Special Guest Expert - Clarissa Burt
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So here's the big question, how our entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, two steps back work getting.
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show, you have an amazing show lined up for you tonight. I cannot wait.
I cannot wait to bring on our special guest. Some of you might have just saw a little glimpse of it right there. Clarissa, Berte is coming on. She is in the wings waiting and she is going to be on the mind body business show. I am so excited because you're going to find out why this is a woman of incredible energy, of incredible acumen, of intelligence, of work ethic, of entrepreneurship, you name it. This woman is has got it. She's got the talent base, that of very few people that I've ever met in my life. And I cannot wait to share her value, her wisdom with you. This is going to be something very, very special. So stay with us through the end of the show, the mind body business show, that is and this is a show for you. It is a show for entrepreneurs by entrepreneurs. And our mission is to bring on the best of the best, those that have succeeded, those that have reached the pinnacle of their craft so that we can share their gifts with you, so that you can learn the secrets to their success.
And then literally all you need to do is take notes and then learn how they achieve their success and how they continue to ride that rocket ship even higher and just model it, copy what they do. That's it. It's really that simple when it comes down to how do you how do you become successful? All you have to do is copy. Pretty cool, huh? That is what this show is all about. And what I found is all successful people over the course of a ten year study where I just followed only successful people and and mentors of mine, books that I read of authors that either I knew personally or met personally or even authors that no longer are with us on this planet and just kept learning what made these people so successful, more successful than I was at the time. What what what could I do to change my own game and reach the levels they had? And I found over the course of those years that three patterns develop and you might guess what those three are. Yes, mind, body and business mind is a powerful yet flexible, the key being flexible mindset. Each and every one of these individuals had developed that body literally means taking care of your physical body through exercise on a regular basis and through nutrition.
What you ingest. And then there's business. Business is multi multifaceted. And these successful people had mastered the skill sets that are necessary to become successful in business. And there are so many there's marketing, there's sales, systematizing team, building leadership. I mean, the list goes on and on and on and on. And here's the thing. I personally believe that no one human being can master every skill set that is necessary to become very, very successful in business. The good news is there's one of those that I mentioned already that if you were to master just that one. Then you can leverage and that one skill set is leadership, when you've mastered the skill set of leadership, you can then bring on a team, a team of individuals who have mastered the skill sets that you have yet to master and honestly may not ever have time to. Now you have a team with all the skill sets necessary and you have the ability to lead them and to make your business thrive. So speaking of thriving, another thing that really, really successful entrepreneurs do is they read voraciously and they read the right books, not just any books. And with that, I want to quickly segway into a little segment I affectionately call bookmarks.
Bookmarks, Hornsey, read bookmarks, ready, steady, read bookmarks brought to you by Reach Your Peak Library Dotcom.
Yes, there you see it, reach your peak library, dotcom, real quick before I jump into that, you are going to be learning about several resources on this show, as we do every single time we come on the air. And you're going to learn about websites and books and other great things. Do yourself a favor and resist that temptation to click away from the show and go check those out during the show. Instead, I would recommend and suggest that you maybe get an old fashioned piece of paper and a writing instrument of your choice pen or pencil or even get on your computer. If you have room on your window next to watching us and take notes, just write down the resources and visit them later after the show is over. Here's the reason why. The reason is, is that the magic happens in the room. I would really hate for you to go off and get sidetracked and take your attention away from Clarissa as she's giving you that one golden nugget that could potentially change your life forever. And I mean it, that these are the types of entrepreneurs that come on this show. They have life changing advice. And to a person, every single one has done the same thing. So please stay with us to the end so that you can get the most out of it. All right. Reach your peak library dot com. Write that down. Don't go there. Write it down. Reach your peak library dot com. That is a website I had developed with you and mind the entrepreneur, the business person, no matter what your level of success is today.
Here is a miniature library that you can go to that I personally have vetted that every book in here, it's only in here if I've read it. And it had actual impact, very positive impact on either my business or my life or both. And so as I began reading voraciously and only started about 10 years ago, reading, which is another story into its own right, and I began reading really fast, really quickly using Audible and just started taking note of those books that were impactful. And I decided to put them all in one place. And it just the list just keeps going on and on and on. So this is here for you. And what I recommend is if you're just starting or even if you've already read some and you just found a book in this list that I had never read that, just go ahead and click the button and go read it. Don't in other words, don't go through paralysis by analysis and read every description of every book, because by the time you do, you'll have almost read another book. It's all about working efficiently and smart. And so speaking of smart, I got to tell you, our guest expert is beyond beyond intelligent. She is an amazing, amazing young lady. And rather than me, just gush all over the place about her. I'm going to bring her on. It is time now to bring on Clarissa Burke. Here we go.
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, league qualified.
And there she is, ladies and gentlemen, by one of the only Clarissa, Bert, gosh, gosh, I'll just sit here and wait.
I'd love to hear you. Gosh, please do.
I could feel the hour easily too much. That's why it's very, very kind.
You are you are one of the most amazing people I've ever met, Clarissa. I've never met someone with the combination of talent, God given and nurture that you have put the time in of intelligence, a business savvy of energy, of everything. I mean, you're like you're the full package. And the great news is there are going to be so many women that could take advantage of your brilliance. And we'll get into that deeper during the show before I jump in real quick. And I'm going to actually introduce you formally before I do that real quick, I want to remind everybody that's watching live is that if you stay on to the very end, to the very end live, you get a chance to win a five night stay at a five star, a luxury resort, compliments of our pals at the Big Insider Secrets. You see their logo in the upper right of the screen. If you're watching if you're on a podcast, it's the big insider secrets. And Jason Ness and my buddy, he's a great friend of mine. He's the head of that company. And they provide this wonderful gift that we get to give away each and every show. I love it. I love it. I love it now.
Let's do it, let's bring this amazing, beautiful woman on the screen formally to the show, Clarissa Berte is an award winning actress, international media personality, producer, director, writer, author, public speaker and supermodel. Holy moly. While ago, with hundreds of television and film credits to her name, this who's who of international and American women, brings over 30 years of entertainment industry experience in both international and American markets. I can't believe 30 years you're not you can't be old enough for that. Clarissa is recently awarded the Certificate of Global Honor by the University of India and the Women of Excellence Award by the Women's Economic Forum in Los Angeles. That's Los Angeles for those of you that don't know. And currently, Clarissa is now the CEO and founder of In the Limelight, a multimedia platform for women entrepreneurs. I can't wait to dig into this. The in the Limelight media mission aims to elevate the position and condition of women entrepreneurs globally, both personally and professionally, providing educated, entertaining and empowering content. All right. That's our show for tonight. No, here we go. Ladies and gentlemen, welcome to the big screen. Claressa, once again, how are you doing tonight?
