and I vet. Not every book I've ever read is on here. I started reading using Audible, and that allowed me to get through a lot of books in a very short period of time. I didn't realize it, but I don't like reading with my eyeballs. And once Audible came out, I'm like, All right, let's go Now. I'm a voracious reader as well. So this is here's a resource for you. You click on those buttons, they go to Amazon, buy the book from wherever you like to get your books. This is not for the purpose of making money. Find the book that just resonates. They're not in any kind of rhyme or reason order of any kind. They're just slapped in here as I read them and just pick the first one that resonates that that speaks to you and then go get it and then read it. And then. And then wash, rinse, repeat. That is reach your peak Library.com. And it is time finally at last for Brian to stop blabbing and bring on the amazing Elena zinger. Here we go.

Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league Qualified.

Brian Kelly:
And there she is, ladies and gentlemen. Yes, it is the one. It is the only Elena Zinger.

Alayna Zenger:
What's up? It's so good to see everybody. Thanks so much for having me on.

Brian Kelly:
Oh, my goodness. So Elena, she reached out to me on Facebook. We were just talking about this. I'm like, how did we meet? She remembered she's young, she's got a good memory. And she reached out on Facebook and asked me invited me to be on her podcast, which I did. And I'm like, Wow, you're you're an amazing young woman, so I want to invite you on mine. So it's called a stage swap in in modern terms, and that's something you can implement right away as a strategy. If you have a podcast, I'm talking to the audience is to do that. You can literally use each other's platforms and spread the word and be part of other people's tribes. Yes. And get a lot more exposure that way. And that's the purpose of this show, is to really lift and raise Elena, because not only she deserves it, I'm just going to say it because she deserves it. She is put in the time and the effort, and it's very obvious to me that she has because of the results she's getting, not only for her business, but most importantly for her clients. And that's why we all do what we do. And so truly excited to have you on, Elena. I'm going to give you that wonderful intro that you so richly deserve. We'll chat a little bit and we'll do a little a little bookkeeping or housekeeping, I call it, but it's literally bookkeeping to have a quick little ad spot run. But in a moment. But first, Elena is the owner of your client success. Your client success helps online business owners who have coaching programs to manage their clients and systemize their delivery systems. She's currently living in states three months at a time. This is great, doing what she classifies as Airbnb hopping, where they move from state to state. Living in Airbnbs for three months at a time. What a great way to see the country and maybe find out where you do want to hang your hat for a while. Elena loves the game of business and she loves networking with other fellow business owners. Ladies and gentlemen, finally, officially, formally, the one the only Elena Zinger. Welcome to the show, Elena.

Alayna Zenger:
Thank you so much for that intro. I'm very, very excited to be here. Just love the platform. It was great to meet you on my podcast and was really excited when we're like, Oh yeah, we could totally do this whole stage swapping thing. And so just, yeah, it's great to be here.

Brian Kelly:
Yeah. And I got to tell you, you've just so supremely impressed me with that podcast. You're, you are so like, I don't want to say the word mature.

Alayna Zenger:
You're a lot of people do use that word, though.

Brian Kelly:
Yeah just implies that you're super young. You are young, but I don't want it to make it sound like. Yeah, it's just you're ahead of the game. I'm just trying to think of the right, proper word. You have put in the time you've paid your dues, the due diligence. I don't know if you've slept since you left high school or not, but, um. And I kidded with her earlier saying, you know, I've never seen anyone at 17 do so much. And she goes, Well, I'm a little bit older than that, but I'm not going to reveal that.

Alayna Zenger:
22. I'm 22. Oh, my God. In case you're wondering, she went there. She went there much.

Brian Kelly:
22 She's barely legal to to drink alcohol and she's crushing it in business. And we're going to talk about that. I can't wait. Um, and so real quick. How did you get where you are? What led you down the path to become an entrepreneur? It sounds like it started at a very young age, much younger than even 17. And what got you started and then what? What propelled you to have a already successful business at such a young, young age?

Alayna Zenger:
Yes. So to give some context, I have probably been doing business entrepreneur stuff since I was 1213. Around that age. I started with a bread business and so my mom had created this really amazing healthy bread recipe that she would make at home for my family, literally, like she would grind the wheat at our house. We then bake it in our oven. You know, we had the dough, we let the dough rise, all the things. So it was it was a full process. And I just something about me is I love bread. I love eating bread. I eat it in very thick slices. I'm a thick type of slice person. And so I loved it. And I was like, you know, this is it was 100% whole wheat. It was super healthy and it tasted amazing. And I was like, I wonder if other people would want to taste this as well. And so what I did was I was like, okay, let me just go around to my neighbors because I didn't really know anything about marketing at that point or anything like that. My parents are entrepreneurs, and so I was like, I literally had made a loaf and it was warm and I carried it around and cut up little slices and gave it to my neighbors and just knocked on door to door and was like, Hey, do you want me to make this for you on a weekly basis? And they were like, Yeah, that sounds great. And then some people were like, Well, I don't know, is it going to go bad since it's so fresh? And I'm like, Well, you can freeze it and then you can reheat it and it's all good. So that's where it started. And I ended up making like over 50 to 60 loaves in one oven a week. Wow. And I was charging five bucks a loaf. And so like, it started to grow, but eventually that definitely got really, really tiring trying to make 60 loaves in one oven with I only had five bread pans, so I was literally cooking bread all week long. And so then I switched to doing washing windows. I had a friend that did it and she was like, Oh yeah, it's like super easy.

