Special Guest Expert - Andrew Honigsfeld
Special Guest Expert - Andrew Honigsfeld: Video automatically transcribed by Sonix
Special Guest Expert - Andrew Honigsfeld: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator:
Welcome to The MIND BODY BUSINESS Show. The 3 keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hey, hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Hey, I'm Brian Kelly, your host, and founder of Reach Your Peak, and we have an amazing show for you tonight. I cannot wait for you to meet this amazin, young man, and we're going to get into it here really, really soon. First, before we get moving, just for those of you that may not be familiar, The MIND BODY BUSINESS Show - what does that all about? Well, over the course of my life, I have met many, many very successful entrepreneurs and businessmen, and getting to know them at a deeper level, I realized that there were patterns that kept surfacing. These patterns were repeatable from successful person to successful person, businessmen, business women. And I realized there's something to this. There are really three primary pieces and you probably guess what those are by now. It's mind. (Brian holds up 1 finger) And that is the mindset. It's how do you create an unstoppable what I call 'champion mindset'? Not only from the conscious level, but from the sub conscious level using advanced tools and techniques like that of Neuro-Linguistic Programming or NLP for short, which is a proven science for success. It's an amazing science and we are not going to go into that right now, but definitely take notes during the show. Get out a pen and paper and start taking notes because you'll be blown away, especially what our guest expert has to say tonight. And then there's body. Body - what does that mean? Well, one of the things you want to do is first get your mindset correct, and then you also want to put your body in a state of peak performance. And what I mean by that is - feed yourself nutritious food, give it the fuel it needs, that it was designed to consume, and then marry that with exercise on a regular basis. It's interesting that I've recently read that about 50 % of all diseases can be directly attributed to lack of exercise. Amazing, amazing. So, exercise! So, the mind and the body - The beautiful thing is, the mind and body are a team. And what I like to always say is, the mind and body are Your team. When the team is playing together, when they are all working at the same level, then it's a healthy team. If any 1 member of the team is slacking, is not operating at peak level, then the team as the whole suffers. And that includes business - the third item, the third pillar of success. What is business? That includes sales, marketing, team building, systematizing, which we're going to talk about tonight. I'm really excited about this. That is what our expert guest is going to be talking about, that is his field and the business part it -- so, really you want to lay the foundation, I call it, with mind and body. Because let's face it, you can put all the time and effort, money, resources in your business, but if your mind and body are not at the optimal level of health and operating at a level of performance, then your business will suffer because again, all 3 are a team. It's like a tripod. Think about a tripod holding a camera, and you have three legs. What happens if you were to knock 1 of those legs away? Well, the whole thing comes tumbling down, doesn't it? And the same holds true with this tripod called The Mind Body Business. That's what that's all about. And remember -- it reminds me of quite some time ago. Many years ago actually, I had another mentor of mine. He actually flew me out back East - I'm from the West Coast - he flew me out, had me picked up in a limo, put me up in a hotel, and I met in his office for 2 days. He had one of the massive corner offices with all of the glitz and glamour, and I just remember this 1 moment, through that whole 2 days, this one moment stood out. And he was talking to me, I'm sitting on his couch. Yes, a couch in his office, and he's looking at me and he goes, "Brian, if people only did this one thing, if they just did this 1 thing, they would all be rich. They would all be rich!" I'm leaning in saying, "Okay, I'm listening. What is it?" And so he turned around and he walked directly behind him to a cabinet that was floor to ceiling, double door cabinet, big wooden cabinet. And he walked back there and as he's walking, he grabs the handles, both them, looks back at me and opens it up wide. (Brian uses hand gestrures to recreate the actions of his mentor) And all I could see inside was basically similar to what you see behind me right now (Brian points to the shelf behind him) - is shelf, after shelf, after shelf of books. There were business books, marketing, sales, team building, there were personal development, fitness books, everything was in there. And the interesting thing was my reaction to that. It was, "I don't believe you. I don't believe that that is a key to success." Are you kidding me? I can get books anywhere. There's no skin in the game. It costs $8, $10, $20, it doesn't matter, I can go to the library and read it for free. So, how could that be a key to success? So, I actually ignored him, which was a mistake. Thankfully, many years later, I met another gentleman who became another mentor of mine. I worked with him on a regular basis and he basically said the same thing. He used the word 'success' more than 'rich'. And he said, "if you just read, you're going to be much more successful than you are now," and I said, "my goodness, I've heard this before, somewhere." And then the cool thing with this though is, not only did he tell me about it, but he led by example because everywhere I saw him, he had his headphones on listening to books. (Brian puts his hands to his ears as if he wsa wearing headphones) I thought, "Wow. I didn't even know he could do that. Let me check that out." So, I discovered, by asking him, this thing called Audible, and now I can listen to books and I found, "my gosh, I can -- I love listening to books more, far more than reading them with my eyeballs". And so, I began reading by listening and I began doing so voraciously and discovered that in all this time I've been spending in this one area, I spent a lot of time in this one location, where I don't get anything done - and that is my car. I'm thinking, "my gosh, instead of listening to music, I could listen to books." And because I started doing that, and have done that for some time now, I've completed many books and became very well read as a result. And the beautiful thing is - what I want to do is share with you a resource. It's for you that I put together. We're going to segway over into a little segment I call, appropriately, bookmarks.
Narrator:
(Bookmarks animation showing) Bookmarks: born to read. Bookmarks - ready, steady, read! Bookmarks! Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yeas, ReachYourPeakLibrary.com, and by the way for those of you watching live, even if you're listening live, or recorded, take notes. Stay with us. You do not want to miss our guest expert coming on very, very soon. ReachYourPeakLibrary.com, go ahead and write that down. What that is is a website that I put together really for you, entrepreneurs and business owners. And what it is is a collection of the books I have read over time that have made an impact on me. Not just any book I've read. In fact, not every book I've read is on this list, far, far from it. So, only those that actually had an impact on me are in this website and you'll notice if you click any of those buttons when you go to it, it goes straight to not Audible, but what's the other one - Amazon, I believe! Or Kindle, depends on the button you click. So, this is not for me to make money; it's for me to help you so that you have a vetted list of books. Now, does that mean they'll have the same impact or even a positive impact on you like they did me? I can't guarantee that. But at least you have a list that someone that did, that if you haven't started reading or if you haven't read all the books in this list, you can pick one out and give it a go and have more likelihood and probability that it will do something good for you. And what I want to do is jump over to something. So, one of the things you can do on Audible, I found, was as you're listening to it, you can literally tap a little icon on your screen of your phone, your tablet, whatever you're listening on, and it will instantly store a bookmark, an electronic digital bookmark of that very location, and you can then later go back and play it back directly. I thought, "this is phenomenal!" Now if I want to reread a book, I don't need to reread the entire book. I can just go to each of my bookmarks and be done because those are the highlights. And so, I started doing that and then I realized, "Oh, I can play these back over the Internet." And so that's what I've done with what we're gonna do tonight. We're going to play back a 1 minute snippet from a very, very powerful, very popular book called 'Think and Grow Rich'. Just enjoy this, listen, take some notes. It's1 minute in length and it's all in the arena of mindset. So, The MIND BODY BUSINESS - we're talking about mind, and we're going to segway into business later in the discussion with our special guest expert. So, go ahead, give a listen, take some notes, and then we'll bring on our guests. Here we go.
