Special Guest Expert - Ameet Khabra
Special Guest Expert - Ameet Khabra: Video automatically transcribed by Sonix
Special Guest Expert - Ameet Khabra: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall? Two steps back. Who are dedicated. Determined and driven. We finally break through and win. That is the question. This podcast will give you the answers. My name is Brian Kelly. This. Is the mind body business. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body Business show. We have another phenomenal, tremendous stupendous guest lined up. Amit Kabra is in the house. She is a marketing maven. That's my words, not hers. But she is a phenom and I cannot wait to share her genius and her brilliance with you. In just a few minutes, the Mind Body Business Show. It is a show that I had developed with you in mind the entrepreneur, the small business person, or even medium or large size business person, because we can learn something from every successful entrepreneur that comes on this show that we get to interview. I get the distinct pleasure of interviewing amazing people like Amit so many over the course of now four plus years doing this show. And the thing is, is it's all for you to learn the secrets. Quote unquote, of success that each of these individuals has figured out because there are many different recipes that can make a very, very wonderful chocolate cake. There are many and they are different. All you need is one. But the cool thing is there are multiple ways to achieve a successful result. And that's what this show is all about, is showing you multiple ways and all you have to do is pick one and follow and model, and then you too can achieve the success that you both desire and deserve. Sound cool? Yes. So it's about the three pillars of success. Mind is really about mindset. And to a person, people that I have interviewed and studied, the successful ones specifically have a very positive, powerful and most importantly, flexible mindset and body body is these successful individuals literally took care and still take care of their bodies, both through exercise and through great nutrition.
Brian Kelly:
And then business. Business is very multifaceted. What is that? Well, these individuals that I focused on for about a decade, only successful people to a person had mastered the various skill sets that are required, that are necessary for one, to build a successful, thriving business, that they can also then grow and scale and continue to make bigger. And their skill sets like sales team building, marketing, systematizing leadership. I could go on and on and oh my goodness, we have a marketing expert on with us tonight. Oh, I'm so excited. Marketing is one of my favorite topics in the whole world. And the good news is, though, that you do not have to master every single skill set because quite honestly, to master just one takes a very long time. Could you imagine needing to or having to master all of them? And I only gave you a handful. So the good news is if you just master one skill set and that is the skill set of leadership, then you can use that skill set to leverage and bring in others who have or are in the process of mastering the other skill sets that you have yet to do to master or you may never master because it just takes that long to do it. We don't have we only have so long on this earth. And so that's the good news. So focus on leadership and watch the magic happen. And speaking of very successful people, another thing I noticed in studying just successful people is that to a person, they are also very voracious readers of books. And with that, I like to affectionately segue into a segment I call Bookmarks.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by reach your Peak Library.com.
Brian Kelly:
Yes, reach your peak Library.com. And real quick, write that down. Put it in your notes. Don't go off clicking a new tab and going to search that resource or any other resource for that matter, during the show. I know Amit is going to have several. She will have her own website. You will definitely want to go to that, write these resources down because I always say this. I've said it for years, especially when speaking from stage. You remember those those physical stages in seminars and hotels is that the magic happens in the room and what does that mean? It means keep your focus on what is going on inside or in this case, what is going on. When Amit is talking, I would just hate it for you to lose focus for just that one instance, that one moment when she divulges that one golden nugget that could potentially change your life for better forever. So please stay focused. Pay attention. That's my soapbox moment. I'm going to be taking notes. I'm running this whole show, so I'm not asking you to do anything I personally wouldn't do anyway. All right. Reach Your Peak Library is a website that I had built by my team with you in mind. I myself was not a voracious reader until about the age of 47. 11 years ago. Yep, Yep. You all did the math. You know what it is now? That's good. And the great thing is I learned very quickly how impactful and how profoundly reading could change my life and did. And so I started just collecting all the books I had read that had that effect on me. So not every book is in this library. And I will also tell you that they're not in any particular order. They're just kind of ad hoc thrown in there, just based when I said add this one to the site. And so I'm way behind also on other books that have had profound impact on me. But there are plenty in here to choose from. So all you need to do is scroll down, find the first book that really speaks to you, that you say, Man, that one looks kind of interesting.
Brian Kelly:
I want to read that. Just go get it. And you don't have to get it from this website. Those buttons all go straight to Amazon. We might make a few cents out of it. This is not going to be one of those career changing money making websites, and that's not what it was designed for, specifically and truly and solely for a gift to you so that you could basically optimize your time. You can reduce the probability of wasting your time because you can see a book that's in this website has already been read by someone who vets it, someone who is successful so that you can be assured that the odds of it having an impact on you in a positive way are much greater. So cool. Speaking of odds of becoming much greater, our guest expert is going to do that right now. Going to help you to become better at marketing and I'll bet so much more. So with that, let's bring on Amit Kabra. Here she comes.
Announcer:
It's time for the guest expert spotlight savvy, skillful, professional, adept. Trained. Big league qualified.
Brian Kelly:
And there she is, ladies and gentlemen. Yes, it is the one and it is the only. Amit Kabra. Yes. Welcome to the show, Amit. How are you doing tonight?
Ameet Khabra:
I'm doing really well. How are you?
Brian Kelly:
Oh, I'm just living the dream, you know, I get to meet fantastic people like you, interview you find out what is going on, what's working today, especially in the marketing realm, because that is such a wonderful, always ebbing and flowing area in when it comes to business. So I appreciate you for coming on. I'm going to introduce you formally very, very soon. Before I do that, we have a little bit of housekeeping to take care of. And I'd like to kind of tongue in cheek say, well, maybe it's bookkeeping because it's taking care of our sponsors. So with that, we're going to hit some sponsor material. We'll be right back with Amit. Don't go anywhere. All right. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five minute vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego, There's also Mexico. There's also the UK and Argentina. I mean, it just keeps going on and on and on, Australia. At the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live the next time. We do not spam, we do not even pitch any products or anything from that notification. It's just simply a way for you to know that we're alive. And now you can join us and you can also participate in this incredible, incredible prize. And you do not want to miss this. So come on live. And you do not want to miss a moment because of our incredible guest experts. And we will reveal that at the very end. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time.
