Special Guest Expert - Barrett Matthews
Special Guest Expert - Barrett Matthews: Video automatically transcribed by Sonix
Special Guest Expert - Barrett Matthews: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success. Who seem to make it one step forward. Only to fall two steps back? Who are dedicated. Determined. And driven. How do we finally break through? And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. This is the Mind Body Business Show. Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. We have yet another phenomenal, incredible, tremendous and stupendous guest coming on very, very soon. It's the one and only Doctor Barrett MATTHEWS. He is an amazing, amazing young man that, you know, talking to this guy, we struck up what I call an instant friendship. He's just got great values. He's an amazing man. He's a full of integrity. And I can't wait to share his brilliance with you. And that's coming up very, very soon. But first, the mind body business show. What is that all about? Is it's a show that I had developed with you and mind, the budding entrepreneur, the business person, the person looking to get to the next level, wherever you may be right now, even if you are super uber successful. There is always something else to learn. And I know, I know in my heart of hearts, you will learn something from Dr. Barrett MATTHEWS tonight. There is no doubt in my mind and the mind body business show the name is actually derived from what I found out after. Basically studying only successful people for about a decade. And what I found is to a person, these successful individuals had these three things that kept bubbling up to the top and in common. And those were the three words that epitomize the name of the show. Mind is all about mindset. And so to a person, each and every one of these successful individuals that I studied had a very powerful, positive, but most importantly, flexible mindset. And then body. Body literally means that they take care of themselves and took care of themselves both physically and nutritionally. And that's an amazing thing.
Brian Kelly:
The mind and body are a team. More importantly, the mind and body are your team. And so once you have both of those in order, now you can excel at the third pillar of success, and that is business. And what is that? Well, to succeed in business, one must acquire and develop skill sets and become a master in certain skill sets to literally grow and scale a business successfully. Skill sets like marketing, sales, team building, systematizing leadership. I mean, I can keep going for quite some time. That's a lot already. And you're thinking, Wow, do I have to master all of those? Well, the good news is you personally do not need to master every single one of those. No, no, no. In fact, if you master just one of them, and it was one of the four or five I just mentioned, then you can use it to leverage to pull in others that have those skill sets and have mastered those skill sets that you have yet to or may never master just because of the sheer time it takes to master anyone's skill. And that one skill set. If you're curious, I don't know. Are you curious? Anybody want to know? You can put it in the chat. Say, I want to know or I'll just move on. I'm kidding. I'm going to tell you I don't play those games. That one skill set is the skill set of leadership. Yes. And you can say, Brian, I don't have anybody on my team yet. That's okay. Master, leading yourself first. Always, always master leading yourself discipline. How do you organize yourself? Do you put a calendar together? Master, the skill set of leadership. You do not even have to have a team in order to do it. Then when you have a first employee, VA, etc., it will come much naturally and easier if you've already mastered leading yourself. So there you go. That's it. That's our show. We just gave away all the tips that you need to become successful. I'm so kidding. We have so much more to bring up here. Doctor Barret MATTHEWS is waiting in the wings.
Brian Kelly:
He is chomping at the bit. And another beautiful thing I found out about very successful people is that to a person, they were also very avid readers of books. And we just happen to have a multi book author in the house here tonight. Yeah, he's coming on soon. And with that, I like to segway very quickly into a little segment I affectionately call bookmarks.
Announcer:
Bookmarks. Born to read bookmarks. Ready, steady. Read bookmarks brought to you by reach your peak library dot com.
Brian Kelly:
Yes. Reach your peak library, Dotcom. Write that down. Why don't I say write that down? Because I would hate for you to start going off and looking at resources as especially when Dr. Barrett MATTHEWS comes on. He's going to be giving you some resources that you can take advantage of rather than clicking away and taking your focus away from what he is saying. Stay with us. Write it down and then visit it after the show is over. Why? Because the magic happens in the room, and I'd really hate for you to have your focus somewhere else and miss that one golden nugget that Dr. Barrett Mathews is about to say, Because you are all focused on something else, write it down, be done with it. Keep your gaze and listen to him. And that's my advice for going forward on this show. And basically, in any kind of event that you ever attend is to take notes and stay focused on whoever is speaking, because you never know when that one golden nugget is going to come your way. So that is my soapbox moment and I am now stepping down from there and reach. Your peak Library is a website that I had developed. My team put it together specifically with you in mind, and the reason is because I myself was not an avid reader until about the age of 47, and that's about 11 years ago. So I know you're all doing the math. And I found out that it was simply because I did not like reading with my eyeballs. I'd get either eyestrain or I just couldn't keep my attention long enough to get through a book. And then I found this magical app called Audible. Oh, my goodness. Then that was it. I said, Oh, I love listening to books. I can't stand reading them on a in a page, page, two page page, turning them, but I sure love listening to them. So I start started reading avidly by listening to books. And every book you see on this screen that read your book library is a book that I have personally read and that I vet, meaning that it had profound effect either on me personally or in business or both.
Brian Kelly:
And that's why they're here. So you can just go in and pick up a book and have higher odds of it having impact on you than if you were just to pick one out by doing a random search, say, on Amazon. And this is not here to make money. If you see a book and you have a go to place, you like to go purchase your your reading material, go there. Just take the title with, you know, what the book is and go get it and start reading or begin continue reading that next great book. Just pick the first one that jumps off the screen. They're not in any order whatsoever. Not alphabetic, not at all. So just look through, find the first one that jumps off the page and go get it and start changing your life, because that's what I found out. It did for me. Unbelievably simple way to change your life, very inexpensive way to change your life. It's all about knowing the right books to read, and this is a resource that will help you there. All right. Speaking of resources, that will help you in every way you can imagine, we've got the best resource on the planet who is going to appear right now. Let's bring him on.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league qualified.
Brian Kelly:
And there he is. Ladies and gentlemen, it is the one. It is the only Doctor Barrett MATTHEWS.
Barrett Matthews:
Thank you. Good to be here, man.
Brian Kelly:
Oh, this has been a while coming. I know that there was a bit of a line getting on to the show, but I'm so glad you're here. You're just a wonderful guy. I feel like you've been a friend forever.
Barrett Matthews:
I know, right?
Brian Kelly:
Yeah. We're already getting some great tidbits here. Haha, you accidentally gave me a crisp Christmas gift idea. That's good. Laurie Ann Hood. She likes to join us. I think she says she's from South Carolina. If I got that wrong. Correct.
Barrett Matthews:
Was it an accident?
