Special Guest Expert - Alok Appadurai: Video automatically transcribed by Sonix

Special Guest Expert - Alok Appadurai: this eJwdjstOwzAQRX8lmgWr0JA0LW2kClWAWPAWYkE2kbEnwaqdsexxUqj676Td3se59wCSesaeG_51CBVsIQXdBxa9xEYrqObzq1VelnkKMgYmGwP6s1Es82W5KFIQUlKcCOf0ar3Ir1NoNRrV9MKemK02OGF3o_BdgOoA0ZtJ_mF2ocqycRxnHVFnUDgdZpJsprweMBuK7FQNWe7vaktfQ1i_5Pp7QfX77VA3oXvt_t6eH5_2yxtheGNRaXERKHqJG0Vjb0ioz2kqBdZsTk8-HEotTPIQMXByv3foOblMtoZ2ydY5oaIXesq35K3gqWBdCcfjP1AeY2Y:1oMYLq:fadv2pYAETZqZvfidb8W-9hlvsI video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success. Who seem to make it one step forward? Only default. Two steps back. Are dedicated. And driven. We finally break through and win? That is the question. This podcast will give you the answers. My name is Brian Kelly. This is The mind body business show. Hello, everyone, and welcome. Welcome. Welcome to the Mind Body Business Show. Oh, my goodness. I have reached a level of excitement that has exceeded probably every previous show I've done. And why is that? Is because of a phenomenal guest who's coming on. He's in the wings waiting like a caged lion. He wants out. He wants to come on screen and share his brilliance. And I can't wait to bring him out here to share it with you. His brilliance is amazing. A look, Potter is here with us, and I cannot wait for you to meet this amazing, high energy, fun gentleman who's also most importantly for this show, very successful. And that is the purpose of this show. The Mind Body Business Show is a show that I had created with the mission, the purpose to bring to you successful entrepreneurs so that when you watch and when you listen to this show, all you need to do is take very copious notes. And then when the show is over is to act on those notes, take action, learn, do take them and put them into action and ultimately teach them. That's the best way to learn anything is to teach it. But do the learn and then do the do. I love it? Sometimes I come up on a weird stage just off the cuff. This gentleman, I kid you not. I cannot wait to share some statistics he just shared with me and I'm going to have him do that for you. That it shows that he has found what I like to call the secret sauce, and it's right in alignment with the way I love to operate. And you're going to love this. It's going to you do not want to miss this gentleman.

Brian Kelly:
So stick with us. We'll come on here in about five more minutes. So stick with us. Mind, body, business show. It is all about the three pillars of success. I studied only successful people for a period of about a decade or so. And what I found and these are from people that were my mentors that I knew personally, others that were authors of books, others that were authors that may not even be with us anymore have passed on highly successful people, people that are out there right now that I don't know personally, but I would study their background, their accolades, read their books. And what I found were these three these three pillars kept bubbling to the top of each one mind is that every single successful person that I studied had this quality. They had the quality of a powerful, positive and most importantly, flexible mindset and then body. They literally, to a person, took care of themselves both physically and nutritionally. So they exercised on a regular basis and they ate and drank those things that would serve them the best so that the mind and body, as you know, they are a team. More importantly, the mind and body are your team and any member of the team is not pulling their weight. The team as a whole will fall down and crumble. So you want to keep the team going. And then business. Business is so multifaceted and it's so wonderful. In order to create and maintain and build and scale a successful business, one must master different skill sets, skill sets like marketing, sales, team building, systematizing, leadership. I mean, I could go on for quite some time. And you get it. You're astute to master anything. Take some time. Kind of like being an expert takes on average 10000 hours of concentrated effort in that one area. The good news is you nor anybody that runs a successful business has to master every single skill set themself. And that's a hint. You only really need to concentrate. And focus mostly on one skill set, and that's one skill set I mentioned just a moment ago. So if anybody wants to know what that is, go ahead and type it in.

Brian Kelly:
I'll wait. I'm kidding. I'm going to tell you right now, it is the skill set of Are you ready? Drum roll. I need that. I need that sound bite. It's a skill set of leadership. Yes, leadership. When you have mastered the skill set of leadership, even if you are your own, you're a solopreneur. This is something you want to work on right away, leading yourself. Then when you bring on a team member, lead them, master that skill set. Now you can bring in those individuals who have already mastered the skill sets you have yet to master or may never master. Because let's face it, there's a lot of time that would be involved to master them all. That's it. Leadership. I just gave you the shortcut to success. Our show is over. Thank you for coming on. I am so kidding. I cannot wait to bring on Alok. He is an amazing guy. And real quick, another wonderful attribute of highly successful individuals is that to a person, they are also very avid readers of books. And so with that, I want to segway very quickly and very briefly into a short segment. I like to call Bookmarks.

Announcer:
Bookmarks for and to read bookmarks. Ready, steady. Read bookmarks brought to you by reach your pique library dotcom.

Brian Kelly:
There you see it. Reach your peak library. And here is a word of advice before we go one step further. I know a look will totally appreciate this one from speaking on stage just recently as he had. And that is when you're given resources like you're going to see here and here, you're going to see here and here get it. And when you see and hear these resources mention, I know a look will have many, many to give you instead of succumbing to that itch, so to speak, to run off and click on another tab and go research it. While this show is going, I implore of you to instead write it down and keep your attention on a loop because you do not want to miss one golden nugget. It could be that one moment that you take your attention away for that brief shred of a moment. And he will have said something that could have changed your life forever. And this is what happens from stage. You'll you're getting to the part, you know, is a juicy part as the speaker and you see someone get up because they got to go to the bathroom or they get up because they had that all important phone call that they had to take from a client or someone that wasn't an emergency. Stick with us. Pay attention. Do not miss anything. I look has to say. That's my soapbox moment. Reach your peak library as you write that down. Reach your peak library. Resource number one is a website that I had developed with you and mine. Why? Because reading books is incredibly important in your growth as a business person and business owner. Incredibly important. I didn't know this until around the age of 47, which was about ten years ago. I did not read anything that was business related or development related until that age. So ten years. And once I learned and realized, oh my gosh, this is life changing, I said, I'm going to start cataloging every book that had a profound impact on me, either personally or professionally or both. And this is the collection. It is vetted by me personally so that you can have a higher degree of certainty that it won't be a waste of your time.

Brian Kelly:
Because at least one other successful entrepreneur vetted this list, and not every book I've ever read is on this list. They had to meet certain criteria, like basically change my life for the better in some way and everyone on it. There is no rhyme or reason to the alphabetized version of how they're in here or order. You'll see a lot of Grant Cardone books all clumped together, but then it's all over the place. Pick the first book you like and you don't have to get it from this website. This isn't for making money. This is for you to get the resources you need to advance your life to a level that makes you incredibly happy and that you can serve the community, serve others, and crush it in life for everyone. Sound good? That is reach your peak library. Speaking of crushing it in life and everywhere else, it is my very, very exciting moment that I get to introduce you to our special guest expert. So let's bring him on, shall we? Get ready.

Announcer:
It's time for the guest expert. Spotlight savvy, skillful, professional, adept. Trained, big league qualified.

Brian Kelly:
And there he is, ladies and gentlemen. It is the one. It is the. Only. I look up Harry.

Alok Appadurai:
Potter, right?

Brian Kelly:
All right. Yeah, right.

Alok Appadurai:
You got it.

