Special Guest Expert - Annamarie Buonocore
Special Guest Expert - Annamarie Buonocore: Video automatically transcribed by Sonix
Special Guest Expert - Annamarie Buonocore: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated, determined and driven? Finally, break through and win. That is the question. And this podcast will give you the. My name is Brian Kelly. This is The Mind Body Business Show. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. We have yet another phenomenal episode lined up for you right here, right now. Tonight we have none other. None other I can talk. Annamarie Buonocore is here to talk to you and provide incredible value, and she is going to hit on a topic that many entrepreneurs and business owners probably don't think too much about, which is very, very interesting. It's going to be a lot of fun. You do not want to miss this episode, so hang with us. Don't go anywhere. As they would say in the old days. Don't touch that. Dial The Mind Body Business Show. It is a show that I had put together specifically for you, for the business person, the entrepreneur, the individuals that are looking to get that next edge, that next strategy, that next tip, the next thing that will take them to the next level in their business. And it doesn't matter if you've got zero experience, or maybe you're phenomenally successful in your business. In either case, and everywhere in between, you will find tidbits golden nuggets out of these shows. I kid you not, I've been running this show personally for going on five years now, and I know being the host and interviewing all these amazing individuals like Annamarie , that you are going to get a lot out of this. And to that note, you definitely want to stay focused and stay attentive, especially when Annamarie comes on. And so The Mind Body Business Show is a show that I developed that covers all of the great advice that our incredibly expert guests come on and provide in the three areas of mind, body, and business. These are three areas that I call the three Pillars of Success, which resulted from a good period of studying only successful people several years, and what I found when I was looking and focusing on what makes people more successful than, say, yours truly.
Brian Kelly:
Those three pillars kept bubbling to the top. Mind means mindset. So to a person, each of these individuals that I had studied had developed a positive, powerful and most importantly, flexible mindset. That one was very, very strong. And then body to a person. These very successful individuals also took care of themselves literally, physically and nutritionally. And then there was business. Business is very multifaceted. And what these individuals had done was each of them had mastered the various skill sets that are necessary to build a successful business, and then to scale it and take it even bigger and serve more people and skill sets. Like, what kind of skill sets are we talking about? We're talking about sales team building, systematizing, marketing, leadership. I could go on for quite some time. The good news is, is that, you know, to master any one skill set or to master any one thing can take a long time. The good news about that is that you don't have to master all of them yourself, personally. In fact, if you just mastered one of them and you did it yourself, if you mastered just one skill set. In fact, it was one of the few I just mentioned of very, very many that one must master that if you master that one skill set, then you can leverage the remaining skill sets to those who have mastered them. And that one skill set. In case you were wondering or you're interested, I'll tell you anyway, it is a skill set of leadership. Even if you don't currently have a team of your own, you want to lead yourself as if you are your own employee or your own VA, and develop a culture that you would want to be a part of. And then if you already have a team, that's one area. If you're going to concentrate on any one area and to focus on it, that would be the number one, because now you can pull in individuals who have mastered those other skill sets that are necessary, like maybe marketing or sales. The list again goes on and on. So that is good. That is good news for you. We all go through different phases.
Brian Kelly:
Some start, you know, most of us start as solopreneurs and then we build a team and go through that. And that's part of the growth period. And that's okay. Excuse me. And another wonderful thing I realized by studying these incredibly successful individuals is that also to a person, every one of them were also very voracious readers of books. Yes. And with that, I like to segue into a very brief segment that I affectionately call bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready. Steady. Read. Bookmarks brought to you by Reach your Peak Library.com.
Brian Kelly:
Yeah. There you see. Oh no, you don't see there you see. Reach your peak library.com on the screen right there for you. And that is a website, another website that I had developed with with you in mind, literally, it is a resource for you. It contains a number of books that I have personally read. And before we get into that too deep, I just want to just say one thing, one word of advice. And that is during this show. I've done it for quite some time. You are going to be hearing about a lot of different great resources, one being an example. Reach your peak Library.com. Now I know the tendency and the desire sometimes is to go click away to type it in and go check it out. While the show is running, I would implore upon you to, rather than doing that is rather than do that is to write it down. Just write it down. Take some notes. I even have notes myself. I'm running the show and write it down. And then after the show is over, then go visit the resources. Just write a list of resources that are mentioned. You might hear about books. We often hear of books from our guests, other websites you want to write those down giveaways, gifts, coupon codes, things like that. Write these things down, then go and check them out after the show is over. Because the reason is is the magic happens in the room. And I would just hate it if you were to miss that one golden nugget that Annamarie is going to. She's going to share many, but it could be that one that could take your business to the next level. And if your focus is taken elsewhere and you're looking at something else, you might miss it. And I don't want that to happen to you. And this came about as a result of many years ago when I was speaking on stage. When I was first starting out, I would notice I'm coming up to the good part, the part that I know is valuable for them. Sometimes they would get up out of their seat and leave the room.
Brian Kelly:
You know, an all important text came in email. Maybe it had to hit the restroom, whatever. But I learned from that experience to say, hey, be sure you do not have any reasons to get up and leave. Stay in the room. The magic happens in the room. All right, that's my soapbox moment. I am now off my soapbox. Reach your peak. Library.com is a website again, of a collection of books that I have personally read and vetted. So not every book I've ever read is in here. Only those that had a profound impact on me, either in my business life or my personal life, or even both. And so I didn't start reading til the age of 47. I mean, hardly anything I would read. I never read books. I would read articles and things, but never books. And then I learned how incredibly important and valuable it was to read not just any book, but the right book. And you'll see that that's written here on the Richard Peak Library.com on the very top. And so these are books that I started reading. I began becoming a voracious reader after I realized, you know, after consuming book after book, that, my gosh, these are they are easy to ingest information and take your business to the next level. And they're very, very cost effective way of learning and growing your business. And so I put this together. This this is not necessarily here to make money. In fact, all these buttons go to Amazon if you see a book you like. And let's say you like to go to Barnes and Noble or some other bookstore, just write it down and go get the book wherever you like to get your your books from and then get the next one. Come back to this site and just look at the first one that pops up on the screen. They're not in here in any kind of order of any kind. I just kept having my team drop them on the site as I finished reading them. So they're not in alphabetical order, but just peruse them, look at the description and then get it and read it.
