Special Guest Expert - Alex Brueckmann
Special Guest Expert - Alex Brueckmann: Video automatically transcribed by Sonix
Special Guest Expert - Alex Brueckmann: this eJwljk1Lw0AURf9KeAtXsTFJ09ZAkVpFQXAjLcVNGCYv6Zj5YuZNEi397yZ0ey_n3HsBbjShpop-LUIJO4hBaE9Mc6xEDWW2LjZZnhcx8ODJqODR3YpVuloWWQyMcxMmwxzmm8ciXcfQCJR1pZmanY2QOGm7gbnWQ3mB4OQUn4msL5NkGIZFa0wrkVnhF9yopHaix6TPkhn1SdoX790DvZz0aBS3x8NZ-vZnP_6dvovP44fYPzFJW4W1YHfeBMdxW5tBS8PqwzQVAwmS85Mvi1wwGb0F9BS9jhYdRffRTuIYPbuAvFNM6wlojFOMJkLZJVyv_-OzZDI:1naMJh:bSllSLTvRzZEDN0u8eg213uIoxk video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back? Who are dedicated? And driven. We finally breakthrough and win? That is the question. And this podcast will give you the answers. My name is.
Speaker2:
This is the mind body. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. We have another phenomenal, phenomenal show lined up for you because our guest oh my goodness, Alex Brookman, he is in the house and he is waiting. He comes to us all the way from Canada. Yeah, it's a long way. And he's sitting right next to me. Well, virtually, he's still where he is in Canada. I'm in Southern California. The Mind Body Business Show. It is a show that has been put together for entrepreneurs by entrepreneurs with the Express Mission to help you to be able to learn the secrets to other success so that you can simply model them, which is a is a fancy word for copy. So you can copy them and do what they do so that you can get that, quote unquote, shortcut to success for yourself, for your for yourself, for your business and for your family. And that's what the mission of this show is. We have phenomenal, phenomenal guests on all the time. And you're going to love Alex. This this guy is awesome. And so the Mind Body Business Show, it's about what I call the three pillars of success over the course of, I'd say, about ten years. I focus solely on successful people. In other words, what made these people more successful than, say, someone like me? And when I did that, I found over and over and over, time and time again, these three things kept bubbling up to the top. And those three things were part of the very name of the show. So mind being mindset to a person, each of these individuals had a very powerful yet more importantly, very flexible mindset and then body. Now, literally, they took care of themselves and take care of themselves.
Speaker2:
For those of them that are still with us, both through nutrition and through exercise, pretty amazing. And business business is very multifaceted. And what I found was these very successful individuals had mastered the various skill sets that are necessary to build a thriving business and to grow it. The skill sets like sales, marketing, team building, systematizing, leadership. I could go on and on and on. I think you get the idea. The thing is to master anyone's skill set can be quite a task. In fact, I don't know many humans that could master every task that's necessary in one's lifetime because it's very similar to being an expert in anything. I forget what the number is. I think it's 10000 hours of focused effort on that. One thing makes you an expert. That's a long time. That's a lot of hours. The good news is you only need really one. You need to master just one skill set. And it's actually in that set of skill sets I just mentioned. If you just master this one, then you can pretty much take care of the rest, almost by osmosis. And that one skill set is the skill set of leadership. Once you've mastered that, you now have the skill set that enables you to bring in those that have already mastered those skill sets that you currently haven't and may never master. And that's the good news. And I'm sure Alex is no different and he's crushing it and I can't wait to bring him on real quick before we do that. Another another fantastic attribute of highly successful individuals is they're very avid readers of books. And with that, I want to quickly segue into a little segment I affectionately call Bookmarks.
Speaker1:
Bookmarks. Born to read bookmarks ready steady. Read bookmarks brought to you by reach your peak library dotcom.
Speaker2:
There you see you reach your peak library dot com. And real quick word of advice for all of you watching even if you're listening to this on podcast is rather than go click away or type it in your phone if you're listening on a phone and checking out these resources and I know Alex is coming with a lot as well is rather than do that, I would implore of you to get out a piece of paper, a notepad, and write them down. And by doing that, you can keep your attention on what Alex is saying. Why is that so important? I've spoken from stage many times and I would get to that point while we're doing, say, a two day conference and I'm training all of the first day and I get to this one point where I know that I'm about to hit the sweet spot. I know I'm about to give that piece of information that can change lives literally. And I'll see an individual or two get up right at that time and walk out of the room either to go to the restroom or take care of that incredibly important text or or voicemail that they just received. And I learned to make this very clear. It's like, make sure you stay in the room as much as you possibly can, not just with this show, but any time you are in something where you're going to be learning potentially something new and life changing. Be sure to stay there and keep your attention and focus on that right and take notes. And then after the show, you can then visit all those resources. Sound cool? All right.
Speaker2:
Reach your peak. Library is literally something I had put together with you in mind. I'm not kidding. I know it sounds a little cheesy, but you, the audience member, the person watching, the person listening. Why? Because I personally did not read books for a very long time. Not until about age 47. I'm now 57 at the time of the show, and once I learned the incredible sheer power of just reading the right books, it changed everything for me. And so I began cataloging every book I had ever read that had a profound impact either on my business or me as a person, personally, or my family, any or all of the above. And I just started throwing them in there. I have my team put this together and they are not in here in any order of any kind. There's no rhyme or reason, so just scroll through it and pick the first book that kind of grabs your attention. Go get it, go read it. You don't have to get it from this website. This isn't for making money. If you want to go get it from a different source, that's fine. All of these go to Amazon. They come from Amazon, I should say. Go wherever it takes you. Doesn't matter. Just do it. Start reading right away or continue reading right away. And this is a resource I just love to give away and have you reap the benefit from that. So that is it for reach your peak library dotcom and now the man of the hour, you guessed it, he is coming on right now. Let's bring on out.
Speaker1:
It's time for the guest expert, spotlight. Savvy, skillful, professional, adept. Trained, big league qualified.
