Special Guest Expert - Carol Niemi
Special Guest Expert - Carol Niemi: Video automatically transcribed by Sonix
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Brian Kelly:
So here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seemed to make it one step forward only to fall two steps back, work dedicated, determined and driven? How do we find the breakthrough and win? That is the question. And this podcast will give you answers. My name is Brian Kelly and this is The MIND BODY BUSINESS Show. Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We have another phenomenal show lined up for you tonight, and it is because of this very, very special guest, Carol Niemi. She is coming on very, very soon. She is here with us right now. And she's waiting back in the wings, in the green room to be brought on. And I can't wait to share her brilliance with you. She is going to bring a ton of value. She does something very unique in the marketing field. So I'm especially, especially excited because marketing is the lifeblood of business. And we'll go through that a little bit more in the show. Real briefly, The MIND BODY BUSINESS Show for those of you that are not familiar with what the show is about. It is really a show for entrepreneurs by entrepreneurs, and it's successful entrepreneurs that I bring on this show week in and week out from all over the world. And the name of the show MIND BODY BUSINESS. Those are the three pillars of what I call the three pillars of success. And that is a result of having studied only successful people for the last decade or so. I wanted to find out what was it that made them successful. You know more than, say, me or others. What were those special qualities about them? What made them special? Right. And it turned out after studying, working with mentors, reading books of both folks that are still with us and others that are not and really studying those that are successful. What were the commonalities and three patterns developed over time. And those three patterns are mind, body and business. Mind is mindset. Each successful person had a very empowered and flexible - the key there is flexible - mindset. And on some shows we go deep into mindset and other shows we don't. We do cover each of these categories. And body; that's literally about taking care of one's self, their body through both external exercise and through nutrition; what you ingest. And successful people take care of themselves, on average, a lot better than those who are not, who have not achieved success. And then there's business. My favorite, because, well, they're all my favorite. Business is so multifaceted. There's sales, marketing, team building, systematizing, leadership. And it goes on and on. The list is almost endless, it seems. And the interesting thing is, with these successful people, they had mastered the skillsets of all of these areas. But the good news is they didn't, nor do you, have to master personally every single one of those. The number one skillset is leadership. Once you've mastered that, now you can scale. You can bring in a team and lead them. Bring in those who have those skill sets. Bring in marketing experts like Carol Niemi. I can't wait to unleash her on you. This is gonna be amazing. And build a team of people who have the skill sets. You just don't want to spend the time to perfect and master all these on your own. It would easily take a lifetime. I, I kid you not. It takes a long time to master one skill, let alone multiple. And so that's what The MIND BODY BUSINESS Show is all about. I bring on incredible guest experts like Carol, who bring nothing but value, who will help show you how you can become successful. It's all about just modeling success. You will have permission by both, Carol and I - I'll ask her when she comes on - to copy what she does. Copies of - model is a fancy word for copy. And you know, as adults, many of us think copying is a bad thing because in school we were taught never to do that. Well, that's called cheating. Copying is not cheating if you're given permission and you have permission to copy a model - it's your duty. You must copy and model or you're gonna be in for a really tough road. And another wonderful artifact of very successful people is they are very avid readers to a person. And with that, I like the segue real quickly into a little segment I affectionately call bookmark.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes. There you see, ReachYourPeakLibrary.com and real quick note, before we continue any further is do yourself a favor and grab one of those old fashioned things like this. It's called a sheet of paper and a writing instrument, if you remember what that is. I'm just having fun because of technology these days. But a pen or a pencil or you can go ahead and open up a notepad, separate if you're on a computer and just take notes. And instead of you veering off and going and looking at websites and URLs because you're gonna be given a great wealth of resources on this show. The thing is, is to stay present in the room, so to speak, because the magic happens in the room. And if your attention is diverted, you may miss that one golden nugget that Carol is about to say because you're off typing in another URL to go look at the website. So do yourself a favor. I literally take notes while I'm hosting this show. So if I'm doing it, then definitely you can too. Just recommend that because you'll get the most out of the show if you do that. Now, real quickly, Reach Your Peak Library. It's a website I had built primarily with you in mind. And I do not kid when I say that. I put together this list of books that I personally read, personally vetted in completion. And they definitely had a positive impact on either my business or personal life. And so not every book that I've read is in this library. And so you'll see a little story there. You can watch that. Read it. But the good stuff is down here, where all the books are. You'll see many books by people I'm sure you recognized. You may have read many of these books yourself, but it is here for you to be able to pluck a new book if you haven't read one of these and just instantly start devouring it and absorbing the material because I learned at a late age. Way, way late, how important it was to read books like this. And then once I discovered this thing called Audible, I became a voracious reader. And I will tell you this. It has literally changed my life for the better. And I'm not a big drama person. It definitely is one of the secrets to success is reading not just any book, as you see at the top. It says the number one reason for lack of success is not simply the lack of reading books. It's the lack of reading the right books. It's okay, though, to read a novel now and then. Don't get me wrong. You've got to have your downtime. But with that, I want to say, you know what? Enough for me blabbing. And let's bring on the woman of the hour. Let's do it right now. Here we go.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league, qualified.
Brian Kelly:
And there she is, ladies and gentlemen, the one, the only Carol Niemi. How are you doing to night, Carol?
Carol Niemi:
I am doing very well. And how about you?
