Special Guest Expert - Amy Saltzman
Special Guest Expert - Amy Saltzman: Video automatically transcribed by Sonix
Special Guest Expert - Amy Saltzman: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. How do we finally break through and win? That is the question. And this podcast. Will give you the answers. My name is Brian Kelly. This is the mind body. Hello, everyone, and welcome. Welcome, Welcome to the Mind Body Business show. We have another fantastic episode lined up for you tonight. You do not want to miss this. I kid you not. There is a doctor in the house tonight. I am not kidding. Again. Yes, we have the amazing Amy Saltzman is with us here and she is literally like scratching and clawing at the monitor saying, Brian, let me in. Let me in. Let's get this thing rolling. And she will be coming on in just a moment. I promise. The Mind Body Business show is a show that I had created with you in mind. And I'm not kidding when I say that I'm looking to help business owners, entrepreneurs, whether you're a solopreneur, a highly successful entrepreneur or business person, this show is for you. Because I interview only very successful entrepreneurs from all over the world. Been doing it for, gosh, going on five years now and the amount of wisdom and value and tips and strategies that I have personally seen, witnessed and employed myself as a direct result of interviewing these amazing individuals is unquantifiable. We. Beneficial and quantifiably financially worth. Worthwhile. I can't think of the right word. It is unbelievably powerful and valuable. And I know tonight Amy Saltzman will be no different than all of those who came before her and those that will come after, because she's an amazing woman. She's accomplished much. She's doing many things. She is a doctor and she is very bright, very astute, and she loves helping people. That's what I love most about the folks that I get to interview on this show. They all have that one common theme. And so Mind Body Business Show is about the three pillars of success.
Brian Kelly:
I studied for about ten years. Only successful people thought, What is it that makes them tick? What are their secrets to success? The interesting thing is there are no secrets. It's it's widely known, but not many people realize that. And so what I found were the three pillars of success they kept bubbling to the top. Every time I would look into and study these successful people, like there are mentors of mine physically, you know, people that I look up to that I worked with, whom I became their lead trainer on their stage after years of working with them. There are authors of books that are industry leaders, people that are alive and with us, people that have been long gone since before that I studied, and these three pillars kept bubbling to the top. And they are the very namesake of this show mind. That means that to a person, these successful individuals had developed a very powerful. Very positive and most importantly, a very flexible mindset and mindset really is the cornerstone to all success or lack thereof. And then there was body. Body meant that these individuals took care of themselves, literally, physically and nutritionally. Very simple, straightforward business, multi, multi, multifaceted arena in business. And these individuals had mastered the various skill sets that are necessary to develop, to create, to grow, to thrive, to scale a successful business. What kind of skill sets are we talking about? You've heard of many of them as sales, marketing, leadership, team building, systematizing. I could go on and on and on. There are many. And you're probably thinking, Well, Brian, if I master. All of those skill sets. Mastery takes a long time. And you're right, the cool thing and the very wonderful thing is you only have to master just one. You don't have to spend your your life and beyond because it would take more than a lifetime to master every skill set. If you master just this one, you can leverage all these skill sets so that you can then bring in those who have already or are in the process of mastering them so that you don't have to spend your time. Because let's face it, you may not ever master every skill set.
Brian Kelly:
And what is that one skill set? Does anybody want to know? Are you curious? Raise your hand. Put it in the comments. I won't wait for you. I'm going to let you know what it is. That one skill set, if you are to master it right now and put everything you have into mastering it. And that is the skill set of leadership. Even if you have no team and you are a solo preneur, you want to cultivate actually a culture in your business as if you were one of your own team members. And how would you treat yourself? And there's a whole topic on that, and that's for another day. Leadership Many books on the topic. Buy them, Get them. In fact, I'll give you a resource where you can find some great books on leadership here in just a moment. In fact, we'll do that like right about now. Because another thing I found about those highly successful individuals was that to a person, they are also very avid readers of books. That's right. Readers of books. And with that, I would like to segue very quickly into a little segment I affectionately call. Paul bookmarks. And then we'll get back with Amy Saltzman. She is coming on. I kid you not. So let's get this going.
Announcer:
Bookmarks Born to read. Bookmarks. Ready, Steady. Read. Bookmarks brought to you by Reach your Peak Library.com.
Brian Kelly:
There you see it. Reach your peak. Library.com Real quick, word of advice now, various resources, books, things of that nature will be mentioned on this show. And I know being a being like you that you'll have that itch to go typing off and checking it out while the show is going on, while you're either watching it live. I hope you're watching it live on the mind body business show.com. You can register and get notified when we go live there for free. You actually get a gift for doing that and or you're listening to it on podcast or you're watching the video after the fact on a recorded version. No matter what the case is what you want to do, this is my advice to you is to stay focused on what Amy Saltzman has to say, not on what I have to say, but what Amy, this is where the juices this is where you're going to get the golden nuggets that can take you and propel you to a higher level, much higher level of success than you are today. That's the whole purpose of the show. I would hate for you to be going off focusing on and typing and looking and researching other things that you're hearing about on the show while the show is going on and then miss because of your focus, miss that one golden nugget that could literally change your life forever. I know this to be true and factual that it is very vitally important for you to focus not on me again, but on what Amy has to say when she comes on. Because you are going to be so grateful and thankful that you did. The thing is, the magic happens in the room. I used to speak from stage a lot and back then there were times in the beginning of my walk through the journey of becoming a better speaker. I would notice someone get up and walk and leave the room, and I know I'm about to get to the juicy part. I'm the speaker. I know what the good stuff is at that point. And they're either looking at their phone because they got that all important text message or they left because they had to go hit the restroom, whatever the case may be.
