Special Guest Expert - Chris Burns
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Announcer:
Welcome to The MIND BODY BUSINESS. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hey everybody and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We have got an amazing show for you tonight. I cannot wait for you to meet our special guest expert, the one and only, Mr. Chris Burns. Full of energy, I love this guy. We went through some very advanced training together some years ago and really got to know him at a deep level. You're going to love him as much as I do because he comes from the heart, he's a man of integrity. The MIND BODY BUSINESS Show - what is that all about? Well, I noticed over my 54 years of life on this Earth, when I started following and really learning from successful people, entrepreneurs, business owners, I started noticing that there were patterns that developed for those people that were successful that had achieved that level of success that I desired. And what I noticed was they all excelled in three main areas of their life. And that of course: mind, body, and business. Mind being the mindset. Mindset - and we're talking not just on a superficial or on the top level or on the surface level of the conscious mind. We are talking deep into the subconscious mind. And there are some incredible techniques. There's a science called NLP, or Neuro Linguistic Programming for short, which by the way Chris and I went through the advanced training in that together. So, he knows all about the mindset that helps you to reprogram or rewire your brain for better results. And it doesn't take long at all. And it's proven, it's only a little over 30 years old, the technology. And it works. It's the science of success. And so, we may talk about that, we may not tonight. It's completely an organic show and we'll see where it goes with our buddy, Chris. And then there's body. Body - what does that mean? Well, it's very imperative that you take care of yours. That you exercise on a regular basis and that you eat properly, eat clean. What goes in your body affects you. And what I'd like to seay is the mind and body are a team. And more importantly, the mind and body are your team. Now, I like to put a little metaphor in there and say: Now, think about like a team of five players. Maybe in a basketball team. A lot of people are familiar with basketball. And one player decided that he or she was not going to prepare fully for that next game or that person did not feed himself properly and put in the conditioning so he could last longer during the game and he did not sharpen his skill sets of shooting, dribbling, passing. And now he's playing on this teamH he's on the floor, there's five players, he's one of them. If one player did not put in the effort and time and mastery necessary, what happens to the team as a whole? They suffer, don't they? It only takes oneA and the same thing is true with your mind and your body. So, if you are mastering your mind by utilizing the proper tools and techniques to get you farther, faster, kudos to you. Good job. And then, body - make sure you're exercising regularly and getting the nutrition you need and deserve. And when you are doing both of those, you are operating at a certain level of what I call peak performance.(Pointing hand to the logo on the screen) Hence the name of the company, Reach Your Peak. And then there's business. For those that are really successful, they've mastered the main areas of business - and that would be sales, marketing, and team building, which is scaling your business. And all of these take time to master. And if you're not mastering all of them yet, then when would now be the time to really start doing that? That's right. Yes. MIND BODY BUSINESS Show: that is what it's all about. And what you see behind me? (Pointing to the book shelf behind him) A lot of books! Something happened - many years ago, actually - I was in the office of a CEO, multi-millionaire, back in Maryland, I believe it was. It had the corner office, large, everything was expensive, big desk. And he just said, "Brian, if people only knew! If people only did this one thing! If they just did this one thing - they'd all be rich." I'm like, I'm on the edge of my seat. "Tell me man, what is it?" And so, he turns around, walks away. I'm sitting on a couch, this is in an office, a couch, right.? He turns around, he walks to the wall, the back wall, and there is this two-door cabinet that goes from floor to ceiling. (Showing with hands from floor to ceiling) He walks up to it. He looks back at me. He grabs the handles, he opens up the shutters, the doors, (Using hands to show grabbing handle and opening up the door) and all I can see from floor to ceiling was what you see behind me - were books. Personal development books, business books, lifestyle, fitness. Everything that we're talking about on this show was in his bookcase. And I did something that might shock you all, and that is I ignored that advice 100 percent. I did not start reading for years. Thankfully, thankfully, thankfully (putting hands together in gratitude) another mentor came into my life - this is one that Chris knows very well, - and he said virtually the same thing: "All you need to do is read. That's the cornerstone for everything. You've got to read the right books." And so, not only did he tell me and us - the whole team, - but he showed by example, walking around with a headset, listening to books all the time. I said, "listening to books? Huh. I think that sounds like an idea." So, I ended up started listening to books on Audible, an application called Audible, and I began really loving it because it turned out, I retain -- and I'm able to retain information much better and I pay more attention listening than I do if I'm reading a physical book. I tend to get sleepy if I read a physical book. So, everyone has a different mode and that's mine, Audible. And then I noticed as I'm driving along, I can play this in my car. Whereas, otherwise, I would be doing nothing really productive. I would be listening to music or something else, but now I can saturate my mind with the goodness of success in business and in life while I'm driving. And then I noticed that Audible, this app that I'm listening to the books on, has this little icon, little ribbon that looks like it's actually a bookmark. And what you do is if you hear something that (gesturing with hands) it's like, "man, I want to really bookmark that, I want to spotlight that and come back to it later because that was important," you just tap that little icon and instantly it's stored. And so, that's what I began doing over the course of several years now. And what I want to do right at this time, segway into a segment that I call Bookmarks.
Announcer:
(Showing information on the screen) Bookmarks. Going to read. Bookmarks - ready, steady, read! Bookmarks, brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, ReachYourPeakLibrary.com, there you see it next to me. And for those of you watching the show right now, please stay with us. Just take notes, write this stuff down. In other words, don't go running off to websites or resources that may be announced on the show right now, but go ahead and take notes and do it after the show. Because you don't want to miss Chris Burns! I'm telling you right now, you must stay with us. So, this is a website I put together for a specific reason and that reason was - all of you. It wasn't for me. This is a compilation of books, running around 40 right now. I think I'm three or four behind in listing them on this website, right here. Here you see they start on -- by the way, that story I just alluded to the entire story with that gentleman in the corner offices right here on video or you can read it. It's all there. But what I do is I compiled a list of all these books and I got the links for every type or form that the book is offered in. So, in this instance you see there's one for Audible, hardcover, and Kindle on both of these. If it had it, I put it on the site to make it easy for you. And the beautiful thing about this is -- so, not every book I've read went onto this list. And I so I put a filter in. And that was so that when you come to the site, you can at least know that it has been vetted by at least another entrepreneur and so the odds of it having impact for you are greater. I'm not guaranteeing it will, but it will be greater, it'll save you time. And so, what I did was I started listening, as I said before, and bookmarking. And I love to pick a section of a book and play it back on this show. Only takes about a minute and I always pick a bookmark that's pertinent and relevant to the guest speaker that's coming on. So, without further ado we're going to bring up, none other than 'The 10x Rule' by uncle Grant Cardone. Grant Cardone! GC! You're going to find out about Chris here in just a minute, right after this book plays, that this book is going to be rewritten by Chris Burns and we're going to cross out 10x and put in 12x and you'll know why in a moment. It's amazing. But, it's about a minute. Let's listen to uncle Grant for just about a minute. Listen closely and take notes and then we'll bring on the man himself, CB - Chris Burns. Here we go.
