Special Guest Expert - Bernadette Boas: this eJwVzl9rgzAUBfDvch_2ZE0rWcaEMpD2QcbchjjWJwnJ1QbzR5JUcaXfffp4D7_DuXcQVxRDO-ACecYOjD5nCQhnI9rYxmVEyKGCBJQNkVuBrZKQv75QRtmeJdAp1LK13GyuUxpXOszc9wHyO9y8XuNrjGPICZnnOe2d6zXyUYVUOEOkVxOSKSNbNZBD4S19b4w77-S0LF6IyphRst_q66_c_9DvN67j0aBU_Cm4mxd4lG622nHZrFMJRBX19slHWZ2Kz9OlaOqyOtf1rkBvucQYsXA8pGakq-6cNzyufDsfj3--aVoG:1kGZIT:jUqY1jmCf0lJ9vQDCi9HE9uIfX0 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back? Who are dedicated, determined, and driven? How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We have a very hot show for you tonight, not because of moi. No, no, no, no, no. Because of our incredible guest expert, Bernadette Boas, who is coming on very soon. So, get ready. Hold on your hats, get a pen and paper, take great notes. You are going to love her, as I do already. She is an amazing woman. The MIND BODY BUSINESS Show. What is that all about? The MIND BODY BUSINESS Show is a show for entrepreneurs by entrepreneurs. And what I am so blessed to be able to do is bring on highly successful entrepreneurs on the show for the purpose of helping you, the aspiring entrepreneur, the business person. Maybe you've already reached a high level of success. No matter where you are in your walk, there's always room for improvement. And with the show, you'll be given the tools to do just that. And all you need to do is listen to our guest experts, take notes and then implement what they have recommended. And I can tell you from doing this for now, going on two years, that the value is immense. There are so many things I personally have learned and implemented in my business that have taken it to the next level. And so I say this with all confidence that you can do the same. And I just know, I just know that Bernadette is going to deliver some incredible value for you that you can take and make actionable right away. So The MIND BODY BUSINESS Show, it's the three pillars of success. And what that, what that means is I studied only successful people for about the last decade or so. And during that time I started noticing three patterns developing over and over and over. And yeah, you probably guessed what those are -mine being mind mindset that is having a powerful, flexible mindset. Body is that each of these successful individuals took care of themselves. Now, it doesn't mean that they were a body builder if they were a guy like Arnold Schwarzenegger or if they were a supermodel, if they were a young lady or even not a young lady. It's about just taking care of oneself by exercising on a regular basis and by eating and drinking things that are good for you, that serve you, nutrition. And then there's business. Yes, one of my face, because it is multi, multifaceted. It involves the mastery of so many different skill sets, skill sets like marketing, team building, systematizing, sales, leadership. The list goes on. And I could go on all night with all of the different skill sets that it takes to actually create and build and then sustain, maintain and grow a successful business. The good news is you only really have to master one of those skill sets, that I actually mentioned, one of them, by name, because to do all of them, to master them all, I don't know if any one person on this planet would have the absolute time to do so. And so if you master just one skill set and that is the skill set of leadership, then you can easily scale your business by bringing in those people that have those skill sets that are mastered them on your team and you delegate to them. You definitely have skill sets and you want to utilize your own and you can just scale with others. So, the other wonderful aspect I found through a successful person after a successful person is to a person. They are all very avid and voracious readers. Yes. Readers of very compelling and great books. And with that, I'd like to segue real quick over into a segment I affectionately call "Bookmarks".
Announcer:
Bookmarks. Born To read. Bookmarks. Ready, steady read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, all right, ReachYourPeakLibrary.com, a real quick word before we move on, and that is you are going to be learning about a lot of great valuable resources during the show. Please, do yourself a favor and take out one of those good old fashioned pieces of paper and a writing instrument like a pen, if you remember what that looked like and take notes during the show, rather than give in to the temptation of clicking away and going off and looking at things like what you see on the screen right now, if you're watching and if you're listening on a podcast and you're near a computer, just take notes. Do not run away and take your attention away from what is going on. Because here's the thing. The magic happens in the room. And I would really hate for you to miss one golden nugget from Bernadette when she comes on because your attention was diverted. And so stay with us, take notes and then visit those resources later. That is my tip for tonight. All right. The Reach Your Peak Library. That is a resource I literally had built with you in mind. And I do not kid when I say that. It is a collection of books that I myself have personally read and I vet them, meaning they had profound effect on me in business and on in my personal life, as well. And here's the thing. I didn't start reading until my late 40s. Did not I kid you not? And then once I learned about the value of reading, I couldn't get enough. And I started listening on Audible and I started reading and reading and reading and growing. And I'll tell you, it's a life changer. So, when you hear someone else say that, I know that it's true because I didn't start until late in life, and it's really turned things around for me personally. But I only took the best of the best books that I personally read so that you if you're looking for another read or maybe your first read, this is a great one. Stop shop and you can just pick out the first one that jumps off the page, you know, maybe resist the temptation to look through and scan through every single one of them. As you're going down, you find one that jumps up, you like it, just go for it and read it and then come back for the next one. That is there for you. That is our gift to you so that we can help to save you some more time and be more efficient in your learning process. Now on to what is going to be the greatest part of this show? And that is our very special guest expert who is coming on right now. So get ready. Here we go.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league, qualified.
Brian Kelly:
There she is, ladies and gentlemen. The one, the only Bernadette Boas.
Bernadette Boas:
Hi, Brian, how are you?