Brian Kelly:
You want to stay present in the room so you don't miss what could possibly be that one moment that changes your life for the better forever? That is my soapbox moment. I'm officially stepping down from that now. Reach Your Peak. Library.com is a website that I had developed with you in mind yet again. It is basically a collection of books that I personally have read and now I vet. And here's the reason I was not an avid reader until about the age of 47, which is roughly 12 years ago. I'm giving you a moment to do the math because you're all curious. And the thing is, is I realized after starting to read voraciously that, oh, my gosh, these have an absolute profound effect on my business life and oftentimes also in my personal life. And I decided to start having my team collect and I'd say, here's the next book, put it on the site, put it on the site, put on the site. And that's what this is a peak Library.com is only those books that had that kind of effect on me. So not every book I've ever read is on here, only those that I personally vet. So at least you can go to one resource and have, you know, some sense of knowing that you're not going to be wasting your time. Your odds of doing that are lessened, I should say. There's no guarantee that it will have a profound effect on you as it did with me. But the odds are greater because at least it did have that effect on at least one other successful individual. That's why I put this together. And the buttons, you know they're here to buy. It goes to Amazon. This is not for the purpose of making money. It's here as a resource for you. If you want to buy it at Barnes and Noble anywhere else, it doesn't matter. Find the book you want. Go get it wherever you want to get it, but just go get it and then read it and then apply what you've read. That is that. And here we go. I am done yakking because you know what this show is about.
Brian Kelly:
Amy Salzman It's not about me. And so with that, I want to bring on this wonderful, magnificent young lady. Let's introduce her right now. Here we go.
Announcer:
It's time for the guest expert Spotlight savvy, skillful, professional, adept, trained. Big league qualified.
Brian Kelly:
And there she is, ladies and gentlemen. Yes, it is the one. It is the only Amy Saltzman. Woo hoo!
Amy Saltzman:
Very happy to be with you.
Brian Kelly:
Oh, so, so ecstatically Happy to have you here, Amy. And I cannot wait to share you with everyone who is watching us live, who is listening to us on the recording, who's listening to the recorded video or watching the recorded video. Because I've done this a long time and I can tell when someone has an IT factor, you have it. We had a nice chat before the show and I think people are going to be refreshed by what you have to offer your knowledge, your wisdom, your value, your experience, everything all rolled up into one beautiful package. This is going to be a fun, fun show. If you don't mind, Amy, I would like to do a formal introduction of you so people get somewhat of a sense of your background. Oh, I saw the big thumbs up. All right. I don't even have to ask. Thank you very much. Here we go. Dr. Amy Saltzman is a former competitive gymnast, physician, author, mother and victim slash sur thriver of decades of covert emotional abuse. Dr. Amy is an expert on protecting children from abuse and has a knack for translating difficult topics into, quote unquote, kids speak. She is a she is passionate about preventing abuse in sports schools, music programs, religious settings and community activities. In the wake of the Yates report detailing extensive abuse in the National Women's Soccer League, Dr. Saltzman, she was appointed to serve on the US Soccer Federation Participant Safety Task force. The task force was created to protect all athletes from the youngest youth players to professionals from abuse. Dr. Saltzman That's her right there. Amy has also created internationally acclaimed programs authored not one, not two, but three books, very impressive and recorded guided practices for teaching mindfulness to both athletes, entrepreneurs and other high performers, and to children and adolescents to ease stress and difficult emotions. Oh, powerful, powerful intro. And I cannot be more proud and happy to have you here. Amy Officially and formally now. Welcome to the show, Amy. Appreciate you for being here.
Amy Saltzman:
Thanks so much for having me.
Brian Kelly:
Oh, this is going to be fantastic. And what I like to open each show with is, is just the topic of mindset. And, you know, what makes successful individuals such as yourself tick. I am so deeply curious as to, you know, what is going on in each individual's mind. Yours included. Like, let's say, you know, being an entrepreneur. Let's just take that. That is usually not a very well, I should say always. It's not a simple thing to do because there are many obstacles we must overcome. I mean, our very job is to solve problems. That is it. And so we're always faced with problems every day nonstop. And that is not for everybody. And that's okay. But for you, Amy, when you get up in the morning, when your eyes open, you wake up, you're coming to and you're now fully aware what is going on in your beautiful brain that is keeping you driven, keeping you motivated, keeping you hyper focused on what you want to achieve in your business and in your life in helping to serve others.
Amy Saltzman:
I think if I had to pick a guiding principle, it would be compassion for others and compassion for myself.
Brian Kelly:
And see, this is there's a theme here. Which one came first? I'm talking to the audience here. Compassion for self or others. I think you all know she said, Others first and then self. Both are equally as important. But here's the thing. She is driven by others first, and it is equally as important to be also cognizant of what you're doing for yourself. Because without you being able to achieve your own peak performance, how are you going to help others? I mean, you just said an entire shows worth of information in that one answer. Amy That was phenomenal because these are the little things that I love to pull out and extract and let people know is like, look, success is not rocket science. It's just, you know, really paying attention to the subtleties of what's going on up here and what's coming out of the mouth, because that's an extension of what's going on in your mind. And Amy, you just said it beautifully. In my humble opinion, you're all about others first, but you do not discount the importance of yourself, thankfully, because a lot of people think I'm just going to work for others and do everything for others, but I'm going to let myself go to crap and lose sleep and not take care of my health. Have you do.
Amy Saltzman:
That? Actually, we can't be compassionate or serve others well, so. Exactly. They go hand in hand.