Brian Kelly:
I am ecstatic. I am beyond excited. I am doing stellar. Thank you so much. Real quick before we jump in. A quick reminder for everyone that just came on. Stay with us live to the very end and you will have the ability to enter, to win a five nights stay at a five star luxury resort. Compliments of our sponsors. You see them up. If you're watching on video, you see them up in the corner. The Big Insider Secrets. Wonderful, wonderful company. And friends of mine who offer this up. We give it away every single show. And I hope you win so stay on till the end and you'll see how to enter. And now to the woman of the hour. I'm so happy we finally got here. Having worked more than 50 brands, Carol Niemi PHD has learned several immutable laws of marketing. If your brand doesn't stand out, someone else's will. I love that. And the way to stand out is to stand for something is great. And then stand for something your customers and employees understand and respect. Be authentic. This is this is this is gold. The enduring brands all know this. And when everyone inside and outside your company knows what you stand for, you will have loyal customers and employees. Now, who doesn't want that? With that, the official welcome to the show miss Carol Niemi. I am so happy to have you. Thank you for coming on.
Carol Niemi:
Thank you for having me.
Brian Kelly:
Now, one of the things I love to open with, Carol, is, you know, the the bios are in themselves very telling and give us a good background of a level of success and experience. And what I like to do is dig a little deeper and we're going to. But initially, I want to dig deeper and find out what is what makes you tick and what makes you successful, like what is going on in that wonderful, beautiful brain of yours that has catapulted you and kept and helped you to maintain your success and even increase it over time. And by that, what I mean is, like, I want to get into your mind in a in a gentle way and say when you get up in the morning as an example and, you know, being an entrepreneur, we are faced with challenges in and out, day in, day out, week in, week out, month in, month out. And it can knock you back. You being anyone. And for you, when you get up every morning and you know, the day is about to come and you start to come to and you're getting consciousness, what is it that's going through that wonderful brain of yours that is motivating you to power through any challenges and reach that finish line each and every day?
Carol Niemi:
I wake up every morning - and it's a cliche - with an attitude of gratitude. And along with that, I am an optimist and I always think that just around the corner is an opportunity. And, you know, with all that going on, I, I, I know I have many blessings. I have wonderful clients. I mean, I'm at a position where I get to work with people I like and respect. I am grateful that my parents both gave me an example of a life of service. And I live that. And in many ways I feel I serve my community. And it's an opportunity. I'm blessed to have that. I've got a wonderful daughter who also believes in service. And, you know, I just I'm just so grateful. And like I said, I have wonderful clients. I'm just I'm so blessed to work with all these wonderful entrepreneurs who are brave and resourceful and focused. And I think they like me, which helps. And they trust me. And I guess also, I have to say, I've been lucky to have some people who believed in me along the way and gave me opportunities when I first got into the business and became a creative director at a major ad agency. I was the only woman in Atlanta and it was the boys club. And I had a mentor - can I say his name?
Brian Kelly:
Absolutely.
Carol Niemi:
Frank Compton, who just turned it all over to me. And this day, I love that man. And I you know, I hope he's listening. But I don't know, but umm, that and I would say and I also have an editor, Dick Williams, who was a great mentor to me, and I don't think I'd be able to do the things that I've done if it weren't for the two of them.
Brian Kelly:
I love the attitude of gratitude. And it can be cliche, it doesn't matter. You know, and anytime someone wants to say it's cliche and I'm not beating on the fact, you said that's just it, it lessens the power of it. But the thing is, the results are what matter. And obviously, they're working for you. And that's all that matters. That's how - I always go if the results are there. It can be cliche, but if the results are there, that's a fantastic thing. So I'm just.
Carol Niemi:
(Inaudible), can't control what happens to you but you can control how you react to it. How you (inaudible). And that's kind of, that's my mantra. And to be honest, I'm really happy to say - I hope my daughter's listening; I think she is - she has that same point of view. And if anything, if I could pass anything on to her, that is the thing, so.
Brian Kelly:
That's that is a very powerful statement. It's like you can let your circumstances control your attitude or you can let your attitude control your circumstances. And yeah, you're exactly right. It's how you how you react to them and how you do that on a habitual basis, not just on once here or there. And you know, the attitude of gratitude. It works. The fact that you're aware and saying words like blessing left, right and sideways. These are all - I hope people are listening to this and taking this very seriously, that these are some of the ingredients of a recipe to success. And if you're not doing it, so, get up in the morning and be thankful of even the smallest things. Gosh, I'm thankful I have this desk. That means I had some money to buy it. And I have a place to write on. I'm thankful for the fact that I get to see colors because not everybody can see. I mean, whatever comes in your mind, no matter how, wild it is. The more grateful you can be, the more crazy things you can be grateful for, the better, because it trains you to become grateful on a consistent basis, like Carol has already mastered. So that's phenomenal. And it's great advice, Carol. You're giving great advice and you just answered a question. That's all you did. Now, I'm going to have to guess on something because it has to do with reading. But I see a a bookcase behind you that looks rather large and rather full. But I'm going to ask anyway, would you consider yourself to be an avid reader? And if so, what book might you be reading at the moment?
Carol Niemi:
Well, I have about six books I'm reading at the moment. And one of them is actually a book of humor published by a small publishing company here in Atlanta. They're short stories of humor. But actually the library goes all the way across the room. But I would say that in terms of, you know, what I do for a living, the most important book I ever read was Positioning The Battle For Your Mind. And it's been published in almost every language on the planet. And I think it's in its fortieth publishing now, something like that. And when I read it, it changed my life and my career. So even though it's maybe a little dated because it was written before the digital age, much of it is still true. And, you know, when I say if your brand doesn't stand out, someone else's will. That's the essence of positioning. If you don't position your brand, the market will do that for you. And you may not like the result.
Brian Kelly:
Fantastic. And do you happen to remember the author?
Carol Niemi:
Recent trout. Ries and Trout. R-I-E-S and trout. It's called, Positioning: The Battle For Your Mind. And they wrote a lot of other books, Guerilla Marketing, I mean, quite a few books, but that was their first book. And it was a groundbreaker and it was a game changer.