Napoleon Hill:
Any idea, plan or purpose may be placed in the mind through repetition of thought. This is why you were asked to write out a statement of your major purpose or definite chief aim. Commit it to memory and repeated it in audible words day after day until these vibrations of sound have reached your subconscious mind. We are what we are because of the vibrations of thought, which we pick up and register through the stimuli of our daily environment. Resolve to throw off the influences of any unfortunate environment and to build your own life to order. Taking inventory of mental assets and liabilities, you will discover that your greatest weakness is lack of self-confidence. This handicap can be surmounted and timidity translated into courage through the aid of the principle of auto-suggestion. The application of this principle may be made through a simple arrangement of positive thought impulses stated in writing, memorized, and repeated until they become a part of the working equipment of the subconscious faculty of your mind.
Brian Kelly:
There you go. "The subconscious faculty of your mind," and that's a beautiful thing because one of the biggest hurdles I have seen in my walk of entrepreneurship - that those who are not yet successful, the biggest hurdles I've seen that they've had is one of confidence or lack thereof. And here you have the very means and method to create that confidence. And it's really simple to do. I recommend you pick up this book if you haven't read it already. If you have read it already, then pick it up again and go over this chapter and listen or read it, and really sit down and write out that statement that you can -y you don't necessarily have to memorize this because I myself read one. And you read it every day, every morning, and it becomes part of you. You can literally speak your success into existence. I know, for some of you that sounds like, "woah, Brian, you're getting a little off with the woo-woo here" It's actually true. It's amazing. I'm one of those guys that was like that. Woo-woo, get away from me! I'm no longer that way because it works. It's phenomenal. It's simple. And guess how much it costs! 0! Everybody can do this! So, there's no excuse for not doing it now. We are now going to bring on our wonderful guests the expert. His name is Andrew Honigsfeld and I cannot wait for you to meet him, so let's do that right now, let's bring on over our guest expert spotlight.
Narrator:
(Animation showing on screen; words popping up on the screen) It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league, qualified.
Brian Kelly:
And there he is, ladies and gentlemen! (Brian pointing to Ansdrew on the screen to his left) It is Andrew himself. And before I bring him on and before I start blabbing, which I know he's blabbed a lot already, I really want to quickly introduce you to him. Andrew Honigsfeld is the CEO and co-founder of Millea and Honigsfeld Coaching. He works with clients to help them execute on their goals and find more freedom in their life. I like that. Andrew believes that everyone should live a life that they love. I think -- I just got to stop there for a second. This is a gentlemen's bio. The bio that people normally put up on their websites, and actually this is the same one it's on his website, and normally they talk about their experience, their accolades, their achievements; He's talking about his mission, his purpose. This is powerful right away. This is something you should be taking note of. In your bio, consider talking about what you believe in, your mission and purpose. This is phenomenal. I'll continue. Nothing is more upsetting to him than watching people not get what they want because of simple actions that are keeping them from their life's dreams. The emphasis in business stems from the amount of time that people spend working every day and the desire for people to be happy during that time. oI love that. Before I bring Andrew on, real quick, for those you watching live, don't forget, we are giving away another 5-day or 5-night vacation stay at a 5-star luxury resort in Mexico, compliments of my good buddy, Jason Nast and his partner Rhonda, at PowerTexting.com. You need to stay on till the end, that's where we'll reveal how you can enter to win that amazing, amazing vacation. So, now finally, Andrew, my pal, welcome to the show! So great to see you! I mean, we just went over the bio you wrote about yourself; If you wouldn't mind, if we could dig a little bit deeper and maybe go into something like -- well, when you get up in the morning, what drives you to actually get out of that bed? What gets you excited to move forward each and every day? And what are you doing these days? What are you up to lately?
Andrew Honigsfeld:
First, thanks for having me. I'm super excited to be here. This show perfectly embodies how I live my life, and what I see it's the mind, the body, and then you can have the business, so it all works together. Couldn't agree more. So, what am i up to these days? Currently we're working on setting up our structures and our business and ultimately we're looking to take what we're doing and coaching, and move it into more of a speaker platform as well, so that we can really impact more people on a larger scale than what we're doing right now.
Brian Kelly:
Phenomenal! If you don't mind, real quickly, briefly introduce what it is you and your partner do?
Andrew Honigsfeld:
Yeah. Cool. So, we are coaches and we specifically work on the team building process. Not just the team building, but also - what do you do when you have the team? The way that we see it is: you don't have to work so hard to make your money. There's the part time -- there's a point in time in your life when you have to be working on your own, for yourself, to get your business up and running. And then after that point, a really solid team will take care of you and you could actually experience having it all. Both time in your life for your family, your friends, whatever it is that makes you happy, and time to be running your business and not have your business run you absolutely.
Brian Kelly:
I absolutely love that because I have embarked on doing just that. As you aware, Andrew, we have a connection outside of this show, and it has been a liberating God-send. And so, for the service you guys provide, I can't wait to shout you guys from the rooftops because what you guys are doing are bringing people systems that they so desperately need. And many people don't even realize they need it to begin with. And so, it's an amazing thing. And I love the fact that you guys are doing this. And it's obvious you're doing it from your heart. Just based on your bio, that you put up on the site, the mission and purpose, and getting to know you a little bit, I can tell that that's how you operate. So, you're the kind of people time and time again that come on this show. Integrity based, full of character, and are there to serve and help others, so that's why I appreciate people like you so much, Andrew, for coming on and sharing your wisdom and your value with everyone. And we were talking, or I was talking, earlier about the books and the importance of reading, and how it really has profoundly changed my life. So, I'm curious, and I like to find out from other successful entrepreneurs like yourself, what business related book would you say has inspired you the most / or maybe you have a couple of them?
