Special Guest Expert - Carol Niemi

Carol Niemi

Having worked with more than 50 brands, Carol Niemi, Ph.D., has learned several immutable laws of marketing: If your brand doesn't stand out, someone else's will. The way to stand OUT is to stand FOR something. Stand for something your customers and employees understand and respect. Be authentic.

The enduring brands all know this: When everyone inside and outside your company knows what you stand for, you'll have loyal customers and employees.

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