Brian Kelly:
I practiced that, too.

Alok Appadurai:
So good to be here. Thanks so much, Brian.

Brian Kelly:
Oh, man, I love your energy already. And I loved it when you came on. This is so for anyone watching and curious. We were talking for about a half hour leading up to the show. Never met him before. This is exactly how he shows up all the time. So I want you to know that what you're going to see on this show is the true, oh, look, this is him. And I love it. Yeah, he's fun loving. Look at him. He loves to have fun. He's laughing a lot. The thing is, though, he's also a very astute and successful entrepreneur. In just a moment, I'm going to give you a formal introduction that you richly deserve. Although right before we do that, if it's okay with you, a little bit of housecleaning, housekeeping, no cleaning. I don't want to clean. That's no fun. Housekeeping's better. I don't know how it's different, to be honest. So we have several sponsors on this show and you see one of them right over it looks left shoulder. It's on the right side of the screen. It's the big insider secrets he got. Wow. You were quick in getting that correct there. Look, he's pointing in the right direction. That's hard to do on camera. The big insider secrets. Yeah, it's my good friend, Jason Nast, who runs that company. They are giving us the ability. This is great. You'll want to stay until the end because of this one thing, if nothing else. And that is everyone who stays on to the end will have the opportunity to win a five night stay at a five star luxury resort from many locations all over the world. Again, compliments of the big and secrets. So stick around. I want you to be that winner. And then we got a couple more and we're going to get right on to it with a look. This is going to be fun. So if you're struggling, if you're putting a show together and you're just getting overwhelmed with all the tech and all of the work, people don't recognize or realize just how much effort goes into producing a high quality live television show or live podcast.

Brian Kelly:
And it can be quite arduous. And I know this, as a matter of fact, from doing this for now, over ten years, I used to do everything manually. I said enough is enough and began automating a lot of the processes. If you are looking for help in the tech and you want to create a high quality professional top shelf live video show, then go ahead and visit carpet bomb marketing where it is, carpet bound marketing. Saturate the marketplace with your message and then. Folks that go through the carpet bowl marketing system will absolutely master the very resource we are using to bring this show to you right here, right now. And it is called Stream Yard and you see a URL on there and be an astute, you know what to do. No, not type it in and go look at it. It's only write it down on your notes. Our IP Dkim four slash stream live all together. I've used so many of these quote unquote studio software solutions over the years. Many. And I'm here to tell you that stream art is the absolute best of the best when you consider everything put together. They have figured it out and they've done it. They've built something specifically for live video shows. So no more Zoom. Get rid of Zoom. Go to stream hard for your live video. Zoom is great for meetings, but you want stream repeat imports live stream live. Let's bring this handsome feller back up and I'm not talking about me. Oh, God, no, no, no, no. Oh, look. Here we go. Are you ready? Let's give a look. The introduction he so richly deserves. Oh, yes. Look, Opendoor, I opened our eye. I got it is founder and CEO of Uplift Millions LLC. It's a global coaching and consulting company for Impact led entrepreneurs and leaders who are growing 6 to 8 figure companies that value people, planet and profit. So many aren't valuing even the first part of it these days. I'm so I love reading that. Alok is the Wall Street Journal bestselling author of Maximum Impact Potential. Based on his over 20 years of experience as a social impact entrepreneur, he is also a TEDx speaker on feeding 500,000 meals to people in need.

Brian Kelly:
I mean, can you not love this? How could you not love this guy? That's what I should say. He won a Stevie Award for the Best Entrepreneur, was selected for the new reality show Four Days to Save the World. Good Grief and is a proud father to Sequoia and partner to Caitlyn. Everything's in their family. Man, successful men, heart centered men. Ladies and gentlemen, I look up and.

Alok Appadurai:
I'm like, Wow, that guy sounds pretty amazing, man. I bet. I hope I live up to the bell.

Brian Kelly:
Oh, man. I mean, I absolutely had no idea what to expect most of the time of guests that that. Come on. I don't meet him literally till half an hour before the show, just like you and I. And it's it's always a pleasant surprise every single time. Yours was a notch higher than most because of your energy, your joyfulness, your your vibrancy, your love for life. It's obvious in all, all cases. So I can see why you have become so successful. A lot of that comes from your mindset and that's what drives you. You have a choice to be happy or you have a choice to be, you know, doldrums in the mud. And yeah, we are human. We get those points, right? We all get to those points. We get upset. We get pissed off. We get angry. The choice is how long do we want to stay in that state? And then which one is more serving to our bottom line in our life, not just in our pocket? So what I want to ask you to kick this thing off. Look, is. I am a firm believer that what is going on between our two ears is the foundation, the baseline for either our level of success or lack thereof, that it's all because it starts with and finishes with what's going on up here. So I'm really curious with you, when you get up in the morning, you know how it's super easy being an entrepreneur that everything just falls into place every day and you never have to worry about issues. I'm being so facetious here. There are many arduous tasks that await you in the morning as it does every entrepreneur. There are also good ones. There are also issues that need to be remedied. So when you're faced and then there's that uncertainty about sales for some, and I'm sure you went through that in the beginning of your walk in entrepreneurship. We all have. I think unless someone just was born with a silver spoon, I don't know how that would happen for you when you wake up in the morning, what is driving you? The bottom line is what is really going on in that big, beautiful brain of yours when you wake up, you know all those things are in front of you, but you have something that is keeping you driven and going that's just going to plow through all that stuff and keep crushing it and serving people. What is that for you?

Alok Appadurai:
Yeah, I'd say two things. One, I love what you're saying about the noggin being the big driver here. And I want to add one other layer. And this is where, you know, audience get, get, get your pen out and start writing this down. I think there's another frontier that goes beyond the mindset piece, which I think is huge. But I'd really like to also bring in a conversation about what happens from the chin down to the root chakra, which is actually in the emotional body. I think the next frontier for emotion for entrepreneurs and leaders is going to be to move a conversation away from just being about this, which is, by the way, a huge progression. Right. Because prior to this being the conversation was do do, do, do, do, do, and people could not understand why people were stuck, right? So then it progressed to a conversation about what's going on in the mind. Then it progressed into a conversation of what's going on in the mind and the subconscious. And I want to add one more layer, which is the mind, the subconscious and the emotional body. And once you start really having a communication and understanding kind of what's going on down here, right in the emotions, what we feel now, you can really start changing your life because you can do all the mindset work. But if you're not actually shifting the emotional body of how you respond emotionally to what's going on in sales, marketing, leadership, team issues, all of that, you're not regulating your nervous system, which, by the way, I'm not saying I'm perfect at it. I'm just saying I'm in the conversation around it looking to improve it. You're not going to do anything. So for me, my mornings, how I wake up and and get into that kind of drive mode is actually a couple of things. One is that I tune in to spirit. I actually get quiet. I spend as much time. I wake up before my son and my girlfriend intentionally because I want that quiet time because that's where I tune in to source whatever you want to call it. Source God, universal wisdom, infinite wisdom. Whatever your language for, it doesn't really matter to me, but it's where we open up.

