Special Guest Expert - Barry Shore
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Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated? Determined and driven. Finally break through and win. That is the question. And this podcast will give you the answers. My name is Brian Kelly. This is The Mind Body Business Show. Hello everyone and welcome, welcome, welcome to The Mind Body Business Show. We have another fantastic show lined up for you tonight. I cannot wait to share with you the amazing one and only Barry Shore. He is known as the ambassador of Joy, and you are going to find out exactly why here in just a few moments. The Mind Body Business Show, that is a show that I had created with you in mind, and that is the entrepreneur, the small business person, the large, the person that's crushing in corporate. And it is here specifically, expressly for you to be able to watch and learn from the guests that we have on this show. And they range from all kinds of different genres of business, from charity work to for-profit to small, one-off solopreneurs to large corporations, CEOs and from all over the world. And the whole express purpose of this is to help you to get to that next step in your business, wherever you happen to be, whether you're just starting out, or maybe you're a well-seasoned veteran. There's always, always something of value in every single show on The Mind Body Business Show. And I cannot wait for you to meet the amazing Barry Shore. He's just a bundle of joy, I will say yes. Playing off his his ambassador of Joy moniker. And the greatest thing about The Mind Body Business Show is that what I found in about ten years or so of focused studying of only successful people, you know, perhaps more successful than yours truly, like what made them more successful than me? That was the question I would ask. And then the answer I got back over and over. Three things kept bubbling up to the surface, and those three things became the very title of this show.
Brian Kelly:
So to a person, each of these successful individuals had these three characteristics, one being mind, which stands for mindset two. Each of these individuals, they all exhibited a very powerful, very positive, and most importantly, a very flexible mindset. And in body to a person, each individual took care of themselves, whether it was through physical exercise or nutrition or both. And then business. Business is like multi multifaceted. What happened is each of these individuals had mastered the various skill sets that are necessary to develop, grow and scale a very successful business. We're talking about skill sets like sales, marketing, team building, systematizing, leadership and there are many more. And I could go on for quite some time. And you might be thinking, well, gee, Brian. To master any one skill set. Can't that take a long time? And the answer is yes it can. The good news is you personally do not have to master every single skill set. In fact, if you just mastered one. And yes, it was one of those few that I mentioned just a moment ago, if you just mastered one skill set, you can leverage those other skill sets into your business. Anyone want to know what that one is? I'll wait till I hear an answer. I'm kidding. That one skill set is the skill set of leadership. Even if you have no one in your business but you right now lead as if you are your own employee as well. Develop that culture. There are many books on leadership. I'm not going to get into that right now, but that is good news for you that you do not have to master every single skill set necessary, and you shouldn't. You should always leverage all the time. Work smart. I always say work smarter and work harder. Not not work harder. So we have a fantastic, fantastic show for you. Another great quality I found of these very successful people is that also to a person, they are very avid readers of books. And with that, I want to segue very quickly into a little segment I affectionately call bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready. Steady. Read. Bookmarks brought to you by Reach your Peak Library.com.
Brian Kelly:
There you have it. Reach your peak library.com. And just a little quick time out. And a word of advice for you, if I may. And that is, as you're watching this show, whether you're watching it live, which I sure hope you are, and if you're not, please be sure to head over to TheMiBodyBusinessShow.com, TheMindBodyBusinessShow.com Click on any of those buttons that say how and where to watch and register, and you'll get automatically notified the moment we air live. You can then click on just a simple link and engage with us. We love engagement. We love questions, we love comments. And if you're not listening live and you're on a podcast, say it doesn't matter how you're listening. The point is, the point is, is to stay focused because there are going to be many resources mentioned here today that are going to be books, there are going to be websites. It happens every single time. And I know being an entrepreneur myself, that the tendency is going to be, hey, I'm going to go check that out while I'm listening or watching. I implore upon you, please, instead of doing that, is to simply take out a piece of paper and a pen, or put it on your notepad, on your computer and take notes, and then visit these resources after the show is over. Why do I say that? Because after speaking for years on stage, especially in the beginning, there were times where I'm getting to the juicy part. You know, I'm the speaker. I know what the good part's going to be. And I'm coming up to it and I see somebody get up and walk out of the room because they got that all important text message on their phone, or they just had to go to the restroom. Well, I learned to say, look, plan your your restroom visits and silence your phone and keep your focus gauged on whoever's speaking, in this case, Barry Shore, because I would hate for you to be having your focus attention somewhere else. And Barry gives you that one golden nugget that could change your life forever. It happens. So please, the magic happens and the magic is in the room.
Brian Kelly:
And this is a virtual room. I get that you understand what I'm saying. Stay focused. That is my one piece of advice, my soapbox moment. I'm stepping down off of that soapbox. Reach Your Peak Library is a resource that I literally had my team build with you in mind yet again. And what is it? It's a compilation of books that I have personally read and vetted, so not every book I've ever read is on this library, but only those that have had profound impact on me, either in my business life, my personal life, or even both. And the reason this came to fruition is because I was not an avid reader until about 12 years ago, at the age of 47, is when I started reading. I'll give you a second to do the math I know you all want to know. And and this this idea came to me. It's like, my God, reading is so powerful. You can get so much information. You can you can really take your business and your life to the next level if you read the right books. So I started compiling the list of only the books that had a profound impact on me. I can't guarantee they will on you as well, but the odds are greater, at least, that you have a collection of books that at least one other successful person, it had an impact on them. And that is what this is here for you. Reach your peak Library.com get in the habit. Now write it down and then visit it after the show is over. Ooh wee! It's an amazing, amazing resource. And I'm going to tell you something. We have an amazing, amazing guest. And this show is about Barry Shore, not about Brian Kelly. So let's bring on this amazing man right now.
