Special Guest Expert - Bart Smith
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly
Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show! How are you doing this evening? So glad you came by. I see a few of you have joined already. Oh my goodness, we have a fantastic show lined up for you tonight. And it's not because of me. It never is because of me. It's because of our special Guest Expert who is waiting in the wings, chomping at the bit, because this gentleman has so much value, so much life experience in so many ways, so much talent. It's almost hard to believe that he ... it's like he needs to share it with people. It's so much talent. It's amazing. And so I'm so excited to bring him on. But that will be in just a moment but first for those of you that are just watching for maybe the first time, The MIND BODY BUSINESS Show, what is that all about? Well, in my 54 years revolving around the sun, so far, God bless them and thank you for that and many more to come, I hope. In that time I have learned a lot. I've experienced a lot, just as my special Guest Expert, I think he runs circles around me when it comes to this. But what I learned at one age, which was probably around 2012-ish, I decided to start focusing only on successful people and not worrying about the negative people that I run into, the negative news that I see on television that I no longer watch, all of that. So I focused on positive people who are successful. And when I started learning from them is, my gosh, success, there are patterns to success like a recipe. Let's say if you get a recipe ... I don't know how to bake a cake. Let's take that example. And if I were given a recipe, and I knew I needed to go to the grocery store and buy so many eggs and and flour and sugar and whatever else that goes into a cake, because I don't know right now, but if I had a recipe and it told me how to mix it and then how long to put it in the oven, what the set the temperature for, how long to cook it. I think I could make a pretty darn good cake per that recipe and be just as successful as the person who created that recipe. Correct? And so at the same thing, it turns out, is true when it comes to succeeding in business and in life. Amazing, amazing, amazing. And what I've found over those course of learning was these successful people, like the one you're going to meet here in just a moment, Bart Smith, just saying, there are three patterns I notice. Three patterns, I call them pillars to success, and one is of course mind, that's what the show is named for and that's all about mindset. When you're able to master, when you're able to master a positive and constructive mindset, master it, then you are operating in your mind, like what I like to say, at a peak level of performance. And that can be, there are tools to do this. And we're talking about the subconscious level of your mind, because it is by far the most powerful. And we'll save that discussion for another day, because that is a long one in its own right and it's a phenomenal one. Just know that there are tools I am actually certified in this arena to help people get past their limiting beliefs and get into their serving themselves better. And there's so much more to it. And then there's body. Or what's, why's body a component of it? Well, because we really need to keep the nutrient ... what's the word? Nutrition, we need to keep ourselves in high nutrition. Oh my gosh, that was funny (laughs). And we need to exercise on a regular basis, because it just fuels our body. You know, exercise, it does so much. It relieves stress, it, you know, our body and our mind are a team. One without the other can't operate. And so I like to say your mind and body are your team more importantly. Let's say you're on a team, let's say a basketball team, and one player, there's 5 normally that play during a game, decided on the off season not to condition himself, not to stay in condition physically, not to get on top of things mentally, and then he started playing in the first game of the season. And 4 other guys were completely ready to go. How do you think that team would fare in that first game? Well, they wouldn't be at the peak level of performance, because one is bringing them down, so they may not do as good as they possibly could. The same is true with you and your mind and your body. So if you work out, for instance, that does not give you permission to go eat a bowl of ice cream. And conversely, if you eat healthy that doesn't give you the excuse to not work out. My opinion. But it's also backed by fact. And that's what I found with successful people-they take care of their body and they knew and mastered how to really change their own mind to serve them better at the subconscious level. And then third, business, multifaceted topic, that includes sales, marketing, team building. We're gonna discuss a few of those tonight. Coaching would be part of that. And I can't wait. I can't wait to do that. So when you have ... if you just mastered one of those three areas, just one, then your life would, would improve many fold. I guarantee you. I kid you not. If you do all three then you're operating at truly a peak global performance for your business and for your family, for your life. And that is what MIND BODY BUSINESS is all about. And speaking of success reminds me of a time, a story going back about a decade. I was invited by a CEO of a company,multimillionaire. He flew me out to the east coast, I live on the West. Had me picked up in a limousine, put me up in a hotel. I spent two full days in his massive corner office and we were discussing a contract and I just remember at one point I'm sitting on his couch in his office and he's standing looking down at me talking. And he just said Brian, if people just did this one thing, if they just did this one thing, they would all be super rich. And he kind of paused and now I'm leaning in, like, "I'm ready. What is it?" And so at that moment he turned his back, walked to the opposite wall and there was standing a very large from floor-to-ceiling 2-door cabinet. And he grabbed both handles and swung open the doors. And what I saw was very similar to what you see behind you right now. And that is shelf after shelf after shelf of books. And these weren't just any books. These were books on business, on sales, marketing, team building. Books on mindset, on how to improve your subconscious mind. Books on fitness books, on personal development. It was all there. And the crazy thing is I'm sitting in this office of a very successful, very successful individual and I chose to not believe that advice. I did not take his advice and I didn't read a thing for years. I kid you not. Wow. And thankfully, thankfully many years later I met who, who, someone who would become my mentor and he's much my junior, by 18 years. He literally could be my son, by years. But this gentleman was is, it is just so amazing. I just remember I was in his house once, because I ended up working with him for years, for several years. Speaking from his stage, teaching his students on half of his programs, it was a phenomenal experience. And one day I'm in his house and he's walking around with these headphones on. And I say, "Hey, man what are you doing? He goes, "What? This? Oh I'm listening to a book." And I said, "Listening to a book.?" Now this is going back some years too. And so this thing called Audible, that most of us know about, was very new. And I said, "Wait, how do you listen to a book?" And he said,"Oh, it's through this app called Audible." And I said, "That's it. Maybe this will be the way, you know, now I see another successful individual doing the same thing, but he's listening instead of using his eyeball to read." And I thought, "Maybe this is the way." And it turned out that was my favorite mode of ingesting information was by listening to books. And I became a voracious reader as a result, thankfully. And, you know, my mentor was not just telling me by words but he was showing me by example the importance of reading, and he always fed himself all of the books that I mentioned in those categories, all the time and recommended many to me. And so what I like to do is segue over into a section that I refer to as Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready. Steady. Read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes. ReachYourPeakLibrary.com. And by the way, for those of you watching right now, whether it's live or recording, maybe you're listening on the podcast afterward, do us all a favor, really, actually, do yourself a favor and stay right here. What I mean by that is take out a notepad and a pen, or if it's better for you, pull up Microsoft Word or Notepad on your computer and take notes. And as we're discussing resources, there will be many mentioned tonight, I promise you that, you will want to write down website addresses, for instance. ReachYourPeakLibrary.com being one of them. The key is stay with us during the show, right now. And don't run off looking at these resources while we're still going to the show. The reason is because you will not want to miss one nugget of value from our Guest Expert Bart Smith, who's coming on very, very soon. So let's go down and talk about and, just briefly, give you an overview of ReachYourPeakLibrary.com. The entire reason, the sole reason I put this together, this is my website, I put it together, was for you. My gift to you. And what it is is a collection of books that I personally have vetted, that have had impact on me, either in business or in my personal life. So not every book I've ever read is in this list. And in this list that are about 40 or so, and I'm way behind in updating it, I've gotten many more to add to it. And we have one book, or several books we're going to be discussing tonight that will be added to this list, I know. Hint, hint, wink, wink. So, what, one of the things I noticed in Audible as I was listening was you had this ability to actually tap this little icon and it looked like a little ribbon and what it was was a virtual bookmark. And what you could do is when you hear something that's really thoughtful, insightful, something you want to go back to and listen to later, you just tap that ribbon, real quick. I can do it in a car or anywhere. It's faster than turning the dial on a radio back in the day. So it's very safe. And so I started wearing out that button with different books, and the beautiful thing is now I no longer have to go back and read an entire book in its entirety anymore. I can just go back and go through my bookmarks in sequence. And so what I'd like to do is share one such bookmark with you, right now. It's just about a minute in length and it's by a gentleman called, by the name of Jesse Itzler. And this particular book is Living With the Monks, an incredible book. He's got several out now. This is one minute in length. So go ahead and take out that pad of paper and pen, if you haven't already, and let's listen in to Jesse Itzler, again, in just about a minute. And then I promise you, we're going to bring on Mr. Smith, himself. Here we go. Take a listen.
Jesse Itzler:
Immediately I felt rejuvenated, knowing I was staying longer to push myself, making that commitment to myself, where there was no turning back felt empowering and gave me a second wind. I was all in. On my walk back to my room, I came up with this: You can read the 7 Habits of Highly Effective People and listen to 115 Vince Lombardi quotes. You can study Awaken the Giant Within and go to 10 Tony Robbins lectures; however, the only way to truly get better is to close the book, turn off the Internet and go out into the world and stick it out. When you want to quit, get uncomfortable. And remember tomorrow. We spend so much of our lives trying to avoid pain. We're all wired to seek comfort, and I love being comfortable. However, the real growth comes when you step outside of that comfort zone and tap into your reserve tank. That's where you see what you're made of and that's often the place you feel most alive.
Brian Kelly:
And we'll stop right there. I love that excerpt from the book, because Jesse Itzler nails it on the head. How many times have you heard, or maybe you haven't yet, but how many times have you heard that getting out of your comfort zone is one of the most valuable things you can do for yourself and for your growth? Because when you stay in your comfort zone, you're going to continue to go the same speed and same direction you're going right now. And how is that working out for you right now? Now when you get out of your comfort zone on a continual, repetitive, consistent basis in different areas of your life, and you know ... it's a thing where you're ... you know, your subconscious is telling you, "I know this is a good thing. I should do it." And then that fear, the conscious mind, comes in says, "No, I don't want to do that; it makes me nervous, or I get uncomfortable." But when ... you know, you know it, this would be good for me. Learning to speak from stage, I know would be good for me, would be an example, because fear of speaking is a big one. I went through that and did it, conquered it, and to this day, I still get nervous before I go on stage, before I start the show. And it's ok. But get out of your comfort zone on a regular basis, and you will succeed much quicker. Speaking of succeeding quick and often and continually, let's switch over to the man of the hour. It's time to bring on our Guest Expert.
Announcer:
It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big League. Qualified.
Brian Kelly:
And there he is ladies and gentlemen: The man, the myth, the legend, Mr. Bart Smith (pointing). I'm so happy we finally got to do this together Bart. How are you doing tonight my friend?
Bart Smith:
Fantastic. Thank you so much.
Brian Kelly:
Oh, I am so excited. Ladies and gentlemen, I cannot wait to unveil this man to you by letting him talk. And that's gonna be in a moment. First I want to formally introduce him and then we are going to get with it. We have a lot to cover tonight, so let's go. Bart Smith is the author of Rich Coach, Broke Coach and the founder of MyTrainingCenter.com, an online training website that teaches you about business, marketing, website design, audio recording, self publishing, graphic design and so much more. Having a strong skill set in technology, online marketing, shopping carts, e-mail marketing and business in general, Bart saw weaknesses in 4 key areas where coaches really suffer. And those 4 key areas are business, marketing, finding clients and making money. As a result, he wrote a book called Rich Coach, Broke Coach, and it's a book we're going to be discussing. It's going to be the topic of our show tonight. And here is a copy of it right here (shows book). It's an amazing book. We're gonna get, dive into it. And so Bart, that gives people, just barely scratches the surface about you, what makes you tick, under the hood, so to speak. And so what I'd like to find out is, you know, when you get up in the morning and your feet hit the floor, you know, most of us, I know I am, we're a little groggy, and it wouldn't take much to just say, "Ah, I just wanna go back to bed and I don't want to take on the day." For you, you know, you're a very driven, motivated individual. So when you get up out of bed what is that one thing that is your go to that says, "Oh this is great. I'm going on with rest of my day. This is gonna be phenomenal." What motivates you to take on each and every day?
Bart Smith:
Well, what motivates anybody? I mean, everybody has something inside them that drives them. I know that when I wake up in the morning, to answer your question, I usually have my day planned the night before. So when I wake up I know exactly the three or 4 things that I'm going to be doing to get things going right away. You know, before you go to bed, it's like, "Ok, tomorrow morning let's do this, do this, call this person, do this. Great." Now you go to bed with ease, and then you wake up with, "Ah, 5 more minutes, I'm just going to lay here for 5 more minutes, and then I know exactly what to jump right into."
Brian Kelly:
Excellent excellent. And that's another pattern. You know these are sub patterns within the three major pillars of success. And that is, a lot of successful people, most, plan out there day the night before and write it down. So there's another one. Gosh, it's, like, almost a recipe isn't it? (laughs)
Bart Smith:
Otherwise you waste time.
