Special Guest Expert - Alayna Zenger

Special Guest Expert - Alayna Zenger: Video automatically transcribed by Sonix

Special Guest Expert - Alayna Zenger: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to. Two steps back. Who are dedicated. And driven. We finally break through. With that is the question. And this podcast will give you the answers. My name is Brian Kelly. This is the Mind Body Business Show. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body business show. Oh, my goodness me. Oh, my. We have one incredible show for you lined up tonight because the one and only. That's right. Elena Zanger is going to be on here in just a moment and you are going to be wowed. You're going to be blown away with the accomplishments and. How far are this young woman has gotten into her career already and she's far exceeded many colleagues I know personally at a similar age as mine. And you're going to know what that is in a little while, because I always kind of reveal it. You'll you'll figure it out. It'll be fun. Just be listening for that. So the Mind Body business show, it is a show that I had put together specifically with you in mind, the business owner, the entrepreneur that's looking for any and every way to get farther faster, to get to that higher level of success so that you can then set your goal for the next level and go after that. And every time I have a guest expert on this show, that is exactly what happens because I only bring on successful entrepreneurs and they come from all over the world. Tonight we have a almost world traveler. She she will tell her story about that, where they don't actually have a a home to live in or an apartment that they call home for an extended period of time. It's pretty cool. It's pretty cool. Really fun. I like what they're doing. And so it's literally a show for you and it's going to be something that Elena is going to come on and give you some incredible wisdom, some knowledge bombs, some great nuggets for you to take action with.

Brian Kelly:
And it's really about what I call the three pillars of success. This show is, is what I mean by that. And that is the very title of this show, mind being mindset. And what happened was over the course of about ten years, I studied and I focused on only successful people, like what made them perhaps more successful than yours truly. And I found after all of this, studying and reading books and meeting with these people, others that I'd never had met, or some that were no longer with us that I would learn from on their videos and or books. Just studying successful people is they all had these three qualities that kept bubbling up and it's mind, body and business. So mine was it stands for mindset and to a person each of these successful individuals had a very powerful. Very positive and most importantly, which most people don't get this one. Flexible mindset. It is so supremely important to have a flexible mindset and body. Each of these individuals literally took care of themselves physically and nutritionally, just what it says body. Because here's the thing the mind and body are a team. More importantly, the mind and body are your team. And so if any member of a team is not operating at full peak potential, guess what's going to happen? The team as a whole will suffer. So you must address both. And that's what successful people do. And then business. Business is multi, multi, multifaceted. There's things that skill sets that one must master in order to have a successful business, to build a great team, to scale it, to grow it. And there are skill sets like marketing, team building, systematizing leadership sales. I mean, I could go on and on. And the real good news is you personally don't have to master every single skill set, not even all the ones I just mentioned, because that would take a lifetime to do that or more. And so the good news is if you master just one of those and it was one of those I just rattled off just a moment ago, you can leverage that skill set to help you bring in the others. And that skill set is the leadership or the skill set of leadership, the leadership of skill set Yeah It's the skill set of leadership.

Brian Kelly:
And even if you don't currently have a team and you might say, Brian, how am I supposed to be a leader when I'm just me, myself and I? Well, you start developing that business culture and start leading yourself as if you were one of your own and start start working on it right away. There's no excuse not to. And I'll tell you, I can't tell you strongly enough how important that is, is not only to become an effective leader. Also, if you don't have the help yet to really focus on that as being your next move is to get the help. Total game changer. And so speaking of game changers, another great trait I found in these very successful people to a person was they were also very, very avid readers of books. And with that, I want to segway into a little segment I affectionately call Bookmarks.

Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.

Brian Kelly:
And a very quick word of advice for all of you watching and listening is that you're going to get a lot of resources on this show like Richard Peek Library.com in in the form of websites and books and other things. This happens every show. What I would implore upon you to do is rather than, you know, succumb to that urge to go clicking away and checking it out while the show is going. Instead, write it down. You remember those things. They're called pens and you remember that stuff called paper. Write it down. Have electronic paper here and then go visit it after the show is over. Why? Because I have spoken from stage many times, and I would be getting to the juicy part knowing, you know, it's my presentation. I know where the heavy hitting stuff is coming. And then I would notice perhaps someone would get up out of their chair and they're staring at their phone. They got that all important text message or phone message or they had to go to the bathroom. They're leaving the room and missing what could potentially change their life forever. I would hate for that to happen with you. I know we're not in a physical room, but it's all about your focus. What are you focusing on? So please stay focused on Elena when she comes on, which is right after this, and focus on her right note. Take notes, voracious notes, really write down a lot of notes, and then go visit them after the fact. That's my that's my soapbox moment and I'm done with that. So please do yourself a favor and just take notes during this show. All right? Reach Your peak Library is a site that I literally had built with you in mind. I know it sounds a little cheesy maybe, but here's the thing. I myself was not a voracious reader until the age of 47, and that was about 11 years ago. So you got that? Yep. Yep. They've all done the math and it has become a life changing. It's just completely changed my life. And so not just reading any books, but the right books to help you propel you farther, faster, not just in.

Brian Kelly:
Business but also in life. And so what you see scrolling on the screen, if you're watching live right now, is a collection of books I personally have read and I vet. Not every book I've ever read is on here. I started reading using Audible, and that allowed me to get through a lot of books in a very short period of time. I didn't realize it, but I don't like reading with my eyeballs. And once Audible came out, I'm like, All right, let's go Now. I'm a voracious reader as well. So this is here's a resource for you. You click on those buttons, they go to Amazon, buy the book from wherever you like to get your books. This is not for the purpose of making money. Find the book that just resonates. They're not in any kind of rhyme or reason order of any kind. They're just slapped in here as I read them and just pick the first one that resonates that that speaks to you and then go get it and then read it. And then. And then wash, rinse, repeat. That is reach your peak Library.com. And it is time finally at last for Brian to stop blabbing and bring on the amazing Elena zinger. Here we go.

Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league Qualified.

Brian Kelly:
And there she is, ladies and gentlemen. Yes, it is the one. It is the only Elena Zinger.

