Special Guest Expert - Christian Hoeferle
Special Guest Expert - Christian Hoeferle: Video automatically transcribed by Sonix
Special Guest Expert - Christian Hoeferle: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host Brian Kelly.
Brian Kelly:
Hello everyone and welcome, welcome, welcome to The MIND BODY BUSINESS Show! We have a phenomenal show lined up for you tonight. This gentleman has talents beyond talent. And he has international talent, which is part of what I love about doing this show is I get to meet people that have been from all over the world. He currently resides here in the United States for those of you watching internationally. Amazing, amazing gentleman. Interviewed his wife some time ago. This is a power couple. A power couple. They're both independent entrepreneurs doing their own businesses and they're intertwining what they are, their experiences together for each business. It's amazing. I can't wait to dig in. Before we do that - The MIND BODY BUSINESS Show. What is that all about? Well, in my now fifty-four years of circling the sun on this planet. I've been I've been looking and very curious about how people become successful. And I got to the point where I realized that I should start focusing only on those who are successful, not those so much that are unsuccessful. Yes, you can learn from the unsuccessful. I get that. But when you focus on the successful, you can find out what makes them tick, what makes them so successful. And what I found where there were patterns that developed as I learned, and talked to, and was mentored by, and coached by, successful entrepreneur after successful entrepreneur. And our guest that's coming on is no different, Christian Hoeferle is no different. And the cool thing is there were patterns. And I thought, "Oh my gosh. So, if I follow these patterns then potentially I guess I could become successful too." And that's exactly all you have to do. I love it. It's called modeling success. And what is modeling is just a fancy word for copy. And it's ok to copy. It's funny as young kids we're told not to copy because we're not supposed to cheat (signals air quotes) and we still shouldn't cheat. Right? As adults though, to get ahead in life it's ok to copy, especially if you're doing it with a mentor who's actually giving you all of the secrets. And what that's part of this show is what it's all about, is to give you the secrets to success. They're not really secrets, it's just combining certain things in a certain pattern, in a recipe, to get you to that point of success. So, it all starts with the foundation which is your mind, your mind set. And the beautiful thing is, is our guest expert tonight is an NLP expert himself. Neurolinguistic programming. And I can think of no better way and quicker way to successfully reprogram your mind to serve you better than using neurolinguistic programming. And so, both Christian and myself and Christian's wife who actually runs an entire NLP Academy, expert beyond expert. We all use NLP on a daily basis for our betterment, and for our clients, and for our families. It's amazing. And that's mind. Body. What is that about? Well, I found that most successful people keep their body in fine tune, in fine shape. And I think you'll find that Christian and his wife and even his entire family do the same thing. We're going to ask him a question about that later on. And the cool thing is to operate at a peak level of performance. There's there's the name of the company Reach Your Peak. That's where that comes from. Reach your peak level of performance. To reach that, you need to have all three of these categories completely mastered. So, in the body sense, that's where you want to exercise on a regular basis, to keep your body, to keep all the joints lubricated, to keep the blood pumping to... just, it gives you better health. And nutrition is a huge part of that. So, with body it's both exercise and nutrition, feed yourself clean food. No processed foods. And that is what the successful people do. They take care of their bodies. And then, we then segway into business. Business. What is that? There are multi-facets to business and a successful business. And that's mastering sales, marketing, scaling, team building, the list goes on and on. And the thing is, is when you get to a point of mastery of all three of these primary areas, then you are operating at a what I like to call a peak level of performance. Just like all of these successful entrepreneurs that I've associated myself with. And that's it. It's really simple in concept. And it just takes discipline, and grit, and determination, to continue down the path. Now you have the recipe, and we're going to dig a little bit deeper into that recipe in certain areas. Not all three, maybe all three. Who knows? We'll see how it goes. It's a pretty organic show. And one of the things I learned long ago was, one of my mentors. I talk about mentors a lot. This was going back, I don't recall exactly how many years, eight to ten, maybe longer. I was flown out to the east coast, I'm from the west coast, to discuss a potential business deal. And I was in the office of the CEO of a company who owned it, multi-millionaire at the time. And I remember at one point during our discussion, I don't even remember which day it was, one or two. I just remember this one moment, I was sitting on his couch in his office, had corner office of course, a nice spacious spacious office, bigger than most people's apartments. It was beautiful. And I remember he's he's standing up, talking to me while I'm sitting on the couch and he says, "Brian, if people only did just this one (signals one) thing. If they just did this one thing, they would all be rich." And I'm like, "Ok, I'm ready. Give it to me. What is it?" And at that moment, he kind of coyly turned back, walked back toward the other wall directly in front of me, behind him. And went to a cabinet. And it was a floor to ceiling (emphasizes height) cabinet large, with double doors. He grabbed both handles and pulled the doors open. And what was inside was similar very similar (points behind him) to what you see behind me, which was shelf after shelf, after shelf of books. And I'm very curious and now he goes, "That's it. All they need to do is read." And we're talking like personal development, business books, self-help, mindset books everything that serves you. It wasn't filled with fiction, Dr. Seuss, and things like that, which are fine if you want to relax. That's fine but that's what... the point was, read books that will empower you. I said I made a huge mistake at that moment because, I made a decision. Which Christian knows well about decisions and limiting beliefs. And re-deciding those limiting beliefs. I made the wrong decision at that moment and I decided to ignore that advice. Crazy, right? From a multimillionaire standing in front of me, telling me that this is the key to the kingdom, right here. All you have to do is read these books. I said, "It can't be that simple. It had to be harder. It can't be that easy." That's that's what I'm thinking. Thankfully, many years later I then ran into another gentleman who then became my mentor, another mentor. I ended up working with this gentleman side by side, shoulder to shoulder, for several years. I spoke on his stage, helped train his students. We had a great relationship. Still do this day. And I just remember one time I saw him walking around in his house and he had some headphones on. I said, "Like, what are you doing?" And he's like, "Yeah, man. I'm just I'm listening to a book." I said, "What? You're listening to a book?" He says, "Yeah." "So, how do you do that?" So, he told me. "Ok. This sounds pretty cool." Up to that point it had been years. I had not read a single book not one, not one, for years. And I thought, let me give that a try. And so, when I listened I said, "Oh my gosh. This is a whole new world. I love this. I can absorb this. I don't get bored. I don't get tired." Because when I'm