Special Guest Expert - Andrea Adams-Miller: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show! It happens every single week. I get so excited because of the phenomenal guest experts we have on this show each and every week and tonight is no exception. In fact, the bar is being raised tonight. You are going to absolutely be blown away with this young lady who is going to come on this screen very very soon. Before we bring her on. Real quick. The MIND BODY BUSINESS Show. What is that really about? Well, it's really about the three pillars of success. And what happened was over the course of my very soon to be 54 years now. Actually starting tomorrow I will be 54. I've learned and seen and experienced different patterns of success from successful entrepreneurs just like the very one you're about to meet on this show. And it all starts with laying the foundation and that is with the mind and the mindset that goes with it. And that goes into some advanced techniques that are utilized to help you to reprogram your subconscious brain and so that you can get to the results you're looking for much much faster. And that's through a science called NLP or neuro-linguistic programming. Now we may or may not talk about that tonight. We're going to cover various subjects and we have guests lined up as well that are also deep into NLP arena. As am I, and as is our guest tonight. It's so amazing. And also body. It's very very important to keep your body in tune, in shape. Both nutritionally and physically with exercise. And the thing is the mind and body are a team. They're all part of you. And more importantly the mind and body are your team. And so, think about any kind of team, a sports team and if one individual on that team is not operating at a peak level of performance, well then the entire team suffers doesn't it? Absolutely. So, what you want to do is strive for absolute peak performance in both the mind and the body and the business. And that's where sales, marketing, team building, systematization work comes in. And when you've mastered all 3 of those elements and you have really become a master at all 3 on a consistent basis it is then and only then that I say you're working at a peak level of performance. And that is what this show is all about is to help you, entrepreneurs and business owners, to operate at a higher level each and every day. And with guests like the ones we have coming on here in just a moment, you're going to get raised up that next extra level. So, keep watching week after week. Thank you for coming on. Please Like, Love, and Share. And we're going to get busy right now. Another interesting thing that happened to me many many years ago was a mentor of mine. I remember it vividly. I was in his office, one of those offices that is almost as large as a house. Multimillionaire and he just looked at me and said, "Brian, if people only knew. If they only knew. If they just did this one thing. If they just did this one thing. They would all be rich." And of course, I was intrigued. I'm leaning and I'm saying, "please tell me. What is that one thing?" He turned around went to the wall where there was this big cabinet file cabinet and actually just a big cabinet two drawer cabinet from floor to ceiling, all the way up. He went up to it, turned around, and kind of glanced at me, opened both doors and from floor to ceiling shelf after shelf, he had books. (gesturing behind him) Book after book. Personal development. Business. Fitness. Everything that goes into being a successful entrepreneur businessman was there. An interesting thing was in my mind was, I was sitting there thinking, "It can't be that simple. No way." I ignored them. I made a mistake back then. (chuckles) Thankfully, this thick noggin got cracked open a little bit and finally accepted the information many years later by another mentor of mine, who also said the same thing. And the difference with that was well, now it's the second time I've heard it. So, it reinforced it. The other part was I worked with this gentleman for several years and I got to see firsthand that he didn't just talk the talk, he also walked the walk. Always had headphones on listening to Audible books and reading books voraciously. I thought, "OK, I'm going to get into it." So, I did several years back. I began reading finally and thankfully. And so, I began reading by using something called Audible which is listening to books as an Audible app. It's through Amazon. And I just found I could retain information better by listening than actually reading a physical book or a Kindle book and I began just reading book after book after book and I was doing this in my car and I found I could get through many books very quickly, somehow in a car faster than any other place because I'm in the car quite often. And why not turn that on instead of the radio? Well, a beautiful thing Audible gives you is the ability to just tap on the screen. There's a little icon there where you can store a bookmark. So, if you're listening and you hear something that intrigues you and you want to store that to come back and play it back later, you just tap it real quick. It's instant. And then you can play back later. So, that's exactly what we're going to do here in just a moment. I'm going to play a snippet of a book that helps bring this whole topic together that we're going to be talking about with our special Guest Expert. So, right now we're going to switch over to a segment that I call Bookmarks.
Announcer:
Bookmarks. Born to Read. Bookmarks. Ready, Steady, Read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
And there you see it (showing website on screen) ReachYourPeakLibrary.com. Now, if you're watching live or even recording right now please stick with us. Don't go to that site right now. Take notes take a lot of notes. I'm the host of the show and I probably take more notes than most of the audience members. Let's just switch that around shall we. So, take notes ReachYourPeakLibrary.com. Get that pen out. Get that paper and get ready for writer's cramp in the best of ways because when I bring on this Guest Expert, you're going to be reading frantically in such wonderful ways. Reach Your Peak Library, just real quickly, what that is is I decided to assemble a list of all the books that I found had profound impact in my life. So, not every book is listed here that I've ever read. The good news with that is, this can be a filtered list for you if you have yet to embark on reading very high quality books, that are in the business personal development arena. And so, I've compiled a list of 40 or so. I'm actually about 3 behind that I have not put up here yet, but I keep reading. But the cool thing is you can use this list as somebody who's vetted them and, therefore, hopefully save you the additional time and agony of reading some other books that maybe aren't up to par. And so, that's why I put it together. All those buttons that you see there to click to purchase go straight to Amazon. It's not a money making website for me. It's completely 100% to serve you, the entrepreneur and business owner, and one of the books that I wanted to highlight tonight is a book called The Willie Jolley Collection. And if you've never heard of Willie Jolley, he's an amazing, amazing man. Started out as a jazz musician, played in clubs. Les Brown, of all people, discovered him and asked him to start opening at some of his events and long story short, Willie Jolley became one of the most sought after speakers out there and he's very, very good. And this book, The Willie Jolley Collection is amazing! Amazing. So, if you don't have that one, I'd highly recommend he grab it. What I'm going to do is play a quick snippet from this about a minute maybe a little less. And he talks about...I'll him tell you. All right? Here we go. I'm going to play Willie Jolley from The Willie Jolley Collection.
Narrator:
Hard work works. I received a call from our friend, Amy Gholson, with a quote that she got from her mother that was very helpful in her quest to become an attorney. The quote simply stated, "Hard work works" and that is true. There's no substitute for hard work. Success is not the result of luck or good fortune, but rather hard work and persistence and proverbs 28:19. It states that hard work brings prosperity while playing around brings poverty. It might be uncomfortable, but it is absolutely necessary to work hard and persist if you are serious about turning your setbacks into comebacks. The only place where success comes before work is in the dictionary.