I'm doing really well, thank you. Well, we do want to thank Jason Narced also because he introduced you and I.
Yes. And boy, I mean, right off the bat there's a lesson is connections and networking is going to networking.
And I say it every show. I have my own show in the limelight network, in the limelight television and under the network. And and I speak to entrepreneurs all the time. And that's the one thing that I am constantly saying is the importance of networking. And, you know, people keep saying, Brian, I'll work and work at Double Time, Inc., covid working two, three times as much while we're working so much more because we're packing so much more into the day, because we're not traveling, we're not on the highways, we're not in traffic, and we're not at the events or the networking events where maybe you're at the bar with somebody, you're catching a coffee around or like really compact. It's more of a concentrated effort, if you will, by being here in front of zoo. Of course, you did today. But I know how many I did. And and it's just, you know, just getting a lot more done, which I have to say it's exhausting, but it's enthralling at the same time.
I can so relate. It is exactly that way. I think we have fewer distractions because we are kind of secluded in the car, far less. I go out for less. I order groceries online and have them delivered where now I could go get them just, you know, but I would lose time in doing what I love to do, which is build the business, which is what you do. And that's one of the things about you that really impresses me. Clarissa, is your work ethic. You are an amazing woman when it comes to that as well. You just work, work, work, and you love what you get to do. You're passionate about it. And I was curious. So I love the bio that you gave. And it talks a lot about your accolades on the surface view. Right. The physical view. What I like to do, the first thing is dig deep into that beautiful brain of yours and find out what it is, because, look, you work hard. There is a lot of challenges that you face every single day as an entrepreneur. We both understand and get that and everyone watching those, too. So for you, when you get up in the morning, first thing in the morning and you know that all of this is in front of you, all the challenges, all the victories as well. What is it, though, in going on in your brain every morning that motivates you and that drives you to do it again another day?
Yeah. And what they always say, what would you do for free? You what would you do if you could do it? If you had to do it for free? And for me, it's always been it's always been media. Look, I was Mary Poppins in the kindergarten play in my life. I think it was always going to be a stage and a microphone. It's just kind of like how I was wired, if you will. And I didn't really come into my own in that sense for quite some years after that. But once I did, I fell in love with the medium. I fell in love with the cameras. I fell in love with the audience. I just I love that kind of connection.
And I love what media is able to do, whether it be traditional or social for all of our businesses. A lot of the times, Brian, we hear about people that are cutting off right away. They're there. You know, they got it. They got to cut some to make some cuts and they make cuts for on the promotional piece of their business or the PR piece of their business. And the last thing you want to do, the first thing that you want to be continuing to do in periods much like covid.
And when there are aren't there are a lot of if there's a recession or God forbid of depression going on is to continue to to let people know that you are still there, you're still up and running. You're still you're still able to to to bring some value into some service to them. I think it's one of the most important thing. Cuts some light Scott something. I don't know what else you know you can do, but cut something else and would never, ever, ever cut the promotional piece that is so vitally important to your business.
Couldn't agree more. I mean, it's like many companies, when things went struggle's hit will cut the marketing arm first, which is like cutting off your own blood supply. Why would you ever contemplate doing something like that? It's in the sales force. It's marketing and sales that get hit first. And you're absolutely correct. And this is I look at this time that we're in right now is an immense opportunity. And why is that? Because more people are gravitating to online live media like we're doing right now. And there's never been a better time, in my humble opinion, Caressa, to get your word out about yourself in general.
Forget about this either, Bryan, is that even the traditional media, you know, they're hit by the recession just like we are. Right. So their costs, their pricing is going way down. You know, they're out there really scrambling for those advertising dollars or whatever else it is. You might be able to pick yourself up at 15, 20, 30 second commercial. You know, even if they're on for pennies on the dollar, pennies on the dollar. And you only use that as an example. Certainly there are magazines and newspapers and all of the kind of places that we can find opportunities to to to promote our businesses, social obviously, even there. There are so many different ways that we can be continually promoting our business. That's rule number one for me is do not stop promoting, promoting, promoting. And of course, as we said before, networking is a part of that, too.
Yeah, it's it's, again, marketing and that's exposure and it's your life's blood. Here's the thing. You could have the greatest, the greatest store front, the most beautiful, gorgeous, glitzy, glamorous lights flashing and everything. And, my gosh, people, if only they saw it, they would come in. That's there's the rub. They must be it. And if they don't know you exist, if you're not out there, if you're not getting the help of someone like Clarissa and getting out there, getting your exposure, getting your name recognized, your face recognized, if you're not doing that, then no matter what kind of storefront you have, it won't matter. You can have the best website that's been split, tested. An ad copy paid two hundred thousand dollars for the best ad copy on the planet. But if nobody ever opens the website, what good is it? Nothing. That is why people like Clarissa exist, and that is to help you to get that part taken care of. And then so, so much more.
What I wanted to do in the limelight was to help solo partners and entrepreneurs that either you, the products or services that they want to get the word out, but they don't necessarily have big budgets.
They don't necessarily have the wherewithal, the know with all I mean, to do what you and I do takes a lot of work. This is not you know, it looks really great, but there's a lot of work behind all this pre production. There's production, there's post production, there's finding millions of moving parts that you and I know very well. If you take that chunk out of your own business, you know, that's that's a huge chunk to take. Right.
So what have you working in your business and not on your business? Not in your business, as they say. Right. So when you had your hand it off to somebody like in the limelight or somebody much like yourself, I'm able to help people get their videos done. They get a podcast. I have a digital magazine right now. I can show you a print version. I don't print money. I print them for my coffee table. But you'll see a digital version. It is in the limelight. We call it savvy, intelligent media for the savvy entrepreneur. And right then and there, you then you're in a magazine. You can write for the magazine. You have the magazine. We send you out on our newsletters. We write press releases for you. And it's not that big budget piece that you think it is to be able to do this. What I'm really excited about now is that I'm creating the In the Limelight network whereby we're going to be on a beautiful Otey over the top platform or one of these platforms, much like Netflix or Hulu. And then there will be a lot of different entrepreneurs having their own shows run into the network. So, you know, for, again, pennies on the dollar, you're able I'm making it possible for I'm going to call it the little guy, because that's not we're never little guys, but we're certainly not Coca-Cola. We're not Ford. Right. We have to be able to promote our businesses in an intelligent way. And I want to help people do that on a budget.
