Special Guest Expert - Alexis Haselberger

Special Guest Expert - Alexis Haselberger: Video automatically transcribed by Sonix

Special Guest Expert - Alexis Haselberger: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.

Brian Kelly:
Hey, everybody. Welcome, welcome, welcome to The MIND BODY BUSINESS Show. We have an amazing, amazing show for you tonight. I have an amazing guest. Her name is Alexis Haselberger. She is a productivity expert. And I love the fact that she's coming on because so many businesses require and need her services. Mine included. The beautiful thing is what she does is enables you to be more productive and have less stress so you can live a more free life, an enjoyable life. And we all want that, don't we? Absolutely. There's no doubt. And I'm so excited to bring her on in a moment. But before I do that, real quick, The MIND BODY BUSINESS Show. What is that all about? Well, in my now 55 years on this planet. Well, coming up close to it, I've began focusing on those people that were successful, particularly in the last decade or so. And I started learning what made them successful. You know, what were the what were the intangibles that made them successful? How did they act? What did they do every day on a daily basis? And I learned and found out that it primarily fell into three different areas. Three primary areas that I like to call the three pillars of success. And that would be, of course, you guessed it, mind, body and business mind. That's mindset. Mindset, which means a rock solid, empowered, powerful mindset, flexible in all situations. And that we're talking at the subconscious level. And that's a whole topic in its own right. And then there's body. Body is about taking care of yourself on the outside and the inside. So it's about exercise and it's about proper nutrition. And when I say exercise. It doesn't mean you have to become a champion bodybuilder as a male or a supermodel as a woman at all. It just means move. It means move and exercise on a regular basis. And then when you're eating and drinking to ingest those things that are going to serve you better. And we all know if we're doing that properly or not. And I'm not casting judgment on anybody, believe me. But that's just what I've noticed of successful people. And then there's business. Now, business is multi faceted, multifaceted. There are many things in business that that you must learn the skill sets in order to operate at a peak level of performance in it. And those are things like sales, marketing, team building, systematizing leadership skills. The list goes on and on. And the thing is, if you master just one of these three areas, just one, you will see a profound improvement in your professional life and your personal life. And so if you've not mastered any of the three, I highly recommend you start with mindset. And then also at the same time, there is no excuse not to to go into body at the same time. And we might discuss each of those areas tonight. We may not. It's kind of an organic show. Often we can go into business. We will see. But past shows, we have covered it all. And all you have to do is look back at TheMindBodyBusinessshow.com and look at the past shows, pull down and watch those shows because the value has been immense from people just like the one you're about to meet. Alexis Haselberger. I can't wait to bring her on. I promise. She's coming on very soon. And so with that, one of the things with successful people that I also noticed was that they are voracious readers. And I you know, it hit me right between the forehead or the right, between the eyes on the forehead. At one moment, because I had not read anything. I mean, my entire life I didn't read unless I was told I had to. And finally, I realized I should be. And I began reading about a decade ago voraciously. And I listened to Audible a lot. And so with that, I like to segue into a segment I like to call appropriately Bookmarks.

Announcer:
(Informational screen) Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.

Brian Kelly:
Yes, ReachYourPeakLibrary.com. You see it to the side of me, and by the way, real quick note, if you're watching this, it doesn't matter if you're watching it live or recorded or listening to it. Be sure to get out a pad of paper and a pen and take notes instead of going to another tab on your browser or jumping onto a computer if you're watching on your phone and going to the Web sites and resources that we mentioned during the show. And here's the reason why. And this goes back to the early days of seminars and boot camps, because the magic happens in the room. IN THE ROOM. And I would really hate for you to miss any single word that Alexis has coming up very soon, because it may be that one tidbit of information that could literally transform your life. And I'm not kidding that all here, because I've seen it happen where people would literally leave a room, come back and go, oh, my gosh, what did I just miss? It's like, sorry, it's over with. So don't don't leave the room. Stay with us. Take notes and stay with us. Sounds good. ReachYourPeakLibrary.com. What is that? It is a website. I literally put together with you in mind. You, the entrepreneur, the business person, the one that's trying to improve in their business, because as entrepreneurs, we never stop trying to improve our business no matter what level we're at today either. If we're just starting or already, super successful entrepreneurs have it in their blood to continue to strive to improve. And so what I've done is I've put together a list of books that I personally have read. And so they are vetted by at least one successful person. So you can at least go to a "library", quote unquote, of books that you know or have a very good idea will not be a waste of your time, because not every book I've ever read is on this list. Obviously, only those that had impact on me, either through business or personal or both. A long list, a love. I loved all these books as I see them scrolling up and down. And so that's my point there. It's real short and brief. It's, you know, one of the. You see it on the screen. You know, the number one reason for lack of success is not simply a lack of reading books, but it's also the lack of reading the RIGHT books. So be sure you pick the right ones that will nurture your mind, help your skill set, and also propel you into a much more firm and fit body to go with all that. Sound good? Speaking of success, I think it's time we bring on our very special guest expert. Shall we do that? Yeah, let's do that right now.

Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. "Big league". Qualified.

Brian Kelly:
And there she is, ladies and gentlemen, the one the only Alexis Haselberger. Yes. I'm so excited, so happy that you have agreed to come on the show, Alexis. How are you doing this evening?

Alexis Haselberger:
I'm doing great. Thanks for having me on.

Brian Kelly:
Fantastic! Fantastic! Fantastic hey Right before I jump in and formally introduce you. I want to remind our viewers and our listeners, mostly our viewers who are here watching live that stay until the end and you'll learn how you can win a five night stay. There's the five at a five star luxury resort in Mexico, compliments of our good friends at PowerTexting.com. Write that one down as well. And that will be at the end of the show. We do this every single show. We give away one free vacation state every single time. I kid you not. And I promise you, it is not a lure to get you to sit down and watch 4 hour or 8 hour time share pitch. None of that happens. It is a legitimate, wonderful vacation stay. With that. Let's bring on our guest, Alexis Haselberger is a time management and productivity coach with a background running H.R. and OPS in startups through her coaching and consulting practice. Alexis helps people with big jobs, big lives or both to do more, to stress less and to create the balance. That's right for them. I love that intro. I love that bio. I love that it's so short because we can get into really learning about you.

Brian Kelly:
Alexis. And on that note, what I like to do is when I open the show, each and every time is dig deeper and find out more about what makes you someone like you that's very successful. What makes you tick. And so others can relate be you will be relatable to them and they can go, oh, my gosh, I can do that. So for you, Alexis, and this is very personal for each person, because it's unique to each person because it's something that we're trying to hide. But it's just unique when you get up in the morning, like if you're anything like me, I'm a little groggy when I get up or a lot. And, you know, your body swings around your feet, hit the floor you're starting to come to and the realization starts to come. You're regaining consciousness, so to speak, and you're like, wow, OK. Here comes a day. The drive starts kicking in. The motivation starts kicking in for you. What are those things that start kicking in that really get you motivated to not just start the day, but to sustain you through out the day and each week that you go at it?

Alexis Haselberger:
So it's a great question. I think the very first thing that comes to mind is my kids right? Why are we doing this all? For me it's for my family, for my kids to have a life that I want. And then what motivates me, what sustains me is really the.Two things Right? Part of it is about me.