Alok Appadurai:
And so I don't move into doing out of the gate. I think that's one of the big mistakes is people just like get up and they're like rise and grind, you know, we've got to go at it. You know, I actually think you you lose your your your superpower to some degree when you don't actually get quiet and listen. And when I say listen, I mean, yes, birds and I sit out on my deck here. I live in the desert in Tucson. You know, one of the places you and I had a really good conversation about, one of the most joyful places to be Tucson, Arizona, heart of the desert. I actually find it amazingly beautiful, but it took me about ten years to get there on it. But I listen. It's like listen to the birds and the bees and the javelins and and whatever else. But it's really listening to source, right? It's where we connect in where the things that might otherwise get missed come in. And, and literally the moments that I have in the morning are sometimes mind blowing. I'm like, Really? Oh, my God, it's only 615, and you're already dropping that bomb on me. Probably a carpet bomb moment.

Brian Kelly:
You want one of those?

Alok Appadurai:
I'll take one.

Brian Kelly:
I'll tell you. Get this thing rolling. Here we go. Yeah, they walked up. We got a couple more flights coming through before we go. Keep them coming, brother.

Alok Appadurai:
I'd say the other piece is, is then connecting to my two motivators. My two motivators in the morning are 1aa what I call more near motivator, which is my son and my lady. I'm driven to be a provider in my household. I understand my role, one of my roles in this household, and so I tune in and connect to them as a driver. So the second one is the global. So I tune into my mission, right? What did I come to earth to do? That might sound a little weird to some of you, but I just did this with a client literally right before coming to see Brian, and I literally had him get in his spaceship. I literally said, I need you to be in an alien spaceship looking down on Earth. What did you come here to do? And when you tune in and get connected to actually what you're here for, then you can handle the stresses and the challenges and the hurdles and the obstacles and all that, because you have a connection to what your root DNA or what I call Soul Mission was here for. So those are the things that I come back to every morning and they light me up to handle whatever the sludge and the challenges and the, you know, the bombs that might come my way is constantly coming back. Why am I doing this? So those those are my gems there.

Brian Kelly:
Yeah. And they are gems. And I get it's so much on point emotions. Nobody does anything without emotion. The action follows the emotion, you know, and we're always taught in sales that people buy on emotion. They do. But the whole the translation of that is people make decisions based on emotion. And it's that decision to whether they buy or don't in a business sense. But it's the decision on whether they're going to go about life, thinking that the everything's against them or that, hey, everything is available to me. And there's we all have choices. It's all it comes down to a choice.

Alok Appadurai:
And I just huge, huge choice. Like, for example, a lot of entrepreneurs that think that people don't want to talk about is anxiety, right? Because you don't have a steady paycheck. The pressure is on you to make it rain. Right. And so anxiety is a huge, huge issue in the and now now you can think all the thoughts you want, but if you're not regulating your central nervous system and getting a handle on it for real, that anxiety is still going to grip you up totally.

Brian Kelly:
It's like. It's like weeds choking out flowers in the garden. It's all it's just emotions are very important. And when you are able to manage and or control, to some extent, your own emotions change that emotional state. There are tools in science, proven science that can help you with that called NLP. I use it all the time. It's it's been a game changer, a life changer. And I don't say that about very many things. And then you said, yes, another Mike Trout moment. And when you said, you know, what is the purpose? You're in a spaceship, what is the reason? Why are you doing all this? And that's the other one. It's like have a very profound y and mine is similar in in parts minus my wife. She's my Y. Without her I wouldn't have my kids. So I go to the source and just say, you know what? I would crawl over broken glass for miles to keep this thing going because I want her and I to have that life together. We always dreamed of, to always improve, always be happy, and always be joyous. And so, yeah, those things that you just mentioned are core. If you don't spend the time like, like a look just so eloquently stated and set aside the time to put those in your life on a regular basis. If you don't, then how is your life going right now? Would you like to improve it? If you would like to and you aren't going to do anything, it's not going to change. And so why not change? And this thing I love, although many people I bring on here, one of the things they their answer often is a routine. That's what you just outlined. And I tell the audience every single time, look, if you don't have a routine, all I recommend you do is start with something like what a look just described. And whatever isn't working for you, if anything, doesn't modify it to fit your needs.

Alok Appadurai:
That's right.

Brian Kelly:
Simple.

Alok Appadurai:
Throw it out. Throw it out.

Brian Kelly:
I've talked to guys that take ice cold showers in the morning. I'm like, hell, no, I'm not doing that. No, it's not for me. So who would you like? I like to be comfortable in the morning. I won't be. Shocked. I don't need the paddles. I've had those on me. They didn't feel good after I was done. I no, I don't need to be shocked but yeah. Do what works for you and then. But just keep refining and that's. Is this something you find common with you? Look, you've got a business. You've got a very thriving, successful business. So once you achieve that level that you're kind of happy with, did you stop building? Do you stop tweaking? Did you stop testing?

Alok Appadurai:
No, because my my so in my philosophy around business, I'm not in business to just get filthy rich just for myself. I'm I'm on a mission to empower 10 million entrepreneurs to be what I call wealth circulators who are empowered to move flows of money to where more good happens. Right. So what I teach people is, look, you've got to have for me, goals aren't just the traditional measuring stick of goals, which most people are saying, Well, I want to grow a seven figure business or an eight figure business or six figure business, whatever. They're awesome. Great. That's a wealth generator. I'm going to challenge everybody watching right now. If you're an entrepreneur, how can you migrate to what the next identity evolution is, which is wealth circulator one who is able to be able to someone move flows of money not just for the benefit of oneself or even one's family, but how can we someone be someone who moves flows of money for the benefit of everybody, or at least who you might care about? Maybe it's your community, right? And so in order to be able to do that, you have to be someone who can have what I call next level goals. And so for me, those are, well, circulation goals. So I want everybody here this my wealth circulation goals have to do with I want I, I commit. It's not I want I hope I will try. I commit in my lifetime to plant 1 billion trees on earth. Why? Because I know they're the lungs of the earth. They clean the not good stuff and they spit out the good stuff. It ain't rocket science here. What happens when trees get planets? I'm going to plant 1 billion trees. I'm already on track for that. I'm going to end blindness for 1 million humans, and I'm committing to create 1 billion 0% interest loans for women during my lifetime. I create 0% lending loops. So when you have goals like these, which, by the way, my current business doesn't yet generate the revenue for me to do those goals, I've calculated those goals will each cost me total sorry $400 million during my lifetime. So no. Brian sure. The business at seven figures are scaling to eight figures. We're nowhere near we are nowhere near done because I'm nowhere near hitting what I've committed to before. I'm in the grave.

Brian Kelly:
So no.

Alok Appadurai:
We don't stop growing.

Brian Kelly:
Yeah, and I knew the answer before I asked it. I just wanted to hear. I want everybody else to hear it. Because one of the other things is I love your loftiness of your goals, your your what did you call them?

Alok Appadurai:
Well, second are giveback goals.

Brian Kelly:
Yeah. Next level goals.

Alok Appadurai:
Yeah, that's right. That next generation.

Brian Kelly:
And here's the thing, a lot of people may go, geez, Louise, this dude's off his rocker. Well, here's the thing. Yeah, yeah, he's got. The thing is, he's got something to aim for, and he knows it's very high, but at least he knows he's aiming for something. So to those that don't have goals or any loftiness to them, if you aim at nothing, you are sure to hit it.

Alok Appadurai:
That's correct.

Brian Kelly:
And so why not aim at something that could supply not only yourself? Thank you so much. That's very ecological to be there for other people. And it's amazing that you have those lofty goals. I mean, 0% loan, that's like, whoa, awesome. I'm going to I'm going to I'm going to put on a wig and come over to you and say, I want I want to.