Brian Kelly:
But and most importantly, and above all, then take action. Put it to action. What you've learned in that. Speaking of getting into action, we have a phenomenal guest who is ready, who is going to be coming on here any moment. In fact, she's going to be coming out right about now. Her name is Annamarie Bonocore, so let's all welcome her together, shall we? Here we go.
Announcer:
It's time for the guest expert, spotlight savvy, skillful. Professional. Adept. Trained. Big-league qualified.
Brian Kelly:
And there she is, ladies and gentlemen. Yes, it is the one. It is the only Annamarie Buonocore. Yes. Welcome to the show. How are you doing, Annamarie?
Annamarie Buonocore:
I'm good, thank you. Brian.
Brian Kelly:
Oh, this is going to be fun because. Oh, I'm just going to go straight into introducing you formally. Is that okay?
Annamarie Buonocore:
Sure.
Brian Kelly:
All right. Marie Buonocore is the associate publisher and a second generation owner of inflight magazine based in Silicon Valley. The magazine serves business and general aviation throughout the country through print and digital advertising, strong editorial content, and creative aviation photography. Buonocore is involved in many or every aspect of the business, from distribution to production and layout. She is currently this is awesome! A student pilot at Hayward Flight at the Hayward Airport in Hayward, California. She enjoys attending air shows, taking pictures, writing and spending time with her two Maltese poodles, Pergolese and Soph. Oh, I had it right earlier, so luckily so.
Annamarie Buonocore:
So Pericles and Sophocles. Oh.
Brian Kelly:
That was so far off Pericles. And I'm not even gonna.
Annamarie Buonocore:
Insult their philosophy.
Brian Kelly:
To the show.Annamarie, thank you for helping me with the names of the dogs. It's awesome. A malteser those. Those really big ones.
Annamarie Buonocore:
No Maltese, a little dog. It's like a little poodle. Sort of.
Brian Kelly:
Oh, cool. Very cool I love it. I love it, man. Even after I practice, I buggered it up. But that's okay. We'll keep moving. Hope the dogs don't mind.
Annamarie Buonocore:
Don't worry.
Brian Kelly:
One of the things I love to find out about successful people such as yourself is, you know, being an entrepreneur or a business owner or both. When you get up in the morning every day, there are new challenges. You know, not every day goes perfectly. In fact, I would argue that rarely does a day go perfect, that everything falls in alignment from start to finish. And having been through it now yourself for some time, I'm always curious about what is going on in your beautiful brain when you wake up in the morning that keeps you driven, keeps you motivated, keeps you pushing forward to serve more people. What is that factor for you that just keeps you pushing through all of those nuances, those issues and all the things that you have to solve throughout the day? What is that for you?
Annamarie Buonocore:
Well, thank you for that question. I really appreciate it. If you read stories of successful people, they all talk about how important the morning is. Some of them get up at four in the morning. My dad always was at work by five in the morning, and we have clients on the East Coast, so we do have to try and hit it a little earlier. But I have to say, the one thing that's going through my mind in the morning is a to do list, and I swear by to do lists. I think they are so important. They can be fluid, they can change throughout the day, but having that list and being able to write it all down and know what you're doing from start to finish is very important to me. And that is the first thing on my mind before I go to bed. And when I wake up in the morning.
Brian Kelly:
That is that is solid advice to everyone watching and listening. Oh my gosh. Because, you know, I do that. And then boy, doesn't it feel good when you start knocking them off. You know, when you start finishing them and then sometimes you finish early and you're like, all right, now I've got bonus time, I can do it, maybe add to it or, or actually do some research or do something. Just change gears a little bit and finish the day strong. That's great advice. And for those of you that are not watching this show live, if you're listening to this on a podcast or you're watching the recorded video, why aren't you here watching us live? You can find out how to get notified automatically when we air. We air the same time every week. There are some times we have special episode, so you want to get on a list and you just do that by going to TheMindBodyBusinessShow.com. Yes, very long URL, TheMindBodyBusinessShow.com. And then scroll down. You'll see a lot of buttons in there that say where and how to watch. Click any one of those. And when you opt in, we're just going to tell you when the next show is going live. Right before it goes live, we'll give you the link that you can click, join us and we will also give you a nice gift. Yes, a hotel discount card. And so just for opting in and sharing your information with us, we'd love to have you so you can come on here, engage with us. And we do have one specific giveaway that we give only to those who are watching us live. And that is a five night stay at a five star luxury resort. And you don't want to miss that. They're an amazing prize. And a little birdie told me named Annamarie, that there is yet another nice little giveaway for folks. So. And I'd be. I'd venture to guess that that's not going to be made available forever, because we're live now, and she's only got so much time, and her and her crew only have so much time to give this stuff away. So be sure to watch this live as much as you possibly can. All right with that? My goodness. Um, checklist or a to do list. Absolutely. Checklist. That's an aircraft term, right. Uh, to do list. Very, very important. And um, already already we're off to a great start. And so. We're going to get more into your business, Anne-Marie. Like your actual business that you work in and get more details out of that. And hopefully you have some great stories, maybe a story or two to tell in in that. And I understand from your bio that you're actually in the process of getting your pilot's license. What has that been like?
Annamarie Buonocore:
It's been great. I've gotten through the ground school, and I've done a lot of simulator training and been flying with an instructor. I was taking lessons over at the Hayward Airport. Hayward flights. And sometimes I go up to Napa and we've done a couple of demo flights up there, and I love flying planes and I like using simulators. You don't want to get too caught up in the simulator. It's not great for learning everything like landing patterns and things like that, but I very much enjoy the training and learning more about aviation, the industry that I've been around my whole life.
