Special Guest Expert - Cassmer Ward

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Brian Kelly:
So here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back, work, dedicated, determined and driven. How do we finally break through and win? That is the question. And this podcast will give you The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show, we have another phenomenal show lined up for you tonight as we have an amazing financial and business expert. And I cannot wait to share his brilliance with you in just a moment. The MIND BODY BUSINESS Show it is a show for entrepreneurs by entrepreneurs. And what I like to do is bring on the most successful entrepreneurs on the show. And our next guest is no exception. And it's all about what I call the three pillars of success. And in my now fifty five years on this planet, about the last 10 or 11 or so, I began studying only those who are successful to find out what is it they had that gave them a higher level of success that I and others had. And as I went through this study of people I knew, mentors of mine, authors that may no longer be with us, you name it, speakers that were speaking on stage, I began to notice three patterns developing, and those were in the three areas that you might guess mind being mindset. They all have very positive, very strong and very flexible mindsets and body. Each and every one of them took care of themselves physically, both through nutrition and through regular exercise and then business, which most people would go to, to begin with. And that is multi multifaceted. We're talking about everything from sales, marketing, team building, systematizing, accounting and leadership and so many, many other areas that it's almost impossible for one person to master all of those skill sets. The good news there is you truly only need to master one of the skill sets I mentioned, and that is the one of leadership. Once you've done that, you can then delegate to those that you bring in on your team that have those skills that you may not possess and that you don't have to spend time actually accruing those skills. So I'm bringing people like Kazmir Award on tonight to help you to model success. So get out a pen and paper, get ready, take some notes, because what you're going to learn from this gentleman could literally change the chart of your success, your rise to success. Tonight, at each and every night we do the show, there are incredible golden nuggets that are presented tonight will be no different. I can guarantee that because I've done this for quite a while and it happens every single time. And so another phenomenal trait of very successful people is that they are very avid and voracious readers and their readers of not just any book, but the right books. And with that, I'm going to go into a very short segment. I affectionately call bookmarks.

Bookmarks for to read bookmarks, ready, steady, read bookmarks brought to you by

Brian Kelly:
Yeah, there you see,, and one real quick interjection, and that is take out a piece of paper and a pen or pull up notepad on your computer if you have enough room on your screen, rather than give in to the temptation of going to a Web site, we're going to be giving you several resources tonight. And the best thing for you to do is stay in the room. I know it's a virtual room, but the best thing for you is to stay here with us and avoid clicking away and just take down notes and then visit them later. Cool, because, again, I would hate for you to go off and have your attention diverted, looking and browsing while Kazmir drops that nugget that could change your life forever. That's why. All right. It is a website I literally had developed with you in mind. And I was never a voracious leader reader up until about 10, 11 years ago. And literally and once I learned about the importance of reading, I became one of those voracious readers and I decided that while I'm reading these books, I'm going to collect the ones that have had a profound impact on me either as a business or in my personal life or both. And so I began doing that. So you'll see on this site is just a collection of books I've personally read and I personally vet them. Not every book I've ever read is on this list. They didn't all make the grade. So this is here for you is a resource that if you're looking for that next great read or you haven't picked up a book and started reading yet like I did 10 years ago, 11 years ago, then this is a place you can get started or continue on that journey. And what I recommend is these are not in any order whatsoever. There is no alphabetical listing. That's not a year. I just put them in there as I found them on my audible account. And just pick the first one that jumps out at you on the page rather than go through the whole list, take massive immediate action and just read that book and then come back when you're done with that one and do the same thing with the next one. Or just go straight to Amazon. This is just a guide for you to help you to get in the habit of reading the right books, to help you propel yourself and your business further. Speaking of propelling yourself and your business further, we have a incredible guest waiting in the wings who can't die. He's dying to get on and I'm dying to bring him on. So let's bring him on, Shelly.

It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league qualified.

Brian Kelly:
And there he is, ladies and gentlemen, the one the only Kazmir Award. How are you doing tonight, my friend, Jamal Bryant?

Cassmer Ward:
Thank you for having me.

Brian Kelly:
And you're hailing all the way from the East Coast. What was the beautiful state? You're in?

Cassmer Ward:
Charlotte, North Carolina.

Brian Kelly:
Charlotte, North Carolina. And I'm coming from around Los Angeles, California. So we couldn't we almost couldn't be farther apart, which I love in the United States. And that's what I love. I just love being able to do this virtual interview style show because I've had entrepreneurs from all over the world, England and in France, and the French Alps has been Ireland. It's been a lot of fun. So before I formally introduce you and properly Kazmir, I'd like to remind folks that sit down with us live to the very end. They have the opportunity to win a five night stay at a five star luxury resort. All compliments of our good buddies. If you're watching live on the video, you see that upper right. The big secrets are the big insider secrets. Dotcom, that's Jason West and his crew. I love them. And they have some phenomenal educational materials there. So be sure to check them out as well. That will be toward the end of the show. And you must be watching live to know how to enter, to win. That being said, let's bring on this amazing guy. What do you say? Let's do it. Kazmir Ward has 20 years experience as a financial executive and business leader with expertize in accounting, operational analysis, strategic development and implementation and entrepreneurship. Kassner works with clients to identify and address the critical success factors affecting companies varying in size across many industries. We're going to get deeper into this, so I'm excited to find out more about this. Grounded in a background of accounting, management, leadership and management information systems, Kazmir has balanced technical business acumen with creativity to provide an innovative roadmap for clients and students to identify and meet their objectives. That's what it's all about. Getting the results. Cass enjoys helping companies identify their financial and market position while setting them on a path to success. And we were talking just moments earlier before the show went on. And I cannot wait to dig in deep because you worked with quite a few companies of all varying stages in their business. And this I'm excited and I hope people watching and listening are excited, too. But now, officially, formally, I welcome you to the show. Kazmir, thanks again for coming on, my friend. Thank you. Absolutely. One of the things I love to do when I open the show is first is we get to know you from your byul, right? We talk about that. We get to know what your accolades are, what your accomplishments are, your experience. And that's phenomenal. And yours is no different. It's phenomenal. But what I like to do then is, OK, how did you get there? What was going on in that big, beautiful brand of yours? And what is going on that catapulted you first to success, then helped you to maintain it and then continue to thrive and even increase your success levels over the years? And so I like to dig a little deeper and kind of open up that cranium, not literally, and find out what's going on in there specifically for you. Because, you know, entrepreneurship, it's not for everybody. It's it can be it can be daunting. And you go through a lot of hardships, a lot of peaks and valleys, a lot of peaks, it seems in the beginning for sure. And going through all those times, you know, that you're going to be hit backward as you try to go forward many times. So knowing that that's in front of you every single day, Kassner, when you wake up in the morning, what is going on up here in your brain that motivates you to keep doing this day in and day out?