Brian Kelly:
Yes. And God bless you for saying that, because there I know so many I, I am a card carrying member, a former member of doing just that where, you know, I would just be insanely busy and say I'm just here to help other people, but I let my health go to crap. I let my marriage almost go to crap. And thankfully my wife said, Let's sit down and let's have a chat. And we got through it. And she's my high school sweetheart. She's my why we're still together. Happily married and loving life. It's just, yeah, you got to take care of yourself and, you know, you know, you're in the airplane and the masks come down. They're giving that whole speech. They always say, Put the mask over yourself first and you're thinking, Man, that seems selfish. But if you're not okay and you're not getting oxygen, how are you going to help your kid next to you if they're in the seat? Right. I mean, it makes sense. Exactly. So you really need to be self mindful. And thank you for right off the bat stating the importance of that and love what it is, what you stand for. You know, we had a great little chat in the beginning and you you call out a couple of terms I personally was not familiar with in the beginning. And they were there were a couple of things, gosh darn it, I'm looking for them that I had not heard these terms. There was one about Spider, I remember. And what was the other? There was another one. Um. Gosh darn it. There's two terms that really had me curious, like, okay, what are we talking about?
Amy Saltzman:
Covert emotional abuse?
Brian Kelly:
Yeah, it had to do with that. It was. It started with a G, but I'm not going to.
Amy Saltzman:
Worry about.
Brian Kelly:
Grooming. That's it. Grooming. I had not heard about this term grooming or the the spider detection, I think it was called. So I'd really love to understand at a deeper level what those mean in the context of what you do for people like grooming.
Amy Saltzman:
So let me we're going to talk first about sports because that's kind of my primary. Passion. But these behaviors that I'm talking about show up in schools, in community activities, in religious settings, in businesses, in cults, in intimate relationships. And really, my intention is to teach parents to empower their children, teens and young adults to spot the behaviors of what I call sneaky spiders. Uh, to spot the behaviors of grooming and which can also be called covert emotional abuse. And then also to spot the behaviors, the more obvious behaviors of overt emotional abuse, like the yelling and the demeaning that we were talking about with your football coach, the physical abuse. Um, and then sexual abuse so that their children of whatever age are empowered to say to their parent or to a trusted adult, Hey mom or dad, I think my coach or my math teacher or my theater director is a sneaky spider or this is what this person's doing. And it doesn't feel right to me. So it's to educate the child, the parent, the family, hopefully actually the institution learns to spot these behaviors early so that people are not being abused, that we that we stop it early. So prevention.
Brian Kelly:
Yeah. Love this. You got me thinking even more. You know, as we were talking before the show about my experience in youth football, and it just occurred to me, my God, it had a big impact on me because the coach didn't yell at us to yell at us. It was just the way they knew how to. That was their way of of. Of getting the most out of the kids. And we were young. I mean, geez. Oh. Forget how old we were. It was a long time ago. Eight, nine, ten, something like that. And it's tackle football, full contact, full speed crushing into each other. We did calisthenics like leg lifts and things, and he literally would take us to the point of crying, all of us. And he wouldn't stop until we were crying and we would do calisthenics with a mouthpiece or running exercises like crawling fast with mouthpieces in our mouths. It's hard to breathe and we're bawling because we can't breathe. And I came to the conclusion that I could not be successful unless I suffered. That's what I get got out of that.
Amy Saltzman:
Right. And the thing is, it's fairly common in sports, somewhat in performing arts, sometimes in schools, but we often will put up behaviors with behaviors, particularly from a sports coach that we wouldn't tolerate in a school or, you know. And so one of my questions is, would this behavior be okay in a school? Would this behavior be okay in a boardroom? And if you can't answer yes to both of those questions, then the behavior is abusive and you may not know why, but at least you know that it's abusive.
Brian Kelly:
Interesting. And is it because that was, again, a long time ago and no one knew any different. I mean, we had parents observing this on the sidelines watching. No one said a thing. It was just the way it was done. But now, looking.
Amy Saltzman:
Back as a kid, you think, oh, well, my parents watching, so it must be okay.
Brian Kelly:
Right, Exactly. And I must I need to suffer to some degree in order to become a successful football player or take that and project it forward. A successful person. Right. So, yeah, absolutely. And I was very into sports in all of the sports and football was just one of them. And I literally I was telling you before that the games the games were fun. Oh, my God, they were so fun. That's why I did it. The practices were literal torture. Looking back on them, they were torturous. And that is why I ended up quitting after my three little seasons of being a youth football player. Never played again because of that. And I loved, loved, loved the games. I loved playing the sport. Looking back, I didn't even know that, you know, this was all because of the quote unquote, if you call it abuse, verbal abuse that went on.
Amy Saltzman:
For verbal abuse. And it sounds like also some physical abuse in terms of the drills.
Brian Kelly:
Yeah, the drills were, oh, my God, I don't know if you know what tackling dummies are. Those big round.
Amy Saltzman:
Things. Oh, yeah, I know.
Brian Kelly:
So they would lay them down on the ground to create and two on one side, two on the other to create a channel. And we would line up opposite ends and he would say, hike. And we would run full speed and crash into each other.
Amy Saltzman:
Right. We also didn't know a ton about concussions back then either. Um, but you know, one of the things is for people to learn, eh, what what specific. Very subtle emotional behaviors are abusive. What obvious emotional behaviors are abusive and then, um, really delineating physical abuse, including, you know, making people run till they cry or till they vomit or till they're dehydrated. Um, you know, things like making people have limited. Really reduced rate weight in some cases. Coaches making people dope.
Brian Kelly:
Oh, yeah.
Amy Saltzman:
And you know, all of that or coaches making players ignore trainers or doctors. All of that falls under physical abuse. And then also giving people, especially kids, empowering kids with anatomically correct language to talk about sexual abuse, because the data shows that kids who know proper terminology are much less likely to be abused than kids who don't.
Brian Kelly:
Interesting. Interesting. Hey, quick question. Did my video stop on your end?
Amy Saltzman:
It did. I was thinking, where did Brian go?
Brian Kelly:
All right. Well, we're just going to leave you at the forefront for the rest of the show because I'm doing everything I can to bring it back. But that's okay. It's about you. And so if you don't mind, we'll just keep you up front and center the entire rest of the show.