Brian Kelly:
I'm doing fantastic. This is going to be so much fun. I'm so excited. Thank you so much for coming on. She hails from all the way on the East Coast in Atlanta, Georgia, where it is a lot later than it is here in California. So, I appreciate you for coming on. And before we get going officially, Bernadette, real quick, what I'd like to do is remind folks that if they stay on to the very end, live on this show, watching it, video, that they can actually enter to win a five night stay at a five star luxury resort, compliments of the Big Insider Secrets. You see their logo if you're watching up there on the right top right corner. And we give away one of these every single show thanks to them. TheBigInsiderSecrets.com, Jason Narced and his crew. We appreciate them greatly. So, stick on to the end and you will get a chance to win. We give it away every single week. All right. Now, let's, let's give this young lady the respect she deserves and bring her on properly. Bernadette Boas is known as a ball of fire transformation coach, consultant, speaker and author who leverages her twenty five year corporate savageness with her entrepreneurial spirit to equip professionals with the mindset, skills and talents they need to create riches in their career, business and life. Wow. Sounds like it's a perfect fit for the show. I wonder how that happened. Bernadette is the author. This is great of her raw and powerful memoir "Shedding the Corporate Bitch". Yep, I said it "Shifting from Bitch". I said it again "to Rich in Life and Business", which is her apology for the havoc wreaked throughout her corporate career. Her sense of humor is awesome, Tony. Today Bernadette is the founder and CEO of two aspiring Atlanta, Georgia based companies. One is a "Ball of fire consulting", which is a business management, coaching and consulting practice. And the other is "Ball of Fire Media", which is a media communications and publishing firm. All right. That's our show for tonight. We thank you for coming on. No, no, no. Bernadette Boas, welcome to the show. Formally and officially. I appreciate you for coming on.
Bernadette Boas:
Thank you for having me. I'm so excited to be here.
Bernadette Boas:
Ufff. I can't tell you. I am far more excited just because you have this incredible magnetic personality. I mean, instantly, the second we started chatting just moments ago before we came on the air. I just knew immediately, like, oh, this is a fireball, and it's right in your bio, right? So, speaking of bio, that tells a lot, speaks volumes of your experience, of your accolades, of what you've done, that people know that you're the real deal. What I like to do is peel the onion back a little farther and really get more into that first word of the show, which is mind. I like to find out what's going on in that wonderful, beautiful brain of yours, Bernadette, to help others to understand what it takes up here. As far as an attitude, as far as the drive, as far as what you've done to get there when you get up in the morning, every morning, you know, being an entrepreneur, challenges will be facing you every single day. So for you, how did you overcome that, you know, that one or that feeling of, gosh, another frickin day and more challenges instead? And wrapping that up and saying," I can't wait, I'm driven, I can't wait to take on the next day and impact more lives". What is it for you? What motivates you each and every morning when you get up?
Bernadette Boas:
Well, I have to admit, I, I rarely look at a morning like, like it's heavy. Like there is challenges. Probably because about 10 or 11 years ago I really started teaching myself and training myself that it first thing in the morning, my routine is really to stay in bed even when I wake up and really just go quiet and assess kind of from toe to head the state of being that I'm in. So, I'll sit there and I'll go, OK, I had to my toes feel, my knees feel, my, my stomach feels, how does my heart and my head feel. And then I'll try to sense whether or not there's something off. Maybe I'm fatigued, maybe I'm agitated, maybe I didn't get enough sleep or maybe I'm excited and I'm going to leverage that. And I take that time, and it's only about five minutes, and I take that time to kind of meditate, pray and then shift into a really great state of being so that when my feet literally hit the floor, I am wanting to go out in the world with gusto and with excitement and with positivity, as opposed to feeling drained and fatigued and, and agitated. And that's what helps me throughout the day. And to kind of say, OK, yes, I'm going to get hit with some challenges, and boy, if I don't. But at the same time, I think a lot of it has to do with my faith, as well. At the same time, I really just find a lot of grounding in just going quiet, and still, and really going inward to say, you know what, everything's going to be just fine. Just take a deep breath, get, you know, get patient and just keep moving, keep moving, keep moving, because momentum is what we need in order to get kind of in a good place and get unstuck and all those kind of things.
Brian Kelly:
I mean, you just drop like five golden nuggets in the first two minutes. And I'm not kidding. This is, this is, this is gold people. Those of you watching for, those of you listening, take notes. And one thing I found common, Bernadette, this is really cool. I was getting goosebumps and I got them if I pull back my jacket here. Is that most of the successful people that I've interviewed on this show to a person have a routine that they start with, some finish with it, some start and finish with the key for everyone watching and listening is to establish one.
Bernadette Boas:
Absolutely.
Now, does that mean you need to do exactly what Bernadette does? Maybe to start just to give it a shot. Does it work for you. No. Then go back, watch another show. We have them all on our website. The MindBodyBusinessShow.com. Up so often a ramble through it and find out what routine would work for you. But here's the thing- model success. I'm pointing at Bernadette right now because all you have to do is follow in her footsteps and then modify and tweak to fit you as you go along. I love that, that she stays in bed for a few five minutes and does a self like a body scan, a self assessment. What's going on is not just her body, it's also her mental state. And this is so common, Bernadette, among successful people is they're very in tune with not just their mind, but also their body.
Bernadette Boas:
Well, and it's only because, Brian, quite honestly, in the twenty five years of corporate and that in that kind of time period, from twenty to forty five roughly, I would that alarm would go off and I would be out of bed and into the office and into whatever I was doing without ever really knowing being present to what the heck I was, I was experiencing. I would just be on drive. And so, I just realized, especially as I started my own business as an entrepreneur, you really need to find those, those grounding routines, as, as Brian mentioned. The Grounding routines and habits, because, you know, often the times it's only you and you need an opportunity to kind of take a deep breath and decompress and get in your head in a good way to, to plan out the day and and actually be present in it.
