Special Guest Expert - Alex Kuhn: this eJw1jltvgjAYhv9LL3aFVBjDSGKWMZkxm-xAvHA3pGk_sLG0rAfQGP_7ypJdvofv-d4rokpakLa2lx5QhkoUIC6NJZJCzRnKloskTdJ5GiDqjFWdM6D_gjiN0uQhDhChVDlP-DeXi3mAGg6C1ZJ0E7ThAjz3NBLdGpRdkdPC20dre5NhPI5j2CrVCiA9NyFVHWaaD4CHGE-nBkcFfFn9A8n9d_R5mc03-dvz7nQeNvrFfegCDo9E2FUHjJM7o5ymsGJqlEIRtvevAmS5FdOS3bZc5-_rQ76vtmVRVbMnAedXd5Rh1ye-1yjdEeuLk7zdfgEtrl8_:1l7s99:OCpc3Ph5Gb6q-lQ_aCGk20w8g3U video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back? We are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly and this is The MIND BODY BUSINESS Show
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show, we have another phenomenal guest lined up for you tonight. Can't wait for you to meet him. His name is Alex Kuhn. He's an amazing young man from Pittsburgh, Pennsylvania. Steelers almost did it, but maybe next year. Alright, The MIND BODY BUSINESS Show: What is that all about? It is about what I call the three pillars of success. About ten years ago, a little bit more than that. Now, I began studying only successful people. And during that time, these are people between; people I knew personally that were my mentors, that I would share the stage with them and speak on their behalf and train their students, to authors, some who I met, some who are no longer with us, and all every everywhere in between, but only successful people. And I found that they had these three patterns, these three patterns kept bubbling to the top and it was bar none. And you can guess what those three patterns might be. The mind is the first one. The mind is each and every one of them had a super-powerful yet incredibly flexible mindset, very key. The second was body is literally they took care of their body nutritionally through exercise. Now, look, if you're a guy that didn't mean that they were becoming then Arnold Schwarzenegger back in his heyday and working out to become a bodybuilder. Nor were they as a female, they were a supermodel. It just meant they took care of themselves and they exercised on a regular basis. And that's phenomenal because the mind and body, let's face it, the mind and body are a team. And more importantly, they are your team. And if anyone member of that team and my guest will know all about this one is not doing what they should be. If they did not come to the table operating at a peak level of performance, then the entire team suffers, doesn't it? Yes, the answer is yes, it does. And business, that is a multi, multi, a multifaceted area where these successful people had mastered the skill sets that are required to operate a successful business. And there are things like marketing, sales, team, building, systematizing leadership. I mean, it goes on and on and on. The list is almost endless. And here's the thing. Yes, they mastered each of these areas, but the key is they didn't master them themselves. There is one skill set that if you're a master at all and we have a master in the house tonight. Yes, he's coming on very soon. Alex Kuhn in one area that if you master this one area, then all of those other skill sets are not necessary for your master personally. And that one skill set, as you might guess it's leadership, leadership. And if you master that's one skill set of leadership, you are now able and empowered to delegate to those who do have those skill sets that have mastered those skill sets. So there you go. The MIND BODY BUSINESS Show. It's a show for entrepreneurs by entrepreneurs. And we only bring on the best of the best, the most successful entrepreneurs that come on the show, like Alex Kuhn. He's coming on here in just a moment, I promise. And another phenomenal trait of very successful people is to a person, they're very avid readers, readers of books. And with that, I'd like to affectionately move over to a segment I call BOOKMARKS.
Announcer:
BOOKMARKS, born to read, BOOKMARKS, ready, steady, read BOOKMARKS brought to you by REACHYOURPEAKLIBRARY.COM.
There you see it, ReachYourPeakLibrary for those of you watching live, and even if you're watching the recording of the video or even on an audio podcast, I would like to just give you a quick tip, and that is to take out something to write with and take notes. I'm going to be doing it here. I'm already doing taking notes here. And the reason is, is because a lot of people want to click away. They'll type in these resources and try to click and go find out and look. And when you do that, you're taking your attention away from the show, more importantly, away from Alex Kuhn. He's the expert. He's the one I invited on the show. He's the one you want to listen to. And I would hate for you to take your gaze and your concentration away from the screen at that very moment that he gives that golden nugget that could have changed your life forever. And this has happened in the past. That's why I bring it up, especially on physical stages. I see when from the stages I'm speaking, I'll see a student get up and leave the room to go to the restroom or something. Right when I know a very important nugget is about to be spoken about because I'm the one doing it right. So please stay with us as much as you possibly can, take notes, and then visit all of these resources after the show. That way you get the most out of the show. The magic, as we say, happens in the room. All right. Up on my soapbox but that's really for you. And another thing that is for you is REACHYOURPEAKLIBRARY.COM, I literally had this built with you in mind. It may sound cheesy, but it is the honest truth. This isn't here for me. This is here for you. And what it is, is a collection of the books that I have personally read and I vetted that had some positive effect, most profound in either business or personal or both of my lifestyle. So that is there for you. There's book after book after book. Here's the thing. I didn't start reading voraciously until about the age of forty seven or so. I'm fifty-six now. I didn't realize the importance of it until late in the game and I'm so blessed that I learned and then took action because it's a game-changer. So REACHYOURPEAKLIBRARY.COM That's a resource for you to go to and just click those buttons. That takes you straight to Amazon and you can buy the book in the form you like, Audible paperback, hardback, whatever is available, and get to reading. And speaking of reading and getting to it, let's get to it. Let's bring on the man, the myth, the legend right now. Here we go.
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big-league qualified.
Brian Kelly:
There he is, ladies and gentlemen, it is him, the one the only Mr. Alex Kuhn.
Alex Kuhn:
Brian, so good to be here. Thank you.
Brian Kelly:
It's going to be a lot of fun. Man it's awfully bright over there in Pittsburgh and it's dark here in California. What is up with that?
Alex Kuhn:
I took your recommendation and we've got some incredible lighting here. But I will tell you, everything that's set up that looks makes this my office and studio look amazing has nothing to do with me. So that's the first lesson is that when you're a leader, you can't do it all by yourself. And in fact, when you know, when you really think it's something, you just let the people that are great do it.
Brian Kelly:
So off to a blazing start. I love it. All right. So we're going to take care of a little bit of housekeeping first. This show is sponsored by you see them upright above Alex's head, THEBIGINSIDERSECRETS.COM. It's on the red circle there. And what they have offered and provide to us is the ability to give away each and every show, a five-night stay at a five-star luxury resort.