Brian Kelly:
I love that. "The only place that success comes before work is in the dictionary." Yes, hard work is the epitome of the guest you're about to meet and that's why I picked that snippet from Willie Jolley because this young lady just flew from her native state of Ohio into Nevada to attend an event and then race to someone else's home, to be here live for you, tonight. She's still in Las Vegas. She's got energy beyond energy. Amazing person. So, let's bring on our special Guest Expert right now.
Announcer:
It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big League. Qualified.
Brian Kelly:
(Pointing to side) And there she is, ladies and gentlemen. Andrea Adams-Miller! Yes, you can applaud. (applauding) It's OK. It's all right. Go ahead. Give her a big round of applause. Andrea Adams-Miller, thank you so so much for coming on tonight. I want to quickly introduce you to our audience and then have you do the same in your own words, if that's OK with you.
Andrea Adams-Miller:
Sure. Absolutely. I'd love to.
Brian Kelly:
Fantastic. You're looking gorgeous, by the way. Andrea Adams-Miller, CEO and founder of the RedCarpetConnection.com is an International Publicist, Keynote Speaker, Corporate Consultant, and a Sponsorship Acquisition Specialist. As a Best Selling Author and International Award-Winning Talk Radio Show Host as a best selling author - Oh I just said (laughs) - and Executive Radio Producer has been recognized for her professionalism as AAUW's Leader of the Year, BPW's Careerist of the Year, and a Heart of Gold Winner recognized by 350 of her digital marketing peers as The Most Giving Person. That would probably be the most meaningful title of all, knowing her personality, yeah, that fits perfectly. Andrea's has energy and enthusiasm, for the betterment of her clients lives, their future careers, and their relationships is contagious and her loyalty is unwavering. She is engaging, as you will see, experiential, educational, empowering, enlightening, and as you will see, entertaining. She comes highly recommended by some of the most significant leaders including Jack Canfield. Many of you know him as co-author of Chicken Soup For The Soul. By Joe Theismann, former NFL quarterback and NFL commentator, right now, and she has been seen on 20/20, Time magazine, Web M.D., PBS, Fox, CBS, NBC, and ABC as well as Huffington Post, Forbes, and USA Today. Wow! This is an amazing, amazing person. Amazing woman. I'm so happy to have her on. And real quick, one last final thing, be sure to watch this show on the very end because for those of you who are watching live, you will have the chance to win a complimentary stay at a 5-star luxury resort in Mexico compliments of PowerTexting.com. My buddy Jason Nasts and his partner, Rhonda, sponsored that. That's right. And actually Jason is at one of those resorts this very moment and he's saying it's an amazing place so, you want to hang on for that. Now, finally, Andrea, I'd like the folks watching and listening to get to know you a little bit better so, if you wouldn't mind, tell us a little bit about yourself and what you're up to now. So happy to have you here!
Andrea Adams-Miller:
Well, thank you so much for having me. I was trying to look back and see how long we've known each other. And you've done some amazing things. You're amazing when I met you 10 years ago and you are becoming more and more amazing every day. So, I'm so honored to be on the show with. So, alright, so about me. Well, you know, what I really love to do is I really love to support other people. So, when you think about what it is that I do, it's more than an International Publicist. That's only like one aspect of what I do. (Gesturing "little" with fingers) Really it's about I love to find people with a great vision and a great dream and then I'm able to come in behind them and be that implementor to make all those things they've learned from all these wonderful coaches about what they need to do, whether it's write a book or get on radio and television or to get on more stages or to create more home study products or to do joint ventures or to get some sponsors for their event or their product. I'm able to do all those things for them and implement so that their dreams and their vision comes true. And that's what I really love, is being able to get behind other people's dreams to make them of a reality. And it's very exciting to see them grow and prosper and to be able to do what they're really good at. And that's formulating new creative ideas for the world.
Brian Kelly:
That's one of the things I love about you, Andrea, and almost...yeah - not almost, every other entrepreneur I've interviewed, thus far, on the show is always about giving and serving. And did you see her face light up? As she's talking about helping others. I mean you can tell that that is her true passion. There is no hiding behind that. And that's what I love about people like Andrea. You're just a wonderful person inside and out just there for you, basically. And therefore, to serve anyone that she has the ability to serve and yes, she has talents beyond - we would be here for a while. We could probably write a book on the amount of talents that she has because this is one talented woman. And so, we'll give you opportunity to reach out to her at the end of the show and give you that contact information. You definitely, you definitely want to get in contact with Andrea. She is - if she can't help you, she has connections. She's so well connected that she will find somebody who can. Put it that way. And I know that personally, because she's already done that for me and I'm forever grateful. She's just some amazing person. Thank you, thank you, thank you, thank you.
Andrea Adams-Miller:
Well, you're welcome.
Brian Kelly:
Every time I see you, which I know it's been a while, it was 10 years ago when we met personally. And then I've seen you on Facebook. I've seen you on your Web site interviewing with Joe Theismann and everywhere in between. I've seen you on other stages. You're always very upbeat and positive and you and I had a chat yesterday, alone, with no stage, no one else watching and you were the same Andrea there that I see you on the stage and everywhere else. Just full of energy, glowing, passionate about what you do. So, what I want to know and I'm sure our audience wants to know is, when it comes to maintaining that positive, productive, and successful mindset that you have, what is it that you do on a regular basis that helps you sustain that?
Andrea Adams-Miller:
Well, you know as all people, we have our moments where the highs are not there and we have some lows or we don't get the feedback or the expectation that we want from other people. And part of it is, is that each time that I have one of those lows, it's within a few minutes that I'm telling myself, "No I am... I am capable of doing this." That whatever happened or whatever was didn't go the way I wanted. Maybe the expectations were higher than I needed them to be and maybe I could just be satisfied and happy and proud of the things that I've accomplished. And part of it is to spend time with other people who lift me up. So, that's calling people and laughing and smiling and finding another avenue to do something to use my skills and talents that I know that I can conquer whatever challenge that's been in front of me and to use whatever thing that might have been a negative and I try to spin it into a positive. So, let's say somebody didn't want to work with me that I was hoping would be a client or something like that, then I turn around to think about that and say, "Wow! I really need to thank that person because they decided not to go with me. Maybe it was because I didn't show them enough benefit on what they're going to get out of being with me and for some people it's because I'm too fun. And so, (laughing) you think that fun doesn't equal professionalism and that's OK because I probably don't want to work with them if we have to be so serious all the time and can't have a lot of play and with our work. So, it's really about constantly addressing yourself and saying I am beautiful, I'm smart, I'm courageous, I'm talented. I have the skill set to do that. And while hearing that, right now, it might sound like, "Wow, Andrea, you sound really conceded." It's only because that I know that those are things that I would tell you to say if you're feeling down and low. So, my clients - I had a client who was having a bad day, a bad week, actually. And I've been reaching out to him and telling him, "You are enough. You are enough. You have got this. You are a remarkable and talented..." and I say all the other specific niche talents that he has to help lift him up. So, part of what I do is to be inspirational and you can't help, but be happy when you're doing that for other people.