Alayna Zenger:
Um, that was an interesting term that she used. Washing windows is not easy, but it was something that people wanted. And so then again, I went to the neighbors and we're like, Hey, your windows are dirty. I can come and clean them and cleaned one and was like, Do you like it? And they were like, Yes. So then I cleaned their whole house and did that for a couple of summers. But then I remember I was a ballroom dancer. I ballroom danced for 13 years. I danced professionally, and my ballroom coach was super big into marketing and online selling and building courses and everything like that. And I remember that I told him one day when I was at the dance studio that, Oh, I just really don't want anybody else to be my boss. Like I want to be my own boss. And that's kind of been a thing since I was little. Most most people growing up with me would classify me as bossy. I'm definitely a leader in that sense, a little, little headstrong there. And he was like, Oh, well, let me tell you about this online thing. And that's that's where it started around age 15 or 16, which has led me into what I'm doing now. And I think ultimately the thing that has really led to my growth and being so young, I appreciate the statement of like, yes, you're so young, you're ahead of the game. But I'm you know, I see kids that are younger than me and they're billionaires and, you know, all these things. And so I'm looking at it going, man, like I'm not enough yet. Like, I have to continue to grow. Like, there's so much more for me to reach. But for me, what made the difference was really that focus and attention to mindset and being surrounded by the right people who could teach me about that and really show me how important it is. And I started working on my mindset at a very, very young age and being surrounded by the people that could show me how to do it well. And I think that that has made all of the difference.

Brian Kelly:
That's interesting that you said finding the right people to surround yourself with, and it's so vital. And I've talked to numerous folks, again, kind of in my age bracket. And one of the most common questions or thoughts that they have is, well, how do I even find these people to begin with that I know I should be hanging out with? I mean, how did you find the right people and know that they're the right people? Did you did you I mean, what was your strategy? Did you go to them and say, I'll do something, I'll scratch your back. If you scratch mine, I'll do something for free. I'll wash your windows for a week, whatever. I'll make you some bread. What was your strategy and how did you make that happen?

Alayna Zenger:
Yeah, So I think I found the right people when I was like. 14 years old. So really had no strategy. I if I if you had asked me that question when I was 14, I'd been like, oh, it was just completely by chance because I didn't actively find these people. But looking at it now, the people that I surrounded myself with were my ballroom coach, which was a very big influence. And then also the other people at my dance studio. So I think where it came from was going, okay, I have an interest in this thing I like. I liked ballroom dancing. I wanted to start getting into that. And so then I went and tried a bunch of different studios and was like, okay, I vibe with this studio the best because they had similar values to what I aspire to be. And so, for example, what kind of dancer I wanted to be was a hard working dancer, one that would come in and would practice hours on end, be surrounded by a studio and a culture that was belief based in terms of we believe in ourselves, we can move forward, we can push past our limits. One of my coach's sayings was we practice. So then in the face of adversity, we can overcome all odds. That was also just all of these little things to me were kind of showing me that this was the dancer that I wanted to be, and because of that, I continued to stay at that studio. So I think finding the right people can really start with, I'm interested in this thing. Either I'm following these type of people on social media and I'm really seeing I like what they're doing. It may not have anything to do with what my life is currently about, but I really like this and then go and find if they have events going on or go and figure out a way that you can be a part of their circle. A way that I've done this just recently is there's this company that I love called All Day Running Co and I am not I am not a runner. I don't run very well. I love working out. I love all those things. But running is definitely a challenge for me. But they do. They their whole company mission is all day, all in and I love that. And they keep posting on Instagram about all these cool events that they're doing. And so even though I'm not a runner, I'm like, okay, I'm going to go to one of these events to go and just meet these people and become a runner, right? Because that seems interesting to me. But if I don't know if they're going to be the right people or not, but I think so there's an interest there. So I'm going to go see. And that's where I started.

Brian Kelly:
That is so astute, so genius. I mean, already everyone I'm thinking of all the people I know that if they just follow that and it's it's simple and it's also just genius. I mean. Yeah, you know, and another great platform, I think you'll probably agree that will also help people to get in front of the right people and know who the ones are that they want to be hanging out with and learn from is what we're doing right now. You know, to host your own show, whether it be a podcast or a video, at least just start. But now you can leverage that if you have your own to to do these stage swaps so that others that you want to have as a guest on your show and vice versa, it'll be much easier to make that happen both ways and double your exposure by doing that. Yeah. And so I've known that I've done this show for almost, gosh, it's going on five years and the amount of people I've met, the amazing relationships that I've formed that are long, I mean, to this day, many I've. As a result, I've been involved in mastermind groups that I never would have. I've, I've become a client of theirs. They've become a client of mine. It goes it's a two way street and I never make it transactional. And if you just concentrate on relationship building, it happens organically. Is that something I mean, oh my gosh, I'm jumping ahead of myself here, but I love this. One of my go to most favorite topics on the planet is that of marketing. It is the lifeblood of any company. Yeah. And we'll bring up your site here in a little bit, your website. But what I wanted to find out from you because here's the thing with marketing, you know it what worked ten, 15, 20 years ago. I know you're pretty young then, um, most likely is not working today. Yeah. And what's working today as far as marketing may not be working in ten, 15, 20 years in the future. But there is one common denominator that has worked throughout all of time when it comes to marketing, and that is establishing personal relationships. Yeah, but that takes time. So for you, you have grown a business quite rapidly in my eyes. What would you say right now? Today is your number one go to you only get one to choose on this one marketing strategy, if you will, that is working best for you and your company.

