Special Guest Expert - Alex Branning
Special Guest Expert - Alex Branning: Video automatically transcribed by Sonix
Special Guest Expert - Alex Branning: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hey there! Welcome welcome welcome to the next edition of The MIND BODY BUSINESS SHOW! My my my, you picked a wonderful night to tune in because of our guest expert. This young man is going to rock your socks off. It's a good day to be alive. Everyday is a good day to be alive, but I'm especially excited because this man brings so much experience and talent to the table. He has a thriving business and a full employee base. You find very few entrepreneurs, these days, at least in the circles I walk, that have that kind of established business. A successful business. One that can run literally when the boss man isn't there and we'll actually touch on that a little bit on this show, but before I bring on this amazing amazing gentleman... The MIND BODY BUSINESS Show. What is that all about? Well, in my walk of life, through entrepreneurship, through many events, networking events, reading books, meeting experts, multimillionaires face to face. I started noticing certain patterns develop for those who had actually achieved that level of success that I aspired to achieve. And those were those three things; the Mind, which is mindset. You'll hear this time and time again. In fact, if you go look at our past shows, all are available. If you go look at our past shows and listen to those you will notice the same thing, there's a pattern with every guest I've brought on. They're all successful and every single one of them always, without fail, ultimately talks about mindset and the importance of it and working on it and making a powerful mindset. Reprogramming your mind. Another component is Body. Now, this one is not that often discussed. I noticed that it is growing a bit, but one of the keys to ultimate success, is to take care of your body and that is by exercise, nutrition and your mind and body are a team. Your mind and body are your team and if any team member is not pulling its weight - if you think of a baseball team, football team, any kind of team - then the entire team suffers, doesn't it? And it's no different with your mind and your body. So, it's all about becoming an optimum human being. And then there's Business, of course. For business, this is what the show is about as entrepreneurs. It's a show by entrepreneurs, for entrepreneurs and if you've mastered sales, marketing, and systems, building systems in your business, then you're doing very very good. If you haven't mastered all three then, there's room for improvement. And I'm of the opinion there's always room for improvement, in all three areas and the key for this show is to help you to operate at that peak level of performance, every single day, every single night, all the time. That's why I named the company reach your peak. And another amazing tip I was given. It was a gift, many years ago, from a mentor. A multimillionaire. I was literally in his office. It's a long story, it's on a website you'll see in a moment. He flew me out to his office. I stayed there a couple of days. We had some talks in his big massive corner office. It was amazing. And he said, "Brian, if only people did this one thing, if they only knew. They just did this one thing, they would all be incredibly rich and successful. Just this one thing." I like,. "I'm in. Come on, tell me what it is." And he turned around and he walked back to the wall behind him and there stood a cabinet with a couple of doors and went floor to ceiling, very large cabinet. He looked back as the swings the door's open and all I could see was shelf after shelf of books on both sides, all the way up, just like you see behind me. All on business and personal development. And he said, "if people would just read, and read the right books, then they wouldn't have the issues they're having today." And you can't see him, but I can - the Guest Expert, he's nodding in agreement, right now. And with that, what I want to do a segue into something I call a Bookmarks section of the show and what that is, is I love to listen to Audible. That is my way of reading books and one great way to read books is when I'm in the car. I have nothing else to do except pay attention to the road, of course, which I do that very well. But what a great time to add productivity to your day when normally you could not do that. And so, while I'm driving along and listening to these amazing, incredible books, I have the ability because of the application the app on the phone has this little icon that looks like a bookmark. If I hear something I like and I know I want to go back to it, I just tap it and instantly (snaps) it sets a bookmark and I can go back to it and play it back. And so, I said, "hey, why not just do this on the show? Play a little snippet of a very, very high intensity, great value snippet of a book. It's about a minute in length. So, we're going to switch on over to a session I call Bookmarks.
Announcer:
Bookmarks. Born to Read. Bookmarks. Ready, Steady, Read. Bookmarks. Brought to you by reachyourpeaklibrary.com.
Brian Kelly:
Yes, reachyourpeaklibrary.com. (pointing to side screen) You see that, over here, and now please stay with us on this show, if you're watching live, even if you're watching the recording, don't head over there yet. Just take notes. I would highly recommend you take notes, especially when I bring on our Guest Expert - especially then! reachyourpeaklibrary.com. What I did was over the course of time I began reading a lot of books, voraciously. I have over 40 books that I decided to put on this Web site. They're not every book I've read. They're just the ones that had a profound impact, in one way or another. It could have been one chapter, it could have been one paragraph, one bookmark that was a game changer. If that was the case, it's in here and they're for you. They're here for you. You click those links, they go straight to Audible, Amazon for you to purchase. It's just a service for you, by an entrepreneur, so that you can filter, This is a filter for you so, you can look at these books and start here and then as you go beyond these, then you can start asking other entrepreneur friends what books they recommend. So, it's just a way to save you time in picking up books that may not be all that. And so, what I want to do is jump into the actual Bookmark I've chosen for tonight. And that's from a book called Go for No. By Richard Fenton and Andrea Waltz. And in this section, this bookmark, it talks about the importance of... when we were talking about sales, most of the people I run into, their importance that they set on sales or how many yeses did you get? Well, in this book, it's amazing. He talks about the exact opposite and what you want to do is go for No's when you're going to sales. And so, let's expand on that just a little bit by having the author, himself, talking about the concept of failure. So, listen in. It'll take about a minute and then we'll bring on our Guest Expert right afterward. Here we go.
Richard Fenton:
Failure was the halfway mark on the road to success. Not a destination to be avoided, but rather a stepping stone to get what I really wanted. Most people get to the sign marked failure and they figure they're going in the wrong direction. They turn around and head back home. They think that success must be back in the other way, but it's not. It's straight ahead. I read somewhere, he continued on, that great leaders never used the word "failure." Instead, they use words like "mistake" or "glitch" or "setback." This is silly. It's counterproductive. The word fail may have four letters in it, but it's not a four letter word. But when people use cute substitutes, they treat it as if it were. We tried, but we hit a glitch. Give me a break. Just say you failed. What's the big deal. Is that so hard? No wonder everybody on the planet thinks failing is something to be avoided at all costs because we sugarcoat it and dance around it and talk about it as if it were death.
