Special Guest Expert - Allan Langer
Special Guest Expert - Allan Langer: Video automatically transcribed by Sonix
Special Guest Expert - Allan Langer: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question how are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, two steps back? Work getting.
And drib. How do we finally break through? And that is the question. This podcast will get answers. My name is Brian Kelly. This is the mind body business.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show, we have an amazing, amazing guest expert lined up for you tonight. It is the one the only Alan Langer is going to be coming on here in just a few minutes. Oh, I can't wait. He's waiting in the green room anxiously saying, Brian, pull me up, let's go. And we will, I promise, reverse the mind body business show. What is that all about? It is literally a show for entrepreneurs by entrepreneurs. And I put this together with the express interest in helping you. And what does that mean? Well, I only interview successful entrepreneurs on this show, and they come from all over the world, present guest from the East Coast of the United States. I am on the West Coast. It doesn't matter the location. What matters is their mentality, their level of experience, their willingness to share how they became successful with you so that all you need to do is take notes and model what they have done. Model is a fancy word for copy. There's no need to reinvent the wheel. Please, if you're doing that, stop. And I say that because I've done that. It's an ego thing. And once you go down that path of ego, which most people do by default, it just takes a lot longer to get through. So work on ego. I continually work on it all, but eradicated it. And because of that, everything goes much smoother and much faster. The mind body business show it is about three pillars of success. I call them the three pillars of success, because for over a decade I started studying only successful people. I wanted to find out what the heck is it that makes them more successful than, say, someone like me and what I found over that time.
Speaker1:
And these are people I either know personally, like I've worked with mentors, prominent speakers, entrepreneurs, very successful and learn from them directly. I've also learned from other individuals by reading their books, some that are still alive and with us today and others that are not. I learn from podcasts and all kinds of different mediums. But what I found were those three pillars. These three things just kept bubbling to the top. This commonality among very successful people and those three things you should be able to guess what they are by now. They are the name of this very show. Mind means mindset to a person. They each had a very powerful, yet even more importantly, a very flexible mindset. Body is literally taking care of one's body. Each of these successful individuals took care of themselves. You know, it doesn't mean that they were like if they were a man, they were a bodybuilder like Arnold Schwarzenegger in his heyday. And if they were women, they weren't a supermodel. It meant that they just took care of themselves. They exercised on a regular basis and they ate and drank things that were good for them. And then business business is so multifaceted, could go on forever about business by itself, because what I found is these successful people had mastered the skill sets that are necessary to achieve success in their business. And skill sets include those things like sales, marketing. These are to right off the bat that my guest expert is an expert on. He's coming out very soon. There's team building there, systematizing.
Speaker1:
There's there's leadership. I mean, I could go on and on and on and I won't I promise. The good news is so here's the thing. To master any one thing, no matter what happens to be, if it's basketball, it could take half a lifetime to master it, to be like Michael Jordan or Kobe Bryant. It takes a long time. The good news is you personally do not do not have to master every single one of the skill sets necessary to have a successful, thriving business, in fact. I will. I will challenge anyone on this one, if you just mastered one one skill set than the rest can fall into place and they will. And that one skill set I remember I mentioned it just a moment ago, it was in that list. I hope you are listening. I hope you're taking notes. I will. I will reveal it is the skill set of. Leadership, the moment you have mastered the skill set of leadership, now you have the skill that enables you to delegate to all of your team and other people that you acquire on your team that already have those skill sets that you have yet to master and now you delegate to them. That is one fast track to success. I mean, that's a great, huge tip right off the bat. We're going to move on, though, because I can't wait to bring Alan Langer on. And because of that, one of the other great attributes I found in very successful people is they're also very avid and voracious readers of books. And with that, I like to segway into a little segment I affectionately call bookmarks. Here we go.
Speaker2:
Bookmarks for to read bookmarks, ready, steady, read bookmarks brought to you by reach your peak library dotcom.
Speaker1:
You have reached your peak library, dotcom, and a quick note, please, for yourself, when resources are spoken and there will be more, especially when Allan comes on, write them down instead of succumbing to that itch or that desire to click away and go check it out, because what I found from speaking from states from years is that if you don't pay attention, if the people in the audience aren't paying attention fully and they miss one golden nugget, it could be that one thing, just that one thing that could change their life forever. But they were off being distracted. I've seen people stand up and walk out to go to the restroom right in the middle, being up on stage when I know about the hit, that sweet spot, because I know I'm the speaker. I know when it's coming. They don't. And it just I just. So now I let people know police time, your bathroom breaks, do everything you can to stay in the room. And so that's what I implore of you today. I personally, I'm running the show and I myself will be taking notes, writing notes on a pad. No kidding. So that's my advice to offer my soapbox. Reach your big library, Dotcom. That is a website I literally had built with you in mind. And that is because I myself was not a voracious reader until about what's going on. Ten years ago I was age forty seven. I'm approaching thirty seven and I started reading voraciously and I began realizing, wow, this is everything everyone said it would be.
Speaker1:
And that is very life changing and both business and in personal life. And so what you see on this site is a collection of books that I personally have read completed them. And so that means not every book I've read since that age of forty seven is in this list. And so what that means is you can have some assurance that these books will have some positive impact on you, on your business and or personal life, because at least one other successful person has gotten it from that as well. So that's why I put that together. There's really no rhyme or reason. They're not alphabetic. They're not by author. They're just I slapped them in there. Their Adam slept in there as I finished reading them and then just picked the first one that jumps off the page. Quiet. This is not a money making website, by the way. Those buy here buttons, those all go straight to Amazon. I may make a few pennies. I don't even look, to be honest. And it's not here for money. It's for you for you to have a one stop shop speak at a one stop shop. We have that in the way of a particular gentleman who I would like to introduce to you right now. Let's bring him on if we can.
Speaker2:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league qualified.
Speaker1:
And there he is, ladies and gentlemen, is the one, the only Mr. Allan Langer.
Speaker3:
Thank you, Brian. It was getting hot in the green room back here. I'm glad I'm finally on stage.
Speaker1:
I'll talk to the staff about the AC in that green room a little better. Fantastic. Before we jump in, I'm going to do a little bit of housekeeping. Then we're going to pick that beautiful brain of yours up above Alan's left shoulder. It's on the right. If you're watching this live or recorded video, you see that nice red stamp looking thing. That is the big insider secrets. They are the sponsor of this show. And by sponsor, what I mean is at the end of this show, everyone who is here live will have the opportunity to win a five night stay at a five star luxury resorts. And it's all compliments of my good buddy Jason asked who is ahead of the big insider secrets I get to give away one of these vacations days, every single show because of them. And I appreciate that. So stay on. You don't want to miss that. Listen to every word of Alan first. Right. But you do want to stay on and be there for that prize. And we have a couple more and then we're going to dig in. All right. If you're struggling with putting a live show together and it's becoming overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Alan Langer and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message.