reading, that just happens. And so, we all have different modes that we learn in. As Christian knows very well about from his NLP experience. And that was mine. I'm more auditory than visual in this case and I absorb the information. Beautiful thing is, I can listen to it anywhere. I don't even have to be looking at it. I can be walking. I don't have to walk and look at a book and then trip over a rock or something. I can continue to concentrate on what's going on. So, I do this all the time in my car. What else am I going to do? Listen to music? Which is fine, but how productive is that? Look at all that time that you could be spending in a productive environment. And that's what I did. And I started listening to book after book, after book. I became a voracious reader that way. And the beautiful thing with this application called Audible. You can use this on your phone. Many of you already know about it is, you can tap a little icon that is a bookmark symbol. And what that does is it literally stores that place in time in that book that you are listening, and you can go back to it at any time you want and go (snaps fingers) fast forward right to it. Just that one click and you're there. And I thought, "This is brilliant!" Because how many people will reread entire books to get those few little snippets that they get out of this monster book. Right? A lot of them are storytelling and they get to a point and the story supports the point, but when you've read it once you really don't need to read the whole thing again. This is awesome. Well then, I found out I can play these on the web anytime I want. I can log into my Audible account and play them back. So, with all that. That is about what we're going to do in a little segment I appropriately call Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read! Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
(Begins slide) Yeah, there you see it beside me ReachYourPeakLibrary.com. And by the way, for those of you that are watching with us live or recorded, or even listening. Just write down notes. Take down ReachYourPeakLibrary.com as a note. In other words, stay with us. And then go visit after the show. All of these resources. I know Christian has a couple to share as well. So, you don't want to miss out on Christian more than anything. He is the focus of this show as always is the case. My guests are the focus of the show. Yes, I will get to him very soon. I know you're saying, "Well when are you going to stop yakking Brian? So, that's ok. ReachYourPeakLibrary this real quickly, briefly, is a website that I created specifically, primarily, and solely, for you. The viewer, the audience. It is for you, the entrepreneur, for you, the one that's curious about either becoming an entrepreneur or increasing your level of success as an entrepreneur. And what I did is I started compiling a list of all the books that I had been reading and I put them in one place. And these are not every book I've listened to to be clear, its only those that had a positive impact on me, personally. Either through business or helping me further myself as a person. Most of it has a business flair to it as you can kind of see through the titles scrolling up, for those of you that are viewing. And what I want to do is just segway over and actually play one specific bookmark from a book I've recently read called, Secrets of the Millionaire Mind by T. Harv Eker. Many of you have heard of him. For those of you that haven't, you definitely want to pick up this book. It is an amazing book. I have worn out that bookmark button on the app for this. So, I'm going to play a little snippet. It's actually T. Harv Eker himself that is narrating this book. And it's just a little over a minute in length. But go ahead and listen in, take notes, and then right when it's done, we will bring on our Guest Expert. So, go ahead get those pens and paper ready. Here we go.
T. Harv Eker:
Our income can only grow to the extent that you do. Have you noticed how some people have a lot of money and then lose it? Or see excellent opportunity, start well, but then go sour on them? Now you know the real cause. On the other side it looks like bad luck, a downturn in the economy, a lousy partner, whatever. On the inside however, it's another matter. That's why, if you come into big money when you're not ready for it on the inside, your wealth will be short lived, and the chances are you will lose it. The vast majority of people simply do not have the internal capacity to create and hold onto large amounts of money and success, and the increased challenges that go with money and success. That, my friends is the primary reason they don't have much money. A perfect example is lottery winners. Research has shown again and again that regardless of the size of their winnings, most lottery winners eventually return to their original financial state. The amount they can comfortably handle. On the other hand, the opposite occurs for self-made millionaires. Notice, that when self-made millionaires lose their money, they usually have it back within a relatively short time.
Brian Kelly:
Isn't that amazing? It's so true. I've heard this story many times. How folks that win the lottery are typically not ready and they usually self-sabotage, and spend it, and blow it all, in a very short period of time. And it's really sad. And really, the only thing that was necessary for them was to basically change their mindset. And that's what a lot of this book... of course you can see on screen Secrets of the Millionaire Mind. And for those of you that aren't really all of that familiar with the fact that the mind is basically the cornerstone of everything you've done. Everything where you are today is a hundred percent on you. It's your responsibility. It's no one else's. No one else caused you to be where you are. And that may sound a little strict, but it is the truth. The only person responsible for you being where you are at, right now, is you. And it's all due to what's up here in this noggin (points to head) with our gray matter. And that's the good news. The good news is we can alter our own course. We have the ability to control our own lives. We have the ability to give ourselves an amazing life, amazing relationships, amazing businesses, amazing experiences. It's all what we do up here. And that's why I'm so excited to bring on our next guest because this gentleman knows how to effect people's minds in a positive way. And the cool thing is, is we just as NLP practitioners, we direct people and you are the ones that are doing the so-called work. You just follow directions and magical things happen. Before we go in too deep with that, let's bring on our special Guest Expert.
Announcer:
It's time for the Guest Expert Spotlight. Savvy. Skillful. Professional. Adept. Trained. Big-league. Qualified.
Brian Kelly:
And there he is ladies and gentlemen, Christian Hoeferle. I hope I'm pronouncing that better than I did your wife's name earlier. How are you doing my buddy?
Christian Hoeferle:
I'm doing excellent. Thank you for having me on. And yes, you pronounced my name better.
Brian Kelly:
Oh, good!
Christian Hoeferle:
Because my name's not my wife's name. Yay!
Brian Kelly:
(laughs). Yes. And that's one thing I love about you. We were talking about this right before the show. Christian has a wonderful sense of humor. And it's very similar to mine. That's probably why I think it's so wonderful, it may not be funny if I think it's funny, but I enjoy people that have a sense of humor. Life's too short to be serious all the time. I tell that to my kids. I literally tell them there are times to be serious, and I tell them those times aren't very often. You just have fun. So, what I'd like to do first is just introduce you appropriately and just basically tell them a little bit about you, what you provided to me Christian. And then we'll jump into digging in deeper to your wonderful mind and how you got where you are today. Does that sound cool?
Christian Hoeferle:
Awesome.