Again, compliments of THE BIG INSIDER SECRETS, every single show. So stick with us to the very end and you must be here live to win. But we will give you the information on how you can go about winning. It's really simple and it's actually a little bit of fun because who wouldn't want to go somewhere? I mean, we're close. I think we're going to be able to move about the the world very, very soon. So we have yet another. So if you're struggling with putting a live show together and it's overwhelming and let's say you want a lot of the processes done for you while still enabling you to put on a high-quality show, which is very important and to connect with great people like Alex and grow your business all at the same time. It's a lot of work ladies and gentlemen, then head over to CARPETBOMBMARKETING.COM CARPET BOMB MARKETING, saturate the marketplace with your message and make it a lot, a lot simpler. And then one of the key components that is contained in the CARPET BOMB MARKETING course is one that you'll learn how to absolutely master is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Now, over the course of the past nine, gosh, more than nine years now, we have tried many of those, quote-unquote, TV studio solutions for live streaming. And I'll tell you, Streamyard is the best of the best. It combines supreme ease of use along with unmatched functionality. So you can start streaming high quality, professional-looking live shows for free with streaming right now. OK, not right now. Stick with us on the show. Write this down. You'll want to go to the website, our ryp.im/streamlive One more time. That's ryp.im/streamlive. And now we will finally, officially, formally welcome this amazing young man to the show, Alex Kuhn, the founder of Born to Lead. He helps impact-driven entrepreneurs start, grow and lead six, seven, and eight-figure businesses manage to see. Already, over the past three years, over two hundred clients have at least doubled their business in twelve months. That's results, ladies and gentlemen, with his clients generating more than get this 30 million dollars. He's been featured in Entrepreneur. He regularly writes and speaks to over ten thousand entrepreneurs on a weekly basis on the topics of aligned leadership, business flow, and resonance marketing. Now, having failed in his first three ventures, the key for him and his clients has been discovering their quote-unquote success DNA that's trademarked, by the way, or learning how to build the business model around the leaders' unique, innate leadership gifts. This sounds awesome. He wants every big vision, heart-led entrepreneur to know that they are not that far off and to never forget that they were born to lead a legacy. That is a powerful intro of the man, the mythology. Mr. Alex Kuhn. So happy you're here, my man. This is going to be a great, great show. I can just feel it.
Alex Kuhn:
I know it can be the best one, Brian. I always want to bring the best. And especially when you deliver the best, let's just make it happen.
Brian Kelly:
You know? And when we first met literally a half hour before we started the show, I just instantly felt your energy. You just came on and I could tell you one of those amazing, authentic people that has great integrity and great character. It was so obvious and evident right from the get-go. And the fact that you went through what you did just to get on this show, that tells a lot about itself, because there's quite a process, isn't there? We won't go into that right now. But that's a part of building a high-quality show. And it's not the show is not for me. This is for him. This is to bring Alex to the forefront so that those that have never possibly heard of him or his company before now can learn not just what he does, we're going to learn that also what he does to make it successful. That's the key for everyone, because we all have different businesses. We all do different things. And the good news is, if you're in business and you need help, you're in the right place. This is the man to come to. And he has a team and they've done this. You heard in the intro he can do it. He can get your business to the next level, give him 12 months and they'll take you to the stratosphere. And you'll be you'll love this guy. You'll want to take him home with you. So Alex is a very impressive bio and accolades and experience and all that. And I love that. And what I love to do is I like to dig deep. You know, that was kind of on the surface. I like to go a little bit deeper, go inside that big, beautiful brain of yours, your brain. And, you know, being an entrepreneur, it's not easy. It's not for everyone. And it takes a different special quality and a different mindset. So for you, when you get up every morning, you have a team, you have multiple businesses and multiple clients that you're working with. So there are a lot of moving parts. There's got to be issues every single day. And, you know, they're coming. What is it that makes you so highly motivated every single day to get up and just go after it and crush it day in and day out?
Alex Kuhn:
I think it starts from the very beginning, Brian when I always like to tell people that it's easy for me to say you can do this right now. But I can tell you that I was not supposed to be where I am today with my business. I was not supposed to be a successful entrepreneur. I was not supposed to be this guy that's flying around internationally speaking to the world's top leaders about this topic. I grew up on a small farm just outside of Pittsburgh. I was supposed to marry the high school sweetheart, get the local job, spend 30 or 40 years there, and just really appreciate how few kids, you know, have a barbecue drink on the weekends. But there is always been something about me. Brian and I even knew it at the youngest age of nine when I could literally remember my dad joking with me, calling me a follower, and me getting irate and mad. And that was the moment whether I realized it or not, that I was born to lead. And what I have found over my career with the ups and downs and all the different things, is that when you really understand that you were born to lead and when you truly find the way that you were meant to lead the way, that you're your impact, impacting the way that you make the difference, it makes it just makes it easier, even on the tough days, easier to get up at four o'clock to go work out for those two hours, then to see my little two year old there and see him before he goes to daycare, then get to the office and talk to the teen and talk to the clients and get online. I think this is the hour number 13 of talking today. So you do it because you remember the story, you remember the why, but more importantly, you invest even more into making sure you become a master of what you're helping people.
Brian Kelly:
I can feel it. Oh, my God, the passion is there. We got a bunch of people commenting, Jason Nast. That's all right. This is the founder of the Big Insider Secrets who gives away that vacation state every week. How are you doing, Jason? Mind and MIND BODY BUSINESS is a synergistic living on who was getting excited. Can't wait. We have Bonnie Roberts. Yes. Love reading. Oh, good. Good. And she wanted to say hello to both of us. How are you doing, Bonnie? Hey, Brian and Alex know about me. And Jason said the same thing. And another gentleman named S-T is on. Hey, Alex, it's great to meet you. I know Steve personally. He worked with my company for a while as an apprentice and amazing young man who's always looking to up his game in marketing and writing and books. So phenomenal, phenomenal people coming on. Keep those comments, questions coming throughout the show. We'll get to as many as we can. We want to get this guy. We want to get inside that brain. We want to find out more because did you see the passion as he was explaining what he does? He loves getting up at 4:00 a.m. to work out because that is that leads into the rest of his day where he makes an impact not only on his son's life before he goes off to work, gets to say goodbye and bye, little one, and head off to daycare and then go to meet with his team, who is, you know, his extended family. You know, these are people that he cares about and he's there to help them so they can help build the business together. I just feel a team synergy about you, Alex. I don't even know you, but you come off as a person that's there to help everybody involved, not just yourself.
Alex Kuhn:
Yeah. The biggest advice I tell people when it comes to having a team because it's actually the first company I started and sold a true story. The team I had, I didn't give them a single dollar for eight months and they showed up to work every single day and doing the work that we had. And when we finally sold it, even though they didn't quote-unquote have equity ownership in the company, I gave them so much of it because it would have not been possible if it wasn't for them. And the advice I would tell everybody, regardless if it's a business team or if it's your family team, it grows. If you're a sports coach is said, listen, our job is not to have them work for us. Our job is to help them make their dreams come true because if we help them make their dreams come true, I assure you they will do anything to make your dreams come true for teams, anyone.