Andrew Honigsfeld:
Yes. First of all, your mentors, I think were right on point. I am on track to read just over a book a month right now, and next year I'm looking to double that at least. So, yeah, reading is really the key to success, and I've found a lot of the tools I use in my life come from the books I've read. I'd probably say the number 1 book that gave me inspiration was 'The E-Myth'. With what we do, we really are interested in people understanding and getting that point in their life when it no longer has to be about themselves. 'The E-Myth' speaks to that going from infancy to adolescence. And it also talks about then -- once you're there, a bad hire or somebody that doesn't quite fit your company culture, can possibly stagnate and even worse, shrink your business and shut it down altogether. So, for us that's really -- we're about not making that hire and actually having great people that work with you. So that's definitely the number 1. And then some notable mentions: 'Think and Grow Rich', which you read a section from earlier. It's basically the foundation with which you need to do everything if your mindset is not working mind, body, business. It's going to impact you. I also used to be completely anti woo-woo. So, it really says something that that's one of the books up there. And then last 2 are '4 Hour Work Week' and a book called 'Who: The A Method for Hiring', which I will kind of get into a little bit more later.
Brian Kelly:
Good list. What was the last one again?
Andrew Honigsfeld:
It's called 'Who: The A Method for Hiring'.
Brian Kelly:
Yes, got it. That's on my list. It's on my list as well. I was ducking away writing notes, so I wasn't near the speaker. I was like, "what'd he say, what'd he say?" 'Think and Grow Rich', yeah. That's like the cornerstone of what has become the personal development that's come of late. A lot of it stemmed from that as the core - 'Think and Grow Rich'. Many have model it successfully. So it's a very powerful book. 'The E-Myth'! I love that because I've done presentations from stage where that is good, I don't know, close to an hour of one of the segments, talking about going from infancy to adolescence, and then beyond that to go into maturity. And for most entrepreneurs, especially solo-preneurs, you just want to go 1 step, you've got to get there, and grow 1 step at a time. So you go from infancy to adolescence, which basically means get help and then learn how to manage, and then then get into maturity later where you are now a manager of managers, and they're doing the day to day and you're building the business working on it instead of in it. So I love that you have those as your reference. And 'Who', yeah. That's right down -- so yeah, a bad hire. I mean, those can be costly and I know you know this, and that's why your service is so phenomenal because you will help people to avoid those bad hires by using proven methods and strategies. So, this is going to be an exciting show, we're just getting started. Ladies and gentlemen, thank you for showing up. Show us some likes and loves as you see it flashing up and down on the screen. If you're watching this live or recorded, comment, give us some comments! I'll be monitoring those, we'll see if there's anyone out there that wishes to ask Andrew a question or make a comment. Time permitting, we'll give you a shout out on the air. Fantastic. So, Andrew, you went down this path of forming this business - it's a very unique business, - what actually and what was the thing that ignited the spark in you to start that business and which ultimately -- that was a significant change in your life, was it not?
Andrew Honigsfeld:
Yeah, no, absolutely. I'm probably one of the few people who will say this, I was really lucky I had a job that I just hated. And that really made a difference. Knowing I had to wake up every morning and go to a job that didn't fulfill me didn't allow me to provide what I wanted to provide in the world. It really made me question, like, "What am I doing? And there's got to be a better way than spending 30 years here just to 'earn a living.'" Right? And then also it was something that I saw as a need in the world. I have a family background of entrepreneurs and I've seen the difference it makes when my parents have had somebody that works great with them, and when they've had somebody that didn't quite work out at all, and the difference it made for their business, their success, their peace of mind. But lastly and really, by far and away the most honest answer here is my business partner literally dragged me out of my business and out of the company I was working for and was like, "you need to do this." And "what do we have to do to have you do this full time?" And so, really if it wasn't for having a supportive partner, I don't know that I would be here talking to you right now. So, those are kind of my reasons. That's what started it.
Brian Kelly:
Wow, that's powerful and I'll bet your business partner is also grateful because he has an amazing business partner of his own in you. And luckily for him, you were an action taker. You decided, "I'm going to make that leap," and that is not for the faint of heart for most people.
Andrew Honigsfeld:
No. (agreeing)
Brian Kelly:
To take something that is -- you're getting -- you know every two weeks, every week, whatever it is, every month, you're getting a paycheck. It's a certainty unless you really mess up and you get fired or the business messes up and they go under. Typically neither happens that rapidly, but it does happen. But the thing is, your certainty level is much higher as an employee. That you're going to get a certain amount of money on a certain period all the time until one of those events happens; When you're an entrepreneur, there's no certainty ever and you're just, you're out there. And so, that's a huge, huge leap. And God bless you for making that leap because that takes a lot of -- that takes a lot of, I can't, I can't think of the word, I was going to think of hookspa or whatever, it's a Greek work or something - a lot of -- it takes a lot of confidence, it takes a lot to do that. I mean, you are very brave to do that and I'm sure you're thanking your lucky stars now that you made that decision.
Andrew Honigsfeld:
Each and every day.
Brian Kelly:
Yeah, yeah. So that's amazing. So, for those you watching, do this responsibly if you have commitments. I've seen people from stage, Andrew, and this is kind of sad in my opinion. I've seen people on stage with roomful of 500 plus people telling everyone in the audience, "if you have a job, quit right now." And I'm like, "wait a minute, you don't know their situation, they might be -- they might have a significant other that is also depending upon them, that's not working. They might have children that are going to need to go to school and have clothes." It was the most unresponsible thing I've ever heard from stage, and I've heard it several times. I think if they qualify it by saying, "But if you have these things -- if you're a single person and you're only relying on yourself and you're okay with taking that risk, hey, I'm all for it." But another thing, what I would tell people is, "keep your job to help fund your dream and do it on the side. It'll take longer, it's just a fact. But as long as you stick with it, if you have that drive, you've got a passion, you'll get it done, you'll get it done. Trust me." So, fantastic! It's phenomenal. So, you're one of the leapers, as we call it.
Andrew Honigsfeld:
Well, just to speak to that, actually, I was really lucky. I was 24 when I started my business. My responsibility were myself and at that, just barely. So, making the decision to leave, I knew, I was like, "worst case scenario: I fail here. Well, I still have 2 more years under my parent's health insurance. Really, it could work for me if it all goes South. If it still works..." and 2 and a half years later I'm still here, so it didn't, which I'm grateful for.