Brian Kelly:
Amazing amazing. "Spend time with others who lift me up." I mean that's a perfect one right there where it's also, for me and I would imagine for you as well, it's whenever I'm with a group of like-minded entrepreneurs, I feel like I'm at home. I feel like I'm where I need to be. I get amplified and energized and juiced just being around people like you, Andrea. And when you're in a group setting like that, it's fulfilling beyond description, to me.
Andrea Adams-Miller:
Yeah, and they get you. It's great to be with people who - you and I were talking about that last night - because my husband, he's proud of me, but he doesn't really get it. (laughing) And I'll be home for a couple of weeks and I just, and it's unusual for me to be home that long and I just ache to get back out on the road and to be surrounded by - where else can you go. Like when I go on the internet marketers cruise, I'm with 350 of my closest friends and anybody I turn around, I love them and I know so much about them and they know so much about me. And we may not even talk for a whole year, but yet it's like bubbles and happiness (snaps) like that.
Brian Kelly:
And the connections you make, even new ones, even renewed ones, the topics that you discuss. You cannot buy that anywhere, number one. Number two, you can't find a training course that would help you in that. So, I often say this as well is one of the keys to success is just show up.
Andrea Adams-Miller:
The Wealth of knowledge from the people that are there and people that you have no idea what they know and then as you ask them questions... Yesterday I was told by an attorney that I ran into in my hometown, he was telling me comparisons between the United States government and the Roman Empire in 400 [B.C.] whatever and he's like, "...and they had senators..." (laughing) It's like all this welcome of information, I had no idea I was going to get an hour of history. (laughing)
Brian Kelly:
Yeah, exactly. And I love another thing you said is "You take negatives and spin them in the positives" so, in NLP we call that "reframing" and that's a perfect perfect model to follow is and you also added a little flavor to it. You basically said, "Well, maybe, I need to change." So, you did 2 things in one fell swoop and that was; reframing it which is very powerful, but you also took cause and said, "I wonder if somehow, some way, I had some responsibility in that outcome" and that is another key trait of success and that's why it's coming out of you because that is you.
Andrea Adams-Miller:
I took take full responsibility for everything that I do. I mean, if I were to be in a car accident, even if it was not technically my fault, I think, "If I turn left instead of right..." or "if I'd made another decision..." how am I contributing to whatever's going on? So, my access of control in my life is not external; its internal locus of control.
Brian Kelly:
That's fantastic. I've given that very example from stage. Same things. "I chose to get up at that time." "I chose to take that road." "I chose to stop at that stoplight, legally, then get rear ended." (laughing) The rear-ending came on, but the thing is the farther you can stretch it, the more ridiculous it can sound, the better you're going to become at being a cause. For those of you that aren't practicing that, right now. Not Andrea - she's got it down. Positive Self affirmations. I used to not believe in those. Believe it or not. Wow, that's a lot of believes...and the thing is because of NLP, it's a subconscious activity that is permanent. And then I started, fairly recently, of reading a list of I call it The Brian Kelly Manifesto. And then also a list of of affirmation that takes a full 20 minutes every morning to get through. And I've been doing it for just over 2 weeks now and it has been giving me unbelievable results. Unbelievable results. So, I'm back. I'm back to doing the affirmations and I will stay there along with NLP and hypnosis. What a combo. Amazing! So, you're already knocking out of the park with all of these key elements that... for those of you watching, be sure to take notes. I hope you wrote those 3 items down because those are truly some of the traits and characteristics of highly, highly successful people. And my guest being one of those. (gesturing to the side)
Andrea Adams-Miller:
One of the things I'd like to suggest to your audience since you're talking about taking notes, since I used to teach college. 2 different colleges, 7 different departments and then I taught some of the extra curricular clubs and stuff, as well. And a lot of my students didn't realize, because they think I'm just chatting or just having fun, but it wasn't until later that they broke down what I was saying, that they realized that what I call "Accidental Learning" all drop in see - it's part of the NLP and part of knowing how to use language - see things that you should not be doing in your life. So, Brian and I are telling a story that seemingly seems like it's only between us and really has nothing to do with you. If you step back from it, instead of listening to it for entertainment, and hear what are they actually revealing within that story that could apply to me in a situation that I'm in and apply it to multiple situations, you might find that you have actually been able to change the effects of what are you doing in your life.
Brian Kelly:
That was perfectly said. And you and I talked about this just the other night, as well, where...that's a great point that you bring up. And I think it's a good teaching point, for everyone watching. Not every show, audio program, book is going to be "entertaining." The key, though, is to pick out and understand and realize and recognize is that person who's talking or writing someone that you should be listening to and following and modeling? If the answer is "yes," it doesn't need to be entertaining. Entertaining just kind of keeps your focus and attention a little bit better, even if they're not though, focus and be more attentive than ever because I've had guests on the show - I'm not going to name any names - that in all honesty weren't actually entertaining, but my word the value that they bring to this. Just take notes throughout and like you said, it's like we're just having a conversation, but the nuggets that are coming out back and forth are...you can't buy this anywhere. This show is free. I'm never going to charge for it. And this is some of the best information you could ever gather. I only know that because I'm the host and I get to talk to these amazing entrepreneurs like Andrea and person after person gives nugget of nugget and I noticed that pattern is there every single time. It just further solidifies the fact that all you have to do is find someone like Andrea, grab on to her with both ankles and don't let go, as a mentor, don't do this literally. Figuratively, OK? and say, "Can you help me?" And knowing her, she'll find a way to do that. And again, if she can't, she'll find someone who can.
