Special Guest Expert - Bruce Bautch

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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Oh, my goodness.We have yet another phenomenal guest expert coming on with us this evening in just a few minutes. His name is Bruce Bautch and he is an amazing, amazing young man who is certified in an arena that is mind blowing. It's going to be amazing. You will love listening to this gentleman and the value he brings to the show. And I'm being coy on purpose. Yes. Because I want you to stick on and be here when Bruce comes on. And by the way, do stay on to the end, because I've done many of these shows with many guest experts in each and every time there are golden nuggets being dropped throughout the show. You never know when they're going to come. You just don't want to miss it. So stick on to the end. The MIND BODY BUSINESS Show. What is that all about? Real briefly in mind now. Fifty five years on this planet, basically in the last 10 years, I began focusing on just successful people, not worrying about those who are not making it, just successful people. And I began getting mentors like actual person people, also mentors from books, authors, reading books, people I met in person, people I have never met. And I would study them over the past decade or so. And what I started recognizing and realizing is that in all of these successful people, certain pattern started emerging and there were three of them that really stood out. And you may have guessed by now what those are. That's right. Mind, which is mindset. They all had a very, very powerful, flexible mindset, very serving to them and body that literally is they took care of their body both nutritionally and by exercise and by exercise. I'm not saying that they had to exercise every single day for two hours a day. They just did it on a regular basis, two to three times a week. Everyone is different and how they react to physical exercise. But they did do it on a regular basis and they were always taking care of themselves. In both of those matters. And then there's business. I mean, that is. That is a big one. They are. It is a multi, multi multifaceted element. And by that I mean their sales, there's marketing, there's team building and there's leadership there systemizing. I mean, the list goes on and on and the skill sets required to succeed in business are wide and varied as as those topics I just brought up, plus many more. The good news with business is that for those who are successful, the one key skill set that they learned was leadership, which enabled them to leverage themselves to leverage off of others knowledge and skill sets to bring those in that have the skills that they might not have. Because no one person, I don't think could actually handle all of them and be a solo partner and have a successful, thriving scaling business. And so The MIND BODY BUSINESS Show is a show by entrepreneurs for entrepreneurs. And we always have and bring on the best of the best the successful entrepreneurs who are really in this as a business, not just a hobby, who are serious about it, who bring value from their experience of their success. And so I'm very excited about that. And in line with success. Another big trait with successful entrepreneurs is to a person. They are all very avid readers. And with that, I'd like the segue real briefly into a quick segment. I like to call affectionately bookmarks.

Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.

Brian Kelly:
Yes. There you see it, ReachYourPeakLibrary.com and a real quick note that will help you immensely, not just tonight, but going forward when you go and watch other seminars, webinars, us either in-person online and that is stay in the room, stay in the room and by that here. I mean, when you see resources such as ReachYourPeakLibrary.com. Just avoid the distraction of actually typing it and going to look at it while the show is running. In fact, instead, a better method at this moment would be take out that really old fashioned thing called paper and that writing instrument, if you can remember what that looks and feels like, it's a pen and actually write these things down and keep the video up and running. And if you're listening to the podcast afterward. Then also, of course, keep the audio running and just write down your notes. And the thing is, is if you're you're distracted in your attention. I would just hate free to miss that one golden nugget that Bruce is giving you at that very moment. I've seen this happen many times in the seminar industry. Speaking from stage, seeing someone leave the room. And then by the time they come back, I already know that we just dropped a golden mountain on them and they missed it. And I felt bad for them. But we tell everyone now, please stay with stay with us. Stay in the room. Take notes. Take a lot of notes. This is a phenomenal show because of the guests. Experts, not because of me. They bring supreme value. So back to reach your big library, ReachYourPeakLibrary.com. One of the things I did not read very much until about a decade ago then goes back to that decade. And I learned to read or decided to read. After working with my mentor, who was just on our show a couple weeks ago, Mel Cutler and I won't go through the whole story, but he really inspired me to start reading. And I learned that I could read by listening to books, which was new to me at that time. This was going back some time ago and I thought, wow, you know, when I read a physical book, my eyes get strained, I get tired, I can't go very long and keep my attention span going. Then I started listening to books. I said, Oh, my goodness, this is amazing. And so I began listening to books veraciously. And so this is literally accomplishment of books that I personally have read, every single one of them. There's actually quite a few more that are not yet in this list and there are quite a few more that aren't here because they had no impact or did not have big enough impact for me to add to this list. So what? This is a list of vetted books by one successful entrepreneur that you can at least trust in the fact that it may be less probable of being a waste of your time. That's the whole reason I put this together. It's helped give you a filtered list of phenomenal, phenomenal books that are just game changers and helps in so many ways. There are just. You can see as we go down and scroll down, lists are just a just a goldmine worth of reading material there. And speaking of gold mine, we have a gentleman that's about to come on who by himself is a gold mine, because you're going to love listening to this guy. Getting to know him. So I think it's time we bring him on. What do you think? Yeah. Let's do it. Let's bring on Mr. Bruce Bautch. Here we go.

Announcer:
It's time for the guest expert, spotlight. Savvy, skillful, professional, adept, trained, big-league, qualified.

Brian Kelly:
And there is, ladies and gentlemen, and yes, it is the one and the only Bruce Bautch. How are you doing, my friend?

Bruce Bautch:
I'm great, Brian. How are you tonight?

Brian Kelly:
I am so excited to get back at it. I took a week off. Had a wonderful vacation with my wife. And, you know, it's funny, when you go on vacation and you're an entrepreneur who loves what you get to do, you can't wait to get back to it. And that's the way I am. I love it. I'm glad to be here with you. I appreciate you for being flexible. We had to move your date back because of my last minute travel exploits. And that's another feat. That's another attribute. A very successful entrepreneur in its own right is flexibility. And before I go on and actually formally introduce you, Bruce, I want to remind everybody that's watching this live, watching live on YouTube, Facebook, Periscope, LinkedIn. Any of those and more that stay on with us to the end. And you will you will get the opportunity to win. Yes. We give away prizes of if I stay at a five star luxury resort in Mexico or another resort of your choosing, that's in a list. And I'll tell you this. This is not one of those cheesy, you know, pull you in, get you there, sit you down and then send you through a half a day of time share pitch. No, none of that. It is 100 percent legit. And the reason I know that is because the people who have sponsored that my good friends at PowerTexting.com have they themselves have actually tested the actual price of product three times. And each and every time they came back and said we were treated as if we were a full paying guests, they. In other words, they know they knew no different. You just show up and so stand up to the end and we will give that away. We give one away every single show. And then all there might be another gift that's going to be given away. And that same time by somebody I'm not going to name names is a guy sitting right over here to my left, to your right on the screen. If you're watching and podcast, he's there. Let's bring him on officially. Let's do that. Bruce Bautch is dedicated to making business leaders succeed by highlighting clarity and purpose in all facets of business operations. Bruce specializes in process improvement, the voice of the customer and leader development, and has been successful by making the complex seem simple. I love this part. I can't wait to dig into this part. Bruce is a certified public accountant. That's pretty impressive. And a certified business coach with a focal point coaching and training. And we'll get into that some more during the show as well. I'm very intrigued by that. He lives in southeastern Wisconsin. He is a retired army engineer. Officer. Yes. Thank you so much for your service. Where he was consistently promoted ahead of his peers. So that tells you just a few words right here. Tell you a lot about this man without even him saying much yet. We're going to give me a chance. Don't worry. He's gonna do the talking. He fine tune his coaching and project management skills through command and staff assignments. He has spent over 25 years coaching business leaders navigate change management, optimizing vendor contracts and relationships, and analyzing financial and performance metrics. That is amazing. Now, officially, Bruce Bouche, welcome to The MIND BODY BUSINESS Show.

