Special Guest Expert - April Lewis
Special Guest Expert - April Lewis: Video automatically transcribed by Sonix
Special Guest Expert - April Lewis: this eJwljstugzAQRf9lFl2RWEAIKVJUkZJFooa2QSzaDXJtQ636JduERlH-vUZd3secOzcgWnmmfOevhkEBJUTAlfNYEdZxCkWSZ5skTbMIyOi8lqNj9j9Yx-tVlkSACdFjIMxmunnM4jyCnjNBO4XlzOy5YAH7M2E7OChuMFoR7G_vjSsQmqZpOWg9CIYNd0uiJaKWXxi6JGg-dShu8tod33u9f_ta8O7UPZe_ydHQ6uxVm9LP6xMWfisZ5fjB6dEStqV6UkJj2oapCDz3Yv7kdKir3Wv1sWubQ71vmkVpLBcvbAq70qxCs9dWYh-qs7zf_wCjKF_n:1n8Ef5:0TLYzloKhIDn1xp4Ojh3i6WG3CI video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back.
We're dedicated. And driven. How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is. This is the. Body.
Speaker1:
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. We have such a phenomenal show lined up for you because of the guest expert you are about to meet. It is the incomparable April Lewis. I cannot wait to share her with you, her energy, her drive, her love for helping and serving others. I cannot wait to bring her on, and you're going to find out how dedicated and committed she is to succeeding not just for herself, but for people that she cares about, which is everyone you. And she's here to serve, and I just love working with talking to people like April Lewis, and we'll bring her on very, very quickly, I promise. But before we do that, the mind body business show, what is that all about? Real quickly, what it is is it's about what I call the three pillars of success. And what happened is about 10, maybe 11 years ago, I started studying only successful people, those that had achieved a level of success, perhaps greater than mine. My own and what I began finding out over that period of about 10 years is that 10 or 11 is that these three topics kept bubbling to the top these three attributes, if you will. And that was the very title of this show. The three pillars mind, which stands for mindset to a person, each successful individual that I studied had developed and really not perfected. No one can really perfect, but came close. They put in a lot of work into their mindset.
Speaker1:
They had a very powerful, positive and most importantly, very flexible mindset that was key. And then body that literally was that they took care of themselves physically their physical body by way of exercising on a regular basis and by what they ingested both food and liquid. And then business business is so multi multifaceted. It's a beautiful, glorious realm. It includes skill sets that must be mastered for one to be successful. Skill sets like marketing team building, systematized leadership sales, the list goes on. I could go on for quite some time. The thing is to master any one skill set can take a long time. I mean, it's been said to become be coined an expert at anything. One must spend ten thousand hours on that one thing, and the same is true with mastering a skill set. The good news is you don't have to go through personally and master every skill set that I just rattled off and many more that go with it. The thing is, if you were to master just one. Just one skill set, and as a hint, one of those five that four or five that I just mentioned was the skill set I'm talking about is the skill set I'm talking about. If you master just one, then the rest can fall into place and you don't have to worry about mastering that one. Does anybody want to know what that one is? Just let me know. Put it in the comments. Ok, I'll tell you.
Speaker1:
No matter what that one skill set is, the skill set of drum roll leadership. It's a beautiful, beautiful thing. When you have mastered the skill set of leadership, then all of the other skill sets that you need to have mastery built into your business. All you need to do is bring in those people that have acquired those skills who have mastered those skills and lead them. That's it. I know it sounds really simple and it is, but it can be, you know, it's a lot of work still. But it's a simple concept and it works. It works phenomenally well. So that is fantastic. The mind body business show that is what it's all about. It's about showcasing amazing, beautiful, wonderful people like April Lewis, who is coming on and it's all about this is this is key if you get nothing else from the show. It's about modeling success. And April has achieved success, and she's going to be bringing on some incredible snippets of value happens every show, and all I implore of you is to take notes and then take and put into action those things that April has basically told you that our keys to her success sound cool. And speaking of success and taking notes, another key element of successful people that I found was that to a person, each and every one of these individuals were also very voracious readers of books. And with that, I'd like to Segway into a very short segment. I like to affectionately call bookmarks.
Speaker2:
Bookmarks born to read, bookmarks ready, steady read bookmarks brought to you by reach your peak library icon.
Speaker1:
Yeah, there you see it, reach your peak library and a real quick side note, really quick. One of the things I love to tell folks on this show and when I'm talking from stage as well is to just take notes instead of succumbing to that urge to go start looking at websites and resources that that April is going to be bringing to the table as well as yours. Truly. Just right, the domain names down now. Go visit them later. And here is why. I say this all the time from stage is that is because the magic happens in the room. And what that means at a deep level is simply that if you pay attention, you can utilize the information that is being disseminated. If you don't, if you just take your gaze away for just a moment, you could miss that one thing. That one thing that April says that could change your life for better, forever, and I would really not like for that to happen for you, so just a piece of advice. I literally write notes as I'm hosting the show myself, so I never ask anybody to do anything. I don't myself practice, and I implore of you to do the same, so reach your peak library. You can write that down. What that is. The website I had developed, my team put it together and I really literally had you in mind when I did this.
Speaker1:
Entrepreneurs, business people looking for additional success, rising that bar and what I did was I put a compilation of books I personally read and vet. So not every book I've ever read is in this list, and they're actually, in no particular order, the kind of just haphazardly thrown in there. And the beautiful thing is, all you need to do is find one book you have not read yet. Whatever I want appeals to you by the quick description and click the the button and get it. By the way, this is not what I would call a moneymaking website. That was not the purpose of this site. It is the purpose of it is so you can have a library where you know that the books in there have been vetted at least by one other successful individual, and that the odds of you're not wasting time are greatly improved. And so again, not every book I've ever read is in here. There are some really fantastic books, and I'm sure you recognize some of them already. All right, that is enough of that because you know what time it is. I think you can guess what time it is, it is time to bring on the amazing April Lewis. Here we go.
Speaker2:
It's time for the guest expert, spotlight savvy, skillful, professional, adept, trained, big league qualified.
Speaker1:
And there's this, ladies and gentlemen, it is the one, the only
Speaker3:
April
Speaker1:
Lewis.
Speaker3:
I love that intro, Brian. Gosh, can we play it again?
Speaker1:
Yes. Absolutely. As many times as you want. How are you doing that April?
Speaker3:
I am fantastic, my friend. How are you?