Cassmer Ward:
Well, backing up to how you started the question, what got me to this place was lots of failure. Unbelievable bucket of failure of not just business ventures. It was more of a failure in finding out what I want to do. There were things that I started off in the corporate world and banking. Really great job of that great organization. But if you had a great idea that could change the way they did business. They didn't want to hear it. It was a big ship, hard to steer. As I moved on into a smaller company, I actually moved to a company that was less than a million in revenue. We we started we built it up to a twenty five billion dollar company over seven years. And it was in the construction and real estate development industry. And it was I loved it. It was a lot of fun. And from there I realized it was time to move on to the next thing. Now I'm an accountant by trade, so I have a lot of entrepreneurs come to me and say, I'm thinking about starting my own business. What's your advice as an accountant? I tell everybody, well, don't you're not going to like running your own company if what you're thinking you want to do is you want to be your own boss. Well, that's great. You're going to find out you don't like your boss too much once you once you start that business. So I being on my own, working with other business partners and even consulting on my own over the past 13 years, what motivates me and the things that I that makes me wake up every day is probably something I still have to ask myself every single day. You work with clients that you call them troubled clients, you have your dream clients, the clients that you love to work with day in and day out. And when you start to figure out what that profile is, what you want to do, you've got to be equally honest with yourself and say, what do I not want to do? And as I started doing that and going through clients and saying, who would I work with, what prospects, what I want, what I enjoy working with, what what prospects would take more money than there is in the world to go work with? I started realizing the clients that I like the best, the companies I like the best are the ones I would go work for, for free just to be a part of their organization, a part of their culture, and to buy in their vision. Now, just as a caveat or footnote, that doesn't mean go work for them for free. You know, they have to have some vested interest. They oddly enough, we don't treat the things we get for free very well. However, I have several clients right now that just in the trajectory, if if I won the lottery and didn't need to make another dollar, I would go I would keep working for them because I believe everything that they're about.

Brian Kelly:
Wow, that is powerful, phenomenal, and that is such a great way of determining whether or not you want to work with somebody. I mean, think about that, everyone watching and listening when you have decided on clients. And in Kazimierz case, it's these are businesses. These are companies, you know, would you want to spend time with them, helping them for free, whether it's working at their business or helping them to? You know, I can relate to this because I had a mentor where I didn't look at it as a as I was working for free because the value I got in the relationship in what I was learning was worth far more than any monetary amount that could be paid to me. And a similar thing could be said here, where Kazmin is saying that that's his measuring stick. If I'm going to work with this client, then I want to be able to know that I would work for them for free. That means they have something going on, a good culture. Everything's going on and it's a meat of values and everything. That's a powerful way to choose a client. I've never heard that one before, so appreciate that.

Well, I hope so. And it goes above and beyond even business. So I also teach at Queen's University in Charlotte as an adjunct of one or two classes a semester and their master's program.

And I mean, they compensate well, but I enjoy it so much that it's you know, it's not my it's not paying my mortgage, but it's I love working with the students and actually being an alumni, getting my masters from there. I remember how much it meant to me. And I I find itself rewarding that hopefully there's a student out there that means as much to them.

Oh gosh. That's got to be quite a ride to come back to where you you got your degree and now be teaching and helping those to do the same. That's got to be very fulfilling. I can only imagine now in the open of the show, I talked a little bit about the importance of reading and reading the right books. And I actually see something in the back left corner over your left shoulder there that looks like a book that maybe somebody we know wrote. And of course, I'm talking about Mr. Kazmin himself, who authored a book, and we'll bring it up here on the screen a little bit. And so you're obviously an author. Would you consider yourself also to be an avid reader? And besides your own book, which book, what might you be reading most presently of these days?

So I love biographies. I love stories about not just businesses, one of my favorites. You know, I've I've read several books on the Beatles or Whodini, The History of Marvel Comics, that the business end of it was. It's fascinating. There's no Spider-Man or Incredible Hulk in it, but it's all about the the editors and the owner of the company filing through bankruptcy through the 80s. And I love stuff like that. I actually had been 10 years before I had read a fiction book. So I just recently had gone through The Shining and the the sequel there. What I actually am reading now are books that I was very cynical about in the past, and they are the business books.

They're not it's not going to shock anybody that's out there. But I would read them in the past and say, of course, you need to make sure that revenues greater than expenses. You know, of course you have to have good management. And I found myself going back and reading, rereading good do great no man's land, some of the top business books that are out there and really kind of throwing my attitude to the side and the cynicism aside and just saying. I need a refresher. It's no different than working out, you know, you hear the latest greatest workout program and its push ups and sit ups and all that, and you're like, oh, I know that. Well, we kind of know what, but we don't practice it and we need to reinforce it over and over. So looking at those old business concepts is not any different than dusting off the old home gym and knocking out a few push ups and sit ups.

I love that, I love that analogy, we got some people coming in, Mark Del Priore, I hope I got that right. I love this. I would love to be considered as a guest for a future show. I've been an entrepreneur for the past 20 years out of college, and we've got an email address. All right. It's public now. And he fell in love with Keep Up the great work. Thank you so much, Mark. Go ahead and message me on LinkedIn and we'll see if we can get you hooked up to be a future guest.

I'll let you know there is a bit of a wait as as Mr..

Excuse me, Mr. Ward, I got to tell you, I admire the tenacity for you to reach out and to ask because early on and being an entrepreneur, it's it's hard to ask for advice or help. And even when people are offering it for free, you're like when you're new to it, it seems foreign that somebody would help you out of the kindness of their heart.