Speaker1:
And one of the key components that is contained in the carpet bomb marketing system, one that you'll learn how to absolutely master is the very service we use to stream our live shows right here and right now, the mind body business show over the course of over nine years now, we have tried so many of these, quote unquote, television studio solutions for live streaming. And I'll tell you, stream yard is the best of the best. It combines supreme ease of use along with unmatched functionality. You can start streaming high quality, professional looking live shows right now for free. All you have to do is visit that link that's on the screen. Remember to write it down. Do not go looking on a different browser tab. Stay on the show. Write this down. Our WIP. I am Forgan Stream live one more time real quick our WIP. I am Forgacs Dream Alive. That was for a podcast listeners and now the man of the Hour. I am so happy that you are gracing the stage and it came on.
Speaker1:
You got to skip the line because we had a cancelation. I'm so glad because now we don't have to wait till months in the future and I love hearing. Yeah, I love sharing amazing, brilliant people such as yourself. And so I'm almost done talking Ellen, I promise. But this part, it's all about you. So I'm actually happy, even though I'm talking at least it's about you and is a best selling author, sales trainer, keynote speaker, podcast host and marketing expert that has close to three decades experience in the world of sales, content marketing, consumer influence and what he calls the art of inherent human behavior. This is juicy already. His book, The Seven Secrets to Selling More by Selling Less, is an award winning best seller on Amazon, and he has been featured and interviewed on over one hundred podcasts and radio shows. OK, one hundred and one. Now his company, the Seven Secrets Center for Sales and Marketing, helps businesses of all sizes, as well as individual professionals increase their sales significantly by training his proven seven secrets sales approach. Lots of secrets going on here. All right. Officially, formally. Ellen Langer, welcome to the Mind Body Business Show. So glad you're here, my friend.
Speaker3:
Me too. Brian, this is going to be fun. I'm looking I've been looking forward to this.
Speaker1:
Oh, my. Yes. And what I like to do. So, again, the name of the show, obviously mind body business. I like to open it up with mindset. If you're OK with that. I like you. So you're very accomplished. You're very experienced, you're very successful, you're trained individuals and companies all over. And that's awesome. What I want to know. I like to peel away the curtain. Let's take a step back and say, well, in order to be successful, as anyone can attest to, because of of those of what you've been through, it takes quite an interesting kind of mindset to do so. What I mean by that is a very positive, powerful, flexible, because being an entrepreneur is not simple. A lot of people think it is it's every day it's there are things that are going to be setbacks that you're going to hit, they're going to be hurdles that you have to jump every single day. There are challenges. So for you, Allan, I'm just curious what is going on when you get up in the morning and you're getting ready to come and you're coming to you're ready to take on the day what is going on in that big, beautiful brain of yours at that moment that is going to power you through the day? And then what goes on during the day that just keeps you churning, doing what you love to do?
Speaker3:
Well, I think your mindset begins like for me, I try to get my mindset ready for the morning, the night before, like I really try to organize what I'm doing. So when I wake up, I'm not thinking about, all right, what am I going do today? What do I have to do? Let me look at my to do list. You kind of get a little haphazard, then you get your coffee before you know it. An hour has gone by and now you're scrolling on your phone. We all do it. I like to get my stuff ready to go. And then when I wake up, I just know what I'm doing. And here's a little tip that right off the bat to write down what was a game changer for me, for my days, for my time management. I used to have it to do list just like this. You know, everyone has a to do list a whole list of things and you put your to do list down for the week and then you just start going through it and, you know, you got usually put the top five there that are most important and you get to the bottom. But sometimes we skip those top five. Right. And we go to we start at number eight because that's the easier one to do. And then, you know, but we don't have any there's no there's nothing behind there's no impetus to do any of them except that they're sitting there.
Speaker3:
So I actually started putting each one of these on my calendar with a time to start and the time to finish. So now I know that on Monday I'm going to do numbers three and number seven and I'm going to do number three from 10 to 11, 30 and number seven from five to six. And what it does is from a mindset standpoint, my day is successful because I got the two things done that I wanted to do. I didn't waste any extra time doing it or I devote all of that hour and a half or whatever it is to the side, and then the next day I do the next two or three things. And by the end of the week, your to do list is done and you're never stressed about it because it's on your calendar. So that's kind of how I set my mind set. Where is everything is is in front of me. I try to be as organized as possible. And then the obviously is the attitude. You know, they say that the only thing you can control, you can't control anything else. You can only control how you react to it. And that's really what it is. If you react a certain way, you'll be successful rather
Speaker1:
Than a heck of a way to kick off the show. I am telling you right off the bat we are dropping bombs of wisdom, knowledge, bomb, smart bombs because you're the first. I used to use this for fitness. I used to have a fitness business and I would tell people the only way are not the only way, but one great way to keep yourself accountable is to schedule in your workouts on your calendar. I have never heard anyone talk about putting their to do list in a calendar. That is genius.
Speaker3:
It was a game changer. Simplest thing in the world. It was a game changer for me. Really was.
Speaker1:
Yeah. I mean, just having a to do list if you don't have one, will change a lot of things going forward. But what you just did like the arduous ones, the ones you don't want to tackle, you put them in there, is it I mean, tell me tell me, Alan, how gratifying is it to be able to check that sucker off when you finished it?
Speaker3:
It's so gratifying. And here's the thing. It's like when you have a meeting like this on your calendar, you guys show up for it. So when you put that arduous task on your calendar, you just. All right, it's eleven o'clock. I wrote on my calendar, I'm doing this and you do it. And it's not like because if you don't have it there and you see it on your to do list, you procrastinate. We all do it. It's very rare that there is that rare person that doesn't procrastinate, that does their to do list, you know, boom, boom, boom, boom. But when it's on your calendar, something about that accountability that it's written, it's right there. I got to do it. And really, I just get so much more done.
Speaker1:
Yeah, and if you use Google Calendar and if you market is busy, that's valuable because you're not taking a sales call, our Strategy Session or working with a client. So you're going to take it. You're going to it's like having more skin in the game. It's like you spent money that you need to you need to finish that sucker. I love that. That was a great idea. It's so true. I have it. I was just looking at my to do list today and I said I only finished half of what I set out to. I will go say I knew I put quite a bit on there that I was setting myself up for maybe failure, but just stuff happens during the day and I just how each person has to operate. But that is that's genius. That is awesome.