Brian Kelly:
All right. As the owner and founder of The Culture Mastery, Christian is a cross-cultural business consultant who has extensive experience in working with multinational companies. This is a cool thing. It's multinational. He's German by birth, American by choice, and Bavarian at heart. He's a veritable melting pot in his own. Christian is a fan of building bridges and not enthusiastic about walls. He's a cultural consultant, trainer, facilitator, and coach. He's also, as I mentioned earlier an NLP master practitioner and through his company, he helps people in closing the gaps between their home culture and the target culture they are working with. So, basically people who are transitioning from one location to another, Christian also hosts The Culture Guy podcast, a web radio series addressing the needs and interests of global professionals. But wait there's more. His mission is to lead people to a better understanding of cultures so they can work at their peak and in peace with each other. I like that word peak. I don't know why. His goal is to create peace by helping people from different cultures understand each other better. This is really cool stuff. When companies work internationally and expand outside their home markets, their employees, they need to be effective in collaborating with people from cultures which are foreign to them. So, it comes down to communication. They need to be able to sell and market to customers with unfamiliar consumption preferences. Isn't this interesting? Beyond the language barriers global professionals are confronted with, different behaviors and ways of doing business. And failing to communicate, manage, inspire, and lead, across cultural differences is a huge risk for these companies. And the lack of cultural competence can be a bottom line relevant issue. This is- I'm getting excited. I can't wait to dig into this. Christian has helped in relocating and training individuals, families, and teams, from all over the world. Companies he's worked with include, Volkswagen, Bridgestone, Recaro, Aircraft Seating, ZF, oh that was Recaro Aircraft Seating, Plastic Omnium, Evonik, Alcoa, Siemens, and let me get this right, Wacker Chemie? Is that good?
Christian Hoeferle:
Yup!
Brian Kelly:
All right! I got it! I practiced that. No, I didn't (laughs). I got a little tip from Christian before the show, how to pronounce that I don't know if I got it right or not. Prior to moving to the U.S. Christian worked for international companies like Entertainment Media, Bertelsmann, and Viacom, where he served in different leadership positions. Yes! There's a lot of information there and I really thought it did justice for me to read the entire thing to the guests because I saw a lot, a lot of incredible value there because of the new to me, this is a new arena for me. Is the international and I never would have thought about the cultural barriers and those things having impact on companies that are spanning across their home boundaries. And so, that's what's really intriguing to me. Before we go in and dive in and finally let Christian talk because Brian's talking way too much already. I wanted to let you all know that if you stay with us to the very end you will have the opportunity to win a five-night vacation stay at a five-star (signals five) luxury resort in Mexico. That is all compliments of my buddy Jason Nast and his partner that our head of PowerTexting.com. His partner Ronda. PowerTexting.com. Amazing company. Amazing individuals that run it and they are the ones providing that vacation for you so, stand to the end for that information. Don't want to miss that because it's free and it's legit. It's legit. They're phenomenal resorts that they are sending people to. Finally. Mr. Hoeferle. I'm going to keep practicing that. That was a great intro bio that you wrote. And I truly enjoyed reading it and I was wondering if we could dig a little deeper and actually find out a little bit more about you, under the hood so to speak. As far as like when you get up out of bed every morning, your feet hit the ground and then from that point forward, as an entrepreneur it takes motivation, it takes drive, it takes persistence. But at that moment and as you go through your day, being an entrepreneur isn't all easy as so many people think it is. What is... what do you find that really drives you and motivates you when your feet hit the ground and you're ready to take on the day?
Christian Hoeferle:
Well, thank you for bringing me on. Thank you for using the materials I've provided to introduce myself (laughs). And I'll have to admit I find this sometimes a little difficult to present myself in a media ready manner without being a true salesy or too geeky. Finding that balance is not always my my strong suit. What drives me? What gets me? Well what gets me out of bed is the alarm clock. What keeps me moving is momentum. I think the what I found for myself and I'm a recovering procrastinator. I need a lot of energy behind me to actually get me moving but once I'm an object in ocean I stay in motion. So, I need momentum and in a business sense. I create my own momentum if I generate leads, if I convert leads, if I win over clients, and keep clients, and have them send me their money so I can solve their problems. That's what business is, right? I provide a solution for a problem that they have. And if I do that successfully, if I recognize their problems, if they if I do the right job for them to find me as the best solution for their problem, that all creates momentum, and that's what keeps me going.
Brian Kelly:
Fantastic. And that's for every entrepreneur that helps, we have momentum when you're getting leads and you're closing deals and ultimately helping people. Because to a person everyone I've interviewed, and I know you're no different because of your NLP background. It truly comes down to our desire to serve and help others. And that's what really drives success. When you get down to it, it's not so much you know being money centric. Even though money is extremely important. So, I don't want anyone to misunderstand that, that money is definitely very important. Because the more money that people like Christian makes, the more money that I make, than the more people we can serve. So, we can scale our business and serve and help more people. And so, it's a beautiful beautiful cycle if you will. Now, if we go down dig a little... oh go ahead.
Christian Hoeferle:
Excuse me to jump in on this.
Brian Kelly:
No, go ahead.
Christian Hoeferle:
To me money is a side product of providing the excellent service. Yes, I'm sure. I want the money. My services are not free. My time is too valuable to just simply give it away all the time. I choose if I want to give it away. And that sure does happen once in a while if I see the cause and the value in giving it for free. But in a business context, my services are now free. So, money is a byproduct of providing that service. But the gratification, the momentum that I generate for myself is not money it, it's the happiness derived from successful service delivery from having solved a problem. From seeing a happy client.
Brian Kelly:
Absolutely, yeah. And you said it perfectly. You've said it perfectly. And I had to make a comment on the opening part about being geeky because I'm geeky too. And you know what? There's absolutely nothing wrong with being geeky because it's I'm learning that geeky people are taking over the world. And another cool thing... (Christian motions Star Trek reference, Brian laughs) I love it. Live long and prosper. But real... a quick side note is... we were just talking earlier. We're going to be going on another smooth jazz cruise, my wife and I very soon. And there are the top-notch musicians are on these cruises. And the last one we went on we learned that these incredible superstars in our eyes they're on stage you know they're traveling the world, they're playing everywhere. Everybody knows their name who enjoy smooth jazz. They're very very famous to them. They see themselves as the high school geeky band member. Isn't that neat? It's interesting how we perceive ourselves and how others perceive them. And I just... that was such a great lesson to me as like, just be who you are. It doesn't matter because other people... it's wherever you're at. Whether people perceive you are as is never what you think. And that's awesome. So, we dig deeper and I love the fact that you have an NLP background, a master practitioner, can't get much higher. And when it comes to positive mindsets because it's very important to keep going forward. We're all human, right? We all have negative emotions. They do come up. There's no- I don't know of a way to prevent them from coming, but when it comes to maintaining though, a positive, productive, and successful mindset, is there something you personally do on a regular basis to help you sustain that?