I love it because so many need what you provide, but so many can't. You know, they don't have the budget. It's a marketing budget. You know, here's the thing, though. If you're out there considering hiring somebody like Clarissa and in the limelight, be sure to make marketing your number one priority. Yes, putting food on the table is also very important. But when you're looking at budgets and what you're when you're looking at spending on, say, equipment, inventory, whatever happens to be for your particular business, if you don't have a marketing budget that is your top priority, then your business is likely not to make it very far.
You know, we're kind of in this kind of covid period, if you will, Brian. Already we're spending less and gas insurance companies, car insurance companies have they've sort of readjusted, if you will, not by much, but a little. They've readjusted to. There are different ways that you can that you can take a look at your budget and and massage it a little bit so that you don't have to forget to promote your business. As we said, again, it's it's just it's just too important.
Yeah. And so I think we got a theme for the show. I'm going to say it's marketing and exposure and public relations. All of it put together promotional marketing. It comes down to everything.
As you well know, there are still many really great networking events happening and a lot of them are for free. Know I'm on the mall. I sign up for every one of them and I'm not really let me just put it this way, or at least always in the background there. I might be working. I don't always show up on video because I'm not always video ready because of the amount of work that I've got going on. But they're always going on in the background. Sign up for as much as you can. It doesn't necessarily have to be there. You always have to have the video on which, you know, I don't know if that's always a good thing, but it's the way I get through the day by I learn more about people. There's more people that I can reach out to on the list. And there's just it's just another way of networking. You know, even at a networking event. I'm always the one in the back of the room. I'm not at the table at the front of the room, always at the table, at the back of the room, slip out the door and come back, you know, that kind of thing. So I think that that's another really great way to stay engaged while you're working. But keep your ear to the ground. You know, keep keep up on what's happening around you so that you can see in six months time we shifted completely. The way we work is completely different.
It's amazing how much you learn by just attending these things, and I've always taught and trained just show up, show up to as many as you can. That makes sense. Make sure you have an actual outcome in mind before you go. So, you know, one of the most powerful outcomes could be to meet the speaker, the main speaker of the event. Isn't it amazing if you if you set that is your outcome.
It always it happens because they want to be met. They're there because they've got a network, because they want to be met.
And for someone like myself and, you know, we can get a lot of we used to be able to go to a lot of events as press, and they're always looking for press. So that's another really great thing that I help people with, is starting their own shows and making sure that they're locked and loaded when they would never come on my show. Yeah, they would. And here's another really great thing. I know it's Brian as well as I do is get yourself over to Amazon and just start looking up the books that are in your niche that the people that you want to interview. And there is there's a plethora of of people that want to promote their books that will always say, I have never heard anybody say no to be on my show. I don't know about you, but I have never had anybody that's promoting something that wants to get the word out about their book or what product or service that I haven't been very successful at being able to get on my.
But now I'm not that well-known here, you know, but they will come on when you put up when you set your business up in a way with beautiful imagery and you set it up with the people, media kit and all the other things that we teach you, people are going to want to they're going to want to be on your show. Believe me.
I'm glad you brought that up, because quality is a big, big part of it. I've seen so many that come on and start a live show and they want to they're doing it on a phone with a trembling hand, with horrible sound and no forethought, no graphics. Just just turn it on and start talking about things differently.
They don't know that there's another I don't know that I could be a brain surgeon tomorrow morning either. Right? I mean, there's a certain process you have to go through and most people do. Here's the other thing is the fear, fear of public speaking, fear of being in front of a camera. And let me tell you, it's like anything else. It's like the first time we got on a bicycle. Brian Right. I was a little I was a little wobbly. I remember the first wet, but it's like anything I get back on a bicycle, I'll have it on a ten years and. Right. It is as if it were as it were yesterday. So it's the same thing. It's the same thing with media. It's the same thing with being in front of the cameras. And it's the same thing with having your own show. It takes two or three times and then you slide into it and then you really start to enjoy it.
Oh yeah. Yeah. And it's about just getting off. Just going. You've got to get started. A Mike Mastrianni came on and saying love or Bryner ideologies and energy is contagious. Oh my goodness. You're right. Energy is off the charts. Thank you for introducing. And he later said her is very, very important.
Italian last name with Marcelo must be on the yes.
Yes. And he is also a high energy guy. I know him personally. He's a great guy, hails from the East Coast. So we've got an area where everybody can hear the accent.
I'm Philly and a New Jersey girl there.
Oh, there you go. There you go. You're not too far from home then. That's right from that. Hey, open the show by talking a little bit about reading the importance of it. And I understand a little birdie told me that someone may have just written a book and sold it or something. I don't know who that might have been.
Is there a copy handy that could excited about it? I'm really excited about it because it's something I wanted to write for a good jillion years and never got around to it. Well, I met a wonderful guy by the name of Gary Krebs, who is not only literary agent, but he was also a ghostwriter. And he and I met at a networking event yet again, the secret novel by Greg Reed out in San Diego. And he heard me speak and he came up to me and he said, I really want to write your book. And I said, listen, I'd love to work with you, but, you know, just the money, you know? No, no, we're good. So we made a deal. Lovely deal. And we've written the book. It's called The Self-esteem Regime. And it was sold to in Little Field in New York City. I love a huge publishing company. We've got to preserve a an upfront payment. What do they call that? Oh, yeah, I think it's I think it's reserve. I don't know. I can't remember. You know, I'm too busy.
I'm fried by this time of the day, by the way. And so we're excited about the self-esteem your regime, because it was very it's really a cool concept, I think. And it helps people along with their confidence and their self esteem in many different ways. And I'm very thrilled about that. We also sold the audio rights to recorded books, so we're really, really thrilled. It'll be my very first, apart from the cookbook that's behind me, I don't know if you can see the cookbook over here. Yeah, right there. Yeah. That's the Italian Gluten Free Gastronomy Cookbook, because I found out the hard way after living 30 years in Italy that I had problems with gluten. So everything in Italy is either pizza or pasta or bread. So I couldn't understand why I was constantly being rushed to a hospital. I look like Shrek all the time. But anyway, that's another story for another day. But I'm very thrilled about this, the self-esteem regime, because for me, Brian, it's really more than a book. It's really it's a movement. It's a mission.
