Special Guest Expert - Charles Read
Special Guest Expert - Charles Read: Video automatically transcribed by Sonix
Special Guest Expert - Charles Read: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated, determined. And driven. How do we finally break through? And with that is the question. And this podcast will give you the. My name is Brian Kelly. And this is the Mind Body Business Show. Hello, everyone, and welcome, welcome, welcome to the Mind Body Business show. I am so unbelievably grateful that I get the opportunity to introduce you to an amazing, amazing man who I have gotten to known here in just a few moments because this guy has done so many things not only for himself but for our country. And that is one of the things that really endears him to me. And I know it will to you as well. He's he's got a lot of experience, a lot of life experience. He's got a lot of actual business experience. And he's here to reveal things that will help you and your business and maybe even in your life because of his depth and breadth of knowledge and wisdom that he brings to the table. And I'm talking, of course, about Mr. Charles Read, and I cannot wait to introduce him to you and share him and his brilliance with you. He's he's got so much to share and I cannot wait to bring him on. And that'll happen real soon. The mind body business show real quick. That is a show that we had developed with you, the entrepreneur of the small business owner in mind to help you to discover that quote unquote shortcut with all integrity to success. And to do that, I bring on only the most successful entrepreneurs from all over the world. And Charles Read is no different. And what happens is, as I ask these questions, the best thing you can do for yourself is actually take notes. And then when you are done watching this show and you've taken those notes, is the very next day, bring those notes back out and take action on those notes. I've done this show for several years now, three plus years, and I know when I see a high value person coming on, everyone is high value.
Brian Kelly:
We all get that. I think you know what I mean? When you got somebody who will show you a way to get the results faster, like Charles will, then you will want to pay attention, you'll want to take notes and you'll want to take action on those notes because all it will do is result in your achieving success faster than if you were to do it by yourself. It's all about modeling success. We were we were brought up in school not to cheat, weren't we? And now we're being told the secret to success is to model, which means to copy. It's okay. And you have our express permission to do so. That is why we're here. We're here to help you by giving you those quote unquote, secrets to success. And look, they're not these like, crazy hidden away secrets. They're out there for everybody. It's just how do you put them in alignment? Like a recipe to come out with a very successful end result, Like the ingredients for a wonderful chocolate cake. They must be the right ingredients and put in together in the right sequence, cooked for the right amount of time. And when you're done, the odds of you achieving success are great if you have the right recipe and instructions to follow. That's all we're doing here tonight and every single night that we do this show. I'm so blessed to do what I do. It's all about mind, which means mindset. And that is a very core quality of very successful people that I personally have studied over the course of a decade plus body, which literally means taking care of one's own body physically and nutritionally. These are all the core key elements of success that of people that I've studied. And business business is very multifaceted. It involves various skill sets that one must master in order to build and grow a thriving business. And we're going to talk and touch on probably all three of those. I don't know. We're going to have a great time talking to Mr. Read here in just a moment. Another one, one more final, great quality that I like to really showcase about the very successful people that I have met in my lifetime is that to a person they are also very avid readers of books.
Brian Kelly:
And with that, very quickly, I want to segue into a short segment I affectionately call Bookmarks.
Announcer:
Bookmarks for and to read bookmarks. Ready, steady. Read bookmarks brought to you by reach your Pique library dotcom.
Brian Kelly:
Yes. There you see reach your peak library dot com on the screen. For those of you watching live, if you're not watching us live. Oh, my goodness. I would love to have you on here to actually partake and comment and engage with us as we do these shows each and every week. Sometimes we do two week, mostly once a week. To do that, just go to the mind body business, show the mind body business show, and you'll see there's a place where you can register to be given announcements automatically the next time we go live. And just by registering, you are going to get a wonderful gift worth $300. It's bona fide gift hotel discount card. I personally have used it, so I know it works and it's it's a real thing. And that's just as a thank you for supplying us with your information. We don't spam you. We don't we don't pitch you on anything. It's solely there to remind you of the show and those of you listening reach your peak library and those of you watching instead of. Going and clicking away and looking at resources as they come up, because I know Charles has some as well. Instead of doing that during the show, I implore upon you to take notes and write down these resources rather than visit them while we are alive or while you're listening to the recording. And that's why is that? Because I've just from experience and I've spoken from stage many times, you know, when you're getting to that one place where you're the speaker, you know, where you're getting to the really juicy part, and then you see someone in the audience happen to get up and leave the room right at the moment that you could have literally changed their lives forever with the information that you have. You know, it's either that all important phone call or text message or maybe it's a restroom break at that moment. Whatever the case, do everything in your power to stay in the room. And I mean by focusing on especially Charles Reid as he speaks tonight, because I would hate for you to miss that one golden nugget that could change your life forever, only because your focus was diverted away from what Mr.
Brian Kelly:
Read is telling us at that moment. Okay, that's my soapbox moment. I'm now off of it. Reach your peak library dot com is a is a site that I had built by my team. Literally with you in mind. I did not start reading voraciously myself until the age of 47, which was now 11 years ago. Everyone's doing the math. They got it and it was such a life changer. So it was such a life changer that I had this site built and it's really for you and with you in mind. And what it is is simply a compilation of all the books. And in fact, I'm falling behind. But all the books that I've read that have had a profound impact on me personally, either in my personal life or in my business or in both. And I just started having my team throw them in there as I read them. There's no rhyme or reason. They're not alphabetic. You'll see a lot of Grant Cardone all at once because I read all. Of his books at one. Point. Some great stuff in here, you know, love or like people or not like them. There's always great information to pull out of each and every one of these. I put these here so that you would have a place that you could go one stop shop and say, Hey, there's my next good read. I see the description. I like it. You don't have to click and buy it there. You can get it anywhere you want. Just find the title that works for you. Purchase it from wherever your favorite bookstore purchasing area is and read it because it will change your life. I am. I am actual product of that. And so that is there for you. Reach your peak library. Please write that down and use that in your arsenal for achieving greater success as you go forward. And speaking of achieving greater success as you go forward, you know what time it is I think you do. It is time to bring on the one and only Charles Read. Here we go.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league qualified.
