Special Guest Expert -Alex Talcott
Special Guest Expert - Alex Talcott: Video automatically transcribed by Sonix
Special Guest Expert - Alex Talcott: this eJw1jl1PgzAUhv9LL7xCYAw2RrKYzUnEZBBFLnZFmrZgYz-wPYBm2X-3xHj5fpznvFdEtAKmoIWfgaEMHZCHuLKAFWEtpyiLoiTabdeph8hoQcvRMvMXbFabOIk8hAnRoyP8m7tt6KGOM0FbheUC7bhgjvs5Y9NblF3RaISzPwAGmwXBPM9-r3UvGB649YmWATV8YsEUBcupDVbqVaXl2zmdm-I5zx_jajJJFb-EX-tc1WFxecAC9pJRju-sHg1he6pnJTSmjXvlIeAgliXnojwdq9Pl2NRF-VTX9wfBvt-xIBrAl0Psqp02EoPrLvJ2-wXiy197:1m4ESk:8o0dWTqdoI0CxYx3rCsNMAcBC0A video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. Our entrepreneurs like us have been hustling and struggling to make it to success, who seem to make it
One step forward only to fall two steps back work getting. And drib. How do we finally break through? That is the question. This podcast looking for answers. My name is Brian. And this is the mind body.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. This show is for you if you are an entrepreneur looking for the keys to success, the secrets. What are they how how do some people achieve a higher level of success than say. That's what got me curious. That's what got me looking, seeking, studying only successful people for a period of about a decade. I was deeply curious what made individuals more successful than someone like me. There had to be something secret to, it turns out. There's three pillars, three main things that as I was studying, these successful people kept rising to the top and those three things would be representative of those people had achieved great success. And those three things, you may guess by now are the very heart of the title of this very show. One being mine that stands for mind set to a person each and every one of these successful people that I studied and these people are they're either mentors of mine with whom I've worked with some for several years. There are also authors of books that include some authors that are no longer with us, no longer living. And that's just from studying successful people. And what I found was these three, three pillars kept bubbling up and mine being mind set and to a person, each and every one of these successful people had not just a very powerful mindset, but more importantly, they had a very flexible mindset, very key body that's literally about taking care of one's own health.
Speaker1:
And that comes by way of exercising on a regular basis and eating and drinking the right foods and liquids. And that's, again, a trait of very successful people. And then business business is very multifaceted. What these successful people had done was they had mastered the skill sets that are necessary to start, maintain and grow successful businesses. These are skill sets like sales, marketing, team, building, systematizing leadership. I could go on for quite a while. Here's the thing. You, as astute listeners, you know this, that to master anything takes a great deal of time. There's books been written on that. Ten thousand hours makes one an expert in one thing. The good news is you do not personally have to master every one of those skills or their skill sets that I just mentioned. In fact, if you just mastered one of them and it was one that I mentioned in that list, then you are much farther ahead of the game. And that one skill set is the skill set of leadership.
Speaker1:
Once you've mastered that, you now have the ability, you now have the skills to lead those who have already mastered the skill sets you have yet to master. And now you may never need to master them because you bring them into your team. And that is how the very successful operate the way they operate smarter. And I always say there's this common thing work smarter, not harder. I don't like that. I like work smarter and harder because it just infuses laziness when people think, Oh, I'm working smarter, so I have to work as hard and I don't I don't mind hard work. I love hard work. And this show is all about folks like that. And we have an amazing, amazing gentleman coming on here in just a moment. He's in the green room. He's chomping at the bit. He is ready. His name is Alex Talcott, and he will be coming on very soon, I promise. Another wonderful, amazing trait of the very successful people that I studied is to a person they were all always are also very avid and voracious readers and readers of books, not just any books, but the right books. And with that, I want to segway into a little segment, affectionately call bookmarks.
Speaker2:
Bookmarks, Hornsey, read bookmarks, ready, steady, read bookmarks brought to you by Reach Your Peak Library Dotcom.
Speaker1:
Yes, there you see, reach your peak Laborie Dotcom, and this is a Web site that I had developed with you in mind, and I'm not kidding when I say that some think it's cheesy. It's the truth. This website I had built for you. Why for many, many, many decades, I did not read voraciously. In fact, I hardly read at all unless it was a small article about sports when I was younger, something that interested me. I didn't realize it until I was in my late forties. That reading just just tired me out. My eyes just couldn't handle it, reading a physical book, even a Kindle. And then this thing came out called Audible and I listened to my first book. I said, Oh, this is it. And then you can speed them up, as many of you know. So I became a voracious reader of books and I listen to them and I just began reading at the age of forty seven and I didn't start till then. And then I realized this is impactful. This is having a profound impact on me, not only my business but sometimes also and quite often in addition in my personal life as well. And so you'll see there's just book after book.
Speaker1:
There is no rhyme or reason to the order that they are on this page. It was basically kind of sort of the moment I finished reading. I dropped it into this had this dropped into the website. And this is not here to make money. Trust me, those buy here buttons go to Amazon and this is just here for you so that you can at least know there is another resource or at least one resource out there where someone else who's been successful has vetted these books. So now you're not playing the guessing game. And oftentimes during the show, our guest and we'll see if Alex has any of these in his hip pocket as well, not literally that he would recommend that may not be on this list. And we can highly recommend that. I love to get recommendations from our guest experts, but this is here for you. My recommendation to find the first book on here that you have not read. If it appeals to you, just go get it right away instead of going through this never ending list of books that are now in here. So that is our gift to you. And it is very, very, very beneficial to read.
Speaker1:
The other thing I wanted to point out is instead of going and clicking away to go look at your book library dot com, hold off, this is my advice. Write, write it down, put it on paper and then go visit it after the show is over. Here's the reason, not because of the resources I'm sharing with you, but what Alex is going to be talking about. I'm sure they're going to be resources of some kind and you'll just want to write them down rather than go searching for them on the Internet because the magic happens in the room. And I would hate for you to take your gaze, your attention away from the screen looking at something else and missed that one golden nugget that could have changed your life forever that Alex is talking about. So we're here to listen and learn from Alex so that we can model his patterns of success. That's all you need to do, is copy someone who is more successful than you and then put it in action. And that's what we're here for. So. Without further ado, it is time to bring this amazing gentleman on the show. Let's do it. Here we go.
