Special Guest Expert - Brian Kelly
Special Guest Expert - Brian Kelly: Video automatically transcribed by Sonix
Special Guest Expert - Brian Kelly: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated. And driven. How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is Brian Kelly. Thi Is The Mind Body Business Show. Hello, everyone, and welcome. Welcome, welcome to another edition of the Mind Body Business Show. How are you doing this evening? My name is Brian Kelly, the host of this very show. We have a great, great informative and high value based show lined up for you tonight. We are going to be talking about the differences between automation and personal connection and how they impact your business and also which one is actually better for your business. There's a lot of debate that has surrounded this for years, especially with the advent of additional automation coming into the fray. And we're going to dig in, have a good time, and let's just dive in. What do you think? Let's go. Right, right in. Here we go. Yes, sir. And so what we're going to do is basically cover, like I said. The topic of automation versus personal connections, and which is better for your business now as a software engineer for well over 25 years and long since turned Entrepreneur, I was always a huge fan of automation, and trust me, the last thing I wanted to do was pick up the phone and actually talk to someone. I would rather send them automated messages, you know, by way of, say, autoresponders and ways like that and let those tools do the work for me. And oh yes, before I forget, when you stay until the end of this episode, I am definitely going to provide you a gift. And this gift can end up saving you countless hours and thousands and thousands of dollars of trying to figure out all of this on your own and doing it by trial and error, such as what I have done. Look, I've invested the time. I've invested the money so you don't have to.
Brian Kelly:
So be sure to stay on until the end so you can grab this incredibly valuable gift. All right, let's jump in. So I was convinced that I could make it all work. You know, the automation and I spent many, many hours and an ungodly amount of money over the span of two decades in creating, tweaking, assembling and testing, automated software, tools and services. And the result is, I found that on a very rare occasion that it did work and I emphasize very rare. And sure, there are some industries where this human less approach can and does work online. Retail is a great example. Think of Amazon and Spotify, where physical goods are the focus of the transactions. And another thing to point out is that over the years, certain kinds of marketing that used to work say, ten years ago, 15 years ago aren't necessarily working nearly as well today. And what is working today may not work all that fantastically well in the future. And so it's always a ebb and flow. It's always a test and trial and error literally in the marketing realm. But you want to be up to speed and current with what the most current marketing trends, successful marketing trends are so that you can have success in your business. There is one form of marketing though, that has withstood the test of time that worked, you know, ten, 15 years ago that works today. That will work in the future, and we'll get into that here in just a moment. So you don't want to miss that. Very important and very valuable information. But listen, when the rubber meets the road, this is what I found. I found that the most important and most successful strategy in building a business is in doing so by creating, I'm going to say it, actual relationships and look, I was in absolute denial for a very long time, primarily because I just didn't want to have to talk to anyone. And, you know, if you're anything like me, I thought it was too cumbersome and way too time consuming to attempt to build a business just one person at a time instead of, say, blasting out thousands of emails at a time to a lot of recipients.
Brian Kelly:
So I was looking for an efficient way and I was hoping automation would be the the key. And then about, oh, 11 years ago or so, I ran into a gentleman who would ultimately become my mentor. And from him I learned the absolute importance of building personal relationships to help grow a business. And I learned that, yes, it does indeed take time. It does also it does take a lot of work and it does take showing up to seminars and workshops and networking events and and really investing in yourself. And I'm one of the quick fix, though. You know, I wanted the instant gratification. I wanted to build the list and email them and just watch my business explode. And that was what I had hoped. But with my mentor, I learned firsthand the sheer power of relationship building and the importance of maintaining and also nurturing those relationships, especially once they were established. So you never want to give that up or forget about continuing to nurture them. And so I found I began getting clients in my own business and I could see growth was soon to come. And as a solopreneur, I was now faced with yet another problem. And okay, now I've got these clients coming in, but I can only handle so many. At that time. My business, it wasn't scalable and I had no systems by which to grow my business. So there was just simply too much to handle on my own. There was just no way I could do it all myself. There were things like, as an example, building and growing my social media presence on all of the major platforms. You know, we have many, many to choose from now, and I personally hit as many as I possibly can, in addition to scheduling, say, new guest experts for my weekly live show. This very show, the Mind Body business show, took a lot of time in setting everything up for that show. There's a lot of work that goes on in the background, getting ready, preparing for the show, you know, handling all of the post show activities when it's over, you know, such as following up with the past guests who have appeared on this show, who I've interviewed, updating the show website to remove the one that just finished and continue to add new ones as we get more people coming on to say they want to be interviewed and then editing out the audio from the video, like extracting it, separating it, and then uploading that to over 35 podcast platforms to repurpose the show into audio format.