Brian Kelly:
Yeah, that's right. I love it. I love it. So real quick, before we dive all the way in, I've got a little bit of housekeeping to take care of there, Sir Matthew's. And so I'm going to call you lots of fun names here. Director MATTHEWS, sir. Wow. Well, some good time. Yeah. I got a little sword over here somewhere. But real quick, the big insider secrets, you can see that that nice red and white stamp over Dr. Barrett MATTHEWS left shoulder right there. And look, if you can't see that, that means you're not watching us either on video or it means you're not watching us alive and you really want to watch us live. Why? Because for those of you who are watching live, you will get the opportunity to win a five night stay at a five star luxury resort. And yes, that's all compliments of the big Insider Secrets Dotcom, That is. My buddy Jason asked who made that available to us to do this every single show. So if you're not watching live, be sure if you listen on a podcast. That's great. Glad to have you go to the mind body business show dot com. It's a lot. That's why I said it slowly The mind body is a show dot com and you'll see lots of buttons there that says where and when to watch click any one of them register and you'll also get a nice hotel discount card just for registering to receive only automated notifications when we air live so that you won't forget and you can jump on. You can opt out any time. You can just get the hotel discount card and opt out. I hope you don't, but you certainly can and we will honor that. So the big insider secrets dot com, you definitely want to stay on to the end so that you can enter to win that amazing thing. A couple more and we're going to get going with this amazing gentleman over here. Yes. So if you are struggling with putting on a live show together and maybe it's overwhelming and you want a lot of the processes done for you, and I'm hearing this more and more from everybody I run into, but while still enabling you to put on a high quality show and connect with great people like Dr.
Brian Kelly:
Barrett MATTHEWS and grow your business all at the same time, then write this down carpet bomb marketing, then head on over to it. After the conclusion of tonight's show, carpet bomb marketing saturate the marketplace with your message and you can also get a free lifetime membership to the reach your peak club. What is that? Well, with your free membership, that will include instant access to deep discounts on major software services and top shelf training courses. You need to run your successful business. You can think of it as kind of your entrepreneur discount house, so catapult your business to the next level and you can sign up for free. Now we'll do this afterward, write this down. But when you do, you will also get another hotel discount card with worth over $200. And that's just for joining. So and then once you've joined, you can then go grab your your great deep discount. So write this down after the show head on over to reach your peak club dot com again that's reach your peak club dot com. Let's bring back the man the myth of legend Dr. Barrett MATTHEWS is in the house smiling I love this guy and we're going to have a great time and I love to open up every show, sir. Matthews With a with really something that goes with the first word of this show, the mind. And, you know, being an entrepreneur as you are in business for yourself, you understand what it takes. A lot of people who have not gone down this path really don't know how much time, effort, energy, fortitude, persistence, everything that goes into it. I mean, unbelievable amount. And so I'm curious, I love asking this question because it gives me a great idea how each individual truly achieves success. In my humble opinion, it all starts up between our own two ears, and I think that anyone's either level of success or lack thereof is 100% up to them and what's going on inside their brain. And so I like to find out there. There's another different way of saying it is if when you get up in the morning and you know that being an entrepreneur, there's every day, there's something, there's challenges to overcome, hurdles, setbacks to come back from.
Brian Kelly:
When you get up in the morning, what is it that's going on in your beautiful brain that is keeping you driven day in and day out and you're just going to keep going no matter what? What is that one thing that drives you so hard to become so successful?
Barrett Matthews:
Well, good question, Brian. I wake up every morning grateful. First of all, gratitude is the one thing, because I'm just glad that God gave me another day. Especially, you know, we've been dealing with the pandemic the last few years and lost some people in our lives. And I just said, you know what? I am more and more grateful that I'm alive and I can't take that for granted. So when I wake up, first thing I do is I pray, I give thanks, because I just know that I don't have to be here. And then I realize, you know, I God gave me some gifts and they weren't for me to keep a secret. So I have to get up and do something about it to make sure that I share them with the world to the best of my ability. And, you know, I always feel like I'm falling short of it because I can never truly maximize what everything that he's giving me. But I'm grateful for it. So I get up in the morning just, you know, just grateful. And I just try to just put my work out there to help help somebody because I know that somebody out there needs what I have to offer. I don't necessarily know who they are when I wake up in the morning, but I know that someone does and it's just up to me to get out there. So that's what motivates me in the morning.
Brian Kelly:
I just so love my God. I love what I get to do with this show. And there are so many amazing people like you that I interviewed that have this servant attitude. You said, help them or help others. I don't know how many times just then, and that just is so evident of where your focus is. It's on helping others, not on you did not once, not for a moment say it's so I can make more money and be happier. And that's that's so telling. Yeah, it's the cool because I just like to hammer it home a little more. For those that might think that being an entrepreneur is all all money centric, it's any it's nothing could be further from the truth. Yes, we do it to make a living and we do need to make money. Let's not be coding that and taking that out. Of the place. But the primary focus, though, is always serving others because we know that that results in income coming down. Ultimately, that's what happens. And the more people you help and serve, the more money you'll make. And that's a good thing because people like you, Dr. Mathews, can use that money to scale your business and help even more people.
Barrett Matthews:
People.
Brian Kelly:
That's the beautiful thing. I just like to give everyone the secret right up the front. It's not. It's not. How do make more money? It's how to serve more people. And that's. That's the golden goose right there. We're done. The show is over. Drop the mic, Mary. How you doing, Mary? Yeah. So I appreciate that about you. And I think that's why I feel so close to you as a friend in such a short period of time, because you just have this golden value system and you know, you're just absolutely hundred percent perfect, right? You have No.
Barrett Matthews:
But what scale is that?
Brian Kelly:
But don't you don't you often see others will look at you and say, well, you have more success than I do, so you must have figured something out and everything works smoothly for you. I mean, do you ever get that sense when people come to you and say, How do you make it look so easy? How do you how do you achieve so much, etc.? I mean. It took us ten years to become. An overnight success. So. Right.
Barrett Matthews:
I had a friend years ago. She said to me, You're the only person I know that never has any problems.
Brian Kelly:
And I said.
Barrett Matthews:
I have just as many as you. I just don't wear them on my sleeve. Oh, yeah, I don't you know, it's not for everybody to see. But the thing is, I look at it, I don't focus on my problems. I focus on the.
Brian Kelly:
Solution.
Barrett Matthews:
Because whatever you concentrate on is going to grow. So I have just as many as everyone else that, you know. What's the the rapper Jay-Z says, no more money, more problems. So mean everyone has them. It's just how you deal with them is going to going to affect everything. Someone told me a long time ago Adversity is inevitable, but stress is optional and I choose not to stress on it. Don't get me wrong, things are going to hit you, but it's your recovery time. How long are you going to let it linger? And are you going to let it get inside? Because stress is what you let get inside. And I just choose not to let those things get inside and affect me to to the point where I just can't function. They're going to hit you, but how are you going to react to it? How are you going to function from that point? Because but no, I'm not perfect. But in any stretch of the imagination, I have just as many things going on as you do. So you just have to deal with how you're going to deal with them.