Amy Saltzman:
That's fine. I was I am glad to hear your voice because I thought maybe I'm just going to have to talk for the next hour until Brian comes back.
Brian Kelly:
Oh, my gosh.
Amy Saltzman:
Myself, my own questions and keep going.
Brian Kelly:
That would be awesome. It's a one woman show. I love it. Yes. Um. Yeah. This has never happened. This is an absolute first time it's ever happened, but that's okay. We go with it. The show must go on. And really the most important part is the audio. And let's be honest, you are far better looking than I am. So it's all good. It's all good.
Amy Saltzman:
No, I think I think we I think we're we're both doing well for our age. So there you go.
Brian Kelly:
Thank you for your kindness. It's very, very kind of you. So. Yeah. So I'm curious. This is. This is so, so, like different for me. And in a great way, I am learning new things. That's the one thing I love about being a host of this show. I'm constantly learning. You're you're a doctor. So can you can you go down that path of what you're a doctor in and the kinds of things you specialize in? So people get an even deeper look into your credentials and your believability, which is great in my mind.
Amy Saltzman:
Yeah. So I have three hats that we talked about. So my first hat is I'm a physician. I went to conventional medical school, I did a conventional residency. I was chief resident for a year. Um, and now I have a holistic medicine practice and I've been practicing holistic medicine for over 30 years now. So, um, long before it was cool or a thing really. Um, I served on the board of the American Holistic Medical Association back in the day. It's changed its name several times now, but I'm board certified in integrative and holistic medicine, so that's one hat. Uh, my other hat is that I'm a mindfulness coach, so I coach athletes, entrepreneurs, children, parents, health care workers, teachers, principals in applying the principles of mindfulness, which is a lot of what you were talking about with mindset before, um, to enhancing their performance, whether it's on the athletic field, in business, in school, you know, enhancing team communication. And then my third hat is this hat of being an abuse prevention expert and teaching children, teens and young adults to recognize what I say spot and stop abusive spiders, both sneaky spiders. The grooming and then the obvious spiders, the overt abuse, and then also helping institutions construct systems so that they are less likely to hire and house abusive spiders. Okay. Brian, are you here in, uh, in audio, if not in video, or should I just keep talking? There we go.
Brian Kelly:
Can you hear me now?
Amy Saltzman:
I can hear you now.
Brian Kelly:
This is crazy. What's going on?
Amy Saltzman:
Oh, you're.
Brian Kelly:
There we go. I'm going to stop messing with the camera, and we'll be done with that. So, my goodness. All right. So fantastic. Um, yeah. And we're kind of concentrating on this spot of spider type, um, theme here that, you know, we want to talk about Also, this is this is in addition to helping young individuals, also professionals in the sporting arenas primarily, but it also can permeate into business as well. And in every age and genre of life. Is is that a true statement?
Amy Saltzman:
Yeah. I mean, we see it everywhere, you know, in bosses abusing employees, priests abusing parishioners, scout leaders, abusing Boy Scouts or Girl Scouts. This is a good time to mention something that we talked about before. We tend to think of abusers as male and while the the vast percentage of them are male, I do want to point out that there are abusive women in these domains as well. And it's important to be able to recognize that, um, you know, we have the Weinsteins and the we have the very obvious cases, but I want people to be able to recognize it within their own environments where it may not be as blatant.
Brian Kelly:
And that's that's where the true dangers lie, isn't it, When they're not blatant, they're like the very charismatic individuals who have. You were mentioning before we came on the heels of an unfortunately famous Jim. Jim, what do you call him?
Amy Saltzman:
Teacher coach Larry Nassar, The team doctor. Yeah.
Brian Kelly:
Yeah.
Amy Saltzman:
And he wasn't he this is he's, he's interesting because he's in my terminology, he's, he's both a sneaky spider and an obvious spider, so he's a sneaky spider in his grooming. And you and I talked about he not only groomed the athletes, he groomed the parents, he groomed the coaches, he groomed the clubs, he groomed the community. He was a trusted pillar in his community until he wasn't. And the way he wasn't obvious, Spider was in his obvious, very blatant sexual abuse. And this is where those young girls would have been well served by being able to tell their parents very specifically. The doctor touched me here. The doctor touched my breast, the doctor touched my buttocks or my vagina used very explicit, clear language so that they could communicate the, you know, the appropriate level of abuse and therefore generate the appropriate level of concern for the parents.
Brian Kelly:
Yikes. That's just like it's you know, it's scary that this is all happening right now. Um, you know, and I look back and think about my kids who are both adults, wondering how much of this occurred, if any. And, you know, did anybody bring it to anyone's attention? Did we just not see it? You know, what would be some of the signals to parents that are not aware this is happening that can help them to be aware that, hey, there's something that's not right here.
Amy Saltzman:
So I want to talk about the sneaky spiders, the grooming and the covert emotional abuse, because I think that's the easiest part to miss. And the first thing that often that sneaky spiders do is they love bomb the child. And actually often even the parents. So love bombing can be anything from, you know, a little touch on the shoulder or like you're one of my best gymnasts or one of my best football players. It can be little gifts. It can be individual texts. Instead of texting on the team channel. Um, it can be extra time. It can be offering to give your kid a ride home. And most of us are trusting and we want to believe that the people we entrust our children to are safe. And I would say 90, 95% of the people we entrust our children to are safe. But I want people to be able to recognize the 5% who aren't. If someone gets suspicious about a sneaky spider, if a athlete or a student or a parent speaks up, usually the sneaky spider doesn't get defensive at first. Usually they get more charming and they say, Oh, you can trust me. This is how all great coaches coach their best ice skaters. There's no reason for you to worry. And then what happens for the athlete and the parent is they're thinking, Oh, well. You know, maybe I was making it up, or maybe this guy's not so bad. Or, you know, maybe I was worrying over nothing. If people continue to push back, then the. The sneaky spider will get pretty defensive and they'll kind of go on the attack and they'll say, you know, you don't know how good you have it, and you're so lucky to have me as a coach. And without me, you'd be nothing. And so they're playing on the athlete or the pianist or the actor's hopes and fears, right? The promise is I can make your dreams come true. And then the fear is, if you leave me, your dreams won't come true. So if your child's experience like big swings of hope and fear, that's of concern. Sometimes they brag. Sometimes if they're super sneaky, they'll brag and then say, Oh, well, I would never say I'm a great coach, but so-and-so said I was a great coach or whatever.