Brian Kelly:
Isn't that true? So often, we as human beings, we try to sugarcoat so many things in our lives to make it feel better when in fact, the very exact opposite thing is what we need to do to give us that virtual kick in the butt. To right the ship. We've gotten very soft as a community, in my humble opinion, and we're trying to cover everything with "oh, it's okay. You'll do better next time." The best advice I've ever gotten is when it's direct and right between the eyeballs and they're telling me, "you messed up. Let's correct that." And they do it with love. If you do is love, then you're going to serve somebody much better. And speaking of love, that's what my next Guest Expert is all about. He's smiling ear to ear, you can't see him right now. I can. He's an amazing guy. And on that note, without further ado, let's bring him on up. Here we go with the Guest Expert Spotlight.
Announcer:
It's time for the Guest Expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big League. Qualified.
Brian Kelly:
There he is. (pointing to the side of screen) There he is, the man himself. This is Mr. Alex Branning. My man. Real quick. Alex is a happily married - happily married to his wife. He's also a happily married man and his wife's name is Cathy and they have one daughter named, Ali. They are foster parents. They are amazing people. These two are amazing and have had 5 little girls in their home. It's just awesome. He and his family moved to Redding, California last summer and have loved it, so far. Alex owns a marketing agency called The Branning Group that serves over 300 clients. Now, this doesn't do it any justice. We're going to get deeper into this because it goes way, far deeper than this. You're going to be pretty impressed, as I am, with what Alex has put together. Before we go to deep, real quick. Watch this show all the way to the end. If you're watching live, watch it all the way to the end for a chance to win a complimentary stay at a five star luxury resort in Mexico compliments of powertexting.com and just be sure to stay on the air and we'll tell you how you can enter to win that. Now, without further ado, my man, Alex. This is him, right here, right next to me. (pointing to the side screen) Hey, how are you doing Alex? How are things going? Maybe, if you don't mind tell people a little bit about yourself. Expand on what I just said and then let us know, what are you up to these days?
Alex Branning:
Yeah, thank you so much, Brian. I'm stoked to be here. You know, it's... to describe me is always hard. So, you have to step out of yourself to describe yourself. But I...My passion in life is to help family first entrepreneurs, make the most of their time and talent by helping them implement technology and marketing that automates the business, gets the message out into the world, and helps them impact as many people as possible. We do that by helping entrepreneurs build new Web sites, set up marketing systems, implement technology to automate a lot of their business, like what we've done here at The Branning Group, and identify revenue streams that they have not yet tapped into.
Brian Kelly:
And he's built a thriving business around it and has been doing it for quite some time. How long have you been in business, again, with The Branning Group?
Alex Branning:
17 years! I started when I was 17. It'll be my 18th anniversary. I will officially have been doing The Branning Group for longer than I have not been doing The Branning Group, come December. That'll be 18 years.
Brian Kelly:
Wow, that sounds like a celebration time for me.
Alex Branning:
Yeah! (raises hands). I'm super stoked. I'm very blessed to do what I do. I have a great team of guys around me. Guys and gals and we just love what we do, man. As you said we helped hundreds of businesses all over the Nation - grive...grive? grow and thrive (laughing)
Brian Kelly:
New word. I love it!
Alex Branning:
That's what I was going to say, that's a new marketing buzzword. We help you grive -grow and thrive!
Brian Kelly:
And maybe, a new book title, right?
Alex Branning:
Right. (laughing)
Brian Kelly:
Speaking of books, I think I know the answer to this, but would you consider yourself to be an avid reader?
Alex Branning:
Absolutely, yes.
Brian Kelly:
If so, so you are. What book are you reading now or what was the last book you read?
Alex Branning:
Yeah. So, one of the things that I think too many people don't do is re-read books that had a big impact on them in the past. And so, right now, I am re-reading two different books. I'm in the middle of Expert Secrets by Russell Brunson, which is awesome. I'm actually...I love the book so much, Brian, I'm actually doing an online book club, for free. Entrepreneurs all over the world are jumping in and starting next Tuesday or this upcoming Tuesday, we'll be going over one chapter at a time about what we're learning and actually implement it together, as a group. So, that's going to be fun. And then I'm also re-reading a book by a gentleman named Dana Derricks called Dream 100, which was a concept that Chad Holmes mentioned in his book, The Ultimate Sales Machine, which is in The Reach Your Peak Library. And Dana dives really deep in creating a system about building your business around 3 100 and growing your business through power partner relationships which is really exciting. And I'm tapping into that, so that's a new thing that we'll be doing, focusing on this year is really tapping into our power partners and figuring out ways that, as a team, we can grow together.
Brian Kelly:
Fantastic. You're one of the first - You are the first Guest Expert I've had on that actually brought up the topic of re-reading books and that is - Isn't that amazing? It's so true because I've read books more than once before. And you just said it, you pick up things differently. It's like, well, wait a minute. I learn more of the second time I read it. How is that possible? Did the pages change? Were there words that were modified? What the heck changed? Well, the reality is it was you, me, each person. And so, it's amazing how your eyes and ears open up to new things that aren't new, that were there all along, but because you had experienced it once, probably implemented some of the advice through the book and now, because of that, your eyes and ears are open to the next. It's amazing how that works. I appreciate you bringing that up because it's very important that if you find a book that you really love, that really had impact on you. For me, that would be like 10x rule. It would be the first one that comes to my head. And what a game changer, it's a challenging book. It challenges me because then I think, OK I need to step up my game, this guy's rocking it. So, I love that. Love it. And then your book club, real quick. Do you have a way, or a name, or is it on Facebook? How can people find that?