Speaker3:
It's time for the guest expert spotlight.
Speaker2:
Savvy, skillful, professional, adept, trained, legally qualified.
Speaker1:
Yes, and there he is, ladies and gentlemen, the one the only Mr. Alex Talcott.
Speaker3:
All right. Do as I do, not as I shout this evening, I'm pretty loud. Let's go for it.
Speaker1:
All right. That's good. That way people can hear you. So before we get started, before I give you that introduction you deserve, Alex, real quick, a little bit of housekeeping for those of you that are watching live and those that stand live until the very end. You see that logo right above Alex's left shoulder on the right hand side of the screen. If you're watching this live on podcast, of course, this is not live. It's a recording if you're listening. And that is the big insider secrets. Dotcom, that is the company by a good friend of mine, Jason West. They sponsor a phenomenal giveaway that we get to offer you, the listener and the viewer, every single show. And what is that? It's a five night stay vacation. Stay at a yep. You guessed it, five star luxury resort. Again, compliments of the big insider secrets. And we're going to give away one of those at the end. So you'll stick with us to the end and we'll show you how you can enter to win. And we'll pick the winner right after the show is over and announce it on social media. And then a couple more. And we're going to get to the man and the myth and the legend, Mr. Talcott himself. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Mr. Alex Teleca and grow your business all at the same time, then head on over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message.
Speaker1:
And one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master. And it's a very service we are using in our live shows right here right now on the mind body business show. And over the course of the past, I say nine plus years we've tried many of these quote unquote, TV studio solutions for live streaming and streaming. I'm here to tell you is the best of the best. It combines supreme ease of use along with unmatched functionality. So you can head on over and you can literally start screaming for free, high quality live video shows. So write this down and visit it later. This website, our Whippy, I am Borght Stream live in. That's our WIP. I am Forgan Stream live. Now on to the man of the hour. Mr. Alex, tell Scott now it's time to give him the introduction he so richly deserves. Alex Talcott JD is a founder and co leading partner of Lexton LLC, which is a real estate private capital company with residential doors in ten states. His investments are active and aggressive passive that's trademarked, by the way. He maintains a private client law practice and has been managing been managing partner of a financial advisory with over half a billion with a B half a billion dollars in client assets. How many fingers do you have for the B, their
Speaker3:
American sign language? For B, that's what I love it.
Speaker1:
Talcott has taught finance and business law at the university level for a decade and is a graduate of Dartmouth College and Notre Dame Law School. Yes, without further ado now, formally, officially. Welcome to the show. Alex Tao, thank
Speaker3:
You so much for coming to you live from a three star hotel. So there is there's a quick entrepreneur secret for you when you're building the business. Maybe three star hotels are the way to go. Go for free. Five star hotels with our friend Brian Kelly and the big insider.
Speaker1:
So thank you for that. And you're awesome. I'm going to I'm going to I'm going to keep you. Can I keep you? You know how you kids go to see the pets in the window? Can I keep it light from that object? Yeah. Wow, that's awesome. And a little quick back story. Why are you in that hotel? This is impressive to me and I want people to know why you're so.
Speaker3:
Oh, yeah. We just closed on a on a property down the road and I wi fi as an up and going. And so it's a work in progress as many of our properties and as we all are. So yeah. I just want to do a. On are some of your high and respectable audio visual standards,
Speaker1:
And the point I wanted to make with that is your desire to keep and hold with your commitment and make it the best you can make it. And that just stood out so huge for me. And it's such a great example for others to follow. That's why I wanted to hear you say that, that what you did, he got a hotel room so he could be on this show and have a stable Wi-Fi. That is the reason he's there. He could be in the new property, but it didn't have Wi-Fi. So he chose to spend extra money and stay in a three star hotel. At least it's well lit. And that's one of the best hotel rooms I've seen in a long time. And obviously, the Wi-Fi is holding steady. So I appreciate my appreciation for you, Alex, for doing that. And what a great lesson for everyone else. When you make a commitment, you do everything you can to get the best out of it, to make the best out of it. I mean, you could have so easily have said, you know what, I know I would have had Wi-Fi. I expected it. But Brian, I'm going have to cancel last minute.
Speaker3:
I couldn't possibly do that because you've already done me a favor. If you look at the promotional photographs for our conversation, you have hair and I am clean shaven. I clearly took the hair off your head and fixed it here. So I've already borrowed hair from you.
Speaker1:
So that's awesome. Yes. And we are having fun and there's humor on the show and he's the funny one. That's good. So what I want to do, Alex, it's fantastic that you have been teaching for over a decade that you're successful real estate investor, private capital company that and you're opening up. We're going to get into that a little bit deeper. What I like to do is with successful people like yourself, there's always a reason why. Why are you more successful than most other people out there? And what usually ends up being is what's going on inside that big, beautiful cranium of yours. It's it always starts with the mind, the mindset that is the foundation for one's success or lack thereof. Either way, it's what is going on inside your brain. So with you, Alex, every day, let's say when you get up in the morning and being an entrepreneur is not working for someone else, it's it's a never ending series of different issues, different things to tackle sometimes setbacks and it's not easy is the point. So what is it for what is going on in your big, beautiful brain when you get up in the morning and then all through the day to keep powering through all these setbacks, all these hurdles, all these things that could knock a normal person back and keep them down for the count.
Speaker3:
Yeah, I think I've built a team and I've built a career and a life where I'm fortunate to be me. I kind of am the absent minded professor. I really enjoy reading. I enjoy filling the top of the funnel with all kinds of information. And sometimes I'm the one distilling it. Sometimes I rely on the feedback of other people where they might think certain information or certain ideas are useful in the classroom for my undergraduates or grad students. Or maybe this fits into something. A law client, a collaborator, collaborator, I would want to know. Maybe this is something that prospective real estate investor would want and want to know. I'm pretty indifferent, I don't really overthink my thinking, I'm a I'm a voracious consumer of information. A lot of that's thanks to my mother and I can give a lot of shout outs why some of those good habits were instilled.