Speaker3:
You want a second layer to that? A little top layer. Yes. Another thing that really helped me was let's so so in my world, I have things to do, like proposals to send out. I have I have training to do. And I also have a lot of interviews and content stuff. So instead of just having a bunch of like when I do my podcast, instead of just having a bunch of days schedule for my podcast, I said, OK, Tuesdays and Thursday are my podcast. Monday is a workday. Wednesdays and Fridays. I'll do interviews when you actually start to Silow. Your day into one thing, you're not all over the place anymore and your mindset go back to Mindset is OK, today is a podcast. I my mind is on my podcast all day. Tomorrow is a workday. My my mind is on sending out proposals. Thursday is an interview day. My mind is about properly doing an interview rather than having an interview and then a work call and then writing a proposal. All in the one, all in the one day. You just not as as sharp as you would be when you keep your mind focused on one thing during that one day.
Speaker1:
That's another great tip. And I'm so glad you brought up the whole thing about podcast, about people, you know, who does that. Very few will spend the time, you know, doing the prep work for the for the show and be ready and prepared. And I was just ask this question the other day about what what was one of the biggest mistakes I've seen. And I'm talking about live shows, but podcasts are the same. And that was just I told them what I've seen over and over and over is simply lack of preparation. I agree with not just the guest that comes on, but just that they haven't practiced. They haven't set a strategy. They haven't set, you know, a sequence that's consistent in their podcast or even something that can be switched out. It's just kind of willy nilly and or they'll they'll have a list of questions in front of them. And you can tell they have them because they'll jump right into it without having no conversation. So my next question is, why is the sky blue know there's no setup? There's no time to give you that moment to ponder. And so it takes it takes some it takes time. Not everybody is perfect out of the gate. Oh, my God. How many times your first podcast you were ever on, whether you host it or you are a guest, Alan, what would you get? What kind of grade would you give yourself?
Speaker3:
Oh, probably of two.
Speaker1:
It's terrible out of ten.
Speaker3:
Yeah, two out of ten, I mean I mean because I'm a public speaker at least that helped, but I still you know, there was I was talking over the guest. I wasn't prepared as much. My background was terrible. Yeah. It was just it's a learning curve. But if you're serious about it and you stick to it, you get better at it. And podcasting is really it's a big part of my my business. And what I do,
Speaker1:
Who we're going to definitely circle back to that on my man, because you know, the podcast, some people think it's a fairly new thing. It's actually a very old technology. In fact, I liken it to a car, an automobile. Do you remember, Alan? Not very many people will. And I don't know if you're old enough to remember this either, because I don't want to presume anything. But do you remember back in the day that the radios were like AM and FM, if you're lucky that FM and they were pushed buttons and dials and dials? Yeah. Oh yeah. That that is what podcasting is to today's technology. The cool thing, though, is it has been it has been phenomenally responsible for businesses crushing it. And only somewhat recently have I been hearing about this search. And it's like this is one area all of you listening want to get into, whether you become a host, which I highly recommend you do that or become a guest. I recommend you do both, but at least be a guest. It's going to reap rewards if you follow certain strategies and you stay consistent. So I can't wait to talk to your pick your brain a little more on that. My goodness, so. When when it comes to business, the best thing to do is to go for the quick kill, right, to get that big sale, make the big money. I'm being very facetious here and pocket that cash and then run and never see your client again. Don't support them. And I'm totally kidding. But I wanted to find out from you, Allan, what has been your key? You know, it takes time to develop a business, to develop systems, to develop something that works. And it takes constant revision, constant iteration, constant improvement. But for you, what has been if you can coin one thing, the best thing for you that has helped you to achieve long term success?
Speaker3:
Clarity, the clarity in your business, what I see out there today. Most businesses are not clear. Their message isn't clear. You know, I'm a big proponent of the Donald Miller story, brand workshops and how and and his method methodology and what he taught me once and I'll never forget. And that's how I approach almost every business. I talk to your marketing material and your website needs to say three things or answer these three questions within eight seconds of someone visiting your website. Those questions are what do you sell? How can I get it and how is it going to make my life better? That has to be on the first page. And they have to read it within five to eight seconds, if they don't answer, if those three questions aren't answered within the first five to eight seconds, they're off to the next website with with today's attention span. And I would say, without exaggeration, 85 to 90 percent of websites do not answer those questions. Some of them we've all been on them. We go to a website and you get so frustrated because you don't know what they sell or if you do know what they sell, you can't figure out how to buy it or how it's going to help your problem. But you think because you did a Google search, it might help your problem, but and then you get so frustrated and you're scrolling and then you're like, oh, let me find another one. You go back to Google Search and all of a sudden it's 20 minutes. And and it's because the websites aren't giving the information to the consumer that they need to do so for me. And I struggle with this at the beginning as well. What clarifying my message is, what am I actually doing? What do I do for my customer? When they look at my LinkedIn profile, when they look at my Web site, do they know instantly how I can help them during the day? I know instantly how they can contact me. And ever since I did that and made sure that this is what I do, that's when my business started to take off.
Speaker1:
That is phenomenal. I've I have actually experienced that so many times, I'm sure others have as well, where you go to a website, you know what you want, you find it. You go to the website and like, where the heck do I go to buy this? Exactly right. What's it like in some are like in the coaching industry. Even then, I'm looking for OK, you probably want to do a strategy session. I don't see it anywhere. Where do I where do I do that? You know, you look everywhere and it's like, ah, seriously, do I literally have to go down and click on the contact button, the fine print on the bottom and say, how the heck do I work with you? It's like, you know, that that could be a sign right there that maybe that's not the right organization to work. Maybe, maybe not. But I look at those little things, those things always add up or they subtract from the likelihood of my moving forward. So I'm glad you brought that up. Clarity. That is fantastic. So what three things, what it is they sell, how you can get it, how you can go buy it, acquire it, and how is it going to make your life better?
Speaker3:
How is it going to solve your problem? Because it's all about the customer. The other thing is your business is never about you. Like, here's a big mistake people make on LinkedIn, the LinkedIn, and you're in that real estate that they give you, which is not a lot. They have this wonderful little spot called the about section. What does everybody do? They talk about themselves. I don't care about you, I want to know how you can help me, so the about section is not about you, the about section is about your ideal customer or client. And the more times you can put you and your instead of me and my in your about section, the better you will be, the more people will contact you. Just simple as that.
Speaker1:
You know, it's coming.
Speaker3:
Wait, is there a record number of bomb drops on this show?