Brian Kelly:
And the list just goes on and on and on. And then on the client building side of things, there were tasks such as adding leads that came in from Facebook ads into my CRM, and that stands for Customer Relationship Management, which many of you are familiar with, which included following up with these potential clients through texts and emails and scheduling strategy session calls. And it just goes on and on and on. So I think you're getting the picture by now. Yes, Yes. And I was in serious, serious need of systems. And what I found was after reading a book by the gentleman you see on the screen, Michael Gerber, one of the things he said in that book was if you don't have systems in your business, then you have no business. And I was like, Ouch. That hit me right between the eyes with truth. Because at that moment I had no systems in my business. And so leaning on my background of software engineering, I started building and piecing together automation sequences and funnels. You've heard that term many times, I'm sure, using a variety of disparate services, and I also needed help from actual humans as well. So it wasn't just setting up these automated sequences. So if we were to talk just about this very show, the Mind body business show, I needed help in managing my social media accounts, in correcting the transcriptions from each of the resulting shows, and I needed at least one sales rep and I needed a lot more. Those are just some examples. And so when it comes to automation, there are choices. There are a lot of choices. As you can see on the screen, there are full blown CRMs, there are website builders, funnel builders, email and text, follow up systems, online schedulers, affiliate systems, shopping carts, and the list goes on and on and on. And over the years I have used many of these aforementioned services, I got to tell you. And now I've seen several that are all in one services with these services that combine all of everything I just said plus additional ones. These are companies who started out specializing, say, in one area, and then they branch out and added other services into a quote unquote, one stop shop model.
Brian Kelly:
And I saw and I used one in particular that started out as a website builder. Then it branched out into including an autoresponder system and then it decided to also add a shopping cart system. Yet another completely different service. All in one started out as a webinar platform. Then they added a website builder, followed by an autoresponder, then a video hosting service, a helpdesk membership site, and back end analytics of all of the above. And it's like, woo hoo! But wait, there's more. And they've added an entire affiliate management service along with a full blown e-commerce system. I mean, this is ridiculous and insane. Now, I'm not going to name any names here, but I've actually tried both of these services that I've mentioned here. They each did a great job of marketing and they were each able to snare me into their diabolical trap because I saw that shiny object. And this was not the first nor second time I had fallen for that all in one shiny object. Now, listen, any one of these services by itself, any one of those functionalities I just talked about like autoresponder website builder, funnel builder, affiliate system, any of those, any one of those by itself is difficult enough to pull off as a service provider. The company that provides it, let alone two, three and even more. And if there's one thing I know from my past as a software engineer, automation in any form, it takes a lot of time and resources to create. And then once it's created, it takes a whole other round of time and resources to really dial it in and to make it into a very high quality product or service because it's never right. The very first time you finished developing it, then, given the fact that these services are all technology driven, there's constant R&D that stands for research and development that needs to go on because technology is always evolving, it's always advancing. And to top it all off, you need a highly skilled team in place to support all of these services. Now, each of these requires its own specialized skill set. In other words, you need an absolute army of software developers, beta testers, support reps and more.
