Special Guest Expert - Aleksander Szlam
Special Guest Expert - Aleksander Szlam.mp4: Video automatically transcribed by Sonix
Special Guest Expert - Aleksander Szlam.mp4: this eJwljstugzAQRX8FedEVhQKBAFJUZdFWqtQVarfIsgdi8IPaQwhE-fcadTn36pw7d8KMRtDY4joBqcmZhERoh1QzaAUndXrMyzTL8pCw2aFRswP7XxRJccjTkFDGzOwNe5iVVZ4cQ9IJkLzVVO3OTkjw2nGhtnekvpPZSh9fECdXx_GyLFFvTC-BTsJFzKiYW3GF-JrGO-ripPkabvp9KF66z59y-82roWpZsykQ63ppxv6VSjwp4II-OTNbBiduFi0N5d9-KiQoUO6fNBMwQWXwMYPD4O02gcXgOThLGB3VHGzQbJKqSE0HT3XGKooe28_H4w_IfmW-:1nKuTH:ozB3zTHgHS2ovYrKNVzLxDgRvsM video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make
It one step forward only to fall two steps back. Work dedicated. Determined. And driven. Finally, break through and win, that is the question. And this podcast will give you the. My name is Bill. This is the mind body.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the mind body business show. My goodness. Oh, I've just talking to our special guest expert right before going live here. I am so blessed. That's the one word that just hits me quickly and instantly that I've just gotten to meet this amazing, amazing individual. Alexandre Schlamme is coming on here in just a moment. I cannot wait to share him with you. And that is what this show is truly all about. It is a show by entrepreneurs for entrepreneurs, and the purpose of this show is to bring on successful, amazing individuals like Alec to. Help show you the keys, the secrets, the recipes to success. The thing is, we all think that is some magical array of things that must fall into place perfectly for us to become successful. And really all it is is all you need to find. Is that one recipe? You only need one. It may not be the one you think it is, but all you have to do is follow the steps put in the proper ingredients. Do it step by step. Follow someone else's lead who has achieved success. It's that simple. Yeah, it takes time. It takes work. It takes energy. But it also takes a single correct recipe. And so that's what I brought on the show are people like Alex who have that recipe. He's figured it out. I'm excited. I cannot believe this. This is amazing. I can't. I cannot wait to bring him on.
Speaker1:
But real quick. That is what the mind body business show is all about. It's about the three pillars of success. It's about mind, which means mindset. That's about having a powerful and more importantly, flexible mindset. And these are traits. I found a very successful people over the last 10 years or so, studying only successful people. So one was a very powerful and flexible mindset. Number two is body taking care of their body. Alec is the epitome of that. This man is doing a lot of things physically. We're going to have a chat and find out what those are. I know what they are and we're going to share them with you. And they literally take care of themselves physically by doing physical exercise and nutritionally by ingesting things that are good for them. And then business. Now business is multi multi multi-faceted. It includes the mastering of certain skill sets, skill sets like sales, marketing, team building, systematized leadership. I could go on for quite some time. I want them, I promise. The cool thing is, yes, it's important to master each of these skill sets, but you personally don't have to. Why? Because if you just master one, just one and actually, yes, it was one of those that I mentioned in that list just a moment ago. Then the rest fall into place. If you want to know what that one is. Go ahead and put it in the comments. I see you guys coming on watching.
Speaker1:
What is that one? One skill set that if you master, then the rest can fall into place if you want to know the answer. I'll tell you anyway, whether you're asking or not, because I don't want to hold it out there like a carrot dangling. It is the skill set. Of leadership. Once you have mastered the skill set of leadership, you can then bring in those individuals and lead them, those that have the skill sets that have mastered those skill sets that you have yet to and may never master. Because let's face it, mastering something takes a long time. It's like being. I can't think of the word, but it takes 10000 hours to achieve mastery of of these skill sets on average, and that would take a long time for any one person. So why not take the approach of mastering the one skill set you need and then using that to leverage off others? Beautiful. Beautiful, beautiful. All right. And another phenomenal, phenomenal skill set or actually attribute a very successful people is what I found in studying all these individuals is that to a person, they are also very avid readers of books and not just any books, but books that have a purpose and impact on them for their business or their personal life. And with that, I want to very briefly, I promise Alex is right here. Waiting would really briefly, I'm going to move into or segue into a little segment I affectionately call bookmarks.
Speaker2:
Bookmarks born to read, bookmarks ready, steady read bookmarks brought to you by reach your peak library.
Speaker1:
Yes, reach peak. Now, a real quick word, a quick word of advice, I do this every show, but. Well, as you're watching the show, you're going to hear beautiful, wonderful, amazing resources, I know Alex is going to have many, many of these when he comes on and you're going to want to go click away and type in the URL and go find out what it's all about. I would caution you not to do that and instead is write it down old fashioned old school with a pen and paper. Write it down. And then after the show over, go visit those resources. Why do I say that? I would so so hate for you to take your attention away from Alec as he is talking when he is giving that one golden nugget that could potentially change your life forever? And I'm not kidding about this. I've seen this happen. I've spoken from stage. I see people get up and walk to go to the restroom right at the moment that I know I'm delivering that one golden nugget. So please do yourself a favor and just stay with us. Take notes and learn from the master Alec, who's coming on in just minutes, a couple of minutes, maybe less. All right, Richard Peek Library is a website that I had developed, and I'm not kidding with you and mind.
Speaker1:
And what I did is I compiled a list of all the books that I've read that I personally vet as having profound impact on my life, either in business or in personal or both. And so not every book I've ever read is in here and another I'm going to actually admit something here. I didn't start reading. I'm 57 years old right now. I didn't start reading avidly until I was 47. And then I realized after person after person, mentor after mentor told me the importance. I finally started reading, Oh my goodness, they were right. It is very important, and you will see your life take off in dramatic ways in both business and personal. If you read the right books, and that's why I put this list together, it is not here for the purpose of making money. All those buttons go to Amazon. I may make a few pennies I don't even know. To be honest, I just make everything clickable to Amazon and other affiliate programs, but it's all there for you. A quick library to go. Go check that out. I'm done talking about that because I'm so excited. I'm going to bring our amazing special guest expert on right now. Let's do this. Here we go.