Speaker1:
You're the second person that's asked the first Welcome the very first show I ever did that on. That was a young woman, I believe it was Wong. And she asked me, she goes, You should keep track and see who wins for the most competitive because I was wearing that button. I don't do it as much as often or as often as it did in the past. But when it's warranted, I just press it because it works because. It's it's so, my gosh, the things you're talking about, people, I hope they're taking notes. I've got a full page already. And the thing is, you just hit the nail on the head, Alan. And I've heard this many times, but I and others may have heard this many times. But have you done anything about it? Have you gone and changed your bio? Have you gone to your website? Have you have you actually taken action? We're here sitting, listening and learning. What are you doing? And then take it another step after you've done it to really ingrain it deep. What would you do? You do what, Alan? Does it teach it right? Learn to teach. Those are the three keys to really solidifying it into our noggins because mine's pretty thick and it's hard for things to get in there.
Speaker1:
But once they're in, they can't get out either. Right. So knowing that entrepreneurship is super simple and it's perfect and you never make a mistake, and now that you're where you're at, you just can swing in a hammock on the beach with an umbrella drink and just watch the money keep pouring in on autopilot. As we all know, that's completely false. It doesn't work that way. It takes continual nonstop drive effort work. Yep. I said that four letter word, didn't I? So along the way. We do things that don't work, and I hope that people a lot of you, all of you are doing a lot of things that don't work because the faster you get past the things that don't work, the sooner you'll get to those that do. So make a lot of mistakes. That's my opinion. But for you, Alan, what would you say would be one of those things that caused a big setback that really comes to the front of your mind that you learn from? That's the most important part about any mistake or quote unquote failure is not that it happened, but what did you learn from it and what did you do to pivot from it? So what would that be for you if you could think of one?
Speaker3:
Well, for me, it's hard to think of one. Like, I was thinking about that question because some people have oh, I hit rock bottom. I was bankrupt. And then that was that one thing because I. I invested in this. And so that's that one thing for me. I genuinely think it was a cumulative effect of a lot of little mistakes and trying to fix it from there. But but if I had a hone on one area that I realized that where I was making the biggest mistakes is when I would purchase a course or buy a book, I would I would finish most of them and I would never put it into practice. And when I made the decision to stop buying every course I could find, you know, I'd be in three or four different courses at once and say, OK, I'm going to do this one course. And then when I'm finished, I'm actually going to put the things into action. That's when things started working for me, because this is a this is an actual statistic that's in my book. Ninety six percent of courses that are purchased, business courses that are purchased are never completed. And it's a billion dollar industry, the four percent of people who complete those courses and read those books are the most successful people in the world. But all of us are so impulsive to buy stuff and we never finish it, so that would be that would be my thing is finishing a course and and putting it into action.
Speaker1:
I love that there is one of the key reasons there are so few that are astronomically successful. And I say this a lot and I've done the same thing. Ellen, I can't tell you how many courses and CD packs and ball going back to cassette tapes. I've done that. All of these courses I bought. I'm excited to get home and end up. Putting them on a bookshelf. And I said, I'll get to it and I'll get to it, and then the next day comes and I got things to do, I see it there, I'll get to it. And then suddenly I've forgotten about it. So I'd like to say, you know, so a lot of those will be like self-help type tapes and things like that. And you don't want your self-help that you purchased to become self-help just like that. That's a good one. I like that. But it's so true. Oh my gosh. I was in the middle of crafting a webinar that I had learned how to do from an incredible guru expert that very few people have ever heard of. As long story behind that. And I got 90 percent done. And then another thing came in that looked even better. And so I shifted and pivoted. The cool thing is I was able to later integrate what I learned on that webinar and complete it and use it literally yesterday at all. I was like, I did it. I completed it. It was phenomenal. Hey, we got a couple people chiming in, Jason. They're saying, will we go then? Hello, Toyia. How are you doing? She's. And that was Jason against state, yes. Wait, there's more. Yes, and we do appreciate and love comments, so keep them coming. If you have questions for Alan, maybe you've seen the little ticker going across the bottom that says that ask questions, either of Alan or myself, but mostly Alan. We're here for him. He's the genius of the hour by far. And don't forget, stay until the end because we're going to give away a phenomenal five minute vacation stay and something for me, too. And that's right for me.
Speaker3:
That's right.
Speaker1:
Yeah, three things. So that's four unbelievable, amazing, tremendous and stupendous price. And, you know, that's not even the real juice of everything here. It's what this guy is saying and has been saying since we went on a little over 30 minutes ago. And that is what you want to really hone in on. Listen to it. This is recorded. You can play this over and over. I recommend you do that. I like in this show, Ellen, and I'd like your opinion on I mean, you've been on it for just a short time. You've had a friend that's been on it. But I like in this show to something like a seminar where you would pay money to go to and learn the tips, tricks and secrets that help you get to that next step. It's it's like a seminar with one caveat. There's nothing for sale. There's no back of the room. Usually I don't usually have things for sale. Sometimes our guests will come on. That was so compelling. So tell me what you got to sell. But so I like to let people know this is a free show to view and I've contemplated making a charging for. And I said no, those that really want the information will come and grab it and they will take it and run with it. I hope so. Write down everything this man saying that's Alan Langer and don't just write it down and put it on your shelf with a notebook, then look at it, reveal it the next day, the following day.
Speaker1:
Put it in your calendar like Alan Langer does to do list, put it on your to do list, put in your calendar, make a commitment to it and get it done. Get it done. So a couple of action steps just in case you need help, one would be looked at. Look at your LinkedIn profile. Is it about you or is it about them? And remember the super powerful just behind the words you and your put those in your description and your website. Does it does it match the three criteria within, what was it, seven or eight seconds of someone going to your website? Will they know what is it you're selling? Will they know how they can get it? And will they know how it could make your life better or their life better? So there you go. You've already got homework. So I hope you get help. And I'll be I'll be reaching back out to each one of you. Now, they're afraid to comment. Yeah. And Jason, perfectly. I so agree. Always keep a notebook handy when listening to you and your guests. I just I didn't read the last part. Yeah. I keep this this bad boy. So it's called a remarkable two and it is remarkable.
Speaker3:
Oh, I've heard about that.
Speaker1:
Again, electronic notepad. It's not a computer. It's amazing. I've got hundreds of pages of notes on this little thing, electronic gizmo. And every show I've done well since I got this thing, I write my notes on it. I used to print out the pieces of paper and write notes for every show, but yes. Oh, Jean Bernier, is that how we say that there are a lot of knowledge with bombs dropping here today? Great conversation. Oh, I think I think what Jean is asking for is to see something, maybe maybe something like this. I mean, come on, we were led we were led into it, so
Speaker3:
You like that, don't you?