Alex Branning:
Great question. Right now, I don't know that it was going to be so popular and so, I just made a post on my Facebook page. If you go to my Alex Branning Facebook page I listed like, "Hey, I'm doing this book club. If you guys want to take part in it, then here's the link. You can join my group." I thought I'd maybe get like 10 people and we got dozens of people, I think it's up to 40 maybe 50 now. So, if you go to my Alex Branning page, there's a post there with a link, that is as much marketing as I've done on it. It just kind of blew up. It took on a life of it's own. (laughing) So, that's where you can find that. But I do want to make a note, Brian, real quick, before we move on to the next point. You hit it on the head. I think... this is what I tell my clients, when we push ourselves to read a new book every week, every month, etc... what we're doing is we are training our minds to look for that next thing, to learn and do, where a lot of times, Brian, we need to focus on what we already know is the right thing to do and just implement and execute that. Like for example, with the Expert Secrets, I read that the first time about 15 months ago when he first released it and it had a huge impact on me and I realized that there was... it just opened my eyes, as a lot of the good books do like 10x. It opens your eyes and goes, "Wow! There's a different way I could be doing this." Well, now, as I'm re-reading the book, 15 months later, I implemented it to the best of my ability from where I was at when I first read it. Now, that I'm implementing it from this new place where I'm at in my business, I'm able to unlock a lot more of what he had in the book. One of the biggest things that my mentor said was, " re-read a good book, at least, three or four times. Warren Buffett, in one of the interviews that he did, I believe it was with Fortune magazine, said that there's a book - I don't know the name of it - that he reads every single year. It's an investment book that he reads every single year. But why? He's Warren Buffett, man, he's a genius. It's because the book helps him stay grounded to what he know is working and it keeps him on a path to success. In the same way a lot of us entrepreneurs, especially when it comes to marketing, in the marketing world... I know this for a fact, we always want to try that new thing, but honestly, one of the most effective strategies can be just keep doing the same thing that you know is working. Keep reading the book that you know has you on the right path. Keep executing the strategies that you know is going to work. To belabor the point, I want to share a story about a football team that won a championship and I believe it was Missouri. They had the most boring playbook in the world, Brian. They would just keep running the same play that worked the last time. So , if they were able to run the ball and get five or seven yards, they would continue to run the ball down the field every single time until the other team was able to stop them. In the same way in business, we have what we call Business Skyhooks. Right? It's like that Kareem Abdul Jabar shot that was like unlockable. We have things in our business that our business guys just keep working time and time and time again. Don't jump to the next shiny object to try to figure out this new thing that's going to unlock a bigger level for you. Keep doing the same thing and build on that foundation. Don't throw out what you know is working and go try to find a new thing. Don't throw out the old books that impacted you, just because you want to get a new book that you heard about, Reread that old one and go back to it because you're a different person now. You're different businessman. You have more skills, more knowledge, more experience. That same book that you read that impacted you a lot last year, it's going to have a whole different effect on you. I will get off my soapbox now. (laughing).
Brian Kelly:
Hey, stay up there as long as you want, my brother. That's gold because there is one phrase that I've used over and over from a stage. I got it from my mentor. You just encapsulated that phrase perfectly. And that is repetition is the key to mastery. If you want to master anything, it's like practice, right? Michael Jordan, the man practiced. Kobe Bryant. These guys practice like nobody's business. They would get up at odd hours of the morning. They would do what others wouldn't. And guess what happened? They became two of the greatest players that ever lived in their field. So, what are we, as entrepreneurs, doing the practice. And you just described some fantastic ways to do that is by reading a book when it really has an impact on you. Go read it again. And then while you're doing that, jump into another new book because that might be the next one that you repeat. Repetition is the key to mastery and that is how you master, like business, for instance. How you master your mindset, is continue to read those books that are on that topic or continue to go to those seminars and workshops that are on those topics, by people that you trust and know that are great in their field. So, great, great points. I hope you're all writing notes. We have a lot of people join in. Thank you all for coming on. Please Like and Share if you're on Facebook. Comment. Denis Nurmela said "Hi" to Alex.
Alex Branning:
What's up, Denis? (waving) Good to see you, my man.
Brian Kelly:
Yeah, he said, "What's the topic of your next book you will write?" (laughing)
Alex Branning:
Unstoppable Business. How to Create an Unstoppable Business Using Marketing and Automation.
Brian Kelly:
Whoo, I love it! I can't wait. Sign me up. Where is the pre-sale link? I want it. (laughing) and so, that's the thing, for all you watching, listening this gentleman sitting over here to my - what would that be? (pointing to side screen) My left. He is a pro - He walks the walk. He doesn't just talk the talk. He is 17 years of a successful entrepreneur who now has a staff of is it around 30 or so? Is that what you said it was?
Alex Branning:
No. No. My staff is 7.
Brian Kelly:
7, that's still a lot. That's a lot. I mean it's something just to manage one. When you first do it, but 7...7 staff members...This guy...well, we'll get into that because one of things I want to ask you about, Alex, is you have that mindset that so many would seek to have. A very positive one. Every time I see you, talk to you, even before the show, off the show, it doesn't matter when and you have stuff going on in your life, like everyone else. Recently, you were vacated from your home due to a fire in your area and that wasn't that long ago and it upset your life, turned it upside down. You had to do things and be flexible and stay places that you never expected. You weren't 100% ready because who's ready for any kind of catastrophe? Really? And, in through all that, I asked you, "how are things going." And you were just so positive about it. You said really nothing negative, just told the truth about what happened. So, what is it that you do to maintain that positive, productive, and successful mindset? Do you do something on a regular basis to sustain that? What's your...I mean do you have a routine? What is it that makes you, who you are, such a positive guy?