Brian Kelly:
Then write this down carpet bomb Marketing.com then head on over to it after the conclusion of tonight's show. Carpet Bomb Marketing. Saturate the marketplace with your message. And to get a free lifetime membership to a phenomenal resource called the Peak Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur Discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down and then after the show, once again, head on over to reach your peak club.com. All right. Now let's get back to the show. Yes. Let's get back to the show already for goodness gracious. Let's bring on a meet formally and officially. Amit has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today, she uses that experience to design dazzling campaign strategies for her clients and teach future generations of pay per click pros at the university level. Ooh, that's awesome. How are you doing officially, Amit? Welcome to the show.
Ameet Khabra:
Thank you. I'm doing really well. This is the last thing for my work day today. Guess or work day. Because usually find, um, doing little lives and stuff like that to be a lot more fun than it is more work. So work day. Yes.
Brian Kelly:
Love it. Love it. And hello Vignesh. I hope I said that right. Vignesh is watching. Want to give shout outs for those who engage with us and we love having people engage. So. Amit. You know, when it comes to doing business, to be an entrepreneur, to be a business owner, it's not as super simple as many think it is. Who have not yet embarked on it or really gone down that path. It takes a lot of perseverance, a lot of discipline, a lot of failure, a lot of disappointment. And what I like to do is open the show with you, Amit, and ask you when you get up in the morning knowing that what it is to be an entrepreneur and the arduous task ahead of you and the disappointments and all the things that can set you back that you're about to face every single day. What is going on in your beautiful brain that is keeping you driven, keeping you determined, and keeping you resilient and moving forward throughout the day, day in and day out. What is going on up there when you get up in the morning?
Ameet Khabra:
A couple different things. First, I always like to even before I opened my eyes, I'd like to tell myself that I've had good rest. Studies have shown time and time again that if you simply just tell yourself that you actually had good sleep, you actually believe that you had good sleep regardless of how the sleep was the night before. And then you'll see a natural spike in your productivity as well. So the first thing that I will always do is sit there and just say to my mind or even out loud that I had good sleep and that today is going to be a great day. And then I roll out of bed and continue that mantra. And I think the thing that motivates me the most to continue doing what I do is honestly the acknowledgment that I am not a good employee. So this is my only option. I have to make this work. And that's usually kind of the thing that really drives me to try harder and do better is I want to build something that's going to last longer than me. For people who might not be good employees either and kind of want a little bit more autonomy in their schedules because everybody on my team kind of just does what they want when they want. And I like living my life that way too. So I naturally just brought it into my business and it's worked out pretty well.
Brian Kelly:
Wow. So much wonderful stuff right there. I mean, my gosh, you're the first one I've ever heard say that. You use that as a strategy, a routine that that you got good sleep regardless. And it's so true Now that you said all that, I'm thinking back, it's like, you know, I've done that when I'm thinking, you know, it didn't feel like I slept that good. But I'm just going to I'm just going to say, you know, and when I'm asked, how'd you sleep? Is it not pretty good? And I'm like, Wow, I did believe that. That was pretty neat. And today is going to be a great day. What a great way to start every day. What a great tip. And here's the thing that a lot of other budding entrepreneurs don't seem to grasp on to. Is that what you just said? Amit That is one of the key, key ingredients. That is one of the secrets to success is starting your day with one tiny little mindset pill, if you will, that has no side effects except massive success. I love it. And then I'm not a good employee. Yeah, that's another good reason to keep yourself motivated to keep doing what you're doing and succeed at. And I love the fact that you talked about leaving this for others after you're done. So many people are just here for themselves. And don't look at the bigger picture. My my mentor at one point was training on this from his seminar and he would say, you know, build your business to sell it as if you were going to sell it, whether you're going to sell it or not. But that way when you build it, other people can step in and can take over and can carry the baton when it's time for you to leave the business and do something else or something else happens. But appreciate that that you said that all of that I mean, that could have been our show right there. Those two tips right there, everyone. And I mean it. I'm and I told everybody to write notes just just so they Oh it went away my page got. My finger.
Brian Kelly:
Hit it. There we go. I'm already taking notes of the show. And so, um, I hope everyone else is doing the same. Whether you're watching this live, I hope you are on the mind body business. Show.com, that's where you register to get alerted and a link will come right to you, like it said. And if you're not, that's cool too. I hope you're taking notes on the podcast or the recorded video. Oh my goodness. So much, so much to talk. So is it did you start out as an employee at some point and then realized, I don't like this, I want to start something on my own? Or did you jump right into entrepreneurship? How did that journey work for you?
Ameet Khabra:
Uh, it's a little bit of a convoluted story. Uh, when I was 19, I was volunteering for a volunteering for an organization that was doing event planning for a massive dance competitions, basically. And I remember one day I just, like randomly had said that I'm like, maybe I would do it on my own. And I don't know who planted that seed in my head. It was definitely somebody I just can't quite remember who to credit on this one. And I remember the chairperson at that time looked at me and was like, I don't know if you could do it. And I remember sitting there going, That's probably like, those are your famous last words, really, at this point, like, you don't tell me what I can and cannot do. Like my parents learned that years and years ago, years and years ago. And like, they just, like, kind of gave up and they were like, you know what? As long as she's not harming people, let her do whatever she wants. Really, at this point. And I love my parents for acknowledging and realizing who I was is just somebody who's going to do whatever the heck I wanted to. Unfortunately, this man had no idea. So I went off and decided to leave his organization and started my own. And I had the youngest team that was like organizing at that time. I was the youngest leader at that time and I was also the only female leader at that time as well. So that was like a really cool moment for me and I didn't really acknowledge it for what it was at that time, and I kind of wish I did. And within a year I actually got credited in their PR release for the reason for being the reason why they actually were going to stop doing one of their larger events. And I hate myself so much for not like, you know, printing it out and putting it into a nice little frame and keeping it forever. So I've been trying to find it and I just can't find it anywhere because it's like really kind of one of those highlight moments of your life where you're like, Yeah, I did that and I did that basically by myself.