Brian Kelly:
And I think that's a lesson in and of itself to everyone watching. You know, whatever business you are in is to learn it from multiple perspectives, from multiple lenses, if you will, so that when you are dealing with clients, you're more well versed in talking more to their language. So it's that's kudos to you and Annamarie. And plus the other cool thing is it's actually fun. So you get to the best of both worlds. It's it's a hoot to go flying. And yeah, we talked about that before I went up on a little airplane ride and the guy let me land the plane. I was 12 years old. It was unbelievable experience. So I can relate to the joy and the fun. I just I can't imagine all of the terminology, the gauges and, you know, the beacons and all these other. There's so much that goes on with aviation, people that don't know anything about it think you just you just lift off, you go fly to your place, you land, you're done. It's like, man, there's so much involved in it in between and the safety. You know how to land safely. If your engine cuts out, what do you do? All you know how you got to keep your eyes on the horizon everywhere. And eyes on a swivel looking for other aircraft. It's crazy, but it's cool. It keeps you busy, I'm sure, while you're up in the air. Oh, let me see what we got going on here. Oh my goodness. Oh, we have somebody that knows you. Great to see you Annamarie. I believe that is Eli.
Annamarie Buonocore:
Yes, that's my business partner. Yes.
Brian Kelly:
I love it when business partners support each other and they're in there cheering each other on. I know Eli was, I think in Las Vegas not too long ago, rubbing elbows with some wonderful people like Birgitta Hoofball. And there's somebody that a few people might know. Oprah Winfrey was there as well, so that was pretty cool. I loved following you on that, Eli. So thanks for sharing all that. Yes, Eli step. Yes. All right. Great. We got everybody's in the house tonight. So, um, I'm just curious. Like when you're building your business, you're growing your business, you're issuing you're publishing magazines, you're getting ad spots on it to help fund, I'm sure not just the business, but the people that are working with you guys and everything else. So it takes a lot of I talked about skill sets in the very beginning of the show, and I was curious if you were to name three of them. I named, I think four or so in the beginning, but the top three skill sets that you personally needed to acquire your level of success that you are at right now, what would those three be if you could think of them?
Annamarie Buonocore:
Sure. Thank you for that question. The first thing I would advise anybody, not only in this business but in any business, is you have to stay organized. So organizational skills is number one. If you're not organized you're going to get overwhelmed. If you get overwhelmed, you're going to get burnt out. If you burn out, it's basically default failure. So you don't want that. The second most important I would say is sales. Sales is crucial. Some of the most successful people in the world started off in sales positions when they were students, when they were younger, and it is a huge source of pride that I was able to jump into sales full time in our family business. Naturally, I started off as an editor, I'm a writer, I'm a literary arts minded person, and I didn't think I would be in sales. But jumping into sales full time has taught me a lot. It has taught me about relationships. It has taught me about people. It has taught me about what they think. And I would say sales skills is very crucial. The third thing I would say, and now this is coming from somebody who believes in print and who is in the print business, but you can't be print centric nowadays. I would say you need to know social media SEO. You would need to have some good, strong digital skills to be successful in this industry today, because print is still alive, it's still well. I will always vouch for print, but we need to do other things in order to get our publications further out there and into different diverse hands. So I would say that social media and search engine optimization, those are two things you need to learn well in this business and in plenty of other businesses.
Brian Kelly:
Wow. Very astute and I can't agree more. And organized man that when you said that, I almost, I almost hid because I am not one of the most organized people in the planet. So I use automation. I'm a software engineer by trade, and so I use automation to keep myself organized so that I don't make mistakes or my team doesn't make mistakes. The more I automate, the less mistakes are possible. You made because I'm always being told, Brian, you're so organized because they see the result of the automation. And I just chuckle and said, man, if you saw my desk right now and then sales is the lifeblood, right? It's everything. Oh, my ears got big. When you started talking about sales and what you said, you learned, you know, where you said it taught you a lot about relationships and that is like the number one most solid, most go to strategy from day zero to now. Because what used to work in marketing, say ten, 15, 20 years ago, Annamarie doesn't necessarily work today like you used to be able to send out blast emails to thousands of people and they would buy on the spot. I did this in the internet marketing. Well, today that doesn't work anymore. You got to nurture them. You got to give value all this other stuff. And then what's working today most likely won't work ten, 15, 20 years in the future. But there is one common denominator that I have found, and you hit it on the head that has worked in every phase from every year, from the beginning of time, and that is in building relationships. Would you agree with that?
Annamarie Buonocore:
Absolutely. Sales is building relationships.
Brian Kelly:
Ooh, that's a good one. Oh my gosh. I wonder if anyone else has coined that phrase. That's simple yet yet profound. Sales is building relationships. And so that, you know, a lot of people get put off. I was I got put off by that Anne Marie because what did that mean? That meant that took a lot of time, and I wanted to get to the result as fast as humanly possible. So what do you say to folks that have that mindset that say, yeah, but it takes too long, Annamarie.
Annamarie Buonocore:
That is a common complaint that I hear. And if you look at somebody like me, I was afraid to get on the phone. I have to say, before I jumped into sales full time in my family's business, I remember the day when I got into sales. Might not have been the best day down here. I was scared stiff. I really did not think I could do it and I will tell you that it will happen. It will get there. I know it takes time. I know that the relationship building process takes time, and that's why I believe in going on in-person deliveries. I can stop, I can see clients, I can see prospects hand the magazine's right to them, ask them how they're doing. That's so important. And it's fun. Okay, so find something that's fun and time flies when you're having fun.
Brian Kelly:
Uh. Love it. Sprinkle in some fun. Oh my goodness I'm c I'm taking notes. C don't I don't tell people to do anything. I personally don't do that. I love that and the personal touch. There's nothing that beats it. And you know, to have a good system where you can take notes and remember spouse's names, dog's names that I can't even pronounce of yours, uh, and, you know, kids names and, and things like, were they in college, how are they doing at UCLA or wherever they're going. And, and just those go such a long way. And but the thing is, you know, you really need to be authentic about it, don't you think? And Marie, not just just saying the words just to get them to like you more.
Annamarie Buonocore:
Right now you do. You have to be authentic and that comes from having a good time with them. I have prospects and clients at local airports here in the Bay area and in the greater Bay area. They are true friends and I really have had a lot of fun with these people. We've gone up on demo flights, they've showed me their aircraft, they've showed me around airports, they've showed me around their hangars, and it is a lot of fun. It is a very enjoyable experience and the relationship building process just keeps building on itself.