Alok Appadurai:
That's right. So can I get one oak? You know, cross-dress knock on my door up here in Tucson.

Brian Kelly:
I don't think I could pull it off, brother.

Alok Appadurai:
You got no ball. I love how you just said, you know, if you got no goal, you're definitely going to hit that target of nothingness.

Brian Kelly:
Dream big, dream big.

Alok Appadurai:
Dream big. And look, y'all have a boatload, a little boat, loose, crazy. Unscrew it. If your bolts are too tight up there, you know, loosen it up a little bit. You got to be a little crazy to go down this path.

Brian Kelly:
Yeah. And you know what? It's a good crazy. It's not like a you know, you need to be put in an institution crazy of any kind. It's all it is is think out of the box, you know, be a little bit different. That's the key, is being different if you follow everyone else.

Alok Appadurai:
I want everyone to hear this. This is not about bragging and all that. I don't care. You know, someone asked me, you know, do you want fame? I said, I don't give a hoot about fame. If I'll be me, I would say I don't give a shit about fame, you know, but it's really true. I want everyone to hear this because for me, fame is not the end destination, it's impact. Its impact. And so if I I've said to God, I've said to universe or whatever language you all want to use for it, I've said, look, if I have to become famous for my the things I just listed, fine, I'll do that. But it is not a driving force for me. And frankly, I have I actually don't desire it. You lose your anonymity, you lose your privacy. But if I have to do that, so I want you all to hear this is not about ego. It's not about, oh, I want the spotlight. No, it's that I have a commitment to humanity. I have a commitment to something bigger than myself.

Brian Kelly:
Gosh, man, you're much younger than me. But somehow I think we were separated at birth. You're my twin. We have twin. Mine's facial hair. I mean, we. Got the same gray. I love it, man. So very similar. I remember years ago, I just. I wanted to get a nice car. A sports car never owned one of my life. And so I finally ended up getting a Corvette, and I loved it. And it's pretty hot looking. And I did not get it for people to look at me. In fact, as I drove it down the street, I almost slouched in the chair as far as I could so people couldn't see me. It wasn't for people to say, Ooh, look at that guy. It was for me to say, I finally met that goal and I achieved it. And now it's like a trophy I get to drive on for myself and no one else. And I literally did not want people looking at me to come up to a stop sign and I'll see them in the corner of my eye and they're rolling down their window and they're shaking stuff at me. And I finally was like, All right. And I lower the window goes, Nice car, man. Thank you. Politely I say, thank you, but dang it, I don't want that. So anyway, I can totally relate with what you're saying. Yeah and yeah, I still want things like that. Like I want a massive house on the beach. That would be awesome. We're actually moving to Florida here pretty soon, we hope. Lots of fun stuff happening. And I'm in California near the beach. I just want I'm not going to go down that path. So let's get back to the good stuff. So one of the things I love talking about, especially with successful entrepreneurs like you, Luke, is this whole concept surrounding how we get business, how we get eyeballs to our business. It's this concept known as marketing in everyday terms. And what I love about it is it's always ebbing and flowing. And what I mean by that is what used to work ten years ago doesn't necessarily work today. And what is working today may not necessarily work ten years in the future for you. If you were to pinpoint one one strategy you are currently using in marketing that is working it and is crushing for you, what is that for you?

Alok Appadurai:
Right now is so simple because it actually falls in the category. You know, people ask me all the time, although now that your business cross that kind of like the Holy Grail, right? Only 6% of entrepreneurs will build a seven figure company. And you hit that and it's this kind of big moment. And people ask me, Well, what are you doing? What are you doing differently now as you head from 7 to 8 figures? And you know what my answer is?

Brian Kelly:
Nothing.

Alok Appadurai:
Nothing. Nothing different. Sure. I mean, I'm being a little facetious here. Like, you know, we might start dumping on some, you know, paid ads and all that stuff to start throwing some fuel on the fire. But, you know, I told you that we had this big event and we we did 1.4 million bucks in sales. We deleted most of the junk that you're supposed to do. And all those ra ra ra events, I deleted all of it. I made it like an absolutely intense, nonstop experience. We still closed 1.4 million bucks in sales, and I did it exactly the way I got to seven figures. I'm not stopping the stuff that got me to where I am. Everybody, please write that down. What got you to where you are? Keep doing it. And I'm going to tell you I'll answer exactly Brian's question. I value sacred human connection. Oh, yes. Write those three words down. Everybody you want. You want amazing things to happen in your life. You don't need a big, thick book to write down Sacred Human Connection. And I want to really define for everybody what that means for me, because everybody thinks, well, oh, is he talking about prospecting? No, I'm talking about building a sacred human connection with another human where you don't actually know the magic that might enfold. Maybe. Yes, they might come up with millions and join our 30 K year long program or whatever. But guess what I'm open to? Maybe I might become their client. I'm open that we might be a joint venture partner. I'm open that we might be podcast swapping. I don't even have a podcast yet. All right. I don't know what might emerge, y'all. You lean into you ramp up sacred human connection out of this show, literally commit right after the show is done, do whatever it is that Brian tells you you're supposed to go do. Okay, cool. Did you apply for the the five day vacation? That sounds amazing, but I almost say the whole way myself so I can put my name in the ring for that five day vacation by, what is it, the big secret insider. So big insider secrets. I think I read that wrong. Right? Like all the things, sacred human connection, you ramp that up, amazing things will start happening in your life.

Brian Kelly:
This is the biggest bomb run of the entire show. Ladies and gentlemen. Here we go. Load up the smart bombs. Bombs them. Those bombs live with them. Oh, I just I've had this discussion and each of the last three days with all these meetings I'm having with people on Zoom. Same exact thing my brother is like. Like I say, my show is not my business. I'm here to build relationships. And again, I'm not looking at that person as a money source of money for me. I'm looking at solely to build a relationship because I now know being 57 years old and going through this a little bit, that that stuff happens organically after you get to know them. People buy people. They don't buy stuff. They buy the relationship. And see, I love this. I've never gotten out of my trop on the other end. This is awesome. Yeah.

Alok Appadurai:
Listen to what he's saying to you. If you're not paying attention, you're an idiot right now. Listen to what he just said.

Brian Kelly:
Just think about. It. I mean, you don't have to be that sleazy snake oil salesman. Okay, that's going back to the Wild West. Car salesmen used car salesmen. You don't have to say, come to my website and buy my crap. Ever, ever. So here's what happens. You build a relationship. If there is a pain point you solve of theirs, it will come out in natural conversation. They will now at that point go, I know you, I like you and I trust you. My hesitation resistance level are zero. Let's do something on the other side, just like you said. Look, I can't tell you how many of the folks that I've made relationships with, like on this show or those people I became their client, many of them. I don't look at it as a one way transaction. It's like, how can we help each other? Maybe not at all. And that's okay too. Every single person I have on this show becomes my lifelong friend. It's fricking awesome.