Brian Kelly:
So I'm so glad you elaborated on all that because that truly it comes down to the mindset of one. What did you did you were you born like that? Were you born to say, I just got to get over it and think about the solutions? Or did this something that you refined over time and realized, hey, this is a lot fun or a better way to live than with continue wallowing in the stress and the crap that goes on.
Barrett Matthews:
Some of it some of it I get from my father. My father was a very low key person, doesn't let a lot of things get to him. But then again, I had some things come from my mother where she my mother was stressed, stress on him just about everything. And then back in the early nineties, I was with a network marketing organization and my upline she was a tough lady. I've seen her make Marines quit.
Brian Kelly:
She was.
Barrett Matthews:
I'm serious. She was very, very tough. And she but through her training, I developed a certain mentality and certain way of dealing with things. I remember specifically there was a time I got a flat tire and I changed my tire, but I still let it bother me the rest of the day. I was just so mad about it holding me up and everything. Now I get a flat tire change, a tire gone. It's over. I'm done. Move on. And it's just a mindset. I had to just have my have my recovery time. Just get over it and move forward.
Brian Kelly:
Yeah. And that's the one thing I wanted to help to illustrate and you did it perfectly to everyone, is that there is hope. If you are one of those that tends to stay in the moment of a negative moment, then there's hope because it is a learned trait. I learned it myself. I also grew up with one somewhat negative, I wouldn't say a person, but overall emotionally negative. When one events happened and the other one was just kind of middle of the road and just kind of went along with the other spouse. You can probably figure out which one was a man, which was a woman, but doesn't matter.
Barrett Matthews:
But you said something, Brian, and it reminded me of something a friend of mine said, Dr. Reuben West. He said, And this is for anybody listening on this same topic, there's no such thing as a bad day. There are only bad moments.
Brian Kelly:
Hey, man, I mean, that is absolutely when someone can internalize that who hasn't yet, they can watch your life change for the better forever. I mean, I had a mentor that I don't know if he coined this phrase, but I used it from stage many times, both on his stage as his lead trainer for two years and then on my own, and that is you can either let circumstances control your attitude or you can let your attitude dictate your circumstances. And that was such a powerful phrase when it was like, Bam, I love that. Right? There's someone true.
Barrett Matthews:
Someone got real spiritual. With me on at one time. He said, Who are we to say what's good or what's bad in our life? Ooh. Right. Right. You know, because it's not our plan to begin with. So how do we get to say what's good and what's bad? It's just. It is.
Brian Kelly:
That's deep. That's good. Right. Right. Holy smokes. So I wanted to kind of. Well, first of all, you know, I did not properly introduce you, so I want to do that right now. So I want people to understand what kind.
Barrett Matthews:
Of amazing I mean, I don't know.
Brian Kelly:
I just want people to know what kind of amazing person you are and what you do. And I want them to realize what you do so that if there's a fit, they can reach out to you after the show is over and you guys can collaborate and see if there's a fit together. So here we go. Doctor Barrett Mathews has been involved in media since the 1980s. I was in high school back then. Man, he served as. An assistant director, not the whole eighties. He served as an assistant director for WUSA TV, a production assistant for CBS Sports. He has some really good stories there, working alongside Brant Musburger and James Brown. So we're not talking about the singer James Brown. I don't think we're talking about I know who it is, the sportscaster, and I love him. He's still going to this day. I think Musburger might be doing it a little bit, too.
Barrett Matthews:
Yeah, well, he just resigned from the Raiders. He was doing the Raiders games.
Brian Kelly:
Okay. So to continue, Doctor Barrett MATTHEWS has directed, produced and hosted several radio shows and podcasts, and he's authored several books. He is the media optimization professional himself is the one the only Doctor Barrett. Matthews There's so much more to this amazing guy. And we're going to we're going to peel back that onion even more so you can get an understanding of what he has found in his his wheelhouse he's an expert at and that he can help you to get out there to get more exposure through media, through podcasting, to lots of different mediums, because he's been there and done that. He's one of those few that is in this space that had been in the space long, a long time in various forms, in different formats, television, radio and the like. So you bring with you so much knowledge and experience. I think that's what really sets you apart from so many of the others out there, including yours truly, that are offering services like that. So it's just a joy to have you on, brother man.
Barrett Matthews:
It's good to be here. You know? Anything for you, man.
Brian Kelly:
I'm telling you. And I paid him like 200 bucks to come on the show. Just everybody. No, no.
Barrett Matthews:
Hold on. I got it. Wait a minute.
Brian Kelly:
So, yeah, My gosh. So many questions I'd like to ask you. One of the things, if you don't mind, this will kind of set the table so people get a better in-depth look at what you do. If you wouldn't mind, can you explain what it is your service is currently today, what your company provides? You know, who is your client, your your ideal client. So is it is it an individual? Is it a man or is it a woman? Is it a corporation? Is it some of of all the above? I got stuff floating or what? What is that? And then also this is a three parter. I hope you can remember it all, because I'm having trouble just trying to ask it. The third part. Is if you have. A success story or two you'd like to share. I love stories. I think everybody loves stories and feel free to do that as well. But yeah, tell us what you do, who your your client base is, and maybe a success story or two, if you don't mind.
Barrett Matthews:
Okay. So yeah, what I do is I guess I'm a media optimization professional. What I do is I help you if you're a speaker, if you're an author, if you're a coach, if you're somebody who's looking for a wider audience, then I help you to drive your competitors crazy. Because what I do is I use media to help you to reach people understand that people consume their information to one form of media or another. You can ask Brian, and what I do is I make sure that you are on every form of media. If you don't have a book, I help you get a book. If you don't have a podcast, I help you get a podcast. If you don't have a Roku channel, I help you get a Roku channel. If you don't have social media working, I help you get social media working. If you don't have a documentary film on your business, I help you do all of those and I don't want you doing one or the other. I want you doing all of them. Because if you can be everywhere all at once, not only don't you miss your audience, but they don't miss you either. I always use the example of the comedian Kevin Hart. You may not think Kevin Hart's funny, but you're not going to ignore him because he's everywhere. And I say, Why aren't you everywhere? So the goal is to get to everywhere. Now, as far as the success stories, I have some people I'm working with right now who are their twin brothers. They have a podcast that I'm working with were speakers. They're just speakers, but I got them doing a podcast. We're working on some streaming television and actually a documentary film for them too. We're going to be working on that as well. So these are the things that's to get them more exposure to get them out there. So. They don't miss anyone. I always say that there are two paradigms that I like to break from people. One is that you should focus on one area of marketing and drill down on that area, and that's where you should be. And when you do that, you're missing all the other areas that you can do. And so that's why I say don't do that. The other thing people say is that you should just find out who your ideal client, your avatar, and go to where they are. And I say, that's wrong. You should find out who they are and then put yourself everywhere because guess what? They consume their media differently than the next person. That doesn't mean they're not your client. They just consume your information differently. Stop focusing on what makes you comfortable and focus on where they are, what makes them comfortable. And that's what I do, is I help you to make sure your media is everywhere so people can see you.