Brian Kelly:
And it's so cool because you're building not just a client base of these, a base of clients, but you're also building a pool of friends like bona fide. No kidding, actual friends, even though you're transacting business. Not every not every conversation has to be a transaction, right? You got to you want to have like human interaction and that's what will lead to the transactions. Maybe sometimes they don't ever happen. Have you ever noticed that you spend time developing a relationship and it still has yet. And it's been a while, and it still has yet to reap any fruit when it comes to actual transaction or a deal.
Annamarie Buonocore:
Well, sure. I mean, I've nurtured relationships that have gone away for whatever reason, that that's a fact of life in any business. But when I focus on the positive ones, I have a really outstanding advertiser out at Livermore, and he's run some wonderful ads with us. We've had wonderful campaigns. We've learned a lot about his business and how he believes in aerobatic training, being a foundation for all flight training, which is an unusual perspective. And then when some relatives of mine came out here from Pittsburgh, maybe they're watching this, they got to take a demo flight with one of the students in the school who had gone through the school and now works at the school, and he got to take a flight. And that was just a really great moment, being able to give back to the community, being able to give the gift of aviation to somebody, buy in through somebody whom I work with in the business. It's an incredible feeling. And this could happen in any line of work. If you build a solid relationship and you start working together, you'll also have a lot of social and family fun too.
Brian Kelly:
Yeah, and this I can relate to, especially something that just we just recently went through, my wife and I, and that was we sold a home in California and then we bought one in Florida. And on the selling side, we worked with a guy named Robert Silverman. I cannot. I cannot say enough about him and the next real estate agent as well. But he he was phenomenal. He would go to the mat for us. I mean, he got passionate about what was going on. We had issues and it was outside of his control and he was getting upset in. And, you know, he was there for us and it was authentic. And he just he worked hours beyond what he really most people would. And he was there for us all the time. And we became friends over the phone. I met him one time before we left. And, you know, now we're in Florida, he's in California. So I said, hey, anytime you're in Florida, you have a place to stay. You come on over here. And then there was this young lady named De Julius, who became our real estate agent on this side on Florida. And she's just so personable and just told the truth and was authentic as you would. You wouldn't believe. Well, I'm now friends with not only, you know, my wife and I are not only friends with her, but now also her husband, you know, and her husband's been over to the place a couple of times since we moved in to help out with things. And it's like, it's amazing how this can work out. So wonderfully and you just develop new friends. So, you know, it's not. I always say this, it's not just about the money. In fact, it's more about relationships than it is about the money. And money comes into play later. For me, I was the client. They were the the ones that were receiving on the receiving end financially, which is fine with me. Either way is great, but great, great ideas, great tips. Um, so let's dive a little bit more, if we can, into your actual business. What I'm going to do, if you don't mind, I'm going to actually pull up your website and just give you the opportunity to talk about what it is you guys are focused on, the kind of what is your who's your target market? That would be a good one. Uh, is it corporations? Is it just entrepreneurs, solopreneurs, small businesses, whatever that happens to be? And then if you have a great like success story or just a nice story to tell along the lines, that would be awesome as well. Would that be cool?
Annamarie Buonocore:
Sure.
Brian Kelly:
All right. Let me bring that up there. You see, it is biz jets. So go ahead and take it away and I'll let her scroll gently as you talk.
Annamarie Buonocore:
Great. Thank you. Bishop Jets USA magazine is one of our newer publications here at Inflight Publishing. Inflight USA has been around for 40 years and it really caters to the general aviation market, mostly propeller aircraft, piston and turbine aircraft. Bishop Jets goes to the next step and is more in the jet industry. It caters to corporate flight departments. It caters to charters. It caters to people who use aviation as a lifestyle. They may not necessarily be pilots themselves, but they can hire pilots to fly them from A to B. We kind of cover both markets with that. So my target audience with Bishop Jets USA is anybody who's looking to get into the business aviation lifestyle. And we also partner with USA Aircraft Brokers, a long time aviation aircraft brokerage, and we can help you find the plane of your dreams. We can help you sell your plane. Bishop Jets USA is all about the business, aviation, lifestyle and the great perks that come with it. A good story would be is that my business partner, Eli from Las Vegas, he started off as a customer and inflight USA. He was a front cover customer. He did some ads with us back several years ago, and he called me and said, I've always wanted to start my own magazine. And he's been an aviation mechanic, aircraft mechanic for a long time. He knows a lot about the industry. He's worked for some of the bigger corporations in aviation, and it was wonderful to be able to partner with him on this. And later we partnered with somebody else who worked for Concorde Battery, and he wanted to start a magazine about veterans who wanted to transition into the aviation career space. There's so much that aviation has to offer our services in terms of marketing and advertising are mostly B2B. We deal mostly with other businesses that want to promote what they do in the aviation community. But when we arrange editorial and put our magazines out there, it's for the consumer. It's for people looking to buy a plane. It's for people to utilize various services in aviation. So we have many different target markets within, but we're mainly looking for smaller businesses that want to enhance their business by buying a plane or by marketing in our aviation magazines.
Brian Kelly:
I can see why you've become so proficient at sales, and because one of the greatest skills and it's an acquired skill, it takes time, is you are an incredible listener. You nailed everything I asked and I asked. It was a three part question and you hit all three of them. And I just got to point that out, that that tells me a lot about the time you've put in, in, in really perfecting your sales skills and your communication skills and that that's so important for everyone in business. And so I just want to give you a big kudos for that. And then the website for everyone that's listening is it's Biz Jets Usa.com. And I'll spell it real quick. It's busy RV Jets Usa.com. So you want to check that out. And then I was curious, uh, Annamarie, about the type of people that actually. Want to and and actually do go and buy a plane. You know those that are business owners, small business people. What what is in it for them to go and buy a plane and spend that kind of money in that capital on an airplane.