Andrea Adams-Miller:
The first person who comes up to me and grabs my ankles, we'll give you a special treat because that's actually hysterical and that would just make me laugh so bad. (laughing) By the way, I want to point out something that Brian's doing and I'm doing that you guys may not even realize. So, because this is a webinar and a radio show, how we're animated with our faces and how we use the tone of our voice, cycle through, and I mean, if you look at me - now, you're not going to not see this image now - I used to be called "the chicken" because when I would sing an 8th grade, I would...like, "I love you..." (laughing) I look like a chicken the way my head was (Bobbles head like a chicken) bobbling, but they always put me in the center because I enunciated my words well and I had big eye expression. And the audience could read my lips. So, these are a lot of acting things that I bring into my life to be very animated. I am very animated all the time. But these were learned behaviors that I knew worked for me onstage when I was theater and for musical groups and clubs that I was the in that's been effective. And then I had a radio show for 13 years and I'm getting ready to come back on again and be a commercial radio show this time. But even if you're not being seen, if you're on radio and you're not animated with your face in your voice, then you can fall flat and actually make people sleep. (laughing)
Brian Kelly:
That's a great point. And I'll give everybody insider tip. And this is... I didn't have to do this with Andrea because she's a PRO. I mean it's P-R-O and that's Andrea - is before the show even comes up, each of my guest gets a guest list, a checklist. And the last part of the checklist, is right before the show airs, right before the camera goes on to you, is to smile as hard and as silly as you possibly can. I mean ridiculously silly like (smiling ridiculously) to the point where you're going to laugh out loud and what that does... is it flexes or it stretches out all the face muscles, it makes you smile a little harder than you normally would because when you're on camera and you think you're smiling, most of the time, what they see is not a smile. You think your smiling, you need to smile harder than normal and really accentuate it. And that's what Andrea is talking about. So, these are great tips for you doing Facebook Lives, a lot of people are doing that now is if you want to exhibit happiness and a smile; do it with everything you've got. I mean, really have fun with it.
Andrea Adams-Miller:
You can smile all the way up into your eyes and it's feeling an emotion that's up into your skull, as well. So, I have some interesting back knowledge of other things that I'm trained in that don't necessarily have to do with anything, but I'm trained in surface electromyography and EEG and a smile, like when you think you're holding it and you're doing it, if you wait like 20 or 30 seconds and then say, "smile again," the person always goes (imitating half smile) and then they're like (imitating lesser half smile, laughing) this muscle cannot contain that smile as long as people think that it is and it really starts to sag down.
Brian Kelly:
Yeah, it does get tiring. So, yeah give it a rest now and then it's OK. (laughing) So, you're very very successful woman, Andrea, and your talents. I love one - for one thing, I love how you've repurposed your talent. I want to call it that. What you've learned in the past and so, Andrea has that talent from acting, singing, and being on stage. And I get that. Not everyone does. However, what talents do you have? You have them. You have a ton of talents. Every single one of you watching and listening, tap into those talents and how could you somehow forge that into your business? For me, one of them was I'm a tech - I'm a geek! I love automation. I'm a software engineer, by trade, and that's part of what helped me put this entire show together with all the fancy camera angles and graphics and fun things. I love it!
Andrea Adams-Miller:
9 platforms that this is put out on. I was so impressed to hear that.
Brian Kelly:
Yeah, that's right. It's live streaming, simultaneously, on 9 different platforms, this very moment. And it's also being shared to - I lost count - more, many more, instantly, the second we went live and it's going on 10 podcasts when the show's over. 10 podcast platforms and I love automation. That's what I love, but that's just repurposing talent. That was the point there. And you're so successful, I was curious if you could, maybe, pinpoint 3-5 key elements that what you would attribute to your success. Key elements helped you to start and run successful businesses.
Andrea Adams-Miller:
Yeah, I think the first one that I would say is my ability to connect with people and it's not just about being friendly, is obviously important, and having a good memory is important. But being able to - and this really, I actually used to shy away from telling people information about me, multiple things about me, because I was told you're telling them too much and your fire hosing them and they're going to be confused with what you do. And then I talked to Joe Sugarman. He and I became friendly and though he lives in Vegas half time and I had gone out to lunch with him and he wrote the book Triggers and he was one of the first person who ever wrote magazine articles and advertisements and he said that one of the things that he really admired about me is that I have these skill sets in so many different areas and that's what makes me successful. I take things that you would normally not cross reference or put together and make those work so, that it actually gets different audiences looking at the same thing at the same time. And so, knowing how to do that and knowing in your head to be constantly cross referencing people and what they do so, that any time that you meet someone, you put them in a category. I always used to make a joke that I said, "If you pull a drawer or filing cabinet on the side or your head, and you have a stack of cards almost like a library and they're over here, well how you can cross-reference that as you might remember a person and their name is Brian Kelly, and if you say it silly Brian Kelly, then all of a sudden you remember in different files because of the wording that you used or the dialect or the way you reference them to something. I remember Brian because of a picture that we took with with some other friends, where we were at. And so, I have visual memory, I have auditory memory, and I bring all of those things together so, that I can cross-reference who Brian is, how I know him, who was he related to, and how I might be able to serve him in the future and what I'm learning about him, I add to that. And some of that is physically writing that down. I know people are getting away from physical business cards, in fact, I just wrote a response to somebody last night that says, "They threw them all away." I actually just found a whole bunch of them and got them all out and literally started mapping out those people and saying, "Hey, I just found your card, I have it. I found a card that was lost from 5 years. How cool to reconnect to you. What are you doing since then?" And I'm actually reaching out to people and redeveloping relationships rather than dismissing them. While I love virtual cards as well, but virtual cards are out of sight, out of mind. So, if I don't see them and touch them, then they are lost to me sometimes, unless I've marked or tagged them in my Rolodex in my phone - Boy, you can tell how old I am, "my Rolodex in my phone" - that I know them because of this event or I know them because of this person. And so, I usually try to write all that and the dates and the event so, that it's cross-referenced very quickly for me to be able to access information. So, there's an organizational skill to it, as well. Brian, are you using tactics like that, as well, that are successful for you?
Brian Kelly:
Yeah, connecting is definitely, definitely on top of my list of sticky notes, again. Joe Sugarmann, Triggers. And one of the things I noticed that you kind of alluded to, that you're doing that. I make it a habit. Anybody I'm either am meeting for the first time or, again, if it's been a while, I go back and research them. I do some homework. It doesn't take that long. My primary mode is to go to Facebook and you can determine someone's mental state really quickly based on how they post, what their words are, what their memes are, the graphics. If they're posting about politics and how they're acting toward that. Lots of stuff you can find out internally about a person before you even meet them or if it's been awhile, it'll be refreshing to see, "Hey, looks like they've changed, either for the better or for the worse, but you don't know." But the thing that helps that helps me is to determine, do I really want to spend that amount of time reaching out and connecting to that person to begin with?