Brian Kelly:
Exactly. Very true.
Bart Smith:
You squander; it's like Mm hmm (rolls his eyes). No.
Brian Kelly:
You allow yourself, yes, to get distracted. Absolutely. So when we jump into the business aspect, because we're really going to concentrate tonight, I think, more on business than any of the other two, of your mind or body. And we do that each show, we concentrate on one or two. I know that I've always been curious, I'm always curious, and that's another artifact of successful people is curiosity, getting the ego out of the way and asking questions. I'm always curious how each individual who is successful, how they go about marketing their business. And so for you, Bart, what has been to date your most successful form of marketing your business?
Bart Smith:
Well, can you pick one or can you have a few? You know, because maybe you like to do a little advertising. Because advertising gets you in front of people quickly, whereas if you go networking in person, then you're actually meeting people, which could open up a whole new world. And so I don't want to discount networking. I was at an event a couple weeks ago and somebody overheard me talking about my piece, my world famous chocolate chip cookies from BartsCookies.com, and they're like, "Man, you need to align that with a cause." And I'm like, "Well what do you mean?" "Well, we are a part of you know X cause." And I'm like, "Ah, that would be perfect." What does that do? Opens up the whole, a whole new world of people to reach. So there's advertising, there's networking and then there's, well today, video. So video, creating messages for what you do so that people can see you, hear you at the same time, and depending on, you know, are you doing the videos or are they a PowerPoint presentation, et cetera? Conveying that information so people can consume it in a manner that's, "Wow. I just learned a lot. That was cool."
Brian Kelly:
I love how you actually address several. And before I jump into that, he talked about his cookies and it might be difficult to see with some of the glare (shows cookies) but he shipped to me some cookies before the show and they are delish. So that's it. BartsCookies.com, if I'm remembering correctly. Yup. BartsCookies.com. So go order some, they're delicious. They're amazing. My wife and I were munching on them last night. I love the fact that you said, "Well, can I pick more than one?" Because marketing is, usually no one single approach is the real way to win. That I found, at least, personally. It usually takes several avenues and channels to market. And so I love how you even talked about networking in person. I so agree with that, so agree. That is so on point, because most of the most powerful relationships I've ever made is just through those, like, face-to-face. I used to be a self-proclaimed seminar junkie. I used to go to everything. Do you remember Mr. T that wore all those chains? From the A Team?
Bart Smith:
Yes.
Brian Kelly:
Well, when you go to these seminars often you get a lanyard with a badge. Right?
Bart Smith:
Yeah, (inaudible).
Brian Kelly:
So, I would take those home. I put them on when I speak to show people that I would put Mr. T to shame because ... my ropes are a lot thicker. There's so many of them. I don't do that so much anymore. I do on occasion. And I still make incredible connections with people and that's how I did it was just showing up. So, thanks for bringing that up, because not a lot of people bring that up or mentioned it as part of their core marketing strategies.
Bart Smith:
Well, I wrote three books about networking, so of course, it's high on my list for, you know ... I have them right here (shows books). This is right here ... 51 Networking Mistakes. And then the my Networking Tactics and then three Simple Networking Tactics. So networking is just, like it's on my mind. You know. It just takes one person to, you just found a killer affiliate, or something. And so I find networking is just and it's a great way to get out of the house too, for anyone who works at home every now and then or else, you know, cabin fever.
Brian Kelly:
And the thing I love about, another thing I love about going to these seminars, it's typically you know entrepreneur-based or -centric, and the moment I walk in, I'll be in a sea of 200 to 500 people I've never met before in my life. Yet somehow I feel I'm amongst family, because everyone has a similar mindset, positive, proactive, and I just feel, I am in a comfort zone, so to speak, at that moment. It's just a wonderful thing to do. So I highly recommend that you go to seminars that are going on in your area and maybe even farther away ... if you want to know if a particular speaker or seminar is one that's worthy of your time, reach out to Bart or myself and between the two of us, I'm sure we could give you an opinion. We've been to many, I'm sure.
Bart Smith:
Can I make one suggestion?
Brian Kelly:
Please.
Bart Smith:
A cool tip. It was in this book right here (shows book) the three Simple Networking Tactics, ok ... it's real thin. I think I wrote it in a week. But I love the first section. And the first tactic is it's not what you say it's what you ask. And so when you go to any networking event, don't even think about, "Oh, what am I to say about myself?" Forget about that. Just go right in and say, "Hi. What do you do?" And when they try to throw it back at you, "Well, what do you do?" Spin it back to them. "What do you do? Tell me your story." And then, "How did you get involved with that? Why?" And then spend your whole time just learning about these people in front of you. You'll do two things. One: You'll find the people that really interest you, because you found out about them, you weren't talking about yourself. And then because you heard and listened to them so much, they're going to love you right back: "Oh man, you know, this person was really an ear. He really listened to me, and I don't get to practice my pitch and all that kind of stuff. Wow. I'm going to hang out. I want to get to know this person." So it's like it does a double thing and you don't have to worry about your, you have to worry about your own pitch, because you're focused on them, it's not what you say it's what you ask.
Brian Kelly:
I so resonate with that as well. It is ... and it takes all the pressure off. It's a much more ... it makes every event fun.
Bart Smith:
Yeah.
Brian Kelly:
Because you're not out there ... I remember at one point I used to do the thing that I despise that people do now. And that was become a business-card ninja, you know, (gesturing) throwing out like stars, and just hand up to people, whether they asked for them or not. And that's wrong.
Bart Smith:
No, the role with cards is, "I don't know if I want you to have my card."
Brian Kelly:
Yeah. I don't carry cards.
Bart Smith:
I don't carry them either.
Brian Kelly:
Nope. In fact, a good recommendation, and we're going to get into that a little bit later, is to do what Bart does and carry one of your books that you've written personally and that is your business card. Here's one that (showing Bart's books) so I have three, I have 4 of his books here, sitting here. And we're going to talk about one of only in particular. But here's B.S The Book, Because The World Is So Full Of It! (shows book) That one's actually pretty meaty.
Bart Smith:
Yeah. that's a good tip. That's the level ... and, you know, another thing about the, having a book at a networking event ...
Brian Kelly:
(Displaying Motivate Yourself To Succeed: 10 Steps To Achieving Anything You Want & On Your Own Terms by Bart Smith)
Bart Smith:
Because people can go, "What do you do?" And even if you just wrote a small book you could say, "Well, I wrote this book that helps you overcome this problem." Put it in their hand (gesturing with book) and as they're looking at it they are a walking ...