Alex Branning:
Thank you, Brian. I appreciate that. You know, for me, every single morning I start off with a routine. I have a...I read the Bible every single morning. I start off with coffee. You know, it's funny when I...rewind about 4 1/2 years ago, I was a lot more stressed out. I was in a really...I was in a place of deep angst and I was just...I wasn't...my life was not what I wanted to be, Brian. Even though I was successful, we were building websites for Chrysler and Billabong. Doing really cool stuff. I wasn't happy, I was not enjoying my life and I felt trapped and I was talking to my business coach and he said, "Alex, I want to write down your ideal day and map out exactly what you want that to look like. Fast forward, you know use a magic wand, if you have to." And I wrote out that I wanted to start my day by waking up at 5[am] and being able to actually get into the office between 8 and 9 [am] and then, in the morning, that's my time of genius, that's when I'm at my best. So, I wanted to do the creative things, the things that really bring out that...it's a fun things, the exciting things that I like to do and then have lunch hopefully with my wife, with a friend and then in the afternoon, my mind is slowing down a little bit. I'm more of a morning person, so then I would do coaching calls and appointments and things that don't require me about my max mental capacity. Now, at the time when I wrote that down, I was working from the time that I woke up until the time I went to bed. I was stressed out, not making enough money, not doing the things that I needed to grow my business. And he started to get me on a routine. Starting tomorrow, I want you to stop work at 5:00 p.m. which, to me, seemed impossible, because I was working until 8 or 9 [pm] every single day. And he said, "then, next week, I want you to start your morning routine and I want you to not even think about work, which, again, was very difficult. I don't want you to not even think about work until 7:30 or 8 in the morning. And then don't start until 8. Even if you have to just sit at your desk and read, don't start until 8. Even if you need to be at the office. And so, what he was doing was he was helping me retrain my mind and my habit, so that I became a happier, more fulfilled, healthier human. And that has stuck with me, and now today, my life is that I wake up at 5. I don't start my work day until 8 or 9:00. I get to take my daughter to school. I get to have breakfast with my wife and I'm able to create a life that I wanted. But it started with a really solid morning routine of devotionals. I like having coffee in the morning. I like doing...I believe in affirmations, so I'll say affirmations. And then, just hanging out with my family puts me in a good mood so, that's what I do every single day to keep my mind right. Stay centered and just be ready to take on the day. Because, like you said, that we all challenges and difficulties with a team, with clients. I'm dealing with people and people, as much as I love them and as much as we get along, there are times of difficulty and there's mistakes that we make. I make mistakes and my team and so, we handle it and I have to put on a happy face and sometimes get reminded by the clients that we've made a mistake, but we get through it and like with the evacuation, there are some things that are outside of our control, Brian. And so, I have to look at the situation and go. "OK, Is this something that I could have fixed?" When it came to the fire and us having to evacuate, you go down to Southern California, and be displaced, have to house surf and it was just a really difficult time. I couldn't control it, so I had to kind of go with the flow. It was really hard to be positive during some of those moments, but knowing the important things that my family was safe. No matter what happened to all our possessions, we still had each other and we still had our friends and family around us. It helped so...yeah...So, that's how I keep a positive mindset.
Brian Kelly:
I hope everyone else was taking notes. I'm the host of the show, doing a lot of things, all at once, and I'm taking notes. (showing pen and paper on screen) You better believe it. (laughing) That's why I love taking the camera off myself because then, I can start writing like a mad man. So, Wow! One of the things, there's several things I like to really highlight on that. And that is, first of all, the reason you began a routine was because you had a business coach. And that is a very, very important point because the most successful people on the planet did not get there by themselves. Tiger Woods, one of the greatest golfers of all time. He has coaches; more than one! Alex Branning, one of the greatest businessmen of all time, he has a coach, at least one, and mentors. There's a common theme, again, and that's what I love to point out on the show, when we do this show. Are these different artifacts. The fact that your coach told you to start a routine. Wow! I have heard that so many times, read it so many times. And those things that's like, "Well, that includes that requires discipline on my part." Like, man. I wanted to become an entrepreneur so, I didn't have to schedule anything. And now I'm learning, You know, this is back in the day. Now, I'm learning I MUST have a schedule if I want to be successful. Like, wait a minute...this is opposite. The cool thing, though, let's reframe this. Who gets to plan that schedule? You do.
Alex Branning:
Exactly.
Brian Kelly:
So, the freedom is still there. You just did it. You just said how you defined your life and you are now happier because you had the ability to do so. It's very scheduled. Regimented to some, but necessary for you to live a happy life. To balance the family and the business and the clients and even your employees. You've got to have time for Alex. To unwind, to do some... to get into the world. Get your coffee going. Affirmations start off, on a positive note. Yes, I wrote notes, I did a good job. I love the part about don't even think about your business until you start. (laughing)
Alex Branning:
That's still something I struggle with.
Brian Kelly:
That had to be hard.
Alex Branning:
Yeah, even to this day, it's something that I struggle with because in the morning after I drink my coffee, I'll hop on Facebook, I'll have messages from people who are reaching out to me and so, it's hard to get out of that. So, what I did was, and I'm glad you brought that up, one of the things that I had to learn was that I am 100% a father. I am 100% a husband. These are not compartments of my life. And I am 100% a business owner. And so, during different moments, I have to be fully present with what my responsibility is in that moment. And so, there are times in the morning, when I'm by myself. My family is not downstairs. When, even though it's not technically 8, I haven't started yet. I am a business owner. I have people approaching me with advice, opportunities, etc. And so, I have allowed myself to kind of wear that hat, but for a long time, I would not let myself even try to think...I would be like "no! No! I can't think about business. It's not 8 yet!" But it did help me. The really extreme plan that was given to me, it helped me recalibrate my mind and also, take note of how often I was thinking about my business. I mean it completely enveloped my entire life. I was obsessed, every moment of every day, with my business and that is just not healthy. If I want to also have a healthy family life, healthy relationships outside of my family. It wasn't healthy for me to be always thinking about business. I was completely putting everything else to the side so, it was really good that he called me out on that and gave me the tools to figure out how to stop letting that control my life and his tool was a regimen where I had to put the business to the side. So, lesson learned.
