Special Guest Expert - Barry Shore: Video automatically transcribed by Sonix

Special Guest Expert - Barry Shore: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated? Determined and driven. Finally break through and win. That is the question. And this podcast will give you the answers. My name is Brian Kelly. This is The Mind Body Business Show. Hello everyone and welcome, welcome, welcome to The Mind Body Business Show. We have another fantastic show lined up for you tonight. I cannot wait to share with you the amazing one and only Barry Shore. He is known as the ambassador of Joy, and you are going to find out exactly why here in just a few moments. The Mind Body Business Show, that is a show that I had created with you in mind, and that is the entrepreneur, the small business person, the large, the person that's crushing in corporate. And it is here specifically, expressly for you to be able to watch and learn from the guests that we have on this show. And they range from all kinds of different genres of business, from charity work to for-profit to small, one-off solopreneurs to large corporations, CEOs and from all over the world. And the whole express purpose of this is to help you to get to that next step in your business, wherever you happen to be, whether you're just starting out, or maybe you're a well-seasoned veteran. There's always, always something of value in every single show on The Mind Body Business Show. And I cannot wait for you to meet the amazing Barry Shore. He's just a bundle of joy, I will say yes. Playing off his his ambassador of Joy moniker. And the greatest thing about The Mind Body Business Show is that what I found in about ten years or so of focused studying of only successful people, you know, perhaps more successful than yours truly, like what made them more successful than me? That was the question I would ask. And then the answer I got back over and over. Three things kept bubbling up to the surface, and those three things became the very title of this show.

Brian Kelly:
So to a person, each of these successful individuals had these three characteristics, one being mind, which stands for mindset two. Each of these individuals, they all exhibited a very powerful, very positive, and most importantly, a very flexible mindset. And in body to a person, each individual took care of themselves, whether it was through physical exercise or nutrition or both. And then business. Business is like multi multifaceted. What happened is each of these individuals had mastered the various skill sets that are necessary to develop, grow and scale a very successful business. We're talking about skill sets like sales, marketing, team building, systematizing, leadership and there are many more. And I could go on for quite some time. And you might be thinking, well, gee, Brian. To master any one skill set. Can't that take a long time? And the answer is yes it can. The good news is you personally do not have to master every single skill set. In fact, if you just mastered one. And yes, it was one of those few that I mentioned just a moment ago, if you just mastered one skill set, you can leverage those other skill sets into your business. Anyone want to know what that one is? I'll wait till I hear an answer. I'm kidding. That one skill set is the skill set of leadership. Even if you have no one in your business but you right now lead as if you are your own employee as well. Develop that culture. There are many books on leadership. I'm not going to get into that right now, but that is good news for you that you do not have to master every single skill set necessary, and you shouldn't. You should always leverage all the time. Work smart. I always say work smarter and work harder. Not not work harder. So we have a fantastic, fantastic show for you. Another great quality I found of these very successful people is that also to a person, they are very avid readers of books. And with that, I want to segue very quickly into a little segment I affectionately call bookmarks.

Announcer:
Bookmarks. Born to read. Bookmarks. Ready. Steady. Read. Bookmarks brought to you by Reach your Peak Library.com.

Brian Kelly:
There you have it. Reach your peak library.com. And just a little quick time out. And a word of advice for you, if I may. And that is, as you're watching this show, whether you're watching it live, which I sure hope you are, and if you're not, please be sure to head over to TheMiBodyBusinessShow.com, TheMindBodyBusinessShow.com Click on any of those buttons that say how and where to watch and register, and you'll get automatically notified the moment we air live. You can then click on just a simple link and engage with us. We love engagement. We love questions, we love comments. And if you're not listening live and you're on a podcast, say it doesn't matter how you're listening. The point is, the point is, is to stay focused because there are going to be many resources mentioned here today that are going to be books, there are going to be websites. It happens every single time. And I know being an entrepreneur myself, that the tendency is going to be, hey, I'm going to go check that out while I'm listening or watching. I implore upon you, please, instead of doing that, is to simply take out a piece of paper and a pen, or put it on your notepad, on your computer and take notes, and then visit these resources after the show is over. Why do I say that? Because after speaking for years on stage, especially in the beginning, there were times where I'm getting to the juicy part. You know, I'm the speaker. I know what the good part's going to be. And I'm coming up to it and I see somebody get up and walk out of the room because they got that all important text message on their phone, or they just had to go to the restroom. Well, I learned to say, look, plan your your restroom visits and silence your phone and keep your focus gauged on whoever's speaking, in this case, Barry Shore, because I would hate for you to be having your focus attention somewhere else. And Barry gives you that one golden nugget that could change your life forever. It happens. So please, the magic happens and the magic is in the room.

Brian Kelly:
And this is a virtual room. I get that you understand what I'm saying. Stay focused. That is my one piece of advice, my soapbox moment. I'm stepping down off of that soapbox. Reach Your Peak Library is a resource that I literally had my team build with you in mind yet again. And what is it? It's a compilation of books that I have personally read and vetted, so not every book I've ever read is on this library, but only those that have had profound impact on me, either in my business life, my personal life, or even both. And the reason this came to fruition is because I was not an avid reader until about 12 years ago, at the age of 47, is when I started reading. I'll give you a second to do the math I know you all want to know. And and this this idea came to me. It's like, my God, reading is so powerful. You can get so much information. You can you can really take your business and your life to the next level if you read the right books. So I started compiling the list of only the books that had a profound impact on me. I can't guarantee they will on you as well, but the odds are greater, at least, that you have a collection of books that at least one other successful person, it had an impact on them. And that is what this is here for you. Reach your peak Library.com get in the habit. Now write it down and then visit it after the show is over. Ooh wee! It's an amazing, amazing resource. And I'm going to tell you something. We have an amazing, amazing guest. And this show is about Barry Shore, not about Brian Kelly. So let's bring on this amazing man right now.