Brian Kelly:
And there he is, ladies and gentlemen. Yes, it is the one. The only Charles Reid. Yes. How are you doing, sir?
Charles Read:
I'm doing very well. Brian, Thank you for having me on.
Brian Kelly:
Oh, my goodness. I'm excited. We got to know. Each other for like 30 minutes. And it was a blast. Especially toward the end of our little chat where I realized we were both former software engineering geeks. I love it. So it's it's unbelievable. It's a great way. So I so appreciate you spending your time taking your valuable time to be here for not for me, but for the audience and for those who are going to ingest the information. I will learn more than anyone else. I always do. It's the greatest thing. I'm so blessed to be a host of a show that brings on amazing people such as yourself. And before we jump into the beautiful essence of of you, Charles, I would like to first do a little housekeeping. One is everyone can see if you're watching live, you can see the big insider secrets up there on the corner. Whoops, I can't even put the right direction up there in the upper right, right above Mr. Reid's left shoulder. It is a big insider secret. It looks like a red and white stamp. And that is my good friend, Jason Ness Company, and he sponsors this show. What does that mean? If you stay on live until the very end, you will get the opportunity to win a five night stay at a five star luxury resort. Again, compliments of the big insider Secrets. You do not want to miss that. Stick around to the end. You must be here. You must be present to see how to enter. That's the cool thing. And then a couple more and we're going to dive right into this amazing, amazing man. So if you're having any problems or issues in putting a live a life show together, a lot of people struggle with this and maybe it's overwhelming. And you want a lot of the processes perhaps done for you while still enabling you to put on a high quality show and connect with a great people like Charles Read. So many like Charles Read. And also grow your business all at the same time. Then head on over to carpet bomb marketing.
Brian Kelly:
Don't head on over there. Write it down. Carpet bomb marketing. Saturate the marketplace with your message. And one of the key components that is included in the carpet bomb marketing system is one that we use each and every week here on this very show. And it's one you'll learn how to absolutely master. And it is called streaming art, as you can see on the on the screen. And we use that here for the mind body business show. And all of our clients that have their own shows do the same. And over the course of the past goodness, ten years now, I've tried so many of these quote unquote television studio solutions for live streaming and streaming. It just took over and climbed to the top. And it became, for me personally, the best of the best. It combines supreme ease of use along with unmatched functionality. You can start streaming high quality professional looking live shows for free with streaming right now. Don't visit this now. Write it down and visit it later. Right. Or the URL is R.I.P. dot. I am forward slash stream live altogether report. I am for slash stream live. Now let's bring on the man, the myth, the legend, Charles Read. Back to the camera once again. And I wanted to give you the respect you deserve, Charles, and give you an official introduction and then we'll jump in and find out what makes you tick, my man. Is that good?
Charles Read:
Sounds good.
Brian Kelly:
All right. Charles J. Read is a certified public accountant, U.S. tax court practitioner, former member of Internal Revenue Service Advisory Council and the founder of you can see right behind him, get payroll. Hope you're watching live. If not, you should come on in. You can see all these wonderful things. Mr. Read's companies have provided full service payroll services, payroll tax services, Vietnam veteran and other payroll related services since 1991. I'm so thankful for not only his service himself in the armed services, but also how he's helping our wonderful vets. Charles is an accomplished senior executive and entrepreneur with more than 50 years of financial leadership experience in a broad range of industries and the author of four books. I'm still struggling to finish my first. With the most recent. One being the Payroll book A Guide for Small Businesses and Startups. This is beautiful and perfect. And by the way, speaking of all the gifts, a little birdie well, it's not a little birdie. It's a tough dude named Charles Read told me that there is also a gift that he's going to be presenting all of you with here toward the end of the show as well. I cannot wait for that. Ooh. So, Charles, I want to dive right in. I don't want to waste a second because you have so much life experience and so much knowledge and intelligence and. Oh, my gosh, I cannot wait. I literally have goosebumps under this jacket. I could. I could show you if I took it off. But I'm not going to. If you don't mind. Could you give. Us a little bit of your backstory? Like what? What brought you to where you are, the journey of your life? Because it's the little bit I learned in the little time we had together was just all inspiring. And then and then maybe tail it off with What is your primary focus right now today?
Charles Read:
Sure. I'm a midwestern boy. I grew up in Iowa. Graduated from high school at 16, worked for a while, didn't know what I wanted to do. My father was a Naval officer. Reserve was. I grew up, so I joined the Marine Corps. Spent four years in the Marine Corps. Two years overseas. Combat tours in Vietnam. Came back with stationed in Kansas City. Marine Corps Automated Service Center. Met and married my wife, Ruth. Best thing I ever did. Ruth was ten years old and I was and had five kids when I married her. Well, no, I just claim it's funny, but it worked. We were married for 45 years before she passed. I found that my military experience was not valued in business. Then as much the same now. So I decided I'd have to go to school, went to the University of North Texas, got my degree very quickly, got my BBA, got my MBA set for and passed my CPA exam while I was still in graduate school. What do our four Texas Instruments. You know, major corporation. I spent the next 15 years in corporate world working for large corporations. Small corporations did turnarounds, did start ups, wonderful experience. Realized in my early forties I was never going to get to the top of a major corporation. I didn't have the political skills. I was unwilling to stab people in the back and toss them off the ladder. So I talked to Ruth and I decided to start my own company. 1991, we started our own company. Ruth and I worked in it together. It's now been more than 30 years. We started. I was a CPA, so I hung up my own shingle. It was an accounting firm with a payroll sideline. About ten, 12 years ago, I sold off the accounting portion of my partner that I'd taken on and kept the payroll. And that's where we're at. Ruth died seven years ago after a long illness. But so now I'm doing payroll and payroll related services for small and medium sized businesses around the U.S. and having a great time doing it.