Bruce Bautch:
Thank you, Brian.

Brian Kelly:
So there is one thing I love. I love, I love I love getting these bios, you know, from the guest speakers that come because they have so much incredible information. Yours in particular was concise to the point and just rich full of. I feel like I know you from. From the surface level, if you will. And what I love to do is one of things is I'm extremely curious, always curious about what actually makes successful people just that, you know, successful. And what I mean by that is more on a personal basis, like what is going on in that beautiful brain of Bruce Bautch's right there. Over there. What is going on, that beautiful brain of his that actually takes him to the level of success that he is currently experiencing. And so if you don't mind, Bruce, I'd like to actually do that with you and find out. And don't worry. This is we're not digging into like deep personal things. That's just. I want to understand how your brain works that got you to where you are and every other guest expert that's come on. It's been amazing to find out what gets people rolling in for you. So when you get up, if I know the way I am, when I get up, I'm a little groggy. I'm not like up an at 'em. Some people do. For me, I got to get up and kind of dust off the cobwebs for just a few seconds and swing the feet over the bed, the feet of the floor. Then I start to wake up and realize there's another day dawning. And for you, Bruce, what is it at that moment when you start coming to your senses that is driving you that motivational factor or factors that say another day is ahead? I can't wait. What is it for you?

Bruce Bautch:
Well, Brian, it's really the idea that it's another chance for me to go out there and meet with people, help people. I love starting off the day by either a good walk or a run. I listen to a lot of podcasts. That gets me flowing and getting my juices going early in the morning. I so enjoy listening and learning not only for myself, but how I can apply the knowledge I'm learning to my clients and make sure that they get the best out of their time with me.

Brian Kelly:
And that's what I love about being able to do this show is that is a very common thread of successful entrepreneurs. Always think of fall as one thing and that is helping other people serving people when you are a servant based. And that's the first and foremost thing in your mind versus I'm about to make another buck. Right. That is truly when the success happens. That's when it really starts to snowball, if you will, and gain momentum. And not not really until then. And the thing is, it's like we're not here to shame anybody because every single person, at least I will put myself in that category starts that way. You know, we're in a more of a point of scarcity than we are of abundance because we haven't made the money yet. We're just starting. So money is more on the forefront in the beginning. And that's why it's just vital to get to that attitude of servant. Servant is that servant hood. I don't know the right word. As soon as you possibly can for everyone that's out there. Not to Bruce. He's done it. Get to there as soon as you possibly can. So you can achieve the same level of success that Bruce has. And that's what we want for you. And that's what Bruce wants for. You can tell he's he's a guy who loves people. And, oh, I've got a good friend on here. Richard Barrier said duck for those golden nuggets. And he also was chiming in. The body physically supports the brain. Therefore, my. Yes, yes. Therefore, the mind very astute. Richard and I both learned neuro-linguistic programing about the same time through the same source. My mentor, Mel Cutler. And then I love you, too, Richard. And we have Buddhika from my hometown. Hey, Brian Kelly. He actually took some of my great photos. I call them great. Other people can't. I don't Congreve because they have my my mug on. I like seeing my own mug that much. So that's fantastic. Bruce very, very similar to other successful entrepreneurs. And I stress the word successful is the servant attitude and mindset. And in the beginning I was talking about one of those attributes of successful entrepreneurs were that they became voracious reader. They read a lot. Avid readers. They just were continually feeding the brain. So I'm I'm guessing I only answer this question already, but I'm going to ask it anyway. Would you consider yourself to be an avid reader and knowing that the answer is going to be "yes". What book has really stood out to you the most all the way up till now? I mean, looking back, what is the most recent one that you can bring up that says had a major impact on you personally?

Bruce Bautch:
Yes, I'm a I'm an avid reader. One of them is called The Slight Edge by Jeff Olson. And I actually read that at the same time one of my clients was reading that book as well. And one of the things in there is to read 10 pages of a professional development book every day. And I made that a personal habit. And I actually that's one of the habits I track on my app on my phone is that I read at least 10 pages and many times it's more than that. But it's something that I when I go for my run in the morning and I get back and I usually sit down with my cup of coffee and I try and read before I start the day. If not. Sometimes it's right before I go to bed. I read those 10 pages just to make sure I get those in, because by the end of the year you can read 10 books. And the book I just finished right now is First Things First. And it's amazing. It's an older book, but the items and the subjects are still so important and applicable today. And we'll talk about it later about the big rocks and making sure that you're identifying those important things and getting those on your calendar and making sure that they take up the majority of your time and let all those other little things kind of fill in around the sides. So, yes, I'm an avid reader. The slight edge was a big motivator for me, as well as another one called The Happiness Advantage by Shawn Achor, or Archer. That book is just amazing and it's got the smiley face on it and really good. Remember, to make people happy in the sense of humor goes a long way as well.

Brian Kelly:
Well, I can say personally, thank you for all that because I wrote them all down. I got the titles anyway. I'm not sure I got all the others right. I'll find them. And here's what I want to put out to everyone that's watching or listening. First of all, none of those three are on my ReachYourPeakLibrary.com list, which is fine. They will be soon because I'm going to as soon as this show is over. This is what happens. It's about. It's about taking action. Right. In all three of those books you mentioned. I'm going on to Audible and I'm going to purchase them and have them downloaded and ready on my phone, whether I'm online or offline. They will be ready to read. And so thank you for that. I mean, three of them I mean, I'm used to hearing one. And so you just gave us a gift already.

Bruce Bautch:
And that's Slight Edge when it's just a game changer for people that have a hard time and they're worried about biting off a big project. Don't try and bite it off all at once. It really talks about making a little bit of progress every day, whether it's a diet, whether it's an exercise program, whether it's a big new sales project you're working on. Don't try and bite it all off right away. You're just going to get discouraged and keep on working at it and keep on maintaining the momentum. And once you get the momentum rolling, you know, you're going to go a little bit faster.

