Special Guest Expert - Andrea Waltz
Special Guest Expert - Andrea Waltz: Video automatically transcribed by Sonix
Special Guest Expert - Andrea Waltz: this eJwVjt9vgjAcxP8V833YE4IS6DYSs-hcpkvEZMzsxwupbYGO0rK2gmj831ce73Kfu7sCqRip85oNkIRojqI49IAoaZm0uR1aBgmk4AGXxmJJWM4pJI_3EYrQDHlQcCZoLnEz5goumIvWPdalgeQKJy2cXVnbmiQI-r73S6VKwXDLjU9UE1DNOxZ0YTCiJpi_739fPzZpnnbLL2Quu3D6Mzse481fVcUPb_b8hIVdNIxyfGfUSRO2oKqXQmF6cFMeWG7F-ORZtcNEFZPdNl2v9uvv1SHbpi9ZNl1Kqhn-dDUXv2kjhxRKN9g6ZpS32z8lxFrI:1kBUzd:Atj8MKrTUCqaHkXPPa5cjoGR0mM video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So, here's the big question how are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back, who are dedicated, determined, and driven? How do we finally breakthrough and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Oh, my goodness, we have another phenomenal, phenomenal guest waiting in the wings. Andrea Waltz is here. Yes, you guessed it. The co-author of "Go for No". An amazing, amazing, best selling massive book, not in size, but in value and in what it teaches. And it was a breakthrough book is, still to this day. We'll talk a little bit about that tonight. I cannot wait. So, incredibly excited for you to meet this young woman. And we're going to pick her brain and in a nice, gentle way. For you. And that is what The MIND BODY BUSINESS Show is all about. It is a show for entrepreneurs by entrepreneurs. And what I do is I bring on only the most successful entrepreneurs that we can find to bring on so that they can help to give you the quote unquote secrets to success. Here's the thing. What I found over the last 10 years or so of just studying only successful people. What made them tick? How did they become and stay and continue to grow in their level of success? And what I found over the course of ten years, this is these are personal mentors that I'm studying. These are authors of some I've met, some that are no longer with us. These are people I've studied from afar. And what I started learning there were there's three primary categories. I call them the three pillars of success that kept bubbling up to the top. These patterns that developed, that I noticed with everyone that I studied that had achieved a high level of success. You might be able to guess what those three are. Hint -it's part of the show's name, mind, body and business. So mind is all about the mind set. And each individual to a person had a very powerful, positive and most importantly, flexible mindset. And every single one of them trained themselves to have this mindset. Very few. I don't, I have not, I don't know a person has been born with a mindset like that. It's something you need to work on. Body- that's all about taking care literally of your body. I'm not getting your body nutritionally. What you're taking in and physically what you're doing. Are you exercising on a regular basis? Those that achieve the highest level of success traditionally take care of themselves that way as well. And then there's Business. Businesses, multi multifaceted. And what I found is those who are successful had mastered the skill sets that are necessary to get them to the level of success that they had attained. Skill sets like sales, marketing, systematize, team building, leadership. The list goes on and on. There are many, many, many. The cool thing about that is, is you or those successful people need to master every single one of those skill sets. Why is that? Because if you just mastered one of those skill sets, and actually I mentioned it as a hint in that list just a moment ago, then you're good. And that is the skill set of leadership. Once you've mastered that, then you can delegate those skills, those tasks to those people that have those skill sets already mastered and build that miraculous, incredible team and delegate out the tasks that you personally are not that master at. Fantastic. We have an amazing show and again, speaking of successful entrepreneurs, another wonderful trait of the very successful is that they tend to be voracious readers. And with that, I want to segue real quick, and then we're going to bring on Andrea. I'm going to segue over to a little section that I like to affectionately call bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, there you see, ReachYourPeaklibrary.com. On the side, so, by the way, real quick. While you're watching the show, rather than succumb to that want and desire to click away and get on to another tab and open up a resource that we talk about, because we will be mentioning several during the show. Rather than do that, take out a piece of paper and an old fashioned writing instrument. You remember those who called a pen or a pencil and take notes. I do this myself while I'm conducting a show, and I will never tell people to do things that either don't do myself or think that. Well, I do. I want to tell you to do it or recommend you do it unless I myself practice it. The reason is, here's the real reason- the magic happens in the room. Now, this is a virtual room, and I get that. But I think you understand where I'm going- is keep your attention gaze on Andrea Waltz, because what you're going to learn from her tonight could, could change your life forever. I kid you not. I've done over hundred of these shows and I cannot tell you how many nuggets of gold have been sprinkled upon this show on our audience over these couple of years that we've been broadcasting. And so stay on the show, write notes and visit those resources later. So write that down. ReachYourPeakLibrary.com. Practice it now, write it down, ReachYourPeakLibrary.com and then visit it after the show. Now onto the site itself. It is a site that I literally had developed with you. And mind you, the entrepreneur, the business person looking to achieve that next level of success. Because no matter where you are today, there's always another level, isn't there? And so with that, I began reading only a little over a decade ago. I, I didn't read at all until about a decade ago. And then I learned the importance of it and I began reading voraciously. And so I began doing is compiling a list of only the books that I read that had a profound impact on me, either through business or through personal means. And that is this list right here. And you will see a very awesome book. It's a long list, and here it is- "Go for no". I read that some time ago. This is going to be the topic, part of the topic for tonight, because Andrea Waltz herself right there, you see her name. She is. The coauthor of that very book, and she is with us right now. And so ,that list is there for you. Grab a book, read it. If you haven't read one in a while, that's a great go to source. So at least has been vetted by at least one other successful entrepreneur. The odds are greater that you will also get profound impact from it rather than just guessing. All right, enough of my yammering. It is time to bring on the guest of the hour. Are you ready? Here she comes.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league, qualified.
Brian Kelly:
And there she is, ladies and gentlemen, the one, the only Andrea Waltz. Woo-hoo. While looking fantastic in Orlando, Florida, area. So, so grateful that you are spending your time here just oozing with value, coming up very soon for our guests. How are you doing tonight, Andrea?
Andrea Waltz:
I am doing great, Brian. Super excited to be with you.