Speaker2:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only.
Speaker3:
Alex Burkman. Hey, Brian, nice to be here. Thanks for the warm intro.
Speaker2:
Oh, yes, I'm excited. Oh, my goodness. We were getting to know each other before the show started. We were having some fun on both sides with some technical fun. Got it figured out. And here we are. Thank the Lord, because I cannot wait to share your genius with everyone out there watching live, watching the recorded video or on podcasts on 25 different podcasting platforms. All you got to do a search for mind body business. You'll find us. But before we get going with Alex real quick, a little bit of housekeeping. You see that red and white logo up there above Alex's left shoulder if you're watching on on screen. The big insider secrets. They are the sponsor of this very show. And they give us the ability every show to give away a five night stay at a five star luxury resort. And this every every single show, we get to do that because of Jason Nast and the big insider secrets and a couple more. And then we're going to start picking on Alex's beautiful brain. Here we go. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show, very important and connect with great people like Alex Brookman and grow your business all at the same time. Then head on over to carpet bomb marketing dot com. Carpet Bomb Marketing. Saturate the marketplace with your message. And one of the key elements that is contained in the carpet bomb marketing program is one that you'll learn how to absolutely master. It's the very service we're using at this very moment to stream our live show, The Mind Body Business Show.
Speaker2:
And over the course of gosh, it's probably been ten years now. I've tried so many of these, quote unquote, TV studio solutions for live streaming. And I'm here to tell you that streaming is the best of the best. It combines supreme ease of use along with unmatched functionality. So write this down. It's our IP. I am for slash stream, live all together, no spaces and all lowercase our IP. I am for slash stream live. You can start streaming high quality professional looking live shows for free with streaming. As soon as this show is over, remember, write it down. Don't go there yet. So let's bring on the man, the myth, the legend, Alex Brookman. And now it's time to give him the introduction he deserves so that Brian can finally take a breath and stop yakking. And you can listen to Alex, who's the real genius here. Are you ready? Alex built and scaled companies in Europe and Canada and lead client projects across the world. He is a strategy, entrepreneur, author and speaker. His passion lies in helping his clients build profitable businesses rooted in purpose and impact. He particularly helps entrepreneurs close the expensive gaps in their businesses so that they can increase profits and build the life they want to live. Who does not want that? Alex has two books in the making. Wow. Two at the same time. And when he doesn't work, he loves riding motorcycles, gardening and exploring the outdoors around his home in Maple Ridge, B.C., Canada, with that officially formally. Alex Brookman, welcome to the show, my brother. How are you doing tonight?
Speaker3:
I'm great. Thanks so much for having me. Brian, how are you doing?
Speaker2:
I couldn't be more ecstatic about having you on here and just picking your brain. And that's what I like to start with. Alex, if it's okay with you, is I'd like to start with the mind component. And I do this with every guest that comes on because in my humble opinion, the mind is our mind, your mind, everyone's individual mind is the foundation, the baseline of either our success or lack thereof. And when I bring on successful people such as yourself, then I want to know what is your secret sauce? So Alex, when you get up in the morning and you know that the day lies ahead, as an entrepreneur, it's not always just perfect and it never is. It never is, I don't think. But there are sometimes arduous tasks that are coming up. There might be a client you don't want to deal with that. You know, you have to whatever the case may be, to keep going and keep succeeding like you have. What is it? What's the secret thing that's going on between that big, beautiful, those two ears of yours in that big, beautiful brain of yours? What is going on when you get up that keeps you going day in and day out and week in and week out and month in and month out and so on. What is it for you?
Speaker3:
The biggest mistake for me in my earlier career was that I tried to separate my job from my personal life. And that probably sounds very counterintuitive for most of us, because we're always talking about work life balance, which immediately implies that work and life are two different or opposing elements. Whereas I realize at some point in time that my brain basically never stops thinking about work. Wherever I am, whatever I do, I can I can sit in my garden with a family and for hours just don't think about work. And all of a sudden that comes an idea that helps me solve a problem that I've been having. And. The earlier Alex would just push this thought aside because it was private time at this moment. And I missed out on many of of the ideas that I had in mind that I didn't know down that I didn't pursue. And as a result. Those thoughts, those ideas, ideas disappeared and the other way around the same thing. When I work, sometimes I get great ideas that have nothing to do with work. So you can either choose to take these ideas and put them aside because it's work time, or you at least capture them.
Speaker3:
Or sometimes you just pick up the phone and call that person that you wanted to talk to. And so I stopped fighting this work life balance fight and moved on to what I call work life integration. So I don't try to separate the two. I just am conscious about how much time I spend in each of these modes. So when I'm in work mode, which I'm which I mostly am during the day, because that's what I do, I allow myself to have thoughts and moments that have nothing to do with work and the other way around as well. And it was a concept that I had to explain, for example, my girlfriend when we met, because for her it was kind of disturbing that I all of a sudden when we were watching a movie, for example, took out the phone, noted something down, and you have to explain to people what you're doing. Otherwise you're like, what's going on? It's it's not enjoying the time with me and so on. So letting people know how you function, how your brain functions, how your system operates is truly helpful. I guess I guess that's my my answer to your first question.
Speaker2:
Buddy. Right off the bat, you're doing it. You know what you're doing. That's it.
Speaker3:
Yes.
Speaker2:
Dropping smart bombs. Bombs of wisdom, bombs of knowledge, because you're like, I've never heard of anyone. You're the first time I've heard anyone say that they integrate work and life work in personal life. And the other thing is so you're actually just trained one golden nugget for business owners to say, look, it's okay. You don't have to feel guilty for thinking of it. Because, look, here's the thing with me and it probably is with you, Alex. I love what I get to do, and so I rarely stop thinking about it ever. And while you're watching a movie, things will remind me of. And I don't even know if I call it work. It's fun, but it's part of what I love to do. And the other thing you provided, which is another great nugget of advice, was you told your significant other This is how I operate. And wow, if you set the table and they'd say, okay, I'm still cool that I don't understand it, but if she's still cool that at least you've done that and it won't just be the shock or surprise like, Geez, Louise, man, do you ever pay attention to the movie that we're going to together or do you ever pay attention? Well, you should talk. You should pay attention when she's talking at dinner, though, I got to tell you, you should do that. But there are.