Speaker1:
I do. I do. I'm just a kid at heart a little. So now we talked about what were some of the biggest mistakes or hurdles. Now, let's switch that. Let's flip that all the way around. And, you know, when it comes to being successful, a lot of that is when we feel successful. A lot of it is due to what emotions are going through our our mind at that moment. Right. We are emotion being emotional beings. And so if you can think about one time in your business where, oh, my gosh, that just happened, that was phenomenal. That was like, oh, I finally got there. Whatever it was for you, what would you say to date? Because they'll be more. Hmm. What has been what you would call the most satisfying moment in your business today?
Speaker3:
Well, I'm going to I'm going to mention two of them, because my career has gone from full time sales person to now full time entrepreneur or. And each one of them has had that one moment. But what's unique is they kind of blended together because the one moment that I had when I was a salesperson led for me to be the entrepreneur. So I saw the salesperson moment was when I decided to write my book. So I was working for I was selling windows and doors. I think most people know that I was in home selling and the company I was working for, I was I was their number one rep for many, many years. But the year previous the year that I was in, I think it was 20, 16 or 17, I, I finished second or third place. I didn't finish first. And for me that was I mean, it was still a good volume. But for me I was just awful. And I had a bad personal year and it just things were awful. So it was January 3rd of two thousand and eighteen. I go into this brand new coffee shop in my hometown and I'm walking up to the counter and I'm just feeling lousy. I'm just like, what a terrible year. And on the counter, the woman who owns the coffee shop named Shannon, amazing woman, had this box of cards and they were called cue cards or black cards or the big queue on it.
Speaker3:
And under the queue was a prompt question, like, what was the nicest thing you've done last week or when did you last call your mother? Stuff like that. So I reach into this box of about 300 cards and I pull one out and I look at it. You know what it said? It said, What would you like your legacy to be? And that punched me in the stomach because I knew right there that one, I was a writer at heart and I had this sales book in my head for years. I had outlined it. I had started. I stopped, I started. I stopped. And I realized right there that my legacy I wanted it to be I wanted to be a writer. I wanted to get this book done. And I wanted to start some sort of teaching. So I made the decision. After I got that card, I called my boss and I told him I'm not running any morning appointments for the entire year. He almost fell off his chair. He said that's one third less income for you and one third less income for us. And there was a lot of income. I said, I don't care, I need to do this, I need to schedule my mornings to write my book.
Speaker3:
So I started writing my book on January 3rd of twenty eighteen every single morning in that coffee shop. And I finished it on May 31st of that year, and when I finished that book, when I typed that last sentence. I can I can say this, I'm a I'm a cancer, I'm a vulnerable guy, I went into my car, I sat in my truck and I cried because for all my life, I wanted to write a book and I finally finished my book. And here's the here's the thing, the culmination of that. That entire year I ran, I think it was one hundred and sixty four less appointments than I ran the year before. And I sold a half a million dollars more in revenue. And I was named the national sales rep of the year, running thirty three percent less appointments than anyone else. And it just opened up my whole world of sales is not about numbers, sales is not about quotas and volume and just beating people over the head sales is about feeling good about yourself and helping your customers. And when you do that, more is less, I'm sorry, less is more. You just become so much more successful because you're much more of a happier person. So that would be my story.
Speaker1:
I can't resist, I can't
Speaker3:
I mean, you've got to get a different color playing or something every time
Speaker1:
It is one golden nugget that's actually good, it is one golden nugget after another. Maybe we'll put up a poll. What other color of planes would you all like? I mean, bombs are typically black. Yeah. Wow. I mean, yeah, everything you said, it's just unbelievable this. I love the fact that, you know, you made that commitment. I think it. It triggered something in the brain, and I hear this so many times where some people won't work, they'll stop working 40 or 60 or 80 hours a week and start paring it down and suddenly they become more successful. Mm hmm. You think, why is that? Well, they're not a strain and stress. There's a lot of reasons. I'm sure they're more focused on what they're working on at that moment. And maybe it was just because you decided to make a commitment to something that you have never done before.
Speaker3:
I also I also know for a fact that this is just what I believe, that when you're in your happy place, when you finally find that place, that your soul and your heart is happy, you're just going to going to attract good things and good things are going to happen to you. And when I write, like I said, I'm a writer at heart, good things happen to me. I'm always I'm just in a better mood. I'm not stressed. I'm enjoying what I'm doing. And trust me, I'm not saying writing is like milk and milk and honey every day. There are some really tough days, but it's still what I love to do. And what I also love to do is teach and train. And obviously I became really good at selling. And so now it was taking my writing love and saying, well, let me figure out what I'm doing here that makes me so successful in sales and put it in a book. And so I brought the two together. And that's why I'm convinced that that year was so good for me, because it just was I was in the right place. Electromagnetically, mentally, physically, emotionally, everything.
Speaker1:
I so agree with this, I so I'm in such great alignment with it, literally just a couple of days ago I was in one of those not so happy places due to an interaction that that just threw me at just one of those. I didn't expect it like Bam and threw me in it. It affected me for the rest of that day and a half of the next. And I didn't want it to, but it did. It's nothing. It's just you are who you are. And what happened then that evening was everything turned around. I had one of the greatest things happen in quite some time and it just changed everything. And that was literally yesterday at three o'clock was so it was a very short period of being in a bad space, very short a day, maybe less than a full day from end to end and then back to being me, which I like that much better, happy and go lucky and and just crushing it. And then I remember walking out today and I'm talking to my wife and saying, you know, it feels like it's Friday today, you know, not like there's any days, but it's like it feels free. It feels like a weekend and it's all night, you know, tonight it's show night. And that's usually like like you were saying, you dedicate your mind to the show on that night.
Speaker1:
I guess whatever happens to be, I thought I don't feel that at all right now. I feel I'm so happy and I just feel so free. And I got and I looked at my to do list and I told you I had earlier I had a lot left to do and it was bothering me. I was in that space. I totally get what you're saying because now you're free to crush it on anything you have left to do. You're free to crush it when you're talking to other people and your relationships, building them business, your personal everything mindset is so key. That's why the the first word of this show right up there is mind. So completely, totally agree during a time check we're getting there, my goodness, I don't like to get this this close that a good powerful question is so you've had a lot of success. You're doing things now that you like to do that maybe you weren't the beginning. So I guess if you were to change things up, if you were to start over from scratch, if you got the opportunity and said, Alan, I'm going to give you a big ol reset button, you get to start over. What would you do different than you've done already in your career if you were able to start all over again?