Andrea Adams-Miller:
Vetting people whether you want to stay with them or maybe (laughing) stay away are 2 things. By the way, if you don't have fun in your life, then your life can't be fun. And I need to address something that's cracking me up. You may see me like trying to dodge and move, the light shining on the table here. And I have a plant growing out of my chest all of a sudden I grew chest hair so, I'm going to lean forward - I'm going to move and move those plants because they're driving me crazy (laughing) So, you got to be flexible and adaptable and change things when they need to be changed. So, this is my friend's lovely home. (laughing) All right. So, what I did there is something that people often don't do - and I can't really do anything about the sunlight, right now, so I'll just have to hold up my laptop - Is that people will drop things on a stage or they'll be something there and they don't pick it up. Pick it up. It's ok to address the elephant in the room. Please. (laughing)
Brian Kelly:
Yes, it relaxes not only you, but the audience. Right?
Andrea Adams-Miller:
Yeah
Brian Kelly:
If you have notes, it's OK to read them. (laughing) If you're up on stage and you're on a podium, yeah, it's like people don't really care as much as you think they do about those little things, like you're saying, if you drop something, if if something goes out of whack, you can incorporate that into whatever you're doing and add a little humor to it, if you want.
Andrea Adams-Miller:
Oh absolutely. Actually, I've done some informal studies with a friend of mine. We've been looking at people who are most successful and what they're willing to do and the people who are most successful, he's a social group celebrity photographer, he's a client of mine, his name is Ken Rochon, and some of the things that we noticed that people are willing to be really, really stupid and do really crazy faces and photobombing for us, who are people of substance. There's this woman, her name's Clarissa Burt and Clarissa was an Italian supermodel and yet, I'm have going to put this down to be able to do her face - she did this face where she's like (gesturing silly face) she did that in a picture for us with the Keep Smiling cards that are part of the - I'm just going to hold one up so you guys what I'm talking about, they look like this, they say Keep Smiling. (Showing card on screen) So, we take pictures of people like that. And we also encourage people to do goofy faces and stuff and the people who tend to make more money and who are more successful in their life, are totally willing to be goofy. So, people try to be perfect all the time and that's not really what your audience is looking for. They want you to be real and genuine. And I think that's one of the reasons I am successful is there is no fakeness I...see, I don't even always use appropriate words. (laughing)
Brian Kelly:
You get what you get. Yeah, it's also another word called "transparency" It's just be yourself. We are human, we are fallible, we are going to make mistakes. Every one of us, no matter how successful and for someone... that's actually a really good key there, Andrea, especially the more successful you are, if you are open in showing your mistakes, that just tells everyone else that "I can do that too." You're not a robot, you're not this super human being, you're actually a human being, just like me. That means if you can make a mistake and still be that successful, then what am I... Why am I waiting? I need to go forward on this.
Andrea Adams-Miller:
Think about this, my girlfriend loves Barry Manilow and she's actually paid, I think, once she took me to Barry Manilow and paid $250 for me to sit with her in like 6 row seat and she's seen him like 250 times. He doesn't know the words to a songs!
Andrea Adams-Miller:
Wow!
Brian Kelly:
No one ever asks for their money back. They still pay that much for a ticket. I went with her once, she sat up front, I sat in nosebleed, it was $66 and he didn't know the words. And guess what? Everybody helped him sing them and everybody still loved the show. See people forgive you. So, it doesn't... You don't have to be perfect. I mean, you're paying a lot of money for something, but they're very forgiving. And that's one of the things, too, that people need to see that you don't have to be perfect. It's OK to stutter, it's OK to accidentally mouth spray. I mean those things happen, it's going to be OK for you. So, I work with a lot of people who are speakers that are both new and experienced then I work for a lot of hypnotists now so, I'm working for four of them. I love hypnotherapy and I love NLP so, it's no surprise. These people are the most genuine, the most awesome, and I'm trained in those things, as well. So, I love working with them. And they also are just very real people and it's those types of people that I'm finding are doing better at corporate trainings and are making more effective talks at colleges and who are getting asked to be back again on the radio shows that I put them on and so forth. And that's what I want to bring out in people is that while working hard is important, I want them to play really hard, too so, that reflects in everything that they do because if they're not having a great time in their business and their activities, then people don't want to follow them. They want to follow people who are not only great, but are engaging. I mean Zig Ziglar and Jim Rohn and all those people... yes, they were professional, but they were engaging and then people like them. You want to be liked.
Brian Kelly:
Yeah, so just become perfect at being imperfect is to embark on that. And so, don't worry about it, don't sweat it. It's better to be imperfect. It's better to show what's in the closet sometimes just to show that you're human. We have we all have issues. I did a quick special edition not long ago, saying when you see somebody and there on Facebook and they're getting all these pictures and they're traveling and they're successful and they're happy and there's never a frown. Well, guess what? They have issues, too. There was a series of unfortunate events, not to choose a name from a movie, but that occurred in my life recently and it was just like this is the way it is for everybody on the planet. Everybody goes through issues so, be a human being and then people will be more attracted to you. If you're a robot and you're perfect, then people won't be able to relate because there's nobody on this planet that's perfect. Sorry.
Andrea Adams-Miller:
And part of that, too, is as a publicist, I want you to choose what you want people to see. So, let's say you do have something in your past or maybe you have some reputation management that needs to occur because maybe the line of work you're in or an MLM you're affiliated with or some other company didn't do well. Choose the things that you want to pay attention to, so, that way they have something to talk about. (laughing) So, there not talking about... there's a little bit of a distraction there.
Brian Kelly:
That's good. Deflect the attention onto something you want.
Andrea Adams-Miller:
Yeah.
Brian Kelly:
I love that. One of the most sought after questions I get as an entrepreneur and I'm always the most curious about it myself and curiosity, by the way, is another big key trait of successful entrepreneurs. Richard Branson, one of the most curious people on the planet, is the area of how do you successfully market your own business? I see so many trainings out there on how to successfully market your business, but rarely do I ever here, under the hood, exactly how the individual, themself, is really going about marketing their business. I get it., marketing is a broad field; there are a lot of ways to market. But what would you say, Andrea, would be one of the most successful forms of marketing you've used so far, and maybe you've already said it, maybe -
Andrea Adams-Miller:
- I'm actually blushing because I have a reveal here. A big reveal.
Brian Kelly:
Ooh!