Alexis Haselberger:
Right. I want to be living a life where I'm using my own time in service of my own goals and value. And the other side of it is that I get excited to talk to my clients to help them do the same. And, you know, I started this business because I found that, you know, I, for whatever reason, was able to not burn out. I was able to be productive in my jobs, get things done, did not work crazy hours and not be super stressed. And I started to think about all the readers and all the techniques that I was using. And I saw that there was a way for me to show other people that they could also have that, that they could accomplish what they wanted to accomplish, but also have a life at the end of the day. And so that's what really keeps me going through spreading that gospel to as many as I can.

Brian Kelly:
And that's what I love about you and other entrepreneurs I've had on this show, is it's always about other people that the drive is very rarely about oneself. You know, when it gets down to it, it is because when you get when you help other people, that's gratifying to you as a person. But the focus is on helping others and helping them to understand and recognize they don't have to have a stressful life because there are techniques are skills that, you know, that you have imparted upon your clients that helped them get past that.

Brian Kelly:
I mean, there who doesn't want that? I mean, if there is somebody out there that doesn't want that, show me who that is. No, I don't want to do that is I don't want anything to know about it. So it's fantastic. And I'm appreciative of what you do because I have had a similar coach that did something in my mind that was similar to what you do. I don't know all the details of what you do yet, but it sounds very similar as we were talking off camera before we started. And I just love what you do because of the result it had for me. It's like what a service that you provide because it is liberating. That's the best word I can come up with. It's liberating. It's like, wait a minute. I used to work my absolute ever living butt off for eight, nine, 10, 12 hours. And get very little done. And now I can get it done in four, five, because just because I changed a few habits and because someone on the outside could look in and tell me, oh, all you have to do is make these little adjustments and they weren't big ones. I'm like, "WOW!". And I got to enjoy time with my wife. More time on one, on one. And the phone was shut off when we're at dinner. It was awesome. So I love what you do and the service you provide for others.

Brian Kelly:
I can just imagine how happy so many people have been by employing your services and how many more will be as a result of your getting out in front of them. You know, it's like this show helping the market. You know, that would be a phenomenal gift for everyone to enable them to get to know you. Now, in the beginning of the show, I mentioned the importance of of reading. And I can only imagine, you know, because of your success, that you're probably also a good reader. And I was just curious, what would you say is your favorite? like your go to book that if you were to say that anybody just starting out or maybe just one that just had a huge impact on you, it doesn't have to be business related, but it really helped you in the personal sphere or the business here that you would say this would be the book I would start with because it really had an impact on me.?

Alexis Haselberger:
So this is going to be a completely off the wall answer to this.

Brian Kelly:
Alright.

Alexis Haselberger:
But I think it would be a"The Stranger by Albert Camus

Alexis Haselberger:
This is the book that had the biggest impact on me when I was in high school. And I think you know just kind of how our musical taste doesn't change. I think our, you know, what affects us when we're younger also still affects us moving forward.And the reason I say this is that, you know, I also studied existentialism in college.

Alexis Haselberger:
And existentialism is what some people find to be an incredibly depressing viewpoint on the world. But I actually think that it's the most fruitful viewpoint that there is because it's saying that we make our own DNA and we get to decide how the life we live impacts us and moves around us. So anything that comes from that sort of an existential mindset is something that is very powerful. And if you haven't read it, I think it's just an interesting book no matter what you get out of it.

Brian Kelly:
I love it. I'm gonna have to look that up. I have not heard of that one. "The Stranger" Fantastic! Yeah. And often when I as soon as I get off the show, like when we're done here, I'll go on my phone to Audible directly and download that book, you know, whatever I get from a previous guest. And that's actually gone quite well. There's one the biology of I have to remember what it is. It's an amazing book, The Biology of Life,Biology of self I forget. It's a really great book. It's so great. I can't remember the title. Right. But there, you know, there's certain books as I read them. Some can actually surpass ones I read in the past. And that's what happened with one. It was like, wow, this one's amazing. And it's in a completely different space, too. You know, it's not direct, it's not business, it's not personal development.

Brian Kelly:
It's just understanding of one's body and how it works at a cellular level. And it's really, really interesting. So,.

Alexis Haselberger:
Yeah, you're right about that too right. It's that I mean, I don't read that many business books, but I read a LOT. Yeah, I've read four books last week, but not that many of them are business books because I think you can grasp things related to your business or anything else from any context

Brian Kelly:
Absolutely. They definitely can compliment and help and assist you in in going forward because business is a relationship. It's a relationship. I mean, people like to separate business from personal lives, right? They're really very similar because you're not going to have a transaction unless you make a personal connection most often unless you're a very avid Internet marketer. But one of the most prolific Internet marketers I know personally today, Tom Antione. He has a very strong personal touch connection as part of his model of his business. Even though it's an automated business, Internet marketing, he is very big on personal outreach and touch and incredible with support. So I think when it comes down to it, it's all about personal relationships. The human beings, how we operate, how can we effectively communicate with each other? Very important. Hugely important when it comes to business and sales and marketing for sure. So amazing. Now, I can only venture to guess you look pretty darn fit to me. How important would you say? You know, we're talking about the mind, now we're going in the body. How important would you say physical fitness is to YOU and why would it be important to you?

Alexis Haselberger:
So I would say it wasn't always as important to me, but not for the last eight years or so. I've been running four to five times a week. So it is pretty important to me now. And I think the reason that it's important to me One, I think, you know, sometimes you have your best thoughts when you're out there, just NOT thinking about anything else Also, you know, it's important for me to be healthy and strong, so that I can live a Long time and that I'm here for my kids. So, you know, it's not as much about looking a certain way as it is about actually having the stamina to keep going and feel good and be able to walk a lot and, you know, not be out of breath at any time and things like that. So I think it's really important and I know that a lot of people get a lot of mental health benefits from it as well. I'm one of those rare people who did not get any endorphins from running. Yet I still do it.

Brian Kelly:
I don't think you're alone in that genre. Because running can be not fun for a lot of people and endorphins. I normally would notice that happening when doing like strength or resistance training or you're lifting weights. Either physical weights or your own body weight where you're actually really contracting your own muscles.

Brian Kelly:
That's when I feel the biggest, you know, endorphin rush. I used to be in the fitness industry as a personal trainer, and you said it perfectly. I mean, you just said it perfectly. You talked about a couple of things. One was having a clear mind. So you're kind of all by yourself. So it's in a way, therapeutic. It's just you and yourself and your thoughts and your body moving and then being around longer. Right? And being more. What did you say? Productive or cognitive? You could concentrate better. All that. And the thing that you did say that was the most powerful for anyone to have a reason to do exercise is not about looking good. That was not. Oh, that is not her number one reason. It wasn't. It's not even on the top. So Alexis gets it. That is exact. So most people, especially guys being one, I know they're out there to look, you know, they're out there to beef up and look great and have a six pack. And, you know, attract the women. And the thing is, if you go in with that as your primary objective, it is so much harder to finish the race. And that is because it takes a long time to sculpt the body. A long time. It depends on the workout regiment, the nutrition. If it didn't take a long time, that would be it would be, you know, everywhere you look to be a bodybuilder walking down the street. It takes a lot of effort and time when you have the right mindset. As Alexis does, toward nutrition, toward the body, that's when you get the results that are going to catapult you, not only in your business life, but in your personal life. Because now her mind is clear. She's got the stress is gone. She's talking about productivity and reducing stress that way. Well, she's doing it already to prime herself to help you to go farther, to reduce stress when she works with you after she's done running. So it's amazing. Great Man! I almost did a backflip of joy right there when you said not about looking good because most of the people do it for two to look good. Right. I'm getting a little I look do I look fat in this dress or guys are saying, man, I can't see my belt anymore. And, you know, stuff like that. Well, those things are good, too, you know, to get healthier. It's just harder to sustain if that's your primary reason. That's what I found in my years of doing a personal training and fitness so that you hit the nail on the head on that one. That's fantastic. And so you've been doing this. You've been doing this productivity coach training for some time now for over a year, over a year, two years.