Speaker1:
I'm doing amazing. And the reason is because I get to spend time with people like you. You are on fire. You're improving yourself. We're going to talk about that a little bit. You recently just completed something monumental, and that's going to change your life forever. But every life you touch, and that's a big, big deal. I can't wait to bring that one in before we dove into it. I'm going to give you the introduction you deserve because I respect you in a moment. But first, we're going to do a little bit of housekeeping if that's cool with you. I've got a couple of things to get off the plate and then we'll get right into it. All right. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like April Lewis and grow your business all at the same time, then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message, and one of the key components that is contained in the carpet bomb marketing program is one that you'll learn. How to absolutely master is the very service we use to stream our live shows right here on the Mind Body Business Show. And over the course of the past. Oh my gosh. Over nine years now, we have tried many of these quote unquote TV studio software solutions for live streaming.
Speaker1:
And I got to tell you a stream yard is the best of the best. It combines supreme ease of use along with unmatched functionality, so you can start streaming high quality, professional looking live shows for free. And you can do that right now with streaming or visit the website. You see it on the screen are Wipe. I am forward slash stream live report. I am forward slash stream live and now let's bring the woman of the hour back to the front. Back to the center. She is April Lewis and she empowers individuals to be the highest versions of themselves, so they become healthy, happy high achievers. She is the CEO of the A. Lewis Academy Inc, a learning and development consultancy based in Florida. I love Florida. As a keynote speaker, national trainer and executive coach, she takes an inside out approach to personal, professional and organizational transformation. Lewis is a certified life coach, certified health coach. Certified NLP practitioner, I threw that one in there and best selling author of the missing piece in Forgiveness. She equips professionals with relevant tools and strategies to manage stress and increase resiliency. Louis I like April. April is a U.S. Army veteran. Thank you for your service and gold star wife. She is a first generation graduate of the University of South Carolina and a native of Mobile, Alabama. With that now officially informally, I like to welcome to the stage.
Speaker3:
April Lewis and the crowd.
Speaker1:
So yes, they are going well. Let's see. We've got a few people making some comments already. Oh, goodness, I think you know this wonderful, amazing individual miss
Speaker3:
And my echo gives me, Hey, Brigida, look, I'm saying that if I can hear her say, Hey, that
Speaker1:
Is talking back, she said, Oh, look at this. Thank you for your service.
Speaker3:
Thank you. Thank you. Big hug to Uber. Get a virtual hug. See you right now
Speaker1:
And we have Tamika Walker. I love all this.
Speaker3:
Has her right there. She is a beautiful soul. Brian, you would love having her on the show.
Speaker1:
I can only imagine if you know.
Speaker3:
Of course, yes. Ma'am.
Speaker1:
Yes, she was listening and want to know what? I don't know what that one skill set was. I love it. I love it. Yes, you went through. Oh, just oof,
Speaker3:
That's a great.
Speaker1:
Oh, and look at this one. Hey, I'm
Speaker3:
So blessed, blessed, she's actually one of my coaching client, and when I tell you if the if I have an idea and then the idea became my world and I am making the world a better place, every day was a person. It's to make a walker like literally and figuratively. She's a dula. She's bringing lives into the world. She's amazing. So, Mika, thank you for being here with us.
Speaker1:
Yes. Thank you, Tamika. Yeah. Introduce us after the show April. I would love to have a chat with her. Absolutely. And that's what I love about what I get to do in this show. It's about. It's never about competition, it's about collaboration. There is competition in the world and competition is good. Please don't get me wrong, but collaboration. I used to be a fitness professional and I would literally refer people to other fitness professionals if we weren't a fit for any reason without hesitation. It wasn't about Brian making another dollar, it was about Brian giving them the best result they could possibly get. And that's what I love about you, April. And it sounds like to me because very much that way, and I know Raghida is like that because she's a very good friend as well. So to kick this thing off, what I like to do, I like to peel away the onion a little bit. And it won't hurt, I promise. Ok. And you're going to love this because of what you just completed. We'll get into that later. But one of the cornerstones the foundations, I would say of life as far as what we what we deem as being successful in life, what we're happy with, it all comes about because of what is going on in that big, beautiful noggin of yours April.
Speaker1:
And that big, beautiful noggin of anyone watching everyone watching your success or lack thereof is a direct result. Some of you may not like this of what's going on up here in your beautiful brain, and it is a beautiful brain, no matter what's going on in there, because that brain can be changed for better in an instant, as April now knows all too well, and it can be changed forever. Reprogram for the better and your life will change literally forever, for the better. And by the way, keep keep on here because you'll want to get in touch with April to find out exactly how to do that when we're done, because she has the ability to do just that for you. So when it comes to April, being an entrepreneur can be arduous at times. You know, you get up, you know, a lot of people think, Oh, you're an entrepreneur and you're successful, so you're on a hammock, swaying back and forth with an umbrella drink, sipping away and just enjoying life every day. That's how it works, right?
Speaker3:
No, no.
Speaker1:
Every single day there are multiple challenges. There are multiple hurdles. There are multiple setbacks. So for you, you personally, April, when you get up in the morning and you know that that day is going to unfold the similar way that all the days before it, there are good times in there as well, of course, or we wouldn't do this. But when it comes to maintaining that positive, productive, driven mindset, what is it that's going through your big, beautiful brain when you wake up in the morning that just keeps you going and start your day off? So you have that momentum going throughout the day, the week, the month and so on. What does that for you?
Speaker3:
It is my burning desire and knowing so I think desire and knowing are two different things. I have a desire for it and I know and they meet in this like beautiful middle ground. That said, you still got work to do for God. It is literally about the fact that I am still here, fully capable in my right mind with all the things that have happened in life, all the things that may have happened just the day before, but I want to do. And like all the things that God desired for me to do when he created me, when he said, You're going to come out September the 30th, nineteen eighty two and nine fifty four pm in Mobile, Alabama, to do this, I am only interested in that. This so I'm very much a believer. And when Christ Yeshua says I am about my father's business, I made that my life matter, like I am here to do what I was created to do. Now that sounds good, and it may even seem like I know what that is in its totality, and I got strong glimpses of it. I got beautiful images of it, and I am doing it. But the fact that I'm still here, it's like the Ingwe on the word. It is a continuous process. And so what's in my beautiful head? Ok, God. Which way do you need me to go? Who do you need me to call? What do you need me to post? What do you need me to say? Because I still got work to do because I'm still very much here?
Speaker1:
Hmm. And yet, you know what that is? You know what that is?
Speaker3:
What I call.
Speaker1:
A bomb dropping moment right there. Oh, yeah.