Brian Kelly:
And, you know, anything that has to do with mind or mindset is absolutely core to the success of you and your business or your personal life, both. And I learned this at a late stage in my life; later stage, I'm not that old. But I was around forty seven. I'm fifty five now. I'm not ashamed about it. Every year's a victory, so the more the merrier. And I learned about mindset in the importance of it, because everything - and I'm talking to the general audience here, Carol - everything you have right now is a direct result of what's going on up here in your beautiful brains. It's not anyone else's fault that you are where you are. It's 100% due to what is going on here on a regular basis, on a habitual basis. And so once you write that mental ship and there are great tools and resources like a new science, relatively new science, that is unbelievable is NLP; neurolinguistic programing. I actually went through that, got certified. And it - I will say - this is the only time - the second time I say it is that changed my life completely, thoroughly. I mean, inside out. And I am so excited about life every single day, even through the hard times, I snap back so much faster than I used to. I used a mire in it and go "ugh, woah it's me." No, I haven't done that for seven years now. And it's been a rocket ship to success in both business and success. And I saw you doing a nodding in agreement there. Carol, what do you have to add to that?
Carol Niemi:
Well, it's just if - and if more people realize the control they have in their heads, we wouldn't have so many people being depressed. Probably not so many people using drugs and not so many people feeling that they're victims. Because there are real victims in the world, but most of us are not. Even when someone does something really terrible to us. I mean, it's how we deal with it, how we process it. So that's overly simplified, but it certainly helps. Sometimes it's good to be simple minded.
Brian Kelly:
Yeah. And whenever I bring on a new team member into my company, I take them to an exercise of being at cause and it's about, you know, bad things happen. Like you said, things can happen to you. One way to quickly reframe that is. Well, could it happen, perhaps happen for you? Hmm. I wonder what good could have come out of that. Or I wonder if in some way, somehow, even beyond the largest stretch of imagination, that you could somehow have played a role of responsibility in that happening. And the more you take cause and take control over it, the more you control your destiny. Like you are starting to say, Carol, that you can control your mind. And then when you control your mind, you control your destiny. Either successful or unsuccessful, it's all up to you. It's a decision so -
Carol Niemi:
Be accountable to yourself.
Brian Kelly:
Pardon?
Carol Niemi:
Be accountable to yourself.
Brian Kelly:
Yes. Yes, absolutely. Yeah, augh. I love this. This is phenomenal. So let's, so you can see we've already touched on mind, mindset. And then let's shift it over to body. Now for you, Carol, how important would you say physical fitness has been to you, your business and your personal life?
Carol Niemi:
I can't live without it. I go to the gym. I actually haven't gone back to the gym for the last three weeks or so. When we did open a little earlier in Georgia, we opened a little earlier than some of the other states but I'm not going out every day like I used to. I'm not going to push my luck, but I've been going two to three times a week so I can work out with weights and then I walk the other days. But I mean, to me, the fitness is just as good for my mind as it is for my body.
Brian Kelly:
That is absolutely true. I love that because I often say the mind and body are a team.
Carol Niemi:
Yeah.
Brian Kelly:
More importantly, the mind and body are your team. So imagine if one member of your team is not operating at a peak level of performance. How is the team as a whole operating? Not at its peak level. And so both mindset and physical fitness. And we're talking both external and internal are equally as important. So though, like I said in the opening of the show, mind and body are two of the pillars of successful people. They have a flexible, powerful mindset, and they they take care of themselves physically as well. All right. We have some comments coming in.
Carol Niemi:
Here's something too. During the shutdown when the gym and everything closed. So I signed up to do this online exercise classes but I felt - you know, my stress level was getting worse, and worse, and worse. And when I went back to the gym, the first time I went three weeks ago, I could not believe how my mind - everything in me just opened up and felt free again so.
Brian Kelly:
Yeah. And I think Wanda Reynolds agrees. Fitness is good for the mind she says. That is fantastic. Oh, that's a nice picture. I love dad on there. That's awesome. And then a good friend of mine who has been on the show before, "Mr.Biz" Ken Wentworth. How are you doing, buddy? All the way from LinkedIn. That's awesome. Yeah. So that's the beautiful thing is, you know, fitness, I, I came from that industry. I was in the fitness industry for seven years. I just recently changed last year. I'm now into automation for businesses using, you know, automation from web based software service - it's a long story, but fitness was, you know, and it's still near, near and dear to my heart. And what happens is it is like the best drug on the planet without side effects. The only side effects are side benefits, as you just stated. You know, it's like you feel better. Your stress has got - your energy is up. It does nothing but good for you. So why don't more people do it? "It hurts when I do it." Well, you know, there's a saying no pain, no gain. But guess what? The pain isn't that bad. It is in the very, very beginning a little bit. And you'll get sore. And like I like to say is, OK, get sore, then get over it and then keep going because it only does everything good for you. Everything. And just like you said, there'll be less people drinking, less people doing drugs when they have that state of body. As a result of exercising and putting in good nutrition. So I appreciate you for saying that because it's so true.
Carol Niemi:
It's instantaneous too like -
Brian Kelly:
It is.
Carol Niemi:
That first time I went back to the gym. I couldn't, I was like magic how much better I felt and I was lifting really heavy weights, too. That way I believe in working out with weights.