Brian Kelly:
That's fantastic. So, you did it intelligently and knew the odds, you knew what was in front of you, you knew you had a backup. So, good. Good on you. I applaud that. So, now that you've ventured out and you've been at it for some time now, and you're successful, - to become a successful entrepreneur, it requires various skill sets. It takes different talents that sometimes we personally may not have in addition to those that we need to have. I'm being very general because I don't want to give away any suggestions because I want to ask you the question. Andrew, what do you feel, in your personal opinion, what are the top 3 skills that are needed to be successful as an entrepreneur?
Andrew Honigsfeld:
Yeah, so, I actually, I think it's going to be really - mentality, right? The first 1 I would say is grit. If you don't have grit, you're just not going to make it. (Brian laughs) It's inevitable that you will run into speed bumps and roadblocks along the way. Even with a coach, as much as I'd like to say I could prevent that entirely, I can't do that responsibly. So, just know that that's going to come up and you need to be able to say, "doesn't matter what happens, I'm doing this. I can make it through anything." The second thing is passion. If what you do doesn't wake you up in the morning, if it doesn't get you out of bed in the morning, then you're not even going to have to get to the grit. You'll wipe yourself out before the first speed bump, a roadblock can happen. And then - blessing is courage. Obviously doing so responsibly is what we just talked about, but you have to have the courage to burn the boats behind you and commit to being an entrepreneur. Don't -- as long as you have it that you could be an entrepreneur, or...? - You're not going to be an entrepreneur. It has to be something that really drives you and obviously do so responsibly. If you have family, if you have people that are dependent on you, don't just quit your day job and start. It takes a while before you start seeing that paycheck come in. So, make sure you're responsible, but also know that you have to be able to say, "when that moment hits, when I'm at the point where I can leave, I'm going to and I'm not turning back." Those are really the 3 things that I think if you don't have that as a business owner, you're not going to be successful. (Andrew shakes his head)
Brian Kelly:
The good news is that you can develop those.
Andrew Honigsfeld:
Absolutely.
Brian Kelly:
Especially, we've been talking about it already. For those of you that didn't catch that, but 'Think and Grow Rich': That passage from there, (Andrew nods) that will help you develop the grit and the courage. Now the passion, that's also in 'Think and Grow Rick' in a certain way, where when - you called that passion - I like to refer to finding your 'why'. Why do you get up? It's a similar concept. And I actually mentor apprentices on this very topic. I just did last night with one of my 2 apprentices that I'm working with, and just was talking to her and saying, "it's really important that you have a solid 'why'. And what does that mean? It means - what is the reason... What is a reason that you would go to any length to never ever, ever give up on what you're working on?" I mean it needs to be solid and it needs to be something outside of yourself. And what that means is, if you say my 'why' is "I want to make a lot of money." Well, that's really for you. Or "I want to have a large house," or "I want to have cars," or "I want to have prestige." Well, take it to the next level and maybe there's something or someone outside of you, maybe a charitable organization that you really, really rock solid with and you would go to the mat for them. Or maybe it's a significant other. I know for me, personally, I've gone through the exercise - there's an exercise to do this by the way, - and each time my 'why' was my wife. Every single time. And it didn't surprise me in the least. That's why I get up. That's why I smile, that's why I drive. That's why I'm hungry. That's why I do everything. And so, that one is also learnable. All you have to do is determine what that 'why' is and the passion will never die. I mean, you will have your down days, won'y you Andrew?
Andrew Honigsfeld:
Absolutely.
Brian Kelly:
They still happen. But the passion and the 'why' is still there to catch you as that safety net. And it's like a net where it bows down and then it bounces you back up.
Andrew Honigsfeld:
Right.
Brian Kelly:
I just thought of that, what a metaphor. That's pretty cool, I'm going to trademark that. (Brian laughs)
Andrew Honigsfeld:
Safety trampoline, shoots you higher too.
Brian Kelly:
Absolutely. So yeah. Excellent, excellent. 3 skills. Now you guys, what you and your partner do is all about, well, it's partly about helping people build solid organizations by scaling up, bringing in quality hires. And so, how do you, yourself, you and your partner, how do you guys find people to bring into your organization, to work with you guys, to -- people that really, truly care about your organization, and the way you guys go about your business? Because you have a great, a powerful mission statement, which is your bio. What is it you guys do to really solidify that organization you guys have?
Andrew Honigsfeld:
This goes back to the book "Who: The A Method for Hiring', they really, pretty well break it down. I'm going to do that for you right now so it's not just "go read the book. Good luck." (Brian laughs) But the first thing is, you have to know who you want in your business. What I mean by that is, both what you want them to do and who you would need them to be. Examples would be for the 'what you want them to do': A lot of business owners, they look to hire somebody and as an example I'll use, they say, "I want somebody to sweep my floors." Okay, well, that's probably not actually what you want. What you're really looking for is somebody to keep the office clean and to make it more narrow so that it's very obvious, as you want them to keep the office clean every Friday. When you create that as 'what you're looking for' versus "sweep the floors," you're able to get somebody who can actually intelligently apply to your job saying, "I can keep an office clean. And as it turns out, my Fridays are open." So they can honestly say that they can do the job. And then as a way of being is, I'll use my business partner and I's as an example, there's a reason why I'm here and he's not. Only 1 of us wants to be here right now. He's much more -- would like to be on the phone. I joke, he's the sales, I'm the marketing. He's he's all about actionable, and he really loves coaching. He will get in the weeds. He is about that and I'm about actually the face time with people. It's just different 'why's that drive us really. I'm really into being here and talking to people about what we do and making a difference out in public like this. That's the first step. Right? What you want them to do and who you need them to be. The second step is going to be in the interview process. Again, this is in the book. I really recommend that you read it if you're looking at hiring anybody because it just makes a huge difference. The second part is the interview process. Most employers will agree that they would like their employees to be responsible. Generally agreed upon, most people don't fight me on that. And the thing is, when you're in the interview, if you're sitting across from them or on the phone, whichever you're choosing to do, if you ask the interviewee, "Are you responsible?" They're going to say "yes." They would have to be really irresponsible to say "no" to that question. (Brian laughs) So, that's not the right way to ask that question. What you would want to say is something to the effect of, "when I talked to your last manager, on a scale of 1 to 10, how responsible would they say you are?" 2 reasons. 1 is the NLP that was mentioned earlier. By saying the word 'when', they know that it is in fact a fact that you will be talking to the last manager, so lying will not get them out of this one. And then also on the scale of 1 to 10, for for myself, responsible might be, "I'm looking for somebody that hits right about 5/6, but for somebody else, their responsible might be 8/9. So, it's important to know where do you want them to be on the scale because that then allows you to listen for the answer you need. So, if somebody says 4 and you want 8/9, you already know right then and there, this person is not a good fit for you. This person says 8/9 and that's what you're looking for, great. Now you know, "I'm going to call your manager and double check that this is what you get. And this person could really fit the role that I'm looking for." And then lastly, the third thing is once you've hired them... a few things. 1 is, after you hire somebody - example of an assistant, - when you hire an assistant, it's going to take them a while or a little bit anyways, figure a month or so, to really be able to look into and understand what you need on an implicit level. And it's all that, you're going to have to outright state all of the things that you want from them. And what I find is, that a lot of people don't give their new employee the ability to grow into the role. And so, 2 weeks later when they don't know your coffee order by heart, you're sitting there going, "oh my god, this person's just not getting it." And that's when I get to turn back to you and say, "I see where we've made a mistake. You wanted a psychic. We hired an assistant. You might want to be more specific with an assistant, whereas a psychic will read your mind." So, just keep that in mind when you're looking at the new hire, and ultimately, if you treat your employees well, they will treat you well. It's just a fact.