Announcer:
It's time for the guest expert spotlight savvy. Skillful. Professional. Adept. Trained. Big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. It is the only Barry Shore. Woo hoo! Yes! Welcome to the show, Barry. How are you doing?
Barry Shore:
Good day. Beautiful, Bountiful, beloved, immortal beings and good looking people. Now, Brian, how can I make the categorical statement that all the tens of thousands of people that are watching now and will continue to watch because people are going to share this, are all good looking because by definition, if they tuned in to The Mind Body Business Show, it means they're always looking for and finding the good in life. That's the definition of a good looking person looking for and finding good in life. And that's why I'm here. Because I love Brian Kelly.
Brian Kelly:
And I love Barry Shore, and I love everything about you. You are infectious attitude. Oh my gosh. I've watched you on other shows and interviews and I was just I could not wait to have you on here. I am so excited to have you. Thank you so much for gracing this beautiful stage. And it's beautiful because you're on it. Thank you so much, Barry.
Barry Shore:
Humbled and honored, dear sir. Humbled and honored.
Brian Kelly:
Now, if for those of you that might have been living under a rock all these years, I do want to introduce this amazing man officially and formally, so that you can know exactly well, a little bit more about Barry. You're not going to know exactly about him. You'll know more, especially when we get to talking. But known as the ambassador of Joy, Barry Shore is a mental wellness activist, philanthropist, multi patent holding entrepreneur, speaker, author, podcaster and former quadriplegic the last one being the greatest accomplishment of all, in my humble opinion, who is now swimming around the world after a rare disease paralyzed Barry from the neck down, he created the Joy of living community. Think about that for a minute. After he was paralyzed from the neck down, he chose joy. The keep smiling movement is what it was called, and that has reached multiple celebrities and distributed millions of Keep Smiling cards worldwide. I should have had my book ready. I have a book and a philanthropist a philanthropic. My goodness, I can say it used to be able to say it. Platform featured in Oprah's magazine. Barry's podcast, the Joy of living, is in the top 2% of all podcasts and is heard globally by hundreds of thousands. You want to talk about accomplished? Unbelievable. That's the definition of Mr. Barry Shore. His latest book, called O shift, is now available on Amazon and on Barry Shore.com and previous books by Barry include the Joy of living, You Deserve It and A Pocket Full of Acronyms, which are also available on Amazon and free. And we're going to give you a link to get one of his books for free here. In just a moment. So Barry, once again, officially, now and formally welcome to The Mind Body Business Show, my friend.
Barry Shore:
What a delight, a treat, and a treasure to be here with you, Brian, and all the thousands and tens of thousands of people that are watching and will watch. Because again, we urge everybody share this show with five people. You want to do 50. You want to do 100, 100,000. That's great. But just everybody share with five people so we can touch hundreds and hundreds of thousands of people around the world. Because this show, interestingly enough, it's not about Barry Shore, wonderful fellow that he is, or Brian Kelly. Amazing person. His show was really about you Y-o-u about you becoming the best you possible because you're the best you. You make the world a better place. You build more bridges of harmony. You create more joy, happiness, peace and love. And by the way, the result of that is you will be happier, healthier and wealthier. Who doesn't want that?
Brian Kelly:
I'm telling you, there's a lot of a lot of great things to learn just from that opening statement right there, Barry. I mean, I've been following another gentleman who is very successful monetarily. I mean, extremely successful monetarily. And he got to a point where he was deeply unsettled and very unhappy. And he's the first now to be transparent and talk about that. You need to make it about other people first, that you want to take care of other people and their issues and nurture them and help them. And then that's when life has true meaning. And so you epitomize that, in my view, Barry, that you understand that from your years on this earth and your your movement, your joy movements, and you just spread this incredible love and radiance and joy everywhere you go, I see it. Let me.
Barry Shore:
Let me share with you a great story, Brian, that happened to me when I was nine years old. Now, those of you who are watching will notice that. I'm older than nine years old right now. Chronologically, by the way, I am 74. Metabolically, I am 46 because I swim two miles a day, six days a week. As Brian mentioned, mental acuity is 28 because I work with a lot of 20 to 30 year olds in the internet space, and my c-o-w is eight. Now people I hope are scratching has SSW you. So you're a pig. You're plant seed SSW then of wonder. I'm an eight year old and if you really want to live life to the full, you got to be in that margin between 6 and 9 below six. You're not really ready to be wonderous. And above nine the system comes in and pushes you down. So stay between 6 and 9 and eight year old and seven year old and nine year old. That's great. Let me tell you a story. It happened when I was nine years old, and this speaks to the issues that we're going to be talking about throughout the show, which are the three fundamentals of life. Number one, life. Your life has purpose. And when you lead a purpose driven life, then number two happens, in this case, a good number two, you go mad. Now Mad is a wonderful acronym that stands for make a difference. You lead a purpose driven life. You make a difference in the world. And the third fundamental is to o to open up and discover the power and the secrets of everyday words and terms. So simple example right now this show is being carried over the internet throughout the world. If you ask anybody, Brian, what is W-w-w stand for? Invariably I have to tell you how to do with the internet, and factually speaking, they're correct. But in our world, the world of the positive, purposeful, powerful, and pleasant W-w-w stands for what a wonderful world was. What is the word? Right? And of course, tip of the hat. And a big thank you to Louis Armstrong, Satchmo, for enabling that song to go viral and not just to touch tens of millions or hundreds of millions, but billions of people around the planet with that amazing song, What a Wonderful World.