Grant Cardone:
Calling on companies, Cole taught me more about taking massive action and then groovin that discipline in that was natural to me anyway and naturally each of you than any other activity I've ever done, and has proved more valuable to me in all my other ventures. See, when you're taking massive action, you're not thinking in terms of hours or calls. When you start operating with a fourth degree, your mindset shifts and so will the results. You'll end up instigating opportunities that you'll have to address earlier, later, and in a different way than you would on a normal day, so, a routine day will become a thing of the past. You understand? See, when you start operating at massive, you instigate situations. You trigger stuff and make things happen that you then have to say, "oh I got to be there earlier / I got to stay there later." The normal day just drops out. Routine things are a thing of the past. I continue this commitment to massive action until one day it was no longer an unusual activity at massive, but a habit.
Brian Kelly:
And we'll stop right there. And the reason I brought that bookmark up is because there is no one that I know that epitomizes the words "massive action" more than our special guest expert.
Announcer:
It's time for the guest experts spotlight! (Words popping up on the screen) Savvy, skillful, professional, adept, trained, Big League, qualified.
Brian Kelly:
And there he is. Brian pointing to his left, at the screen, where we now see Chris Burns) Ladies and gentlemen, I am so excited to bring on this gentleman. Chris Burns, my friend, my buddy, my co-student at one point. Real quickly, I want to give him an adequate introduction and then we'll bring him on, let him actually move his mouth and say stuff, which is what we all want because he brings massive value at all times. Since hitting rock bottom at an early age, Chris has become an expert in the fields of mindset, business, and leadership. Now, entrepreneurs and leaders hire Chris to reignite their self-belief and clarity so they take massive action and create a huge impact. And the cool thing - I just want to segway real quick - is he talks about taking massive action, but this is one guy that doesn't just talk about it. He is a perfect example of it. That is why his following is so strong. He's spoken at more than ninety live events across the United States and since last year, Chris has interviewed -- check this out, last year, one year, over three hundred inspirational role models, influencers, and leaders on his weekly. And this will make you fall out of your seat: every single week, he does a twelve hour straight live-streamed marathon, and boy is it! And a podcast called Becoming Your Greatest Possible Self. You'll definitely want to get connected with Chris. We'll give you the opportunity to do that near the end of the show. And, by the way, real quick - watch this show to the very end. If you're watching live, definitely watch it to the end because you have an opportunity to win a complimentary stay at a five star luxury resort in Mexico, compliments of PowerTexting.com, my good buddy, Jason Nast's company. And, by the way, he just visited himself and said it was a phenomenal location and he loved it. So, you'll definitely want to stick around. Oh, and there might be - just thinking - there might be an additional gift. I don't know, Chris, (Brian looking at Chris to his left) that this guy (Brian pointing at Chris) may have brought to the table that he's willing to give as well, so, definitely stay on the end because that's when we'll announce that. So, without further ado, Mr. Burns, Chris Burns. My goodness. I gave an intro about you from your bio - those were your words. But I would like -- if you don't mind, if you could give the viewers a little bit more in-depth about what actually gets you out of bed and going every single day, and more about Chris Burns at the heart level? And what are you currently up to? What's your most recent project that you're very passionate about?
Chris Burns:
Thank you so much for having me on, Brian. I appreciate you, man. It's such a pleasure to be here and everyone who's listening, definitely stay around to the end. Not only for the gifts, but I believe that in life we can transform in an instant. One idea, one new perspective, one concept can really transform our entire lives. So, for me what gets me out of bed in the morning is knowing that I get to put people on a platform where they get to share their message, where they get to impact the world in a bigger way. And I get to put them in the spotlight with the time and the energy that I've invested into this platform to build it up, so that they can be celebrated as the hero. Because growing up, I always wanted to be this hero. I always wanted to be the video game characters. I wanted to be celebrated. I wanted to be the powerful hero that everyone wanted to be around because I felt so out of place and misunderstood and like I didn't belong anywhere. And I had to go through that, of course, and I built my coaching company about three and a half years ago, started it, and then launched our twelve hour marathon. So, really what gets me up in the morning is knowing that I get to play the game of life. I get to grow my self, my character, and just go out there and have fun while learning, while making a difference, while serving, and while creating impact in the world. And a lot of people think that, "oh, you have to transform a million people's lives," or "have a million people following on your show," and it's one of the principles that we share at becoming your greatest possible self - the twelve hour marathon - that we change one person's life at a time. And if we're too good, if we're too good for one person's life at a time, then it's not about the person's life, it's not about the difference you get to make, it's more the ego, it's more the status and stuff like that. So, I'm grateful that we get to change one person's life at a time. We do that through coaching, (inaudible part) earned up coaching our coaching company. We are entrepreneurs, high achiever, to really amp up their results, get unstuck, get that clarity, get back into action so they can succeed like never before. So, that's the coaching side and then we've been doing this twelve hour marathon for about a year and a half now. The number is actually above three hundred sixty guests that we've interviewed in the last year and a half. So, it just keeps growing, man. When I sent that to you, it's like -- life keeps growing. Life keeps thriving. So, that's what's been going on and life just keeps getting better and better, Brian. (Chris laughs)
Brian Kelly:
That's one of the things I truly love about you and I knew from the day I met you because of your energy level, that you are an all-in action taker. And I knew that there were big things in store for you because you had the drive, the tenacity, the perseverance, all in your personality rolled into one. And I thought, man, this young man is shooting for stardom. He's going to hit it. He's already hit a certain level with all he shows. So, we were kidding before the show, real quick story: You know that Chris does twelve hour marathons. And, I do a one-hour show once a week. So, it takes me twelve weeks to put out as many hours as he does every single week in one day. (Chris laughs) It's amazing how -- I understand the amount of effort that goes behind building a show and bringing on guests and getting everything organized. And you are twelve x-ing it. No kidding, because it's a twelve hour marathon and I'm just, I'm so proud of you as a friend and because we went through some really awesome training together and we got to know each other on a deep level. And I appreciate you, number one for being on this show, and also, you had invited me and I was able to appear on your amazing marathon. And I was happy that I didn't have to stick on the whole twelve hours, I got to tell you. (Chris and Brian laugh) Hoo! I don't know how you do it, my brother. That's awesome. We were talking a little bit in the onset - or I was - about the importance of reading and how it can impact and does impact your life if you take it seriously, you read voraciously. I was curious - you know there's a pattern that follows a successful people, - is that also true of you, Chris? Do you consider yourself an avid reader.? And if so, what's the latest book you're diving into right now?
