Special Guest Expert - Brian Winch
Special Guest Expert - Brian Winch: Video automatically transcribed by Sonix
Special Guest Expert - Brian Winch: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. I am so, so glad you could make it. We have an amazing guest expert tonight. I cannot wait for you to meet him. He's got one of the most incredible business models I've ever seen that has crushed it, as far as success. And that's - well, those are the kind of people I love to have on my show, are those who have achieved a high level of success. And, Mr. Brian Winch - I love his first name - is no exception. So The MIND BODY BUSINESS Show, what is that all about? Real quickly. What I found by focusing and following...Focusing on and following successful people... is that patterns started to develop that I noticed of these people that were crushing it like Mr. Winch and three of them were mind. Mindset is really what that means. And most successful people that I've run into have crushed it when it comes to developing a rock solid, powerful, and positive mindset. And most often from the subconscious level. And then body, what is that? Well, it's exactly what it says. It's. It's those that take care of themselves, that get outside and move, that feed themselves with nurturing food and liquid and nourishment because the mind and body are a team. And I like to say, even more importantly, the mind and body are your team. So imagine if any one member of a team is not operating at peak level, then the team as a whole suffers. So it's important to have both mind and body operating at a top end or peak level, like to call it a performance. Hence the name of the company. And then there's business, another third pattern of successful people. And business is multifaceted (inaudible). It entails many skill sets like sales, team building, marketing, systematizing, leadership. It goes on and on. And what I found is successful people have mastered all three of these areas. Doesn't mean they've mastered every absolute single item in there themselves. It does not because we are human beings and only have so much bandwidth to go around. Those that are successful will delegate out those things that the skill sets just aren't in their repertoire, if that makes sense. Learn them if you can. But if it's just not for you, then delegate them out. And that's what I found that most successful people do. They follow or have those three patterns. I call them the three pillars to success. And that's what the show is about. And I bring on incredible guest experts like Brian Winch, who's coming on very soon, I promise. And we discuss and get deep into what makes these individuals so successful. And so I'm excited for you, the listener, the viewer, to you get to be able to take notes and all you have to do is model. That's it. All you have to do is model successful people like Brian, which all you do is take notes and then do what he does. And we're gonna find out exactly what that is and how he has achieved his stellar success in just a moment. Speaking of success, one of the other traits of highly successful people is they are avid readers and they love to read books and really books that are on business and pertinent to advancing themselves either in business or in personal lives. And on that end, we're going to segway into a little section I appropriately call Bookmarks.
Announcer:
(Informational screen) Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, ReachYourPeakLibrary.com. And by the way, quick reminder for those of you watching and listening. Whether you're live or recorded, resist the temptation to actually go and look into websites or any of the resources that either I or the other brand give you during the show. Instead, take out a notepad and a piece of paper and a pen or whatever your favorite method for taking notes is and take notes. Write it down. So then you can stay with us throughout the entire show and just visit those resources after the show is over. Because here's the thing. The magic happens in the room. That's an old saying and it truly is. It's truth. As long as you're, you know, you maybe think you're still paying attention while you're looking at another site, but you're not really fully engaged. And I would really I would really not like for you to miss one nugget of of information that Brian Winch is going to bring tonight. So please stay with us throughout. ReachYourPeakLibrary.com. That is a website I literally assembled and put together for you. The entrepreneur or the business person or the person that's wanting to be a successful entrepreneur. And these are books that I personally have read, every single one of them. And I vetted them, meaning they have actually had positive impact on me in one way or another, some more than others, some less than others. But all of these have had a positive impact on me in my growth and my entrepreneur journey. And if it didn't have it, it doesn't show up on this list. I've read quite a few more that are in this list that didn't make the grade. And so these are here for you if you haven't started reading. Here's a great list to start with. So you won't have to guess and say, well, at least I know one successful person who has read all these books just picked the first one, the first one that jumps out at you, whatever. It looks great. You don't need to scroll through the whole list and then go back and forth and try to figure out paralysis by analysis. Grab one. Read it and get moving. And then read the next one and then move to the next one. So it's a phenomenal resource. And I've found that many, many successful people. That is one of the ways they got started. Number one and number two is a huge way that they continue to grow and build and scale their business by reading very pertinent books on the topic. Speaking of very successful people, it's that time. I am not going to mess around anymore. It's time to bring on the man, the myth, the legend himself. And let's do that right now, shall we? Yes, I say let's shop. Here we go.
Announcer:
(Informational screen) It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league. Qualified.
Brian Kelly:
And there he is, ladies and gentlemen. The man, the myth, the legend. Mr. Brian Winch. How are you doing, my friend? So great to have you on the show.
Brian Winch:
Not bad, Brian. It's great to be here. I like the way you spell your name. It's the right way.
Brian Kelly:
Yeah. We were having a nice discussion about that right before we went live. And, you know, we get asked a lot. Both Brian and I each get asked, how do you spell your name? And he has an answer and I have an answer. And mine's a little bit more coy. I just say, I just spell it correctly with an I. Anyway, let's let's get into this. Oh, actually, before we get going and before I formally introduce you, Brian, I want to remind the viewers that are watching live that they if you hang on to the very end of this show, you will get an opportunity to win a five-night stay at a luxury resort in Mexico. And, it's a five-star luxury resort, compliments of PowerTexting.com. Write that one down as well on your notes. Don't go to a website. Write it down. PowerTexting.com. Phenomenal resource. And we give one of these trips away every single show. So don't go anywhere. Stay on till the very end. Now let's bring on this gentleman to my left, to your right on the screen. Brian Winch is the author of Clean Lots: America's Simplest Business. Brian has been involved in all aspects of the parking lot litter removal business since 1981. Goodness. That's a year before I graduated high school. That is awesome. He can show you how to start and operate a green-based business from home and make money from a simple service that's almost as easy to do as going for a walk. Oh, that is so true. And we're going to get deeper into this business model. It truly is really simple and it's very successful. And there's a there's a great theme with this is to keep your business as simple as you possibly can throughout each stage of your business. That is what Brian has done. And so, Brian, again, thank you for coming on. I love that you are spending your time with us, with our listeners. And it's a great little back story to say, you know, you've got this business called Clean Lots that you literally do it through litter removal in parking lots. And that's true. And what I like to do is dive a little deeper with each person that comes on the show, Brian, and that is to find out really what makes you what what makes it work up here in the mind to begin with. And so, you know, it takes a lot to keep a positive mindset to keep going and sustain it on a regular basis. So for you, like when you you know, when you start your day and you know, the day is coming, you're waking up and the sun's up and you're coming to and you're realizing, "OK, another day" and you have that drive. You have that desire. You have that push. For you,how do you how do you create a positive mindset? But more importantly, how do you maintain it throughout every single day since 1981?