Alexis Haselberger:
I started this business in January of 2018.

Brian Kelly:
OK.

Alexis Haselberger:
I've been doing this kind of work for 20 years. But I've been doing that on my own.

Brian Kelly:
Gotcha.

Alexis Haselberger:
SPECIFICALLY for a year and a half or more.

Brian Kelly:
OK. So what was it? So whatever you did before, you know, you're working with start ups and that and human resources. I can only imagine what that was like. But I'm sure you learned a lot and that helped catapult you. What was the thing that ignited the spark in you to do this? Just to branch out, to start your own business and do it on your own? What was that?

Alexis Haselberger:
Yeah. So I was always where you know, I worked with startups. Startups are just full of way too much to do and not enough people to do it. And so you've got people kind of burning the candle at both ends, burning out. Always you're trying to get as much as you possibly can, but not really understanding that we need breaks. You know, it actually doesn't helps us to work twelve hours a day. Nobody is concentrating for 12 hours a day. You're maybe getting six hours in there. And so while I was doing OPPS work and HR work, I became kind of the go-to person of, for productivity and more for systems implementation. Always trying to make things easier, more streamlined. So that we have to do less hard work, right? So that we can have more time for ourselves. And so, yeah, I became really good at that. And I started getting a lot of positive feedback in those in those realms. And when the last startup that I worked for when we decided to shut that one down. I realize that not only was the productivity and time management stuff the most fun for me. Because I'm a huge geek about all this stuff and not only was I good at it, but I started to kind of pull it from all sorts of different traditions about different techniques, etc. But also it was the most impactful thing that I've been doing for other people. I was getting a lot of feedback from them that what I had done for them really helped them. And so that's when I kind of decided, you know, I don't really think I want to spend my time anymore working towards somebody else's goals. I think I wanted to spend my time working towards my goals. And my goal was to bring that same kind of piece of being able to accomplish what you want. Being able to spend more time on the things you want to do, less time on the things you don't want to do, and decrease stress and bring that to more people so that more people can experience the kind of life that they want instead of this kind of stressed out rat race that a lot of people are looking at.

Brian Kelly:
Fantastic. And was there any trepidation, fear, doubt going into this? "I'm gonna do this on my own?"

Alexis Haselberger:
Yeah, of course. Right. Look I would have to be lying if I said no. Right. But I think what I did is I gave myself a deadline.

Alexis Haselberger:
I have to be making some money by X date. And if I can prove to myself that I can do that, then I can go out. I also talked to a lot of entrepreneur friends who told me, look, you gotta give it three years. Really? No winning something or not. So I don't know if that's true. I feel like I'm doing pretty well a year and a half in so fingers crossed. But yeah, first there is trepidation. But I also really believed in what I was doing and the techniques that i was doing and I knew that I had helped people in the past it was just a matter of me beefing up my sales skills and marketing skills and things I didn't really have before and getting into an uncomfortable zone of putting yourself out there. Because I think that's that's the key, right? You can sit around all day like making your website, get out there and make yourself uncomfortable by e-mailing all those people who you haven't talked to from high school telling them your new business. You know, you're not going to get you're not going to. You're not going to have people know about you. And how do you get clients? because People know about you. they you know you exist.

Brian Kelly:
Exactly. Well, so many golden nuggets there. I hope everyone's taking notes. My goodness. I love the fact that you were giving the advice to give it three years. I'm glad that that was the advice you were given. It may take longer. Sometimes it's five to 10. Depends on the types of mentoring and coaching you end up getting and then how much passion and drive you personally have. And you have the latter for sure. There's no doubt about that. And you're already on your way. So it's fantastic. It's a wonderful ride. You'll you'll grow and learn and change over time. That's a beautiful thing. You also talked about getting out of your comfort zone, which is PARAMOUNT. So it sounds like you've gotten some coaching somewhere, whether through books or through people, because that is a key. That was one of the keys to always going farther in your business to growing is to get out of your comfort zone on a regular basis, not just once here and there, but continually because it's like a ship in the water. If, you know, if you don't move, if you're not moving and you're a sail ship, well, can you change the direction that you're traveling? If it's not moving in the water? No, the oars in the water but there's nothing moving around it to make it turn. The only way you can turn and correct course is if you are moving. So take that step. Go out and get uncomfortable and you might start off pointing in the wrong direction. But because you are moving, you can actually steer it and change the direction and keep refining where you aim that ship until you start aiming right down the middle of where you know it should be. The other thing you said that's really important for people to understand is you didn't just come up with an idea and then go, "I love this idea because I came up with it. I'm going to go make a business out of it." Instead, you had something that has already shown and proven to be effective AND more importantly, the market, ie. the people telling you about it told you they wanted it, right. So many people want to you know, we all have great ideas. Every one of us, every human on the planet. And, you know, we think it's the greatest thing since sliced bread. And we put it on the market and we hear crickets. It's because we need to find out if the market is open to it. If they're ready for it. If our messaging is proper to bring them in, to get interested in it. If it's a proven market and it's something if you're doing something that people want, then you're way ahead of the game. And so many people just throw these things out there. I'm gonna do this new app. What does it do? Oh, it does. X, Y, Z. So does anybody say they'd like it? Oh, my buddy thinks it's a great idea. Like, would he buy it? I don't know about that. You know, you got to you got to test the market first and you've done that. So kudos to you. Fantastic. You're on a great, great path already. And I know that, you know, being a entrepreneur solopreneur for an hour, that, you know, it's real easy, right? Everything's easy. It takes no no effort. Piece of cake, it's all just autopilot. Right?

Alexis Haselberger:
Yeah. Super easy.

Brian Kelly:
So if you were to if you were to quantify it, you know, if you were to write down, if you were to think back how many hours a day and maybe I should rephrase that. How many hours a day AND NIGHT maybe. Do you work on your business right now?

Alexis Haselberger:
So I know the exact answer to this because I track my time for, you know, a couple months about every year just to see how I'm doing on things. So I last tracked a couple of months ago and I was working about 35 hours a week, actually.

Alexis Haselberger:
Wow! Not bad!

Alexis Haselberger:
Now, that doesn't mean that there aren't some days where, you know, I'm putting in 14 hours because I got a big deadline or a big workshop I'm doing for a company and I need to fill out that day. But on the whole, I'm I'm really not working more than a forty hour week.

Brian Kelly:
You know, it's almost like you're like a product of a product or something, huh?

Alexis Haselberger:
Kinda right? I mean I don't teach anybody anything I don't do myself if it doesn't work for me.