Brian Kelly:
Oh, man. That was a phenomenally disruptive explanation. And I love that. I mean that a great way to disrupt it, because it goes against the grain of how we've all heard. And you said it, you know, this is what we are told to do is focus on one area of marketing. So we have so much in common. I mean, even more. It's so great that there was a prominent I'm not going to I'm not going to name names. It's not a bad thing. It's just there was an individual that actually runs a high end service, a studio service for live streaming. And this gentleman, their service would let you stream the multiple platforms. Their opinion, his opinion was, don't do it to too many. You don't want to.
Barrett Matthews:
I don't want or Yes.
Brian Kelly:
Yeah. And I'm like, what? You're going against the very thing your platform provides. That doesn't make sense to.
Barrett Matthews:
Me it it.
Brian Kelly:
And I was I'm just like you. I said no. You hit. Everything you can and everywhere you can with. All you.
Barrett Matthews:
Know where they are, you don't know who isn't good.
Brian Kelly:
For you. Yeah. So, I mean, that's what we do. We're like on Facebook, LinkedIn, Instagram. Youtube, Twitter.
Barrett Matthews:
I love what you're doing, man, because, I mean, that's the way to because you don't know where these people are that want to pay you. That's the thing. They want to be your client. But if they don't, if you don't, I think most people do what I call Brian ego based marketing. We market in a way that makes us comfortable and we don't focus on what those people want. If someone wants to find out about you through Roku, then you need to be on Roku. If someone wants to find out about you in a book, then you need to have a book because you need to be where they're looking. I always say McDonald's doesn't come knocking on your door saying, Hey, come by a Big Mac. Mcdonald's makes it so that when you need to find them, that you can find them.
Brian Kelly:
They're everywhere.
Barrett Matthews:
Right? So they need to make sure they want you to be able to find them. They're always close to your neighborhood, and that's the thing that you need to be doing to be where your people can find you wherever they're looking.
Brian Kelly:
Yes. Yes. And then I like to add a little sprinkle a little sauce on top of that or spice to say that, you know, it's great to be everywhere. It's also very important and I know you're going to resonate with this is to do so in a professional and high quality manner. So you don't want to have some third grade little podcast where you're using your phone as sorry for those that are, but get get passed it, get high quality, get high grade.
Barrett Matthews:
Know what you can get away with that with Russell Brunson and he was already a one time meeting when he did it.
Brian Kelly:
So if you're already an influencer that that's a different story for sure. But yeah, just be sure because here's what happens. I love this because I always say my show is not my business. This show is not my business and it's not I bring incredible people like you. But what happens is when that time comes where I solve a pain point for someone that I'm talking to or for the first time they've ever heard of me, what are they going to do? They're going to research me. Yeah. And when they do, they cannot not find me. That's the whole purpose of what we're talking about right here. Yeah. You want to be an unwinnable. Is that right? I like that.
Barrett Matthews:
I'm using that. By the way, I'm findable.
Brian Kelly:
Hey, remember the COLA 7UP? That was awesome.
Barrett Matthews:
And that was good branding because we're still talking about it.
Brian Kelly:
Absolutely. Yeah. Oh, my goodness. We have more comments flying in. I have a green screen. Yeah. So, yeah, we'll have a talk on that Mary after the fact. I used to do green screen too, but highly recommend against it and we can go into details about that at a later time. You can tell Dr. Barrett MATTHEWS has a natural background. It's yeah, let's just let's just leave that where it is for now as you're going through your your walk of entrepreneurship. I just know you've never, ever had a problem or made a mistake the entire time, Right? Well.
Barrett Matthews:
I was wrong.
Brian Kelly:
Once.
Barrett Matthews:
But then I found out I was mistaken about that. So.
Brian Kelly:
And the thing about it is, is, look, a lot of people I was this way. I was so deathly afraid of not being perfect or not getting it right. Everything right the first time. And if I didn't, I would beat myself up to the point where I would just freeze and stop and say I'm a failure. And the opposite could be couldn't be any more than true is that you want to fail and fail fast and fail often so you can get past all those. But the key is what's the what's the key behind all the failure? What should we do every time we make a mistake? What should we do about that mistake from that mistake? Learn from it. Yeah. And then so you don't make it again. But the more mistakes you make upfront now you have more of knowledge of what to do the correct way. And so for you, if you can think of maybe there's one that that really sent home a message to you that gave you a lesson that really catapulted you from that day forward. Can you think of one wrong turn or mistake that may have occurred in your entrepreneurial life that really had an impact on you when you learned about it and how to how to adjust your behavior or circumstance?
Barrett Matthews:
Oh, God, there's so many. I mean, I'm making mistakes today. I mean, but I mean, I guess the. Biggest mistake that I probably made was not embracing entrepreneurship earlier and not at a more serious level. I mean, there was a period in my life where I was jumping into entrepreneurship, but I was still looking for that job. And instead of just jumping into entrepreneurship and saying, This is where I'm going to go, because like right now I'm unemployable. So I couldn't even apply for a job if I wanted to. But it's just one of those things that at first, because I keep in mind, I was raised with people who worked government jobs and were told either my family was either government or a schoolteacher, and I didn't want to do either. I knew I knew that God put me here to do something different. I just knew it. I didn't know what, but I knew that I was supposed to be something, do something different. So my mind was already different. But I had there was still my training I had to go against. It was a battle between the two. And even to this day, my mother still doesn't understand that I'm an entrepreneur. I can go over there and she'll go, Oh, you're off today. So but the thing is, I think if I had jumped in sooner and embraced it, I may even be further along. And but and I tell everybody this learn the art of selling. Learn the art of selling, because that's something that I had to learn later. I wish I'd learned it earlier. Don't get me wrong, I sold things before, but there's a there's an art to being good at selling. And it's something you can learn, though. It's something you can learn. So don't don't think. And I can tell you some real funny. I always tell the people when I hear someone say, because I'm sure someone in your audience has said this phrase, Oh, I hate sales. And I always say, you're lying. There's not a single person who made a sale that said, I hated that. When you make a sale, you feel very good. So you don't hate sales. You hate the rejection. So you need to learn how to sell. That's all it is. So but yeah, and that's one thing. I wish I'd learned that earlier as well.
Brian Kelly:
And it's true that every person on the planet is already deep into sales. We're selling our spouse on what we're going to eat that night or where we're going to go restaurant. And. And if you're like me, probably don't make the sale very often, but at least you're learning. Yeah. Yeah. Well.