Chris Burns:
Yeah, so, I definitely consider myself an avid reader and I love how you talked about Audible because a lot of people think that they have to read a physical book to be able to get the knowledge. And there's all sorts of different mediums that people can learn through, whether it's auditory, whether it's visual, whether it's kinesthetic. First of all, find out what's going to work for you. That's a key golden nugget that I think everyone needs to know. What works for you? What's the source that's going to work for you? So, I just want to throw that in there because you might find a teacher or a person who you look up to, a celebrity, an influencer, a coach, whatever, that resonates with you and your style and your gifts and how you are committed to showing up. Versus, other people might resonate with someone else. So, trust your gut, trust your instincts, and be on that constant pursuit of learning about you. So, yes I'm an avid reader and right now, of course, I want to learn how to perform more. (Chris holds up the book 'High Performance Habits') So, this is 'High Performance Habits' by Brendon Burchard and I'm on the section right now of 'Raising Necessity'. Because I found one of my challenges is even though I have a twelve hour marathon, even though I have all these guests and opportunity, I still find myself being challenged to raise my bar, to get to the next level, to challenge myself to grow even more and get outside of my comfort zone and take on bigger projects and bigger goals and bigger dreams. So, for me it's always a discovery process of how do I cultivate that fire even more. How do I create a burning desire within me even more, so, I go take even more massive action. Because that's one of my biggest gifts - is my energy, my presence. Whenever I'm doing anything, I'm laser focused. Whenever I'm having a conversation with someone, I'm present and available with them right there. So, 'High Performance Habits' by Brennan Burchard and raising that necessity is what I'm focusing on right now.
Brian Kelly:
I love this guy. (Chris laughs) Truly, man. You're a great example for others to follow. And I kid you not, of the folks that I've interviewed thus far, there isn't a single one that says, "no, I'm not an avid reader, I don't read ever." Every single one -- because I only bring on those who I know are successful because I want that to be, this kind of value, to be given to the audience each and every time. So, a pattern is something that happens over and over and over again. (Chris nods) Now, I've already noticed these patterns and now I have the gift of giving those patterns to you, the audience. By way of people just like Mr. Burns right here and every single one, every single successful person I have ever met, if I ask them, "Do you read on a consistent basis?" and they barely -- they almost want to slap me. "Of course I do. Of course I do! Are you kidding me?" (Chris and Brian laugh) Speaking of slapping! No, no, we're not going to go there. But we are going to go into the physical realm. That is, so, reading is great - you're feeding your mind. You're staying on point with your NLP skills. You are Chris Burns and you heard from the onset that the mind and body are a team, that they are your team, and you know the importance of that. I've seen you up front. You're solid as a brick house. You are built. (Chris laughs) And I know it's important to you, but how important is physical fitness to you and your business and your personal life?
Chris Burns:
Great question. I believe that the answer to the value in that will come from why people want to be physically fit in the first place. For me, it was a driver to be enough. In the beginning I was playing sports in high school. I was just really shrimpy, small, little kid and I joined football my senior year. And I was like, "oh my gosh!" Because all these people who were bencheing two plates or three plates, squatting and putting up a lot of weight, really moving very, very heavy objects - lots of metal. (Chris laughs) And I saw that, wow these people are so much stronger than me. And that cultivated that drive within me to be as good as them. Because I didn't feel good enough, I didn't feel attractive enough, I didn't feel confident enough. So that's where that really, that fire set into me and probably about six, seven years or so into it - I graduated probably about ten years ago, coming up on ten years here pretty soon, - and that buyer set into me. But after a while, it stopped becoming about trying to be good enough and it started becoming about how this actually makes me feel good. It's not just going to the gym and then as soon as I leave the gym, the gym changing my mindset and saying, "oh, I can go eat pizza, I can go eat hamburgers, I can go drink coke, I can go drink beer, whatever it might be," - no! It started becoming a lifestyle. Say, "wait, wait! Why am I putting in all this time at the gym if I just walk out of the gym and go sabotage myself?" So, that driver started shifting into "well, I really want to have holistic wellness, I really want to perform at my optimum level." So, in that light, I started going to zumba, dancing to get more flow in my life because I felt like I was really rigid with my weight lifting. I went to school for electroical engineering, so it was very analytical and strategic and masculine focus. And then I started doing yoga when I was doing zumba and just really getting this more holistic picture of health in my life. I believe that there are so many dimensions of health, there's so many different ways that people can achieve that and facilitate that. So, I think it's important for people to find out - why you want to be healthy? What's the driver? Who do you want to be around long enough to see it - is it your grandkids? Is it long enough to see your legacy? Impact in the communities that you're a part of? So, for me, I believe that when you when you focus on the 'why', then you'll be able to take much better actions within your health and you'll want to study it. You'll want to study your biology. You'll want to study how the body works, physiology. You'll want to study physics - how does physics works on your body? How does the science of life, the laws of the universe really impact your body in your being and how you show up in life? So, I started becoming fascinated with that along my road of coaching and really expanding my mindset and raising my awareness of who am I, why do I do what I do and how do I get to where I want to go. So that's my answer. (Chris laughs)
Brian Kelly:
And that's why you're on this show. buddy. Because that was -- you sounded like me talking to my clients as I was onboarding them. I kid you not. (Chris lauhgs) I kid you not. That was absolutely perfect because you said it right in the onset: The value is 'why' do people want to be physically fit. And that's a big one. And that's what I do. I have ninety days to peak performance program. It's intense and there 'why' better be more than "I want to shed thirty pounds." It better be more than a guy saying, "I want the six pack abs." And I said, "well if that's all you want then I can't take you on as my client." You need to have a bigger reason, one that's actually -- we will often do more for others than we will for ourselves, isn't that true?
Chris Burns:
Yes. (Chris nodding)
Brian Kelly:
And so, instead of them focusing all on "how is this going to impact me? I will feel better." That's good. All that's good - "I'll feel better and I'll be able operate a higher level." But what impact will that have on your family, on your friends, on your colleagues, those closest to you? If you don't address your health, what impact will that have? Because the way you show up is going to affect everyone around you. And so, when it's those that are closest to you, the ones that you love and you really think, "oh my gosh, I want to be hundred percent wholly presently like Chris Burns is with all of his clients, with my family at all times. Not just to live longer - yes that's part of it, - but while I am alive and while I'm with them, I want to be one hundred percent present with them." - and that is a bigger 'why'! And that is a reason that will get people and push them through to the finish line of a ninety day intense program. And then after ninety days it becomes a habit. You have the habit, Chris Burns. And the thing is, it gets addictive, doesn't it?