Brian Winch:
Well, I plan my day. I think it's important that people plan their week, plan their days, have a business plan, if you will. And you always want to be moving forward. And if you break it down into little chunks and you have a focus on what you want to get done any specific day or that week, then when you accomplish those little small goals, then you have the feeling of accomplishment and then that leaves you with that positive experience and feeling and you're able to continue moving forward.
Brian Kelly:
Perfect. Yeah. I mean, we as humans, we love to complete things. There's nothing that gives us more gratification than finishing, Right? And so that's that's great advice already right off the bat. I hope you're writing notes that are watching, listening. I literally am myself. I've already started writing notes. I do this every show. So you have no excuse if you're watching or listening, you're not writing notes. Get get busy, start writing. Because what you just said is it is already a golden nugget. And that is, you know, break down your tasks into small chunks and then with each one that you get to cross off. That's like a miniature victory. And it keeps you propelling you know, you're you're trying to get the work. Your momentum is going forward for the rest of the day as you knock out each smaller chunk. And of course, each small chunk adds up to the bigger chunk of which is the main goal of the day to get knocked out. So great advice, right off the bat. And I know that may sound simple to a lot of people. Guess what? That's the ke. We started it that way, didn't we? The whole show. It's Brian, which is simple business. Go ahead, Brian. I see you have something to say there.
Brian Winch:
Well, you know, I don't want to take credit for it. It's a saying that probably come from somebody else. But there's a saying if you fail to plan, you plan to fail. And you know, and so I get a lot of people that contact me for support and they ask me, "well, I don't know where to start."But you have to have that plan. That's the reason for a plan. And so you kind of have everything mapped out. This is what I want to do today. This is what I want to accomplish by the end of the day or by the end of the week. So you have that feeling and you..that's more than a feeling, you know, that you're you're moving forward in your goals and you're able to achieve.
Brian Kelly:
Absolutely.Yeah. Love it. Love it. You know, you have a very interesting and unique business model. The business itself is very unique. And I'm curious, you know, that something had to have taken you down a path to lead you to say, "I think I'm going to do this." So what was that spark that was ignited in you to start this new business of doing what you're doing, which is basically picking up litter in parking lots outside of business complexes?
Brian Winch:
Well, I was 21 years old in 1981. I was working a full time job. And, you know, I didn't mind it. I mean, I worked at a large sporting goods sporting goods company. And but after a while, I thought, "you know what? I really couldn't see myself doing this for the rest of my life," punching a time clock, going in in the morning and punching out at night and basically working for somebody else, making them money as opposed to really meeting my needs. And I was always one that wanted to work outside. I was kind of more of a physical type of guy as opposed to working within four walls every day. And I thought, you know what? I'm going to start looking at different opportunities where I could work for myself. At the time. I didn't have a lot going for me. I didn't have a lot of money, many skills, and barely graduated high school. I didn't have a college degree, obviously. So I was kind of limited. But I looked at a number of different opportunities and I thought the easiest might be starting some sort of service business or maybe even a cleaning business. I mean, fortunes have been made cleaning up, doing cleaning for for other people that are simply for the reason that a lot of people don't want to clean up after others. And I had recalled that my father had a side gig back in those days or was called moon moon lighting or a or a part time job. But he was cleaning up litter outside a nearby shopping plaza. And he had taken me along with him a couple of times and I thought, "wow, this is easy work." So it's almost like getting paid for going for a walk. And I thought,"you know what, maybe there's something to this." And I started to test the market for that. And lo and behold, after a little bit of marketing, I found there was a need for it. And that's how I got involved in into the business. And I've been doing it ever since.
Brian Kelly:
That's remarkable just how simple it is and I don't want to make it sound like there's no work involved and it's that simple. I mean, there are other things that go on besides having to take a stroll in the parking lot. And as an entrepreneur, I get that, you know, the marketing you mentioned that we'll get we'll touch on that in a little while. There are other facets to businesses. It's simple. Doesn't necessarily mean it's always easy. But the thing is, the simpler you can make it, the better. Those of you that are either in a business now are thinking of starting one, the more you can simplify it, the easier it will be to achieve that level of success you desire. Like Mr. Winch has done. And, you know, we talked about mindset. He talked about body. You're obviously taking care of the body by walking every single day in your business if you are still doing that yourself or if that's all been scaled out. But the beautiful thing is your entire crew is going to have that going for them. They're going to get the exercise, the fresh air, et cetera. And that's a great thing. But then there's the business, right? There's so many. Like I said earlier, so many facets to it. There's so many skill sets that one needs to learn to, you know, take their business to continue to improve it, improve it and grow it. And if you were to be able to nail down just three, Brian, three tops skills needed to be a successful entrepreneur, what would those three be? Now, knowing what you know today?
Brian Winch:
Well, when I started, I think I mentioned before, I didn't have really many skills. So what I brought to the table were really I called traits. And I think if whatever business, whatever side hustle you're starting, you need to have passion, persistence and patience. And I think that those are the main reasons for my success, is that's what I was able to bring. You could learn skills, you're always learning new skills and you find different ways, whether it's reading books or taking courses and back then before the Internet. And you know what I mean? It was a different time and a different day and I would get more books. But nowadays it's much easier. People can take online courses. Information is far more readily available. And, you know, you can. You can learn so many things and you can also (inaudible) out the work. You know, you can't do everything. But it's good to have a basic understanding of different to different subjects in order to run your business.