Brian Kelly:
I can so relate and so echo everything you just said. It's so easy as an entrepreneur. I love what I get to do. I love it. I enjoy it. It's not work. And because of that, that's a good thing. It can also be a bad thing because I don't know when to turn off the button. The switch. And I recently it was about two and a half weeks ago, I looked down and I said, oh my God, I just did a 17 hour day.
Bernadette Boas:
Oh, my.
Brian Kelly:
Yeah. And I averaged fourteen,
Bernadette Boas:
Oh, god. Right.
Brian Kelly:
Around fourteen. And I do fine with that. I do, though, need to step back and take one of those 14 hour days off and just shut down and do something that's completely different and get out. Even though I love what I get to do. There is stress, there's strain involved, and you do need to have those times. And when you're doing all by yourself, like Bernadette, like you just pointed out, so important is to have that self-discipline, to maybe put in a routine, make it a certain time of day, whatever works for you.
Bernadette Boas:
Right.
Brian Kelly:
Just, just be sure to take those breaks, hit that pause button. I'll tell you. I mean, it's, it's, it's threatened my marriage. And this is all on me. I'm the one who did all this. This was like twenty years ago where I get really stupid. Not that, that was the only time I was ever stupid. Not saying that there have been many of those moments, let me tell you.
(Both laugh).
Brian Kelly:
But yeah. So, I appreciate that you brought that up because it is, it is so vitally important. And this is what I love about this show. And meeting people like you is. This isn't just about how do you turn the crank, how do you market, how do you do your sales? What do you say to people when you first call them? This is the the those things, those intangibles that are also so vital to one's success. Would you agree with that?
Bernadette Boas:
Oh, absolutely. My whole platform is on the fact that I learned just in this last twelve years because I had so much work I needed to do on myself, that skill sets important. But trust me when I say you can have all the skills, all the talent, all the beautiful resumé of experiences, but if your head's not on straight, and if you aren't really good with yourself mentally and emotionally and spiritually, then all those skill sets are for not. And so, you know, I tell my clients, I tell my friends, I tell my family. Spend every day working on you, who you are and what it is that you want and what drives you even beyond worrying about what skills you need in order to do a job.
Brian Kelly:
Yeah, totally resonate. Is there anything special that you go to to help yourself work on yourself each day, or does it continually change? What is your approach?
Bernadette Boas:
Well, I mentioned prayer and meditation and I do readings every morning. I have a daily devotional book that I'll go to "Jesus calling" by Sarah Young. And it's, you know, it gives you a daily set of scripture and, and summary and reading, so that really helps me just kind of take care of myself spiritually and emotionally and even mentally, but then I just go to just enjoy being happy that I'm alive and being grateful and thankful and blessed. So, I know a lot of people do gratitude journals. I'm a big journaller. I've been journaling since I was eight. My, my father kind of passed it on to me. And so I have journaled regularly throughout my life, just purging everything that's within my head, in my heart and letting it go, so I don't hang on to things that I don't want to. But then I have a memory of the things that I do.
Brian Kelly:
Yes.
Bernadette Boas:
Yeah,
Brian Kelly:
Yeah. I've heard many times the power of journaling and I think you glad I wrote down that resource. So it's "Jesus calling" Sarah...What's her name?
Bernadette Boas:
Young.
Brian Kelly:
And my writing is getting horrible, you know.
Bernadette Boas:
(Bernadette laughs).
Brian Kelly:
I'm only like producing, starring, (Bernadette is laughing), doing all the scenes, switching. But, you know, I should be able to read my writing. Come on. But thank you for that. Thank you for all those resources. I'm always looking for ways to change. I love variety. I'm very anti routine when it comes to because of the corporate time I spent as well. Because you do what they want on their time, by the way. They want it when they want it, how they want it. And I just got man, let me the heck out of here. This is not,, this does not this is does not define me. And then because of that, now I'm anti routine, but now I am routine because I get to call the shots of when I schedule my time.
Bernadette Boas:
Absolutely.
Brian Kelly:
A totally different.
Bernadette Boas:
Absolutely a beautiful, beautiful thing. (laughs).
Brian Kelly:
I like to get up and then actually literally go out. I live in California, so we get a lot of sun and get out and go in the backyard, stand in the grass barefoot, do some jumping jacks, get the sun at the same time and just have like you do when you're doing a body scan, right? Just a moment to yourself, right away from phone, computer and everything else is cool.
Bernadette Boas:
Absulutely.
Brian Kelly:
And enjoy the quietness of the morning. And then the sun gives energy. That, that's me. You have yours. Like I said to everyone, pick what you like to do. There are many, many entrepreneurs that have examples of these. In fact, I imagine there are probably books written about it. Just start doing something that's good for you, that takes you away from the job at that moment and get into yourself. Like Bernadette is saying, you really get in tune with yourself. It may sound like Woohoo to some of you. And I used to be that way. It is definitely not woohoo. It is absolutely effective. I kid you not.
Bernadette Boas:
Well, it's vital. It's vital. I mean, it's something that we each must do. We have to self care and take care of ourselves because like they say on the plane, you know, put the mask on yourself first before helping other people because you can't show up full and complete and who you're truly meant to be if you're not taking care of yourself.
Brian Kelly:
That's such a great point, because what fuels all entrepreneurs I know you're the same way is serving others.
Bernadette Boas:
Yes.
Brian Kelly:
I mean, instantly. I can see it all over you. It's just there's no doubt ,and that's every entrepreneur I've ever had on a show is wired that way. Well, for us to be able to serve for you, to be able to serve, those people you want to serve at your highest level, if you're not helping yourself, you're not taking care of yourself, you won't be able to do that.
Bernadette Boas:
Exactly.