Announcer:
It's time for the guest expert spotlight savvy. Skillful. Professional. Adept. Trained. Big league qualified.

Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only Barry Shore. Woo hoo! Yes! Welcome to the show, Barry. How are you doing?

Barry Shore:
Good day. Beautiful, Bountiful, beloved, immortal beings and good looking people. Now, Brian, how can I make the categorical statement that all the tens of thousands of people that are watching now and will continue to watch because people are going to share this, are all good looking because by definition, if they tuned in to The Mind Body Business Show, it means they're always looking for and finding the good in life. That's the definition of a good looking person looking for and finding good in life. And that's why I'm here. Because I love Brian Kelly.

Brian Kelly:
And I love Barry Shore, and I love everything about you. You are infectious attitude. Oh my gosh. I've watched you on other shows and interviews and I was just I could not wait to have you on here. I am so excited to have you. Thank you so much for gracing this beautiful stage. And it's beautiful because you're on it. Thank you so much, Barry.

Barry Shore:
Humbled and honored, dear sir. Humbled and honored.

Brian Kelly:
Now, if for those of you that might have been living under a rock all these years, I do want to introduce this amazing man officially and formally, so that you can know exactly well, a little bit more about Barry. You're not going to know exactly about him. You'll know more, especially when we get to talking. But known as the ambassador of Joy, Barry Shore is a mental wellness activist, philanthropist, multi patent holding entrepreneur, speaker, author, podcaster and former quadriplegic the last one being the greatest accomplishment of all, in my humble opinion, who is now swimming around the world after a rare disease paralyzed Barry from the neck down, he created the Joy of living community. Think about that for a minute. After he was paralyzed from the neck down, he chose joy. The keep smiling movement is what it was called, and that has reached multiple celebrities and distributed millions of Keep Smiling cards worldwide. I should have had my book ready. I have a book and a philanthropist a philanthropic. My goodness, I can say it used to be able to say it. Platform featured in Oprah's magazine. Barry's podcast, the Joy of living, is in the top 2% of all podcasts and is heard globally by hundreds of thousands. You want to talk about accomplished? Unbelievable. That's the definition of Mr. Barry Shore. His latest book, called O shift, is now available on Amazon and on Barry Shore.com and previous books by Barry include the Joy of living, You Deserve It and A Pocket Full of Acronyms, which are also available on Amazon and free. And we're going to give you a link to get one of his books for free here. In just a moment. So Barry, once again, officially, now and formally welcome to The Mind Body Business Show, my friend.

Barry Shore:
What a delight, a treat, and a treasure to be here with you, Brian, and all the thousands and tens of thousands of people that are watching and will watch. Because again, we urge everybody share this show with five people. You want to do 50. You want to do 100, 100,000. That's great. But just everybody share with five people so we can touch hundreds and hundreds of thousands of people around the world. Because this show, interestingly enough, it's not about Barry Shore, wonderful fellow that he is, or Brian Kelly. Amazing person. His show was really about you Y-o-u about you becoming the best you possible because you're the best you. You make the world a better place. You build more bridges of harmony. You create more joy, happiness, peace and love. And by the way, the result of that is you will be happier, healthier and wealthier. Who doesn't want that?

Brian Kelly:
I'm telling you, there's a lot of a lot of great things to learn just from that opening statement right there, Barry. I mean, I've been following another gentleman who is very successful monetarily. I mean, extremely successful monetarily. And he got to a point where he was deeply unsettled and very unhappy. And he's the first now to be transparent and talk about that. You need to make it about other people first, that you want to take care of other people and their issues and nurture them and help them. And then that's when life has true meaning. And so you epitomize that, in my view, Barry, that you understand that from your years on this earth and your your movement, your joy movements, and you just spread this incredible love and radiance and joy everywhere you go, I see it. Let me.

Barry Shore:
Let me share with you a great story, Brian, that happened to me when I was nine years old. Now, those of you who are watching will notice that. I'm older than nine years old right now. Chronologically, by the way, I am 74. Metabolically, I am 46 because I swim two miles a day, six days a week. As Brian mentioned, mental acuity is 28 because I work with a lot of 20 to 30 year olds in the internet space, and my c-o-w is eight. Now people I hope are scratching has SSW you. So you're a pig. You're plant seed SSW then of wonder. I'm an eight year old and if you really want to live life to the full, you got to be in that margin between 6 and 9 below six. You're not really ready to be wonderous. And above nine the system comes in and pushes you down. So stay between 6 and 9 and eight year old and seven year old and nine year old. That's great. Let me tell you a story. It happened when I was nine years old, and this speaks to the issues that we're going to be talking about throughout the show, which are the three fundamentals of life. Number one, life. Your life has purpose. And when you lead a purpose driven life, then number two happens, in this case, a good number two, you go mad. Now Mad is a wonderful acronym that stands for make a difference. You lead a purpose driven life. You make a difference in the world. And the third fundamental is to o to open up and discover the power and the secrets of everyday words and terms. So simple example right now this show is being carried over the internet throughout the world. If you ask anybody, Brian, what is W-w-w stand for? Invariably I have to tell you how to do with the internet, and factually speaking, they're correct. But in our world, the world of the positive, purposeful, powerful, and pleasant W-w-w stands for what a wonderful world was. What is the word? Right? And of course, tip of the hat. And a big thank you to Louis Armstrong, Satchmo, for enabling that song to go viral and not just to touch tens of millions or hundreds of millions, but billions of people around the planet with that amazing song, What a Wonderful World.