Brian Kelly:
And it's simply too much for even a decent sized company to pull off successfully, let alone a smaller startup company. And many have tried. Several have tried to do it all inclusive, shiny object syndrome. Now, look, we don't have much time, and I do want to get to your free gift, I promise, in the beginning. So I need to step up the pace here a little bit. And I will. So when it came to sifting and sorting the multitude of choices of services available, I began by putting each service through my own filter or criteria, if you will. And so what I did was I came up with a simple list of criteria that each service must meet in order for me to even give it a try to begin with. So each of them must meet a certain set of criteria, like, well, the first and foremost is super obvious, but it must work and it must work very well. So let's take an autoresponder, for example. There are many of these on the market right now. There's MailChimp, a Weber get response, constant contact, active campaign and the list goes on and on and on and autoresponder sends or drips is another word, a series of email messages over time to email addresses. You know the people that it's going to that had been collected through say an opt in form on a website. And the thing is, the emails that are being sent, they actually must arrive at their respective destination without a high percentage being blocked or even landing in the recipients spam folder, which is becoming more and more common these days. It takes a lot of time and knowhow for an autoresponder service or company to get on and stay on respective email service providers whitelist. I'm talking about like Gmail, Yahoo and similar. And so it doesn't take much at all to fall off that white list. And when this happens, then they need a team of highly skilled technicians to jump in and take the necessary steps, and it's advanced to get whitelisted once again. This is just one example of what is required to keep just one service banging on all cylinders. There are many more facets to an autoresponder service, many more.
Brian Kelly:
That's just one small example. And so let's keep moving. So another criteria is it must also be user friendly. So trust me, if you provide a service that's confusing to the end user, that would be you. Then the end user, you won't stick around very long. It just makes sense, right? Because one comes to mind who's very nicknamed contains the word confusion in the spoofed company name of their original name, confusing tools and resources they take time to navigate. And to complete the tasks at hand. And as the saying goes, time is money. And another criteria is that it must have flexible pricing or very affordable pricing depending on the the amount of functionality it provides. So most services I've come across, they already have this as part of their core offering, but there are still a few out there that have you start off with an exorbitant price schedule that are built for larger, more established companies. So it needs to have pricing options that are tailored towards small business owners in addition as part of their offering. And that's another one of the criteria. Yet another is now this one. This is this is really close to being number one in my book, but of course, it must work. These are not actually in any particular order of importance, but stellar support is way up there on my list is that when you need support, there is somebody that's going to respond to you, number one, in a timely manner. And then number two, they're going to solve the issue. How many? I can't tell you how many support services I've gone through for companies like this where I don't hear back for a day or two. And by then I'm like, I figured it out on my own because I've Googled and spent hours and hours and hours trying to figure it out because I needed to get it done or they responded in a timely manner. But then you go back and forth and they just keep basically telling you or parroting back to you what you just told them. The problem was, and they have no clue on how to fix it. And I've been through all of that frustration and I'm sure many, if not all of you watching and listening to this have gone through as well.
Brian Kelly:
So stellar support. The support has to be trained, the staff has to be knowledgeable, and they have to be very responsive, which means that the company has to have enough of them to cover all the time slots during the day. All right. Let's keep moving. And next one is there must be a way to integrate with other services. So any service I look at, I have there's one go to integration tool that I use that is basically the foundation of nearly all of my automations. It's basically the glue that ties everything together. And to find out what it's all about, all you need to do is stay to the end of this presentation, this, this episode, because it's included in my free gift that I'm going to be announcing. There's nothing for sale. This is a this is a podcast. This is not a webinar or anything like that. I just want to give you some great value for a change. And so it's a free, a free gift that's going to save you a ton of time. And trust me, this integration tool I'm talking about is where the true automation magic comes in. It's just an absolute godsend to have. All right. And so with automation, what you want is a way to create comprehensive automation sequences that will take on tasks that are repeatable. And so why is that important? Because this will free up your Vas and your employees from doing those repetitive and mundane tasks day in and day out. And and then you can instead task them with other tasks that truly exercise and grow their skill sets. So these are things that make your team members happy when you are taking away those very laborious, very repetitive, very, you know, doesn't, you know, if you can follow instructions, you can make this work kind of task after a while, not very long your your team members will get bored. They will get tired of doing the same thing over and over and over, trading time for dollars without really growing. Now, when you automate those kind of tasks, you're not taking their jobs, you're elevating them into a better position to give them more challenging tasks that they want.