Speaker3:
You have been
Speaker1:
One of the things that really comes through with you April, and we've talked several times in the past, is you just have this unbelievable glow and passion of life and and it's you're just a magnet of positivity, in my humble opinion, and I know you're a human being and you have your downtimes down days as well. So no one's perfect, and I want everybody to realize that too. But you have that, that it factor that makes you a desirable person to be around and to chat with, to learn from and to do business with and to be friends with, in all honesty. So you are a product of the product. That's why I'm saying all this. You practice what you preach. And now now that you've become NLP certified neuro linguistic programing, Katie Bar. That's it. Ladies and gentlemen, April Lewis is going to change the world one person at a time, emphatically and incredibly. And I know that because that's what drives her. And so I'm so excited for you, and I'm excited for everyone you cross paths with from this moment forward, including yours. Truly, I got goose bumps under this jacket. I am
Speaker3:
Amazing. Like, warm in here because. It becoming NLP certified is so much more than being NLP certified, and I feel we would be remiss if we didn't share what NLP is because I think a lot of people may have heard it more often than not. What I've heard is people saying they attribute NLP to Obama and Tony Robbins and Bill Clinton. And so I haven't just gone through the chorus and Birgitta, who is on teaching us what neuro linguistic programing is. There are so many ways that you could define it, but I like to keep stuff very, very simple. And neuro linguistic programing is how we as individuals see and experience the world and the language we put around it, which determines our words and our behavior. So I love that you brought that up, and I'm so proud of myself for getting it done because in NLP, I'm a communicator. I have like my job when you talk about my desire, my knowing to do what God created me to do. I am a truly a messenger like he anointed my voice to speak. But communication is not just about speaking like so often we think communicating is Oh, this is what I'm saying. They understand what I'm saying. That's a part of it. Then there is a whole other part to listening, and that's the part that's more important than anything else. You can be a great interviewer if you didn't listen to what I said and it was just you talking about you. So I am completely ecstatic that I have that certification. The certification is good, but it's the community that we have with those other practitioners, and it's the ability, like you say, I'm going to make the world a better place because now I am equipped to listen better to different people and to people with different viewpoints so I can see how can we work together and link whatever I got going on with what you got going to help you get to wherever you desire to be, which is coaching in a nutshell.
Speaker1:
And I love that there are so many wonderful definitions of NLP because it's very deep and very wide in a great way. I like I use one sentence, I just call it the science of success, and I got that from a mentor of mine. I did not coin that phrase, but I thought that hits it all on the head without all the details, which details are good to have for those that are like, Well, what does that mean? And there's so many things. One of the other, more powerful things are equally as powerful, I should say, is the ability to literally reprogram your own brain. You're the one doing it. No one else is doing it. You're just following instructions. It's not woo woo. Like I thought in the beginning seven years ago when I first became certified. And it's a science that helps your brain to change into what you are meant to be because it's your subconscious that's doing the work. It is you your essence. And that's what's beautiful about it. I'm smiling because I can't help it. It's just it's the most unbelievable science ever. It's it's like, it's like an unbelievable, euphoric drug without any bad side effects. Yeah. And it's not a drug. You know the thing? The other thing is the last it lasts permanently, it's not just, you know, a two minute high or 20 minute high or whatever it is. I don't even know, but it's it's a life changing process. And for anyone out there who has not gone down the path of at least learning more about it, I know I know that April would gladly spend some time with you and have a chat.
Speaker1:
We'll give you how to connect with her toward the end of the show. On that note, I almost forgot April and I feel bad because we have a sponsor for this show as well, and I'll put that on the screen. So for everyone who stays with us live till the end, you have to be watching live. You will have the opportunity to win a five night stay at a five star luxury resort, and it's all compliments of that. You see that red stamp looking there it is. Logo up on the upper right of the screen. If you're watching this live or recorded the big insider secrets, they are the sponsor of this show and they give us the ability to give one of these away. Every single show. That's pretty phenomenal. And just just to be very, very clear, this is not one of those things where when you show up to the resort, where they're going to whisk you down to the basement, water talks you a timeshare pitch, it's not that at all. It is your vacation stay. You don't want to miss that. Stick around to the end because we give this away every, every single show and you must be watching live in order to enter because it's time based. So all right. Wow, we got comments flying in. I got to check on that real quick. What do we have to Mika? Oh, she's going crazy. Yes, the science of success. Oh, she's got so many comments. We can't go through them all. But I appreciate you. I like her. Oh, I already like, haven't met her yet. Awesome.
Speaker3:
Awesome. She's an awesome human. We also got some cool people watching on Instagram here. I wish they could get in so they could, like, qualify for the free gift. That's amazing. Five nights and they can.
Speaker1:
They can. If they're watching this live on Instagram, absolutely. The way to enter will be revealed and absolutely everyone on Instagram. Welcome but those people came to me a year later because what I noticed is, is by building and nourishing those relationships and really for those people to feel like you care about them, you're not only going to networking events because you want business, but it's because you see them and you acknowledge them and you see those people as as people and as humans. And and you're building friendships and relationships. So really, I owe it to the people that I have met through and networking events in different, different avenues.. Watching this, and I appreciate having you here to watch this amazing April Lewis as you all follow her already, you already know how amazing she is. So, yeah, absolutely. All Instagram people who stay on Instagram people. That was weird. People are watching this program are definitely eligible to enter as well. No, nobody is left out as long as
Speaker3:
You don't know at the end. I'll put it in there. So they can. What do you call it? Not subscribe, but apply. Answer. That's why didn't I come up to work in like entered the enter to win? That's awesome. Shot. Thank you all if they're watching.
Speaker1:
Yeah, so. So in the beginning, I kind of opened with a few things mind, body and business and also the importance of reading, we're shifting gears here a little bit. And what I wanted to find out from you, April, if you are the person that one person that you would consider to be an avid reader that you love reading and you absorb the information and use it to better yourself, would you consider yourself to also be an avid reader?
Speaker3:
One hundred percent. Yes. Yes.
Speaker1:
All right.
Speaker3:
I am an author and I am working on a book now that will be released. Fingers crossed. Spring of this year. So we are finishing it up now. Yeah, it's exciting. So yes, I am an avid reader, my friend.
Speaker1:
So I got to ask you, I love this, I am a deeply curious about things like this when you finished your first book. When it became publicly aware that you had this book, did anything in your life change at all from that moment forward?
Speaker3:
Oh, man. Yeah, like my you know, my book was very I coauthored a book and it was very intimate, right? What I put in that book. A lot of people would not share, and I shared it in a book that became an international bestseller. So my life changed because at that moment, I knew I was free from the pain and suffering of grief, which is the most of what my chapter in that book is about. So for me, it was very liberating, and I remember the day that I submitted the final copy to the editor at the time I was living in Columbia, South Carolina, and I literally just like Cry and I have this like panic attack. And it was like, Oh my God, what have you done? Why would you say that? What are you doing? I mean, it was insane. And so I got up and just started like washing dishes, and then I turned on some phrases. I mean, literally like freaking out by myself, like, what are you doing? Why would you do that? And then I just stopped in my tracks and I just breathe and I acknowledge what I was feeling. And then I said, April, you're over it now.