Alayna Zenger:
What's up? It's so good to see everybody. Thanks so much for having me on.

Brian Kelly:
Oh, my goodness. So Elena, she reached out to me on Facebook. We were just talking about this. I'm like, how did we meet? She remembered she's young, she's got a good memory. And she reached out on Facebook and asked me invited me to be on her podcast, which I did. And I'm like, Wow, you're you're an amazing young woman, so I want to invite you on mine. So it's called a stage swap in in modern terms, and that's something you can implement right away as a strategy. If you have a podcast, I'm talking to the audience is to do that. You can literally use each other's platforms and spread the word and be part of other people's tribes. Yes. And get a lot more exposure that way. And that's the purpose of this show, is to really lift and raise Elena, because not only she deserves it, I'm just going to say it because she deserves it. She is put in the time and the effort, and it's very obvious to me that she has because of the results she's getting, not only for her business, but most importantly for her clients. And that's why we all do what we do. And so truly excited to have you on, Elena. I'm going to give you that wonderful intro that you so richly deserve. We'll chat a little bit and we'll do a little a little bookkeeping or housekeeping, I call it, but it's literally bookkeeping to have a quick little ad spot run. But in a moment. But first, Elena is the owner of your client success. Your client success helps online business owners who have coaching programs to manage their clients and systemize their delivery systems. She's currently living in states three months at a time. This is great, doing what she classifies as Airbnb hopping, where they move from state to state. Living in Airbnbs for three months at a time. What a great way to see the country and maybe find out where you do want to hang your hat for a while. Elena loves the game of business and she loves networking with other fellow business owners. Ladies and gentlemen, finally, officially, formally, the one the only Elena Zinger. Welcome to the show, Elena.

Alayna Zenger:
Thank you so much for that intro. I'm very, very excited to be here. Just love the platform. It was great to meet you on my podcast and was really excited when we're like, Oh yeah, we could totally do this whole stage swapping thing. And so just, yeah, it's great to be here.

Brian Kelly:
Yeah. And I got to tell you, you've just so supremely impressed me with that podcast. You're, you are so like, I don't want to say the word mature.

Alayna Zenger:
You're a lot of people do use that word, though.

Brian Kelly:
Yeah just implies that you're super young. You are young, but I don't want it to make it sound like. Yeah, it's just you're ahead of the game. I'm just trying to think of the right, proper word. You have put in the time you've paid your dues, the due diligence. I don't know if you've slept since you left high school or not, but, um. And I kidded with her earlier saying, you know, I've never seen anyone at 17 do so much. And she goes, Well, I'm a little bit older than that, but I'm not going to reveal that.

Alayna Zenger:
22. I'm 22. Oh, my God. In case you're wondering, she went there. She went there much.

Brian Kelly:
22 She's barely legal to to drink alcohol and she's crushing it in business. And we're going to talk about that. I can't wait. Um, and so real quick. How did you get where you are? What led you down the path to become an entrepreneur? It sounds like it started at a very young age, much younger than even 17. And what got you started and then what? What propelled you to have a already successful business at such a young, young age?

Alayna Zenger:
Yes. So to give some context, I have probably been doing business entrepreneur stuff since I was 1213. Around that age. I started with a bread business and so my mom had created this really amazing healthy bread recipe that she would make at home for my family, literally, like she would grind the wheat at our house. We then bake it in our oven. You know, we had the dough, we let the dough rise, all the things. So it was it was a full process. And I just something about me is I love bread. I love eating bread. I eat it in very thick slices. I'm a thick type of slice person. And so I loved it. And I was like, you know, this is it was 100% whole wheat. It was super healthy and it tasted amazing. And I was like, I wonder if other people would want to taste this as well. And so what I did was I was like, okay, let me just go around to my neighbors because I didn't really know anything about marketing at that point or anything like that. My parents are entrepreneurs, and so I was like, I literally had made a loaf and it was warm and I carried it around and cut up little slices and gave it to my neighbors and just knocked on door to door and was like, Hey, do you want me to make this for you on a weekly basis? And they were like, Yeah, that sounds great. And then some people were like, Well, I don't know, is it going to go bad since it's so fresh? And I'm like, Well, you can freeze it and then you can reheat it and it's all good. So that's where it started. And I ended up making like over 50 to 60 loaves in one oven a week. Wow. And I was charging five bucks a loaf. And so like, it started to grow, but eventually that definitely got really, really tiring trying to make 60 loaves in one oven with I only had five bread pans, so I was literally cooking bread all week long. And so then I switched to doing washing windows. I had a friend that did it and she was like, Oh yeah, it's like super easy.

Alayna Zenger:
Um, that was an interesting term that she used. Washing windows is not easy, but it was something that people wanted. And so then again, I went to the neighbors and we're like, Hey, your windows are dirty. I can come and clean them and cleaned one and was like, Do you like it? And they were like, Yes. So then I cleaned their whole house and did that for a couple of summers. But then I remember I was a ballroom dancer. I ballroom danced for 13 years. I danced professionally, and my ballroom coach was super big into marketing and online selling and building courses and everything like that. And I remember that I told him one day when I was at the dance studio that, Oh, I just really don't want anybody else to be my boss. Like I want to be my own boss. And that's kind of been a thing since I was little. Most most people growing up with me would classify me as bossy. I'm definitely a leader in that sense, a little, little headstrong there. And he was like, Oh, well, let me tell you about this online thing. And that's that's where it started around age 15 or 16, which has led me into what I'm doing now. And I think ultimately the thing that has really led to my growth and being so young, I appreciate the statement of like, yes, you're so young, you're ahead of the game. But I'm you know, I see kids that are younger than me and they're billionaires and, you know, all these things. And so I'm looking at it going, man, like I'm not enough yet. Like, I have to continue to grow. Like, there's so much more for me to reach. But for me, what made the difference was really that focus and attention to mindset and being surrounded by the right people who could teach me about that and really show me how important it is. And I started working on my mindset at a very, very young age and being surrounded by the people that could show me how to do it well. And I think that that has made all of the difference.

