Special Guest Expert - Ana Nieto
Special Guest Expert - Ana Nieto: Video automatically transcribed by Sonix
Special Guest Expert - Ana Nieto: this eJw1jl1PgzAUhv9LL7xCcJWBkCwGskl24bxgM9Eb0rQFi_3AnnbELPvvlixevh_nOe8FUaMd165zvxNHJapQhIQGRzTlnWCoxHiNi_zxKULUgzPKA7e3IFtl6RpHiFBqfCD8m0X-EKFecMk6TdQC7YXkgfs9EzsAKi_IWxnsL-cmKJNknud4MGaQnEwCYmpUwqw48-SMk-UUklXT1HAU3uSQjsXuhTQ_ML5X9Wd1xDyDbHwm0m0UZ4LcgfGW8g0zs5aGsFN4FSEnnFyWvO4P2_pt-1Gf2v1h17b3lSYHwZ2J1ZSGXm-sIi4UF3m9_gEH717j:1mTbLs:HGETQQnqjdF-LaRy5ZSVcdncDwM video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make
It one step forward only to fall two steps back to our dedicated determined. And drip. How do we finally break through and win? That is the question.
Speaker1:
And this podcast
Will give you the answers. My name is Brian Kelly. This is the mind body.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the mind body business show, we have a phenomenal show lined up for you tonight. Amazing young woman named Anna Nieto is coming on very, very soon, I promise, and you're going to love her because he is going to bring immense value to you tonight. So hang on with us. The mind body business show. What is that all about? It is about what I call the three pillars of success. And in my now, fifty seven years on this planet, my mind, I began studying in the last decade or so, only only successful people. I wanted to find out what it was, what was that secret sauce that they had that made them more successful than me. And what I found was interesting because the same things kept bubbling up to the top over and over and over again, patterns and what they were where you can probably guess what they were. They are the three parts of the name of this very show. So mind was mindset. Each and every one of these successful individuals had a very positive and powerful, yet even more importantly, flexible mindset. And that is truly the cornerstone, the foundation of one success, or, dare I say, even their lack of success. And then body to a person. Each and every one of these individuals also took great care of their body, and that meant from both the inside and the outside. So from the inside being through nutrition and the outside through physical exercise, and that's why we have Anna Nieto here today.
Speaker1:
That is her specialty. She's going to wow us with some phenomenal value and fantastic things. All right. We're doing good now, and so we're going to bring her on in just a little bit. And that is the greatest thing is to take care of your body. And one of the things I love to say all the time is the mind and body are a team. More importantly, the mind and body are your team. And so if you have a team, say of five players playing, it doesn't matter what sport, let's just pick one. It's basketball. And let's say one of those players was not operating at a peak level of performance. Maybe they didn't practice in the off season. Maybe they didn't run their their sprints and they're out of out of wind after going up the court a couple of times. So if one member of a team doesn't operate at their highest level of performance, then what happens to the team as a whole? You guessed it, it suffers. And so the mind and body both need to be addressed and taken care of constantly. And there are great tools and techniques for you to do that in each area. Mindset and in body and again. Ana Nieto is going to give us all the juicy stuff, especially when it comes to the body, and I'm sure she has a phenomenal mindset as well. And then business. The third key was that each of these individuals had mastered mastered the skill sets that are necessary to build, maintain and then even grow a successful business and these skill sets.
Speaker1:
There are many of them, and look to master anything in life takes quite some time. I mean, to become an expert at something. I've read, it takes on average of 10000 hours of doing that. One thing before you become an expert, that's the same as mastering something. So there are skill sets that need to be mastered things like sales, marketing, team building leadership. I could go on forever. There's many, many, many skill sets that one must master to build a thriving business. The good news, though, is that you personally don't have to or need to master every single one of those. And there are many more beyond what I just said. In fact, you only need to master one, and one of those was one that I mentioned in that short list. And that is the skill set of leadership. Once you have mastered that skill set, you now have the tools you need to now bring in those people who have mastered those skill sets that you have yet to master yourself. And let's face it, there's not enough time for any human being on this planet, in my humble opinion, to master them all. So leadership is way up there. And another wonderful attribute of very successful people is that to a person, they are also avid readers of books. And with that, I'd like to Segway over into a little segment I affectionately call bookmarks.
Speaker2:
Bookmarks born to read, bookmarks ready, steady read bookmarks brought to you by reach your peak library icon.
Speaker1:
Yeah, there you see. Reach your peak library coming to really soon. There it is. And that is a website that I literally had built with you and mine, the entrepreneur, the the person looking to take it to the next level in their business and perhaps even in their life. And what happened was I myself was not a voracious reader of books until about 10 years ago at the age of forty seven. That's when I discovered this wonderful thing called Audible, and that that was a game changer for me. So I began listening to books and I listen to a lot in a short period of time. And what happened over that period of time is I began cataloging all of those that had a profound impact on either myself or my business or even both. And I and I collected them into a list and had this website built for you. I know that sounds cheesy. That's the only reason this was built. This is not built for me. I've read these books and I bet these these are only the books that I read that had profound impact. Not every book I've ever read is on here. The good thing is, all you have to do is look at this list. Pick out the first book that resonates with you. You don't need to look at every single one on the list.