So, yes, he's got 20 years under his belt. But that's a great thing to model what you just brought up. So appreciate that, Kazmir. That's great advice is just do it. What's the worst thing to happen? Because I know that's not a big deal. And we're getting some love from Laurie Aylesworth on Facebook. Thank you all. Keep them coming. And speaking of the book, I would actually like to highlight it and let people know what is this wonderful book all about that you wrote Mr. Kasman award. That is something about Doughnut's is going to make everybody hungry as well.

So I mentioned I teach at Queen's University in Charlotte and I've been teaching managerial accounting for the past several or seven or eight years.

And during this time, a former business partner of mine had asked me she wanted to own her own donut shop and she had asked me to help build the financial model. Long story short, I build the financial model.

I end up going and becoming a partner with her, and we start from a gourmet food truck into a shop and eventually into a shop that was in several locations. It was a great experience and as with every other business I've been a part of, that started up a huge pain in the butt, questions that we argued about all the time. And really, because I was the accounting finance person for this business, we would argue about accounting and finance over and over. And really the main question we would argue over was how much does it cost to make a donut? Well, as any healthy adult would do, I took all my grievance out on her in the classroom and I said, can you believe this? And I really started bringing up the examples like, here's the ingredients, here's the labor. Here's the concepts we're learning in today's class. And over two years, I realize my entire curriculum had turned into how much does it cost to make a donut and.

With managerial accounting, the majority of my class.

Does not like accounting, they had to take this class because it's mandatory to get their master's degree and I embraced how much they hated accounting and found out it was much easier to teach them using real life stories and applications of the concepts rather than using debits and credits and addition and subtraction. So I really took the entire class, which was a running theme of how much does it cost to make a donut and running a donut shop and then reinforced all of the concepts covered through the life of the business with about 20 other entrepreneurial stories from engineering companies to media companies, construction companies. And it really is teaching accounting through stories rather than numbers.

Oh, that's awesome, because, I mean, that is one of the greatest ways to teach anything is it is through the use of stories because retention is so much higher on the end, listener or person experiencing it. I learned this from speaking from stage, that it's often more important that you have stories interwoven in your talk than the actual talk, you know, the facts and the the things you want them to learn. If you don't have stories that are mixed and you have nothing but content, they won't learn it as deep as a level and it won't be interesting. And they'll just be like they're sitting in an accounting class going crazy because I don't want to count beans. I don't want to do that. It's boring counting beans. But if you mix in some good stories, you can make almost anything interesting. Would you would you agree with that?

I really do. I think I love education. I love going through business school. I love getting my undergrad. If I could, I would love to just stay in school and keep getting degrees till the end of time.

I think people generally love to learn, but reading a chapter on cost accounting, answering the questions and taking the test, you can do that, Bryan. You even were mentioning before that you hated the math part of the business and all that. You could do it if you just focused on it. But it's not what interests you. It's not what motivates you. So what does motivate you while your business does your well-being? I mean, we're willing to put the time in for those things. So how can we bridge that gap? And and here's the other thing. Just by learning about accounting or marketing or nursing or health or politics, you can learn about it and not have to be an expert at the end of it. I just we just have a general understanding of what you're dealing with.

Absolutely, and to piggyback on the story, thing is just, you know, you can use this technique in all facets of marketing emails. I love an email as a story. I will read a long email if it starts out with a storyline. Others that just come and start pitching. I'm throwing. I'm not even reading. But if you start with a story and it usually starts with some kind of pain point, I remember back when and is like, wow, I can relate to this. You can do that on shows like this where you can say, this is where I started and look where I am now. If I can do it, so can you. I've had quite a few of those come on the show. Amazing. Amazing. I've I've had a guy that's been in prison for five years who is now crushing it. It was a phenomenal person. And those stories are so compelling that everyone has a story. Right? Every every single no matter how old you are, no matter where you come from, everyone has a story that will peak interest in whatever it is you're working on trying to attract them to. And you can easily intertwine. This is just it's a craft and the greatest copywriters do the best at this. But, yeah, I just interweave I mean, I have to remind myself, like Facebook posts and posts on social media is if you throw a little story in there, you get a lot more interaction and it's like, oh yeah, I forgot I should do that more often.

Right. You've got to be engaging. So very good.

That's a good word. Very good word for it. So we talked about a little bit about mind mindset. What motivates you found out you do love reading and you not only love reading, but you're an author as well. And I love that title book. Just looking at it. I want to go get a cup of coffee to go with it, you know, start biting into it. So when it comes to actual body, you know, a lot of times I like to see the mind and body are a team, but more importantly, the mind and body are your team. And if either one is not operating at a top level or a peak level of performance, then you as a whole are suffering. Right? The team is suffering. So when it comes to taking care of your body, how important is that to you, Kazmir? I mean, what do you do to take care of your body inside and out? And how is it how is you have you seen it play out for your business and for your life?

Well, let's relate it to business, just like any business that you could own or be an employee for. For me personally, for me, body ends up being no different than the flow of a business cycle.

There are ebbs and there are flows. There are peaks and there are valleys. There are times I have been really heavy and there are times I've been really skinny and I try to stay right in the middle.

But it's a lot of work.

The how I do it is. So it's odd that you mention this right in the middle of this. So I'm six weeks into a diet of losing 17 pounds. So six weeks. I'd love to tell you about the mental exercise just to start the diet with about three months long. It was just like, OK, when is the date that works? What's it going to be with the diet going to be? You know, who do I know? I want to I want to look like Chris Pratt and Guardians of the Galaxy. And now I hate Chris Pratt because he looks good Guardians of the Galaxy. And I literally just beat myself up left and right, like, what do I want to do to get in shape? But that's the mentality it took from there. I will tell you, I'm going to tell you what I find has been the greatest thing for my body and my mind that probably has made the business better. And I'm going to blame my girlfriend completely for it. But I about back in twenty fifteen, the partners in the engineering company wanted to celebrate that we'd been around for eight years. There were only six employees at the time and we the company was going to pay for us all to go hike the Grand Canyon. So we did a practice hike to kind of train for it in the first thing I realized after doing the practice hike was, God, I hate hiking and we're going to put a backpack on. I mean, it was honestly, it just was how I literally was thinking about how to get out of this. And even the even the other partners felt the same way. And we started talking. We're like, OK, this practice this practice hike was just a horrible.