Ameet Khabra:
Um, so that's kind of like where it started to a certain degree. And then after a couple of years, I realized that I hated event planning and I didn't want to do it anymore. So I basically closed up shop really quickly. I was living in British Columbia where I am now, decided to leave for Alberta, and five days later, like literally five days later, I was gone. Um, and I just basically started taking temporary jobs wherever I could. And then eventually I got Google ads certified just because it was something that seemed really interesting to me. And three, four days later, I got an email from somebody going, Hey, you're exactly what we're looking for. So I basically went from spending like $3,000 a year on my own advertising for the company that I was running to, 4.3 million, essentially what felt like overnight. So the learning curve was very, very steep. I mean, it wasn't the greatest time of my life, but it also was all at the same time because it was a lot of work that I wasn't prepared for. But I'm so grateful for it because it's made me so much quicker and I'm able to diagnose accounts a lot quicker and just see things in a different way that a lot of other people can't quite see. So I went and did that, decided to leave that and go off to an agency so I could learn all the other skill sets like SEO content, social media and all of that great stuff. And then a year into that, I realized that I'm not a good employee. Seeing as that, I told my my two bosses back to back to go f themselves and still somehow had a job at the end of the day. Like I showed up to work the next day and nobody said anything. And at one point I actually packed up my things and left the office and I told them that I wasn't going to come back and I'd be working from home until further notice. Like I really was horrible. I was not I was not a good employee. So when I say I'm not a good employee, like that's some of the stuff that I've done.
Ameet Khabra:
Um, so after a certain point I just went, let's freelance for a little bit, tried that, and then eventually somehow it just, I mean, as we're going to continue talking, it snowballed into an agency and now I lead a team of I think there's eight of us, including me, seven, 7 or 8. So, um, yeah, it's been, it's been it's been a good time.
Brian Kelly:
That's fantastic. I mean, my gosh, to be the head of a $4.3 million ad spend, was that like a year or a month or. How long is that?
Ameet Khabra:
Yeah, I did that for like I did that for a full year. But my experience before that was $3,000 and I did that maybe for about two years. So I went from spending like 250 a month to 320,000 a month in a blink of an eye. And nobody ever questioned my capabilities, which was interesting at the very least.
Brian Kelly:
But that's also, you know, affirming in a way as well. And I'm sure that that was a jumpstart in teaching you the craft that you now are continually refining. It's never over, is it? I mean, ads and marketing always changes. What works today doesn't work tomorrow. I mean, gosh, we used to be able to make a living off of just email marketing and blasting thousands of people from a list that people would, you know, back in the day. Others would buy these massive, massive lists of people they never know knew this is before spam was even a word. And they would just send out these mass emails and make a good amount of money by doing it. And that doesn't work anymore, obviously. And now what have you found? What is you know, I'm just I love marketing. I love everything about it. You do. You do ads and do you also engage in one on one and or referral marketing? Or do you have, um, are you in touch with people who do that? The thing I'm leading up to, the one thing I wanted to ask you is today, right now, what works? So you have to market your business to get people to come to you, to market their business. And so for you, what does that mean? What is the best form today for you of marketing? Is it are you putting out Google ads for your own business? Are you doing it in other ways? Social media marketing A big combination of everything. I'm deeply curious what is working for you right now?
Ameet Khabra:
Uh, my my belief, even from before I even realized this was my belief, is that knowledge is always going to be power. So for me, I've always been an open book. So when people would call and be like, You know, Amit, I want to learn more about Google ads. Can I pick your brain? More often than not, Especially now in the industry? You hear, you see like you can kind of hear somebody's eyes rolling. When they hear that, they're like, Well, picking my brain is not going to pay my bills. And I mean, of course it does not. And if it's going to take an hour or two to explain something to somebody, then of course you should be charging for that. But there's also a fine line on that where, um, I just took every call. I took every call that possibly came my way, and I just went, Forget it. I want to talk about ads. I love ads. And I know that even now, ads is such a it's such a complex topic for people to understand that they almost get scared of it. But I still, almost to this day, like still take those calls. If I meet up for coffee or something, I'm usually the one paying for it, even for lunches and stuff like that. And that's always like an odd thing for people where they're just like, okay, so you gave me all this information and then you paid for the meal or the coffee or whatever it is. And it was never intentional before. Now, like, I've realized that it works relatively well for me. But before, when I was doing it, it was just I wanted to know people. I just like. I'm genuinely a curious person. I wanted to get to know people. I wanted to understand what their hesitations towards ads were. I wanted to understand where the learning gaps were. And then what I ended up doing was taking that and actually turning it into content. And that's how I was able to grow my Instagram page to a relatively decent size, I would say. And that's something that we're still working on today. But what's happened is that all of these people that I took out for lunch and took the coffee or did all these calls with have now moved off into higher positions.
Ameet Khabra:
So now they've they'll sit in their, you know, marketing director's seat and be like, oh, we need an ads person. And the first person that they're going to think of is me. So naturally I just end up I'm like, Really? It's like the residual. I'm like, it's like residual passive income really, at this point in that sense of like, all of these people just keep on saying my name. So in like this one little city in Alberta, there's nobody else other than Amit Kabra for ads. And it's gotten to the point where like, new clients will come in and they're like, We heard your name about three, four times now. And I was like, Thank you. I love hearing that feedback because I'm like, all the work that I put in. Yes. Not even knowing that I was putting it in has paid off now because I simply wanted people to, one, understand ads better because I knew that they didn't. But also I wanted them to know that I absolutely love ads like they're my favorite thing in the entire world. And the only way people are going to know that is when you talk about it, because then your passion shines through. So I'd always just get really excited and be like, okay, let me show you this. Let me show you that. Let me send you all these resources. And that inevitably turned into an agency for me.