Alok Appadurai:
Let me give you guys an example of this. Brian did me this solid. He said, Hey, so-and-so said that you might be a good guest. Can you be on my show? I said, Sure. Lots of people ask me to be on their shows. Hey, I'm on lots of shows. I do lots of these things. Brian. He's like, number one, this show is not about me. It's about you. I'm going to make this all about you. I want you all to pay attention here. Then I went through all of his systems for me to get ready for this show. And let me tell you, if he's telling you I help you create shows like this, I ask, What do you do? He said, I help people create shows like this alone because it's it's a ton of work, man. It's all he's not even pitching me, but I went through all of it. I'm telling you, if you're looking to be create a show like this, you're going to go hire that guy. Because I've been through all of his stuff and it is the real deal and it's legit.

Brian Kelly:
Wow. Thank you, brother. Oh, man, this. So I said it's supposed to be about you, and I mean it. So knock it off already. It's like. It's like this. Stop no more.

Alok Appadurai:
It's about reinforcing the power of. That's correct.

Brian Kelly:
That's right.

Alok Appadurai:
But it's about reinforcing the power of action, leading with value and creating rich, sacred human connections. Because then what do I do? I was like, how much your services? He's like, 25,000 bucks for the year. I was like, Awesome, thank you. Now I know that because why? I've got loads of clients that might be thinking they might be at the right phase for that level of organic marketing pop out.

Brian Kelly:
See, now I'm going to tell people, see, ladies and gentlemen, he gets it. Not because he's pitching me and helping me. He's helping everybody in the same manner that he meets the same exact manner. And you help enough people, it's bound to come back in some way, shape or form. Don't expect it. Don't ask for it. Just let it happen and it will guaranteed. I mean, that's I swear to goodness, man. I know you're younger than me. I think we're twins. We have to be. It's like uncanny.

Alok Appadurai:
Sacred human connections and let the magic of the universe unfolding and watch what happens.

Brian Kelly:
The issue I see is a lot, especially ones first starting out. I used to be one and I fall in that same camp. Is that mindset of scarcity worrying about that next check. So then we're more apt to do stuff we are not in alignment with in our values and we're asking for people to buy our stuff. We've all been there. We know that that's a stage to get through. The point is, is the faster you can get through that stage, into this stage that we're talking about, that's when you'll see the magic begin to unfold in front of your eyes. Oh.

Alok Appadurai:
Yeah. Here's here's a word. Write this down. Everybody delete the word competition.

Brian Kelly:
Oh, yeah.

Alok Appadurai:
There is no competition. What do you mean? Especially for the early stages, right? Because why? There's the FOMO and I've got to pay rent and I need to close that deal. And I don't want to. I don't want to lose them to so-and-so over there. I used to. This is so embarrassing. I used to not talk about my mentors because I was so afraid that somebody, rather than hiring me, would go hire the mentor.

Brian Kelly:
Yeah.

Alok Appadurai:
Right. And then I realized I got taught by a mentor. Why? Why do you do that? And I said, Well, yeah, I'll be honest. I'm a little scared about paying rent, and I don't want to brag. You up because then they might just cut past me and go to the source. And the mentor looked at me and goes, I'm not the source sources up there.

Brian Kelly:
Ooh. Oh. Oh.

Alok Appadurai:
I was like, and they're like, stop worrying about whether someone comes and hires me instead of you. If that was true, then that means vibrational, i.e. the frequency was aligned for that person to come to me and not you. Stop worrying that there's some lack. There's no lack. Delete the word lack. Stop it. I lived there for so long. So worried, so afraid. Not enough money out there. Not enough clients out there. There's more than any of us can serve. If you take all the business coaches in the world, for example, in my particular, I'm more moving into the leadership space. But let's let's call it business coaching. You could take all the business coaches that are existing on Earth, even the crappy ones that have no no ground to stand and take all of us. We still could never coach all the entrepreneurs out there. There's not even enough of us to worry about there not being enough clients for we're not even anywhere near the saturation point.

Brian Kelly:
Yeah. And a thank you for all of that and to take it another step even beyond that, to make it even really crystal clear to everyone. Let's let's say that a look and I do the same exact thing a lot has five more years of experience and does it two and a half times better than I do you one person comes to both of us individually, one at a time. And if you don't have that scarcity mindset, if I don't, you're going to choose who you like the most. Who you feel more comfortable with, who you feel more confident with, who you trust more, who you just connect with better. Alok is a phenomenal guy that everyone can trust. I can be trusted, but there will be those differentiating factors. It has nothing or very little to do with your abilities. It's your desire and you're going to show them I'll do everything I can for you no matter what, and be honest and do it with integrity and the look, we'll do the same thing and you'll just say, Well, I choose. And it's not because one has that much more experience over the other, just like a local saying.

Alok Appadurai:
Let's make it more extreme, I'll reveal I all, I just share everything. The good, the bad, the ugly, all my failures You can hear me always seven figure business owner going to eight fingers. Got it. But I have so many bumps and bruises from along the path. You know, the insecurity, the self-doubt, the why me? Who would pick me, all the stuff. I just want to speak right into it for anyone watching. I said this to a mentor, right? I stood up because I invested in myself. I want you all to hear this. I currently pay my coach $10,000 a session, y'all. So I invest heavily into my expansion, my growth, because I know it's the fastest way to shift your circumstance. And I someone I'm a high achiever. I value time over money. I want you all to hear this. There's a big difference. You want to walk away from this. If you walk away with nothing else, value time over money rather than money over time. Back in my old days, I valued money over time, meaning I would do things a slow, dumb way where I would try to figure it out on my own and work really hard. I would work. I would outwork everybody. There was nobody that outworked me. And it's the dumbest and slowest way I could possibly do anything. And it was absolutely the path to failure. I thought I was doing the smart things. I was saving money and just working hard. Now, successful people value time over money. They hate wasting time because they know that money is an endless resource that you can always get more of. Time is a finite resource that you can never get back. So successful people go, What's the fastest way I can understand whatever it is I need so that I can get the result that I want? Unsuccessful people go, What's the slowest way I could do? Is that the cheapest way that I perceive as cheap? And then they earn the whole way. By the way, that used to be me. Don't do that.

Brian Kelly:
Card carrying member former.

Alok Appadurai:
Don't do that. So I stood up and I said to this mentor in front of 100 other people in the mastermind, and I literally said, the thing I'm hung up on is that, yes, I'm getting all these clients. My one on one roster was full. I think at the time where it was I was doing about 200 grand a year to 200 and to 50 somewhere in there. So I was already I was already in a different league than the vast majority of my peers, but I knew I was not even scratching the surface, number one. And number two, I had all this imposter syndrome going on. And for anyone out there, if you're an entrepreneur and you've had imposter syndrome, pay attention to what I'm about to tell you. I raised my hand. I was shaking, I was quaking. I was at the mic and I was just like, I can't even believe I'm about to say this in front of all these people who know that I'm decently successful at what I do here, and I'm about to out myself completely out myself. I stood at that mic in front of 100 people. We were down in Guatemala. We were kind of in a converted church. And I said the following. I said, I don't understand why, why? Why would someone hire me when they could go hire Tony Robbins? They could hire Brendan Bouchard. I started listing all these heavy hitters. And then I shut my mouth. And my mentor at the time looked at me and goes. Because it's, you know, I'm like, is that it? What? That's it? No. He then went on and he illuminated. He said, It's because of the sound of your voice, your laughter, your life, your life's story. That unique journey that only you have had. And what I realized was that many people picked me because unlike a lot of the big heavy hitters, the big names, the grand card owns, any of them. I've actually put 20 years into building social impact companies that were specifically dedicated to the upliftment of humanity. Now, I'm not saying that's a better or worse thing. I'm not I'm not comparing I'm not saying that that's somehow better than somebody else's run.