Brian Kelly:
Fantastic. So many things. Thank you for your service and thank you for. For helping with the other veterans as well. And I love I love the statement you said about. In your early forties. You didn't have the political skills to climb that ladder. I totally get what you're. Talking about there. It's like it's. Unbelievable how political one must be to advance in a traditional corporate atmosphere, isn't it? It's sad. It's what it is. It's not really done based on merit or achievement or quality of work. I mean, those do play into it at some point, but oftentimes, sometimes I'll be going, How the heck did you become a manager, the leader of us? How did that happen? I was just I could not believe it. It's like. Well, yeah, I figured it out and you said it, I think most eloquently. The political skills, like, wow, that was that was pretty awesome. And then Marine Corps for four years. Vietnam, My gosh. The story is, I can imagine you could tell. I just I can't imagine. And I was asking you earlier if you you saw combat. You said. Yes. And I'm just I'm personally grateful that you made it through because it was, you know, not not many people get to go through that and come home. So appreciate you for everything you've done. And I can't imagine how this has impacted you, your life going from that point forward. And you know, something you said actually intrigued me. I was curious. You said military experience was not valued in business. Can you expand on that a little bit? What does that mean?
Charles Read:
People who haven't been in the military normally don't realize what valuable things you learn and experience you get in the military. You develop discipline, leadership, discipline, both internal and external. The leadership team activities, group Success. Much of my leadership style comes from the Marine Corps. There's various schools of thought, but mine is basically mission men self. You accomplish the mission at whatever the cost. That's your first job. Then you take care of your men. And after you've taken care of your men, you take care of yourself. Your men come before you do. That's leadership. I've been a critic of of corporate management style and leadership in the US. Since I can remember for more than 50 years, very much of a Tom Peters fan and the fact that he highlights the good ones and sometimes highlights the bad ones. And I swore I'd never be that way. So. I have. I had a company here in Dallas that was converting from 1401 to 360 old computer systems. And I had just gotten through doing that as part of the Joint Unified Military Pay system back in the very early seventies. And the recruiter said, Well, I don't see how that applies in business. That's the only recruiter I ever told that was an idiot.
Brian Kelly:
Because he was.
Charles Read:
And walked out. The company went bankrupt about six years later, and I always knew why. It's because they hired the wrong people. They didn't hire me. So yeah, they didn't understand what we as as as veterans bring to the table and really downplayed our strengths and said, well, you know, you haven't been working in business, so you don't understand anything. And most of them that and I've learned as I've gotten older, it's because they don't know. They weren't there. They haven't done it. And if you've done it, if you've been in the military, nobody has to explain it to you. If you haven't been. Nobody can explain it to you. So it's.
Brian Kelly:
Interesting. I've never been in the military, but I grew up with my dad having been. And we grew up with those. Those elements you're talking about with discipline, team success. I played team sports that my whole youth, it was all about the team first and everything you said. So I'm like, I was kind of shocked that businesses didn't recognize the value of a military background. It's like, my God, it's like the most valuable thing they could have ever brought on is everything you just described. It gives it structure. The discipline is a huge one. And the team and the leadership. Everything you just said is like it made no sense to me when you said that they did not embrace that. That just kind of blew my mind. Honestly.
Charles Read:
That's crazy. A couple of years ago, I was on Fox News with Maria BARTIROMO in Fox Maria in the morning and we discussed this and her and her panel. And it's it's common in business. They just don't understand what veterans bring to the table.
Brian Kelly:
Wow. That's unfortunate. I get it personally. And I would I would. Man, I would tend to naturally. If I had more than one candidate in front of me, I would go after a veterans if they are in the list for sure. I mean, without hesitation because of all the inherent things that they went through that you went through that helped them. I mean, discipline was the biggest that was the first word you said, too. And I was thinking, yeah, that discipline. And that could be that could permeate throughout the entire culture of a business in such a great way.
Charles Read:
It does. My father was a Navy officer, so I grew up with We had a plan of the day posted in the upstairs hallway. So just like you would on ship. So. Yeah, I learned it from a very early age. I have three sisters. Two of them served in the military. Wow. You know as well as myself. So we're a military family and I think very highly of the military experience and value my Marine Corps experience. Incredibly. But people who haven't been there don't understand.
Brian Kelly:
Hmm. I almost feel the need to educate because. Yeah. Goodness. Anyway, I appreciate that you have that background. And I think that's it's got to be a key ingredient. Why you've achieved the level of success that you have in not just business, but in life.
Charles Read:
Mission first.
Brian Kelly:
Yeah. Yeah.
Charles Read:
Mission first. To accomplish the mission.
Brian Kelly:
It teaches respecting your leaders, your peers. I mean, so many wonderful things that come out of the values that seem to be missing in today's environment in the United States, which is unfortunate. But we need more people like you out there and getting their voice heard like you're doing right now. Okay. That's my soapbox moment. And that was my second one, actually, wasn't it? So you have authored four books. God bless you, man. I got to get past my first but four books, and that's quite an achievement. And kudos to you for that. And I'm going to guess that that would also translate into the fact that you're probably also quite the avid reader. And if that's if that's true, which I'm guessing is what book are you reading now or, or maybe either one, what book are you reading now or what was one of the best books you've ever read?
Charles Read:
Well, currently I'm reading the newest translation of the Meditations of Marcus Aurelius by the Hix Brothers, which is a much more approachable edition than any of the others that I've read. And I recommend it highly to everyone. So it's called The Emperor's Handbook, and it's Scott and David Hicks are the translators on it. But my best business book is, Without a Doubt The E-Myth Revisited by Michael Gerber, because it teaches you how to work on your business, not in your business. As entrepreneurs, we tend to find a job. We make ourselves a job. We have a company that we can work in. And that's wonderful. But that's not growing the business. You've got to work on your business to be able to grow it, and there's a huge difference. That book was given to me by a friend of mine almost not quite 30 years ago, 28 years ago, and I was at my wit's end. I was about to fire everybody and move it back into the game room and be a sole entrepreneur again. And I read that book and I learned and I started working on my business, which has allowed me to be successful.