Brian Kelly:
Oh, what a lesson right there. I hope everyone was listening very intently. And I think there is a part of you, a big part of you that that drove you to do that is also that you love helping people innately. That that is that's what part of your core is. And that is why. God, thank you. You're like a breath of fresh air. And we have there are so many similarities between you and I. It's almost crazy because I love doing I do the same thing. I literally today I had a gentleman reach out and say, Hey, I'm in an appointment to get a demo with you. And we've talked twice before on a certain automation tool that I use. And I said and I said, Great, I can't wait. And he goes, I know I, I set up an appointment with you, but if you just have a video or something, a pre-canned like video demo you want to send me, I don't want to waste your you know, I don't want to eat up all your valuable time or something to that effect. I'm like, Are you kidding me? I love this part. I love talking to people and I'm not charging them for it because the same same thing like you, you're passionate about it, you're good at it. And you can you can help somebody else at it. And then you don't realize after time it's like everyone's raving about you. All of a sudden it's like, Well, that person helped me and didn't charge me. That means if I were to pay them, my God, I wonder what kind of service I would get then. I mean, you're setting the table. Exactly.
Ameet Khabra:
And I think a lot of people are short sighted on that. Yes.
Brian Kelly:
Agree. They're going they're short sighted because they're going for the short kill. The quick kill. They're going for the quick payoff. And they don't realize that an investment like you are doing of your time up front can reap massive rewards versus small micro victories that don't last nearly as long as. So you're going to have when you get a new client that is that one person that you help from days gone by that will be your client for the rest of their need of having your service, period. They won't go anywhere else. And so you're going to have a long term residual income as a result of that. So kudos. Oh, so refreshing to hear this because I do this many times during the day. I'll be on a call and I tell them, look, I don't I don't think I should charge per breath that I take in and out. And for every minute that goes on the clock that I'm talking to somebody, I'm just here to help because I enjoy what I do. Just. Just. I mean, just like you said it. Fantastic. Oh, so enlightening. So wonderful. Fantastic. And I mean.
Ameet Khabra:
There's definitely a time and place. Yeah. And there's definitely a time and place to be charging per hour for a consulting and stuff like that, especially if somebody's asking for more of a deep dive, personalized type of strategy or something along those lines. And of course, yes, if you want me to look at your account, then you're going to have to pay for the years of experience that I have. But if you're just asking general questions and you just want to understand more, even if it's, Oh, how do I get more clients like on our end, like I get agency owners going, I don't know how to get more clients. I'm not going to sit there and be like, Pay me $500 an hour or $1,000 an hour or whatever it is. Because at the end of the day, I know that that agency partner might actually turn into like an actual partner. They might actually give me the work after a certain point. Maybe they're just doing the selling. I hate selling. So like this might actually be a really great partnership. So like, rather than looking at it in terms of what can I get out of them, it's always been what can I give them that will eventually come back to me? Because I really do firmly believe what's mine is mine is coming for me. So if I'm giving something out for free, like whatever is supposed to be coming from me is going to it's going to be there. Like, I don't I don't have any worries about not receiving what's supposed to be coming towards me, if that makes sense.
Brian Kelly:
That is what I call a bomb dropping moment. Me You're going to see what I mean here. Yeah. The smart pop. Thumbs up knowledge. Thumbs up wisdom. Yes. Oh, my goodness. I was just itching to push that button because. You're doing it. You know, you said you hate selling, but guess what? All the time you are helping that person. You are literally selling. You're just not being a sales person. You're not being that person that's asking for the transaction, but you are literally selling yourself and your abilities to them inherently. And that is there's nothing wrong with that, calling that sales at all. And that means you, in my opinion, are a master salesperson. You're not a bad one or a horrible one. You're a master because you have chosen a route that works incredibly well and it's natural and people who doesn't. You know, the other thing is so many people are thinking they might be thinking this. And tell me if you've ever heard this. Well, the meat if I follow your advice and I just tell everybody how to do everything, they'll never hire me. It's like, well, actually, because there's quite a bit involved, they will never go off on their own. Or they'll try and they'll go, Oh my God, this is too much. You know what? I just want to pay you to do it. Will you do that? Is that have you experienced that?
Ameet Khabra:
A lot of times in my response is always you can try and fail or you can try and work with another agency and also fail there. But I'm like, I know at the end of the day you're coming back. Um, and it's always funny because they always think that I'm being really, really cocky about it and I'm like, No, it's honestly just the truth. And, um, a funny little story, I guess, to go with it is that we have this one or we had this one client worked with her for about two years, really intimately. She was one of our largest clients at one point. And then last year in June, she decided to terminate her agreement because she wanted to work with an agency that did everything. So email, social ads, everything under one house, because she was like, I think that's the support you need and unfortunately, you don't provide that. And I remember looking at her and I'm going, okay, I respect the decision. It is what it is. And at the end of it, I literally was like, You know where to find me whenever you do need me at this point. And about a month and a half ago, I got an email saying, Ameet, I want to come home. And I was like, I'm waiting with open arms. Just come back. Like, because been was one of those like, you know what? I already I already know you're coming back and like, go ahead, take your year off. Like, have your time, have your time, but like, you're going to be coming home to me at the end of the day, and I know that. So it was just kind of one of those funny conversations that I had to look at my director afterwards and was like, Guess what happened today? He was almost off of his floor laughing because he's like, You predicted this exact situation. And I was like, Because I just know people. I know that the work that we do is the best because we work so closely with our clients and we try to foster that really like, I really do care about their businesses as if they're my own. I'm constantly calling and I'm like, Did we make money or did we not?