Brian Kelly:
Billboard.
Bart Smith:
Billboard. And people, "What's, what's that?" "Oh, they're just looking at my book." (gesturing) "Oh, they're just looking at my book." And so before you know it and then they say, "Well how much is this?" "Like 20 bucks, blah, blah, blah." So it's just amazing books, bring ... books bring people together.
Brian Kelly:
Yes.
Bart Smith:
So
Bart Smith:
Speaking of books, I want to get to the big, the, the mother of all books that I have that ... I'm aware of that you've written. It's amazing. It's called Rich Coach, Broke Coach (shows book). And I have never seen something so absolutely comprehensive. I mean, there is not a detail left out in this book. It goes, and we're going to cover a few chapters here tonight, just ... cover the surface of them. But I mean, everything is in here, everything. Forms for you to use are in here, and resources for you get actual forms that download are in here, and there are how to get paid while you're coaching and how to, it has everything. And I'm going to let Bart tell us all about that, because I could go on all night about it. So what do you want to let, you want to go through a couple of chapters and just give a brief overview of this book? Would that be cool?
Bart Smith:
Yeah we can do that. We can also talk about the origin of it.
Brian Kelly:
Let's do that. What inspired you, yeah, what inspired you to write this book? I love that.
Bart Smith:
Yeah. Because what inspired me to write it was that at the time I wrote it, which was years ago, I was a webmaster. And a lot of my clients were coaches, and they would come to me like, "Hey, I don't know what to do about my website. I don't know what to do about this. I don't to that." And many of them, I would say like 90 percent, were not very technically proficient, as, of course I was, technically proficient, Internet, web, computer, the stats. So I was like, "You know, I wonder if, I wonder how they're doing in their coaching business." And of course if I was sitting on their shopping cart, I could see their sales and their order. And if I had access to their merchant accounts, I knew how much money was going through there. So I had this, like, behind-the-curtain insight as to what was going on. So, being the book writer that I am, and the information-selling-type person I am that wants to make money on the Internet selling information, blah, blah, blah. I said, "Well, let's go read another book." Because I think Rich Coach was my 4th or 5th book, might have been my 6th. I'm not sure, because I've read 17, so far, and I got 5 more coming this year. Rock and Roll. These days I write books fast, like an hour, a day, a week, a month. That's it. Well, it depends on the topic. But the Rich Coach book, so I said, "Let's go do it." And I started accumulating all of the stuff that they needed from the website, the marketing, anything that had to do with their business. And then a couple of years later, you know, you always have to kind of update your books. So I said, "This first version needs to be revamped and updated." So I said to myself, "Ok, well before you go and do it, why don't you go, for example, why don't you go and read 50 other coaching books, books on coaching. And to my dismay, and my disappointment, and I've another D word, but I won't talk about it, I was like, "Oh my gosh, there is so much missing that these coaches need." And the books that I read were all about you should have a website, you should have this. Ok. But what goes on that website? What do I put on there? What specific, you should set up your fees. No kidding. What, how should I do that? So then I started just to put, I think it took me about three months, and I was reading all these books and accumulating a very large text file that I was accumulating that material of the different chapters. You know, setting your fees, setting, creating your packages. All that kind of stuff that would go into what a coach needs from a business standpoint. And, like, also in the book: forms, agreements, logs. Go into a doctor's office. Are they're going to sit down, say, "Ah, what's going on? You know, how you doing? Wha seems to be the problem?" No, they're going to shove a clipboard in your hand with a survey and some questions and start you filling out some information. They're gonna make you really feel like you're going to get your money's worth, because they care. They're going to get this information put on a form. So I put all this information together. Rich Coach, Broke Coach, the title Rich Coach, Broke Coach, because, either, we all strive to be rich in whatever we do. So, but, if we're not succeeding with systems that are making us rich or on our way, what are we? Well, many of the coaches are broke. Ok? So they have broken systems; they have broken things about their business that are not helping them. So I put all of this in the book in 5 very succinct chapters that go in the order of setting up the business, you know, getting certified, if that's what you need. And I recommend certification. Setting your fees, creating your packages, creating a plan, getting ready, getting a website ready, getting marketing ready. You can imagine, this is like business consultation. This isn't, like, you know, mind stuff and let's go over, you know, your blocks in your head. No, this is practical stuff that businesses, all businesses need. I had a real estate agent purchase this book and said, "Bart, this helped me create my real estate package that I wanted to sell and other freelancers of that nature." So what a great book. And I wrote it, I know. But it is a really great book. I'll let you be the judge and jury, because you actually have it. Looking through it, what did you think about some of the material inside the book?
Brian Kelly:
Yeah, it's phenomenal. Like I said, it's so comprehensive; I was blown away, because I'm used to what you described earlier with the other 50 that you read, that they always fall short of the mark. And what you just said, this is more like a business consultation. And it is. It's everything. It's not just about coaching per se, almost any business could probably use many of the tactics that are shown in here. It's amazing. I was, we were talking right before we came on on the show, Bart and I, and, you know, this would also be fantastic, fantastic for people who do seminars, who speak from stage. This is a perfect resource for you. You will have everything you need. You can take forms with you to for whatever you're selling during that particular time that you're speaking and have everything prepared and ready to go. And there's not a stone left unturned in this thing. He just said it: Fees, income, making money, website creation, which everyone needs one. Marketing tactics that many people fall short of. That's typically, marketing is typically the one area that people fail in that makes their business fail. Marketing is the most important aspect. It's not the product, unfortunately and sadly, it's how well can you market and that's in there.
