Special Guest Expert - Cory Bergeron
Special Guest Expert - Cory Bergeron: Video automatically transcribed by Sonix
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Brian Kelly:
So here's the big question. How are entrepreneurs like us, who have been hustling, and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show. Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. We just keep getting better and better guests as time goes on, I am so blessed to get to do what I do, because, of this next guest expert you are about to meet, and I cannot wait to bring him on for you to meet. His name is Cory Bergeron. He's an amazing, amazing individual who is an absolute expert in the field of video of all kinds. And we're going to go deep into that and have some fun, have some great stories, you don't want to miss a moment. Before I bring him on, real quick The MIND BODY BUSINESS Show, it is a show for entrepreneurs by entrepreneurs, and I bring only, only successful entrepreneurs to the stage to be here with me, so that when they answer the questions and we have our discussion, they will bring value that you can simply take and model. And by that, I mean you simply copy, just follow their footsteps, do what they do. They have achieved success. All you need to do is mimic their actions. And that's called modeling. And that is why I love doing this show, because this is a show that is free. No one has to pay a nickel to watch the show. And, but the value, I could, we could literally charge many thousands of dollars for every show. If you liken it to going to, like a business seminar, you're going to get immense, immense value. I promise you. And I know I can promise that, because we've done over one hundred shows, and each and every one, has been absolutely value packed. So The MIND BODY BUSINESS Show, is really about, what I call, the three pillars of success. And I began studying only successful people over the past decade, a little over a decade. And I began wondering and got really curious, what is it that made someone more successful than myself or extremely successful? What is it that they did? What were their habits? What skills did they know? What did they do, to get where they were? Some did it very young, others took longer. But what, what was the common denominator? And I found there were actually three of them. And yes, that's the name of the show Mind, Body and Business, Mind being each and every one of them had a very proven, powerful and flexible mindset. And there's many ways you can go about developing that. But it does take development, that takes effort. And each and every successful person I personally met, or studied had done that. And then there's body. Body is about taking care of, literally your physical body, by exercising on a regular basis, and what you are taking into your body as far as nutrition, whether it be food or liquid. And each and every successful person that I studied that had, that level of success that I desire to attain, did just that. And then business, my favorite. Well, they're all my favorite, mindset. They're all my favorite. But business is so multi multifaceted because it involves many skill sets like marketing, sales, team building, systematizing, leadership. The list goes on, and on and on. And the thing is, one person,IE, you, it would take you probably more than a lifetime to master every skill set necessary, to not only build a successful business, but then to grow it and thrive it. The good news is you don't need to master all of them. There's one in there that I mentioned, that if you master that one skill set, that will help you to leverage the rest. And that one is leadership. Once you've mastered the skill set of leadership, you can then delegate to those who have the skill sets you have not yet acquired or developed, and thereby really scaling your business much faster. So we're going to have a lot of fun here tonight. Speaking of fun, another great thing that very successful people do, is, they are voracious readers, and readers of the right books. And with that, I want to very quickly go off into a segment I affectionately call Bookmarks.
Announcer:
Bookmarks, Born to read. Bookmarks, ready, steady, read. Bookmarks brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yeah, there you see it, ReachYourPeakLibrary.com. Write that down. And on that note, real quick, stay with us. Don't go clicking away, any time during the show, because that's the moment, I'll guarantee you, when Cory will give that one golden nugget that could have changed your life forever. Stay here on the show. Actually, take out that old fashioned piece of paper, and writing instrument, pen or pencil, and take notes while you watch, and or listen, and stay with us mentally. Stay with us visually, audibly, because you want to really soak in what you're about to hear tonight. I kid you not. All right, ReachYourPeakLibrary dotcom. What is that? That is a website, I developed literally with you, the viewer, the listener in mind, because I did not read voraciously until late, my late forties. I am now 50. I will be fifty-six end of this month. This is crazy. I, I'm coming up on fifty-six and I've so, I've only been a voracious reader for about a decade and I found that it has life changing implications in a positive way. And so I began collecting all the books that I felt had, or I knew had a profound effect on my life, both from a business standpoint, and sometimes from a personal standpoint. And so I collected all these books, and put them on one website so that you, the budding entrepreneurs, are reaching for success or someone who's already reached a great level of success. Looking for that next great read. You can just come to this one stop shop and grab a book. This is not a money making website, Per say. They go, they all go to Amazon. All these links. I may make a few pennies and it's probably literally pennies. I've never even looked. I'm absolutely honest. This is just here for you as a resource. If you see a book and you want to go get it straight from Amazon, go, go. Please do that. I just want to impart upon you, the importance of reading and not just any book, but the right books. And for me at least, you have one successful person who has vetted a group of books, rather than just throwing a dart at the Amazon screen and picking a book out of the blue, hoping that, that one's going to have impact for you. So that is there for you. A resource, our gift, again. And I hope that you take advantage of that. ReachYourPeakLibrary.com,write that down. Stay with us, because it is time to bring on our special guest expert. Here we go.
Announcer:
It's time for the guest expert spotlight. Savvy, skillful, professional, adept, trained, big league, qualified.
Brian Kelly:
And there he is, ladies and gentlemen, the one, the only, Cory Bergeron, how are you doing tonight? My buddy from Florida?
Cory Bergeron:
I'm doing very well, Brian. Thank you for having me.
Brian Kelly:
And you are in the most beautiful home there. I mean, that looks like a very large, expansive mansion out on the water. I mean, where are you actually located right now?
Cory Bergeron:
I'm actually sitting on one of our studio sets in our video production studio. What you see behind me, is a lifestyle set that was built out for a video that we actually shot earlier today for another client. So I figured since everything was set up and the lights were there, I would just sit in the chair because it's, it's pretty.
Brian Kelly:
And I am so excited. I love this stuff. I eat this stuff up because I have an affinity for video myself, not nearly to the level you have, my friend. I don't come close, but that's why I love, this is going to be a lot of fun, before I formally introduce you to our folks, so you know, who you are, and a little bit more about now. Now that I'm sure their curiosity is peaked, I wanted to remind everyone, anyone who stays on, everyone who stays on live to the end, will get a chance to win a five night stay at a five star luxury resort. Compliments of, you can see it if you're watching the video on the upper right hand corner,The Big Insider Secrets. My buddy Jason West and his company, phenomenal people. They provide this vacation, give away every single show. We give one away. So, I hope that's you. Exactly. And guess what? Pretty soon you're going to be able to be free to move about the country. Yes. And out of the country. That's even better. Right. So with that, let's bring on this amazing gentleman, Cory Bergeron. He's credited for grossing hundreds of millions of dollars in product sales on national television. He's a master of customer psychology. And the buying decision, oh, this is going to be good. Cory shares his knowledge as a best selling author, highly pursued keynote speaker, elite business consultant and TV host. He also leverages his more than 20 years of directing and producing experience, for some of the world's biggest brands. I hope everyone, I think we got everybody's attention by now, because of his rare insight of both video production and product sales. Cory founded, and is CEO of Pitch Media. We're going to talk about that tonight. A premium video production and digital marketing agency for lifestyle brands. His mission, is helping propel the evolution of marketing video with unrivaled acumen to drive how the buying decision is made. Powerful sentence. You're also a good copywriter that gives brands the fuel to elevate their profile, distinguish their identity and dominate their industry. Bang. I love that with that. Here he is once again, Cory Bergeron.