And I want it to be global. You know, people just need to be waking up in the morning. Have a great relationship themselves before they can have a great relationship with others, and that's what it's all about.
I love that title, The Self-esteem Regime. Thank you. It's fantastic.
Do you have a copy of nothing more than an organized way of doing things? That's what regime means, OK? Yeah. Do you have a copy handy next to you? No, it's not even. No it's not. We're not it will not be published for another year and two months. Oh wow. We're still writing it. We have to have it in by the end of this year per contract. And so Gary and I are really we're working on a chapter each week, which we want to know why I wasn't able to do everything I was supposed to do for your automation or the automation master. And so it's an inside joke, everybody, because, Brian, when you come on to his show, is going to make sure you don't forget it. And so but it's really it's really cool due to, first of all, to get a book deal from a really reputable New York publishing house and then to get the what's the word I'm looking for everybody writing this comments. The not the reserve, the money.
They give you a front row retainer, right? No, no. Well, I'll come up with it before the end of the show, I'm sure I will. Deposit. Now, it's kind of like that, but listen, that's embarrassing.
Oh, yes, this is what happens to you know, it's funny because I love to say, well, you didn't want to work a nine to five. Be prepared to work twenty four seven. And we all, as entrepreneurs know that's true. But I've been walking around lately going, you know what, I think I'm working twenty five, eight.
That's going to be the name of my next book. Yeah, I totally relate to that too.
And you know what the thing is? It doesn't, I don't know. I'm sure it is the same with you. It doesn't feel like it's work the entire time.
And very little of the time it's you've got to find something you love to do. I've heard so many people say both sides of the fence on that, you know, be passionate about what you do or if you're not passionate about it, it's going to be a grind and then you draw it. Yes, but the odds are stacked against you that you will succeed and take it as far as you would with something that you're passionate about. Like Clarissa's.
Yeah. I don't know if your question before is that what motivates you when you get up in the morning and sometimes it's I'm not going to lie. Sometimes it's really hard, you know. You know, as we all know, I mean, there's ups and downs and it's really hard to keep yourself up and bubbly and joyful and, you know, mindful and all that stuff every day. I don't know about you all, but I know what's happening over here. And it's a challenge at times. It's really hard. And then I, I honestly and I know it's going to sound hokey, but it's the truth. I push myself forward because I really do hope that the message, whether it be through the shows and the media, the podcast or the magazine or even the look at that is going to be a very important piece or a very important message for someone. And so I'll get up out the kitchen in the morning. I make him a coffee. I don't drink coffee and tea. I'm making my tea. And I just hope that it's really making what I'm doing is going to make a difference for someone. And and that's what that's what really kind of motivates me. It keeps me going. And it's this when I go it's not about UCLASS, it's about them, honestly. And I know it sounds like whatever, but it's kind of it's really true for me. And so because if it were up to me, I you know, I don't know. Sometimes I just want to shut it all down. I live on an island, you know that. And I don't. And I won't. And but it's all good because I really I love this. I love what I do.
And that's why I have people like you on the show because you're about serving people there. Why is not inward. It's outward. You're looking to make lives better for those that you can touch. And the more work and effort you put in, the more people you can help. And that is what I love about what I get to do. This show every entrepreneur has been on the show has that similar sort of an attitude. And this is a big lesson for people, for us, especially those that are starting out. You know, when you first start out, there's a lot more scarcity mindset going on because you've got to make the money to pay for your your rent, your food and all that. And we get that. That happens. That's OK. But you're going to find out very quickly, though, if your attitude doesn't change over to us, one of a servant, someone who is there to help others, you're going to, again, struggle to make it in your business unless you are there to think about others rather than it is it it's like going on on stage, right. So you go on stage and if you're all nervous and you're all like just in a knot, it's because you're thinking about yourself and what what is going to happen to you. But if you turn that around and say, I can't wait, I wonder how much impact I can make on this crowd, then those nerves dissipate magically. It's just like that. What do you think?
I do think that that's the way it is. I think a little bit of nervousness, kind of a good motivator as well. You know, the first couple of minutes, they're always a little more tough. But certainly I don't think that we would be in the game if that wasn't, because there are a lot of people who would never walk up the steps to, you know, they wouldn't even consider being on a stage. And if they only knew truly like what you just said is that the message that you're you're impacting someone else. And if I were standing with you one to one outside in the hall as opposed to up on that stage, what's the difference exactly? You only you may only impact one person in a three hundred person audience. You don't know. So it's not really necessarily where you're standing. And if you have a microphone or not, it's it's the message that's in your heart. I think that's the important thing. I just happen to love a microphone. But, you know, that's I think it's a defamation. It's a it's a work hazard, if you will. It is. It's kind of like a hazard when it's getting me to shut up isn't really the problem. But I just I just love being able to help you with that. I also I have on the show every two weeks we have domestic shelters, STG, and I use that more as a PSA, a public service announcement, especially because doing it a lot more women are being abused at home because they're at home with the abuser. So I bring them on as a public service announcement and has just had such great success. And that, to me, you know, is just making sure that women know that there is something, some place they can go and they can get help. I'm done. I'm done here. We've done our job.
And, you know, it's I think this is right down the alley of what you do for people. You're trying to get people more exposure. And some people are a little resistance to that. If they have not gotten used to being on camera, if they haven't gotten used to being on stage, if they haven't gotten used to their picture in a magazine seen by millions of people. The cool thing is a quick story. I heard about Johnny Carson. He used to be the host of The Tonight Show.
I have to say that because some people actually don't remember I was there. I know some people don't even know his name. I don't remember Bob Hope. And I'm sure you and I do. Yes.
But one thing I learned, this guy went on on five, five nights a week in front of millions of people. He was this was the show to watch at night before you went to bed. And he was a comedian. And he was he was at the top of his game and he was incredible at it. And he confided and said that when he's behind the curtain, as Ed McMahon is about to announce and bring him on without fail, every single show, he was shaking in his boots, he was nervous. And that when I heard that for the first time, I thought, well, then it's OK. Like you said, it's OK to be nervous if there's a healthy, nervous. But just know that that's a natural thing and you're never. You mean you mean the likely never get rid of it and you may not want to because it gives you that drive and that extra boost when you get up on stage you have that energy to Welcome everybody. So just know that. And with Clarissa's help, you know, Katie, bar the door, you're just going to take it to the next level.