Brian Kelly:
Oh, thank you so much for saying that. And please, everyone listening. Write that down. How many goodness sakes I can count. I can think of so many. One in particular that looked me in the eye. I remember this one person. I'm not going to name any names or anything or give it away, but because I'm not here to tear people down.

Brian Kelly:
But just for an example, one person I thought highly of, really highly of, and that person just finished a segment on stage talking about different incredible things. And I remember at one point I was able to have a chat with this individual. And I asked I said, hey, that one thing that you talked about at this time and you know, I'm not going to talk about the details of it. I said, so tell me, how exactly do you go about doing that? And the response was, "oh, me? Yeah, well, I don't actually do that. I just think it's good for other people. They should do it." I'm like, are you kidding me?

Brian Kelly:
And that was the beginning of the end of my praising and following this individual, because right away there was a there was a disconnect, a value disconnect between he and I thought, oh, my goodness, this is not right. Thank you for saying that you are a product of a product you practice what you preach. And I hope everyone listening. If you haven't started, start that way. If you have started and you're not doing that, stop what you're doing and do it with integrity and only promote and teach those things you yourself either are doing now or you have successfully done in the past because you can't be doing absolutely everything at the same time every single day. Right. But or it could be someone very near and dear to you that, you know, with all every fiber in your being that they use that technique successfully as well. But beyond that, I would say don't even don't even promote it if you're not a product of the product. So thank you. I love this.

Alexis Haselberger:
It's actually a really good point to bring up about other people because in productivity, not everything that works for me is going to work for you. And not everything that works for one of my clients is going to work for me. But I definitely never tell anyone to try something that I don't know that for a fact has worked for "people" you know, or someone out there. Right?

Brian Kelly:
That's that's great. Yeah, and that's true. Different people have different responses to different stimulus going through a net that has an a big part to do with their personalities and that that could take us down a whole another path. And I could talk all night. And this is about you, not me. So you are a family woman. You have two amazing young men in your life. And then a third who's. Well, he's a young man, I'm sure, too. But he's your husband. How has it so you've made this shift almost two years ago?

Brian Kelly:
It's a year and a half plus. How is being an entrepreneur is making that shift? How does that have an impact on your family, on your personal life? If it has it all?

Alexis Haselberger:
Yeah. I mean, I think actually I am working a little bit more than I do because for a long time I worked 30 hours a week. I'm working a little bit more.

Alexis Haselberger:
But I think what has been really nice about it is that I've had the ability to show my kids what it looks like to build something, and my husband has a start up too and he shows that also, but It's nice to be able to show your kids that there are other paths, you know, they've seen us working for other people. They've also seen us working for ourselves. And so they have additional models of what a successful life looks like and what kind of work it takes to make it happen.

Brian Kelly:
Oh, so they're living, learning great life lessons by nothing more than your example, which is phenomenal. This my gosh, I think we were separated at birth. I think you're "My sister by another mr." Because we have so many things in common. It's amazing. I I came up and cut my teeth in the corporate world as well and didn't know about this. This wonderful world of entrepreneurship. I just thought there was something wrong with me because I hated working for anyone else. I hated doing things that I was being told to do no matter what it was. Then I really hated being told when to do them and when they were due. Then I even more hated when they were telling me how to do them. I'm like, come on! I'm not a robot. And so then I learned about this thing and my eyes were open about entrepreneurship. And I've been going "gangbusters" since. And the same exact thought process went through my mind. Alexis, which was now my kids have the ability to understand there is more to their choices and whichever way they choose I am perfectly fine with. I just want them to know there is this other world out there and for me, it's an amazing, glorious world. For them it may not be. And that's okay, but at least they know. I didn't even know my eyes were shut. I didn't know. And that's not a fault of my parents. They only knew what they knew. They loved us. They did everything they could. So thank you for bringing that up, because, you know, some would say, well, you know, I have less time to work on my build my family and go through the negative. And you went straight to. Well, actually, this is helping my kids. It's like phenomenal. I love it.

Alexis Haselberger:
Right. Like, I wouldn't be doing something I felt was doing the opposite.

Brian Kelly:
Yeah, that could be different for different people. Others, you know, have the best intentions and they say, well, for a little bit, I'll allow it knowing that I'm gonna give it this much time until it succeeds. But going in that way right away, it's obvious now to me and probably everyone listening that you knew you loved what you were about to go into and that you knew and you had a very good confidence that you were gonna succeed at it very quickly. And that's again, because you had already tested the marketplace, whether you meant to or not, you already had done that. And that's a beautiful thing. You are one of a rare individual in the entrepreneur space and a phenomenal oh, gosh. This is a blessing for you to have that already going in. So. And then what you do. I just love the fact. I mean, talk about something that is serving in nature. I can't think of many things that aren't as "serving in nature" as what you do, because I've experienced it. Had I not experienced that? I wouldn't know what I'm talking about right now, but I do. And it's a game changer. I think we're talking off camera and I was talking about how I'd work my butt off for hours and hours and hours, like 10, 15, 12 hours a day and then got a productivity coach like you. And then when I was done, I was getting everything done in four hours and had the rest of the day to be with my wife. And my kids and like, this is amazing. Or I could spend that extra time working more. But he he was smart, said, don't. stop.

Alexis Haselberger:
Set your boundaries. Right? And I think, you know what you said to you about people who go into entrepreneurship and things like, well, I'm going to do this for a while. You're setting your boundaries from the get-go. Right. And if you don't set them then, you're not going to somehow pull back later.

Brian Kelly:
Yeah, absolutely. You're right. I mean, that's exactly. Very down the same path that my coach told me, was he basically like just basically looked at my-he said, what do you do every day? And he wrote it all down. He goes, OK, next talk I'm going to help you. And he was blown away. He's like, I've never seen anybody work as much as you do, Brian. You're crazy he didn't say you're crazy. You just said, I've never met anyone in my life that puts so much into every day that you do. And I didn't know if that was a good thing or not. You know, when he said that. But what I want to ask you, I'm very curious now that you are going through you have clients that you're helping, you've done it before in the corporate world. What do you what are you finding? Are there any common things that are keeping your clients from before they meet you, from being as productive as they can be? Are you noticing any kind of pattern developing or are they all different and unique?

Alexis Haselberger:
I mean, yes. And yes, right? I mean they're clearly thematic.

Alexis Haselberger:
Right. I think a huge thing that that many people are dealing with. When I started working with people and I would say that most of my clients are very successful people, they have, they are you know, engineers, doctors, lawyers, working parents of any stripe. There are people who have had success. Right. So there are people who are by all means are productive, but maybe they're a little too stressed out or they're working too many hours, etc.. One thing I find pretty commonly is that people are trying to use their memory to do all this stuff? Right. They're not using an external system they're not using a task app, they're not making a to-do list. They're trying to keep it all on their head. And it is really hard for us to prioritize and to even see what we're getting through and what we're not getting to when it's in our hear. That's a big one. And then then there's like some external thing that i feel like most people are dealing with. And one of them, at least for people in management roles is too many meetings and not only too many meetings but meetings that aren't serving them, that arent of value, that they're just showing up at for free time because they're expecxted to be there. And then also just the onslaught of mountain messaging and all of the notifications and the things and all of that stuff that kind of like plagues us all day long. One of my favorite but also the most horrifying statistic is that a study showed a few years ago that when we get interrupted, when we get distracted from something so whether that's the thing going on on our phone or even when we just interrupt ourselves by going to check our email when we're in the middle of writing a document, it takes us on average twenty-three minutes, not seconds, twenty-three minutes to regain focus on what we were doing. And so if you think about how many times a day we're interrupted or distracted and we do that math. You can see why people feel like they're going, going, going, going, going all day long, and yet they get to the end of the day and nothing's crossed off the list.