Brian Kelly:
That's cool because they're such a tight correlation between what you just talked about in another book by a gentleman. I know, you know, because you're in his organization. Brian Tracy. Yes. And the book is called Eat That Frog. Yes. You know, not just taking small bites and chunks, but it's taking the most arduous task, the one that you just dread the most and getting it over with first. Right. And that's a perfect segue way. Bruce, if you wouldn't mind, I would love to hear about your involvement in this organization. What? You know, you've been up to it. You've been doing this for, what, over two years now with this particular organization? Correct. And maybe explain what the organization does and what you personally do for business owners and what results you've had thus far. I would love to hear about that.

Bruce Bautch:
Sure. I bought a franchise called Focal Point Business Coaching and Training. And that's Brian Tracy's. It's powered by Brian Tracy. And basically what I bought was the curriculum and. Business owners that follow the curriculum get results. And it all starts with clarity and there's a whole module, I think it's got about 12 or 13 lessons really understanding. What are your strengths? What are your areas that you need to work on? How do you leverage those strengths? Who are your customers? Understanding your product? Understanding your numbers and your metrics. And what I do that's a little bit different is at the end of that clarity module, I'll put together a business plan with the business owner and we put together a five year business plan and we put together some targets for revenue growth and then some other items where if they want to add another location, they want to start working less hours. There's also some personal things that there could be weight loss goals in there. There could be goals for going on a vacation. My one client had a five year goal to buy his dream house. So we work on a five year business plan after that clarity, really understanding your business. And then we move on to something called effectiveness. And that's where we get into the Brian Tracy eat that frog. Understanding how to use your calendar as a tool versus a crutch and taking those big items and getting those scheduled on that calendar. And we look at delegating. And are you doing the most important things first? And are you focusing on those 80 percent of, the 20 percent of the things that really bring you 80 percent of the results? After that, we're going to grow your business where we look at prospecting and referrals and the closing process and the sales process. Look at your offers and your marketing. We do superior selling skills where we look at the objections that potential customer has and how to overcome those objections. So they're all very modular and they meet weekly with my business clients. And, you know, they basically take about an hour to go through the modules and they answer some really tough questions at the end of the modules. And then when we meet the following week, we discuss the module maybe for about 10, 15 minutes, and then we jump into what's happening in their business and looking at their current metrics. One of the things I do with my clients is how many new customers did you have over the last week? Where did they come from? OK, if they're up, why are they up? Referrals. Referrals are a big, big business impact for most of my clients. And so making sure that they're rewarding the people that are referring them business as well as putting it out there that, hey, I'm open to referrals and putting things on their Facebook pages or their LinkedIn accounts and asking for referrals. Sometimes it's just a matter of asking. And then the last module with the Brian Tracy is all about leadership and really looking back and saying, OK, are you developing that second tier of leadership so that you don't always have to be the one making all the decisions? That's probably one of the top concerns I have with business owners is they say that they have to be involved in every business decision. And when I ask them to look in to why that is, it's usually something that they're doing. They're either putting some kind of criteria that they have to approve every purchase or budget or hire. And I ask why. And most of the time, it's just that they're just not comfortable letting go. So we work a lot on delegating and loosening those grips a little bit so that they can let their second line leaders develop and grow so that they can step a little bit away from their business so that the business clients that have had that actually follow the curriculum. And again, having my accountability, knowing that I'm coming back every week is really something that keeps pushing them to finish what they said that they would do that that week. And I mean, most these businesses know what they need to do, but it's just really having the structure in place so that they can see those improvements.

Brian Kelly:
Well, everyone. That is our show. Everything in five minutes. That was truly phenomenal, Bruce. Truly. Wow. I mean, I have a writer's cramp and I'm running this show and I'll show you. That, you know, I'm not just preaching to the choir here. I'm actually a part of the project. I take notes myself and my gosh, it was every that is so comprehensive, so complete, every aspect of our business from beginning to end. I mean, from starting a business plan to sales, to growing your business to leadership, which is really a big part of growing business to delegate. And then that one word you hit on that you and I were talking about right before the show. That is probably, if not the most, it is one of the most important aspects of any successful person. And that is. We'll come back to that after the break. No, I'm kidding. That's accountability. Yes. But that word is accountability. And I heard you say that. And that is so true. And we were talking, Bruce, before the show. That doesn't it doesn't matter what you're in what type of business, what type of your personal relationships. If you're in sports, if you're it doesn't matter if you don't have accountability, it's very difficult for you to improve and continue to succeed at a greater and greater level. Self accountability can work for those who have extreme self-discipline. But there isn't a successful person on the planet that did not have coaching at some point and mentorship and accountability as a result. And so I really want to hammer that one hard home for the fact of if you don't have somebody like Bruce in your corner, a coach, a mentor, an accountability partner. Right. And consider reaching out to him. And you have you know, we have another almost 40 minutes to go here in this show. So you can get to know him even more. And, you know, I already know like and trust him. I've just met him myself a half hour before he started. And I can tell that his heart's in the right place and that he has what is necessary to help you because he has actual results to prove it and everything he said. I was just getting excited. I was very excited.

Bruce Bautch:
One of the other things is I basically become a confident that times. Business owners don't have someone to turn to when they have an issue with an employee or a decision to about making a big purchase. And I have business owners that tell me more than they tell their spouse regarding if they're thinking of selling their business or if they're thinking of moving into a different product or having some employee issues. So it's kind of interesting because they really do open up to me very quickly.

Brian Kelly:
Well, I'll see you like the focal point psychiatrist, too.

Bruce Bautch:
It's not just business. I mean, the very first might. One of the very first models I go over is we look at their power. How would they rate their family life? How would they write rate their fitness? How would they rate their career? And then how would they rate their their financial independence? And they try to make a diamond. And the idea is that you shouldn't be over leveraging your business and working on your business at the expense of your family or other or your fitness. And so many business owners get so dragged in where they're working 12 to 14 hours a day, day in and day out. And that's been the time with their families. Exactly. So one of the first things we do is we have them rate one to ten. Each one of those elements and we try and map a diamond and then we actually come up with plans and how they're going to improve that score. And we go back to that after about three months. We go back and see, are you making progress?