Cory Bergeron:
Oh, thank you, bro.
Brian Kelly:
Oh, my goodness. I love your set. I love your home.
Cory Bergeron:
Ah, thank-you.
Brian Kelly:
It's just a cozy little place, for goodness sakes. There is so much in that bio that I cannot wait to dig in, to see exactly what it is, you and your company do, what you provide, what your clientele are. We're going to get into that very soon. But what I like to do is, now we see that you've, you're very well accomplished, very experienced and highly successful, definitely all. But what I like to do is, first, peel back the onion a little bit, and get an idea what's going on, in that big, beautiful brain of yours, what, what is, what got you to where you are at, number one, and what is getting you continually farther? Because getting there is one thing, but maintaining and then improving, that's a whole nother mountain to climb. So what is it for you, Cory? Every morning, every morning, you wake up, there's going to be challenges and then you want a great, thriving business. You never have challenges, right? Just every day.
Cory Bergeron:
I'm a CEO, which means, when everything has gone wrong and every level of management I have put in place has failed to solve the problem, it lands on my desk. So, yeah, yeah. That's the job.
Brian Kelly:
You're the end of the road. That's it. There's no place else to go. So what is it, knowing that you're going to be facing that every single day? What is going on in that big, beautiful brain of yours when you wake up in the morning that motivates you to just keep going?
Cory Bergeron:
Well, listen, I have a number of things that motivate me. And the easy answers to that question, are about people outside of me, you know, my children, my wife, things like that. But if you're going to ask that question of me personally, what is it that I am gratified by every single day? What gets me out of bed to serve, just what's going on inside of me? It would be pursuit of personal freedom. That really is it for me. What we do here, is create video and marketing messages for brands who are looking to inspire people to live healthier, more active lifestyles. That's what we're really passionate about. And we work with lots of different brands. Some people meet that criteria, some don't. You know, you, you shoot for your target. But you do business in your market, right, that's the idea. So we shoot for that target, and we end up helping a lot of people. But, but that's really what excites me. So, you know, I've been, I've been, a very avid backpacker most of my life. You know, I love strapping on a backpack and doing one hundred miles through the mountains and never see another soul, and just get into the the the wildest places in the world. And in that, I find a lot of personal freedom. Well, I love supporting brands that will also inspire that for other people. So when I get out of bed in the morning, and I know that we're working with brands like that, I might as well be standing on that mountaintop. There's an enormous amount of personal freedom in that for me.
Brian Kelly:
Wow. And it's so authentically you, I can tell. I mean, the passion is oozing right now. And I mean, that is such a great way. I love that. I love when someone has found what they love to do and can do it every single day and actually make good a good living for themselves by doing that. And you know...
Cory Bergeron:
What they say? They say they say "Do what you're passionate about and you'll never work a day in your life."
Brian Kelly:
Exactly. I love what I get to do. And I have I've gone for the last 30 days or so, 12 to 17 hours a day because I want to and I love it.
Cory Bergeron:
That's awesome.
Brian Kelly:
And yeah, I get tired, but I'm like tired and going, "Yeah, but I still want to do more", you know, my eyes are bloodshot. My wife's like, "You should go to bed." Yeah. I will one more thing more.
Cory Bergeron:
One more.
Brian Kelly:
I tell you. Oh, we're getting people coming in already. Thank you, Eddie Le Sirian. I hope I, Lazaar, Roarin. That's a tough one. I'm sorry if I got that wrong. "Check out these inspirational books." Oh, he's given us some references as well. Cool. For another Amazon, those links are kind of funky. So I'm going to move to the next one. Hey, prince Io, this is an amazing, amazing young man. "Thanks for bringing great minds to your show every week. May you continue to prosper". And you as well, my friend Prince Io and Cory as well. Because here's the thing. I don't, no matter how successful one person is, if someone is doing something, that's serving the people, that they're serving people in a good way like you are, Cory, because, you just said what your passion was, then I want, I want you to be extremely monumentally profoundly wealthy, because why? Then you can serve even more people in the way that you're doing. I don't look at it like, all that rich son of a you know what? That's a, that's a mindset for failure. If those of you that are out there, that think that, because, if you're upset at somebody for making money, then how can you ever attain something you're upset about? Think about. Yeah, so fantastic. And we talked about books in the beginning. I did, I should say, and about being a voracious reader. What would you say of all the books you've read, say it's a business related book has inspired you the most to date?
Cory Bergeron:
Wow. Wow. I have a lot of business books with some heavily dog-eared and underlined pages, but I would have to say, one of the books that really stood, head and shoulders above the rest for me, and it's actually not a very big book, it was an easy read is, "The Big Leap. I love "The Big Leap", "The Big Leap", talking about people having an upper limit problem, where they actually can't break through that glass ceiling in their lives, because they, they, they have a discomfort with too much success, whether it be financial success, success in relationships, success with your family. You know, we have, people, have lots of different definitions of success, but inevitably people will establish this glass ceiling in their lives. And even if they manage to get past it for a short time, they'll sabotage themselves to get themselves down below it again, because that's where they're most comfortable, whether they've been telling themselves a lie since they were born, saying, "I don't deserve to have that much money" or "I don't deserve to have a successful relationship, you know, feelings of unworthiness", and lots of other things like that. "The Big Leap", really calls you out, and puts you, into self-analysis mode, so that you can take some inventory of your own feelings about yourself and your own feelings about the world, and maybe start reprograming some of those glass ceilings that are in your life, allowing you to break through them, and have the success that you've always told yourself you wanted, but didn't know you were sabotaging it.
Brian Kelly:
So, we just discovered why Cory is so successful when it comes to mind set, and I'm not kidding I mean, he just stated everything that holds people back, most everything. A lot of people fear failure. Some will fear just the unknown. But for many, what you just said, is usually the biggest fear that people have. And it's a, it's a hidden fear. They don't ever want to admit it. And that is, success. And some don't even know it. Right. And I've been so fortunate to be able to become certified in Neurolinguistic Programing NLP for short. And we hit that head on, and help eradicate limiting fears. And we, we did just that. And it's an amazing thing, that, that is such a prevalent fear,holding, people back. And it's, it's, so unfortunate, isn't it, Cory, that these people, have this incredible, amazing talent, and, and, and experience, and drive. Yet they have that ceiling. You were talking about, holding them down. They can't breathe, and you just want to reach out and give them a big, like I said, I'm a hugger. I was telling you earlier in the beginning, give them a real big hug and just say, "You got this". And just wish you, blow that fear of success out of them. And you can do that with NLP. But it's amazing to go through those processes, and help people, because, you just see the brilliance in them, and you want it to shine for them, more than they want it for themselves sometimes.