The thing is, it's nobody's sitting in the audience going up. Can't wait to see this person fail. Nobody's sitting there saying, I can't wait to see you fail. You know, that's not the way it works. The human mind, when they see someone come out on stage, you really want you to do well. And they really were excited to hear what you've got to say. Now, if you're boring, they're probably going to get up and go make a coffee break. But I mean, they really want to hear what you've got to say and and you really want to be the person that it's going to say what they want to hear, you know, so it just kind of like a win win. It's not as scary as you think it is. It really isn't. And then you get to a point where it's not really, really not scary at all. Like I could do this all day long.
Yeah, I, I look forward to it now more than ever. Hey, our buddy Mike's back. I love our energy and people need to hear her. Yes, I agree. That's why she's on this show. Great advice to people that need help could not agree more. Thank you, Mike, for that. I definitely agree totally and wholeheartedly. Yeah. Because, you know, we used to be able to speak on stage in front of people and I miss it.
I got to the point where I cut. I loved it. I'll tell you, the first few times was I nervous. You better believe it. I was nervous because you've never done it before.
You're not sure if the thing is, do you have the material down? Are you going to make an impact on people? But when you're first doing it, those things aren't in your head. You're just all in yourself.
But what can get through it if you forget to say something nobody knows you're supposed to say? Exactly. Yeah, you know what I mean. So, yeah, it's all good.
It's all about telling a story about your message. Les Brown is like King about how to do that. He's doing lives almost every day right now, every evening. That guy is amazing.
He was on this show and that was. He was what? A sweetheart. I love that man. Amazing guy. So as we said earlier, being an entrepreneur takes a lot of skill sets. You actually have to have some skill and you need to cultivate some skill. And as I said at the outset, one skill set, if you can master it, that will help you greatly. It is best. I have more than one that you've mastered and for you, Clarissa, where you are today, just right now, not yesterday, not a year ago, but right now, if you were to pick three, three of the top skill sets that you would implore others to cultivate and to learn and master for themselves, what would those three be?
The prize question you did? First of all, I would definitely say and you said it with reading, which is absolutely I would say with courses, there is never a moment. And you know that I'm not new to me. Coursera, Linda, Skillshare, whatever it is, you know, you're never above the fray. There's always something new coming out. You do not know it. All things are moving very quickly. And so I especially want you to me is doing like your nine ninety nine. Of course, I have quite a few courses in there that I either refer back to that I just can't wait to buy and delve right into. Like I think like people binge watch on Netflix, I binge watch on YouTube and that's the truth. I wish I could say I was doing more exciting things. I'm a little boring, I know, but that's one of the best things I think is that you can get on there and just keep learning, learning or whatever. And sometimes I'll go and I'll I'll pick out a course. It's just a little bit out of what I probably think I need, but I'll learn it anyway. And so that's really the first skill sets I think are one of the most important things.
The second one, you know, leadership for me, I think as so many things. And I think that even today when I'm working, thanks to Brian, he had brought up a cavium once to me and you should get his link so that, you know, what we're talking about is a place where you go get interns, right? Well, interns today are much younger than I am. I don't know about Brian, but then I am. And so there's a whole new there's a whole new way now as far as people of our age that we as older baby boomers working with millennials and even younger, I think millennials, even younger millennials and and you have to know how to talk to them to keep them motivated, because it's a whole different works mindset. It's a whole different work ethic, if you will, between the two between the two. So really important to know how to speak to them. You know, if it was me, it would be black, white. Your late one minute after nine, you're late. You know, that would be my way of doing things.
But I know that that's not the way the world turns these days. So I adapt and I keep it all together. And I learned that. What a minute. Like, probably the greatest thing not going it's not going to break or break the deal, you know. So that's another thing in leadership that I think was really, really important. And the third thing that I would say that is necessarily a skill set, but it's something to keep in mind, and that is always have your legalities in order beforehand. And I can say that from experience by thinking, you know what, that probably is one of the things I could probably cut because, you know, money's tight and the legal and lawyer probably not the first the first spend right now. I probably wouldn't do that. So what you are going to pay for legal beforehand and contracts and making sure that you have all your I's dotted and your T's crossed as I need you to pay them. Now, are you going to pay the piper later? Because there's going to be something that's going to come along. It's going to be a train wreck because you thought everything was there and it wasn't and it was something you never even knew existed. So that's happened to me. I learned it the hard way. And I'm going to say just be really mindful that your business is pulled together in a way that you are covered legally straight across the board. And there are great I think there are great I don't use them, but I know like legal shield and other things quite like that that are good for startups or solar and entrepreneurs that may not have a lot of money to throw it legal. But there are other ways of getting great legal advice. And I would say that those are the three things I would absolutely not leave home without. Kind of like the American Express card.
Nice plug. You must be getting roll. That's not a plug. Well, hey, I'm curious.
So let's say there is a woman entrepreneur out there. And by the way, I'm sure you also cater to men as well. But that's just your avatar. There's a woman entrepreneur out there that wants your services. What is it that you do for someone who needs exposure? Like what are the bullet point items of the things that you take care of? Maybe take it from the beginning, because I'm curious. I want to know what is it exactly that a publicist, a PR person as someone with the acumen that you have in the background, that you have an experience that you have, what are the things that you do for them that get that exposure out there for them?
Well, first of all, first of all, we start we have look good, feel good, be good and greater good and look good is obviously the external, the external you. So we take a look at a lot of women are are not really as maybe up to date we kind of take a little bit of we work on their the exterior if you will, so that they get a lot of.
Questions about how people are supposed to do their makeup and their hair and what to wear and what colors and color is a science. So it's really important that you're using and wearing the right colors that are really pulling out the best of you and not and not covering up. That's the believe me. It's true. It's a science. And it and it really works. So I definitely work with them beginning in the beginning with making them look the best they can. Look, we get them their headshots. We do a presentation, video and headshot with really phenomenal photographers, I think are the most important things because it is one of the most important things, because photography is kind of like anything else. You can go buy your dress at Wal-Mart, you can buy it at Nordstrom. And it's really important when it comes to getting just the right headshot that really, you know, makes you shine. And we want to see your personality. We want to see the best you. So we start out with look good and I work with their wardrobe and we do all of that. The feel good part is, as you had said, how important it is to stay healthy, Brian, and have to make sure that we work with them and make sure that they are on top of their game of everything, medical and all the things that they're supposed to be taking. I like working with blood types, but I bring in a specialist for them as well, because the amount of work that women mostly need to do, especially as entrepreneur, entrepreneurs and solo partners, they have a lot of work at home, too. Not the guys don't like it usually does for more of the woman. So we really need to make sure, you know, if you as an entrepreneur, if you go, it all goes.