Barry Shore:
So let me tell you about what you just mentioned. So I'm nine years old. I was born and raised in a place called Boston, Massachusetts. Now, if anybody is geographically challenged, which most people are in the world, you can do a Google search and see. Boston, Massachusetts is in a place called New England in the United States of America. And in the winter time it's cold and often snows. And when I was growing up, we didn't have the internet. You didn't have cell phones. Can you imagine a world without the internet or cell phones such like that? And when invariably it's going to snow 2 or 3 times during the course of a year in the winter and school will be closed. Yay! So we are listening to the radio at 7:00 in the morning to listen to all the different school systems are closing. Oh, Brookline. No school. Yay! What do you do? You can go back to bed. You can play games or be like me. I'm nine years old. I wanted to go out and shovel snow because I liked going out and making money, I enjoyed it, I was so bored. I had long underwear and pants and gloves and earmuffs and hat and jacket and and special boots for the snow and my shovel. And I'm going out and I'm going to knock door to door and go out and shovel snow and make some money. I like exercise, I'm nine years old. I can do anything in the world, right? Nine year old I'll make the story short. First of all, it taught me so much about business. So much. Number one, the ability to knock on somebody's door and say, Brian, you know, a neighbor down the street and I'd like to shovel your walkway and driveway. Guy would say, great, how much? I said $10 a $10 what? Okay, I'll give you five. Now he's dealing with a nine year old kid. What do you expect? Either the kid is going to say yes or you start negotiating. Right. So we'd be five and ten, and I learned this secret. I want a $10.
Barry Shore:
I know how much effort it was going to take. So I would say to Brian, no, thank you. And I would turn around and walk away and guess what happened? Brian needed his walk shoveled. So he said, okay, Corey, come back. I'll give you ten bucks. Fine. So I learned the ability to say no and get a sale. That was number two. First number was number one is knocking somebody's door not being afraid to do that. Right. Get out of your comfort zone. Number two is saying no. And number three, here's the great part I would I would shovel somewhere between 6 and 8 somethings in the course of a day, and I would work seven, eight hours. I mean, this is not simple stuff. I was exhausted coming back home. Nine year old kid. But I would make $6,070. Imagine you can't even imagine how much $6,070 was 65 years ago. Huge, huge amount of money. It would last me for up until the spring time. And what happened was, I realized the next time it snowed, I would. I told my friends how much money I made and they said, well, I want to do that too. But they didn't want to knock on doors. They didn't want to negotiate. I said, great, I'll get the business and I'll give you 80% and I'll get 20%. Now, I wasn't talking thinking number. I'd say I get ten, I'll give you eight. I keep to my nine year old kid, my friends at nine, they said great. So I now had four out of my six closest friends and they would go and now they would shovel. I'd get the jobs and I'm still making my 60 plus dollars, and they're making money and people got value. Everybody wins. I learned the fundamentals of business. But here's where it gets most important for everybody listening. Tens of thousands of people listening. Listen. What my father taught me by asking me a question because he was very proud of me, actually. He said, Barry, how do you spell business? I said, dad, b u s I n e s.
Barry Shore:
I was so proud of myself I could spell business. He said. Great. You're right. Watch this. Notice that the U comes before the I. When you give some other people, lots of other people, what they want, your eye will always be taken care of. You don't have to go out and worry about you. Just be giving to other people what value they want and you'll be showered with everything. Money, benefits, all kinds of stuff. Now, I was nine years old. I really didn't understand what my father was saying to me. At least another decade or more to internalize it, utilize and leverage it. But it's what you were talking about, Brian. The ability to serve. That's what business. Business, in my humble opinion, is the highest calling in life. Because we we bring value. Yeah.
Brian Kelly:
I couldn't agree more. I mean, we were talking about that a little bit before the show, and I think we have a lot of a lot in common when it comes to serving the heart of servants. And I love your three major pillars, I'll call them pillars of Success as well, is get out of your comfort zone and do it often, and do it continually. And if if someone else doesn't want it, that was a great lesson. You get other people who don't want to do it, but they'll do the work then. Okay, then let's make a deal and everyone wins. And that was the last one. The third was serve and then the the two. Number two was, I call it the takeaway sale, right where you say no and you just turn away and walk and they're like, wait a minute, okay, okay. I didn't mean it, I want it come back. And then I would have, I would have, I would have fallen out of my chair if you would have then said, well, now the price is $15. That would have been fair enough.
Barry Shore:
I mean, that was it was such a huge amount of money in those days. So it's just.
Brian Kelly:
That's and it and to a nine year old to boot. Right.
Barry Shore:
I was getting $0.25 a week for allowance for doing, you know, emptying the rubbish and things like that. So to make $60 and, you know, I was exhausted when I came home, but hello, it was just it's amazing. Plus I had another job I can talk about later, but the point was that my father really gave me an insight when he talking about business. And it just it stayed with me and it allowed me to do things that most people just never have to do. You mentioned something beautiful in the introduction about mindset and body, and I want to do a little riff on it because as we said, we love acronyms. It's unlocking the power and the secrets of everyday words and terms. So let's take the word mindset, which is a big word or actually two words most people don't even think about. Even everybody recognizes because everybody knows about, you know, the inspirational speakers and this and that. You get the right mindset and yeah. Yeah, well, you know, that's easy for you to say, Barry. You're rich and famous and handsome. Well hello. Everybody goes through stuff and it's the ability to maintain that positive, purposeful, powerful, pleasant mindset that will enable you to get through what invariably be tough times. So mindset is a great acronym that stands for Meaningful Insights, nurturing Destiny. That's mind and set stands for Success and Genders transformation. Because here's the secret. Here's a secret. Everybody. People tune in to shows like ours. Wonderful, Brian. Or they go and they pay money for a webinar or a seminar and rah rah. They think they want inspiration. Well, everybody knows what happens. Inspiration two days later, right? Or they think they're going to get information they never heard before. Wow. This is going to make all the difference. You're right. But there's plenty of information on the web, especially today. I call it IO information overload. But people really are looking for and what you want to have happen today, right now, while you're watching and listening is the T word transformation. And that's why I wrote my latest book called O shift. I wrote it, by the way, as a companion volume to one of the great books that's out in the world right now called Atomic Habits.