Brian Kelly:
I love it. It's so in alignment with everything I believe as well. You know, it's about I'm a big fan of positive reinforcement versus negative as one example of where even with coaching little kids, I love kids. I have since I was a youngster myself, I just a young adult. I loved working with them, with sports, teaching them, coaching them. And if I had a kid that was doing everything they could, but they weren't making a basket, for instance, in basketball practice, I never got on them. I said you're doing everything you can. Don't worry. It'll come to the other end of the court as an adult guy like a much older thirty forty-year-old man coaching his his team, yelling at them for every mistake that he perceived to be a mistake. And I thought, wow, those poor kids, I wish they could just come over here. And I always say this with my team, Alex. I always say, you never work for me. You work with me. We are in this together. And so when you said that about focusing on them and what they're looking for, that's what I love to do as well. And you're right, people will love working with you and building that together because they feel like they have a piece of it, even if you haven't physically given them one. And I think that's why it's working so well for you. I love this, this is phenomenal. So you have a unique approach to business and I want to get into that in a little bit. But what got you to you came through as a you were a coach, a swimming coach at one point, and you ended up getting into these businesses and crushing it. How did you tell me about that from being a swimming coach to where you are today? What was that transformation? What led you to where you are now?
Alex Kuhn:
The one thing I talk to every single leader about is your intuition and what you feel is the right path. And I believe it was Steve Jobs at the Stanford graduation who said you don't know how you're going to connect the dots looking for you got to look, you're not only going to be able to connect the dots looking backward. And one of the things that I found from my coaching career was that at the end of the day, it didn't matter if I knew the best-known technique, it didn't matter if I knew the best recruits. What mattered was my ability to be able to lead men and women, and particularly at that point, young men and women and particularly the most talented swimmers in the country who had high expectations for themselves. It is not a concern. I would imagine. Most people don't think of the path of being a swim coach to a business entrepreneur to build multi-million dollar businesses. If that doesn't even make sense, like shouldn't you have done this and shouldn't have done that? The internship. But what I found, what it allowed me to do was focus on what I really believe is the meta skill that every single person that's listening to this right now has, and that is they were born to be a leader. And for me, I was able to discover what I call that success DNA, those specific leadership traits that were for me, that work for how I lead, and ultimately how I can best impact lives. And what I honestly discovered was when I failed, when I didn't achieve success, I was going against those traits. I was going against what came naturally to me. I was going against the best way for me to operate. It wasn't until I just basically went all-in on that. What works for me and what I find for most entrepreneurs is that they're just fighting themselves. They're building businesses that are fighting against them. And honestly, all of this comes back from when I was a swim coach. And just to give you an idea, there are four strokes in swimming. There's butterfly ballot, breaststroke and freestyle. And so it's natural to see somebody was better at freestyle than they were at butterfly and et cetera. So, yeah, but we talk about building business as if it's just a one cookie board. I like to call it the IKEA direction steps. Basically, there's only one way you do it. There's only one way, and that's how it works for everybody. And yet if you look at the industry, four to five are not going to make it past one year and four to five of those that make it pass one yea, you're not going to make it past five years. We need to change the way we focus on how actually people build successful businesses. That's my vision. That's my mission. And that's why I know time and time again we focus on leadership.
Brian Kelly:
Fantastic. Goodness sakes, it tells you why he's so successful. He's thinking about different businesses in a different way. It's not about him. All about him, all about him. That's key in so many businesses. And in fact, here's the thing. You get so much more done when you're not thinking about yourself. Because isn't it true, Alex, that we would do far more for others than we do for our own selves? I mean, over and over and over. I mean, how many times? I can't tell you. I'll be talking with a buddy like Jason who's watching right now, Jason or another business entrepreneur. And we're just talking and talking about a certain marketing technique. Oh, why don't you try this and you just rattle it off like it was so simple. It just came easily and happens all the time. But then when the tables turn, they ask you to look inward on your business. What would you do for yourself? I don't know. It's so weird. But you can do so much for others. Yet when it comes to doing it for yourself, it's like freeze. That's why it's beautiful. If you just concentrate on others, then you can create a thriving business. And one person said something really great. It's like they actually think about when they're working with somebody. They don't think about their client. They think about their clients, clients. It's like, wow, that was phenomenal. Yeah, go ahead.If you have something to expand on that?
Alex Kuhn:
You know, it reminds me, I think I think the lessons there and everybody's missing it. And one of my favorite you talked about books and my favorite books is Dale Carnegie's How to Win Friends and Influence People. And there is a quote that for everybody that's taking no time to write this quote down, that you're going to make more friends in two months getting to know them than you will in two years, get them to know you. And the example I love to think about is social media marketing. So much of the focus. And you know where I'm going, Brian? You know, it's literally in my foundational program. It's the same message. They come in and say, Alex, I need more likes, Alex, I need more engagement. How can I write a post like this? How can I get what do I need to copywriter? Do I need better pictures? Do I need this? And I say, what if you know how many hours you spend? It is amazing. So many social spending, five to ten hours. I said, here's what you do. Spend thirty minutes, create your content for the week and then spend whatever hours you were going to do to create that content, reaching out to everybody, liking their post, comment on their post, being authentic with their engagement, and tell me if you do that for thirty days straight, that you don't generate more business doing that than just trying to come up with the best content strategy there. It's about then you a hundred percent, right, Brian?
Brian Kelly:
And, you know, it's it just brought to mind, you know, as we're doing this show right now, a fairly new app has come out. That's all the rage called clubhouse. And for anyone who's been on Clubhouse, it is very much like what you just described for what I've experienced thus far. And it is people that aren't there selling themselves. They're providing value for everyone listening without looking or asking for business. I mean, we've got Grant Cardone. That's come on several times. I've been in a room with Grant Cardone twice. Where else can you do that? It's a room online, of course, but it's all audio and but it's live and you can converse back and forth. Damon John's from a shark tank was on a while, but I mean, Elon Musk was even on just a few days ago. And it but the thing is, is that one with that platform, it seems to somehow, naturally get people to do what you're just saying, which was more to be more of a giver than a taker is what I was getting from that and to serve others. Yeah. And even Jason. Yes. It's all about who we serve, who, who we serve and who they serve. And there is nobody better that I know on the planet besides you. Of course, my friend Jason, we're brothers there, whether we Roseline or not.