Bart Smith:
And I'll give you, you almost don't even need to buy the book now, because I'm going to give you one of the hottest tips in that book and it's what I call RASTO. That's my method for marketing. If ... you're coach, RASTO is an acronym, R-A-S-T-O. And here's what it stands for, number one, R-Research your market, find where your target market is. A-Ask someone who is an influencer in that market, like, for example, you, Brian, you're an influencer. Would you interview me about my coaching services and how I do that, and especially coaches if you have a book, it's going to be easy to get an interview. Ok? So research the market, find out where they are, ask an influencer to interview you. S-Well, this one's simple: show up, show for the interview. T-Tell your story. Talk about what it is that you have to offer and how you've case studies, examples. And then, O-Make your offer. I am offering this right now. I'm opening my door for new clients. Here's a rate, here's a discount, whatever it is. RASTO, that right there, you follow that formula. You can't beat that one. That formula is so rock and roll. And another thing that I like about the book inside there, there's I think I covered 10 maybe, 12 objections. Objections-not only the objections they're going to give you, why they give them and what to say. So and then there's something else in there called Emotional Excavation, because I talk about, you know, you are an archaeologist. You're, you're in a seminar, you're networking event. "So what is it that you struggle with?" "Really? Interesting. Can I have your permission, can I dig a little more?" Not that you're going to say that. But, you know, you're going to dig a little more and you're going to find out what their emotion, and what's going on, what's going on, what's going on, and before you know it, wow. "You know, I had a client that was just like you. And this was their situation, and here's how I applied what I do to them and they liked that. I don't know if you want that kind of help at all. So I'll see you later (he turns away)." No I don't know. You know, I think the concept is, like, you know, that's a take-away, close kind of thing. But, yeah, I dig it man. It's math and science; it's almost like selling with surgical precision.
Brian Kelly:
I love it especially R-the first one is where I see so many people fall short as they come up with us. We, as entrepreneurs ... we are by the fact that we are idea machines. We come up with ideas left and right. Yes? And every one of them is brilliant, and we think everyone will love every single idea we come up with. "I'm going to put together a product and sell it without even knowing if a single person will buy it." And that's where research target market is key. It's key. Without that don't even go forward. And how do you research the market? There's so many different ways. As an example, when I do this show and I get done I do a debrief, and most of the guests that appear on my show ask me, "Brian can you show me how to do the high-quality show like you do?" And this came at me many times over and over. Finally I said that's the market telling me they want it. And they all said, "I will buy it. I will pay for." Ok. So I'm putting that together. I've got a whole program called Carpet Bomb Marketing that's in in the mix right now. I've Beta-tester starting on it. But I can't tell you how that was the most biggest, most important nugget of the RASTO: Don't pass go or don't pass R until you've done that. please, it'll save you so much time. Thank you for that, Bart. That's phenomenal.
Bart Smith:
Yeah I love it.
Brian Kelly:
I wonder why. Awesome. So yeah, how would somebody, real quickly, like, let's just start the beginning, would start and run a quote-unquote Rich Coach business? What do you tell them in the book?
Bart Smith:
So the book talks about having yourself organized, you know, picking a niche that, of course, hopefully, you've researched it so that you can find that there's profit there. You know, a lot of people want to dabble in certain elements of coaching, life coaching, et cetera. But who is their target market? Who's their client? What are you offering that someone's willing to pay you for? Which leads you to the next step: What certifications would you have to justify you saying, "Hey, I can help you, because I have been trained in X or I have experience in X." Sometimes if you can't, if you don't experience and get the training for such, like physical trainers or other kind of coaching niches. But if they can plan out their business, as well. Like, ok, I'm going to pick my niche, I know where my target markets are, I know I can be better than the next guy who is doing this, because, you know, I'm confident myself. Create your plan. Create your packages, set your fees, create a signature coaching package-one package that you can sell all day long. Maybe you'll have two or three, but what is one thing that you sell all day long? Then you go out and find your customer. And you find your customer based upon that research: Where are they? Where do they hang out? I'm going to go where they hang out, and then I'm gonna ask him those questions, run it through. And, again, you know, create a little book, a little book that, just like I did for a Noa that I mentioned, we talked about her earlier. Whereas she's wanting to go out and do some coaching and I said, "Well why don't you create a thin little book, something like this (holds up book), and then have inside blank pages that people can write out and fill in the answers to the questions? So it can act like assessment." So you're just, "Here's a free book. here's a free book, here's a free book (gesturing)." Now don't do it like that, hand it out carefully and selectively. But the idea is that, "Hey, ok great, I want to talk to you." But instead of, like, you know, "Let me have your number, we'll give a call. We'll talk on the phone." No it's more like, "Take this book home, and I'm going to give you a week. Fill it in, and then call me. Because I'm going to take you on as a client, I'm going to give you a free session." But the sessions as the Rich Coach books talks about, these sessions are not just freebies, talking on phone. No they're very formal. There's a free coaching session form they fill in. They're actually going through the process like they were paying clients. So by the end of the free session, oops something's missing. What's missing? Well the next step to take you from this point to the next part, you need to be a paying client for that. But, "Hey, at this juncture you don't want to do it any further, hey, that's fine by me. But how you doing so far?" "Well I actually like this. I can sense and feel me transitioning to from A to B." You know it's like they say, "Don't sell a ticket to the boat, per se; sell tickets for the journey, the experience." You know, what are they going to get from when they reach that, that destination? So having all this stuff in their mind and they're, "Wow I think I can really help people." Then you need to be practical and you need to create all of it with the systems, the forms, the website and, you know, payments. And like I said in the book, what are your payment processing method? "Oh well, I'll take a check." No. You know, do we have the apps on the phone to be able to take payments? Do we have our card readers that plug into the phones? We could take a credit card on the spot. Just so much, so much detail.
Brian Kelly:
So amazing how much of what I ... I'm like a kindred spirit with you, being on the tech side of things where we take so much of this for granted, thinking everyone knows about all this stuff. And the shocking thing, which is what you found was that most don't know enough to get all this done. And that's why many coaching businesses flounder and so thankfully you coach and you put them through and you have this book, which in its own right could be sold for several thousand dollars as a program, by itself. Just going through it, thumbing through it, I personally have not read it from cover to cover. I just got it a few days ago. But I've got to thumb through it and it's quality. My goodness there is ... I don't have to read whole thing to know that it's high quality. I can see as I'm flipping pages, it's just, and I'm looking back at it as I'm flipping, and (holds up book) that's what I'm looking away. It's just an amazing, amazing book, and I can't wait to dig into it in detail, and then really pick out the nuggets there. So appreciate you for writing this, for spending the time, obviously this took a lot of blood, sweat and tears because of the detailed nature of the book, I can tell. A lot of work went into this.
Bart Smith:
Well, you know, as you've seen from my book so far and even my cookies, you know, you've had the cookies, and you can imagine the experience you look ... at that smile, people. Look at that smile.
Brian Kelly:
(Holds up bag) Cookies.