Alayna Zenger:
Oh, and I only get to pick one.

Brian Kelly:
The biggest and best.

Alayna Zenger:
Um, so I think out of all of the different strategies that there are, I think the best one is connecting with influencers or other people that already have your audience. I think that that is a strategy that is always going to be relevant. Um, you know, it was interesting that you brought up, you know, the strategies change and what was relevant 15 years ago may not be working today. I'm already starting to see that we can give an example with Cold DMing, right? That was a big thing. And now you're starting to see that more and more people are wary of it. Facebook is putting more restrictions on that. And so it's a little bit like, Oh, that cold DMing is not quite working as well as it used to, but one that I think in terms of that kind of lasts through all time is that connecting with people that already have your audience because it has that fundamental piece in it, which is relationships. And the goal with that is building relationships with the people that have already done the work. And the reason that I think that's so important is because these influencers, they already have the trust of their people. And when you have the trust of your audience, you can tell them a thing and they are going to want to do it because they trust you and they believe in your ability to get them the results that they want. It's simply like thinking at it. Like if Oprah had your book next to her on her table, people would buy it. She doesn't even need to mention it, but people would buy it because she has so much trust of her followers. People look at it and go, well, if Oprah is reading that, I need to read that. And it's that same type of thing. Instead of fighting against it and trying to get people's trust, go and connect with the leader of their audience, the leader of their tribe, and go, okay, do we have some sort of synergy between our offers? Can we do some sort of collaboration here where then you can say, Hey, the influencer can come and go, Hey guys, if you're looking for this thing, this is the person that you want to go to because I've gained trust with them. I trust them. I think that they are a good ethical person. And so I'm going to give them my vote of confidence. And just by them saying that, that I think is going to increase your audience size, your cells, whatever it may be. And personally, I think that that's a strategy that will last for a very, very long time because it's founded on relationships.

Brian Kelly:
Okay. Based on that. And that's various. Also genius is what is your go to method for the first outreach to those influencers?

Alayna Zenger:
So I think the first thing is always going and giving value on their content. These people are if they're doing any kind of online promotion, which if they're big influencers, right, they probably have a platform where they're most present go and engage on their stuff. That's the thing that they probably value the most because engaging, liking, clicking on their stuff, potentially going and buying a couple of their lead magnets or anything like that, that is what is bringing them revenue and that is what they value, right? Because engagement, if you think if you think you're a content creator, right, people commenting is huge. It's boosting you in the algorithm. So go and comment on their stuff. If they have a podcast, leave them. Leave them a review. Like going and seeing reviews on my podcast is huge. I want to know those people. I'm like, Oh wow. Like this person gave me five stars. Like who? Who said that? Like, that's super nice. So go and just do that for I think doing it for a couple of weeks, maybe even a month to show that you're not here just to get into their DMS, right? You're not just here to like a couple of their posts and then send them a message. I personally think that that comes off as sleazy. I've gotten a couple of those where I literally see somebody come in and they like all of my posts, even my posts from like two years ago that haven't been active for two years. And then they send me a message the day later and I'm like, You were just liking my post because. Right, you want to show that you're genuinely interested and connect with people, that you actually want to have a conversation with.

Brian Kelly:
Great, great, great advice. There are a lot of those out there. There's words about that. Trolls and Yeah different kinds. Good friend Bill Koppel is watching. This guy has been through a lot. He's had multiple brain injuries and he has overcome that. And he's had to learn to walk again. And he's talking about back when you were talking about running. So that came in about that time. It's that first step you take and you will even amaze yourself what you can accomplish. So thank you, Bill. Good to see you again. And we have an actual kind of sort of question, inevitable. Starboy, who I just met on Facebook earlier today, said, what if that is not the only way? Because I know some stuff. Well, I think the obvious answer is it isn't the only way. There are many ways. It's just right now. Elena was saying this is her primary go to. And it wasn't the only she was saying, I only get to pick one. That means she has several. And we all do at all times. And it's always good. Um.

Alayna Zenger:
Yes, definitely important.

Brian Kelly:
So yeah, and there's all kinds of strategies out there and some that many that do work now. And like you also said, some that are starting to fade already that we're working for you just a little while ago. And it's so true. You just have to keep on top of it and keep moving and keep flexible. That's that was the one of the main things in the beginning. Yeah. So, um, all right. We went deep into the show and I still need to do that little bit of housekeeping. I think we'll take a quick little break. Don't go anywhere, anyone. We're gonna come right back with Lena Zinger in just a moment. Don't go anywhere. Don't touch that dial. As we used to say when we were youngins, we used to have a dial. You know, you had actually turn a knob on a tele that.

Alayna Zenger:
I don't know. Yeah.

Brian Kelly:
Put down the remote. Okay. Don't touch that mouse. There's one. All right, here we go. We'll be right back in just a little bit. Hang tight. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five night vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK. I mean, it just keeps going on and on and on, Australia. At the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live. The next time. And you can also participate in this incredible, incredible prize. So come on live and you do not want to miss a moment because of our incredible guest experts. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time. Then write this down. Carpet bomb Marketing.com. Then head on over to it after the conclusion of tonight's show. Carpet Bomb marketing. Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Writer Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount.