Amy Saltzman:
Um, then if they get caught, they tend to lie and deny and defend their behavior. The other thing they tend to do is they tend to isolate people so they have favorites and detractors. If. Say your child's teammate is raising concerns. The coach will say, Oh, don't listen to your teammate, your teammates, just jealous. She doesn't have what it takes to be great. If you as a parent are raising concerns, the coach may even try to get your child to doubt you. So they'll say, Oh, your parent doesn't know what it takes to be great. And they're they're just they're not being supportive. They're just thwarting your success. And really, you need to trust me. If you want to be great, you need to trust me and you should disregard your parents. And it creates a fissure between the parent and the child. If an assistant coach raises a question, they may just dismiss the assistant coach and say the assistant coach doesn't know what he's talking about or if it's within their power, they'll fire someone who's starting to point out their behaviors. And the worst thing that they'll do is actually get the the athlete to lie on their behalf. So the abusive spider will get the athlete to lie on their behalf. And there's a very terrible but telling story where there was a gymnastics coach, John Geddert, he was so abusive to one of his gymnasts that she attempted suicide. And then when he found out about it, he showed no remorse. He wasn't apologetic, he didn't self-reflect. He was worried for his reputation. And he actually demanded not only that the gymnasts lie and say that she had an allergic reaction. That was the explanation for why she missed practice. So he insisted that she lie about why she missed practice. But then he called the college coach who had offered this gymnast a scholarship and tried to get the college coach to lie and say that he had never contacted the girl and never offered the girl a scholarship. So when an they get deceptive, they get really cruelly deceptive. But we want to catch it. Before in that early in that early stage, if someone's if a coach is trying to be in most cases, I don't want to say all cases, but in most cases, if a coach is trying to be more than a coach or a teacher is trying to be more than a teacher.
Amy Saltzman:
Um, you want to be suspicious? Uh, certainly there are people out there who are really wanting to support people who may not have, you know, supportive family life or whatever, but you want to be careful because those people are also more vulnerable.
Brian Kelly:
Yeah. And I'm curious if you can help decipher more like help people out. The parents especially. I used to coach youth, youth kids. As a young man. I was in my 20s. I've always loved kids. I've always loved interacting with them, helping them and coaching them in sports. Because I was a sports fanatic myself, I will never forget when I was in Parks and Recreation, I was a coach for a kids team. We were on one half of the basketball court and there was another team on the other half. This is outdoor on asphalt and the other team was being coached by a grown adult man like 40s or 50s somewhere around there. And all I could hear in the back of my head was him continually yelling at his kids negative reinforcement and that my philosophy from Ground Zero was positive reinforcement. My philosophy is if you're if you are listening to me, if you are jumping off the correct foot when it's a layup, if you are giving everything you got and you miss the basket, I'm not going to yell at you. I'm going to say, good job. You did everything you could. You gave it all you had. That's all I can ask. But the guy on the other end was was chastising in his eyes failure. How does a parent discern just regular negative reinforcement from abusive type behavior? Are there like key elements they can look for?
Amy Saltzman:
Yeah, there's a couple things, but I think like if I was to give one nugget and we gave it before, but we'll emphasize it again, it's would this would this behavior be okay in a classroom or a boardroom? And if the answer is no, then it's abusive coaching. And I was a competitive gymnast. I'm a I'm still do a lot of sports. Like this isn't about asking your athletes to work hard to give it their all to push like that's part of sport, but it's the. The tone and like you said, the negative ness of it. And part of the other thing is part of what we're learning is. There's still this myth that that's what gets athletes to perform their best. But the science the research actually tells us that it's not. That's not how you get the best performance out of your athletes. And if people want a more detailed explanation of how do you determine if your coach is demeaning, demanding or supportive, I actually have a Psychology Today article and I can give it to you and you can put it in the show notes that goes through that.
Brian Kelly:
Yeah, if you drop that into the chat at some point, I know we're in the midst of an interview here. I can copy and paste that, put in the comments so everybody can see that instantly. Um, yeah, it's interesting. I kind of chuckled when you said, Is it okay in the boardroom? Would that be okay? And I went immediately to back in my corporate life where? I have. I had a friend. I became a friend of this gentleman who was a manager, not mine, but a different a whole different team. And I happened to be in his building and his office area this one day, and he had this whole team huddle around him and he berated, I mean, horrifically. One individual pulled them out and chastised him in front of all of his peers. And it was it was brutal. And I was in absolute shock because this is my friend. I'm like, oh, my God, that's your leadership style. That is horrible. And yeah, sometimes that's the way people lead in business as well. Right?
Amy Saltzman:
And what's interesting about that is, first of all, it's isolating and humiliating that individual. Yeah. And that's terrible. But then it's also ensuring that everybody else in the group is like, I am just going to shut up and toe the line because I don't want to be the next one. And so it's. It's creating a culture of fear. And any culture that's running on fear is an abusive culture, and.