Brian Kelly:
And I love that the three Ps there and they seem to go very well together. You know, passion. I mean, if you know a passion for what you do, it's going to make your days very long. And it will not be something you'll be looking forward to every morning, getting up with that positive mindset, and the drive. It will really be difficult to do that. So very important. I agree with that wholeheartedly. And I love the second one. I think that's one of the biggest is persistence. And that's one of the areas where so many people I know personally who give up too soon. It takes persistence and it takes a thick skin. I think the third was patience. is that what you said?
Brian Winch:
Yeah, patience, persistence.
Brian Kelly:
Yeah. And those go hand-in-hand. I mean, you've got to be patient in order to have persistence. And you need that persistence and that builds patience as well. And there's so absolutely necessary. And, you know, we live in a immediate gratification society where, you know, everything is instant now, right? You got instant coffee. You know, you can almost instant, you know, get your phone out and you got a car coming to pick you up, right? I mean, everything's instant. And we get used to that and we lose sight of the importance of persistence and hard work and time to make something that's really worth it to to work. Would you agree with that?
Brian Winch:
Exactly. 100 percent. And people need to understand things don't always happen when you want them to. You know, I mean, if you're prospecting and you submit estimates, it takes a while for people to get back to you. I mean, you have to understand they have issues to deal with. I mean, they have to get permission. Maybe your approval, they have to check their budgets, whether this money for the service, when they can bring you in, if they need to give a serve notice to another customer in order to bring you in. This takes some weeks and it doesn't necessarily happen in the first week or two weeks where Bang! You're going to pick up a contract. And and in some cases, you know, like, you know, I've been doing this for so many years, it can take months, you know, from your initial contact and somebody out of the blue contacts you and says, "Look at him, Brian, I'm ready to initiate service at this property now." And that's what that's where the patience comes in. You need to be persistent, but you have to understand when to back off. You don't want to be a pain in the butt, but you need to make sure your prospects are aware that you're still interested in what you can do, what value you can bring to them. And at some point you'll be rewarded for that.
Brian Kelly:
That is so spot on, Brian. I mean, I'm literally going through those phases at this very moment with two consulting gigs I'm working on. And it does it takes everything you just said. Patience, persistence. It also, like you said, without being a pain in the rear. There is that art. I call that an art is knowing when to let off the gas pedal. Right. And not bug them to the point where they get so tired of hearing about things like, you know what, I don't want to do this anymore. Go away. And it just happened. You know, I'm in the process of doing one of those things. And yet it can you know, patience goes both ways. Both sides require the patience. So that requires sometimes a skill set on our end to better communicate and give them what I like to call the expectations, you know? What are the expectations going in? And I'd like to know what their expectations are both ways. And that kind of cleans the slate and you can go smoother. And still, I. There are times where I sense in patients on the other end, I'm like, I totally appreciate it. I know we want to get moving quickly. Here's the thing. I really need X, Y and Z. I need that nailed down before I can properly address and do the best job I can for you, because it would be a disservice if I didn't do that first kind of thing. You know, one of those kind of conversations. So I love that you say you just brought up all this thoughts in my mind of what I'm going through at this very moment, through this phase of these two these two companies I'm working with. So I appreciate that very much. And I'm curious. I'm really curious, Brian. I remember I've done some research I've read and I think it was on videos that you seem to target like, what did I say earlier? It's like business parks, I guess, as one of your customer bases. But who do you target as a customer base for what you do like? Could you serve?
Brian Winch:
Well, we service commercial properties that are managed by real estate or property management companies. So it could be strip plazas, shopping plazas, small office buildings, industrial properties. Any of those actually are great markets, even some standalone businesses like dollar stores or, you know, Costco's, etc. Wal-Mart's, any commercial property with a parking lot is a good candidate for our service.
Brian Kelly:
I love that. And if it's like an entire like strip mall or something like that, you can probably get a a bigger contract for one parking lot. That's just around in all of these respective businesses. It seems like that would be an easier way to scale and going onesie, twosie, but you can still serve those as well. That sounds great.
Brian Winch:
Yeah, well, we don't serve be the single businesses, if you will, in a shopping center. They're the they're all tenants of a property and they all pay into a common area maintenance, whether it be landscaping, snow removal. And that includes litter pick as well. And that goes in their their monthly rent (inaudible) pays for property management company. So. So it's just easier. I mean, it's really easy. This business, you know who your customers are, property management companies and you contact them and and explain how you can/Your service will benefit them. And it's as simple as that, really.
Brian Kelly:
I love that. And that does simplify it even more. Now, you are dealing with one point of contact versus 10, 15, 20. How many are in that complex? That's the beauty of it. An additional simplicity of it. So the business itself is very simple, which I love. You go and you clean up litter. You pick it up. You don't have to touch it. I've seen the videos. You've got all the great tools for it. And then you don't have to deal with one customer per property. I would imagine most most often that makes it even simpler. So here's one thing that always, always arouses my curiosity, Brian. And that's what everyone of the people I've interviewed, including yourself, successful entrepreneurs. There are so many different ways to market a business. I mean, it's just another multifaceted area within and under the business umbrella. And I'm always curious and I asked a similar question of each who come on for you, particularly what have you found over the years to be like go to your number one, maybe two or three forms of marketing that have really helped you to grow your business and expand it the way you've wanted to?
Brian Winch:
Well, one thing that really hasn't changed over the decades is the cold calling. And so I just contact the real estate management companies and ask who the contact person is who deals with litter control or litter pick. And once I find that that person, I contact them and ask them, you know, I'd like to send them some information about how my service can benefit them. They can save money and get cleaner properties. And it all starts from there. And then does the whole conversation starts from there. They might want to get a quote right there or they might just want further information. But you need to build that little bit of the relationship there and some trust. And at some point, you know, you are rewarded with getting a contract and it just evolves from there. You provide good customer service. You provide more than what you say you will do. Again, it's providing value and it helps cement that business relationship. And they're more likely to want to continue to do business with you as opposed to looking for a cheaper bid or you're doing business with somebody else just because they get a better price or whatever. But it's all about building relationships. Well, we've had a lot of customers for 20 or 30 years.
Brian Kelly:
And I'm curious, you know, when you first started out and you just started making your first 10 phone calls. I'm sure you had it dialed in and you knew exactly what to say. And you were successful on every call, right?