Speaker1:
Just take action and get it and read it. Now, look, this is not. This is not here to make money. For me, that is not the intent of this site. I'll make a few pennies because it goes to Amazon, and I think if anyone's done that before they know that pennies is is exactly how much you make. If it's a book, again, it's not about making money. This is a list I compiled so that you would have a resource to go to and you wouldn't have to hunt and peck for a long period of time. Not knowing whether or not the next book you pick up is one that you should spend your time reading. So this is here to help you to at least know that one other successful person has vetted these books and you have something you can go to for your library. They are not in any particular order, they're not even in alphabetical order. So they're they're just they throw them in there as I read them and thought, Wow, I got great impact from that. So I'm going to include that. So that is there for you. You know, who else is here for you? I'm so excited. You know, who else is here for you? Yes, it's our special guest expert, Anna Nieto. Let's bring her on right now.
Speaker2:
It's time for the guest expert, spotlight savvy, skillful, professional, adept, trained, big league qualified.
Speaker1:
And there she is. Ladies and gentlemen, is the one it is the only unknown yet, though. Welcome to the show, Anna. How are you doing tonight? Oh, we don't have microphone. We need the audio. Yeah, we were experiencing a little bit of change, and any time you're ready to test, just blurted out, and I know that we were having some issues getting you hooked up right before the show. Still, no audio. I know we're going to get this going, I know it. I have faith. In honor, she is an amazing, amazing young lady, and what I'll do right before we bring honor on like officially and formally is, I want to do a little housekeeping well and is looking at her microphone settings, and we're having so much fun trying to get this working. It was it was quite a lot of fun in the back, in the back room prior to coming on the show, having some technical difficulties. So what I want to do is do a little housekeeping and talk about our advertisers real quick. So we have the big insider secrets. You see them in the upper right of this screen, right above on his left shoulder, and they are the ones who sponsor us and every single show. We are given the ability to give away a five five night stay at a five star luxury resort. Man, I'm tongue twisted tonight for anyone who or everyone has the opportunity to do that for anyone who stays on till the end of this live show.
Speaker1:
We'll give you that information at the end, so stick with us to the end because only people here during the live show will get that opportunity. How are you doing on your microphone working? Say something real quick. Still, no volume on the microphone will keep working that if you can, we'll get through the segment, we'll introduce you. If we still have an issue, we'll just reschedule because that's how we roll. We're flexible, right? We can make this happen. It's all good because I want I want everyone out there to be able to experience this young lady fully like without distraction. Both of us, me included, are a little distracted because we're dealing with some technical issues. This stuff happens. It's OK, it's OK. Life will continue to go on and we'll get if we need to. We'll get back on to this show very, very soon within the next week or two. And so you'll be able to see her then if we don't get this resolved right now. But I'm going to go ahead and keep moving with the show up to the point where we'll say either it's a go or a no go. How does that sound? This is a lesson in its own right, isn't it, Anna? With business, you know, being flexible. Just going with it. It's OK. Things happen. This is what happens in business every single day, by the way, ladies and gentlemen, not tech issues, but issues.
Speaker1:
And that's why entrepreneurs are so amazing like Anna, because they are problem solvers. That's what we're here for here to do. If we don't get this problem solved right now, it will get solved and we'll have her on the show again if we don't get it solved, but real quick again. That is the big insider secret Scott. And then we have another one I'd like to introduce you to just for a moment. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Hannah and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message. And one more is Stream Yard. It's one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master. And it's the very service we use to stream our live shows right here right now on the mind business show and just an aside. They are phenomenal with these issues we were experiencing right before the show. There was a live chat representative waiting for us. They were there. They're there all the time waiting for any issues that arise with anyone who's broadcasting and did their best to help us through the issues we came really close to finding it.
Speaker1:
We may have found it by the time I get done yakking in here, but we will get that figured out here in a moment. But that's one thing about streaming artists. Phenomenal. They got great support. It's a phenomenal tool. The issue we are going through right now is not a streaming art issue. It is a different issue. And so I just want to point that out. It is one of the most amazing tools I've used because over the past 10 years or so, almost 10 years, I've tried so many of these TV studio solutions for live streaming and streaming art. I'm here to tell you, is the best of the best. It combines supreme ease of use along with unmatched functionality, and you can start streaming high quality, professional looking live shows for free. You can actually use it for free with streaming right now, and what you want to do is visit the website you see on that screen. Don't do that now. Hang with us. Write this stuff down. Take notes. Don't click away. You want to write down our IP for slash stream live or why I am for it. So I stream that if we're going to bring Anna back on and see if we can hear this phenomenal young lady. Here we go.
Speaker3:
Hopefully, you can hear me.
Speaker1:
We have sound, yes, amazing. Great job. I love it. See, I knew it. I knew it. I told you we were going to make this happen. That's fantastic. And you were there like a trooper the whole way.
Speaker3:
You're amazing. Thank you for your patience, Brian.
Speaker1:
Oh, goodness. Right back at you. I mean, many people could have gotten flustered and just throw up their arms. And you, you held the course and it's a testimony to you. And I want everyone to know that's a testimony to how Anna would then treat you if you become her client. She's going to do it with patience. He's going to do it and continue to go through and get the solution you came to her for no matter what. That's what she just did tonight, and it was to be on a live show. So it's just telling of the kind of person you are, and I appreciate that dearly and I want people to know that.