Brian Kelly:
It's not going to be a very productive one. I've witnessed it too long, too many times. I've been on this planet long enough that the best form of reinforcement is positive. Is discipline necessary? Of course, there are times where it is, but rarely. If you develop the culture that is proactive and and and positive, you'll find that people love working with you. I never say for you, I say with you I make it a team environment and they love helping and doing. They're going to make mistakes and you'll correct them. But I don't ever yell at anybody like I know you're giving it your all. Mistakes will be made. We are human beings. Come on. Right. It's like so we'll point it out only for the purpose of, you know, we're all humans. We're like, Oh, I feel bad that I made a mistake no matter if someone's yelling at you or not. So the odds of you making that same mistake a second time are much more diminished. And if you didn't get shamed over it, you don't feel crappy about it. You just know I feel bad because of my own thinking and myself. I will do better next time. And so you just developed an incredibly powerful, positive culture that will do nothing but produce huge amounts of whatever you're looking for, for your, your, your entire team or your company, whatever the case may be.
Amy Saltzman:
Yeah, I have to I have a two parallel stories that will go back to your football for a minute. And these stories are in my book. But um, in one game, the Arizona Cardinals and the Seattle Seahawks are playing. It comes down to field kicks for both. Both kickers miss their field goals and by their stats. For both of them, the the field goals were easily makeable like they should have been made. So the Cardinals coach is interviewed after the game and said and he says, you know, this ain't high school. You gotta make it, baby. That's what you get paid for. That's the Cardinals coach response. The Seattle Seahawks coach Pete Carroll, who practices mindfulness, says. He's our guy. He's made great kicks for us all year. I know he's going to make more. We love him. And which kicker? The next time they go out, which kicker is going to be more relaxed, more at ease, more ready to bring their best? It's the Seahawks kicker like that. The poor cardinals kicker is going to be walking out there terrified that he's going to screw up and get berated again. And Seahawks kicker knows that Pete Carroll loves him and has his back.
Brian Kelly:
Yeah Pete Carroll, Sean McVay, two incredible examples of positive reinforcement and how they can get the most out of their people that aren't necessarily the most talented. And that is it. It's all about mindset. I think you hit it. I mean, yeah, you said it exactly. The mindset, the kicker that's on the Arizona Cardinals, next time he goes up, he's going to have that coach voice in the back of his head as he swings his leg through the ball. Good luck. It's just going to it just it tears your confidence apart. And especially when it comes to kicking, that's all you have. You have confidence or you don't. If you don't have it, you're going to you're not going to live long in that in that industry. They get fired all the time. And so yeah, right.
Amy Saltzman:
And it's the same with your friends employee like, yeah, they're not they're going to freeze up. They're going to have a great idea, but they're not going to feel safe to bring it to the group because they just don't want to get harassed again. You know, you're losing creativity, you're losing teamwork. You're losing trust when you when you interact, when you coach, when you manage that way.
Brian Kelly:
Yeah. Oh, hey, we got a buddy of mine, Robert Silverman. Hey, good afternoon. Sorry I'm late. I love it. He says, Imagine the closer for the Arizona Diamondbacks when he lost the game to the Yankees in the World Series two times. Yeah, it's like these things can just have lasting effects. Robert. Robert Silverman is an amazing man. If you ever need to buy or sell a home, this guy goes to the mat for you. He was my personal realtor. I cannot recommend anyone. I kid you not higher than him. Well, there's also one on the other side. That was the buying agent for us over here that she was phenomenally awesome as well. But Robert went through hell and back for us because we all went through hell and back and he went through the hardest part of it. And I appreciate you, Robert. Thank you for coming on, brother, and for communicating and engaging. Love having you on. You're an amazing, amazing man. And I appreciate you and love you, brother. So I wanted to Amy, I want to give you an opportunity real quick before we end, before I forget, is I want to elevate your you and your business. I want you to have the ability and the opportunity to talk about what it is you do when it comes to spot a spider.com. And so what I want to do is just I'll pull it up as a visual your website and let it scroll nice and gently as you if you're if you're okay with this, explain what it is you do. Who is your your target market. We kind of have an idea, but it'd be good to hear it. And then if you have a success story or two you'd like to share, I know everyone would love to hear that as well. Would that be okay? Perfect. Oh, cool.
Amy Saltzman:
So, um. The target market or a target market for spotted spider. The primary target market is parents who want to empower their children, teens and young adults to recognize grooming and abuse and to have the language to share concerns. The secondary market is coaches, schools, churches, community organizations who want to ensure that they don't hire and. Retain spiders. And so there in addition to the videos, there are a lot of free resources on the resources page. So there's, um, discussion questions for both videos. There's codes of ethics for organizations that are written in both kids speak and adult speak. There are anonymous participant It says athlete, but anonymous participant surveys so that if you run a club or a league and you want to find out what your again, I'll use athletes are experiencing with a coach. Um then you can get that feedback and find out if there are any concerning behaviors. There are policies and procedures for how to set up your organization to again, minimize the risk of hiring and retaining spiders. And so example, there's also a conduct agreement. And although I wish it wasn't true, at least if a spider comes to your organization and they have to go through all these steps to be hired, they'll be like, Uh, these people know what they're doing and they're not going to let me get away with what I want to get away with. So, um, I'm at least not going to try to apply for a job here. They may go down the street. I hope to eventually cover all the down the street so that they don't go anywhere. But we're working on that.
Brian Kelly:
That's fun. Oh, kudos. And I applaud you for that. Oh, my gosh. Yeah. Policies and procedures to help filter out the undesirables that I would say I would call them. Exactly. Exactly. Interesting. There's a lot of, um, a lot of parallels here with, with just business. Like even when you want to hire employees or Vas is you want to filter out those that don't have the proper mindset, that don't have, you know, what I've learned over the years, it's not so much about experience as it is about mindset and ability to gel with your culture. And if either of the latter two are missing, experience means nothing. They could be the best website developer on the planet, but if they are not a mesh with you, your culture, your value system, they're going to be more of a cancer than they are a benefit. And you could you can always train somebody that has that that great desire, that great mindset and culture to become a phenomenal website designer. That's just an example I'm using. But I've learned that over the years that experience is not where it's at. It's really about mindset where one is and you know what? What are your intentions? That's what I think. That's the overall overriding word here is intentions. Are you going to be one of those, you know, spiders or are you going to be someone who's on the up and up?