Christian Hoeferle:
Well for me it was creating habits that support me. And I am the first to admit that for a long long time in my adult life I had habits that were not supportive. And becoming aware of them was a journey that I embarked not a minute too soon. Sometimes I tell myself when I'm in a dark place that I should have started sooner but at least I did start that journey. And I have to credit my wife because without her I probably would have still debated whether I should be changing something about my habits. And a lot had to do... and this is this is really coincidental. This is not set up. A lot of it had to do with the book of which you played an excerpt earlier. It was Harv Eker's book that my wife had read. And if you read the book you will find information about events that T. Harv Eker and his company are putting up live events. And at some point, we went to one of those live events. And that was life altering not because it was one of those seminars that get you all fired up and then you change your life forever. No. Usually that's not what happens. You go to a seminar and you're fired up and then you go dip down into your regular old habits. Right on the Monday after you return from the seminar. However, it sparked something in me. It sparked that desire to get rid of the non-supportive habits, actually to become aware of them and changing those hab- replacing those habits those negative habits with supportive habits is what keeps me going. And what I continue doing. I'm not a cured person, I'm not the monk with all the wisdom of the world sitting on top of the mountain and humming all day. No, I'm not that person. I'm still working on some of that crap that I have in the baggage, but the process has been good. And I see the results ever since. And again, as I said at the beginning it created the momentum I see. Oh! This works. If I replace this crap with this good stuff, then good things happen. Ok! Let's keep doing that. So, I think it's habits.
Brian Kelly:
I love your authenticity about that. The thing I always think of it's like what if... what if we were able to actually achieve the highest level of success that we could ever imagine? What would there be to look forward to after that?
Christian Hoeferle:
The next level because there is no perfection.
Brian Kelly:
But what if there... Yeah that's where I was... You got it. You you're going right there. See there is no such thing as perfection. And the beautiful thing about life and the way we've been designed is that we never will reach perfection. It's not going to happen, not on this earth anyway. And what a boring life it would be if we did. In my personal humble opinion. Right? What do you have to look forward to? Well I've achieved everything. Now what do I do? I just spread my perfection dust (pretends to sprinkle dust) all over the place and look at me. Yeah. No. That's not... That would not be fun. So, I love it. There's always joy in the struggle. We may not know it at the moment but the second we get past it. Isn't that a glorious time? You look back and go, "Man! I got past that. That means I get back. I can get past more next time." It gets exciting.
Christian Hoeferle:
I agree. And having that awareness because you can I would argue you can have all... you can have this awareness only if you've been through that process. Sometimes if you're- If you reach a level of personal enlightenment, sometimes you'll have those moments, they may only be split seconds where you go through some negative stuff you, you're on the on the downhill and the rollercoaster and it's not pleasant. Where you in that moment I realized, "Ok. This is a this is a process. I'll get through this." And I am learning at this very moments of being in that moment may not always be easy but we've been there just like a year and a half ago. When we were we were buying a new house in Atlanta. We moved to Atlanta and we were waiting on closing the sale. And there were so many obstacles in our way. A lot of it had to do with unresolved financing and whatnot. And we were living out of a suitcase from Airbnb to Airbnb. The whole family of four and it sucked. It was not, it was not a desirable situation to be in. And I found myself in that moment thinking, "Ok. this sucks and it'll be brighter after that tunnel. It's in the tunnel right now and I don't see the light at the end of it currently. I know it's there and I will see it, and this is this is only temporary." And... I was... I caught myself thinking like, "Ok, this is good. I can channel the previous experience and make the present one bearable."
Brian Kelly:
Yeah and you said the key is becoming being aware. There's two keys is being aware of it happening (signals one) and number two (signals two) is having the tools to overcome it. And that's it. It's a real simple recipe and given the background of NLP we have the tools. We have everything we need in our tool belt I like to say. With neurolinguistic programming. I tend to say NLP real fast and sometimes people don't understand what I'm saying. Not everyone has heard of it, which that in itself is a travesty. We need to get the word out about this amazing science of excellence. I love it. Oh, so we talked about the books. We were discussing books. You mentioned T. Harv Eker. So, I know I at least know you've read one book (laughs). Well maybe, and I'm joking of course. But would you consider yourself to be an avid reader? And if so, what kind of what book might you be reading at the moment? For books some people read several at the same time.
Christian Hoeferle:
Yeah,I can't read several. I can read.... I cannot read more than one book at a time, that totally gets me confused. I used to be a more avid reader of books. I'm an avid reader of content. I read a lot of articles in my field. A lot of the science or interpretation of current science happens not in books necessarily but in articles in subject matter publications, so I read a lot of that. It was... I put it on my vision board. As I'm looking at my screen behind that screen is my vision board for 2019 and I put on there. Read four relevant books. I have yet to define what relevant is, but I will... I know it when I see it. So, for me reading a book per quarter now is already something to strive for because I spend so much time reading other stuff. So, yes. I've read a few books, two or three. What I just started reading this week is a book called How to Write Copy That Sells by Ray Edwards (presents book to camera). So, this is something that I want to get better at. Writing better copy. I write copy that sells. So, it has nothing to do with the field of my work. However, it has everything to do with presenting my work in a way that people grasp it quickly and take action in contacting me to help them solve the problem. I put put down a pile of other books that I found interesting if you want me to hold them to the camera. I could do that.
Brian Kelly:
Let's read them altogether (laughs).
Christian Hoeferle:
Yeah. I have a German one (brings book to camera) you want me to read it in German?
Brian Kelly:
Oh, yes! (laughs)
Christian Hoeferle:
This one says... I'll translate this. This means do Germans and Americans understand each other? (Brian laughs) This is an older book written by a gentleman actually written in German by an American.
Brian Kelly:
Wow.
Christian Hoeferle:
So that would be like me writing a book in English. So, he wrote it in German.
Brian Kelly:
Oh, wow.
Christian Hoeferle:
Nope not bad at all by John Otto Magee. So, since I'm in the German American context every day. This was a book I thought I should know.