Brian Kelly:
That's interesting that you said finding the right people to surround yourself with, and it's so vital. And I've talked to numerous folks, again, kind of in my age bracket. And one of the most common questions or thoughts that they have is, well, how do I even find these people to begin with that I know I should be hanging out with? I mean, how did you find the right people and know that they're the right people? Did you did you I mean, what was your strategy? Did you go to them and say, I'll do something, I'll scratch your back. If you scratch mine, I'll do something for free. I'll wash your windows for a week, whatever. I'll make you some bread. What was your strategy and how did you make that happen?

Alayna Zenger:
Yeah, So I think I found the right people when I was like. 14 years old. So really had no strategy. I if I if you had asked me that question when I was 14, I'd been like, oh, it was just completely by chance because I didn't actively find these people. But looking at it now, the people that I surrounded myself with were my ballroom coach, which was a very big influence. And then also the other people at my dance studio. So I think where it came from was going, okay, I have an interest in this thing I like. I liked ballroom dancing. I wanted to start getting into that. And so then I went and tried a bunch of different studios and was like, okay, I vibe with this studio the best because they had similar values to what I aspire to be. And so, for example, what kind of dancer I wanted to be was a hard working dancer, one that would come in and would practice hours on end, be surrounded by a studio and a culture that was belief based in terms of we believe in ourselves, we can move forward, we can push past our limits. One of my coach's sayings was we practice. So then in the face of adversity, we can overcome all odds. That was also just all of these little things to me were kind of showing me that this was the dancer that I wanted to be, and because of that, I continued to stay at that studio. So I think finding the right people can really start with, I'm interested in this thing. Either I'm following these type of people on social media and I'm really seeing I like what they're doing. It may not have anything to do with what my life is currently about, but I really like this and then go and find if they have events going on or go and figure out a way that you can be a part of their circle. A way that I've done this just recently is there's this company that I love called All Day Running Co and I am not I am not a runner. I don't run very well. I love working out. I love all those things. But running is definitely a challenge for me. But they do. They their whole company mission is all day, all in and I love that. And they keep posting on Instagram about all these cool events that they're doing. And so even though I'm not a runner, I'm like, okay, I'm going to go to one of these events to go and just meet these people and become a runner, right? Because that seems interesting to me. But if I don't know if they're going to be the right people or not, but I think so there's an interest there. So I'm going to go see. And that's where I started.

Brian Kelly:
That is so astute, so genius. I mean, already everyone I'm thinking of all the people I know that if they just follow that and it's it's simple and it's also just genius. I mean. Yeah, you know, and another great platform, I think you'll probably agree that will also help people to get in front of the right people and know who the ones are that they want to be hanging out with and learn from is what we're doing right now. You know, to host your own show, whether it be a podcast or a video, at least just start. But now you can leverage that if you have your own to to do these stage swaps so that others that you want to have as a guest on your show and vice versa, it'll be much easier to make that happen both ways and double your exposure by doing that. Yeah. And so I've known that I've done this show for almost, gosh, it's going on five years and the amount of people I've met, the amazing relationships that I've formed that are long, I mean, to this day, many I've. As a result, I've been involved in mastermind groups that I never would have. I've, I've become a client of theirs. They've become a client of mine. It goes it's a two way street and I never make it transactional. And if you just concentrate on relationship building, it happens organically. Is that something I mean, oh my gosh, I'm jumping ahead of myself here, but I love this. One of my go to most favorite topics on the planet is that of marketing. It is the lifeblood of any company. Yeah. And we'll bring up your site here in a little bit, your website. But what I wanted to find out from you because here's the thing with marketing, you know it what worked ten, 15, 20 years ago. I know you're pretty young then, um, most likely is not working today. Yeah. And what's working today as far as marketing may not be working in ten, 15, 20 years in the future. But there is one common denominator that has worked throughout all of time when it comes to marketing, and that is establishing personal relationships. Yeah, but that takes time. So for you, you have grown a business quite rapidly in my eyes. What would you say right now? Today is your number one go to you only get one to choose on this one marketing strategy, if you will, that is working best for you and your company.

Alayna Zenger:
Oh, and I only get to pick one.

Brian Kelly:
The biggest and best.

Alayna Zenger:
Um, so I think out of all of the different strategies that there are, I think the best one is connecting with influencers or other people that already have your audience. I think that that is a strategy that is always going to be relevant. Um, you know, it was interesting that you brought up, you know, the strategies change and what was relevant 15 years ago may not be working today. I'm already starting to see that we can give an example with Cold DMing, right? That was a big thing. And now you're starting to see that more and more people are wary of it. Facebook is putting more restrictions on that. And so it's a little bit like, Oh, that cold DMing is not quite working as well as it used to, but one that I think in terms of that kind of lasts through all time is that connecting with people that already have your audience because it has that fundamental piece in it, which is relationships. And the goal with that is building relationships with the people that have already done the work. And the reason that I think that's so important is because these influencers, they already have the trust of their people. And when you have the trust of your audience, you can tell them a thing and they are going to want to do it because they trust you and they believe in your ability to get them the results that they want. It's simply like thinking at it. Like if Oprah had your book next to her on her table, people would buy it. She doesn't even need to mention it, but people would buy it because she has so much trust of her followers. People look at it and go, well, if Oprah is reading that, I need to read that. And it's that same type of thing. Instead of fighting against it and trying to get people's trust, go and connect with the leader of their audience, the leader of their tribe, and go, okay, do we have some sort of synergy between our offers? Can we do some sort of collaboration here where then you can say, Hey, the influencer can come and go, Hey guys, if you're looking for this thing, this is the person that you want to go to because I've gained trust with them. I trust them. I think that they are a good ethical person. And so I'm going to give them my vote of confidence. And just by them saying that, that I think is going to increase your audience size, your cells, whatever it may be. And personally, I think that that's a strategy that will last for a very, very long time because it's founded on relationships.

Brian Kelly:
Okay. Based on that. And that's various. Also genius is what is your go to method for the first outreach to those influencers?