Speaker2:
It's time for the guest expert, spotlight savvy, skillful, professional, adept, trained, big league qualified.
Speaker3:
And there he is, ladies and gentlemen, it is the one, the only Alexander Shalom, yes.
Speaker1:
Welcome to the show, my man, Alex. So great to have you.
Speaker3:
Thank you. Thank you, Brian, so much for chatting with me before and having me on your show. I am thrilled to be here. I hope I be able to help some who knows and the preneur or some start up or whatever, or maybe even senior businessmen with some something I say would be very nice.
Speaker1:
That's the beautiful thing, because we can all, no matter what our age or level of experience, we can all learn from someone else because we've not lived every aspect that is possible in existence. And I love that you brought that up. My mentor that I love who I raise up. Is he literally could be my son by age. That never mattered to me. You know, age, color, race, gender, none of that. I said color and race, didn't I? Everyone gets the idea. I'm like, Wow, that's kind of redundant. But yeah, none of that matters to me. What matters are results and what matters is having people like you on this show. I know I've always been told it's not polite to point, but I just did it. But we're going to have some fun and we're going to get deep into Alec's life here as deep as he wants to go. He has some great stories to share. I hope he shares those here tonight with everyone here. Before we jump all the way in, I do have a little bit of housekeeping to take care of and I'm glad we've got quite a good number of folks watching right now. And what that is is toward the end of the show, we're going to give away a wonderful prize. But you must be on live watching live and you must be on to the end of the show. Why? Because that's when we show and tell you how you can enter to win.
Speaker1:
What do you win a five night stay at a five star luxury resort? And that's compliments of the big insider secrets. You see the red logo above Alex left shoulder there on the screen. If you're watching this on video, if you're listening on podcasts, obviously you can't see that, but it is the big insider secrets and that is. Jason asked my dear friend who has offered this for me and my company to give away every single show. And it's a legitimate vacation stay, so you don't want to miss that sound of the end. And just a couple more, and we're going to get into it. All right. So if you're struggling with putting on a life show together and let's say it's overwhelming and you want a lot of the process is done for you while still enabling you to put on a high quality show and connect with great people like Mr. Shalom and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message, and one of the key components that is contained in this carpet bomb marketing series is one that you'll learn how to absolutely master, and that is the very service we're using this moment to stream our live show, and it's right here right now on the Mind Body Business Show. And over the course of the past, gosh, it's been 10 years now. I've tried many of these quote unquote TV studio solutions for live streaming, and I'm here to tell you with it from experience that stream art is the best of the best today, and it combines supreme ease of use along with unmatched functionality.
Speaker1:
So write this down. Don't go typing it and clicking away. Write this down our whip dot com forward slash stream live all together. One word all lowercase that URL one more time R.I.P. for Stream Live. Ok, it is time, ladies and gentlemen, to bring the man the myth. The legend. Himself, Alexander Schlamme, who I am so pumped, so excited. And now what we're going to do is give you the introduction you richly deserve. And that is to let people know just a little bit about you, and then I'm going to let you take it all. And tell people all the wonderful things that you told me earlier. So Alec is a prolific innovator, founder and CEO of Melita International Inc., and that's a global company which birthed call centers, the call center industry. I hope you heard that everybody birthed it. He did. This is amazing to me. While dramatically enhancing and personalizing people to people. Telephone communications. That's the extent of his bio, and I'm glad it's a short one because you want to hear it straight from him. And if you don't mind, I'll just give a brief overview like you were telling me earlier when you started out, how old you were and just how your life has gone up till now.
Speaker3:
Ok. If you allow me, I need to. Is there an echo? Are we OK?
Speaker1:
We're OK on this end.
Speaker3:
Ok, so I just wanted to thank two people who are involved who got me introduced to you a few weeks ago. One is Lloyd Loftin. He's an incredible individual. I don't know how he did it, but he when he met me and he we arranged a lunch with Richard Brock is the other person. So anyway, Lloyd runs a sales heroes group. We're his he wrote books and et cetera, where his talent and the book allows people to deal with objections when they are selling in the sales process. You know, rebuttals and closing deals. So his stuff is 100 percent to be read by anyone who is in sales. Richard Brock provides software in a company called Sales Talk Technologies and his software for desktop for people that sell by whatever. It's AI based artificial intelligence real time playbook, so it allows the agent, whoever's on the phone to interact and get, you know, responses, objections which are used from Lloyd's book, et cetera, et cetera. I just wanted to thank them immensely. I want to thank you very much, and I'll just dove into a couple of things you ask kind of a loaded question, and I kept thinking about it for a while how to do it. But I think I need to kind of start with. Because I'm talking about technology, I'm talking about business building companies around the world, innovation, all of those things. So I just wanted to tell a little story what the impetus for starting the company Melita International, what it was and why. So number one, I give a lot of credit to Georgia Tech where I got my education, but more over to my cousin, younger cousin Michael Gilson.