Speaker3:
I would if I had to start over again, so I didn't start my career in sales, I started my career in marketing and fundraising for college athletics, which I absolutely loved, but there's no money in it. And so you you know, you can love something for a long time, but if you're not making any money, it does become a little difficult. So I would say to the people out there who don't consider sales a career and for some ridiculous reason, it's still not considered like you don't find it as a viable career that people talk around, talk about around the dinner table, it's almost like a a four letter word. I'm going to talk about sales. But if you're I tell my son this, he's 20. I'm like, get into sales early, because even if you spend 10 years figuring it out, you're only 30. And then when you start to kill it, you can make a lot of money. But more importantly, because it's not about money, if you get into something that you really love to sell, you're helping people. And there's no better joy in the world than. Helping someone, having them just love that you help them and then getting compensated for it. I mean, what's better than that? You know, the worst thing you can do is put some wool over someone's eyes or or do something underhanded and sell something. And then you can collect the commission check. I don't know how people sleep at night doing that, but if you actually genuinely help somebody with their problem and and you happen to sell that product, man, that makes me just jazzes me up. And I'm like, I would have done that for free and I'm going to get paid for this. That's crazy to me. So, yeah, I would I would have started in sales at 20 years old instead of when I did, you know, 30 years.
Speaker1:
You know, I think that's incredible advice to everyone. And back then, I can go back and know that even if I knew everything I knew today and I could do that and restart it 20. Oh, yeah, all day. But starting over and be the way I was, would I trust myself to take that leap? I hated rejection and most humans do, but I just could not stand it in any way, shape or form. So that was enough. But that is phenomenal advice. And the only way to to get used to rejection is to do it, is to just do it and do it over and over. And then you will be OK with it after you get past the first five hundred calls.
Speaker3:
Right. And the problem with rejection is it's looked at very negatively. It's look and you get rejection and you get objections because of what you're doing with the customer. You know, I have in that the bio you read that, you know, the art of inherent human behavior, human beings act a certain way. We're all we're all we're tribe animals. Our brains act a certain way. There's there's chemicals in the brain that are going to react. And they said no to you for some reason along the way. And it's usually because you follow a sales pitch and you didn't listen to them for the most part. And that's usually the reason. But even if you did everything and there's a great rapport and they said no, that just means they're not ready to buy at that time, it's OK. There's there's stages to the buying process that reps don't understand either. They think everybody's ready to buy when they talk to them. And that's not true. So you have to you just have to understand that you're there. How can I help you? Are you ready to buy it? If not, how can I help you get to that point? And then you become their their ally rather than their adversary? Because people look at salespeople as as as enemies. Really?
Speaker1:
Yeah. And there's a there's a really great book on that whole topic. And I want to pull it up real quick and I want to get to your business as well. That's called Go for No. And as Richard Fenton and Andrea Walts, Andrea was on this show some time ago and we had a nice chat about that. But that would be a great read for anyone that has that trepidation about doing sales and getting those those no's. That's another good resource. Not everybody agrees with the approach, but it's at least it is an approach. And if you use it, I think you can get a lot farther, faster than normal. But what I want to do is talk more about the Seven Secrets Center for Sales and Marketing. And I want to find out from you, Ellen, what type of people, business people, at what level are they in their business that you and your your business deal with your organization? Who do you who do you work with? Who do you help and how?
Speaker3:
It really is, if you sell something, I can help you make make yourself better, but I have been working with small businesses up to very large corporations and training their teams. But because of covid and the absence of going in in person training, I ended up the last year or so training quite a few individuals doing, you know, eight to 12 session coaching sessions of not only about sales and sales calls and how they do things, but really setting up their business. How do you fix your LinkedIn profile? Fix your website? Because it's when I came up with the Seven Secrets Center for Sales and Marketing. I did that because sales is not on an island. A lot of people think sales training is just come in here and teach us how to sell. And my first question is sell what? And then my second question is, how did your customer get in front of the salesperson? Because that's a journey that most sales reps. Don't pay attention to the marketing that got them to the sales door once they opened the door, is your language in your sales presentation going to match the marketing language that got them there? Is this go for no sales program or is this Challenger sales program, there's so many different sales programs out there, there they are almost like one size fits all. Doesn't matter what you sell, just do this and you'll sell better. And I don't agree with that. I think it has to be customized to your business, to your product and to how the marketing got that person there. So that's that's why I put them two together, because they have to coexist for you to be successful.
Speaker1:
And I was going to ask a question, and that's your website is scrolling up, I just got the answer. The steps to improving your sales are right there on the screen in order is basically schedule a conversation with Alan and his team and then from there implement the seven secrets sale system.
Speaker3:
But do you see what it says right under there after a thorough evaluation of your existing sales process? I'll create a customized plan based on the seven secrets, so it doesn't say I'm just going to teach you the seven secrets, I'm going to look at your whole process. And what I normally discover is, OK, well, you're having trouble with this sale because the website's not explaining things properly. So the customer is not set up for that conversation. So I find all of these things and then we kind of fix it all together at once and then I'll train you really well on how to sell that particular widget.
Speaker1:
That's what I love, is it's customized. It's a personal situation, their business, what they're selling and everything that goes with it. The marketing assets increase your sales and feel better doing it. You story. Oh, yes. Using story emotions, personal connection. Yeah. And that's another thing that I notice a lot of people missed the mark on is they just want to talk about the benefits and features of the product rather than the actual emotions that are evoked by the product being used by people successfully at Apple or not using the product. And how that adversely affects their emotions is another way to go at it. Yeah, and and so with integrity, increase your sales. Yeah. And feel proud. And you don't feel like a used car salesman. You're you know, it's my opinion is if you have something that helps people that helped serve and help individuals, it's it's your responsibility to get it out there to those people. It's your responsibility to exchange their money for your value. It's your responsibility, because if it truly helps people. Hold it to yourself and not not doing everything you can to become the best salesperson you can be by going to Ellen Langer and having that discussion schedule a conversation. How do you do that? That's clear. I saw that clip at the top. There's buttons throughout schedule conversation right there. Just click on it. What can someone expect when they do that, Alan? When they get a schedule of conversation? How does that conversation go?