Cory Bergeron:
Yeah. And really, the the veil that hangs in front of people's eyes,often is just one that they don't recognize as being there. They think that they've got clarity, and that they see their world with perfect vision. And at the end of the day, they don't realize that they're looking at through handicapped eyes, that they, they didn't even know they had. So, it's one of the cool things about that particular book. I think it does a really nice job, you know, peeling back the layers of the onion and saying, "OK, here's what's really at the core. You might not have acknowledged it, but it's there. And if you'll spend time thinking about it, you'll discover that you actually have an upper limit problem as well, and you can get past it." So I like that book for that reason very much, actually. I read, I read three books at any given time.
Brian Kelly:
Oh.
Cory Bergeron:
I have a business book that I'm reading. I have a personal improvement book that I'm reading, and I have a fiction book that I'm reading. But it's typically historical fiction because I really like history. I think that, there's a lot of value to be had. So even though the stories are are fictional, you know, as far as the characters, it's set in that time period, or in a place in the world or something like that, where there's just a lot to be garnered from the author's understanding of the culture. I really enjoy that. So, you know, I've got three going on at any given time.
Brian Kelly:
I love that. And it gives you variety. After a while, business can get dry. It depends on the book, though, and who wrote it and...
Cory Bergeron:
It's not. I also, I've discovered that, there was a time, that I told myself I wasn't going to read fiction, because fiction took me outside of reality. And when you come back to reality, you can make reality gray a little bit. It can make it pale, like it's, you know, reality can be not as exciting as it is in the book. And if you spend too much time in the book, then reality isn't as fun. Right. And I want reality to be fun. But what I did discover, is that as a creative and, you know, in my business, we work in a highly creative industry, as a creative. My own imagination and my creativity is stimulated by reading other people's creative works. So I found that, I was actually kind of you know, I was. I was. I was taking away some inspiration that I actually need a dose of on a regular basis just to keep my own imagination and creativity spooling at optimum.
Brian Kelly:
That's cool. It's kind of like a catalyst that adds juice to the up, to the reality, right? Yeah. Ken Wentworth is Mr. Biz. He came in a little earlier and said "Too many fall victim to this mindset". He was talking about, when you said the veil, when people have this veil in front of them, they can't even see it. Yes. So agree. Ken is an amazing guy. I love this guy and he loves the three pronged reading approach. I find that very interesting myself. You're the first one I've ever had on this show to reveal that, that you read fiction, but you read it with a purpose. And I loved it.
Cory Bergeron:
I do. I just listen to, I listen to my heart and I listen to my mind. You know what, what do I need to consume today? What is, what's calling to me? And then I'll pick up the next chapter of that book so I can tell you right now, I have, let me see. I'm rereading my one of my favorite books of all time. It's called "How Green was My Valley" by Richard Llewellyn. It's a story of a guy who grew up in coal mining territory in Wales, absolutely loved that book. My father read it to me when I was a child, so I've got that one going. I'm reading the the self-improvement book called "Oneness". Amazing book. Absolutely amazing. I'm about three quarters of the way through that one, really opening your eyes to a lot of things you hadn't considered. And then the business book, I actually just wrapped a business book. I actually just wrapped Grant. Cardon's "Be obsessed to be average". And I'm, I'm actually shuffling through my library and looking for my next one right now. So I'm not sure what the next one will be yet.
Brian Kelly:
I literally got obsessed with that book.
Cory Bergeron:
Yeah, there's a, there's a lot of, a lot of good stuff in there.
Brian Kelly:
I read every one of his books. I forget there's ten, there's a lot, there's even a little booklet and I read them all. If he's come out with a new one in the last year or two, I missed it, but yeah. Gosh, "Ten X started it for me. I was like, oh goodness.
Cory Bergeron:
Powerful book.
Brian Kelly:
Yeah. So then I started working those 12 to 17 hour days, but not because of that. It didn't hurt. It says it's OK. Yeah, but phenomenal. Phenomenal. Oh I. Right. And so look, I was telling everyone on the show to take notes, and for those of you that are watching on video, you can see I am a product of the product. I'm not going to suggest you do anything I myself wouldn't do, or don't do. So, and I'm the producer, director and part of the talent, because the real talent right here next to me, that's Cory right there. He's the talent. So, it takes many skills to run and operate a business. As I'm, opened the show talking about skill sets and all the various ones. Now, they don't have to be skill sets you personally have mastered. But where you are today, not, not looking back, but right now at the stage you are in now, what would you say are several, let's say, three of the top skill sets that you feel are necessary to continually maintain and improve your business?
Cory Bergeron:
Hmm. So are we talking about, and I just want to make sure I'm interpreting the word skills accurately. Are we talking about a person's abilities, or are we talking about a person's gifts, so to speak?
Brian Kelly:
I would go for a combination because, I think they're equally as, they may not be equally as important, in my my humble opinion. We can talk about that in a minute, but OK. All right. Or both is fine.
Cory Bergeron:
This it's what I would say. I would say, when it comes to a person's own, their own gifts, their own makeup, I would say that an entrepreneur needs to be eternally hungry to learn, needs to be a continual student. The second thing, is that they need to have a strong, unshakable sense of belief in what they're doing so, that they have the vision to follow through. They need to have the focus. And the last thing I would say is they, need to be courageous. And, you know, there's a difference between bravery and courage. A lot of people don't understand this, but I'll share with you briefly what I learned about it. So, bravery is feeling no fear at all. It's just saying there's something that people call big and scary. And I'm not scared at all. But courage, is seeing what is fearful, feeling all of that fear, and deciding to confront it anyway. That's courage, and an entrepreneur needs to have those three things. Now, if we're talking about just raw skills, I would say an entrepreneur needs to develop their financial savviness. Be financially savvy, because at the end of the day, you cannot make smart decisions for your business unless you know how to interpret your books, how to find trends within those books, and then capitalize on those trends by scaling and developing your business based on what the money tells you. And there is an incredible book that actually breaks down how to do that very effectively. What is it, something about the insanely successful business? Shoot, it's not coming to mind right now. I'm sorry.
Brian Kelly:
When it comes back, I want to know what that is because.