Brian Kelly:
So many things that you said just now. And before that, I just love the five year business plan. You talked about plan several times just a second ago. In order to be able to. How many people do that? I know you you know the answer, that is probably zero until they come to see someone like you. Right. And that's why they come to see you, which is fantastic, because, you know, being an entrepreneur requires more than as I opened up with is it requires many different skill sets. The good news is they don't all have to be yours forever. Someone like Bruce. That's exactly what I was saying in the very beginning. The show is you don't have to be the one that knows everything. You can't you shouldn't be. Don't strive to be aware of them. Maybe learn a little bit about each thing. You are experts in certain areas and those are your core competencies. Stick with those and delegate the rest. This was the hardest lesson I had to learn, Bruce. I had a guy, a really good friend of mine who kept hammering that home and I kept resisting. Yeah, but I need to do all these young Bryant that's at your core competency. Yeah. But I need to. You have it right. I kept struggling and finally, long after I got the advice, I finally, you know, the cracks through the school, the thick school occurred and oh, man, now I have a team and it's so much it's glorious now is glorious.

Bruce Bautch:
It's a very common problem trying to do way too much by yourself.

Brian Kelly:
It is. And I think most people start out that way, you know, as solo-preneurs. Right. You know, you do a lot of us just get to that point out of absolute sheer need. It's like I'm burning out. I can't do this anymore. I need help. Somebody help me to find help and then how to manage and lead them. And by then, sometimes that might be a little too late. So think about it the moment you start your business for those you watching and listening. If you have not yet started it or if you just have started it, had that in your your mental bank to say I'm going to do that sooner rather than later and start looking for resources. And both Bruce and I can help you in that regard. I'll help you to get the help you need and not break your bank. And in fact, the thing is, you're gonna spend money to get people to help you. The amount of money you're going to save by the fact that they're doing all the stuff you used to do and you're gonna get things done quicker, you're going to actually make more money even though you're sending more money upfront.

Bruce Bautch:
Instead, it's an investment. It really isn't investment.

Brian Kelly:
Great. Great way to put it. Perfect. It's almost like, you know what you're talking about. I know you do. Yes. And so you've touched on this as well. And it's, you know, it's beautiful because it's one of the key elements of this show and successful people, and that is our bodies. And so for you, Bruce, would you would you think or would you consider physical fitness to be very important, number one? And do you find it to be important in your business and your personal life or maybe one or the other?

Bruce Bautch:
Oh, it's very important in my business because people kind of look up to me and I think that I'm a role model. And if I preach about discipline and preach about keeping a schedule and preach about putting things in your calendar like exercise, I have to live to talk. And I'm not a stud by any means of the definition. But I walk a lot. I work out a run and watch what I eat. I still like the sweets every once in a while and still have a Miller beer every once in a while. But it's very important to me to make sure that I can be an example for my clients and my family so that they know that I take care of myself and I walk for top.

Brian Kelly:
And that's so important and we were kind of touching on that earlier and you had a great metaphor, it's like if you're going to see a dentist and you've not met this dentist yet and you're looking for one. And you actually greet this dentist in person and he smiles and his teeth are all crooked, yellow and cavity ridden. Are you going to want to do business with that individual? And that's taken it to an extreme. But the thing is, you are literally a walking billboard of what you represent. Exactly. And so people first the first thing they do is they see you. Then they might hear you or read your written word. But the first thing everyone looks for. Everywhere you go, Facebook, pictures, it doesn't matter what this person looks like. Do they take care of themselves? There's so much judgment going on. The first, you know, less than 10 seconds. Are you representing yourself, your business and your clients in the way you want to? And I'm not here to say you're doing a bad job or no. It's just. This is opportunity to improve. And I I'm myself. I can improve right now. I can always improve.

Bruce Bautch:
I'm always. I'm always. Especially this time of the year here in Wisconsin when it's cold out and we kind of pack a few extra pounds. Now is the time to start saying, I got to start shedding these pounds because so I I track what I eat right now and I track my steps. That's something I've been doing. I think I missed twice this year that I haven't hit my 10000 step mark and once it hits, my watch broke. But it's something very important to me that I follow those habits that I talk about with my clients.

Brian Kelly:
So again, everyone watching, listening. This is a product of the product. He walks the walk, doesn't just talk the talk. He's not perfect. He just said it. Nor am I, nor is anybody on the planet. In my opinion. Only one ever walked this planet that ever could claim perfection. And there never will be another. And. So it's OK to strive for perfection and to look for other people who have the qualities you're looking for, but recognize, please, that you will not find perfection, but you will find those who represent themselves the way they should, who who basically do they practice, what they preach? In other words, and unfortunately, all too often that's not the case. You'll find those. And so be sure to do your diligence to research. Do it with Bruce. Do with me. Look at our Facebook. Look at LinkedIn. Look at every every place you can find a search is out. And I do this I did this with Bruce before he came on the show. I kid you not before I said yes. I want you on my show. When he reached out and filled out this application process, probably, what, a year ago, it seems like now was a while ago. Yeah. So I do that because, you know, even though this show is about Bruce tonight, the what he brings to the table also reflects upon me. And then, of course, my business as well. So be very careful and cautious with your reputation. That's a huge, huge thing. You guys cover anything about reputation management in the focal point series at all? It just hit me. I wonder if that's part of that, because it seems like you've got everything else.

Bruce Bautch:
Not specifically. Not specifically reputation. But we do talk a lot about the whole marketing and perceptions and making sure that your branding. I don't handle branding, but I recommend someone that if their brands are all over the place, like some businesses have different logos and their once Web site and something else on Facebook and something else on their sign in front of their building, that kind of stuff, but not too much with the reputation.

Brian Kelly:
Except I will interject that in indirectly. I think you do, because we were talking about that and you were telling me about a acquaintance of yours, a client of yours, where you actually were coaching that person to look more the part that he was much more professional in, which literally is helping him with his reputation management just indirectly. Correct. And so I think, Bruce, is the full package here. Any small but small businesses that your target market or what is primarily,.

Bruce Bautch:
Primarily 10 million to 15 million is ideal. But I help out a few that are starting out. I enjoy that a lot. They have a lot more energy seems, and they they have a lot more skin in the game or at that point because they really are watching every dollar. And being an accounting background, I can help them out with their leases and looking at, you know, what are you paying for your lease? What should you be getting for your lease? Why are you getting charged? These extra common area maintenance fees was the latest one. So I can help. And the other big thing is I can help them dig down. We look at credit card statements. Do you realize how many reoccurring charges you have month after month after month? Do you really need to subscriptions to Audible? Who is using these audible subscriptions, bank service fees, insurance premiums, looking at all those things. That's the one that's been big lately, is fax lines. People pay for 2 3 fax lines. They haven't gotten a fax probably for a year and they're paying thirty nine ninety nine per month. So I mean we can really, really drill down to save some money pretty quickly for business owners.