Brian Kelly:
So write this down and then after the show, once again, head on over to reach your peak. Club.com. All right. Now let's get back to the show. Good grief. Let's get back to the show already. I don't know who that guy was blabbing on, but Jiminy Christmas. All right. We are back with Alana Zinger and she is dropping some serious some serious knowledge bombs and smart bombs and bombs of wisdom. Just unbelievable but believable at the same time. That's pretty cool, huh? Yes. So shifting gears just a little bit, part of the show we talk about mind, body and business. Don't necessarily need to cover all three every show, but it was just curious about when it comes to, you know, your you're a young woman you already said you're 22. And I'm curious at that age because the whole world is in front of you. I remember it kind of because it's such a long time ago, it's almost hard to remember it. But physically, mentally, everything, it was like, Oh, the world is just there. It's going to be awesome for a long, long time to come. And it will be for you, definitely. But I'm curious where you're at now at your age, How important is physical fitness to you? Like staying in shape or exercising on a regular basis? And then if it is important to you, which I'm assuming it is, what is it that you're noticing by actually staying in shape and exercising on a regular basis?

Alayna Zenger:
Oh, yes. I love this question. I am very, very focused on it and have become just more and more obsessed with it the more that I learn about it. My personal belief is that the body is just the physical or the tangible appearance of the discipline of the mind. That's what I believe. It's the discipline. If you have self discipline. Hang on.

Brian Kelly:
Hang on. Oh, hang on. You know what's coming. Oh. Whew. That was a certified. Personal instructor for a long time. And I've never. That was. Can you do you can you repeat that? Do you remember you said, Holy moly, that was awesome.

Alayna Zenger:
The body is the tangible showing of the mind, the self discipline of the mind. If you have if your body is in its top physique, if it's athletic, that shows that you have self discipline in your mind. And that's directly what I connected to. And really that is what physical fitness is about for me is, yes, I definitely want to be living for long, long time and I want to be healthy and I definitely don't want to get to where I'm old and can't remember things. That's something that I'm probably most scared of is getting old and having dementia. Right. And forgetting. Right. And losing the capacity of my greatest asset, which is my mind. And so it's always just comes back to, okay, how do I strengthen my mind through physical means? And by doing that, I purposefully seek out discomfort. I purposely seek out challenges that are really, really going to push me and make me question why I'm doing it. Some examples is I when I was dancing at one of the dance camps that we had, we did we pushed ourselves to do an 11 minute and think 37 second plank. So a plank is where you're sitting there and you're you're holding your abs, right? That was very, very difficult. But the amount of accomplishment that I felt after that and really what was so cool about that is it wasn't just about getting physically stronger. It was about getting mentally stronger. And we set up routines to be able to harness the mind while sitting in that plank, because that's probably the most grueling thing about a plank is that you can't move. You're just sitting there in pain. And so it's like, I've got to be doing something mentally or it's not going to I'm not going to make it like 11 minutes of that, that that's a whole nother thing, right? And so that that was one example. Another example was I took on a challenge from one of my favorite people, David Goggins. He has this challenge called the four times four times 48, which is where you run four miles every four hours for 48 hours. So it's 48 hours total. And so we started at 4 a.m.

Alayna Zenger:
in the morning. You run four miles, then you come back and you have you have. So if it takes you, let's say, 30 minutes to run four miles, it definitely took us longer. It took us about an hour each time. We would have three hours left to rest and then you'd start again at eight and then you'd start again. And every every four hours you're running again and you're doing that for two days straight. And so, you know, the first 4 a.m. run felt great. We're like, this is going to be a great challenge. But can you imagine the second 4 a.m. run where you're like, oh, my God, we have been doing this for a day and we still have a whole nother day to go. That was brutal, but. So, so valuable in terms of shaping my mind to be disciplined and pushing past my perceived limits.

Brian Kelly:
So did you literally, literally get only like three hours sleep then, if you're doing this nonstop? Yeah.

Alayna Zenger:
Well, so we didn't sleep every we didn't sleep every block of time. We would sleep in at the 4 a.m. block. So we'd get so we'd run from 4 to 5 and then we'd have five until 730, maybe 715, because we have to get up and get ready to go again. But we didn't sleep during the day because we wanted to make sure it was still regulated. So yeah, my body hurt, hurt, but it was good.

Brian Kelly:
That is definitely seeking out discomfort in the biggest way for sure.

Alayna Zenger:
Yeah. Yeah.

Brian Kelly:
Wow. Wow. That is. That's phenomenal. Oh, my gosh. You are phenomenal. I am so glad you just happened to come across somehow on my Facebook and reach out. Thank you for doing that. Yes. There's a.

Alayna Zenger:
Reason. The power of connecting relationships.

Brian Kelly:
Yes. And so, you know, it's actually the embodiment of what we're preaching and teaching right now. Right. It's a it's exactly what she did. She practices what she preaches, Elena does. And with that, I think this is a good time. I would like to learn more about what it is you do in your business. And I'm sure everyone else is like, what the heck does this young lady do? She's amazing. And so what I'd like to do is I'll just pull up your website of your of your business, your main website, and if you wouldn't mind, give our audience a nice outlay of what it is you do. What kind of clientele do you work with? Who's your target market? And and finally, if you have a success story or two you'd like to share. Oh my goodness. We would love to hear that as well. So go ahead and take it away and I'll pull up your site right now. Yes.