Speaker3:
Moments when phones are that loud. That's as easy as it gets. For example, when we have dinner as a family and we have a 26 month old at the point of the recording of the show, I don't want him to see his parents be on the phone all the time, even if it's difficult sometimes and I pull out the phone while we're at the dinner table, then I get the look or one on the on the chin, you know. Then, yeah, you sometimes need that recalibration.
Speaker4:
It's just how it goes.
Speaker2:
I love it, man. And God bless you. 26 month. Oh, that's just over two. Oh, the terrible twos they call it. Oh, yeah. Not every child fits into that mold. But yeah, we had I think one of ours was kind of that way. We have two grown adult kids now, but they were they were both phenomenal. We were so blessed and still are. I just love them to death. And it's great to hear you're also a family man and that you're taking care of everything at once. And it's a juggling act and it's a beautiful thing to work with someone who has a family. And I'm not trying to put anyone down that's not married or doesn't have kids yet. Please don't get that wrong. For all you watching and listening, it just takes it another level and added layer of responsibility that you have invited into your life. It's a huge responsibility. The cool thing is, in my opinion, it makes you a more rounded individual. It makes you more dependable as a business person because you had to be dependable for your child in addition to your wife or significant other if you're a woman. So I just think it takes it an extra level. I mean, I just threw that out there. I just the thought just came to me. What are your thoughts on that, Alex? Have you noticed a difference between someone that may not be quite as mature, maybe in age that just hasn't gotten to that point in their life versus someone who's already had children or bringing up children. Do you notice any difference in day to day?
Speaker3:
I was in my early forties when I had my son. I think as an individual you never stop running yourself out. You never stop learning in your life. However, I think it's a huge difference whether you have kids in your twenties or in your forties. I think in your twenties, naturally you can be as rounded and as as responsible as you might be in your forties. And I believe that still this additional layer of responsibility, which came not as a weight, it came as something that released a lot of pressure because I always wanted to be a dad and it took very long to become a dad. I believe that having this additional element or perspective of being a father in life actually helped me focus my time and integrate work in life in a in a new way, simply because I, I now have a reason. Not to prioritize work. And I enjoy this every day.
Speaker2:
That's well said. Well said. And yet it does form a bit of I don't know I don't know if the right word is urgency, but it gives you more of a path of focus. It's more, I don't know, defined. I can't think of the right word. It's not coming to me right now. But it does change how you think about everything all the time. And I'm not saying in a bad way, and I'm not saying it's a better way than those that don't have. It's just different. And I just can sense and notice different. The way that someone goes about their daily life, how they talk, everything. It's interesting. And it was immediately apparent to me and we just met a half hour before the show went live, and it was immediately apparent to me that you are you're a man of authenticity, of great character and maturity. And I could tell that you're you're well grounded, both as a business person and as a person in your life. So I love showcasing individuals like yourself because we need more of you on this planet.
Speaker3:
Let's just thank you so much, Brian.
Speaker2:
Absolutely. And I appreciate you. And you're spending your time, your valuable time coming on here to help others to take their life to the next step. And you've already given several. I mean, we can just we can just close the show out right now. I'm good with that. I know there's so much more in you that it would take weeks to extract it all from me. So let's get to it to some more of these wonderful nuggets now. So you've been around the block. You're over. You're approaching that half century mark. And welcome to the club when you get there. I know you're not. You've got a ways to go. That's good. So that means you've got the chops. We say in the industry, you've got experience and this, you know, the skills necessary to be where you are today. We're most likely quite different than what they were maybe a decade ago where you were there. So given where you are today, if you were to have to name three of the top skills that are helping you and helped you to get to where you are today, right now at this moment, what would those be?
Speaker3:
The first one is for sure, and without a doubt and by by a landslide self mastery, really about understanding who you are as an individual, what is driving you, what is the impact that want to that you want to create in this world, especially when you're an entrepreneur, you have this wonderful opportunity to use your business as a force for good while doing well at the same time. And it is something that inspired me tremendously, building out my new business here in Canada when I moved here two years ago and. The topic of self-mastery for me includes just facing your your your traumas, childhood traumas, loss that you had in your life. Anything that makes you suffer emotionally or that prevents you from going somewhere. Once you've once you've opened yourself up to exploring those emotions. I realized that a lot of anger that I had in me just disappeared and that it allowed me to tap into other facets of who I am. So. When I experienced a certain emotion like sadness. My default behavior wouldn't mirror that. I'm sad. It would tell people that I'm angry. So being angry was my default mode. Now that I've explored these emotions more, I just realized that mastering. Who I am, overcoming my ego patterns, overcoming who I am as not who I am, who I was. And. And allowing myself to explore a broader.
Speaker3:
Just a broader range of feelings and being open about them, being vocal about them. That was just the biggest booster for my for myself as an individual, as a family member, as a friend, and also as a business owner. I think this is by far the most important one. Self mastery. The second one is probably what I call strategic acumen, the ability to think and act strategically. So we're not talking about tactics here. We're talking about the bigger picture. So asking yourself what is the what is the living legacy that I want to create? What is what is it that I want people to say about me, how I influence them in their lives? And I'm not talking about legacy in a sense that I pass and what's left, what I leave behind. I'm talking about a living legacy. I'm talking about if you pick up the phone now and ask my clients. What is it to work with Alex? Or if you ask friends of mine, why are you friends with him? They should have an answer to that. And if you have this in mind when when building your life and building your business. What you do becomes grounded in a strategic approach. It's not just winging it, living day in, day out, and just going with the flow and saying hi to people in your life and goodbye to other people in your life.