Brian Kelly:
Oh, you have no idea. I've been looking forward to this. I know you scheduled this date some time ago. We were a bit booked. And I appreciate you for sticking with it and showing up. You have no idea. I said, oh, my gosh, go for Noko, although this is going to be phenomenal. And so, I'm going to introduce you formally in just a moment before we do that real quick, everyone that's watching live, you have to be watching the video, live video toward the end of the show. I'm going to reveal how you can win a by night stay at a five-star luxury resort. All compliments of our buddies at the BigInsiderSecrets.com. You see the red logo on the upper right. If you are listening or if you're watching. If you're listening to our podcast, obviously you can see that. It is the BigInsiderSecrets.com, as my friend Jason Narced and company. They provide a free vacation for us to give away every single week. And yes, I do strongly believe you will be able to actually leave the country sometime soon. I sure hope so. All right. With that, let's, let's bring on this young lady with the respect she deserves, shall we? Andrea Waltz is the co-founder of Courage Crafter's Inc and co-author of the best selling book, Go for No. Yes is the destination. No is how you get there. Through speaking and an online training and coaching course, Andrea teaches people in virtually every business in the industry how to think and feel differently about failure, rejection and the word no. Powerful. Today "Go for No" -the book has become a well-known methodology in the world of selling and is widely recognized as the singular best program of its kind. This is huge. The book "Go for No" reached number one on Amazon's bestseller list in 2010. And check this out. It has remained in the top 50 of sales books for the last decade> 10 years. Very, very impressive. With that, I'd like to formally and warmly welcome Andrea Waltz to the stage, to the show. This is going to be a lot of fun.
Andrea Waltz:
Yes, it will be.
Brian Kelly:
So, Andrea, I opened the show talking about the three pillars of success, and I wanted to start with the first. And that's the one-mind. And about that. So the bio, my gosh, impressive proof. I mean, you guys you and your husband have crushed it with that book. A decade. That is extremely impressive. You know how many people hear so many times of a book going on Amazon, it becomes a best seller for the first week and then it drops off for the rest of the life of the book because they figure out how to make it a bestseller. Yours is different. Yours is a true bonafide bestseller, and it's phenomenal. And I'm looking at comments that are coming in from Thomas Anthony Kominsky. He says, "Thank you in advance for choosing me. It's great to be a winner". I love it. (Both laugh). You're going to have to enter to win. And it is a random drawing. I kid you not. I have my dice right here on the table. And, and he's also saying hello to both of us. Thank you, Thomas. I appreciate you coming on. Fantastic. So what I wanted to do, though, is that bio is phenomenal, powerful, and it tells a lot about your accolades, your experience that you you don't just talk the talk, you walk the walk. You have to do what you've done, you and your husband. So what I want to find out those. Go a little deeper, get a little bit more personal and find out what I call the cornerstone or the foundation of anyone's success or lack thereof is what's going up in that big, beautiful brain of yours. What is going on in Andrea's brain that has catapulted you and helped you sustain this enormous level of success that you and your husband have gotten? And that is what is it that what motivates you? Like when you go up the morning? You know every day is full of challenges. Any entrepreneur knows that, and some of them bigger than others. And they can be daunting at times. What keeps you going, what keeps you positive and what keeps you powering through each and every day, day after day?
Andrea Waltz:
Well, I'll tell you, Brian, I mean, I wake up every morning with when it comes to go for no. With one goal. And that is how do I, what do I do today to share this message, to spread this message. And every day to me is like a little mini lottery ticket. And when I say that, I mean, it's opportunity, right? There's always an opportunity when you're an entrepreneur to have a new contact, build a new relationship with somebody, have somebody discover the message. And so it's I find it very, very exciting. And but for me, it's always been about the mission. And when Richard actually... When he was the one who taught the "go for no" idea to me that you intentionally hear no more often in order to hear more yeses. And it kind of blew me away, and it changed everything that I did. And I learned this in the corporate world. And then we quit, started our business. I believe it's such an important message. I, it breaks my heart to think that people don't try things because they're afraid of the word no, that they're afraid to fail. And so that really when you say what motivates me, that mission of telling people, hey, think of a different take of failure in a different way, think of rejection in a different way. That's really the thing that motivates me on a daily basis. And when you combine that with the kind of riskiness of being an entrepreneur, the opportunity, the fact that every day is a new chance, I knew a little lottery ticket. It's perfect to me. It's the perfect business.
Brian Kelly:
And I love the whole concept. When I first read the book, I was like, and this makes so much sense. You know, rejection is the biggest fear. I think that's what keeps people from actually going to another door and knocking on door to pick up the phone or make another call, because it doesn't feel good. Does it, until you get used to it and know that just read the book, "Go for no", tells you exactly what to do. And it was like, wow, this is amazing. So, it's not about, it's not a negative thought process. It's I'm OK with no process, you know, because I know that how many more nos in the future is going to be there. Yes. It's not about I'm looking for a no, but, you know, it's putting yourself in the mindset of, yeah, you are because you're going to get many of them, so you can be OK with it is what I got out of it is to kind of change your mindset.
Andrea Waltz:
Exactly. Well, yeah. And you're so right. It's it's kind of a combination. I always say it's, it's a combination of philosophy, which is the philosophical idea that that failure requires our success. Success requires failure. Failure requires success. There, there yes and no are opposite sides of the same coin. So that's the philosophy part. There's a strategy part which is here no more often. And so when you combine kind of that philosophical part with the strategy that it is where the mind set part comes in as well.
Brian Kelly:
And isn't I mean, I just think it's true that the mindset is probably the most important and paramount aspect of our lives, that we can spend time on refining and improving. And you're showing that right now. You're saying that. It's... I've heard the word mindset three times in the last ten minutes. It's awesome. Oh, Ken Wentworth, Mr. Bui's peak luxo. We were talking about "walking the walk". So, I don't know if you know this gentleman, Jeff Fagan, amazing guy. "I was gifted a book by many years ago. And to this day, it stands out as a game changer". Absolutely. And I think what your book message has is actually reaching people because Thomas says "No". And Mr. Buis says, again, "I love the concept of go for no". Oh, yeah, yeah. And "if we do not ask, we are rejecting ourselves". Thank you all for all the lovely comments and love interaction. And if you have questions, by all means, drop those in the comment area as well. With respect to where you're at Facebook, LinkedIn, Periscope, YouTube Live or Twitch, any of those, we welcome you to join the party and have some fun with us. So, also talked about so mind, we we covered mindset a little bit. We can do more. There's no structured regimen to the show. I just have fun. And that was another thing I talked about was skill sets that entrepreneurs must acquire to become successful in business. Now, you've been through over a decade since the issuing of that book before it went out. And that was I'm guessing that was a game changer for you guys. And now you've learned a lot. I'm sure you've changed a lot. You've grown, and your powers have gone differently than they were back then. So as, as you look at it now today, what would you say are your top three that you think Andrea Waltz that you think the top three skills that are needed to be successful right now?