Speaker3:
He, when he joined Georgia Tech, maybe a year after me, and by the way, none of us spoke English. We didn't know whatever we did know America. We are immigrants from communist Poland. We left in nineteen sixty nine and we arrived here in nineteen seventy through Vienna, through Austria, through Italy. Rome finally got a legal permit and visa to enter us. We were sponsored here by the Jewish Federation of Greater Atlanta, and I thank them from the bottom of my heart. My cousin, Michael Hilsenrath. While studying at Georgia Tech, he met a gentleman by the name of John Lucas, and you will understand shortly why he not only helped us, which was a different story to set up a music band. My my cousin Michael, his brother, myself and a couple of other people in Poland, we had a very nice group and we composed music. We wrote our own lyrics. We performed anyways. Coming to America, and we all came as family, we wanted to do something together and special, and definitely John was instrumental helping us with music and performances. I wanted to tell you this, why, John, if it was not for him. She knew us, I built some technologies for him later on, but the way it happened was when I graduated tech and I was working in nineteen seventy nine at Lockheed as a scientist and I was working also on my master's degree at tech. He came to my apartment at that time and he brought in, believe it or not, for any engineers here, you will be saying what he brought to me an answering machine.
Speaker3:
You guys know what answering machine is, but in the old days, it was all mechanical. There was no microprocessor. There was nothing. It was relays piece of tape and a little transceiver, and they would write on the magnetic tape anyway. The reason I tell you this is because he asked me. And 79, Alec, you, as an engineer from Georgia Tech, rambling wreck were from Georgia Tech. Why don't you take this? And I think I will have few clients, but can you modify it so it can make phone calls? It can deliver messages to remind people about furniture delivery or some other stuff instead of people having to call and waste start. So I laughed at him because I said, John, you don't understand. Flip the unit over. You will see a schematic. It's all mechanical. It's like there's nothing. So I said, I will build you from scratch multi-line. Not just one telephone line that can dial, but multi-line system using computer engineering software microprocessor. So that is, I have to say, the beginning of the company that I and my wife built over the years, over 20 years. So I just wanted for people to understand that. So that's one impetus. The other one that is important is doing a project. I eavesdropped when I just before Lockheed. I work for company solid state systems and I actually filed there, invented the first electronic telephone that was connected to a phone system.
Speaker3:
The company specialized in phone systems like we all know in buildings and whatever. But that phone, when I created it, that had a display first, first, maybe phone instrument with displays back then until like late eighties, none of the phones actually had a display. So anyway, so I bring this to your attention and I will just dove Bryan to something else. But while working at solid state systems, I eavesdropped and I heard Wisconsin Public Service Representative. I think a director. He was asking the owners of this company if they could modify the phone system. So that the phone system could make phone calls. It could detect that somebody answered the phone so that they during emergency situations like power down where elderly people without power, they were many actually incidences that they died. So there were many, many lawsuits against the Wisconsin public or the gas was leaking anyways. The system was to dial reach these people, but at the same time, figure out that somebody answered the phone so the system would deliver a message and tell that dispatch repair person to go and do what needs to be done. When I overheard it, the owners of the company said it's impossible to do because back then all the phone systems phone lines were analog, which means there was no signaling on the phone line. So if you dialed that person somewhere they picked up the phone, you would know that they picked up. There was no signaling like we have now on digital lines. So that's the other input I quit during this project.
Speaker3:
I actually took it upon myself, and I built this system for Wisconsin to dispatch installers. This during emergency. I did it, but what I did for cancer detection, detecting when somebody answered the phone, I made a mistake. It worked fine when I tested it here in Georgia, when I went to Green Bay. It didn't work. So during that process, I had to figure out why and accidentally get this. The phone is ringing next to me. And I had Oscilloscope electronic kind of monitoring connect, and I see bursts on the phone line. I said, What the world is this? Later on, I decoded it. I wrote an algorithm over there. I used to be. Ok, you're pretty good writing software and firmware. And I discovered that when somebody is calling during the ringing pattern, when the phone rings, they sending you the phone number. It was never used by any phones or anything. The reason because there were no displays you didn't know somebody was calling, but technicians had a special, you know, that handheld like a little device. It would tell them that it's coming from that number, but only for them not on the phone instrument. So that's that these two things building a dialer because of John Lucas that could dial out later, discovering that somebody calling in, I can extract the phone number that gave the impetus to building complete call centers over the years that would process both incoming calls, outgoing calls, and there's just much, much more to that. So that's the beginning or that's the story why I started the company.
Speaker1:
And so amazing, there are so many things that stood out to me, Alec, and the things that bubbled up to the very top of everything you just said is what Lloyd just said in a comment. He said, See what a great heart Alec has. And yes, we can all see that. And why do we say that? Because when you started talking the very first thing you did rather than say, Hi, my name is Alec, and this is what I do, and this is why I'm so great. Instead of doing that, you gave a shout out to two friends. That's all that speaks volumes of who you are at the core and then you talked about and you were thankful of Georgia Tech and then John and you just kept going on and it was all about your your fortune and your blessing and how you embrace that. And it's so refreshing to see and hear someone, especially of your magnitude of success, especially. And I hope everyone that's watching and listening is really taking notes on this. You're watching the model right here. You want a recipe. You just found it. It is Alexander Schlamme. He is the recipe for success that in my humble opinion, everyone should follow. Why? Because he has that golden heart. There are many recipes for success, and not all of them are what I would consider to be good. They could be coming from people that don't have good in mind. That is not ALEC. Alec is the other side of the spectrum. He raises the bar. And thank you for coming on this show. And already we could end the show right now, and we've got enough value for everyone to live their life. Just be like Alec and start, you know, start following you everywhere they go, everywhere you go and hound you. I'm just kidding. But that is what stood out. And then I'm a tech geek. I'm a former software engineer as well. We didn't talk about that before the show.
Speaker3:
Thank you for the comments and all that. I really don't deserve it. But if that's the way you feel, I have to say thank you. I'm being taught by my wife. You have to say thank you when you get a compliment. So I keep trying.