Brian Kelly:
Yeah, couldn't agree more. And what we have both embarked on recently, I won't name names of the resource yet, but it's really been a wonderful, wonderful journey down that path, where it's more so of treating someone as a team member than actually an employee. And it's really resulting in some wonderful lessons for me personally as well, to show -- it shows that when you treat somebody almost as a partner - I get it, there's a pecking order, - when it comes to a business, there is somebody making that decision and their decision is the last word ultimately, but the more you can make it a team atmosphere and give them the freedom and creativity to do the creating, as long as they understand your business. I love what you said was, "give the employees the ability to grow." And so, by doing tasks that help them understand what your business is all about, how you guys - literally - how you guys communicate, what words you use?
Andrew Honigsfeld:
Right, exactly.
Brian Kelly:
I personally have mine transcribing this show. They go in and it's all automated, I uploaded it, it gets transcribed automatically, but there are lots of errors because it's automatic, and they transcribe it and the feedback I got from them is, "oh my gosh, this has been the most wonderful exercise I've ever done." I thought, "really? Wow, okay. That's awesome." And they said, "number 1, the value of the content of the show, obviously, was way up there and they learned a lot." I also got feedback that "now I really understand what makes you, Brian, tick, what you are looking for." And it was like "wow" and I didn't have to do any training. It was actually on the job training. And so, that's just a nugget for those of you that want to do interviews of shows and they're down the path of what you do for a business, then consider doing that and have them actually go and correct a transcription. By just doing that, they will learn a lot about you, what your core beliefs and values are. And these are intangibles - that when... they become what you were talking about, that psychic that can almost read your mind, because they know you at a deeper level than if they were just doing whatever mundane task outside. That was fantastic, and I love how you broke it down. You didn't just say "go read the book 'Who'", which, although honestly, we could have easily done. But, no, you gave the very shortened version of it. And I recommend it. It's also on ReachYourPeakLibrary.com, it's in that list. I've read it as well. I highly recommend everyone listening, go out and pick that up and read it, listen to it, whatever your favorite mode of reading is. I've noticed that about you, Andrew, on this sho,w from the very get go, you have reference book after book. And what does that tell the listener, the viewer does? Does this thing called 'readin'g actually work? Well, you be the judge. He used to have a corporate job. He no longer does. He's been in an entrepreneur long enough to where he's never going back. He succeeded. How did he do that? Well one of the core things he did was he read books that made an impact on his life. It's that -- it can be that simple. Is there a lot of work involved, are there up days and down days? Absolutely! He has the foundation because he put in the time and he read and absorbed and now is putting it into practice. That's the other key - is don't just read and learn, but do. I'm going way too deep, too far.
Andrew Honigsfeld:
No, I love it. I was going to make that comment as well. You can read every book you ever want to read, but if you don't actually do anything with it, what are you doing? So, take the time. I listen to the books through Audible as well. I think that's possibly the greatest resource ever. And then from there I actually sit down and I talk with my partner afterwards and we talk about the book itself and what we like, what we didn't like, what we want to implement into our business, what we want to implement into our clients' businesses. So. there's more than just reading it and it doesn't have to look as in-depth as maybe I've done it, but even just taking the time to write down what you got from it, it will make a huge difference because it will start showing up in your life almost automatically at that point.
Brian Kelly:
Yeah, it amazingly does. And it's showing up in yours in big ways because you're reflecting it right now in this entire show. And it's very powerful. You said it's - There's a saying we would say from stage, - learn, do, and then there's one more, teach. (Brian shows up 1, 2, then 3 fingers) Because you will retain information. The absolute best way to retain information of anything is to actually teach it. One of my mentors was absolutely amazing at doing this. He literally he would read a book, finish it, the next day he would do a 90 minute presentation on the concepts he learned from it. PowerPoint completed, everything ready to go. Just amazing. And so, for you that are out there that are budding speakers, wink, (Brian winks) that want to get on stage, that every one of you listening, watching, including this gentleman to my side, you all, oh my gosh, make it a goal to get onstage! You don't have to jump right up to -- you're not going to jump right onto a big stage. It just doesn't happen that way unless you know somebody really well. But one phenomenal way to get started - I was just sharing this with Andrew before we got started on the show tonight - was a resource called MeetUp.com, which many of you have heard of, but you can utilize that to create your own stage and people will come and create value. And there's a whole process behind how you can do this very simply, and if you want to know if that is, just reach out to me personally. I'll tell you how it works. There's a resource, I shared it with Andrew, but that isn't about Meet Up. It's just to get you out on stage and get you in front of people and honing your craft. And the more you do it, the more confident you become. And then you just start -- you become a superstar and literally, you stand up on stage. -- I got to say this once, Andrew, because I've been... I've helped many entrepreneurs during their events in the back of the room. I'd run microphones. Anything they wanted, I told them I will do anything you want except for washing toilets. That's where I draw the line as a killing joke. But I ran microphones, I drove prices up on the stage, whatever they wanted, audio visual. And the interesting thing was when they... I lost my train of thought. Who were we talking about speaking?