Brian Kelly:
Excellent. I've been through almost identical lesson. The same thing. I get up from the second I got out of bed and my feet hit the ground, I'm on. It's game time and it's business time and 'til way too late at night, often, was at the detriment of spending time with my family, to the point where it did put a strain on my marriage. I mean being transparent. That was years ago and, thankfully, my wife confronted me about it and I was, "Okay, you're right. I mean I got really stupid about it, to be honest. Stupid because it was. The thing is though, now, even though I'm more disciplined in doing that, just like you're doing it, is I still want to. (laughing) I just want to because I love it. I just want to. It's when I get up. The first thing I think of is business-related because I like. It's not work. It's fun. You know, not every day is perfect and every day is glorious and every second of every day is fun, but overall, I love it! And it's hard to turn that off. I was wondering, how you did that? That's like even in the beginning, that would be very, very difficult for most entrepreneurs. (laughing)
Alex Branning:
You know, there's some points. I mean there's those guys that are out there like Grant Cardone and Gary Vee. I absolutely love them. I think they're brilliant, but they teach be obsessed or be average. In that book, he talks about the exact mentality that I had to walk away from. Be obsessed about your business. Morning, noon, night. When you're sleeping. When you're eating. Like constantly thinking about it, being about it, taking action about it. That doesn't work for me. It doesn't work for me. I'm not saying it's wrong because we all are wired differently. That does not work for me. It created very unhealthy habits.
Brian Kelly:
Yeah, I think it's...You can tailor to meet your life. So, when eight o'clock hits, be obsessed with it until 5 o'clock and 5 o'clock over, now you're obsessed on your family. I think you can stay obsessed, it's just you switch gears on what your focus has been obsessed on. But good point. I agree with you 100%. There's got to be a balance.
Alex Branning:
And the more I regimented and the smaller amount of time I get myself to get work done, the more I was actually able to get done because I needed to put in some productivity hacks into my life to increase my productivity since my hours were dwindled and now, I get done more in my 8 hour day than I ever was getting done before my 14 hour days.
Brian Kelly:
Wow. Write that down. Everyone listening and watching because it is so true. If you schedule a window and you stick to it and say, "I'm done at this time" and you look at your to do list, you will get it done. You may even exceed that to do list on occasion because it changes your programming, your wiring in your brain and it adds that be obsessed type mentality to say, "I've got to get this done. I'm going is going after it. I'm going do everything in my power and I'm going to finish this bad boy by quitting time."
Alex Branning:
I set a timer on my phone for different tasks that I have to do. I only give myself, like for example, 10 minutes to write a sales letter or, you know whatever is on my plate, I time myself.
Brian Kelly:
Wow. Wow! That would be a fantastic thing, if you're open to doing that, is to share that as like an e-book or a resource because I think that so many people could use something like that to help them be more disciplined in how they go about business. Because if you do that, then you're not being distracted by a new Facebook post or message that came in on your phone. Right?
Alex Branning:
Right. You're clearly 100% focused on that test. You have to get it done the next five minutes.
Brian Kelly:
Yeah. So, it's I think it's Itzler. What's his first name? Doggone it. Living with the Seal. Living with the Seal and Now Living with the Monks. Itzler is his last name. He was talking about that very thing and he says it's all about uni-tasking. (laughing) So, and that's what he learned. His take away from living with monks for, it was a couple of weeks, was that they were incredibly focused on the task at hand and they loved doing every task and it was some of them are menial like washing, scrubbing the floors, hands and knees. He said they went at it with passion and fervor and they finished quickly. And it was spotless when they were done because they had no outside things coming in. Just like you're describing. So, interesting. You could resemble a monk, right now. (laughing)
Alex Branning:
Yeah I know. I got the hair for it.
Brian Kelly:
The funny thing is, he actually shaved his head thinking that's what they would look like and he went there and they had full hair, beards, it was a different community. It's a great book, I recommend that. I don't think I've put them in the library. It will be up there soon. I've got two more to add to it. And there was one other point that you mention about when a client might say, "hey man, you messed up" and your reaction just now, when you said, that just a little moment ago was "Yeah, you know I messed up let's go fix that.".
Alex Branning:
Yeah.
Brian Kelly:
I mean so many people would just argue with that and say, "well no, we did everything we could. It's you that messed up." But that's called being a cause and that's a huge trait to have to be successful, as well. Cause the more cause you can be, instead of being at the excuse or the effect where you're always pointing fingers and saying well but so-and-so did this, well how could you have made it better? If there's some way somehow possibly that you could have been responsible in any tiny way for that situation, then own it. It doesn't mean you're at fault. It's not your fault, but could you be responsible in some way? And you just epitomized that with the way you just ran through that scenario. So, I knew I was going to be gold, man. It's every sentence you're speaking, I hope people are writing notes feverishly. So, it takes many skills to be successful as an entrepreneur and I know there's more than just a few, but if you were to quantify it and if you were to rank it down to just three. If you were just to think of three, what are the top three skills needed to be a successful entrepreneur?
Alex Branning:
Discipline, grit, and communication. Discipline to stay on the path like the gentleman said in Bookmarks earlier. Acknowledging when you fail, you've got to have the grit to push through that. Go towards the goal. And then communication. Communication is so key I don't care what business you're in. It is so important to not only communicate with your clients, but also your team and communicate with yourself. One of the things that I had to learn to do was take notes and give myself reminders and write things down so, that I would remember to do them later. And when I first started doing that,my note taking and my own organization was terrible and it was all about me communicating to myself exactly what I needed to do or what I needed to hit up later. So, discipline, gript, and communication.
Brian Kelly:
I love it. So, you're actually giving yourself feedback by communicating with yourself?
Alex Branning:
Yeah, I mean one of the things...you mentioned it earlier about practice. One of the things that I do is, I'm not an athlete, but I do look at myself as a Professional Entrepreneur. And so to stay a Professional entrepreneur and not have to sink back down to amateur status; I practice. You know I practice my webinars. I practice my sales pitches. I practice practice practice and then I go back through it and I listened so, if it's a video, I go back through it. If I have a podcast, if want to listen to, search for Alex Branning on any of your podcast platforms. When I do a podcast, sometimes I'll record it and go, "mmm, no that wasn't good" I'll delete it. Redo it. So, it's really important to me that everything I put out there is up to the same level of excellence that I would want if I was paying for it. Even the free stuff that I so, I practice. I practice my webinars, I practice my podcasts episodes and it it's not good enough, then I delete it and start over again. I think a lot of problems to be avoided if we just stopped winging it as entrepreneurs. And really looked at each task as is this effort going to put me in a positive light? Is this deliverable going to be the first impression that people see me? And if that is the first impression that people see, well, would I change anything about it? Whether it's a blog post, a social media post, a Facebook cover photo. I mean when people land on your brand, you have no control over what they have seen prior to that, whether it's a webinar or a Facebook page etc...so, you need to make sure that it matches the level of excellence that you're putting out there and the other things that you consider your core deliverables.