Brian Kelly:
And he is. Wait, he's my brother first, now is a dear, dear friend of mine. He was literally sitting right next to where I'm at right now here a couple of weeks ago and an amazing, amazing man. But he's just like you in the fact that he thinks about serving. This guy's a heart of gold and that's I love working with people like you and him. It's amazing. Oh, Bonnie loves your energy. I love it. So do I love. Oh, my goodness. Yes. You have a great name. My son's middle name is Alex.
Alex Kuhn:
So I wish I could take credit, but I give credit my parents for that one.
Brian Kelly:
Yeah. OK, here we go. The bromance is on. So brother from another mother. All right, that's enough you two. OK, so I'm just having fun so yeah. I totally, totally concur with you, Alex, in your approach of serving and. Yeah, I know. And you get on like Facebook and other social media, like how many times have you gotten a direct message from someone you've never met who just. Wants to say hi just to get you to engage so they can pitch you, it's happened so many times, they're trying to beat you and I just ignore those so I don't be that person. Those you watching, listening mostly that watch and listen to the show aren't that way. But if those times come up and you think about them, go the other way and instead reach out and ask and be authentic. As Alex said, be authentic and ask how you can help or serve them. Everyone can use help, no matter how wealthy, how successful. Every single person on this planet who is a human being can use some help. And you might very well have the solution to help them. Have you found that to be true as well?
Alex Kuhn:
I have. And I actually have a great story about all the direct messages you and I probably see receive hundreds of messages and people selling. And I can remember this was about four years ago. I mean, I used to just be like the and telemarketers calling it literally don't sell to me. And then I actually took a step back and I was asking myself, what are these people trying to do? They're trying to maybe take care of their families. They're trying to grow a business. They're trying to achieve their own dreams. And yet the sad thing is at some point they got horrible advice. They send these sleazy sales tactics. They send these sleazy direct messages. They try to switch and bait your bait and switch you. I always get that backward. So I decided at that point to instead of being the guy that was going to say something horrible to them or yell at them or do anything like that, I actually changed my approach and I found it's actually helped me make a difference for some people. And what I would do is I whether now I don't do it as much, I'm not checking the messages, but my team does. And I've actually kind of given them that empowerment to do it is send them actually a really nice message and saying, hey, we have no interest in what you're selling, but we clearly know that you're doing this to make a difference in your life and your family's life and those that matter. So we hope you want we hope nothing but your success as you continue to sell. And what's happens, honestly, is we get more messages coming back and it's not about them working with us. I'm not going to lie we've had a few to decide to join our programs. But the reason we did it was that I believe that one of the reasons why they continue to sell like that is because people are yelling and screaming at him and they almost like saying, well, they're just beaten down. So they can't think of any other ways to actually interact with people. And I found that we've had people even tell us later that that changed the way they spoke. That's the way they change, the way they sell. So we talk about this world of impact. All of us are impact. But listen, and that is not income. Always impact is doing things just because you want to make that person's day better. So everybody here take that just five minutes, ten minutes. Ask yourself if you are literally trying to show up, just trying to make people's days better. That's at the end of the day. That's all leadership is. If you're doing that, your business will thrive without even trying as hard as many people are doing.
Brian Kelly:
Mmm. Preach it, brother. I'm just listening and basking in this. This is amazing stuff. I hope everyone out there is writing like with writer's cramp right now. I'm taking notes as well. Oh, what would you say? I've got to ask this. It just led me to think about certain books I've read on leadership. What would be if you were to pick just one and you only get one choice that you would tell to one, and I'll ease up on that to start reading on leadership. What would be your go-to book to say here? I think you should start reading by reading this book first.
Alex Kuhn:
So there are two books I'm going to cheat, but there are two books because I say differently. They explain why. I promise if your challenge is truly creating clarity, connection and conviction in others, I do believe How To Win Friends and Influence People is by far the best book on that type of topic when it comes to leadership. If you're struggling to learn how to operate, then I would say read Good to Great, because I believe the hedgehog concept and how they operate the business really aligns with many people's patterns. Those are my two favorite books. I'm going to basically shamelessly plug that. I will be reading writing my book, which will be coming out this upcoming holiday season, will be called Success DNA. And I will tell you it will knock the blocks off both books. I respect those books, but the one thing I'm telling you about leaders, and this is my big theme with most leaders, is that just like you said, the mind only works well if the body is appropriately able to work, and yet the leader is not able to lead effectively if the body, a.k.a. the business, is not aligned with how they're supposed to lead. And that's what my book is going to be about. But right now, those are the two books I would say go to Rod to read them. I literally read those books every single year, every single year. And that's twenty years going on. Twenty years.
Brian Kelly:
All right. One more time, if you don't mind. What was the name of the first book?
Alex Kuhn:
How to Win Friends and Influence People by Dale Carnegie. It's not, quote-unquote a leadership book, but it's the best book when it comes to creating clarity, connection, and conviction in others. And in the book, if you want to learn how to best operate a business as a leader is Good to Great by Jim Collins, Jim Collins.
Brian Kelly:
And the third book is going to be success.And I didn't catch the last part. That's DNA. So I guess. I guess so, yeah. So look, I can be trained. It is possible and this is great stuff, you know, a lot of people don't recognize. So here's there's a couple of things. You know, there's a lot of solo partners out there right now. They're just getting started that they're like, why would I even worry about leadership right now? It's because you're going to need it really fast if you're going to succeed. And the only reason you're doing this is to succeed. You're going to burn out so fast, you won't you won't know what hit you. And it's great to learn and be ready and have leadership skills at the ready. So when you do build that team that you will need to help you to grow, there's no doubt about it. So definitely heed Alex's advice and read those three books. So in order to get the third, in fact, I forgot to mention the opening show. Alex has an amazing gift for all of you as well. So stick on to the end. You do not want to miss this. It's a very high-value gift. It's valued at five hundred dollars. I cannot wait to spring it on everyone. So stick around till the end and you'll see it then. Along with how to win that five nights, say, at a five-star luxury resort. I'll say it again, compliments of the big insider secrets dotcom. My brother Jason Nast is the owner of that company. Just had to put that through that little dig in there again. Oh, we got some people talking. Yes. Look at this. The SI says I'm ready to help. He's got the helping heart. I know he does. An incredible way to handle it. I'm not sure what we were talking about at the time. Good to Great is amazing. Brandon Sheppard, thank you for bringing that in. Yes. Sales leadership at MTV gave it to the entire team. Wow.
Brian Kelly:
I'm not sure what is MTV Music Television or you know,
Alex Kuhn:
I don't know if I think he's talking like he gave the book to his entire team. So has to that's great.