Speaker3:
It becomes more more conscious, more intentional, more strategic. So strategic acumen as number two and number three. Probably curiosity. Curiosity that helps you explore who you are. So curiosity helps you with the first two, right? It helps you to be to master yourself. It also helps you to be more strategically savvy. But curiosity in a very broad sense, just about as it says, Curiosity killed the cat. Right. But what's the point of living if you're not curious about life? So curiosity is something that. Let me put it that way, Brian. Whenever I see or hear something that I don't understand and that can be just a word that I've never heard before and I don't know what it is in my mother tongue. So I'm German. So every every day I learn a word, I look it up. That's how I learn. If I don't know if I experience. What's that? Then? Then I pick up the phone and I start educating myself. And this type of curiosity helps me to explore different aspects of life in a in a new light. And it helps me to approach every day as a humble learner. I get up in the morning and I kind of, look, let's see what this day brings. Let's let's be open. Let's be curious. Let's learn something. I think these are the three.
Speaker2:
Hmm. Those are powerful. I mean, self mastery is a lot like mind and mindset and everything that goes with it. Strategic acumen. Now, I love how you very, very eloquently describe that you're talking about living legacy. Man, that was wonderful to hear because I've heard so many that and I have nothing against those that want to do this, but they want to leave a legacy after they're gone. And I'm thinking, what for? What? You're gone. Why do you.
Speaker4:
Care?
Speaker2:
You're gone. What does it matter? Living legacy. So it's good to do things that others will benefit from when you're gone. And I don't mean to diminish it or demean it in any way, but what you just said is like, how it matters is while you're alive, how are people reacting when they hear your name? And that's that's huge. And if you've gone about life like Alex has in a very authentic and high character manner, then the obvious response is going to be, Oh, Alex, I love this guy. You know, if you haven't worked with anybody in this area, he's the one to work with or, you know, he's a great guy to hang out with. And we go, we do gardening together and write some motorcycles. We have some fun, but he's a guy you just want to be around all the time. And, you know, if you have an impact on people while you're on the planet, you can have a bigger impact. Because guess what? Alex is continuing to grow and he will impact more other people. He will scale bigger, larger once you're gone. Well, if your book gets sold more and more and more, I guess you can spread that way. But it's not a it's not the same thing. So I appreciate you making that distinction because I've never heard anyone do that. I know others probably have, but I have never heard of it.
Speaker2:
And then curiosity, man, you are hitting some great points here saying look it up or or actually pick up the phone and call and ask somebody. That's something guys don't do. Like we get lost. We don't ask for directions. Even though we now have GPS, we don't have to. But what that is, that circles back to number one because of self mastery, because the reason guys wouldn't do that or gals is because of that ego. You know, I can do it any time you ask a question. Guys are thinking, if I ask a question, that means I look dumb because I don't know the answer. And that's the ego talking. We won't say that out loud or you'll never hear. Except I just did. But you won't hear many guys admit to that. I will. I'm 57. I don't care anymore. It's like, you know, it's time to be truthful about everything. And you just get farther, faster when you're when you're able to just peel back the onion and be more transparent and let people know who you truly are at the core, and then you're either going to be a fit or you're not. That's the other thing, right, Alex? I mean, no matter what you do with all three of those skill sets, are you going to be the right person for every single person that runs into you that might need your services?
Speaker3:
But totally not. And not. Not even just from a business perspective. I'm very picky about who I have around me because I just don't want to be friends with everyone. I cannot be friends to everyone because being a friend is a massive commitment and you can't have that commitment to 100 people. So I'm certainly not for everyone and not everyone is for me.
Speaker2:
And I wish more people in the entrepreneur space would get that. I mean, at a deep level because they're trying to be all things to all people and they're burning themselves out, trying to please everybody. And in the process, they're bringing on clients that are not a value fit. You know, their value system aren't fitting or in alignment, so they become that client from hell. They can be a cancer to your business, literally, and cost you more time and effort than any money you're making from them. And so, yeah, those are very wise words. And it took me well, I mean, deep into my forties to really, truly learn what you now already know. So you're way ahead of me, man. And I'm a competitive guy, so. But I'm happy for you. I'm happy.
Speaker3:
For you. The further you reach down in your business, the clearer it gets who you work with and who you are. Therefore, that means that those who really need you will identify you. They will recognize you, and everyone else isn't for you anyway. So don't try to please them. It's totally counterintuitive. The more specific you are, the more you reach down. The more successful you will be. Because the more people will actually start talking to you. You can talk to a million people at the same time. If these are not the right people, they won't talk back. If you talk to ten people and they are the right ten. That's more than you can get from ten people than you can get from a million.
Speaker2:
So true. I mean, how many times have you been to like a networking event or a seminar and with a sea of people sitting down, it might be maybe a small gathering. It doesn't matter. You have a break and what is everyone doing outside in the hallway? They're networking. And what are they doing? Most of them. I don't know if it's still happening these days with all the technology, but in my day it was handing out business cards like to everybody that had a heartbeat. And my mentor shared a perfect way to handle this, a great philosophy. He stopped even carrying business cards. What happened was, he said, if if someone doesn't ask me for my business card, then I'm not going to give them my business card. Because if they don't ask you either, there's not a value alignment. You may just not have what they have to offer. Or there might be another thing going on just between you as personality types. And that's okay. If it's not a fit, then don't try to force. It was his and I'm like, wow. That just it took all the pressure off every break I got. After that, I'm like, I'm relaxed and I'm not worried about how many cards am I giving out and and not being that that person, you know, everyone knows that person that hands out a card.
Speaker2:
Hey, here's my card. Then they take off. Like, who are you? I just put that in the round file. So, yeah, that was phenomenal. So what you're saying is so spot on. And when you said curiosity, another story by my mentor, he met Richard Branson, you know, the guy, Virgin Atlantic and all that in person at a break during one of these. And they were in a hallway and my mentor was leaning up against the wall and Richard stood up next to him and lean against the wall. He's he's like building rapport. And he just started peppering my mentor, who is actually 18 years my junior, much younger than me, he started peppering him with questions, Hey, man, what are you doing? What are you up to? What do you do? What do you do for business? Blah, blah, blah? And he kept going and my mentor saying this from stage all the time, I was like, You're Richard frickin Branson. I want to ask you some.