Cory Bergeron:
Yeah, yeah, I can always shoot it over to you, and you can inform everybody after the fact if you need to. But it's, it's it's not a heavy read, but it's just really tightly packed with great info. Financial savviness is important. And let me tell you, that's coming from a guy who oh, let me tell you how bad I struggled in math. All right. I was a communication guru, but when it came to doing math, oh, God, that was not my thing. And still to this day, you know, I get the high level reports that I can read to make good financial decisions. But, I have an entire team, that takes care of lining up the digits, and making sure everything's balanced and reconciled, and all that. I don't get into that. I hire experts, and then I get the high level reports that I can then break down. So, you know, like you said earlier, Brian, you don't, you don't hammer away at, you capitalize on the things that you're really good at and you bring in really skilled teams to take care of the things that you're not really good at. So, so that's what I do. So that's the first thing is finances. Second thing is, I would say you need to, you need to be very, very strong in sales because selling is everything. Sales is the lifeblood of any business. If you can't sell. And by the way, belief goes, you know, belief is a big part of that, because if you don't believe in what you're selling, then you'll never sell it to anybody. You need to sell yourself first. Right? But then everything is sales after that. Every conversation you're having, every smile you give, every handshake, everything is sales. And you need to understand the mindset of the person you're talking to, and you need to understand how to cultivate those sales, which ultimately happens through relationship.
Brian Kelly:
Yes.
Cory Bergeron:
So that's number two. And number three, I would say, is having a mind for infrastructure, because if you can't systematize, and process things in your business, then your business will only ever be as big as you are, or as fast as you can personally move. You need to be able to scale. And really, the only, unless you start a business that you are so passionate about, that you see yourself doing it for the next 60 years of your life and passing it on to your children, which is usually not the case. Most people start a business to sell it right? You get a bigger investment on, or you get a bigger return on the investment of your own, your own entrepreneurial journey, than you do for most financial investments that you can make. I mean, you can start a business and sell it for two million in a year or more. If you really know what you're doing, and you're in the right field. Well,at, tell me who you can go out and get a twenty thousand dollar loan from, and get a two million dollar return on it within 12 months? That's not a whole lot of, not a whole lot of things you can do to give yourself that kind of return. Your business is, it can give you that kind of return, but it takes vision, and it takes infrastructure and systems and processes, so you can scale quickly. And otherwise it's, it's just you, you know, and you will always end up being the bottleneck in your business. So I think those are the three things that are really, really important.
Brian Kelly:
Gosh, I mean, I hope everyone out there has writer's cramp. I know. I know. I almost do. I was trying to write as fast as I can to, get all this down. Just absolute golden nugget after Golden Nugget. I don't know where to begin, but I mean, when you said sales, and the word belief, that, that's the biggest thing, if you don't believe what you're selling, so many people start like a home based business, for instance, and they're in it just for the money, but they don't really believe in the concept of the product. And you can, it's kind of like a dog sensing fear, that they don't believe,people will sense it. They just do, and they're not going to. But your passion is not showing through. So it's going to be a, a tough a tough road. And then when you start talking about scaling, systematizing infrastructure, all that, my, my ears got even bigger because that is so true, because every, most people start out as a solo partner, and then they quickly approach burnout because if their company starts growing, now they're handling everything. But, now they're handling it on a scale I mean, it's grown and there's no way. So, yeah, have that in mind. I always tell folks to. Even though you're just starting put it in your mind now, that you're going to get a team, and you're going to do it quickly, and soon, and get in the habit of doing it, and start nurturing your leadership skills by doing that now, rather than waiting till later and realize, "I suck at leadership, this isn't going to work out. So you immediately. Gosh, here we go. Oh, so...
Cory Bergeron:
Let me mention this. When it comes to, when it comes to, the entrepreneurial journey, and understanding the difference between, you know, being, being a solo partner or being a small business, a really great book for, that is, is, what's the. Oh, it's the quadrant they do, you know what I'm talking about the it's... What's that?
Brian Kelly:
Robert Kiyosaki?That's it. That's it. It's called what? The the something something quadrant. I mean, I can see it. I can see the cover, but that's a, that's an awesome book for that. Another one. A great one is "The E Myth."
Brian Kelly:
That's right.
Cory Bergeron:
And Michael Gerber and I, we know each other. We attend the same business mastermind together. He's the author of "The E Myth". And just really, really, really insightful. It'll, it'll bring you down to brass tacks and tell you, hey, listen, let's, take, let's do a little self-analysis here. Are you being an entrepreneur or are you not? Right, that book does a nice job.
Brian Kelly:
Yeah. There was some point in the book he said "If you, if you have no systems in your business, then you have no business."
Cory Bergeron:
Right.
Brian Kelly:
And I remember the first time I read that, I didn't have systems yet, and it was like, wham! I'm like, wait a minute. What do you mean I don't have that? And the other one was, "Built to sell", Was another book. When you said to sell it, I learned this from a mentor of mine who was like, even if you're not going to sell your business, if you don't have that in your mind when you first start, it doesn't matter if you build it as if you are going to sell it, you will step away, and you won't be nurturing that little infant, that little baby that's yours. And nobody else knows how to run my business like I do. So you can't do any part of it. Instead, if you're building it to sell, you're stepping back, much sooner, and you're allowing others to operate the business, as they should, while you run the entire thing with, you're the visionary, the CEO. And I just, that, that spoke volumes to me. Everything you've said is like, I hope people are taking notes again. This is, this is the model for success. All you have to do is model this guy. That's it. Just model Cory, joke over, done. That's it. I mean, it's really, it is. So, it's simple but it's not easy. Right? People can, you just need to model someone. I always tell folks that there are many. So look. Could I could I bake a cake? I've never done it, in my life, but there are a lot of recipe books out there. Yeah, I'm pretty confident I could make a really darn good cake, given a good recipe. I know, I can get certain ingredients of certain quality, but mix them up, further instructions. Just follow the instructions. That's it. Mix them up, put them in the oven, follow the instructions. How high do I turn the heat?, When does it comes out? I can make a pretty darn good cake, never done in my life. Same, the same thing, happens with success in business. All you need is a recipe. All you need is someone who has achieved great success, that you could follow and model. And if they're willing to help you, Cory says he's involved in mastermind's. I mean, did you catch that? Did you catch that, Cory? Is in a mastermind with Michael Gerber, the author of "The E Myth Revisited?" I mean, come on. He's doing everything that I've ever read or, or seen, or heard of successful people. What they do, he's modeling success. That's what Corey's doing. That's how he got there. And that's how he continues to strive and grow. So I'm excited. I feel passionate right now. I hope it's coming through. I love what I get to do and I'm so happy.
Cory Bergeron:
I love seeing you get all worked up. Brian, this is great.
Brian Kelly:
All right. I got to figure out. Work you up. Let's talk hiking.
Cory Bergeron:
Hiking. Oh, man. Now that's, see if you get me talking about hiking this just be a really long monologue. I love to hike.