Brian Kelly:
Very refreshing to hear you say how much you practice. How much you prepare. And it seems to be a common thread of entrepreneurs I have coming on this show. The unfortunate thing is not all entrepreneurs practice practicing. (chuckles) And I remember even speaking from stage, I spoke from stage for several years. For a couple of years, on my mentor's stage, Mel Cutler, and then I've done a few of my own events and I had my living room set up as a stage. I had box lights out there. I had my product set up on a table exactly where it would be if I was in the room. I had microphone, I had the speakers ,just the same speakers I use at the events, and then I filmed that same thing and it took a long time to set it all up, but it puts you in that zone, so that when you go do it another time, there's very little difference. And when there's very little different, there's nothing to mess you up or trip you up, which not much does anymore, to me, but I still like to make it as high quality as possible, like you are saying, and then say, "not only did I record it for myself and watch it again, but I also sent it to my mentor and said, "hey, let me know what I can fix and we can take it one step farther." Awesome stuff. My goodness 6:12 now. All right we have a few minutes left. So, we have lots of ideas as we go through our entrepreneurial life. Entrepreneurs, that's what we do. We come up with ideas. Very creative. It's the shiny object syndrome or it's squirrel; taking our attention somewhere else. And when we find an idea that we have a pretty good idea ourselves is going to go somewhere, then you know we might stick with it a little bit longer. And for you, Alex, I know you're always out there testing new ideas, testing new ways about even posting on Instagram, for instance. How long...let's say it's something you're sure that's going to be good, but there's this fine line. How long do you normally stick with an idea before you actually give up? Because I think oftentimes, too many entrepreneurs give up too soon and don't give it enough time to gestate and figure out if it's going to work before it has that chance. How long do you do that?
Alex Branning:
That's a great question and it really depends on what I think the gold pot could be at the end of the rainbow. So, for example, about probably four years ago I came up with an idea for what we called The AV Advertising a lot of where we had businesses that offered a product on one side, businesses that offered a service on another, and then we combine marketing efforts so they would both split the leads. I didn't describe it very well, but long story short, it was a complete flop. But I committed to those business owners that we would keep doing it for 90 days. It was a flop for The Branning Group because we were losing money, but it was great for the businesses. But that led me to my best idea, which was the give away funnel system, which has been a six figure product for us almost every single year since we launched it three years. So, you just have to see the idea through. At other times, you can see pretty darn right away that it's not going to work out. I mean we're able to identify within about 30 days whether or not we have something that's going to work. It's not about the revenue numbers. Sometimes you can make revenue, but it's going to cost you a lot to deliver the product. Sometimes it's about the potential. And so, there's little golden streams that we find in the data that tell us whether or not we're on the right track. It really depends on the idea and the market, but it's, for me, I would say a minimum amount of time to pursue, at least the marketing campaign 30 days and that's a world that live in so, different products have different shelf lives depending on the industry you're in. So, it's hard to give a blanket answer to that, but for marketing campaigns, if you have not given it a month, you don't know whether or not it's going to work.
Brian Kelly:
I would venture to guess that most entrepreneurs don't give anything a month.
Alex Branning:
No. (shaking head)
Brian Kelly:
And that's part of the problem is they'll post something, "oh, that didn't work." (laughing) Right?
Alex Branning:
When I hear that, for example, when I hear, "Facebook doesn't work for me." I can tell you right away that they have not let a post go for more than a week.
Brian Kelly:
(chuckles) Yes. Yeah, it's the one and done, right? It's like they send out an e-mail blast to their list of how many they have. 500,000. "I didn't get any responses so, that didn't work." "Well, did you try texting? Did you try messaging them on Facebook, personally?" It does mean the idea isn't good. It's just that the way your message... "And did you try recrafting your message?" So many things. Subject line. There's so many tweaks that can be made to it, if the idea is a good one. I like that. I think that's a great rule of thumb to follow. Alex says, at least, 30 days. No matter what your niche is or genre, at least 30 days, and that doesn't mean send it out today, wait 30 days, and it go nothing happened. It means work it for 30 days. Work at each and every day. Find tweaks. Test different angles. Call Alex and say, "How do I do this better? I want to join up with you and take your services on because this is too hard. I want a market. I want to be successful at it and I know you can do that. So, Alex, you help me out, please." That would be the best way to do it. Why? Don't reinvent the wheel, if you don't have to. If you have a resource (pointing to side) then just pick up the phone or tap on the keyboard and connect with them and when you said earlier, your Facebook page, was at your profile or your business page that you're doing the book club?
Alex Branning:
Good question, it was on my business page.
Brian Kelly:
And what's the name of that so, people know how to find.
Alex Branning:
Just Alex Branning. That's where I have my podcast and I do my other fun contests and promotions.
Brian Kelly:
OK.
Alex Branning:
So, just go to Facebook, look up Alex Branning and you'll see my business page. I am sitting like this (chin resting on hands gesture) on a table.
Brian Kelly:
I remember that picture. I like that picture. That is a cool picture. It's really captivating. We got time for two more, baby. Two more. This will be a good one, from a marketing guy. You're successful at marketing that's your business. That's what you do. You do it for other clients. How do you go about marketing your business, The Branning Group, and what would you say is just your most successful form of marketing? You don't need to go into every aspect, but what would be the, what you call, "lately" because I know that could change, your most successful form of marketing today?