Andrea Waltz:
So I think, first of all, and I wouldn't have said this at the beginning, but you have to be really well organized and be a planner. You've got to, I think, take the time to sit down and figure out what's your strategy, what's your plan, and then break those things down. It's, it can be so overwhelming. Sometimes, I think, as entrepreneurs, we kind of have this vision, but it really has to be broken down into little pieces. So, it's to figure out what's the plan and then all of the little individual things that have to be done. And we do this all the time. We set out with kind of like a project for the year and all of these things we want to accomplish. And then it all comes down to we literally write every step on three by five cards and put it on our dry erase board. And we literally have all of these cards with all of the individual steps, one by one that have to get done. And because to me, it's and I'm not a visionary. Richard is really the visionary of the two of us. I'm really the kind of the tactical person, because to me that's what it comes down to is you can dream and you can kind of create these visions. But what are you going to execute? What are the tactical steps required? So, definitely organization and planning so that you execute the activities that need to get done, I think is huge.
Brian Kelly:
Fantastic.
Brian Kelly:
Fantastic. We have more folks chiming in, we'll get to you in just a moment and. The thing is, is like I said in the beginning, you don't have to master every single skill set there is because there's too many, too many. The key is, is to master the primary ones, especially when you first started out as a solo preneur. I mean, my gosh, you got to do it. All right. Marketing, sales, you're not really doing any team building at that moment. You're on your own. But the thing is, you hit, you hit burnout so fast because if you're actually achieving a level of success and you're ready to grow but you don't have a team, it's going to be tough. It's going to be tough. Speaking of being tough, many things that, that happened on... One of the things I've learned as an entrepreneur is be OK with what I call failure, even though it's not that brutal. It's failure of having making mistakes, of things not going right or the way you wanted them and do it often and do it as fast as you can. So you get to the the actual ones that do work and then hang your hat on that, learn from it and then move and do it again. Wash, rinse, repeat. What would you say are some of the biggest quote unquote failures or setbacks you've had and what have you learned from them?
So we've had so many, we've made so many mistakes along the way. It's hilarious. Some of them are small and they're like they, they're just the irritating mistakes I'll never forget. This is so funny. When we very first launched our company back in nineteen ninety eight, it was we did training specifically for retail organizations and we had it was just the two of us. I literally did cold calling to find prospects, and we would send out mailers and and we were, we were marketing to the largest companies, the largest retailers, I guess you could say in the world, certainly in America, all of the big department stores, all of the they five hundred store, a thousand store chains. So, we were working with Mom and Pops. And keep in mind, our competitors were like actual real training companies with like offices and and four color brochures and all of these things. And we literally had nothing. We had like a horribly designed website. Our brochures were, were... We printed them out and we found them ourselves. I mean, by hand it looked like literally a school project. I'm not even kidding. It was so bad. But what we did have was we spoke the language of our ideal prospect, which was really, really important. And one of the things that we did was we decided that we would produce a newsletter. Now, this was right. This is like a couple of years before that, even the letters were very popular. So, this was a printed newsletter. And our idea was that we would produce this printed newsletter, and that these companies would buy a subscription for every store in their chain and would distribute them. And we actually got quite a few companies to do this. And so, we would produce a newsletter every month. And it was full of retail articles for sales and customer service and management. And our very premier issue was January, February nineteen ninety eight and never forget it. And then we printed our second issue. And keep in mind, this is like before there was no graphic design, there was no Kaniva, there was no anything. We were, we were patching all of this together and taking it to a printer and having them, like, shoot it with a camera and then produce it on paper. Just what we went through was just insane. Right. And our second issue, we left, we forgot. And on the front of it, it said premiere issue. Now, this was March. So,. This is the second shoot premiere issue, January, February. And I was so mad. I couldn't believe that we made such a stupid mistake. The second issue on the very front have that, the January, February. And so what we did was we went out because I couldn't said these I couldn't ship these out. We have all these subscribers and these were going to hundreds of local store locations. We had to go out and we got stickers, like neon stickers, and we I don't even remember what we printed on them. And then we stuck them on every issue of this printed newsletter that we did. So the time, effort and energy, Brian, to just fix this one little stupid mistake. And, and that was the that was the first, I think, like, quote unquote, big mistake that we made. But it's so funny because I could give you in the twenty years that we've been on. The list goes on and on and on and on and on. The little stupid mistakes. And now today these things don't even faze me. I think that how sad and I was just I was absolutely sick to my stomach, like, how could this happen? This is horrible. And now I just these just these things just roll off your back because you just realize they're, they're just so small in the big scheme of things. What used to upset me then and then I would say the other big failures, mistakes along the way have always, always, always have had one characteristic that binds them all together. They're bound like glue by this singular characteristic, which is we had no business doing them. So, that's the singular characteristic with no business doing these things. And here's, here's what they all had in common. They were all and we hear this all the time in entrepreneurship. They were all bright, shiny objects. They were all things where we we looked at something and we said, "Oh, that would be fun". Let's try this. Let's do this. Right. And yeah, no. Total disaster. Not on the plan. When I, when I said, lay out your projects and plan and get organized to figure out what you want to do. That's so you don't do those stupid, bright, shiny object things. There's a reason for that. So, yeah, it was always the bright, shiny objects that were the the big failures and the big mistakes.
Brian Kelly:
Yeah, several lessons in there. I mean, the first I love is profound. You didn't actually come out and say the the lesson, but it was basically, you know, what seems like a big issue at the moment really isn't when you step back and look at it in light of everything. I'm going through similar emotions from when I did the same thing 20 years ago and the smallest of things happened. And then you think the whole world's coming to the end because, oh, my gosh, it happened ,and I got to fix this and oh no. And it's like, gosh, looking back, it's like, what did I waste all that time worrying about all that stuff? Oh, a Scott Aaron recently with congratulations. He says "two of my favorite, favorite propel".