Barrett Matthews:
I know someone pointed this out to me. Everything you have, everything you see in front of you was bought and sold by somebody.
Brian Kelly:
Yeah. Oh, God. Good one. Yes. Yeah. And you hit the nail on the head. People aren't they don't hate sales, they hate rejection, which is part of the process of sales. And why is that so hurtful? Why do they not like that? What do you think that is? Is it possible that maybe their ego is getting in the way just a little bit?
Barrett Matthews:
Oh, you went there, but you brought up a great point. And thank you, Mary, for the compliment. One of my mentors, Dr. Myron Golden, he taught me this and it took a while for it to sink in. But once it did, it changed my life. And he said, Don't get attached to the outcome. And that was it took a while for me because we always get attached as to whether someone says yes or no to whatever we're offering. And when you don't get attached to the outcome, your job is not to. So what do they buy? What do they don't? Don't worry about it. That's not your job. Your job is to make the offer in the best way possible to them. Because if you're going back to what we talked about earlier, if you're truly there to serve them. If you truly dare to serve them, your job is to make the offer to serve them. Of course there is a fee attached to it, but your job is to offer the service. Whether they take it or not is not up to you. And so you go ahead and just do it. Make the offer. I went to a conference a year ago and I set my mind that I'm not going to get attached to the outcome. And I made more sales that year than I ever had before.
Brian Kelly:
Yeah, it's a liberating concept for sure, and I embrace that as well. Just been going back and forth with an individual recently, and we're in the process of that offer, right? And they're already exciting, excited, beyond the moon. And they're going to take up take me up on the offer eventually, but I'm not rushing them. And I tell them as many questions as you have for as long as you have. I've already I've already vetted the individual. I already know they're not going to take this and run forever and try to extract free time out of me. I've already got that done. I just know that I'm there for that person and make sure they are 100% comfortable with their decision going forward. And then once they make the decision, they're going to be more than comfortable because I'm going to overdeliver and take care of them. Like you said, not so worried about that outcome, hitting that sale, getting that peak, that payday. I've seen so many people crash and burn that are money centric that way. And I finally just recently bear it. I mean, it hasn't been long ago that it finally hit me what my true essence was and what I feel good about. And it's this approach where I don't worry, we're taught to go for the sale, right? I always be selling, I always be selling. And people translate into into always be transacting. Right, right, right. Or making the transaction. But that's not that's not what. Really, truly is. Yeah. Yeah, it can it work. You know, if you're an aggressive car salesperson. Well yeah. And it does. Work. But at the end of the day, are you serving anybody other than yourself and your wallet? I mean, not really. And if you're not and that's how you want to live your life, that's completely your choice. Right.
Barrett Matthews:
And it's a great thing we're not getting attached to it. It frees you. Yes. It really it really frees you. And also, when a person when a consumer realizes that you're not pressed that they buy from you, they get more interested in buying because now they're like, wow, they don't need me to do this.
Brian Kelly:
Yeah, he's not.
Barrett Matthews:
Even I want this more. I mean, it's almost kind of like the interaction of a male and a female here. When one doesn't seem to care, the other one seems to be interested more.
Brian Kelly:
Yeah, It's like, Hey, you're not desperate. You're. I'm attracted to your offer now.
Barrett Matthews:
Right? Exactly.
Brian Kelly:
That's it. That's how it works. It's also attracting from the standpoint that you aren't pressing them up against the wall and pressuring them. No one likes to be pressured into. I mean, there's a difference between pressuring someone and convincing them that this is good for them and they should make that decision going forward.
Barrett Matthews:
And someone told me that. Most people are don't like to be convinced because that's the problem. But they don't mind being persuaded.
Brian Kelly:
Yeah, You give them enough information to where they're convincing them themselves. And that's where part of the art of sales comes in. Doing it with integrity like you would. I know that. Yeah, because you can always take anything we're telling you and take it down the wrong path and come out the end going. This didn't work, you guys wrong ways. Like, No, you got everything. Every step of the way.
Barrett Matthews:
I know I've done this and I know you. I've told people now I just may not be for you. Yep. And I don't have a problem doing that because it may not be for them. I don't want to put someone in a bad position.
Brian Kelly:
And it goes two ways. I'm glad you brought that up, because it could be that client is not a fit for you and it's somebody you don't want to work with because they can end up being a literal cancer to your business with all their problems and issues. And I can't do this and I'm not going to do that and give excuses and point the finger back at you and like, no, that's why you really need to vet every. Client before you. Bring it on. If it's long term, if it's if it's just a one time sale, even they'll come back and crush your support department.
Barrett Matthews:
Oh, yeah. I mean, I've seen people, you know, high ticket items. They put people to a week long training about how to use everything that they gave them. Yeah, the person went home, never used it. A year later, they come back and they don't remember how to use it, and they're mad.
Brian Kelly:
Yeah. Yeah. And that's another thank you. I mean, gosh, it's like you're interviewing me. This is pretty awesome, but you bring it up so many great points. It's like, you know, a lot of people think it's just we're going to give them this this wafer, this golden wafer. They put it under their tongue and. Oh, my God. Everything works now. Well, we're here to primarily when the way it works is experts like Dr. Barrett MATTHEWS guide you. But you still have to put in the time and effort and work or you're not going to grow. If you don't grow, what's the point?
Barrett Matthews:
Yeah, we're going to work for you. You're definitely not paying us enough.
Brian Kelly:
Yeah. So basically. Dr. Barrett MATTHEWS giving you the recipe and him coaching you along the way, being there to support you that you've got to put in the time and effort or, you know, it's nothing is automatic unless you win the lottery. You'll probably self sabotage and throw it all the way anyway.
Barrett Matthews:
But I mean, you're not asking me to give you the recipe and cook dinner every day.
Brian Kelly:
I might. Depends. You just cook.
Barrett Matthews:
I am. We can talk terms later.
Brian Kelly:
That'd be awesome. Yeah. This is great. This is great. Oh, goodness. I'm so glad. This is like, you know, we've talked several times offline, and yeah, we never went this deep into these kind of topics. And it's just the telling of of why I feel so strongly about you being a good friend. It's just oh my gosh. It's just it's just enjoyable. So you talked about your, your mom and. Oh, you're off today. I get that. It's funny.
Barrett Matthews:
So you just last week, I mean.
Brian Kelly:
This may be the. Answer to the question might be that. But. That I'm about. To ask you. But so you. Have you worked in corporate before in any kind of job situation or. Yeah.