Alayna Zenger:
So my business is called Your Client Success. And what we focus on is we help people who have online businesses. So we specifically target business owners with online businesses, people who have educational courses specifically. So it can be anybody with educational courses. And we come in and we help. We set up the systems, but also help their clients actually complete their courses because we were seeing time and time again I did some accountability coaching before I started this business and the amount of people that open by courses and then don't open them just constantly surprises me until I actually did it and was like, Oh, I bought a course and didn't open it. And I was like, I understand now. And so we come in and we help these business owners focus on their client experience. So then their clients not only complete their courses, but get the results that the business owners have planned the clients to get. That means testimonials, that means built in trust. And then that also means that the clients are going to stay on longer in the business because you approved as the business owner that you can get them a result. And so you just have to give them the next step. And since you've already built the trust, they're going to go, yes, I trust you to take me to that next level. And so we help them build out those Ascension offers as well and help them move through that. So an example of a client that we helped, we helped them this past year take eight of their clients through their $4,800 offer to their 18 K offer to their 30 K offer, all through automating their their systems, their client success systems, where the business owners, they can go on vacation and their clients are still upgrading, they're still getting results, they're still getting testimonials in. And all of that revenue coming in. Their clients lasted through all of those offers, all by just focusing on the client experience. And so that is that is what we do.

Brian Kelly:
Fantastic. And so you mentioned like three, three price points. And most people I know that are in business don't even have three offerings. Do you also help your clients to craft their other intermediate offer, intermediate offers, maybe even their high ticket offer if they don't have one?

Alayna Zenger:
Yes. Yeah. A big thing that we see is that oftentimes people focus in on one offer and they go, okay, this is all the thing, this is all I'm going to give, but rather it needs to be it needs to be focused on from the big picture of what is the ultimate result that I want to get this client and what are the programs that I can set up as milestones and treat it more like a school setting? I don't like the education system, but this whole idea of you have to go and be a freshman and then a sophomore and then a junior and a senior, because the ultimate goal is to graduate is brilliant and people get through school that way. It's that same kind of idea and we help our clients set that up in their own program going, How can we get your clients to go? This is the ultimate result. Now here are the plans. All of these steps are a different program that you upgrade to.

Brian Kelly:
Interesting. You know, my God, you can't just be 22. There's just no possible way. You are just too brilliant. My God. So I have a mentor. Uh, his name is Mel Cutler. He had a seminar. Business industry in that seminar industry, I should say. And it was on based on NLP neurolinguistic programing for business, which at the time was pretty unique. Usually it was just for personal development. And he did a very similar thing with his product structure, and it was just like that. It was like, you have to take this one course as a prerequisite to the next right? And I'll never forget, because he laid them all out. And this was when I was just a student sitting in the seats. I ended up eventually becoming the lead trainer of his company. It was awesome. Yeah. Oh, God, what a great time that was. And so he would have like the entry course 101, then it was 201, and that's not what they were called. But the pinnacle one, that's the one I was eyeing. I said, I want to get to that. I knew instantly that that's where I wanted to go, but I knew because he laid it out, you got to take the first two first. And it was absolutely integrity based because you did need to have gone through those first two to really be able to do the third one at all. And it was it was masterful. And they weren't little inexpensive steps either. And it was the best money I've spent in my life looking back on everything I've done. And so, you know, it's important to also deliver really quality results as well for people. And that's that's just brilliant. And to break it up, I wish I'd met you. Gosh, a couple of years ago, I created myself a very comprehensive do it yourself. What we're doing right now, the live video show, everything behind it, all the automation. There's a ton of automation behind it and all that. And I, I spent a year and a half developing it. Yeah mean, focused effort. And it was 60 videos when I was done six zero.

Brian Kelly:
I had a beta test group run through it. Not a lot of these were these were the people that said they wanted it. That's the only reason I did it because I didn't want to do it. I knew it was going to be a big task. Not a single person made it past the 10th video, one sixth of the way through Yeah, and I said, Well, I'm not going to sell this because they're not getting the result right. If I had you, I could have figured out different ways to kind of nudge them along and give them a little kick in the rear end. But, um, all that, it's no big deal. I've switched to an agency model. It's done for you. It's the. It is the right way to go. It's just too much work otherwise. But it would have been nice. That would have been an option. They could have had or still could have right now if. And now that's. That's all. Um. Yeah, it's gone now. It's no good. So. But anyway, I love hearing all this because I'm in the process of trying to determine some intermediary intermediate steps as well. Amazing for what we have to help people that aren't quite ready financially, but it can help them get a little farther in their in their journey. So. Right. Great stuff. Great stuff. Goodness sakes. Um, of everything you've done so far and the already. Obvious success you've had. You've had. If anyone if you go to her website and I didn't bring that up, it's called your client success.com. For those of you listening on audio podcast. Your client success.com write that down. Keep listening, write it down keep listening and visit it after you'll notice she has a lot of great marketing content there with testimonials with her talking, showing her in front of classrooms. Take note of what she's done. Model success. That's what I always say. You don't want to invent it yourself, just model success. So definitely go to your client success.com and client is singular when you hit that client success. I always wonder is it is there another s in there?

Brian Kelly:
No it's client success.com Yeah. And so what is the best way for someone to start with you? We're not near the end of well, we're getting there. We're not at the end of the show yet. But what is the best way for someone to reach out to you? What's the trigger point? Is there an opt in form, a schedule, a call?