Ameet Khabra:
Like, it's not a Did you make money? It's did we make money? Um, and it's just interesting that like other agencies don't do that. And I knew that she would feel that afterwards. So it was what, four, 4 or 5 months in. And she had figured out that it was just not a good fit. But unfortunately she's on a year long contract, so we have to wait until June for her to come back. But she's already basically at that point where she's like, I'll sign the agreement now so we can get started right away. And I just couldn't stop laughing. I was like, It's just meant to be when you're supposed to be with me. I already know that you're going to be with me. So I don't really, like, you know, get too, too bent out of shape about it.
Brian Kelly:
That's like they can choose. They can choose their friends but not their family. But once they get involved with a meet, you are now family. You're not going. Anywhere. I love it. So I love I love the confidence. I love the swag. And you said so many things that were superb salesperson lingo. You have no meat. You are a phenomenal salesperson. You're. You're phenomenal. You're just. You're amazing. You may. You may think you don't like it. You may think it's arduous, but think it's because you're thinking of a used car salesman or a vacuum salesman that in the day you're way too young to know or remember this. Or maybe you've heard stories, but they would literally knock on the door. This was back when women stayed home and reared their children. That was my mom. They would open the door because they trusted everybody back then, and the guy would be standing there with a bag of dirt and he would dump it on the floor as soon as the door opened. So he could then show you how well the vacuum worked so he could sell it to you. That's the kind of salesperson you're probably thinking of when you say don't like it, but you have figured it out because that kind of icky sales doesn't work, not nearly as good. Some people can still pull it off, I imagine. But you are phenomenal and just obviously you're successful and keep doing what you're doing because it's obviously working and you're helping people in the in the process. And there's another thing to point out to everybody, not everybody that you spend time with and talk to, is going to become your client. Not everybody, Not every one of them. In fact, I've had many. How many has this ever happened to you on, Amit? Where? We have a chat, they ask a few questions, and then I ask them what they're doing. I become their client. Sometimes it's like I need what you have. Let's. Let's do something. Yeah. And I've had this on my show. I've had guests come on my show and a lot of people go, How do you monetize your show?
Brian Kelly:
I said, I don't look at it as a transactional interview ever. I look at it as, Let's get to know each other and let's just see what happens. If anything happens at all. It's okay if nothing happens. I just made another lifelong relationship friend Amit, you're part of my family now, just so you know. And so you can't choose those. And it's just an amazing thing that goes on. If we just would just sit down and relate, you know, form a relationship, not make it always transactional, how am I going to get this person to buy my stuff? That never goes through my mind? It's like, is there even a need? Do I solve a pain point? If not, so what? Maybe they solve mine and vice versa. Is that a similar philosophy to how you go about relationships? Talking to others? Yeah. So it's a great it's a great thing. And I can't wait to go deeper into what you're doing. Go ahead.
Ameet Khabra:
Sorry it cut out just ever so slightly at the end, so didn't catch the ending.
Brian Kelly:
Oh, just said go ahead. I heard you start to say something.
Ameet Khabra:
Oh, I've lost my train of thought now. I'm so sorry.
Brian Kelly:
That's all right. Technology. We were having some spotty communication issues before we started. Thought we had that fixed, and we're. We're back to it. That's okay. The show must go on. So before we lose all communication capability, what I want to do, because I am deeply curious about what it is you do, who you serve, who's your target market, what are the services you provide like A to Z? And if you have a success story or two, which I can only imagine, would love for you to share that with everyone as well.
Ameet Khabra:
Yeah. So I run a online marketing agency that specializes in pay per click advertising called Hop Skip Media. Um, we work with small to medium sized businesses, typically people who either are too busy to handle their own marketing or they you're like a marketing manager and you typically you just don't have enough time in your day to actually handle the ad side of, of your job. Um, so we, yeah, we basically kind of just take over the ads. We almost act like an in-house team to a certain degree. We like to have calls with our clients frequently enough that we are able to understand what your numbers are. And that's something that we actually ask our clients to come in with. And if you follow me on social media, you know exactly what I'm talking about when I'm saying numbers is that we're constantly badgering everybody. You need to know what your close rates are. You need to know what your average order value looks like. You need to know these numbers. I know that it might not be something that you really want to talk about sometimes. And I understand, like keeping those numbers close to your heart is, is something that I used to do quite a bit. But the moment you actually realize that giving those numbers out is actually freedom in a sense is kind of the greatest feeling on the planet. And especially with your advertising agency or any agency that you're working with, because really at this point, you're hiring these people to become partners with you. If you can't share what you're closing at, how much an average order or a job looks like, I can't effectively do my job. I want to understand if it takes me $50 to bring in a lead and it takes $100 or you make $100 off of that, that's $50 on the top. And more often than not, people will look at that $50 and be like, Great, I made money. But there's management fees. There's also your margin that you have to kind of consider. So you might not be making money and will have no way of finding out unless you actually give us those numbers. And I feel like I really need to like drive that point home because this happens more often than not to us.
Ameet Khabra:
And it's incredibly frustrating, to be entirely honest with you, because it's just one of those things that we really just want to know so we can effectively do our job. But also we really do want to grow your revenue. And the best way for us to do that is to be able to know those numbers. So if you're thinking about working with an agency right now, I would highly encourage you to understand what your margins look like and what your close rates are and all of that great stuff. Um, I forgot the third part of the question. I'm not going to.
Brian Kelly:
Oh, that's fine. If you have a maybe a success story or two.