Barry Shore:
Now, if you've been living under a rock, as you said, Brian before, and you don't know about atomic habits, then something is amiss. Because I think I think now there are over 10 million copies sold. So my book O shift is the companion to Atomic Habits. It's the ability to shift your perspective ever so slightly, and then all the stuff happens. That's good for you. Now, in 42 plus years of dealing with people, Brian, I can tell you 97.2% of all the people I've ever worked with, they dropped the F in shift and the other stuff happens. You got to be f and careful with your F's. Now see, when I start working with me, they get the shift. But it's really about shifting perspective just enough to understand the following. The six most important words you'll ever internalize, utilize, or leverage in your life. And they are. Choice, not chance determines your destiny. Choice, not chance, determines your destiny. How you choose to respond in any given situation will show you your pathway and your trajectory. Now. So let's talk about the word body because you mentioned mind body mindset body is a great acronym that stands for Bountiful. Ongoing. Divine. You. See when you recognize that you're divine. As I said in the beginning when I introduced and say hello, beautiful, Bountiful, beloved, immortal beings, recognize that you're truly immortal. You say, come on, Barry Shore, you know nobody's immortal. Your body's going to die. Yes, but what you do in this life lives on. How you're impressing, impacting, making a difference in the world. I told everybody you're mad. Mad stands to make a difference. You talked about being a leader. Wonderful, Brian. Everybody is a leader in their own world. You're a leader in your family. Become a leader in your business. I don't care if you have one employee or 100 or 103,000. Just work with the company. A few years ago, 103,000 people and I was urging everyone in the C-suite. Everyone here is a leader. Because if you're not, you're not going to be able to be as effective as you could be.
Barry Shore:
Now, leaders, by the way, you're going to think you're going to like this. I urge leaders to learn how to use hemp. Hemp. Yeah. Isn't that the stuff you make marijuana out of? Yes, you can do that. Or you can make a rope also. But hemp is a great acronym that stands for being honest. Ethical. Moral. And purposeful. Because that's what leader is. Isn't that right, Brian?
Brian Kelly:
I agree.
Barry Shore:
Honest, ethical, moral and purposeful. You do that. And I can tell you another thing that my father told me. I think I was 13. Yes, I was 13. I remember exactly what happened, what the circumstance was. And my father told me something quite amazing, which is, Barry, you cannot fail. Here that he didn't say you'll always succeed. He says you cannot fail. Because you do. Something doesn't work, okay. You do something else. You learn, you pick yourself up, dust yourself off back in the game as they say, right? So again, that took me also almost a decade to internalize, utilize and leverage. But to get that that that transformational process going, you can't fail. And I say that to everybody listening. You cannot fail. If you want to be an entrepreneur, okay, go and do it. You can't fail. You may lose. You may not be successful, but you keep doing it. And guess what will happen? You will eventually succeed. You have to. It's a law. The only time you fail is when you give up. So imagine that my father said you cannot fail. Wow. It can be reiterated by my uncle. Was interesting that that that was another story that happened. I want to share with everybody something that I think will help everyone listening. Everyone. So my title in the world is I am the Ambassador of Joy. Notice I didn't say the ambassador of Joy. I'm the ambassador of Joy. Now, Joy is the great acronym that stands for Journey of You. Wow. Well, by the way, is a great acronym. Also stands for Words of Wisdom, Words of wonder. Think of joy as a journey of you. That's who you are. That's what you're on the journey. This is your journey. Unique in the world. Never been another one like you never will be. You hear that? Billions and billions and billions of people. We all know it by the idea of fingerprints. Duh. Well, that's just your fingerprint. What about your very being? How you think, how you speak, how you do things in life.
Barry Shore:
So I just want to urge people understand we're into our deeply involved in the moment. Brian and I do want to warn people in advance that I do use a lot of four letter words. I even use the four letter word. I'm telling you also, Brian, to prepare you. And I do it because of the shock value and it's fun. Now, of course, the four letter words that I use, because we live in the world of the positive, purposeful power and pleasant are love, life, hope, free gift, play, pray, swim, and the four letter F word is fun. Fun. You know I can tell. Yes f you capital N. Capital n. That's a four letter few word. Barry. Funds only spelled with three letters. Not in our world. World of the positive, purposeful power and plan as well. F-u capital N capital is after the show. When you see your family and friends, you have a twinkle in your eye, have a smile on your face, point your finger and say, tell everybody F you remember to add right away. Capital N, capital N say, where'd you get that? I said I was listening to Brian Kelly. He had on this guy who wants to teach the world to F-u capital N capital, and that would open up their minds, get their attention so you can talk to them about three fundamentals of life. Remember, purpose, go mad. You know, unleash the power of everyday words and terms. And now you can have a conversation with people and share with them mindset and body and the ability to understand business. The you comes before the I. And now we can really rock and roll because we're in the world. We're in transformation. You love it Brian yes I do.
Brian Kelly:
I'm ready for the acronym fun.
Barry Shore:
By the way, when was the last time somebody said, F you to you and you laughed?
Brian Kelly:
Exactly. Well, yeah. When I knew that they were a friend and we were kidding around. But yeah.