Barry Shore:
So let me tell you about what you just mentioned. So I'm nine years old. I was born and raised in a place called Boston, Massachusetts. Now, if anybody is geographically challenged, which most people are in the world, you can do a Google search and see. Boston, Massachusetts is in a place called New England in the United States of America. And in the winter time it's cold and often snows. And when I was growing up, we didn't have the internet. You didn't have cell phones. Can you imagine a world without the internet or cell phones such like that? And when invariably it's going to snow 2 or 3 times during the course of a year in the winter and school will be closed. Yay! So we are listening to the radio at 7:00 in the morning to listen to all the different school systems are closing. Oh, Brookline. No school. Yay! What do you do? You can go back to bed. You can play games or be like me. I'm nine years old. I wanted to go out and shovel snow because I liked going out and making money, I enjoyed it, I was so bored. I had long underwear and pants and gloves and earmuffs and hat and jacket and and special boots for the snow and my shovel. And I'm going out and I'm going to knock door to door and go out and shovel snow and make some money. I like exercise, I'm nine years old. I can do anything in the world, right? Nine year old I'll make the story short. First of all, it taught me so much about business. So much. Number one, the ability to knock on somebody's door and say, Brian, you know, a neighbor down the street and I'd like to shovel your walkway and driveway. Guy would say, great, how much? I said $10 a $10 what? Okay, I'll give you five. Now he's dealing with a nine year old kid. What do you expect? Either the kid is going to say yes or you start negotiating. Right. So we'd be five and ten, and I learned this secret. I want a $10.

Barry Shore:
I know how much effort it was going to take. So I would say to Brian, no, thank you. And I would turn around and walk away and guess what happened? Brian needed his walk shoveled. So he said, okay, Corey, come back. I'll give you ten bucks. Fine. So I learned the ability to say no and get a sale. That was number two. First number was number one is knocking somebody's door not being afraid to do that. Right. Get out of your comfort zone. Number two is saying no. And number three, here's the great part I would I would shovel somewhere between 6 and 8 somethings in the course of a day, and I would work seven, eight hours. I mean, this is not simple stuff. I was exhausted coming back home. Nine year old kid. But I would make $6,070. Imagine you can't even imagine how much $6,070 was 65 years ago. Huge, huge amount of money. It would last me for up until the spring time. And what happened was, I realized the next time it snowed, I would. I told my friends how much money I made and they said, well, I want to do that too. But they didn't want to knock on doors. They didn't want to negotiate. I said, great, I'll get the business and I'll give you 80% and I'll get 20%. Now, I wasn't talking thinking number. I'd say I get ten, I'll give you eight. I keep to my nine year old kid, my friends at nine, they said great. So I now had four out of my six closest friends and they would go and now they would shovel. I'd get the jobs and I'm still making my 60 plus dollars, and they're making money and people got value. Everybody wins. I learned the fundamentals of business. But here's where it gets most important for everybody listening. Tens of thousands of people listening. Listen. What my father taught me by asking me a question because he was very proud of me, actually. He said, Barry, how do you spell business? I said, dad, b u s I n e s.

Barry Shore:
I was so proud of myself I could spell business. He said. Great. You're right. Watch this. Notice that the U comes before the I. When you give some other people, lots of other people, what they want, your eye will always be taken care of. You don't have to go out and worry about you. Just be giving to other people what value they want and you'll be showered with everything. Money, benefits, all kinds of stuff. Now, I was nine years old. I really didn't understand what my father was saying to me. At least another decade or more to internalize it, utilize and leverage it. But it's what you were talking about, Brian. The ability to serve. That's what business. Business, in my humble opinion, is the highest calling in life. Because we we bring value. Yeah.

Brian Kelly:
I couldn't agree more. I mean, we were talking about that a little bit before the show, and I think we have a lot of a lot in common when it comes to serving the heart of servants. And I love your three major pillars, I'll call them pillars of Success as well, is get out of your comfort zone and do it often, and do it continually. And if if someone else doesn't want it, that was a great lesson. You get other people who don't want to do it, but they'll do the work then. Okay, then let's make a deal and everyone wins. And that was the last one. The third was serve and then the the two. Number two was, I call it the takeaway sale, right where you say no and you just turn away and walk and they're like, wait a minute, okay, okay. I didn't mean it, I want it come back. And then I would have, I would have, I would have fallen out of my chair if you would have then said, well, now the price is $15. That would have been fair enough.

Barry Shore:
I mean, that was it was such a huge amount of money in those days. So it's just.

Brian Kelly:
That's and it and to a nine year old to boot. Right.