Speaker1:
Men so love it when people come on and give shout outs to their parents, either one, and it's typically it's very often the mom, they're the ones that for the most part, stay with us during the day, especially back in my day, because I'm a bit older. And it wasn't very common for women to have a career and work. And so I love that I have a warm spot for my parents and just. That's awesome that you gave her props for that. We have Travis Lackner saying, hey, yo, Brian. Hey, yo, Travis. How you doing from LinkedIn? Thanks for coming. I like his hair, man. That's a good, good deal. So. So that's fantastic. You know, you're filling your brain with with fuel, with great stuff, with good information, whether you're the one that's actually acting or you're getting it from other people.
Speaker3:
And give me give me fire. Give me all that I desire. And the Calaca I told you out loud.
Speaker1:
Wow, Metallica. I haven't heard them in a long time who maybe have them on the show to do a life, a live performance for us and blow my speakers out to be cool. So so I opened the show by talking about reading books and not just any book, but the right books. No, it's OK. Look, I'm not shaming anybody for reading a book for pleasure just to enjoy. That's fiction. Please don't get me wrong on that. But when you're looking to advance yourself and improve yourself, that's when I say reading the right books during those times. So. If you were to pick out one book, Alex, that just really stands out, it could be one you read 20 years ago, it could have been yesterday that really, really resonated with you and maybe even inspired you. What would that book be and who's the name of the author, if you can recall that?
Speaker3:
Yeah, I'll give you a business book in a nonbusiness book, so the business book would be Always Be The Buyer by Dan Sullivan from Strategic Coach Coaching Program, where I put it in three years and I've had success in sales. But it got to a point in my career where I had some pretty good informed instincts about things that I wanted to build and buy. And so a lot of the next level growth of my businesses has come from being the buyer and finding that moving forward and investing in myself and my businesses has attracted people to come along. So selling, selling by buying has been great. And then a non-business book in college, Confessions by St. Augustine and St. Augustine wrote that book over a period of three or four years. A bishop of North Africa, he completed it around the year four hundred A.D.. And you know, the saying like, oh, he's not a saint, but, well, Saint Augustine was a saint who was not a saint. He was really and was really hard on himself. And so the idea that, you know, even a fascinating saint can still be tough on himself. I thought I thought that was kind of refreshing when I first read it.
Speaker1:
Fantastic. Thank you. The author of the first book, first name was Dan Sullivan. I thought my pen was giving me fits. So, look, I was asking everybody to do themselves a favor and take notes. I myself run this whole show producer. Director. Some would argue talent. I don't know, maybe. And so I love to get these kind of recommendations from people like you, Alex, because here's the thing, and this is what I recommend everyone start getting the habit of doing when the show is over. I'm going to go back to my notes. I'm going to find that book, especially the first one and actually the second one, too, because I don't know if it will be on Audible. I'm sure it's not by the author, but not read by the author. But I go to Audible and I actually put them in my library. I order them that moment after the show is over. And so I'm building my library. Whether I'm going to get to it right away or not is inconsequential to me if it's in my library. I know that I got a great recommendation from somebody that I know or had on the show
Speaker3:
With my mom. I read a couple interesting books, too. I read the young biography of Sarah Huckabee. Sanders, former press secretary at the White House, is running for governor of Arkansas. I also read a collection of interviews with Lee Kuan Yew, the former prime minister of Singapore. And the book that I'm working on now is actually by my friend George Lucas, American Sunshine, Rays of Hope and Opportunity. I got it right here with me. He and I share a passion for community economic development. And so, yeah, that's the latest one I'm tackling.
Speaker1:
Fantastic. And as we go to the show, the folks that are watching and listening, they're going to realize what a phenomenal individual this guy over here, Alex Talca, is because of how he goes about business, his philosophy. And we're going to get into that here. So stay with us. Don't go anywhere. We're going to be here for a little while, having some fun and dropping some knowledge bombs. That'll be Alex doing that. Absolutely. So when it comes to business, you know, it can you know, I've spoken from stage for years, and until I started doing it, I didn't realize how unbelievably physically taxing it was. I mean, I got done. I was dripping wet with sweat and I was exhausted. I gave it everything I had. And that was after like a 30 minute segment. And I'll never forget my mentor. I got back and I was like, man, I'm I'm beat. And he would do these seminars two days long, all him all the time. I'm like, bro, how do you do that? And he's like, Yeah, you got you got to learn how to pace yourself. And he just smiled a knowing smile that he had been there. The thing is not just speaking or speaking from stage, but becoming a very successful person at anything and mastering it. It takes it takes physical energy to think as well and and to be on top of our game and to be, you know, to work out and to get rid of the toxins and to get the endorphins flowing. The best the best coffee is a quick workout. You know, if you need to get a jolt and move to the next thing. So for you, how it's physical fitness played in your life when it comes to executing your business successfully and maybe how is it also impacted your personal life?
Speaker3:
You know, you're right, thinking and speaking is exhausting chess masters lose weight playing chess. Think about Robin Williams in Dead Poets Society. He wasn't selling product. He was selling poetry in that movie. And he was still getting up on chairs and tables to reach the hearts and minds of young people. So, yeah, my wife is the much more naturally active person. She skis, she runs marathons and some ultramarathons. Now she's gotten our young children into kayaking and skiing and all the rest. So she's a wonderful example in that regard for me. You know, it's pretty low impact stuff, walking and walking and talking and getting in my steps, although I don't count them. I might at some point. I don't now, you know, I realize that I am the kind of person, you know, some entrepreneurs seem to operate on no sleep and to almost, like, resent sleep. I'm somebody if I sit down, I can not if I have no problem putting in some sleep to recuperate or napping. But really, if I get up and out, I'm moving. Yes, I'm moving because my mouth is on the motor. That's a little tribe called quest to balance out the. Heavy metal earlier, there's some old school hip hop for you, but but really, if I get up and I start walking and talking, I find out that I'm happier. I'm more emphatic in my speaking, and that goes really well. So I've run three marathons myself without training because I'm stubborn, stubborn as a mule and slow as one, too. But but I but I have some longer walks and some tracks in me and I really just enjoy any kind of movement.