Speaker3:
It pretty much goes like what I was just mentioning I want to talk about first, I want to find out what they're struggling with and it's usually something pretty specific, like I have trouble presenting my price or I don't know how to write a proposal or my only closing 20 percent or things like that. You start to peel back the onion from there and let them just kind of tell you what they're what they're why they're having a conversation. Why did they schedule the conversation? Sometimes they'll get a call from a VP of sales or a sales manager saying, tell me about your your program. And they're surprised when I say what I just told you because they're expecting, OK, I'm going to teach you A, B, C, D and E and your guys are all going to sell better. I'm like, no, I'm going to we're going to crack this back all the way to the marketing side, to the website side and then see everything going forward. And they like it because it's kind of unique, because it is customized. So that's the conversation they'll have with me is let's take a look at what you're struggling with. And I can get very specific. I do just pricing help people two or three sessions on. Let's get your pricing straight down, because that's the number one question I get is how do I present my price at every sales rep, not every sales rep. The good ones aren't the average sales rep. Every average sales rep is afraid of price. They're afraid of presenting their price all the time
Speaker1:
And they seem to undervalue what they're selling and low a price tag to it. Present company included. I've been there, done that, and I've gotten more and more open to people telling me you should charge more. I said, OK, how much? I'll do that. All right, you could. It's funny. Sometimes when you make that switch, you increase the price, you make more sales. It's amazing because people now value it more and say, oh, there must be something to this. If it's if it's two thousand instead of two hundred.
Speaker3:
Well, here's an analogy. Let's say you needed a I don't know, let's say you needed a therapist and you go on Psychology Today and and, you know, Brian is there at ninety five dollars an hour and there are two ninety five. Who do you think's the better therapist. Yes, automatically you think me. But I only went to school for a year. You went to school for ten years. They're still going to me because I'm charging two ninety five,
Speaker1:
But you're a lot smarter than me, so you're still better.
Speaker3:
That's human behavior, side of things right there.
Speaker1:
I love it. Yes. And so for our audio podcast, Listening Friends, the website we're talking about is Al Languor dot com. So that's AOL as an Ellen. So short for Ellen, it's AOL and then another L right after that for languor, L.A. and Broadcom all together as a L l a n g or dot com. And that's where you can go. So go write this down and visit that after you're finished listening to your podcast. And for those of you watching live. Write that down and visit it after this show is over. Because we do have we're getting to the end there, buddy. So I did promise everyone that we were going to give away some gifts. We got a bunch. We got four of them. And what I like to do, Alan, is I close each and every show very similarly, and I ask a very heavy hitting, wonderful, amazing question of each individual. And I just I found that the responses have been amazing and it can get a little personal. It may take some time to think of an answer. You may get it right away, whatever the case may be. But before we do that, I did promise everyone that I would reveal we're going to get four things here, so hang with us. But first one is how you can win five nights day at a five star luxury resort, compliments of the big insider secrets that come. And I'm going to put it up on the screen for you to now write this down quick, because we're going to move through these fast.
Speaker1:
We're getting at the bottom of the hour and here it is. Now, you you can now take out your phone and take your gaze away from the show just for a moment. That's if you're not watching on the show or on a phone and bring up your text messaging app. And from there, what you want to do is where you would type in the name of the person you're going to text a message to. Instead of that, put in this phone number, it's three one four six six five one seven six seven. Write this down. Click three one four six six five one seven six, seven. And then where you would take the message to that person, usually on the bottom part of your app where you would put emojis and things like that. No emojis, just two words separated by a dash. And those two words are peak. That's a dash vacation, no spaces. So let's peak dash vacation. Send that off. And what I want you to do is keep a little bit of an eye on that phone because you're going to get an automated response asking you for your email address. This is an automated system. And so once you supply your valid email address, you will then officially be entered to win. And we will announce that winner after the show this evening once we have tallied everybody and a random drawing has been occurred through our system. So go ahead, do that right now. And then as I pull that away and bring back our amazing guests and can
Speaker3:
I can I can I hit the button and send it in? Oh, I'm disqualified.
Speaker1:
You're not. In fact, I have had guest experts. I can see you in the green room and I see them typing away all the time. It literally is random. And yes, guest experts are
Speaker3:
Hitting the send button. There we go. I could use a five nine.
Speaker1:
And so here's a beautiful lesson right there in its own right. Alan Linger is an action taker, right? He had already brought all that stuff in. And then he showed integrity by asking basically in his own way, asking, can I do it? And yeah, the answer was yes. If you hadn't done that, he would never been able to even venture down. He would not have been entered into the contest. He may win.
Speaker3:
You would not donate it to someone. If I win, how's that to look
Speaker1:
Up to you to. I've had enough kidding. I've had guest experts when this it's pretty fun. And then now we're moving over to your gifts and I'll put up on the screen so you can describe those a little bit, what it is you're offering to the fine folks of this show who are watching.
Speaker3:
Well, not as exciting as a five night vacation, but I'm going to take what I normally do at the end of of a guest appearance is usually do three. The first three emails I get from anyone listening will get a free signed copy of my book mailed to you for free. So we'll do that for the first two people. But then the third email I get sort of like the old radio days, the tenth caller, thirty email I get in that order, we'll get a free one. Our consultation, sales consultation, business consultation with me, whatever you want. So get those emails to me and let me send some books and give out a free consultation. And there it is, Alan, Alan, Alan is Alan. And by the way, it's an unusual spelling.
Speaker1:
I've seen it before and I've seen single L. a.. Well, that's right. So Alan, Alan and ET al linger dotcom.
Speaker3:
So Alan Langer was taken, unfortunately, of course. Right. Alan Lanre dot com was taken by a by a rugby player in Australia, believe it or not.
Speaker1:
My mind was taken, Brian Kelly, by a musician, a pianist. And I'm like, man, come on, who are you? All right. So I just jammed my middle initial in there and that one was available. So whatever. But yeah, Alan at Al Languor Dotcom, third person to email him. Look. Do it, do it now, open up your lap, do it right now. Email him. He's not going to come back to you and give you a hard sell. You can already tell this guy he's here to help you. He he said it. I've got it. The last two things I wrote down that I got from him is helping someone at the very bottom, helping someone. That is what this man is about. That's what drives him. It's obvious in that is what I found, Alan, which is amazing as most entrepreneurs like yourself, successful ones that come on the show, that's what drives them. It's not money. And you said that. Yeah, it's OK. Money is good. I hope Alan rakes in massive boatloads of cash and becomes incredibly wealthy. And why would I wish that on him? Because I know he will take that and scale his business and help more people. That's how he's built.
Speaker1:
That would be the plan. You want people like Alan out there helping more people. It just makes sense. So instead of saying, well, I don't want Alan to make all that money, I want to make the money, there's enough to go around the people that have figured it out that are helping people now kill it, crush it now. They can come back later or right away and help you to do the same time. It's not going to happen overnight. But what if you could get there quicker? What if instead of taking, I don't know, ten years, you could bring that down to three? Stuff that, you know, what Alan is offering, you can make that kind of drastic distancing difference. I'm not saying it takes three years even with Alan, it's just a it's just a metaphor. But what about reducing the amount of time by more than 50 percent and getting to the result to the finish line? How much money is it costing you not to reach out to someone like Alan Linger? That's the question I want to ask yourself. So just email him, enter, get the book. And I want to be so I'm going to email. I'm going to you
Speaker3:
Know, I'll sign your book. You don't have to email.