Amy Saltzman:
Right. And there are simple questions and maybe they'll be sneaky and not answer them. Well, but even simple things like how do you how do you deal with an athlete who's scared? How do you deal with an employee who raises questions? Um, you know, if they kind of give you a my way or the highway answer that's of concern. Um. So those types of things can be you can you can build these into your hiring process.
Brian Kelly:
Yes, Yes. Thank you. And yeah, and I've developed complete surveys where I ask the questions, where I'll know before I even meet the person or even if I will meet the person if they are going to meet my grade without being, you know, in their face about it. Just simple questions that say, hey, I'm just without even having to tell them I'm determining if you're going to be a fit on the front so you can do there's some great things you can do to save yourself a lot of time as a business owner, as a parent, as a school person that's responsible for hiring and firing these individuals that will have, you know, reign over your kids during their sporting career. All right.
Amy Saltzman:
And I mean, if you talk about business, one of the business aspects of this is like it's minimizing your risk and minimizing your liability. Um, if you can take the policies and procedures on Spotted Spider and you can say, I've done all these things, then to me you told me you just moved to Florida. And in Florida, the insurance law is, um, if you have a pool and you have a alarm on your door and a gate around the pool and a cover on the pool, then even if some drunk teenager crawls over your fence and drowns, you can show that you went above and beyond to minimize the risk if you're an organization, especially a youth serving organization. But I would say any organization that can show that they followed all the policies and procedures on the spot of spider policies and procedures, then if something were to happen, which we're hoping it won't, um, you can say, look, we took all these steps, we did everything we could have possibly done to minimize the risk of abuse in our organization.
Brian Kelly:
I love it. Yeah. And it's. Yeah, again, it's. Yeah, you said it. You said it, too. Well, I can't. I can't add anything to it. That's perfect. So I wanted to, for our podcast listeners, make it clear where you can go to get this vital information. It's spot a spider.com if you go there, what would be their next step Amy Or is there a certain place to connect with you or what would you say is their next.
Amy Saltzman:
Yeah, I mean, I hope, I hope the website's pretty intuitive the the how to spot a sneaky spider, which is how to spot grooming and the how to spot an obvious spider, which is how to spot obvious abuse. The videos are on the first page. The one thing that we haven't talked about is if you are a school or you're a sports organization and you become a spot of spider affiliate and you say to all your parents, Hey, look, we want you to watch this with your kids at home, I will donate 20% back to your organization. So I want to support organizations that are protecting their participants from abuse. And that's my commitment to giving back. Um, the other way for organizations like schools or churches or sports organizations to do this is to have a community viewing. Um, and they can do that with me or without me, but they can show it to their whole community. They can have a discussion, there are discussion questions there for them to talk about with their community so that they can protect everyone.
Brian Kelly:
Fantastic. And one quick question by our good friend Robert Silverman. He said, Dr. Saltzman, question for you. Is there a good way to talk to your children about how to deal with the emotional abuse and to stop it from escalating in a school setting?
Amy Saltzman:
Yeah. So I want to know Robert, are you talking about emotional abuse by adults or. Brian and I were also talking about bullying, um, earlier before we got on. So I just want to clarify before I answer.
Brian Kelly:
Good, good, good. While we wait for that response, because there's a slight delay on these lives. Hey, did you notice I got my video back? I was pretty proud of that. A lot of way to go and hunting and pecking.
Amy Saltzman:
Nice to know you're here.
Brian Kelly:
You could carry it all by yourself. I have every faith.
Amy Saltzman:
Well, I did. I've had these moments where it's like, Oh, he's gone. So I'll just keep talking until he comes back.
Brian Kelly:
That's that's a sign of a true professional. Kudos to you. So Robert said, Yes. Fellow classmates. Fellow classmates.
Amy Saltzman:
Yeah. So, um. This is a whole nother topic that we might do another session on. But there's a lot of information on bullying, which is also called relational aggression or emotional abuse. And, um, I really feel like it's the adult's responsibility to recognize it and to recognize that usually the kids who are doing the bullying are doing it out of insecurity. It doesn't excuse their behavior, but it does mean that those kids, as well as the kids who are bullied, need support. I have. Completely separately. And so if you want to email me, Robert, I have a completely separate, um, team building bullying prevention curriculum that I created because my daughter was being bullied on a soccer team and I didn't deliver it to that particular team because it was too close to home. Um, a wonderful, wonderful man from the Positive Coaching Alliance delivered it to the team. Unfortunately, the bullying was really coming from the top in that the coach was having the girls compete against each other rather than with each other, and he didn't embrace the principles that I had offered through this guy from the Positive Coaching Alliance. But if you want help with that, just email me and we can we can talk about it and talk about finding someone to educate the adults to prevent it. And then if your child or a child needs support because they have been bullied or because they are bullying, we can talk about those options as well.
Brian Kelly:
Is it okay if we verbally give your email address?
Amy Saltzman:
Of course.
Brian Kelly:
All right. So that is Dr. Amy stands for Dr. Amy, not Jamie. Dr. Amy at still quiet place.com. Yes. That is another one of her business offerings that she has is still quiet place.com but doctor so Dr. Amy all one word at still quiet place.com if you want to get in touch with the amazing Dr. Amy Saltzman that is one other great way to go and I see comments to all he said thank you very much I appreciate this this is he's got a great, great heart. I got to tell you, he's an amazing young man. And so we are about to close up the show. And there is a gift. I displayed a little banner there earlier, but I want to be sure that everyone realizes that we are giving away a five night vacation stay at a five star luxury resort compliments of our sponsor, Richard Peak. And did you have a it wasn't clear if you had a gift about free videos or something, Amy, that I want to make sure they got or was that from your website?