Speaker1:
And that's the other. Another wonderful thing about you is the connection you have with your wife and how you're so open about it. I've run into far too many men who rather than, you know, lift up their wife and their relationship with each other would rather joke about it in a demeaning way. And I'm thinking, why did you get married if you're just going to joke about? You know, I think about it. I don't really call him out, but I'm thinking about, I was like, Man, you're kind of a turd, you know, compared to. But let's see what. Oh, we got Lloyd asking another question, he said, Steve Jobs said, you can only connect the dots looking back today. We have Caller ID and it came from this guy. Yes. Amazing. Yeah. And that is what's so awesome. He didn't say it, but that's it. Alec invented Caller ID. He is the reason we have it.
Speaker3:
I need to mention something. Yeah, I'm sorry. I interrupt. Because when you look in Google, when you look at Wikipedia and I don't know. It's so crazy because you see many things, even for call centers and others, you don't even see my company, Melita International, my name. I try to connect with people I don't. It's not about me, but at least put my company and tell them what and how, because we did invent what became later caller ID. And that was with that accident. Remember what I said? The phone rings. I figured out that the phone from the calling side is coming across. Well, what we did years later, just to connect the dots we started building, as I said, inbound outbound, major large call centers with hundreds of agents and we invented, gosh, so many things. One of them is I wanted to. You mentioned books. If anybody is interested, I'm holding here. It's an old book, but it's really for technology people, people that build call centers. I co-wrote it in nineteen ninety four. It's called predictive dialing fundamentals, and it kind of describes a lot of the things that call centers. People that manage need to do, how to do staffing, how to calculate anyways. But what I was going to say is that when we. Grew the business and sold very large call centers. The first one, and this is interesting, too, I don't even have it in my notes here. It's very interesting. We first we did outbound predictive diary, which means that the system would call by itself on multiple lines, 100 lines of 50 line 20 and it would by itself through all the coding I did originally, you know, listen to the signals.
Speaker3:
I mean, I wrote so many different algorithms. And then later, of course, I had phenomenal employees and technologists and and research department. But the first systems, I'm bragging because I did all of it myself. There was no one else as far as technology. The one thing I didn't say yet I was going to my wife was there from the day I started laying out the circuit in an apartment on the kitchen table. I swear to you, I started designing it because of John Lucas. He says, Build it, OK, so I was working. But at the same time, if anyone knows, knows what work means, my son was just born that year. You know, February. We already had a daughter there. I was working full time at Lockheed. I was also doing my master's degree, so I was going to school getting, I mean, masters at Georgia Tech Electrical. It's not simple. So I was doing all this and I was designing this for John Lucas because I said, I'm going to do it, and it so happened. Miracle miracle that that company I work solid state. They needed a system later for dispatching. So anyways, it's just that's all I was going to say is that finally, when we built larger systems, it became an opportune time, Brian, to deliver a system that no one ever heard about.
Speaker3:
Never before in history to American Express in Phenix. And what I'm saying is, yes, our system first was dining out. What I mean by predictive dialing, just if people don't understand, we wrote algorithms and predictability. We used high level mathematics and probability statistical theory so that the system would eliminate all of the signals and only connect the person who answered the phone. And unlike the systems that were copied, copycats our system, when you set Tilo or you said whatever in any light you picked up the phone instantly you were connected. So the system increased productivity. One agent could do the work of almost four people. And I'm telling you it's incredible. The whole industry over time was born because when you can save money enormously or I used to say, don't fire the people, God forbid, don't if you have 50 people in a call center, don't don't. I love people, but those 50 people can do the work of almost two hundred four times. So don't you think I used to say to the management and directors that concern? Don't you think it's better for you to contact customers more often and build relationships than fire people? So this is what we did anyway. So when we installed the system at American Express. I was there because I wanted to surprise them. And I said to them, Do you receive phone calls too? Oh yeah, yeah, we have some people sitting there on the phone system, you know, so they had no information.
Speaker3:
They didn't know anything. I said, can we move some of these calls to our system? And they said, Why just wait and see? So here it goes. I'm standing there. The call comes in what we did, we I a couple of guys at that time were much larger. We wrote an algorithm so it would strip that phone number right of the person calling. It would take that number go into the database. It wasn't even called database at that time, but it would find that customers record if it were. If that record was there, guess what? It would display the whole record in front of the agent. But on a terminal, this is where people don't understand something. Oh, my granddaughter, I'm telling you should are so disappointed in school doing project, and this is why I'm working on many, many things. I'm writing a book because. It's all truthful, it's all real, it's all they're all documented, there are 50 patents in the U.S. there's so many documents you can find whatever, but people don't understand where these things came from. And when I tell you what I just said, the incoming call, we grab the number. We displayed it for the agent and the agent. This and this is the funny part. So the agent says, Yes, Mr. So-and-so. Just like now, complete silence. You know why the person calling in. He he was shocked. I think it was a man, if I tell you what, within maybe 30 seconds of silence, we all looked at each other and he says, How dare you? How dare you, you know? You know, like, trace me, how dare you steal information, whatever back then? This is eighty four, eighty five.
Speaker3:
You know you're sustaining information today, you know what I'm talking about. So this is how it happened. So after that, about five, eight, nine years later, phone companies and executives, they learned from this stuff because we started installing incoming systems in displayed info. But why? The reason is that the agent doesn't have to waste time asking, Who are you? Where do you live? Verify your name. You see, because you have the caller ID that it became known later on the phone when phones had displays because originally then when it became that. Think about this you didn't need within a few years of this invention, you didn't need to verify who the person was. Yes, a little bit here and there, because even though they call from a known number, let's say from home number, you're not sure if it's the owner of the house or later on the cell phone. So you may have to have another question. But initially, back then, the calls would come in and we based on that invented another thing which is very important and clever. And it's all over the world because we knew who is calling. We were able to look up in the database, previous conversations, previous exchanges of information. Then we wrote software that would intelligently. It would take that caller that just called in and we say, Oh, you talk to this person, oh, you talked about this subject.