Andrea Adams-Miller:
So, with my initial business which is now called Ignite Your Relationships; I have a dating and relationship business and I focus on sexuality - and I do corporate relationships, as well, not dating corporate relationships, but corporate relationships like the factory workers getting along with executive board and stuff like that - And I did really really well in marketing so, the things that my foundation of what I was doing is I showed up everywhere. I met people. I followed up on those relationships. I listed my key traits on the things that I was doing. I was consistent. I was persistent. I was consistent...wait, did I say consistent? Yes. So, there that was really important so, I needed to repeat that again. And I didn't have like a fear factor. I'm the one that got myself on 20/20 and CBS and PBS and all those things. They didn't happen for me, in fact, recently I had a woman said, "Well, how much is that going to cost me? How much do I have to pay to get on a show like that?" And I said, "I never paid for anything." I have never paid for publicity, ever, in my entire life. It was the way that I knew how to...write and it was a skill set over time; it was both education and street smarts and reading and learning all that stuff about how to write a press release and how to attract an audience or a newspaper reporter or to respond to a story or to do some kind of reach out where I offered myself as an information service and then they followed up with me and utilized me for those things. I even did a thing for Pampers for a drive that they had for like mother or fathers or grandparent's day or something. So, there's different things that you can do to be of service to other people that get you and made myself newsworthy. And then when I shifted and also added the other business, The Red Carpet Connection, The Red Carpet Connection is really about taking instead of working - I'm focusing on me, focusing on other people, And so, for the last 6 years, I've really focused on everybody else and let my own stuff slide completely. I was not taking care of me. I was not doing my own social media. I was not following up with people that were my own clients that would want to work with me and do things because everything was about my clients. And I finally realized that I literally was starting to smother myself by not putting my oxygen mask on my own face. And so, recently I realized, "Wow, I need to get back in the game." So, which is really funny about that, so when I made the decision to go - and this is only a couple days ago - I need to get back on the game. I end up on this show, I'm on another show, I think it instantly (snaps) comes overnight when you're following up with people and providing a service or an offering to them, then they want to work with you. And if that's not something you can do yourself, then that's when you hire a publicist, like me, so that you know we can do that for you. We brag about you so, you don't have to. It makes it a little easier because it is a little awkward. I mean, Brian, I'm sure you can imagine. I'm like, (imitating phone conversation) "Hey, I just want to let you guys know, I got this really cool guy I want you to meet and have on your show." "Oh yeah, his name's Brian." "Yeah, that's my name, too. That's me." Yeah, it's awkward (laughing) but that's not your forte, you have somebody else do it because that's one of the things that I love to do. I love to work with clients. I let them do what they're really good at and I do what I'm really good at and that's that connection piece. That foundation of what I'm doing. So, in doing that, instantly (snaps) my stuff started going again. It instantly started picking up. So, I mean, overnight!
Brian Kelly:
It was overnight after years of consistency, persistency, education. So, yeah I want to make that clear to those watching because I noticed there's many things you did not say that many go straight to and think that's how they become successful marketers. There's things like funnels and Websites and Facebook ads and paid advertisements and notice that Andrea said none of those things. Not a single one. All I heard was she worked her tail off, consistently, persistently. She made herself newsworthy. She reached out on her own, fearlessly, and got gig after gig. In fact, that's how she got on this show. She reached out to me. She's telling you exactly how she does it because that's how she does it. It's amazing! I love it! To be of service, to become newsworthy. So, again, yes writing notes. (showing notes on screen) I hope you're doing the same. Watching and listening because this is going to be filled on the front back by the time we're done because this is just gold.
Andrea Adams-Miller:
Oh so, let me give you another example of that. So, social media. I am active on social media. However, I always had LinkedIn, but I only had like 500 connections initially, because remember? I started focusing only on my clients and I had a client and I knew LinkedIn would work really well for him, but he didn't understand social media. He wanted immediate, immediate cash and follow through. And for the types of products that he has and the upsell that he had, I kept explaining to him it's a long term game. You weren't looking to pull people in at $15, $35, $100,000 deals. It's a long term relationship. These people aren't going to marry you - some people might marry you overnight, but some of them might be crazy people. (laughing) So, you need to make sure that you have a long drip campaign where they love you when they follow up with you. So, he didn't get it. And so, after a year working with him, he didn't want me to do that anymore and that ended up being OK so, I had some time. So, what I was doing for him on LinkedIn, I thought, Well, I'll just build mine then, I'll see how I do." And without being a premier LinkedIn person. I did not have length in premier because I purposely did it this way. I never bought a lead, I never bought a brand. I didn't do anything. At about every day that I would be in a car as a passenger, I would spend about 10 minutes asking to connect to people or reaching out to people and so forth. And within 8 months, I got 30,000 followers and connections and now 8 weeks ago, I'm tapped out on LinkedIn. So, now I need to know how to rework my LinkedIn because now I have to do the whole thing with Facebook, like kicking people off and adding them in. I don't want to kick people off because I don't even know them yet. So, now I'm reaching out and building relationships with people through LinkedIn that - and these are people I don't know where Facebook, those are usually people who see me speak or have known me from the past. Now, I have a story about that, as well, Brian. You and I and we talked about how long we've known each other. I had a woman who saw me speak 6 years ago. I talked to her maybe 2 years ago, I followed up with her on something randomly 2 years ago. Haven't talked to her since. She called me about 8-10 weeks ago and nominated me to be in a primetime documentary. Where we're in negotiations to figure out how that's going to work where I'll be in this documentary as a boss woman. So, we're going to see how that goes. And she hasn't seen me for 6 years, but she's follows me on Facebook and was seeing me still and when someone asked her, "Hey, do you know anybody?" because she knows the film director and she's like, "oh my gosh! I have a perfect person. I saw her. She always stayed with me. I always wanted to do my book with her." And she actually finally committed to writing her book - I own a publishing company, as well. So, she's publishing her book with me, now. OK. 6 years it took her drip, drip, drip for her to reach out to me. I didn't have to sell or anything. I didn't have to try to force her to do something with me. She came to me and wanted to work with me. And that's what want. You want people to want you and not have to - I mean, it's great, it's perfectly OK to sell people, especially when you have something good we want them to have, but it's also even more fun when they come to you.
Brian Kelly:
Yeah, absolutely. Business is a relationship, when it comes down to it. I used to be - I am, still, an automation freak. I call myself an automation freak, but now I understand and recognize that automation, by itself, does not make a successful business. That you must literally reach out to somebody, at some point, if you're ever going to reach success. And that could be the phone. It could be through social media, but one-on-one instead of - I haven't used them, but message bots. They're out there that are automatically responding to things, I hear they do wonderful things -.