You know, it's that it's that fourth leg to the chair. Once you if you're not feeling well, it all shuts down. You have other places that you want to make sure that you are always feeling your absolute best and certainly trying to get some workout in. I'm a little lax on that, Brian, I'm sorry to say, but getting a workout in is really important. And I take great supplements and protein shakes and all of that. The next part, as we had said, was is the biggest piece. And that whole be good is everything that is about your business that you need to lock and load, try to keep. I try to keep everything as tight as I possibly can with as few people as I possibly can, because that's the way that I work best. And then greater good is always having that mission and the Y always knowing why you are doing this. Brian, ask me the question before, but and find your cause. And sometimes, you know, for me, as I said before, the idea that I can jump on with domestic shelters, Doug, every two weeks and make an impact on even if it's just one person that needs help, that to me is really important.
So my wife is really making sure that we get women and living in happy, healthy, full self esteem. And it all comes down to that. Everything I just said, everything I just ran it off is all about healthy, happy self-esteem. And I know it sounds corny, but look it up. It's true. You need to be having a great relationship with yourself, because if you don't, you know, by the time your feet hit the floor in the morning, something's going to go wrong. It's going to go awry. And you just have to know how to look. The look, we'll talk about boundaries and how to take care of yourself. We do all of that, too. So I'm really a big believer in, you know, just being really strong. You and and, you know, I love helping women because I even had husbands call me and say I haven't seen her look like this in so long. Thank you. Get really. And you made her so happy. And we're going to go out to dinner tonight. And so and she was a friend of mine and I brought her.
So she came over and I would you please I sometimes I'll just take them the Walgreens and we'll go to see them walk up and down the aisles and I'll help them with find the make up that they need that that those are the little details, Brian, that nobody would expect that I absolutely love. I love doing the most. So we just want to make sure that everybody's feeling their best because it is a world where you need to put your best foot forward, that's for sure.
Uh, amazing. I want to ask you some more about that. But before I do, this young woman, she is the mother of my mentor, Susanna Chanty here. She is amazing, the mother of Mel Cutler. And I've got to spend a weekend with her in Big Bear among another group. And what an amazing, amazing woman. Thank you so much for coming on. So happy to see you here. So once you get them feeling good about themselves and looking good even to others, then as far as exposure and marketing and getting them out there, what other what are the processes there now that you've got you've got the foundation, no pun intended, set. Now you can get them out there and getting them exposed to the people that they need to be exposed to. What is the next step?
The first thing I doing in the limelight as I get them all ready, they get all ready and prepared and then we get them all to the show, much like you have done with me here tonight. So we get them on the show, we get them interviewed. The interview then becomes a podcast, the podcast that becomes, as I showed you before, it becomes an article in the magazine, which is really cool. If they want to be a contributor in the magazine, we talk a. What would be a really great way for them to, you know, to talk about their business, what words are these? What's the category? I've got people, women talking about wellness. I've got people talking about business there. All kinds of different things in the magazine. So that's another thing that we do offer, which is really great. The newsletter goes out every week, so we make sure that, you know, that their show goes out into the newsletter. I've got the possibility of getting press releases out for them and the magazine now is going to be going on a platform. Now, hold press reader where you can go. It's much like Apple NEWSSTAND, if you will, but this is where they got three thousand magazines that you could be able to see from this platform. And it's kind of all over the world kind of thing. Hotels by this service as opposed to cruise lines by this service.
So there's even more exposure there, if you will. I'm very excited also, as I said before about the press release, because the press releases are very expensive. I found a way to do this where it is, it's really it's really affordable. So we go straight across the board and then I help them. I've got people that I'm working with in our community, for example, with my good friend Jackie Lapenna. She's got something out there that that you can get on to stages all over the United States with a nominal fee every month. There's another one lovely lady that I'm working with. Her name is Shelley Harrison. You may know her. And she's got something called luminary leaders. So they are all in the magazine, by the way. So the magazine, as I said, it's it is in the limelight, intelligent media for the savvy entrepreneur because the resources are in here as well. So great articles, great content, beautiful advertising. And then we give them really great articles that they can get some great information from other entrepreneurs. So, again, it's just kind of a straight across the board, the upper pieces in the limelight. TV is now going to be going on to another platform where we're going to be able to see much like you do Brian Roku, Apple TV, Amazon Fire, Chromecast, YouTube.
I mean, so we're going to be growing the network and then everyone that has a show on the network can start to cross promote, which is so exciting because now we've got this band of people globally that are helping each other promote each other's shows. So the list just goes on and on as to and I do the training, how I train you as a one on one training. We can do that. It's not our we just do it by zoo and I help train you, I on board you, I get you ready to run your own show. I show you how to do it all. And it's really simple. It's not what I mean simple. It's simpler than you would think, but you will have to put some work into it. Brian, you're going to have to put a few dollars into it or you just come on to my show and and not worry about all of that. And I take care of that. Or you can start your own show. Exciting stuff.
Yeah. And I mean, come on, I can't think of anybody with enough background experience talent then, Clarissa Burke, for you to be taken care of, you being the listener, you being the person watching the show because she's done it. So here's the thing. There are so many entrepreneurs out there. There are so many that are faking it. They're making it. Clarissa is by far the opposite end of that spectrum. She has done it. Thirty years of entertainment. Come on.
She's really bright. So I learned how to do what I do on live television in another language. And so, you know, I I'm doing it in Italian. I have to learn the language first. And then I got on the stages and I, I was on television for a lot of years in Italy. I did again live there for thirty years. So, you know, when you're when you're Wheen's on live, there is very little that they can throw at you that you can't handle. I remember there was a one day that was there was an actual bomb scare in the studio. And so I didn't go anywhere. I didn't believe it. But if the bomb had gone off, I wouldn't be sitting here talking to you tonight. Good point. Yeah, I know. I'm happy about that.
So thank you, Chanty.