Brian Kelly:
I like to tell people like, OK, if not for yourself, then maybe for them, because we will often do more for others than we will do for ourselves. It's just true.
Bernadette Boas:
Right.
Brian Kelly:
And the more you can get out of your own self and look at the reasons why you do things, the the better off you'll be because you'll start doing better things for yourself because of others. It's a beautiful thing. I love it. It's flattering.
Bernadette Boas:
Brian, though we need to get selfish. We, I mean, it's not a bad term, it's not a bad thing to be selfish take to ensure that you are caring for yourself. So, it's nice that you want to help everyone else. At the same time, you really need to take care of yourself and be selfish in certain ways.
Brian Kelly:
I think there's a book right there, Bernadotte. That's a great. I mean, it's counterintuitive to people or it's counter what people believe in, but if they understand the frame around it.
Bernadette Boas:
Yes.
Brian Kelly:
Just by itself being selfish to go. Wait. I'm not supposed to be. Mom said I shouldn't be. Well, it's OK. Just like just like, oh, this is great. Because I said, what model success. What is, what is model me. It's a fancy word for copy.
Bernadette Boas:
Right.
Brian Kelly:
But we humans don't like to hear that because we equate that to cheating in elementary school. So, I never say copy. But here's the deal. It doesn't mean you're cheating. If you're modeling someone, they're giving you permission or you just read their books, you follow and you have a book. By the way, we need to get that out there and just follow what they do. That's modeling.
Bernadette Boas:
Right.
Brian Kelly:
And that's the key to success. Number one key is model someone who is successful. Not don't try to make it all up on your own. Do you agree with that one?
Bernadette Boas:
I, absolutely. Forgery's flattering.
Brian Kelly:
Yes.
Bernadette Boas:
Forgery is flattering, you know. I mean, no one should be offended by someone wanting to emulate or, or replicate or, or make tweaks to something. They should be flattered by it.
Brian Kelly:
And I want to be clear for everyone watching emulate is there's a difference between flat out, absolutely copying someone's course and figuring out how to download the whole thing and make yours. That's not what we're talking about.
Bernadette Boas:
No, no, no, no, no, no, no. You're right.
Brian Kelly:
You're modeling someone like Bernadette. You're doing, you're establishing a routine. That's an example. You're, you're establishing those paw's moments. To go through. You're also doing the daily grinding. What do you do during the day. We may not get into that detail in this show, but that's what I mean by modeling. We might. I know Bernadette's that way as well. I mean, just be mindful and respectful and ask that person for help. That's what I did. I got a mentor.
Bernadette Boas:
Oh, yeah.
Brian Kelly:
And I put my hands around his ankles and I wouldn't let go. I think he has fingernail marks on his ankles. And he's a young man. He's by age, could literally be my son. Age doesn't matter to me. Race doesn't, gender. None of it. I never had any of those,. Those things. And I'm all about results.
Bernadette Boas:
Yeah, that results as it.. Results as king and queen. And where we should be focused on as entrepreneurs is getting results for our clients.
Brian Kelly:
Right. As long as it's integrity based and full of character, which I know is by default with you. But I want to make sure I verbalize that as well. Talked about skill sets. You brought up a couple. That was awesome. Now you have been doing this for some time. Where you are right now, today? If you were to think, if you could imagine, what would you say for our audience are the top three skills needed for entrepreneur to be successful in today's environment? If you could name three.
Bernadette Boas:
I would say. I'm huge on goal setting and planning. So, if, if you're not real skilled at planning out, goal setting, kind of defining your action plan, that's a skill that you certainly want to develop and certainly want to create even as a discipline or as a habit. Because as an entrepreneur, especially if you start off by yourself and then you're growing your team, you definitely need to have those goals, have those action plans. I would then say time management is a skill that many individuals don't really consciously, intentionally consider and think about and train themselves on. But I think it's something that is absolutely, absolutely necessary. And then I would probably say one skill that an entrepreneur would greatly benefit from is they really knew how to tell a story. So, a storytelling. Because people want to engage with you, because they, like, know and trust you. And when you first interact with them and/or they interact with you, even if you have a product, let alone a service, end-to-end a product, you need to build that trust, that knowing and that liking and being able to tell a story and use your own experiences or that of other people that you've met or that of other people that you've read and followed and been mentored by or of your clients and customers. That is the most powerful way to create a connection, especially on an emotional level, which is when they start to, to buy and engage with you. I think storytelling has become more critical over the last three to five years. Yet, at the same time, those that have been telling stories their whole lives, I think you'll, you'll definitely see that as a top skill that they have and that they're very successful as a result of it.
Brian Kelly:
Oh, my goodness. And you're the first one that's ever of all the people I've interviewed, that use storytelling as one of the top three skills. And it's powerful, it is so powerful, and it's one of the one of the masters that this is a gentleman by the name of Less Brown.
Bernadette Boas:
Sure, Less. A friend of mine who YOU'VE GOT TO BE HUNGRY and without the power of stories. Oh, no. I heard that back in 2010. I still remember it.
Brian Kelly:
Yeah. I was so blessed to have him on my show about a month over a month ago now.
Bernadette Boas:
Oh, nice.
Brian Kelly:
Yeah. And I jus.t he's on live almost every day on Facebook, and I watched him earlier today, earlier today. And it was probably 70 or 80 percent of the time he was talking. It was stories, and it had my attention the whole time. And I was thinking the whole time, this is the master storyteller, because they were always pertinent to the topic at hand. So, there is an art. And when you said that's one of the top three skill sets, that's part of it is OK, it's great. Just don't just tell a story for telling story sake, but have it with a purpose or an intention that there's you know, there's actually a reason for that story. And that's something I got to learn with my mentor on stage. He was very pro metaphore. Let's tell stories, come up with more stories, come up with your own, make some up. It could be about somebody else. It doesn't matter as long as you utilize it, like Bernadette just said, for rapport building, you know, for trust. And in all cases, not just speaking from stage, know when you're selling, when you're in the process of selling. We did a webinar "Tell stories.