Oh, there. He corrected it. I got the wrong one up there. Sorry, Scott. He's listening. "Yes is the destination, but no is how we get there". Yes. Oh my goodness. Oh, we got a long question. I'm reading it. I don't want to put it out there unless. All right, we'll bring that one up in a moment. Yeah, and then so talked about. You know, looking back on it and I was like, yeah, big deal. And then the other lesson I heard is- be prepared, get organized, put in the work and be, have preparation upfront, so that the surprises don't hit you when it's time to actually roll this thing out and execute. Goodness, I've learned I think everyone who's been in business for any length of time, five to 10 years or so has been through what you're talking about and can relate. I know I can. Oh, my goodness. All right. Let's go to this question we have from Thomas. He says, "Andrea, what would you do with people that ghost you? They say that they want information. I send it to them and they either do not watch the video or review the info". How many times does that happen? "Or they watch the videos or do not get back with me getting back with them. Three strikes and you're out?. It's a form of no, but, but they do not say no, I think is what he meant. They are saying no to themselves, but not to me. So, I'm not sure if there was a question in there, except for what do you do with people that got you?
Andrea Waltz:
Yeah, well, and so, Brian, I get this so often because the whole found, the whole philosophy of "go for no" right is, is he willing to hear no more often? And when you hear more no's, you have the opportunity. And Maria says the problem is, and that would be great if we got answers every time. Right. If we got people to actually give us answers. And I think. So this is I end up dealing with this issue so much for people because they don't get yes. They don't get no. They don't even get maybe sometimes. They just literally don't get anything. And so people wonder, well, how long what's what should I do? I don't want to look pushy. I don't want to look desperate. And I have to chase this person. I'm chasing and chasing, chasing. The conventional wisdom and I would tend to agree with this. And there will, there's kind of two thoughts, right? One is that if you were going to be in business and you have somebody who's qualified for what you have, then it's you never give up. You all of you, you continue with following up with that person. So that's one piece of advice. The other piece of advice as well- if you did that with everybody, I mean, at some point. Right. Shouldn't you just kind of give up and let it go? And there's a lot of conventional wisdom in the sales training world, which is just kind of break up with them. Right? Just send them a message or leave them a voicemail and say, "Hey, I've reached out to you several times. I've, I've got, you know, I'm basically, in so many words, a lot going on. I'm busy. You're busy, apparently. And I haven't heard back from you. So this is the last time I'll reach out to you. If this is something that you're interested in. And if I, if I misread this, if you've been, if you've just had something going on and you just couldn't get back to me, let me know as soon as possible. It's fundamentally like a kind of a break up message. That's one strategy to you. Just you have to decide, you know, and it depends on your business. I've had companies that have taken me years to land as clients, and I wasn't willing to just let them go and give up. I didn't contact them very often, but I continued to reach out to them and stay persistent. So ultimately, it's up to you to make that decision. But I do know that a lot of sales trainers out there would say, no, go ahead and your time is valuable. Just cut it off. Let them know, though, and move on to the next person.
Brian Kelly:
I totally concur with that and then take it a step further. And it's all about developing relationships. So, you know, you're not really breaking up with somebody. If you have a relationship, you're not really breaking up. You might just change the subject matter. And what you've just said about things that come back from working on a person or something for years or a while, and it finally comes full circle. That's happened to me so many times. The key was is the relationship. Always establish a relationship. And, you know, it's the mindset of and I'm not saying that anyone watching the show or commenting has this mindset, but there's often this mindset of the quick kill mentality, which is if I don't make the sale now, then I'm going to be upset. And this is an emotional play and a bit of an ego play to say. Well, I'm done, that I'm moving on, not even knowing why the other person isn't taking that next step. There are reasons, and it may just be they're being respectful and didn't want to tell you the real reason. Who knows? The bottom line is- if you have established that relationship, it may come full circle and you may get business as a result of it down the road. It's happened to me multiple times. And so you just have to be OK with building a relationship. And that's a no, right? You're getting to a no answer is a no inherently for some time and just...
Andrea Waltz:
Yes, inherently. Yeah, it often is. Or sometimes it because we don't know. Right. So we do we do have to keep, the keep the dialog going, I think. So, you're right Brian. The breakup email is it's not, a it's really just a kind of a, a position where it's not, not forever broken off, but just, hey, I'm going to stop pursuing you. But by all means, and this is where I think, you know, as an entrepreneur, especially when you're in business and you're, you're prospecting and you have to be organized. So, you've got to be collecting the names of people and stay in touch with them and put them on your list and follow up with them and stay in touch with them, so that, that, that technical no there doesn't become never, you know.
Brian Kelly:
Right.
Andrea Waltz:
Doesn't have to be forever.
Brian Kelly:
And, you know, if we think more of a business being a relationship building thing than just getting a sale, then I think that what you just stated will work very, very well. I think the issue is with people are it's a one or a zero. Either I made a sale or I didn't. I'm moving on. If I didn't if I made one, then good. And I can nurture that father. But I have so many friends, you know, entrepreneurs and successful people that I talk to on a daily basis, whether it's on the phone or messenger or text and just keeping the relationship alive. If I see something I think they might benefit from, I will let them know whether I'm involved in it or not. And some sometimes I am involved in it, and they're not interested. I'm fine with that because not everybody has the bandwidth to take on another task or they're just it's not in their value system. It's OK. But as long as you have that relationship, I think that's your foundation. And then those aren't as solid then because you have a relationship. And to me, relationships are very, very valuable. They hold a higher value to me than actual money. But the funny thing is, is they can often turn into and relate and become a source of income for you. So, it's very important. It's a fun, it's a fun concept. I love it all. And I love "Go for no". It's it's such a unique way of looking at things. Here we go, Jeff Fig and ever, the teacher, instructor, "you can say, I'm going to share some information with you and answer all your questions, I'll ask in return is you give me an answer at the end of our meeting. And no, it is a perfectly appropriate answer. Fair enough?". Yes. I mean, yes, I agree, Jeff. Yes. Yeah. I've had cell scripts where I put almost that verbatim in them. And so you either yes or no one or the other, there's no other option. Would you, would you be OK with respecting that and just being honest? If it's a no, I'm fine. Yeah. If we call it and then help reframing so kind of setting expectations, so that, you know, when it comes time, it's like it's not as uncomfortable and it's just easy flow. Oh, fantastic.