Speaker1:
And so that's that's a great point that we can use for folks that does when I say that successful people, they take care of their body, it doesn't mean if you're a guy that you need to become a chiseled body builder like Arnold was from back in the day. Schwarzenegger or as ladies, it doesn't mean you need to be a supermodel. It just means you need to move on a regular basis, whatever that whatever is effective for you. Just be sure to do it. And I forgot who it was. It was a special guest that came on on this show who made a statement about they said if you had anything like a real pressing thing, he knew it was going to take energy. But, you know, it didn't really feel up to it. It wasn't as well as arduous task. He said he would just workout right before it and then he would plow through it like there was nothing. And so I'm a former certified personal trainer and I understand it completely, that once you work out, you're set for the entire day. If you do in the morning, late in the afternoon, do it right before you hit those arduous task and revitalize after the noon doldrums, after lunch, and you go through that little period of sleeping.
Speaker3:
Perfect. I got a strong recommendation. So if you're a walker and you just need to get moving and take that first and second or third step, you listen to the old R and B song. Hold on, I'm coming by. Sam and Dave. The groove of it is really good in terms of just starting to move along. It's like almost like an elliptical getting going. Dun dun dun dun dun dun dun dun dun dun. I'm on my way. And so just that whole. Hold on. Come in, you know, just getting after it with a few steps, I take that it's a good walk,
Speaker1:
You can even go double times that and actually maybe run to jog.
Speaker3:
Yeah, you got to put on Black Eyed Peas, you know, that gets the beats per minute. Really doing. That's really good when you're trying to run a marathon.
Speaker1:
Love it sometimes. I will when I go to work out. I love to do some cardio. I don't go crazy with it. I do. It's a warm up for me to get the blood flow and max of 20 to 30 minutes max, most time would be 10, maybe 15. And during that time, when you're working out, you know, and you're actually lifting, let's say you're doing curls. A lot of people don't understand this or recognize that you have better results if you concentrate on the muscle itself that you are working on. So if your posture and your biceps, if you're getting more performance out of it and it's going to grow faster and get bigger. So you need to concentrate. That's whole point of that. When you're on a treadmill or something that's cardio, there's nothing to concentrate. It's just mindless movement. That's when I pull on an audiobook or sometimes music. It just depends on the mood. But that's a great time to get an audio book. If I'm doing an audio book and it's a good one, I'll keep running longer. Yeah, an incentive. But if it's a bad one, I'm done in 10 minutes.
Speaker3:
Wow. Well, well, then you have a report on China by Henry Kissinger. It's over a thousand pages and it's really good,
Speaker1:
Right on a page turner, as they say. Hey, Fred Silva Welcome. Right. Great, great. From YouTube. Welcome to the show, Fred. So you guys stay on in the end so you can win that five night vacations data, five star luxury resort, another plug for the big insider secrets, because they're the ones that sponsored us and enabled us to do this every single week. Oh, my goodness. So I want to pivot a little bit toward what you what you do, what your masterful at doing. I know that from our talk before the show, you're kind of venturing into a new realm for yourself and you seem pretty excited and passionate about it. And so if you don't mind, if you could just kind of explain to the folks what you're about to venture into and maybe what it could mean for them so that they can see how can I fit into that? Maybe.
Speaker3:
Yeah. So I've been an attorney for 14 years. I started out as a financial services trial lawyer and I've taught finance and I've been a producing financial advisor for the last two plus years. I've been doing a lot of personal private capital and joint venture investment in real estate as an outside business activity. But I'm fortunate to have worked out an arrangement now where I can actually syndicate and fundraise for some of my deals and my larger deals. So I've had to keep some of what I've been up to a compliant secret for about two years. But now we're really looking forward to inviting more limited partner investors in on some deals. And some of the apartment projects that we're looking at are some midsize to larger apartments in Atlanta, Georgia and the Carolinas. New Hampshire is home for me, but we've developed a ten state footprint for real estate investments, my partner and me over the past couple of years. And that undoubtedly is going to increase.
Speaker1:
Yeah, fantastic. And then as we were talking before the show started, I was kind of drilling down and asking, so your target market, what kind of investment are folks looking at who can do this is going to be the big corporations, the million dollar corporations? Is it going to be the small business person that's crushing it, pulling in five hundred thousand or more a year? Or is it more addressable, amenable for other people to also invest and get involved with you?
Speaker3:
Yeah, I feel really comfortable being in New Hampshire. Part of why I moved to a small state from New York City is to have the comfort level talking with big decision makers and representatives of big organizations. So I've met presidents, I've met billionaires. I've represented Fortune, one hundred companies in litigation. So can we be open to institutional money and family offices? Absolutely. But I do have a huge heart for not only affordable housing, but affordable investing. And so I was with two students of mine earlier today who I'm mentoring. I'm really interested in having some younger and earlier career professionals able to get in on syndications and joint ventures. So we're going to be pushing down some of the minimums where some real estate players measure themselves by how big a minimum check and they pull off a deal with fifty thousand dollars tends to be the national minimum for a syndicated apartment investment by a passive investor. And I've seen places that once they can do 50, they push for seventy five thousand or or one hundred thousand or what have you. I'm more interested in how low can I go.
Speaker1:
And that's what really resonated with me, is, you know, you're out to help people especially, and you're commenting that you wanted to be able to get younger people in the investment game sooner by making that entry point more attainable. And I just thought, man, I just so love people like you that are there not just for themselves to make a quick buck. And those that say 50 grand or more less because of ego, I charge more. Right. And you're not about that. You're about the people first, not about you or your ego. And that's what really resonated.