Alayna Zenger:
What is it for you? Yes. So there is directly on the website where if you know that, hey, this is something I want help with, you can definitely scroll down and there is a calendar available for you to book. So that is available. Yep, right there. But we also do have a masterclass going on on Monday that I'm going to be teaching a lot of these systems to you guys. And so you guys are more than welcome to join that as well. That is masterclass dot your client success.com/registration and so you can go there and that you can go and register for that it's completely free. Something that I believe in and also help my clients do is give away the farm. And what I mean by that is you want to give everything to your clients to succeed and how can we organize it in a way where it's going to send them and make your money business, but you're really going to give them everything that you need to succeed? And so that's what I'm going to be doing in this master class is giving you guys everything you need to do in order to create this process for yourself.

Brian Kelly:
All right. This one's got me going. So, oops. I wanted to one more time, I want to get that URL so I can put it up on the screen for everyone who's watching. So it's Masterclass your client success.com/red.so.

Alayna Zenger:
Masterclass dot your client success.com/register.

Brian Kelly:
Gotcha slash. Register right.

Alayna Zenger:
Registration.

Brian Kelly:
Or. Registration thank you registration is it all lowercase. Yeah. There we go. Those things are important. Important. So it's on the screen now. So masterclass dot your client success.com/registration and what time is that going and what is the price point for that?

Alayna Zenger:
Yes so it's completely free. It's Monday, June 19th at 4:30 p.m. Eastern time.

Brian Kelly:
And do you do this on a regular basis like often, or is it? This is actually.

Alayna Zenger:
Our first one that we're running, so I'm very excited for it. That will probably be more in the future. But as of right now, this is our first one, so come and join us for our very first one and you guys can give me feedback. Let me know what you think.

Brian Kelly:
We can have a chat about that offline because I hold one myself and have been doing so for quite some time. Oh, perfect. Help each other out a little bit here. I'm going to put this in the comments for all to see and click on. That are watching. I better put the https in there. Don't normally do. This take time out to. But this is a captivating. I appreciate it. There it goes out to Facebook, YouTube, LinkedIn. I hope LinkedIn, maybe not. And so people can click on that. But again, it's masterclass dot your client success.com/registration. Yes a whole word You know the cool thing is Elena I can be trained. It is really possible.

Alayna Zenger:
That's perfect. That looks great.

Brian Kelly:
I say that a lot. Yeah, but. You know, when you get to be an old dog like me, those things are easy to do and and have fun with. I don't care. It's all good. No. Oh, my goodness. I'm so. I'm glad that you've agreed to go and extend this an extra hour tonight, so I appreciate that.

Alayna Zenger:
Right. We totally agreed upon that.

Brian Kelly:
Because I don't. Want to let you go. Uh, nope. Nope. Gotcha.

Alayna Zenger:
So it's. It's going fast. Like, I'm ready for more questions.

Brian Kelly:
Yeah, more coming. We got a few more. And the cool thing is that the time did fly by that. That's always a good sign. And, yeah, I could literally talk to you for hours. You're just. You're such a breath of fresh air at the same time. So astute and so knowledgeable. It you are up here. All right? And you're. You're right there. Um, I'm just thinking, my gosh, so many people that I would love to get you connected with. And I promise to do that some time ago. And I failed on that promise so far, but I will still do that. So I'm saying that out loud recorded. Everybody can go back to me and say, Hey, did you ever help Elaine out?

Alayna Zenger:
And the accountability right here.

Brian Kelly:
Exactly. And so you get it all you must have read. Are you are you well read? Have you read a lot of books?

Alayna Zenger:
Yes, I have read a lot of books. That definitely does contribute to it as well.

Brian Kelly:
And and that is also just incredibly obvious that you have done that. Just listening to you. You can tell. And that's, again, to everyone watching and listening, the importance of reading books and the right books. So go to reach your peak Library.com look at the books, get them from wherever you want. You don't have to buy them from that site and just start reading. If you haven't been. If you are, find the next one. There's odds are there's 1 or 2 or more in there that you have not yet read. I'm way behind on updating that list too. I was looking at my audible account like, my goodness, I got to get these out to. The so many.

Alayna Zenger:
There's so.

Brian Kelly:
Many. Yeah. I may have to make it more organized so people that are looking for a specific thing can find it, but it's more fun just to randomly throw them in there. It's kind of like, you know, I don't know if you're familiar with Costco, Meijer and Sam's Club, they purposely move products around on you, so you have to go search. And while you're searching, you see new products. That's genius. Again. It's like, awesome. Yep. Hey, what's that?

Alayna Zenger:
Actually think I need that?

Brian Kelly:
Don't ever go hungry. Don't ever go to Costco. Hungry?

Alayna Zenger:
No. That's like the the the rule of going to the store. Don't go hungry. Been done. That not a good idea.

Brian Kelly:
It is. Oh, my gosh. Okay. Um hum. Yeah, I think that's a good one. What? One thing? You only get one again. If you could think of. One. Thing. That you could hang your hat on. You know the one you're wearing that you could say without a doubt. You can attribute that one thing to your current level of success. What would that be? Hmm. Yes. Love it.

Alayna Zenger:
You do your emotions.

Brian Kelly:
You do. Your emotions. You do.

Alayna Zenger:
Your emotions. What I mean by that is you get to choose at every moment, every minute that how you feel, how you want to show up, what responsibility you take. You get to choose, which means that every situation that you're a part of the outcome is your fault. And that can be hard for some people to take. Like they may not like that, right? Because they want to blame. Right. It's easy. It's easy to blame. But by understanding that I can actually choose to feel differently about a thing, about a person, about a situation and flip it on its head and go, this is actually for me, this is going to help me and I can learn from this. That changes the whole game. And from me focusing on that emotional mastery has. With the world.