Alayna Zenger:
So I think the first thing is always going and giving value on their content. These people are if they're doing any kind of online promotion, which if they're big influencers, right, they probably have a platform where they're most present go and engage on their stuff. That's the thing that they probably value the most because engaging, liking, clicking on their stuff, potentially going and buying a couple of their lead magnets or anything like that, that is what is bringing them revenue and that is what they value, right? Because engagement, if you think if you think you're a content creator, right, people commenting is huge. It's boosting you in the algorithm. So go and comment on their stuff. If they have a podcast, leave them. Leave them a review. Like going and seeing reviews on my podcast is huge. I want to know those people. I'm like, Oh wow. Like this person gave me five stars. Like who? Who said that? Like, that's super nice. So go and just do that for I think doing it for a couple of weeks, maybe even a month to show that you're not here just to get into their DMS, right? You're not just here to like a couple of their posts and then send them a message. I personally think that that comes off as sleazy. I've gotten a couple of those where I literally see somebody come in and they like all of my posts, even my posts from like two years ago that haven't been active for two years. And then they send me a message the day later and I'm like, You were just liking my post because. Right, you want to show that you're genuinely interested and connect with people, that you actually want to have a conversation with.

Brian Kelly:
Great, great, great advice. There are a lot of those out there. There's words about that. Trolls and Yeah different kinds. Good friend Bill Koppel is watching. This guy has been through a lot. He's had multiple brain injuries and he has overcome that. And he's had to learn to walk again. And he's talking about back when you were talking about running. So that came in about that time. It's that first step you take and you will even amaze yourself what you can accomplish. So thank you, Bill. Good to see you again. And we have an actual kind of sort of question, inevitable. Starboy, who I just met on Facebook earlier today, said, what if that is not the only way? Because I know some stuff. Well, I think the obvious answer is it isn't the only way. There are many ways. It's just right now. Elena was saying this is her primary go to. And it wasn't the only she was saying, I only get to pick one. That means she has several. And we all do at all times. And it's always good. Um.

Alayna Zenger:
Yes, definitely important.

Brian Kelly:
So yeah, and there's all kinds of strategies out there and some that many that do work now. And like you also said, some that are starting to fade already that we're working for you just a little while ago. And it's so true. You just have to keep on top of it and keep moving and keep flexible. That's that was the one of the main things in the beginning. Yeah. So, um, all right. We went deep into the show and I still need to do that little bit of housekeeping. I think we'll take a quick little break. Don't go anywhere, anyone. We're gonna come right back with Lena Zinger in just a moment. Don't go anywhere. Don't touch that dial. As we used to say when we were youngins, we used to have a dial. You know, you had actually turn a knob on a tele that.

Alayna Zenger:
I don't know. Yeah.

Brian Kelly:
Put down the remote. Okay. Don't touch that mouse. There's one. All right, here we go. We'll be right back in just a little bit. Hang tight. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five night vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK. I mean, it just keeps going on and on and on, Australia. At the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live. The next time. And you can also participate in this incredible, incredible prize. So come on live and you do not want to miss a moment because of our incredible guest experts. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time. Then write this down. Carpet bomb Marketing.com. Then head on over to it after the conclusion of tonight's show. Carpet Bomb marketing. Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Writer Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount.

Brian Kelly:
So write this down and then after the show, once again, head on over to reach your peak. Club.com. All right. Now let's get back to the show. Good grief. Let's get back to the show already. I don't know who that guy was blabbing on, but Jiminy Christmas. All right. We are back with Alana Zinger and she is dropping some serious some serious knowledge bombs and smart bombs and bombs of wisdom. Just unbelievable but believable at the same time. That's pretty cool, huh? Yes. So shifting gears just a little bit, part of the show we talk about mind, body and business. Don't necessarily need to cover all three every show, but it was just curious about when it comes to, you know, your you're a young woman you already said you're 22. And I'm curious at that age because the whole world is in front of you. I remember it kind of because it's such a long time ago, it's almost hard to remember it. But physically, mentally, everything, it was like, Oh, the world is just there. It's going to be awesome for a long, long time to come. And it will be for you, definitely. But I'm curious where you're at now at your age, How important is physical fitness to you? Like staying in shape or exercising on a regular basis? And then if it is important to you, which I'm assuming it is, what is it that you're noticing by actually staying in shape and exercising on a regular basis?

Alayna Zenger:
Oh, yes. I love this question. I am very, very focused on it and have become just more and more obsessed with it the more that I learn about it. My personal belief is that the body is just the physical or the tangible appearance of the discipline of the mind. That's what I believe. It's the discipline. If you have self discipline. Hang on.

Brian Kelly:
Hang on. Oh, hang on. You know what's coming. Oh. Whew. That was a certified. Personal instructor for a long time. And I've never. That was. Can you do you can you repeat that? Do you remember you said, Holy moly, that was awesome.

Alayna Zenger:
The body is the tangible showing of the mind, the self discipline of the mind. If you have if your body is in its top physique, if it's athletic, that shows that you have self discipline in your mind. And that's directly what I connected to. And really that is what physical fitness is about for me is, yes, I definitely want to be living for long, long time and I want to be healthy and I definitely don't want to get to where I'm old and can't remember things. That's something that I'm probably most scared of is getting old and having dementia. Right. And forgetting. Right. And losing the capacity of my greatest asset, which is my mind. And so it's always just comes back to, okay, how do I strengthen my mind through physical means? And by doing that, I purposefully seek out discomfort. I purposely seek out challenges that are really, really going to push me and make me question why I'm doing it. Some examples is I when I was dancing at one of the dance camps that we had, we did we pushed ourselves to do an 11 minute and think 37 second plank. So a plank is where you're sitting there and you're you're holding your abs, right? That was very, very difficult. But the amount of accomplishment that I felt after that and really what was so cool about that is it wasn't just about getting physically stronger. It was about getting mentally stronger. And we set up routines to be able to harness the mind while sitting in that plank, because that's probably the most grueling thing about a plank is that you can't move. You're just sitting there in pain. And so it's like, I've got to be doing something mentally or it's not going to I'm not going to make it like 11 minutes of that, that that's a whole nother thing, right? And so that that was one example. Another example was I took on a challenge from one of my favorite people, David Goggins. He has this challenge called the four times four times 48, which is where you run four miles every four hours for 48 hours. So it's 48 hours total. And so we started at 4 a.m.