Bart Smith:
The experience ... what I put into something, it's, like, I want you to have more value than what you're paying for. You when you buy something from me, when you get something from me or you spend time with me, you're going to get a lot more bang for your buck, because out there in the world today that is not the case. And because I'm like you said a kindred spirit, the technical side, because I see this, I see more than what the average person sees, because of my technical knowledge and such and such and then haven't written 17 books, having read so much of what I have read. Being able to scan material and just goobs so that, it's like what do you do? The point here is that when you get a book like Rich Coach, I want you to have the value, because you need the information. You need the knowledge. You need the training. You need the formatting, the systems. You need this knowledge to be able to go make a living. So many people out there are selling programs and I almost want to say, like, but there is a word out there it's called Hope-ium. If anybody's not heard of that word, Hope-ium. You know, I'm selling you this program with the hopes you're going to make it big and of course it never happens and then those people skip town, per se. But value, lots of value; and I don't want ... Rich Coach, Broke Coach, who am I selling to, rich coaches or broke coaches? So do I want to price the product so that I take away money that could be allocated for their book printing, their posters, their advertising? No I don't want to do that. This product is so universal, so many coaches need it. It's literally, like, I could probably just price it nicely so it's affordable, you'll respect it, like, hey you know this is, you know, but I'm not going to be gouging you like some of these other programs that will leave you wanting having nothing. So I love putting a lot of meat in my books and audio too, so that you really get a lot. And all you've got to do is just you just got to get it into your mind and into your head so you can work it, put it into practice and then start kicking butt.
Brian Kelly:
I absolutely love it. I actually turned open to a part in chapter three to show people just a little bit, (holds up open book) where or it says, "Client Welcome Packet/Letters, Coaching Agreement Forms, Worksheets, Logs & Templates. A lot of people don't document their business. A lot of people don't ask for engagement like you were saying earlier about filling out a form in a doctor's office, that kind of thing. It just goes on and on and on and on the topic of ... so yes this is a complete, do-it-yourself program in a book, 100 percent. There's nothing missing in this. Do-it-yourself program. The beautiful thing is, you know, you don't have to charge much for that. And there will be probably a large percentage of folks that won't want to tackle every one of these on their own. And for you watching, listening, I know Bart's doing the same thing is you create a program where you you do it with them and then you do charge a bigger fee because now it's one-on-one or one-on-many-in-a group. So there are ways to scale this business to make it profitable very quickly. It's a common model. It's a very common model; it's not a secret, really. That's what I'm putting together in my own with Carpet Bomb Marketing, so it's a similar concept to have both. So I'm building it using a beta-test group and they're going to tell me what's right, what's wrong, so I'll have it refined. And it will be speaking to the market. And then once it's ready to go, it's gonna be a do-it-yourself program with a done-with you option, on the back end, for those that don't want to dive into the clicking-of-the mouse and typing-of-the keyboard so much. So phenomenal, and this book right here, this is a starting point for literally, I mean, can you see this for almost any business part?
Bart Smith:
Well almost any business. Some businesses, they don't need it; they're doing well (laughs).
Brian Kelly:
Like in the entrepreneurial space, people that are.
Bart Smith:
Oh yeah. I mean, let's just say at least 30, 10 to 30 million people.
Brian Kelly:
Just a few. It's phenomenal. So I'm looking forward to help get the word out about this book. Do we want to, do we want to reveal the site right now about how we can get it?
Bart Smith:
Sure, yeah.
Brian Kelly:
Will that be cool with you?
Bart Smith:
Yeah. Thank you.
Brian Kelly:
Pull that up, because this is a compelling, compelling book. Let me find that the website to bring up here, and Bart, if you don't mind, just give them a little overview of what they're looking at here (displaying website).
Bart Smith:
So you're looking at RichCoachBrokeCcoach.com, and on this website, basically, you can learn everything that's inside the book. I just break open the table contents. You could look at every nook and cranny, every word, every section. I love it. I read it. I wrote the copy, of course. I read it and I'm like, "I would buy this. Oh, where's the buy button?" You know, but it's, like, I put it together. But you can purchase the books in their physical form, print form, and there's two books actually. There's the Rich Coach, Broke Coach book, but then there's a second book, which is called 150+ Mistakes Coaches Make. I love that one, too. That's a great one. And you can get the books in print or you can actually buy the digital version and read them online at the website. You don't have to wait for shipping. And I also recorded the books. So if you happen to hear my voice right now that's the voice that I recorded the books in. And that's good, too, because sometimes you're doing stuff and you want to just listen, maybe in the car or something like that. But just take a look at the all the different people who coach right now and the industries that you might say, "I want to become a coach in X industry. I like that. I'm going to get Bart's book to start learning the business practices, while over on the other side I start learning that the industry, the niche that I want to go into." And I would tell you, people, writing a book is like coaching. And if I could, real quick, Brian, talk about what I would call the Income Wheel.
Brian Kelly:
Oh absolutely.
Bart Smith:
The income wheel-if everybody can just picture a wheel with four quarters, you know, one of the top, one on the left, two on the bottom. The income wheel: Products, services, affiliates, income, which means I'm going to write a book first, which is a product, and I'm going to coach people through this format. If I break a leg, if I get sick, if I want to take time off, the product is still earning money for me. That's awesome, products. I'm going to coach through the product. Now products created customers, and customers want to work with you one-on-one or you'll coach them in group format. That creates more income for you, hence the income wheel, creating the products first, which is basically your model for your workshop or class, because you just strip the table of contents out and that becomes your, what you're going to talk about. And then with that going on other people to say, "Hey Brian, I like your book. I would like to sell my stuff to your audience, and I could take your stuff and sell it to my audience." Now you're growing your customer base from other people. That's cool. So products, services down to affiliates, and then, of course, you've been working hard for the money, for investments. It's time to get the to work for you. So stocks, bonds, futures, ostrich farms, it doesn't matter, whatever you want to, gold, cryptocurrency. Take the money and work for you. But then go make some more products; go write another book. Expand your, you know, raise your rates on your one-on-one now; you used to be a $175. Well now you're $1,075 per hour. So it's all pretty cool and it's all in the, it's all in the book It's all in it.
Brian Kelly:
Yes it's phenomenal, it's comprehensive, and as we're talking and I get to go off camera, I can thumb through the book while you're talking and listen to you and find more nuggets as I go through. We talked about forms and he's got forms in the book that are in here. And you can actually go and download these forms, if you go to that very site we were on and there was a section at the very bottom, where you can download them and they're editable and what, Microsoft Word format, Excel format-things that are usable for you immediately.