Great interview. I appreciate you guys. That's all because of this young lady right here.
Oh, now. Yes, yes. All the time. I'll bet you say that's all the girls.
You know, I only cleaned up just for you for the day.
Oh, you put on a jacket. Gee, thanks a lot of you.
Fantastic. Oh, my goodness. For ten minutes out. That can't be the case.
That's how fast it goes to, you know. That's it. To what? You're having such a good time. You do. It does go really fast every single time.
I mean, I could easily make this an hour and a half, maybe two hours. And you talked about, oh, you said something about you to me and you did binge watching on that. And you said you said something like talk about boring or something. I thought, heck, no. I mean, that's just that's doing it. That's like listening to books. It's like audible.
Listen to books. Yeah. You know what? I'm in the car.
There's nothing boring about it.
Yeah, well, I mean, you know, I'm not necessarily the most exciting person when I'm sitting around this, you know, it's like I love it. I absolutely love it. But, you know, and again, as I said, I probably. Too much because there's too much I get a little confused allative every once in a while. You know, it's a lot, there's a lot, but there's a lot to know and a lot to learn. These are exciting times. Forget politics. And I'm not going to say forget covid, but we're going to get past all this stuff. And it's been, I think, such a great moment to stay at home, be at home, strengthen relationships, or should they have been strengthened and leave somebody if they should, you shouldn't have left them like all of these. It was a major life changing moment. And and for all of us that really wanted to take that deeper dove into ourselves, whether it be our personal development or our business development or whatever it is that we wanted to do. And if you didn't if you didn't take a deep dove now, you know, and we did I think at my my shows, Bryan, are proving that over time. Again, I did eight interviews yesterday and every one of those interviews are saying, well, I'm working double or triple what? My business is booming. I can't tell you how many people are saying my business is booming.
Yeah, and same here. It's so funny because more opportunities have come my way since covid hit than before. It's just been people coming out of the woodwork. I think there's a couple of reasons for it. And we're kind of running parallel lives here, Clarissa. We've been building for several years, each of us at the same time pretty close.
And now we're hitting that point of momentum and now it's really starting to take off and it's exciting. And right when this shutdown happened, that was actually a good thing for many businesses, including yours and mine. And not to say that coal is a good thing in other ways, but just you got to look at the positive.
You got to take what I think is really cute. And all the people that are learning zoom right now. How do you do see what they're done to? What are you supposed to do it like? Can't you just click on, like, it's all good, you know? And we've been on we've been zooming since the beginning because business. So it's just really cool to see everybody jumping on this before zoom. Are you kidding me? And it's very it's good to see everybody jumping on board and having fun with it. I think people are really having fun with it. I mean, honestly, I think I was thinking about this today, you know, the business of clothing as far as from here up, I'm sure from here a booming business. But when you're talking about pants or slacks or like, I feel really bad for manufacturers of pants right now because it just ain't happening. I'm not even going to stand up.
Good. I don't have to ask now. I was I'm not going to happen. It's true, though.
And I will I will pull back the curtain here as well, even before covid hit, because it's always warm in my studio office here, I have not done a single show wearing pants. I do have shorts on. Just to be clear, I work a very light workout shorts. I do not have shoes and socks barefoot and I'm standing on earth or my feet on the mat beneath the desk.
Well, I'm in Phenix and it's a trip still in triple digits on the toe. It was one hundred and one degrees today. I was out. There's air conditioning. Look, it permeates your soul.
You know, after six months of this triple digits, believe me, we got we got two more questions I got to get out to you, because they're big ones, especially the last one. And we are six minutes out. I can't believe it. We have some some things to take care of before we let you go. And I don't want to let you go, but we have to at some point. One of the things I'm most curious about when it comes to successful entrepreneurs such as yourself and you are in many different facets of of exposure. I like to call it, of marketing. What have you found of all the different types of marketing that you've utilized to this point, unless this can go all the way back to when you first started? How do you what has been the most successful form for you to date of marketing? Is it word of mouth? Is it paid ads? Is it exposure in magazines or on TV? What does it mean for you?
I think for me, the most important, especially after I moved back from Italy, where I was for 30 years, and I came back here and I didn't, you know, I really it was difficult for me because I had to I had to recreate, if you will, an identity, because No. One, I was very well known. They are not known at all. I mean, all my neighbors don't even know who I am. So I had to start all over again there. And it it's true. I mean, you know, I was already in my fifties at that point. I had come back to the United States. No, I didn't know where to start. I didn't know anybody here. But now just having a really fabulous career somewhere else. And then you come back home, you're kind of like, well, you know, where do I start? So I started about nine years ago, just networking, networking, networking, said, what do you do? What do you do? What you do? Well, I know what I did. I don't really yet know what I'm going to do. I had to figure that all out. And I think one of the most the best thing and now it's going to sound really crazy is people stopped and did when I didn't really have the answer for them, they stopped and they did Google searches and they saw because I'm not going to I'm not going to tell you who I was.
I'm not going to brag about you. I'm going to tell you who I am. And because I didn't have a business yet, so people I think people didn't they don't care about all the other stuff. They want to know, what are you doing now? What can you do for me? And I really have an answer. So funnily enough, it was the Google searches and people come back saying, oh, my God, I Googled you. Oh, OK. Well, anyway, so I think I know the answer. It's a silly answer, but it's the first thing that came to mind because it really was my best marketing tool for a long time, because they were able to see the modeling years, the acting years that I was a producer, a television producer and those kind of things. And I just said, well, I'm a media. You know, I started well, I'm in media building media for a very long time and whatever, but nobody wants to hear the modeling and we hear that. But they do.
Well, you know, it's funny and I know you do that everyone everyone who's not a model, who didn't do well here, one years old.
I'm not a supermodel anymore. I used to be, but I'm not. And I don't want to lead with that.
And the cool thing is, though, is you can leverage your past experience for, you know, for gains in your current experience, I think. And you know what? You spend a lot of time perfecting it. You you put a lot of energy into it. You became very good at it. So why not leverage it and use it to pay?
You were the one that said to me, Brian, well, up Buzz Aldrin hasn't been on the moon in a thousand years, but he's still an astronaut. I no, that's yeah. You know what? You just might have a point. So look, again, it's something that I did and it's something that I love. It's not who I am now, but OK.