Brian Kelly:
I love that you said that too, because a lot of women, and I being from the fitness industry, had this misconceived notion that if they lifted weights, they were going to get big and muscular like Arnold used to be. And the truth of the matter is, it's not going to happen unless you supplement heavily. And by heavily I mean that you nearly pay your mortgage worth in supplements? I'm not kidding. Female bodybuilders do it and it's not going to happen. What you're going to do is feel better. And when you feel better, then you're going to start looking better. It takes time for the transformation. You'll be firmer and weight lifting - resistance training is another word for it - is one of the, if not the best forms of exercise you can engage in. It's better than cardio by far. I kid you not. So if you're a woman and you've not done weight training, consider getting into that. And Carol might be able to give you some tips on that, because that's what she does. And she just she just said it, I ain't have to say it, this is awesome. So definitely ladies incorporate some resistance training, whether it's weights. It could be resistance bands, the rubber bands. Anything that resists your muscle is good for you. And just be careful and go at it slow in the beginning and then increase as needed. But I'm so glad to hear this from you, Carol. This is fantastic. Let's jump in the business and what I wanted to do on the business side, because what you do is very intriguing to me. One of my favorite topics on the planet is marketing because it is such a creative space. And yet it's so it seems so difficult to grasp and succeed at it because it's so multifaceted in its own right. And I want to find out and could you please tell everyone watching and listening what it is you do exactly and what is your client base, you know, like your avatar or your ideal client?
Carol Niemi:
Well, my company is called Stand Marketing. And my theme line is stand for something. And I work with - well, let me backtrack, for most of my career I worked with Fortune 500 companies at large ad agencies that paid three and four hundred dollars an hour for me to just talk to them. And I learned a lot. I did TV, radio. You name it. Did it all. Worked with some really amazing people, both, you know, with me and that I worked for. And after taking time off to raise my daughter, I decided to do my own thing. And what I realized was there are all these companies out there, entrepreneurial companies privately owned that don't need full time marketing, but they need help and they don't even know where to go. And so what I do is I work with them. I would say and they're all B2B or considered purchase. And I prefer to work with the owner, the president, the CEO or the V.P. of sales. And when and what, what I help them do is figure out what they stand for. And that is not features and benefits. That is what they believe in and what they offer their customers or clients that they believe in. And then we make sure it becomes the company culture. And I would say, you know, one example of that would be if you go back in history, in 1962, Hertz had created the rental car industry and by the way, they just declared bankruptcy, unfortunately. Avis was an also ran. And so Avis decided they'd had enough of that. And they did a campaign called We're Only Number Two. We try harder. And their employees wore buttons that had that on it. They had counter cards when you would go into the rental office. And eventually that became their culture. And they for quite a few years overtook Hertz. And it was because they stood for something. But it wasn't they weren't just words. They weren't just marketing that became their corporate culture. And that's what I try to help my clients do so that if everybody knows what you stand for, they know how to answer the phone. They know how to talk to a customer. You don't have to. You know, when you when you talk to editors who want to interview you for an article, you've got a framework in which to tell your story. And so that's what I do. And I have some clients that I just love to pieces who get it. And they're doing it. And it's just very rewarding to me because I know I'm helping them. We're making a difference. And I'm just really, really proud of it. And I'm honored to have clients who get it and want to do it so.
Brian Kelly:
I just love how you continually talk about how much you appreciate your clients and how much you love them. And just imagine that all of you that are watching and listening that, you know, what if your business was like that? Maybe it is already. But what if it's not? And what if it could be? I mean, look how happy she is. It's very genuine and authentic.
Carol Niemi:
Well, (inaudible) too. There are plenty of I have worked worked at places, you know, where people bad mouth the clients. Oh yes. And I always used to think, "oh, let's see here. Where would you be without them?" We exist for them. I mean, that's what we do is is to serve them. And I will say my goal with Stand Marketing is to serve these companies up to 10 million dollars in gross revenue, maybe up to 50 employees to serve them better than anybody else can or will.
Brian Kelly:
I love it. That's fantastic. It's kind of like when I'm around with other men who have wives and they start they're trying to be funny, but by doing that, they're belittling their wives as part of the joke. And I just I can't stand for that. I'm like, why would you do that? What? What does that serve? I mean, it's just it's rough. I, I just. I'm not wired that way. I don't get that. If you love your wife, why would you ever demean her in front of other men or anyone else for that matter, as a matter of getting a joke out there and trying to look funny? I just thought, wow, that's horrible. I always lift up my wife anytime I can, among other people for sure. And I love how you - so I'm equating what you do with your clients, with how I treat my wife. And I love that. Because here's the thing, Carol. This is phenomenal. A business and a personal life. They're very slick. They're very similar because they are all about what? Relationships.
Carol Niemi:
Yeah, absolutely.
Brian Kelly:
And look at this. We have a visitor from the Philippines. It's a laser thing. Good morning. I actually know her personally. She was an apprentice on my company. She's an amazing young woman.
Carol Niemi:
I used to live in the Philippines.
Brian Kelly:
Pardon?
Carol Niemi:
I lived in the Philippines.
Brian Kelly:
Oh, my goodness. Maybe you guys crossed paths this -
Carol Niemi:
It was a long time ago when I was a kid.
Brian Kelly:
Thank you, Barbara, on YouTube. Good vibes. Love it. And then Eliza. Yes. Your you are made, cut from the same cloth. We all love marketing. You are on the right show. Let me tell you that. This is the best. And I love the fact that, you know, you're like a if I may say it, you're like a one stop shop, Carol, for marketing and more than just marketing. But, you know, like you were saying earlier, that websites are being built, that they look good. But the message and the branding and everything else, there is no continuity between it and how their personnel say, answer the phone. I mean, you went into great detail with me earlier of everything that it entails. I mean, can you pull out some of those details right now to let people know how deep you take this? Because I thought it was very impressive and I thought, my gosh, you could only own this could only result in incredible improvement in companies from what you do for them.
Carol Niemi:
Well, it has to be your corporate culture. And may I talk about a couple of clients that have done it really well?
Brian Kelly:
Absolutely.