Brian Winch:
I wish. I wish. So like I said, when I when I started, it was all trial, trial and error. I mean, I was learning from the school of hard knocks, you know what to say, what I shouldn't say. And, you know, but it was maybe my fourth or fifth phone call. I mean, I I don't recall spending an eternity on the phone and always striking out. But at some point, you know, it's like anything. It's a percentage percentages. You're playing the percentages, but maybe after three or four five phone calls, you know, maybe it's luck. But I you know, what happens is you make your luck, you know. Yes. And at one point of person said, "you know what? It's just funny. You contacted me because I was just thinking, I'm having a tough time finding somebody reliable, dependable, who will show up and clean up the litter outside my three strip plazas. And it's just fortunate that you happen to phone me. And hey, you know what? Here are three addresses. Go take a look at them. Get back to me with some prices." And that's how I got my start. I mean, I got my first three properties with that one prospect. And it all it all built from there. And I continued, the business continued to evolve from there. I mean, I had to learn, you know, what tools work best, the best time of day to service these properties. And that's what that's how I got my start.
Brian Kelly:
And of course, I said that. And Joe, can I see you got the joke? That was good cause yeah...a lot of people and I did that on purpose because many think that, you know, we keep seeing how simple the business model is. But it took time to perfect your systems, to perfect, you know, what you would say. And it's still probably to this day it's never perfect because we're dealing with other people. It's human beings.
Brian Winch:
Yeah. And you what? You learn how to develop an elevator pitch. That's what it's called these days. And, you know, it's briefly, you know, who you are and what you could do, what value, what you know, how you're your product or service is going to benefit your prospect. And, you know, that's that's what you do. But yeah, it's you all you learn these things from doing.
Brian Kelly:
Oh, there it is. That was it. That was right between the eyes. That was the most powerful thing you just said is you learn these things by doing it. That's it. Learn by doing. And that boy, does that cover so many emotions with people. Oh, well, but, Brian, if I do that, I might fail. Yeah. In fact, you want to fail if, don't you? You want to fail multiple times and a lot upfront so that you get to the one that works quicker. And so, yeah, you got to get over that, right?
Brian Winch:
Yeah, exactly. I mean, you know, I mean, I don't know if you've heard this quote from Richard Branson, but he says, "if you don't know how to do something, don't say no to an opportunity. Say yes. Then learn how to do it."
Brian Kelly:
Yes. Perfect. And that's that's kind of like the credo of an entrepreneur, isn't it? It's like just say yes. Continually say yes. Of course, you're not always gonna have the answers. There's gonna be trepidation. You're going to be afraid of failure. Every one of us is human. We all go through this. No matter how successful we are, we just know how to be flexible, react to it. And the thing is, when you start feeling that way. Brian, you know, it's like when you start feeling that little trepidation, but you know that if you do it, you're going to move forward. That's when it's the most powerful decision of. Yes. That you could possibly come up with. Would you agree with that?
Brian Winch:
Oh, yeah, completely. And like what you were saying to I mean, as an entrepreneur, you're going to run into these brick walls, stone walls. And I guess what differentiates an entrepreneur from a normal person, if you will, is a lot of times the normal person will say, well, you know what? It's a dead end street. That's it. I quit. It doesn't work. But as an entrepreneur, you need to learn. OK. Well, that didn't work. But you know what? That's not the end of the deal. That's not the end of the story. I need to find a different way to make things work. And it's like a fork in the road. I mean, you have to find solutions to problems rather than just give up and say it doesn't work.
Brian Kelly:
Thank you for that. That is extremely good advice to everyone listening. And that's where the persistence comes in. You know, of the three Ps. Must be persistent. And I don't know I've gotten to be I almost feed off of it now when something doesn't work right away. It's like, OK, good. Now I get to try something new. Let's see how else is going to work. Good. I'm curious what is going to actually work? This is awesome. I love the process more than I ever had. In the beginning. I was like, "this sucks, I can't get it right." But when you take a different tact and a different mindset toward it, you're like "this is actually fine." I love that. I love the struggle. And the only reason the only way you can know that you love the struggle is if you've ever had victory, because, you know, it feels like when you finally reach the promised land and that makes the struggle that much more enjoyable if that makes sense.
Brian Winch:
Yeah, exactly. And then you just look at it. And after a while, you've been in business for a while. But that was the lesson learned. OK, that didn't work. It's not the end of the day. So you just go back and you and you find a way to make things work.
Brian Kelly:
And I really also especially loved how you said one of the most important parts your successful form of marketing is by way of building a relationship, which seems to be something that is not too often executed anymore, I hear it talked about a lot and it's doing it with integrity and character. You know, like I was just looking right before we got on this show and Brian knows this because I said, is it? I've got I've got a message from somebody on Facebook. And I didn't even know who that person was. And it was already asking me to get on the phone with them. I'm like,"I don't even know who you are." That's not the right way to to introduce yourself. There's there's better ways. And that's building the really skills around building relationships. So it takes time and it takes trial and error. In that case, that was an error. And I'm not going to spend much more time looking at that. I won't look at it again. And if that person is persistent and continues to message me, but with a relationship motive more than just let's talk on the phone. I just want us. I just want to suck you of your time and talk about something that don't you know what it's about? You know, pre-frame it. Let us know what you why you want to reach out. Give us a reason to say yes versus just say, "hey, I get oh, how many those do I get?" I don't know if you're on social media much, Brian, but I get these that just come out of nowhere and say, how are you doing? Like, I don't know who you are. How did you even find me? And why would I even respond to that? Because this is going to go down a rabbit hole real quick. So it's interesting. So there's a skill toward all that to say, building relationships. And another part I love that you said, Brian, which also I see it I see it in other entrepreneurs and business owners is, you know, they want to over deliver, over deliver. Because, you know, if you promise something and you give even more than you promised. Like you said, you've had businesses for over 20 years. Clients. That's why. Because you over deliver. You give him what they needed, plus some.