Bart Smith:
Yeah. The form. Yeah go ahead.
Brian Kelly:
Yeah, it's just it's comprehensive and complete. That's the thing about it. It's like if you don't, if you fail at putting your structure together then you didn't follow this book, you didn't follow what Bart tells you to do, because it's right there and now execution, of course, is on you. You are the one that specializes in pets or family, family; I can't think the word. But family matters, issues that are coming up, coaching people to get through those. You have to execute on your core competency, as long as you have the structure in place, now you don't have excuse. "I don't know how to ... I don't know what to do. I don't know what forms to write. I don't know how to get someone to pay a credit card. I don't know this." Well you do know now, because you have access to this book and the excuses go out the window. Now you can actually go forward and succeed much faster, because you get to model success and that's Bart Smith, because he's done it been, there done tha,t and wrote the book. And I'm not going to say (inaudible) the T-shirt.
Bart Smith:
Can I say one more thing about something.? You actually brought something up: We were talking about before the show started, you were switching and transitioning from one niche to another niche, one industry to another. Well the beauty about Rich Coach, Broke Coach is that it teaches you the business, the practicalities, the forms, the systems, the objections. Guess what? One year, you could be doing niche A. And you realize there's no paying clients in niche A. So you switch next year to a niche B. But guess what? You bring everything Rich Coach taught you. Forms, setup, certifications, planning, packages. You're just changing the color from green to red. That's what's cool about Rich Coache is because it's something that can carry you through life, in your, the course of your business. That's a cool thing.
Brian Kelly:
It's a wash, rinse, repeat (laughs). Do it again. I love it. Marketing Tactics, Finding and Enrolling and Working with Clients, that's another chapter. What about that, finding clients? What do you do for coaching, I guess, like you said find out where they're hanging out, what are some key ways to do that, to find the clients in your target your niche? Like specific?
Bart Smith:
Right. So a lot of finding clients is, of course, you finding that one thing that you do well that you could bring to market. So clarity on your part is first. You can't go out, like, what is it, you're at the ballpark and the guy or the gals walk around that big box of, like, 20 different candy bar options. You know, you can't be doing that at a networking event. You need to come there with something very specific that you do, that you offer and that you're selling. Second., you go on what I call an archeological dig. You go for emotional excavation, is what I call it. But you're going to go digging into people to find out what their woes are. But something else is you can, again, create a book that represents your niche and then do speeches, workshops, classes about it. I'm thinking of a friend right now. She holds a veto proof once a month, you know, for her niche, and it's in that group of people that come who are interested in that niche that she says, "By the way, I'm also having my books in the back for sale if you're interested. I also have some coaching packages that are work one-on-one with you and have a group package that I work with you. So if this is an affordable, you can go with this, which is more affordable. And all of these provide d,ifferent levels of access to me so that we can take you from point A to point B." So now you're in this group of people who are warm markets, because they really like what you do and represent and you're just running them through these ... pretty much, you know, it's something that a lot of people are afraid of, they're afraid of sales. But selling is really about finding out what the customer wants and you being able to give it to them and then closing them with the transaction. "Ok, great. Well if this is what you want, will it be the red or the blue? Ok great, then do you want to get started today?" These are the closing questions that get them to, "Yeah. Ok great, now where's my wallet? Let's get started." And when you have the forms, the forms and the agreements they talk for you. So you don't almost have to do the talking. Fill this form in. "Great, oh they're filling it, they're filling it in. Well they must like it." You know, they bought my book. "Can I talk about my book? What was it about my book that helps you? Fill out this assessment so I can find out what's wrong with you." (Laughs) No, I'm just kidding you.
Brian Kelly:
(Laughs) So many nuggets in there: a meetup groups, that is a very valuable one. We use those, with my mentor I did meetup groups of my own. I did three of, gosh, I ended up doing four of them one-a-month, so it was once every week but in four different locations. So once a week in 4 different locations every month, and we used those as a funnel to the actual two-day love event and so we'd give them nothing but value and didn't charge a dime. Got to Meetup.com and start a meetup group. And that's another way to get your feet wet or to hone your craft further if you're already doing it in the speaking realm. And it can be informal; you can do it at a real estate office, many real estate offices are closed in the evenings and they are ok with people using their offices. There's lots of places that you can hold meetups. It's a great, it's a phenomenal place, because there's no substitute for kneecapto-kneecap, for physical, being in the same room at the same time. Speaking from stage is probably one of the most powerful platforms on the planet when it comes to marketing. Even though there may be limited number of people there, it's going to be high quality, because they have personal access to you and the know, like and trust factor is much greater. Afraid of sales, many people are. And that's just a confidence factor that once you start, you get that first sale, then you'll see things change drastically. And so you might want to consider selling something that doesn't cost quite as much. Start with a lower end, just to get that confidence factor up. That's something I talk about, and then forms, I love this, Bart, that forms and agreements talk for you. That is gold right there, because you don't have to, you don't have to vomit all over them every detail, the form does and they're just reading it silently and you're not bugging them. And now you can go on to the next person and hand them a form instead of explaining everything to them. I love that; I've never heard it before.
Bart Smith:
Hand them a book (shows a book). But can I say something, real quick, about you're talking about meetups and going there and selling this and that? You know, in my Networking Tactics, this book right here (displays book), there's a huge section in here on conversation. I give you what to say, so you just have to quote me going to the event. In the Rich Coach, Broke Coach there's a section in there that talks about how do you create your pitch. And the specific is this, and you just fill in the blanks, what was it that Mad Libs, where you filled in the blanks, you know the empty spaces?
Brian Kelly:
I don't know that term.
Bart Smith:
Yeah that's right. Look it up it's like a little game, it's a little book that you bring in the car and you fill it out then you read it. It's crazy. But the point is it's like I find people who experience this kind of pain and then I apply these three things that I do with them to help them gain this. Now the value in this, because remember they asked you what do you do. The value of this to them usually, I have case studies I'm about to cite: Case study A, Case study B, Case study C. So when you're given that opportunity, what do you do? And you have this very specific set of words you use: I find people who have this problem, I apply what I do best to them and they win. Do you know anybody that's like that? And they might go, "Yeah, you're looking at him. I have that problem." Because what did you do? You researched the market that you wanted to go to. That's like shooting fish in a barrel. You know, but you have something specific to say, which has been given to you inside the book, Rich Coach, Broke Coach. That's what's so different about this coaching book versus some of the others that say, "Oh go and do; go and do; go and do." "Yeah ok, thanks a lot." But what do I say, never in any of these coaching books or many books do they tell you what to see specifically. And that's what I like about this Rich Coach, Broke Coach, especially in the objections section, 10 objections. Why they're saying it. And specifically what to say to counteract them. Just go memorize them. Memorize them and be off with yourself. You'll do well.