Brian Kelly:
Ouch.! Twenty three minutes! That that does actually ring true with me. You know, I was thinking about that when you said it. man it does it knocks you for a loop, especially if you're deeply into something that requires a rhythm to continue to then complete. Oh, my gosh. So much of what I do is technical. This hits me personally perfectly. You know, I'll be in the middle of updating one of my automation and there. Some of them can be complex, you know, in the middle. And then I get a notification or I left my e-mail open and I see it out of the corner of my eye like and then I go off to it and I look down like, oh, my God, I just lost an hour. What happened?

Alexis Haselberger:
Right. Right. Or when you go on your phone to check something and somehow within an hour you didn't even check the thing you meant to check but you're completely up to date on Facebook or Reddit.

Brian Kelly:
So true. And so do you. I don't know if you do. Do you do you recommend any kind of tools or anything like help people with those types of interruptions, like maybe set aside certain times during the day to say this is the way you shut all that off and then you could focus and then you're you're OK and you're approved to turn them back on after do you do something like that.

Alexis Haselberger:
I tell everybody turn off ALL of the notifications. All of them. The one's on your desktop. The ones on your phone or e-mail or slap. All of them Turn them all off.

Alexis Haselberger:
Because and it's not that, you know, you can check your e-mail every 15 minutes if you want to, but you want to be making the decision.

Alexis Haselberger:
You want to be checking e-mail, social media, whatever it is that you're checking that you're getting notifications for. You want to be doing that on your own schedule instead of because somebody else decided to send you a message. Because they're not thinking when they send you that message about you and your work flow Right. They're just getting it out there. And so, you know, in an ideal world, I think checking and processing e-mail maybe two to three times a day is great and processing it down to zero every time you go in there. That's something that I help a lot of my clients get to. But it's something that, you know, takes work. Right. A lot of the stuff that I teach is simple, but it's not easy.

Alexis Haselberger:
Right? Everything takes work to get there. But turning off those notifications so that you can take back control of the technology instead of it controlling you. I think it's really important. First step.

Brian Kelly:
I think that's sound sound advice as well. I got an interesting thought. A question to ask you, I'm sure. I would imagine it's come across once before at least. So I'm looking to become more productive and get more time in my day, Alexis. So wait a minute. You're telling me I have to now spend more time WITH YOU, the time that I don't have in my day to free up more time. How is that going to work? Right.

Alexis Haselberger:
You're right. A lot of people who come to me say weait but I don't even have time for this. Right? like I need this but I don't have time for it and something that I can always assure everyone is that the time that they spend with me is going- they're going to get that back and say,.

Brian Kelly:
There you go.

Alexis Haselberger:
The stat out there I think that says that for every one minute of planning, you save 10 minutes an execution.

Alexis Haselberger:
And I think that really, you know, that that has so many three lines to, you know, all sorts of areas of our life. Right. So it's not just about planning our days. It's also about planning what we're going to spend time on. It's about learning the techniques that are going to help us to gain hours back later. And sometimes, like a lot of things, it gets messier before it gets cleaner. Right? You know, it can feel hard for about. You know, the four months or so that someone may be in my program working with me. But by the end of it, the thing that almost every single person says is "I feel in control", which is, you know, maybe they're not even working less hours. Hopefully they are, but maybe they're not. But they all say, I feel in control now.

Brian Kelly:
Yeah, it makes sense. It's it's kind of like I think about, you know what, if you're remodeling a kitchen, you know, you're going to improve the kitchen. But to do that, you need to tear a lot of things down and make a big mess. Not saying that you're making a mess with these clients, but you have to kind of go back where before it and go forward. And the beautiful thing is, when you're done, though, you look bango, man, the whole thing was worth it, because now I have this incredible smart kitchen now with all these automation and I get more done on my kitchen than I used to. I just thought that metaphor, that was pretty fun. But I think it sounds similar to something like that. And I get it because I've been through the process. It's like, you know, you might have to take them through some uncomfortable situations because what you're doing is you're changing their habits. You're recommending they change their life because they're changing their habits. And many people are like "I don't want to do that." But all you need to do is understand and recognize that Alexis gets you the RESULTS you're after. So whatever it takes to get those results, all you need to do is say, yes. How do I do that? Where do I start? Show me the way.

Alexis Haselberger:
Right. Right. And we experiment. We try a lot of things. Not everything works. Right. And then habits. You talk about habits, which is really important. Habits take time. You're not going to overnight say, oh, I'm going to just change this behavior and then the next day that behavior is changed. We all know that I wouldn't have a job.

Alexis Haselberger:
You wouldn't have a job. No personal trainer would have a job if it worked like that. Right. And so it takes it takes work. You have to be committed to it.

Alexis Haselberger:
But what you get out of it at the end is so valuable because it lasts for the rest of your life.

Brian Kelly:
So there you have it, a service that is provided that lasts your entire life, not just, you know, you have to keep coming to me and paying me for months on end and you can if you want, if you need to have the you know, we could go off track on occasion. And the beautiful thing is there's someone THERE like Alexis who is our COACH to catch us if we're falling and say, OK, I'll help you get back on the track. And so but the beautiful thing is, you know, you're going to set them on the right path. They won't need your services for ever afterward. But they know that you're there in case they do.

Brian Kelly:
And that's an amazing thing, to have that comfort zone to know that they can come back and if they do get off track at that time. So you have gone through both sides. You've worked for someone else. And now for almost two years, you have been an entrepreneur. What do you feel now that you've been through this experience is the major difference between being an entrepreneur and those who work for someone else. What is that to you? What's the difference?

Alexis Haselberger:
Well, I think.

Alexis Haselberger:
Well, I I think I would say it this way. I used to say I would never be an entrepreneur because you have to have the risk tolerance for it. I'm a very risk averse person. And I actually still think that the primary thing that divides people who want to start a business from people who don't is that level risk tolerant.I think You have to you have to be willing to know that it might not work out. You certainly hope it will. And you're going to do everything you can in your power to make it work. But there is that level of risk tolerance. And I don't know why she didn't need to make me a little bit more able to see the value in that risk. But I do think risk tolerance is a big one. And then the other one, I think is optimism. I mean, I think you have to - every entrepreneur I've ever worked with,you know in the business or consulting or anything else. And including myself, you have to believe in what you're doing and believe it's going to make a difference and believe it's going to succeed. There's no room for pessimism. I don't think in running a business for yourself. You know, if YOU don't the person who's baby this business is if you don't believe in your heart of hearts that it's going to work. It's not. So I think it's like that level of optimism where, you know, when you working for someone else. You know, a lot of times you're not feeling great about the company you're working for, the people you're working with. You know, it's just not not a super optimistic environment all the time but going into business for yourself you have to have that optimism.