Barry Shore:
I was getting $0.25 a week for allowance for doing, you know, emptying the rubbish and things like that. So to make $60 and, you know, I was exhausted when I came home, but hello, it was just it's amazing. Plus I had another job I can talk about later, but the point was that my father really gave me an insight when he talking about business. And it just it stayed with me and it allowed me to do things that most people just never have to do. You mentioned something beautiful in the introduction about mindset and body, and I want to do a little riff on it because as we said, we love acronyms. It's unlocking the power and the secrets of everyday words and terms. So let's take the word mindset, which is a big word or actually two words most people don't even think about. Even everybody recognizes because everybody knows about, you know, the inspirational speakers and this and that. You get the right mindset and yeah. Yeah, well, you know, that's easy for you to say, Barry. You're rich and famous and handsome. Well hello. Everybody goes through stuff and it's the ability to maintain that positive, purposeful, powerful, pleasant mindset that will enable you to get through what invariably be tough times. So mindset is a great acronym that stands for Meaningful Insights, nurturing Destiny. That's mind and set stands for Success and Genders transformation. Because here's the secret. Here's a secret. Everybody. People tune in to shows like ours. Wonderful, Brian. Or they go and they pay money for a webinar or a seminar and rah rah. They think they want inspiration. Well, everybody knows what happens. Inspiration two days later, right? Or they think they're going to get information they never heard before. Wow. This is going to make all the difference. You're right. But there's plenty of information on the web, especially today. I call it IO information overload. But people really are looking for and what you want to have happen today, right now, while you're watching and listening is the T word transformation. And that's why I wrote my latest book called O shift. I wrote it, by the way, as a companion volume to one of the great books that's out in the world right now called Atomic Habits.

Barry Shore:
Now, if you've been living under a rock, as you said, Brian before, and you don't know about atomic habits, then something is amiss. Because I think I think now there are over 10 million copies sold. So my book O shift is the companion to Atomic Habits. It's the ability to shift your perspective ever so slightly, and then all the stuff happens. That's good for you. Now, in 42 plus years of dealing with people, Brian, I can tell you 97.2% of all the people I've ever worked with, they dropped the F in shift and the other stuff happens. You got to be f and careful with your F's. Now see, when I start working with me, they get the shift. But it's really about shifting perspective just enough to understand the following. The six most important words you'll ever internalize, utilize, or leverage in your life. And they are. Choice, not chance determines your destiny. Choice, not chance, determines your destiny. How you choose to respond in any given situation will show you your pathway and your trajectory. Now. So let's talk about the word body because you mentioned mind body mindset body is a great acronym that stands for Bountiful. Ongoing. Divine. You. See when you recognize that you're divine. As I said in the beginning when I introduced and say hello, beautiful, Bountiful, beloved, immortal beings, recognize that you're truly immortal. You say, come on, Barry Shore, you know nobody's immortal. Your body's going to die. Yes, but what you do in this life lives on. How you're impressing, impacting, making a difference in the world. I told everybody you're mad. Mad stands to make a difference. You talked about being a leader. Wonderful, Brian. Everybody is a leader in their own world. You're a leader in your family. Become a leader in your business. I don't care if you have one employee or 100 or 103,000. Just work with the company. A few years ago, 103,000 people and I was urging everyone in the C-suite. Everyone here is a leader. Because if you're not, you're not going to be able to be as effective as you could be.

Barry Shore:
Now, leaders, by the way, you're going to think you're going to like this. I urge leaders to learn how to use hemp. Hemp. Yeah. Isn't that the stuff you make marijuana out of? Yes, you can do that. Or you can make a rope also. But hemp is a great acronym that stands for being honest. Ethical. Moral. And purposeful. Because that's what leader is. Isn't that right, Brian?

Brian Kelly:
I agree.

Barry Shore:
Honest, ethical, moral and purposeful. You do that. And I can tell you another thing that my father told me. I think I was 13. Yes, I was 13. I remember exactly what happened, what the circumstance was. And my father told me something quite amazing, which is, Barry, you cannot fail. Here that he didn't say you'll always succeed. He says you cannot fail. Because you do. Something doesn't work, okay. You do something else. You learn, you pick yourself up, dust yourself off back in the game as they say, right? So again, that took me also almost a decade to internalize, utilize and leverage. But to get that that that transformational process going, you can't fail. And I say that to everybody listening. You cannot fail. If you want to be an entrepreneur, okay, go and do it. You can't fail. You may lose. You may not be successful, but you keep doing it. And guess what will happen? You will eventually succeed. You have to. It's a law. The only time you fail is when you give up. So imagine that my father said you cannot fail. Wow. It can be reiterated by my uncle. Was interesting that that that was another story that happened. I want to share with everybody something that I think will help everyone listening. Everyone. So my title in the world is I am the Ambassador of Joy. Notice I didn't say the ambassador of Joy. I'm the ambassador of Joy. Now, Joy is the great acronym that stands for Journey of You. Wow. Well, by the way, is a great acronym. Also stands for Words of Wisdom, Words of wonder. Think of joy as a journey of you. That's who you are. That's what you're on the journey. This is your journey. Unique in the world. Never been another one like you never will be. You hear that? Billions and billions and billions of people. We all know it by the idea of fingerprints. Duh. Well, that's just your fingerprint. What about your very being? How you think, how you speak, how you do things in life.

Barry Shore:
So I just want to urge people understand we're into our deeply involved in the moment. Brian and I do want to warn people in advance that I do use a lot of four letter words. I even use the four letter word. I'm telling you also, Brian, to prepare you. And I do it because of the shock value and it's fun. Now, of course, the four letter words that I use, because we live in the world of the positive, purposeful power and pleasant are love, life, hope, free gift, play, pray, swim, and the four letter F word is fun. Fun. You know I can tell. Yes f you capital N. Capital n. That's a four letter few word. Barry. Funds only spelled with three letters. Not in our world. World of the positive, purposeful power and plan as well. F-u capital N capital is after the show. When you see your family and friends, you have a twinkle in your eye, have a smile on your face, point your finger and say, tell everybody F you remember to add right away. Capital N, capital N say, where'd you get that? I said I was listening to Brian Kelly. He had on this guy who wants to teach the world to F-u capital N capital, and that would open up their minds, get their attention so you can talk to them about three fundamentals of life. Remember, purpose, go mad. You know, unleash the power of everyday words and terms. And now you can have a conversation with people and share with them mindset and body and the ability to understand business. The you comes before the I. And now we can really rock and roll because we're in the world. We're in transformation. You love it Brian yes I do.