Brian Kelly:
Wow. That is also a turning point book for me as well. I got the unbelievably distinct pleasure of meeting that gentleman in person several years back. It's probably been seven years or so ago. It was at an event and he was one of the speakers. He also had one of those quote unquote vendor booths outside. And he was just this very approachable, kind, grandpa looking guy. And the interesting thing is that's not truly who he is. He's very astute and he goes after it in the business. And I know that because a mentor of mine went through one of his advanced courses that he offered back in the day, and he said, Yeah, the guy would make sure you got what you needed to get done if you want, if you know what I mean. If you want to read between the lines on that. And one of the things that stuck out in that book, because at the time it was a pivotal time for me, he said, if you don't have systems in your business, then you have no business. And I was like, Right between the eyes. Xana Because I did not have systems at that moment. And from that moment, it didn't shame me, but it embarrassed me, you know, like, Gosh, I'm that guy. I'm that person. I'm one of those I'm sure I was one of many, but that got me to change my focus to building and developing systems and having that software background. Charles, that you and I both have. You know, I went straight into automating everything I possibly could and then also developing personal skills for leadership with people. Both are equally as important in my humble opinion. What are your thoughts on when it comes to automating various aspects of a business and or bringing on and developing personal relationships to help you build that business? Do you see the benefit of both or do you do you tend to choose one over the other? What is your philosophy on that?
Charles Read:
No, you have to have both. You know, I didn't have symptoms either. And the first thing I did was devise a checklist for the payrolls. So each payroll was done by my employees exactly like I would do it. And our error went down to five sigma. We just didn't have any errors anymore. That had been a huge problem and all of a sudden they disappeared by installing that system. We have a manual that covers everything. Literally, you could come in to payroll, pick up that manual and do payrolls perfectly and take you a few days. The first to do the first one and the second one would be faster, faster, and so on down the line. But everything is documented. Everything is detailed. We update it constantly because things change. We encounter new errors, we encounter new problems, tax laws change, everything changes, and we're constantly updating that. But you've got to have people who understand that, who are capable of doing it. You want to hire good people. I like Warren Buffett's advice. We hire good people. We don't hire jerks. So you've got to hire good people. You've got to have systems in place. Systems allow them to succeed. My job as CEO. Though I do some specialty work on the tax side because I'm the expert on that. But most of my job as CEO is to make my employees jobs easier and more efficient, because the easier it is, the faster things get done. The happier my clients are. The more money we make, the more I can pay them. My employees and everything work together. So my job is to make them more efficient and make their job easy, solve problems. That's that's what a CEO should do. Not not be harping on them and nit picking and and theory x manage them and so on. If you hire good people, you don't need to do that.
Brian Kelly:
I totally agree with that micromanaging. I've been I've been in those situations myself, former corporate employees as well and oh my gosh don't have the. So I love that quote from Buffett. And I'm curious. So if if you, Charles, you have two people in front of you. One has incredibly great character. The other one has all the experience you could ever need but doesn't have the character. Which of those two would you choose?
Charles Read:
I want. The person has the correct character. I want the person to fit our corporate culture. Our new hires get interviewed by everybody, and anybody has the right to say no. Wow. If they don't fit, then they're just going to be destructive and they're going to blast. They're going to problems. What will they do? So I want good people. I don't want jerks. I don't care how smart they are now. I hire smart people. Don't misunderstand me.
Brian Kelly:
Right.
Charles Read:
But if they don't fit the culture, their brains, their experience, their skills are going to do me no good because they're not going to last.
Brian Kelly:
Agree. Yeah. And if they have the character but not the experience, you can always train them if they have enough smarts to be trained, which is what you're looking for. Right.
Charles Read:
That's what the system, that's what the systems are for, because the systems are the training.
Brian Kelly:
And today, in today's terminology, I think a lot of people call those SOPs standard operating procedures. There's so many different words. I know you come from a military background where everything was what I call acronym soup. It's like, my goodness.
Charles Read:
I hate.
Brian Kelly:
That. Yeah, I know. It's like people are. Like, can you can you tell me this in English words? I don't know what the letter stand for. You know, I remember seeing documents that the last 50 pages or so are definitions of acronyms. Oh, my God. It's unbelievable. So another thing would be, is to make what is your opinion on making those manuals and those checklists digestible, usable, readable, without going through all the endless mire of process. I know you've seen that in your military background that they seem to think process is more important than results.
Charles Read:
Oh, and that's that's their mindset in many cases. And they're tend to be narrow minded people and narrow jobs and process is is their whole purpose. And as a bean counter and I'm a CPA, you tend to fall into that and I have to to to make sure I don't but our. Publications are our SOP. Our manuals are written in-house by real people that use them. So they're written in real terms. We don't have writers come in and create them and jargon and so on that that makes them less useful. So these are written very carefully and concisely and precisely, but they're not written in, oh, there's some payroll jargon. I mean, you can't help it think it's pica and you don't know what know what that means. But I do. So do my people. So. Yeah, they're really written for us to use on a regular basis. So if something comes up, we can flip to it. We know exactly what to do and do it and move on.
Brian Kelly:
And I think that's key, that it's written by your own people because I do a similar thing. I'm lucky in that regard that I don't have a whole lot of number crunching that I deal with. I would go crazy, My eyes would cross and I'd go blind if. I had to do that for a long time. So God bless you and those that of your team that do this, because, you know, we're all given our own gifts. But I love to basically record everything in video form and just narrate what I'm doing and show it on the screen. If they can follow that, they can do it. It's really simple. But then I just give them that little nudge and say, Now go do it. They do it and they do it over and over and over again. I have them then record their way of doing it, not mine, because they probably most likely in almost every time, find a better way to do it. More efficient way of some thing that I never thought of. And then that becomes the SOP or the video training for the next person that comes in. And I found that to be extremely successful. So I ended up getting my systems, which were my own people. Recruiting my systems. So my systems are generating my systems. And it was like, Whoa, this is awesome. And the great thing, Charles, I never had to review a single video, not one, because all I needed to see were the results at the end of the line where the results being done were they are error free. And if so, I knew whatever they did for the recording was spot on because the results were there.
Charles Read:
Okay. Absolutely. And that's our our SOP, our manuals are updated all the time by everybody.
Brian Kelly:
Hmm.
Charles Read:
Every time something there's an exception, there's a change. It's written up and it's discussed and it's made part of the manual. So everybody is involved in it. Everybody can criticize. Everybody can say this didn't work this time or we're missing something here and add to it and create. And we value that heavily. So yeah, we do what a lot of what you do.