Andrea Adams-Miller:
- But I know people well... if you need referrals for that, I know multiple people who are doing a chat bots. Gotchya covered there! (laughing)
Brian Kelly:
And so, that means everybody here on the show, if you have a question, you want to get connected with that, just pop it in the comments. And Andrea will get back to you because that's the way she rolls and that's the thing it just takes -
Andrea Adams-Miller:
- It's about connection. My students still call me because they'll call me just to ask me random questions. It's like I'm the information house and I love it. I don't mind. I loved to hear that and it helps me improve my mind because it keeps me thinking and learning all the time when people are reaching out. So, think about that for yourselves, as well. Those of you who are listening, like "how can I constantly be adding to my skills and knowledge through books and radio shows?" Like listening to this radio show and taking notes like he's saying, if you actually - Oh by the way, there's a study done years ago, if you actually take the physical notes, write them down instead of type them and then later that day, read them out loud while you're typing them so, that we can keep them electronically if you'd like to, but because you've auditory worded them out loud, their retention is about 80% higher than if you just hand written them.
Brian Kelly:
Absolutely. Absolutely. And so, everything you're hearing Andrea say; that's the key. All of it. It's not just one thing. It's a lot! And a lot of people think there's a magic pill, hope there's a magic pill, search for that magic pill, spend their lives looking for that magic pill, only to find out after 10, 15, 20 years that you know what? There is no such thing. It comes down to as Willie Jolley said in the opening of the show, hard work. And the beautiful thing is though, when you find that thing that you're truly passionate about, Andrea has several, it doesn't feel like work. It's fun. I love doing this show! I love putting together my business and reaching out to people and getting clients. I look forward to it. It's not work to me, but it's still working hard and it's committing to it. It's being disciplined. There's so many things I mean we could talk for many, many hours - Oh my goodness! We are 6 minutes away from the end. Are you kidding me?
Andrea Adams-Miller:
What?
Brian Kelly:
It does this every single time!
Andrea Adams-Miller:
We haven't even covered anything that we were going to talk about! (laughing)
Brian Kelly:
Yes, so, that means we'll just have to have you back at a later date and fill in the rest. There is one one major burning question that we always on the show with that I want to ask you. But before we do that, I want to give those that are watching live the opportunity to have a wonderful time and go on a 5 night vacation, 5 nights vacation stay in a 5-star luxury Mexican resort. Compliments of my buddy Jason Nast and Rhonda, my buddies I should say. Of PowerTexting.com And here is how you enter to win and this, for you watching live, this is what you will want to do right now. (showing information on screen) So, put that up on the screen. There's 2 ways. Probably the easiest, it depends on your taste, but is probably to text, just text the word PEAK. That's P-E-A-K to the phone number 661-535-1624. Again, that's PEAK, P-E-A-K to 661-535-1624. Or, alternatively, if you're on a computer and you want to switch over to another tab real quick and then come back to the show right away, go to ReachYourPeakLLC.com/vacation and "vacation" is purposely lower cased on the screen so, be sure - it's all lowercase. Just the word "vacation." The rest, it doesn't matter. ReachYourPeakLLC.com/vacation. Go ahead and do that now, enter that now. I will see that and depending on how we wrap this show up, I'll either announce it live on the show or shortly thereafter, in the comments below and I'll reach out to you individually to say, "You are a winner!" So, I'm excited about that. And before we hit that really important question, a little mouse told me that Andrea might have something of her own that she's got up her sleeve that she would like to gift to everyone a view which I thought was amazing. And Andrea, I do have actually screenshot of that if you'd like to then describe that. I would love that.
Andrea Adams-Miller:
(showing information on the screen) Yeah. So, I'm the Red Carpet Connection - oh look! here's a picture of me standing there. OK. (laughing) So, it through me off. So, I'm the TheRedCarpetConnection.com and there's my calendar. I want you to go to my calendar, pick a time that's convenient to you, reach out to me and I will do a consultation with you. And look at what's going on with your publicity, your social media, or whether it's a book or whatever it is that you need an assessment on. Whatever it is you're trying to overcome. Or even if it's something with your dating and relationship or sexuality area, it doesn't matter to me. If you have something that you need, I'm more than willing to spend some time with you because that's how we get to know people. And when you are of service to people, then that's how your world is better and that's how it becomes awesome. So, just go ahead do that right now. TheRedCarpetConnection.com. Get on there on the schedule and pick a time. And I'll reach out to you and we'll see what we can do to make your life even better and see how you can move forward and see the things that you can take care of and do for yourself. And I just want to let you know right upfront, when you call me and what we have this assessment, I'm not selling you anything because that's not why we're having this. This is a gift for Brian and we're simply going to talk about how we can make things better for you in your life and what you want to do. So, there you go!
Brian Kelly:
Again, that is why I have people, like Andrea, on this show. What a giving person. And again, see that button right, "there schedule a call today" that is literally a button I lifted off of her Website. Just look for that button, it's in several locations. It's easy to find. It's throughout the website and her beautiful face is all over that Website, as well. You'll see the interview being done by Joe Theismann with her - skip that, schedule a call, then come back and watch the interview. Take action. Make it focused. And did you hear what she just said? She's not selling anything. And that's rare these days because many of you, I'm sure were thinking, which is natural, "that oh well, you just say it's free because you're going to pitch me at the end." No, she's just saying if you're fit and if you want to work with her later then you'll reach back out to her. I mean, she's not going to chase you down which... that's another tidbit, isn't it? Isn't that another valuable tip for people?
Andrea Adams-Miller:
And it really it all falls in with the dating businesses, as well, as when you chase people that don't really want you anyways. The person who has the most love for someone, is the one who has the power. And so, there you go. (laughing)
Brian Kelly:
There it is. (laughing).
Andrea Adams-Miller:
There's so many things that we could have shared with everybody. So, I'm like, "oh!" But it will be really awesome.
Brian Kelly:
Oh yeah.
Andrea Adams-Miller:
And then we can reach back around for Brian and see what we can bring him in the world and some of you while we were talking, if you've got great things and you think you'd be great on this radio show, say something to me and we'll put you on the show. (laughing)
Brian Kelly:
There's actually a link on ReachYourPeakLLC.com for you to do just that is a Guest Request is what it's called. So, I want to get to that amazing question. That every entrepreneur I've interviewed on this show has answered it and it's a big one. And if it takes you a little bit of time to figure out the answer, that's fine. Take all the time you need to take all the time you need to answer in just one minute. (laughing) And so, to let you off the hook, though, there is no pressure on this. There is no such thing as a wrong answer to it. It's impossible to answer it incorrectly. The only correct answer - There's only one correct answer and that's yours. It's whatever it is to you. So, are you ready?
Andrea Adams-Miller:
I am ready.
Brian Kelly:
All right. Andrea, for everyone watching and listening, how do you, personally, define success?