Ameet Khabra:
Many, which is the great part. So we work with a lot of lead generation businesses. So service based businesses or business services, so like HVAC, plumbing and heating refrigeration. We work with a child psychologist who's that person who's coming back to us in June, and we've sold out every single one of her online conferences, which has resulted in, I believe at 20 I'll double check, but it was between 20 and 24 X on her ad spend, and it was something that she had never done. And this was like right at the peak of the pandemic where she was like, I can't actually do my in-person anymore. Let's try online and see what happens. And she honestly thought that we wouldn't sell very many tickets. And when she looked at the numbers, at the end of the day, she went, Holy smokes, how did that happen? And it was just finely tuning the targeting and actually understanding what we were trying to do and making sure that we actually conveyed that point, but also hitting on the pain point of the parent who is trying to learn more about how to better support their child in in that specific industry. Hvac has been something that's been really great for us where we're just constantly getting phone calls for our clients and they're, you know, growing. And one of our clients actually ended up growing into a different city because of us. So it's been really kind of cool to watch this happen. But it also really speaks to the fact of working closely with your agency, because once we know what those numbers are, we know where to go. We know how to kind of scale you up and look at where the ads are actually going to be most effective, but how we're going to spend your money most effectively as well, because we don't want to be throwing two, three, four, $5,000 into ads and being like, okay, let's see what happens. I want to be able to predict it and we can to a certain degree. But again, like the broken record I am, we need to know your numbers to be able to go back and figure out how to replicate those results month over month.
Brian Kelly:
Wow, I love all that. Yeah and numbers. That's always one of the least glamorous things to think about and sit down and crunch for many. I was that way for a long time. I'm probably still not as good as I should be on it, but once I did finally sit down and look at all of it and I. Started writing down on a spreadsheet. What my monthly outlay was and what I was bringing in. And I was like, Oh my. Goodness, we got to do some fixing here. And so that was a good exercise to go through and. It'd be interesting to go. Through a deeper dive and figure it out. At a deeper level so that be more prudent with the spending. Because I got to tell you, I'm a shiny object person where I love automation and all these automated services that are out there. I'm a I can be a sucker for some of them and grab them and then go, Oh my God, I already had one just like it. And I forgot, you know, stuff like that. But yeah. I'm the same person. Yeah, but especially for spending on. Ads because that can so. Quickly run away from you. I mean, I think I was telling you before we got on the show that I had hired. Three different Facebook ad agencies. This is years ago, pre-COVID, and. Every one of them. They failed. They were very reputable, all three of them. It was just my niche. They no one had figured it out yet how to make it work. And it wasn't. I, to this day, do not hold any ill will toward the three agencies at all. It just was. Something they couldn't crack at the time. So it's it was frustrating to spend that kind of money and it was a lot and get I mean zero in return and yeah if you can if you can somewhat. Confidently predict that you're going to get success. So I had a question as you were talking that came up in my head was, what is the most interesting type of business you've done ads for? Ad campaign for and interesting can mean just about anything. But what would be one of the most.
Ameet Khabra:
Actually. I, um. That's why I probably. Shouldn't be admitting this one, but it was actually really kind of cool to figure out. So it was cannabis actually, which is technically like illegal in online terms, but somebody that I knew through like different friends was wanting to run ads. And I went, Well, there's no risk on my end if it's his business manager and all of these other things, right? Um, because nobody had successfully figured out how to do like blacklisting ads and I was just so curious about them that I actually somehow I can't explain how exactly I figured it out. It took me quite a few hours to do it, but I basically used a cloaker to fool Facebook into believing that we were selling clothes and not cannabis. And the ads actually ran successfully for about a week. And then the person that I had done it for made a tweak and that completely went down. And then after that point, he was calling me constantly and he was like, How did you do that? And I'm like, I'm never doing that again. I'm like, It was far too risky. I just wanted to know that I could do it. Like I just wanted to have a tail for everybody eventually at some point. But I'm like, I will never touch this again because I'm like, It's just too risky. I don't want to get my own account banned and then suddenly I can't provide for my own clients. It was just like a fun little thing to do. But I would say that was probably like the most thrilling time was to sit there and be like, okay, what's going to happen now? Like, am I going to get an email from Facebook going, You're banned. You're never coming back? Or is this going to continue running? And somehow I got away with it. So I'm very grateful for that.
Brian Kelly:
It's interesting because I know. A guy. That sells CBD oil and he goes through the same thing and none of it is well, even the stuff that has zero THC in it, you know, it's. Not to get you high, it's just a it's a it's a supplement. Literally. He has the cure for cancer. He's cured. Many people had him on the show. But he cannot do stuff like that. He can't publicly he can't put in writing. He cannot put in writing anywhere that he has a cure for cancer. They'll come after him and said, so his name is Chris.
Ameet Khabra:
It'll turn into an unreliable claim is essentially what they would call ridiculous.
Brian Kelly:
I mean and the the the stories, the history of how many people he's cured with the CBD oil product. One of them was a friend. Of mine's wife. I never met her. But I met him many times. And she's been cured. My wife has taken it. I'm taking it now as a preventative. It's a supplement. It's a little eyedropper and a little bitty bottle. No THC, don't get high. No drug at all. And he still cannot make any claims and he can't advertise. It. On like you're saying, it's CBD oil. It's not a drug. It doesn't get you high, but yet you still are not allowed to promote it or advertise it. It drives me nuts. It's crazy. It's like this can this is life saving stuff and they can't even advertise. So it's word of mouth for now. And I tell everybody about him that I come across because un unbelievable. I mean, stage four cancer around and six months later cancer free. Unbelievable results this guy's. Getting for people. Um, and so he's just a gem. But anyway, that was a little side side trip there. But yeah, because you're in the ad space, I would imagine you've have you had anybody from that offered. Cbd oil. Come to you and you just had to say, Sorry, we can't do that, or is that not happened yet?
Ameet Khabra:
No, it's happened a few times and it's they've tried to do it on the Google end. And that is even harder to like trick just because they're they're really following where that site is going where Facebook was a little bit easier to manipulate. So that's why I took on that client and I was like, let's see what I can do. But for Google, I know where that literally if one of my my IDs goes down, all of them will. And I refuse to risk that because Google ads is like literally the love of my life. Like so much so that I dream about it. I would I can't I can't put it at risk. It's just not something that I have the stomach for really at this point. So we've had to sit there and kind of give people a couple tips and tricks on how they possibly could do it. But we haven't actually done it ourselves. There are ways to promote CBD products through social media, but it's very careful writing that you have to do. So it takes somebody who actually really knows the cannabis space but also understands social media to be able to do that. But I've seen it happen. It's just it's just a very tough industry to be in to market at the very least.