Speaker3:
I mean I mean, those people have some sense that that their audience has the money because, you know, the SEC and I don't mean the fun football conference. You know, the Securities and Exchange Commission requires accredited investors for certain investments that are marketed in a certain way. And that means a million dollars net worth out of your primary home or a few years and making a couple hundred thousand bucks. So when people talk like it takes money to make money, it doesn't only mean that you have to invest in your business. But sometimes, like there's a there's a critical mass of money that you have to have to be let in. And that's done for certain, I guess, protecting people from themselves, consumer protection reasons. But there are certain types of deals that really limit the number of non accredited investors that can get in on certain kinds of deals. So not only do I want to drive down the minimums on some of the syndications that we're working on, but we're going to continue to joint venture and that includes single family homes. That's another area where I'm a contrarian. A lot of other people in the name of scaling go for bigger and bigger and bigger properties. There are a number of cash flowing markets that our team believes strongly in, not only for the performance of those properties in those markets, but for the way that people can learn about investing and get going with smaller dollars. And that's decidedly possible in certain markets that we're in, like Birmingham, Alabama, for example.
Speaker1:
You know, that's phenomenal, I mean, because so many people that have achieved a good level of success like yourself, they would keep going up, up, up and keep catering to increasing their prices, whatever their services are, or going for the bigger fish and continuing to grow their business that way. And I hope you're doing that also to help grow your business even more so you can serve more people. And here's the thing I love. I want nothing more than for Alex to be rained upon with wealth and cash. Why? Because what he's doing right now, because if he makes more money, he can scale and help more people. That right now may not be privy to the whole real estate investing game
Speaker3:
Or anything that shout out. I got to give somebody who a business role model for me in pursuing that approach for our real estate group. And that's Charles Bindon, senior strategist and financial adviser with Scott Financial Planning, which is the Ameriprise franchise that I was with the last few years. And he acquired and built a substantial book of business. He's a remarkable financial advisor, but he doesn't have account minimums. He is a nationally ranked financial adviser. You'll see him in Barron's, you'll see him in Forbes, you'll see him in Boston magazine. But if somebody wants to open a really, really small account, he'll do that all day because he knows full well the dignity of every individual. But also, as a practical matter, you know, some of those people might have outside accounts or come into certain situations or refer family members. And, you know, it's been it's been pleasant and it's been pragmatic for him to to grow a remarkable financial planning practice in that manner. So that's something that I'm absolutely emulating. You don't find you don't find a no account minimum financial adviser who is with a group that is now close to a billion dollars in assets under management.
Speaker1:
That's the way to go chop. Giving credit where credit's due, I mean, all of it, so and this is great because it's showcasing the kind of person you are, the integrity you have, your character. I mean, you're a family man. You have a sense of humor, which is always good. And the most the most enduring part to me is it's so blatantly obvious that you want to help the quote unquote, little man, little woman, whatever, the ones that don't have, you know, a whole lot of just cash laying around to go invest. And you're you're giving that open door to those to get in and learn about an industry so that they can crush it and become as well. And hopefully they do a wash, rinse, repeat and continue your legacy and continue to do that for others. Right.
Speaker3:
That's what it's for. It's for my students. It's for my kids. Yeah. Some of the properties are buy and hold. So we're not we're not Flipper's.
Speaker1:
Ok, so OK, well, that leads into another question then, so so you so you're trying to say or would you say that you're not one of those quick kill artists, you're in and out for the money, or are you in it for the long term? And what is the difference to you?
Speaker3:
What is the value of that? I'm not a swing, a hammer. I can't go in like a fake reality show and totally redo a place in thirty six hours. Like, I can't do that. Like, no way. I'm not talented enough. Can swing a hammer. I can't change a tire. My friends now have no spatial relations whatsoever. I'm, I'm good at long term financial planning. I have a sense of history. And you know, there are a lot of business fundamentals that I like to bring to what I do.
Speaker1:
Ok, that's fair enough. I was just curious if you had any opinion about there are folks out there that are in it to just get in and get out of whatever it happens to be, not just real estate, just
Speaker3:
Sometimes they have to sometimes there are people in real estate specifically who will who will flip properties or their wholesale properties. They'll go under contract and then sell the contract to somebody else. What they're really operating on is is lower no capital situations. So that's another thing that I think distinguishes our company, is that our hunger is not born from desperation. My partner, the Dan of Lexton, is a lawyer who owns a law firm and more real estate on the side than I do. And so he's he's a successful person. We have MBAs. We have other people with other levels of education. One of things I don't like in investment is when people try to sell you on, oh, invest with me because I've learned from my mistakes. I lost a ton of money in the stock market and I learned that this is the way that logic does not follow all the way through. Just because you were really, really bad at something and now you're doing something different does not mean you're going to all that good at this thing. There are certain people you can find who have been successful in multiple domains, you know, and I'm fortunate in the real estate investment world to be surrounded by more broad based winners than I have in any other approach to an industry that I've ever done.
Speaker1:
Now, when you say surrounded by broad based winners, you're talking about individuals that are helping you and teaching you or
Speaker3:
Well, I should say, because I'm such a forward person that I follow them as opposed to they're surrounding me. One of things I was really fortunate to do through covid was to not rely on any one conference or any one boss to call me in or not allow me in. I was able to get out and about and build personal relationships with some really impressive local leaders. So I feel so good about what we know to be going on in North and South Carolina, in Kansas City, where I have super, super close relationships with people. So yeah, I surround myself with people who I fly out to say I've always my mother said to give my mother some more credit. She always said, have a cookie, be my friend. So it's like just remember the way you used to, like, make friends as a kid or like little little things like that, like it's still work. So you give people gifts or you say, I like you and you're complimentary or in your specific ways, your compliments. So they know you're not a sycophant, you know.