Okay. One of my clients, Atlantic Gearworks - hello, Jack and Craig and Sherry. They knew they needed to tell their story, but they weren't even sure what it exactly was. And so I always start with a half day rain brand storm. And we bring in all the key people and we talk about the business, you know, what the challenges are, what the opportunities are, and just do a deep dive into the business. And Atlantic Gearworks repair's gearboxes and makes gearboxes and gears and their customers are big paper plant, pulp and paper plants, steel mills and so on. So if if a gearbox fails in a factory, the whole line can shut down. So we started talking about, well, you know, what does that mean? Well, if you're the plant manager, it could mean you lose your bonus. It could mean you don't get a promotion. It could mean a lot of things. So the more we talked, they talked about the things that they do when when a plant has a crisis, how they'll send people over there, they'll work 24/7, stay away for days, you know, till they fix it. And so what we finally decided is they're not just a gearbox repair company, they're a service company. And so we modified their existing tagline to be "Geared up to keep you running." And the idea is anything can cause a gearbox to fail; we'll do anything to get it up and running again, any time, anywhere, any place any model, any make. And so every time an editor interviews them, that's their story. That's what we put in our advertising. It's on the website. And it's true. It's absolutely true. And somebody at their major trade organization last week said, "oh, yeah, they're a leader in the industry" because they tell the truth and it's what their customers want and need. And I would say the other client I have that is doing a great job of that is a nonprofit in Columbia, South Carolina. Hello, Liz and Craig Transitions and they're not a homeless shelter, they're a homeless center. And homelessness is not easily solved, so they run this center, which offers classes. They have beds. People could be in the residential program or on the day program, but they you have to adhere to some rules if you want to be there and you take classes and you learn what it means to live independently and so on, and maybe you fail and maybe you get kicked out, maybe you come back, but it's a journey. And so we came up with the, what they stand for is the journey home begins here and everybody at Transitions believes that. And they use that. What, they're, they don't actually sell. They they go for donations. And so we do fundraising. And so that's the story that they tell. And it's true. And so they can say to someone, well, you know, maybe you're not going to make it this time, but we'll keep trying. And so it's their culture. So that's what I mean.
Brian Kelly:
And yeah, culture is such a important aspect that I know personally that a lot of companies neglect to put a lot of effort into developing, not only developing a culture, but ingraining it throughout their employee base and the management levels and everything else. And I've seen, you know, culture comes, always seems to come from the top. The person in charge, CEO, their values and their approach to business and the way they handle people are leadership skills all affect the entire company. The entire company. And when you have a leader that is not developing a symbiotic culture, you see companies struggle a lot more than they really need to. So I'm a big proponent of everything to do with culture and everything around it. And yeah, Eliza is asking, where are in the Philippines? Where did you visit? She might know where you've been and -
Carol Niemi:
(Inaudible). It was a U.S. naval station in the province of (inaudible).
Brian Kelly:
Very cool -
Carol Niemi:
Right across the bay from Manila.
Brian Kelly:
All right. She might know what that, where that is, I'm sure she does. We do have a question from Mr. Tom Whitfield who is watching on YouTube, and he wants to know. Hi, Carol. How do you define creativity?
Carol Niemi:
Good question. And creativity is a kind of non linear thinking. So if you're a mathematician or a scientist, you are a linear thinker. Creative people are weird. We are non-linear thinkers. So we see connections between things that aren't literally connected. You can call it metaphor if you want. But years ago, when I was first starting in the business, I had a creative director who said, every time you start a project could ask yourself, what does this product have to do with an elephant? They gave me not so much. But let me give you, go back to Atlanta Gearworks. So when we were talking, I found out that their tech people, the ones that go on site, keep their backpacks packed in a truck. And that actually became a metaphor for one of our case studies, because that that's create that backpacked backpack symbolizes a whole lot of things. That means something to a client. So that was. That is how I would define creativity. And the other thing, too, about creative people is not just seeing relationships that other people don't see, but you can look at a bunch of little things and put them together into something that's bigger than the sun. The whole is greater than the sum of its parts.
Brian Kelly:
There you go. And I never view creativity as weird because I was more of a linear thinker. I've got a little bit of both. But I think it's a gift. I look at it as a gift because creative people - so CEOs they're the creatives, right? They're the visionaries. They're the ones that take the risks. That do what you do, Carol. That just jump out there and make it happen. And without them, without creative people, there would be, there wouldn't be any businesses out there for people to go to work and get them employment by so.
Carol Niemi:
You know what? One reason I like working with the smaller, more entrepreneurial companies is they're run by people who have imagination. They're courageous, they're focused and they have imagination. Whereas when I used to work with some of these big Fortune 500 companies, sometimes we would work with an ad manager who was terrified to do the wrong thing. And these entrepreneurs, I mean, they're out there risking everything they have. They're not afraid. I just, I just love working with them.
Brian Kelly:
I like this this Tom Whitfield, gentleman. He's got a follow up question, if you're ready for that. He said, What qualities do your best clients have? I love that question. Thank you, Tom.
Carol Niemi:
Well, you know, as I say, they they are entrepreneurs. So they are courageous. The other thing is they don't have big egos. They're not worried about, you know, somebody below them coming out and taking their job. They own the company. So they they are you know, they're wonderful to work with because they're open. They're open to ideas. They're not threatened by - you know, if you say some, suggests something that they've never thought of, they're not going to be threatened by it. They're actually gonna think, "Well, Judy, that might be a good idea." So that and they're trusting. They respect me. I respect them. I will say one of the things I learned from my mentor, Frank Compton, years ago was - I won't use the language he used about life being too short to work with a (inaudible). But you never want to work with somebody that doesn't trust you or treat you well. You just, that's not going to go anywhere. It's not going to lead anywhere, so. Yeah. You know, the people that I work with are, you know, they trust me. They respect me. And I feel the same way about them. So it's got to be a two way street.