Brian Kelly:
And then communication is important for leadership. That is so true. And the other thing about leadership in a company is as you're building your company even as a solo partner, what is your business culture going to be like? How are you going to treat people? Are you going to be someone who are you going to have an inviting culture? Are you going to allow people to be creative and take ownership from that vantage point? Are you going to be lifting and promoting people or are you going to be one of those oppressive, oppressive people that rules by fear? If you don't do this, then you're not going to get that raise or you may get fired. There are all these different leadership skills. I found a sweet spot. It's always positive based. Is there ever a time where you have to instill discipline? Yeah, still happens, not everybody is perfect, but if you do enough upfront labor work on yourself in screening individuals, that's part of leadership to ensure that there are fit for your company before you hire them, then you have far fewer of those problems. Am I getting anywhere close to the mark with any of this from your vantage point?
Alex Kuhn:
One hundred percent. And what's so interesting, Brian, when we talk about this idea, leadership is so many people want to categorize leadership. They want to talk about authoritative leadership or they want to talk about servant leadership. They want to talk about peer to peer mentorship and all these different styles and as if we need to put a label on leadership. So let's put the label here and let's just create a definition, a very simple definition that we can start with. And very simply, the definition I give everybody about leadership is that leadership is using your talents to deeply impact lives. Now, if we keep the definition that simple, what it means is it gives you the breadth to use what your talents are, what your gifts are to impact lives. We've talked so much about soloprenuers. And my challenge for everyone is to start calling yourself solo leaders because even if you are a soloprenuer right now, listen, why do you think a client's going to want to buy your services? Why do you think it is going to want to work with you? Why is that big-name going to want to partner with you? They want to partner with people that they know, like trust. But most importantly, respect isn't about money. Respect isn't about position. Respect isn't about authority. Yes, I understand having some of these things does help. But I can tell you, even with the clients I work with, you know, some of them have no clients and they are getting sponsored by companies like Google and Thinkific and all these major organizations because they are excellent role models that these organizations want to give the high leadership to me forget marketing sales. I know. I know this is a bold statement because listen, I own a digital marketing company. I can appreciate it. But if you ask me what's the only thing you need to be at least successful in business, it's leadership. It's the one thing that you cannot get rid of in an organization.
Brian Kelly:
Man, preach it, this is amazing. I knew this would be a great show and you have not disappointed in the least. I know you would never get disappointed by any of my guests, but you're bringing it and I love it. You have a great unique view on leadership. And I'm just I'm guessing you're actually pulling from your own book right there. That's going to be a phenomenal book. I love everything you're talking about. I love how you said know, like, trust and respect. Oh, that was huge. Massive, very powerful. Like I always I added one to what was it taking action. Right. So you must take massive, immediate, and consistent action. And so when you said respect, I was like, yes, that's it. No, like trust. That's different that's a whole different ball game. That's a big leap from just trust is respect, respect and trust must be earned. That's a powerful one. Leadership is using your talents to deeply impact lives. I hope everyone wrote I wrote it down, I'm running the show, you know what, I'm the director, the producer, the talent, the host, the creator, all that fun stuff. And I'm still writing. I'm doing camera switches and looking at comments and bringing them up. If I can do all that, you can at least write notes, can't you? I'm talking to everyone else, not you, Alex. I know that you don't need to write these notes you're giving them to us. This is phenomenal. I do.
Alex Kuhn:
It's funny. I wanted to say I do you know how many of us have like everyone else here, just like literally in the comment box type one, if when you're whether it be an interview or you're talking to somebody else on a great idea, pops in your head, all of a sudden something genius comes up. So literally, if you saw my desk, it is a whiteboard and you'll see me occasionally. Sometimes you'll see me. I literally will say something and I write it down because it's something I want to remember. It's something that I trust. Oh, this is good. And it's not because it's like it's gold is words. It's literally something that could spawn a huge idea. I was telling Brian before about the investment firm I've created, and that was based on an idea that I literally read in Harry Potter, literally read the Harry Potter. There was a line in Harry Potter that made me think of these things. So the end of the day, we don't know when innovation and spontaneity are going to come. So always literally carry something around. You carry something so you can just write it down as a reminder for you to make sure you capitalize on.
Brian Kelly:
Brother, you just open up a whole new line of furniture. Ikea should sell those a whiteboard desk. I had not heard of that one before. That is phenomenal. I love this. I believe to serve care,and inspire my clients. Don Hoperich. That is so true. I happen to know him as well in this family. He's a head of a Chamber of commerce here locally to where I live. And this guy serves. I mean, if you have a business in this area, you're in great hands. Not good hands. Great hands because Don is an amazing man. And I love how you say carries something everywhere you go, because to take notes, this is called a remarkable two. It's actually a tablet that's built just for notetaking. And I can store multiple massive numbers of of of notebooks in your pages. It's OK to carry one instead of five or six like I used to. OK, what is this is a bootcamp or this is another one. I just want to get one on one coaching. That's a different book notebook or depends on. So now I've got one, I just take it everywhere. So that's my whiteboard. It's all my desk all the time turned on. I love the whiteboard, that idea. Do you ever like put your arm accidentally though, down on the ink and get it all over your arm or.
Alex Kuhn:
Yeah, every day. So literally like you listen to people are like I always I'm like, yeah, could I dress up nicer? I mean, listen, the bottom line is I'm done with suits. I'm done with ties. I'm done with literally being like the neat, you know, executive, whatever. Listen, I'm me. I'm an athlete at heart. I'm a believer. And people I want to see everybody lead. And sometimes that means getting dirty. So you're right. Like a client calls I like, I will literally stop because I think at the end of day, one of the things about leadership is it doesn't have to be polished. It doesn't have to be this picture-perfect moment that we see everybody try to do an Instagram. And I'm going to confess, I got a photographer coming in next week that's going to take the best shots of me that probably have ever been in my entire life of maybe ten times better looking than I am today. But the point is, is that we got to also show the other side. We also got to show that the dirty side, we also got to show the messy side and you. And then one thing I will tell people is that we sometimes get so into comparative analysis of other people's front pages. Look like that as leaders. I believe we in a moment where we need to shift the paradigm, it is time to open up the backstage. It's time to open up what it looks like there. And when I talk to people about, listen, that you can build a multi-million dollar business only working two days a week. And the reason why it's important to do that is because I know even when you hit that mark, you're going to have even bigger dreams. You're going to think of different visions or other ideas. You're going to need the freedom and flexibility to be able to go and capitalize on that. So at the end of the day, what I show and what I share about me is not to say do it like me. It's really designed to say, listen, what I'm doing. Yes, took hard work. But it also means I could do other things in my life without having to feel so stress and so anxiety, but also show there are some crappy days. So I hope people understand that this is not easy and it does not because we have to spend our whole lives doing it, but because emotionally it challenges us as leaders to be more honest with ourselves, show up with greater levels of integrity, and to truly take courageous acts that we may have never done before.