Chris Burns:
Yes. Yeah, it was one of the most easy things for me. When it was at first like "I don't want to go to the gym, it's tiring, exhausting, blah blah blah." Now it's like I'd rather go to the gym than make sales calls at times. It's like, let me go to the gym weights! That's what my body naturally wants do. And I'm grateful for it. It feels good, it releases endorphins and adrenalie - all kinds of really cool stuff. And I also wanted to mention, wherever people are at, whether they are at the beginning of their journey and saying, "Hey, I know I want more, but I don't really know what I want, I don't know what my 'why' is, I don't know what drives me..." - Be willing to take the daily actions to get clear on that. Because I didn't get this clarity on my 'why' and what drives me in cultivating this fire overnight. It takes time. It's the compound effect. Darren Hardy wrote the book called 'The Compound Effect', one of the very first personal development books that I ever, ever, ever read. And it changed my life because I started recognizing: Oh, it's not just about today and it's not just about did I do it or if I didn't do it, beating myself up and saying, "all hope is lost, I'm giving up." No, it's the long term, it's the micro actions compounded over time that really produce massive results in your life. So, wherever you're at, if you are crystal clear on your purpose or completely fuzzy, just take daily actions on reinforcing that and remind yourself: Why am I doing this? Oh, that's right, because of my kids, because of my family, because of the people I love.
Brian Kelly:
More golden nuggets. Because 'The Compound Effect', I love. That's on ReachYourPeakLibrary.com of course. Yeah, and it's true in health and fitness and mental clarity as it is in your business life. What you just said is absolutely true on all points because so many people get -- they see an entrepreneur who is successful and they look at that person not knowing everything they went through to get to where they are, thinking that it happened overnight, it took them maybe four or five months and now they're crushing it because they've got the best sales funnel on the planet and great Facebook ads. Well, we're both here to tell you, that is not how it works. And it is by micro actions. But it is about taking as much of those actions as you can in a massive fashion and continually, consistently with discipline. So, these are the patterns that kept popping up with all the interviews I've done, Chris. You're no different. With all this discipline and having a regimented life, to repeat and continually add money to that bank in the form of action. And the more you do it, like Chris was just aptly saying, it compounds and grows and then you'll start getting that momentum. But you have to do it consistently, no matter how hard it gets, no matter how many times you get knocked backward. Another reason to have an important 'why', not just for getting physically fit, but for what is your 'why' to make that business go. And that's a whole topic for another day. There's an entire process that I have actually taken people through from stage at speaking events to help them determine their 'whys'. And like you said, that first 'why', if you go through that process again, it may be a different 'why' later. It doesn't necessarily stick and it may not be the one, but you're going to have a much better 'why' when you're done.
Chris Burns:
Totally.
Brian Kelly:
And be able to really crush it, not just in business, but also in life. One of the things I've always loved about you from the moment I met you, man, was you have this such -- you're doing it right now, you're smiling, you're glowing. For those of you that are watching, when the show was starteing and it was just my mug on the camera, you hadn't seen them yet, I could see him the whole time and the entire time he's doing what he's doing right now - he's smiling. I mean, he doesn't have to smile when he's not on camera, but that's him. That's Chris. (Chris nods, smiling) So, when it comes to doing that, to maintaining a positive, productive, successful mindset, what is it that you do on a regular basis to sustain that?
Chris Burns:
So, I could talk about all the different habits that I engage in. There's a morning routine and night-time routine that I every, single day without fail, go through because that is the cornerstone to my success in the day. It's the bookmarks, the bookends. I could talk about that and I'm sure you can find out all kinds of really cool stuff about that and you can go out there, you can go out and get those answers, get the habits. What is more important for me that has really made a difference is learning to track. Learning to track and measure how successful I am with those habits. Because it's easy to say, "Oh well, I didn't do my journaling this morning." And then a day goes by and, "oh well, I didn't do it yesterday so I'm not going to do it today." And another day goes by. For me, when I wasn't tracking my habits, I would fall off track for months, months and months and months and months. And there were times in my life where I picked up personal development reading, but then I would stop doing it because I was like, "Ah, you know, I don't need to read and watch TED talks, I'm watching YouTube videos, listening to motivational stuff, whatever." I had these excuses and I recognized that there's a holistic picture that needs to be accomplished in that very first part of the day, and at the end of the day, to be able to really bring back integrity to how I'm showing up and to get complete on anything that is stressing me out or overwhelming, to leave it at the door, so to speak, to let it go, to get complete on it and move into sleep and be at peace; and then wake up in the day and whatever I was dealing with yesterday to make sure I left it in yesterday so I start the day effectively. And I couldn't do that unless I was certain about how I was performing. I had to see the scoreboard of "how am I doing this week with my habits?" And when I have to look at that piece of paper - I have a habit tracker that I can tell your audience about or we can put in the show notes, whatever it might be - best week ever habit tracker, so that you get to measure your habits. I track my habits every single day. What are the top things that I need to be doing? How many sales calls did I make today? How many video messages did I send to people to connect with them? How did I do on my morning and night-time routine? How much money did I earn this week? Being able to track those vital key metrics in your life is one of the most important things that I've found to be able to be successful. So, that's the mindset of wanting to know how you're doing, the mindset of what's the score? What is the score right now? How am I feeling on a scale of one to ten? Where am I at? And if you don't know that you're constantly moving that up a little bit, inch by inch by inch, then you don't know if you're improving. You don't know if you're getting closer. If you don't know what your income was three months ago or at least you're not - you may not have to like pull it off the top of your head, - but if you can't go back and just like pull up a piece of paper and say, "hey, my income was this, and this month it's this." If you're not able to instantly access that information to see if you are measurably increasing and improving, then you're missing out on a lot of peace of mind. You're missing out on a lot of certainty, you're missing out on a lot of compounded confidence because of tracking what you're doing. Compounded confidence - that you know that you're on track, you know that you're doing your daily actions or at least you know that, "Hey, I missed this day and this day, but I'll get it back, I'll make it back this week." So, that's my biggest tip for mindset: of course the morning and night-time routines, and then tracking your habits is the biggest thing that's made the difference for me. And then if you don't have someone to hold yourself accountable with, I have a mastermind, I have coaches. If you don't have someone to hold yourself accountable with, that tracking system can just go right out the window. And you'll be using it for a week, two weeks, three weeks and then all of a sudden boom, it's gone. You're not even using anymore and nobody's going to know any better. You won't notice, they won't notice. Oh well, you just keep going on... So, I highly recommend accountability plus the tracking!