Alok Appadurai:
What I'm saying, what my mentor helped me see in that moment was it made my journey unique to me. And then many people who would watch my TEDx talk about feeding 500,000 meals to people in need. It just made me different, not better. Different. And it allows people to go, You know what? That guy's built a clean energy company that converted garbage to electricity fuel. He built a global media platform to uplift women and body image. He built a sustainable clothing company that fed 500,000 meals to people in need. And now he runs Uplift Millions, which is a coaching consulting company that helps entrepreneurs who value people, plan and plot profit scale 6 to 8 figure companies. Okay. That's the guy I'm going to go with. Right. So don't worry about comparing yourself to the big names. Be you, be all of you and let it rip. Let the world see the fullness of who you are. That'll help them decide. Am I going to go with the other person who offers the same services, or am I going to go with you?

Brian Kelly:
He said it. Let it rip. So we're going to. Let it rip. Oh. Oh, yes. I haven't had these many bombing runs in a long time, and I am not kidding. This is phenomenal. Yeah. And I want to now segue into that. You mentioned your new or your current venture uplift millions. And I'm deeply curious myself and I was hoping that you would be open to describing what it is you do and the kind of people you serve. Is it. Is it business owners, entrepreneurs? Is it moms? Is it families? Is a corporation? It's all the above. Some of the above. And then if I would love, love, love, love to hear a success story that really sticks out in your mind, that really pulls at your heart and emotion strings for the group. Would you be okay with doing that?

Alok Appadurai:
Yeah, that'd be. Please do it. You know, it's so funny, Brian. You know, I have friends from high school and college and grade school and stuff and, you know, they follow me on Facebook and I literally will have them say they're like, I don't know what the heck you do with people, but I get the sense that when they hire you, they make more money. Is that right?

Brian Kelly:
I'm like, That's a good thing.

Alok Appadurai:
It's kind of like all you need to know, you know? And they're like, I'm pretty sure they're kind of good hearted people that who I want to do good in the world. You. You have to make more money. Is that right? I'm like, that's pretty much it. Just just, you know. But all jokes aside, you know, people come up with millions. They typically are impact driven entrepreneurs, heart led entrepreneurs. They yes, they want to make a lot of money and they want to be successful and they want the big fancy house and maybe they want the Corvette and all that stuff, but they also want to make an impact. They know that they're here with a bigger mission. They stand for something bigger than themselves. So are people typically are are results driven leaders and entrepreneurs who are dedicating their life to making a positive impact in the world. And they want to use business as their vehicle for doing that. So they come up with millions because they know that about themselves. They know that they're an expert at what they do. That's a critical piece. Honestly, if you suck at what you do, I ain't going to be able to help you move the needle. I need to know that you're excellent. Brian mentioned earlier 10000 hours to improve and gain mastery. Maybe you're not quite a 10000 hours deep. Maybe you're at 2000 hours, 3000 hours. But you are highly committed. You are highly committed to what you do and who you are in the world, and you stand for that bigger mission. As long as I hear three components, I need to know that they are an entrepreneur leader who is, number one extraordinary at what they do. Committed. Deeply committed. Most entrepreneurs, by the way, talk a big game, but they really just don't want a job. And honestly, most of them should just go get a job because they don't treat being an entrepreneur like a full time actual commitment. So I need you have to be extraordinary at what you do. You have to be completely committed to your mission and vision and being willing to do the work.

Alok Appadurai:
And then the third one is another C word most people would think I'm about to say confident. I actually don't even need confidence. What I need is courage. I am looking for absolutely courageous entrepreneurs and leaders because confidence is a result. Courage is a decision. Confidence is a result. Courage is a decision. If you weren't paying attention, rewatch this video. So we work with those people and then they come to us. And here are the range of problems that we start reducing. Usually they've got a leadership problem. They don't actually they haven't really stepped into the fullness of their leadership identity, who they're going to be evolving into. So I accelerate the timeline between where your who you currently are and the version of you who will get to multiple six figures or seven figures or eight figures or whatever your number is. Number two. From there, we are probably going to work on your marketing issues. And again, we don't do paid advertising. We don't do paid Facebook ads. I'm not against it. I'm just saying that's not our skill set, but organic. What Brian's talking about with all sorts of different ways that you can grow organically without paid advertising. That is our wheelhouse. Number three, we're going to fix your sales problems. Woo! Man! People just struggle. Struggle to price their services and products appropriately, package them up and be able to actually sell and close. That means you got ink on the contract and you got money across the table and into the bank account from their operations. And delivery would be the final pieces that people come to us for brand optimization, a bunch of other parts. But basically short answer is, if you are those first three characteristics, I'll help them move the needle so that you can make more money and then make more impact in the world.

Brian Kelly:
And then no matter what the price point investment is, don't don't think about that. Think about what is the result going to bring back.

Alok Appadurai:
Yeah. I mean, I can give you a couple of clients, right? You got you got your big heavy hitters. One of my clients and Nike ended up doing 75,000 on January 1st. In a day, we just had clients that did 24024 hours, which sounds crazy and I don't mean those timeframes as like some out of the box thing, they had to do a bunch of legwork to get the result right. Let's not let's not kid anybody. You hear these things? Oh, my God. In 12 hours. Right. But it's because of all the legwork that they put in. Right. But the story that I'd really like to tell you is actually not one of the big, huge whoppers, you know, not like Brian Haines, who did 330,008 weeks. All those those are the big ones. And you can go to my testimonials, page up with millions of testimonials. You want to see the big juicy ones? I'm going to tell you one that's not on there. It's a woman in Canada. Her hands are weathered. Weathered. Her name is Kitty. Incredible human, one of the most amazing humans I know. She's autistic and she cleaned houses, which is why her fingers are like this. Weathered hands. These are the hands of a woman who knows work. She had been through many other programs and because of her autism, many other programs took her for a ride because she said yes very easily. I want you all to hear this, because this is this is one of the stories that made me cry when I got the message, private message. And nobody's going to see this big, huge result because not going to blow anybody else away except me. She came into my program. I was honest with her. I was real with her. I knew her. I understood her autism to the very best of my ability. I had honest conversations about what I needed from her so that she wasn't just spending money on another program. And I said to her, Look, this is what's going to look like, Kitty. I said, We're going to play full out. And when I got a message from her and by the way, I want you to hear this to everybody, this wasn't when she was during my program.

Alok Appadurai:
This wasn't one. She was my client. Why? Because I don't give up on people afterwards. I want to hear from them for years. Boom. A message comes in, Brian and she says she dropped me a box or messages, a voice memo. And she says, look, I just need you to know I landed my first $2,997 client. Not only that, they are painful. She takes care of her 85 year old father. And when I heard when I got that message, Brian, I teared up. I teared up because this is a woman, autistic woman, who's worked her ass off with physical manual labor for years to the point that her hands are like this. And here she is. She's doing decluttering both now physical and mental brain decluttering. That's how she's had to do autism and cleaning houses. It's brilliant, she said. They paid in full. And I'll tell you source moved through me, I said. Source literally whispered in my ear, said, You change that woman's life, you change the trajectory of their life. So yes, everybody, I can tell you the big flashy stories. Lots of people have gotten big, huge results in my orbit. Okay, great. But it's that story. A kid in Mackay having her first $2,997 pay in full and getting to feel all that money. When I want you all to imagine how much you think she got paid cleaning houses in her life.