Speaker3:
Thank you for saying that. I do appreciate that because, yeah, I my motto is, I love technology, right? Because these days we have to be so good at it. And unfortunately, it's never been my expertize. So I do try to stay calm and, you know, just roll with the punches and then it's going to be OK, it's going to be OK. And then finally, here we are. So, yeah, thank you. I made
Speaker1:
It. It's awesome. And there's this little chat bubble that keeps getting my way. Now that I hailed support, I can't get rid of it, and it's getting in the way. That's all right. So what I want to do is now give you a formal introduction that you deserve and let everyone know what an amazing person you are. And then we're going to get into the good stuff. I call it the juice of what makes Anna so, so darn successful. So here we go. Anna is a trained nurse, personal trainer. I love that I used to be that nutrition specialist health and Wellness International Certified Health Coach and the creator of the Mindful Online Workouts and Mindful Online Gym. Right down my alley, I had the same, interestingly, a similar concept. I can't say the same because there's no way it was the same. She has worked in the health and wellness field for more than 20 years. Remember, I was talking about experts and mastering. We got one right here. We got the expert right here, 20 years. She started in New York, where she co-founded a personal training studio in Manhattan. I love Manhattan. She has also managed and started farmers' markets both in New York and San Diego as part of our mission to create sustainable communities. And as new business model incorporates much more than personal training and is geared toward helping you transform not only how you look and feel, but also to transform how you relate to life itself. Ooh, baby, so that makes you so unique among what I would call the general personal trainer.
Speaker1:
Because everything there, it's different. It's you go above and beyond, and that is phenomenal. And the online model, of course, today is more needed than ever due to all the little lockdowns and stuff that's going on. And so one of the things I love about reading a bio like that is like, we all get to learn a little bit about you to peel back the onion, so to speak, and find out what makes you tick. But what I like to do is go a little deeper and like I opened the show, the mind body business. So it's mine mindset to me that is the foundation and cornerstone of our success or lack thereof. And what I'd like to ask you, and you've achieved success, you've gotten through this pandemic, you're crushing it. You're doing a phenomenal job. But for you when you get up every morning. I mean, just like we had just a moment ago, we had issues every day, we are faced with issues and we're used to that and we just solve them and move on. But for you, when you get up in the morning, what keeps you going? What is motivating you? What is going on, that beautiful brain of yours? When you wake up and say, I've got another day ahead of me, I'm going to take care of all the arduous task, going to take care of my clients. I'm just going to crush it. What is going on in your wonderful brain that keeps you going so positively and so strongly each and every day?
Speaker3:
And it's a great point. Is this right for me anyways? But. Yeah, I mean, I love the feeling of the sun in the ocean, and that's why I live here in beautiful San Diego. So on a personal note, I'll say just being alive is close to nature is wonderful. But in regards to business is making a difference in people's life. I've never been a morning person, although I became a morning person when I moved to California from the East Coast. It seems like the three hours difference getting up earlier it was. It made a big difference in my life. But I mean, I have to say that I found that getting up in the morning now and knowing that I'm going to have a few people in my classes or I'm going to have a private. And even though it's early and I'm going to make a difference in their lives, it just it just motivates me and it keeps me going. When you get those notes from clients saying where you've done, even though you feel like it's very simple, know it's changed my life in this way. All those different notes and messages and things that I hear constantly and even when I'm feeling, you know, like we all do, sometimes like that you want to give up as an entrepreneur. We have so many things that we that we have to handle them and obviously the overwhelm, it's there.
Speaker3:
But I keep going and I keep motivated because I see people changing their lives in very, very good ways, improving their health. And last year was an amazing experience for me because I have been doing online training for eight years now. I started when I moved to San Diego from New York on Skype at that time because Zoom was not even happening, right? So I had a system, I had a method. I had a way of training or working with people. That was very helpful. I didn't have to scramble around to try to figure out anything, but I already had a system that could continue to help people be healthy. Exercise do's and nutritional practices, even some mindset practices and meditation that unfortunately, other trainers, you know, all the people in the industry didn't have. So I was able to just grow the business in that way because people felt very safe, that there was already a structure. There was a way to do things that they understand. So yeah, that's that's been my motivation. I mean, I have to say I've gone through the struggles, but I like everything, everybody else, personally and professionally. It's been quite an amazing year and amazing growth in many ways. So, yeah,
Speaker1:
I love I love the positive spin on everything, and I'm already taking notes myself. And so I want to just point that out to folks that are listening that I don't ever. Tell people to do things by myself would not do. And I'm running the show, I'm interviewing, I do this every show. I love it, but it helps me to stay on track because I want this you to shine and that's my job is to help you to shine as much as you can. All you have to do is do what you've already done just a moment ago and you're shining already. I mean, my gosh, online training for eight years that that goes back beyond. When I started, I started seven right around that time, right right around eight years ago. And when you said you have a system, oh my gosh, my everything lit up in my in my in my whole being. Because how important is it for a business to have systems in place? I mean, it's hugely important and you just hit one of the nails on the head. And I hope everyone's writing notes as well that systems are huge, that if you don't. Who was it? Michael Gerber? Michael Gerber said, I believe it was in The E-Myth revisited. He said If you don't have systems in your business, then you have no business. And I was like, Wow, right between the eyes that got me when he did that. So, so many golden nuggets already. And then you add mindset by throwing in meditation. It's phenomenal. I threw in NLP and hypnosis, so the whole thing is, like I said in the beginning, the mind and body are a team. If the mind isn't willing, the body is not going to follow. And that's why most people on New Years make that resolution. They go to the gym for the first two times, they get sore and then they quit. And that's because not because their body is failing them is because their mind is failing them and not helping them to get where they know is best for them. So. Wow. So many parallels here. This is already phenomenal.
Speaker3:
Yeah, I love what you said to because I mean, I was thinking when you talk about systems and I and I was thinking there were, I am obsessed about systems, but almost I am. I mean, I'm creating an administrative system, a marketing system, a financial system, a sales system so my business can run in a way that is smooth and it's automatic. And I've been aware of this concept for many years, but I'm really implementing them now. Like that is really what is happening, and I'm seeing the difference tremendously. And yeah, to your point of psychology, I think it's so important. I've been listening a lot lately to Jodie Spencer, and he talks about how changing our personal reality changed our personality, right? And applying that idea, which for most people is the hardest thing. And I just wrote a blog about this. They can exercise, they can do a nutrition piece, exercise easier, right? And pushing a little harder. And then the mindset piece that part of really not allowing the monkey mind to get you into that place of not doing the things that you know you're supposed to do is this is just the one that most people don't want to look at or is the hardest right and is the most important. As it was said, I am 100 percent with you on that, and that's what I try to trust me. You know, obviously the people that I work with and and the people that I know, but it's always a challenge.