Brian Kelly:
No kidding. I mean, it's it's crazy. I don't understand it, but. Oh, well. So my goodness, I can I'm geeking out so much because I love I'm I am that person that I'm a software. Engineer by trade years. Ago. So I love automation. I love solving problems I despise. Adds, meaning the. Back end Facebook ads, they're so confusing to me. They they make my mind just do somersaults. Google ads. I went in to do a YouTube ad at one point. This is going back right before pandemic time. And it looked similar to Facebook to me, like, oh, no, not again. And I had to have a guy walk me step by step. And I said, No, I don't want to do this. So thank God for you. You know, God bless you for loving it and. Taking care of that for us because I would go berserk, go nutso mean in. The very beginning. It was it was a lot simpler with Facebook and all that. And they didn't have you automatically reject your first ad no matter what and for any reason whatsoever. And then you just resubmit. And now it goes through. It's like unbelievable, crazy stuff. I don't understand it. So that complexity, you offer a great service and a great value to people who truly need it, who don't want to go through that hell like like yours truly. I don't want to do that. And that's the beautiful thing that, you. Know, we all. Have our own talents. You have one. That's, you know, very. Very sought after is because so few people understand ads and so many are like me that just throw their hands up and say, just have somebody else do it and hopefully they're good at it. So when you do, when you bring in a client, do you what is your model? Is it just a flat like monthly fee, weekly fee or and then do you incorporate what the ad spend is going to go with that? And, you know, there's all. Those pieces where, you know, when I first started doing it. It was Facebook and.
Brian Kelly:
They said, You got to pay us several thousand a month. It was, I won't tell you the exact number. It was too much. And by the way, you're going to also put in ad spend. And by the way, you're not going to see a single thing happen for 30 days. Like what? And so they said it had to, you know, build the audience. Or something like that, forget. All the lingo and thought, okay, well, if that's. The way it is here, it's not. That way anymore. But I was like that right there. And then and there I thought, No wonder. The small. Business people don't do this very much. Because it'll put them in the poorhouse before they even get their first sale. So is it like that anymore? And do you have obviously you work with small and medium sized businesses. You figured it out. So how does that work? How does that work with you and your business? What's the the model. For getting involved?
Ameet Khabra:
I actually really. Appreciate this question because I get to go off on a couple tangents here. Um, but the way that we do our billing is on a tiered model. So it's based off of your ad spend basically. So we have a minimum and then it goes up to a certain ad spend and then it just kind of goes into tiers after that, and it's clear it's pretty, yeah, it's pretty clear cut and I think it works really, really well for for everybody because then at least they know how much to be expecting every single month in terms of what they're spending. When it comes to the ad spend. The ad spend is paid directly by the client so you know exactly how much you're spending every single month. But then also from like a writing off standpoint, you are the ones who you get the receipt every single time. So that way you actually have a line item in your bookkeeping every single time. And that's something that I think is incredibly important for every business owner to be doing. If they are working with an agency, I would not encourage you to work with an agency that says that they'll take on the ad spend and then they'll just bill you out for it. Because what ends up happening is that sometimes they'll pad that. So let's say your budget is $10,000 and we've spent 9000 this month. They might bill you for 9500 or the full ten K and just keep whatever is left on top and you'll have no idea because you're not the one getting the receipts. And I've always found that to be a shady practice. It's not something that I've ever been a fan of. So naturally, obviously I don't go that route. But then also it helps when, if and when you want to leave, right? So when an agency ends up taking that ad spend, they kind of can hold the account hostage to a certain degree. And that's not something that we want to see ever in our account. So the you're paying an agency to do this work. You should be receiving that work back. That's you're literally paying for it. If I'm going to McDonald's, I'm getting a cheeseburger and I'm walking out.
Ameet Khabra:
I get that physical product. You should still be getting whatever your you all the work that they've done for you when you leave as well. So that means account ownership on your ads, account account ownership on your Google Analytics, your search console tag manager, everything under the sun is yours because you paid for it. And I need to make that very, very clear because there are some agencies that will say, you know what? You can pay the ad spend and you can just pay us the management fee, but we still own your account. And then they hold you hostage for years and years and years. And at this point, you're dissatisfied with the service. But the account in itself is performing relatively well and you don't want to start all over again. So naturally, you just stay with that same agency regardless of whether or not you actually want to be with them. And that sucks because when you leave, you would have to essentially start all over again, which is something that no like as an agency owner, I would never if I knew that you had a converting account, I would not want to start all over again. I love data. I want to run through that and figure out how to make the account better, not how to start the account and figure out how to get your conversions in the first place. So that's if you're interviewing agencies, please ask them who owns the account. And if the answer is not, you walk out. We don't want that. We don't need it. We don't. We don't need it. Um, and yeah, so we work on a month to month basis. Our agreements are 90 days and then it goes to month to month. So we're not trapping anybody else for like a year or two. You have full autonomy. You own everything and. Yeah, I think that's basically that's my that's my spiel on, on how we work.
Brian Kelly:
No, I appreciate that. And I'm glad you you said I didn't even know that anything. Other than what you described that you do was. Even how people operated. Because the three I had previous and the one I have now, I, I own the account. They just have access to it. And I can get in any time and see what's going on. I mean, yeah, sure. Could they do something and make my account? The charges go up dramatically in one month? Yes. And I'd be out that money, but at least I have the power to then go in and say, kick them out. Don't let them be a manager of that account anymore. So there is some there's total control. But you'd have to there has to be some trust involved. At some point there has. To be. Or you wouldn't be doing this to begin with. My goodness, I can't believe this. We are already three minutes out from the end, which doesn't mean we have to end right at three minutes. But I did promise everyone who stayed with us live that they would have the opportunity to enter to win a five night stay at a five star luxury resort, compliments of the big insider secrets. That's that red and white stamp over Amit's left shoulder on the right of the screen. If you're watching live or recorded. That is them. The big Insider Secrets, my good buddy Jason Nest. So I'm going to do is put it up on the screen. You must be watching live, as you heard earlier, to enter to win. And so I'm going to put it up on the screen. Just remember, write the down. Just write it down. Enter after the show is over. Why we still have one more heavy. Hitting, super profound and personal question to ask Amit. Ooh, I wonder what that could be. Here we go. So to enter to win. It's coming up on your screen right now. It is. Go to the website report M forward slash vacation. Let's report forward slash vacation. Enter to. Win. After the show is over.