Speaker1:
You know, it's coming, Alex, I told you it was going to come here we go. Yes, yes. Alex Talcott dropping bombs of wisdom, smart bombs, knowledge bombs, it's all coming down. I mean, everything you're seeing is so unbelievably of spot on. And I hope the folks that are watching this now and those that are listening or watching the recording either or at the end are taking really good notes. He said some amazing things right there. And I hope you realize I'm going to I'm going to amplify a couple of things he talked about. He said the word relationships more than once. I think I counted three times in just that one little segment and that goes to show what works today. And I think it's worked from the beginning of time. It's one of those constants that when it comes to marketing, marketing, there are forms of marketing that are working today that won't be working in 10 years. And 10 years ago, there were forms of marketing that we're working that aren't working today when it comes to building relationships. I have never, ever heard of anyone saying that, oh, my business, because I built relationships. That's not what's going on. Building relationships is so vitally important. And this goes out to a lot of the Internet marketers out. There aren't one. I'm one of those that where I didn't want to talk to people. I don't want to build relationships. I just wanted to get lists, build my list up to many, many, many thousand and just blast them with emails and hope to make money from that. That's what is not working today as well as it used to in the past. And now it's working more and it's just always work. But people are focused on it. More are building relationships like Alex is doing.
Speaker3:
And then let me give us some specific examples, because I'm I do think for some people, like building relationships gets repeated a lot. It's kind of like networking almost. And for some people who are not natural networkers, when they hear networking, sometimes they hear it in a way that's not intended. It's like I go network, go figure it out. The Career Services Office isn't here to be a placement office for your own network. And it's like, well, people don't really, like, know how to do that. What I think is some of the relationships that I have built. Through covid, you know, I can think of one person in particular who we've built our relationship in some ways through prayer. I know that he's a person of faith and I know that I've prayed for him and that he's prayed for me. And when I've gone to visit him in market, we went we went to mass together. He allowed his family was generous enough to allow me to, you know, to join his family and pray on a Sunday morning. That was really special. Another person is really special to our company. I graduated law school and is a real value oriented person and wanted to get scuba certified, but that was kind of expensive. So that was graduate law school graduation present scuba lessons. And so that's kind of fun. So I like I like. I like gift giving. I like compliment giving. I like sharing special time together. You know, relationship building and networking doesn't have to be swinging golf clubs.
Speaker1:
But it could be
Speaker3:
With me and my mother in law did get me golf clubs that have been used for three lessons and nary a round of golf, ever had an action plan for how to get my first round of golf play? And that is that some of my student interns are college football players. You're big. So if I'm on a course and maybe I'm slowing things down, I don't know if some of those guys behind me are going to be caught up so much. So it's like I got a kick out. So I like to keep some big friends company.
Speaker1:
That's phenomenal. And the other thing you were talking about, you said it again here a couple of times, was about gift giving, giving gifts. And it's interesting you say it does. It still works. The cookie. I had the amazing Lester Brown on my show not too long ago, and it's been several months. But the interesting thing was when this guy is an absolute sweetheart, by the way, for everyone out there who's wondering, I've had several discussions with him. One time I was listening in, I didn't know that this gentleman was calling him. He put them on speaker on the mic and less didn't know there was anyone else on listening in. It was this really close friend of his and me and all he knew was a really close friend. So that's when you, you know, the real person, when they're acting differently, he doesn't act different. It's amazing. He's a sweetheart of a man. Seventy five still going strong. What happened was after the show, when I had him on, I mean, I was just so thankful and grateful for him to come on. And so I put together some gifts, electronic gifts that were basically a lot of mockups of different books of of his where people would be holding them and all these different scenes where they he could use them. However, he wanted images and a few other things. And the next day I got to call my cell phone. It's less like a little like I don't know who it is. Says that on my phone and the first words out of his mouth, imagine his voice is like, think
Speaker3:
You
Speaker1:
Didn't say hi. I just thank you. And he goes. Wow. Will you please tell me what it is that you do? And it was it was like, wow, I didn't do it to get anything back. I did it out of sheer gratitude. Thank you for for coming on the show and spending your time with me and our audience. So gifts, work and
Speaker3:
Small gestures to. So if you think about realtors a lot, they don't get paid until the closing day. And so they're out of pocket for quite a lot. So if you have somebody showing you around, especially where it's been really hot and humid lately, you know, by your by your realtor, nice coffee and they'll remember it.
Speaker1:
Gotcha, and it doesn't have to be grandiose, does it? It's just a little it's a thought. It's a thought behind it, you know, it's like, why don't you just give me a two dollar coffee? Thanks so much. I was awesome. I appreciate that. It's like, how many times have you been. Have you ever been to one of these, like a seminar or something where the whole company is there and maybe like a network marketing group and they're giving away t shirts for people who have accomplished a high level of something. And these people are going absolutely buzzkill over the fact that they got a t shirt on.
Speaker3:
I go nuts for that. That doesn't get old for me. That does not get old for me. I have a student who got a job with the parent company of Milwaukee Tools, and I really like traditional American branding. So those red t shirts with the kind of like Shaoqi electrified Milwaukee. He was working as a brand representative for their relationships with Home Depot. So it was like his job to give away cotton t shirts. And for me, it's like the best thing he could have possibly given me. That's one of the worst things about graduating. Getting out of college is you don't get as many, like free t shirts and free pizza anymore. That's why I'll never leave. I'll never stop teaching. I like to sweat each other.
Speaker1:
You go you can hang out with the college kids and you'll get something pretty good. Oh, my goodness. Let's see. So one of the things we talked about in the beginning I talked about was all these skill sets that were required to master and those were kind of broad and high level skill sets didn't really go deep. For you, I know you're in in the real estate investing, you've done it practice law you've taught. But when it comes to being a successful entrepreneur, if you can think of the three skill sets you have acquired that you have nurtured for yourself, that that are working for you, that you would say are the top three and you would recommend others to spend time in getting better at these areas. If you can think of three, what might those be?