Brian Winch:
Well, when you communicate with them, you build that relationship up. It's not just a business relationship after all. It's more of a personal relationship. And they know that you care about their property because you're informing them. Go back up a bit. Anybody can clean. Anybody can clean up litter from a parking lot. But if you go one step further and observe certain things when you're at the property, or maybe somebody has tagged the wall with graffiti or dump the sofa at the back of the building or run over a stop sign or some lights are burnt out, it doesn't take much effort to contact your customer and let them know about this stuff. They appreciate hearing that from you. You're an extra set of eyes for them. And like I said, it helped cement that relationship with the client. And after all, I mean, your best source of additional business is more likely to come from your existing clients than it is from a new one. That's not to say that she shouldn't, you know, develop as many clients as you as you can, but it just makes more sense to keep your existing customers happy, because you'll know at the end of the day, over a number of years, they're going to send more and more business your way. And it really doesn't take that much more effort from you other than staying in contact with them.
Brian Kelly:
Wow, that rung true big time. I used to be involved in network marketing a long time ago, actually used to co-own a network marketing company myself. And I recall those that were like the big mega recruiters, the ones making the big bucks within the organization. All too often they were they reached that status because they did not take care of those who they recruited. They just went to the next new client, i.e. another recruit. And I saw it time and again that their foundation, their organization would crumble over time because they kept going to that person for assistance to help them to crush it like like he was or she. And then there's like, why, I don't have time. I need to go recruit more people. Like wait...Spend the time with the people that are your customers now, that's where you're like you're seen Brian (inaudible). Concentrate on those you currently have versus. And it doesn't mean neglect looking for new business like you already said as well, Brian. But it's the concentration of your time, your prioritization should be on your existing customer base. And we're talking to a gentleman who knows from experience who's teaching us after 20 some years of several clients who have stuck with him because of that very reason. And I'm sure those 20 year clients are referring people left and right during that 20 year time span as well, because he has exceeded their expectations.
Brian Winch:
That's right. I mean, we'll get phone calls from somebody who was asking for a quote and either they will tell us or will ask him or, you know, who referred you. And that's exactly what it is. Referral. And so that's key to any business is getting referrals and it all comes from customer service. And it's a no brainer for a fixer. It doesn't take a lot of effort to do that. But it's amazing to me how many businesses don't do it. And maybe, maybe it's their employees, their workers. They have the attitude that, you know what, I'm just here to clean. That's it's not my job. I'm not going to do it. But, you know, it's like I say, it's something that's very simple to me to understand. And that's a key to anyone's success. Whatever business spirit.
Brian Kelly:
You just hit another phenomenal point. Brian, it's so funny seeing my name all the time, you know. But it's a great point was the importance of referrals. Thank you. That's like one of the biggest marketing miss. I should say miss. It's misunderstood. It's an underutilized, let me put it that way of most people I met. In fact, I've actually spoken with business owners and ask them, like, if if you have an affiliate program. That's a referral type of a machine that you can use for specifically if you're online or it doesn't have to be online, a referral business affiliate referral, same thing. And oftentimes I'll say, well, Brian, I'm working on getting new customers, things like. Exactly. So I can I have a resource for you can help you set up an affiliate program. No, I don't have time for that. I'm working on. Can we talk about this again? These are existing customers. They have it's a company. There's more. So here's the thing. We're talking...I'm talking to you, Brian, right now. If you were to come out here on this show and you are by yourself a talking head and saying, my name is Brian Winch, I have clean lots. This is my business. And I help clean parking lots. And this is what I do. And you should hire me. Is it more powerful for people to hear from that? Or is it more powerful from someone else, i.e. an interview or someone asking questions saying you should hire this guy? And let me tell you why. What you want is more powerful. It's obviously second hand. It's it's one degree removed and that's why it's so powerful. So, my gosh, people want to just like not going to have it. Come on, wake up, get get going with an affiliate program, get some kind of referral based program working because you already have a client base. Use that to your benefit. Give them a little reward maybe for referring people and your company will explode. Go ahead.
Brian Winch:
Well, exactly. And especially nowadays with social media and a lot of people before they even bother checking out a new restaurant, we'll go see the restaurant reviews. You know, are they good as opposed to going there for themselves and being maybe the guinea pig and then, you know, just trying it out. A lot of people will check those online reviews, though. And that applies to a lot of businesses. But, you know, I guess maybe especially restaurants and everything. So that's why it's important to provide that customer service and and do the best job you can with whatever product or service you that you're advertising, because you need those people to provide the referrals and be and be satisfied customers.
Brian Kelly:
Another perfect example right there. I mean, have good social proof out there. Make sure you're over delivering so that you're getting those five star ratings regardless of what kind of business you have. Get listed on Yelp, Get listed on all of the online avenues where people go to look for you because that's spot on. Restaurants is one of the greatest examples, because every time I travel, I'll look up restaurants near me. And as I'm scrolling, I'm looking at the ratings, you know. Well, I don't want that. That's only two out of five. Or if they have those dollar signs and it's like 10 of them across the screen instead of one or two not wanting to get a quick lunch instead of a beautiful, luxurious meal. But those help and how you show up in your business and how you treat your customers and how you go about it, like, you know, I can imagine right. How many times you were in a parking lot and you felt that no one was watching and you could take a shortcut if you wanted. Because no one's seeing it. That's like uh, that piece of paper, if I left it there, they wouldn't even know, right? They would know. Then I'm tracking every piece of paper.
Brian Winch:
Believe me, they'll know. It's amazing how many properties have video surveillance of the building. Operators are out checking the properties. You've been you've got the store keepers that are paying paying for these services. The big feel that the same coffee cup has been sitting in front of their parking stall for two or three days. You'll hear about it.
Brian Kelly:
Well, yeah,.
Brian Winch:
But going back to social media, it's amazing to me how many businesses will will go to the expense and time developing a Web site. They can't be bothered to do what some of the free things are. And that's claiming your free Google My Business listing. And I mentioned Google because it's the biggest search engine. But any of the other search engines have very similar deals or listings. But, you know, it doesn't matter what business you're providing. If you claim your free Google My Business Listing. If you're gonna show up in in the search engine, if your prospects are looking for a service or product that you're selling, you're gonna show up and it doesn't cost you anything. But like I said, it's it's amazing to me how many businesses don't claim it for whatever reason.