Andrea Waltz:
So, I love it. I love it. Totally agree.
Brian Kelly:
What is it like to coauthor a book with someone else?
Andrea Waltz:
Yeah, well, that's a great question. So Richard and I have written many, many books together. And when you coauthored a book with someone, someone ultimately has to take the lead. And he is really the creative genius of two of us. Meanwhile, I have hijacked everything that he's ever created and, (both laugh) and I'm the communicator of those ideas on the face. Yeah. So Richard is a brilliant writer, and he...The very first book that we ever wrote was for the retail industry called "Unlocking the Secrets of Retail Magic". It was a fable just like "Go for no". "Go for No" is our third book, actually. We wrote another one for the retail industry and what our process. ..We have a very kind of distinct process, which, as he does a very quick first draft, and then I go through and literally edit it and I move things. It's kind of what's called a Developmental edit in the book publishing world where you take big chunks and throw them out and X amount, which always breaks his heart, you delete things and move chunks. (Brian laugh).So, yeah, we we... The great thing, though, is that, I think, that early on his ego was much more affected by my changes. And now we both work so well together that he, he trusts and he trusts my judgment so much that we're both just working for the best possible product. So, there is no ego involved. You just deleted like two pages and that took me three days to write. Sorry, it's gone. Yeah, but we worked really well together. And the secret, Bryan, of our books, too, is and this is why our publishing company is called Success, in one hundred pages is so short. Because our, our goal is to actually have people consume books. We want books to be easily consumed. The short ,you know, so we're we're fans of shorter books that tackle kind of tighter subjects that don't try to capture everything and a particular genre, particular, you know, industry. Just focus on something really specific so that if somebody has a particular problem, they're looking to solve. That book do it.
Brian Kelly:
Fantastic. I can recount several times where I purchased a book. I'm all gung ho. And then it arrives and it comes in and it's like this thick. And it just I'm like, no. And I ended up sticking it in the shelf. And, you know, that, that book that was self-help just became a book of shelf.
Andrea Waltz:
Yes, yes. That happened to me the other day, actually. I was really excited about particular author. And the book came, and I was like, oh, gosh, this is, this is going to require me to be really excited about reading this, because it was a lot of pages and very, very little white space, lots of text.
Brian Kelly:
And then thank God for Audible. Technology, because I found that I can read, I can listen much better than my eyes. My eyes will get tired quick, and I get droopy. I start getting tired physically and then Audible. I discovered it long after I had come out. My mentor told me about like. What? What's that? And now that's every book on that Reachyourpeaklibrary.com, every one of those I listen to. And I love that because I can drop it in the car, you know, it's on my phone instead of listening to music. I know it's University on Wheels. You've heard so many people talk about that. And so you can listen to it in pieces, and it keeps your place for you. You don't have to worry about a bookmark slipping out or a dog you're coming undone or whatever. And it's just it's so convenient and wonderful. And for me, I retain the information better, so I can go with a longer book. But I still I like those concise ones, like you guys write that it gets to the point, takes care of the point and it's done. And you've got great value, as a result. Like, wow, that was fantastic. And I'm done. Where's the next one? You know. That's what I'm looking for. "Yes, love Audible" Thank you, Thomas. It's a start, an audible users group. I'm just kidding. There's plenty out there. So, you said you wrote a lot of books. What's, can you quantify, how many?
Andrea Waltz:
Ummm. Gosh. It's funny. I always say like six or seven because we wrote a book called "Fear Factory", which is also a fable about a guy who gets stuck in, in the place that manufactures and distributes fear to the general public. And he has to figure out how to escape the fear factory. Meanwhile, there's a company next door called Courage Crafter's, which he tries to sneak into to figure out which happens to be our company, and he tries to figure out how he can break out of the fear factory. And at the end, we always have kind of a supernatural twist. So, there's a, there's a little supernatural twist to the end. And really, it's just a it's a very simple fun book about what fear really is. Actually, we wrote a book called "Million Dollar a Year", which was a book for the network marketing industry based on lessons that we have learned while being on the MLM cruise for a couple of years. We basically gleaned lessons from all of these big top earners, very successful people in network marketing industry, and created a fable out of that as well. And I guess it was saying before we got on tonight, we ended up writing a two thousand page fiction series, which is a whole other hole, which is not on Audible until we actually have to get that on Audible, as well. And then we have started, because we've been helping people publish. We wrote a book called "Million Dollar Book Formula", which is actually kind of the formula that we have found is really successful for people to, who are interested in writing and publishing their own book. And we tried to make that. We wrote "Million dollar Book Formula" to kind of show people the behind the scenes about what it, how you can think about your book strategically before you publish i,t and how to kind of make the process not quite as hard, even though there there's a lot to having a book. So, we break down book length and title. And really it's all of our best advice for writing and publishing a book.
Brian Kelly:
I think that's phenomenal because all you tell me, how impactful was it for you and your business after, let's say, your first book went out?
Andrea Waltz:
Yeah, the book has been the complete door opening marketing tool, and even our first book, "Retail Magic". I was at a conference early on in our business, our business, we hadn't we literally had no clients, still. As I was telling you in the very beginning of the show, here they are, our marketing department was not all that professional. So, we did we did create this book. It was, it was a really good, very targeted specific book. So, I'm at this conference for the American Society of Training Development. I see this woman across the room. I've got a few of her books in my hands. I walk up to her, introduced myself. She's a vice president of human resources with J.C. Penney. I hand a copy of the book. She flips through it, and she's basically like, "Call me on Monday. This looks really interesting". That book got us in the door to that company, and we ended up working with them like 30 different times. So, books have opened so many. That was the first time that we had it that that really got us our first client, which got us all the rest of our clients. "Go for No" has obviously done the same thing multiple, multiple times.