Yeah. And those that are not in the industry or haven't been exposed to television and film who know somebody find out that somebody was in all of those that you were. It's intriguing to them. They want to know about it now. They never in story part Jerico. I mean I live near L.A. and I've met quite a few stars just passing by and running into them. So to me, I don't get all giddy about it. It's still intriguing to me, though. I mean, if someone were to say, Brian, you get to go meet Arnold Schwarzenegger in person, I never met him in person. I'd be I'd be like a little schoolgirl, a skirt all blown up, you know, I'd be like, well, yeah, let's go.
I would be excited because I look up, I look I love his entrepreneurial side. You know, how he did so many things. That was unbelievable. Yeah, he's done some goofy things, but who am I to judge? Right.
And certainly for me, up to date. Up to date, I would say network networking. Networking. OK, fantastic. Say it enough. I can't say it enough. And then of course, media, media, medium, which is another form of promotion. And let's face it, networking is the same thing. It's a form of promotion.
It is. You're right. You're right. OK, of course you're right. You're the expert. I have one final question I want to ask you and I ask this of every entrepreneur I've had on this show. Yes. And it is I've found it very intriguing. It's very powerful. And it's actually somewhat personal to boot. And I just I always love what I hear. I love them. I love every one of them. They're just amazing. But before I do that real quick, I promised everyone who stayed on with us to the end. This is the time that. Stay with us live. You now have both Clarissa and my mice and mine permission. Am I right? Permission to take your gaze away from the screen just for a moment and pull out that thing that you use to call people. It's called the phone, if you remember that. And you can pull up your texting app because it's now time to enter to win that five night stay at a five star luxury resort. Compliments of the big insider secrets. I'm going to put it up on the screen right now for those you watching live, pull up that messaging app on your phone and where you would type in the name of the person you're going to text instead type in a phone number and that. Number is three one four six six five one seven six seven and then down where you would actually type in the message, you know, where you put the emojis, no emoji is necessary here.
You type in the words peek. Hyphen or Dasch vacation, no spaces peek, that's VEAC dash vacation, then tap that little send button and then follow directions, you will get a response automatically and just follow the directions and it will let you know when you have officially been entered. Go ahead and do that right now because we are coming back to the woman of the hour, Clarissa Birte, with the big question of the night. Now, here's the thing. So there's there's a couple of things about this question. Number one, there is no such thing as a wrong answer. You're scaring me. It doesn't exist. You are scaring me. You cannot get it wrong. It's impossible. It doesn't exist. You're guaranteed success because the opposite is true. The only correct answer is your answer. Whatever. It happens to be fantastic for Izzy, huh? Yeah. And so. That's the personal aspect of it, that's all. We're not going to go deep into personal, so when I ask the question, sometimes it takes a moment. Other times it's instant. It doesn't matter how long it takes, take all the time you need.
Oh, my God. This question already is to build up working.
Is that doing a good. Is it working? Just answer that question. All right. Now now that we're in a good state emotionally.
All right. You're ready. Yes, I will. Yes. All right, if you see your ready, here we go. Clarissa, Burt, how do you define success?
Oh, this one. OK, I define success.
By. The feeling that you get when you see happiness on the face of someone else that you have worked with, that you have helped reach their goal.
Hmm, I might drop.
Love it, fantastic. Amazing, tremendous, stupendous. And lastly, how do people get in touch with you now that you have graced this incredible, enormous stage? I'm going to pull up your website and just have that there while you're telling folks how they can connect with you.
Yeah, it's pretty simple. Contact with you first anywhere, Clarus. Pretty much anywhere. I'm on Facebook. I'm on LinkedIn. I'm on Instagram. I'm like, what else am I? I'm everywhere. Twitter. So pretty much anywhere you can find. I'm not on Snapchat. I don't do snap. But you can also click right there on Clarus Dotcom and you can find you can find all of my social there as well. There's some more some more on the stage stuff and being in the movies.
And I just love it. I've been I've been really, you know, people say blessed, but, you know, they use the word maybe it's overused, but, you know, it's just it's a blessing. But it's also it's it's a lot of hard work and it's just pursuing the dreams. I knew when I was a child. This is what I wanted to do. I knew when I was Mary Poppins on the kindergarten and that kindergarten play. And I got up in front of my first audience and I heard that first applause and I was singing supercalifragilistic XBRL atrocious. Skip the word, you know, like I knew that this is what I wanted to be. This is who I was going to, who I was going to be.
And now that I get the chance to help other people do the same thing, it's it's awesome because there is nothing like being in the media that I can't even explain.
It's just that connection that you have with people, especially when we're live. But certainly this is second best. And and it's just it's absolutely who I am and what I love. So shut me up, will you? Shut me up? I've said enough already.
There you have it. Ladies and gentlemen, if you want to get exposure, if you want to market your business, if you want to get your business in the limelight, then this is young lady Clarissa Bert Dotcom. Head on over there, reach out to her.
She says she's everywhere you can go on Facebook, Twitter, Instagram, you name it and say hi to her. Do it with respect and say, Clarissa, I want your help. Show me how to get PR the way you do it because of your vast experience and the fact that you love to help people. And, look, your definition of success had nothing to do with you. Yeah. That tells me so much about you. And it tells everybody else so much about you. What what drives you? What defines you is other people's happiness. And that is why you're such a special young lady. And thank you so much for coming on tonight. I cannot tell you I really enjoyed this so much. It's been a long time coming, too. We were going to do this sometime ago. And look, you just we just kept at it.
You were on my show, but we've been trying to get me on yours. You're right.
Yes. Fantastic. All right. Well, that's it for tonight. On behalf of this amazing young woman class suburb, I am your host, Brian Kelly of the Mind Body Business Show. We will see you again next week. Until then, so long and be blessed for now. Goodbye, everybody.
Thank you for tuning in to the mind body business show podcast at W w dot mind body business show dot com.
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Clarissa Burt is an award-winning actress, international media personality/producer/director, writer, author, public speaker and super model. With hundreds of television and film credits to her name, this Who’s Who of International and American Women brings over 30 years of entertainment industry experience in both International and American markets. Clarissa was recently awarded the Certificate of Global Honor by the University of Pune, India and the “Women of Excellence” Award by the Women’s Economic Forum in Los Angeles.
Currently: Clarissa is CEO/Founder of In the Limelight multi-media platform for women entrepreneurs. The In the Limelight Media mission aims to elevate the position and condition of women entrepreneurs globally both personally and professionally, providing educative, entertaining, and empowering content.
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