Alayna Zenger:
in the morning. You run four miles, then you come back and you have you have. So if it takes you, let's say, 30 minutes to run four miles, it definitely took us longer. It took us about an hour each time. We would have three hours left to rest and then you'd start again at eight and then you'd start again. And every every four hours you're running again and you're doing that for two days straight. And so, you know, the first 4 a.m. run felt great. We're like, this is going to be a great challenge. But can you imagine the second 4 a.m. run where you're like, oh, my God, we have been doing this for a day and we still have a whole nother day to go. That was brutal, but. So, so valuable in terms of shaping my mind to be disciplined and pushing past my perceived limits.

Brian Kelly:
So did you literally, literally get only like three hours sleep then, if you're doing this nonstop? Yeah.

Alayna Zenger:
Well, so we didn't sleep every we didn't sleep every block of time. We would sleep in at the 4 a.m. block. So we'd get so we'd run from 4 to 5 and then we'd have five until 730, maybe 715, because we have to get up and get ready to go again. But we didn't sleep during the day because we wanted to make sure it was still regulated. So yeah, my body hurt, hurt, but it was good.

Brian Kelly:
That is definitely seeking out discomfort in the biggest way for sure.

Alayna Zenger:
Yeah. Yeah.

Brian Kelly:
Wow. Wow. That is. That's phenomenal. Oh, my gosh. You are phenomenal. I am so glad you just happened to come across somehow on my Facebook and reach out. Thank you for doing that. Yes. There's a.

Alayna Zenger:
Reason. The power of connecting relationships.

Brian Kelly:
Yes. And so, you know, it's actually the embodiment of what we're preaching and teaching right now. Right. It's a it's exactly what she did. She practices what she preaches, Elena does. And with that, I think this is a good time. I would like to learn more about what it is you do in your business. And I'm sure everyone else is like, what the heck does this young lady do? She's amazing. And so what I'd like to do is I'll just pull up your website of your of your business, your main website, and if you wouldn't mind, give our audience a nice outlay of what it is you do. What kind of clientele do you work with? Who's your target market? And and finally, if you have a success story or two you'd like to share. Oh my goodness. We would love to hear that as well. So go ahead and take it away and I'll pull up your site right now. Yes.

Alayna Zenger:
So my business is called Your Client Success. And what we focus on is we help people who have online businesses. So we specifically target business owners with online businesses, people who have educational courses specifically. So it can be anybody with educational courses. And we come in and we help. We set up the systems, but also help their clients actually complete their courses because we were seeing time and time again I did some accountability coaching before I started this business and the amount of people that open by courses and then don't open them just constantly surprises me until I actually did it and was like, Oh, I bought a course and didn't open it. And I was like, I understand now. And so we come in and we help these business owners focus on their client experience. So then their clients not only complete their courses, but get the results that the business owners have planned the clients to get. That means testimonials, that means built in trust. And then that also means that the clients are going to stay on longer in the business because you approved as the business owner that you can get them a result. And so you just have to give them the next step. And since you've already built the trust, they're going to go, yes, I trust you to take me to that next level. And so we help them build out those Ascension offers as well and help them move through that. So an example of a client that we helped, we helped them this past year take eight of their clients through their $4,800 offer to their 18 K offer to their 30 K offer, all through automating their their systems, their client success systems, where the business owners, they can go on vacation and their clients are still upgrading, they're still getting results, they're still getting testimonials in. And all of that revenue coming in. Their clients lasted through all of those offers, all by just focusing on the client experience. And so that is that is what we do.

Brian Kelly:
Fantastic. And so you mentioned like three, three price points. And most people I know that are in business don't even have three offerings. Do you also help your clients to craft their other intermediate offer, intermediate offers, maybe even their high ticket offer if they don't have one?

Alayna Zenger:
Yes. Yeah. A big thing that we see is that oftentimes people focus in on one offer and they go, okay, this is all the thing, this is all I'm going to give, but rather it needs to be it needs to be focused on from the big picture of what is the ultimate result that I want to get this client and what are the programs that I can set up as milestones and treat it more like a school setting? I don't like the education system, but this whole idea of you have to go and be a freshman and then a sophomore and then a junior and a senior, because the ultimate goal is to graduate is brilliant and people get through school that way. It's that same kind of idea and we help our clients set that up in their own program going, How can we get your clients to go? This is the ultimate result. Now here are the plans. All of these steps are a different program that you upgrade to.

Brian Kelly:
Interesting. You know, my God, you can't just be 22. There's just no possible way. You are just too brilliant. My God. So I have a mentor. Uh, his name is Mel Cutler. He had a seminar. Business industry in that seminar industry, I should say. And it was on based on NLP neurolinguistic programing for business, which at the time was pretty unique. Usually it was just for personal development. And he did a very similar thing with his product structure, and it was just like that. It was like, you have to take this one course as a prerequisite to the next right? And I'll never forget, because he laid them all out. And this was when I was just a student sitting in the seats. I ended up eventually becoming the lead trainer of his company. It was awesome. Yeah. Oh, God, what a great time that was. And so he would have like the entry course 101, then it was 201, and that's not what they were called. But the pinnacle one, that's the one I was eyeing. I said, I want to get to that. I knew instantly that that's where I wanted to go, but I knew because he laid it out, you got to take the first two first. And it was absolutely integrity based because you did need to have gone through those first two to really be able to do the third one at all. And it was it was masterful. And they weren't little inexpensive steps either. And it was the best money I've spent in my life looking back on everything I've done. And so, you know, it's important to also deliver really quality results as well for people. And that's that's just brilliant. And to break it up, I wish I'd met you. Gosh, a couple of years ago, I created myself a very comprehensive do it yourself. What we're doing right now, the live video show, everything behind it, all the automation. There's a ton of automation behind it and all that. And I, I spent a year and a half developing it. Yeah mean, focused effort. And it was 60 videos when I was done six zero.