Brian Kelly:
Yes. So, I hope everyone out there listening and watching are taking notes as I am. (Brian holds up his notes to show) I mean, you have no excuse now. I'm the host of the show and I'm taking notes. That's why I take the camera off of myself, so I can spend time writing as he's talking. Tracking - that's phenomenal! When I started doing that, a weird, neat, amazing thing happened. I started realizing, "my gosh, I get up early and I go to bed way too late every day. No wonder I'm always tired." Until I saw it on paper consistently, I was like, "Oh, we've got to change that." I started actually scheduling out my day hour by hour and doing the best I could to stick with it. And a wonderful thing happened! I noticed I got a lot more done and when I did it, I was much more focused because the deadline of the next hour was coming up and I'm watching, looking at my schedule. And so, you're right on. It's interesting coming from a corporate world, everything was scheduled for us. You punched the clock at a certain time, you went to eat lunch at a certain time. If you were hourly, you had breaks at a certain time. You'd leave and go home at a certain time. And I just remembered really not liking that because someone else was pulling the strings of my life. And then I started embracing the entrepreneur life. And I said, "Good! Now I don't have to schedule anything. I'm free." (Chris laughs) And then I start reading books and meeting entrepreneurs and found out the exact opposite is true - that there are more scheduled and regimented than any corporate employee ever could dream of. (Chris nodding) And I was going through withdrawal symptoms like, "please, no, I just want to do what I want, when I want, anytime they want. I don't want to have to structure my life, I just got out of that!" And then and then it occurred to me: one thing was, but guess who gets to make that schedule.
Chris Burns:
That's right.
Brian Kelly:
That's the key. And once I realized, I said, "hey, this is mine own and I can make my day whatever I want, just get a disciplined structure." So, 'discipline' is the word that comes up in describing everything you just said, Chris, as well. (Chris nodding) And it gives a whole new meaning to knowing your numbers, right? You're always told to know your numbers as a business and they're typically talking about financial. In this case it's also, what are you doing - I love, I love the compounded confidence phrase. I love that - what are you doing on a daily basis that's counting up, adding numbers to your compounding confidence number and an accountability partner? That actually hasn't come up for quite some time, for a few shows. I used to mention it every show. Thank you for bringing that back up because if you don't have help, if you don't have somebody kind of giving you a little kick in the butt, virtual one, and you're doing the same for them, you're helping each other, then you're going to likely drop into a hole and go back to your old habits. Because there's no one to hold you accountable. So, extremely powerful suggestions that you follow. So, that's the thing! Everyone watching listening, he's not just saying, "you know, I think it would be good for you to do that. I don't do that, but I think it would be good for you." No, he's not saying that. He's a product of the product. He walks the walk. He doesn't just talk the talk. (Chris holds up his tracking sheet)
Chris Burns:
Bom shaka laka.
Brian Kelly:
There it is. (Chris laughs) Proof, right here! You just saw it. For those of you listening later on a recorded podcast, he held up a sheet - his sheet - where he tracks his compounded confidence numbers. I love it. I love it. Fantastic. Switching gears a little bit.
Chris Burns:
Sure.
Brian Kelly:
One of the things that I've always been extremely curious about, and other entrepreneurs as well are extremely curious about, is how others, what did they use? When it comes to business, marketing itself is the lifeblood, right? It's -- I find it's so interesting and intriguing that when cutbacks come in a company, that marketing department is often the first to go. Which is the opposite, it should be the absolute opposite. They just cut their own lifeline. And the interesting thing with entrepreneurs to me though is, because marketing is so multifaceted, there are so many ways to market. And that I think is one reason in and of itself that many have not found a successful model to follow because they don't know where to start and how many to pull from. So, on that note, I'm curious and I ask this of most guests that come on, how do you, Chris Burns, go about marketing your business? And then, well, like today, as of now, what currently, right now, would you say is your most successful form of marketing? So, you can help everyone out who's listening, including yours truly, because I'm always looking for additional tidbits on improving my marketing.
Chris Burns:
Yeah, well I think you're hitting this one on the head right now, Brian, because it's honestly through getting people onto my platform. It's learning how to give first. It's learning how to put other people in the spotlight, creating joint venture partnerships, creating a platform, a place where you can interview people, a podcast, a Facebook Live show, whatever and wherever, however it is, even if it's a live event! Bringing in other speakers and they get to bring their audience to come visit them and see them, and find out about your group, your monthly mastermind, your monthly speaking engagements or events, whatever it might be. For me, it's having all these guests come on the show and I get to give them a platform, right? We interview up to nine guests a week. The first two hours are coaching hours, the last hour is like a celebration hour and integration of all the notes that have been taken all day long. So, we get nine guests on every single week. So, when we have those nine guests on, they each share it with their audience. Now, I'm not saying you need to have a nine guest long platform and every week get nine new guest, nine new influencers, people who are changing the world, experts to tap into their audience, but I believe that are in this age, the social media age, where it's so essential to be able to share our audiences. Because even though I may have seven thousand people, or whatever, on Facebook following me right now - friends or followers, - not everyone is going to want to buy my products. That's just a fact. It's just the truth, okay? And Brian, when he comes on my show, one of those or many of those people or most of those people, whatever the case may be, some of those people are going to want to take the next step with him; because they resonate with him, because they vibe with him, because they get him, because he went through similar challenges or obstacles that they are going through and they see him as the credible expert. So, for me, I recognize to stop making it about me and to celebrate other people. Whether that's putting people on your platform, whether it's creating a compilation booking, you're going to say, "Hey, I'm going to put twenty people in a book and we're going to put it all together," you could charge people to be in the book or if it's the first one, you can have them contribute and say, "hey, let's do this together." Whatever the case might be, it's to tap into the community. It's to tap into the power of tribes that people have built, the trust that people have built and leverage that as a good person, someone of integrity and ethics and doing the right thing because it's the right thing and following through, and all that that stuff, honoring your word. Follow through and you will be able to build a brand of loyal associates, loyal people who've come on your platform, who you've shared a platform with, and you'll be able to reach their audience and potentially bring people from your audience to theirs and vice versa. And I think that sharing audience is one of the best, fastest way for someone to go from obscurity and being unknown to being an influencer, to being someone who actually makes an impact in thousands or tens of thousands or hundreds of thousands of people's lives. So, that would be my guidance - is to create your own platform.
Brian Kelly:
That is another gem and I can obviously relate to that one, being that we're doing that this very moment. And a live event. And you're right, everyone, every single one of you watching this or listening to this: if you're not doing your own live interview show, I would highly recommend it for many, many reasons. There are so many unintended, intangibles, that's the word, right?