Brian Kelly:
That's a valuable free tip right there for many people. And literally go to Google and type in Google, my business listing and you'll be able to do what he just said and actually enter your information. And that's fantastic because like you said, it costs nothing. Same with like Yelp. It doesn't cost a thing. Go enter your information. Yelp is highly used. I see colleagues of mine using it and then I started using it because I like. What's that? Oh, yeah, that's a good way to find out if a restaurant's good or a business is good. That's fantastic. So we all know that it's you know, being an entrepreneur is like probably the easiest thing on earth. Right? So, yes, I'm saying that again, tongue in cheek. And your reaction is perfect. And but knowing that and now where you are today with the level of success you've had, let's take it on a positive spin. Say, what would you say has been your favorite aspect of being an entrepreneur?
Brian Winch:
I think the freedom you know, I wouldn't say freedom from bosses, because if you're an entrepreneur, you're you're your boss are your customers, your clients. But it's just the freedom of being able to work your own hours as much as you can. And, you know, not necessarily working the nine to five routine. You've got more flexibility. And I just enjoy the freedom of working for myself.
Brian Kelly:
Yeah, when the rubber meets the road, you're answering to yourself. And I love that you're the second one I've heard say this on my show about, you know, you're you're not actually removing a boss. You're gaining many. For those that are looking to separate from having a boss. Maybe entrepreneurship isn't quite the road you wanted to take. But all that being said, though, when it comes down to making a decision about your business, moving forward, you're not you're not going to the client say, "hey, what do you think? Should I invest in this?" or "Hey, do you think I should use this marketing platform?" You get to make the decisions. You call the shots. You get to get up when you think you should get up, you get to go to bed. It's all it's all about choice. And you said the word freedom. I use the word liberation. Very same. Very similar.
Brian Winch:
And it's easier to get rid of one bad boss than it is the only one if you're working for somebody.
Brian Kelly:
There you go. Yeah, exactly right? You know, in our lives, I mean, I've had lots of people that I've, you know, that have stuck stuck out to me, that have given me bits of inspiration that help me to motivate myself, moving forward, some that I've met and worked with personally. I have a mentor who I was telling you about before the show, Brian, that I learned a lot from. And I, still to this day, model a lot of what I learned from him. Some have get inspiration from authors that may not be longer, you know, may no longer be with us. I'm just curious. And so he can go all over. It could be family. It could be genealogical, up and up, parent, grandparents and above. For you if you were to choose one person when it comes to your business and how you've gone about it and your success, you've achieved as a result. Is there one person that comes to mind that you would call or claim to be your greatest inspiration?
Brian Winch:
Well, it would have to be more than one. It would be my parents because, you know, I grew up in a family of working poor, blue collar. Neither of my parents graduated high school. They had blue collar jobs. My dad was a janitor. And he always had to do these jobs on the side. You know, part time employment, whether it was cleaning up litter from a parking lot or shoveling snow outside of church or whatever the case is. And you know what? You know, neither of my parents, I never, ever heard them complain. They just did what they had to do. And it instilled a great work ethic in with me. And I think, you know, that that would be where my greatest source of inspiration and provided the best examples to me as to, you know, what what you needed to do to get things done.
Brian Kelly:
And it's interesting. That's a second reference. Now, you've made to someone not going to college at least. You know, it was yourself and in your parents house as well. And here's an interesting pattern I've also seen Brian, and that is most who have not gone through that the full typical four year college path or didn't complete it. The mentor I speak of. He dropped out after or during his freshman year and never went back. And what I found is the people that haven't gone through colleges tend to be way more resourceful and get the job done and don't let all of the things that they have been indoctrinated with hold them back. You know, we get these. I went through college and I struggled a long time before I decided it's time to let go of all these preconceived rules that I should be following because the rules weren't serving me. And I if I broke the rules. I'm not hurting anyone. We're not talking about laws or anything like that. It's just things you're told and the ways you're told to go about it. It's all it's all preparing you for corporate life. That's what college typically does. And so it's all rule and regiment based. And then I got out. I'm like, you know, it really stunted my growth as an entrepreneur. And I noticed those that didn't go to school were kicking butt right out of the chute. And like, what is up with that? And I noticed that over time I observed the resourcefulness and just the freedom about which they would go about, you know, their day. And figuring out solutions to problems like you were talking about just amazed me. And I literally, Brian, I became jealous of those who did not go to college. Can you believe that? That's pretty awesome, right? I mean, I was like, I wish I had gone to school now. Oh, my God. I mean, I learned too much.
Brian Winch:
Well, it is now, especially these days, where, you know, that discussion, you know, with the cost of getting an education and do you want to go to school for four years and then graduate with that much student debt? And so if you're a member of a number of different communities, your side hustle nation or whatever. You know, people looking at self employment opportunities, you know, they they have to say, well, what am I better off investing in myself? And, you know, a business or or an education which guarantees nothing.
Brian Kelly:
It guarantees debt. And it guarantees. Right. And in my case, holding me back from really crushing it right away. Absolutely. And the interesting thing on that note, I don't want to beat it to death, but it's a it's a great point is that, you know, so I bring on and hire apprentices for my business. I have four now on bringing on a fifth very soon. And it's a it's a long story behind it. But what I found is most of the apprentices I'm bringing on are looking for experience in the marketing realm, in the marketing area, which is, you know, that's the lifeblood of any business. I think this is awesome. I want marketers that want to learn. And the interesting thing is most of them are graduates of college. Some recent, some not so recent. And I always ask them, what are you looking to get out of this and why? Why are you coming on as an apprentice? And they say, well, I need to learn. I need to get experience. So how come? Well, I got my degree and then I went out looking for a job. And I keep getting turned down. I said, why is that? They said, they all want you to have experiences. Wait, what? Why did we go to school? What? What did they buy us? In that case, almost zero. At that moment. And now they have to take that extra step. I didn't have to do that back in the day. I got straight (inaudible). My degree was my meal ticket. I just. I did interviews the first interview I took. I got accepted. I got a high paying job right out of school. I was in. It's not that way anymore. And schools aren't preparing our kids as well as they're getting better. I will give them kudos. My son is literally going through his last year right now and they are mandating he actually go through an intern program for a semester. I was like, thank you. That's where he will get the experience he needs if he wants to work for someone else. But it is a missing component in many schools still to this day. And there are always a little bit behind. I've noticed I've had that she's my second child that's just gone through. And first one. Same kind of thing. You come get a degree. You never end up working in any degree or feel that you've studied. That's just why go through that pain and suffering and money when if you just come out, be resourceful and crush it with the proper training on the job training like from someone like you, Brian, then yeah. Schooling. I have a whole different view of school that I used to when I came through it for sure.