Brian Kelly:
Yeah, that's, that's phenomenal. What I do want to talk more about is your specific business, particularly. I love everything to do with video. I, it, just intrigues me to no end, sitting there in your beautiful house, which if everyone, anyone, just joined us later that, that's watching on video. He's sitting in his own studio, where he produces videos, and he just did a shoot recently, where he's sitting right now. And it's beautiful. It looks natural. I mean, obviously, the guy's a pro. Who is it that you serve? Number one, is like, what what type of client, and what is, what kind of services does your company provide, that would help people move forward and whatever they're doing with you and your company?
Cory Bergeron:
Sure. So we are a full service video production company and digital marketing agency. We have a large studio here, just outside of Tampa, Florida. We do shoot in this studio as well as out on location. We have trucks that go out, and and teams, that, that will shoot all around the Tampa Bay area here. And typically, we produce video, everything from small little, fifteen to twenty second social media content videos, right up to national television commercials. We spend most of our time these days, simply because the demand is greatest, in the digital marketing arena. You know, most brands are really looking to crack the digital marketing nut. They want brand awareness. They want customer conversions, they want to drive audience engagement. And that's what we're really, really good at. So a lot of the customer psychology knowledge that I have, buyer psychology, knowledge and a lot of that same knowledge that my team has, having come from a very strong and seasoned product sales background, we bring that all to the table when we're doing digital marketing, which is the other side of my company other than video production. So rather than just doing video production and providing the content, we now give our customers a way to monetize that. Take those same videos out online, get a return on that investment and and put some dollars back in the account. And that's exciting for us, being able to do both sides. It's really important, too, because typically when you make video, you want to speak to the marketer, so that you can align the message of your video, with ultimately the marketing campaign. Well, there was a time in our company where we didn't offer marketing. All we did was video. Adding a marketing team, to this company was part of us. Our upscaling. It was part of our own history. So when we did that, we realize now that instead of going to our clients and saying, "Hey, we want to talk to your marketing team", so we can understand their messaging and we can create video that aligns with their messaging. Now we're doing both. We're creating the messaging, we're creating the marketing messages. We're creating the entire branding image. We're creating the ads and the landing pages and everything else for the client. At the same time, sitting in the same room, during the same brainstorming sessions, is our entire video production team, talking to that marketing team and saying, "How do we produce the most compelling content possible that's going to feed into those campaigns and appeal to those exact audiences?" And that's what we do. We get both teams together, to be able to create really solid, consistent brand messaging across the board with with both the content we're producing on the video side, and all of the marketing materials. So that is what we do. And like I said before, we shoot for our target. We do business in our market. So, our target is lifestyle brands that typically encourage a healthy and active lifestyle, we're very passionate about, people who are into eating well and moving their bodies and being adventurous, we love those types of brands, but at the same time, we also end up catering to other brands that kind of surround that, because that is our market. And we just have a lot of value to offer brands that sell products and services online. Those brands are typically doing more than about a million and a half a year. We find that for our services, in order to have a long term relationship with those people, we want to make sure that, you know, they're able to, they're at a point in their business, where they can afford our services, and we can afford to bring them, the kind of value that we have really built into our infrastructure. There is a certain scale of video production that we start at, kind of as a minimum. There's a certain scale of marketing that we start at kind of as a minimum. And we found that most of our clients are about that million and a half mark, in order to be able to align with us, and have that relationship really make sense.
Brian Kelly:
It's like, well, that just adding that marketing component, as you are saying, that that's just genius. I don't know of many who do that. Not are you only a one stop, shop, but to, combine. My God. I mean, to combine video with marketing, proven marketing, to do it the way you guys do it, to interview the client, to find out what they're. Oh, my goodness. Yeah.
Cory Bergeron:
And let me say this. Let me just chime in real quick here, Brian. Yeah, I, I, I'm the CEO of the company. Sure. But I'm only as good as the people who advise me. So I seek out mentors. I seek out people who can really speak wisdom to me, and there's probably none more powerful. I know that you got to meet her before the show than my wife. Elizabeth is really the yin to my yang and everything that is a blind spot in my life, is something that is just wide open and visible to her. So I value, we've probably made more high value business decisions over coffee at six thirty in the morning on the front porch of our house than I ever made in a business mastermind. Very, very powerful that way. So when I mention the entire digital marketing team, that was something that was specifically her idea, and changed the entire conversation we have with our clients from that day forward. You know, a video production company is an expense, but a video production company with a marketing company is an investment. It's a,,
Brian Kelly:
Yes,It gives me goose bumps. I love this. This is amazing stuff. I mean, it I'm not kidding, this is, I'll peel back my sleeve so you can see them. They're real. They're, they're bumps. Let's see. Oh, so Kimberly Saint Peter said "Drop by to say hi." I know her. She's an amazing young woman on the East Coast, as are you. She's north of you in the Massachusetts area. Eric Swanson came in,"Cash Flow Quadrant." That was it.
Cory Bergeron:
"Cashflow Quadrant", that's it. Thank you.
Brian Kelly:
That is a great friend of his. He wrote co-wrote "Rich Dad,Poor Dad." That's awesome. Yes. Yes. "Grab it, Rich." OK, he's, he's recommending another one.
Cory Bergeron:
That's good. I told you, I'm looking for my next one. All right.
Brian Kelly:
Go. Right on. All right. Yeah, he wants to connect with you, Eric Swanson says, "Got to run. Give me a shout. Got some great interest for you," Speaker Eric Swanson. Awesome.
Cory Bergeron:
Thank you, Eric.
Brian Kelly:
Yes, I've seen him all over social media. That's fantastic. So. So you shot a lot of video with a lot of clients. And we're not talking just people off the street. We're talking about established clients, could be celebrities. It could be influencers in different areas. So, what would you say would be that for you, like the most, the one that really was the most intriguing celebrity or influencer that you shot, that just stands out about above the rest and why?