Brian Kelly:
Wow, that's phenomenal. Phenomenal. So. We talked about or maybe I've hit on it more than you like directly about skill sets that are required to be a successful entrepreneur. The good news is you don't have to be armed and loaded with all of them right out of the chute. Really, nobody is. It's just learn and really hone in your core competency skills. Like we said, and then and then delegate the rest as you can. But for you, Bruce, now having gone down this path, I mean, twenty five years of experience in different areas. So right then and there, you're your wealth of knowledge in that time. Up till now. There are still certain skill sets we personally need to acquire to have to hone and perfect as much as we can. If you were to be able to come up with just 3, 3 of the top skills that currently you have to say back in the day, but you can say right now where you're at and your business today, what are the top three skills that you find the most important for you to maintain your success and continue to increase your success as an entrepreneur?

Bruce Bautch:
Well, one of the first ones is is humility. I mean, wow, I really learned from my mistakes. And you're gonna make mistakes and being able to get up the next day and keep on trying. I never did sales before. Two and a half years ago. I did sales support. And, you know, I started out right out of the bat really, really good. I mean, I was getting probably about a 90 percent closure rate and then all of a sudden it back down a little bit. And I wasn't getting as many clients that I was presenting to. And I had a really look at my process. And what happened is I need it more complicated than it really needed to be when I kept it simple and I didn't hold anything back. But I just was really simple. And I didn't get into all the details about extra hours and extra time and travel and print and all these things. When I kept it really simple. I was closing a lot higher percentages. So I had to look at what did I change, what did I do different? And there's some humility in that and say, you know what? I'm not perfect. And in fact, I went backwards instead of forward with that. The other thing is, like we talked about before, as accountability. We have various mentorships or masterminds within the focal point community. There's about 450 coaches and we help keep each other accountable. Are we making sure that we are focusing on making sure that our clients not only are benefiting themselves, but their communities and their families and their employees, and that there's this ripple effect of, yes, we're helping the business owner, but it should be more than just that one person. So the accountability behind that and then that third thing is trust. You really have to learn to trust in order to be able to delegate and not do everything yourself. Any successful business person that tries to do everything themselves is just gonna be burnt out and they're gonna have one of those other areas of their life that's gonna be out of balance. Either they're not going to be spending the time with their family or their weight is gonna be over there or their overall fitness is probably not going to be where it needs to be. So it's very important to have that that balance and be able to trust somebody to take some of that load off of their shoulders. So really, it was humility, trust and accountability.

Brian Kelly:
Those are three big ones. Humility. Yeah, especially humility and trust. I like in those two. One word called ego. And letting go of one's ego. And that is so key in leadership. My gosh. I mean, if you have an ego and you're trying to be a leader, it's gonna be a tough road. In my humble opinion, because you need to let go like you're saying. Bruce. And let others make decisions right now or something. Fortunately, I learned at a deep level by having a team of revolving apprentices because they would only come on for 90 days and then they're gone forever. And I learned a system. I basically built a system to enhance and learn how to become a leader quicker because they're kind of begun. Right. And what were those things that really enabled things to move, move smoother? And that was to give them basic guidance. You know, if I needed something done graphically, I'd say just stick to the brand. You, here are the logos, there's the colors and then go pick a quote out of a previous show, whatever stands out to you. I don't I mean, I care, but I'm not going to micromanage you. And once I did that. Oh, my gosh. It not only was my ego taking a backseat, but I felt great because the stress level was down there. I didn't micromanage. I wasn't checking every dotted I and crossed t that they were putting up. Sometimes there were misspellings and I'd go back and and I would just tell them, look, it was a mistake that time. I'm not going to beat you up. I never do. And I'm not going to tell you go back and correct it. Just don't know. Just be more be more prudent on the next one. Now, what's up? These are princes that get paid zero. So with paid employees, I'd probably be a little bit more stringent. So, yeah, please go fix it. But, you know, it's just about learning how to let things go more and be less of a perfectionist and you'll find it. You're so much more productive. You're so much more happy. It's more it's just amazing what that one little shift does. Right. And it's phenomenal. I just love it. So you are a very successful gentleman. You've done. You're an accountant. You were in the army. You're an army engineer. Which I love that because I'm kind of a geek. So that that may or may not fit. I don't know. But you're in the army. That's a tougher than a geek by far.

Bruce Bautch:
Things up and built. Roads and bridges and stuff like that, it wasn't it wasn't the engineering, mechanical or. Very technical it was we could build a building, we could wire. I had electricians, plumbers, concrete guys, heavy equipment operators. But the fun stuff was blowing stuff up.

Brian Kelly:
Yes. You said that like I didn't hear a thing you said. Yeah. Let's go blow stuff up. Well, yeah. That's the total. Like, you know, 10-Year-Old Boy's Dream is to blow stuff up.

Bruce Bautch:
And it's a stressful job in the army as being a range officer for a demo range. When you're blowing things up on a range with live demo, that is crazy.

Brian Kelly:
Oh, be fun. There's probably a metaphor we can apply to the business world from that, I'm sure. Probably, yes. Let's see. So there are many people out there. You mentioned that you do also like to work with startups. For them. What would you say are a few key elements that they would need for starting and running a successful business? At that point, they're just getting ready to start. You know, what is it that is core to their success in the very beginning?

Bruce Bautch:
In the very beginning is building that network. Even before you launch that business, build that network, get involved with your chambers, find those key members in your community that are going to be your partners going forward. You need insurance, you need accountants, you need legal documents. Make sure that you vet your partners out and have good people on your team early on. And yes, it's going to cost you some money. You can't do everything yourself and make sure that you are. Visible in your community that you're involved with either a Lions Club or a Rotary or or get involved, just don't you just can't walk into a community or start to step into a community and expect to be successful. It's about relationships and really understanding the needs of your customers. What are your customers needs? What are their wants and desires and how are you going to meet those and how are you gonna be different? We have a lot of a certain specialty in this area of a sale. We've a lot of chiropractors in this area. So one of the things I work with my clients is how can you be a little bit different with your clients and making sure that they're meeting the needs and they're exceeding expectations. So really diving down and understanding who is my core customer? Who is that Avatar, who's my my ideal customer? And how can I make sure that everything I'm doing is to meet their needs and go beyond what their expectations are? If they do that, everything else will kind of roll into place.

Brian Kelly:
You're amazing, Bruce, you truly are. I mean, my gosh, this one show is like a culmination of of a total of five others in in value, in great tips built as soon as you said out of the gate, build a network, guys like. That's it. That's that's the answer, because I preach it all the time, too. It's like, well, I just I put it into a phrase where I just say, just show up.

Bruce Bautch:
Right.