Brian Kelly:
I'm ready for the acronym fun.

Barry Shore:
By the way, when was the last time somebody said, F you to you and you laughed?

Brian Kelly:
Exactly. Well, yeah. When I knew that they were a friend and we were kidding around. But yeah.

Barry Shore:
By the way, I'd like to share a story with people because I think it can be beneficial and transformational. So let me do that, okay. Absolutely. So you mentioned in the beginning about. Being paralyzed and such. Let me tell the story. Imagine if you can everybody this story about me. I was 55 years old, so it was 19 plus years ago. Standing up in the morning, hale and hearty, able to leap tall buildings in a single bound in that evening, being in the hospital totally, completely paralyzed from the neck down. And it was not because of an automobile accident. It was not a spinal injury. It was a rare disease which I never heard of the day before. It took over my body and rendered me a quadriplegic, which means nothing in my body moved from my neck down. I could only communicate by blinking my eyes. I was 144 days in the hospital. I was two years in a hospital bed in my own home. I couldn't turn over by myself. I had braces on both my legs, my hips to my ankles, and that was progress for years in a wheelchair. Thank God today I'm able to be vertical and ambulatory with the help of a seven foot walking wand. So I'm a tripod, not a biped. I can't walk up a stair by myself. I can't walk up a curve by myself. Now I have helped 12 hours a day, seven days a week. But you hear my voice positive, purposeful, powerful and pleasant. And by the way, it's all because of one word. One word and the word is smile. Smile because smile is an acronym that stands for seeing miracles in life every day. Seeing miracles in life every day. Now, when I do in-person events and I just did one a couple of months ago, we had 11, 1172 people there. And I'm telling you the story about Barry Shore and talking about smile, seeing miracles in life every day, and some people raising their hand saying, hey, Barry Shore, Barry Shore. I've been up for hours where I haven't seen any miracles. And I asked him, are you here?

Barry Shore:
Can you hear? Can you stand still? I can't do that. Can you walk? I barely do that. You have water to drink. You have food to eat, a place to sleep. You have family or friends? Every single one of those is a miracle. And what's the proof? The proof is a million people didn't get out of bed this morning. You know why they died? By definition, you're watching. You're listening. You didn't. If you have an obligation to live life to the full, an obligation. Now, let me just tell you a quick story, Brian. And this is so cute. My eight year old niece comes over to me a few weeks ago and she says, Uncle Barry. Uncle Barry. Can we spell smile, smile. And I thought about it. Smile, smile sounds the same. Why not? I asked her. How come? She says, because then it would stand for seeing miracles in everyday life out of the mouth of an eight year old. But what was she doing? She was creating the kind of world that she wants to live in now. Create is a wonderful acronym that stands for causing, rethinking, Enabling All to Excel. Remember, we talked about the shift in perspective. It's about rethinking about the mindset about internalizing, utilizing, leveraging those six words which make all the difference for you. Choice, not chance, determines your destiny. How you choose to respond in any given situation will show you where you're going and what your trajectory is.

Brian Kelly:
Amazing stuff. I love this show because I don't have to even ask questions. You are an amazing one man show and I don't mean that in a bad way. I mean that in a great way. You have so much incredible value to give. And one thing I've noticed about very successful people, oftentimes they will compartmentalize the key points that have helped them to achieve success in business and in life by making acronyms around them. And it helps to remember number one, but it also helps to really get the story through to the other individual that you're conveying it to. Which is the point of all of this. You know, we could be sitting here talking and have all this great value, but if it doesn't stick, if it doesn't sit in your mind, if you don't recall it, it's really not worth much more than the moment it was spoken. And because you're doing it the way you are, you know that that just shows you are a very polished speaker, number one, a very professional and very talented speaker. And you also are very effective, which is the most important. It doesn't matter how polished or glamorous or beautiful one person is, and if they speak perfectly, if the message isn't received wholly and totally as much as possible, it's really not good for anyone except for the speaker's own ego. And in your case, that is not the case.

Barry Shore:
We don't want that. Remember, this show is not about Barry Shore. Great guy that he is, or Brian Kelly. It's about you. You becoming the best you possible. I'd like to do an extra piece. Well thank you Bob. Yes. Smile and smile. You've got it. Seeing miracles in everyday life from an eight year old. My niece and Matt. You said I was paralyzed completely. And I'm going to just fast forward and tell you a very quick story because it's people like this because it helps if you can help people. That's what life's all about, right? Life, by the way, stands for Living Inspiration, optionally for eternity. Remember, you are an eternal being. When you use words to convey something to somebody, you're touching them forever. Therefore, please use positive, purposeful, powerful, pleasant words. When you're using your mind for the mindset, speak to yourself. The most important speech you'll ever hear, ever. Is self-talk. What you say to yourself makes all the difference. So therefore make sure it's always positive, purposeful, powerful, and pleasant and what you do. Make sure what your actions are positive, purposeful, powerful and pleasant. So I'm. I'm paralyzed. Finally bring me home after 144 days in the hospital and inside, and thank God we had help 24 hours a day. Of it. I can tell you it's not inexpensive. Being sick. Thank God I had a lot of money. Cost a lot. Okay. Have less today. It doesn't matter what. Still doing well because I did well. And one of my neighbors, who we knew for years, comes running over. When they took me outside for a stroll in my wheelchair. And his name is Vince, he comes running over and says, I heard what happened. Let me tell you, I'll have you up out of that chair and walking within a year. Great. Now, remember when I left the hospital, they had three doctors that came in, one after the other, said Mr. Shore. I just want to let you know you never you're not going to walk again. But we have lots of things that we can help people with.