Speaker3:
Yeah, I might conflate skills, knowledge and resources, I think one of three things that all entrepreneurs should have to really get going. You should have clients. Or customers like Steve Jobs might say, it's like, well, you know, they don't have to really get the project, we don't need to have people who are market shown to be lining up to get this device that they can't even imagine yet. So you need to have either a jobs and confidence that the, you know, those customers or clients will manifest or you want to have a pretty good idea that they're going to be at the ready, that you're not going to say to the it's business time and you have like empty tables or the equivalent. So having customers or clients at the ready or foreseeable I think is really important. I would say leverage is something that you should have or have a developing, developing comfort level with because it's not hard to make money. We have very low unemployment. I'm talking with you from the state of New Hampshire, where we have two percent unemployment. We don't even have a state minimum wage. We're pegged to the old federal minimum wage of seven dollars and twenty five cents. Yet a Dunkin Donuts in the poorest town that I know is hiring people at 13 bucks an hour. So so getting paid is not the problem. The question is, are and if you can't really leverage your time, you've got to leverage some other stuff to make being an entrepreneur expansionary, having having a multiplier multiply experience that most entrepreneurs really want. And then maybe a third thing would be, I would say.
Speaker3:
Big productivity goals, because I think if you look at where the jobs economy is and is going, those among us who are capable of working and producing. Ah, and I think society is going to increasingly depend on us, there are very few things in society now that are that are almost like sticker price for everyone. And, you know, like it or not, I would hope that some of us, by way of education and training and experience and success and blessings are maybe in a position to be among those people who can pay sticker price for like college tuition for their kids. And so to be able to pull off some of those things, you know, you're hard pressed to wind up with low dollar, no revenue and profit goals. So Peter Thiel got some flack for the phrase single digit millionaires. I actually firmly believe, especially for me, I live in the Northeast, have a few kids, have an idea of education and other support that I believe in providing for my family. You get well into the millions in terms of goals. You know, if you think about it in more like household family, financial planning approach, you know, you talk about million dollar propositions with people all the time because you have like a fifty thousand dollar salary. You get 30 years of term insurance. That's one point five million dollar death benefit. It's just like, yeah. So I think that I'm really, really used to not being bashful about talking rather openly about millions. I think millions are for the millions.
Speaker1:
I can't agree more. Gosh darn it. OK, you know, it's coming. Those were three. Amazing. Yes, no entrepreneurs were harmed in the filming of this show, but I love the what are you talking about? They must they must get clients, must have customers more like they need a proven product that people will want or service that before they get going.
Speaker3:
I'm glad you asked, too, because I'm really sympathetic to some of the people who are really encouraged. I actually think that, you know, sometimes entrepreneurs get too much credit. They think about politicians who champion the small business owner. Well, you know, most people don't own a small business. Most people work for a small business. So I think that there are opportunities for entrepreneurship in entrepreneurship, you know, lifelong learning, professional development. I think that's important for for people who don't just make the sacrifice of owning their own businesses. But I do think it's also really. It can be really confusing because some people have the sense that to start a business like you go out and buy your business cards first, you know, and it's like, you know, before you get Vistaprint or your local of money, you make sure you got people to give them cards, do.
Speaker1:
So I've seen this so many times. I'm sure you have to, Alex, where you and your friends and colleagues, where they have that idea. That idea. Oh, my gosh. This is all I got to tell you about. This is the greatest thing since sliced bread, as they would say. And I just say, well, really, how many how many people have told you they like it or not? Yeah, I don't know yet. I just think it's a great thing and I'm going to spend one hundred thousand dollars developing it and all this money to like you might want to wait, you might want to wait. You might want to prove it. You might want to validate it before you put it out to the market. In fact, you need to test it and go out and see who wants it, how many
Speaker3:
That can be distorted to other people, because when other people see other people doing that. They don't stop and think, oh, did that person live within their means and save and do they have it like, are they leveraging a little bit of side hustle money to tinker with some of that stuff, or especially in a place like it? Like in New Hampshire? Like we're pretty modest, like people average person walking down the street. You know, you could have very easily 20 extra two hundred sex differences in net worth and kind of all look the same for that. For the most part, you don't know other people's situation. You don't know what they have or don't have.
Speaker1:
And I think it takes a systemized approach to it all because, I mean, I just I'm launching a new project myself. I'm not here to pitch it. I'm not going to say what the name of it is. But I went through a series of 14 one hour zoom sessions with my peers, asking them very pointed questions. Is this the pain point that this is solving? Is it big enough, in your opinion, after giving them some background? Well, again, it was an hour talked each time and then the price point of it, all of the little details without going into detail. Does this seem like a good idea to you? Is this something you think that I would I should go forward with and invest my money and resources and time? And and if you don't get resounding. Yes. And maybe you need to rework your idea and or just.
Speaker3:
Yeah, I would set the expectations again. It's not just like making money because of course, you can make money, you can get money, know, doing a paying job. So one of things that I say in the investment world sometimes as if somebody is ever going to mention something to me that they think might be a good idea or a good way to put some capital to work, to make money, I'll always say to them, you know, remember, 11 percent is zero percent. And by that I mean, you know, the S&P. Five hundred, you know, maybe you can get nine and a half percent. You'd be it a little bit. We're working with a good adviser or you have some financial experience. So I know index funds will make me money. I need to make money in an expansionary way, especially if I'm putting any time or other capital into it, because the default is still pretty good. And so even if you want to get a little bit more overweight on the real estate side, you can do that by way of mutual fund. You know, you don't have to go out there and swing a hammer or write a big check on a discrete project, know there are all kinds of ways to make money and in real estate and all sorts of other ways.
Speaker1:
And you're the one we talked about goals, you know, making big productive goals, and that that one resonate with big time, where a lot of people, you know, don't listen to other people. If you say what my goal is to make X million dollars in the next year, how are you going to do that? They're going to give you all those those things. But the thing is that I learn at a deep level is you get what you focus on. So if you're focusing on ten grand a year, well, then you're pretty apt to hit it if you're focusing on 10 million a year. You could hit it because you're focused on it if you're pooh poohing the idea before it even starts, you're never going to make it ever.