Brian Kelly:
And that's absolutely true. And that's one of the things that was like a big, massive loving magnet that sucked me into entrepreneurship was as I went to seminars and networking events and I went through the doors and I looked around, talked to people like, my gosh, you guys are different. You're always like can do versus can't do in the corporate world, which I was so familiar with. I was like, oh, but we've always done it that way. You know, in the corporate world. So there's no way we're gonna change that. Like, why not? And then you go to an entrepreneur event and it's exact opposite. In fact, one of the most positive people I ever met on the planet is watching us right now on Instagram. Jason Nast who is the founder of Power Texting, our sponsor for PowerTexting.com. And I I kid you not. He was one of the first guys I met as I began my walk in entrepreneurship many years ago. And I just and I told him this. I said, you're the most positive person I think I've ever met. I I can't think of anyone else I've ever met that's more positive than you. And then that that really rubbed off on me and it took time. But I became that positive person. I don't know if I'm as positive as he is to this day, but I'm way more than I used to be.

Brian Kelly:
And you're right. Optimism is key and and belief. Like you say, belief in what you're doing is going to work and that you're in it. You're in it. Like all I'm all in it. And then risk that's inherent to entrepreneurship, you know, risk is inherent to it. Entrepreneurs take risks. And God bless us entrepreneurs for taking risks, because without those, there would be no businesses for employees to work at. Period. End of story. So it does take a different mentality, a different view on life. And it takes some getting out of a comfort zone, doesn't it? Alexis? Because when you're not used to doing that and you know, if you're corporate, you're used to being told what to do, when to do and how to do it. You have no you have to worry about and you're never you're rarely optimistic, are you? Because everyone's at the watercooler complaining about their day that they're not getting paid enough and that they're going to another meeting that's wasting their life. So I agree with you on the meetings, too. By the way. Big time. My goodness. So given all that, if you were to if you were to think of one thing about being entrepreneur that you love the most. What is your absolute favorite thing about being an entrepreneur, about making that switch and now doing that full time?

Alexis Haselberger:
For me, the absolute best thing is.

Alexis Haselberger:
I only do things I WANT to do. nobody is there telling me I have to do. You know I've had a lot of great jobs and I've worked for a lot of great people. But at the end of the day, I was not always doing things that I wanted to do. I was doing things that sometimes I didn't even think were the best things to do right. Because I had different ideas. But when you're not the boss, you don't always get to make those decisions. And, you know, I worked in a lot of great places where I did have a lot of agency.

Alexis Haselberger:
But there's a HUGE difference between getting up on Monday morning and knowing that all the things that you're about to do are things that you decided to do yourself. Versus coming in on a Monday morning and knowing that MOST of the things are going to be serving other peoples purposes.

Brian Kelly:
Oh, yeah, definitely big time on that one. And you know, the commute is a bit better, isn't it?

Alexis Haselberger:
I was lucky enough to work from home for the last six years before I opened my business.

Brian Kelly:
That's nice.

Alexis Haselberger:
I got used to this commute I'll say.

Brian Kelly:
You know, that's interesting. You bring up the fact that you get to do it. You know what you want to do when you want to do it. And that's always a huge attraction factor to those who are looking at branching out on their own. And I remember this so vividly. I used to I used to go to seminars and networking events like boot camps that were entrepreneur base, business base. I mean, a lot. I was a junkie in a good sense. And I just remember there were there were so many times I would develop a relationship with someone who would then be the primary speaker at the next one said, hey, man, you should come out. Okay, cool. When is it? It's it's on this date on this month that I looked it up. And I know that's Wednesday, Thursday, Friday, bro. I can't do that. So why not? Oh, man, I have to say it. I work. I have a full time job. Oh, I'm sorry to hear that. And they'd give you that look. I'm like, I don't like seeing this anymore. I know. I got to the point where I never said I had a corporate job. I didn't want anybody to know. It was like a blessing to have the money coming in.

Brian Kelly:
But it was a curse because I couldn't establish a deeper relationship with those I wanted to because it was holding me back, because they are doing things on days where, well, when normal people are working. And I miss so many opportunities. I remember Jason who's on right now. He's still talking. He says, "yeah! we love you" on Instagram. And I appreciate that, Jason. And I know on Instagram, if you're watching, The View is very different. It's very narrow, but at least you can hear us. And that's the important part for now. Fairly new technology on Instagram, live streaming. But it's so important to know that you have choice. I think that's the beautiful thing. And that's what I always I would watch these people and see the freedom they had by what they were saying, you know, listening to them. Yeah. Tomorrow, I'm gonna head off to New York and I'm like, wait, what? Tomorrow's Wednesday. How do you. Oh, yeah. You don't have to report to anybody. You know, back then I was just like, oh, I so envy what you do, not knowing what it took for them to get where they were at all. But at the time, just that's what I want. I want. I want.

I want that Kool-Aid. I want what they're drinking. So I totally get that. When you say to be optimistic, you know, you have to be optimistic and go forward and be like it. You could not succeed if you're pessimistic. It isn't gonna work. It isn't going to work. That's mindset right there. So work on your mindset. And I did that. I actually utilized something called NLP neuro linguistic programming. That's what I learned many years ago. I became certified in it. That is the one thing that transformed my life. And I don't say that about anything else. I'm not a dramatic, dramatic person. But that helped me to write that negativity ship and man, what a world it is. When you have changed into that, it's an amazing world. I love it. As an entrepreneur. So you're you're going out, you're looking for clients. You're also I would imagine you're you're recognizing what works and what doesn't. As you're going through, you know, these sessions with your clients and taking note. How do you generate new ideas like brand new ideas that just bubble up and say, you know what, I can do this and enhance my business going forward or maybe enhance my marketing? How do you generate new ideas going forward?

Alexis Haselberger:
We I mean, I mentioned before, I can't tell you the number of times I've been out on a run stop for 10 seconds so that I could write down an idea that I had. Right? I think I definitely make sure to have a couple of groups of other entrepreneurs and I meet with them on a regular basis. And that sparks a lot of ideas. We hear about something. Somebody's doing that's worked and You think, Oh I could try that see if that will work for me. reading, you know, reading a lot of books. I read a LOT and I feel like I will often have a thought of like oh, you know, I'm not even I'm reading a novel or something. But I'll still be like, oh, that's interesting. Like, I wonder how I could integrate that? So I think that ideas are all around that. And the important thing is that. We actually collect them to keep track of them and then have them away. Right. I me, I keep track of all of the ideas about things that I'm maybe not going to prioritize tomorrow, but then I will figure out a good idea, I might want to do it sometime, on a quarterly basis. I comb through all of that and decide what I'm actually going to do the next quarter.

Brian Kelly:
Oh, wow, and I'm sure I'm seeing the brilliance of you and the productivity coach big time right here, because that's the key. Like you said in the beginning, that one of the biggest issues that most people have when it comes to lack of productivity is they are relying on their memory too much. And you just said it. I mean, literally, you're running and you're stopping to record and document the idea.

Brian Kelly:
Very important and very powerful tip right there, meeting with other entrepreneurs. That is a huge one. Some would call those masterminds. Depends on how it's how it's organized and how it's run. That is by far. That's one of the biggest because it's great to have the input of others. Oh, it's so great to have the input of others. Just I kid you, not just the other day I was talking to my good friend as we speak of him. Jason Nast, we talk often and he gave me some great ideas on ways to tweak this very show. This very show. And I did make those tweaks already because of someone else's vantage point. Right.We can get so in our business that we can't see above and over and what others see to help improve and to have other people come in. That's phenomenal. That's phenomenal. Let's see. I'm looking at my notes because. Yes. So if you're watching right now or listening and you can see this, which you can't if you're listening on podcasts, but I'm the host of the show and I'm taking notes. So what's your excuse if you're not? Fantastic. My goodness. Here's a cool one. Now, if you were if you were the person, let's step back in now. Alexis is the host of the show.