Annamarie Buonocore:
Sure buying an aircraft has enormous benefits. First of all, if you're going to buy it for personal use, you can get places faster than driving. You don't have to deal with the hassles of the airline. Somebody kicking your seat. Whatever problems come up in the airports, and we all know that there are many. Buying it for your business. It's a very efficient and great way to transport goods, services and employees. It's great to be able to maximize on time and capitalize on time. You could have your aircraft. It could be a great place to have meetings in the air while you're in transit to another place. There's great tax benefits in owning an aircraft. There could be tax write offs. There are advantages in the I'm not a tax expert. I can refer you to one, but there are taxation advantages. And another thing I would say, and this is something that a lot of people don't think about, is owning an aircraft can be a turnkey operation, meaning there may be downtime when you're not flying in that plane or you're not a passenger on that plane. You could put it on lease back. One of my clients does a lease back program. You can do fractional ownership. There are ways to make money off of your aircraft, and it's a wonderful business opportunity in and of itself. I would recommend it to anyone, and it's something I hope I can employ in my own company in the future for sure. I don't own a plane just yet, but I hope to be able to get into one. I personally like King Airs. I'd like to focus my sales on King Airs. I'd like to own a King Air. So that's that's kind of how I feel about owning an airplane. I think it just opens so many doors.
Brian Kelly:
I mean, that is so profound and so powerful. I mean, I asked you that question right before we came on the air, and your answer like you just did now, it kind of blew me away in a great way because I was like, My God. I mean, you were locked and loaded and ready to tell me all the benefits, and that's another a testimony to your your sales prowess, your salesmanship, or it's phenomenal. But everything you said hits those those points, those pain points when it comes to, you know, business owners like, I want it to be faster. I want my business. I want everything about life to go faster so I can be more efficient to maximize my time. You're hitting all the buzzwords. No hassles with airlines. Oh, I love it. Hitting the pain points. And then there was, um. Oh, meetings in the air. Come on. I mean, that's that could be humongously advantageous because you have a you have somebody that can't escape you. They can't go anywhere. They're on the plane, they cannot leave. They cannot they can maybe take a break and go to the restroom on board. But that's about it. But they can't do anything. They're stuck with you. Tax advantages. I mean, it just went on and on. And then the last one was another key point turnkey operation. This is what the wealthy do. This is what I've learned over time is like the very wealthy. Like if they buy a yacht, they don't just buy it and have it sit in the harbor somewhere. When they use it 4 or 5 times a year, and it just sits there collecting all the stuff that clings to the bottom. And the rest of the time, no, they do exactly what you say. They lease it out, they rent it out. They they have their it's an asset, not a liability. And they use their investment to bring back more money than they invested in. So they could literally have the, the yacht pay for itself and then some. Same thing with an airplane in the case we're talking here. So man, I mean now it's like, what would what would your reason be not to own an airplane? Now I just thought of this question. I'm curious, does a business owner who wants to buy an airplane do they themselves? Would you say it would be advantageous or necessary for they themselves to actually become a pilot and be licensed to fly as well? Or is that necessary?
Annamarie Buonocore:
Becoming a pilot is a wonderful journey. I will always encourage flight training. We started off as flight training publication and I believe in people becoming pilots. We have an immense pilot shortage. We need to solve that problem. But the answer to your question is no. You don't have to be a pilot. You don't have to become a pilot. You. There are pilots for hire. It gets more expensive that way. But, you know, I'll just be honest. This is not a cheap industry. This is not a cheap pursuit. It's not as expensive as many people think it is. But you don't have to be a pilot to own an aircraft. That's the simple answer.
Brian Kelly:
Yeah, it's for it's for who it makes sense for based on where they are financially with their business. And we get that, you know, if you're just starting out in your solopreneur, you're probably not going to even be in the market to go buy an airplane, let alone, you know, no. Right. It's an investment. And but, you know, you just have to run the numbers and make sure that it's something that works for you as a business owner. And there are many people in that position that are. Above and beyond that were there, you know, buying and owning their own Lear Jets and, you know, the high end aircraft as well. And so yeah, it's but it's neat to know and to have that implanted in their brain the types of benefits you just laid out for everybody. It's like I when I asked you, I honestly was thinking, why would that why would I want one? Why would I even want to go down even think about it? And then after you rattled off those five or 6 or 10 benefits, like I can see why now. So it's about getting someone like you in front of them to let them know this is actually a really, really good thing for your business. If you're in that position where you're ready to make that next step. And I'm sure Annamarie, you have various ways of helping them to get into that, to get that airplane. And you also work on helping people sell their current airplanes. Is that correct?
Annamarie Buonocore:
Yes. Usa Aircraft Brokers is a full service brokerage that is fully equipped to represent both buyers and sellers of various aircraft.
Brian Kelly:
Oh, fantastic. If you don't mind, I'm going to put up your email address now so that because we're covering several things, we're talking about magazine and publishing, and then we're also talking about buying and selling airplanes. There's kind of two different roads, if you will. Would that be all right if I put up your email address so people can write it down?
Annamarie Buonocore:
That's totally fine. Yes. Okay.
Brian Kelly:
Cool. So it's Annamarie at Biz Jets. Usa.com. Yes. And for those of you listening only again, why are you listening? Get on here live with us. I know, it's okay. It's a and a m a r e. Nope, Ma. Sorry. Oh, let me start over. Annamarie@BizJets Ussocom already spelled that one out. So you can go back and replay that if you want, but reach out to her if you have. You are either interested in purchasing a plane or selling a plane. Now are you nationwide? Us only or just California? What is that?
Annamarie Buonocore:
I tend to represent Northern California as a broker, but USA Aircraft Brokers is throughout the country. We cover the entire country and we can transact some deals in Canada. We're hoping to do more on the global scale. But right now it's very USA focused.
Brian Kelly:
Okay. And fantastic. And then, you know, even if there's someone from Canada that's looking emailer and I'm sure Anna Marie, you could probably find somebody to hook them up with in the meantime or give them some advice on next steps to take it. At the very least, at least take them one step further with your genius and prowess and knowledge. My gosh. And you are very, very intelligent. And Maria, it's so obvious when you answer these questions. You're like, so spot on and ready and so detailed. Just love it, I love it, it is fantastic. Um let's see. So airplanes, we love them. Um I love them. There is a pilot shortage. So there's also a pilot shortage when it comes to small aircraft in addition to the big commercial jetliners. Is that true?