Brian Kelly:
That's enlightening. That's rare. A rare business culture in these days that I'm I'm familiar with and I love that you're giving your people say in how they go about doing their business that will make it as easy and as efficient for them and they get to make some choices. That means they have skin in the game. They feel like they own the process. They have ownership, not necessarily the company itself, but of what they're doing. And that just gives you job satisfaction, in my humble opinion. And is that how you see it's working for your EP?
Charles Read:
Absolutely. They have to have they have to buy into it. They have to have game. And yeah, some of them own part of the company now and it's going to all my employees when when, when I die. My, my, my kids are in whole different things. My employees have helped make this business what it is. They're going to inherit it pure and simple, and they all know it. So it's to their advantage to help it succeed and grow and be successful because it's their inheritance.
Brian Kelly:
So.
Charles Read:
You know, maybe that makes us family. I don't know. Some of them I wouldn't want to live with. But, you know, I don't want to live with my sisters either.
Brian Kelly:
So, you know.
Charles Read:
It's it makes for a great environment. We all have common goals. We're all working toward the same end. So, yeah, it makes for a much better life. And that's again, why I give them veto power over over other employees that are going to join the family. And why we don't have technical writers. We do it ourselves because we know what we need. We understand it. Somebody from outside isn't and I can't write it anymore. They know their business, my business, our business, their jobs, their functions far better than I do. If I tell them what to do, I'm going to make them less efficient, not more efficient.
Brian Kelly:
And isn't that personally liberating for you that you can step back from all the minutia and just know that they've got it and they can just take it off and run with it?
Charles Read:
Absolutely.
Brian Kelly:
Yeah. So I'm curious, Charles, listening to you talk, I mean, it's rare that I hear someone embrace the core values of leadership and put it into practice and explain it the way you have, the way you've done it with your team. Are you doing anything on that front as far as getting out on a speaker circuit and training in this concept called leadership that so few companies seem to follow?
Charles Read:
It's been tough the last couple of years. Speaking is getting back into it. I am. I've outlined in my next book. Which is park your ego at the door to try and explain what corporate management ought to look like. I've seen way too many businesses ruined by the owner's ego or the boss's ego. And I've seen companies destroyed because of it, and it's stupid. So, you know, whether I'm going to finish that one or not, I don't know. But that's kind of the next big project.
Brian Kelly:
I think a lot of companies could use your wisdom and learn that, and that would be the first hurdle is getting past an ego. I know we all have egos. Every one of us does is just how much of it are you willing to get in your way to from being successful? You can either have a big ego and be right, or you can have a small ego and be successful. Which one do people wish to have? I mean, it's it's such a cancer to progress. Ego is in my in my life and my experience.
Charles Read:
Absolutely. It destroys businesses, it destroys lives, it destroys families. And it's totally unnecessary. I mean, yeah, you're right. We all have egos. Dr. George Washington Crane, who was a physician and a lawyer. My parents took a small paper in Virginia, just get his column, all of them. And he had a sane. And the way to get along with people is to treat them like tattooed on their chest are the words I am important. And if you'll treat them like that. You'll be amazed at what happens.
Brian Kelly:
Yeah. Who was it? You know, come to me. There was a gentleman I saw speak recently that he said there were only two things. Ed Mylett has his name? Ed Mylett. First time I ever saw him speak. I've heard his name many times. Very successful entrepreneur. And he said, there's I have two components that have basically they have comprised my success. He said, Number one is I love people. I see the good in them. I see that they are they have greatness in them and they can they can achieve great things. He treats them that way. And then number two, he said. I talk. So he loves people and he talks. He gets out there. Those were his two main components of success that he can get out there and communicate with people. That's what he kind of meant there. And I thought, you know, the love part is so missing the loving of other human beings and seeing the the good in them versus picking them apart so that we can look better against and next to them to further boost our own personal egos. Absolutely. It was just so telling. And you seem to be very just I mean, you you probably led him into it because he is your junior in years. He's actually younger than I am, too. I found out like, wow, I'm not doing so bad. I thought, Anyway, he's a good he's a good guy. Really good guy. From what I could tell, I don't know him very deeply, but everything I saw loved. They're one of the things I love is how we learn from what we've done in the past. And all of us, every single one of us, especially the most successful, have made more mistakes than most people would ever even care to admit. Right? But for a successful business person, mistakes are essential because it's the only way we can get to that next rung and learn from that past mistake to move it up. So in your life, what would you call what you would say is one of the biggest mistakes you ever made? And yet, more importantly, what did you learn from it that catapulted you to yet another level of success?
Charles Read:
Well, we're discussing ego, and I have one, and I thought I could mark it. You know, you wear a lot of hats as an entrepreneur and you pass them off as you get busier and busier and and you pass off various responsibilities to other people you delegate. And one of the last ones I was willing to delegate was marketing, because I thought I knew what I was doing. And I'd finally gotten so busy here. A few years ago, I hired a marketing manager. And after two weeks, I realized I couldn't market my way out of a paper bag. So had I realized that a lot earlier, I'd be a lot more successful today. But what it taught me was that you really have to examine your strengths and weaknesses from outside. You have to really understand yourself and what you're doing and run with your strengths. My strengths are tax and and litigation compliance. I'm a real expert in those and I write books on it. And for those that you can't go and hire people that are better at it than you are. Your job is a CEO is not to be the smartest person in the room. It's to hire the smartest person in the room and let them do their job. So I learned that I had not analyzed myself as well.
Brian Kelly:
As I should have. And to come to do that kind of philosophy and hire the smartest people and surround yourself with the smartest you may not be And I'm talking to this in general, not just you, Charles. You may not be the most the smartest, but I would I would venture to guess you are probably the wisest because of making that decision to put the ego aside. None of what you just said can happen unless the ego is thrown away to a great degree to admit there's somebody that can do somebody better than you. No one likes to do that. I mean, no one male female. I don't care who you are. It's a human thing. And once you get past that and realize it's not only okay to get help, it is it's going to catapult your success to get help. And it's a lot more fun, in my humble opinion, to have help and work with people rather than try to do it all on your on your own.