Brian Winch:
Yeah, well, you know, they're getting better, especially when you see the work intern internship. The problem with technology and marketing is it changes so fast. You just wonder what you're studying in school, how out of date the material is. You go out into the real world to begin your learning.
Brian Kelly:
So true. And I love that that whole concept of internship because there's no better training than on the job training. And you know, I get it. There are certain fields that take high high tech, take high smarts, you know, like where if you're going to go into engineering field and you're going to put rockets out into space, well, you probably need to be pretty good at math, right? And you need that. And schools are great for that. I'm not trying to bash them 100 percent. I'm just saying, when it comes to those who are looking to start their own business, it's a tough road to hoe if that's what you're looking to do is to go through college to make that happen for you. It's like I don't know if I'd choose that vehicle if that's what your goal is. So, yeah, you're right.
Brian Winch:
I mean, we need our doctors, lawyers, engineers. Right. You're not going to learn that. But yeah, when it comes to entrepreneurship, I think the best way or the best school is the school of hard knocks. It's from doing and it's always good to have a background. I mean, don't get me wrong. In theory. But you're you're really going to learn the most. You're you're going to get educated most from actually doing things.
Brian Kelly:
Absolutely. And working with mentors, you know, coaches that have been there, done that, that are successful like you, that someone says, hey, I want Brian Winch to be my mentor. So, yes, it's probably a good one. I would do that if he's open to doing that and helping you out for sure. I mean, that's where I've learned the most in my entrepreneur walk is with mentors and coaches. I paid for coaches. I hired them. You know, I hire people or I I get mentors who I see have to have the results that I desire. You know, I'm not just going after, you know, you could be around the water cooler at work and someone's telling you about the hot stock. And then I look at him going, well, but you're still working. Why is that such a hot stock, Right? Like, how would that help you? You're still here. I'm not going to follow your advice. You want to follow the advice of those who have the results that you wish to achieve. And so when you get a mentor, learn it be, you know, achieve the results. They have now raised the bar and get yet another one, continually get coaches and mentors to climb the ladder in the way that you wanted to go. And I learned all this through primarily through this one mentor. I keep talking about he's been an amazing he's younger than me by a lot, but wise beyond his years. Just amazing guy. And I love him like a brother. All right. So I think. Yeah, it's a good time. My God. Brian, we're already five minutes out from the end of the show. That is unbelievable. I do want to give you the opportunity, though, to ask yourself a question. In other words, if you were conducting this interview, what question might you ask yourself? I mean, this is dangerous for a host to give up control of their show. I hope you know that. But I'm just having fun. But if you were conducting this interview, what question would you ask yourself? Number one. And number two, what? How would you answer that question?
Brian Winch:
Ok. Well, what type of personality are you? Are you an introvert or an extrovert? And the reason I ask the question, I think a lot of people think that if you're going to be in business or a successful businessman, that you're an extrovert. And I can tell you, I'm an introvert. I've always been an introverted person. But having said that, I don't find it difficult to deal with people or to do the cold calling, to do the sales, because I believe in my service. And I think anybody, those salesmen are not born. I think they're they're made. If you believe in your product or service and the benefit it provides, it's easy to me to just spread the message. But yeah, I think I think that some people are surprised when they the they learn that, I would consider myself an introvert.
Brian Kelly:
I love that. Because what you just did right there, Brian, you gave a lot of people hope that you know, that consider themselves also be introverts. Like I'm an introvert. How can I be good at sales? Well, you're looking at one on the screen next to me that just said himself that he's an introvert yet. That was the key right there, that you believed in what you were doing. You believed in the end product. You believed in your service. You believe in yourself, in what you were providing them. You knew it was high integrity, high value. You were gonna over deliver. And, you know, it would be it. It comes down to the point where you take the mindset and I don't know if this is true of you, Brian probably is, but it would actually be a disservice if you did not reach out and talk to them, because the service they're getting now is probably subpar. And so if (inaudible). Yeah, if you take it and work it that way and realize that you are that important. I mean, you have that kind of value, not that you're like this ego important person, but you're important to them based on what you bring. Then it could change how you approach your introvertedness toward sales.
Brian Winch:
That's right. I mean, if you believe in your product or service, you know, you're going to share how it will benefit. It will make people's lives better. And it's not about your ego. You know, I mean, everyone has the the idea of the image of the greasy car salesman or whatever. And, you know, I think most folks don't exist anymore or, you know, they're out of business. But for people, people don't want that experience. People want to deal with somebody on a on a personal one to one basis. They don't want the crowd. They just want to know. Okay, you know, "how is how is this going to work for me? How can this make my life easier? Better? How can it?" Whatever the case is. And and that's that's all you have to do, I think.