Brian Kelly:
You know, to networking events, to seminars. Here's the thing. If you don't have a brick and mortar and you're not reliant upon your location, you don't have the network in your community necessarily all the time. You can branch out and network. And this is something I love to do. I'm from California, Southern California. I've gone to Vegas and Florida and other places to network. And the interesting thing is, Bruce, this is so funny. You know, entrepreneurs are like a herd of wolves all chasing a piece of meat in that same herd you find everywhere you go, no matter where it is in the US, sometimes outside of the US. And like I just saw you across the country two months ago. How do you get here? Where are you from? And that's a beautiful thing. It's like a family, a robing family where you each help each other. And I have found what you said to be absolutely true, Bruce, is when you do show up and you you you network. You talk. You provide value. You serve. You don't just go there to say, I sell and this is what I do. You learn how to network. There are skills in that as well that those are easy to learn. Right. And I've found that I've made more powerful relationships from that alone than all of the automation things. You know, automation is awesome. But relationship building is probably the most important. Like you said, it doesn't mean you have to physically be everywhere. Like right now, what what are we doing? Right. You're you're showing people who you are at the core. People are learning about you without having to interact with you back and forth. It's going to give them that decision making power to say, I want to move on the next step with this guy because I can really connect with him. All right. And this is part of showing up to everyone watching and listening is get on podcast shows, get on live shows like this one and spread yourself everywhere you can and then learn how to repurpose all of that content, download it, get a copy of it when you're done. You have the recording. And then repurpose it to all the social media platforms. This is where delegation comes in really handy and you get help. And so, yeah, I'm loving this, Bruce.

Bruce Bautch:
My gosh, I'm not even even to your point about not being local. I mean, you can join Facebook groups. I mean, there's small business Facebook groups. There's LinkedIn small business groups. You can find online communities as well that you can become a member, find, find where your customers are and start start adding value in those chats and, you know, answer a few questions. Put a question out there. Sometimes just sharing, sharing somebody else's post or article goes a long way. I mean, it doesn't have to be a big effort.

Brian Kelly:
Sometimes sharing a failure. And by that, I don't mean like a humongous failure. But, you know, showing that you are human, right? Showing that transparency, the authenticity to say, you know, I really I really messed up this happened and I'm learning it. The key is to tell a story. And what's the lesson behind it? And what did you learn from it? Because to be a successful entrepreneur, you're going to make many, many, many, many mistakes. You aren't making many, many, many mistakes. You're probably not a successful entrepreneur. So the good news is you have our permission to make as many mistakes as we can as fast as you can. The trick is to learn from each and every one of them and then get better from them.

Bruce Bautch:
And learn from others mistakes, so you don't have to repeat them.

Brian Kelly:
It's like, why did we go and why did all of us have to go through history in high school? Right. Right. So hopefully we don't repeat the same blunders that happened back in the past. You said knowing your customers needs. That's a phenomenal tip, because I recently transitioned out of the fitness industry into a completely different industry, which actually is more my core competency, which was automation like Web site automation software, things that help a business harm. A lot of automation is involved in this show, as Bruce, you are now aware of. Being a recipient on a guest speaker side. And the interesting thing was I thought this from stage all the time. Know, speaking from my mentor stage and then my own later, which was, you know, don't try to invent something you think is awesome. You know, don't say, oh, I've got a great idea. Everybody's going to love this. And you haven't proven it yet. You don't know. Or you can just listen to your customer base. And when they start telling you what they want, then that's the thing you need to develop. Whether you know you might like, well, that's not as sexy as what I was thinking of. Well, do you wanna make money or not? Right. And that's what happened with me. I mean, at show after show roots, guest speakers like, well, we'll do a debrief like I do with every one of them. You're no different. And I can't tell you how many, said Brian. How can can you show me how to do what you do? They're talking about the show. The automations behind the scenes that people watching, listening are privy to at the moment. And enough of them said that. That's when I began to develop a program of my own called Carpet Bomb Marketing. This is not a pitch for it. This is just a lesson to say, listen to the market. Give them what they want. An interesting thing was I had enough of a sample size that it has become something quite universal that most people that are in ready to do a live show or a podcast or any of those are ready for this and they want it. And so just be just listen. Right. Unlike the way I'm doing, I'm yakking all the time. To close this rifle, the mouth and open the two the two more powerful parts of your head, which are the ears. And listen to what the market says and make sure to verify what it is that you are going to cause. Implementing anything takes time and money in resources. And if you're spending all that time money, resources on something people ultimately don't want, then you've wasted all that time. So be. Please be sure to vet what you have your idea with a multitude of people. All right. What do you think of that, Bruce?

Bruce Bautch:
Right on.

Brian Kelly:
I spoke way too long on that one. Let's see. Oh, this is one out of curiosity, I love to ask this question as well. And that is, you know, we get to see Bruce right now in front of the camera for roughly an hour. And we know what you're doing right now because this is live. When when the cameras shut off, maybe before we got on. And then after it's off, what do you do? What is a typical day in the life of Bruce Bautche? I have one of those deep seated curiosities. I always wanted to know what my mentor, Mel Cutler was up to every day. Like wonder what he and Kate are doing right now. I wonder when they start their workday. I wonder if they're eating somewhere. What are they eating? Are they extras? You know, you're all of all of it. I want to know because I want to know and model successful people. So for you, Bruce, would if you would mind, would you just kind of outline a typical day in the life of Bruce Bouche from the time you get up to the time your head hits the pillow?

Bruce Bautch:
Sure. But my days are a little different because I'm purpose. I try not to schedule meetings on Mondays. Makes my Sunday so much better when I don't have to go out of the house on Mondays and I do work out of my home. And I am at my client locations most of the time if they're local. I do have four virtual clients now that it's all the web. But my typical day is typically I get up about five thirty six o'clock, typically either walk or try and get some steps in about three thousand steps, whether it's a walk or run. Listen to a podcast. I'm always enrolled in some type of training. Right now I'm doing a 30 marketing day funnel challenge and I'm learning all about sales funnels. Again, not just for myself, but how I can also use those for my clients and bring that information to them. And so then I basically in prepping to me with my clients throughout the week and sometimes I am still doing a little bit of accounting work, not as much as as I used to do, but I still do some accounting. So right before this show, I was getting some financial statements ready to review with a client's tomorrow. I spend a lot of time reading, a lot of time reading, a lot of time going through the materials from Brian Tracey, making sure that I am completely fluent in them. I am working on a course kind of like developing my own little twist to time management, using the Brian Tracey Eat That Frog. And then also the first things first from oh, from Stephen Covey and taking those making sure that not only are you getting the big things done first, but it's the important things and making sure that they're matched up with your roles, whether it's the role as a father or parent or a spouse or partner, making sure that your roles are lined up with your to do list and kind of making that to do list to become A to B list. So I'm always thinking about how can I take all this great material that I have from Brian Tracy and still continue to improve it and model it and make it very, very usable for my clients. So I think about my clients all day long. So I know this isn't the greatest answer to your question, but there really isn't a typical day for me other than I'm pretty much up all the time between 5:30 and 6:00 in the evenings. I don't watch a lot of TV. I spend more time reading, more time getting ready for that next day. I really enjoy also some fiction reading. So I'm reading some military fiction, which I like. And I also just spend time outside. I live on a small lake here in Wisconsin. So when it's nice outside, I like to be outside gardening on the water, down by the water, drinking a Miller Light at night and watching the sunset. So not a very typical day, but my clients are always at top of mind as well as my family.