Amy Saltzman:
I'd be happy to like, offer a mindful, like an audio mindfulness practice that you can share with your with your group.
Brian Kelly:
Fantastic. So would they just reach out to your email address and say, I would like that that way?
Amy Saltzman:
Yeah, I will probably find a way to put it up on your website just so I don't have to individually send it to everybody.
Brian Kelly:
Very good. We'll talk about that after the fact. So fantastic. So stick with us. We have one final question, Amy. And this is a it's a doozy in a good way and a good way. And that is I ask this question periodically, randomly, sporadically. This show has been going on for over right around five years. And I started realizing and recognizing the answers were profound. And I finally said, My gosh, I got to ask this of everybody. So it is now my closing question of every show. And with your permission, later down the road, I would like to include your answer into a collaborative book by the very title of the question that I'm about to ask you. And so that'll give you even more exposure. I know you don't want that or desire that, but the thing is, it's a very profound and powerful question. It's very slightly, in a way personal, but not really. And I know I'm building it up pretty good. And the thing is, before we go to that real quick, I do want to give away this prize, a five night vacation stay at a five star luxury resort because it's an amazing prize. Many people have taken it. I have a good buddy who has actually used this twice and said, no, you're not whisked away to the basement and water drip, tortured and asked to buy a timeshare. Nothing like that. You get you are treated as if you are a full paying resort visitor. It's phenomenal. So I'm going to put that on screen. Write this down. Don't go there. This is going to be you write it down and then visit the URL after the show is over. We'll be monitoring. It'll be fine because I don't want you to miss I want you to stay in the room. I don't want you to miss the answer Amy has for this amazing question. So real quick, let me pull up the information, write this down and then enter to win. After we say good night on this show. The URL you want to write down right now is report I forward slash vacation all lowercase. So it's R stands for rich or peak sponsors dot m forward slash vacation write that down and enter to win after the show closes and I cannot wait to see who the lucky winner is. So, Dr. Amy Saltzman, we have one final question. Here's the beautiful thing about it. There is no such thing as a wrong answer.
Amy Saltzman:
Awesome.
Brian Kelly:
It doesn't exist. It's not a test. It's cool because in fact, the exact opposite is is the case is the only correct answer is yours because it will be unique to you. That's the only thing that makes it personal. So now you can, like, relax on that too, and still go, My God. But I'm getting curious. I'm still like amped up, am curious. And so with all that build up. Are you ready?
Amy Saltzman:
I'm ready.
Brian Kelly:
All right. Dr. Amy Saltzman, how do you. Define. Success.
Amy Saltzman:
Hmm. Peace in your heart. Healthy, loving relationships and being of service.
Brian Kelly:
Uh. Straight to the point. Perfect. Because it was your answer and beautiful. And so you're going to take up maybe a paragraph in the book and it will be a powerful paragraph. It'll be a chapter in its own right. And it didn't matter the length, the time it took you to come up with all of it was perfect. Every single person is. Here's one observation I have that is truly remarkable. Not a single I've been doing this quite some time. Not a single, not two people. No. Two people have answered that exactly the same way yet. And the other very intriguing part is not one person, not one named anything to do with money as being their primary definition of success. Not one, not a single person, which blows my mind in a great way. I am so, so happy for humanity that this is how this is going. And that's because I get to interview successful entrepreneurs. That is the soul of all of us. We just love to help and serve others. You just said it right there, so I appreciate you. Amy, you are you are a blessing to all. You are helping. Oh, my gosh. We still have more comments coming. We got to close it up. I love it. I'm not going to. It was just a funny. So I appreciate you I appreciate, Robert everyone who came on to watch who have been engaging. Amy, is there one final parting? Thought you'd like to leave all of these amazing people with both who are watching live. We're going to watch it recorded, who are going to listen to it on 35 podcast platforms. Is there any final parting words of wisdom you'd like to leave everyone with before we say good night?
Amy Saltzman:
Yeah, I think I would say take good care of yourself. Take good care of your friends and family. Take good care of your extended family, meaning our communities and. Watch out for sneaky spiders.
Brian Kelly:
Take care. And watch out for those sneaky spiders. I love it. Dr. Amy Saltzman, on behalf of this amazing young lady, I am Brian Kelly, the host of the Mind Body Business show. I cannot wait to see you all again on the next episode. Until then, please do at least two things. Two things. And that is, one, go out and continue to crush it in your business and serve more people. Scale and grow and serve more. Number two, above and beyond all else. Please be blessed, everyone. That is it for us tonight. Here. We love you. We we are appreciative of you. And we will see you again next time. That's it. Take care for now. So long, everybody. Thank you for tuning in to the Mind Body Business Show podcast at www.theMindBodyBusinessshow.com my name is Brian Kelly.
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Amy Saltzman
Dr. Amy Saltzman is a former competitive gymnast, physician, author, mother, and victim/sur-thrivor of decades of covert emotional abuse. Dr. Amy is an expert on protecting children from abuse, and has a knack for translating difficult topics into “kid speak.”
She is passionate about preventing abuse in sports, schools, music programs, religious settings, and community activities. In the wake of the Yates report detailing extensive abuse in the National Women's Soccer League, Dr. Saltzman was appointed to serve on the US Soccer Federation Participant Safety Taskforce. The Taskforce was created to protect all athletes from the youngest youth players to professionals from abuse.
Dr. Saltzman has also created internationally acclaimed programs, authored three books, and recorded guided practices for teaching mindfulness to both athletes, entrepreneurs and other high performers; and to children and adolescents to ease stress and difficult emotions.
Connect with Amy:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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