Annamarie Buonocore:
Yes. I mean, there's a pilot shortage all the way around for regional airlines and private companies. And a big thing that private companies and charters and some of the smaller organizations struggle with is that after a pilot reaches so many hours, they go off to the airlines, which are bigger and more equipped to give them benefits. So it's a struggle all the way around. So pilots are needed in many different capacities.
Brian Kelly:
Fantastic. So yeah, maybe, I mean, so for folks out there, maybe you want to have. Maybe you want to get a pilot's license, get your own plane, and then also leverage your own skills by being a pilot for other people. There's always that as well. Um, that's just another thing.
Annamarie Buonocore:
Another avenue possible to do? Yes.
Brian Kelly:
Yeah. Just looking for any and all excuses and ways for people to do this so that we don't have this shortage for much longer. It's like, yeah, I've been hearing about this for so long, I didn't realize it impacted the the smaller aircraft, if you will, industry as well. That's just amazing to me. My gosh. Um, all right. So when you go into marketing, when you go into do you actually work with advertisers for the publishing side of things where you sell them advertising space in the magazine? Are you directly involved in that?
Annamarie Buonocore:
Yes, I directly sell to advertisers who want to have their ad in the magazine in terms of working with them on the campaigns and really deciding what they want. What's most appealing to the reader? Editorial that accompanies their ad, how to partner it with a good online campaign. These are all services we can provide. I don't do all of that. We have a team of graphic artists. I have a sales person in Oklahoma who handles a lot of the PR and things like that. He's been wonderful and he'd love to work with anybody who's looking to do some advertising.
Brian Kelly:
That's great. And yeah, the magazine itself is very eye popping and it's very appealing and very professionally done. And do you this is a physical magazine and I'm guessing do you also distribute an electronic version of it as well?
Annamarie Buonocore:
Yes. All of our publications are digital and print. You can find them on our websites, on our social media. We use the publishing platform issue, which is issue, and they're printed. You can pick it up at your local airport.
Brian Kelly:
Oh really? Oh, at the local airport, they should put those in the back of every seat of every airliner so that those that are getting tired of that, like you said, the hassle they pull that out and go, wait a minute, I can get my own plane. I'm done with this.
Annamarie Buonocore:
Well, we're looking at relationships, not really with the big airlines, but with some smaller regional airlines in terms of putting them in the seats and things like that, because I've gotten that my whole life. Oh, what are your what does your dad do? What does your parents do in-flight USA magazine. Oh, I saw you in southwest. It's like, no you didn't, but it's okay. It's fine, it's okay. We are looking at airline relationships as well.
Brian Kelly:
Yeah, I was I was one guilty as charged. I was like, oh, you're the one that has the back of the seat. Oh no we're not. Oh sorry. But who's to say, who's to say, you know, down the road now you're starting with the smaller outfits. You know, that's where you start. You start one and you start growing and word can spread. And yeah, I wish you all the best. You and Eli and everyone, your mom and everyone that's involved in this, for sure, the whole team. And that's why that's why I have folks like you here on this show, Annamarie. Because when I, you know, I knew I know Eli because he was on the show before you. And he's a great a great guy. I love talking to him, getting to know him. And when he referred you to come on, the show was like, great. It's you're already like an inherent friend by osmosis or, you know, so it's like by relationship. And, you know, the first thing I thought it was a great I get to help get the word out more in, in a slightly different way, because you and Eli have different roles. And this is going to get people more of a complete picture of what you're capable of doing as a business and as a partnership. And so I'm really happy to be able to help in any way I can to get you greater exposure, because these ideas are just, again, like I said, they're not what entrepreneurs typically think of as far as, hey, why would I get a plane? Well, you just spelled out 7 or 8 reasons why that are very profound and impactful. Reasons, I think so. Fantastic. Um. Have you ever. I don't know the answer to this. Have you worked before this? Did you ever hold, like, a job as an employee in a corporate position?
Annamarie Buonocore:
No, I've never worked corporate. But before. I have a career beyond aviation and that appears in several capacities. Before I got involved with my family business on a full time level, I had a literary journal that I started. It was a cultural poetry fiction kind of journal. I started that and I did several volumes of that outside of my aviation publications. I have a magazine for seniors. It's published in six different Bay area counties, and I also consult with the seniors and help them find the next solutions in life. The pendants to wear at home, going into assisted living, things along those lines. So I do that. And I've also had career experience in the inspection industry, similar to insurance adjusting, taking photos, writing reports on damaged properties and vehicles, things like that.
Brian Kelly:
Wow, a very wide and diverse. That's phenomenal. I love the magazine for seniors. My dad went through this just recently. He has advanced dementia. We got him into a memory care facility and it's been really great. But it was it was a difficult time. And it's it's still kind of now and then a difficult thing just because of the when you talk, they don't have their full capacity every time. Sometimes they have a good day. Other times it's a horrible day and they repeat something five times on the same call. I just I learned to get patient and just act like it was the first time I heard it and just do it as lovingly as possible. But I think that I'm saying all that to say that that's a phenomenal service that you provided for creating that magazine for seniors because, you know, assisted living, that no one wants to hear that, especially if they're independent. Um, you know, I wouldn't want to hear it when I get older. I'm like, no, I want to stay in my own place and put me anywhere else. And I get it. And it's a sensitive issue. Yeah. And to be better armed with information and ways to ease into that a little bit more elegantly, I'm sure that was a godsend for many people. Is that still being published, or is that something that was in the past?
Annamarie Buonocore:
No, I still have it. We're publishing house. We have about six different titles here now, and I do still have Born to Age, and it's under several different Bay area counties. It's this might not be of interest to people all over because it's so Bay area focused, but by and through various partners we plan on growing that too.