Bernadette Boas:
Well, and I, I bet you one of the top three skills that you typically hear is sales. And what I've learned over the last two or three years is it's no longer sales, it's no longer selling, it's storytelling. You know, it's enrolling, it's presenting, it's making a connection as opposed to what how a lot of entrepreneurs get in their head about, oh, I don't want to be a used car salesman. Well, you're not. It's more the storytelling and the presenting and making a connection and stories of the best way to do it.
Brian Kelly:
Yeah. And now, more than ever, it's important to make and establish those personal relationships. And if you haven't started, just start. It's going to take time. It's here's the thing. I always tell folks, you know, you're going to go for the short, quick kill, which is just go straight for it, get the sale. You might make a few if you're really good at it, you might make a lot of money. It's to me, it's not a long term solution. And if you establish relationships and you're able to put off those quick kill income moments, you're going to see much greater growth over time than you ever will by doing going the quick kill method. What are your thoughts on that?
Bernadette Boas:
I absolutely agree. I mean, that, like no one trust is not a flip it thing.
Brian Kelly:
Right.
Bernadette Boas:
I remember people. I want to engage with people. I will go back to people that I have met and fire or engage them in something from years ago simply because we built a relationship. And it was based on liking each other, knowing each other and trusting each other. And it's what causes stickiness in relationships and an opportunity to, to engage them as your customer. So it's no, it's vital. Absolutely vital, because we're not transactional. You know, as entrepreneurs, we can't be transactional. We can't be worried about the deal or the or the sale or the proposal or the clothes. We have to ,we want to be thinking forward. We want to be thinking, you know, longer term that one sale could become years of sales. It could become years of opportunities, partnerships, you know, strategic affiliates, as opposed to just being transactional right here and right now.
Brian Kelly:
I totally, totally agree. And a relationship you established years ago can result in a sale years later.
Bernadette Boas:
Yeah, absolutely. Absolutely.
Brian Kelly:
And this is what I like to, like to going to an event like a seminar or a networking event when we used to be able to do that, where you would go, and there would be maybe a large crowd, maybe a small crowd, but you would have what are called breaks, 90 minute session inside. People would teach and give you value. Then you take a break and then you would network outside in the hall. And one of the things I've been, I've been on the receiving end of is what I call a Business card ninja. And that's where they're basically just throwing cards in your face as fast and furiously as they can to as many as they can without establishing any connection. I literally had a person go, "Hey, here's my card, is my card, is my card". And who are you? And why would I want to talk to you? And I just grabbed it to get them off my back. I looked at it like, I don't even know who you are. I'm not. I just I threw it away.
Bernadette Boas:
Right. well, there's a cautionary tale there. And that is business cards have now become linked in in invitation's where I am just over the fact that I go into my mailbox on LinkedIn hoping to have my the real connections, messaging me and engaging with me. And I have to go through 30 or 40 a day of people I don't even know. We're not even connected yet. And they have a page, a sales page of an email to me like, "Hey, can do you need my services?". I'm like, I don't even like, look at your profile picture, yet. And it's just so, it's just so inappropriate and it's not going to get them what what it is.
Brian Kelly:
Right. It's blatant. It's the quick kill approach. That I was talking about. So, like a networking event. So I would just tell people be of a serving attitude.
Bernadette Boas:
Yes.
Brian Kelly:
And and instead of barfing all over the person you're talking to about what you do, started off with. "Hey, Bernadette, how are you doing? I'm so glad to meet you here. Tell me, what is it that you do? And maybe I can help out". Make it about them. And oh, the first thing I want to do is open up. They love you. Instant rapport and be authentic about it, though. Don't go up and just do it to be plastic and then listen to them. And you may never get to say a single word about yourself. That's OK.
Bernadette Boas:
Perfect. That's how it was meant to be.
Brian Kelly:
Yep. And here's the greatest tip I was ever given about business cards. I don't care. I don't own any anymore. But back in the day, if here's the greatest rule of thumb you can go by as far as handing them out yourself is if they didn't ask you for your card, then do not give it to them.
Bernadette Boas:
Absolutely.
Brian Kelly:
Just I mean. Either the value you gave that you're presenting, it's not enough or it's not a match for them or they're just not ready for what you have. And maybe it's someone else. Maybe they need someone else's services. And then that's the other thing, help them out by connecting them with someone else, you know, who has that skill set that they need instead of trying to make it all about you and,. And I man. Oh, I got to tell you, the more I did that and I kind of did it more naturally because I. I never liked going right for the jugular. It just was. It didn't feel right.
Bernadette Boas:
Me neither.
Brian Kelly:
Not to say I'm any better than anyone else. It's just that's that's just how I was wired. And I'll tell you that the relationships are just incredible over the years. And I wouldn't trade those for any amount of money.
Bernadette Boas:
Right. Well, one one of my favorite passages or it's actually just a short little line is "Serving others, serves you". Well. It's serving others, serves me. And I didn't get it at first because this was like ten years ago when I was still in my kind of like my bitchy mode. And I was trying to work on my shedding and work on letting go of all of the angst that I had within me. And I'm reading this. I'm like, how selfish is that? I'm trying to change. And I'm reading this thing that says serving others serves me. And I'm like, that's so selfish. And then as I kind of continued my shedding process and I really did turn my attention in my serving to other people, then I recognized. Oh, wait a minute. What it means is, yes, serve everyone else, and you'll be taken care of it. Not directly, but in time you'll be taking care of. So, serving others does serve you. And that's something I always lean on when I kind of even start feeling as if, you know, I might be straying. And I just kind of think about that and I say serve others. That's all I'm here to do is to serve others.