Do we need to learn to hike and hiking, put one foot in front of the other and we started putting the program together, that was just we're going to rest when we're tired.

We're going to go at our own pace. We're going to do this in a way that we can at least enjoy it. Along the way, we went we hiked into the Grand Canyon. We backpacked for three days, came out, felt like I was going to die. It was a great experience. And to be quite honest, I was done with hiking until the plane landed. And my girlfriend said, I'm jealous. I want to go hike the Grand Canyon. So we put together our first hiking trip and then our second. And before you know what, we were into Yosemite, we were we were hiking the Nepali coast in Hawaii. We have been to have a Sioux Falls was a dream of hers. And I have found that the methodology, the religion, the whatever you want to call it, of hiking has really translated into my life because there is a big goal we're going to get to have us do falls. We're going to get to the Colorado River wherever it is. Everyone is just one step after the other. And so what happens is know my girlfriend and I have done this so much now we have groups of 10. I'm actually supposed to be in Iceland right now, but the trip was canceled due to the pandemic. But we always have a goal. But there's four or five stops along the way. It gets hard at times. There's times you're out in the middle of nowhere, sweaty and rain, and you're saying, why the hell am I doing this on my vacation? And by the time you finish everyone saying, where's the next trip? It is complete separation of everything else that's going on in our lives. Its its goal setting by objective. We're going to get to the top of the mountain, but first we're going to get to this, this campsite. First we're going to just get to lunch so we can get to sit on a rock and you start breaking things into doable achievements. And I have found that probably the best meditation or whatever you want to call it, it comes from the separation from being home and in the workplace consistently.

Wow, I mean, so and so, like parallel with business, right? Like you said, I mean, like you said, everyone comes just one step after the other. So you finish the task and now it's time to grow even further. There's another one which I'm happy, I'm glad. I'm like, I love challenges or I wouldn't be doing what I do. That's why there aren't that many percentage wise entrepreneurs in the world. But God bless even employees as well. I mean, love them all. But it gets hard at times. Like you're saying. You're tired, you're sweaty. Why am I doing this? Oh, my gosh. How many times how many times have has that thought occurred? You know, in building a business, especially in the beginning. Oh, boy. But then you reach those goals, those interim goals you like. Yes. Now I'm ready for the next one, right? Yes. It's so I mean, as you're talking and you opened it by saying it's very similar to business and like, my gosh, it is it's and in all facets like dieting, weight gain and weight loss and planning, it's hard. This is it's just life. It's life. And so when you think one thing is hard, this is great chasm, because those that think of losing weight or are keeping a certain weight is hard are right.

It can be difficult. So is running a business. There's really not a lot of difference. It's all about what do you want to do? It's more about the passion you have. What is your why is it strong enough? What would you crawl over broken glass for a mile to do? I don't know if the mile is the right way to say it, but what would you do? And never, ever, ever quit. If I love it that much, you're probably going to quit. But it's the same with dieting. It's the same with hiking, it's the same with all of it. There's something about it that kept you coming back. It's like golfing. You get you get that one great hole, you hit a birdie or you know, if you're lucky enough, you had a hole in one. Well, to keep coming back for years, even though you stink. I stink every other hole after that. But that one thing you're going go ahead.

And that's the other thing. You sometimes you feel like you're stuck in a rut. I've done exercise programs where they built early on. They have built in. You've got to do pull ups and they're like, if you can't do a pull up, use a chair. And I remember for three months I could not do a pull up without a chair and, you know.

For months, I was able to do one pull up, which are like, wow, four months for this, but you build up and I mean, really, if you keep at it, you can build it up. Sometimes it takes longer. Sometimes you're on that chair so long it doesn't feel like you're ever going to get off, but you've just got to keep showing up day after day after day.

There it is. I think you just said right there, you just got to keep showing up. And in business, it is about first showing up and then it's about, you know, going through the process, putting into work that four letter word I look at this is I don't look at it as work. I love what I get to do. I was telling you that before we just started. I love doing this show. I love putting together automation's for businesses. I love I love marketing. I love every facet of business. I was speaking from stage. I love I love it all. And to me it's not work. It is work. But at the same time it's enjoyable. So it's I'll go 12, 14 hour days. I did 17 last week. One day I was like, oh my goodness, I've done that a while, but it's because I loved it. And so I'm only saying that for those that are who are out there, if you're just dabbling in something, you're not sure if you truly love it. Probably not the right one to go with. I'm just saying. Yeah, Sean Abbas says great work because he's giving you the big virtual thumbs up on Facebook.

Thank you, Sean. He's a great friend. He's watched me fall. He's watched me have a little bit of success along the way. So the earlier heart starts with my girlfriend as well. I, I wanted to pretend I had a fan as is. But I'm be honest, she she was bribed to participate. Who is this? My girlfriend, Laurie. She was the three hearts before that. Oh, she's back. She's back. Yeah.

Hello Laurie. Thanks for coming out and supporting because this is amazing guy right here. He's here to get back. He's spending an hour of his time. It's somewhat late on the East Coast and I appreciate that side note to that show on the bus.

We dragged him to have a Sioux Falls as well. And there was a time or two we thought he might die along the way and he still brags about the trip. So isn't it interesting?

It's like the biggest things we've overcome became our great our greatest successes and victories that we love to to talk about. And you have every right to deserve it. You earned it. So, yes, shout it from the rooftops. So congrats, Shaun, for overcoming and breaking through and making it happen. That's fantastic.

So. Being an entrepreneur. Running a business.

Takes a lot a lot of different skill sets, as I mentioned at the beginning of the show for you right now, because those skill sets can change over time. What are the most important as you're growing your business and maturing? What would you say right now where the stage you're in right now or what would you say are the top three skills that you rely on to not only maintain your success, but to continually grow your success?