Andrea Adams-Miller:
For me, success is when I go to bed at night. This is emotional to me. When I go to bed at night with a smile on my face and I can't wait to get up to do what it is that I'm doing. That's it. I love what I do. I never want to give it up. I really love what I do.
Brian Kelly:
True to form. Perfect answer. Every single person. And the interesting thing is, Andrea - Look at the passion on this woman. You think she likes what she does? No, she loves what she does. Do you think she loves people and loves helping people? Yes, the answer is yes, for anyone that might be saying, "I don't know." It's obvious. It's oh so obvious. And the really interesting thing is, Andrea, it's so interesting is I've interviewed quite a few before you and not one, not a single one has had the same answer yet and that is still the case. There's also another thing that not a single entrepreneur did say or refer to when it came to success which I'm finding really intriguing and I love it because that just tells me I have the right caliber people on the show and that thing is they never ever bring up the concept of wealth. "To me, success means money or an certain amount of money." Every single person, yours, you're about serving and that's what makes you happy and that's what makes you smile when you go to bed and can't wait to get up the next morning because you get to help another human being and you're being successful at doing that. You're seeing them rise to the occasion. Isn't that the most fulfilling feeling in the world that you had some way, some part to do with their improvement in their life and their... I mean, it's like a drug that is legal.
Andrea Adams-Miller:
It is. It's almost extremely selfish. (laughing)
Brian Kelly:
At the same time it's not, though. Isn't that beautiful?
Andrea Adams-Miller:
Yeah.
Brian Kelly:
It's a win win. So, be selfish. Be more selfish than you are. Please. Do this more! It's ok, everyone out there, to be selfish. Only if you do it in the same context we're talking about right now. Please!
Andrea Adams-Miller:
Serving others. (laughing)
Brian Kelly:
Well, Andrea, this has been amazing. We've had a lot of people join on the show, commenting back and forth. Thank you Richard Barrier. Tanya and Brewster Piddington has been on. Arlene Krantz, I think that's how you say it.
Andrea Adams-Miller:
Oh, Arlene, I love her!
Brian Kelly:
Yes, she loves you back.
Andrea Adams-Miller:
Let me tell you what she's doing. OK everybody who's watching or hears this, reach out to me because I know some people with amazing stuff. Richard stuff will save your family's lives. I mean it's just amazing in this world the people that are on here. Wow!
Brian Kelly:
Yeah. The list goes on. There's many...My brother in law, James Wood, Hey, Jim, How are ya doing?
Andrea Adams-Miller:
Hi!
Brian Kelly:
Let's see Francisco Olvera. It just goes on and on and on and people... "This lady in red" he says (laughing)
Andrea Adams-Miller:
I am known as "The Lady in Red.
Brian Kelly:
Yes.
Andrea Adams-Miller:
I do want to, really quick, tell everybody. Go to TheKeppSmilingMovement.com and we'll tell you about it some other time, but it's a movement we have and it's about spreading love and acceptance with the universal language of a smile. And we honor entrepreneurs and movers and shakers and influencers by putting them in different books and stuff with Kepp Smiling cards. So, we want to make sure everybody is represented in the world who deserves it. So, Brian, we need to get yours!
Brian Kelly:
Yes yes! That would be phenomenal. So, what I was going to do is at the end is say, "Well, Andrea, what's the best way for people to connect with you?" But we know what that is, don't we? Go to your Website. (showing information on screen) Once again, go to TheRedCarpetConnection.com and schedule a call. That's the best way. Schedule a call with her and find out how she can help you in 20 minutes without any sales pitch whatsoever. But I will also allow other forms of communication to ensue that you would prefer, as well Andrea, so, what's another great way for folks to in contact with you?
Andrea Adams-Miller:
I'm going to do something that people rarely do; I'm going to give you my phone number. My phone number is 419-722-6931. 419-722-6931. And texting me is the best way to reach me and realize I do get hundreds of texts everyday because of everything that I do. But I will get back to you and if I don't, text me again because you've got to remember, I mean... sometimes they say it takes 7 times to get connected and somebody. Well, hopefully I don't accidentally ignore you and I'm not trying to ignore you, but sometimes I just get lost in the shuffle. But reach out to me and tell me who you are and say what it is that you do. Intrigue me! Tell me who you are and what your business is and what you're interested in. So, I'm excited about calling you back. Now, I'm usually excited about calling everybody back, but I don't know if you have my phone or you're trying to sell me something. (laughing)
Brian Kelly:
And you're right, that's rare. Nobody does. Very few people do that. Tips for all who do text you is what you said is you know introduce yourself first because it's a number she's probably not seen before. Say, "Hi, this is..." and a recommendation, for those who really want to take this next level and really show up on her phone, is shoot a video of yourself introducing yourself and give her the link to watch it on her phone and make it a 3-5 minute video and just say, "Hey, andrea, it's so great to meet you. I watched you on The MIND BODY BUSINESS SHOW..." Or however you met and just say this is what I wanted to chat with you about, would you be open for discussion?
Andrea Adams-Miller:
That sounds lovely. Yeah, that's the best way. I love all of that. So, multiple ways and connect to people. The Red Carpet Connection. Red stands for Relevance, Enthusiasm, and Delivery. When you hit all 3; you hit your target market every time. So, let's make it happen!
Brian Kelly:
Let's make it happen! Great way to end it. I love it. Thank you so much Andrea. Thank you all for coming on and watching this live show, interacting with us. It's been an absolute blast. I've had a great time. All right so, that is it for tonight. We are going to be back again next Thursday with another amazing entrepreneur. That is Andrea Adams-Miller. (pointing to side) I am Brian Kelly saying good night, for now. Have a blessed evening. And we'll talk to you again really really soon.
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Andrea Adams-Miller
Publicist, Keynote Speaker, Corporate Consultant, & a Sponsorship Acquisition Specialist. As a best-selling Author, an International Award-Winning Talk Radio Show Host, and Executive Radio Producer has been recognized for her professionalism, AAUW's “Leader of the Year,” BPWs “Careerist of the Year,” and a Heart of Gold Winner recognized by her 350 of her Digital Marketing peers as the most giving person.
Andrea’s energy and enthusiasm for the betterment of her clients' lives, their future careers, and their relationships is contagious and her loyalty is unwavering. She is engaging, experiential, educational, empowering, enlightening, and entertaining!
She comes highly recommended by some of the most significant leaders including Jack Canfield, co-author of “Chicken Soup for the Soul” and by Joe Theismann, NFL Commentarist. She has been seen on 20/20, TIME magazine, WebMD, PBS, FOX, CBS, NBC, & ABC as well as Huffington Post, Forbes, and USA Today.
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Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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