Brian Kelly:
Yeah, it's amazing. I'm thinking now I've got there's two people in my head. One was about nine years ago when I met him for the first time. He had helped form multimillion dollar businesses. Multiple times over. I never thought of him that way. He's got a great personality, friendly, and then yesterday he reached out and wants to work together after a year. I didn't look for it. I wasn't seeking it. It just landed in my lap now. And he's been on my show because we're friends. I like him. He's a good friend. And then another one was someone I met about seven years ago. We actually spoke on the same stage, which was my mentor stage. He was a guest speaker. I got to know him for, gosh, fifteen minutes in the back of the room before he went up. And then we ran into each other again last year at a summer event, another seminar, and struck it up. And now I'm working with him, and it's just unbelievable. It's come around. And that was intentional by myself. It just, it happened like relationships were established, and that's the whole point of my babbling.
Bernadette Boas:
Right. It was a good battle.
Brian Kelly:
Good battle. I love it. So, you've been through corporate twenty five years, that's a good, good run and you now have tasted the fruits of entrepreneurism and you figured it out.
Bernadette Boas:
Right.
Brian Kelly:
And so a lot of people will go to great lengths to succeed to make it. And that could be a good thing or it could be a bad thing, depending on how one defines what they're willing to do. For you how far are you willing to go to succeed? What is it that you will do, no matter what, to get the success you want and deserve?
Bernadette Boas:
Wow. Wow. That's a, that's a loaded question. This is a book in itself. Well, what I have done is early on, because I've been on my own for 12 years. And actually what's funny is the day I published my book and I was holding this big, big party and big book signing with the day I went in the Red Room. And it was like five years out of corporate and kind of in that I was I, I said to my broker, I said, "I want..." All this was back in two thousand eight two. "I want all my money and I'm going to do whatever I need to do and spend whatever I need to spend to go out on my own and build a business and blah, blah, blah, blah, blah." And I did it very well for those five years, but at the same time I did invest, invest, invest. Well, then I said to myself, well, I want to still continue investing as I'm growing. So, I actually have a beautiful, beautiful home in Atlanta as a result of my corporate career and I have a guest house. So, I said to myself, wow, the entertainment business was just coming into into Atlanta back in two thousand fourteen, fifteen. And I said, "Wow, if I moved into my guest house and downsize greatly, I could rent my main house furnished and use that income to fund my business growth". And so I did that. Well then through that, I then said to myself, "OK, so I want to continue investing and growing, so what else can I be doing?". And so I'm always thinking about what can I be doing? Not necessarily that we we need to be sacrificing every day or something. But at the same time, if you want something bad enough, and you know you're right, and you know what your heart is telling you you need to be doing, and yet you feel like you don't have those resources to do it, then you, you'll go, you'll go to extremes. So, the next thing I went through all those possessions that I took from my main house, put in storage, and it included my, my road bike, which I loved cycling and included a lot of great things. But they were only things, they were material things that serve no value to what my life was, and that was serving my clients. So, I went and pretty much sold off like ninety five percent of everything that I had other than what I needed in my furnished, you know, rental. But I just said to myself, you know, I don't need a brand new Lexus anymore and I don't need to be spending at the mall every week like I used to. I don't need to be flying around the world like I used to. So, there's been quite a bit of sacrifices that I've been willing to make, and I'll continue to make them in order to realize what it is that I'm trying to accomplish.
Brian Kelly:
That's amazing. I've read so many of today's wealthiest people have that almost exact same mindset where you said you rented out your guest house. And that's what those super wealthy do. They'll buy like a yacht, but they're not on a yacht except for one month out of the year. The remaining 11, they're doing what it's being rented and leased out.
Bernadette Boas:
Yeah.
Brian Kelly:
And so their, their toys become assets. And you did the exact same thing. And, and then you basically went down to minimalist attitude, which in your mind probably wasn't, I mean, a minimalist. I'm just doing what it takes to get it done.
Bernadette Boas:
And it was a minimalist, very minimal, minimal thing.
Brian Kelly:
Yeah. And the thing is, you did it right and you came out the other side, and, and everything's fine. And the beautiful thing is now you you don't ever have to, if you don't want to, you don't ever have to go back to that corporate life.
Bernadette Boas:
But like, yeah, no. That's, that is absolutely not happening. As often as I'm asked about it and offered. No, no, no. That's not happening is it.
It made me think it was so funny. You were talking about corporate life versus entrepreneur life and the Lexus and not needing it. Isn't it interesting how the people that have the corporate jobs have the bigger need for the material things? In their minds? It's kind of what defines them. It helps define them.
Bernadette Boas:
And it defines me. I mean, it was everything to me, everything, my house, my car, my travel, my passport, my clothes. I mean, I allowed it to define me, and it took losing everything to kind of say, "OK, I don't need everything. That's not what makes me happy". So, yeah, yeah.
Brian Kelly:
We worked so hard to try to impress others and, you know, and it just brings a lot of us down, as a result. It's unfortunate, but it's cool that you've gone through it. You've been through it. You understand it. Now, I'll imagine that you're way happier now than you ever were.