Speaker1:
Yeah, and it permeates everything. It's not just their fitness, it's their happiness, it's their business, it's their personal relationships. Mindset drives everything. Every result we have in our lives is all driven by what's going up in between our ears. Hey, Eric Swanson, thanks for coming on! He said. Awesome, awesome. And you rock Eric, Mr. Awesome. Swanson All right. You rock, too, Eric. Thanks so much for coming on. I see you all over the place. This guy's amazing. And. Yeah, and please for those of you that are watching and listening, you know, go ahead, say, hi, let us know you're here. We want to allow you to interact and ask any questions. No problem. We love interaction. It's a it's a fun, fun platform to be on. And so, yeah, and you're saying all of the things that are just resonating true because, you know, look, even you said it, you weren't doing systems like regularly until recently. Now you're all over it. And that's the thing. A lot of people won't start right away, and that's OK. We're building our business. We're doing other things that are helping us get their systems become really important when you start building a team, for sure. Because now you need to have things that you used to do. You want someone else to do it. You want them to do it correctly. So if you don't have a system in place that shows them and trains them, then it's going to be difficult. They're going to be taking a lot of your personal time.
Speaker1:
And so I'm a huge advocate of automation. Oh, my goodness. In fact, I had a former guest expert who came on here. She coined me the automation master, and I said, Oh, I like that. I'm going to stick with that. So there you go. Now you can say I didn't coin that, so someone else did use it. But yeah, I still resonate with systems. And yeah, in a safe place. That's another good thing. You know, when they're doing online workouts, they're at home or or they're at a place of their choosing regardless. They're not in a gym where, especially if you're a woman, you're wondering what guy is looking at you in the wrong way and things that go, you know, I've seen it, I've had buddies pointing stuff out like, Stop it. We're here to work out. This isn't a meat market. Knock it off. So that's good. The online, the online model is very good for that, too. Plus, think about. I know you've thought about this, Anna, but how far is the trip to the shower once you get done? Are you taking a shower in a public shower in a gym or are you in your own home? And how far was that commute from your bedroom to the living room where you turn on the TV or the internet and watch and unfollow her in all that? It's awesome because you save them a ton of time, a ton of English, and they're safe. I love the model. It's a perfect model.
Speaker3:
Correct is very convenient, and it's really a sustainable way to exercise, you know? And the method of training that I practice also is more mindful, hence the name, right? So instead of trying to get outside of your body like people, go to the gym sometime and they are more interested in other people, as you said, or they are more interested in watching the TV and the news at the same time that they are exercising, which to me actually is a bit crazy, really. You know, I try to help people to get into their body and I feel part of their body that they're working at each time and be very connected with that. So once when they're in the house, when they're by themselves, and even if they're with somebody else, they they allow once of that is actually, I think, a little higher. Or you can do this also on a studio, right? But the convenience of that, obviously you don't have and then we do group classes. So there's also the majority of people seeing each other every week and they get to know their needs and the energy of the group. Also, I think, is possible when people are doing the group as opposed to the private. So yeah, very, very rewarding and it works really efficiently as well, which was very surprising. If you would just ask me when I started this being a personal trainer 20 years ago, I was going to be doing only online training. I would have said, You're crazy and you know, here I am.
Speaker1:
So there is a ton to be said about the group setting ton because I had clients that would make comments like, I miss going to the gym, I miss the energy of having other people around. I was like, Wow, that's interesting. And I could resonate because I was a former gym rat. I was in there all the time working out and then when I worked out at home like, Yeah, that does feel like there's something missing. You don't feel as, I don't know, as motivated for some reason. So doing it with group on whatever, using Zoom or Skype, I probably zoom right?
Speaker3:
And I started with this guy when I was definitely doing, Yeah, yeah.
Speaker1:
And so they can see each other and you feed off of each other and you help each other. You lift each other without saying a word because you're all in it together, doing the same thing for for usually the same reason. It's just to feel better and to live a better life and then ultimately look better. I hope that they're going for the feel better first, because that's where a lot of people also make a mistake. I just want to look better. Well, it's going to take a while, so just get to be feeling better along. And then as you do that, you'll you'll look better. It just takes a while for those pounds to shed and all that other stuff that happens.
Speaker3:
This is novel.
Speaker1:
So it's talking about books in the beginning to reach your peak library. And I was curious. I have a feeling I know the answer to this. Being an entrepreneur that you are, but would you consider yourself to be an avid reader? And if so, what book would are you reading right now or is there a book that's just a favorite that you love talking about and want to tell people about?
Speaker3:
Yeah, and I reader. Well, I think I am, but one thing that I normally do that might be a little different than most people, and I've talked to friends about this and some of them do. The same thing that I do is that I'm reading usually a few books at the same time. So I have three books that are reading right now. And it depends on what kind of mood I am like if I want something that is more fiction and I don't have to think as much as what I'm reading. I'm reading open Andre Agassi stories. It's a really excellent book is very entertaining, but also it kind of motivate me to start playing tennis back again. So that was a plus. I played all my life on and off, and it was like, What am I doing? I'm not playing right now. I just doing a club started playing. It was amazing. So, you know, I love reading books for that because their motivation to do all. I'm reading the autobiography of a yogi as well, which is the one that I usually pick up night, which is always the more mellow and more spiritual, which is a beautiful book as well. And I'm reading an hour, another one that is called the motivational myth, and it kind of call my name because it was just like different ways of motivation. We talk about that before. What motivates you? And this is breaking some myths about what we're really actually. It motivates us as human beings. So it's I'm finding it very interesting and that's usually my my lunch break book. So I have like different books for different times of the day was quite funny. Those are the three that are on my shelves right now.