Speaker4:
Questions that really.
Speaker2:
Hammered home the point of what you just talked about. Number three was the having that that skill set of being curious, being genuinely curious and asking questions. Here's one of the richest people on the planet asking somebody who's never met all about his life. How do you think Richard Branson got there? One way, was asking questions. So, man, you are on it, brother. So I wanted to give you an opportunity because you're just I just need to. Part of my mission here is to help get the word out about folks like you, what you do, how you help others. Who who are those people like? It's a multipart question. So get ready. So, like, who are the types of people you cater to? Are they business people or entrepreneurs? Are they family members, spouses, kids, whatever the case may be, could be combination corporations, maybe. And then if you have a success story or two, which I know you do, I see in your website that you would like to tell. I would love to hear that. And I'm going to pull up your website as you go through those. That's cool.
Speaker3:
Sure, no problem. What I basically do is I help businesses of various different sizes transform their businesses and make them really strategic. This is a term that is being used all over the place nowadays. Everyone calls themselves a strategist. But the difference between strategists and strategists is some people know what that is, and other people just call themselves a strategist. It's like people calling themselves coaches. There are coaches that have a proper coach, education and others that call themselves coaches. It's kind of the story of my life. I'm a trained journalist, journalist. Everyone can call themselves a journalist. They don't have to be a journalist. So it's kind of following me from my life. First it was journalist, then it was coach, now a strategist. What I do is I help business owners and entrepreneurs build businesses that they are proud of, turn their vision, their big dreams, the impact that they want to have in the world into reality. And I do that by using what I've learned in the past 15 years in the strategy space, working with large corporations and global brands, both as an internal strategy consultant, as an external strategy consultant, and build it into a proprietary process that I use with dedicated tools, with dedicated templates that I hand over to people that that can benefit from it. And it's when I work with large corporations, those strategy programs, they can easily take two or three years. The difference between those corporations and, let's say small business, small businesses that have a handful of people, there's actually only one difference in what I do with these.
Speaker3:
It's speed. It's speed of implementation, how fast they can move. So I basically do the same with large corporations. And with small corporations, obviously in a different scope, in a different size and in a different speed. So what that means is I help business owners and entrepreneurs create clarity around where they want their business to be and help them to identify how they can measure that they're moving towards this ideal state in the future, and then to help them understand what their priorities need to be in order to move those measuring criteria in the right direction. So it's no fluff. It's it's numbers driven, it's purpose driven at the same time. So there's this one business I currently work with here in Canada. Interestingly enough, my only, only client in Canada. It's a business that is relatively young, two years in the making, but the people in the business, they haven't been in their industry for decades, so they know their industry inside out. Why do they talk to me? They don't talk to me to consult them on how to run their business in their industry. I have no idea about their industry and that's why they ask me, because I don't come in and fall into the trap of trying to tell them what to do and how to run their business. What I bring is the process and the know how to guide them through this process. End to end to help them. Shape, shape and again shape where they want to be in the future.
Speaker3:
It's this constant iterative process that I help my clients go through to identify and clarify and sharpen anything from their purpose and mission statement to what they do as a business. Like their business definition, whom do they cater to and what is it that they basically sell? How do they make money to the values and behavioral guidelines that they want to see in place when they operate as a business with others, but also within their business? It's anything from purpose, mission values to a solid business strategy, including a vision. How to measure that you move there. What are their priorities in order to get there? And then how do you anchor it in your organization? What are the management systems that you need? And those can be very simple when we talk about small companies and they need to be bigger. When we talk about bigger companies like incentive structures, remuneration systems and things like that. And we talk about. How do you translate strategy into operations? How do you put them into action? How do we help every individual in your business understand how they contribute in bringing your strategy and bringing your iconic organizational identity to life? So those nine elements that I just mentioned, they form the nine elements of organizational identity. And they are the core of my upcoming book that I that I pulled together over the last months. And yeah, let's hope let's hope you can hold it in your hands very soon. We're in discussions with publishing houses right now, so it's in the making.
Speaker2:
Right on. I want to have the first signed copy.
Speaker3:
You can't have the first. It's already promised to my wife.
Speaker2:
Okay, I'll take the second. I'll take the second.
Speaker3:
You got it.
Speaker2:
Completely, completely respect that one. Oh, my gosh. Completely. I love that organizational identity. Yeah. So it sounds a lot like the importance of establishing a solid culture within your business.
Speaker3:
That your culture is exactly the the result of that if you implement those nine elements properly, because culture is culture, it's not like having free coffee and fruit for everyone. Culture is not the the fun sport and games and having drinks together after after a long workday. That's not culture. That's these are elements of. Of pop culture, if you want, in a company. True culture for me has always the connection to strategy. It's performance culture. How do you take what you want to build and actually build it? Does everyone understand their role in it? How do you talk to each other? Is your culture built off on companionate love or is it competitiveness? Is your is your culture built on say? Does your culture accept gossiping about others in the business? About your client, about suppliers, about anyone? So it's these things that truly matter. And more and more people understand that the human aspect of business is at least as important as the financial aspect of business, the economic aspect. And if you bring those two together, that's really powerful culture.
Speaker2:
I got a question for you. So I've witnessed this. So I'm curious if you have witnessed it as well, that oftentimes the culture that is established, the identity that is exists, is often a reflection of the leader, the person at the top. Have you noticed that?
Speaker3:
It depends on how how large the organization is. Generally speaking, I agree with you 100%. If you take, let's say, a multinational corporation, it depends more on, let's say, leadership as a whole. What how the leadership culture. Forms. The organizational culture. But if you if you take a look at smaller businesses, it's really interesting to see what's accepted and what's not, because in the end, we are still we are still monkeys. We look up how the how the big guy operates. And apparently that's how you how you become successful. And then we imitate that these behaviors. And there are some very large corporations as well that have been formed by very charismatic leaders that are still in charge, where you see certain behaviors that this person emulates as an individual, also being transferred into, let's say, organizational behavioral guidelines, which is truly powerful. So it can have a very positive, but also a very negative effect.