Cory Bergeron:
Oh, man. So let me see. Well, I've worked, I've worked with a lot, so I've worked with Natalie Cole. I've worked with Mariah Carey. I've worked with Paula Abdul. I've worked with Mr. T. I've worked with Stan Lee, my business partner in, in ,this company. An equity partner of mine is Kevin Harrington from Shark Tank. So there's, there's a lot of different people that I've come in contact with over the years and that I've worked with in one capacity or another, I would say. The nicest, the nicest celebrity I ever worked with, he was incredible, was hands down, Mr. T.. I love that guy, man. He was awesome. You walked up to Mr. T.. And it was like it was like you and him had known each other for half a lifetime. And we're having a beer together. I mean, just an incredible guy, really warm and inviting. Wonderful. Probably the most intriguing conversation I had with a celebrity was Stan Lee. Stan Lee, you know, the guy who who is responsible for all the Marvel movies. You know, he actually conceptualized all that. He made cameos in all the Marvel movies he had. I was working with him on the air at the Home Shopping Network at the time. I was a director at the Home Shopping Network. This was before I went on the air and became the face of hundreds of products. I was working with Stan as a director, and I had a buddy of mine that collected Spider-Man stuff and he had a room in his house that was dedicated to Spider-Man. I mean, Spider-Man lunchboxes, and handlebars for bicycles, and jackets, and T-shirts. And like everything everywhere, it was it was, a it was a Museum of Spider-Man stuff. And when I knew that I'd be working with Stan Lee, I walked up to Stan Lee during a show and I handed him a piece of paper and I was writing on one side, and like it was just, there's a line up of products we were going to air that day. And I handed it to Stan and I said, "Hey, my buddy's name is Chris Ball. Would you mind just signing it?" And and he grabbed that paper out of my hand. He pulled a Sharpie out of his pocket, popped the can, the the cap off. He's got the cap sticking out the side of his mouth as he's mumbling out of the other side of his mouth, goes, "What did you say your friend's name was again?" And he just starts going wild on this piece of paper. And I thought to myself, I can't see what he's doing. So I'm assuming this is a really elaborate signature. Right. And he's going, and going and going. And I told him all my buddy's name is Chris and he, "Oh, yeah. Oh, that's great. How old's Chris? You know, is he Spider-Man fan? "Oh, yeah, he's a Spider-Man fan." So he's going on. He goes, "Hey, thanks a lot Cory,you did a great job with my directing today. And hands me a piece of paper that has a custom drawing of Spider-Man leaping off the side of a building, shooting webs out of his hands. And it says, you know, like, "Keep swinging Chris Ball", you know, with Stan Lee at the bottom. I mean, it was an entirely done like illustration. And I asked him for a, I asked him for a signature. And Stan Lee just passed away recently. But he lived in the same town that my family and I lived in, for a long time. And I learned that at the community center where people could sign up for free art classes and stuff like that, he would pop in and just do off the cuff, unannounced illustration lessons to all the, you know, all the folks sitting around. And just because it was just in his heart, he just loved it. He loved connecting with people.
Brian Kelly:
I Love these kind of stories where you meet the true gems in life. You know, Mr. T., Stan Lee, you know, a lot of people are probably like going Mr. T nice? I mean, after you see his characters. Right. Funny, because, I'd heard that about him before, and I could, you could see it in him, especially when you see him doing something else. He's a guest on a game show or whatever. He's just different, its interesting, because, it just popped in my head, because, I just had on the show, was like three weeks ago. Les Brown.
Cory Bergeron:
Oh yeah.
Brian Kelly:
The premier motivational speaker in the world. I met him like eight years ago in a hotel lobby, after he was on stage as a guest speaker. And you know that everybody in their brother approaches him and says hi and wants a piece of him some way somehow. And I just said, I'm always trying to be respectful. I want to I just I got to say hi. I want to get a picture with him. And he was the most kind and warm and unbelievably genuine person. I was just like, I love. It's just the same kind of reaction I love. And then I had him on the show. And of course, I'm talking to him, like I did, you before we went live. And he's just just a sweetheart, you know? And he said, you know, I'm thinking, "Oh, I'm so happy that you came on." He was like, "Thank you for having me. You are the amazing one." I mean,he was always put it on me and like, "I'm here to get answers from you, man, not the other way." And it was just so beautiful. He's a beautiful person. And I can imagine, and, I can visualize you saying that, when you said that was Mr. T.. Yeah, that's a great story. OK, we got it. We're going to have another one. What's another juicy story, or good story that comes to mind, that you are shooting somebody, for your business and your get creating video. You've got a marketing team, you've done the work, and then you have these backstories that go with your work. And I can imagine how amazing some of them must be. So, what would another one be?
Cory Bergeron:
I'll tell you. So one of the things that I learned, let's do, let's do an on air story. OK, so I'm on national television. Ninety six million people watching. I'm in prime time. And this is. This is let me see, when was this? This probably would have been about 10, 11 years ago. I'm selling the Nintendo Wii, all right. Now, at the time, the Wii was a huge deal. This is before Xbox and the Xbox was released. And, you know, I did the North American launch for the Xbox Connect for Microsoft, set all kinds of records with that one. We ran at ninety seven thousand dollars a minute in revenue on the air, which was, it was it was a record for television sales. I actually sold out of the Xbox early. We had nothing left to sell in that hour. And they ran into the green room and yanked Wolfgang Puck out of his chair, when he was halfway through makeup, threw a microphone on him and pushed him out on the air to sell cookware because we had no Xbox is left to sell. Anyway, I'm selling the Nintendo Wii and, it's about, it's about five minutes, before we're about to go to air, and the backstage team is responsible for changing out the batteries in the remote control to make sure everything's ready to go. When I walk out on the air, and I come walking out there, and they got new batteries for the remote, but they couldn't get them into the remote properly. Right. Because I was going to demonstrate how to play tennis with the Wii, and there's a little tennis racket that snaps onto the end of the Wii remote. So they're trying to get the batteries in without taking the tennis racket off. And you have to take the tennis racket off to get the batteries. So I come out on set. They've been trying to swap the batteries. They can't get the batteries into the remote. I know what's wrong. So I walk out there, and now we're, I just got my microphone check. I'm getting ready to walk out on the air. The director is in my ear. He's up here and he's counting me down. He's like, "Cory, we're going live in 60 seconds. You got 30 seconds." So I'm watching them struggle with these batteries. And I realize, look, this has got to happen now or it's just not going to be ready. So I walk over, I say, 'Here, I got it. Just give it to me." So they handed me the remote. I took the tennis racket off, slap the batteries and put the cover back on, snapped the tennis racket back on, thought, yes, everything's good to go. The director says, "Three, two, one." And I take my arm up and I start playing tennis. Now, my tennis demonstration, let me let me, be clear here, I love to play tennis like in real life, not just in, not just on the Wii? OK. And I have a serve, that is like unreturnable. I mean, when I hit it just right. Oh, man. It is fast. It is hard. It is right at the end of the box. I mean, people leap to try and get it. It's, a it's a really powerful serve. I spent a lot of time developing that serve. Well, I know, I'm no wimp when it comes to playing wii tennis. Right? My arm is doing all the same movements, that I'm going to do out on the tennis court. I'm coming up like this, and coming down, about halfway through the broadcast, I turn to the camera and I say "And take a look, the wii, tracks, all your motions. And you just got to serve it." And I brought my hand down, and the tennis racket attachment flew off the end of the remote, and on national television, smashed the TV set in front of me. The whole screen smashed. Right? And then, the tennis racket rebounds off the screen goes flying back through the studio. This way, the camera operator jumped up in the air. It went sliding under his feet and out into the hallway. That was like, I don't know, must have been 60, 80 feet away was the hallway. And my show host starts laughing. Now she becomes completely useless, right? There's two people on the air. There's me and there's the show host. I'm the product expert. She's there to close the sale. She starts laughing. They have to bring her mug down. She walks over, and she's leaning against the wall on the side of the set, shaking with laughter. And the director gets in my ear, he cuts away. He goes to, to be, so, he's looking at support video of children playing the Wii in their home and stuff. No one can see what's going on on the set. And I'm standing there with a smashed television set. That's supposed to be my demonstration. There's still six minutes left to this presentation. So I looked at the camera and he says in my ear, "Cory, I can't come back and show you with that TV there." Right? So I look at him and I go like this and I. I move my body and he goes, "Oh, OK. I see what you're doing. Take a little step to your left." So I go like that. He goes, "Perfect, stand there." And he comes back to me, and my body, was covering up the smash in the TV, and all the cracks, and everything are back here. And so I continued to sell the camera, and sure enough, we sold the wii out. But the next, I didn't realize how big a deal that was. Two point five million hits overnight, on the video that somebody posted on YouTube.