Speaker1:
I love that and thank you for sharing those. And this is a tip that I often give on the show when I get guests like you giving recommendations. And that is, I wrote, I wrote, I think two of them down opened by Andre Agassi motivation myth. I think that's the one that would resonate the most for where I'm at right now as far as reading, but I always write them down. And one of the first things I do when the show is over, I go to Audible and I just order it. I don't question it when someone of the caliber of high caliber, like Anna, comes on a show and you're watching an interview, listening to an interview and you hear someone like her, give recommendations. Listen, put, get those ears big and say, Well, if it's impactful for her and she's a successful entrepreneur, then who am I not to read something like that? Why not? It's a it's a great way to learn what is a good read and what is a profound read and what is going to give you results. So motivation. You have to remember the author name on that one.
Speaker3:
You know, I don't I don't have any in front of me, but I can. I can share with you at the end of your life. I can just
Speaker1:
Search the moment, the motivation myth. I'm sure they'll find one you're talking about. And if not, write me and I'll find out from Anna. Don't bother Anna. Unless you need to get some online fitness going, then definitely bother her.
Speaker3:
That's OK.
Speaker1:
Fantastic. So also in the opening, I was talking about all of these phenomenal skill sets that are necessary, you know, to build and develop, maintain and grow a thriving business. And you know, you know how it is. It's like you master one skill set, then you know, it's time to master the next and we just continually move to the next and you're doing that by you've already gone through and developed systems. So kudos to for that. And then beyond that, we'll probably be things like leadership for leading the team and helping them using those systems. And it just keeps going. That's what I love about entrepreneurship is it never ends. There's never an end to it. There's always something over the horizon. But as far as skill sets go right now. And so what you're doing today may not be the most important skill set that you'll talk about tomorrow or even yesterday, but right now, if you were to choose just three, if you choose just three skill sets that you deem right now to be the most important skill sets, one can have to build and keep a thriving business afloat. What might those be?
Speaker3:
That's the big question. You know, I think some of the things that have worked for me and this might be just more general skills that we all want to possess. But it's being a lot talked about. But I think the purpose like having the wife, the reason why you're doing what you're doing there has to be something higher than just the motivation that we were talking about before, right? Why you wake up in the morning and said yes to help people. But is it also something for yourself, right? For me, as I as you read on my bio, I'm very passionate about sustainable communities and creating that kind of drive of people that are of a common theme and a common goal in regards to health and wellness. And I think that's one of my biggest purpose in life and motivations. And I think that's my wife, you know, for doing what I do, and I think you have to find that for yourself, like, what is it? You know? I think having that is very important having the passion. And I know again, there's been a lot talked about. But if you don't have the passion for what you're doing and your energy is flat and you're not showing that people are going to notice it and then, you know, there's no attraction, there's no business, really, because you are not creating that energy that a business needs in order to attract the clients and to grow it. So I think that would be the other one that I that I feel is important. And then being a fitness expert, I think endurance is very important.
Speaker3:
Or power just have the endurance to just keep going no matter what. Because as I said before, I think sometimes it's just easier to throw it out and say, OK, I'm done I. I'd rather just get a job and get paid than having to go through all the different things that I have to go as a as a business owner, you can be in our heads all the time. But I think if you have the endurance to just keep trying and trying, and when something doesn't work, you try it again in a different way and just continue to just endure through it. I think it's very important in order to ultimately succeed. You know, I think what you point out as a leadership is extremely important when you have a team. You know, I have a team of six trainers right now that I adore working with and, you know, some of the people that support my business and even though I think I'm an OK leader is a skill that I always want to continue building and thinking of people that work with me. I mean, I feel like I want to have a conversation with them about what are the things that could be improved? What is the things that they see that we are missing, that we can make better? And I think as a good leader, that's that's what I feel is important to continue growing your team and keep them happy working with you if that's what you want. So I'm going to.
Speaker1:
Fantastic. I love it all. My goodness. And the why I love that because it is one of the most important, I mean. And you said it perfectly, it's something outside of yourself. And it's very important. It's most important that that white is something outside of yourself because the bottom line is we we will often do more for others than we will do for ourselves. This is a basic human truth. I have not seen one person who said otherwise. And it's true. And so if you're if you make your way about something else that you're very passionate about, for me personally, that is my wife because I, she is my everything and. But that doesn't mean every man that's married their way is going to be their wife. And that doesn't mean it's a bad thing. It just means maybe there was something farther away even than that. Maybe it's a charitable organization. Maybe it's, you know, like, I don't know something that maybe their mom or dad went through some health crisis, and now they're helping an organization that helps with that. It just depends. It's very personal. It needs to be something powerful that you would crawl over broken glass for a mile to keep this business going because of that way. And so I love that. And then endurance, you know, I just kept thinking, you know, I say this all the time. Never, ever, ever, ever, ever, ever, ever, ever. Give up, ever, ever. Because if you have a mindset of saying, Well, I'll try it for a little while, and if it doesn't work, it is not going to work. It just won't. Don't give yourself an out.