Speaker2:
Yeah, definitely. I worked in corporate for quite a long time and I've seen both sides where you have the type of leader that is nurturing and lifting, not not nurturing to a to a bad extent. It's still a business. Right. But they're there to to support you and help you to advance. And that includes making mistakes and being okay with that. And then I've been on the other side of the fence where I've seen where you make the tiniest mistake and they're berating you in front of your peers. I mean, unbelievably, horribly. And I learned so much just from the experience of being on the other side of the fence, being led by either a fantastic I had one that was just you wouldn't know that this guy was a manager of anybody because he just went about things as if we're all friends, even though it was a business atmosphere and it was professional and we got the job done, we got it done. We got it done quickly because we wanted to excel for this person because of what he had established in his demeanor. So leadership was one of the things I was talking about at the opening of the show. I think that kind of fits this area where be be wary. If you're a small business owner, what is your leadership style? Is it commensurate with a growing organization or are you just there to get the next task done and check the next box? Is it more important to get those done or is it more important to build an everlasting organization? And I don't know if you have similar thoughts about that. Alex I would guess so.
Speaker3:
But it's what I what I always tell people that I work with when, when leadership teams bring me in, especially in larger organizations, we don't really work for the entire business. In that case, we work for, let's say, a business unit, a division. And what I always the first thing that I check is how long has this person been in this seat? What's their next career step? If this person tells me I want to I want to have my next career step in the next six months. I say thank you, but no thank you. If that person wants to start working with me to build something that is truly, truly valuable, then in six months we can't establish that. It's just not how it goes in large corporations. And the reason for that is I've been part of a team where the leader had moved on shortly after the first, let's say low hanging fruit would have been reaped in an identity program and a strategy program. Once that person had left, everyone else just fell back to their previous behavioral patterns and the whole thing went down the drain. So if you want to build something of of value, especially in a big corporation, you need to make sure that your leadership team is not just in it, because they see their current position as a stepping stone to the next title and position as soon as possible, but that you build a functioning team first. If the team is functional, if they if they really are open and vulnerable and are able to share who they are as human beings, this is just different than only having a work relationship and trying to get stuff done that is on your plate every day.
Speaker3:
The moment you realize that a leader is in it for the long run, they just give it their all. They know that this is a unique opportunity. And I love these moments when organizations, no matter how large they are. As I said, some of my clients are very small businesses. I love these moments when people understand the connection between. Ego, business and success. Once they break through this barrier. And they they just accept that there's work to be done on themselves, on the business and with others. That's just truly powerful, because then you you just align the stars. You work into one direction. You can't build a business that is super successful and at the same time, be miserable about your own life. How how should they work? It just doesn't. We aren't business people and personal, private individuals. We take our sorrows, hopes and dreams that we have in our daily job. We take them back home. At the same time, we bring the sorrows, dreams, hopes, and fears that we have for our private life into work. So we need to balance those in a way that. Yeah. That it doesn't make us schizophrenic, if you know what I mean.
Speaker2:
Yeah. Oh, my goodness. So much great stuff. I mean, I remember one. There's so many great approaches to creating an effective team. One such individual I remember I interviewed him on the show, a friend of mine. He's an Internet marketing multimillionaire, and he would bring on people, employees into his company. And he told me this. He said this on the air while we were on the show. He said he would train them and teach them along their journey of working for him and with him in such a manner that it would guarantee if they ever did want to leave him, they could and they could start their own business. And I thought, that's wonderful. At the very same time, I was using what are called apprentices that by definition of this program, they were only going to work with me 90 days at a time and they were done. And so I instilled that from day one. I'm like, they're going to be gone. So the purpose of it was to help them, to mentor them as part of this deal that that I used and it was awesome. So it was perfect alignment when he said that and that's one great way. And what that is going to do is many of those that are business owners are going, Holy crap, I'm never going to do that. I don't want to lose my greatest people. You're going to lose some of them, but you're going to keep probably a greater percentage of them because they love you so much for being that kind of helpful mentor. Always lifting them up, always helping them grow, not getting stagnated in one role forever. Oh, I saw that so much in corporate. It was like it was like watching The Walking Dead people go into their cubicles, sitting down the same exact routine every day, just no life. I thought, man, I got to get out of here.
Speaker3:
Yeah.
Speaker2:
So I've seen all of this, and everything you're saying is ringing true. I just. I love this. My gosh, I just look at the time, and here we go. We're getting late again, so. A lot of people will. A lot of entrepreneurs that I know, I know, quite a few of them. They'll come up with this great idea and they'll start putting stuff together. They'll put a blast, an email blast out. They'll post a couple of times on social media. It doesn't go anywhere. Oh, that didn't work. I'm on to the next thing. It's like it didn't even start yet. Why are you moving to the next? That's a that's the extreme version of it. But I've seen it many. I've been guilty of it, I will say back in the day many times for sure. For you, Alex, I mean, it's hard to decide sometimes. How long do you keep trying? How long do you stick at it? How long do you keep not succeeding at that one idea until you finally say, I've got to break free and move on for you. Do you have any kind of criteria that you abide by that helps you to determine when it's time to just say, I've got to pull the plug or to keep powering forward?
Speaker3:
I'm in the situation right now. I am building a new business in a new country that I just moved to. Apparently I am not as successful today as I was with my former business in Europe that I had built for seven years. I mean, it just takes time. And in addition, the business model that I'm using for my new business is a different model than for my old business. So I'm in exactly that position right now. It's not growing as fast as I might have imagined. But the question is, am I doing the right thing? And you sometimes are stuck in a in a thought that it's not going to work while everyone around you is like, dude, you're crushing it. Just keep up the work. It's great things that you do. People love what you do. So the question that you should ask yourself is not why doesn't it? It doesn't seem to work. What is the next big thing? That's not the right question. The question is for you. If you feel that it doesn't work. Ask yourself, what aspect can I change to make it work? Is it your offering as a whole? That is crap. No. Most likely not. It's maybe just something in your messaging, or maybe it's something in in your how you commercialize your services.