Brian Kelly:
I mean, I have a mic that I could drop right now, but I'm not going to because it will ruin it, but that was phenomenal and it's so true about authenticity is so important. You just said it in a much greater a much greater way that people want to know that you're a human being. If you're like all that like you are saying that they're perfection on Instagram and there is not a hair out of place. And the lipstick isn't perfect if you're a lady and there's just no flaw in your life to others, well, they're going to look at you and go, well, you're perfect and I'm not. So I can't achieve what you have. So I'm probably not going to be a good fit to work with you. They want to be able to work with somebody that's like them, you know, that's what part of no like and trust is not just to like you, but to be like you. Give them the ability to be like you. I love that part. And you said, don't be like me. I say be like Alex. And here's why. Here's here's the thing. For those of you that have not yet found a recipe for success, here's the thing. If you were going I've never baked a cake in my life ever, but I'm sure I could I could make a really darn good one if I had the right recipe. And I love German chocolate cake. I haven't had any in years. But as a kid, I love that stuff. That was my go-to. And if I were to go look, I bet there are 20 very successful recipes out there that I can create a great cake, 20 of them. When it comes to success. There's no there's no difference. All you need to do is find one recipe that works, one successful recipe, follow step by step and model it, copy it, follow the instructions. Here's one right here. All you need is one. So you found one. His name is Alex Kuhn. And all you need to do is model what he's doing. That means get involved with him, get involved and learn what he does, how he goes about business. And in a moment, we're going to give you a great way to connect with him at a pretty deep level through a phenomenal gift. He's offering everybody who's watching the show. So I highly recommend you take him up on that. And when that comes up, which is coming up all too soon, this show is flying. That's always a good sign. But I say model success, which means copy. So, yes, be like Alex. I say if you don't have yet a recipe for success that you're not already following if you are following another proven recipe for success, stick with it. Don't go crazy and going off the shiny ball objects because then you'll just never make it because you'll start over, keep going down the path. If you found one that works that you know, works, you're certain of it. And if you haven't , you need to contact Alex and we'll give you the way to do that here in just a moment. That's my two cents on. Don't copy. Come on, man. They got a copy of you. You're the one to copy. Yeah, there's the mic drop. Thank you, Jason. Dropping mikes, all kinds of mikes of it. Yes. Fantastic. Yeah, great. Great information. Great advice. You know, there's nothing wrong with taking professional headshots. I show up on the show in the Blazers. Do I wear this every day? Heck no. I'm in workout shorts and a tank top most days in my home office studio here. And I only change for this show. But I want to put off a professional appearance and I am a professional and I work professionally when I am working with people in the business. But yeah, there's no tie. Forget the tie. No way. But that is me. I mean that is I like to wear blazers. My wife will attest I'll grab one to go to dinner instead of a jacket, a traditional coat. Because I just want to, I just, I feel good in it. I feel right. So I love it because the point there.
Alex Kuhn:
And my wife would like me to wear more blazers, so that's fair. So she needs that. She needs to call your wife and say, listen, come yell at me.
Brian Kelly:
When you get this recording, cut that part out so you don't get in trouble. I don't want to I want any rift going on in the Kuhn family, and I don't want to have any part of being responsible for that. So I'm a family guy, big and true, and I love family. And congrats on your two-year-old, by the way. That is phenomenal. Thank my gosh. What an age. Whoo-hoo! Oh, God bless you all.
Alex Kuhn:
He's it's you know, I say this with this understanding that, yes, I could probably work out a little bit later in the day. But just having this thirty minutes at the beginning of the day when he's ready to go to school and I always I leave the office at five o'clock. It doesn't matter what else I could have taken. I leave the five hour because I have a couple hours. At the end of the day, I think just a very personal story. About four years ago, I didn't know if I was going to be able to have a family. I didn't know if I was going to be able to do this because I used to think mentally that the reality was, is that there are so many messages out there that you had to hustle and sacrifice and grind your life away, that I said, maybe to achieve my business related to my professional dream is going to require me to give up this family and I have a great family growing up. So family is very important to me. And so if there's anything that anybody listen here that you feel like, mean, if I try to build a great business, maybe you have to give up something. I really also want and let me just give you advice. Don't that's what makes you that's what's going to be part of that story. You may not know how it's all going to work out today, but trust and understand that the things you really want in your life, they will all fit. They will all fit because it's your paradigm. It's what you want to create. That is the essence of leadership is creating what you want, for whom you want to live, how you want to remember that.
Brian Kelly:
Wow. Oh, my goodness. And ladies and gentlemen, I didn't pay him to appear, but I could have and you could have paid to watch this show. It is that impactful. I'm not kidding. I'm not playing around. This is an absolute truth. This young man is full of wisdom. And I call him a young man because I just happen to be older. But that doesn't matter. My mentor is actually younger than you, Alex. He could be my son by age, literally. That never has ever. I mean, race, religion, gender, age. None of that plays into my psyche about whether I end up liking a person or doing business with or hanging out with none of it. It's about what does that person made of the values, the inner what makes them tick? Like you, Alex, you're amazing. You're just frickin amazing. And I would love to hang out with you. You would be one of those people. I thought you were much younger than you are. You shared your age with me earlier. I don't know if you did it on the air. I'm not going to. But I thought you were younger than you profess to be. So, yeah, you're the Dick Clark of business moment. So that's big deal. And you're so humble, you know, and you get it. You didn't have anything to do with the genetics for that, nor did any of us have anything to do with the God-given talents we've been given. We can make them bigger, brighter, and broader by practicing and getting better at those. But, you know, we're all given certain gifts and we're not giving all of them. And once you realize what those are and you can emphasize what those are and get better at those and then give off the other core competencies to those who do have those gifts, that comes, by the way, of leadership, just like we talked about in the beginning. Yeah, Bonnie is agreeing to all of this, probably what you were saying earlier. Thank you, Bonnie. I love this is a lot of fun. I want to find out more about your business. My gosh, we're getting back to the end of the show here. So who is your who do you work with? Like what? I know it's businesspeople. It's it's entrepreneurs. Is it companies? At what stage are they in their business? Are they just starting out or are they established or all the above? And then what is the process that you take them through? How do you help them to establish leadership and how do you help them to crush it in 12 months? And that's a lot. But you have two minutes. I'm kidding. You can go longer now.