Brian Kelly:
Well that's one of most powerful aspects is the how to handle the objections. That's why most people are afraid to ask for the sale, because they know those are coming and they're afraid they don't know how to answer them properly or to take the step.
Bart Smith:
Memorize, memorize the 10.
Brian Kelly:
Exactly. And so, Bart, you won't believe this but we're at the end of our hour. I cannot believe it myself. We have to, I have to, this is a goal every show, is finish with one particular question. It's a question that is actually kind of heavy hitting, and I love it, because of that fact, it goes kind of deep, for some people, for others it's a, "I got it." So if it takes you a while to come up with the answer, then that's cool. No problem. And then we will also talk real quickly about a couple of your resources after this question before we close it for good, because I know you have gifts to give away at the end of the . But this question, if it takes you a little time that's ok. You know, a lot of people say, "Dead-air time. That's horrible' that's embarrassing." No, it's fine. If you need the time; you may not. The cool thing is, is not a single, past guest that I've asked this question, which is every one of them, there have been no two people that have answered it exactly the same way yet. I'm pretty certain it's going to be answered the same way at some point but yet it hasn't. And that's the cool thing about it, because there is no such thing as a wrong answer, Bart, there's none. In fact, the only, the only correct answer is yours. It's just it's always correct. Whatever it is for you. So are you ready?
Bart Smith:
Sure. All right let me have a minute.
Brian Kelly:
Build up. Yes.
Bart Smith:
All right. Here we go. Bart Smith, how do you define success? Whatever makes you happy.
Brian Kelly:
Go ahead and think about if you need to (laughs).
Bart Smith:
All right. Let's see. I mean, what is success? Success is accomplishing something that you had set out to do, you overcome obstacles, you went through trials; you finally had crossed that finish line. Maybe you're able to cross it again and again faster and faster, because you learned a lot. But I would simply define success as whatever makes you happy and you can do that day after day after.
Brian Kelly:
Hmm. I love it. Like I said, some get it immediately, like you did; others take some time to ponder. And true to for, I kid you not, no one else has said that, no one else has answered it that way. Not in those words, I'll put it that way. Underlying it usually is something along that line of, you know, fulfillment, other answers. I'm going to actually compile these answers into a book and make it How Do You Define Success? That would be the title of the book. And it's just amazing to me how each individual has a different take on that word. It's very personal. The other very cool thing, Bart, that I recognized in asking this question and getting an answer from all the past guests is not one of them, including you, not a single one of them, because they are successful entrepreneurs and they're not scarcity-driven, not one of them said the answer was anything to do with money or some amount of money. Very interesting. I find that very ... I love it. I'm just excited that that is the common mindset of successful entrepreneurs. So you are in that same boat, and I appreciate you for just being you. I mean, I knew that you were of high quality. You came very highly recommended, and I'm glad we're getting to know each other as we go on. And we are definitely doing this again, because there's so much more that I wanted to cover with you that we didn't get to tonight. Maybe, maybe the same book, maybe beyond and one of the other books of the Networking ones really intrigued me as well. So you mentioned earlier before we got on the show that you had some giveaways, some prizes that you were looking to give away for our guests or for our watchers, our listeners our viewers?
Bart Smith:
Oh sure. I'll just make it real simple. If you go to Rich Coach, Broke Coach.com, and you contact me through the contact form. Ok? I would say in the next, well, I'll break this up, because there are people who are watching now and those who will watch later. So the first five people, and I'll timestamp it and I'll be able to show you, technically, the first five people that contact me over it Rich Coach, Broke Coach, I will have something very cool for you. And I'm not going to say what it is, but I'll have something very cool for you, because I'm a giver. I think you know, Brian, very well by now I have a lot to give. And I don't really go contrary to that statement. So the first five people that contact me after the show is over or right now, I don't care. I'm just going to go look at the timestamp of the contact of people coming in. And yeah, it's at the bottom.
Brian Kelly:
There we are (displaying website).
Bart Smith:
Might be at the top too. But I'll do something very special and very cool for you. And then, of course, if you are watching the show later, at the same time, contact me through Rich Coach, Broke Coach, and I'll pull something out of the treasure chest.
Brian Kelly:
Fantastic, I appreciate that. And yes, it is at the very bottom, my overlay graphics were covering it up; so at the very bottom of that website, the very bottom, is a Contact Us link. So that's how you get your free copy if you're one of the first five, and then all the other goodies he talked about, which maybe he'll throw you some cookies, I don't know. I'll leave it up to him. I don't know what that cost to ship. but that was awesome. Appreciate that. I appreciate you my man, Bart. You are an amazing guy, so much talent. I can't wait to learn more about you number one and number two have you back on the show on a future date because of this ... and by then I promise I will have read this book in its entirety. And if our topic is going to be another book, make it a thinner one. I'm kidding (laughs). So I have time to read it as why I meant that. So I appreciate you. Thanks for coming on the show. Thank you everyone who's been watching live and listening and those that watch and listen after the recording. Thank you for your time as well. And I bet you can agree that it was time well spent, because Bart brought it, as everyone my guests seemed to do. I love it. Thank you once again, Bart. I appreciate you my friend.
Bart Smith:
Thank you Brian.
Brian Kelly:
And that is it for this edition of The MIND BODY BUSINESS Show, so we'll see you again next week. For now be blessed everyone. Salaam.
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Bart Smith
With nearly three decades of experience in a diverse number of arenas, Bart offers contemporary ideas and how-to’s to get anyone started tackling today’s challenges whether it’s a new venture, clearing your mind of the clutter so you can focus on what’s important to you, finding your soul mate, investing in the future of cryptocurrency, improve your networking skills to meet new people, to Bart’s own tempting yet healthy recipes that have aroused the palates of many. As an author of over 15 books, multiple writers, published and unpublished, have also turned to Bart for help whether it be for his book writing, ideas, website strategies, or marketing expertise.
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
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Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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