Brian Kelly:
I love it. Thank you so much for being so open and telling us, because I mean, you could tell that was what Bruce does and I was writing it all down. Some accounting. Yeah, I love. I love how you said the rules and the to rename it to to be less. That's powerful.

Bruce Bautch:
The refrain I heard that from somewhere else. Making your to do list to be or to be less than. I'm trying to figure out ways to take some traditional time management where you're looking at to do lists and calendars and blocking and tackling and really looking at who does your to do list effect.

Brian Kelly:
That sounds extremely powerful, extremely powerful. And here's one thing I've noted listening to you throughout this this interview, Bruce, is you have chosen a primary mentor by the name of Brian Tracy. And this is so key. I cannot tell folks enough. Mine was and still is Mel Cutler at the moment. He. He just is a complete package and taught me everything from speaking to business and doesn't mean I can or will stop learning from other people. But the thing is, is pick somebody that you see that has the results you desire. And so from that, I mean, how many of you have ever had a corporate job? Maybe some of you still do out there watching, listening. And your coworker has the most incredible stock tip ever that has ever crossed, you know, that the scrolling ticker tape, you've never seen anything like it. You should get in on this. I'm getting it. And then you you know, the thing to do right at that moment is look at them and see where are they right now. They're sitting next to you in a corporate job with limited income. And should you listen to this incredible tip by somebody who's not a stockbroker? Right. And the same holds true with picking a mentor is find somebody who's who's run the race, you know, and has experience and has the results as far as you know, as a result of their experience. And that would be someone like Bruce Bautch. Definitely. And Brian Tracy, of course. What a great mentor. I mean, when you just outlined the whole focal point system, that's what it's called. And it's called a system. A program coaching program. Yes. It's it's so comprehensive. I'm duly impressed. Not surprised because it's Brian Tracy.

Bruce Bautch:
Right. And it's not difficult. It's it's simple. It's it's just really well documented, well-thought out and fairly simple. But it is so powerful. And he's he's impacted millions of lives around the globe. So he is a great mentor.

Brian Kelly:
And we're talking before we came on and I've seen him speak in person one time and I was blown away. I've never seen a guy that doesn't move at all on stage. I mean, he's plants his feet and he's done moving everything, moving in his jaw and his head would move. But no movement, no shoulder, no nothing. He was so engaging. It was such a learning moment for me as a speaker, like. Right. Wow. Look how he commands the whole audience. Of course, he has the results to back everything that he's talking about. That helps, of course. Right. But, you know, you learn from every stage, you know, go to events and watch other people that are successful and pick out the habits or the traits that they have from stage when they're not on stage. What are they talking about when they're networking with you? How are they asking you questions to do these things? Because how do you think they got there? By doing the same exact thing you should be doing. And maybe you are doing already. So I can up Bruce. Man, I'm telling you this. One of the fastest shows I've ever done that also took an hour. I mean, we're two minutes out. So there's always we've got a couple of things to take care of here before we go. And if you don't mind and if viewers don't mind, we might go, yeah, we're gonna go a few minutes over. Not too many. OK. You want to get back to that prize and show people how to win that? There is one final question I like. And plus, your give away as well. There is one final question. I love to ask each and every one of my past guests, experts have asked in the same question. And it's a really powerful question. It's short to the point. And here's the thing. If it takes you a few moments to come up with an answer, no problem. It's OK. Sometimes it takes some thought with past experts. Sometimes it's instant. It's not a contest. It's whatever the answer is, you'll come up with it. Everyone does it. But it's a very powerful question because of the answers that come out of it. And before we do that, before we jump into that, I wanted to quickly now give everyone that commission. To divert their gaze from the screen for a moment, but just to take out their cell phone. Take your cell phone. And then what I want you does now look back on the screen if you're watching this live. And this is how you enter to win that five night vacation stay in a Five-Star Mexican resort. So in your message app on your phone. Type in the phone number. If you're gonna text them, the phone number is 6 6 1 5 3 5 1 6 2 4. And then down in a little area where you actually type your message. Just type 1 word its peak P E A K and then click on a little send button and that will automatically enter you to win a five night state of five star luxury resort in Mexico or another resort of your choosing. And again, real quick, that number to send this to is 6 6 1 5 3 5 1 6 2 4. And just type in the word peak in the message area, PEAK, send it off and we will announce the winner on the appropriate social media channels and we will get your email address. If you're chosen as the winner, we will text you back and ask for your email address and I'll you just give us that. And we will then send you all the wonderful information. Nothing is for sale. Nothing. There is no upsell. There's no site. So there's no down sell. This is a free gift to you from PowerTexting.com. Our sponsors, Jason and his wonderful partner, Rhonda, love them dearly. So back to the man of the hour. That is Mr. Bruce Bautch, who's probably going what the heck is this question? He built it up so high. I'm getting nervous because ha! My goodness. Oh, my goodness. Actually, here's the cool thing about it, Bruce. There and stay. Stick around for after this question because Bruce has something for you, too. So just a little while longer. But Bruce, the cool thing about this question is there actually is no such thing as a wrong answer. So that kind of takes the pressure off a little bit maybe. But the other part of it is it's just the opposite is it is the truth is that the only correct answer is yours, because it's a personal question. Again, not a deep seated personal question, but it's personal nonetheless. So with all that buildup and hype, are you ready for the big question there?

Bruce Bautch:
I'm ready, Brian.

Brian Kelly:
Here we go. Look at me. Shift in his chair. Get ready. Here we go. Bruce Bautch. How do you define success?

Bruce Bautch:
Success. Well, Richard Branson has a quote that goes something like, judge my success by the success of my children and. I just I think that's it. Making sure that I am a role model for my son. Making sure that he has the tools he needs and the freedom that he needs to do what he wants to do to make a difference in this world. And I think I'm already the luckiest and most successful person on this earth, because my son, who just turned 18, is amazing. And he has been accepted into the Air Force Academy, which he'll have to report to on June 25th, which is not too far away. So really, it's been that mentor for your children to make sure that they are successful in life.