Barry Shore:
And, you know, you can you can be productive. You won't walk one after the other. They came and tell me all that. Now, did I yell at them, say, get out of here. You don't know what you're talking about. I couldn't move my arm and I didn't even say in my mind, get out of here. You know what you're talking about. But did I say to myself, they don't know. I said that they don't know. As a matter of fact, I've taught this, Bryan, to thousands and thousands of people who are challenged physically because of stuff. These words. And it may help somebody watching who may be in a challenging position right now or challenged position. Diagnosis is not destiny. Diagnosis is not destiny. So I'm going to fast forward. So this fellow Vince says to me, I am America's greatest aquatic therapist. That means he helps people use the water to get better, do therapy and exercise and such. Great. I love people who are positive and I'll listen. He says he's going to be up and walk in a year. Why not? Anyway, we we went and thank God I lived in Southern California at the time and in pools throughout Southern California. There are things called Hoyer lifts, and this is a lift that people use in hospitals to move people who just can't be moved any other way as such, and they have them at the pools also. So you bring over a wheelchair, move from the wheelchair. Somebody helps me get into the lift, put me in the water and such, okay? And they put all kinds of devices on me. Flotation devices, my arms, my legs, my tummy, so I don't sink and drown. And he has his people moving me around and trying to get some, some movement back into my body because paralyzed. Nothing's happening over the course of a year, a year and a half, one day, one day, I was able to move my right arm over my head. Wow. Now I moved my left arm over my head. And I kept. I did again the right left. Within a couple of strokes.

Barry Shore:
I actually was doing a backstroke. I hit the side of the pool. I mean, I hit it and it hurt and I said, yay! Because that's great. And I was able to turn myself and push off somehow. And I went to the other side of the pool and back and forth back. I swam 91 minutes without stopping. I didn't want to stop, and there were people standing around. By time, people were applauding. I didn't realize that. I didn't count how long. It was, just I didn't want to stop. Basically, I swam a mile without stopping. I I've been paralyzed for years. Okay? So I said to myself, self, if you can do it once, you can do it again. So next week I did it again and we were able to do it and then we could do it once. I could do it twice. We did it twice a week, then three times a week, then four times. I mean, I am perseverant. And we did it four times a week. Five times a week. Always on my back, just again, special flotation devices so I wouldn't drown. And just being outside in Southern California was wonderful. Special devices. Great. After about another year of that, I was able to get on my tummy and have special. I have devices on my legs so they don't sink with floaties. I wear paddles because my hands don't close. I have a snorkel and I now swim on my tummy and I still do my backstroke a little bit. I now swim two miles a day, six days a week, and I've been doing that for more than 14 years, and I have over 9320 miles under my belt, more than a third of the way around the world. And I'm just I'm swimming because I'm not swimming for Barry Shore anymore. I'm swimming for every single person who says these words. I even hesitate to use them. I got to do it, Brian. Ready? I can't. I can't, I can't do this, do this, whatever. And I'm talking about fully able bodied people. I'm not talking about people who are really challenged.

Barry Shore:
There's so much you can do. That's why I swim today. I mean, I love it still. I have a great tan if you're watching this. And I love swimming. And now it takes me, I do. It takes me to do two miles, 100 minutes to do two miles. And I write down every half mile, mile, two miles and such like that. And it helps a lot of people at the pool that I swim at. Outdoors here in Henderson, Nevada. So when you're helping others remember the you comes before the I. I internalize that. That's my business today. My business is called life. And I can be of benefit to others. Now you're really living. That's what makes life valuable. Right?

Brian Kelly:
Yes. Yes, yes. I mean, you know, we do have to make money and everybody understands that. But what are you doing to get to that end? You know, are you helping people along the way? Because if you're not, then life is not as joyous as it could be. And I'm not. I'm not even going to say that. I don't know that for a fact. I do know that for a fact. I've lived long enough to know that that is absolutely true, and I know enough people who have lived that life. I talked about it just a bit ago about a guy who financially so well off. I mean, most people go, how could you not be happy? It's because it was all about him and he. Luckily for him, he learned that that was the reason and he's turned it around. And he said, Now I'm back. I mean, he actually walked away from his business for a while. He was so depressed and down. And then he that reset helped him and he came back. I wanted to really quick shift over if we might bury. I want to talk. Are you okay with bringing up this this project we were talking about before we came on the air?

Barry Shore:
I would welcome the opportunity.

Brian Kelly:
I didn't want to.

Barry Shore:
Oh, we got two things that we.

Brian Kelly:
Need there, but yeah, your your website as you talk.