Andrew Honigsfeld:
Speaking.
Brian Kelly:
Yeah! Speaking is a phenomenal thing to do. I lost my whole train of thought. Well, that was a good one too. It will come back to me. Man, that's my first senior moment ever on the show. I kid you not. That's something we can mark down. But speaking is supremely important, to get onstage and to be able to... yeah, that was it, I remember now. I told you to come back. I'd be back there and I'd see some people milling back there. It's the back of the room, where the table is, that's for staff only. And I'd see somebody I don't recognize and I'm like, "What's this guy doing? He doesn't belong here." I'm kind of amiffed, I'm a little upset, but it's not my job to get people moved out of there. And it's like, "well, that's kind of rude, why is he standing back there?" I had this perception of this gentleman or a woman, depending, and then 20 minutes later I looked over again and the person is getting miked up, they're putting a microphone on them. I'm like, "oh, he's a guest speaker." Instantly, before he even got on the stage, my perception of this gentleman 180! (Brian spins his funger) "oh, wow, he's a speaker!".
Andrew Honigsfeld:
Right.
Brian Kelly:
And that is what happens any time any of you get on any stage of any size, your level of authority status raises, just like writing a book. So, definitely make it a goal to start speaking on a regular basis. Start with webinars, whatever it is, get out there, put your face in front of a camera, in front of people, and just do it. Some people are frightened to death of it. The only way to do it is to just do it. Get out of your comfort zone. Anyway, enough of that.
Andrew Honigsfeld:
Perfect.
Brian Kelly:
So, you put -- your job, your business is to bring and build systems and part of that is bringing on quality hirees and employees. Now, from your experience now, what type... what level of importance have you put on having good employees and how does that relate to your success? You get it?
Andrew Honigsfeld:
Yeah, I think I get it. Well, for me, the success I have as a business is solely based on my ability to do that. So, I put that pretty high, but also I think everybody here, whether you're a business owner or not, you've probably hired someone to do some construction for your house. OR you've hired somebody to take care of... I mean, even keeping your house clean as you said as an example earlier, or anything like that, and we can all really appreciate the difference it makes to have somebody who is quality you doing that job. I know that my parents were doing construction on their house and they had this guy who, let's just say he was questionable, best, to put that. And so my step dad actually had to take time off of work just to sit there and monitor that what was requested was actually getting done. Who's got time to take off work for that kind of stuff? That's not like he was sitting around bored. He actually had to take the time to do that. And that's really just for me a clear example of the difference between a good and a bad hire. The bad hire takes more of your time and a good hire almost has you not even realize that the job is being done. Obviously you need to keep managing it. "It's about delegation, not application" - quote out of 'The E-Myth'. You've got to keep your pulse on it. It makes a big difference when you're just keeping a pulse on a project versus when you're sitting there and basically doing it for the person you've hired. So, huge, huge, huge difference.
Brian Kelly:
Absolutely. So, choosing that right hire, than now you can just kind of have a trust factor and allow them to do their job without worrying about them. Number 1 - getting the job done. But number 2 - more importantly getting it done right.
Andrew Honigsfeld:
Right.
Brian Kelly:
And I just experienced that recently with one of the apprentices that I had, just amazing. I mean. from the first week. I had absolute trust in this individual. Not only from a standpoint of "they're not going to do me any wrong," which you've got to get over that real quick or you don't hire them. And the other part was because she came up to speed so quickly on my mission and purpose, what my business was about, how I wanted things to be. I have -- I put up certain guidelines. As an example, I have a collection of memes, photo images of people working out, men and women, and that I gathered from an artist that had a collection of these photos and they put my logo on it. And so, I had my apprentice then post these to social media, schedule them. She did 6 months worth of them, I said, "there are a lot of them in there and I know, I've seen them, some of them have women that are just too scantily clad. They have to... please make sure they are fully clothed. I don't want to see anything and I don't want anyone else to see anything they shouldn't." This isn't -- where I am now, it's not Europe. It's the United States. Nothing against Europe. They are different and that's fine, but that's not a reflection of my values. She took that and immediately, she actually showed me once, it was, "was that one... What do you think of that one?" I said, "That's borderline, but it's acceptable. Thank you for asking." And so, it's very important like you say, because from that point on, I said, "man" -- and her skill set was just amazing. And when you get that right person, you know it, right? It's just, wow. This is awesome. And eventually I would like to bring her up to be a manager for my company and basically take care of things from a managerial standpoint. That's how good she is. So, yeah, I completely relate to that.
Andrew Honigsfeld:
I just want to touch on something that you did, you talked about how she was showing you images that she wasn't quite sure of. And it goes back to what I was saying about delegation, not abdication. Right? You've delegated the role to her, but you didn't take yourself out of it. It wasn't like, "you go through these memes, I don't ever want to see them again." That's abdication. Delegation is like, "this is what you're going to be taking on," and you still have your polls on what was happening, and that's actually how you were able to see just how amazing a talent she was right from the start. So, just putting that in there because I noticed you mentioned doing it and it's a huge, huge difference when you when you do it that way vs first just giving it up altogether.
Brian Kelly:
It was actually simple to do because all I did was set expectations in the beginning. I really didn't like have to check in on her. She actually checked in on me to see because she knew already what to look for and knew that if it was getting questionable that she -- and she knew that if there was a comfort level, she can come and ask me any time, any -- I tell her, "you can text me anytime, day or night. I will respond as soon as I possibly can, if I'm sleeping, it won't be till I wake up, but still, go out and text me, it's fine." So you have this open door policy. We're a team. You put all this together and that's how you get a result, the beautiful result that I got. It's not going to be the same for every single person you hire. It's just, it's just not, but you will find those gems and you'll find them more often if you go through a service company like what Andrew has put together with his business partner. So, very valuable to have that because it takes -- it can take some considerable time to find that right hire. And just to know the right questions, like you were talking about, what to pull out of them, find out what makes them tick more than just what are their capabilities, what's their mentality, what's their... what do they stand for? (Andrew nodding) It goes deeper than just skills and that's what you guys helped bring out in that way. Other people can have a much more quality business running with those high grade employees.
Andrew Honigsfeld:
Absolutely.
Brian Kelly:
Again, I commend you guys on what you're doing. It's a phenomenal, very needed, necessary service. I keep calling it service - I hope I'm representing it properly.