Speaker3:
It can be so many aspects. And I mean, you can build the greatest systems, the greatest business. And then there's a tiny tweak. That makes it explode and makes it grow like crazy. And sometimes you just don't see that tiny tweak. Sometimes that's someone coming in and telling you. This. This is the switch used to switch. And he goes, boom. And sometimes it by the way, it goes boom is a metaphor for it takes ten years. Every overnight success has been in the making for a decade. It's just not how it works. You need to learn which aspects of my business can tweak, where can I do things differently? What works today? What do my clients say? And the best, best opportunity that you always have that you should always use is ask your clients why they work with you. Find out what the value drivers in your business are, and use those value drivers for your pricing. Use them to inform your marketing, your communication, anything you do, it's never. It's never digital. It's not one and zero. It's it's not that that you need to move on just because something doesn't work. Ask yourself, what can I do differently to make it work? And it goes back to curiosity. It goes back to self mastery. It goes back to what we talked at the beginning of the show, Brian.
Speaker3:
Right now, my business is going fine, but I want it to be I want it to be great. Not fine. So I'm asking myself constantly and the people that work with me, what can we do differently in order to take the next step and the next step and the next step? It's not those massive leaps. It's the increment, the tiny increments on a daily basis. And when you then look back like two years, three years where you started, you're like, Holy smokes, we've come such a long way. And sometimes you don't see that. You don't realize that in the daily work and the grind and hustle and yeah, stop, pause, turn around and enjoy the view because you're halfway up the mountain so you see something already. You are above the trees already. And if you're still somewhere in the trees, yeah. Then ask yourself, what can I do to, to take that last step that brings me above the trees. I don't believe in overnight success. I don't believe in all these. Amazing stories that you see out there, those funnel hackers and like this half percent that ever makes money with this stuff, but it's positioned in a way that it's easy and that everyone believes they can do it.
Speaker3:
Of course it is. That's how they make their money. But in the end, you need to understand if you are an entrepreneur, if you want to build a business, you put in the work now to live the life that you want to live later. This is the trade off. You can stop that tomorrow. Go for a paid job and try to develop and learn and grow in a paid job. No one is asking you to be an entrepreneur or business owner. No one's forcing you to do that. It's your decision. So the longer you stick with something and just you. You mentioned the 10,000 hour rule in the beginning of the conversation. Well, it has been busted many times that you don't necessarily need 10000 hours to reach a good level. But if you want to reach, great, then, you know, 80, 20 rule those last 20% of the way they cost you 80% of the time and investment. And you just have to accept some some realities in business and some of some of them are just you can't change them. And that is that if you believe that success is an overnight success and if you are attracted by the shiny stories of glamorous entrepreneurs, ask yourself how long it took them to actually get there.
Speaker2:
Yeah. And I think you're you're hitting it. I mean, it's it varies for different people, but it takes ten years to become for every one of them, to become an overnight success. And that's the thing. People don't see all the work that went into it, but then when they get done, they make it look easy. You know, network marketing companies are known for this goodness. You know, just find ten people and then make them your clone, which you can't do, make them like you. And it just doesn't work that way. It's like amazing, amazing, amazing. Oh, we got Kevin Kwok is in the house. How are you doing? Kevin Kwok Digital Marketing. How you doing? Thanks for coming in and saying hi. Yeah, definitely. Drop some messages in here. Say hi to the amazing Alex as we're about 4 minutes away from closing.
Speaker4:
This show up. I love it.
Speaker2:
So, my goodness, so many unbelievably powerful go to nuggets. And there's no doubt in my mind you're going to have this back up and humming like you wanted or like you had your previous business or even better from because you've learned from everything you did in that business as well. And kudos to you for taking that leap, you know, and being willing to change your business model. That's not many people will do that. It's funny that I personally have made a lot of micro changes to mine going the whole time, all the time, never ending. Just I mean, so many things you said made me think of what has helped. And it's like finding other people to joint venture with, finding other people that really buy into what you're doing from a mindset or from a mental standpoint and say, What can I do to help? Hey, I got a referral program if you want to jump on that and you make it as easy as you can and give them a swipe copy and just hope they send it out. But you just keep going, keep going. Never, ever, ever give up and all these different things. It's about building relationships. Alex One of the biggest, best things I ever started doing was this show because of amazing people like you.
Speaker2:
I'm convinced we'll be friends forever unless I do something really kick you off, which I hope I don't. But, you know, it's not about I'm not here to say, Alex, come on my show because I want you to go buy my crap. That's not why I do this show. In fact, I'll be quite honest, oftentimes the reverse happens I'll become a client because I'll be watching, listening and hearing and taking notes. See, I'm taking notes. Look, look, everybody. I got notes. I'm running the dang thing. And, you know, there are times where I'll go, Hey, that was really interesting. I want to know more. Can you tell me more? It's just about two people getting together, talking. If I have a pain point that you solve, great. Otherwise, if it's the other way around, great. But that's not my purpose. It's just let's have a chat and get into the brilliance of each individual. And you know what I learned from all that, Alex? That has become my number one mode for marketing. I just have the chat. I provide value, just like the business card approach, you know, if it's not there, they won't ask for it. If it's there, they'll ask. I don't have to go chasing anybody. I'm indifferent. It's like, whatever, I'm good. It's not like.
Speaker3:
I believe the more value you provide to people for free, the more interest they either get in the topic or it's just not for them, which is fine. But they need to taste it. They need to get an experience what you do and the value that it might create for them. And if they believe that they can do it on their own. Be my guest, please. I never hold anything back. I always give everything away. In some people, they use it for for their business without ever talking to me, which is totally fine. And others, they reach out and ask me to come in and support and that's when we create an automatic together.