Chris Burns:
Yes. (Chris nodding)
Brian Kelly:
There are so many intangibles. A great example was, I have one guest that I only knew on Facebook, but I knew him through a mutual friend. My mutual friend reached out and said, "hey, Brian's a really cool guy, you should be on his show!" And he agreed. He came on the show and as a result of that, I began nurturing a relationship with him and we now are friends and he then invited me to an exclusive mastermind event in Southern California at a castle. A literal castle. And I went because I had this new connection and new friend. And I want to learn more about what he was doing. And as a result of that, I made more connections. Two of which I will be meeting in Arizona next week. All because of this show. Because of what Chris is talking about - you know those are the intangibles. So, now you're meeting people that are more successful than you and sometimes you don't even know it till they come on the show. We do our best to vet people. But I don't straight out ask how much money making and what you're following based on all that. It's about providing value and if I see someone like Chris, who has that value to bring, who is successful, then I bring them on. And yes, it's about giving. It's what you just said, your marketing approach is relationship building. That's what it comes down to.
Chris Burns:
Yes, yeah. (Chris nodding)
Brian Kelly:
If I were to put it in -- would you agree?
Chris Burns:
Yeah, a hundred percent! And whenever I want to launch something in the future - because I've given something first, I've given value first, - then they're going to be open to that conversation. They're going to be open to saying, "Yeah, I'm interested in doing some kind of affiliate work with you." Now, since I've been doing this a year and a half, I have three hundred and sixty plus guests to tap into to say, "hey, I'm launching this product. You want to help? You want a piece of the pie, so to speak? There's plenty to go around."
Brian Kelly:
It's the easiest way to develop that no-like-and-trust factor, isn't it? (Chris nodding) I mean, you're giving. I don't charge anybody coming come on my show presently. I don't have any plans to. Who knows? Things may change, but right now I don't. I'm not looking at this to make money directly. I am looking at this to become more of a brand, to more - I'm just being transparent - to become more recognizable out there. And it's working! Because this show right now is being streamed live to nine different platforms all over the place. Three different Facebook platforms, to YouTube, Periscope, Streame.me, Twitch. There's one more I'm probably forgetting. And it gets instantly shared to many more. I'm a technology geek as well and I found all these really cool tools to enable me to basically multiply myself many times by one click of a button. It's phenomenal. And the thing is though, speaking is very important. I wanted to touch on that, real quick, Chris, because that's the main thing I noticed that holds people back from embarking on this. Now ,if you're worried about being in front of a camera, then start as an audio only podcast and start there. Podcast are -- they're not going anywhere. They are supremely popular. (Chris nodding) In fact, many people listen to podcasts in their car just as I listened to Audible in the car. And they subscribe. I had no idea until I had another guest on the show that told me about this unbelievable old world of podcasts that is still really crushing it. And so, just show up. Aome up with -- it takes a little time to develop it, to put it together. You don't have to be perfect out of the chute. That's the key: is paralysis by analysis. You want to make it perfect. Don't! Just bring on a friend, someone you know, that you've met, that knows an entrepreneur or that they have a similar value system as you, and just have a chat with them and record it live. And start there. That's how I did it several years ago with a business partner when I first started interviewing people live. It just gets better every single time.
Chris Burns:
Yeah, and I was going to say, that's how I started too. I started to ask myself multiple times and it came up multiple times and conversations, me, and new people I was meeting for the very first time, very first calls, and were like, "oh my gosh, this conversation was epic! Why weren't we recording this? This is gold!" (Chris and Brian laugh) So, finally the universe is like, "Hey, wake up, are you listening?" (Chris knocks on his scull laughing) It keeps coming up, so then I started my show.
Brian Kelly:
It's so funny you say that because most of my guests, I won't name any names, that not all of them did this, Chris Burns. But most of my guests will come on - I have them come on with me sometime before the show - to test, to ensure their technology is up to snuff. I already knew Chris was fine. He does this every single week for twelve hours. Come on! So, it wasn't that imperative. The thing I noticed though, is during these tech tests, I call them, pre-show tech test, is we end up doing that. We start talking because that's what entrepreneurs -- that's what we love! That's what we talk about. And I'm gpong, "my God, I should have just - same thing - Oh, this would be great outtakes for like a sizzle reel later," to say when we were joking around and stuff, but we're also very serious. We do entire shows during the tech test and I tell them, I said, "we just finished the show. We don't need to go live. I just need to record it next time." (Briand and Chris laugh) It's amazing. So, yeah, it's funny that you said that you need to record this. And actually, on that note, I am going to start recording each and every one. And for those that I get outtakes from, of course I'll get permission from the individual to make sure they're cool with it. Because I never do anything to embarrass somebody. I never would. Building -- I'm looking at my notes. Another way to get out -- I'm sorry, what was that?
Chris Burns:
I said it's because you're a good guy.
Brian Kelly:
Ahh! I try to be. I'm not perfect.
Chris Burns:
You are, you are, man! You're one of the most genuine guys that I've ever met and I'm grateful that I connected with you so deeply at the first trainings that we met at because I was like, men, this guy's just - really - is so committed to the students and the participants, learning and growing and breaking through. So, I really acknowledge you, man, you've got a big, big heart.
Brian Kelly:
Thank you, I appreciate that. Now, now, stop it. This show is about you. (Brian and Chris laugh) Please, please stop. Please, don't, no more. Please. No more. (Gesturing 'give me more' with hands; Chris laughs) Thank you, I appreciate that, Chris. I have similar feelings about you, my brother, you already know that. It's going to be a love fest here. So, I can't believe it, it's already ten minutes until the end. And the thing is, I don't want this one to end. And the cool thing is with doing this live show format - I don't have to because I can go as long as I want. (Chris laughs) But we're going to we're going to stick as close as we can to being regimented, scheduled and disciplined about our approach. See, we got to practice what we preach. (Chris laughs) And so, there's one final question, Chris, that I've asked every previous guest. I always save it for last because it's one of the heaviest hitting, deep hitting questions that I get to ask and the answers are always very intriguing from our guests (the past guests). I know it's going to be no different with you. And so, when I do bring that question up, I just want you to know right now, if it takes you a little bit of time to think about the answer, to mull it over, perfectly okay. Don't sweat that. You're a pro, you've been on camera so long, you could probably sit there silent for twenty minutes and not get nervous about it. (Chris laugh) But, just, when it comes up next, you know that next question, then just take your time and see what you what you think. So, that last question - actually in a moment we'll bring that up - because first for those of you watching live, you're probably wondering, "well, Brian, what the heck, you're near the end. Where is this free trip giveaway?" Oh, that's right! You know what? It's right now! So, it is time. (Chris cheering) Yes, it is time for me to disclose how you can enter to win that exclusive five night stay at a five star luxury resort in Mexico. Pull it up on the screen right now to give you the info (Information showing on screen) and I will say iy audibly for those of you just listening. If you have your phone and you're driving, hopefully you're not watching and listening, and just listening alone. But now would be a time to pull over if you are driving, so you can do the following. One is either go to - there's two ways to enter - you can go to our website and that is ReachYourPeakLLC.com/vacation and just ensure that the word 'vacation' is all lowercase. In fact, just type the whole thing lowercase. That way you don't get confused. ReachYourPeakLLC.com/vacation. Or it might be easier for you - if you're on your phone - is text: just text the word PEAK. That's P E A K to the number 661-535-1624. One more time, that's PEAK to 661-535-1624. I will be monitoring that and depending on the number that come in and how steady, we may announce it right before we close up the show or I will just reach out to the winner directly through text or Facebook. All right, so go ahead and do that. Do that right now and then come right back. I hope you're done already because it's time to bring Chris back on. (Chris throws his hands above his head as he return to the screen) And I can imagine the guys, the poor guys, they're sweating bullets, like "oh my gosh, Brian is like throwing this massive nail-biter question." (Chris laughs) But actually -- I actually do want to ask a different question first. Not that big one just yet. I know, he's like, "come on, man, you're leaving me hanging, brother." (Chris laughs) I like this one. This is kind of a newer question that's come up recently on past shows and it kind of puts you in the driver's seat, Chris. If you were conducting this interview, which you conducted so many as we heard, threehundred sixty plues. What kind of question would you like to have someone like me ask you - number one? And number two: How would you respond to that very question?