Alex Kuhn:
All right. So and I think it's important. You know, what's so funny about this question is that sometimes I'll answer it completely differently. But let me give you the full scope of how I run my organization because they believe at the end of day, one of the biggest challenges I think most businesses have is they are struggling with capacity. They are creating too many product lines or creating too many service lines. They're trying to reach too many target audiences or trying to spread their marketing sales message. So the first thing I want to know is that I run my business with simplicity. It's very simple. And in fact, for those of you running a multimillion-dollar organization, I have not paid for an ad. Even literally one of the things anyone tells you, you have to scale. We don't even use ads. I'm not saying it's a bad thing. It's just giving you an idea of how we run our business. Meaning I only have two programs. I only have two programs, one called Born To Lead, which is our foundational program, and the other is called the You may not know how it's all going to work out today, but trust and understand that the things you really want in your life, they will all fit. They will all fit because it's your paradigm. It's what you want to create. That is the essence of leadership is creating what you want, for whom you want to live, how you want to remember that.ault. And very simply, I work with those entrepreneurs who are really sick and tired of the hustle, the grind, the entrepreneurs that and whether they built a successful business or their stuck at that low five or six-figure business. We helped them, number one, find their unique leadership talents and making sure they build a business structure that works for them. The second thing is to show them how they build a leverage product model that is not only perceived as the best in the market but more importantly delivers the best results. And then the third thing we do is we make sure that we show them what we call our experiential marketing sales. It's what I use to build a 30 million dollar digital marketing agency. It's what's at this point, we help with people generate. Fifty million dollars in their business. At least that's what we've accounted for there. Our vision this year is that make twenty-five new millionaires to have over one hundred. The six-figure mark at the end of the day will focus on those three pieces because we know just like a basketball player, if you work on your shooting, dribbling and rebounding, you're going to and you basically continue practice three things again and again and again and again. You can build the business to the vision that you want, whether you want to be a soloprenuer with only one team member working two days a week and having as much time with your family and loved ones as possible, or you want to build a multi-billion dollar organization. Yes, some of the people I do work with are running those types of organizations. But at the end of the day, we keep it very simple. I run my organization very simply and we do those three things better than anybody else on the planet.
Brian Kelly:
Well, there you have it, you heard it right here. It's the best on the planet. And you know what? I have no reason to doubt that that is true. Honestly, because I can see it and hear it and feel it, as Alex is talking, he lives, breathes, eats and he is full of integrity. His business model only works on results. He's got he is vested in that business in your business, if you become one of his clients at such a deep level that if you don't win, neither does Alex or his company. That's what I love about these performance-based models, if I can say that. I don't know if that's what you would call it. OK, cool. And that's what I love about that because. That tells you they cannot fake it and be successful, you know, does he have a one hundred percent success rate maybe? It would be difficult to have that dependent, there are so many variables when you have different people in different companies and organizations, but given his background, Alex's background, his leadership skills, the fact that he knows to dig deep and have them go through an ongoing process and filter out those that may not work, I'd be surprised if he's not a hundred percent. And it's amazing. I love the model of performance-based. There's no way to hide behind it. You know, I don't know if you make guarantees or any of that, but the bottom line is, if they don't if you don't make it or if they don't make it, you don't make it and you're there helping them along the way. You said something about a 12-month program. Is that one of the two that you just mentioned that you have?
Alex Kuhn:
Yeah, one of the things that we base our success not there's a lot of metrics. And I'm going to show you the one metric that actually matters to me, actually, I should say to one, is lifetime value of the client. So for everyone that doesn't know, that basically means is how much revenue is that client-generated for your business over the lifetime? And two, is retention percentage, very much simply how long are we retaining clients? And we have a goal with our industries, just so everyone knows in the coaching and training industry, the average person, the average person, lifetime value. I think it's like thirty five hundred or something like that. I read a study somewhere, but on average, most coaches are training organizations keep about twenty five percent of their clients after the first contract. So very simply, they keep them for one out of four. We have a seventy-eight percent retention rate with our clients and we keep them on average for three years. We also have a very massive high-level lifetime value. And let me explain why we do it this way. And these are the metrics because there's a couple of things that are hidden in there that anybody in the business think is going to be really important for you. So, number one, this is going to impact your reputation. And for anybody that doesn't really understand the monetary value of reputation, bad reputation kills businesses overnight. There's a reason why restaurants hate Yelp and they also love it depending on how they look at it. So reputation is important. So if you're looking at the metrics that increase your reputation, ultimately it means you're going to run your business differently. Number two, and this is actually just as important. If I am keeping clients within my organization longer and longer and longer. Number one, they buy into our messaging, they buy in the way we think, they buy into the way we actually do business. They buy, they talk the language to a certain extent. There's a cult-like feeling within our Born To Lead family in our Vault family. They speak the same language to their friends. Literally. We had a client sign up. He showed up to one of our calls and he said, Alex, I joined up because one of your clients basically gave me your whole system and I implemented it. It is amazing. So I said, why I better pay this guy better join? Because, like, he's already making me money. So the point is, is that they spread the message not because you're trying to force anything referral base. It's this organic referral. And one of the things I always tell all of our clients and the same thing our business for every client we get, the often bring three to five clients themselves without us doing anything, without us doing anything. So if you want to understand what our model looks like, think Amazon in the service business. Nobody is doing it like us because the more clients we get, more often it kills most people's businesses because it kills their time, it kills their energy. But for us, when we get more clients, it actually feeds us more clients. It actually feeds them a bigger network. And ultimately our clients win bigger because they bring in more people.
Brian Kelly:
I'm just going to bring you on the show every week from now on. I'm here every Thursday night. It'll just be the Alex show.
Alex Kuhn:
We can do whatever you want then, you know, maybe you can probably tell I love talking about this. I'm a geek about it. I'm obsessed about it. My wife is probably going to hear me talk about the show afterward. And she's going like, that's great. Wonderful. Listen, we got to get ready for our son's birthday party this weekend, so that's great. But those of you that love talking about this the best place, obviously Youtube always. But come to my website. Come on my Instagram, they're even with the twenty thousand people now that are on our list, I, I'm still the reason I built the business in ways I have a team of eight. What they allow me to do is interact, build relationships, talk to people there. And of course, we scale it at some levels. But everybody on that list probably I would say 90 percent of the people that are those twenty thousand people, I've at least had one personal message with them.
Brian Kelly:
Fantastic. So we're getting near the end and I want everyone to basically have the opportunity to grab that free gift of yours now before it gets too late, if that's OK with you. So I'm going to bring that up on the screen and just to have you walk them through this amazing gift. So, everyone, this is the time to write this down quickly and then right when the show's over to go and fill us out because we have another prize after this one as well. But I'll put that up on the screen and go ahead and take it away there, Alex.