Speaker1:
Just say I'm going to make this work. There will be adjustments you need to make along the way, right? And I mean, nothing's perfect. You start in this direction and you go, Oh, I need to actually make an adjustment, go this way, but not stop and go back. That's the bottom line. Just keep moving and leadership. I mean, these are all valuable, valid skills that everyone should have in their in their business toolbox, in my opinion. And really, all of these. Every one of these is really no matter where you are in your business right now, even if you don't have a team, you're you're leading yourself, aren't you? And if you can't lead yourself, then how the heck are you going to lead somebody else? What does that mean? Do you have discipline? Can you schedule yourself? Can you be on time to meetings? Can you? All the things that go with leadership if you don't have a team. So start training yourself to be a great leader right now right away. Those are phenomenal. Thank you for sharing. See, I told everybody. Massive value is coming tonight and you are hitting all the marks. This is phenomenal. Very, very phenomenal. So I was looking for those patterns. You know, those those hints what makes someone successful, you know, is there a pattern? Is there a recipe? Is there something that someone else can model to then just basically copy it and become successful themselves? Do you believe that that search a pattern exists, or maybe more than one pattern exists for people that they could follow to become a successful entrepreneur?
Speaker3:
Um, you know, yes and no, I mean, I think that's a decent no question. I think there are some things like you said, right, that for most of us are going to have to be there in order like this gentleman that being committed to your goal is that being able to be the being able to have that passion of purpose? You know, I think there are some things that are common, but I think everybody has to find their own way of doing things that works for them as well. And that's what I found for myself. I mean, I think one of the biggest. All of this, perhaps, that I've been told, you know, that I that I have is persistence and it's how well, you know, it's helped me well, is there is the fact that and I remember this is kind of a funny story, but it does. Ok, I'll share it. When I when I was when I moved to New York from Spain, you know, originally I was I was avoiding doing something else and I was sending Yellow Pages advertising at the time of Reagan right before I started doing personal training. And I wanted to get this restaurant as a Spanish restaurant, this particular place that I loved as part of the advertisers. And I called the owner and I called the owner and I called the owner. And then finally, he'd pick up their phone. He was like, The owner is what I'm saying is because of your persistence, you know, and I and I learned that, you know, it is stuck with me for whatever because I feel like always think you don't want to bother people.
Speaker3:
But you know, it's that persistence of doing the things that you know, that you really want and that you know, you want to get and then go for them, right? Or if they always lose respect with others. But we became good friends and then we laughed about it for a long time, and that was my style. Right? Doesn't mean that it's going to work for somebody else, right? So answering your question, that's something that I know that works for me. Persistence is something that I keep doing, that I keep applying to the way I do my business, the way I do sales and everything else around things that might minor work and tweaking them and trying them again, right for other people might be different. There are there are a lot of, I think, business trainings that in the ways that we believe that we have to do certain things in order to get certain things right. And I don't really believe that. I believe that for some people, it's going to be in a different way than it ought to be for myself. And I think we have to find a way that. First and foremost, actually, we are enjoying what we are doing, because if you are not having fun, if you are not, you know, hyenas and systems where work becomes pleasurable, it becomes miserable, right? So I think we all have to find out what are the things that I enjoy doing that are still growing my business and that are keeping me happy and go for those you know?
Speaker1:
I agree completely with everything you said, and you know, I always I use a metaphor like success is like having a recipe to make a phenomenal cake. Ok, I'm not advocating people make or eat cakes. Just to be clear, I'm a fitness guy too, but it's just a metaphor. And so the thing is how many recipes exist out there in the world that if you follow them to a tee, you could literally make a very good successful cake many. And so I just this is what I tell others that are looking for that secret sauce. What is it that's going to make me successful? And I tell them there are many recipes for success. All you need to do is find one. Follow it as long as it's proven as long as it's repeatable. Just like a recipe for a cake and that that involves certain other skill sets doesn't it's seeking out and finding that mentor that will mentor you. And I would tell everyone right now, be ready to invest if that's the case when you're not, if that's the case, that should be the case. You find a mentor. And hey, if you have skin in the game, you are going to do much more skin in the game, meaning moolah. If you're paying for it, then you will definitely be more apt to finish the race than if you just got somebody to help you for nothing. Be ready, willing and be excited to pay for that service. But yeah, it takes. It's a journey. But if you do find one recipe for success that you're in alignment with, that makes everything that just said that makes you happy that you enjoy what you do as a result of this recipe, then go after it with everything you've got because now you have the certainty to know, well, there's a recipe. It's proven successful. I'm going to follow it now and now you can pour everything you can into every ingredient that goes into that recipe until you get that successful finished product.
Speaker3:
I love that I use about recipe. I think it's a great way to put it, and thank you for saying about the coaches, actually, because I forgot that piece. But I have to say, I mean, I work with coaches right now. I always have mentors. I always have people that have propelled me forward and have taught me a lot of things and just keeping me accountable for the things that I really need to get going. So I don't think anybody can do it without that. That's that's a very, very important piece. So thank you for mentioning that and and and just making it be part of that because I think success without good mentorship, it just doesn't happen, right? We all need that. We all need that.
Speaker1:
Yeah. Yeah, that's the one thing a lot of especially newer entrepreneurs don't understand is they did it. They wanted to become an entrepreneur so they could do it on their own. The brutal reality is you're not going to be successful if you do it on your own. It's just the truth. I've tried it. So many have tried it. And for for me, the realization was the only thing that was holding me back from getting the help that I knew I needed was that big e word ego. And that was a huge one. And once I was able to release that, then things started really happening. Once you get out of your own way, I like to say that's when you can really shine and accept and embrace the help accept and embrace the feedback. Will it always feel good? No, but that's how you grow when you grow. These things called growing pains. Anybody remember those? Yes, they hurt. And it's OK because you get to get taller. You get to grow and get bigger, be more closer to an adult. Same is true with business and getting a mentor. Will it all be paying? Well, they're going to give you other feedback that you're going to love and say, you did a great job. That's if you have a good mentor. They'll give you some good feedback, as well as the things that you need to brush up on.