Brian Kelly:
Every single person I've ever met wants a challenge. They want to grow. They want to feel that they're part of advancing that company, that system, that that widget, whatever it happens to be. So in this way, you're giving them a piece of the company because they feel like they have ownership of a particular thing being improved because of their creative mind, because of their creative genius, not because they just sat down and did repetitive tasks that any, any person could do with any skill set whatsoever. So that is what I'm talking about there. And so from an automation standpoint, there is one tool that really stands out that I use now every single day, and it's responsible for literally running well over 85% of my automation sequences. And that tool is called Peak Connector. And yes, it will be included in the free gift that you're going to be getting as well. But go ahead and take notes if you so desire. The number of usable features that are offered by Peak Connector. It's unlike any previous service I've ever used, and I'm telling you, I haven't used them all. I have used a lot, and I'm a software engineer. By trade, so I know what to look for. I know when I see something that works and I know when it's a comprehensive, high quality, well supported, all the criteria are met kind of service or tool. And so this connector allows for automation in ways I had never seen before. In fact, because of its additional advanced features, I've actually developed a proven hack that will increase your email views, your deliverable deliverability and views by upwards of 50% as just an example. And studies have shown that emails being sent to opt in subscribers, that means these are people who have said, you know, they've entered their name and their email address and said, I want you to send me email. They're telling you by entering their information into your form, they want to hear from you. And now studies are showing that those emails are only now being seen by about 55%, who literally reached out and asked you for the information. Only 55%. Some never see them due to poor email deliverability by the service itself, because maybe it's not a mature service yet and it takes time for their rankings to go up.
Brian Kelly:
And I'm using layman's terms here and and some others. The rest can land in the recipients respective spam folder. That's been huge lately. More and more going to spam even though they're not. They requested the information your autoresponder sent it to them per their request. That by definition is not spam. They asked for it, but spam is used for everything these days. That term has been so overly used and that that could be also though due to the email service provider, the auto responder service, it could be due to their poor ongoing management of keeping their various service off of these blacklists. So once they get on a blacklist, it's difficult to get them off. It takes time, but once and if they're on there, everyone that's using that service, that's subscribing to them, any of the auto responder services out there, active campaign. I'm not I'm not singling any out saying they're bad get response A Weber MailChimp all those if they were just starting out then odds are they're hitting blacklist getting on blacklist more often until they mature and there are very advanced ways to get your emails delivered sooner. But I'm not going to go through that here. But just say a lot of this happens because of poor management, because you might have, again, an immature auto responder company. So look, here's the thing and this is it. No matter how great the service provider, there will always be some percentage of emails that just simply don't get seen. And by using just one of connectors advanced features, I have seen a dramatic increase in email opens and I'd love to share this technique as well as many more with you directly and we'll get to that in a little bit. And so as I mentioned before, I use a collection of handpicked proven services to manage and to create automations that that literally streamline and systematize my business. And I'd like to give you that free gift. It's a collection of all the tools and resources that we use at my company. Reach Your Peak to create automations that result in freeing up an immense amount of time. And I'm not talking about just my time. It's the time of my Vas, my team.
Brian Kelly:
They now have time to spend on more advanced, more skill driven type tasks that make them happier and that get my company moving farther forward faster. And to put that more into perspective as far as the importance of automation and and their sheer value after being on the receiving end of one of our most comprehensive automations, a recent client of mine, he said that he thought and he he's a very astute businessman, so he had a keen sense into this. He said he thought that I had a team of four people that were handling everything for us in the back end. And at that time, the truth is there was only one. And you might have guessed that that one was just yours truly didn't have a team yet. I had automation running. He saw it and said, This easily is four people running this in the background. And so I knew, you know, I already knew intellectually that it was saving me a ton of time and anguish. It was also very reassuring and affirming to hear it from an astute businessman that it looked like to him the amount of effort he saw on his end. There was more going on than he actually saw because there were internal messaging going on to me personally to remind me of things. But that told me a lot. So the automation is. Supremely valuable. In fact, I do put on a live advanced video master class 100% free, nothing for sale. And I talk about that in more depth about and actually break down some of the numbers on how automation can save you an immense amount of time and immense amount of money. And so the price that you're paying for the automation services pales in comparison to the amount you would either pay yourself for the time you have to do it on your own or a team, which you would more than likely need a team rather than just one person. But that's the deal there. So that is you can go to let's see, it's peak Masterclass.com. Peak Masterclass.com just register. It's coming up soon. As as I'm doing this live at this moment, you will see this coming up very, very soon in the coming weeks.