Alex Kuhn:
Yeah, sure. So very simply that I'm a big believer that information should be available for you. And so I know that the impact I can have on you the most is giving this information to you so you can start it. And hopefully, if there's a point in one day you want that mentorship, you can always join us. But if you go to Alex-Kuhn.com/mindbodybusiness, I'm going to give you literally our entire success DNA portion of our program for free. It is five hundred dollars. I don't know if it's for I think it's worth way more. I know the difference. It's made in most people's lives. But what we're supposed to do is to put a value on it because we only even sell content, we give content away and just and we don't. But this is the thing we don't give away. We don't give away the success of a program. This is only because I love Brian and love his mission. I love the type of people he's working with. And I want to make sure if you literally were courageous enough to listen to me for an hour. Then you need then I want to give this to you, it's Alex-Kuhn.com/mindbodybusines. And if you have any questions, I have an incredible team here. We have to support you.
Brian Kelly:
Oh, yes. And just for the folks that are listening, this is also good once the live show is over, for as long as Alex decides to keep it there. But if you listen to this on a podcast and this is not available, reach out to him and see how you can get your hands on this. This is phenomenal. So his name his last name is Coom. That's Q each. And just for those of you listening, only Alex-Kuhn.com/mindbodybusines altogether.No spaces there. Thank you, my friend. I am definitely. Look, I am going to fill that outright when the show's over. So I'm going to be one of those because I'm a raving fan already, just in the short time I've gotten to know you. And this is phenomenal. I appreciate you for doing that. This is above and beyond. And everyone that's watching this, whether it's live, I mean, get to a quick if it's a recording, if you're watching this going recording, get to a quick before it's no longer available. So I appreciate that so, so very much. And then before we close the show and we still have one more gift to give away. I haven't forgotten. Alex, I love to ask this one question at the end and ask it of every guest expert. And I've really learned that this question has become very powerful and profound. This because I started asking to start realizing, wow, the responses are quite amazing. And I like to end the show that way because it's like it just it's a zinger and it ends in a very powerful way. Before I do that, I did promise that final prize. Everyone's been waiting for that five-night stay at a five-star luxury resort. So go ahead. You can now take out your phone. We give you permission just for now. If you're not watching on your phone to bring out your cell phone and bring up your messaging app, I'm holding it up to the screen. You can't see me. That was pretty smart. So bring up your phone and open up your messaging app and where you would type in the name of the person you're going to text a message to. Instead, put it in the phone number of 314-665-1767. So you may want to write this down because I'm going to take the screen down in just a moment. Again, you must be watching live for this particular price, 314-665-1767. And then in the message area where you would actually type in, hey, how's it going? Or put an emoji in there instead, put in two words separated by a dash in those two words,peak-vacation, no spaces, just peak dash vacation. Then watch your phone for a response and it will ask you for one more piece of information for you to be officially entered into the contest. And it's not a big deal. It's just your email address. That's all it's asking for. It's fully automated. So go ahead and write that down or take care of that right now. And we're coming back to Alex for this phenomenal, heavy-hitting, incredible, amazing question. And there's a lot of build-up to that. But, Alex, here's the thing. There is no such thing as a wrong answer to this question. It doesn't exist. It just flat out doesn't. And the exact opposite, as is the case, is the only correct answer is your answer. And that's what kind of makes it a bit personal because it is it's a personal question. So with all that build up and that hype and everything, are you ready?
Alex Kuhn:
Ready?
Brian Kelly:
Here we go, Alex Kuhn. How do you define success?
Alex Kuhn:
I love this question because at the end of the day, to me, success is very simply this: success is your vision, only your vision doing what you want. With whom you want with how you want to do it and in the light you want to do it in, so many people look at other people and say they are successful, which ultimately says they don't see themselves as successful. The only person who ever has to define success for themselves is that person, not the teacher. It's not your parents, it's not your brother or sister, it's not even your spouse's nobody. You're the only person that gets to determine what is success mean to you. So I would ask everybody, instead of listening to what I think success is for you, just ask yourself that question and continue to trust the answer that you keep hearing and feeling day in and day out.
Brian Kelly:
Aye, aye, aye. That is some good stuff right there, ladies and gentlemen, we got let's see, I'll take it one less GHANDOUR. Yes, here we go. Look at this Bonnie action taker getting started with the question immediately after the show. Bonnie, be sure to hit the contact link on there and let Alex know what a phenomenal course it is. Give them feedback. Let him know how that's going for you because feedback is what makes programs continually better and improved. So give them the good. And if there's anything that can be improved, give them that as well. I know you will do that, Bonnie. You're an amazing person. And yeah, our sponsor. Where do you want to go? To Mexico for five nights? He's been several times, yes. And he has he's actually gone. He's tested these destinations himself. The sponsor has gone to these destinations and proven to himself that what he is giving us to offer to you is not some slimy little timeshare, that they're going to pull you into the back for five hours of your weekend, that you're there however long you're there. No, it's a bona fide vacation stay up for the LA County to work transportation to and from and just the hotel. I think the resort fees, I think they're called the very little amount of money. And then the resort is on Jason. So just do that. Oh, yeah. Bonnie says she'll be sending you her testimonial. Fantastic. That's how it works. All right. This has been phenomenal. I hate to bring it to an end, but, you know, out of respect, I know. My gosh, it's like 9:30 in Pittsburgh. And you've got a two-year-old that's probably already asleep. I hope not. So you can say good night. And your wife's probably tapping her foot saying, where is Alex? You said you said 9:30. You are going to be back. Come on. So I appreciate you and Alex, please. In all seriousness, tell your wife I said thank you for allowing me to share you with her for this time and giving us this wonderful hour of unbelievable wisdom. You are wise well beyond your years. And I'm not kidding in the light the slightest on that. You are an amazing gentleman and I look forward to getting to know you deeper as the years go on, my friend. So this is just the beginning. Ladies and gentlemen, Alex Kuhn, be sure to take him up on that offer. If you don't if you haven't seen that, then rewind on the recording and the audio. Go back and listen to that. And we will see you on the next edition of The MIND BODY BUSINESS Show on behalf of this amazing man, Alex Kuhn. I'm your host, Brian Kelly, and we will see you again next time. Until then, so long and be blessed everybody. Bye-bye for now.
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMINDBODYBUSINESSShow.com
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Alex Kuhn
Alex Kuhn, the founder of Born to Lead, helps impact-driven entrepreneur start, grow & lead 6,7 & 8 figure businesses. Over the past three years, 200+ clients have at least doubled their business in 12 months, with his clients generating more than $30m. Featured in Entrepreneur™, he regularly writes and speaks to 10k+ entrepreneurs weekly on the topics of aligned leadership, business flow, and resonance marketing. Having failed in his first 3 ventures, the key for him and his clients has been discovering their SuccessDNA™, or learning how to build the business model around the leaders unique, innate leadership gifts. He wants every big vision, heart-led entrepreneur to know they are not that far off and to never forget they were born to lead a legacy.
Connect with Alex:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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