Brian Kelly:
Yeah. Yeah.
Christian Hoeferle:
I saw it on your library and it's probably over quoted and overstated how good this book is (Showcases new book). I would still recommend it. Simon Sinek. Start With Why. If you don't know why you're doing it, why bother. And then those two here would be books that I recommend to most of my clients (holds two new books up). The one in black, Global Dexterity is written by a gentleman that I would now call a friend. Professor Andy Molinsky. He teaches at Brandeis University in Boston. Really good book about adjusting behaviors across cultures. And this here is The Culture Map by Erin Meyer. A lady from Minnesota who teaches at INSEAD University in Paris. Also great book, contemporary science presented in a way that's not too geeky. If you want to learn about how to cross cultures. And one of my pet peeves, one of my personal interests since I am an immigrant to the United States. I thought it would be a good idea to know about the immigration experience as it has evolved over the years on this continent. And immigration began long before this country was actually a nation. So, the book 1491 is also a couple of years old. Written by Charles Mann is an excellent if you want to know about the first contact between the native peoples of North America or the Americas in general with those from Europe. And it's called 1491 because it describes what we know historically about the Americas before the quote unquote (uses air quotes) Colombian discovery. Which, I'm going to go on a soapbox here which tells you that I'm not a big fan of Columbus Day as a holiday because the people of the Americas who have been living here for tens of thousand years (Brian laughs) they didn't need discovering, they already knew that they existed.
Brian Kelly:
True true.
Christian Hoeferle:
I digress.
Brian Kelly:
Hey, and one of the things that you mentioned quite... your first book, How to Write Copy That Sells. This is just something we do. I see Jason Nast is watching. He is the ultimate connector of people. He's doing it in the comment section as we're talking, connecting Elliot Siegel. Siegel, who I have met once to come on the show. And the thing I wanted to help with you is, How to Write Copy That Sells is I had an amazing Guest Expert on the show several weeks back by the name of Carlos Redlich. And I would highly recommend you get in touch with that young man.
Christian Hoeferle:
Okay.
Brian Kelly:
He's going places in copywriting. That's what he does. He's a copywriting expert. So that way...
Christian Hoeferle:
Nice.
Brian Kelly:
You get one on one help with him. He's working with Jeff Fagan and a couple of others. And they've put together this interesting mastermind group that meets it at mansions in various areas of the country, just about every month. And I mentioned Jeff Fagan because he is a very close friend of T. Harv Eker. Has known him since they were both sixteen years old, and worked with them, helped build one of his first businesses. So, really cool how all of these connections just kind of intertwine. And Carlos and I actually shared the stage on a fitness at fitness workshop. We each spoke at one of those, that's where I first met him. And I was like, "Man I like this kid. He's full of energy." So, I'd highly recommend not just you, anybody listening, watching. Definitely check out Carlos Redlich for a look for his copywriting expertise if you need that in your business. So, we did a little bit of mind which I wonder if this is on purpose. We talked about reading as well. Let's shift over to a body question. And I think I know the answer to this, but I want everybody else to hear it from you and that is, how important to you Christian is physical fitness? For you as a personal life and for your business life? How important do you define fitness?
Christian Hoeferle:
Well that is a habit that I also had to replace in recent years because it used to be not important to me at all. because I thought, "Eh, what the heck. When I get to it I will. Maybe hop on a bike and maybe read the manual of that that elliptical." And it showed in my physical appearance (both laugh). It was... there were a lot of things contributing to that. So, we moved to when I say we, my family, my wife, and our then only daughter. Now we have two. We moved from Germany to the United States in two thousand four and I quit smoking in two thousand one. And I had been I would say a heavy smoker for probably twenty years, eighteen years. And so, I quit smoking which automatically means you replaced something else that you put in your mouth with the cigarette. So, you replace the cigarette with something else you put in your mouth. Typically it's food, which quickly shows in your waistline. So, that's what happened to me. And then we moved from Germany to the US which means that I really indulge in all these healthy food products that the United States throw at you (Brian laughs) in every corner, at every interstate, that I go, "Ooh. Another fried thing. Oh, lovely." Oh, and we live in the south east where about every other food is fried and it's so yummy. So, I did not pay attention to that at all. And I ballooned a little. And yeah. I don't know what what made the shift but at some point, I decided I'm done with this and I'm going to do something about it. And I did not set a weight loss goal or something like that. One of my teachers told me weight loss is the best business proposition ever because weight loss implies that you have lost something that you're trying to find again. That's why a weight loss products have the best repeat business. So, I try to shy away from that terminology. So, I wanted to shed pounds. I wanted to donate excess weight to the universe. I wanted to get rid of the muffin top. And it was not necessarily I need to weigh a certain weight, or I need to... I don't know. There was not a numerical goal to it. It was just I want to feel better about myself. And just like everything else it needed to become a habit. I used to schlep myself to the gym and just the mere thought of entering the gym was weighing me down. Like, "Ugh. I don't want to go there but I should and it's probably better if I did and..." At that time, I discovered NLP. And my NLP instructor in our practitioner course helped me reframe that process of entering the gym. And because I quickly learned that the sight of the gym and the building of the doors was a visual anchor that instilled a negative emotion. So, I replaced that negative anchor with a positive one. One of success. Long story I don't want to go through anchoring and on anchoring, re-entering. The result was that I was able to replace the process of going to the gym with a positive emotion and create a habit of making it a regular occurrence. So now, we work out I'd say at least three times a week. Sometimes it's more. And just today we went at... ten? Ten or eleven AM. Even though we worked out the night before at five. So, I was still sore from last night when I entered the gym this morning. And I really didn't want to go. However, firing off my success anchor was like Ok (snaps fingers). I got this. I will do it. And I felt better afterwards because I know I feel better afterwards every time. So, long story short. Fitness plays now an important role for my business success because if what did the old Roman say? Mens Sana In Corpore Sano or something like that. My Latin is a little rusty. So, a sane mind and a healthy body. If my body is not healthy my mind cannot be, and I need my mind to be successful at work.