Brian Kelly:
I love the fact that you brought up ego as part of that. And I think that goes very deep and also in even just as important. So you're talking about your clients that didn't have ego or that - Yeah. Didn't, uh, you know, they put it to the side and we're more open to ideas. And I think it's as vitally important for owners of businesses to do the same. And that was one of the keys that helped me propel my business forward, was to put the ego away. And it actually freed me. It was liberating because I now just, if I have a task to give someone, I just give it to them with minimal instruction. I don't micromanage. I sit back and let their beauty shine. And they will create something I would have never thought of creating. And I always look at it and go, "well, they probably wouldn't have liked what I created." So I'm using that.
Carol Niemi:
That's the beauty of standing for something, too. Because once people know what your brand stands for. That actually makes them more creative. It gives them a you know - like I would say, it's like when you're raising a child. Children do better with some structure. Yeah. Like the kids that have no structure are monsters and they don't usually create anything either. So, yeah, I mean, that kind of structure direction is good.
Brian Kelly:
Absolutely. And thanks so much, Tom, I love and all for coming on and commenting and asking questions. And yeah, Eliza has some - creativity for me, is having this out-of-the-box thinking wherein I am able to easily provide solutions out of those little things. Absolutely. Out-of-the-box thinking, you know, if and again, if you have ego, that it's going to hinder that out-of-the-box thinking as well. It's interesting because you think you have all the answers and every human on the planet has an ego. It's just how much of an ego are you willing to let go? Because the more you let go, the more successful you will be. Just saying.
Carol Niemi:
Speaking of ego, I would like to give a shout out to Claudia. Claudia is my design partner. And she keeps me from screwing up. She's very detail oriented. She's very creative, also detail oriented. Challenges me. And that's, she's another person I'm grateful for.
Brian Kelly:
Absolutely, yes. Eliza, agrees, structure is very essential. Fantastic. This has been phenomenal. Already we're only 15 minutes out from the end. This has been one of the fastest shows I can remember in recent memory. And that's a good sign. That's because I personally am having a blast, Carol. You are giving such incredible insight and value, and experience, and knowledge, that I know anyone who watches this, whether they're watching live or later on the recorded video or even on the podcast that comes later, they will get value and be able to model and put into action and practice a lot of the things you brought up tonight. And I mean, this is all just pure gold. Now, when it comes to being an entrepreneur, Carol, it's super simple, and rose petals along the way in a hammock and an umbrella drink everyday, right? It's just piece of cake.
Carol Niemi:
Yeah. Somethings are in your head but some things are not.
Brian Kelly:
It's actually -
Carol Niemi:
Just, every day is an opportunity. So I. Could I add something about covid-19?
Brian Kelly:
You may.
Carol Niemi:
Ok, so what I want to. What I want people to know is that even if you've gone through all this branding and everything and you think you know your customer, you probably need to do a check. And one of the things that has happened in my life that I've seen is. You know, I go to a gym, it's a large gym and it's privately owned, and the owner said to me when I first went back, nobody's coming back. And yet I did call a little gym not far from me that somebody else had joined and they had a waitlist and they had to repositioned themselves as the cleanest gym in Atlanta. And it used to be if you looked at your gym, you wanted the one that had all the bells and whistles like the big one I go to. So all I can say is some of our customers needs have changed. And so what we were offering may not be what we need to be offering going forward. And so that's just something people need to keep in mind.
Brian Kelly:
And like during covid, if you're a toilet paper company, you can start manufacturing bidets, right? Bidets and I saw a bunch of portable ones come out. I thought they were phenomenal. They just attach them to the toilet seat and you don't need toilet paper anymore. So a lot of great creativity came out of it. And I love how you said every day is an opportunity. And that's what entrepreneurs, successful entrepreneurs do, is in fact, successful entrepreneurs are the ones that take advantage of what others see as a tragedy or a really horrible event that and everyone else is wallowing in the bad news. While entrepreneurs are looking for opportunity. And these are the ones, like the Elon Musks and there's others that have taken advantage of downtimes and propelled themselves to astronomical success. And why is that? It's all because of this thing right here. It's how they think. That's it. Everything you have for everything you've achieved is all due to this thing right here. When is now the right time to change any stinking thinking you've got going on that would be-
Carol Niemi:
Creativity is an infinitely renewable resource.
Brian Kelly:
Yes. Oh, look at this. This is one of my greatest buddies on the planet, Mr. Jason Nast. So you all know, this is the founder of our sponsor, the Big Insider Secrets. I love this man dearly, like he's my own brother from another mother. He is an amazing guy. He says, woot, shoot. I think it was woot, woot. Branding and positioning is everything. And if anybody knows about this, my buddy Jason knows it. He's a serial entrepreneur. Brilliant man. And I just, I am blessed to know him and call him friend. Thanks for coming on, my man. And yeah, we're getting to that give-away here pretty soon. So big inside, TheBigInsiderSecrets.com. That is Mr. Jason Nast himself. There you go. You see that scrolling? I love to give shoutouts. I love to promote. I love to help. I love the pay- not even pay it forward. Just pay it, you know, just to keep moving. Here's another great question. Thank you for doing my job for me. All these wonderful people watching and listening because I love to see variety and the questions that are being asked. And sometimes, you know, it needs a little refresh. And so with that being said, Eliza has a great question. She says, what advice can you give those who are just starting up in terms of being successful in their own fields of specialization? What do you think is the best value an entrepreneur should have? That is a great question.
Carol Niemi:
I guess a combination of optimism, confidence, and literal skill. Whatever you're offering. You better be good at it.