Speaker3:
We would route the call to specific agent with specific specific skill, with language. Let's say I only speak polish and the Polish language, so I won't go on with all the other stuff I will just add. Another invention for parents is we invented the very first true end system. This was in nineteen eighty two three that we introduced to schools so that parents wouldn't have to worry so much when their kid didn't show up for school. And I personally went and met with Legislature here in Georgia. Cathy Steinberg was on the Senate Georgia. She and I introduced the bill in our Legislature and then it became were, I mean, throughout the United States that by 11 o'clock in the morning. Middle schools high school must or had to inform, call the parent, letting them know the kid did not show up for school. So anyway, so that's just some of the inventions emergency, you know, blood banks, Red Cross. I mean, all of these people use the system to collect blood for emergency spills. Chemical, nuclear, we delivered even to Georgia. What is it called? There is a nuclear plant here. I just forgot the name I told you. I don't remember names, so that's that. I turn it over to you so people can understand. Caller ID became a different name, and it became associated with handheld and phones that had a display. But when we did it, there was no such thing
Speaker1:
And so many wonderful inventions and things that we take for granted today. And it was all because you pull you, roll up your sleeves and put in some very, very hard work and long hours. And for that, I want to on behalf of everybody watching or listening, I'm sure they'll agree with me. I want to thank you for doing that because without your hard work, we wouldn't have these wonderful things that are saving lives, helping parents, increasing business, creating increased productivity. One person could do the work for I'm all about that because I love automation. It's a whole different area, but it's similar in ways. And there were things that you said again. See, here's the beautiful thing about you, Alec. And what I noticed is the first thing you say is usually the most profound. That's always a key to where this person is coming from. The very first thing you said is it's not about me. And you then said when you were talking about John Lucas and what you said you would do for him. You said I did it because I said I would do it. And those two things run very, very solid, true and profound with me because. There's the recipe for success, everybody listening. It's not about me, it's not about you, make it about the result, make it about the other person, make it about whatever the goal is, but don't make it about yourself. If you do, you will. It will take you longer. You will struggle. And I just I can think of people, the top of my head that are like that. And it's unfortunate. But I've seen what ALEC is talking about time and time again. So I've got to tell you, Alec, I didn't tell you about this before the show, but what I call what those two things were are a bomb dropping moment. And so if I can get my system to react, we're going to have some fun here. Oh, it failed me, but we have a little graphic there that goes across.
Speaker3:
Ok.
Speaker1:
And yeah, I just wanted to let you know that I appreciate everything you're doing and what you said was so profound. My goodness, the truant system and we had a request come in. This is good. So look at this. Look at this. Sophie Flynn, so proud of you, granddad and love watching Doris virtual hug. Love Sophie and
Speaker3:
We love
Speaker1:
It. Yes, I love it. Love this man. He's so amazing. And then Lloyd wanted to hear. He'll give you a moment. Isn't that wonderful? I love this. I love what I get to do.
Speaker3:
I love it because it's because of Sophie. I almost forgot about everything, because we've gone through a lot, a lot of sacrifice, a lot building company for 20 years and we did a merger and that those people that merged with it anyway, it didn't work out. And so. And as I said, Sophie was looking at doing some project, couldn't find anything about Caller ID and I told her. I would never lie, I would never make up stories, that's all true. The world doesn't know, they don't care to know, but it doesn't matter. Go ahead. Just I'm sorry, I reacted this way.
Speaker1:
No worries whatsoever. That's authenticity. That is you. You know, this is what David and Sonja White said earlier. Alexandre Schlamme has a heart of gold, and we're all seeing this. And then he said, Brilliant man. And Lloyd would like to hear a story, though he would like to hear a story. He's putting it in there, he said. Ask him about the girl on the train station in Europe. So it's such an interesting story.
Speaker3:
He wrote it. You know, Lloyd, if you can hear me, I hope he wrote the story that it's on LinkedIn, I think. And somewhere people need to check with Lloyd. Maybe he can post. And that was beautiful. I tell you, I cried when I read the way. Lloyd, you see, I never knew Lloyd until just two or three months ago, and we met at lunch with Richard Brock, whom I adore. He is a phenomenal entrepreneur. He had one of the first call center related desktop products here in Georgia. I think he's now in Arizona. People need to look him up his company. I think I told you it's called sales talk technology. It's amazing product, artificial intelligence based, interactive agents with with with Lloyds. The background, you know, like finding people that have objections. Those two are married together. There's no better marriage. Just like I've been married forty nine years this year to a sweetheart, that's what he's talking about. So it goes like this very quickly. I met my wife in nineteen sixty five in the summer camp. I was fourteen. We were fourteen. Later on, I visited her a couple of times this and that, she came to my town. We lived like a couple hundred hundred miles away, so we after a while didn't communicate. But it happened this way and I have it here in my notes as miracles.
Speaker3:
Because in nineteen sixty nine, my family, my cousin Michael, his brother Gus, I mentioned because we had a band, we played in this, but we all left our family decided to leave Poland to communist Poland. We were so happy because, you know, Jewish people didn't have a great life in Poland, believe me. So Helena's parents and family, they also immigrated now. Of course, we didn't know about it. So here it is. And he wrote the story so neatly. We are now in Vienna. Austria, we are on a platform train platform, and I'm just standing there this week waiting for the train that was to take us to Rome, Italy. That was the the way they handled immigrants until we got permission to enter us. And I keep underscoring legally, OK, because that's important to me. So I am on that platform and suddenly I'm looking in front of me and we have like three suitcases on this cart and towards us is coming Helena's family and I'm looking, you know, close. Wow, you know. So here I'm meeting this. Helena, who's my wife now in sixty nine September or maybe October, and we started talking this and that we whatever we got on the train, you know, on the the train cart she and I, we couldn't stop talking all night. I'm telling you this and that whatever I did have a girlfriend in Poland, which I have to be honest, I was waiting for her.