Well, I think we've talked about persistence, we talked about that with hiking, with business showing up day in and day out. We've also talked about you with your your library that you promote and kind of even the things we continue to look at. Thirst for knowledge is the second one. But I got to tell you, if you were really to ask me what the three pieces to be successful in business as an entrepreneur and really anything, whether it is hiking, whether it is working out, starting your own business, the three things would be patience, patience, patience. It is. We want results immediately. We want to be at the top of the mountain tomorrow and we sometimes don't realize it's a three or four day trip, sometimes it's a 10 year trip with a business.

And it it really it wears on you. It wears on you. And because of you get impatient, you get. You feel you don't know enough and you're never going to learn it.

You feel like there's no reason to show up and it's patience for me gets tried time after time with a lot of things. And also overcoming it is kind of the biggest challenge. So we've talked we've talked about having patience with starting your business and hiking and all that. I'm going through it right now with my girlfriend training a German shepherd, talking about having patience to get a dog to behave and do the things you want. I'll be honest, I have two boys that have given me more green gray hairs, and they're 16 or 20. This this German Shepherd in the past eight months is slowly killing my soul.

And you've got to show up day after day.

And I want to walk away so true, and Sean and I definitely would not have done it without Kathy. There's a big lesson right there. What Sean is saying is always have a coach or a mentor or at least an accountability partner, whatever you're doing. Because, you know, I can imagine if he was there alone and didn't have his buddy Kass helping him along, he may have quit. And the same is true with business and the same is true with fitness and the same is true with life. Insert down here. It's really amazing how another person can really motivate us because we will often do more for others than we will do for ourselves. Isn't that true? And so really is. Yeah, and I love what you said about patience, patience, patience, patience. I just giggled because. Oh my gosh, that is so true. You need to have a really you need to be really diligent. Persistence and patience is a big piece of that, because our society, especially today, it's all about instant gratification, instant everything. You know, I want to spin a wheel and become a millionaire in Vegas. Just that stuff doesn't happen very often.

Very rarely. And you can't count on that. It takes persistence. It takes work is like, when the heck am I gonna see a break? It happens. How long? I mean, I was doing the show for two years before I finally started getting some traction. And people were coming to me and saying, hey, can you help me out two years? And interestingly enough, Lewis Howes is a really prominent entrepreneur who's been all over the place speaking. He said that very thing is that if you're if you want to embark on a podcast of any kind, don't even think about it unless you're going to commit to a full two years. And almost fell out of my chair because I was just approaching two and I was see momentum. And I was like, he's spot on. And that's true for anything, not just podcasting, not just doing live shows. Anything you embark on, you've I mean, you've got to be in it all the way and go through those rough times, get knocked back, have that accountability partner, have that mentor, have that coach helping you, lifting you and correcting you. At times it's all of it is important.

Are you trying to get this place right for those first two years? I'm sure you did. But would you have done it for free?

I did, exactly.

I did it for more than just for free. I lost money doing it for two years. Exactly.

Yeah. But that's why you keep showing up. You're like you're very, very happy. This is the work you want to do and you would do it for free.

Yeah. And, you know, there was a key word I wrote down when you were talking. It made me think of why people give up and there's one word that they don't have that allows them to give up. And that one word is certainty. They don't have enough high degree of certainty that if they are to stick with this, it's a long term investment of time, sometimes money a long time. If you don't have a certainty factor that's pretty high that, you know, if you follow this model, there's a high degree that you're going to succeed. Well, if there's that if going on in your brain, you're thinking, I'm not sure if this is going to work out, that's going to be tough. So really, that's why mentors and coaches are so important and find others who have succeeded in the thing you're going to work on and model them.

Don't try to reinvent the wheel, please. I've done it. It's not worth it. Yeah, it's an ego play, just model success model. Guys like Kazmir do the things he does so that you can achieve. It's like a recipe, right? So if you have a cake and you have a recipe of all these ingredients, there are lots of different cakes out there. We'll call the cake success. You only need one one recipe and one cake to be successful. So find that one recipe, follow the recipe, the ingredients, the steps, follow Kaz and then find yourself successful after a lot of work.

It's funny how you mention that about certainty, because everybody wants to know what am I going to hit it? Big one. Is the company going to be spewing money out so I can have all the things I want? And one of the things I've learned along the way is, is that you have to commit.

But I've got to say, where I have been the happiest is not committing to success, committing to making a mistake, I am going to take these next five steps and it may be a mistake.

The worst mistake that could happen is this. Can I live with that? If that happens, I can. Let's keep going forward. And really, that's the definition of entrepreneurship. I'm going to use my ten thousand dollars in savings to open up my very own bike shop. And worst case scenario is I can live without that ten thousand dollars. But I tried and went after my dream of opening up a bike shop.

That's the key right there is, you know, just you got to go for it, try. I like to say there's no such thing as just do go after it and put everything you have into it rather than sit back and go, what if and keep that ten thousand in your bank account that is earning, what, two or three percent, if you're lucky interest and there's no chance of it growing exponentially if it sits there. Yeah. And every person I've ever met has who's got at least twenty five years on the planet, maybe less has in them the ability to start and run their own business. It's just about, you know, how much are they committed to go forward and take that risk? And not everybody is willing to. And that's OK. But for those that I can see that they have, that is like come on and want to give that little shove, that little nudge and then be there to cheer them on and help along the way. But it's not for everybody that is for sure.

Ok, that's the other thing. There's a lot of I'm sure you get this, too, Brian. I get a lot of people saying I want to do what you do. I want to be my own boss and I want to do this. And I'm like, well, do you want to lose sleep at night? Do you want to wonder where the next client's coming from? Do you? Oh, no, no. That I just want that to come in. Well, you know, it doesn't work that way. And I will tell you, there are times that I am like, you know what? I'm just going to go work at McDonald's and work on the fries. They're going to tell me what to do. And I'm going to listen to them every step of the way.

And I'll never have to make another decision that there are days that I would be much happier doing that in the long term, probably not just because I want to try new things. I want to I want to be asked to make decisions and and put some thought into it.