Speaker3:
I'm going to give a shout out to Logan Freeman at RFT W Investments because he makes a really good point about, you know, are you. A real estate investor or do you work in real estate investment, and that's a pretty big distinction because there are a lot of people who are looking to maybe replace their W-2 job with a certain income. No. But it takes certain knowledge, skills and work, hard work and smart work. To make it really worthwhile, I think if you don't set some of those big productivity goals, you might find yourself a working sucker who doesn't doesn't quite have enough to have financial freedom and to have some anxiety allayed, but not be so hard up that they qualify for all sorts of of grants or programs. They could be in that that working sucker middle and so, like, go for it.
Speaker1:
Love it, love it, love it. I just checked the time. I cannot believe it. We're already at the end. But good thing I don't I'm not charge for studio time. So one of the things I like to close the show with and we still have a couple of things to take care of here, Alex, but one of the things I like to close the show with is a one particular question that I ask all of my guests, experts. And the reason I do that is because the answers have been quite interesting, quite profound, personal and and just amazing. And I think people get a lot of value from it. And before we do that, though, and close it out, I did promise everyone who stayed with us live. That they could win a five night vacation, stay at a five star luxury resort, compliments of the big insider secrets, and here is exactly how to do that is coming up on your screen. All you need to do now, now you can. And you have our express permission to take your attention away from this particular screen at this moment. Open up a tab on your computer or on your phone. Go to our wipe dot.
Speaker1:
I am for vacation. All you need to do is enter your your name, email address and a cell phone number so we can text alert you of the winner. Our IP that I am for vacation. Phenomenal, phenomenal vacation days. This is not something where you'll be run into the basement. As we bring Alex back on camera, you won't be ran into the basement and pitched a timeshare for the half of your duration there. In fact, you're not pitched anything. It is a true vacation stay. So I can't wait to see who the winner is. Go ahead and do that now. Go ahead and just type it in. It won't take long at all. And we're coming back with Alex and we're going to ask that that wonderful, amazing question. Now, Alex, this question is very profound. The good news is there is no such thing as a wrong answer. It does not exist, period. In fact, the opposite is the truth. The truth. And that is the only correct answer is yours. That is the only thing that makes it personal. That's it. It's unique to you. In other words, it's not like any in your personal life. So with that. Are you ready?
Speaker3:
Sure.
Speaker1:
Always ready, aren't you? All right, here we go. Alex Talca. How do you. Define. Success.
Speaker3:
I don't I consider life a blessing and. I think. For some reason, I'm thinking of Matthew McConaughey. All right, all right, all right. Your future governor of Texas, if when Matthew McConaughey accepted the Academy Award for best actor in Dallas Buyers Club, one of the things that he talked about was he always has somebody who is chasing. And for him, the person who he's chasing is him in 10 years. Hmm. So to me, my sense of success, my definition of success is me in 10 years. And then, Brian, when you ask me that question in 10 years, I'll probably say me in 10 years.
Speaker1:
You know what's coming? Yes, indeed, ladies and gentlemen, it is our next tell cut and real quick, we're going to put up the best way to connect with them, I believe, is through Instagram, if I'm correct with that. And I'm going to put pardon.
Speaker3:
Yeah, absolutely. That's great. Yeah. Lexton, sorry for Lexton. Real estate is a good place to see what and where we're up to. We tease some of the different real estate markets, some of the people in the projects and the priorities and passions. And I'm just going to keep saying these words. Yeah. Yeah. So that's a good that's a good place to check us out. And you can message us through there if anything in particular strikes your interest and don't want to do a public comment, just message it. I myself monitor the message inbox quite frequently.
Speaker1:
So if you're at all interested in getting started in investing in real estate, maybe you have done it before, but now you want to go with somebody of super high integrity, then reach out, follow them on Instagram, message them. You can tell he's a very approachable gentleman. He's high integrity, great character. I didn't know until the show that Lex, I'm guessing that's the last part of your name. And Dan was
Speaker3:
The first time. Alex he's the Daniel not not super clever. There's a lot more symbolism and depth to some of our other affiliated companies, but that one we kept pretty simple. And we have primary colors for crying out loud in the logo. Nothing very fancy there.
Speaker1:
I think it's pretty darn creative myself. I have nothing bad to say about that. There's nothing wrong with it. I love creativity, so appreciate that. And you know what, brother? Appreciate you. You're an amazing guy. And you came on and you did so much just to hold true to your commitment and to be here on this show. I do appreciate that so immensely. I cannot tell you so. Thank you, my brother. Appreciate that. And everyone has been watching live. We appreciate you. You spent your valuable time with us and I'm glad you did, because there were some incredible wisdom bombs and smart bombs and knowledge bombs being dropped by Mr. Talcott here this evening. That's it for us tonight. We will be here again very, very soon. We're on every single week, sometimes more often. And if you would like to be automatically. Reminded when we go live, when we're about to go live, then go ahead and go to the mind body business, show dotcom, it's every one of the words you see there, including the the mind body business show dotcom. And there there are buttons throughout the page. Just click one of those buttons that takes you straight down to a form.
Speaker1:
You fill that out and all we do is let you know in the next show is we don't promote or do anything like that, try to sell things on it. It's just there to say, hey, you wanted to know when the show is going live. And we're announcing, hey, we're live right now. Come on. And we give you the link. So it makes it easy for you to go hunting all over Facebook or YouTube or all the other places where streaming it is. Sit there and watch it, go straight to it and interact with us and would love to have you there. All right. On behalf of the amazing Mr. Alex Talca, I am the host of this show, Brian Kelly. I don't know what I was going to say or something. That's good bloopers blooper reel. It is the mind body business show. And I can't wait to see you all again next week until then. So long. Everybody be blessed and we'll see you next time. Thank you for tuning in to the mind body
Business show podcast at w w w dot the mind body business show. My name is Brian.
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Alex Talcott
Alex Talcott, J.D., is a founder and Co-Leading Partner of Lexdan LLC, a real estate private capital company with residential doors in ten states. His investments are active and Aggressive Passive™. He maintains a private client law practice and has been managing partner of a financial advisory with over half a billion dollars in client assets. Talcott has taught finance and business law at the university level for a decade and is a graduate of Dartmouth College and Notre Dame Law School.
Connect with Alex:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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