Brian Kelly:
Oh, yeah.
Cory Bergeron:
Within twenty four hours. Somebody had made a music video of it, of me smashing the TV in slow motion to some techno song. And I didn't think it was a big deal until I learned it was on Keith Olbermann s top ten. It was the front page of Yahoo! The the local radio station, the biggest radio station in the Tampa Bay area. The next morning, I'm driving into work and they're talking on the radio and the saying, "Has somebody seen this moron smash, the TV on national television." They can't be talking about me. And next thing you know, you hear my broadcast anyway. So, this is, that when abysmal failure just comes out of nowhere unanticipated and smacks you across the face, the absolute best thing you can possibly do is be purely authentic, accept it for what it was, laugh it off and realize that that won't matter at all an hour from now.
Brian Kelly:
Until it goes on YouTube.
Cory Bergeron:
It was on YouTube. And then, when you learn, that you got two point five million hits that fast, you'll wonder why you didn't smash a TV a long time ago. You know, I, you do that. I could have done that at the beginning of my career. It would have been a bigger career.
Brian Kelly:
I think I would have done the same thing for co-host, did, because I just did it. I laughed my butt off. I am crying over here. It's like I can just visualize, and just what do you do now? And you just got to keep going. And think on your feet and what, a what a great way to take, what could have been a tragedy and turn it around. You know, a lot of people could have said,"Fade to black,let's go to the next."
Cory Bergeron:
But, you are not defined by your most recent failure ever.
Brian Kelly:
Oh, yeah.
Cory Bergeron:
So make sure, you know, I've had days when I drove home from being on the air and I realized that something had gone sideways. And I didn't make those numbers, the numbers that I expected, that, I held myself to. I didn't make those numbers when I drove home that day. And I felt very, very low. And I just had to keep reminding myself, "Cory, it's fine." It's fine, because you're not defined by your failures. Your failures are learning experiences. You take the knowledge that they are there to give you. You move on, you capitalize on it. As a matter of fact, the most successful people in history, I've read a number of books that said they actually sought to fail continually, because it was through failure, that they learned the most powerful lessons and they weren't defined by them. They were defined,by their their commitment and focus to moving forward, having learned from the failure itself.
Brian Kelly:
Yeah, I've heard it many times "Fail fast, fail often", so you can learn, and adjust, and you'll get to a greater level of success as a result of failing so many times so quickly. Just, oh, my goodness, can't be only three minutes left. But, you know, we're not in a studio. We don't have a commercial coming on. There's a couple of things. If you don't mind staying a little bit after the hour, because this is good stuff. You can't get over it. It's amazing. Oh, my goodness. So there's a couple of things I want to also point out is, one is how can folks get in touch with you the best way? And to do that, I'm going to just basically pull up your website just for a moment and have you coach people through, what the best way would be to connect with you. Should they be in that genre that you're looking, for a business to help them out with their video and marketing prowess?
Cory Bergeron:
Sure. So right now you're at PITCHMEDIA.Com, and if you just click the contact us button up there on the top menu, you'll see it'll pop right up with a little form fill. And that immediately, gets seen by my executive assistant who will then line something up so I can speak to you. In some cases I get to see it directly. So just make sure that you fill that out thoroughly, and you can get in touch with me that way, you can also go to CoryBergeron.Com, if you'd like. You can read a little bit more about me, and there is a way to get in touch with me there as well.
Brian Kelly:
On that note, I understand that the well read one is also a author.
Cory Bergeron:
Yes,
Brian Kelly:
Yes, So if you wouldn't mind, let's just do a quick plug for your book, because I think what you have, in your brain, needs to be in many other people's brains, and their eyes, and their hearts to help them succeed. And whatever it is you've written, I'm sure, is gold. So let's highlight that for a moment, if you don't mind.
Cory Bergeron:
Sure. Absolutely. So my book is called "Thousands Per Minute The Art of Pitching Products on Camera." And, it's really, I love to tell stories. So the book is written in an easily consumable fashion. Every single chapter is just laden with the kind of stories that I just told you here about the wii, as a matter of fact, I think the story might be in there. If you get the book specifically, look for the chapter on the product called The Crevice Stopper, and I won't go any further with that. OK, we've got out there. All right. Anyway, lots of great stories in that book about being on television, and all kinds of stuff behind the scenes, that kind of thing. But each chapter, is really wrapped around the core of what I understand about customer psychology. You have to remember, that, I was a director for 10 years, sitting there, watching the incoming call volume and retail television, and learning, as the person who ultimately chose every camera, every piece of audio, everything that the viewer saw across the country. I had to watch incoming calls, who was buying, who was not, how many dollars per minute we were making, who had it in their shopping cart. And I had to program a show second to second, that would maximize the satellite time based upon all that data. Then I became the guy that went around the other side of the camera and became one of the only people in history, to go from production behind the camera, to talent in front of it. And I've been the face of about three hundred and fifty different products on national television at this point. All, and I was the guy, scripting the demonstration, scripting the pitches, learning what people needed to see, and hear and ultimately feel to commit to a buying decision in a short period of time. And I put all that knowledge into that book. So there's a lot there.
Brian Kelly:
I'm definitely picking that bad boy up. Oh, my goodness. That sounds sounds amazing, because you are. And the fact that you took that, in transition in front of the camera, you have what no one else had, and that, was all that back end experience, and knowledge of why that person in front of the camera is saying what they're saying at that moment.
Cory Bergeron:
Right.