Barrett Matthews:
Well if you said in my in my intro I worked for WUSA TV, that was my first full time job out of college. And I tell people I've never had a full time job more than a year. I worked there a year. Then I moved to CBS Sports. I was a CBS sport for 6 to 9 months. Ever since then, I was either in a network marketing with is still working for yourself or I may have. I picked up a part time job. I worked for a few months there, but after that I've never worked a full time job like W2 for more than a year.
Brian Kelly:
So being an entrepreneur is not simple. It's not easy, and it's definitely.
Barrett Matthews:
Not very hard.
Brian Kelly:
Yeah, that's exactly how. I say it all the time. Yes. And it's definitely not for everyone, for sure.
Barrett Matthews:
No, but what would you say, though? I believe that everybody can be an entrepreneur, but not everybody should.
Brian Kelly:
Ooh, boom. Another mic drop. Oh, good. Well, I can tell. You. Been hanging around Dr. Reuben West for a while. That guy talks to me today. I love him. He's like, Wow, what a phenomenal speaker, that guy. Yeah, he is a phenomenal individual.
Barrett Matthews:
Help people. He was a speakers coach. He's no longer a speaker coach because he's literally a world leader now. He's going all around the world.
Brian Kelly:
That's true.
Barrett Matthews:
Yeah. And real quick, you know, they had the elections in Kenya recently for president of Kenya. He helped because he's working on some civility over there. He's working with a lot of the leaders. And they had first election in a long time where there was no violence. And he helped along with that.
Brian Kelly:
Nice.
Barrett Matthews:
Funny story, though. He said he was actually in Dubai when the election happened. He said I wasn't sure if what I taught them was going to take, so I wasn't going to be there.
Brian Kelly:
That's funny. Yeah. He's also very smart as we just. Yeah, right. Yeah, very smart. Yeah. I've been following him and he's been traveling to Kenya back and forth and doing lots of great stuff for community.
Barrett Matthews:
So great. Very good guy.
Brian Kelly:
Oh, God, I just. I so thoroughly enjoyed chatting with him. He's the one who introduced me to Les Brown and.
Barrett Matthews:
Oh, yeah, he's very tough. Yeah.
Brian Kelly:
Yeah. Amazing. Amazing guy. My goodness. There were so many things that we just talked about. It's funny you say don't get attached to the outcome. I'm curious, because one of the things it's a it's it's a total different thing, though, because my mentor would teach us to always move forward with the outcome in mind. It wasn't like focusing on it. But yeah, so. A great example is I used to go to all these seminars. I mean, I was a seminar junkie. No kidding. I've got lanyards that will make Mr. T blush and I literally I literally would wear them on stage at one point. I'd have a crew member bring them up, put them on and have a picture of Mr. T with his gold chains. And these are thicker and bigger. And the theme of it was Just show up.
Barrett Matthews:
That's good, that's good.
Brian Kelly:
Just show up. But yeah, and so seminars are phenomenal. I can't remember where I was going with all this, but we were just talking about O outcome. So I was going to all of these seminars just time and time and time again, and I loved it. And I love the people. I love the people more than anything. The attendees. It was like being a family. One time I was at an I was at a gentleman's seminar and I had witnessed him several times in the past, liked it, and I got a text from my mentor and he says, Hey, man, what are you doing? He knew what I was doing because I was posting it on Facebook. So I'm like, Well, I'm over at this event, blah, blah, blah. And he says, And he said one word. That's all I needed. He said, Why? I thought the outcome. I didn't have one. I'm just here. So it doesn't matter what your outcome is, but have won. And this is the teaching.
Barrett Matthews:
We would go through.
Brian Kelly:
It's like, okay, now it's to meet the main speaker if it happens or not, doesn't really matter. But oftentimes it does happen. You know. The outcome mentally. So it's a different kind of outcome than you.
Barrett Matthews:
Are talking about. I look at it from like a say, a sports standpoint, you know, a great shooter, like someone like a Steph Curry. When he puts that ball up in mind, he has he sees it drawing going through the net. But if it doesn't go through, he's not attached to that because he's going to do it again.
Brian Kelly:
There you go. Yeah. So you're not attached to the lack of success or worried about the failure.
Barrett Matthews:
Right. Right. Yeah.
Brian Kelly:
That's the key. Don't be so attached to it, like, Oh, I didn't meet the main speaker, so I must have failed. No. Right. Just having that outcome.
Barrett Matthews:
And don't get attached to whether they buy or not. If they buy, great. But don't go jumping up and down. Celebrate and dancing all around. And if they don't, great. Don't go sulking and crying either.
Brian Kelly:
I got to tell you, the moment Les Brown said he'd be in my show. I'm not kidding. I got up and danced around like a little schoolgirl in my studio here. I had goose bumps.
Barrett Matthews:
Well, I felt I did the same thing when Brian Kelley asked me to be on his show. So I understand.
Brian Kelly:
Who's that? Oh, you're talking about the head coach. Of what? Football? Yeah, right. That was good. That imposter. Who are these people taking my name in? I've literally had people. Ask, Is that you? Is like, Have you seen this picture? Come on. You think that's me? Come on.
Barrett Matthews:
But I was a kid to play for the University of Texas a few years ago. Tight end named Barrett MATTHEWS. I said if he goes pro, I'm claiming him as my son.
Brian Kelly:
But yeah. Brian Kelly. That's my brother. The one that's. He was Notre Dame forever.
Barrett Matthews:
I forgot where he's at LSU now.
Brian Kelly:
Okay. That's good. That's a good place. But yeah, I don't like Googling my name because I never see myself. It's always. This guy. People would say, Go Google yourself. It's like, No, I'm not going to. I'm tired of it. It's too depressing.
Barrett Matthews:
So we go to LSU's media department. You may be able to take over there and then you can interview him.
Brian Kelly:
Oh, man. Yeah. I met a guy in the airport. We had the same exact first and last name, and we were the same age. Oh, wow. We were both waiting for food and it was a connection flight. So we're in the airport and they called out and two of us went up. And I'm looking at it. I'm like, Oh. This is weird. Said, What's in it? It's like, Wow, that's not mine. Is your name Brian Kelly? He's like, Yeah, no. So I took a picture. That's cool. It was very cool. It was like, This is rare. So we've met. You and I have met so many different people in our lives that have been, you know, key to our development. Some are. Just that we look at and go, Wow, I'm so glad that I met and learned from that individual because it has really helped me for you. If you can think of one person that would bubble up all the way to the top, not leave, not it doesn't matter if you're leaving people out because you love everybody you come in contact with. But if one gave you some bit of inspiration that really catapulted you. That really sticks out in your mind. Who would that be? Who was your greatest inspiration to date?