Bernadette Boas:
Oh, yes. Oh, absolutely. Absolutely, absolutely. What I've learned is the only thing that I now care about is just being happy, being joyful, being at peace, loving myself, not worried about anybody else, not caring what anybody else thinks. Because as an entrepreneur, you're going to do things that, that people are just going to say, "Yeah, you can't do that or you're not you're not capable of doing that". Or, you know, when I started writing my book, let alone turning that book into a movie script, trust me, the haters and the judges came out of the woodwork saying, "Who the hell are you to think that you're going to have some big feature film about your story?". And I'm like, "Thank you very much". You know, and I just went on and wrote my script and wrote. And as entrepreneurs, we just have to be willing to close out what everybody else is doing and just follow our heart and our why why we're doing what we're doing.
Brian Kelly:
It's so important to think big. There's a book called "The Magic of Thinking Big". It's all about.
Bernadette Boas:
Yeah,
Brian Kelly:
You know, thinking the ridiculous big, which is only ridiculous to other people who are not thinking.
Bernadette Boas:
And.
Brian Kelly:
And they're just looking at they're just looking with jealousy and envy, it's all about ego. I think the difference between them and you and probably myself is ego and the degree of an ego. We all have one. But entrepreneurs, who are successful, have learned to put that thing to the side and, and, and then become successful as a result, because ego is a cancer to a successful business. It's obvious you've mastered that. It's obvious. Yeah. Yeah. And yeah, I love this. I think big people. Do you have a copy of your book handy near your desk?
Bernadette Boas:
I do. It's right behind me.
Brian Kelly:
Well, could you hold that up and let's talk about that a little bit.
Bernadette Boas:
Here you are. So, it's "Shedding the corporate bitch. Shifting, shifting your bitches to riches and life and business".
Brian Kelly:
I love that title and the subtitle.
Bernadette Boas:
Well in it. And and to clarify, the bitches in my world as a result of that is the fears, insecurities, negativity and intimidation that people feel about themselves. And that's why they lash out on the world.
Brian Kelly:
Oh, no.
Bernadette Boas:
I recognize in my own growth and in my own shedding process that the reason why I was such a corporate tyrant and so nasty for so many years is simply because I was just extremely insecure, easily intimidated, just didn't feel that I fit in anywhere, didn't think I was worthy of what I had. You would never know that from my exterior because I was extremely successful in business. So, you would never know that if I walked into a room by my posture or my, the my stance, you would never know. I was kind of just like a little ball inside. But, but I was. And the way that I was able to mask that, which a lot of bullies and a lot of toxic leaders do, is I was I mastered through being nasty, wreaking havoc and thinking that being a bully was, the was the way to go. And so, it's taken it's not that it's taken a lot, but over the last 12 years, I just realized that, oh, my God, I was such a nasty person or a bitch because I just was reached with these fears and insecurities and doubts and negativity about myself. So, the bitches in my world are those things as opposed to a person.
Brian Kelly:
Gotcha. I love it. I love it. And yeah. So for people watching, if you think that you might have some of those characteristics going on right now. The first, the first step I always say is awareness, being aware that that's going on. And then the second step is now do something to change that. Right.
Bernadette Boas:
Well, I'll add to that that through my shedding process as well, I came up with a five step shift to "Rich's formula", I call it. Because I realized that almost like a going through death or divorce, there are stages. And so, I realized that I first had to discover who I was and who I wanted to be. And then I needed to confront it good, bad and indifferent. And that was a pretty picture, let me tell you. And then once I was able to confront it, I made a decision that I wanted to share the things that I no longer wanted in my life, and that included people, places, things, everything, as well as keep the riches. I always say honor your riches because we all have them within ourselves. So, in order for you to create and accelerate the riches in life you deserve. So that's where shit from Bitch to Rich comes from.
Brian Kelly:
It's a phenomenal setting. Even people. That, that one hits home for me because there were a couple. And it's not easy. It never is.
Bernadette Boas:
No.
Brian Kelly:
You start out as these incredible friends and then something either happens like. It wasn't it was always gradual.
Bernadette Boas:
Yeah.
Brian Kelly:
And it hasn't been that many. But I don't like thinking about it because it's a sad place that you have to do that. You have to walk away. You have to turn away and say, "Look, this isn't working out. You're not helping my cause. And I need to get I got a lot of people to impact. I can't be pulled down".
Bernadette Boas:
Exactly.
Brian Kelly:
We've got we've got a part.
Bernadette Boas:
And I deserve better is what you need to tell yourself. I deserve better.
Brian Kelly:
Yeah, that's right. And those people that you're about to serve deserve that. Right. So, they always say one of the things that's very powerful is to have the capacity to fire your friends.
Bernadette Boas:
Oh, yeah. Of course.
Brian Kelly:
Only those friends that are pulling you down, I don't mean all of them. Of course. Let's talk about your business. You're going right now "The Ball of Fire Consulting". What is a perfect client for you? What are the type of people you're looking for to help and serve? And then what do you do? What are your services for them?
Bernadette Boas:
Great question. I serve, though. I look for individuals, specifically corporate and entrepreneurial women professionals, and but they have to have certain characteristics. And I sum it up, as I want them to be passionate. I want them to be purposeful, and I want them to be productive. But in all areas of their life, not just at work, yet they might be struggling to really understand what it is that they want, why it is that they want it, and then how to go about doing it. So, I'll say that I want those individuals who are, who are ready to declare, own and achieve their goals and aspirations. And yet they they just might not quite understand what they need to do for second and third plus. They want someone who can kind of hold them accountable while at the same time supporting, motivating and cheering them on and and help them kind of carve the path that they need to take for themselves in the short term and long term. And yet, at the same time, that that also could kind of make up a team of people within a workplace that might just need a more, more strategic way of collaborating, engaging and working together as a team that might feel disconnected. So, the services provider is predominantly through coaching. It could be one on one or group coaching. I often get clients coming to me directly, but I also get them through an H.R. leader that might feel that one of their employees deserves or needs a coach, hiring managers, CEOs of their own business and or the CEO of a company. So, it's really an individual who's just looking to help level themselves with it and personally, as well as professionally.