Brian Kelly:
I had a beta test group run through it. Not a lot of these were these were the people that said they wanted it. That's the only reason I did it because I didn't want to do it. I knew it was going to be a big task. Not a single person made it past the 10th video, one sixth of the way through Yeah, and I said, Well, I'm not going to sell this because they're not getting the result right. If I had you, I could have figured out different ways to kind of nudge them along and give them a little kick in the rear end. But, um, all that, it's no big deal. I've switched to an agency model. It's done for you. It's the. It is the right way to go. It's just too much work otherwise. But it would have been nice. That would have been an option. They could have had or still could have right now if. And now that's. That's all. Um. Yeah, it's gone now. It's no good. So. But anyway, I love hearing all this because I'm in the process of trying to determine some intermediary intermediate steps as well. Amazing for what we have to help people that aren't quite ready financially, but it can help them get a little farther in their in their journey. So. Right. Great stuff. Great stuff. Goodness sakes. Um, of everything you've done so far and the already. Obvious success you've had. You've had. If anyone if you go to her website and I didn't bring that up, it's called your client success.com. For those of you listening on audio podcast. Your client success.com write that down. Keep listening, write it down keep listening and visit it after you'll notice she has a lot of great marketing content there with testimonials with her talking, showing her in front of classrooms. Take note of what she's done. Model success. That's what I always say. You don't want to invent it yourself, just model success. So definitely go to your client success.com and client is singular when you hit that client success. I always wonder is it is there another s in there?

Brian Kelly:
No it's client success.com Yeah. And so what is the best way for someone to start with you? We're not near the end of well, we're getting there. We're not at the end of the show yet. But what is the best way for someone to reach out to you? What's the trigger point? Is there an opt in form, a schedule, a call?

Alayna Zenger:
What is it for you? Yes. So there is directly on the website where if you know that, hey, this is something I want help with, you can definitely scroll down and there is a calendar available for you to book. So that is available. Yep, right there. But we also do have a masterclass going on on Monday that I'm going to be teaching a lot of these systems to you guys. And so you guys are more than welcome to join that as well. That is masterclass dot your client success.com/registration and so you can go there and that you can go and register for that it's completely free. Something that I believe in and also help my clients do is give away the farm. And what I mean by that is you want to give everything to your clients to succeed and how can we organize it in a way where it's going to send them and make your money business, but you're really going to give them everything that you need to succeed? And so that's what I'm going to be doing in this master class is giving you guys everything you need to do in order to create this process for yourself.

Brian Kelly:
All right. This one's got me going. So, oops. I wanted to one more time, I want to get that URL so I can put it up on the screen for everyone who's watching. So it's Masterclass your client success.com/red.so.

Alayna Zenger:
Masterclass dot your client success.com/register.

Brian Kelly:
Gotcha slash. Register right.

Alayna Zenger:
Registration.

Brian Kelly:
Or. Registration thank you registration is it all lowercase. Yeah. There we go. Those things are important. Important. So it's on the screen now. So masterclass dot your client success.com/registration and what time is that going and what is the price point for that?

Alayna Zenger:
Yes so it's completely free. It's Monday, June 19th at 4:30 p.m. Eastern time.

Brian Kelly:
And do you do this on a regular basis like often, or is it? This is actually.

Alayna Zenger:
Our first one that we're running, so I'm very excited for it. That will probably be more in the future. But as of right now, this is our first one, so come and join us for our very first one and you guys can give me feedback. Let me know what you think.

Brian Kelly:
We can have a chat about that offline because I hold one myself and have been doing so for quite some time. Oh, perfect. Help each other out a little bit here. I'm going to put this in the comments for all to see and click on. That are watching. I better put the https in there. Don't normally do. This take time out to. But this is a captivating. I appreciate it. There it goes out to Facebook, YouTube, LinkedIn. I hope LinkedIn, maybe not. And so people can click on that. But again, it's masterclass dot your client success.com/registration. Yes a whole word You know the cool thing is Elena I can be trained. It is really possible.

Alayna Zenger:
That's perfect. That looks great.

Brian Kelly:
I say that a lot. Yeah, but. You know, when you get to be an old dog like me, those things are easy to do and and have fun with. I don't care. It's all good. No. Oh, my goodness. I'm so. I'm glad that you've agreed to go and extend this an extra hour tonight, so I appreciate that.

Alayna Zenger:
Right. We totally agreed upon that.

Brian Kelly:
Because I don't. Want to let you go. Uh, nope. Nope. Gotcha.

Alayna Zenger:
So it's. It's going fast. Like, I'm ready for more questions.

Brian Kelly:
Yeah, more coming. We got a few more. And the cool thing is that the time did fly by that. That's always a good sign. And, yeah, I could literally talk to you for hours. You're just. You're such a breath of fresh air at the same time. So astute and so knowledgeable. It you are up here. All right? And you're. You're right there. Um, I'm just thinking, my gosh, so many people that I would love to get you connected with. And I promise to do that some time ago. And I failed on that promise so far, but I will still do that. So I'm saying that out loud recorded. Everybody can go back to me and say, Hey, did you ever help Elaine out?

Alayna Zenger:
And the accountability right here.

Brian Kelly:
Exactly. And so you get it all you must have read. Are you are you well read? Have you read a lot of books?

Alayna Zenger:
Yes, I have read a lot of books. That definitely does contribute to it as well.

Brian Kelly:
And and that is also just incredibly obvious that you have done that. Just listening to you. You can tell. And that's, again, to everyone watching and listening, the importance of reading books and the right books. So go to reach your peak Library.com look at the books, get them from wherever you want. You don't have to buy them from that site and just start reading. If you haven't been. If you are, find the next one. There's odds are there's 1 or 2 or more in there that you have not yet read. I'm way behind on updating that list too. I was looking at my audible account like, my goodness, I got to get these out to. The so many.

Alayna Zenger:
There's so.

Brian Kelly:
Many. Yeah. I may have to make it more organized so people that are looking for a specific thing can find it, but it's more fun just to randomly throw them in there. It's kind of like, you know, I don't know if you're familiar with Costco, Meijer and Sam's Club, they purposely move products around on you, so you have to go search. And while you're searching, you see new products. That's genius. Again. It's like, awesome. Yep. Hey, what's that?