Charles Read:
Oh, it is. And it is, as you said earlier, liberating. I have people who I can give responsibility to and the commensurate authority to to handle that responsibility and not worry about it. Uncle play poker. I can go on vacation. You know, I can do whatever I want to do. I can do a lot of things because. I've got great people. And that's the key to success. That's the key to my success is, is my people have made me successful in spite of myself.
Brian Kelly:
And I love you're basically calling the fact that, you know, you're successful because you have brought in great people. And I love that because it takes you outside of yourself in such a beautiful way, because it makes you a family figure in that regard. You're the business, dad, if you will, and you're one of those great dads who loves his kids and who is always, I can feel it. And everything you're seeing, you're one of those people that lifts people up and does not degrade them and push them down to make themselves look better. I can imagine what a wonderful culture it is for anyone to work with you in your company.
Charles Read:
It's gotten better over the years. You know, I didn't start out this way. I've learned my greatest teacher was my wife, who was a wonderful people person. And she she frankly had the people skills in the beginning that allowed me to hire good people because she made the hiring decisions. I didn't. And there was one time I disagreed with her and I said, no, I'm going to hire this person anyway. It took me about three weeks to regret it. It took me another year to admit it to her. But, you know, but I learned and I studied her and what she did with people. And I got a lot better at it. Everybody loved Ruth. Everybody loved Ruth. And. The best thing I ever did in my life was marrying her.
Brian Kelly:
I'm very sorry for your loss. I mean, it sounds like you had a wonderful relationship with her and. Oh, my goodness. And how how many people get to say they get to partner and work in a business with their wife and still keep their marriage intact on, let alone.
Charles Read:
Yeah, well, there were times my favorite story about that is when we were working together. We'd get home. We'd have dinner, we get ready for bed, we get into bed, and then she'd have one more problem. She want to get off her chest. So she'd tell me about it and she'd roll over and go to sleep. And I'd sit there and worry about it until two or three in the morning, not being able to sleep, thinking about it. So we finally came to an agreement that after dinner, no more business. Now, that meant for some very late dinners, some nights, but no more business after dinner.
Brian Kelly:
Oh, my goodness. Yeah, I can relate. It's interesting. It seems to be an artifact of women. And I mean this in the kindest of ways that they can shut those things off so fast. And with men. I'm the same way I'm sitting there sweating. And turning and tossing and analyzing and processing everything. Like, how did I do? Where do I go wrong? I don't want to be wrong. I want to have the best relationship ever. I don't want to mess up. And you just rewinding and beating yourself up and they're like snoring next to you. I love it.
Charles Read:
My parents work together my entire life. Wow. And so I thought it was a natural thing to work with your spouse. Wow. So that's why we started the business together. And let me tell you, working with your spouse is an unnatural act.
Brian Kelly:
Okay, well, that's good to know. Okay, I'm not. So on occasion, I'll try to lure my wife into doing a few things along what I do, and she doesn't want it and not interested in it. And I'm like, Doggone it, I'd really like her too. But after talking to you, I should just let it go and be okay with it. I like to share everything. I like to include her as much as I can, and to me that would be the ultimate is to share it by doing it day to day. But maybe it's not a good idea. I'm always open to learning new things. Let's see. My goodness. That would be a phenomenal thing. Let's see where we at goodness sakes. Charles, you're a phenomenal guest. We're only 11 minutes out. This is amazing. That's a good sign because I'm having a blast. One of the things I love to ask is, you know, as we go along this journey of being an entrepreneur, a lot of people that aren't or haven't done it yet aren't privy to what one must sacrifice sometimes or choices we must make between taking the road of success or taking the road of easy street and just saying, I'll just go get a job. And look, I'm not saying anything negative about people who have jobs. Been there, done that. I think you have as well. And you've done it beyond on steroids being in the military. My goodness. But. What kind of sacrifices or alternate decisions have you had to make that stand out in your mind over the course of your journey in becoming a successful entrepreneur? That that just really stand out to you.
Charles Read:
Well, you'd ask the question in writing first. So I had some chance to think about that. And the sacrifices I've made are kind of unique. The first one is I've sacrificed having to put up with the idiot whims of idiot bosses, and I don't mind that sacrifice. But in reality, I didn't sacrifice as much as a lot of entrepreneurs did. I worked with my wife, so our relationship was did not. Suffer from being apart because of it. It may have suffered being together because of it. But my wife and I, Ruth, together with her, I could never be ruthless. The kids were grown when they started the business. So, you know, and I've built a retirement. I don't have to worry about that now. I didn't get the free gold watch, but I'll pass on that one. So we worked very hard and it was a long struggle. The first ten years were very tough, you know, it was 80 hours a week and no vacations. But we did it together and we had a good time. It was it was a good experience.
Brian Kelly:
I'm glad you brought up the ten years. You know, it's often it's kind of kiddingly said, Yeah, it took me 20 years to become an overnight success. And that's the thing with today so many people in society, we're just a society of instant gratification. You know, it's, you know, a coffee, remember tasters choice where you boil the water, then you dump in some flakes. You probably had that in in the military, I'm guessing something like that, freeze dried coffee. And then you'd stir it up and there's your instant coffee, you know, before you had to put that percolating thing that would bubble it up into the grinds. And it took all day. It seemed like I remember those from back in the day with my parents. And now it's even more instant because we have this thing called Keurig. The water is instantly hot, it's pouring through grinds and we have a coffee in like 3 minutes. And so we're constantly being taught without knowing it, that instant gratification is what you should expect of instant food. We've had that for a long time. So it's interesting that and I love the fact that you brought it up that the first ten years were rough and I'm hoping people that are watching and listening to this are really integrating that and realizing that something great takes time. It takes a lot of discipline, as you so astutely pointed out, which is one of the key ingredients for successful business. It takes perseverance, it takes it takes making mistakes. It takes getting rid of ego. It takes getting along with people. It takes building personal. Your own personal being is learning and expanding who you are as a leader. So many. I think it's amazing because there's so much to it. I love that about it. It's just there's hardly anything you can't not do to become a successful entrepreneur. You've got to you have to step up to the bar and become good at so many different things that that's what I love about it. I'm kind of weird that way, I guess. But what are your thoughts on that?