Speaker3:
I was over it to the sense of sharing because it's very much part of my story. There were still some healing that needed to take place, but I had freed myself from the bondage that I put myself in for the situation that I talked about in the book. So my life changed on a very spiritual sense that I was freed and the business entrepreneurial sense, it really it took my confidence to another level. It really let me know that I was capable, that I was qualified, and at the time I was even working that I was working and that one of my corporate events for the job that I was working, we gave away a copy of the book to all the attendees, my book and this doctor's book. So it really just it took my confidence to another level because now I will forever go down in history having authored something, and we know Arthur is the root word of authority. So on the topic of the missing peace and forgiveness overcoming the impossible, I am a leading authority figure in that and so I am very grateful to this day for having released my story.
Speaker1:
I love it and you said everything I expected, I mean, and more. I shouldn't say everything I expected because there were I didn't know all that story, but. I love everything about what you just said and the one thing I was going to then come back and ask you if it didn't come up and you did, was what happened to your perception by others of being an authority figure? And you basically said that's what it did, because now they're giving your books out in front of other people. And the second you said, I authored a book right here on the show, those that never had known that about you, I guarantee your level of authority in their eyes went up. You didn't even say what the title of the book was, yet you didn't say what was in the book. Yet it didn't matter. That's what happens. Oh, great story. There was a quick story. A gentleman was showing the power of a book and basically it really, and I'm not demeaning anything that you wrote in there by any stretch April. What his point was just author. A book, don't go. Don't fret over every word and don't make it perfect. The contents really don't matter as much as we all think because it's always been written about before us anyway. He held up this one book and he said, This is a book titled And It's Something Like everything men know about women, and I forget the author name and all this. And he said This has been an unbelievable it's sold millions and millions and millions of copies. And then he proceeded to open the book up and flip the pages. He's on stage. April, every single page was one hundred percent blank and accurate.
Speaker3:
Yes. Oh my God.
Speaker1:
And so what a way to make a point about the contents aren't as important as we all think. This one had no contents, and it was a multimillion dollar, best selling, unbelievably funny, but also true. And I say that to give everyone else out their hope and to stop getting stuck with being a perfectionist or do I have the right story? The answer is yes. If it's your story, it's yes, because it's your story. It's unique to you. And that's what you're giving to people is your essence. Like April, you went deeper than a lot of people would go. And kudos to you for doing that. And for everyone looking at April going. Would I ever work with somebody like this? They're all saying, Heck, yes, he's willing to be vulnerable and do what it takes to get to help others and to shed the light on the things she struggled through so that I can go, Wow, maybe my life is isn't so bad, after all, and she's successful. I can do that too. You become an inspiration. And thank you for doing that.
Speaker3:
You're awesome. I love that you just gave. I needed to hear that as I'm in the middle of writing this book now, this book, and for anyone following this book, if you've heard me talk about my book, please say it in the comments. Because I have talked about it since November. I was on the phone with my amazing coach at the time who sees my life coach for life and the wrong thing shout out to her. She we were talking and it was November two thousand and eighteen. If I'm not mistaken, the years are all weird now, but it's been a while since the book, like literally fell in my spirit to do. And we're very much, what, January twenty twenty two and I'm still writing the book still going back and forth, you know, with the title and this and the other. And I love that you just said, know it doesn't have to be perfect. He published a book with blank pages, but the intention behind it for me, with everything in life, it is the intention your volition behind why you're doing it. My intention is to help people, regardless of whatever you're dealing with in your life and your business. There is a solution for it. So I have 11 chapters of simple solutions to just get from wherever your point a is to whatever your Point B is, and it's not going to be perfect to someone and to somebody else is going to change their life. And that's OK. I'm doing what I'm supposed to do. And for everyone who just heard you give them that beautiful permission, just do the same. We all have something that another human being needs, and we won't know it until they release it.
Speaker1:
Yeah, it's going to do nobody any good unless you get it out there, right? It would be a disservice to the world if everyone was did not tell our story, that would help someone else a disservice. It is our responsibility to get the word out, no matter how painful it might be. And I'm sure that you, you went through some of that. You just described it that there's some emotions that will flow through you as you're Oh, should I reveal that that's pretty private or they're going to think I'm not perfect? Should I reveal that? And the answer is always yes, but it depends on how deep you go and what kind of things we're talking about to and who's the audience and all that. So we don't want to go too crazy with it, but to be honest. So what that does is add to your authenticity, your integrity and the one thing I really loved what you said, April. A big part of it. A huge part of it that I got from your description of what happened as a result of writing that book was the how your confidence changed. Mm hmm. And that is so how powerful is that to have increased confidence when you're in a business? I'll ask you that.
Speaker3:
Oh my gosh. Literally, when you're in a business, it's you and you first and then whomever your client is. So you have to let me just make it very personal. Everything that I produce, it's intellectual property. I am not I don't do tech work, so I am not making an application or creating a widget. I am taking something out of my head, pulling in my experiences and my expertize and I am producing content. I am producing keynote speeches. I am producing in this book The Words and this book my group coach workbook like it is all intellectual property. I take things that I know when I turn it into a framework or methodology, a process where I can teach it to another person. If I don't have my confidence and unshakable confidence, there is nothing that I can do because I have to know that it works before I hit send, before I utter the word of whatever it is. And sometimes that's all you know is this works for me in my definition of work. It works, and then you just have to get it out there. So my confidence is and I've always been a pretty confident person, but there is confidence in life and then there's confidence in business and confidence is business is saying I can help you with your problem and you're going to pay me accordingly. That's a different type of confidence versus saying, Oh, I can show up and just be me and be like, because like for me, I'm a veteran or I'm a professional athlete. That's cool. But confidence to say, Hey, I got the juice that you need to go with your bacon. Pay me for it. You have to be ready. Mind, body and spirit to do that. And it's not easy until it is.
Speaker1:
You know what that is, April, let's go. That is another. Smart bombs, bombs of wisdom. Oh my goodness. All in one. There was one phrase that just yelled at me in a great way that you said, Oh my gosh, it spoke volumes of who you are at, the court says. I have to know that it works before I hit send, which means I have to prove to myself that it works before I am going to represent something, and it's going to also impact my confidence when it goes out. Right? All of that together, you know, adds to the authority the authenticity and the confidence that what was it like for you? Ok, so April you just start your business. You hadn't made a sale yet. You hadn't had anybody transact. And you know how that can be. It can be look like this monstrous mountain. Like how the heck? When the heck is this ever going to happen? And then when it does happen, what went through your mind? How did that feel? What changed inside of you the moment you got that first deal, that first contract?