Brian Kelly:
Yeah.

Alok Appadurai:
Let think about how many hours she worked. Hands to the bone to get $2,997 flowing into her accounts. That is a story I wanted to share with all your people may not seem flashy, but it is life changing.

Brian Kelly:
It is the most impactful. And I just want everyone watching and listening to understand this deeply that he just gave you the roadmap to success right there. Bingo also gave you the absolute roadmap to success. It's not. Not once did he say, and I made 50 grand off of her or whatever she paid him. His joy. You could see it. You could feel it. This is what drives successful businessmen and women. And that is he just he evoked it just there. His emotion is getting that emotion.

Alok Appadurai:
My former client, Tobias Sharp, she went to two rounds. She did her level one. She did her level two. She did well. She did well. You know, solid. But what touched me about. What? What was the date? Four or five months later, I get a message. She says, Look, I've stepped into my CEO identity. I now have a team of three. We've just had our first back to back 35 k months. Thank you so much for everything. Literally even right now, it gives me the full chills because she's on just literally she's stepping into her power. And I know that her trajectory is different for the rest of her life.

Brian Kelly:
So if you're in business to help people to elevate their life and that's your M.O., then you can achieve the level of success. And beyond that A is at right now, it's that simple.

Alok Appadurai:
Commit to mastery. Commit to mastery. Brian opened with the bookmark section. I'm sorry that I don't remember the exact the thing, the name of the bookmark section, but I brought this one. I brought this one to show all of y'all. This is not my book. Happy pocket, full of money. You want to. You want a writer? Downer, write this one down. I don't even want to make the focus. Go out. Happy pocket full of money. This guy, this is. I send this to all of our clients. You want a gem and don't quit because it's a little woo woo at the beginning. Read the whole thing. This book will rock your mind about money, quantum fields, energy, space, time, continuum stuff that you might even not even believe. I don't care if you don't believe it, just read it and allow it into your consciousness. Now, why do I say that? Because I've read a statistic. Highly successful people read 60 books a year. I'm not I don't hit that mark yet. But they are readers. They are learners. I tell people all the time they what's your secret source? I go, I outbrain everybody I know. I learn I'm a non type. I say to my son, I said, Son, I don't care about anything except that you keep learning. That's all I care. And I said, Daddy's a learner. Caitlyn's a learner. Your mom's a learner. Her husband's a learner. We are learners in our family. And I would assess, learn, learn, learn.

Brian Kelly:
And I would venture to guess that you are also doers because know five languages.

Alok Appadurai:
Everybody write this down. Sorry, four languages and they're all tied together. Thinking, writing, speaking, doing, thinking, writing, speaking, doing. These are the same language. I noticed everybody I included doing speaking, sorry, thinking, speaking, writing, doing, thinking, speaking, writing, doing, thinking, speaking, writing, doing. When you all who are watching this, when you shrink the gap between your thinking, writing and speaking those three and doing. And you make them all in harmony. And listen, if you all want the biggest gem and this should definitely get a carpet bomb. Don't say anything you won't do.

Brian Kelly:
Oh, yeah, baby.

Alok Appadurai:
Don't say anything that you won't do. If you do it. And that's why this is my biggest level on myself. I am not perfect in this, but what I am committed to is reducing reducing the percentage of what I say that I don't do. Yes. And now, by the way, this is not even just the big things like getting up, booking that sales call, doing that marketing post, running that big event, whatever. I'm actually talking about you bringing this all the way into the small party. I got frustrated with myself because the other day a client of mine named a move me, a movie called Everything Everywhere All at Once. It's a new movie that's streaming. And I had just heard of that movie from friends of mine in a text message thread. So I thought and I said these words, I want you all to hear this. I said these words to my client. I said, Great, I'll watch it tonight. I got to tonight. This was two nights ago, laid on the couch. I was tired, looked at my phone, was about to pull it. I pulled it up and I thought and it's not really what I want to watch tonight. Now. I could have as easily said, I'm going to watch it over the next couple of weeks. But you hear that everybody. I lied to myself. I said something and I didn't do it. I'm giving you guys the example. So you see that I'm not saying this at you. I'm saying this as my biggest up level. You want to track people, track the up levels that successful people challenge themselves to fail at, track the up levels that successful people do to challenge themselves to fail at. So I caught it. You said you were going to do it. You didn't do it. Oc bang. Raise the bar. Raise the bar, y'all. If you say it, do it. Make there complete congruence between the four elements I just listed. Thinking, speaking. Have your speaking align with your thinking. If you think it, speak it. If you speak it, write it. If you write it, do it.

Brian Kelly:
Yeah. That just that just defines in my word, in my mind one word called integrity. And integrity is for other people. But it's not just for other people. It's even more important that you are in have integrity with yourself. And you just went through that example because if you lie to yourself, you know it and it shows up in your your being until you write that shit.

Alok Appadurai:
That's correct. And I wanted to out myself, too, for my own accountability. Right. It's like, hey, that happened. Raise the bar. Luke raised the bar. The fastest way to raise the bar is to align your doing and your thinking as soon as those are aligned. Bang! Watch what starts happening. The speed of change will actually possibly scare you and overwhelm you. It will start happening so fast that you'll need coaching on the speed of the expansion.

Brian Kelly:
I love it.

Alok Appadurai:
You started with coaching because you were stuck as shit in a gutter somewhere and then when you start doing this stuff, you will need coaching to handle the speed of the expansion.

Brian Kelly:
Yeah. A lot of people think they hit a certain level. They're done. They don't have to do anything else. It's no. You get the next coach that can take you to the next level.

Alok Appadurai:
That's correct. You get the next coach to handle the next set of problems you're going to experience.

Brian Kelly:
I mean, come on. Look, if you hit the top and there was no more there was no more coaches to help you go any farther, I would be bored as heck, I would think. Is this life? No. Life should forever be a climbing experience, a learning experience and expanding if and that's I think what drives entrepreneurs is that there is no ceiling. We just keep going and we don't.

Alok Appadurai:
Know the ceiling on this one. Know the secret sauce that I just learned in the last year on this that I wish someone had said to me about 20 years ago.

Brian Kelly:
Yes, please.

Alok Appadurai:
Because I was always like, how to say it in terms of being a results driven leader. That's my identity. That's who I surround myself with. That's who our clients are. If you're not a results driven leader, like don't even bother. In my world, I'm not judging you. Go hire somebody else. Go let someone else take your money. But you shouldn't be giving anybody your money, by the way, if you're not a results driven leader. I'm just saying. But for me, I was it was always on the metrics, right? The six figure, the multiple six figure, the seven figure, the this 100 K months, the 200 K months of 300 K months, whatever. Right. Being. Being when you recognize that the growth in your beingness never ends. That is the real journey. So whether that's me expanding who I'm being as the CEO and the leader of my company, whether it's who I'm being as a father to Sequoyah, who I'm being in my relationship to Caitlyn, which, by the way, no major work to do there. Right. Improving love my lady to death. Got a lot of work to do. Wasn't quite modeled how to be a man. Right. So growth in your being miss. And when you realize that, that never ends. That never ends. Commit to evolving who you're being in the world and watch. Whew. Watch what happens.