Brian Kelly:
Yes. And like, I like to say a lot of times, as you want to have mastered that skill and not, you know, the wannabe. What do they call it, fake it till you make it. Now, to some degree, everyone who's starting out does need to do that. So I'm not trying to discount that whole idea, but know what the heck you're doing. If you have a service, if you're a personal trainer. Well, don't come in 50 pounds overweight with a big old sloppy belly and say, I'm going to get you in the best shape your life. That's an extreme case. But that's, you get the point. Don't say you're an extreme digital ad marketer and you're an expert, if you've just done ads for yourself or maybe one other client and had marginal success. So really hone your craft, get very, very, very good at it, and then you can sta- you know what's going to happen? I know you know this, Carol. You, that confidence you talked about will be automatic because, you know with all certainty that you are one of the best or at least you have mastered the craft that you are giving service to others for. I like the nods of agreement. That's really good. Thanks. The riches are in the niches, says Mr. Jason Nast. Absolutely. I miss that guy. Love it. Thanks for coming on, Jason. So awesome. Wow. Ten minutes out. OK, so being an entrepreneur, like I said, is super easy. We both get that. I'm kidding. Totally kidding. So. Right now, what would you say today if you were to think of today, Carol? What would you call your absolute favorite aspect of being an entrepreneur right now? For you personally.
Carol Niemi:
You mean, not business wise, but doing the laundry while I'm working?
Brian Kelly:
I like that,
You know, entrepreneurs are the ultimate, ultimate multitaskers.
Brian Kelly:
And you have the freedom to do that because you are an entrepreneur, right?
Carol Niemi:
And if I have an internet connection? I can work anywhere. I can work from the beach. I can work from anywhere. And. Well, that's priceless.
Brian Kelly:
Yes, it is. And my buddy Jason, who's been making comments, would always say living the laptop life, I think, or style. But the whole point was, you know, living your entire life, you can as long as you have it. Like you said, if your internet connection, Jason, was on a remote island, I can't remember the name of it. If you are still on, Jason drop that in. I think it was south of Panama and he was island shopping, looking for an island to buy. And he found one with internet connection and continued doing his work on this island in the middle of the ocean. And that's like the epitome of living on a laptop, right? It's amazing.
Carol Niemi:
I like that, living on a laptop.
Brian Kelly:
That's Jason Nast. He's the one that coined that as far as I can tell, he's the one I know that said it a lot.
Carol Niemi:
Rock's a pop song.
Brian Kelly:
There you go.
Carol Niemi:
Living the laptop life.
Brian Kelly:
Now, if you're anything like every other successful entrepreneur on the planet, you've probably learned from other people, right? You have mentors, maybe coaches, maybe book authors. If there was one person that's no longer with us, that you could actually talk to, you know, some person from history. Who would you choose to talk to and why, and what would you say?
Carol Niemi:
Well, this has nothing to do with business.
Brian Kelly:
That's okay.
Carol Niemi:
Okay. I wrote my dissertation for my P.H.D on William Gilmore Sims and Sims was a novelist, a poet, geographer, a politician. You know, all this stuff in the antebellum South. So we wont get into the bad stuff. But I mean, his first wife died during the Civil War. I mean, a lot of bad things happened. Actually, his second wife died, excuse me, couldn't get a doctor. Many children didn't live. And so when when the war was over, South Carolina, where he was from was decimated. And so he spent the end of his life and I have actually been to his home, every everything was burned down during the war. But this so it was rebuilt. There was this little outhouse with a desk. And his family just left it like that. And he was dying of cancer and writing. Here was this man who in his day, he and James Fenimore Cooper were the two great American novelists. And he was writing everything he could think of because all these people, white people, black people, so many had nothing. He was supporting all these people. So and he knew in his day, you know, when he used to go to New York and everything, he knew all the key people. So I've read all of his letters. Five volumes this thick. Each one. So, yes. I've always thought if if William Gilmore stands could come to dinner, we would talk all night long. So yeah.
Brian Kelly:
Yeah, fantastic.
Carol Niemi:
Yeah.
Brian Kelly:
Fantastic, I love that. Wow. So we are six minutes out. There's actually one final question that I love to ask. And I ask the same question of every guest that's come on this show. And the reason I, I do is because after doing it a couple of times, I noticed something interesting. And it's a very powerful and deep question. Yet it doesn't have to be. It's a curious question. And some people have an answer immediately, when I ask this question. Others take some time to ponder. And I find that intriguing as well. But before we do that, I want to now, as I promised, for everyone watching live, this is the time where I am going to reveal how you can win a five night stay at a five star luxury resort. So now, remember I said, please divert your attention and go do other things. Well, now I give you permission to pull out that wonderful phone of yours and bring up your text messaging app. Do that right now while you're watching this. Hopefully you're not watching on the phone and you can or you can still listen to us as we go through. You'll need to listen to us so you can hear what to do. So here it is. I'll put it on the screen for those who are watching live. This is just for you that are watching live. What you want to do is, in your text messaging app, when where you type in the name of the person you're going to send it to. Then instead type this number, it's six six one five three five one six two four. So go ahead. Type that in. And then down where you would actually type the message, you know, where you put the emojis and all those cool things. No emojis.Just the word peak; P-E-A-K. And then tap on that little- it's usually like a triangular little send button that icon and you will instantly be entered to win a five night stay at a five star luxury resort. Again, compliments of the big insider secret Scott comment. Jason asks. And one more time, you want to send a text message to the number 661-535-1624. And in the message type the word peak P-E-A-K and you will all be entered for a random drawing. The winner will be announced by reply. Text to you. And we'll be asking you for email and phone numbers so we can properly get you in the system for that wonderful, amazing prize by TheBigInsiderSecrets.com. Thank you. Jason Nast and company. Appreciate much what you've done. Yes, Eliza, of course. Wow. I hope I can win that, too. Man, I love this. More questions. Tom, Tom is a goldmine of questions. Do you feel that covid-19, will force many small businesses to totally overhaul strategy? Do you have a quick answer for that?