Speaker3:
Oh, my gosh. So. I want to tell. So there were two like I started as an entrepreneur while I was still working, and then I went full time March of Twenty Twenty and we know what happened March of Twenty Twenty. I can start with a C and ends with Are you kidding me? Right? So I want to talk about the very first one back in twenty fourteen. And the crazy thing is I wasn't paid with money. I was paid with the free meal. But that free meal felt like a million dollars because the person that hired me. Her name was Tamara, I can't remember her last year. I only can't remember her last name because her last name just changed on social media. I don't want to say it wrong anyway. Her name was Tamara, and she's the CEO of Women to Woman Entrepreneurship Association is the organization based in South Carolina. And back then, I was just doing my thing online, like on Facebook showing up. Hash tag team. Healthy living hashtag workout. You know, be inspired like I had no and I'm working a whole job like I had no rhyme or reason for like anything. And she reached out to me to speak at her entrepreneurship association like luncheon that she had. I had never formally spoken before, but I knew I was a speaker I like. I just knew that. And when she did that, it completely validated one that people see me.
Speaker3:
Like, people see me who may never say anything to me, people see me who didn't say anything to me. And then secondly, it validated and affirm that I got something to say. So at the time, she wasn't paying her speakers, it was literally as if anybody watching it to live in Columbia, South Carolina, they know Liberty Tap Room Restaurant. We went in and funny story, Brian. I was three days out of having knee surgery, so I stood up with stitches in my knee and delivered my first speech for about forty five minutes to a room full of women entrepreneurs. And I basically told them that life is going to happen. It's going to knock you down, get back up and keep moving because you have work to do. And I have carried that message on from working with individuals to now working with corporations. It's still the same thing. So I'm going to take you out. Pandemic job loss, change of leadership, merger, acquisition, whatever. Get hit boop boop boop boop. Come back in and move forward accordingly. And I got lunch. Chicken felt like a million dollars back then because it validated me and it affirmed me. And so fast forward to now where people pay me what they pay me. It is like God, you are gracious. The gratitude. The. Oh.
Speaker1:
Ok. It's all because you showed up, you stepped up, you put in the work that was necessary. You said yes to when you were offered an ability to speak from stage. Your first time ever. So I can't imagine that the knees were knocking pretty heavily, even though it was fun and invigorating and exciting. Many people like they say this very often, or I hear this often that people fear public speaking more than they fear death and to be able to just own it, step up and present just that act alone is a major breakthrough. And I'm just saying that for those that are watching and listening that if you haven't yet done that and you ever get the opportunity, or maybe you should create your own opportunity, maybe have a live video show like this or a podcast, then then do it if you haven't done it yet because you'll see insurmountable changes in everything that happens with you and for you and to you as a result of because you change inside. Internally, April is just talking about your your confidence is raised, you become validated. That's a powerful word. Powerful word. I wrote that down. It was like, Yes, that's the key. That's that in confidence. And it just now when you talk to the next person, I got this, I have the confidence. I know someone else wanted it. That means you're going to want it to. Or if it's not a fit, it's not a fit. But the odds of you wanting it, if we are fit are great.
Speaker3:
Oh my gosh. And what you just said is key. If somebody else wanted it, so you're going to want it and women that I or I coach a couple of men, but I mostly coach women, but people that I coach with the rock stars that I coach. I tell them, when you get one fail, that's all it take. You just need one. And you know, Brian, you come up with something you're like, I'm going to try to do this. This, this, this. This seems good. Push it out to the market. The minute you get that deposit, let's go like that is like the most validating thing ever, because that means that you created something that someone saw a value in their seven plus billion people in the world. It's somebody else that need what you got, and it's just on us as the producer to be in a position to where we attract those other people. But and I love how you're even talking to the audience because I feel that we are. This show is being broadcasted to entrepreneurs or aspiring entrepreneurs and also leaders to and leaders are entrepreneurialism in their own way because you got to build up a team. You have to get your team to meet your goals and get across the finish line, regardless of what's happening all around you. And if you did it once, if you do it once, you can absolutely do it again. So take that one and hold on to it for dear life and let that boost your confidence up. And don't stop until you get two and then three and then thirty three.
Speaker1:
And the cool thing is, after that first one, no two is a lot easier. The number one number one is the hardest. It feels like it. The cool thing is, everything changes to what you write, how you write it, what you say in your writing, how you show up on Zoom calls, how you show up on telephone calls in your voice, your confidence. I liken it to a crazy thing where it's like dogs who can sense fear. Humans can sense lack of confidence. Yes, to a degree. And when you don't have that, that's another reason why your sales start taking off. After that first one, you're like, What? That happened? I couldn't get one for all this time. And now suddenly everything's coming my way.
Speaker3:
That's why you're showing up. Yeah, I have a talk that I do with organizations how to build unshakable confidence. And the first and foremost thing is, you have to know what you know. More often than not, if you aren't feeling confident about something, it's because you don't have no business talking about it. You, if you know your stuff like, you know, saying something is my jam is my jam. So when something like livestreaming is your jam, Oprah could pop in this hotel room right now and say, Hey, sorry to kick your door down, but I need somebody to help me live stream and I can say Brian and Brian and say, OK, April, we'll finish this show later. I got to go help. Oh, because you don't have to go get like, I'm saying, Oh, because we're back, you don't have to go get ready. You're always ready. And I know, you know, my friend Les Brown, you have this book in your library, you have the book, I think, behind you. And Les Brown said it is better to be prepared for an opportunity and not have one than to have an opportunity and not be prepared.
Speaker3:
So your confidence comes boom. Shout out the less you got to make sure he sees this. Record your confidence and talking about what you know about the whole fake it till you make it. That has. It's good until a certain degree. Like, I think, you know, I operate like the richest girl in the world like to me, you know, I'm not the richest girl in the world yet, but I operated such because I want to embody that energy. But I would never sit up here and operate like this world renowned mathematician because I'm not that. The way I use my calculator in my phone for like two digit numbers. But you know that I'm not that person, but your confidence is going to come by you being in alignment with who you are, your mind and your body and your physical self in alignment with who you are. So regardless of the setting, regardless of who's around you, all you have to do is show up as your best and bright self.