Alayna Zenger:
Actually think I need that?

Brian Kelly:
Don't ever go hungry. Don't ever go to Costco. Hungry?

Alayna Zenger:
No. That's like the the the rule of going to the store. Don't go hungry. Been done. That not a good idea.

Brian Kelly:
It is. Oh, my gosh. Okay. Um hum. Yeah, I think that's a good one. What? One thing? You only get one again. If you could think of. One. Thing. That you could hang your hat on. You know the one you're wearing that you could say without a doubt. You can attribute that one thing to your current level of success. What would that be? Hmm. Yes. Love it.

Alayna Zenger:
You do your emotions.

Brian Kelly:
You do. Your emotions. You do.

Alayna Zenger:
Your emotions. What I mean by that is you get to choose at every moment, every minute that how you feel, how you want to show up, what responsibility you take. You get to choose, which means that every situation that you're a part of the outcome is your fault. And that can be hard for some people to take. Like they may not like that, right? Because they want to blame. Right. It's easy. It's easy to blame. But by understanding that I can actually choose to feel differently about a thing, about a person, about a situation and flip it on its head and go, this is actually for me, this is going to help me and I can learn from this. That changes the whole game. And from me focusing on that emotional mastery has. With the world.

Brian Kelly:
I think I'm going to wear this button out if we had another hour to talk. My goodness. That is phenomenal. Just my God, you're beyond your years in in knowledge and in intelligence. And and also, you are like normal as far as your social. Right. You've got you've got the package, the full package, Elena. And you're you're, you're going to go so far you're already doing well but you're going to really crush it if you continue down this path. Oh, my gosh. And you do your emotions. So I'm glad you expanded on that because it's, you know, another way of saying is being at cause at all times. So, you know, it's it's like it's not necessarily your fault when things go wrong, but is there some way somehow you could have some part of responsibility for that happening? You know, if you're driving a car and you stop at a stoplight. Lawfully and legally and then, poof, you get rear ended. Well, what are you going to be you're going to be pissed off at the person behind you. And at that moment, just like you said, Elena, you have a choice. How do you react? It's human to be upset. Don't. Don't worry about that. It's okay. But get past that. And now how can that become a learning moment? Well, how could you possibly be responsible for that? I mean, come on, I, I, I followed the law. I stopped at the red light. I didn't hit the car in front of me. How could this be my responsibility? Well, you got to take it really far, and the farther you take it, the better it is. So who decided to get out of bed at the moment that they got out of bed that day and drive? And then who decided. To get in the car and drive? Then? Who decided to take that specific route to get to that destination? Then it's like, Yeah, but this is crazy. That's right. It is. And the more you ridiculous you can make it, the more powerful it will be. And that's a very huge that's a it is a ridiculous example, but it's a great one because. Because now it makes it easier to be at cause in all other situations, you know? Wow. Elena is so pissed off at me. I'm now I'm mad at her. Why is that? Well, think about it. You know, maybe you did nothing. But did you did you help her with calming down or. I mean, did you decide to get on the phone with her, knowing that she might already be emotional? I'm sorry, Lane. I shouldn't use you in this in this example, because. I'm not that way. No, you're good. No, you're good.

Alayna Zenger:
I have my moments. I have my moments. You know, I think we all do. But the the idea of it always being your fault can be taken two different ways. It can be taken as, Oh, what? That sucks. Like, it's always, always my fault. Like, no, that's not the case. Or it can be such a a statement of power and hope because that means that at any moment you have the opportunity to change your current life, to be something different, to recreate yourself and show up better. And so, yeah, you may have made a million mistakes in the past, but you can choose something different in this moment and you can be something different. And that's what I think is so powerful about that statement is when you really come in and go, I'm I'm honestly the creator of my life, I get to decide. I've created everything up unto this point. I now have the power to create anything I want. And so let me lean into that. And when you lean into that, really anything that you want can be created.

Brian Kelly:
Yeah. And when we make excuses or give reasons or point blame, we are we are relinquishing our power Yeah to do anything, just like you were saying, with the power we would say and I've said this from stage, you know, you can either have reasons or you can have results. You can't have both. So which one do you choose? So, you know, every time we make an excuse or complain about something, we are giving away our power to excel and go farther and we're giving it away to someone else or something else because we're just making excuses and oh, but how is that going to propel you forward? It's not. It's still again, it's okay to have that initial human response, you know, negative emotion. That's okay. But just be aware of it. And then when you feel it and you see it and you sense it, now, how do you reframe it and make it work for you, not against you? Like you said, it's it's done for you, not to you. That was very good grief. I mean, you must have been reading at the age of three until now.

Alayna Zenger:
I mean, I don't I don't think I was like any, like, amazing, like Wonder Child. I wasn't like, reading early or anything like that, you know? I think for me, it's just I've had a very high expectation for myself and the standard that I want to live up to, um, which, you know, there are a lot of responsibility again. And when you don't, when you don't hit that standard, it can really suck. And but it's about, okay, how do I come back again and again and make it? So then I do hit that standard and I do show up and I do approach situations how I really want to, and that gets amazing results. But also, I think what's more important than the results is the fact that I have self respect for myself and can go I can look in the mirror and have a conversation with myself and go, Yeah, like I've showed up. I'm here like, we're going to do it again today and I love it and let's do it. That type of thing.

Brian Kelly:
You've given me such great supreme hope for the young generation that you are part of because, you know, I have a son and a daughter that are they're a little older than you, but not much. And it's just the things we see looking back where a lot of younger adults are going and how they're managing their lives is a little bit frightening at times. As a parent, wondering, oh my gosh, what is this is going to be for our kids and stuff? You gave me a lot of hope tonight. Like just coming on and being so integrity based, so intelligent, so well learned, so disciplined, so focused, so driven. So insert incredible adjective here. Um. But oh my gosh, just look at the clock. So I did not forget, for those of you that came and stayed on live till the end, we are giving away a five night vacation stay at a five star luxury resort. And that's compliments of actually reach Your peak. My company, we are sponsoring that and actually we'll do that in just a second. I like to close every show out, Elena, with one specific question, and it's a very profound question. How did it come about? I used to ask it on occasion, back 4 or 5 years ago when I was first doing the show, and I started recognizing the answers and they were like, profound Yeah. And I'm like, Wow, this is great. And so I decided to end every show with it and it's a great way to end. And it's a really powerful not because of the question, it's because the answers that have been coming. Yeah, it's really unique. Before we get to that, we can't just do it right now and let you be done with it, can we?