Chris Burns:
I don't know why this popped up in my mind, but for me, what I would ask if I were you, is what is something that makes you cry tears of joy?
Brian Kelly:
Ok, Chris Burns, what is something that makes you cry tears of joy?
Chris Burns:
What makes me cry tears of joy is those moments where I just recognize how blessed I am, how beautiful life is, how each and every moment is a gift. And I could be -- I could have been dealt any other set of circumstances. I could have been born without limbs; I could have been born without sight; I could have been born without hearing; it could -- someone's in jail somewhere spending the rest of their life in jail. I'm so happy and grateful that I am who I am. It's in those moments where I'm with people, with another person, especially my loved ones, my amazing girlfriend, the woman of my dreams. It's in those moments where I'm just sitting there in bliss and just able to soak it in; and able to have that level of euphoria and not have necessarily a reason to do it and not have anyone to impress or any reason. There's no script in it. It's just like, it hits you! And it wakes you up to why we're really here, why we're doing this thing called life. And I've never even thought about this question or never even thought about like what really makes me cry tears of joy. But it's in those moments where I get to sit in bliss, in love, in the pride of I am and who I'm being, who I'm becoming and how life is unfolding around me. And all the gifts that life is blessing me with. And that the universe / God / Source / creator - whatever we want to call it, life - I just feel so divinely blessed and able to create my reality, empowered, equipped to be, do and have anything I desire. And I couldn't ask for any more. We are basically given the - I don't want to say cheat codes, - but the answers, the path, the hints, the wake up calls to life to say, "hey, here's the answer: Focus on clarity, focus on the daily actions, focus on blah blah blah blah." I'm just so grateful for all that. So, that's what - when I get hit, when I get hit by life that ;ife is so beautiful and amazing. That's what makes me cry tears of joy.
Brian Kelly:
The attitude of gratitude will set you free, my brother.
Chris Burns:
That's right.
Brian Kelly:
And look at the passion. Did you notice the passion in Chris's face, in his voice. He changed the speed in which he was talking. He got very kinesthetic. That means he was talking slower because he felt this to his core. That's the thing about Chris, he's raw and he's authentic. And I know few people that are as authentic as Chris. And I kid you not, this is like a gentleman you want to connect with for a long term. And so, be like he is, be respectful of others. And the reason I'm feeling the underlying reason that you feel so blessed that you have all of these tools, this education, this talent, and these people around you is so that, because you've chosen to do just that, so that you could serve more people and help more people to become more successful and to learn the life changing attitude that you exhibit each and every day. And so, you're a gem. You're just an absolute gem. And we do have that one more question though to go to.
Chris Burns:
Oh do we? we still have another one? (Chris laughs)
Brian Kelly:
Hello Heather. But you know I think there was a little birdie told me that there might be one more gift that was going to be given away. I think it was by somebody by the name of Chris Burns if I'm not mistaken. So if you would mind given a brief discussion because we're coming up on three minutes and I want to give you time to really think about that last question that's coming up right after this. What is the gift that you're willing to give to all my wonderful viewers and listeners?
Chris Burns:
Oh, man. So, I actually wanted to double it up since I talked about the habit tracker. You know I didn't go 12x but I did go 2x in this gift giving portion. Brian didn't even know about this, but here's what you can have: It's a strategy session with me and because you were on this show, the MIND BODY BUSINESS Show, because you were here with Brian, because you either found out about it from me, from Brian, from whatever, the ether or the Internet! You got here, then you can join me on a strategy session - thirty minutes complementary because you are here. It's valued at one hundred twenty five dollars. And what we'll do is we'll get clear on your biggest thorns in your side. (Information showing on screen) What are your biggest challenges? Biggest pains? So that you can get clear on what it is that you're out to accomplish in your life. If you're lacking clarity, if you're lacking energy, drive, excitement, to be able to have the most fulfilling life possible, to be your greatest possible self, then this is a strategy session that could be your wakeup call that changes everything for you. Not promising it, but if you step up to the plate, I know you'll be satisfied and happy. So, definitely go to BeYourGPS.com/StrategySession and you can access this page that's on here, actually it's right over here, boom. (Chris pointing to the screen with information on his left) For anyone who's listening, I just pointed to it. Brian pulled it up on screen. Thank you, Brian. So that's BeYourGPS.com/StrategySession. That's a thirty minute session. And then you can also go to BeYourGPS.com/HabitTracker and then you can get that habit tracker, the same one that I use every single week. I give it to my clients, I give it to my master mind members. We all turned it in. It just is the best freaking tool ever. So, BeYourGPS.com/HabitTracker. You can get that free download as well. And if you have any questions about that, feel free to contact me. I'm sure we'll let you know how you can do that as well at the end of this. But those are the two things that I have for you. Definitely take advantage of them because they've made a huge difference in my life. And I know I've received coaching calls and strategy sessions from others that really blessed me, that gave me clarity, that empowered me. I'm excited to give that back to you as well as the tracking of the habits which has completely revolutionized my ability to be productive and efficient and a high performer.
Brian Kelly:
Well, thank you so very much for those of you listening and watching. BeYourGPS and GPS stand for?
Chris Burns:
Greatest Possible Self!