Brian Kelly:
Excellent. Oh, such words of wisdom from a very successful individual. There's one more question, Brian, before we close the show. And also, don't don't don't worry. I'm going to I haven't forgotten what I promised earlier in the show as well. And in addition, I want to give folks a way to reach out and touch you. Brian, getting in contact with you because you have some great things to offer. We'll get to that in just a moment, I promise. But there's one more question I do want to ask you, and that is something that I ask every single guest expert that's been on the show. It's it's a deep question. It's a really cool question. And I'm really intrigued by the depth and breadth of answers I've gotten as a result. But before we jump into that, this is where I want to then, you know, let the cat out of the bag, so to speak, and let everyone know how they can win that five star, five night stay at the five star luxury resort in Mexico. And I'm going to bring that up on the screen right now and to do so. Now you have our permission to look away from the screen for just a moment. If you need to grab your phone and you want to type in this phone number into your phone. You can go ahead and look at the screen as you're doing that. And that is (661) 535-1624. And then down in the message area, type in the word PEAK - P-E-A-K - as if you were going to text somebody that and then press on a little send icon and you will instantly be entered to win that wonderful five-night vacation stay. And, just so you know, I guarantee you this is not a hook or lure to get you to sit for a two hour timeshare pitch. It is not that way at all. And I know that because my good buddy at PowerTexting.com, the sponsor of this very trip. He tested it by taking his daughter and he said it was the most amazing trip he's been on. Rocky Point, Mexico. He went to so again, (661) 535-1624 and enter the word PEAK - as you're going to text it P-E-A-K - hit the send icon and you will be entered and you will be announced if you're the winner. We will shout from the rooftops on Facebook and everywhere who won that wonderful vacation. So go ahead and do that now. And now we're gonna get back to the man of the hour, Mr. Brian Winch. And so getting back to that question real quick and then we'll get into how people can get in touch with you. I want to. I definitely want you to be able to talk about your book. I'm really intrigued by that. But before we do that, I just want to say, you know, I've kind of built up this question and there's no real any need to be nervous. You don't look nervous at all. So that's already there. But the cool thing about this question is, Brian, there is no such thing as a wrong answer. It's impossible to answer it incorrectly because the very converse is the truth is the only correct answer is yours, because it's unique to every individual. It truly is. And so when asked the question in just a moment, if it takes a moment for you to think about the answer. That's cool. Don't worry about it. Relax. Dead air time is OK. If you get it right away, you'll get it right away. I've seen it run. You know the spectrum of beginning to end. And so I just want to throw it out there so you can just kind of relax. Know that, OK, whatever answer is the right answer. It's just unique to you. That sound cool? Yeah. All right. You ready?
Brian Winch:
I'm ready.
Brian Kelly:
All right. Brian Winch. How do you define success?
Brian Winch:
I guess the freedom to live my life the way I choose. That's a simple answer right off the top of my head.
Brian Kelly:
Awesome, and I pause on purpose because sometimes others would expand on it and that I could tell you were there. You're done. Freedom to live the life he chooses. And that's. It's similar, but never the same. No two people have asked and answered this exactly the same. And it's been interesting getting this wide variety of answers to this. And here's the other really interesting thing I found, Brian, is not a single one of the answers I've gotten so far. There's been fifty five fifty six of them so far. Not a single one of them was money-centric.
Brian Winch:
Yeah. And you know what? That's what I was going to add. The reason I got into business wasn't monetary. It wasn't to make a million dollars. It was to live the life I wanted to. You know what. The beginning of a show. I didn't want to work within four walls. I wanted to work outside. I wanted to see the results of my work, etc., etc. None of that was monetary. And I think, you know, if you're good at what you do, the money will follow. So that's why I answered the way I did is. It was just the freedom to live beyond belief by I. I wanted to live.
Brian Kelly:
That's perfect. Perfect. And so to close out the show right before we say so long, buddy, I want to give you an opportunity to talk about how people can get a hold of you. Number one, and also, if you wouldn't mind, because you have a book that you've written that I would like for you to be able to share. And if there's anything else you like to share as well, this would be a great time to do it. And I'll pull it up on the website so you can talk to it and let people know that, you know, even though the book comes at a price, what they're getting in return. And as a result of getting that book. So go ahead and take that away.
Brian Winch:
Okay. Well, Clean Lots is a book written from my 35+ years experience in how to start and operate a simple parking lot litter removal business. It comes with my free support. Anyone who buys my book, I provide free support. And I can do that because it is such a simple business to start and operate. I understand some people might need some clarification. They have a few questions, but typically they get on pretty quickly. And you know, I'm always glad to share my experience with other people. People can't compete with me in my city, but there's no reason why I can't share this opportunity with other people throughout the country and in every other city, if you will.
Brian Kelly:
And that's important. What he just said, free support. And the reason that's so powerful is because oftentimes with businesses, not with Brian's, well, as many businesses, support can be one of the biggest things you need to finance of anything you do in your business. That means you have to. You have to put support personnel in place and pay them specifically to handle support calls. And so the value here is extreme, even though it's simple. And Brian can handle it. It's still take take away a lot of value as a result, because, look, you get the book, he's going gonna tell you step by step how you can do the same thing. And he will also answer your questions because you will have questions. There's no doubt. And that's just extremely valuable. So I appreciate you bringing that up. And just as a reminder to everyone that is that the URL is CleanLots.com - like parking lots. CleanLots.com. Go to that website. Buy his book. I'm sure you're going to learn more than just how to develop and start a litter removal business. You could probably tell by listening to him tonight that he is full of value and wisdom that can help you also in any kind of related business. That's very close to it. But be sure to, you know, approach it with integrity. And when you do and you ask for support, make sure it is in alignment with what's in the book and a litter removal business, but establish that relationship with him, as you know. He just said earlier how important that is. And that's that's your way to start and practice. He's offered it. It's open. It'll cost you the price of a book. That's it. And then you can be on your way. Who knows? Maybe Brian will be your next mentor if he's open for that. And that would be valuable because of everything he's achieved and how he's done it. So with that, Brian, I wanted to thank you once again very, very much for spending this time with us. I forgot to mention top of the show. He's coming to us all the way from Canada, way up north. And I'm in southern California. So we're a we're quite a distance apart. I love being able to get to do what I do. For that reason, you meet phenomenal people as yourself. And I also want to thank everyone who's been watching and listening. Those who are watching, listening live and those who also watch the live show or the recorded videos show. And who listened to the podcast afterward. Because it will also be on podcasts. But for now, Brian, if you have any parting words for our audience.
Brian Winch:
Well, I guess if you work the business, the business will work for you, something that's simple.
Brian Kelly:
Beautiful. How how appropriate ends with a simple statement for a simple business. Very successful business. Brian Winch, thank you once again so very much. I appreciate you. And for everyone watching, listening, appreciate you as well. That's it for now. We'll see you at the next edition of The MIND BODY BUSINESS Show. So long and be blessed.
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Brian Winch
Brian Winch is the author of Cleanlots, America's Simplest Business. Brian has been involved in all aspects of the parking lot litter removal business since 1981. He can show you how to start and operate a green business based from home and make money from a simple service that's almost as easy to do as going for a walk!
Connect with Brian:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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