Speaker3:
I was thinking this, but it didn't happen. Thank God. Oh my God. Helena is something else. I mean, she's the best friend, the best wife. The best. You know, Mimi. Grandchildren call it a partner. I didn't say it that I was going to. I come back in a minute because what Helena achieved and what she did for our company, I don't think many people on this call could even comprehend because it's virtually impossible what she kept doing, holding family, working full time, taking kids to school, to activities and helping me with everything in the company. And she'll grow. So I'll say it now. She got and rise to the position of executive vice president. She was responsible for world human resources, for facility management, for. At first, she did everything by hand, you know, paying bills, ordering parts, inventory. All of this as we started growing. So she's the best ever. But the story goes to go back to what we started. So in Rome, we started kind of dating, you know, I liked her a lot. She didn't like me when we met because she said, You, you had greasy hair. You look like Elvis and you were so quick and guitar and you were playing and singing everything. All the girls with this and that. So I didn't care to be closer to you.
Speaker3:
Ok? I said, OK, what can I do? I didn't know that. But anyway, so here we are on a train, then we are in Rome. We started talking about life and this and that. And guess what? And I'm going to cut it short. After seven months. Of being stationed in Rome, in Italy, Jewish organizations, well, HIAS, which is kind of international, but Hebrew Institute, whatever, they gave us some money. Of course, they made arrangements for all immigrants where they stayed this. And then they gave us some money, of course, to buy food this and that, and we would get from our parents 50 lira, which was nothing, you know, like a dollar. She and I would go for a cappuccino. We would go to movies like in the theater. It was so dark and kind of dirty. She says she's writing, co-writing with me some stories. So here we go. Seven months pass. Yes. Yes. Is that not miracle? Whatever is already here, we're getting called to the agency that we received. Visas permits to go to America, and I'm excited my cousins are already left their family. So we were still staying there, so I may tell you now this and that, she tells me. Her family got visas to go. I said, OK, great. You know, we were already beginning to date, so I said, Well, hopefully somehow we'll connect when we get to America whenever you get.
Speaker3:
Well, guess what? We got the visas. A couple of weeks later, we got the tickets. We are on the same airplane. If we get on the plane and an airplane and I don't remember, I don't want to lie, I don't do that. I don't know what and how we are on the same airplane flying to New York and we are sitting next to each other and just talking to each other, wondering what in the world is going to happen to us. It was very fortunate to have these fraternities. I don't know the English word sorry. I was fortunate that my cousins were already in America and we already knew the address where they lived. So when we got to America, her family was sponsored by Pittsburgh, the Jewish Federation we in Atlanta. Then she was able to correspond with me, and then we kept in touch, and of course, so many things happen. But we got married in nineteen seventy three. So that's part of that story, but he captured it very, very well. Lloyd is just a genius and I mean his vocabulary the way he I don't know if guys, everybody needs to check him out. Sales Heroes Group, anyone just look up. He's some somebody that you guys got to know. How else can I help?
Speaker1:
My goodness. I know it's possible because you've done so much already. And you know, that's when it comes down to business and being successful. I just want folks to really understand at a deeper level. It's about your relationships with people that are the most important part of any success. And you can see Alec is a perfect example of someone who serves from the heart. You know, he's always talking about other people first. And you said a certain word to me before we came on that you said multiple times. And it kind of just encapsulated what drives you. And the word was miracles. And you kept saying how blessed you were and you were so grateful. And that's just you. And that's the thing is, if more people just would think about what they're grateful for instead of all the stuff that's happening in their lives, that's not positive. Well, then your your outlook will change for the better. And you'll be like Alec. I mean, full of energy, full of just love. I just feel this immense amount of love coming from you, Alec. I hope you don't mind my saying that. It's just thank you. It's it's I don't meet people like you every day. You're amazing. I've had a lot of great guests on this show, and I don't want to put anybody down as a second to you. But I got to tell you, the bar has been raised very high as far as what kind of human being one person can be. And that is you and I appreciate you.
Speaker3:
I don't know if I deserve all the documents and stuff, but but you mentioned building business because of employees. You were saying, if anyone cares, they building business. I wrote few just bullet points, which may be important to people that already have a business or trying to build or rebuild or kind of remake themselves. We as Melina and I, as I said she was. In the garage with me, when we moved from our apartment, she did everything. We have a story because we didn't even know how to market things. I created with her like a pamphlet. We were mailing it out because for those energy like Wisconsin, after that, I tried to sell more of those same emergency systems. But I was working for Lockheed for the next two and a half years. So we didn't know how to, you know, put the stamps on the envelope containing it so thick. So we were looking like we licked the stamps and then the envelopes, you know, the inside of the flat. Later on, people told us, You take a sponge, you take a lot of, I mean, I'm telling you the truth. We learned and I and I have to give credit also to my brother-in-law, unfortunately, he's no longer with us. Ben felt gayer because when I started all this, I brought him in. He's, you know, my sister's first husband, and he helped a lot with testing the equipment because, as you know, you can have idea, you can build it, you design it.
Speaker3:
But if you don't test all the different and intricate things, you know the product could be. We had virtually no failures and Ben was phenomenal. I miss him no longer. But I wanted to just mention two or three things. We hired Alina and I. She was in charge of HR, as you know, some of the most reputable service business service providers, the names people may know, they no longer, for instance, Arthur Anderson. They were financial advisor, too. I mean, one of the best our government shut them down. I don't know why they had to morris manning legal people in town. Jones Eskew, patent and trademarks and many others. So we surrounded ourselves, not just phenomenal employees. And Helena has this thing. You know, she can read through people, you know, today you can't even ask questions. Well, how when, whatever. But she was very good at it. I think I have a good sense of people and between the two of us, we have. I tell you, we are so blessed that we had just about all employees that were that were loving us, they I say it, maybe you don't believe me, but I'll make a point in a second. We because we love people. My wife and I in general. When we built the company, we decided Hardin, and they're going to have the most benefits, whatever we can afford.