Alex Branning:
Well, there is no marketing like serving your audience without any expectations of a return. So, our best marketing is educational marketing where we teach people what's going on. How to avoid pitfalls and how to use the latest technology or strategies for their business. So, we continue to serve, provide free training, we give insight, we offer free strategy sessions to help businesses overcome obstacles in their business. And that is, by far, our best marketing ideas that we've come up with. For us, how do we come up with new ideas? We look at holes in the market. We look at common questions we're getting from prospects and clients and we go, "OK, we see a need where people have a common question. We need to go out answer it, provide a solution, let people know what's going on or what to avoid." And then let the audience reach out to us and say, "we'd love to work with you on the item." So, we always give a call to action at the end of our trainings and webinars, if they want to learn more or work with us. But it's all about we give a 95% - 98% of the time, we do an "ask" at the end, but we let our education, our knowledge, and our results speak for themselves. When the time is right for someone to reach out to us start working, then awesome, until then we'll serve, serve, serve. As an example, one of the people that just reached out and hired The Branning Group has been following me, emailing me with questions, and set up, I think, probably a strategy call a year, for the past three years and just now hired us and we're just completely renovating his business and we've seen some incredible results after just a couple months. So, but we got that relationship by serving, serving, serving.
Brian Kelly:
So, you're telling me you don't like go out and say, "Add Friend." And as soon as they friend you say, "hey, go buy my stuff. Here's my link." (laughing).
Alex Branning:
Or "add me to the group." (laughing)
Brian Kelly:
Yeah, exactly. Yeah. My goodness. Thank you. You're a breath of fresh air. You and your entire business, your company because serving, that's where it's at. What kind of platforms do you utilize for that? I know there's Facebook, email. Do you have others that you utilize that helped get the word out?
Alex Branning:
That's a great question. So, we're getting really really excited right now, Brian, about all the different things we're seeing with messenger marketing. Specifically in relation to bots. And so, that's something that we'll be doing a lot more of. We're...yeah, so, that's really exciting. I could talk all day about because I'm super stoked about it, but we use Facebook, Instagram, Google Ad Words. Those are primarily how we get our clients, but we also have... one of the things that we do and we're so proud of it, is we have a really strong referral network. And my podcasts, I talk about having three legs of referrals in your business. You have your allies, which are your power partners, where you send clients back and forth. You have your ambassadors. Those are the people that just love you, want you to succeed and know you're going to help their friends so, they connect you. And you have your affiliates, and the affiliates are the ones that go and connect you with clients because they know you're going to give them a reward or an incentive, like we pay our affiliates really well. And so, for us, a ton of our business comes from our affiliates and our power partners. And the reason why we get so many referrals, we get almost the referral a day. The reason why we get so many of them is because we serve our affiliates to the highest level. We empower them with exactly how we can help people with the different industries and we are continually putting out our best stuff and we use it first for our affiliates and to serve them.
Brian Kelly:
I wish there were more of you, but there aren't so everyone watching, you have to connect with him directly. More than one referral a day is coming to him, now, Alex. Good, good, amazing stuff. OK. There's going to be one more question that I need to ask and this is a question I ask every guest expert that's been on and it's a big one. And if you need to take time to think about it, that's absolutely OK. Dead air time is fine with me, if you just need time to ponder it. I know it's getting built up pretty good here.
Alex Branning:
What's going on?
Brian Kelly:
I want to let you off the hook, though, and let you know, Alex, that there is no such thing as a wrong answer to this question that's coming up because that answer is only your answer. It can only be or answer. It can be no one else's. It has to come from you and it's just amazing to me that, thus far, I lost count how many shows we've done thus far. We're right around 10 or so. There have not been two people say the same thing, which is really cool. I love that and that's why I love bringing this question up for every show that we do. Before we get there, though, this is that time for all of you people who have been waiting and wondering when is he going to tell us how to win that trip. That trip to Mexico. The five star luxury resort in Mexico, compliments of my buddy, Jason Nast's company called PowerTexting.com. Well, that time is now. So, I'm going to put up on the screen, for those of you watching, the exact way to enter to see if you win that trip. (showing information on screen) One way is go to ReachYourPeakLLC.com/vacation and just be sure "vacation" is all lowercase when you type that in. The rest doesn't matter or, if it's easier for you, you can do this right now while you have your phone in your hand, is text the word PEAK. That's P-E-A-K to 661-535-1624. Again, ReachYourPeakLLC.com/vacation or text the word PEAK to 661-535-1624. And thank you for the likes and loves as we were talking about that one. Appreciate that. And so, I will monitor as those come in. And I want to give Alex a moment here to ponder this most important question he's ever been asked in his life. I'm having a little fun with him, now. But in all seriousness, let's just pull this back, comedy aside. I'm truly, truly curious and I know our listeners and watchers are, as well. So, for you, Alex Branning, and you only: How do you find...had you...(laughing) built it up and then I fumbled it. So, we'll go to another topic for a moment, No, I'm kidding. People are going, "come on, ask it already!" Alex, how do you define success?
Alex Branning:
Being able to live the kind of life that, for me, success is living the kind of life that I feel God has called me to. It's not a money thing. There's really no business way to "rate" that. I think for me to live a successful life is to do what I feel like God's calling me. Right now, I feel like God's calling me to be the best husband and father that I can be, as well as certain as many people as I can with the skills that he's given me. The skills are specifically marketing and leadership and coaching and so a successful life, for me, is doing what I feel has called me to do and doing it with excellence. I look at the parable of the servants that were given talents; one was given 5, one was given 10 and the other was given one. The one with one held onto it, buried it deep, dug it into a hole. The one was 5 invested it, was able to double the investment. The one with 10 invested it, as well, and was able to double the return. And I look at all the gifts that God's given me and I go, "Am I investing this? Am I spreading it out so, that I will be able to double the return on what I've been given?"