Speaker3:
So I know what you look for.
Speaker1:
I'm sorry I was going to say, what's the quality you look for in a mentor qualities?
Speaker3:
Yeah. So you know, I I look for, to be honest to me, the aspect of the spiritual aspect of things mixed with the business is very important. So somebody that has that also passion and purpose of help others and have some commitment to that is very important for me as opposed to just like making money, you know, which is great. And obviously, I want to make money myself, but I don't want to be at the top. For me, the purpose the driving force has to be behind that and all the coaches that I work with have that, that part of that mix a little bit the business with the more spiritual aspect of things, right? And growth. And I was just going to say when you were talking about that, one of my goals is actually just that. That business is the most spiritual growth challenge. And you're right, because you will said you're going to get the ego to the side to succeed and you've got to let so many fans in. It's so challenging in so many ways, right, that it really makes you be a better person. Just being a good entrepreneur and a good business person. So yeah, that piece for me is very important. The fact that. I'm not just growing as a business owner, but I'm growing as a person as well, and I learn with every client and I learn with every experience and any time that I make mistakes and fall and every time that I am celebrating a big success. So it's yeah.
Speaker1:
Yeah, love it. Yeah. And if one is comfortable with them so far they are right now, then that means they are not growing. It's like, you know, I love that there's a I forgot who said this. I love to give credit. It's not from me. But it was to the effect of if oh is, get comfortable with being uncomfortable.
Speaker3:
Yes, it's
Speaker1:
Getting out of your comfort zone and doing it on a regular basis, not just daily, but intraday all the time as many times you can get on camera. If that makes you shudder with fear, do it because you know the good for you and your business and your growth, and you'll be. You'll be more natural the next time. You'll just be better in all ways. So just do it and then get that mentor that helps nudge you there. That was the key word right there, and it was accountability.
Speaker3:
So have somebody
Speaker1:
There to to check on you, you know, especially in the fitness arena, right? You know, to make sure they're showing up and they're not just going through the motions, but they're actually putting the effort into it to get the most out of it. Why bother showing up if you're not going to put everything you got into it? All that. So, yeah, resonate completely with everything you're saying. So and appreciate it. Definitely. And I like that you're in San Diego. That's where my daughter lives.
Speaker3:
That's phenomenal.
Speaker1:
And yes, it's very beautiful there. Sunny. Yeah, the poor thing we sent her there for college. I know we're horrible parents. I'm totally kidding.
Speaker3:
Message is terrible. It's about,
Speaker1:
Oh my goodness. So we got a late start, but we're already there. Can you believe it? We're nearing the end, and I don't like that part.
Speaker3:
Oh, by the way, at the end, I'm glad that we made it because, you know, it's exciting that we actually get to the interview. So I'm very excited. But yeah, I've been enjoying the time and really blew by. Yeah.
Speaker1:
And on that note, so you said it, and I just want to reiterate it that, you know, Anna said one of the most highly, highly important skills that you can have right now is persistence not giving up. And that is exactly what she exemplified as we were starting this show tonight, I was I could still see you. And I don't know if you know that there's a little thumbnail I can see, even though you you took yourself off of the stage unless the system did that automatically. I don't know, but I can still see you and you are still clicking away, still looking for ways to get your microphone going. It was the persistence, the resilience. It's the things I love about this and the things I love about you is you don't just talk the talk, you also walk the walk. And for anyone looking to get more fit and we have to verify this, make sure I don't say something. So you had a gift to give away as well. Is that true? Yeah, sure. And then I want to let's take a little bit of time. I mean, what the heck we came on late? Let's go a little long. What the heck if we're OK with that? Because I would love for people to get to know you better. And in doing so, I want them to also know where to find you, where your website is. And just what I'd like if you don't mind is give you a moment to just talk about what it is you do exactly and what kind of clientele you help and who would be a perfect fit for you that you could help get them into that next level of their health, fitness and success in life?
Speaker3:
Ok, well, let's be clear there at my website. They are, so that's actually the website that right now I rebranded recently and is a mindful online game. So we offer a variety of classes with about 20 classes a week now where people can choose from strength training and yoga classes to go on. And we have programs and services that include on nutrition and as we were talking about before, mindset through health coaching and meditation. So I work and I've worked typically lately, mostly with women over 40. But I also love to work with men, so I'm open to both sexes. Women have been more attractive for some reason, and the method of training that we offer is very safe and effective, and it works with a reasonable amount of time. So you don't have to really be working out every day unless you want to. You can do it less frequently and still get the same results. Recently, I just launched my first teacher training, so I've been teaching on my technique, which is called mindful online workouts. Two other trainers so we can continue helping more people with this technique get a stronger and more speed. And yeah, my gift is I would like to invite everybody in your audience to ask yourself, Do you like to do a complimentary strategy session? What I call that getting get in shape session? And usually the value for that is out and then twenty five dollars.
Speaker3:
But I love to do it for free for your audience and anybody that is interested during that session, we talk about what are your needs, what are the struggle, the things that you are looking to get help with. At the very least, I will give you a tip to help you move forward with your goals and then we can decide if we are fit to work together or not. So that's my gift to your audience. And again, if anybody would like to do that, you can just simply go through my full online game and I can also give my number, which is six four six two eight six six two six four. And as I wait on my website, you also see that I offer free glasses, free workouts, so you want to just try out one workout instead of on a group setting instead of just meeting privately with me. That's also there as a sign up for when you observe my website.