Barry Shore:
By the way, I'd like to share a story with people because I think it can be beneficial and transformational. So let me do that, okay. Absolutely. So you mentioned in the beginning about. Being paralyzed and such. Let me tell the story. Imagine if you can everybody this story about me. I was 55 years old, so it was 19 plus years ago. Standing up in the morning, hale and hearty, able to leap tall buildings in a single bound in that evening, being in the hospital totally, completely paralyzed from the neck down. And it was not because of an automobile accident. It was not a spinal injury. It was a rare disease which I never heard of the day before. It took over my body and rendered me a quadriplegic, which means nothing in my body moved from my neck down. I could only communicate by blinking my eyes. I was 144 days in the hospital. I was two years in a hospital bed in my own home. I couldn't turn over by myself. I had braces on both my legs, my hips to my ankles, and that was progress for years in a wheelchair. Thank God today I'm able to be vertical and ambulatory with the help of a seven foot walking wand. So I'm a tripod, not a biped. I can't walk up a stair by myself. I can't walk up a curve by myself. Now I have helped 12 hours a day, seven days a week. But you hear my voice positive, purposeful, powerful and pleasant. And by the way, it's all because of one word. One word and the word is smile. Smile because smile is an acronym that stands for seeing miracles in life every day. Seeing miracles in life every day. Now, when I do in-person events and I just did one a couple of months ago, we had 11, 1172 people there. And I'm telling you the story about Barry Shore and talking about smile, seeing miracles in life every day, and some people raising their hand saying, hey, Barry Shore, Barry Shore. I've been up for hours where I haven't seen any miracles. And I asked him, are you here?
Barry Shore:
Can you hear? Can you stand still? I can't do that. Can you walk? I barely do that. You have water to drink. You have food to eat, a place to sleep. You have family or friends? Every single one of those is a miracle. And what's the proof? The proof is a million people didn't get out of bed this morning. You know why they died? By definition, you're watching. You're listening. You didn't. If you have an obligation to live life to the full, an obligation. Now, let me just tell you a quick story, Brian. And this is so cute. My eight year old niece comes over to me a few weeks ago and she says, Uncle Barry. Uncle Barry. Can we spell smile, smile. And I thought about it. Smile, smile sounds the same. Why not? I asked her. How come? She says, because then it would stand for seeing miracles in everyday life out of the mouth of an eight year old. But what was she doing? She was creating the kind of world that she wants to live in now. Create is a wonderful acronym that stands for causing, rethinking, Enabling All to Excel. Remember, we talked about the shift in perspective. It's about rethinking about the mindset about internalizing, utilizing, leveraging those six words which make all the difference for you. Choice, not chance, determines your destiny. How you choose to respond in any given situation will show you where you're going and what your trajectory is.
Brian Kelly:
Amazing stuff. I love this show because I don't have to even ask questions. You are an amazing one man show and I don't mean that in a bad way. I mean that in a great way. You have so much incredible value to give. And one thing I've noticed about very successful people, oftentimes they will compartmentalize the key points that have helped them to achieve success in business and in life by making acronyms around them. And it helps to remember number one, but it also helps to really get the story through to the other individual that you're conveying it to. Which is the point of all of this. You know, we could be sitting here talking and have all this great value, but if it doesn't stick, if it doesn't sit in your mind, if you don't recall it, it's really not worth much more than the moment it was spoken. And because you're doing it the way you are, you know that that just shows you are a very polished speaker, number one, a very professional and very talented speaker. And you also are very effective, which is the most important. It doesn't matter how polished or glamorous or beautiful one person is, and if they speak perfectly, if the message isn't received wholly and totally as much as possible, it's really not good for anyone except for the speaker's own ego. And in your case, that is not the case.
Barry Shore:
We don't want that. Remember, this show is not about Barry Shore. Great guy that he is, or Brian Kelly. It's about you. You becoming the best you possible. I'd like to do an extra piece. Well thank you Bob. Yes. Smile and smile. You've got it. Seeing miracles in everyday life from an eight year old. My niece and Matt. You said I was paralyzed completely. And I'm going to just fast forward and tell you a very quick story because it's people like this because it helps if you can help people. That's what life's all about, right? Life, by the way, stands for Living Inspiration, optionally for eternity. Remember, you are an eternal being. When you use words to convey something to somebody, you're touching them forever. Therefore, please use positive, purposeful, powerful, pleasant words. When you're using your mind for the mindset, speak to yourself. The most important speech you'll ever hear, ever. Is self-talk. What you say to yourself makes all the difference. So therefore make sure it's always positive, purposeful, powerful, and pleasant and what you do. Make sure what your actions are positive, purposeful, powerful and pleasant. So I'm. I'm paralyzed. Finally bring me home after 144 days in the hospital and inside, and thank God we had help 24 hours a day. Of it. I can tell you it's not inexpensive. Being sick. Thank God I had a lot of money. Cost a lot. Okay. Have less today. It doesn't matter what. Still doing well because I did well. And one of my neighbors, who we knew for years, comes running over. When they took me outside for a stroll in my wheelchair. And his name is Vince, he comes running over and says, I heard what happened. Let me tell you, I'll have you up out of that chair and walking within a year. Great. Now, remember when I left the hospital, they had three doctors that came in, one after the other, said Mr. Shore. I just want to let you know you never you're not going to walk again. But we have lots of things that we can help people with.