Speaker1:
Wow. Ok, I'm going to do it again. It's just worth it. It's so important to be you. I think the crescendo was there toward the end of that, which was be in alignment with yourself, and that has become a very common theme in twenty twenty one and now into twenty twenty two. That is a theme of success because it happened to me recently where I did a shift or I know you don't like the word pivot, but I flexed and changed. I changed. I completely changed what I did. I was a a professional certified fitness instructor, and I switched from doing that because I found out over time and through listening to other people who loan me and love me that that wasn't my true passion. It was a passion, but not my true passion, not what made me tick. And it turned out to be everything considering and covering and surrounding automation behind the scenes. And that led to this show and everything that I just I automate everything. But the thing is, once I learned that and and and embraced it, it was easier to embrace because they're like, You know what? They're right. That's the fourth person that told me in one month the same thing. There's God. Give me a sign of some kind here. The interesting thing is, one day after I made the decision to move away from fitness, I literally deleted a website that had hours and hours and hours of workout videos that I personally recorded, and I had zero zero remorse. I wasn't mad at upset at the fitness. I just said, my focus is now here. That's the past already instantly. And I thought, Man, that told me right then and there, I know I'm in the right space now. Finally. And sometimes it takes a while for people to find that passion for you. April Did it take you some time to get to that point? Like, I got it, this is it. Finally, or did it come to you earlier?
Speaker3:
We had a little. I got a laugh we had on my eyes, like tearing up like you. So this thing just happened. Like today, it's to know that I was supposed to pour into people and help them better manage their mood. I knew that because I did it for myself, and this was after complete, complete timeline, like completely losing my mind. So. I knew that I possessed the skills and the ability to regurgitate the process to help anyone who was willing to do the work, recover and be more resilient. What's so interesting about you asking this question now, and I feel like God is using you to put me on the spot, and that's OK because I'm a role with it, and I'll just throw up later. I recently I recently made the decision to where I am about to shift in my business and move more into strategy. And just like when you deleted that website, first off, if you got them workout videos, send them over here. But when you deleted that website and you're like, It's fine, it's how I felt when I was on the phone with my therapist. Like, I just keep. I definitely go to therapy. I am team therapists for anybody that's in denial. I was on the phone with my therapist, and my therapist is so funny because I like how he just let me like me, me, me, me, me, like cry and whine and scream and just release, right? And then I come back, and all I do is say the answer.
Speaker3:
But what I feel, I can't figure it out once I just release and get through the noise, and I even teach that clearing the mental clutter. So to answer your question when you know that you know that you know, you just know I am the best strategist that I know. I'm saying that very humbly. That's confidence right there. I know that I am able to work with anyone who is willing to do the work and come up with an ambiguous idea and turn it into a world form outcome and create a strategy to get to that place. That means a lot of what I've created and done and presented and talked and got paid for. It is about to be pushed to the side and I will bless it and I will release it. But now I have to move down this plane playing field of strategy, and I have never been more sure and more confident about anything because I know that. I know that I know and it's full congruence, which means the way I think about it, the way I'm speaking about it, the way I feel about it and what I'm going to do about it, which is my action and activity is in alignment.
Speaker1:
I just wonder if you're passionate about it at all. I'm being totally sympathetic. Yeah, that's powerful. Oh my goodness. Yeah. And the beautiful thing is. Everything you've been doing up to this point is literally leading you to where you are becoming where you are going now. The same was true of my fitness business. I'm not in fitness as an industry anymore, but it wasn't like it was just passed away and it was for nothing at all. I learned so much in the process of building that and all of that I apply the good and the bad. I do what's good and I avoid what's bad from the learning to what I'm doing now. So it's never like, I'm just saying this to give people an idea like it's OK to to change direction. Like if you're in a boat or a ship and it's still in the water and you're going, you're heading your point in the wrong direction. How do you change direction? You can't because you're not moving in water in order to move. In order to change direction, you have to move forward first. So pick something, go after it that you think you're passionate about. You, me, that may be the right one. You don't know yet. And then you realize, Oh, maybe not just like April is now doing, she says, Oh, it's over here, but I'm moving. So I was able to do that because I was moving in the past. I can now go to the future to where I really want to go. So I just wanted to give everybody that hope that look, it's not wasted time, it's not wasted effort. It's valuable, valuable experience. It's incredible.
Speaker3:
Yeah, it is never able to
Speaker1:
Get the confidence you currently have to give you the confidence to make that decision.
Speaker3:
Yes, yes. Yes. And the move forward moving of everything that you just said, like you have to stay in motion. I seriously in this notepad, I just got finished reading this book, single digit millionaire. And he said something like, If I may pull up my notes on your show, he's like, You're finding purpose in pursuit of something. You never find it when you're stagnant and it is so easy. And as someone who's dealt with depression, deep, dark. Take me now, God depression. The let me say this the right way. In my experience, depression was able to get such a hold over me is because it's a cloud that comes in and just put darkness and stillness over you. So you go down and you're like, you're physically down and it's dark. And so in the darkness and being down, there is no movement. So whatever you go down with is what circulating through your mind. And so if it's grief, if it's sadness, if it's loss that's taking you down, that's the heavy blanket that's over you. That's why when people are dealing with depression, it's recommended they go outside, open up the curtains, get in motion, move your body. All of those things are the site to stop those things spiraling thoughts that are dark to come off you. Movement is so, so, so important. Movement in all the ways physical fitness and exercise moving in your business. If you want to write a blog and you feel like you can't write a blog, write a sentence and just say Hello world, I hope you have a good day. Call it a blog. The man wrote a book with no pages. It's still a book. If you want to be a finger thing, you know, it's like you just have to get in motion.
Speaker3:
And I am very much a believer. So if there's nobody on here that the believer, not that's not my issue. The enemy loves keeping us steel. That is truly a trick of the enemy to get you to be stuck, to get you paralyzed in your situation so you don't look up and look for the light. That is what he does. The enemy comes in to steal your hope, to destroy your future and to kill your dreams, period. So we have got to rise up and whatever you want to rise up to do, just do it, Nike said. It best, just do it. It's you and you and then the you doing you and showing up for you. It's going to be a blessing to somebody else and then you will feel good because self love, oh my gosh, that and confident their it's their blended together. So that was a mini rant. But it's so critical because I know that feeling to where you're fully capable and you know, God created you for something. But in that moment, your spirit is so heavy and you're so mentally exhausted and you're stressed out and you don't like so many people dealing right now. It's so dark and gloomy in this world, and there are people who are just waiting on this to pass over. But if what if this is just where we are? What if this will now be forever? Does that mean we're going to stay with our head down and not progress and not continue to make the world a better place? No. Get in motion. Do something. Let's go. Whatever it is, you get reps, do three reps. If you can't do three, do one. I'm just saying, you know, it's coming.