Brian Kelly:
I can say nothing to that other than beautiful. One thing that is common among everyone that I've asked that question, and it was common with you, as well, is it wasn't about money. It's interesting that entrepreneurs who are at that level of success, that is not the first thing on their radar. Those that haven't achieved success, oftentimes, will go to that first and say, "well, when I made my first million..." But those that have achieved success, that are there...you got there by serving others. Not by saying, "I want more money, I need more money." Is money important? Yes. Yes. So, please don't take this wrong. It's very important because the more money, people like Alex, can make, than the more people he can serve. Now, he can scale his business, bring on even more employees, and spread his business farther and serve more and actually answer the calling that he's been given to serve more. In addition to being a phenomenal husband and father, as I know he is. And he carves out moments in his days, particularly specifically, for them. Because it's that important to them. And, again, that was your answer and yours alone and it was an amazing one, as they all are. This one, yeah, to serve others and doing it doing... this is the other part, not just serve others, but doing it with excellence. I love that additional caveat to it because, yeah, it is one thing to serve others, but what about just putting everything you got into it to give them the best you can give them and that's what Alex Branning does. And this is the leader of the company The Branning Group. So, can you imagine the culture of those employees and people that work with them? Maybe he has some VA's coming in and out and the clients that come on, they get to be exposed to this kind of mission, this kind of culture, this kind of purpose. Oftentimes... well, all the times, people buy from people. They don't buy products or services. They're buying you, Alex Branning. They're buying you, what you stand for, your concepts. Yes, your talent, of course, and everything you bring to the table. But when it comes down to it, they're buying you. And there's a good you, right now, for them to buy. And so, for everyone watching, if you need any help in marketing, website creation, this guy, call him. Talk to him. He will tell you if he can help you. Odds are if it's anywhere in the marketing realm, the answer will be yes. You may have to get in line now, (laughing) because his phone is going to ring off the hook. But amazing, amazing answer and I can't rate him and say one is better than another. I'll tell you after the show's over, OK? (laughing) because that was up there and so many nuggets throughout. Discipline, Grit, and Communication; the three... I mean you said it without hesitation. That's the thing. Ladies and gentlemen, you know he's practiced. It's obvious. It's so obvious this man has practiced. Practiced every part of his craft, Practice his personal life to the point where he didn't know that question was coming. He didn't know that I was going to ask him the three keys to being a successful entrepreneur. And did you notice? (snaps) just like that. "Oh, discipline, grit, communication." And then he expanded each three and so, that is also the culture he's built within his company and that's the culture you get when you bring him on to help you. And you now see, he's there to serve you. He will over deliver. And if something messes up he will be at cause and say, "let's fix it." We're all human. We make mistakes and that's OK. But the beautiful thing is the way you react to it the way you did personally, Alex, so I appreciate you. Let's go. What is the absolute best way to connect with you?
Alex Branning:
So, there's two ways that you can do it. I actually have some cool bonuses for people that are on that call, right now. They go to AlexBranning.com/reach I believe where we put it. AlexBranning.com/reach. We got some cool bonuses talking about some of the things that we mentioned here on this show. The best way to get a hold of me is to go to AlexBranning.com. My Name, Alex and last name Branning - B-R-A-N-N-I-N-G, there you can subscribe to my podcast, check out my YouTube channel, text me on Facebook. (Showing website on screen) There it is. We're in the middle of redoing it. You can actually see the whiteboard. I moved that out of the way right before we talked. It's right behind where I'm sitting. A new AlexBranning.com is being created ,it's not ready yet, though, so site's still beautiful, I'm so proud of it, but we are in the middle of a significant upgrade. But that is the best way to get ahold is to AlexBranning.com.
Brian Kelly:
And then reach would that be "connect with me" the link on the far right?
Alex Branning:
Yeah. Connect with me.
Brian Kelly:
OK. So, it's /contact cool. So, it's AlexBranning.com/contact and look at that, you've got it all right there. Phone number, call or text him, get on Facebook, YouTube, LinkedIn. You might be able to get a hold of him. He gives you just a couple way (laughing)
Alex Branning:
I try to make myself very available. I found that people only want to hire people that they feel like they can rely on and that they can get a hold of. And so, a lot of marketing agencies, not naming names, they're very difficult to get a hold of or get a callback and I've been determined since I started The Branning Group to make it easy to get.
Brian Kelly:
So, that's another lesson learned. See how others do it the way you don't want to and don't model that and make it the opposite and better. Oh my goodness. Alex, I knew this would be an awesome show. It's exceeded my expectations, honestly, even though my expectations were already very high. (laughing) I kid you not. This has been amazing. I thank you for coming on and spending this hour with us and for our listeners and viewers. I want to thank you, as well, for coming on and watching the live stream and everyone watching the recording afterward. I'm looking forward to doing this again. And on that note, we do have another show. We do this every week and we'll have to have Alex back at a future date, but we'll be back again Thursday 5:30 p.m. Pacific, just like we were today. At 8:30 p.m. Eastern. Right here, Thursday on Facebook, on Periscope. We're on six different platforms, so I'm not going to name them all here. (laughing) Here you'll be able to find us. And if you want to get a notification, just be given a reminder, you can text us the word NOTIFY to that same number that I had up earlier, which I'll bring that up (Showing information on screen) is just text NOTIFY to 661-535-1624 and you will just get a reminder, a single reminder, 10 minutes prior to the show, with a link to the show. And you can get off of that list at anytime and we only use that solely for announcing the show. Nothing else. We're not going to be marketing to you and selling you things so, thank you once again, Alex. Fantastic show.
Alex Branning:
Thank you for having me, man. It was fun. I got some sun coming in, right now.
Brian Kelly:
I see that.
Alex Branning:
I was going to go up and close the blinds. But, yeah, it was awesome, man. Thank you so much for having me on the show, Brian. I really appreciate it.
Brian Kelly:
You got it. And that's just a spotlight showing you. The one that should be showing, man. (laughing) You are the spotlight of the show. All right, thanks all. We'll see you again next time. Be blessed for now, we'll see you next week.
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Alex Branning
Alex is happily married to his wife, Kathy, and they have one daughter, Ali. They are foster parents and have had five little girls in their home. He and his family moved to Redding, California last summer and have loved it so far. Alex owns a marketing agency, The Branning Group, that serves over 300 clients.
Connect with Alex:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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