And there is nothing better because a business card will only get you so far. People don't, they don't keep them. And if you have that book, and if it's if, it's relatively short again and consumed, people will tend to, in my view, they have this huge bookshelf. They've got the books that you and I talked about, which are too big. And people are like, I don't want to take that one, but I'm going on the airplane. So, I'll take this easy one if maybe it's not the big name author, but they think they should read because everybody's reading that person, and they consume your book, they're far more likely to then take action at the end when you have your call to action, which is, hey, now that you've read the book, maybe you might be interested in hiring me or this is, this is, this is how you can take the next step to learn what it is I have to share or teach or what have you. So, there is no doubt in my mind that the book has been the single greatest marketing tool that we have had. And we wouldn't be in business. There's absolutely no doubt our business really is based on books.
Brian Kelly:
Did you hear that, ladies and gentlemen, their book. And we can just talk about one, but is the single greatest marketing resource they have that they use. That is amazing and I'm really glad you said that. And I'm really glad that you're here tonight, because this is so important for folks to understand. I mean, I'm 90 percent done with my first book, and I will finish before the year's over, and I can't wait. And it's going to be called "Mind Body Business". Just for those you going to be watching on Amazon and other places. Through all the things I've learned over the years and experienced and how I have turned it into success, and that's what you want to do, is give people results. But there were so many great nuggets. They're so business card, you know, the comparison to a business card. And this is something I have a very close friend. He's actually the sponsor, his company, The Insider Secrets, where he you know, he and others, I've heard it from others as well. They would rather than give someone a business card, they would give them a copy of their book. And that is people are looking at that going, you know, you just the reaction is unbelievable. Like what's more, what's which one are they going to throw away? Right. Are they going to typically in a seminar or whatever, they're walking on the bag, they'll stick it in their bag. And a man that was pretty nice and they'll remember you even if they don't open the book. The other thing is the authority status that it gives you. Right. You're an instant authority. If they find out they kept talking to you, Andrea, they don't know you yet and just say, oh, yeah. And then in your case, I'm a coauthor of "Go for No". What? And now they revere you. You are a goddess among them, like instant authority status. And it's true. You know, every, anyone has a business card. Everyone and anyone can have one. And by the way, anyone and everyone can and should write a book. It just takes a lot more effort. And the thing is, is it's important to get that thing done. And I know that myself personally, and I'm glad to hear you say how it's opened so many doors. And I've heard this countless times, Andrea, and countless times. How many, I mean, people that want to become speakers and speak on stage until they write their book. They're struggling, they write their book. They're on everybody's stage. And I'm not saying it's going to be your golden ticket and you're going to get on anything and everything you ever wanted, but it will ease the pain of doing so greatly. What was the other thing you said? Oh, this OK, golden nugget. I don't know if everyone caught her say. And then you put your call to action at the end of the book. Oh, I did a back flip of joy virtually in my seat because "call to action". You have this book. It's in their hands. It's in their ears. You have their attention. They just enjoyed. If they got to the end, they loved it. Number one. Another at the end, you say, what is your next step to take with me? That's brilliant. That's genius. That's marketing. I mean, I don't know if other people got this, but write that down, put in a call to action either at the end of the book, maybe even in the intro, wherever it makes sense, as long as you've built rapport through your book and you've got them to know, like and trust and all that good stuff. It's, my goodness, you got me going here. And those were phenomenal, phenomenal nuggets. Yes. Oh, thank you, Thomas. "Congrats. And advance on your first of many books". Looks like champagne. I'm ready. Let's go. Right. Yes. CTA. That is right. Kind of the YMCA, but CTA. Fantastic. You got me. You got me going. You got me. This is a good thing. It's ...Goodness. So I think it was before we came on, we talked about your, in my respective, corporate world experience. And that yours ended at 20, the age of twenty four, and then you went back again. Now, that you've been, you've dipped your toes in the water twice on each side of the fence ,and now you're full bore entrepreneur. If you could, if you could bring it down and make it as concise as just one word. One word. How would you characterize your life today as an entrepreneur.
Andrea Waltz:
Hmm. I would say adventure. Yeah, it's, it's definitely an adventure because. Like I said, it's just, there is so much opportunity out there and from a "Go for no" perspective, it's all about figure. It's all about being willing to fail. And that means telling your story to as many people as you can, as fast as you can. It means taking those chances, taking the risks, not being... Well, you can be afraid to fall down and mess up and fall on your face. You can be afraid. You can have that fear, that fear is OK. You have to just do it in spite of that fear and just be just be OK with that and fall on your face and it will pay off. That is why there is. So that's why I find that it is it's an adventure.
Brian Kelly:
Yeah, it is, and that's one of the reasons why, because you never know what's on the other side, you don't know if it's going to be yes. You don't have to know. Can't stand. Maybe I want to know one way or another. But and that's where the pre framing, like Jeff Vigen properly pointed out, "Give me a yes or no". Yeah. Respectfully ask for that and just say and ask for their concurrence. Yeah, I will do that. It's, it's sales 101. And I love, I surround myself with the most the best of the best, including you, Andrea. Jeff big and helped to start his empire and work with them I think four or five years building the whole empire. And that is, it's amazing. And he's never stopped teaching. Jeff hasn't. He's just still crushing it. And I appreciate that guy. And yes. So I was going to ask you this question. I love to ask everyone, but I think you already answered it because I was going to ask you. You know what? I think it bears repeating and emphasizing and maybe, maybe you'll come up with a different answer, maybe the same. But the one of the most curious questions I always ask, I love to ask of every entrepreneur that comes on here that's successful because it can change over time. Marketing like what worked ten years ago, what worked five years ago, what were two years ago, may not work today. And that's, like you said, adventure, always changing. What, what works for your marketing? Is it still the book? Is it the number one? OK, I'll ask you this. How do you get a book out there in front of people's eyeballs that's not "Go for No". You know, when you do your next book. Yeah, you won't. You'll probably rest on the fact that these are the authors of "Go for No". Right. You got to do that. But what is your, what has been your most successful form of marketing and what will you do for your next book if you are the right one?