Brian Kelly:
Oh that's fantastic. So here we go. We're I'm loving this because you're scaling and growing and you're not 100% solely focused on the aviation industry when it comes to stuff like that. And, you know, the cool thing is this is what I, I run around and know many entrepreneurs, a lot of solopreneurs, and they're and I was guilty of this too, where you'd start your one business, you'd get it going. Well, actually not even get it going. And then that shiny ball would show up over here and you'd start working on a second thing may not be related, maybe even a third. The thing I love about what you have done is you have an established business as your core. And that's the thing many are missing. It's like, get the first one established, then start going out and looking at other additional avenues. Now with you is probably different as far as the timeline goes, because you were doing that before. It sounds like you came on board with your aviation company, but at least you have that as your core. You don't have to, you know, it's already built and it's running and banging on all cylinders. And you got a great partner with Eli. So I just want to tell entrepreneurs out there like, don't look at this example and go, hey, I'm going to go start another business. It's like, get your your get your primary business off the ground running as if as if it could run without you before even thinking about doing something else. Because it's hard enough to make one succeed, let alone more than one.
Annamarie Buonocore:
It's like, yes, and I do have that problem too. I often see the shiny balls on the other side and go after them, and I have to keep myself grounded. And being an entrepreneur is a balance of staying grounded, staying the course, working the day, and chasing the other ideas. It's a fine dance. It's very difficult to master and I have to be honest, I'm not superior to anybody here. I got very lucky that my family had this established business before I got into it. I got really lucky and a lot of people get lucky like that. But if you don't have that, then it's going to be a little bit harder. But anybody can do this if they put their mind to it.
Brian Kelly:
There you go. That's it. What would you say if you were to pick out one thing that you absolutely love the most? Absolute favorite thing about being an entrepreneur with all the wonderful, good, bad and the ugly that comes with it. What is your favorite aspect of being an.
Annamarie Buonocore:
I enjoy having the autonomy. I enjoy having the control. I will be honest about that. That could backfire at times, but I do enjoy having that autonomy, the freedom of ownership, being able to have a passionate connection to my products and having this lifelong connection with my family members because this is our family business, I really enjoy that. I have a lot of respect for printed materials, and it's also that's another thing about entrepreneurship. It's a balance between oldest gold and keeping up with the times. So I really enjoy figuring out those problems, solving those puzzles and having those connections.
Brian Kelly:
Yeah. And you said the word freedom. I call it liberation. You know, you're you're liberated from anyone else's ruling thumb. I mean, if you have a partnership, it's not just you by yourself. Get to go Free Willy. Do anything you want because it's got to be within the confines of the greater good of everybody involved. But still, it's a greater freedom than working for another company as an employee, where you have zero freedom most of the time. So I get that, and then you have other, other interests that you're chasing and going after with fervor with the other magazines and things. That's awesome. Autonomy and control. Yeah. That's good. And then, uh, yeah. Passionate that, that that was the big one right there. You know, freedom and passion. Because how many people that are employees there are some. Not many though percentage wise, that are really all in passionate about what they do because let's face it, they're growing someone else's business. But many do like what they're doing, and they're very passionate and they're happy to be where they're at. But my experience has been far less than 50%. They're just there to collect their paycheck, go home and then live the weekends. Yeah. So when you when it comes to passion to you personally, how important is that to you to have that burning passion to do what you do? I mean, what if the position you're in now didn't give you a whole lot of, you know, passion didn't come from that? I mean, how important is passion, would you say to other people, you know, if you were to give someone advice, how important is passion to be passionate about what you're doing to become successful or maintain success in what you're doing? What would you say to them?
Annamarie Buonocore:
I would say it's very important, but it is not everything. Yes, we have to be passionate to get through the day, to get up in the morning, to feel good about ourselves. But it is not everything and I'll go you one further. Sometimes passion has to be learned. I remember when I was in high school, I didn't really have any interest in getting involved in aviation whatsoever. I wanted to, you know, I liked writing. I thought I'd contribute to the family business in some way, shape or form, but I wasn't into planes and I was going to be a very objective journalist. And this is an approach that we have taken in our company. At times. We're going to stay out of the air shows, we're going to stay out of events. We're not going to go to certain organizations because we really want to be objective. We're not going to join AOPA. We're not going to join EAA. I have to tell you, when I started, I started learning the passion. I adapted to the passion. And it was in the people, the people I met in these organizations, in aviation. They were so friendly and so kind. I was sold, of course, I wanted to be part of AOPA and make the sky safer. Of course, I wanted to perpetuate the freedom to fly. I love the EAA Homebuilder's community. It's wonderful. So of course, journalism, you got to be you got to be non-biased. You got to stay away from certain things. But being part of the industry and having that passion, I would say it's very important. It keeps us going and it's really helped our business.
Brian Kelly:
You're. I'm passionate about your passion. That's pretty cool. That is fantastic. Hey, uh, we have a good friend of mine who's here, Dennis Nurmela. He is currently. He currently resides in China. He made a big life choice some years back. And very, very successful businessman. Entrepreneur. Decided to to move to China to teach English to Chinese college students. And so he's been doing that for a number of years. And he loves he loves the kids there and sends a lot of pictures. And that's talk about a servant leader, a heartfelt man. And I met him, got to know him. And, um, Dennis, I hope you're doing great, my buddy. So we are getting close to the end here, Marie. And I remember telling you that I promised. I'm going to ask you this one very special question to end the show. And before we do that, though, we do have a couple giveaways to give. So those of you that are watching live don't go anywhere because we're going to give that away like right now. So you'll want to literally take out something to write with a pen, a pencil, a keyboard and a notepad on your computer. And you'll want to take down this information that I'm going to bring up just in just a moment here. There it is. So what you want to do to enter, to win a five night stay at a five star luxury resort? This is you get to choose from many destinations from all over the world. All you have to do is go to this website to enter to win and it's R.I.P dot com forward slash vacation all lowercase. So R.I.P. that stands for Reach Your peak which is my business, my company report m forward slash vacation. Head on over there. After the show is over, write this down. We'll still be monitoring for entries and one lucky person will win a five night vacation state of five star luxury resort. And I cannot wait to see who that is. Excuse me. And so that question. Annamarie. Don't worry. Haven't forgotten about yours is really a profound question. It's very powerful and I can't wait. And so everyone watching right now listening. And Marie has something to give away. Do not go anywhere after that giveaway because I'm going to ask her that amazing question. And I'm going to I'll tell you right now, you'll be so glad you stayed on. So do not go anywhere. So, Annamarie, you told me a little earlier that you have a gift of your own to give away, so I'll put it up on the screen and let you describe it and tell people how they can go get that gift for themselves. So I'll put that up. Go ahead.