Barry Shore:
And, you know, you can you can be productive. You won't walk one after the other. They came and tell me all that. Now, did I yell at them, say, get out of here. You don't know what you're talking about. I couldn't move my arm and I didn't even say in my mind, get out of here. You know what you're talking about. But did I say to myself, they don't know. I said that they don't know. As a matter of fact, I've taught this, Bryan, to thousands and thousands of people who are challenged physically because of stuff. These words. And it may help somebody watching who may be in a challenging position right now or challenged position. Diagnosis is not destiny. Diagnosis is not destiny. So I'm going to fast forward. So this fellow Vince says to me, I am America's greatest aquatic therapist. That means he helps people use the water to get better, do therapy and exercise and such. Great. I love people who are positive and I'll listen. He says he's going to be up and walk in a year. Why not? Anyway, we we went and thank God I lived in Southern California at the time and in pools throughout Southern California. There are things called Hoyer lifts, and this is a lift that people use in hospitals to move people who just can't be moved any other way as such, and they have them at the pools also. So you bring over a wheelchair, move from the wheelchair. Somebody helps me get into the lift, put me in the water and such, okay? And they put all kinds of devices on me. Flotation devices, my arms, my legs, my tummy, so I don't sink and drown. And he has his people moving me around and trying to get some, some movement back into my body because paralyzed. Nothing's happening over the course of a year, a year and a half, one day, one day, I was able to move my right arm over my head. Wow. Now I moved my left arm over my head. And I kept. I did again the right left. Within a couple of strokes.
Barry Shore:
I actually was doing a backstroke. I hit the side of the pool. I mean, I hit it and it hurt and I said, yay! Because that's great. And I was able to turn myself and push off somehow. And I went to the other side of the pool and back and forth back. I swam 91 minutes without stopping. I didn't want to stop, and there were people standing around. By time, people were applauding. I didn't realize that. I didn't count how long. It was, just I didn't want to stop. Basically, I swam a mile without stopping. I I've been paralyzed for years. Okay? So I said to myself, self, if you can do it once, you can do it again. So next week I did it again and we were able to do it and then we could do it once. I could do it twice. We did it twice a week, then three times a week, then four times. I mean, I am perseverant. And we did it four times a week. Five times a week. Always on my back, just again, special flotation devices so I wouldn't drown. And just being outside in Southern California was wonderful. Special devices. Great. After about another year of that, I was able to get on my tummy and have special. I have devices on my legs so they don't sink with floaties. I wear paddles because my hands don't close. I have a snorkel and I now swim on my tummy and I still do my backstroke a little bit. I now swim two miles a day, six days a week, and I've been doing that for more than 14 years, and I have over 9320 miles under my belt, more than a third of the way around the world. And I'm just I'm swimming because I'm not swimming for Barry Shore anymore. I'm swimming for every single person who says these words. I even hesitate to use them. I got to do it, Brian. Ready? I can't. I can't, I can't do this, do this, whatever. And I'm talking about fully able bodied people. I'm not talking about people who are really challenged.
Barry Shore:
There's so much you can do. That's why I swim today. I mean, I love it still. I have a great tan if you're watching this. And I love swimming. And now it takes me, I do. It takes me to do two miles, 100 minutes to do two miles. And I write down every half mile, mile, two miles and such like that. And it helps a lot of people at the pool that I swim at. Outdoors here in Henderson, Nevada. So when you're helping others remember the you comes before the I. I internalize that. That's my business today. My business is called life. And I can be of benefit to others. Now you're really living. That's what makes life valuable. Right?
Brian Kelly:
Yes. Yes, yes. I mean, you know, we do have to make money and everybody understands that. But what are you doing to get to that end? You know, are you helping people along the way? Because if you're not, then life is not as joyous as it could be. And I'm not. I'm not even going to say that. I don't know that for a fact. I do know that for a fact. I've lived long enough to know that that is absolutely true, and I know enough people who have lived that life. I talked about it just a bit ago about a guy who financially so well off. I mean, most people go, how could you not be happy? It's because it was all about him and he. Luckily for him, he learned that that was the reason and he's turned it around. And he said, Now I'm back. I mean, he actually walked away from his business for a while. He was so depressed and down. And then he that reset helped him and he came back. I wanted to really quick shift over if we might bury. I want to talk. Are you okay with bringing up this this project we were talking about before we came on the air?
Barry Shore:
I would welcome the opportunity.
Brian Kelly:
I didn't want to.
Barry Shore:
Oh, we got two things that we.
Brian Kelly:
Need there, but yeah, your your website as you talk.
Barry Shore:
This is my website, actually. Let's go to the other side if you could, if you think you can find it. Brian, if you go to the following app. App. App. Dot. Einstein. Cars.com. Einstein. Cars.com. And let's see what happens when that goes in there. And oh wow, look at that shop. Earn give and just scroll down just a little bit. I'm going to show people what the mission is. Yes okay. Here's the mission. The mission is to join the movement to give $1 billion to charity without costing you a penny. Wow. Oh, Barry, how do you do that? Let's go. Go. Scroll up, just for a moment and we'll show people it's almost too easy. But it's only came about because of my challenge with being paralyzed. I needed I need to do something in the world legacy and to be able to make a shift in the world. In this shift is going to it literally will cause a shift in philanthropy. So we partner with businesses that give us a percentage of sending them customers. So just imagine a particular we have numbers of famous companies already partnered with us. We're going to be launching this in just a few weeks. And basically they give us a percentage of sending them customers because every business wants only two things. I don't care if you're Amazon or if you're just you own one pizza place downtown. Everybody wants to keep their existing customers and acquire new ones. Hello. It's called an acquisition and retention. So you're going to give us a percentage. Agreed. Say I'll give you pick a number 9% sending me a customer. Great. We get that 9% and now we share it 3% goes cash back to the buyer, 3% goes to the buyers charity of choice, and 3% comes to the company to keep running the company. So if you scroll down, Brian, just a little bit, a little more past the movement again, you see, getting started is very simple. You put in your existing visa, Mastercard, American Express. You don't have to change anything. Choose your charity and you start and now you can go shopping.