Andrea Waltz:
Yeah. So it has been from day one, and this is well... Let me just tell you what it is. And we were saying this before social media even existed. We were saying this in 2001 when we, when we got go for no back and we had five thousand sitting in the garage. Our philosophy has always been influence the influence or influence. So we could run around trying to get individual sales professionals and entrepreneurs to read "Go for no". But instead we said, how can we get this in the hands of the VP of sales? How can we get this in the hands of somebody who has a big team or an organization who would, who would read it and say and then come out and say, "You guys need to read this book". And remember, this is before social media. So, social media is great, but that's just a tool. Our fundamental philosophy was influence the influencer. And we have we probably have given away, I don't know, multi thousands of books, many, many thousands of "Go for no". We've given them away of them, hand them out just because that, that an especially when we're doing it to influential people who can. And you're the perfect example. Right. And you've read it. But had you not, this would be a great opportunity for me because you know a lot of people. So it's, it's interesting people who influence other people, that is basically the strategy.
Brian Kelly:
It's leveraging their network. That's beautiful. I love it. That's, that's powerful. I hope people are catching this. So, how do you get in touch with these influencers? How do you reach their, their existence? You know, their their armor get through past the corporate veil and say, how do you reach out to them? How do you get connected with them? Is it is there a process? Is it a long term strategy or do you just reach out and ask straight up without them knowing who you are? How do you do that?
Andrea Waltz:
Stalking, research. No, seriously. You know, I you can you can build relationships slowly. And that's, there's definitely a place for that. And I think that probably these days with social media, you have to be, You have to finesse things a little bit more. In the early days, when books were a little bit 20 years ago, when they were a little bit more special than maybe they are today. And when it was harder to get in touch with people, I mean, we would just send, we would literally track somebody's address down and, you know, send them a book with a note. Like I've sent many books to and never heard from them. But like I've sent book to Mark Zuckerberg and different people like that. Right. Just finding their address and sending them a book. So, that's how we've done it.
Brian Kelly:
And isn't it, I mean, is that more impactful to send them a physical book than like an audible? Here's a free listen on Audible and MP3 or here is here's an e-book on a thumb drive. I mean, have you noticed a difference or have you just done the physical book and not.
Andrea Waltz:
Just done physical. Yeah. Where we come from and I don't know if you know the name Dan Kennedy from Marketing Guy, so we are Dan Kennedy fans. And he's all about direct mail and direct marketing. And and that's how we built our business, is we did a lot of direct mail. Now, of course, it was harder to get people work. I mean, our first email address was an AOL email account. So, this goes back. Terrifying times, right? Terrifying. And yet, I think sending physical mail, especially today, because people aren't used to getting that. And you don't want somebody to jump through hoops. You want somebody to go like, oh, cool, interesting envelope. Let me open this up and see what the people will open that stuff up. There is no email that you can send to you that special. It doesn't matter what you do, you would color it green. It doesn't, it's not special. So, big fan of direct mail. Yes, it costs money. And if you're strategic of who you are trying to influence, you don't have to send it out to ten thousand people, pick a few targeted people and just and, and have a long term attitude. That's the other thing that we had with "Go for no". There was a time when we said, "Oh, we're going to sell a million copies by X date". And it came and went. We didn't sell a million copies. And we said, you know what, don't worry about the date. Let's sell a million copies eventually. So let's just focus on that, however long it takes. So you have to stay persistent.
Brian Kelly:
Real quick, what do you say to the budding author that is, has dreams of writing that book and making a living off of book sales by itself?
Andrea Waltz:
Book making a living off book sales is tough, but you can do it. You can do it. I would say you better know your audience and be and be super clear what the mission and message is. It cannot be, general.
Brian Kelly:
And then once you're done writing the book, does it stop there, does it? I mean, now you're just done, OK, everyone can buy it or do you need to go out and pound the pavement and market the bejesus out of it.
Andrea Waltz:
And the real work begins. It is an infant, but you can't abandon, for 18 years where our book is 20 years old now. It's still living at home with us and we still have to feed it.
Brian Kelly:
Thomas is having fun. "Andrea, do want my address to send me your books. Fear factory. Sounds remarkable". Yes, it does. I'm like, listen in on that. And Michael Bump says, "I'm a big fan, but then you know that already". So apparently that gentleman is. Thank you for coming on for now.
So, I can't believe it. This happens way too fast, but we are at the end of our hour. Good thing is we're not in an actual studio where I have to actually shut off the lights and leave right at that moment. But there is one last question I wanted to ask of you, Andrea. It's something I ask every successful entrepreneur, which means everyone that's ever been on my show. At the end. And I've found it to be incredibly powerful and also very interesting in the, in the responses. It's just been. It's interesting, it's kind of a personal question and it's a very powerful question at the same time. And the thing is, as you may know, the answer instantly or it may take you 10, 15, 30 seconds to come up with the answer. That's happened, to. Anyway is fine. But before we do that, I did promise everyone that stayed on with us live to the end. I hope you're still there, Thomas, that you can win five nights at a five-star luxury resort. Compliments of the Big Insider Secrets up there. You see them on the upper right hand corner. If you're watching Live on The MIND BODY BUSINESS Show, we're live everywhere. You cannot miss us to do this. You do now have my express permission and Andreas to pull out that smartphone of yours and pull up your texting app. And the reason is because of what you see on your screen right now. What you want to do is in the spot where you would type in the name of the person you are going to text. You simply type in this phone number. It is three one four six six five one seven six seven. Go ahead and do that. And then in the message area where you would type in your message, maybe an emoji, no emojis, just type in the word PEAK, followed by a hyphen or a dash, if you prefer. And the word vacation, altogether, no spaces. So, phone number again is three one four six six five one seven, six, seven and type the message PEAK-VACATION and then follow the instructions. There are several steps involved. You need to see it to the end. Finish the race, as we like to say, and then you will be entered to win from our random drawing. And again, this is been this has been brought to us by the BigInsiderSecrets.com, Jason Nestande Company. And I hope you win. And there's more than one of you on watching, so, yes, I hope you all win. I wish everyone could win every week, but that is not how the game works. All right. So, Andrea, a little build up moment about this question coming up. And. Here's the thing. There, every every past guest has been asked this question, and the really interesting thing is, is that there is no such thing as a wrong answer. It's possible you cannot answer it incorrectly. And it's just the opposite, actually. It's the only correct answer is yours. That's the personal part of it, so it's not a big deal, it's just it's very personal to each and every individual. And I found it very interesting that how wide and diverse the answers have come back. And again, no matter how long it takes you to come up with, the answer is fine. It could be instant. It could take seconds. I'm not paying for the airtime. So we're good. There. With that. Are you ready for that question? Andrea.