Charles Read:
Oh, I agree. To be a successful entrepreneur, it takes desire, tenacity and optimism. Yes. And then on top of that, one of my favorite scenes I stole from Bill Gates is people will overestimate what they can accomplish in a year and underestimate what they can accomplish in a decade. Yeah, it's a marathon. It's not a sprint. If you want to be a unicorn, if you want to be the next Facebook or whatever, it ain't going to happen. You're not going to be that unicorn. It's going to be a slog. It's going to take time. It's going to take a lot of work. It's going to take a lot of desire. It's going to take a lot of tenacity. And if that's not what you want to do. Go work for Ty. Go work for the government. Go work for the post office. There's nothing wrong with that. Nothing. 40 hours a week working for the government. 30 days of vacation. A retirement at 30th of 40 years. Whatever it is. Nothing wrong with that at all. Being an entrepreneur is tough. Being an entrepreneur is work being not for. Blood, sweat and tears. And a lot of all of them, so. It's not for everybody. But to me it's extraordinarily satisfying because it's mine. I built it along with my people. So, yeah, you know.
Brian Kelly:
Yeah. I've heard great debate over this, where I have my own personal opinion. I have an idea what yours is going to be, but I want to ask it anyway. Is going through all of that, how important, in your opinion, is it to succeed? How important is it to absolutely enjoy and love what it is you are doing day in and day out?
Charles Read:
Oh, it's critical. If you don't, you're not going to be a success because enjoying what you're doing is success. That is success. The wealth is not the success, the position, the power satisfaction. It's that's what's that satisfying feeling is success. That's what makes it all worthwhile. That's success.
Brian Kelly:
Wow, wow, wow. That was. Oh, I've never heard that one. That is a phenomenal definition. I love that. We may have you expand on that a little bit later and you'll understand what I mean by that when it comes. My goodness. So before we get too far in this and I completely forget a couple of things I wanted to put up for everyone watching us live, I didn't forget. I'll show you how you can win a five night stay at a five star luxury resort. Now, look, these are all over the world. And they are not these little things where they take you to the basement and strapping a chair and water drip, torture you and tell you about a timeshare presentation. That is not what this is. These are bona fide vacation days. And all you do is you pay the the resort fees, the taxes, and that's it. And and the travel to and from. But the resort stay 100% on the big insider secrets the sponsor. So what I'm going to do is bring that up real quick and show you how you can enter and remember to write this down. Don't go enter the second. Don't worry, you will have plenty of time when the show is over. We will monitor it for several hours after the show is over and then make sure everyone's in and then we will announce the winner to that person after you've entered. And here is how you enter to win. I'll put that up on the screen. For those of you watching live, write this down, go to our WIP. I am forward slash vacation and that's our WIP. I am for vacation. Write that down and as soon as we're done with this show, I want to you to go ahead and enter. I can't wait to choose that that winner. And then we have I have one final question I love to ask every guest on my show, Charles, And you, in a way, have already answered it. This is this has never happened before. Two in a row. My last guest just two nights ago did the same thing, but I'm still going to ask it and see how or if the answer might change. And that's not to set you up for any weird thing. It's it's really because it's a very deep question. Very deep, and there are many answers to it. And that's what I find very intriguing about it. I wanted you to also have the opportunity to do two more things. One is I wanted you to be able to hold up your book and give a brief blurb about that. I want to put you up on solos. Everybody can see that big, beautiful book. It looks very similar to your background. I remember. I love it.
Charles Read:
If I hold it up here, it disappears in the green screen.
Brian Kelly:
So the.
Charles Read:
Payroll book.
Brian Kelly:
Yes, the payroll book. So tell us a little bit about that, your latest project that you completed there.
Charles Read:
It's 30 years of experience in the business, distilled down to 95,000 words. It's really a must for any entrepreneur that hires anybody, including themselves, to keep you out of trouble with the IRS and the states. And so you understand what you're doing. We haven't talked about payroll much, but it's here and you have the URL. If any of your listeners would like a free copy, if they will go to the URL that you have and enter the discount code podcast. I will ship them free of charge a copy of the book as long as supplies last.
Brian Kelly:
Oh my goodness. Thank you so much. So that URL for those of you listening on audio podcast is ripe. I am forward slash the payroll book report. I am for slash the payroll book. And then when you're checking out in the discount code field, enter the word podcast and you get a free copy thanks to the amazing Charles Reid. Thank you so much. And I do want to give you a moment. I promised you this and we don't have to stop right at 630, which it just turned because I'm not paying for studio time, brother. We can go a couple of minutes late if you're okay with that, because I definitely want to learn more about what it is you do, your actual your business. And so what I want to do is pull up your website and give you the opportunity to basically let people know who it is. You help, you know, who's your target market, what kind of services you provide that can help them. And if you have a success story or to please also go with that. I mean, I'm here all night. I'm not going anywhere. So as long as you wish, feel free to let people know what it is that get payroll is all about.
Charles Read:
We provide payroll and payroll related services to small and medium sized businesses across the United States. Our target market is small businesses, 50 and less employees. We handle bigger companies, but we really go after the small guys because they need the help. We are the most compliant payroll services in the country as far as we know, CPA tax court practitioners, specialists in handling this. The IRS makes millions of mistakes every year. They issue billions of dollars in penalties that they shouldn't. And we get them reversed, we get them abated. We solve those problems. I can take them to tax court if need be at no additional cost. One of my success stories took nine years. It was a client that the IRS was penalizing $90,000 for a paperwork screw up. It took appeal after appeal after appeal after appeal. Finally, I got to the point where the people wouldn't return my calls. So I called the chief of appeals in D.C., who I'd met and said, So-and-so won't return my phone calls. And she said, Well, I'll have him call you. He called me that afternoon. We put it to a different office, had a different appeals officer look at it, and 90 days later my client got a refund for $400 instead of what was then a $95,000 penalty.
Brian Kelly:
Wow.
Charles Read:
It took nine years. But if you know what you're doing and you know the right people, sometimes you can get things to happen. Dealing with the IRS is a whole series of no's followed by a single yes. So. We handle the compliance side. I mean, our competitors do a reasonably good job of producing paychecks. I'm not going to argue with that know, or they'd be out of business. But when it comes to compliance side, they don't have the expertise on staff. You know, if you call my my, my biggest competitor, I won't use their name, just their initials, ADP. And you say I've got a tax problem. I want to talk to a CPA. They'll tell you to call your own CPA. And if he really understood payroll, he'd be doing your payroll already. So. We're compliance. You may never need us. But when you do, you really will need us.