Andrew Honigsfeld:
Service is just fine.
Brian Kelly:
Okay, (Brian laughs), just want to make sure. And so, we as entrepreneurs, we have this - most of us - have this thing where when we have our, when we like birth our company, it's literally like our own baby. Right? (Andrew nods) It's like, "oh, my baby." We would do anything for our baby. We will never give up our baby. And so, our business is everything to us for a good, long time. Those that know that if you want to build that to sell, you get rid of that part quick, that's another topic for another day. So, knowing that, that you're very passionate about your business, just as I am mine, excluding your business, what company or business would you say that you admire the most?
Andrew Honigsfeld:
So, I'm assuming that means I can't say your business, right? That would just be a (inaudible).
Brian Kelly:
If you want brownie points, I'm all for it.
Andrew Honigsfeld:
Yeah, well, I'm actually going to -- I have 2 businesses. 1 - Starbucks does a really good job and the care of their employees. That's a pretty, pretty standard, simple answer, they really are interested in their employees development. They work on... really even being sustainable with the 'no straws, but plastic tops.' I don't necessarily get it, but I get that they're taking into account what their employees and their consumers want all at the same time. So, I have a lot of respect for a company that's willing to do that. But the other company that I like is called Gravity Payments, and I'm pretty sure every single person has heard of them and nobody knows the name of the company. But Gravity Payments is -- the owner of Gravity Payments, he's the guy who cut his own salary to ensure that the minimum wage at his company was $70,000 up there in Seattle, which at the time was the cost of living, or provide people with the ability to afford the cost of living in his company. And I'm not going to say every business owner should cut their own amount of money they're making and pay their employees $70,000, but what I will say is that he heard a problem that existed in the company, and he actually did what it took to resolve that issue. And so, for me, that's -- I have mad respect for that because that's what it looks like. If you want your employees to really work for you and be there for you, you better be willing to do what it takes to be there for them. And that goes back to that team that you keep talking about, Brian, it's really the perfect way. If everybody has each other's back, then you're going to -- your company is going to be phenomenal.
Brian Kelly:
Absolutely. I love those examples. Gravity Payments, okay, who is that?
Andrew Honigsfeld:
If I had to tell you his name right now, I'd get it wrong, so I'm going to have to look it up, but Gravity Payments is the name of the company.
Brian Kelly:
I haven't heard of that company. I thought it was like a code word for something like Paypal or Amazon or Google or something up in Seattle.
Andrew Honigsfeld:
No.
Brian Kelly:
Awesome, I'll have to look that up. And then one that came to my mind as you were talking was - and I think you and I have actually talked about this in the past, -Trader Joe's, which is a grocery store, kind of a boutique grocery store. I don't know if they're nationwide. I know they're in Southern California quite a bit.
Andrew Honigsfeld:
Right.
Brian Kelly:
And the interesting thing was I was talking to a checker, a guy that was taking the money and processing all the payment for the food that I was buying. And I just struck up a conversation with him and said, "Hey, I'm just curious. You seemed pretty happy and you're at work. You like what you do?" And he goes., "I love what I do." I said, "Really? That's awesome! So what would you say is one thing you love most about your job here?" He goes, "well, what I'm doing right now, sits/standing at the cash register, I don't do this all day long. In fact, every time I come in for my shift, I get to do one piece of every role in this company." They rotate during the day, interest shift. And I thought, "that is amazing." That - what a phenomenal model to have people -- you're never going to get bored. You're never going to get pigeonholed into one thing. And I thought, "that's brilliant, brilliant." So, yeah, there's so many in Starbucks. Yeah. Great. Great examples, great examples. My goodness. I cannot believe it. We are 4 minutes away from the finish line. It happens every single show. I get so deeply ingrained and excited and I'm writing notes like a madman. I hope everybody watching is doing the same thing. (Brian holds up his notes to show) I've got notes going on and on and on, which isn't easy to do when you're hosting the show at the same time. But I do it every single show, and I have this one burning question for you that, Andrew, that if it takes you a moment to come up with the answer, that's fine. Dead air time is not, it's not going to be weird or anything. It's going to be fine. Just take what time you need. I love to ask this question of everyone that comes on the show, and I have. their answers have just blown me away. They've been amazing and I know that the.. it's going to build up and you're going to be thinking, "my gosh, what is the question already?" I mean I can almost see a bead of sweat starting to form on your forehead. (Andrew imitates wiping down sweat from his forehead) And that's a good thing because, yeah, this is an important question and it's really going to be interesting to see what your answer is to it. And before I do that though, real quick, because I promised everyone who came on live to show them exactly how they can win that trip. Do you think that's a good thing to do, Andrew? Tell them how they can win that trip?
Andrew Honigsfeld:
I think that seems like a great thing to do right now.
Brian Kelly:
Well let's do that real quick before we run out of time.
Brian Kelly:
(Information showing on the screen) For those of you watching live, this is how you can enter to win a 5-night vacation stay at a 5-star resort in Mexico. And there's 2 ways to go about entering. 1 is through a website and that's ReachYoutPeakLL.com/vacation. Or if it's easier for you to use your phone and you can just simply text the word PEAK. And that's P-E-A-K to the number 661-535-1624. Again, that's text the word PEAK to 661-535-1624. Go ahead and open up a new tab on your browser if you're watching this live on the internet, if you're on a computer, and go ahead and do that now so I can keep tabs on it and see if we get that. If we have time right at the end, I will announce the winner live, right here, right now. But for now, I'm going to switch back, and by the way this is sponsored by an amazing company called PowerTexting.com. I use their services. and literally when you text that word PEAK to that number, that's going through PowerTexting.com. It's a phenomenal, phenomenal system and I highly recommend it. So, check that out as well after the show's over. We're almost there, we're almost there. Back to the man of the hour, the man, the myth, the legend, Andrew Honisfeld. The question, the burning question that everyone wants to know how you're going to answer it. They all want to know what the heck is the question, just like you do.
Andrew Honigsfeld:
Me too.
Brian Kelly:
What is it? And so, I want to let you off the hook a little bit here because this is not meant to be a stressful question at all. In fact, to put it in light, the only -- there is no such thing as a wrong answer to this question. Let's put it that way. In fact, the only correct answer the only correct answer is your answer because it's unique to you. It's unique to what makes you tick. It's just unique to you. And the cool thing is, so far, of all the entrepreneurs I've interviewed on this show, not a single 1, there has not been 2 that were the same answers are it not yet. I imagine soon there will be, the more and more people I interview. But to date, not a single answer has been the same as anyone's before them. So, again, it's unique to you. So are you ready for it, Andrew?