Barry Shore:
We have thousands and thousands and thousands of restaurants and e-commerce sites and such. So go scroll down just a little bit more and you'll see and I'll talk about make it very short. What's the opportunity for the business? The business this is for people who are very smart business people. We recognize by giving a percentage what happens. You now empower your customers to become ambassadors for you. So again, let's use a restaurant as an example because we have tens of thousands of restaurants. And they said, okay, I'm going to give 6%. So Brian, you go with the family and the and the bill comes and it's $211.32. You swipe your card, you walk out and you get a notice on your phone saying, hey, you just earned $4.21, and you just gave $4.21 to the local pet shelter or battered women things, or help feed hungry people. Whatever it is you chose, how do you feel? You feel great. I got money, I gave money, it didn't cost me a penny. Would you tell anybody about this restaurant? Hello? You can't get better than word of mouth advertising, right? It's so wonderful. Everybody wins, the business wins, the users wins, and the charity wins. So scroll down just a little bit more if you would. So what's the opportunity for charity. So think of any charity. Ask you any charity in the world. You ask them what do you want. And they'll say money. But that's really not what they want. I mean they do, but really what they want is ongoing monthly passive revenue. So just imagine a charity. We have a number of them that I'm working with locally. They have 6528 people on their email list, of whom 900 people give. Okay, that's the nature of life, right? Now when I showed them this, they say, I asked them how many people you think would sign up if you gave them a link that would give them money. Remember, they make money and they're going to give you money at no cost. They said, well, we'd have 3000 people sign up and hello, why not? So imagine 3000 people now earning pick a small number, $6 a month, right?
Barry Shore:
They earn $6 for themselves, and they're giving $6 to the charity. That would be $18,000 a month coming in. Ongoing basis for people going to restaurants and shopping and saying it didn't cost anybody a penny. The businesses love it because they get more customers. The people love it because they got money and they gave money. The charity loves it because they're getting money. Everybody wins. This is a result of mindset. You hear this? This is all about you. Wonderful. Brian, this is mindset because the mindset is how do I find a way to give without costing anybody a penny? This is changing the face of philanthropy. What I'd like you to do also, Brian, right now is go and put another URL in there and instead of app dot Einstein cavs.com because the site's not live and you can't sign up here, but let's show people where they can sign up. Just go to Einstein Cavs.com if you'd be so kind. You just remove the app part? Einstein cares. There you go. So scroll up to the top if you will. Yeah, that's the top. Scroll down just a little bit and you'll see this is all about this. This is a great video of of what's his name, Jack Canfield, who is the author of Chicken Soup for the soul coauthor. And he's interviewing me. And then I speak about the whole gig. And if you can chip in some money, great, because we're launching in a few weeks. And if you don't want to just sign up and say, let me know when when you're launching. And it's so good because we're helping now, this works, by the way, in all of North America, the United States and Canada, not yet in the rest of the world, but one step at a time. So here we are, changing the face of philanthropy through the way. So if you could put up the new URL so people can see that, because that's the one you want people to sign up on, which is Einstein Cars.com just go to Einstein, Cars.com not with the app and join. It's something very, very special and wonderful. And I think it's a great lead in if if you can keep that up there.
Barry Shore:
The Einstein Cars.com URL. Wonderful. Brian, I'd like to close out our session together with something that I think will make people laugh and and and really make a difference. It will be transformative and effective. And this is are you ready for this? Let's share with people how to learn to love dog poop. Yeah. You hear that, everybody? What is he talking about? Barry Shore, I love you. You sound great. It's so upbeat. It's interesting. What are you talking about? Learn to love dog poop. So here's what it is. Remember we talked about acronyms. Acronyms are wonderful. So Dog Poop is a great acronym that stands for Doing of Good power of one person. Doing of good. Brian, everybody knows what a chiropractor is, right? Yep. So you go to the chiropractor, you're feeling a little bit out of sorts in your body, and you go to the chiropractor and he or she just goes, and, oh, I feel better. I'm in alignment, right? So imagine the following. Like what I call becoming a spiritual chiropractor. Your own spiritual chiropractor. When you make your thoughts in good, your speech in good, your actions in good. Now you're doing of good thinking, speaking and with actions. That's a dog part of life. Now here's the better part. Poop. Poop. We all know what it is. Dog poop. Power of one person. If I say to you, Brian. You know, Nelson Mandela was. Mother Theresa Gandhi. Elon Musk, Jeff Bezos. Everybody. Everybody in the planet has the power, the same power that every one of those people have or had. You may not have as much money as Elon Musk or Jeff Bezos. You have the same power moral, ethical, positive, purposeful, pleasant power as Nelson Mandela. Mother Theresa Gandhi. You make a difference. And if you ever think differently. You have to learn how to erase it and think positive, purposeful, powerful, and pleasant. Because once you recognize how powerful you are and what your thoughts are. And you can change the world. Okay? Barry Shore, come on.