Speaker1:
All right, so I guess go to enter, click here and go from there.
Speaker3:
Yeah, my phone. We can actually go to my phone online workouts. I think you're on my old website because when we first met, you had the little one that my full online gym. And then you see right, as you're getting the website that you will be invited to a free workout or to get a consultation with me as well. You can have some
Speaker1:
Online gym
Speaker3:
Online game. Exactly. Yeah, I know a lot of programs are online right now, mindful online.
Speaker1:
I'm trying to type, click a mouse.
Speaker3:
Talk a lot and I know you're doing a lot of challenges with me, Brian. I'm sorry. It's not
Speaker1:
You. It's not you. There we go. There we go. That's great online, Jim. I think that's right. Yes, good. I've got the right website banner. So that is on the screen. So it's mindful online, Jim. For those of you listening on podcast audio, you want to pull the car over and get out the notepad and write this down. Mindful online, Jim. And from there. So how would they get this free consultation that you're offering is from
Speaker3:
This go at the bottom of the page? You say that you will pop up that free glass. They can actually just go and sign up if they would like a free glass instead. And then if you go to the bottom of the page as well, what is going to ask you for the free glass you can use? Do that or you can just put your information there and just tell me I want to be connected with you? Yeah, another way of doing it at the top, which might be easier, actually. Is it going to the top and to the left hand corner? You see that button at the top where they can click on to schedule a consultation as well. There's an outer circle at the top where they can look through that. Right here, right there. You got it. Ok, there you go. Just. Nice. And that's another way.
Speaker1:
It's phenomenal. One hundred twenty five dollar value, thank you for making that offer to our tribe here, the mind body business show. And that is phenomenal. And for the rest of you also mentioned that I was going to show you away if you stayed on live to the end, which I still see. There are people here. Good for you that there will be a way for you to enter to win a five night stay at a five star luxury resort. Compliments of the big insider secrets. My good buddy Jason nafed and his company offer that for us to give away every single show. So get ready and you're going to follow the instructions that you see on the screen. I'll also verbalize them what you want to do. You now have our permission to take your gaze away from the screen. If you need to to open up your browser and you want to go to the following web address It's our WIP. I am forward slash vacation. All lowercase r wipe am slash vacation. Go ahead. Just head on over there typing your name, your email address and your cell number and you will be entered to win and we pick one winner every single show. Again, compliments of the big insider secrets. And now back to the woman of the hour, the very persistent and resilient one and Anita. She is amazing, and you can all tell that by our wonderful interview here tonight. My goodness, there is one final question I like to ask every guest. And I found it to be very profound. I just did it once and thought, Wow, what an answer. And then I did it again, and I'm like, OK, I'm keeping with this. It's an amazing question. It's a powerful question. And it's it can be personal, but don't worry, it's not that kind of deep personal thing. So. It's I'll just help out with it when it comes to the time that I ask the question. And there is no such thing as a wrong answer. It doesn't exist.
Speaker3:
Up. Thank you.
Speaker1:
Only the opposite, the exact opposite is true. The only correct answer is yours. It's unique to you. That is the only thing that makes it personal. Just to clear the air on that, so you can kind of sigh relief and then now I know the curiosity is just crushing you right now, and that's good. So are you ready for the big question of the night?
Speaker3:
Absolutely.
Speaker1:
All right, here we go. And Anita, how do you define? Success.
Speaker3:
Definition of success. That's a great question. For me, definition of success is definitely getting myself out of the way and allowing something that is much bigger than myself. Show me that way. So it is going with the flow, receiving the messages, trying not to push too hard. Try not to just do things because the mind is asking me to do, but just really feel that that deep inside my intuition is telling me that that's the way to go. Um, I think that for me, success and not just success, but also happiness and excitement and everything that I do.
Speaker1:
Just wonderful. That is a bomb dropping moment. Yeah, yeah, we have a graphic with that, but we're having other issues as we go through on this wonderful show tonight. So it would show smart bombs, bombs of wisdom and other things that are being dropped onto the screen at that moment. So phenomenal. Phenomenal show. And I so appreciate your resilience, your flexibility, your professionalism, your patience. I mean, I could go on all night that just told me I learned so much about you before we even went live on the show. Then most people would learn in a long time, and they were all good things. So I appreciate you for being the perfect example for others, not just by what you say, but also in your actions. And so kudos to you for putting in the work to become the amazing person you have become.
Speaker3:
Thank you so much and thank you for having me here. Really appreciate it.
Speaker1:
Oh yeah. And it has been a wonderful, wonderful, fun time. And now we made it. We made it to the end. Unbelievable. Yes. Pat on the backs and high fives and all that. All right. On behalf of the amazing and Ineedto, I am Brian Kelley, the host of the Mind Body Business Show. Until next time we meet in about a week. We'll see you then. So long and be blessed, everyone. Take care and bye bye for now.
Thank you for tuning in to the Mind Body Business Show podcast at W WW. The Mind Body Business Show. My name is.
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Ana Nieto
Ana Nieto is a trained nurse, nutrition specialist, International Health and Wellness certified coach and the creator of the Mindful Online Workouts. She has worked in the health and wellness field for almost 20 years. She started in NY where she co-founded a personal training studio called Transform Fitness. She has also managed and started farmers market in NY and San Diego, as part of her mission to create sustainable communities. Ana’s business model incorporates more than personal training and it is geared toward helping you transform not only how you look and feel but also how you relate to life itself. She strongly believes that balance energy is the key to physical and spiritual success.
Connect with Ana:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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