Brian Kelly:
And you're now able to ask any question you wanted. And the person on the other side is also Alexis. What question would you ask of yourself? And then as the guest, Alexis, how would you then answer that question? How would you respond?

Alexis Haselberger:
Yeah. So I guess the question that I would ask, what types of things or what things to date in your business did you do to late? Right not maybe made a mistake on But what did you wait too long to do? And you know, again, my business has only been open for a couple of years. So I of course have many things that I actually should have done. But I think one of those things was I really tried to sort of perfect the language around reaching out to people. I kind of waited to reach out for a little bit longer than I maybe should have. Maybe only a month or two. But I think, you know, the sooner that you can tell people what you're doing and get yourself out there so that people can even start making connections. Like "Oh I know Alexis is doing productivity." "Oh, I have this friend over here that said they were really stressed out." The more connections you can make more quickly, the more your network grows, the more people find out about you. So I would say, you know, over the past several months, I've done more and more of putting myself out there. And that just generates all these seeds that you have no idea which ones will grow. And so I would say I should have done that sooner.

Brian Kelly:
And the good news. And so there's a couple thing there's some great takeaways from this. One is I always say this, especially I did with my fitness clients. So let's say one of the exercises was something as simple as push ups.

Brian Kelly:
And that's the. The program was calling for 10, do 10 and the client did it and could only do four. And the thing is that they they did those four. And we're trying with all their might to do number five. And what does the client do? Just like any of us would do is they start mentally kicking themself in the butt for not doing 10. And what I always say is I give you the right I give you permission not to kick yourself in the butt.

Brian Kelly:
And rather pat yourself on the back for the reps. You DID do. Right. And so you're learning as you're going and improving along the way, because the next time they built up a little bit more strength, they might do five the next time, maybe six. The next time, they might fall back to five. It just it's a little bit of an ebb and flow. But knowing that's OK. It's OK. Just let it go and keep moving forward. And I love that, you know, where you talked about, you were trying to perfect your message. And this is a great message. I'm glad you brought that up. It's not really procrastination. It's it's just there's a there's an acronym and it's misspelled. I know many of you are looking to go, that's wrong, Brian, but it's B.E.I.G.E, which means Better Is the Enemy of Good Enough. And often times we as humans want to be perfect and we spend more time trying to perfect something than just going and doing it. And that's called being an action taker and you have become that, you know, now that you've gotten over that and many people might still be hung up in what you are doing.

Brian Kelly:
That's why this is so great that you're sharing this, Alexis, because you're helping an untold number of people to know that they can break through it. And it's better to make more mistakes faster than it is to wait and try to perfect it and get it. You're never gonna be right the first time. Let me say that again, you will NEVER be right the first time. So get it over with. Do it and find out from real life experience. That is the response you get. That tells you how to refine it and do it again. Quickly, do it again, quickly. Fail many times so you can succeed that one time much quicker than if you were to spend a month or two perfecting your message and then starting that process. And so that was valuable. Very valuable. Thank you, Alexis. Fantastic. I've been through that. I mean, every entrepreneur who started from the beginning has been through that very, very thing where we're trying to be too perfect out of the shoot because we don't want to be wrong. We're human. Right. I'm not gonna be wrong. That's my ego. Come on.

Alexis Haselberger:
And I think obviously, some of it's a little bit about fear right? it's like

Brian Kelly:
Yeah.

Alexis Haselberger:
Now then, that's that. It's real. Right. But it's like you have to go without fear and just get it out. You're right. It's never going to be perfect.

Brian Kelly:
Exactly.

Alexis Haselberger:
And it's not gonna be perfect on the 100th time either

Brian Kelly:
You're right. In fact, it will never be perfect, will it? But will it be better? Absolutely. Very much. Very possible. Maybe not. Every single change you make will make it better. But the trend line will be, yes, you'll get better. That's why we do it. It's called practice and you just continually do it. Another thing is to get a coach or mentor. If you're writing say if you're crafting a message that's a marketing message, you may want to look into someone who's very prolific at copywriting and they know the right ways to assemble the language and the right steps and what to say. First paragraph second. That would be very beneficial. It saves you time. Delegate, outsource as much as you can as SOON as you can. I learned that the hard way myself as well. And now I have five people helping me and my team. And it's like a godsend. I am. I'm like, wow, how did I do this without them? And now you can do so much more. That's the point to that. You can scale. Fantastic. So I do have one final question. I love to ask every one of my guests, and it's a wonderful question. And it's it can get a little deep, but it doesn't have to. And it's just interesting because every one of my past guests have answered this question and I've always been very intrigued by the answers I've gotten. But before we do that, I would be remiss if I didn't remind everyone and give them HOW they can now enter to WIN that five night stay at that five star luxury resort in Mexico, compliments of PowerTexting.com. So just for a brief moment, just for a brief moment, you have our permission to pull out your phone so you can enter by doing what you see on the screen right now. And that is first type in the phone number (661) 535-1624. And then down on that little message area where you would normally type your message to text your buddy, your spouse, your significant other type in the word PEAK - P-E-A-K- and then tap that little that little symbol. It means send that sends out the text. So go ahead type in the number (661) 535-1624 and then put in the word PEAK in the message area - P-E-A-K - and hit send and you will be entered to win. We give away a vacation, stay every single show. And again, this is sponsored by our wonderful friends at PowerTexting.com Jason Nast And Rhonda, they do a phenomenal job. This is using their very system. When you do this, when you text the word peak, you are using PowerTexting.com. So I highly recommend you check them out as well. All right. Back to the woman of the Hour. So to demystify this a little bit. Alexis, the thing is about this question, just so you're aware, there is absolutely no such thing as a wrong answer. It's impossible. There cannot be one. The reason is, is it's a personal question. It's not, again, digging into your personal life. It's it's something that is a personal you'll have a personal response. It's unique to you again. In fact, just the opposite is the truth is the only correct answer is your answer, because it's unique to you. So now that you can just shrug off any like, OK, now I can relax. Well, when I ask this question, you may get it. You may have the answer right there. It may happen. I've seen both. Or it may is like, wow, I don't know. I mean, I need a second. Either way is fine. And so not only is there no wrong answer, there's no wrong way to answer the question. If that makes sense alright with all that. Alexis, are you ready for this question? All right, Alexis Haselberger How do you define success?

Alexis Haselberger:
I think that success for ME is being sure at the end of the day that I did- that I spent my time in a way that is one hundred percent important with my own goals and my value for making sure that what I'm doing, what I'm spending my time on, what I'm doing with, you know, who I'm talking to, all of the things that are going on in my life that I'm doing that in accordance with my goals and values I think that's important.

Brian Kelly:
mmm. mmm mmm mmmm and here's another wonderful observation. So here here's a couple more, actually. One is no two people on this show YET. I sure I'm sure it's going to happen. But no two people have answered it the exact same way. And still, that is the case after yours.