Brian Kelly:
I think I'm going to wear this button out if we had another hour to talk. My goodness. That is phenomenal. Just my God, you're beyond your years in in knowledge and in intelligence. And and also, you are like normal as far as your social. Right. You've got you've got the package, the full package, Elena. And you're you're, you're going to go so far you're already doing well but you're going to really crush it if you continue down this path. Oh, my gosh. And you do your emotions. So I'm glad you expanded on that because it's, you know, another way of saying is being at cause at all times. So, you know, it's it's like it's not necessarily your fault when things go wrong, but is there some way somehow you could have some part of responsibility for that happening? You know, if you're driving a car and you stop at a stoplight. Lawfully and legally and then, poof, you get rear ended. Well, what are you going to be you're going to be pissed off at the person behind you. And at that moment, just like you said, Elena, you have a choice. How do you react? It's human to be upset. Don't. Don't worry about that. It's okay. But get past that. And now how can that become a learning moment? Well, how could you possibly be responsible for that? I mean, come on, I, I, I followed the law. I stopped at the red light. I didn't hit the car in front of me. How could this be my responsibility? Well, you got to take it really far, and the farther you take it, the better it is. So who decided to get out of bed at the moment that they got out of bed that day and drive? And then who decided. To get in the car and drive? Then? Who decided to take that specific route to get to that destination? Then it's like, Yeah, but this is crazy. That's right. It is. And the more you ridiculous you can make it, the more powerful it will be. And that's a very huge that's a it is a ridiculous example, but it's a great one because. Because now it makes it easier to be at cause in all other situations, you know? Wow. Elena is so pissed off at me. I'm now I'm mad at her. Why is that? Well, think about it. You know, maybe you did nothing. But did you did you help her with calming down or. I mean, did you decide to get on the phone with her, knowing that she might already be emotional? I'm sorry, Lane. I shouldn't use you in this in this example, because. I'm not that way. No, you're good. No, you're good.

Alayna Zenger:
I have my moments. I have my moments. You know, I think we all do. But the the idea of it always being your fault can be taken two different ways. It can be taken as, Oh, what? That sucks. Like, it's always, always my fault. Like, no, that's not the case. Or it can be such a a statement of power and hope because that means that at any moment you have the opportunity to change your current life, to be something different, to recreate yourself and show up better. And so, yeah, you may have made a million mistakes in the past, but you can choose something different in this moment and you can be something different. And that's what I think is so powerful about that statement is when you really come in and go, I'm I'm honestly the creator of my life, I get to decide. I've created everything up unto this point. I now have the power to create anything I want. And so let me lean into that. And when you lean into that, really anything that you want can be created.

Brian Kelly:
Yeah. And when we make excuses or give reasons or point blame, we are we are relinquishing our power Yeah to do anything, just like you were saying, with the power we would say and I've said this from stage, you know, you can either have reasons or you can have results. You can't have both. So which one do you choose? So, you know, every time we make an excuse or complain about something, we are giving away our power to excel and go farther and we're giving it away to someone else or something else because we're just making excuses and oh, but how is that going to propel you forward? It's not. It's still again, it's okay to have that initial human response, you know, negative emotion. That's okay. But just be aware of it. And then when you feel it and you see it and you sense it, now, how do you reframe it and make it work for you, not against you? Like you said, it's it's done for you, not to you. That was very good grief. I mean, you must have been reading at the age of three until now.

Alayna Zenger:
I mean, I don't I don't think I was like any, like, amazing, like Wonder Child. I wasn't like, reading early or anything like that, you know? I think for me, it's just I've had a very high expectation for myself and the standard that I want to live up to, um, which, you know, there are a lot of responsibility again. And when you don't, when you don't hit that standard, it can really suck. And but it's about, okay, how do I come back again and again and make it? So then I do hit that standard and I do show up and I do approach situations how I really want to, and that gets amazing results. But also, I think what's more important than the results is the fact that I have self respect for myself and can go I can look in the mirror and have a conversation with myself and go, Yeah, like I've showed up. I'm here like, we're going to do it again today and I love it and let's do it. That type of thing.

Brian Kelly:
You've given me such great supreme hope for the young generation that you are part of because, you know, I have a son and a daughter that are they're a little older than you, but not much. And it's just the things we see looking back where a lot of younger adults are going and how they're managing their lives is a little bit frightening at times. As a parent, wondering, oh my gosh, what is this is going to be for our kids and stuff? You gave me a lot of hope tonight. Like just coming on and being so integrity based, so intelligent, so well learned, so disciplined, so focused, so driven. So insert incredible adjective here. Um. But oh my gosh, just look at the clock. So I did not forget, for those of you that came and stayed on live till the end, we are giving away a five night vacation stay at a five star luxury resort. And that's compliments of actually reach Your peak. My company, we are sponsoring that and actually we'll do that in just a second. I like to close every show out, Elena, with one specific question, and it's a very profound question. How did it come about? I used to ask it on occasion, back 4 or 5 years ago when I was first doing the show, and I started recognizing the answers and they were like, profound Yeah. And I'm like, Wow, this is great. And so I decided to end every show with it and it's a great way to end. And it's a really powerful not because of the question, it's because the answers that have been coming. Yeah, it's really unique. Before we get to that, we can't just do it right now and let you be done with it, can we?

Alayna Zenger:
No, I'm ready. I'm like, What's this question?

Brian Kelly:
In NLP, we call that an open loop. Yeah, I am aware of that.