Barry Shore:
This is my website, actually. Let's go to the other side if you could, if you think you can find it. Brian, if you go to the following app. App. App. Dot. Einstein. Cars.com. Einstein. Cars.com. And let's see what happens when that goes in there. And oh wow, look at that shop. Earn give and just scroll down just a little bit. I'm going to show people what the mission is. Yes okay. Here's the mission. The mission is to join the movement to give $1 billion to charity without costing you a penny. Wow. Oh, Barry, how do you do that? Let's go. Go. Scroll up, just for a moment and we'll show people it's almost too easy. But it's only came about because of my challenge with being paralyzed. I needed I need to do something in the world legacy and to be able to make a shift in the world. In this shift is going to it literally will cause a shift in philanthropy. So we partner with businesses that give us a percentage of sending them customers. So just imagine a particular we have numbers of famous companies already partnered with us. We're going to be launching this in just a few weeks. And basically they give us a percentage of sending them customers because every business wants only two things. I don't care if you're Amazon or if you're just you own one pizza place downtown. Everybody wants to keep their existing customers and acquire new ones. Hello. It's called an acquisition and retention. So you're going to give us a percentage. Agreed. Say I'll give you pick a number 9% sending me a customer. Great. We get that 9% and now we share it 3% goes cash back to the buyer, 3% goes to the buyers charity of choice, and 3% comes to the company to keep running the company. So if you scroll down, Brian, just a little bit, a little more past the movement again, you see, getting started is very simple. You put in your existing visa, Mastercard, American Express. You don't have to change anything. Choose your charity and you start and now you can go shopping.

Barry Shore:
We have thousands and thousands and thousands of restaurants and e-commerce sites and such. So go scroll down just a little bit more and you'll see and I'll talk about make it very short. What's the opportunity for the business? The business this is for people who are very smart business people. We recognize by giving a percentage what happens. You now empower your customers to become ambassadors for you. So again, let's use a restaurant as an example because we have tens of thousands of restaurants. And they said, okay, I'm going to give 6%. So Brian, you go with the family and the and the bill comes and it's $211.32. You swipe your card, you walk out and you get a notice on your phone saying, hey, you just earned $4.21, and you just gave $4.21 to the local pet shelter or battered women things, or help feed hungry people. Whatever it is you chose, how do you feel? You feel great. I got money, I gave money, it didn't cost me a penny. Would you tell anybody about this restaurant? Hello? You can't get better than word of mouth advertising, right? It's so wonderful. Everybody wins, the business wins, the users wins, and the charity wins. So scroll down just a little bit more if you would. So what's the opportunity for charity. So think of any charity. Ask you any charity in the world. You ask them what do you want. And they'll say money. But that's really not what they want. I mean they do, but really what they want is ongoing monthly passive revenue. So just imagine a charity. We have a number of them that I'm working with locally. They have 6528 people on their email list, of whom 900 people give. Okay, that's the nature of life, right? Now when I showed them this, they say, I asked them how many people you think would sign up if you gave them a link that would give them money. Remember, they make money and they're going to give you money at no cost. They said, well, we'd have 3000 people sign up and hello, why not? So imagine 3000 people now earning pick a small number, $6 a month, right?

Barry Shore:
They earn $6 for themselves, and they're giving $6 to the charity. That would be $18,000 a month coming in. Ongoing basis for people going to restaurants and shopping and saying it didn't cost anybody a penny. The businesses love it because they get more customers. The people love it because they got money and they gave money. The charity loves it because they're getting money. Everybody wins. This is a result of mindset. You hear this? This is all about you. Wonderful. Brian, this is mindset because the mindset is how do I find a way to give without costing anybody a penny? This is changing the face of philanthropy. What I'd like you to do also, Brian, right now is go and put another URL in there and instead of app dot Einstein cavs.com because the site's not live and you can't sign up here, but let's show people where they can sign up. Just go to Einstein Cavs.com if you'd be so kind. You just remove the app part? Einstein cares. There you go. So scroll up to the top if you will. Yeah, that's the top. Scroll down just a little bit and you'll see this is all about this. This is a great video of of what's his name, Jack Canfield, who is the author of Chicken Soup for the soul coauthor. And he's interviewing me. And then I speak about the whole gig. And if you can chip in some money, great, because we're launching in a few weeks. And if you don't want to just sign up and say, let me know when when you're launching. And it's so good because we're helping now, this works, by the way, in all of North America, the United States and Canada, not yet in the rest of the world, but one step at a time. So here we are, changing the face of philanthropy through the way. So if you could put up the new URL so people can see that, because that's the one you want people to sign up on, which is Einstein Cars.com just go to Einstein, Cars.com not with the app and join. It's something very, very special and wonderful. And I think it's a great lead in if if you can keep that up there.

Barry Shore:
The Einstein Cars.com URL. Wonderful. Brian, I'd like to close out our session together with something that I think will make people laugh and and and really make a difference. It will be transformative and effective. And this is are you ready for this? Let's share with people how to learn to love dog poop. Yeah. You hear that, everybody? What is he talking about? Barry Shore, I love you. You sound great. It's so upbeat. It's interesting. What are you talking about? Learn to love dog poop. So here's what it is. Remember we talked about acronyms. Acronyms are wonderful. So Dog Poop is a great acronym that stands for Doing of Good power of one person. Doing of good. Brian, everybody knows what a chiropractor is, right? Yep. So you go to the chiropractor, you're feeling a little bit out of sorts in your body, and you go to the chiropractor and he or she just goes, and, oh, I feel better. I'm in alignment, right? So imagine the following. Like what I call becoming a spiritual chiropractor. Your own spiritual chiropractor. When you make your thoughts in good, your speech in good, your actions in good. Now you're doing of good thinking, speaking and with actions. That's a dog part of life. Now here's the better part. Poop. Poop. We all know what it is. Dog poop. Power of one person. If I say to you, Brian. You know, Nelson Mandela was. Mother Theresa Gandhi. Elon Musk, Jeff Bezos. Everybody. Everybody in the planet has the power, the same power that every one of those people have or had. You may not have as much money as Elon Musk or Jeff Bezos. You have the same power moral, ethical, positive, purposeful, pleasant power as Nelson Mandela. Mother Theresa Gandhi. You make a difference. And if you ever think differently. You have to learn how to erase it and think positive, purposeful, powerful, and pleasant. Because once you recognize how powerful you are and what your thoughts are. And you can change the world. Okay? Barry Shore, come on.