It's the same with anything like professional sports, you know, these these athletes that have made it to the upper echelons, like Michael Jordan, Kobe Bryant, who's no longer with us, unfortunately, but they put in an immense amount of work. And even when they were at the very top of their game and held heralded as the greatest while they're playing, they continued to work harder than every one else. That is what got them there. That helped them a lot. And it's no different with the business. You know, it's putting in the hard work, the stuff you don't want to do, getting up brutally early in the morning, putting in 10 and 12 and 14 and 17 hour days at times because you want to and you love it and you're driven and sometimes you need to to get to the next step.

Yeah. You know, and it's funny because lately I've been listening to tons of podcasts with pop stars and singers from Bon Jovi to Hall and Oates to Katy Perry and people that we all know their music. And they were talking about how what they've done over the past week and they had to go to their singing lessons. And I'm like, what do you mean singing lessons?

Like people are trying to imitate the music you make, but they still work. I mean, their throat, their vocal chords, they they treat it like a tool. They treat the entire process. They put the work into it. They never they never stop working at it.

But thank you for that because so many people have this conception of when I make it big and I can just relax. Well, maybe you can, but if you really are going to make it big, then you have that drive. That means you probably won't just kick back and get on that hammock and have that umbrella drink and just sit there for the rest of your life and enjoy life. That's not usually how it works that I've seen. It's those that are driven to get to where they got want to keep driving and get farther and higher and serve more people and continue. Like, what if there was Kazmir? I want to ask you something. What if you got to a point in business and success and personal and everything and there was a ceiling? What if there was an actual ceiling and you got there and said, I can't go any higher? I mean, what would that feel like knowing there's nothing else to reach for?

The hard part for me is the finding the ceiling, because I don't know if that's fame, I don't know if that's money, I really. Like having freedom and flexibility. I would.

But let's say you hit a ceiling, whatever that means, and there is no further progression you can make from that point on your stock, you can't grow any more. You can't create anything new. You've hit the highest of the highest of the high, and that's it. There's nothing more to look forward to as an entrepreneur as far as what am I going to build next.

So at that point, what I would want to do is I would want to pretty much spend everything in education, literally just share how can I help other business owners? And maybe it's through books, maybe it's through interviews, maybe it's through curriculum. But it's I mentioned very early on when I started my first company, I remember people reaching out saying, hey, I heard you're starting your own company. I'd like to talk to you. I'll be honest. I thought most of them would be salesmen and they were like, you need to talk to you need to talk to Joe. You need to talk to Jim. You need to speak. And this person will help you. And I kind of remember early on, it felt weird, like, what do you what do you want out of me? What are you trying to get from me? And when you realized that they were in the exact same seat that I was at that point and they were like, I just want to help you because I had people help me along the way. You mentioned in our pre interview about paying it forward, paying it sideways and paying it backwards. I would if I had that feeling, I would just do everything I could to to pay back for that, because I've gotten more help and more more boost from other people than a lot of the effort I've done myself over the years.

Wow. And Timothy McNeilly, he's been on the show listening very intently. It's about making work optional. Yes. And good question. I don't know which question that was, but thank you, Timothy. And then finally said just now and an even better answer. Amazing. Well said, Kazmir. Love your mindset. Yes, thank you. And Timothy is another amazing man who's been on the show as well and brought a ton of value. And here's the thing. It's interesting your answer, because your answer is basically doing what you're doing already. You're just getting compensated for it at the moment. Right? The only difference is you're doing what you love. You would do it for free. And that's what you just said. If I hit the ceiling, that meant I don't need anymore income. I can't go any higher than I am now. Well, then I want to give it back and I want to help others. But you're already doing that. That's the beauty of every entrepreneur I've ever interviewed. Kassner, successful entrepreneur. Let me put that caveat in there. Is they all, to a person, including yourself, are built around serving and helping others. And I just want to do a mind meld with everyone who doesn't get that concept just yet and say if you only knew that the key to succeeding, the key to wealth, if that's what you're looking for, is helping others to solve their issues and problems. That's it. It's that simple. Yet it's not, is it? It's a double edged sword. I want to talk about what you do specifically now.

Turn the thing over to you and say, you know, you have this incredible acumen for accounting and for management skills and for helping businesses in different stages of their, quote, unquote, life. So if you wouldn't mind, give us a overview of who are the type of businesses you help and what kind of maybe give an example or two of a company. You don't have to say their names if that's sensitive, but you can if you want, of what is an example of what the brilliant Kazmi reward has done for someone else in your career?

Ok, so I spend a lot of my time consulting as a fractional chief financial officer, a fractional CFO. I am an accountant by trade. I've spent my time in the accounting and finance world. So I know a company I worked with early on. I mentioned earlier we built it from a one million to twenty five dollars million company. And after I left that company, we started an engineering company from scratch. And really the main the main start of that was how can we just make this company pay us our salaries and maybe give us some profit sharing at the end of the year? We were fairly successful right off the bat. But what I realized for a company that was only going to was a boutique firm at the time was I was going to make a good salary, but I did not have forty hours worth of work to to to do every week. And I could have just sat there and collected a nice salary. But honestly, the thought of just sitting at a desk and collecting a salary is my worst nightmare. When I started in the corporate world, I worked in several different areas. I had jobs where I would work till midnight. I had other jobs where I'd be finished with my job by nine thirty in the morning and have to sit there till five. And to me, that was like living in hell, you know, if I'm done by nine 30, let me go. You know, you ask for more work and that was almost causing trouble because why would you ask for more work? That means you have nothing to do.


So what I realized was there so many companies in the for all the way from startup to about twenty five million dollars in revenue a year that need that CFO leadership person in their company. And a lot of companies hire a full time CFO. And what they end up doing sometimes is getting some CFO that is in their office working in the books, whether it's quick books or whatever financial software there are in Excel. And they're there. They're producing tons of numbers, every ratio, and they deliver this information to the management team, but they still don't know how to make sense of it, nor do they know how to make a decision from it.

And I have found that if if I could go in and the information was available and present it in a manner that would help leadership teams make decisions and build strategies, they would be that much further off. So really, I really feel that leadership role. For lots of business owners and management teams out there, the as I mentioned earlier, a lot of people hate accounting and the reason they hate accounting is they get numbers and they they think they tell them the magic number. And there's no magic number. There's no right. No one is really understanding what it's measuring and what decisions can be made from that.