Brian Kelly:
Fantastic. Thank you for that. I can imagine that your life, your experience, your time as a corporate person greatly helps in all of those areas for you to be able to master and help them. And that's, that's fantastic. I love it.
Yeah. Thank you.
Brian Kelly:
Great. My goodness. Seven minutes before this show is over, which happens way too often. Let's see. So, I know that you have a a gift for people that you would like to extend. Let's go into that, because it's a perfect segue from what you do to what you can do to help people right now. So, if you wouldn't mind, let's shift over to that and tell people how they can or what the gift is. And then, number two, how do they take advantage of it? How do they make it happen?
Bernadette Boas:
Sure. Well, I always find that people need a little bit of prodding in order to kind of reach out and say, "Hey, I could use some help". I could do some mentoring or coaching or advice or a sounding board. And I always want to provide that opportunity because I don't want you or anyone else sitting there struggling or sitting there unsure or maybe your stock lost or apprehensive about something. So, I offer, I am offering a 30, 30 minute pure coaching, coaching session that you can bring a question, a scenario, a challenge or even an opportunity that you just need some hard and fast tips, tools, strategies, resources. It's all about you. There's nothing, no obligation to it. It's for you to experience what coaching is. But at the same time, I want you walking away. As we talked about early on, we're all about results as entrepreneurs. And I want to give you something that you're going to be able to walk away and apply right there and now in your whether it's your business or your life. So, it's a 30 minute coaching session. And, you know, you can schedule it right on to my calendar. You can mention, because I actually. The link is MindBodyBusiness30. So it's tiny.CC/mindbodybusiness30. That, that'll tell me that you came through this, this show, which is awesome. And don't hesitate doing it. Take advantage of it. You'll you'll see my schedule right, right there. And even if there's times and days that aren't working for you, don't hesitate to reach out, to reach out to me directly and just say, "Hey, you know, I really do need something". Because I do have nine one one sessions for my clients. And that basically means they can literally text nine one one. And I know that there is something immediate that needs to get addressed for them. And so, I make myself available to that because I know what that feels like when you need something, but you can't get a hold of the resource to help you.
Brian Kelly:
And thank you, number one, for making this offer, 30 minutes of her time is very, very valuable. I know. Thirty minutes of anyone's time is not to belittle anyone else's. She's giving of this freely for you to help you, and no obligation. She wants you. I mean, this is genius. I hope you are taking notes. This is the right way to go about bringing more people into your life, whether or not you become another client of hers. That is. She's serving. She's doing exactly, she's, she's practicing what we've been preaching this entire show. And I love that about you, Bernadette. You're a product of the product. You walk the walk, you don't just talk the talk and so forth. Everyone watching. Again, it's tiny.cc/mindbodybbusiness, and then the number thirty, three zero. So it's tiny.cc/mindbodybbusiness30. And that will take you directly to what you see on the screen if you're watching, which is her calendar appointment system. And you'll see Ball of Fire and her wonderful, glowing, smiling face in that round circle and pick the day in time that works for you and be respectful. And if you do schedule that, put everything else aside, put it on your calendar and be sure to show up, because she will be there. She'll be there for you. So just I like to always say be respectful, not that you wouldn't be, but just really make it a priority if you go that route. And the other thing that's even equally as important, if I may say Bernadette, is say yes to this offer. Be OK with accepting help is one thing. If I could reach out and tell people one thing I didn't do enough of was accept offers of help because of that one big capital E starting word called ego that would get in the way. Yeah. And so thank you so much for that. That is amazing. And again, people take advantage of this and say, yes. Don't take advantage of Bernadette because she'll call me and I'm going to come. Definitely do it with respect. Now, Bernadette, we're like a couple of minutes out, like I'm not in a actual studio where they're going to kick me out, so we can go over a little bit if we need to. But what I like to do is I love to end every show with one, very impactful question with each of my guests, and the thing is, is it can be a little bit personal. Tt is also proven to be very powerful, very powerful. And I love to ask this question because of the responses I've been getting. And right before we do that, I promised a giveaway of our own. And that is OK. Look, everyone that's been watching, remember I told you to keep your gaze on the screen and take notes. You now have our permission to pick up that phone because in order to enter, you'll need that phone. Here are the instructions. You simply go to your messaging app on your phone and where you would type in the name of the person you're going to send that text message to. Instead type in this phone number. It's three one four six six five one seven six seven. And then when you want to type in a message like where you would put your emojis all that good stuff, instead put in the two words, peak vacation, and that's peak P-E-A-K and then a hyphen. Don't forget the dash vacation or more time peak dash vacation altogether, no spaces and just tap on that little sand icon and you will start the process of being entered. What do I say? Start there are a couple more things for you to do of supplier email address so we can properly message you.
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Bernadette Boas
Bernadette Boas is known as a ‘ball of fire' transformation coach, consultant, speaker, and author, who leverages her twenty-five-year corporate savviness with her entrepreneurial spirit to equip professionals with the mindset, skills, and talents they need to create riches in their career, business, and life.
Bernadette is the author of her raw and powerful memoir, Shedding the Corporate Bitch; Shifting from Bitch to Rich in Life and Business, which is her apology for the havoc she wreaked throughout her corporate career.
Today, Bernadette is the founder and CEO of two aspiring Atlanta, Georgia based companies, Ball of Fire Consulting, a business management coaching and consulting practice, and Ball of Fire Media, a media, communications, and publishing firm. As a resident of Atlanta, Georgia, she is an avid pickleball player and dog park visitor where you will often see her with her four-legged best friend Coco.
Connect with Bernadette Boas:
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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