Barry Shore:
Just one person. Yes. Power of one person. Because watch, watch what one person does. Imagine you're walking on the street with your friend and you're walking by and there's dog poop, or somebody's dog is going and you start going, ah ha ha ha ha ha. I love dog poop. Your friend says to you, what, are you, crazy? I was listening to Brian Kelly. He had this guy on. He said, love dog poop. Why do you love dog poop? Because it stands for. What do you say? Doing of good power of one person. And now you have an opening to speak about that. So imagine you as one person reaching out on your right to a friend and on your left to a friend. Now, we all know that if you have a lake and you throw a rock into the lake, what happens? Those ripples go out, right? That energy goes out. Now, what it looks like to the unaided, untrained eye is that that energy stops at the shoreline. It doesn't. It continues. We can measure it. There is nothing in the world that can stop energy, especially positive, purposeful, powerful, pleasant energy. Same with the negative. But we can reverse that. That's how powerful you are. So you reach out to your writer. You reach out to your left. Now you have two people go to four people, go to eight people or 1632 128. Et cetera, et cetera. We can create a tsunami of goodness in the world, Brian. There's nothing, nothing that can stop the energy. We are the ones that make a difference. And when you think like this, you speak like this. You act like this. Guess what happens? You are dog poop. You make a difference in the world, you go mad. That's the message I want to leave everybody with. You can give. We can give $1 billion to charity. Won't cost a penny because we found a way to do it. We can create a tsunami of goodness by learning to love dog poop and telling everybody about it. Is gotta love it.

Barry Shore:
F you everybody. Capital n capital n. So that's the message I would love to leave everybody with.

Brian Kelly:
Well, we got a couple more things to handle before we let everybody go. And that was. We'll need an encore performance of this, Barry, for sure. And, you know, maybe we can go with cat pee to go with the dog poop, I don't know. We'll figure out something. That was fantastic. The greatest thing. One of the things I love about this show is we love to give out gifts. We have one amazing gift I normally give out to. I want to give this time to Barry to give out. He's got an amazing book that we talked about in the very opening of the show, and he would like to gift that book to you. And so I'm going to put it up on the screen. And, Barry, if you want to take just a few words, because I do. Here's the thing. I have one more question for you. I end every show with this incredibly profound and powerful question, and I really want to hear your answer to it, because in the end, with your permission, I will reach out to you later. I want to take the answers of all past guests whom I've asked the same question, and make a compilation book from it. It's an amazing thing because the answers are just too powerful not to share. So before we do that, real quick, I'll pull up your giveaway of your book.

Barry Shore:
Go to Barry Shore.com/book. There were three great books there. You can get any one you want for absolutely no cost. You can get the joy of living. You deserve it. You can get pocket full of acronyms or you can get o shift. Be careful with that.

Brian Kelly:
F I wonder if O shift mentions dog poop.

Barry Shore:
Right? Well, I write about dog poop in o shift. I love it, I love it.

Brian Kelly:
Perfect. All right. Yes. With that, we are coming to the end. Which I do not like to even say out loud. But we do want to respect everyone's time, including Mr. Barry Shore. You're an amazing man. And I'm so, like, just over the moon, elated to have met you. To got to get to know you a little bit better and for you to spend your time with us here. It's a it's a great gift. So I appreciate that deeply and respect you intensely. Immensely. And so what I like to do, like I said, is close out each show with a very profound question. And the cool thing about this question, Barry, is that there is no such thing. As a wrong answer. And so it's not a quiz. And just the opposite is the is the actual truth is, the only correct answer will be yours. That's even if it takes you a microsecond or multiple many seconds to come up with the answer, it's still 100% correct because it's yours. It's unique to you. So with all that, my friend Barry Shore, are you ready?

Barry Shore:
Yes, sir.

Brian Kelly:
All right. I knew you would be. Instantly. Here we go. Barry Shore, how do you. Define. Success.

Barry Shore:
By living in joy daily, no matter the circumstances.

Brian Kelly:
In. Uh. Love it. And as a brother. I love you, my friend. Thank you, Barry Shore. You have been an absolute godsend to not wonderful.

Barry Shore:
Brian, can we do two things? Can we do a group hug with all the thousands of people that are watching and listening, and then. And then a blessing. Let me tell everybody what Hug stands for. Ready?

Brian Kelly:
Yes.

Barry Shore:
Heartfelt. Unlimited giving. One. Two, three. And our blessing from Barry and Brian. Brian and Barry is go forth live exuberantly. Spread the seeds of joy, happiness, peace and love. Go mad. Go make a difference.

Brian Kelly:
Thank you. That is the amazing the one, the only Barry Shore, on behalf of this amazing man. I am your host, Brian Kelly of The Mind Body Business Show. We will be back again next week with another amazing guest. Don't know how we will top Barry. I don't think it can be top, but that doesn't matter. We're not in a competition. This is an amazing man and everyone that comes on the show is truly amazing. And Barry, if you don't mind, hang on just a little bit after we go offline and we'll have a little chat. And for everyone else, appreciate you for being here, spending your time with us. I know without even asking that your time was very well spent here with this wonderful, amazing man named Barry Shore. Ladies and gentlemen, that is it for us on behalf of this amazing man, stay blessed and continue to serve and crush it in your business so that you can serve more people. With that we say, good night, everybody take care. Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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