Brian Kelly:
I'm inspiring and I'm looking at the clock. We went over our hour, so we're going to go another hour for we're watching. We could easily I could go easy. Oh, man. Without even any effort whatsoever. This is I love what I get to do. I look and you're the big reason why. Thank you for all of this. I want to go at another.

Alok Appadurai:
Job you have.

Brian Kelly:
It is. I'm the most blessed person on the planet. I love this. So I did promise before everyone drops off. That I. Would give them a way to win a five night stay at a five star luxury resort. And I also heard a little bird told me that this some certain person might have something for you as well. So we're going to do both of those right now. And then I do. I close every show out with one bomb of a question. And you're going to love it. And it's very profound. It's very unique. And I cannot wait. But before we do that, here we go. For those of you watching, write this down. Remember to write it. We will pick a winner after the show. You can enter after the show is over. Don't sweat it. You have time. I'm going to put it up on the screen for those of you watching live. All you need to do is go to this Web address, write this down. Our WIP that stands for Reach Your Peak, which is my company or WIP. I am forward slash vacation and guest experts are allowed to enter and I've had them win. This is pretty phenomenal. I don't play. Those games so ripe for such a vacation. Be sure to enter that it is a bona fide vacation. You are not going to be taken into a basement water, drip torture and given a timeshare preach about anything. It is as if you are an actual full paying customer. And the reason I know that is our very sponsor has been on those trips three times separately and every time he said, I'll just read like another vacationer, which was incredibly well. And then the little birdie that told me that there was something maybe and I'll let look, take it away on this one. I'll put it up on the screen and maybe give a description how people can go after that.

Alok Appadurai:
Yeah. Awesome. We've got 156 trainings, about 12 hours that I've done over the years, and we put them into a CEO training vault. So if you all are, please don't do it. If you're like not actually serious about committing to a I would really request a heart led business, right? You actually care about people but go to we uplift millions. We do not uplift millions. You just have to answer for questions that just let us know that you're actually a real person and not just some spammer who wants to come in and annihilate our community. But it's a whole community and training platform in there for mission led entrepreneurs who want to make the world a better place. So you can go get 156 trainings free. We will eventually. Everybody let you know it will eventually be a $97 a month thing. So just go go there and go watch all of it. It's it's the free vault. And so we got up with millions for anyone out there. Go get free access to all of it.

Brian Kelly:
So is it we? We.

Alok Appadurai:
Yep, yep. Just we got uplift millions.

Brian Kelly:
So you see on the screen uplift millions. Put we dot in front of that. That's right.

Alok Appadurai:
Just we got up of millions and you'll once you're in go to the CEO training vault in the courses and you'll just see across leadership sales, marketing, closing deals. There's just it's a ton of like legit gems. It's not shallow junk in there.

Brian Kelly:
What? Maybe things that actually work in real life.

Alok Appadurai:
Yeah, yeah, maybe things that I actually do, you know.

Brian Kelly:
Oh, that's, that's beautiful. And I want to tell people that putting together any training course that is in that is a work of passion. It takes some serious effort to put together a good comprehensive training course. So thank you. My gosh, to give that for free is unbelievable. And yes, everyone, please treat it with the utmost of respect. Act as though you paid ten grand for it.

Alok Appadurai:
That's correct.

Brian Kelly:
Put some value behind it, because a lot of you know how many times I've been given things that someone from stage is selling for 5.97. Oh, you're my friend. Here's a course of 50 CDs and I'd bring it home and I'm excited. And because I didn't pay a dime, you guess how many times I opened that case and listen to those CDs, right? Zero. Don't be that. Don't be a zero like I was. Don't be a zero like I was. Take what he's got, give it some value and get go deep and treat it as though you spend a lot of money. And if you don't succeed at this, you just lost that money. You got to show some pain involved. So go get them. So we have that one. Thank you. Thank you. Thank you. We have that one final amazing question.

Alok Appadurai:
I'm excited.

Brian Kelly:
Wow, that's good. Yeah. And the cool thing about this question I look is that there is no such thing. As a wrong answer. Or in fact, the exact opposite is the case. The only correct answer is yours.

Alok Appadurai:
Oc.

Brian Kelly:
Because it's going to be unique to you and some will have the answer like that. Some get the answer after a few seconds, maybe even a minute or two. Even that is perfect because it's your answer. So there's no way to fail. Flub. And now, with all that, it makes people more nervous than if I have something. Square.

Alok Appadurai:
To my pants here.

Brian Kelly:
All right. Are you. Ready? Yeah. We should try to have fun on this show just once.

Alok Appadurai:
Seriously, man, you got to loosen up a little bit.

Brian Kelly:
But all.

Alok Appadurai:
Look a little tightly wound.

Brian Kelly:
There. It's all good. Whoa. I hope I didn't hit that. Yeah, good. I've got my finger on a button, so here we go. Luke.

Alok Appadurai:
Yeah. Pottery. You got it.

Brian Kelly:
How do you. Define. Success.

Alok Appadurai:
Oh, man. Very simple. For me, success is being able to look your 90 year old self in the face. And know that you played full out and that you made that version of you proud and that by the time you're getting to that zone, you know that you can look them in the face and they'll say to you, You have no regrets. You have no regrets and you lived into your highest and fullest expression. And you don't look at that 80 year old, 90 year old version of yourself and realize there's tremendous disappointment. You know, this this came out for me when I was 19 years old. I was driving in north India and I had a spiritual experience where I it was a near-death experience. And one of these crazy drives in India, if you're if you're imagining a crazy drive in India, that's probably what it was. And my 80 year old self sat next to me. I was on the investment banking track. I was on track to just go make a ton of money and extract as much money out of economies as I possibly could, all for my benefit. My 80 year old self looked at me and said three questions. Who do you spend your time with? Did it matter? And what did you do with your life? Right. And and in that moment, literally looking at my ethereal future self, I was like, oh, my God, I will regret this entire path. So for any of you listening, success to me is being able to know that you lived in alignment with your soul's true mission and that you played full out to the best of your ability and that you got no regrets.

Brian Kelly:
And you know how we end this out, don't you? Yeah. Oh, my goodness. You are an amazing, amazing man. I appreciate you. You're like my brother by another mother. And truly, I mean that. I mean, it's, like, amazing. We got to. We got to connect at some point. You're not too far away from me being in Tucson. And I appreciate you your. Your family is. Blessed. And anyone who comes in contact with you is blessed because you put everything you have into what you have because you want the best for them, whether they're part of your family or not. You already eloquently discussed that. Thank you, my brother. I so appreciate you for coming on.

Alok Appadurai:
It's so good, my man. I mean, you know, I was thinking we could meet up and there's this place I've been wanting to go called Lancaster, California.

Brian Kelly:
Not for the. Location, but, yeah, if you want to come out and say hi. Oh, come on, let's do it. Let's do. It. I'm ready. Bring the fam. Let's have a good time.

Alok Appadurai:
That's it. I heard it. So I heard it's a vacation destination.

Brian Kelly:
Oh, yeah, baby, it's paradise. You got it. That's all right. On behalf of real honor. It's all mine, brother. Thank you so much. On behalf of the amazing. Oh, look, I am your host, Brian Kelly of the Mind Body Business Show. And until next time, please go out, sir. People crush it, and above all, be blessed. So long, everybody. Thank you for tuning in to the. Mind Body Business Show podcast at WW. The Mind Body Business Show. My name is Brian Kelly.

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