Interesting, I was saying earlier that early on in my marriage with my wife, I just never would balance a checkbook and she just finally got upset with me and said, give it to me, I'll take care of it. And I was so thankful.

Right. And that's the other thing, is taking the accountability of what those decisions mean. It was a lot taking a company from a half a million dollars in revenue to a million to two million. And honestly, I have a client right now that they're on their way to three million. And it's getting to a point where they're growing so quickly, it's creating issues. I have other companies that they struggle because they really don't meet economic gains until they hit five million dollars. So, you know, both of them both need growth strategies in a similar manner, but they need two totally different strategies on how to get there. And sometimes it requires investment. Sometimes it requires training, sometimes it requires sales. And sometimes it's just a mixture of everything.

We've got a great question from Mr. Timothy McNeilly, he's hanging on with us. How can a CEO think through how and when to bring on a faction CFO?

Well, you know, it's one of the challenges I have is I do deal with a lot of companies that sometimes have one owner that is the CEO and as with all entrepreneurs at the very beginning, you're doing everything. You're the you're the CFO, the CEO, CEO. And on Wednesdays, it's your day to clean the bathroom. And, you know, we've all been there, but at some point you have, you know, what the numbers are, but they're really not telling you anything. And a lot of the things that happen is they're not organized. I would like to share one of the biggest mistakes that I see out there, a lot of business owners, and these are multimillion dollar companies. They go to their tax accountant and say, well, you also do my books. Tax accounting and financial accounting and management accounting are three totally different practices, financial accounting is what we run our business off of. How much money did we make? At the end of the day, what our expenses our goal there is to show that we've made as much money as possible. And tax accounting, we do exactly the opposite. We say, oh, we barely made any money and the expenses were so big and both forms of accounting with two totally different answers. At the end of the day, we made a whole lot of money or we barely made any money at all in the space.

I played him as manager management accounting. Yeah, let's tell everybody we made a lot of money. Let's tell everybody we made no money. So we don't have we have to pay the least amount of tax liability. What's in the bank, what is actually in the bank that we're seeing coming in day after day and what can we count on going forward? And that's the organization of the data that can be they can make decisions. One of the biggest challenges is accounting. And I've heard from a lot of accountants that have read my book may say, I'm glad you said it, but everybody I've ever worked with, when they don't like the numbers, they tell me the numbers are wrong, these numbers are wrong. And it took me 20 years of researching the numbers and redoing them to come back with the same answer. I'm like, are they wrong? Or you just don't like them, you know? And once I ask that question, I really got better at being an accountant. And the CFO is saying, what do you not like about the number? And from there, a whole world exploded to say, all right, let's talk about what parts of your business these numbers are are focused on.

Fantastic. I didn't realize there were three different total different kinds of accounting, I just learned something again, every so I get the most out of the show than anybody. I love it because I learned so much from amazing people like you. You won't believe this.

Kazmir we are two minutes from the end of the show, which literally we're not, because we'll go a little bit longer, because I like to ask this one driving question at the very end of every person that's been on the show. And I love it because it's kind of deep and at times it's kind of personal, OK? And I just love the reactions that I've gotten over the past. It's been two plus years now of asking this question of each and every wonderfully successful entrepreneur that's been on the show like yourself. But right before we do that, I promised everyone that stuck on live and stay here with us, that I would give you a way to win a five night stay at a five star luxury resort. Compliments once again of the big insider secrets. And now you have both Kazimierz and my permission to take your gaze away for just a moment and pull out that phone, because to enter, I'll put it on the screen.

You want to pull up your texting app and where you would type in the name of the person you're going to text instead type in this phone number, type in three one four six six five one seven, six, seven. And then where you would actually go and type the message, you know, including emojis and all that good stuff. But no emojis here.

Just pick a dash or hyphen if you prefer vacation. So again, it's peak dash vacation.

Go ahead and type in the number three one four six six five one seven six seven. And then in the message area type in peak dash vacation to be entered to win a five night stay at a five star luxury resort. Compliments once again of the big insider secrets Jason Narced and his crew. I love them dearly. So go ahead and do that real quick, because we're going to come back to the man of the hour who is, of course, Kazmi Award. Yes. And for those of you that enter, know that it's going to be automatically asking you for your email address. So just follow the prompts.

As long as you do it correctly, you will be entered officially to win. That's all you got to do is follow instructions like a good entrepreneur does. That's the way we get to the level of success we have is we know how to follow instructions of those who have achieved greater success than we have. So to. The big question then, right after this question, we're not going away, we're going to give you a way to connect with Mr. Kazmir reward so that you can connect with him and say, hey, I could use some financial management accounting or I know somebody who could.

So even if that's you, if you know somebody else who you think might. So we'll give you the contact information here just a moment. But first, the big question that has been having a little bit of time to mull over going, what the heck is going to ask? He's built this thing up. And here's the thing, Kazmir. It is a very personal question in that there is no such thing as a wrong answer. It doesn't exist. In fact, the exact opposite is true is the only correct answer is your answer. That's the personal nature of it. So it's it's it's not that monumental of a question. However, some people will take some time to think about it. Others will have it instantly. And whatever it is for you is perfect because it's, again, your answer. So there's nothing you can do incorrectly here. Kassner So are you ready?

Yes. Are you curious? I'm very curious. I mean, let me get a sip of water. I might be a spit take. I mean, I'm going to try that.

All right. Here we go. Kazmir Ward. How do you define. Success.

Well. So. We kind of touched on this before.

But I would say defining success means owning your own time. And in owning your own time, it's not just you get to do what you want on your schedule, but you're able to accomplish the things you want within a time that works for you. It doesn't mean being your own boss. It doesn't mean having your own company. It means being able to find that balance. So we all, even entrepreneurs and people who are their own boss, they have things they don't want to do or the things they don't like to do, but finding a way to minimizing those as much as possible to make sure they get done and then spend that time doing the things they enjoy.

Do I have you there, Brian?

Now, we are not ready yet, but the volume back up because I want to get all you, brother. And here's the cool thing is, I mean, I've been doing this show for over two years now, and there have not been two people that have answered this the same way. Is that is that amazing?