Brian Kelly:
So be sure to register for that 100% free. And if you can't make it live, replays were made available, all the good stuff because again, nothing's for sale. So not trying to hide anything by not having replays run. So. All right. So with all this automation and what this gentleman had just witnessed and received, that happened more often, more and more often as I went through with my show, I was constantly being told by my guest experts, those are the people who I interviewed on that live show, on this very live show. They kept telling me just how organized and professional I was. And I always got a chuckle out of that because I got to tell you, I personally, I'm definitely not all that organized, truth be told. But the thing is, is when you present yourself and your brand and your organization in in such a way that it looks and it acts professional, then what happens is you just get more business. That's just the bottom line. And so one other such past guest expert, her name is Brita, Birgitta Hoover. And she had experienced all this magic from her end as well, just like the gentleman before. She recently coined me as the automation master. That's why you see this on the screen. If you're watching this live or recorded video, either one. And the thing is, I kind of liked it, so I'm going to I said, I think I'll go with that. I'm going to keep putting that up and out there. And so many of the guests, just like Birgitta, they would ask me right after our show together time and time again, they would say, Brian, could you please show me how to do what you do? And after person after person after person asked, I finally buckled and I decided to create a very comprehensive Done for You program. And it's called Total Broadcast Blueprint. It's all about doing live video shows, and it has been over two years in the making and it's finally completed. And we do we are serving clients in that area, and it's a service where my company serves business owners who have the money, but maybe not necessarily the time to produce their live video, say, podcast show, and we do everything for them from A to Z, so it makes it so that they can just show up and they click the go live button and they do the scene switching that during show, which is very simple to do, and we provide full training.
Brian Kelly:
But everything that happens before the show and there's a lot we handle that all the graphic creation, the thumbnails, the outreach to the guests that are coming up on the show, putting up their bio, building the web page, adding that guest to the site. There is so much that goes into it. I'm just barely scratching the surface, ensuring they're going to get the timely messages as the date draws near. A lot of that's handled in my automation sequences. And then during the show they get to just show up and they click go live. They don't have to worry about any of that happening in the beginning. They come in, the guests already has the link. They know where to go, they know what to do because they were told by my automated system and with assistance of my team to get ready for the show. And then after the show is over, they're done. They can relax. They don't have to worry about repurposing. They don't have to worry about editing the show to take off the countdown timer on the front to take off the silence on the back, the amount of silence time in the back and and then repurpose it, extract the audio so we can upload it to 35 podcast platforms to then upload it to another service and, and create video short reels like 15 to 20 shorts and then schedule those on social media. All of this is being done for them, 100% for them by my company. And so when they're done, they're done and they can just concentrate, go back to their business, work on their business instead of in it. And then when it's time for their next show, typically every week they come back and they do the same thing. They just say, I see who's coming on. They have their own show website, they can see the bio, they know who's coming on, and they can they can do some research, which we recommend. You don't have to put a ton of time into it to. More research. There are links to their Facebook and their website on the website and everything's there. And so we just make it super simple because I've been through it myself and it is not super straightforward, simple thing to run a show.
Brian Kelly:
In fact, I did this years ago and I did it all manually, no automation whatsoever, and I burnt out and there were two of us that did this myself and a business partner. And so I had to I had to bow, I had to step back, I had to step down. And I hated doing it. I didn't want to. But I you know, it was a disappointment to my partner. But I was burning out and was just because it was too much effort because that's the thing is if if the show couldn't be of the highest quality possible with the resources available at the time, this was some many years ago, actually. But if I couldn't make it as high quality as it possibly could be, then I didn't want to be a part of it and it just became too laborious to do all this without automation and without a team, in all honesty. So I backed out and after after about two years, we ran for two years. And it was it became a grind. It was fun in the beginning. And then it just was an absolute lot of work. And again, go to the Masterclass Peak Masterclass.com Register for free. I'll cover that in a little bit more detail. You get a good idea of what it takes to run a high quality top shelf live video production. And and the cool thing is when you have that in place, when you're doing high quality top shelf, then people will recognize that people that you talk to that are prospective clients when they go to research you, which they all will, which, you know, you do that too. They will. Number one, they cannot not find you because we make sure you're everywhere. We spread your your message all over the place, different 8 to 10 social media platforms and that's live. And then the repurposing that I mentioned, they cannot not find you. But then the important thing is, is when they do find you, it will be associated with top notch, high quality. They'll see the video quality. They'll see the the graphics in between the scene switching and everything that goes on and the sound quality, the camera quality, video quality, all of it because of our help and assistance and training and coaching.