Andrea Waltz:
I can't wait.
Brian Kelly:
I love it. OK, here we go. Andrea Waltz, how do you define Success.
Andrea Waltz:
I define success as waking up every day and loving what you do. And having the courage and freedom to do that what you love.
Brian Kelly:
And the little dramatic pause everyone loves. Yes, thank you so much. I find oftentimes they will start and then they'll have a lot more to say after giving you time in case that happened. It's just been so unbelievably cool. And look, that was the right answer. It was yours, you know, to wake up. And I loved it. The courage. I think that was the key word. You already talked about fear. And in your book, right. Your book or you talk about Fear Factory and Courage Crafter's, that's so awesome. I love that name for your company. And courage is key in success. And so your answer is correct. And so we're the one hundred and six or five or however many that preceded you. They all define success as you see it right now in your life today, back 20, 30 years ago. I'll bet the answer would have been completely different. It would have been for me, too. And so it's there's always this moving target of a definition that each of us have. That's why it's so remarkable. And so in the light of writing books, I'm just going to tell you a secret. And it's just between you and me, Andrea, nobody else can. And this is I have so many of these now. I'm going to compile all of them into a collaborative book, and it's going to be called How Do You Define Success? I already have the dotcom case and I was out there trying to get it. So at some point I'll be asking you for your permission to include yours in there, and you'll get to see your quote in own words just to make sure you're not misquoted. And it's phenomenal. It's going to be prominent because all of these people I just found it so intriguing that everyone had a different answer. No to people yet, Andrea. No two people have answer at the same exact way. Over one hundred. It's unbelievable, it's awesome, it's so cool, it's a great question and the great answer, better answer, man, was phenomenal. So, what I like to do is give you one last hurrah, one last word. If you were to give someone a piece of advice there and they're thinking of either starting a business or they're in one, they're struggling, what would be the biggest piece of advice you can give anyone in either of those cases?
You know, I love the quote. I don't know who said it, but I think there's something like that." Life is not a dress rehearsal". And so this is like depending on your religious beliefs, pretty much the one one time that we have are coming around here. And so life is so precious. Don't waste on doing anything that you hate. Will you just be willing to fail? In fact, I wrote this down in case sometimes I could ask for quotes. This is one of my favorites, actually. You can fail at what you don't want, so you might as well take a chance on doing what you love. Don't fail at what you don't want. That that's that is my advice.
Brian Kelly:
Fantastic. And for those of you that were taking notes, I'm running this show and you can see I got writer's cramp. I filled the page, I ran out of room. I had to fill in the margins. That's because in real world. Andrea Waltz. You brought major value. You brought a great amount of experience of. Folks. This is free. I hope you wrote notes. I hope you took them down. And I hope you act on those notes. I hope you, now, if you haven't done. Not just seriously consider, but execute on the idea of writing that book and getting it done. And I don't know. Andrea, are you open to have people connect with you, if they have questions. You have maybe, you have a training program on your book and what's the best way for folks to get in touch with you and have that conversation?
Andrea Waltz:
Probably just message me and go through. Go for now. OK, so goforno.com. Yeah, I'd go for no do.com. Yeah, we're well branded so you can go for no in and not find me.
Brian Kelly:
It's so true. I was testing that earlier today. It's just phenomenal. Andrea Waltz. I cannot thank you enough for coming on and sharing your wisdom. Tell your husband we appreciate him as well and the talent that you to bring to the table together is obvious. I mean the results show it. That's the bottom line. It's all about the results. So thank you again for spending your very valuable time with not only myself, but our audience and those that will not only see this live, but those that are going to listen to it on podcasts. Many moons after this is over, and it's timeless information. What Andrea has given you for tips on success, I have heard my entire life. I mean, books are always and have always been one of the most powerful marketing tools you could ever have and possess. So, one would now be the right time to write that book you've been thinking about. Yes. Yes. And we got some final comments. Let's see. "Great show". Thank you, Mr. Fagan. I just clicked on the first one I saw. Thank you. Thank you. And yes, thank you to your husband, Richard.
Andrea Waltz:
You guys are so nice. Thanks.
Brian Kelly:
Yeah. And and thank you for your time personally. And that's it. Our show is now a wrap. On behalf of the amazing, the wonderful Andrea Waltz. I am Brian Kelly, your host of The MIND BODY BUSINESS Show. We will be back again next week with another phenomenal guest. I don't know if they can top this one, but we will be back and until then, be blessed. So long for now. Bye-bye.
Thank you for tuning in to the MindBodyBusiness show podcast at www.TheMINDBODYBUSINESSShow.com
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your eJwVjt9vgjAcxP8V833YE4IS6DYSs-hcpkvEZMzsxwupbYGO0rK2gmj831ce73Kfu7sCqRip85oNkIRojqI49IAoaZm0uR1aBgmk4AGXxmJJWM4pJI_3EYrQDHlQcCZoLnEz5goumIvWPdalgeQKJy2cXVnbmiQI-r73S6VKwXDLjU9UE1DNOxZ0YTCiJpi_739fPzZpnnbLL2Quu3D6Mzse481fVcUPb_b8hIVdNIxyfGfUSRO2oKqXQmF6cFMeWG7F-ORZtcNEFZPdNl2v9uvv1SHbpi9ZNl1Kqhn-dDUXv2kjhxRKN9g6ZpS32z8lxFrI:1kBUzd:Atj8MKrTUCqaHkXPPa5cjoGR0mM files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including share transcripts, automated subtitles, powerful integrations and APIs, advanced search, and easily transcribe your Zoom meetings. Try Sonix for free today.
Andrea Waltz
Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. Through speaking and online training and coaching course, Andrea teaches people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, no. Today, "Go for No" has become a well-known methodology in the world of selling and is widely recognized as the singular best program of its kind. The book, Go for No! Reached #1 on Amazon’s “Selling” list in 2010 and has remained in the top 50 of ‘Sales’ books for the last 10 years.
Connect with Andrea Waltz:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including world-class support, automatic transcription software, automated subtitles, collaboration tools, and easily transcribe your Zoom meetings. Try Sonix for free today.