Speaker3:
Obviously, money you had. But you know, our company never borrowed money. We were always debt free and we built from the successes, from the money we had. We invested a lot in the research and development, so we were very independent. We own the company 100 percent clean energy. But every employee had options. So if and when we go public, which we did in ninety seven, everyone could convert and they did to, you know, stock on common stock on the, you know, Nasdaq. So anyway, so for some, it paid out for some. But I wanted to tell you, we had medical insurance at first 100 percent. We were a smoke free environment, starting in eighty three when we opened the first off and we paid people that were smokers to go and, you know, get rid of it. We had bonuses all the time, how the holiday party invited the significant others. We had celebrations at the Lake Lanier with kids, et cetera. We gave us government bonds to parents that had a child born while at Melita. They could, you know, 10, 15 years, say they cash it out. Like I said, provided we had built exercise room, we had the whole facility with four women, four men as far as showers. And this and that, we built a our own building. I was in charge with Randy Masters, another guy. They together oversaw when we built headquarters one hundred and ten thousand square feet, very modern, advanced building on the lake.
Speaker3:
She said, I'm telling you that only she built our house houses, our corporate. She ran all of it with Randy across the world. So anyway, that's what I wanted to tell you. We took care of customers and. You know what drives me and what really made it, I wrote this down, I know you didn't ask, but it's my DNA. I have always when I ran this company and I was on many boards, paranoid. Paranoid driven, you may not quite understand, but my wife could tell you and other people never at ease, never I couldn't, you know, and music in my head from the time I was born. And thoughts all the time, always on the go. So what the reason I tell you this is because I never wanted to take anything for granted. I didn't like to look at competitive products or read the brochures. I told my salespeople when they came, Don't do it, I am not going to, Oh yeah, they're doing this. No, you take your time, you spend it on our product, on our, you know, the features and functions. You don't need to learn other people's products, you need to be an expert on others and understand how it benefits our customers and when you do that, we'll always win and we took so many business opportunities away from competition.
Speaker3:
So that's kind of, you know, we did research and development that was huge for us. We open office in in Krakow with 20 scientists, polish we sponsor. We even had that most people on the phone. If they are from Melita, they didn't know I created what it was called shop and house. Chopin is my favorite Polish composer. I listen to his music all the time. It's in me. I tell you. It's like vibrating me all the time, every piece, and I don't know the titles, which is so stupid. I mean the name, but we created shop in house as a offside. Research and development facility, and only a few people knew Jim Crooks, who was in charge of our vice president of engineering and then bogus. Gill was the chief architect of mentioning names because they knew we created. I would go there. I would yell at them. I would a little bit like Steve Jobs, maybe because I told them by next month, you don't have this feature or we don't release this. I didn't threaten. We're going to fire them. But I said, You've got to do it because I'm going to have a heart attack. And I'll tell you what these people, which I love them. They have told me what I wanted to know, which is, I'm going to tell you right now, 10 years after I step down and the company, our Melita was integrated to aspects of about a billion dollar.
Speaker3:
Whatever company at the time, I had no more job. This is two thousand three. Wow. Ten years later, almost to the date, we still communicated with few ex-employees. They wanted to get together. It started as five people, maybe 10 people, their spouses or their significant, you know what? Within two months, Helena said to me, Listen, we can't do this because now we had like three hundred two hundred something on the list. Plus, there's significant other you're talking about five hundred people. Six. What are we going to do with this? This is X employees after 10 years. So Galena says to me, we are setting a date. If people cannot make it, whoever does, but we still had two fifty, maybe three hundred people. So this is what I wanted to tell you. And if I can, at the end, I wanted to read something to my family for sure. If you let me at the end, I have something I have to read because it's a miracle. My life is miraculous. Miraculous. I have phenomenal friends. Not many, but close friends. Once you saw David and Sonya over there and Mickey and Beverly, there's few. But you know, I feel like a few friends is is the most important and to have many, many and really. You don't click, they don't understand you, you don't understand them, so I think I'll stop at the second because,
Speaker1:
Oh my goodness, just so much so that the lesson there is treat people with love, treat them, you know, they say, What's that book leaders eat last? It's you epitomize that where the people come first. And you know, when you do that, look at what I don't know of many people that would want to go see their former employer 10 years later or even a day later. Because you
Speaker3:
Know what? I'm thinking next year is going to be 20 years. Oh, there you go. Already told Halina. I want to see who's going to show up, even if one does, I'm happy, but if it's five 10, I'm happy to do it. Why not? A couple
Speaker1:
More comments that I wanted to share with everybody here is I think it's Henryk says Alec is an amazing human being and his story is so inspiring and fascinating greetings from Henrik in I don't know how to pronounce that Wroclaw,
Speaker3:
Poland. That's what the Germans called it. Breslau Yeah, it's on the south west of Poland, near the German border.
Speaker1:
Yeah, not right. And Merrick in Roswell, Georgia.
Speaker3:
Yeah, Mark. It's like Mark, you know, got the polish. It's Mark. Yes, they
Speaker1:
Need to take language lessons from you now and then. Here we've got a good one. David and Sonya Whyte. I've known Alec for 30 years. Our sons were the same age and we watched them watched over them together. I have traveled extensively with Alec. Amazing does not come close to what and who this man is. He has helped so many people and so giving you will not find anyone remotely close to his character. I am proud to call him my best friend. Love you, David. I wanted to read that I love.