Alayna Zenger:
I know plenty about that. Those open.

Brian Kelly:
Loops. In marketing, it's called the Jeselnik Effect. The cliffhanger. Yeah.

Alayna Zenger:
I've not heard the Jeselnik effect.

Brian Kelly:
The Ghanekar is named after a person. Yeah, so it's all similar. All right, But before we ask that question, the prize. So everyone get out your pens. Even even guest experts can enter this. Elena So hint, hint, wink, wink. And I've had some win. So what you want to do is write this URL down. I'll put it up on the screen. And again, you must be watching live. So if you're not watching live, you know what to do. You got to go to the mind body business show.com, click on any of the buttons that say where and how to watch and it will give you a registration form. We do not spam. We do not pitch, we do not sell. We just give you an update when our next show is going live. So you can just click a link and be here with us and win this and magnificent price. So go write this down. You want to after the show is over, you want to go to Rhipidium Forward slash vacation R.I.P. that stands for Reach Your Peak dot M forward slash vacation. All lowercase enter to win. After the show is over. We will be monitoring it long after the show is over. So. But do it soon. Do it soon after we say goodnight and call this show a wrap. So there was this thing about a final question I recall, um, and I cannot wait. Here's the cool thing about this, Elena. There is no such thing. As a wrong answer. Oh, yes. It's impossible. It's not a test. It's not a pass fail. In fact, it's an automatic pass is actually what it is. The cool thing is the exact opposite is. Is the true thing is that is the only correct answer. Is yours because it's going to be unique to you. Is that enough build up? Are you are you really ready? Are you. Feeling.

Alayna Zenger:
I'm like sitting on the edge of my seat here. I'm like, okay, like, what's the question?

Brian Kelly:
Love it. So, all right, here we go. You are ready, then you're telling me you're ready? All right. Ready? Elena Zinger. How do you. Define. Success.

Alayna Zenger:
Who should have known this one was coming.

Brian Kelly:
This one's so.

Alayna Zenger:
Good. For me. Success looks like very simple. Okay. I actually see it as an equation. Success. Looks like developing a set of skills. Mastering those skills so that you can use them to serve a higher purpose. Something greater than yourself. And that equals fulfillment. That is what I think success is, is pursuing that relentless pursuit of growth, skill acquisition and mastering the mind to be able to use those skills to create and contribute to something bigger than yourself. Doing that day after day after day and this is a game that is played, not won. You do not win the game of mastering your mind. This is something that is played every single day until the day that you die. And it's done through putting yourself in uncomfortable situations, discipline, showing up for yourself, deciding to actually be honest and take responsibility and doing that, that equals ultimate fulfillment. And ultimate fulfillment to me. Looks like being able to be okay with yourself when you're by yourself. To be able to be completely alone and go, Yeah, I'm good. I feel proud about myself. I am happy with who I am. I know who I am. Nothing can touch me. Because I'm going to show up. How? I'm going to show up. And that is what it means to be successful.

Brian Kelly:
Mhm. And you know how that's going to end, don't you?

Alayna Zenger:
I do.

Brian Kelly:
Nothing but smart bombs. Knowledge, bombs, bombs of wisdom, even just golden nuggets. All all wrapped up into one nice package. So, my gosh, Elena, you are an amazing young woman. I said it once before. I so appreciate you coming on being with us here tonight. You've been an absolute blessing. And I've had the most fun I've had in a long time with any guest I've had. You've you've surprised me in so many great ways. And you were a fantastic host in your own right when I was a guest on your show. And I appreciate you and thank you for that as well. I think this is the beginning of what's going to happen for a while now. And so the thing is, you know, you probably heard the saying you can choose your family, but you can't choose your friends. Have you heard that?

Alayna Zenger:
No, I've heard the opposite. You can choose your friends, but you can't choose your family.

Brian Kelly:
Sorry. You're right.

Alayna Zenger:
Okay. I was like, Whoa, wait. You can't choose your friends. I follow now.

Brian Kelly:
Thank you for clarifying that. Saw the look. You're looking around. I'm like, Oh, okay. Yes. Thank you for that clarification. Well, the thing is, is you're now family, so you're stuck. Amazing. This is kind of I. Kind of lost the umph because I got it wrong to begin with. My goodness. I was like, Geez, Brian, wake up.

Alayna Zenger:
Um, yeah, I haven't heard that. No, I heard that. I got you. I got you.

Brian Kelly:
I love it. Thank you so much, Elaina. On behalf of the amazing Alana Zinger, I am your host, Brian Kelly, of the Mind Body Business show. Oh, man, that was great. That was great. I cannot wait for the next show. This one is going to have a nice luster for a long time. Appreciate you, Elena, and can't wait to meet you in person sometime. Come on down to Florida. When you hit your next Airbnb or maybe we'll cross paths as we're heading across the country. But either. Way. Please stay connected. And for everyone else, we can't wait to see you on the next edition of the Mind Body Business Show. Until then, please, everyone do two things. Two things. Go out there and serve and crush it. Help people. And the second one is, above all, please be blessed. That's it for us. Have a great evening. So long for now. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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Alayna Zenger

What's up everyone, Alayna here! I'm the owner of Your Client Success. Your Client Success helps online business owners who have coaching programs manage their clients and systemize their delivery systems. I'm currently living in states 3 months at a time doing what I classify as "Airbnb hopping" where we move from state to state living in Airbnb's for 3 months at a time. I love the game of business and I love networking with other fellow business owners.

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