Right. I could tell you 20 things, but it's, you know.

And probably 19 of them would not match any of the ones that I've heard in the past two years. That's the that's the beautiful thing about it. You know, everyone. So what what you and I thought as something that what we define success at the age of twenty five is completely different now. Definitions completely change because we've changed and things things are more important to us than they used to be when we were all younger. And I'm not putting you in this bucket, but for me, I was more money centric. I was like, success is making a lot of money, having a big house and a nice car and all that stuff and material stuff. Well, you know, successful entrepreneurs don't think that way and mature entrepreneurs don't think that way. They think about more like along the lines of what you are saying and all the others that are so wonderfully different is owning your own time, being able to accomplish what you start to accomplish because you can you have the time, you own your own time and a lot.

And the definition or the answer changes even for myself. Every day, six weeks into a diet, success looks to me like a big piece of chocolate cake. I love it.

Timothy McNeilly done. He's awesome. And killing it. Bam. Yes. Thank you, Timothy, for coming on. OK, so I promised everyone how you can connect with this amazing gentleman next to me, Kazmir Ward. I'm going to bring up his website and we'll bring up the URL one more time and maybe you can coach me through the best way for folks to reach out to you, Mr. Ward. And we'll get that up here on the screen.

And here we go.

So we want to go to the main page and I'll pull that up right over here, get to know Kazmin words. So we're going to go. To let's connect there it is upper right, right above is his head with that full head of hair. Gosh, that's nice. It says, let's connect and notice on his website. So his website, I said I'd bring it up and I didn't, did I? It's Kazmir Warde dot com. Don't forget his two S's, Kazmir Ward Dotcom. Go to that website and then you can see let's connect right above that nice head of hair he's got. Let's connect. And then there's a form you can fill out. You can also find him on Facebook, Twitter, Instagram and YouTube on a very upper right. So lots of ways. But click on Let's Connect and you'll go straight to a forum where you can type a message, make sure you tell them you're not a robot and shoot it away and connect with them and do so respectfully and say, hey, either I know someone or I myself could use some time to figure out if what I need is something you can provide for me or knowing Kazmir, if he can't, he'll find somebody who can. You'll be he's very connected as well. So go ahead, Kazmin. I just stole your whole thunder. So anything else you want to say about connecting with you and how people should interact with you?

No, actually I Kazmir word dot com will have everything. How you could reach for me for professional services by my book. I even have a video interview series that I interview several entrepreneurs over two seasons and I use them in the classroom. Is video case studies to apply entrepreneurial business concepts to the curriculum?

Fantastic. So, yeah, it's a one stop shop, you can get his book there and interact with them, get to know this guy, you can tell he's a great guy. You can tell he's going to be a very respectful person when you reach out to him. And he'll probably just let you know very quickly whether or not you're a fit. He has that that feel to me that he's just you know, he's all about business, but he's respectful and he's there to help you. And it's not going to be helpful to you if he strings you along, which he won't do and tries to tell you, I think I'm a fit when he won't be so.

And hopefully in the worst case scenario, I could help point you in the right direction to get you what you need.

And that's what I love about you. And everyone I interview on the show is very similar. It's like, look, we you and I don't have we don't have expertize in every area and we can't solve every problem anyone has. But my gosh, we have connections of a lot of people who could. And why not? Why not hand it off and say, look, I would love for you to meet my friend and my colleague who I know and I've met personally, who will treat you great and can solve your problem. Would that be OK if I connect you? And this is another another strategy for another day. We could talk all night, brother, I'll tell you. All right. Well, that is it. We are done. Is there any one last piece of advice, Kazmir, if you can think of one last piece of advice for, let's say, an aspiring entrepreneur or someone who is in that that moment where they're really just it's like, good God, am I ever going to get through this and finish and finish the race? What would your advice be to that individual overnight?

Success takes about ten to twenty years.

That's about as true as it you got me in stitches. Oh, that's like. Wow.

See, straight to the point. He's not beating around the bush. He's just telling you, like, that's the way it's got to be other than wasting time and say, oh, it's going to be OK. You know, in a couple of months you'll probably be better known. It's truth time. It's going to take some time. And, you know, to say it any other way would be a disservice. Kazmir, thank you once again so very much.

Thank you very much for having me, Brian. This has been a great experience.

Oh, man. I get all the fun and I appreciate you and I appreciate you for sharing your wisdom with everyone who's watching and those that listen on the podcast afterward. Just value nugget after nugget. And I love what I get to do because of people like you. So I appreciate you. And I think you once more for coming on the show and for everyone else who has been watching live. And for those of you that are listening on the podcast afterward or watching the video, appreciate you as well. Definitely reach out to Kassner, have that conversation, take it to the next step. Take action. Massive, immediate and consistent action like Kazmir has done and watch the success unfold in ten to twenty years.

With that, on behalf of the amazing Kazmir World, I'm your host, Brian Kelly of The MIND BODY BUSINESS Show. We will see you again one week from tonight. Until then, good night. And be blessed, everyone. So long for now.

Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w w w dot The MIND BODY BUSINESS Show.

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Cassmer Ward

Cassmer Ward

Cassmer Ward has 20 years experience as a Financial Executive and Business Leader. With expertise in accounting, operational analysis, strategic development/implementation, and entrepreneurship, Cassmer works with clients to identify and address the critical success factors affecting companies varying in size across many industries.

With his years of practice, Cassmer has taken these experiences and translated them into innovative educational programs. As an adjunct instructor for the McColl School of Business at Queens University, Cassmer has transformed the curriculum from his classes to deliver them in a unique fashion. Whether it is turning his Entrepreneurship class into a “Netflix” like online course or authoring “How Much Does It Cost To Make a Donut?” from his Managerial Accounting Class, Cassmer has a passion for educating anyone and everyone interested in learning business school concepts.

Grounded in a background of Accounting, Management Leadership, and Management Information Systems, Cassmer has balanced technical business acumen with creativity to provide an innovative road map for clients and students to identify and meet their objectives. Cass enjoys helping companies identify their financial and market position while setting them on a path to success.

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