Speaker3:
I mean, listen, I didn't expect this. It's way too much. And I am almost embarrassed as I'm sweating here. So well, I'll
Speaker1:
Let you have the hook quick. We're kind of near the end, and I will, yes, definitely let you read what you want to read your family in a moment. What I like to do, I can't believe we're already there, but at the end of every show, Alec, I like to ask one question and I've done this for now, three years and a little over three years, and it's the same question to each and every individual. But the answers are what are so profound. It's it's a pretty powerful question, not because of the question, but because of the answers. And just before we do that, I did promise and we got everyone stayed on. Alec, that's a testimony to you. I'm watching the numbers and they're all still here. Everyone who stayed on live, that's all of you watching right now. You now will get the chance to win a five night stay at a five star luxury resort. Compliments of the big insider secrets. I'm going to pull it up on the screen and let you know exactly how to do this. And I'll tell you, I'm going to speak on behalf of ALEC for just a moment. Alec and I both give you permission for just a brief moment to now actually go to a website so you can enter. So hang on. Or you can write this down and do this right after the show is over your choice. I'll let you have that choice. Here it is.
Speaker1:
I'll put it up on the screen to enter. To win. Simply go to your web browser and enter the URL or the web address is our WIP. I am for vacation. That's our IP that stands for a reach your peak. That's my company. Right? I am forgoing vacation and we will pick one lucky winner tonight and announce it on Facebook and give you whoever wins. You'll get the information you need to go and choose where you want to go because you get choices. It's pretty awesome that is there. So write that down our way. I am for vacation because we need to get back to ALEC for this amazing, powerful and profound question. And so just to put it all in perspective, Alec. There is no such thing as a wrong answer to this question. It doesn't exist. In fact, the exact opposite is the case is that the only correct answer is yours because it's unique to you. That is what's so beautiful about this. So what if it takes you five minutes to come up with an answer or if it takes you five microseconds? And I know you know what that is being a software engineer to come up with an answer. Either way is fine, because that's your answer. So there's no pressure on any way, shape or form. And I just can't wait to hear your response and for everyone else to hear it as well. So with that, are you ready?
Speaker3:
Absolutely.
Speaker1:
Oh, of course he is. All right, here we go. Alexander Schlamme. How do you. Define. Success.
Speaker3:
It's a very difficult questions, but to me. Success for me and our company. It is the way I would define is the the family. The culture that we built and for me to watch. My employee said I never talked about customers, we had conferences all over the world, brought all these customers. So for me, seeing. Customers happy smiling our employees, and that's the example I said 10 years later. To me, that's a success, I don't know, that's not maybe what anyone would have expected. I never was driven by money or fame or anything. Yes, my wife calls me monologue. I talk so much now and this and that. But but it's not about that. I just wanted people to know, get to know me or know more about what we accomplished. But we did it because of our customers, of our employees and my incredible wife. I tell you, it's just there's not enough time to talk about how I could write the whole book because there are no, no women like this as far as I'm concerned. So that is success. You know, being watching everyone around you that you have an impact on be happy. And of course, at the same time, it makes you happy. Or should you know? Yes, it's tough sometimes. But generally, even though my wife says, you're so pessimistic now, this isn't it. I'm generally inside of me. I'm very happy. You know, if I can get on a bicycle and go ride in a couple of hundred miles, I'm even more happy. So that's it for that.
Speaker1:
Hmm. Thank you so very much for everything, Alec. You are an amazing man. I hope there are more people on this planet like you, and I can't wait to meet them. All men and women, and I can tell your wife is an amazing, amazing woman and you are blessed. And we are all blessed now because of being able to get to meet you and know you and learn about how how the proper recipe for not just success in business but in life. I believe you found it, and it's one of the best I've ever heard. And I appreciate you beyond words, and I thank you for coming on here and spending this time with us tonight. And I hate to do this. Oh oh, I promised you wanted to make a statement. You wanted to read something for your family.
Speaker3:
Let's do that just before I want to just to say to some people that I am so grateful I have few friends I already mentioned. I didn't mention that, you know, to be successful sales is pretty important, and Rhonda Lynskey was one of the first true vice presidents. He changed the process, et cetera. I tell you, if it wasn't for him, I don't think we would have grown. And then Bill Duma to those two people or vice presidents. They ran into all of the global sales and I am grateful. So I'll read something here. And it's not too long, but life with wife Galina. Children, Julie David, their spouses, Ryan Chelsea and our four amazing grandchildren, Sophie, Harland, Dylan and Vivian has been Maria. I can't even say miraculous. I've been. I'm disturbingly blessed by their presence, love and care, while my love and adoration of them extends beyond infinity. I thank you. I thank you, Brian. Your phenomenal letting me just just ramble on and I am grateful I always will be. And you can count on me any time you can reach out. I'll be one of your little helpers, you know, so whatever I can do for sure. Thank you, sir. Thank you very much. Thank the audience, whoever to be here.
Speaker1:
Beautiful, beautiful letter. Appreciate you for sharing that. Amazing. Oh, I don't even want to end this, but it's time, so ladies and gentlemen, on the behalf of the absolutely amazing Alexander Schlamme, I am your host, Bryan Kelley of the Mind Body Business Show. And we're going to call this an episode. Unfortunately, I wish we'd go another couple of hours, but I want to respect everyone's time, Alex. Especially he's on the East Coast. It's getting late there. And thank you all for coming on and spending your precious time watching and listening to this amazing man. I hope you got as much from this as I did because I got a lot and I am full and filled as a result of this interview. Thank you, Alec. You're an amazing man. And that's it for tonight. So long everybody will see you again next Tuesday. We are signing off.
Speaker3:
Have a great one. Thank you, everybody. God bless. Thank you. Thank you for tuning in to the Mind Body Business
Show podcast at W WW. The Mind Body Business Show Scott. My name is Brian Kelly.
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Aleksander Szlam
Prolific innovator, founder and CEO of Melita International Inc., a global company which birthed Call Centers Industry while dramatically enhancing and personalizing 'people to people' telephone communications.
Connect with Aleksander:
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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