Brian Kelly:
Yeah, I mean, just put that in perspective. 90 K even though it took nine years, I mean, just do the math. That's ten K a year. You just saved that that company. And is that worth it?
Charles Read:
And we didn't charge it. We didn't we didn't charge them anything. That was just part of the service.
Brian Kelly:
My goodness. So there you go. Look at this. You can schedule things on the website. It's scrolling by. For those of you that are listening on audio podcast, I'm going through his website. It's get payroll dot com get payroll. And I think you will agree from listening to this amazing gentleman, Charles Read that he gets it he understands how to not just conduct business but he's a phenomenal leader and he loves he loves his people, his employees so much that they're looking at inheriting this business when he's done with it himself, which is rare. I don't hear that. I guess. Never. So that's pretty compelling right there. So everyone visit, get payroll. If you are a business that has 50 or fewer employees and reach out. And I'll bet you if you know, if Charles Read doesn't talk to you that somebody amazing from his team will because it sounds like he's assembled an all star team.
Charles Read:
All my anybody who calls if they're not happy with what they're getting from who they're talking to, all they have to do is ask for Charles. And if I'm in the office, I'll I'll pick up the phone. If I'm not, I'll call them back.
Brian Kelly:
You know, I wouldn't doubt that at all. I have zero doubt. And so I so appreciate you, Charles, for being the man you are, for being the example. That's the word I'm looking for the you know, what is it called? I'm nobody's there's a I can't think of the word, but you're a prime example of a person to follow in so many ways. And I know you're not perfect. I'm not perfect. In my humble opinion, only one human being that's ever walked this earth has ever claimed and can be claimed as perfect. So but the thing is, there are not that many individuals that take it to the level you have. And I just am so appreciative of you. And I thank you. And you have just brought blessings upon so many people here tonight. And I just I thank you. I can't say it anymore.
Charles Read:
I appreciate you, Brian. It's been it's been my pleasure. Thank you.
Brian Kelly:
Absolutely. And we got one more. Remember that that question to end it, not letting you out. So and then then we'll be done. I promise I'll let you go if you're okay with just a couple more minutes. The good thing about this question is there is no such thing as a wrong answer, even if it's a different one than you had earlier. And the opposite is, is the truth is that the only correct answer is yours, Whether it takes you a moment, whether it takes you several seconds or minutes to come up with the answer, it doesn't matter because it's your answer. It makes it absolutely perfect and correct. So are you ready to answer that mysterious question one more time, Charles?
Charles Read:
I don't know. I guess we'll find out here in a second.
Brian Kelly:
All right, here we go. Charles Read. How do you define success?
Charles Read:
Success is enjoying. Your life. Enjoying what you're doing. The money, the position, the power, the authority. All those are meaningless if you're not having a good time. And don't. Don't get me wrong. Money, money, money is important. But, you know, they say money doesn't make you happy. It doesn't. It just solves all the problems of being poor. But happiness. Contentment. Enjoying life. That's success. I mean, I've. I've had. All kinds of positions in my life, done all kinds of things in all kinds of positions of authority. And I love what I do. I enjoy coming to work every day. I enjoy my staff. I enjoy my clients. I enjoy fighting with the Internal Revenue Service. I'm having a great time. I'm an old man, I guess, and young folk don't pay me much mind anymore. But that's success. The only thing I'm missing is Roof, and then that would make life pretty well perfect.
Brian Kelly:
But.
Charles Read:
I can't have that. So I'm enjoying the rest of it and.
Brian Kelly:
That's success and that is worth an amazing bomb run. Here we go. My knowledge. Bombs, bombs of wisdom. That is the definition of this amazing man named Charles Read. I am so over the top, excited and happy that you decided to come on the show and you just you just you epitomize everything that's right in the world of today that's in kind of disarray. And I appreciate you for kind of writing the ship, hitting the reset button for all of us to kind of go wake up. Let's get back to doing things the right way, doing the right kind of leadership, doing it with intelligence and looking forward to that moment when I'm going to be reaching out to your company services as well. And I think everyone else should do the same. Is there one best way to connect with you before we sign off for the evening, or is it going to your website? What would you prefer?
Charles Read:
The website. Email is CJR at get payroll. And frankly, if it's something you really need help with. 9723530000 press one for payroll and that's for Charles.
Brian Kelly:
Who does that Only Charles read. That is phenomenal. Thank you so much for that. That is nobody does that anymore. No one gives away their phone number. That is awesome. Thank you so much, my friend. I appreciate that. Well. All right. Well, on behalf of the amazing Charles Read, we have to call it a night at some point. And sadly, this is time to do so out of respect, both for Charles and for you watching and listening. So that is it. For tonight's episode, I am your host, Brian Kelly of the Mind Body Business Show. He is the one and only Charles Read. And I'll be back again very soon with another episode. Go to the mind body business and opt in there. Get your $300 hotel discount card just for doing that and you'll get notified of the next amazing entrepreneur that we interview. And don't forget, go to the mind body business Qcom. Go to past shows and you can watch this interview. If you missed any of it. It will be there within a day or two and you can watch and listen to the amazing and very knowledgeable Charles Read. All right. With that. Thank you, Charles. God bless you, my friend. And for everyone else out there, keep crushing it, keep serving people. And blessings to you so long for now. Take care, everyone. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com my name is Brian Kelly.
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Charles Read
Charles J Read is a Certified Public Accountant (CPA), U.S Tax Court Practitioner ( USTCP), former member of Internal Revenue Service Advisory Council (IRSAC), and the Founder of GetPayroll. Mr. Read’s companies have provided full-service payroll services, payroll tax services, Vietnam Veteran and other payroll-related services since 1991. Charles is an accomplished senior executive and entrepreneur with more than fifty years of financial leadership experience in a broad range of industries and the author of four books with the most recent one being, The Payroll Book: A Guide for Small Businesses and Startups.
Connect with Charles:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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