Brian Kelly:
Absolutely. I couldn't agree more. I often say and I didn't say it today at the onset of the show, but I always say the mind and body, they are a team. And more importantly, the mind and body are your team. And as with any team goes, you're only as strong as your weakest player. And if one of them is not pulling their weight so to speak, no pun intended. Then both, the entire scene the collective team which is you. You in general are suffering. And so, fantastic. And congratulations on kicking smoking. That's a big one. A lot of people struggle with that and good on you for getting past that. No judgement for anyone that's smoking today it's just it's a difficult addiction. I've seen to rid oneself of. My dad used to smoke many years ago. He doesn't hasn't for decades. So, it's a big thing. It's good. So congrats.
Christian Hoeferle:
They say there is nothing easier than smoking, I've done it seventeen times. And I went through that. And I would say to be an ex-smoker is like an alcoholic who's dry. My chimney is now cold, and I still know that there is a chimney. So, I while I have no craving whatsoever to relapse and yet I've seen other people that quit smoking and they were cold for... their chimney was cold for years. They something triggered their relapse and I know I'm... it will be a mindfulness exercise until my last breath.
Brian Kelly:
Yeah. And I love that your example about the gym and how you used an NLP and anchoring to better your life. And that's just one example. And that's a great real world example that people can actually kind of get their brain around and recognize. They may not know what anchoring means and that's ok and just know it's a process that takes minutes. Not days, not hours, not months, not years. You're not laying on a couch. It's a process that takes minutes. And if you're an NLP Master Practitioner as Christian is, it may be even seconds to instill that anchor so you can later fire it off when he needs it. And then we need to re-amplify and re-juice our anchors now and then. It's something I instill in my fitness clients. They install positive anchors once a week and they recharge them. And so, they can fire them off when it's time just like you were saying to go hit the exercise floor. Wherever that may be. Whether it's at a gym, in the home. My goodness, time is flying. I'm having fun. I hope everyone out there is having fun. I hope you are too Christian. This is a lot of fun.
Christian Hoeferle:
Yes.
Brian Kelly:
Yes. You know in business and in life things can come up that cause trepidation, resistance, hesitation, and this other more strong word that starts with the letter F. And no, it's not the one many of you are thinking of right now but it's fear (laughs). And I'm curious on a more serious note Christian, going through your entrepreneurial life maybe your personal life. What would you say is right now would be something that constitutes your greatest fear? And then, how do you go about managing that fear?
Christian Hoeferle:
I've been confronted with that question and in many many moments in my life and especially in those self-development seasons that I went through, breakthrough experiences that we had. where I had by myself. And the bottom line for me is that the biggest fear is not being able to provide. This may be a very archaic, masculine, thing. The fear of keeping together what is important to me, which in this case is my wife and my children and our family. And the roof over our head and the daily daily needs we have. If... I think that will be my biggest fear to not provide food, safety, shelter. If you look at the pyramid of needs. That Maslow defined, right? I'm sure most of you are familiar with the Maslow Pyramid of Needs, human needs. At the bottom there is food, shelter, safety. If that will be my ultimate now to not be able to provide that.
Brian Kelly:
You know I think we were separated at birth and your twin brother. Brother by another mother because...
Christian Hoeferle:
Yeah look it. The jacket, beard (touches beard).
Brian Kelly:
The resemblance just too uncanny. I think I popped out a little bit before you did. Like years before but somehow, we became twins (laughs). But that sounded like me talking. It was like listening to the mirror. I think if you can do that. Mirror mirror on the wall, right? Really related to that. And it's for everyone. It could be different, something different fear. The cool thing is again, we have tools to overcome those fears. To help us act in spite of them. And we go through processes. I know Christian has as well through eradicating or basically re-deciding. Yeah removing the root cause of five major negative emotions from your subconscious and fear is one of those. And going through that process was in a word liberating for me, personally. Things I started doing things I never did before because the resistance and hesitation to do so was completely gone. It was just like okay it's good for me. I just say yes. I don't have the money? I don't care. I'm saying yes, it's good for me. There's no hesitation, no resistance. If it's good for me. The answer is yes, I'll figure out the rest later. Just like you said, you just said something about... I wrote it down. That you weren't even sure... Oh you said you were going to read more relevant books. And at that time, you didn't even know what those books were going to be. A perfect example. You're just moving forward. You're acting. There's no paralysis by analysis, right? "Well if I don't know what I'm going to read I can't make it a goal." Well yes you can. Just go. Just go. Set the thing in motion and go. So, a perfect example of someone who utilizes NLP...
Christian Hoeferle:
Hey if you don't like the book that you started reading then put it down and choose another one (laughs). I didn't answer it. I just realized, I didn't answer your question about how do you manage the fear. And this may sound hokey and self-development talk and motivational speaker blah blah. However I know it for... I know to be true for me and myself and my immediate environment. Fear, I learned is an abstract concept. Fear is the anticipation of pain. You anticipate pain to happen in the future. However, none of us can predict the future. At least I cannot, if you know somebody who can please send them my way. So, anticipating pain is nonsense because none of us I would assume can predict the future so, therefore fear is a liar. Telling me something will happen that will be painful. No. That's a mind freak that is in imagination. If you can practice to state president be in the moment and be your best at every given moment of your life, then fear is only that little chip on your shoulder that gets quieter and quieter.
Brian Kelly:
That's right. It's all made up. It's an emotion that we as humans make up and that's the beautiful thing about it. That it is created by our minds and why that is beautiful is because that is what neurolinguistic programming is all about. I've never talked so much about neurolinguistic programming on any show ever than this one. I'm actually enjoying it a lot. Just because it is that impactful. It is that amazing. It's not woo woo. It's real science that works and it works quick. It is fast. So, if you are watching or listening and you've never really gone down that path. Maybe you've heard of it. I've heard so many say, "Ah. I've heard of it." And they think they know it by saying I've heard of it. It's like well, if you haven't really experienced it find a practitioner and go through a breakthrough session. And then you'll say, "Oh my gosh. This is amazing." And then you may decide that you want to become a practitioner and become certified. And it can be done by literally anyone. It's amazing. Amazing. Amazing. Ok. There's one question I have to get out to and this is in the arena of business because so many people in business are struggling in this area. And it's the lifeblood of all of our businesses and that is the area of marketing. If you're not good at marketing and I say this in generalities, not you Christian. If you're not good in marketing or if you haven't found somebody to be a team member who's good in marketing then your business is going to struggle and struggle mightily. Unfortunately, many companies when they have when they go through downsizing, they will get rid of the marketing department before they will get rid of the worker bees who are the ones putting the widgets together. Well, that's a that's a recipe for disaster. So, to put it back in a positive sense. I was just curious how you Christian, how do you personally go about marketing your business successfully? What has been your most successful form of marketing to date? Maybe we'll go with that.