Brian Kelly:
I have to tell you something, Bruce. I didn't say it before because I don't want to add to the drama. The cool thing is no two people I'm blown away, but no two people have answered this question the same way yet to man over 80. I I'm just blown away. And that is what an amazing answer to be a role model. You know, a good role model. A proper role model. It's that's powerful. That is amazing. And, you know, to give your son the tools he needs to then be able to make the right choice for himself and given the freedom to do so. I can so, so relate to that. I have two kid children of my own adult children. There's twenty six and twenty three. And for me, I didn't know what this whole thing entrepreneurship was until I was in my mid to late 40s. It's not been a long time. And once I found out about it, I learned about it. I said, My God, this is what I want to do. This is this is amazing. I love the risk taking. I love everything that goes with it. This is me. That's why I struggled so mightily in the corporate world. Like, don't tell me what to do and when to do it, how to do it. I'm a human being anyway. So the thing I set out to do once I learned about it was to do the same thing you said was to provide them with the tools to at least let them know it exists. If they decide to go corporate, God Bless them. It's their choice. But I want them to know what choices they have that I might not have known when I was growing up. And I'm not looking back and crying over spilt milk at all. My parents were awesome. They did what they knew was best. That's all they knew. Right. So you know what? There's nothing to follow them at. They loved us and did everything they could for us. And so I have no ill, ill feelings of that at all. And I'm just happy that I got the experience I did in corporate that are helping me definitely hugely an entrepreneur in the entrepreneur field, so I can really relate to that. Now, before too many people drop off, which they're not. Thanks for staying on, everyone. I want to give you the opportunity to offer your amazing free gift. And before I do that, what I'm going to do is pull up your Web site so we can kind of coach people through how to connect with you in order to win that amazing prize. So let's pull it over there. There we go. And I'm going to actually disappear into the sunset while you describe to people what this amazing gift is and how they can get, you know, entered to get a gift from you.

Bruce Bautch:
Sure. There's a lot of free tools on my Web site. There's free e-books, there's a newsletter, there's blogs. There's all kinds of free tools and tips on the newsletter itself, on the Web site itself. But really, the big thing is, is you can book a free coaching call with me. There's a button right underneath my picture there. The mouse is going around. Click on that button. You'll get to my calendar, schedule some time with me. And I'll be glad to spend 60 Minutes doing a strategic business review for your business. Or if you're somebody that's not in business and just want a little help with some accountability and your calendar. Personal responsibility, time management. I'm more than happy to talk with you as well. You can always send me an email, too. It's been about at focal point coaching [email protected] focal point coaching dot com.

Brian Kelly:
Yes. And while I bring other stuff up, Fleming Johnson says great. They see and hear Bruce's conviction about helping his clients. Yes. I couldn't agree more. Thank you for that, Fleming.

Bruce Bautch:
Thanks Fleming.

Brian Kelly:
Yes, actually, I know this name. I just saw him in email recently. I went on a vacation and I'm still catching up on everything. But thank you, Fleming, for coming on and commenting. Richard Barrier was saying more goal to speak at Rotary International. The suggestions? Oh, that might be Rotary International. I'm not. I was in a club in high school that was related to the Rotary Club, but I still to this day don't know what they're all about. I don't know if you do. Bruce.

Bruce Bautch:
You know we have a very active Rotary group here in the local community that I'm in. And it's very, very service oriented. And they're always looking for volunteers. So my suggestion is, is get involved. Get on the boards. They're looking for boards and committee leadership. That's the greatest way to get yourself out there and just be involved.

Brian Kelly:
Fantastic. Thank you, Richard. Once again, Richard is actually a personal friend of mine. I love him dearly. Amazing guy who who came up with an amazing app some years ago that helped that helped teenagers specifically more than anybody to keep from texting while driving. Now, they're kind of embedded in a lot of apps, but he was one of the. Oh. What do you call it, champions of the idea. And it was a life saving, life saving application. And appreciate, Richard for doing that. Thank you. Amazing, amazing thing he did. Let's see. There we go. Cool. We did the prize. That's it. Goodbye.

Bruce Bautch:
Oh, that went by fast.

Brian Kelly:
It did. It did. And literally, we could do a second show for another hour. So if you're good, let's just keep parent through. I'm kidding. I'm kidding to everyone who has come on to watch us live. So appreciate you on Facebook, on Periscope, on YouTube, twitch linked in. We're all over the place on purpose so that we can spread the amazing value and wisdom of people like Bruce Bouche. Definitely get in touch with them. In fact, here is that Web site for reaching out to him again. I would recommend you just go ahead and click on that calendar link and schedule a time with them. You can tell what a hard sell artist this guy is, right? Yes. I'm very sarcastic. He is going to just help you and you'll find out if you're fit. And if you're a fit, then you can make that decision to go forward with him. If you're not, then you will have gotten some great value from him and he will be happy because he helped serve somebody. So it's a win win. Yeah, because that's the way Bruce's. He's just an amazing giving guy and I appreciate him. Number one for being that kind of person. That example, that role model. You're a great one, Bruce, that others can look up to as well. Not just your son, Bruce. Everyone can look up to you and and be proud to know you and have made your acquaintance. And so I highly recommend you all go up and connect with them. There's also he has a Facebook page. You see it on the screen. Facebook dot com and then triple B BBB. Yes, it is. Coach b.i.g. coach. So there's actually four B's in there. Let's just think of triple B BBB biz coach. So I'm guessing your middle name starts with a B?

Bruce Bautch:
I'm Bruce Bernard.

Brian Kelly:
I love it. That is awesome. Be Q'd.

Bruce Bautch:
That was my nickname.

Brian Kelly:
Wow. Cool. I did not know that I was a total guess. Fantastic. Bruce, once again, I want to say thank you so very, very much. I cannot express in words how much I appreciate you for coming on, spending the time, being flexible with the date, everything that goes with it, for being who you are and for helping others and having that serving attitude. So really appreciate you being on. And for all of you that came on, appreciate you. Until next time, this has been The MIND BODY BUSINESS Show with Bruce Bautch. I'm your host, Brian Kelly. And we will see you all again next time on The MIND BODY BUSINESS Show. Until then, good night and be blessed, everyone.

Bruce Bautch:
Thanks, Brian.

Brian Kelly:
Thank you, Bruce.

Announcer:
Thank you for watching and listening. This has been the mind body business shows. The show was Brian Kelly.

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Bruce Bautch

Bruce Bautch is dedicated to making business leaders succeed by highlighting clarity and purpose in all facets of business operations. Bruce specializes in process improvement, the voice of the customer, and leader development and has been successful by making the complex seem simple. Bruce is a Certified Public Accountant and a Certified Business Coach with FocalPoint Coaching and Training. He lives in South Eastern Wisconsin. Bruce is a retired Army Engineer Officer where he was consistently promoted ahead of his peers. He fine-tuned his coaching and project management skills through command and staff assignments. He has spent over 25 years coaching business leaders, navigating change management, optimizing vendor contracts and relationships, and analyzing financial/performance metrics.

Connect with Bruce:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

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