Annamarie Buonocore:
Sure. Eli and I talked about this a lot, and I'm going to talk to the folks at USA Aircraft Brokers. We are willing to give a free consultation, whether it's about buying a plane somehow getting into aviation. We're not a flight school, so we can't really instruct on that. We can refer you to some really great flight schools, but we can also offer a marketing consultation on reaching the aviation community and those in it. So we are willing to consult on either one of those two things. And we have many partners in the industry whom we can refer you to. So that is my gift to you for today.
Brian Kelly:
All right. And to get that gift, all you need to do is email her at the email address we gave earlier. Annamarie at Biz Jets Ussocom. Anne-marie at Biz Jets Ussocom and just say, hey, I'm emailing you about the consultation you mentioned on the mind body business. Show something to that effect and she'll know what you're talking about and set you up with that consultation. Thank you so much to both of you and Eli for offering that. Much appreciated. And please, folks, realize that this you're taking this, they are offering their time, which is the most valuable resource any of us have. And so treat it with the respect that they deserve. And as if it cost, you say, $997. You know, really treat it with respect because they are professionals and they are offering you something pretty amazing. So just be respectful when you reach out and throughout the process. Appreciate that. And I know Anne-Marie and Eli would too. All right. With that Anne-Marie, the question is coming up. So here's the cool thing about this question. Anne-marie. There is no such thing. As a wrong answer. It does not exist. It's not a quiz. It's not a test. In fact, the exact opposite is the case. And that is the only correct answer is your answer, because it's going to be unique to you and it's a beautiful thing. And thirdly, if it takes you a microsecond to come up with the answer, or if it takes you several or many seconds to come up with the answer, that too is just perfect. Because once again, it's your answer. So there's no way to fail. And I know it's a lot of buildup and you're going, what the heck is this question already? Yes, but I guarantee you it's going to be a phenomenal response because every one of them who preceded you, including Elis, were all amazing. And yours will be as well. So are you ready?
Annamarie Buonocore:
Yes.
Brian Kelly:
Oh, she's like, please, let's get this over with. All right. Annamarie Buonocore. How do you. Define. Success.
Annamarie Buonocore:
That's a great question and one that gets asked often. I would say I define success by feeling good at the end of the day, feeling like you've been productive, like you've contributed something. And of course, when you see the numbers and the bank account, that's always a great feeling. But there may be days. In fact, you will have more days than not when the bank account might not be so pretty. So how do you feel like you're making progress in the world? How do you feel good about what you're putting out there? And I would say, are you helping people? Are you making a difference for anyone? And in publishing, I believe that what we put out there makes a big difference in people's lives. And the consulting that we offer, in addition to our published works, makes a big difference in people's lives. And airplanes make a big difference in people's lives. When you've got them as part of your business, there's not a whole lot you have to do. You've just got to get the people in the planes together and you know, you know that you're changing lives. So think about that. When you measure success is how many people are you benefiting? How many are you helping? Money can be a great measurement of success. It may be there are some days. Other days? Maybe not. So Brian, that is my definition of success.
Brian Kelly:
And it is a stellar one, I must say. And like I said, you are going to crush it. And you did so much so that I had a plane flying over right then. That's pretty awesome. Something I used to do in older shows, so I appreciate that so much. Annamarie, I appreciate you more than anything for spending your very valuable time here this evening with us. Live on The Mind Body Business Show. And ladies and gentlemen, that's it. You can now. You can now travel free about the country, and you can go and enter to win the vacation stay. You can email Anne-Marie for that free consultation that she and Eli put together. And we're going to call it a wrap for this evening. And before we do that, Anne-Marie, one final word to you. For you to give to everyone here is if you were to be sitting in front of a budding entrepreneur who is kind of starting out, and if you were to think of one, one piece of advice that you know would help them to take it to the next level, just one, what would that be?
Annamarie Buonocore:
I'm going to say this. I'm going to say, stick with it and keep showing up. You got to think outside the box. Sometimes things aren't going to go right. And when I was first starting the slightest mistake, I had certain people in my life they'd be like, go get a job, you know, or just just go somewhere else and do something else. They were very quick to say an easy what they thought was an easy solution. But so much of life is just showing up, just keeping at it. Even when things don't go well, just keep going. Just just keep showing up. And I know everybody's parents probably give them that advice, but I really feel this from the heart. And I'm really going to put this out there to the aspiring and I, I still consider myself somewhat aspiring as an entrepreneur. And I look up to so many people and including my parents, including Eli, including my salesman Ed Downs. I look up to so many of them, and so much of what they do is keep showing up, keep showing up.
Brian Kelly:
I love it. Oh, that's great sound advice. I've said that to so many people as well. Just show up and just continue to do so over and over. Thank you so much, Annamarie. On behalf of this amazing young woman, Annamarie Buonocore, I am your host, Brian Kelly of The Mind Body Business Show. Until next time, we will be back a week from now with another fantastic episode. Until then, please everyone do two things. Number one, go out and crush it in business so you can serve more people. And then number two, above all else, please everyone be blessed. All right, that's it for now. We'll see you again next time. So long everybody. Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Annamarie Buonocore
Annamarie Buonocore is the Associate Publisher and a second-generation owner of In Flight USA Magazine. Based in Silicon Valley, the magazine serves business and general aviation throughout the country through print and digital advertising, strong editorial content, and creative aviation photography. Buonocore is involved in every aspect of the business from distribution to production and layout. She is currently a student pilot at Hayward Flight at the Hayward Airport in Hayward, CA. She enjoys attending airshows, taking pictures, writing, and spending time with her two Maltese Poodles, Pericles and Sophocles.
Connect with Annamarie:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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