Christian Hoeferle:
Usually... When you read my bio in the beginning and you commented on it and said, "Oh, this this is an arena that is fairly new to me. Global business, across cultures, cultural competence. And that is the nature of my game, has been for the past decade. That many of my clients before they engage with me don't even know that they have a particular problem. Or they believe it to be a small problem that can be neglected until they find out that when you become more culture savvy than a lot of other things in your business, life, fall into place. If you do global business. So, for me the the goal of marketing has been from the get-go to educate the market. Which is different than if I sell Kleenex because everybody knows what that... what problem that thing solves. So, I have to explain to the market out there that they have a problem. So, I have to solve the problem first (laughs) before I can market the solution. And what has helped me was content marketing. Because I started this business on a shoestring budget. I didn't have a chunk of money sitting around in the beginning when I started this business. Say, "Oh, I'm going to spend x amount of thousands of dollars on marketing." I didn't have that. I didn't... it was not in the plan. So, I used the tools that were readily available to me. And those are... I come from the media world, so I know how to create content. I think I know how to write. I taught myself how to write in a foreign language or English in this case. So, I'm creating... I have been creating content around my work, showing my expertise, my subject level subject matter knowledge, and spreading that content using social media. So, I started this business about ten years and change ago. This was when social media marketing was just I would say still in its infancy. And I used LinkedIn, Twitter, Facebook, and all the others that you heard of and probably use yourself to spread the message. And to this day the most return on investment that I found doing that was through LinkedIn. I really have to admit that. I thought Facebook would be the breadwinner in this rail. And yup there is a Facebook logo (points to screen) there it is. Yes Facebook is helpful. It is another digital shingle out there in front of my... my virtual building. However, LinkedIn for me was so far the highest ROI.
Brian Kelly:
Interesting. That's great to hear. For those of you watching, listening, maybe on the podcast later when it's recorded. I hope you're taking notes for all the books he showed and talked about. He did say them out loud so you can go back and listen, and or listen to it now and write that down. Write down these notes and take notes because LinkedIn. So, he wrote- Christian wrote articles in his sphere of influence, in his area of expertise, that helped people become aware, companies become aware of the need that they didn't even know they had. Which is awesome.
Christian Hoeferle:
Right.
Brian Kelly:
That's the neat thing about LinkedIn though. For your specific case it's definitely... It sounds like it's the right theater anyway because that's a B2B. It's more of people who are in business that are on LinkedIn. Facebook is a little bit more of a social environment even though there are there is a lot of business activity there. And Twitter's probably down at the bottom when it comes to is it business relatable in proportion to social interaction, I would say.
Christian Hoeferle:
Yeah, I would still argue that you need all of those because they all create a digital footprint. They create the social proof that you exist. If you can you could tell the whole world how great you are. If somebody else tells you how great you are that carries a lot more weight. If you're the only the prophet in your own land, you'll bark up a tree the largest. However, if you have thousands of people saying, "Hey, that dude is awesome. You need to talk to Brian Kelly because mind, body, business." Then that becomes a social proof, and this is what social media has helped me do. I would not discount any of them. They all serve a different pro... purpose. However, in combination they have helped me build my brand.
Brian Kelly:
That's fantastic and I appreciate you sharing that. I use the term I call carpet bomb marketing. Where this show is being repurposed instantly. And the second we go live it's on nine different platforms. Live, right now. Streaming live to multiple Facebook pages and profiles. YouTube, a couple of channels and some other off the beaten path life streaming avenues. In addition to the fact that it was instantly shared to everything you just talked about. To more Facebook, to LinkedIn, to Twitter, and two email lists that I also have. Instantly using automation tools and that's my form of carpet bomb marketing as the plane flies by it's just hitting anything and everything. It's with a purpose. It's not just blind blowing stuff out, it's with a purpose to certain pages. But yeah, I completely agree with that. It was just interesting that LinkedIn was the one that bubbled up to the top. And I'm hearing that more and more. That's why it interested and intrigued me. Is LinkedIn is gaining more and more prominence when it comes to the arena of marketing in itself and getting the word out. And that's good to hear. LinkedIn is a solid social media platform for many reasons. My goodness. Oh my gosh, we're already at the end of the hour so we need to first real quick before everybody leaves, because nobody is going to leave is discuss this one very important thing and that is, the trip (Sponsorship slide shown). The free five-night vacation stay at a five-star luxury resort in Mexico (laughs). And you can't see him on screen and Christian is acting like he's texting the... he's going to win it on his own show. I love it. So, you can either go to ReachYourPeakLLC.com/vacation. ReachYourPeakLLC.com/vacation and you'll see an opt in form at the very top. Or simply text the word PEAK, P-E-A-K to the number 6-6-1-5-3-5-1-6-2-4. Again, that's the word PEAK, P-E-A-K to 6-6-1-5-3-5-1-6-2-4. Do that right now, while we are live so I can monitor it because we do have just a few minutes left. Hang with us because I do have one final really deep, heavy hitting, earth shattering, question to ask Christian. And it's a question that I've literally asked every past guest, so I hope your wife did not ruin the surprise (laughs). The thing is, is it's not really earth shattering. It's not a high-pressure question in the sense of that it's really because the only the only correct answer is yours Christian. There can be no one else's. It's unique to each individual. So, there is no wrong answer. You can't you can't get it wrong. You cannot fail this test and it's not a test. And so, it's a question that I like to bring up because it it means something different to so many different people. And to date, not a single person has said the exact same answer as one prior on this show, for what it means to them. So, are you ready?
Christian Hoeferle:
Shoot at me!
Brian Kelly:
(laughs). All right. Ok. So, we'll get serious because I truly want to know what it means to you. And so here it is. Christian, how do you define success?
Christian Hoeferle:
To me success is reaching the goals that I set for myself. Success... If I expand on the definition. Success would be overshooting those goals. And also, success is to in the end, when all the business and financial transactions are done. Success to me is inner peace. To be at peace with myself knowing that I did my best. That I was impeccable with my word. That I did not assume anything and that I did not make it about myself. Those were The Four Agreements (signals four) by the Miguel Ruiz. If I'm at peace in the end, then I know I've achieved what I set out to achieve and that is to me the ultimate litmus test for success.