Barry Shore:
Just one person. Yes. Power of one person. Because watch, watch what one person does. Imagine you're walking on the street with your friend and you're walking by and there's dog poop, or somebody's dog is going and you start going, ah ha ha ha ha ha. I love dog poop. Your friend says to you, what, are you, crazy? I was listening to Brian Kelly. He had this guy on. He said, love dog poop. Why do you love dog poop? Because it stands for. What do you say? Doing of good power of one person. And now you have an opening to speak about that. So imagine you as one person reaching out on your right to a friend and on your left to a friend. Now, we all know that if you have a lake and you throw a rock into the lake, what happens? Those ripples go out, right? That energy goes out. Now, what it looks like to the unaided, untrained eye is that that energy stops at the shoreline. It doesn't. It continues. We can measure it. There is nothing in the world that can stop energy, especially positive, purposeful, powerful, pleasant energy. Same with the negative. But we can reverse that. That's how powerful you are. So you reach out to your writer. You reach out to your left. Now you have two people go to four people, go to eight people or 1632 128. Et cetera, et cetera. We can create a tsunami of goodness in the world, Brian. There's nothing, nothing that can stop the energy. We are the ones that make a difference. And when you think like this, you speak like this. You act like this. Guess what happens? You are dog poop. You make a difference in the world, you go mad. That's the message I want to leave everybody with. You can give. We can give $1 billion to charity. Won't cost a penny because we found a way to do it. We can create a tsunami of goodness by learning to love dog poop and telling everybody about it. Is gotta love it.
Barry Shore:
F you everybody. Capital n capital n. So that's the message I would love to leave everybody with.
Brian Kelly:
Well, we got a couple more things to handle before we let everybody go. And that was. We'll need an encore performance of this, Barry, for sure. And, you know, maybe we can go with cat pee to go with the dog poop, I don't know. We'll figure out something. That was fantastic. The greatest thing. One of the things I love about this show is we love to give out gifts. We have one amazing gift I normally give out to. I want to give this time to Barry to give out. He's got an amazing book that we talked about in the very opening of the show, and he would like to gift that book to you. And so I'm going to put it up on the screen. And, Barry, if you want to take just a few words, because I do. Here's the thing. I have one more question for you. I end every show with this incredibly profound and powerful question, and I really want to hear your answer to it, because in the end, with your permission, I will reach out to you later. I want to take the answers of all past guests whom I've asked the same question, and make a compilation book from it. It's an amazing thing because the answers are just too powerful not to share. So before we do that, real quick, I'll pull up your giveaway of your book.
Barry Shore:
Go to Barry Shore.com/book. There were three great books there. You can get any one you want for absolutely no cost. You can get the joy of living. You deserve it. You can get pocket full of acronyms or you can get o shift. Be careful with that.
Brian Kelly:
F I wonder if O shift mentions dog poop.
Barry Shore:
Right? Well, I write about dog poop in o shift. I love it, I love it.
Brian Kelly:
Perfect. All right. Yes. With that, we are coming to the end. Which I do not like to even say out loud. But we do want to respect everyone's time, including Mr. Barry Shore. You're an amazing man. And I'm so, like, just over the moon, elated to have met you. To got to get to know you a little bit better and for you to spend your time with us here. It's a it's a great gift. So I appreciate that deeply and respect you intensely. Immensely. And so what I like to do, like I said, is close out each show with a very profound question. And the cool thing about this question, Barry, is that there is no such thing. As a wrong answer. And so it's not a quiz. And just the opposite is the is the actual truth is, the only correct answer will be yours. That's even if it takes you a microsecond or multiple many seconds to come up with the answer, it's still 100% correct because it's yours. It's unique to you. So with all that, my friend Barry Shore, are you ready?
Barry Shore:
Yes, sir.
Brian Kelly:
All right. I knew you would be. Instantly. Here we go. Barry Shore, how do you. Define. Success.
Barry Shore:
By living in joy daily, no matter the circumstances.
Brian Kelly:
In. Uh. Love it. And as a brother. I love you, my friend. Thank you, Barry Shore. You have been an absolute godsend to not wonderful.
Barry Shore:
Brian, can we do two things? Can we do a group hug with all the thousands of people that are watching and listening, and then. And then a blessing. Let me tell everybody what Hug stands for. Ready?
Brian Kelly:
Yes.
Barry Shore:
Heartfelt. Unlimited giving. One. Two, three. And our blessing from Barry and Brian. Brian and Barry is go forth live exuberantly. Spread the seeds of joy, happiness, peace and love. Go mad. Go make a difference.
Brian Kelly:
Thank you. That is the amazing the one, the only Barry Shore, on behalf of this amazing man. I am your host, Brian Kelly of The Mind Body Business Show. We will be back again next week with another amazing guest. Don't know how we will top Barry. I don't think it can be top, but that doesn't matter. We're not in a competition. This is an amazing man and everyone that comes on the show is truly amazing. And Barry, if you don't mind, hang on just a little bit after we go offline and we'll have a little chat. And for everyone else, appreciate you for being here, spending your time with us. I know without even asking that your time was very well spent here with this wonderful, amazing man named Barry Shore. Ladies and gentlemen, that is it for us on behalf of this amazing man, stay blessed and continue to serve and crush it in your business so that you can serve more people. With that we say, good night, everybody take care. Thank you for tuning in to The Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Barry Shore
Known as the “Ambassador of JOY,” Barry Shore is a Mental Wellness Activist, philanthropist, multi-patent holding entrepreneur, speaker, author, podcaster, and former quadriplegic who is now swimming around the world!
After a rare disease paralyzed Barry from the neck down, he created the JOY of LIVING Community™, The Keep Smiling movement that has reached multiple celebrities and distributed millions of “Keep Smiling” cards worldwide, and a philanthropic platform featured in Oprah’s Magazine.
Barry’s podcast, The JOY of LIVING, is in the Top 2% of all podcasts and is heard globally by hundreds of thousands. His latest book, Oh Shift! is now available on Amazon and on barryshore.com. Previous books by Barry include The Joy of Living: You Deserve It and a Pocketful Full of Acronyms which are also available on Amazon and Free at barryshore.com/ebook.
Connect with Barry:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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