Alayna Zenger:
No, I'm ready. I'm like, What's this question?

Brian Kelly:
In NLP, we call that an open loop. Yeah, I am aware of that.

Alayna Zenger:
I know plenty about that. Those open.

Brian Kelly:
Loops. In marketing, it's called the Jeselnik Effect. The cliffhanger. Yeah.

Alayna Zenger:
I've not heard the Jeselnik effect.

Brian Kelly:
The Ghanekar is named after a person. Yeah, so it's all similar. All right, But before we ask that question, the prize. So everyone get out your pens. Even even guest experts can enter this. Elena So hint, hint, wink, wink. And I've had some win. So what you want to do is write this URL down. I'll put it up on the screen. And again, you must be watching live. So if you're not watching live, you know what to do. You got to go to the mind body business show.com, click on any of the buttons that say where and how to watch and it will give you a registration form. We do not spam. We do not pitch, we do not sell. We just give you an update when our next show is going live. So you can just click a link and be here with us and win this and magnificent price. So go write this down. You want to after the show is over, you want to go to Rhipidium Forward slash vacation R.I.P. that stands for Reach Your Peak dot M forward slash vacation. All lowercase enter to win. After the show is over. We will be monitoring it long after the show is over. So. But do it soon. Do it soon after we say goodnight and call this show a wrap. So there was this thing about a final question I recall, um, and I cannot wait. Here's the cool thing about this, Elena. There is no such thing. As a wrong answer. Oh, yes. It's impossible. It's not a test. It's not a pass fail. In fact, it's an automatic pass is actually what it is. The cool thing is the exact opposite is. Is the true thing is that is the only correct answer. Is yours because it's going to be unique to you. Is that enough build up? Are you are you really ready? Are you. Feeling.

Alayna Zenger:
I'm like sitting on the edge of my seat here. I'm like, okay, like, what's the question?

Brian Kelly:
Love it. So, all right, here we go. You are ready, then you're telling me you're ready? All right. Ready? Elena Zinger. How do you. Define. Success.

Alayna Zenger:
Who should have known this one was coming.

Brian Kelly:
This one's so.

Alayna Zenger:
Good. For me. Success looks like very simple. Okay. I actually see it as an equation. Success. Looks like developing a set of skills. Mastering those skills so that you can use them to serve a higher purpose. Something greater than yourself. And that equals fulfillment. That is what I think success is, is pursuing that relentless pursuit of growth, skill acquisition and mastering the mind to be able to use those skills to create and contribute to something bigger than yourself. Doing that day after day after day and this is a game that is played, not won. You do not win the game of mastering your mind. This is something that is played every single day until the day that you die. And it's done through putting yourself in uncomfortable situations, discipline, showing up for yourself, deciding to actually be honest and take responsibility and doing that, that equals ultimate fulfillment. And ultimate fulfillment to me. Looks like being able to be okay with yourself when you're by yourself. To be able to be completely alone and go, Yeah, I'm good. I feel proud about myself. I am happy with who I am. I know who I am. Nothing can touch me. Because I'm going to show up. How? I'm going to show up. And that is what it means to be successful.

Brian Kelly:
Mhm. And you know how that's going to end, don't you?

Alayna Zenger:
I do.

Brian Kelly:
Nothing but smart bombs. Knowledge, bombs, bombs of wisdom, even just golden nuggets. All all wrapped up into one nice package. So, my gosh, Elena, you are an amazing young woman. I said it once before. I so appreciate you coming on being with us here tonight. You've been an absolute blessing. And I've had the most fun I've had in a long time with any guest I've had. You've you've surprised me in so many great ways. And you were a fantastic host in your own right when I was a guest on your show. And I appreciate you and thank you for that as well. I think this is the beginning of what's going to happen for a while now. And so the thing is, you know, you probably heard the saying you can choose your family, but you can't choose your friends. Have you heard that?

Alayna Zenger:
No, I've heard the opposite. You can choose your friends, but you can't choose your family.

Brian Kelly:
Sorry. You're right.

Alayna Zenger:
Okay. I was like, Whoa, wait. You can't choose your friends. I follow now.

Brian Kelly:
Thank you for clarifying that. Saw the look. You're looking around. I'm like, Oh, okay. Yes. Thank you for that clarification. Well, the thing is, is you're now family, so you're stuck. Amazing. This is kind of I. Kind of lost the umph because I got it wrong to begin with. My goodness. I was like, Geez, Brian, wake up.

Alayna Zenger:
Um, yeah, I haven't heard that. No, I heard that. I got you. I got you.

Brian Kelly:
I love it. Thank you so much, Elaina. On behalf of the amazing Alana Zinger, I am your host, Brian Kelly, of the Mind Body Business show. Oh, man, that was great. That was great. I cannot wait for the next show. This one is going to have a nice luster for a long time. Appreciate you, Elena, and can't wait to meet you in person sometime. Come on down to Florida. When you hit your next Airbnb or maybe we'll cross paths as we're heading across the country. But either. Way. Please stay connected. And for everyone else, we can't wait to see you on the next edition of the Mind Body Business Show. Until then, please, everyone do two things. Two things. Go out there and serve and crush it. Help people. And the second one is, above all, please be blessed. That's it for us. Have a great evening. So long for now. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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Alayna Zenger

What's up everyone, Alayna here! I'm the owner of Your Client Success. Your Client Success helps online business owners who have coaching programs manage their clients and systemize their delivery systems. I'm currently living in states 3 months at a time doing what I classify as "Airbnb hopping" where we move from state to state living in Airbnb's for 3 months at a time. I love the game of business and I love networking with other fellow business owners.

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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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