Speaker1:
Oh, my gosh, you just said almost exactly what I said in some of my workout videos. It's like, you know, the exercise calls for 10 reps. So if someone doesn't complete all 10, what do they do? We're all human. We kick ourselves in the butt, you know, figuratively. And so I always preach. I said, Look, if you did three out of 10, but you gave it your all and you could do no more, you couldn't do four. Don't kick yourself in the butt. Literally take that hand, reach around and pat yourself on the back. Because you know what the more you do that you do three the next day, the next day you're going to do four, then you going to do fine and ultimately will do 20. And so always give yourself credit for taking action, no matter if you were successful in your eyes or not. And oh my goodness. And then when someone is down, which we all we've all been there, we have. We have emotions. We are human. The beautiful thing is, if you ever find yourself in a state of negative emotion, you know, hurt, anger, fear, sadness, guilt, any of those major five major negative emotions. Reach out to April. Yes. Why? Because there is this amazing science called NLP that within a seven minute time span, you can be completely rewritten and over. You could learn how to fire off that wonderful anchor that April knows all about.
Speaker1:
You could go through a quick, seven minute timeline session that April knows all about and simply change your life forever within. And I'm not kidding. Seven minutes. I've done this from personally many times, and I've watched a sea of people change before my eyes for the better. There's no more gratification, gratifying feeling in my humble opinion on this Earth than something like that. When you're helping people to just unload the stuff and do it so easily without pain and just, you're done. You reprogram. You change the wire from connecting to the wrong one to the right one. You're done. And now you're better, you're like, Oh, I'm not depressed, I'm let down. I feel empowered. I can't wait. What it will do is everything April is saying you should do, and that is to take action and move. It will take away the resistance. You know, those little devils that pop up and say, Hey, you're no good, you shouldn't do it. These are all the reasons why they're gone. And you say, Oh, I know how to do now is act and go forward and say yes, yes. And it changes your life forever. And I know that only because example from seven years of learning it myself and now knowing April is now recently certified and look at her, how amazing is she? Who would love to work with April Lewis right here?
Speaker3:
So that's a good thing. I love it. You said a word so powerful and you said, Just connect. It is all about connection. Like it's human beings. We thrive off of connection and our environment. Everything that we do, how our mind is wired. It is connections, the neurons. You know what thoughts are connected to it when you see something outside of you, what what language do you put around? And so it's connected to it. So if you get connected to good stuff, then you'll be good if you're connected to bad stuff, bad TV, bad programing, bad food inactivity, which is a bad behavior, then you're in a bad place, so get connected to the good.
Speaker1:
I love it. So I just looked at the clock and we're three minutes out, but we're going to go a little long. If you're OK with that, April, just a little bit longer because we got a few things still to do. One of which I wanted to ask you now that you're making this shift and maybe you haven't put all the pieces together, and that's OK. It's all part of business, and I know I went through it from fitness to automation, but maybe you already have enough there, but I'm going to pull up your website. And as I do that, if you wouldn't mind letting everyone know who it is, you love to help the clients that you work with. What is it you do for them or you're going to do for them? And if you have any success stories, we'd love to hear one of those real quick if that's OK with you.
Speaker3:
Absolutely. When I go to see you too, so you can grow up, look at me on here. So, yes, that is very much simple as you see it says, does your life seem more complicated than it should be right there? I offer forty one tips to enjoy life more and stress less. I work with individuals and organizations who are more prone to being stressed out because of the work that they do. They're typically in the service industry. They serve other people, whether it's in health care, education or business ownership. They are service minded, heart level people. And what I do is help them come up with strategies and approaches to manage their stress so they can show up and be great. I do this. I love working with health care organizations, especially at times like this with individuals, those business owners. They have great ideas. They have a lot of things that they want to do. A lot of clients that they need to attend to a lot of patients, a lot of students. And we take all of these a lot and simplify it so they can move forward and take action on the things that they want to take action on it. And it is all about that clarity, clarity, breed success strategy decreases success, decreases stress. So I moved them away from from stressful environments, stressful situations, stressful thinking and really just start creating a plan to move forward so they can do what they were created to do and what they go to work to do every day.
Speaker1:
I love it because, you know, stress all that is, it puts up a barrier to progress, you know, just it freezes us at all. It creates resistance hesitation. It's not a good thing. It's like it's like that negative emotion of fear. Very similar. It's all stems from the same thing and appreciate that you help people. And that's what you do. And I'm so happy you have found your true passion and love for what you do. It shows it's obvious, and that's a good thing. Another thing I wanted to also let everybody know is I haven't forgotten that I will show you how you can win a five night stay at a five star luxury resort. Compliments of the big insider secrets dot com. That's Jason asked my buddy who owns and runs that. Before we do that, though, what I like to do is I like the I can't believe we're already there, April. I like to close each show. So first before I do that to contact you, is that a good place, April Lewis?
Speaker3:
That's the best place you can literally get on my calendar. From right there. You can follow me across social platforms, or you can send me a direct direct email, a email, and I am very responsive on our website. April Lewis dot com and fantastic.
Speaker1:
And for our podcast listeners, because we do repurpose this for on twenty five different podcasting platforms. The show, right that is April Lewis is AP, R I L L E W I s dot com and just follow. Are several places you can connect with or watch some videos. It's a very, very well done website's very succinct and to the point, not a whole lot of distraction because the one thing, the one action that you should do and I highly recommend you do this is click on the contact button and get in touch with her, fill out the form and reach out to her. You've seen her, you've heard her. You know that she's not going to bite, and if she doesn't want even hurt, it'll be a love. But yes, so what I want to do is is I always end the show with a very what I call a profound question. And we do have one other gift to give away as well. I haven't forgotten that, people. And the thing about this question is it can be somewhat personal. I know you're good with that. You wrote a book that opened the doors to a lot of your personal life, and it's extremely powerful. Only in that the the answers that I've gotten over the years of doing this show.
Speaker1:
That was kind of neat to say over the years of doing the show. It's been three years. Yeah, yes. Yeah, it's been. It's been. Oh, I love doing this. The thing is is, I can't wait. I ask this question of every guest that appears on the show and the answers are profound. But before we do that, as promised, there's two two giveaways here. So stay close. Don't go anywhere. The first of which I'm going to put up on the screen. This is for everyone. Instagram. Both of these are for everyone, Instagram viewers, Facebook viewers, YouTube, Twitch, LinkedIn where everywhere, everywhere, everywhere, literally all over the place. That's why it's called carpet bomb. All right, so I'm going to put it up on the screen. For those of you watching live, this is how you can enter to win, and we'll say it verbally. For those of you on Instagram, if you're unable to see this, which you probably are. And here we go. So to do this, we give you very temporary permission to take your attention away from this the the show to in order to go to a browser and type this in.