Brian Kelly:
Greatness, possible -- so, I love that because other people are thinking Global Positioning System, what does that have? (Chris laughs) No, it's Be Your Greatest Possible Self. BeYourGPS/com/StrategySession. That's all one word, no hyphens and no underscore, correct?
Chris Burns:
Correct.
Brian Kelly:
Perfect, thank you so much. I have it on the screen - that's what you will see if you type it in correctly and then simply schedule your free session with Chris. Thank you. That's amazing. We are at that hour. It's that time. And to respect everyone's time, it's going to be that time to ask you this hard hitting question. And now I just want to let you off the hook in case you are sweating bullets, (Chris laughts) and I know you weren't because you're a seasoned grizzled veteran.
Chris Burns:
I'm like dancing over here. (Chris dancing).
Brian Kelly:
(Brian laughs) You're like, "yeah, whatever, just bring it on." (Chris laughs) But the cool thing is -- about this question is there is no such thing as an incorrect answer. The only correct answer is yours. Whatever that happens to be. And so, one thing I love it, when I ask this question, there are certain patterns that I've noticed on other entrepreneurs and I'm pretty certain that patterns are going to bubble itself right back up here. So, are you ready?
Chris Burns:
I'm ready. Bring it, Brian!
Brian Kelly:
It's a very short, simple question that may take a little bit of thought, but just go with it. So, Chris Burns, how do you personally, you yourself, how does Chris Burns define success?
Chris Burns:
(Chris takes a deep breath, exhales smiling) This moment. This moment is success because I'm doing exactly what I love. I'm in front of a camera sharing my message, being self expressed - love that, number one. (Chris shows one finger for number one) Number two, (Chris holds up two fingers for number three) I'm hanging out with another human being who I absolutely love and adore, Mr. Brian Kelly. Number three, (Chris holds up three fingers) is this message is reaching people and making a massive difference in people's lives. And when this message reaches one person (Holding up one finger) - most likely many, many more, - but when this message just reaches one person and makes a difference, inspires them, empowers them, contributes to their life, then this is a success in their life too. And I could die happy knowing that I, being successful, helped someone else be successful too. So, that is what success is to me. It's being my greatest possible self, which I'm doing right now, and becoming my greatest possible self. If I keep doing this, if I keep taking steps or just like this, I know I will die a very, very happy, fulfilled, all used up man. And that is what is success for me, Brian.
Brian Kelly:
That is amazing. And here's the patterns I've noticed: Not a single entrepreneur yet, not one of my past guests, has answered that question the same way as anyone before them. That was different. And the other thing I've noticed is not a single entrepreneur that I've had on the show has said what many would actually go to say that weren't as successful, weren't as heart centered, that didn't understand this whole thing about entrepreneurship. And that is -- and you didn't either, and that was, many people would say, "Well, my level of success, I would define it as having a million dollars in the bank." It's money centric. You didn't go there. No one else has either. And that's why I love to do -- I get to do what I get to do. "This moment is powerful." When he said that, I had goosebumps. That was that was right between the eyes, perfect on part, on point. And the other common theme with all the previous entrepreneurs is it's not - my focus, your focus - is not about money. It's about making a difference and serving and helping people. You see, that's the thing, when you focus - not you, Chris, - you in general focus on serving others and helping others and not about "what can I get from it," but "what can I give," that's when the momentum starts to really roll and rise and get bigger, and you start becoming more and more successful. And there's so many out there that are just looking for the quick kill, "how can I make some money today?" I've had so many people come and offer me these, "you're going to make two hundred thousand dollars in your first year, Brian, don't you want that kind of money?" I said, "well, it would be nice to have the money, but who am I impacting by doing that?" I'm selling coffee cups on a website, that doesn't really serve anybody except for those who want coffee. It doesn't do it deep enough for me. So, it's not fulfilling. So, thank you, Chris. That just shined a light on your persona, your integrity, your character. In two words: "this moment". That was phenomenal. Well, we've gone five minutes over and that's ok.
Chris Burns:
Overachievers, let's go! (Brian and Chris laugh)
Brian Kelly:
That's right. Yes. Appreciate you. Everybody, just real quick, Chris, what is the best way for folks to get in touch with you? How do they follow your show? They want to -- and maybe this will be a great way, and this is completely up to you, Chris, but if you're not currently doing shows yourself, maybe reach out to Chris and see if he would be open to interviewing you. Maybe he wants to do like a before after case study. (Chris nodding) It could be something powerful too. But how can they get a hold of you, Chris?
Chris Burns:
Yeah, great question. So, for me, best way is Facebook. Facebook.com/TH3Burns. That's T as in Tom, H as in Henry, the number three and then my last name, Burns. Facebook.com/TH3Burns. Find me on there, send me a message. I'm always checking my received messages to see who is there and if you heard about me from this show, I would love, love, love to connect you. Just let me know you loved the most about the show or what stood out for you in particular. That's number one. I do my marathons, my twelve hour marathons there - Facebook.com/TH3Burns. Every Wednesday I stream it to my profile. So, definitely follow me, favorite me, make sure you see me first so you can see that pop up. Then if you want to go see the individual episodes that have been broadcasted, right now we're up to two hundred and thirty three or so on the website. You can go to BeYourGPS.com. BeYourGPS.com and then find all the episodes there. Or you can send me an email at [email protected]. Again, that's [email protected].
Brian Kelly:
Just a couple of ways. So, pick one. (Chris and Brian laugh) Now would be the time, I hope you wrote all that down because right about now would be the time to go ahead and do that. Do that before we actually go off the screen and take massive and immediate action. Reach out to Chis, say, "hey, I want to be your friend. I want to follow your show." Just take action. Take that first step if you haven't been doing that. Chris, thank you once again, and everyone on Facebook that's been following along and Periscop and YouTube and everywhere else - we appreciate you for coming on, being part of the show, being part of Chris's life, being part of my life. Chris, I appreciate you being on measure. Thank you for being on here. And that's it for this show. Until next time. Everyone, please be blessed. All right.
Chris Burns:
That's right. Make it your best day ever, your best week ever and become your greatest possible self!
Brian Kelly:
The end.
Announcer:
Thank you for watching and listening. This has been the MIND BODY AND BUSINESS Show with Brian Kelly.
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Chris Burns
Since hitting rock bottom at an early age, Chris Burns has become an expert in the fields of mindset, business, and leadership. Now, entrepreneurs and leaders hire Chris to reignite their self-belief and clarity so they take massive action and create a huge impact.
He’s spoken at more than 90 live events across the United States and since last year, Chris has interviewed over 300 inspirational role models, influencers and leaders on his weekly, 12-hours-straight live-streamed marathon and podcast called Becoming Your Greatest Possible Self.
Connect with Chris
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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