Speaker2:
I think that's a great model for everyone to follow it. I call it it's the opposite of the quick kill model trying to get after it just for the sale. That's a lot of times when you're first starting out and you're in that mindset of scarcity, which every one of us, I think if we're honest, we're in that area in the beginning to some extent, but oh my gosh, it's the end of the show time. But we still have one more question I want to ask you, Alex, and it's one I love to close every show with. It's very profound. I found and I kind of came across it by accident by asking it several times in the beginning, over three years ago when I started this show. And I just love the variety of answers that have come as a result. Before I do that, I did promise everyone who was watching live until the end. I did. I am forgotten how you can win a five night stay at a five star luxury resort, all compliments of the big insider secrets that red and white logo you see up there. For those of you that are watching, I'm going to pull the information up on the screen. Just write this down and visit it once we close off, because you don't want to miss his answer to this question. You don't want to miss it. So write this down. Here it comes. It's coming up on the screen right now. What you want to do is go to our type im for vacation and that's our WIP for vacation and you will be entered to win. Have a nice day at a five star luxury resort. And the big insider secrets. Decent ask my good buddy are the people behind that. And now we're coming back to Alex, the man, the myth. Yes. And the legend.
Speaker3:
Is the.
Speaker2:
Legend. Yes, Kevin. Thank you. Relationships is everything. You're absolutely right. Yes. And you know what? Can you tell this guy? He's about relationships. He's about helping the individual. He cares about each person. And that's the kind of people you want in your camp, whether he is if you're his client or if he becomes maybe your your mentor, whatever the case may be. He's the kind of person you want to hang out with and learn from and provide value back to him to, you know, he doesn't know everything. I don't know everything. We all can learn from each other. And you can tell Alex is a curious guy. He knows the value and power of being curious. He's teaching about it. Of course he knows. All right, so enough of Brian blabbing. So this question, Alex, the cool thing about it is there's no such thing as a wrong answer. It doesn't exist. Flat out, in fact, the opposite. It's the only correct answer is yours. Because the answer will be unique to you. That's the only thing that it kind of makes it a little personal. But that's it. It's not like getting dig into your knickers on personal side. So with that, are you ready for the big question?
Speaker3:
Fire away.
Speaker2:
All right. Here we go. Alex Brookman. How do you define success?
Speaker3:
Spending time with my son and not thinking about work. If I if I have a day where I know things are just running smoothly and I can therefore. I'm unwind and spend the day either with my son or gardening or riding a motorcycle. Just those things that. Help you forget everything else and be in the moment. That's success for me.
Speaker2:
And you know what's coming, don't you? Yeah.
Speaker3:
My goodness.
Speaker2:
Ladies and gentlemen, this has been Mr. Alex Brookman on The Mind-Body Business Show. He's an amazing, amazing young man. I appreciate you for taking the time out of your incredibly valuable day, Alex, for sharing your wisdom, your experience, your knowledge with everyone here. And I love the fact that we're keeping this. It's also audio podcast. It was live, but we're also going to hear you're going to be able to impact lives for far into the future just by planting those seeds and sharing your wisdom. So appreciate you, my brother, and we got to get together. You ever come down to the US or I go up north and it sounds like you're like directly above me.
Speaker4:
We all get together and.
Speaker2:
Drink whatever beverage we like a coffee, tea or whatever it happens to be. It doesn't matter to me. As long as we hang out, that would be cool. So if you happen to come down to Southern California and I find out about you and call me, I'm going to be upset, brother, and vice versa. You should be upset, too.
Speaker4:
I will. I will.
Speaker3:
Brian, thank you so much for having me on the show. I truly appreciate the conversation.
Speaker2:
Oh, fantastic. And yeah, thanks so much and appreciate you. That's it, ladies and gentlemen, that's the end of this edition of The Mind Body Business Show. I'm your host, Brian Kelly. We'll be back again next week for another fantastic episode. So be sure to be on the lookout for that. Until then, everyone keep crushing it. Make a difference in someone else's lives. So long and blessings for now. Bye bye, everybody.
Speaker1:
Thank you for tuning in to the Mind Body Business Show Podcast. At WW.
Speaker2:
W the Mind Body Business.
Speaker1:
Show.
My name is Brian Kelly.
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your eJwljk1Lw0AURf9KeAtXsTFJ09ZAkVpFQXAjLcVNGCYv6Zj5YuZNEi397yZ0ey_n3HsBbjShpop-LUIJO4hBaE9Mc6xEDWW2LjZZnhcx8ODJqODR3YpVuloWWQyMcxMmwxzmm8ciXcfQCJR1pZmanY2QOGm7gbnWQ3mB4OQUn4msL5NkGIZFa0wrkVnhF9yopHaix6TPkhn1SdoX790DvZz0aBS3x8NZ-vZnP_6dvovP44fYPzFJW4W1YHfeBMdxW5tBS8PqwzQVAwmS85Mvi1wwGb0F9BS9jhYdRffRTuIYPbuAvFNM6wlojFOMJkLZJVyv_-OzZDI:1naMJh:bSllSLTvRzZEDN0u8eg213uIoxk files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including automated translation, secure transcription and file storage, upload many different filetypes, share transcripts, and easily transcribe your Zoom meetings. Try Sonix for free today.
Alex Brueckmann
Alex built and scaled companies in Europe and Canada, and led client projects across the world. He is a strategy entrepreneur, author, and speaker. His passion lies in helping his clients built profitable businesses rooted in purpose and impact. He particularly helps entrepreneurs close the expensive gaps in their businesses, so that they increase profits and build the life they want to live. Alex has 2 new books in the making. And when he doesn’t work he loves riding motorcycles, gardening, and exploring the outdoors around his home in Maple Ridge, BC, Canada.
Connect with Alex:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including world-class support, automatic transcription software, automated subtitles, collaboration tools, and easily transcribe your Zoom meetings. Try Sonix for free today.