Speaker1:
I want the one hour. Yeah, I want to both actually. So yeah, definitely everyone email and put in the subject line. Maybe say the mind body business show something to let them know. Yeah.
Speaker3:
I need to know that you came from the show. You can't just say give me the book because I've been on I've been on three podcasts this week so there's been other offers out there. So I'll need to know what show you came from.
Speaker1:
Ok, good, good. Glad you brought that up. So yeah. Put it in the minority business show in the subject line that just that's that's good enough. And this. Me. Me.
Speaker3:
Yeah exactly.
Speaker1:
But it'll be just based on the sequence that comes in. It'll be the first four three actually. Right. Or three and one hour consultation. Correct. All right, fantastic. Well, we are. Oh, my gosh, we exceeded the time, but that's the beautiful thing. I'm not paying for studio time. We don't have to get kicked out. But I do want to respect everyone's time has been watching hanging on to the end. I appreciate you can't wait to see who the winner is for the big prize. But now it's time for that wonderful end of show question. The heavy hitter going to clear the screen, get it a little cleaned up and get ready. For this big question, so L.A., the cool thing about it is. There's no such thing as a wrong answer. It flat out does not exist, it's just it's exactly the opposite is the only correct answer is yours. That's all that makes this personal. It just is unique to you. So it's not like getting into your personal business at all. Well, maybe it depends on your on how you respond to it. It's up to you, though. And the thing is, if it takes you five seconds, 10 seconds a minute to come up with the answer, that's OK. That takes you instant. That's OK. Because it's your answer. It's unique to you. So, all right, then. All the pressure's off and now you're going, holy moly, what the heck is going
Speaker3:
On about this question for three weeks now? So it's. Come on, let's get to it.
Speaker1:
Yeah. The one that's been redacted on your sheet.
Speaker3:
Exactly right.
Speaker1:
This little tease there. All right. So. Are you ready, I'm ready, fire! I love it. Here we go, Allan Langer. How do you. Define. Success.
Speaker3:
How do I define success? Success to me is. Finding that happy place that I spoke about earlier. Finding what you truly love. To do. And doing it unselfishly meaning? I firmly believe that when you put yourself in that place, everything else in your life will fall into place. Because the energy that you're putting out there will come back to you. So. I define success as being in that place that you just know that's where you're supposed to be. When I'm behind a computer screen and I'm writing, I know that's where I'm supposed to be. I know when I'm. Helping someone do something that's going to make their lives better, it's where I'm supposed to be one of the one of the things that I live by. Is not only that legacy, what would you like your legacy to be? A question that I now have on my wall, but. Everyone is faced with the decision during the day and in quite a few different situations, but especially in a selling situation, when you get to make that decision of do I do something that's kind of sketchy or do I do the right thing? Always do the right thing. What is ask yourself what is the right thing to do right here in this moment? What is it? And sometimes in sales, it's not making the sale. Sometimes in sales, it's telling that person they don't need your product rather than just selling it to make a sale when you can get to that. Point in your life where you're confident and comfortable in doing that, to me, that's success. I don't need anything else.
Speaker1:
And you know, it's coming here it is. Oh, my goodness. Allan Langer, ladies and gentlemen, he is the man that we've been interviewing all evening, dropping all kinds of wonderful, smart bombs, knowledge bombs, you name it. We've got we've got some people coming in a little later that showed up. And I have to bring him up because this is my friend Dennis Hermila from China. He lives in awesome Welcome.
Speaker3:
Dennis.
Speaker1:
Yeah, he's moved to China. He's an educator there. He's loving it. It's amazing. I love watching his lives and getting updates from him. That's been phenomenal. And I wanted to real quick, I know we're out of time, but it's our time. We can do what we want. And just for people one last time, be sure to email Alan and enter to win and get his book. And I'm going to bring it up on the screen real quick and get an idea. That's what it looks like. The seven secrets to selling more by selling less. And I love it because he literally lived that very thing by taking fewer appointments for a full year. Actually didn't have to do it for a full year to write his book. And as a result of having fewer appointments and being more focused on writing this book and being happy, getting in that happy place that he said is his definition of success, he was able to make even more sales, just like his book says. It's funny you were writing about it and it was happening at the same time. Isn't that amazing? If maybe that has something to do with it. The Ultimate Guide to Reinventing Your Sales Life is the subtitle.
Speaker1:
There is a read, so be sure to email him and Alan at EHL or sorry, at Ellinger dot com, Alan et al. Ellinger Dotcom and two A's and two L's and then al languor. So you're going to have to ls together the domain name part of it as well. So be sure to do that. Please do yourself a favor. Everyone who is watching this live, especially live because it's the first, the first three only. So you've got to be quick. Do it now if you haven't done already. And now we're going to close up the show by just saying how much I appreciate you for spending your time with us here tonight, Ellen, for sharing your wisdom with so many people that are going to be able to take this and change their lives for better. And that's what it's all about. That's what we love why we love to be entrepreneurs, because truly, at the core of any successful entrepreneur is what I found in that almost three years of doing a show. That's the common denominator. They're just here to help. That's what drives them. And they get paid to do it. Now they can help more people. That's amazing. So thank you, sir. I appreciate you.
Speaker3:
And I want to thank you for what you're doing, because getting your guests every week is helping people. So you should be proud of what you're bringing to the world as well. So thanks for having me on.
Speaker1:
Thank you. Oh, my gosh. It's a love fest. He's my bro now. All right. All right. Ladies and gentlemen, thank you so much for coming on. This is the amazing Ellen Langer on behalf of him. I am Brian Kelly, your host of The Mind Body Business Show. And until next time we're coming back, we'll be back very, very soon. We'll see you all again at the very next show. Until then, so long and be blessed to.
Thank you for tuning in to the mind body for this show podcast. W w w got the mind body business show. My name is Brian.
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Allan Langer
Allan Langer is a best-selling author, sales trainer, keynote speaker, podcast host and marketing expert that has close to three decades experience in the world of sales, content marketing, consumer influence, and what he calls the "art of inherent human behavior." His book, The 7 Secrets to Selling More by Selling Less, is an award winning best-seller on Amazon, and he has been featured and interviewed on over 100 podcasts and radio shows. His company, The 7 Secrets Center for Sales and Marketing, helps businesses of all sizes, as well as individual professionals, increase their sales significantly by training his proven 7 Secrets sales approach.
Connect with Allan:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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