Brian Kelly:
I mean, I'm I'm like preaching to the people. Watching and listening, is like, you see everything that Cary put into his craft. And then he took it to the next level and took what he learned and pulled it with him to crush it, in front of the camera. Now, it'd be for everyone to ask themselves, how could they do something like that? And what they're working on, you know, become an expert at what you do and then what can you do to leverage that expertise, and go forward and even farther. Fantastic. Oh, my goodness. All right. There's one final question I like to ask every guest before we close the show. And don't go anywhere, for those you watching live. Hint, hint, there is one final question I like to ask, and it can be deep for some people. And it is very personal. It is a very personal question. And I love asking it because the the responses have been,just really intriguing and. And some, some guests take a little while and they think about it, and it takes them a few moments. That's OK. And also, if it comes to instantly, that's OK as well. But before we jump into that, I promised everyone that they could win a five, night stay at a five star luxury resort, compliments of my pals at the Big Insider Secrets. I'm going to put it up on screen, and say it out loud so you know exactly how to enter. You now have my permission and Cory's permission, to take your gaze away from the screen for just a moment. If you're not already on a phone, and pull out your phone, bring up your texting app, and what you want to do is, where you're going to say who you're going to text, instead of typing in a person's name, type in the phone number of three one four six six five one seven six seven. And then, down in the area where you would type in your message, just type the words PEAK, that's P-E-A-K with a hyphen or a dash if you prefer. And the word vacation right behind that, no spaces. So, PEAK-VACATION, go ahead and do that right now. You'll be entered to win a random drawing for a five nights stay, in a five star, luxury resort. Compliments of The Big Insider Secrets. Jason West and company. Do that right now, because we are coming back to the man, the myth, the legend, Cory Bergeron with the question of the night. And so here's the thing,Cory, there's a little bit of buildup, it was on purpose. Here's the thing with this question. There is no such thing as a wrong answer. It doesn't exist. It's impossible. And in fact, just the opposite is the case. The only correct answer is your answer. That's the personal part of it. So, now that there's absolutely no pressure whatsoever, and your curiosity can't just be at the absolute peak that it's ever been. Are you ready?
Cory Bergeron:
I'm ready. Hit me.
Brian Kelly:
All right. I knew it. Here we go. Cory Bergeron. How do you define success?
Cory Bergeron:
Hmm. I would say success to me. Is. A complete realization of personal freedom, and utter harmony with the people around me in the world, around me. And, I think in those things. Every other. Every other definition of success just kind of falls in line. You don't need to overthink this type of success or that type of success. It's almost like asking the genie lamp, wishing for more wishes. You know, if you have those two things, then every other every other definition, definition of success is at your fingertips. So that would be my answer.
Brian Kelly:
Well, and true to form, you know, that again, no two people have answered that the same way. I've interviewed over one hundred successful entrepreneurs. That's why I ask that question. I began noticing, "Hey, no one's answering that the same way." It's so personal and so powerful. And I'll be coming back to you later, asking your permission, to put that into a collaborative book of all those who had answered that same question. And just call it, "How do you define success?" And compile that, and and share it with the world. Because here's the thing. Success is very personal. It's very subjective, because what, what it meant to you and I, when we were in our 20s is nothing close to what it means to us now right? and ever changing, ever evolving.
Brian Kelly:
That's why I find it so fascinating, to see and hear what people like Cory Bergeon,think right now. How does he define success? People like Les Brown, people like Tom Antione, people like Dr. Reuben West. I mean, it's amazing, and I am so blessed to be able to have people like you on the show, to share your brilliance with not with me, with everyone else who's watching and listening. So I want to just take a moment and say how much I appreciate you, Cory, for coming on and spending your time with, not just myself, but everyone who's watching and listening. Thank you to your wonderful wife who is helping in the wings. We appreciate her as well. Elizabeth.
Cory Bergeron:
Right there, like, yes. Feet away from me,
Brian Kelly:
You could call her...
Cory Bergeron:
Here she is.
Brian Kelly:
I was going say,she's your right hand woman. And there was a right hand that was perfect. Perfect.
Cory Bergeron:
With me always.
Brian Kelly:
I love that. And I love a success story when it comes to the wonderful world of marriage. My wife and I, high school sweethearts, still going strong and just love it. Love everything about it. Love you, man. I appreciate you. But if we could part with one final word of wisdom from you, that you could just put on, to anyone who might be struggling, looking for, how do I finally break through, and actually get that moment of, "Gee, I finally did something where I feel successful." If there was one bit of advice you could give them along those lines, what might that be?
Cory Bergeron:
It would be. Million things racing through my head that it could be, but let me say this, let me say, and I'm going to rewind back to something that's probably already been said, but it's it really is at the core of everything. You must, you must believe, beyond a shadow of a doubt, what you are capable of, and in what you are doing, and, if for some reason, there's, a lack of belief there, you need to look very deeply as to why that exists and figure out, can you believe in yourself and what you're doing? And if your answer is no to that, then you need to find something else that you should be doing, because belief is at the core of everything. You can't sell something you don't believe in. You can't build something you don't believe in. You can't have success. When you can't see that success, you must believe. So that would be at the beginning of everything before, you even think about putting a single dime into building anything, that would be at the core. Yeah, my, my wife, Elizabeth, just another awesome, awesome book, "Start with why.
Brian Kelly:
Yes.
Cory Bergeron:
Incredible book. Figure out what your why is and then build around that.
Brian Kelly:
Yeah, and I couldn't agree more. My why, turned out, I've gone through a process to determine what it is three, different times, expecting I might get three different answers. Each time it came up for me, it was my wife, and that's, what I will crawl over, broken glass for miles for, for our extended happiness and time together. So everyone's is different. Some maybe their spouse as well. But yeah, it's important to have that because when times get tough and gosh, do they ever get tough. Get a lot.
Cory Bergeron:
Yes. Count on it.
Brian Kelly:
Exactly.
Cory Bergeron:
The journey worth taking is never the one that's easy.
Brian Kelly:
Yes. But boy is it rewarding.
Cory Bergeron:
It is,rewarding.
Brian Kelly:
Cory, thank you once again, my friend. I so appreciate you. And that's our show for tonight, everybody, on behalf of this amazing young man, Cory Bergeron, I am Brian Kelly, the host of The MIND BODY BUSINESS Show. And we will see you all again next week. Until then, so long and be blessed for now. See later, everybody.
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w w w TheMindBodyBusinessShow.com
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Cory Bergeron
Cory Bergeron, credited for grossing hundreds of millions of dollars in product sales on national television, is a master of customer psychology and buying decisions. Cory shares his knowledge as a best-selling author, highly pursued keynote speaker, elite business consultant, and TV host. He also leverages his more than 20 years of directing and producing experience for some of the world’s biggest brands. Because of his rare insight into both video production and product sales, Cory founded and is CEO of Pitch Media, a premium video production and digital marketing agency for lifestyle brands. His mission is helping propel the evolution of marketing video with unrivaled acumen to drive how the buying decision is made. That gives brands the fuel to elevate their profile, distinguish their identity and dominate their industry.
Connect with Cory Bergeron:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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