Brian Kelly:
And they're going to see that and they're going to go, Well, if they had any resistance or hesitation about doing business with you for whatever it is you offer before, they will have zero after they see all of this. Because why they're going to say, well, my gosh, if if this person if if, if the host of that show, if that person I want to do business with, if they put that kind of intense effort into making such a high quality production on their show, I can only imagine how they will treat me personally when I become their client. And that's how the magic happens. All right. Let's keep moving. Oh, yes. So here we are. We're at the free gift time. So we're going to be finishing very early this evening. A little treat for you, a shorter version, you know, and let's see what we got going on. Yeah. So for those of you watching live, I'm going to throw in an added gift, an addition to this one. How's that? So what I'm going to do, you need to stay on to the very end. But what I'm going to do is I'm going to throw up a quick ad spot. When I'm done with this, just watch it. Hang tight. It's only a couple of minutes in length. When it's over, stick around and I'll give you a way to win a five night stay at a five star luxury resort. Again, compliments of my company, Reach your peak. I just love giving gifts away. Nothing for sale in any of this. So just stay with us. All right. And so here is a comprehensive list of proven automation tools and resources. So the free gift you see here, it's coming up, is a collection of the very tools and resources that are utilized in my comprehensive top shelf live video show production service known once again as Total Broadcast Blueprint. You see that on the screen. And the reason I say all this is to emphasize the sheer value of this free gift. This is a proven suite of resources that we use on a daily basis Myself, my team, we use it every single day.
Brian Kelly:
Many of the resources you'll see there, we've tested and tried again, many of these resources over the years. Like I said in the beginning, you know, I spent the time and I spent the money so that you don't have to and you can use this list and go to it and know that these are proven automated resources that you can hit the ground and run right away with. So what you'll see in this list, it can end up saving you literally months of time and thousands and thousands of dollars in hiring Vas to do all this work manually, the repetitive work and in going about finding these resources by trial and error, it'll save you from doing that too. So go ahead, head on over to report. I'm forward slash automation and what I'm going to do is I'm going to. Attempt to drop that in the comments here. Just hang tight with me for just one moment and we're going to throw that out and make sure you can just click on it right there. And that is a 100% free gift, nothing for sale. You're going to get emailed one email back that's going to have the list of all the resources along with links that you just click to go check them out and see which ones are a fit for you and your business. So that is now going out to the various platforms through a link. So go ahead and click on that if you see it and stick with us. And so don't go anywhere because I just decided to add this additional gift to tonight. I normally don't do that for a presentation like this, an episode, but I do want to give that out. So it's for you that are watching live only. And with that, I want to say, um, well, we're not. We got one thing to do. I was just about to wrap it up and I even forgot. Thankfully, I had this to guide me. So started out this thing by saying, Well, which is better? Is it is it automation or is it personal connections? Which is better for your business? So you're probably wondering, you know, Brian, you haven't really answered the question that started this entire episode.