Brian Kelly:
Write that down now and then enter to win. And we will pick a winner at random. And you will. Get all the great information. The winner will get the information on. How to redeem that amazing, amazing vacation. Stay. The sponsor themselves has actually. Taken advantage. Of that themselves. No less than three. Times and. Reported it's 100% legit. You don't get taken down to a basement water drip, torture with a timeshare, a. Presentation or anything like. That. It is a legitimate hotel or resort as a resort stay and you get to reap the rewards of that. And they treat you as if you're a full paying customer because they don't know any different. It's awesome. So hope I can't I can't wait to see who wins that. Back to Amit. So we end the show with every guest expert that. Comes on with a very, very profound question. It's so profound, Amit, that. I'm going to be asking your permission down the. Road. Um. You may not be that long from now. Now that I got my first book. Out or in the editor's hands. But I'm going to be putting together a compilation book with everyone's answers in it. Well, everyone who agrees to. Allow them to be part of this book, it's that profound. It's so powerful. In the beginning of. This show, some four plus years. Ago, I on occasion would ask this question and I started realizing and recognizing, Wow, these answers are amazing. And so I decided to make it the end question for every show. And it's awesome. Because now I can I can make a book out of it and you get to be part of it if you if you agree to and you will because you're going to rock it because. There is no such. Thing as a wrong answer to this. Question. It doesn't exist. In fact. Just the opposite. The only correct answer. Is yours. And that's because it's going to be unique to you. That's the only thing that makes it personal. That's it.
Brian Kelly:
So it's not a big deal. And now with all that build up, you're. Probably going, What the heck is this question going to be? So with that, are you ready?
Ameet Khabra:
Genuinely very, very interested in finding out.
Brian Kelly:
Love it. Love it. Well, let's do it. Here we go. Amit Kabra How do you define? Success.
Ameet Khabra:
I define success. And actually multiple different ways. For me, I am somebody who needs to do what I want to do when I want to do it. And owning a business has allowed me to do that. It allows me to earn as much as I want or as little as I want. It allows me to work as much as I want or as little as I want. Usually more than little. So for me, I think success really delves in. It really becomes, am I able to do what I want to do without restriction, and does that make me happy? And I can confidently say that it does so in technicality. It's a weird thing for me to say just because I've got a little bit of imposter syndrome, but like, I do really believe that I am a success. So yeah.
Brian Kelly:
And that is. Because you. Are. And you know how we end this? Oh, yeah. Yes, That is a meat cleaver. Ladies and gentlemen, smart bombs, bombs of wisdom, knowledge, bombs. We get it. All right here, right. Now. Fantastic. Thank you so much, Meat. It's been an absolute pleasure having you on. Appreciate you for. Sharing your. Very valuable time and the end of your workday. Now you get. To be. Recharged for tomorrow and go crush it once again and serve more people. And so everyone be. Sure to visit Hop, Skip, Media.com. We'll put that. Up on one more. Time. Oops. Got. Yep. That's the right one. Hop, skip Media.com. And what's the best way for folks to reach out to you? I see a contact button on that website. Could that perhaps. Be one way for them to get in touch with you guys?
Ameet Khabra:
Yeah. So the website's a really great way to get in touch with us. And then if you're also just wanting to learn more about ads in general, our Instagram page or well, I should say my Instagram page is a great resource and I'm not tooting my own horn on that. I really do believe it's a great resource, especially for people who are just trying to learn more about ads in general or how ads, agencies and businesses should be working together. We put a we put a lot of work into it. It's something that I really do believe in. And it kind of goes back to like that first story of just knowledge being power. I want people to understand more about ads, even if that doesn't directly result in in work for us. I know that it will for somebody else and that still is a win for PPC. So at the end of the day, I just really want to see PPC like be like that one thing that everybody really firmly believes in because right now it's still like smoke and mirrors. And I don't I don't it doesn't feel right. I think it really deserves its heart. It really deserves its spotlight. And I'm trying my best to to shine the light on it.
Brian Kelly:
Fantastic. And what is your Instagram handle?
Ameet Khabra:
Oh. Yeah, I probably should have said that. Hey, it's AdWords girl. So ad w o r d. S g i r l AdWords girl.
Brian Kelly:
Fantastic. I'm definitely going to go follow. Well, thank you, Amit. You've been an absolute pleasure and. You have brought massive value to our audience and I cannot wait. So everyone who is who has watched this show. Has listened to the show, please share. It with. Those in your circles because it will only make them. Better at digital ads. They'll be more understanding. Of. Who to hire, why to hire. And what things to look out for as well. And all of this is great information. That will help keep you from making mistakes and. Get you to that level of. Success you you desire and you deserve much quicker than if you. Were just to go trying it on your own by. Trial and error. Because Amit just gave you the. Great roadmap of how to do it the right way. And I think part of that would involve reaching out to her. I'm just. Saying. So with that. Thank you, Amit. I appreciate you on behalf of this amazing young lady. I am Brian Kelly, the host of the Mind Body Business Show. Until next time, everyone do two things. Number one, go out and crush it and serve more people. And number two, above all, be blessed. So long, everybody. Have a great evening. Thank you for tuning in to the Mind Body Business Show podcast. At www.theMindBodyBusinessShow.com my name is Brian Kelly.
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Ameet Khabra
Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level.
Connect with Ameet:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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