Barrett Matthews:
Wow. And it's kind of a toss up, but I'm going to have to go back to the lady I told you about who when I was in network marketing, Peggy Hightower, because she's like another mother to me and she's very close to me. To this day, we're still very close. And it was funny because when I got a postcard in the mail with her name on it and I didn't know who she was, but I saw the last name and I said, Well, I went to college with the girl by the last name, but at that time was just and I went into the office and it was her daughter who I went to college with in her office. I'm like, okay, So there was a familiarity there. But then I went into the office and talked to Peggy, and she did something that I'd never forgot. She asked, What do I see myself doing? And I said, I want to move to Atlanta. Didn't know why, but I said, I want to do to Atlanta. And what she did at that point, she used to introduce me to people who were successful and she'd say, Hey, Brian, this is Barry. He's going to open up one of our offices in Atlanta. She would sell me on my dream. And until it happened, I ended up moving to Atlanta. And she she would always do that. And she would always make sure she only introduced me to people that were producing. Wow. You made it a point to do that, to make sure that you were always surrounding yourself with people who are doing something, because she always said the other people can't offer you anything.
Brian Kelly:
So that's powerful. Wow.
Barrett Matthews:
That yeah, she she she was a tough lady and she, she, she made sure that we focused on putting to work and she just always talk about her to talk about the Garden of Eden. One time she said, which came first the fall of Eden or God telling Adam to work. And people would answer. They go, Well, the Fall of Eden. And then God punished them. And she said, No. God told Adam to work first. Working with. Not a punishment. It was a gift. And most of us. This was so powerful, she said. Most of us spend our lives trying to run away from the gift, and then we wonder why we're broke.
Brian Kelly:
Well, not just financially, but also emotionally.
Barrett Matthews:
Exactly. That's true. We spent our life just don't want to work. I don't want. And that was the gift to work.
Brian Kelly:
I'll never forget, ever. I passed her saying that I have not found the word retirement anywhere.
Barrett Matthews:
In my not. It's not anywhere. You're right. I said that to someone recently. Retirement. We're supposed to serve until we leave here.
Brian Kelly:
Yeah, and that's what I tell people. I said retirement isn't a word in my vocabulary. So maybe a shift. Or a change from one vocation to another. But it's not quitting working and it's not quitting serving others. And I always say, as long as my heart's beating and I'm capable of doing it, I want to continue to serve people. My last breath.
Barrett Matthews:
The late great musician Dizzy Gillespie, he had a quote and said that someone told him, Retirement is where you get to do whatever you want to do whenever you want to do it and travel the world. He said, Well, I've been retired my whole career.
Brian Kelly:
Yeah. I mean. That's the other thing. So I'm curious about your thought on this, is that there's this debate I've seen going on about people promote or teaching those that have not yet found their swimming yet they're teaching them. Well, be sure that whatever you do choose, that you're very, very passionate about it. And it's also very it's also advantageous to also be very good at it. But I could tell you've heard that this debate has been going on. Well, what is your what is your comment on that? What is your belief on?
Barrett Matthews:
Well, it's my first book called Why Didn't You Get It Done? I have a chapter called Fruits of Passion where I talked about that. But since I wrote the book, I have changed my perspective. So in the book, I talk about that, Hey, work something that you're passionate about and you won't have to work. But I've realized later that. People don't always have success in business on something they're passionate about. You have success on something you're good at. And that's what people are going to pay you for, something you're good at, not for something you're passionate about. Now, can they be both? Yes, they can be both, but they're not always the case. So I always tell people don't. Feel bad or down to yourself because you're working at something you're good at, but you're not passionate about it because, hey, I mean, you could be a great accountant, you could be fantastic at accounting and people will pay you a lot of money for it. But you may be passionate about baking. You may love to bake, but you don't feel that you're going to be making the money. You can an accountant. So do baking on the side as a hobby too. But you can still have your passion and you can still be productive on something that's going to that you're good at, that's going to pay you money. I mean, everybody can't be a LeBron James who is working his passion but happens to be good at it, too. Everybody can't can't be that person. It's okay to do both, But and just be good at something because being good is what's going to pay. People are going to pay because, oh, he's passionate about it. Let me give her money. They're not going.
Brian Kelly:
To do that.
Barrett Matthews:
You have to have some some skill at it, some be good at it. But I think that, you know, that was my whole thing. My philosophy changed completely. I used to just think that, hey, if you're passionate about it, just keep doing it because it's going to come through and that doesn't always work like that.
Brian Kelly:
Yeah, I mean, I don't think it certainly doesn't guarantee a successful business, but.
Barrett Matthews:
No, it doesn't. But it.
Brian Kelly:
Can, right? And I say there's nothing wrong with pursuing it and giving it a good old college. Try and. Like with the accountant. That's a great analogy or a metaphor there where, well, they love baking. So the accountant could then make all of their clients their target market bakers.
Barrett Matthews:
That's, Oh, that's great. That's great. Right?
Brian Kelly:
So there's a way to pull in what you're passionate about and sprinkle that into your business. I mean, like typically. When someone's good at something, there is some level of passion or they wouldn't be good.
Barrett Matthews:
Yeah, Yeah. And I mean, that's what got them in it in the first place, right. But, but they may not, but they may have something, a passion that's greater or they may not be as passionate as they were before because they were, they found something that they really, really loved. And, and here's the thing, sometimes it's, you may have a passion, but it may not be fun. You know, if it's not fun. The fun thing is what we want to do all the time.
Brian Kelly:
Yeah. Well, it's interesting because I just went through a transition about a little over a year ago, maybe two. I'll lose track of time now, but I used to be a certified personal trainer. I did online fitness and all this before COVID. And of course, I stopped that business and then COVID hit and it became the. Rage, of course. But that's. Okay. I don't feel any remorse at all. I did like it. I was passionate about it. And then I found out I was more passionate about something else. Yeah. And and then I could feel a little bits of me not feeling 100% fulfilled, but I didn't know any better when I was certified personal trainer. And then when I began doing what I'm doing now, I'm like, I love getting up. I love firing up the computer, I love getting into my automations, I love developing, I love talking to people, building my team. I am so happy now. I can't.
Barrett Matthews:
Are you having.
Brian Kelly:
Fun? Oh, I'm having a blast. And I get to do. But it didn't come to me. Yes, I'm, you know, came to you at the age of, what, 55, 56, something like that. I'm I feel fortunate that it came period.
Barrett Matthews:
Exactly. Exactly.
Brian Kelly:
Not looking back on. Oh, boo hoo. I wish you would have got here sooner. Oh, my God. I just. Look, we got 2 minutes. Come on. That can't be right.
Barrett Matthews:
You've known how our other conversations go when we're not on here, so. Yeah, that is right.
Brian Kelly:
So true. Oh, goodness. So we do have a few things I wanted to take care of. We do. I do like to end every show with one very special question. It became a very intriguing question, kind of by osmosis. I would ask it on occasion back in the first year or so of the show. This is three plus now years. And I started started paying attention while I'm always paying attention, but I started realizing, my gosh, these answers are pretty, these are pretty profound. I'm going to just end every show with that from now.