Carol Niemi:
They should. I mean, many of them should. Yeah.
Brian Kelly:
Yes, that was about as quick as it gets. But I like it. That's right, right down the pipe. So one more giveaway. We have one more giveaway. And guess what? It's by this wonderful young woman right here. Carol has something for all of you, a wonderful gift. So let me bring that up to the forefront so that those of you watching can get a visual. While Carol explains this amazing wonder as a gift that she is offering to all of you wonderful people. Take it away, Carol.
Carol Niemi:
If you e-mail me and tell me a little bit about your brand or your company, I will give you a half hour free consultation. And I'll also give you- it's basically a worksheet that you can use to help work through some of your branding issues. And, you know, it may not help you come up with the words of what you stand for, but it may help you get closer to that.
Brian Kelly:
Fantastic. What is that email address, per-say?
Carol Niemi:
It's Carol, C-A-R-O-L. And it's also on my website @StandMarketing.com.
Brian Kelly:
Look how magically that just appeared on the screen. That is amazing. Amazing. [email protected]. That's C-A-R-O-L, Just in case our different spellings of Carol for those of you listening. This is also good for you on podcast. @StandMarketing.com. S-T-A-N-D-M-A-R-K-E-T-I-N-G.com. Thank you for that, Carol. That is amazing. We have that one wonderful, amazing, beautiful, curious question remaining. This is oh, this is going to be a lot of fun. And here's the thing. I know I kind of built it up a little bit, Carol. And I'm going to leave that e-mail address up there for those of you that want to take advantage of that amazing offer, those of you watching. Here's the thing with this question, and I've asked that of everyone. As I said, I have done- this is like show number 102 or so if memory serves, maybe 103. And the cool thing is, after asking the same exact question of all these people, I realize there is no such thing as a wrong answer. It's impossible to answer it incorrectly. In fact, just the opposite is the case, Carol. It is the only correct answer is your answer. So hopefully that kind of takes any wonderment off the shoulders, even though you're probably curious as heck, what the heck is this question? Give it to me already. Let's see. Let me do one adjustment and then I will take care of that. All right. Are you ready?
Carol Niemi:
Ready.
Brian Kelly:
This is the big crescendo right here. The big kahuna. Alright. In all seriousness, here we go. Carol Niemi, how do you define success?
Carol Niemi:
Well, you might not know it till you get to the end of your life. But I think success is personal, professional, all of it. And I think you won't know if you've been successful until you get to the end of your life and you feel you've done all the things you wanted to do and you have no regrets.
Brian Kelly:
Gosh, that is so powerful. That is so powerful in so many ways. I'm thinking of things like, so that means we won't ever stop striving for a little more, a little better or more improvement. That is the definition of an entrepreneur. Because that's what we love to do.
Carol Niemi:
Yeah.
Brian Kelly:
We don't just want to lay back and be comfortable. We want to. What's next? Right. Well, there's got to be more. That's what I don't believe in this word called retirement.
Carol Niemi:
No, no, never, never, never.
Brian Kelly:
I don't have a dictionary with that word in it. I mean, you know, it's been cut out, but it's not in it. I'm kidding. Yeah, it's- there might be career transitions, but never retirement. As long as I'm alive and I can serve people, that's what I want to do. As long as I'm of good health and everything. That was profound, Carol. I'm not kidding you. That was- I have goosebumps. That was an amazing. Here's the other really cool thing about that question. This just blows my mind too, after a hundred and however many shows we've done; no two people yet have answered it the same way. Is that amazing or what?
Carol Niemi:
Interesting.
So later I'll be asking your permission and I'm dead serious about this, to enter your response into a collaborative book of yours and everyone else's answers called How Do You Define Success? Would that be all right? Yeah, that's fine. And you'll get credit. We'll have, you know, like five pages of authors in my book.
Carol Niemi:
Do I get royalties?
Brian Kelly:
That's an entrepreneur, right there. Alright, loving it. Well, we'll talk about that later after I invoice you for being on the show. No I'm kidding. So we can have a lot of fun. Well, it's been a lot of fun, Carol, and you've been remarkable. I cannot say how much I appreciate you spending your evening. I mean, you're coming all the way from Georgia. So it's 9:30 there. It's getting late. And you still have great energy, a big smile, and you have a great sense of humor. But above all, you have success and you are willing to share your secrets to success with everyone else. So for that, I appreciate you and I thank you for coming on and doing all this. I have no idea what that was.
Carol Niemi:
That's my daughter sending me a message. Thank you for having me, Brian. Really, thank you for having me. It's been fun.
Brian Kelly:
And the pleasure's all mine. And everyone whose been watching and stuck with us to the end. Thank you so much. I hope you win that that wonderful trip. That five night vacation stay. And until next time, which will be next week, this is your host, Brian Kelly of The MIND BODY BUSINESS Show on behalf of the amazing Carol Niemi saying good night. And we'll see you again next week. Until then, goodbye and blessings to all. Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Carol Niemi
Having worked with more than 50 brands, Carol Niemi, Ph.D., has learned several immutable laws of marketing: If your brand doesn't stand out, someone else's will. The way to stand OUT is to stand FOR something. Stand for something your customers and employees understand and respect. Be authentic.
The enduring brands all know this: When everyone inside and outside your company knows what you stand for, you'll have loyal customers and employees.
Connect with Carol:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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