Brian Kelly:
And yeah, I promised you in the beginning that I'd provide the answer and, and I'm a man that keeps my promises. And thankfully, this slide for those of you watching cued me to do just that. All right. You ready for the answer? Get that drum roll ready. So when we talk about automation versus personal connections and which is best, the real answer is you probably guessed it by now. The real answer is actually both. You see, we need to establish and nurture personal relationships to build our client base and to reach out to them for referrals, to form joint venture partnerships and expand our connection base and things like that. And then we need automation in order to scale and systematize. You cannot scale rapidly if you're continually hiring and training new people, human beings, to do these repetitive, mundane tasks, rather just plug in an automated system, have it built or build it yourself and have your team do it. But once it's built, it's now there to run over and over and over and repeat and repeat and repeat those mundane tasks. And it does it with much greater high quality. There's no human error, no human induced error when you have automation in place. That's what I learned from my background of being a software engineer is that once you've written the software in my case and once it's running and you've tested it and you've got it working and the bugs ironed out, it never makes mistakes. You know, the only mistakes come from external sources, like the Internet drops out or things like that. And so just wanted to. Yeah. Put the book end on this to say they are both equally as important personal connections and automation for the reasons just specified. So I wanted to thank you for watching and listening and I hope you received a lot of value here today. Now don't go anywhere. Don't go anywhere because I'm going to throw up a quick ad spot and as a thank you for just hanging tight, right after that, I will bring up the exact way you can enter to win everyone, you must be watching live to enter to win. And you will see it here in just a moment.
Brian Kelly:
But stick with me and don't go anywhere and I'll see you on the other side of this quick ad spot. All right. We'll be right back. Hey, if you're watching the Mind Body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider secrets. What is it? It is a five minute vacation stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK. I mean, it just keeps going on and on and on. Australia. At the end of this show, you will be given the ability to enter, to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show.com and register to receive automated notifications when we go live next time. And you can also participate in this incredible, incredible prize. So come on live and you do not want to miss a moment because of our incredible guest experts. And if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time. Then write this down carpet bomb Marketing.com then head on over to it after the conclusion of tonight's show. Carpet Bomb Marketing. Saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Reacher Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur Discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down and then after the show, once again, head on over to reach your peak Club.com.
Brian Kelly:
All right. Now let's get back to the show. Yes, indeedy. Let's get back to the show. So I promised that if you stuck it out through that little ad spot that I would show you how you can win that five night stay at a five star luxury resort. Compliments of Reach Your Peak. My company sponsoring that here. I'm going to put it up on the screen. So you'll want to write this down. And then once we sign off, go ahead and enter. To win. We will still be monitoring for entries. So don't worry, you don't have to do it this second. I don't want you to click away and and miss the the final close of the show. So here we go. I'm going to put it up on the screen again. You must be watching this live in order to to enter to win. So we'll know based on the time that we see these entries come in. I've seen them come in long after the live is over and it's like, nope, sorry. All right. So for those of you watching right now live, this is for you. We're going to put it up on the screen. Write this down. You want to go to Rhipidium, forward slash vacation, all lowercase, as you see there on the screen. Report forward, slash vacation. Enter your information there to win a five night stay at a five star luxury resort. Various locations all over the world. It's a phenomenal, phenomenal prize. You do not want to miss that. And let's get back to our regularly scheduled program. And yes, thank you for coming on. And don't forget, this is the gift, the main gift that we started with. You want to be sure to head on over to report forward slash automation for your free list of resources, hundred percent free. And again, you're going to save a ton of time and money by not trying to not trying to figure it out yourself, not having to figure it out yourself, because we already did that work so you didn't have to. So I appreciate you very, very much. Thank you for coming on.
Brian Kelly:
I hope you got value from this. And we will see you again next time on the Mind Body business Show. Until that time, please do two things and continue to do these two things repeatedly. One is please continue to go out and crush it in your business and serve more people. Because without you, without entrepreneurs, the world would not be a great place at all. So keep doing what you're doing. That's number one. Number two, above all, above and beyond all. Please be blessed. All right. That's it for tonight's show. I am Brian Kelly, the host of the Mind Body Business show Until we meet again next time. Take care, everyone. So long for now. Thank you for tuning in to the Mind Body Business Show podcast at the www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Brian Kelly
Brian Kelly is a Professional Speaker, Business Automation Expert, international best-selling co-author, and founder of Reach Your Peak – The Entrepreneur Training Company. Brian serves entrepreneurs who have the money, but not the time to produce their Live Video Podcast shows from A to Z.
On this episode of The Mind Body Business Show:
Automation or Personal Relationships? Which is more effective when it comes to marketing?
Connect with Brian:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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