Brian Kelly:
Phenomenal and true to form. Unlike every other one prior to you and just as phenomenal. I love this. I'm going to compile a book with all of the responses. And I was I was like, "Oh he's he's quoting the four agreements." I could tell Don Miguel Ruiz as you were saying it. Being impeccable with my word. What a phenomenal book! Oh, my goodness. It's a short read. Anyone, everyone, watching and listening if you had not read it. Even if you have, read it again. My mentor and his wife read it every single year as what they do in the beginning the year. It's pretty awesome thing to do. Inner peace did my best. Overshooting your goals. All of that is absolute pure gold and I appreciate that. What I want to make sure people have the ability to do Christian is- Well first, I wanted to say you have a gift to give. You have been so wonderful in doing so and actually offering something. So, what I wanted to do is bring up your page that you referred to. And have you say a few words about it so folks can take action.
Christian Hoeferle:
(The Culture Mastery Website on display) Yay! Well here you see the the bottom of our home page of our company. So, you see the company is called The Culture Mastery. The word mastery that you used earlier like, "Yeah. He's using that word. I love it!" So, he placed the anchor for the end of the show. So, the name of our business is The Culture Mastery. So, we help people master themselves and others across cultures. And if you choose to give us your name and your email, we're going to promise to spam you until the end of your days. No, we won't (Brian laughs). We will actually send you... (laughs). We'll send you a series of automated e-mails and each of them contains nuggets of wisdom that we collected or that we have the rights to do so that's not only content that we created but also those of our partners. And it will help you get started on your journey to cultural mastery. You will... We don't send emails out too often, so you won't be getting something from me or from our team every day. But in the beginning when you sign up there'll be a series of six emails, and those will come in a matter of two weeks for your reading pleasure. And it will also give you the opportunity to schedule a free consultation. So, as I said earlier, I choose to give my time away to selected people. So, if you are serious about this. If you're committed to mastering your cultural competency then I will take out time of my day and have a Zoom or phone or FaceTime call with you and see where where your pain points are and how we can make them go away.
Brian Kelly:
Fantastic. Thank you so much for that. And so, the website for that for those of you that may not be able to see it is TheCultureMastery.com. You just go to TheCultureMastery.com and then up on the top you see it says, "Our Story." Put your mouse over that and then click on the word "Contact." And that's where you- how you get to the screen we're showing right now with the opt in form and everything that Christian just described. Thank you so much for that. That is amazing. And the best way to connect with you? What would that be? Would it be Facebook, would it be through this website? What is your preferred method of being contacted?
Christian Hoeferle:
Well my marketing department would say yeah, the website is number one. Sure! Go to the website please. That's how you get all the contact information you need. LinkedIn, Facebook, Twitter, even in that sequence. And e-mail. E-mail works. I'm old school. I'm... you- We're not too far apart. We're twins removed a little bit (Brian laughs) but I'm pushing fifty-two. So, I'm still...
Brian Kelly:
All right.
Christian Hoeferle:
I'm still on e-mail or text works too. E-mail is a little... there's a little more substance to it. So, yes. Use all this: website, LinkedIn, Twitter, Facebook, e-mail.
Brian Kelly:
And then on LinkedIn what would they search for?
Christian Hoeferle:
My name. Just you see my name is as it pops up in the lower edge there (Brian laughs). Magically... Look for my name. Christian Hoeferle. And you will find me. If... you know what. With your permission I'll post the link to.
Brian Kelly:
Absolutely
Christian Hoeferle:
My profile in the comments section. Under this livestream later on. So, you'll finally be looking for that name and or you look for The Culture Guy which is my nickname. So, you'll find me on Facebook using the nickname The Culture Guy. That always works. There's multiple ways to find me.
Brian Kelly:
All right. And if you have any issue getting a hold of Christian by all means just reach out to me personally and I will connect you with him. And I'll make sure that he's ready for that.
Christian Hoeferle:
Thank You.
Brian Kelly:
Connection to occur. Well cool. Well that's about... We've gone way over my normal time and that's great. That's the beautiful thing about this. This venue is you know, I have seen and worked with other others that are on radio stations and they must shut it off at a specific time because you know the station is running multiple shows and they have commercials and things. The beautiful thing with this is, we could go all night. So, I think we should just go another another hour. Oh good, Brigitta is helping out with LinkedIn Christian Hoeferle. Good. And no, I'm just kidding (Christian silently clapping). We're going to close it up here tonight. And Christian, thank you my friend. I so appreciate you coming on, spending a full hour plus (Christian puts palms together and bows) with not just me but with all the wonderful people who've been watching and commenting. You know Jason Nast has been on, your wife, Elliot Siegel, and Roger Gallegos came on, Rick... They just goes on and on. It's awesome. So, I want to appreciate you as well as (Christian claps and gives thumbs up) those that you have watched the show that listened. Listen for it on podcast. It's coming out very very soon and fantastic show. Appreciate it. Look forward to the next show. Coming up one week from today we have a show every single week. Another amazing Guest Expert coming on. So, be sure to tune in then. Until next time, have a blessed blessed evening. And Christian (Christian waves goodbye) you do the same my friend. And let's...
Christian Hoeferle:
Had a good time.
Brian Kelly:
Great great evening (salutes). All right. Thanks so much (Christian bows). Bye bye now.
Announcer:
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Christian Hoeferle
As the owner and founder of The Culture Mastery, Christian Höferle (alternative spelling: Hoeferle) is a cross-cultural business consultant who has extensive experience in working with multinational companies.
German by birth, American by choice, and Bavarian at heart, Christian is a fan of building bridges and not enthusiastic about walls. He studied at the University of Passau, Germany, where he majored in Political Science. Christian is a cultural consultant, trainer, facilitator, and coach. He is also an NLP Master Practitioner. Through his company he helps people in closing the gaps between their home culture and the target culture they are working with. Christian also hosts The Culture Guy Podcast, a web radio series addressing the needs and interests of global professionals.
His mission is to lead people to a better understanding of cultures, so they can work at their peak and in peace with each other. His goal is to create peace by helping people from different cultures understand each other better. Companies Christian has worked with include Volkswagen, Bridgestone, Recaro Aircraft Seating, ZF, Plastic Omnium, Evonik, Alcoa, Siemens, and Wacker Chemie.
Connect with Christian:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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