Andrew Honigsfeld:
Let's do it.
Brian Kelly:
And no pressure, man. It's just, whatever the answer is, it's the right answer. It just is so. And it can be a little deep. So take any time if you need it. Some get it right away, (Brian snaps his fingers) others take a couple of seconds. It really doesn't matter, it's unique to you. All right, Andrew, how do you personally, Andrew Honigsfeld, how do you define success?
Andrew Honigsfeld:
Oh, great question. (takes a beat to think) I actually, I would say it like this: success is being able to live the life that you want to live in all facets of that life. Having the significant other of your dreams and being able to be with them, having kids if you so choose, having a business that fulfills you both financially and spiritually. Just being able to have your life by design, and by your design, I think that's success. Whether it's as a business owner or an employee or whatever that looks like for you, but actually creating what your ideal life is and living that.
Brian Kelly:
True to form. The e thing I love - because it just shows me that the people that I'm bringing into the show are the right people, including you - because how many out there would venture to think that an answer might be along the lines of, "well, success means when I make my first 10 million," or money based, or "when I get a Lambo, Lamborghini" You, true to form, as all my previous guest, didn't even come close to talking about money. In fact, you actually started completely the opposite end of the spectrum, which I really find interesting. You started off with "to be able to have the life you want to live," and then you start describing what that was, and you started it with the people that you're with, your spouse, your kids if you want them, then and only then, then you said business after the fact. Not even -- and business, I know how we tick. When we say business, we're not looking at dollar signs flashing in our eyes. (Brian points to his eyes) That's not what that means to us. Is money important? Let's get that out on the table - yes!
Andrew Honigsfeld:
Of course! Of course it is.
It's absolutely important. So, the more money we make, the more people we can serve our business. It's important, yes, but it's never the number 1 thing right there. "The reason I'm doing this is for that mighty dollar." It's for people.
Andrew Honigsfeld:
Absolutely. Yeah, if you -- you can have all the money in the world, but if you don't have the people around you that make you happy, then what are you doing?
Brian Kelly:
Yes. Yes.
Andrew Honigsfeld:
And health. I mean, I've heard so many horror stories of people that -- I was, I'm actually guilty of doing this very thing where seeking success in a business, so...so... I got so overwhelmed in doing that, that I let my own health degrade. And it happened gradually, so I didn't realize it was happening. And luckily I caught it in time. And that's not an issue at all. But I've seen others, where they'll work a lifetime to gain riches and wealth and success at the expense of their health. So they spent all their time and money and resources building their business up to the point where they get there, they're findanlly successful, but now theit health is so bad, and now they're spending all that money and time and resources in trying to regain their health. That's very sad. So, that's another part of my mission on Mind Body Business - is to set that foundation so you never get to that point. I don't want anyone to go where I went, nor anywhere close to it. So, that's my parting shot. I wanted to give people a way to connect with you, Andrew. What's the best way for folks to connect with you, personally, you and/or your business partner?
Andrew Honigsfeld:
Our website has a 'contact us' portion at the bottom there, and message us through there is a great way to do that. (Information showing) Yeah. Connect right there, number 4. And then also, you can reach out to us. We have our Facebook page, which this will be shared with momentarily. And also, you can text me anytime. My number is 310-489-1244. And if you have questions, want to reach out, want to find out more, I am more than happy to schedule time, have a call with you, and see you we can create.
Brian Kelly:
Yeah, in fact I forgot to mention that, you had a gift. A free visioning session if they visit your website. And what, do they need to type in anything specific? And what is that? What is the visioning session?
Andrew Honigsfeld:
Yeah, just mention the show, and the visioning session is going to look like -- we'll have... we'll will sit down with you, and will actually - whether it's in person or over the phone or zoom., which I happen to love as well, - we'll sit down with you and we'll plan out your next 6 months. What that looks like for you. And whether or not you use us, I think everybody should have a game plan that they want going forward. And I'll give you something to measure. A lot of people want to have the chance to do things themselves and I'm all for that, and having a benchmark of 6 month, 5 months, 4 months, 3 months, 2 months, 1 month, you can sit and you can actually measure yourself against where you want to be. Often times that's how you really decide, "hey, a coach like you (or myself) might be the right answer here" So, yeah, we're open to doing that and basically having people plan a life they want and see what that looks like.
Brian Kelly:
That's amazing. Thank you. That's very. very generous. For those of you watching live or recorded or listening. So, the website is Millea. Am I saying that correctly?
Andrew Honigsfeld:
Millea, but it sounds like people will have an easier time (inaudible).
Brian Kelly:
And I'll spell it, it's Malay and Honigsfeld. I hope I'm saying that right. Said it like 30 times tonight. It's spelled MilleaAndHonigsfeld.com. So, you want to go there--
Andrew Honigsfeld:
Does that sound like a law firm.
Brian Kelly:
It does. So, be sure to go there, click on either the number 4 or the connect you see on the website toward the side of us, and fill out that contact form and mention The MIND BODY BUSINESS Show. And that's worth a lot of value. I don't know if you recognize that, but very few people plan any part of their business, let alone the first 6 months. That is worth -- that's worth a lot to understand your path, your road map and to have someone like Andrew and his partner to guide you on how to put that together. That's phenomenal. I appreciate that and everyone here I know does too. Well, that's it, brother. Phenomenal show. I appreciate you for being on. Everyone that's been watching live and those of you who come on later on the recording, we appreciate you as well for spending the time with us. We're going to be back again very, very soon next week with another great show. For now, on behalf of Andrew, this is Brian Kelly since so long. Blessings to you all and we'll see you again next time.
Andrew Honigsfeld:
Thanks for having me.
Brian Kelly:
You betcha. Bye, bye now.
Narrator:
(End card on screen) Thank you for watching and listening. This has been The MIND BODY BUSINESS Show with Brian Kelly.
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Andrew Honigsfeld
Andrew Honigsfeld is the CEO and Co-founder of Millea & Honigsfeld Coaching. He works with clients to help them execute on their goals and find more freedom in their life. Andrew believes that everyone should live a life that they love. Nothing is more upsetting to him than to watch people not get what they want because of simple actions that are keeping them from their life's dreams. The emphasis in business stems from the amount of time that people spend working every day and the desire for people to be happy during that time.
Connect with Andrew:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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