Brian Kelly:
And then the second is none of them have made that thing, you know, success. It's never been a focus on money.

Brian Kelly:
You know, it's not just, "ah you know, want to get my first two mil, then I'll be successful." It's never that. It's always something more deep, more personal, because if you think about it and many have, what does money do for us? It gets us the results we're looking for, which is freedom of time. Freedom to do what we want when we want it. But it's not money that's the success. It's what we do to get there. Like you were just saying and yours is, you know, the certainty at the end of the day. Right. Certainty that you spent the day 100 percent congruent with your own values, that you've done everything in alignment with what you knew you wanted to accomplish. And that's awesome, because everyone's definition of success is different. And that's what I'm finding so mindblowing. It's so great.

Brian Kelly:
I'm literally going to compile a book with these responses and yours will be included. I'll reach out for to make sure I have your permission before once we get some more in the queue. But thank you so much. What a phenomenal response. What a phenomenal evening. Thank you for coming on and spending an hour with me. You're in San Francisco area. I'm down south near L.A. so we're on the same time zone. That's a good thing. So it's not brutally late for you.

Brian Kelly:
Are there any? Oh, one more thing.

Brian Kelly:
I almost forgot you have a gift to offer as well. And that is what I would like to do is basically hand it over to you, if you don't mind. And you can describe to people what it is you're your giving to them and how do they acquire it. And I'll bring up your Web site as you do that, if that's OK with you.

Alexis Haselberger:
Sure.

Brian Kelly:
Absolutely.

Alexis Haselberger:
Thanks so much for having me on it was a lot of fun chatting with you today. And so I'd like to offer to your listeners is a free consultation.So if you have heard us talking today and but, you know, I would like a little bit more of my life. I'd like to be able to accomplish what I want to and not sacrifice my personal life. If that sounds good to you, if you want to leave work at work at home, if you want to know that you're also spending your time in accordance with your own values, which may be very different from mine, I would like to talk to you and offer you a free consultation it's about 45 minutes. And it's just a chance for you to get clarity on where you are and to see if there is any way that it would be helpful for us to work together. So everyone, you know who takes me up on this offer we don't always end up working together, but I always make sure that you get some value out of the time.

Brian Kelly:
I love it, so that means there's no hard sell you can tell right away. And so I'm highlighting the button there, schedule a free consultation. And for you to get to this Web site, simply go to Alexis. That's A-L-E-X-I-S HASELBERGER - H-A-S-E-L-B-E-R-G-E-R - .COM

Brian Kelly:
And you can just go to the website, The MIND BODY BUSINESS Show. You'll see her name there. Under past shows, you'll see Alexis just look for Alexis type in her name. AlexisHaselberger.com or you can click on the little looks like a WordPress icon beneath her in that past shows area and they'll take you straight there and you'll get a free consultation. You see it right there. It's it's flashing again. I don't Know how that does that right on cue? That's amazing. I'm just kidding. I'm playing with my mouse here. And the other thing, as you mentioned, maybe a coupon code for something if they do take you up on going forward and working with you.

Alexis Haselberger:
Yeah. So if anybody had any list notes here,if we have a consultation call. We decided it's right.A right fit to work together. And you mentioned The MIND BODY BUSINESS Show. I'll give you 10 percent discount on any of my services.

Brian Kelly:
What?!?!

Brian Kelly:
So. All right. So forty five minutes of free consultation time. That will not end up in a hard sell. You'll know if you're a fit. She'll know if you're fit and you'll come to come to join then. And then she's going to say and when you decide, yes, I'll give you another 10 percent off. So that's amazing. I so appreciate that, Alexis, and I appreciate what you do specifically and especially one way for people to contact you. If they want to have a chat with you, maybe send you an email to get some upfront information or just to reach out and say hi. Would you say the best way would be go to your Web site for that?

Alexis Haselberger:
Right. You see that little hamburger icon right up in the top left of my Website there? you'll see contact right there. And that will give you every modality to contact me. my phone number, my e-mail address, a forum on the Web site. To subscribe to my newsletter. All those things it's all there.

Brian Kelly:
Perfect. So they have choices. That's nice. Fantastic. Oh, I love it. I love it. And I totally, totally recommend everybody who is stressing out at any point in their life during their day working too hard. Go for that. Get the 45 minute free consultation. No obligation, not a hard sell. But if you are a fit, definitely consider going forward with her and her services. I have done this with a previous productivity coach and it was phenomenal. Again, it saved me a ton. I got more done in less time. I figured there's no way nobody could help me to get more done in less time because I was one of the guys that was working like a maniac figuring I can't cram anymore into what I got. But it worked. It happens. And that's what Alexis does. And so definitely reach out to her. Do it for yourself. But if that's not enough reason, do it for those closest to you, because for me, it was phenomenal. Freed up time to be with the one I love the most in this world. And that's my wife and my kids. So phenomenal. That's why this hits me so close near the heart. Alexis, because of the result, I know it gives people it's not just about being more productive, at business it's about giving you your life back. That at one point we used to have one, especially when we were young kids. Right?

Alexis Haselberger:
When we knew how to play and had the time to do it.

Brian Kelly:
Exactly. Yeah. You know how many times people ask, hey, what do you like? What do you enjoy doing in your spare time?

Brian Kelly:
I could not answer. I'm like, I don't know. I don't do that anymore. Wow. It made me like, oh, that was that was like, bang. And so think about that. What Alexis does for you is helps you to become more like a kid again and enjoy your time because you gonna have the time to make that time to enjoy life as if you are a free, emotionally free kid child with nothing but fun and joy ahead. Oh, man, I'm ready myself. Let's do this. All right. That is it for our show tonight. Thank you once again, Alexis. I so appreciate you. Do you have any final parting comments for our audience?

Alexis Haselberger:
Yes. Thanks so much. And again, you know if you are interested in making a change so that you can you know have a life! Right? So that You can do what you want and have a life. I'd love to talk to you and just as Brian said there's never a hard sale.

Brian Kelly:
Oh, yeah. You can tell she's a gentle person. But the thing is, she knows how to get the job done, get to the results you want and you deserve. So definitely reach out to Alexis. Thanks once again, Alexis. And for all of you watching and listening live and on recording. I appreciate you and the time you've invested in listening here. A ton of value. Hope you took notes. We'll see you again on the next edition of The MIND BODY BUSINESS Show. Good night for now. Bye bye.

Announcer:
Thank you for watching and listening. This has been The MIND BODY BUSINESS Show with Brian Kelly.

Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.

Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.

Sonix has many features that you'd love including upload many different filetypes, share transcripts, advanced search, secure transcription and file storage, and easily transcribe your Zoom meetings. Try Sonix for free today.

Alexis Haselberger​

Alexis Haselberger is a time management and productivity coach with a background in running HR and Ops in start-ups. Through her coaching and consulting practice, Alexis helps people with big jobs, big lives, or both, to do more, stress less, and create the balance that's right for them.

Connect with Alexis:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.

Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.

Sonix has many features that you'd love including world-class support, automatic transcription software, automated subtitles, collaboration tools, and easily transcribe your Zoom meetings. Try Sonix for free today.

Please Share This With Your Followers

It Only Takes ONE Click!

Copyright © 2024 - Reach Your Peak LLC - All Rights Reserved

(661) 523-3177

[email protected]