Barrett Matthews:
No pressure.
Brian Kelly:
No, no. And there's no buildup of any kind whatsoever. But before we jump into that, we got a couple of things. So a little birdie told me that would be Doctor Barrett Mathews. They also have a gift for you all. Yeah, an amazing guy right there. And so we're going to give away two gifts and then we're going to come back with that big question, so don't go anywhere. Gift number one is. For every one of you that has stayed with us live to the end. This is it. This is the time you want to get out your pen, paper, whatever you write with. Type it on a notepad. Don't go there yet. I'm going to give you the URL, the web address to go to enter to win a five night stay at a five star luxury resort. I mean, you get to choose from places all over the world. There are so many to choose from. It's awesome. You definitely want to enter this. Okay, so you're ready. Be ready and write this down. I'm going to put it on the screen. For those of you watching live, you want to write down our p dot I m forward slash vacation report. I am for vacation and write that down. Enter. You don't have to enter while we're still on live on the show. We will be monitoring for entries for a good hour or two after the show is over. So don't sweat that. Just do it right. When we sign off though, be sure to get it in there. You do not want to miss. That, I. Tell you. And now we have another amazing gift by none other than the man himself, Dr. Barrett MATTHEWS. I'm going to pull that up, put it on the screen and let you take it away and let people know what this wonderful thing is all about.
Barrett Matthews:
Well, what I have done is I compiled a training course. I put a training course together because I get a lot of people saying that they got clients they want they want clients, but they want clients. They're going to pay them because they get tired kickers all the time. So what I've done is I put together a training class here to help you to get clients that are going to pay you well, how do you do it? How do you get it? You just go to w w w dot five the number five five ways to paying clients, five ways to paying client dot com. You're going to find out what you're doing wrong and what you can do right to help you get those clients.
Brian Kelly:
There you go five ways to paying clients dot com and the number five I can tell you you've done a podcast or two in your your day by repeating the URL. I just love it when I have a Polish guest on. It's like looking awesome and you're just a joy to hang out with. And we still got that one question though I didn't forget, so I'm not. Picking up the hook. I'm not going to happen. So one more time that that web address is w w w dot the number five and then words following five ways to pain clients dot com. So don't forget to go there and grab your complimentary training video. And do it right after the show is over. So write that down. I hope you wrote that down. I'm going to take it off the screen now because we got that incredible, wonderful, powerful, intense question coming up. Just all this is to make Dr. Matthew Sweat, but he's not sweating. He's cool as a cucumber. You're welcome, Mary. Yes. So this question, there's so many great things about it. But here's one that will really help is that there is no such thing as a wrong answer. It doesn't exist. You cannot fail. In fact. The exact opposite is the case. The only correct answer is yours. It's going to be unique to you. And if it takes you an instant, a microsecond, or if it takes you 30 seconds to a minute to come up with an answer, that's perfectly fine too, because it's your answer. So with all that wonderful buildup.
Barrett Matthews:
And a heck of a buildup.
Brian Kelly:
All right, here we go. Oh, Ready? Dr. Barrett MATTHEWS, How do you define success?
Barrett Matthews:
I define success as a journey and a journey of accomplishments that build that, teach that, empower that strengthen it, help you get. Goal after goal after goal after goal and on to infinity, because I don't think success is a destination. It's still a journey. You just keep going, but keep accomplishing goals and learning from each one. That's success to me.
Brian Kelly:
Oh, and you know what that's cause for? Good luck. That's right. Doctor Barrett MATTHEWS dropping smart bombs, bombs of wisdom. I mean, unbelievable. Unbelievable. Great stuff. I mean, this is a man who has succeeded in great ways. And what you want to do as a as a viewer, as a listener is I hope you took a lot of notes. I did myself. I don't do I don't ask anybody to do anything I don't do. I'm writing notes during the show.
Barrett Matthews:
We have a great audience, by the way.
Brian Kelly:
They are phenomenal. And I love them. Yes. And it's because of people like you, honestly, that come on, you're attracting the right people, the beautiful people that are out there that really are hungry and want to learn and take their life in their business to the next level. And that's what I want to impart upon everyone, is all you have to do is model success. It's a fancy word for copy. We were told not to do it in elementary school, then we become parents and that's the absolute way to become successful is to copy. You're just you're just doing it with integrity. We're not doing it to cheat.
Barrett Matthews:
Right.
Brian Kelly:
And so copy this guy. Everything you heard tonight. I hope you put the notes or I wrote down the notes or not. You can watch. You can listen where? Everywhere. You cannot not find us. And now you will be able to not not find Dr. Barrett MATTHEWS as well. I have a feeling you already couldn't not find him undefinable. Yes. That's right. You're an unfashionable. That's it. All right with that, ladies and gentlemen, thank you all for coming and watching and engaging. I hope you, if you didn't see this live, remember the mind body business show dot com register. We'll just send you announcements of updates of the moment we go live. Nothing for sale and you can come on and engage with us and have a good time and we'll give you some shout outs. Put your name in lights and get you some exposure as well. That's what it's all about. It's about sharing the wealth. Speaking of wealth, Dr. Barrett MATTHEWS is one man of wealth, wisdom and experience, and I am truly blessed to call him my friend. So thank you, sir, for coming on.
Barrett Matthews:
Have me, man. It's all always a pleasure.
Brian Kelly:
Oh, and we got to keep this this gravy train rolling, baby. Awesome. On behalf of the amazing Dr. Barrett MATTHEWS Love, there I go. Now, on behalf of the amazing Dr. Barrett MATTHEWS. Slow down, Brian. I am your host, Brian Kelley of the Mind Body Business Show. Until next time, everyone, please do two things. One, go out and serve and make a difference in someone else's life. And number two, above all, please be blessed. Take care. We'll see you next time. Thank you for tuning in to the. Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Barrett Matthews
Dr. Barrett Matthews has been involved in media since the 1980s. He served as an Asst. Director for WUSA-TV, a Production Asst for CBS Sports, working alongside Brent Musburger & James Brown. He has directed, produced and hosted several radio shows & podcasts. And after authoring several books, Dr. Matthews came to our show with these questions: Did you know that most businesses don't come close to reaching their true audience? Did you know that many people in business are waiting for their names to be called for exposure? What if I told you that there was a man who can help any business to find their audience? Imagine that if by not listening to what he teaches, you cut your potential revenue by over 50%. Now, imagine if he could not only show you how to attract that audience, but to do it globally. Ladies & Gentlemen, I bring to you the man who can do all of this for you, The Media Optimization Professional himself, Dr. Barrett Matthews.
Connect with Barrett:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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