Speaker1:
And if you're on a phone, I know this may be difficult. Write it down and enter it as soon as the show is over, go get on a computer or do it on your phone after the show. That's fine. It's not going to go away. We don't announce the winner for about a couple of hours, so go ahead and write this down. It's our WIP. I am forward slash vacation. All lowercase no caps are white p that stands for Reach Your Peak. That's the name of my company. Just to help out with the phonetics wipe, I am forward. Slash vacation. Enter now if you can. And if not, write that down and come back in under when you're able. And we have one more giveaway by this lovely lady next to me. Miss April Lewis. I mean, come on, has she been amazing? Let's hear it on the chat. Tell me how amazing. Tell us. Tell everybody how amazing she is. What I want to do is put up and let you describe what this gift is. April, but I'll put it up on the screen for everybody to see and write this down as well. So go ahead and take it away.
Speaker3:
A complimentary clarity consultation to transform any idea into actionable, no stress steps valued at two hundred and fifty dollars and can be scheduled at Calvin Lee. I do not like saying that word backlash for April Lewis for his last consultation. So basically what I want to do is click on this link or open up this link in the browser, and it would allow you to schedule on my calendar. And when you get that appointment, I want you to prepare your heart and your mind about the thing that stopping you right now. What is something that you desire to do? But you aren't doing it because you don't know the strategy, you don't know the steps that you can take, or it may even be freaking you out or is so ambiguous and seemingly far far fetched that you don't think it's possible. So in it's clarity consultation what I am going to do to the best of my ability and to the best of you giving me the information that's needed, we're going to take that idea that seems so far away, and we're going to clarify it to you in a very succinct and actionable way. So we end that call to to emphasize what we said earlier. You can move and you can move forward with ease. So hop on my calendar. The link is on the screen. For those of you, that's on. Instagram is counting forward slash April Lewis forward slash consultation, and it will be my absolute honor to help you bring clarity to one thing in your life that's in your heart and you're ready to get it out and present it to the world
Speaker1:
And to be respectful to you and your time. April Is there a time limit for folks that can go and grab this wonderful free gift that's worth two hundred and fifty dollars?
Speaker3:
Oh my goodness, let's give them what's today, Thursday? Let's give them to. Are you going to like, cut it off at a certain time?
Speaker1:
No, it'll be up to you and just say, you know, either change that link or URL or just say, we're not accepting anymore at this time, I just wanted to make sure that it didn't get a. Used, that's all.
Speaker3:
Oh, gotcha. Yeah, yeah, you go, yeah, I want to let's give everybody a week like one week to hop on my calendar. After that, then the link will no longer be active.
Speaker1:
So as of today, it is January 13, twenty twenty two, so one week from today is January 20th, just for those that might watch this a year from now to know that it's over if you're a year later, it's done. It won't be there yet. But but out of respect to you, April, that's you know, your time. All of ours is the most valuable asset we all have. You can never get your time back. You can make more money if you lose money, but you can never make more time and only God knows when that time is going to be. So make the most of what you got because you don't know when. Well, it isn't going to be a horrible thing because we're going to be in paradise or whatever, whatever. Once again, its calendar for April Lewis, there's two L's in that for consultation. So go ahead. Schedule that. Thank you for that wonderful, amazing gift of your time, which is I'm sure it's it's valued at two point fifty x 10x that 10x
Speaker3:
Always, you know, when people with the value that a call is, yeah, I definitely more than that. But listen, if you, that's the least important part of it. The most important part is hopping on my calendar so you can get in action.
Speaker1:
I love it. And that again speaks such great volumes of you as a person, as a human being, and you're just amazing. April I am so blessed to have gotten to know you, to have you on the show. We're not done because we do have that question I didn't forget. I'm not letting you off the hook that easy. It's not happening.
Speaker3:
I'm curious what you're going to add.
Speaker1:
Yes. So like I said before, it's a pretty profound question and the question the answers have been really amazing. And here's the thing just to kind of ease, ease any curiosity a little bit. Anyway, there is no such thing. April as a wrong answer. It doesn't exist. In fact, the exact opposite exists, and that is the only correct answer. Is your answer? That's the only thing that makes it personal, it's just unique to you, makes sense and you'll crush it no matter what it is, because it'll either come to you immediately, that's fine or it'll take five seconds or it'll take a minute. Doesn't matter to me. I'm not paying for the airtime, and where it takes for you is just right because it's your answer. Cool. Okay.
Speaker3:
I love how you prefer to thank you.
Speaker1:
Absolutely, yes. And so are you ready?
Speaker3:
Don't the dog? Yes. Are you going to put it on the screen?
Speaker1:
Oh no. Oh no. Was just going to make you. I'm going to make you bigger here, real soon.
Speaker3:
Ok? Don't make me nervous at all, Brian Gee.
Speaker1:
Oh, no, no, no, no. It's all good. You're going to. You're going to crush this. Ok. April Lewis, how do you define success?
Speaker3:
But first, according to April, Lewis, is freedom of mind, body and spirit. Success is being able to do what you want when you want and how you want and operate in your truth at all times and in all ways. Period.
Speaker1:
Oh. Couldn't have said it any better. It couldn't have ended it any better way. It is just amazing. And April, I want to tell you and say from the bottom of my heart, thank you so very much for spending your valuable time with us sharing your immense wisdom, your incredible experience, being authentic, being open, being transparent and all of those things for everyone listening. Those are keys to success. It's all part of the mind, body, business, tripod or pillars of success that I like to call. And I just want to say once again, thank you so very much. April Lewis on behalf of this amazing, amazing young woman. April Lewis. That's it. I'm your host. Brian Kelly of the Mind Body Business Show. And I just want to say to everybody who spent your time with us, Thank you so very much. We value you. We value your time, and I can't wait to see what great things you do in the world as a result of listening to and modeling the success patterns of the one only April Lewis. Until next time, this is Brian Kelly. We'll see you again next time. Take care, everyone. Be blessed.
Speaker3:
Bless you. Thank you
Speaker1:
For tuning in to the Mind Body
Business Show podcast at W WW. The Mind Body Business Show Scott. My name is Brian Kelly.
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April Lewis
April Lewis empowers individuals to be the highest versions of themselves so they become healthy, happy, high-achievers. She is the CEO of the A. Lewis Academy, Inc., a learning and development consultancy based in Florida. As a keynote speaker, national trainer, and Executive Coach she takes an “inside–out approach” to personal, professional, and organizational transformation. Lewis is a Certified Life Coach, Certified Health Coach, and Best-Selling Author of “The Missing Piece in Forgiveness.” She equips professionals with relevant tools and strategies to manage stress and increase resiliency. Lewis is a U.S. Army veteran and Gold Star Wife. She is a first-generation graduate of the University of South Carolina and a native of Mobile, AL.
Connect with April:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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