Special Guest Expert - Cyndi Walter
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. I don't know about you, but I get pumped about these shows each and every time. I am so blessed that I get to interview amazing, amazing people like the young woman you are going to meet tonight. Cyndi Walter, she is an amazing, accomplished woman who is impressive, to say the least. And I cannot wait to share her and her wisdom and her big, beautiful brain with all of you because you're going to get supreme value tonight and you'll want to be on. Stay on. Pay attention. Get your notebooks ready. It's gonna be a great ride. The MIND BODY BUSINESS Show, that is all about three pillars that I call the three pillars of success. And what I found in researching and studying only successful people over the past decade is that those three patterns always seem to rise to the top. I was deeply, deeply curious and what made highly successful people highly successful.And they came into three categories, one being mind. And what that means is mind set. Each and every person that I studied that had achieved very high levels of success had a flexible and powerful mindset. We may go into some of that tonight on the show. The thing I love about the show. It's organic, unscripted. And we cover these three areas throughout the show. And it's gonna be a fun ride. Like I said earlier. And then there's body that is all about taking care of yourself, both physically and nutritionally and especially on the ladder and also on the former. Our guest expert is an expert in both of those areas. That is why this is such an exciting evening and business Business. That is a multi multifaceted arena. It includes things like sales, marketing, team-building systematizing, scaling, leadership. The list goes on and on. And what I found was, again, these successful people had mastered all three of these areas. And the interesting thing about the business aspect of it, because it is so wide and deep, is that it's not absolutely necessary for a single individual to master all of those areas. However, if you are a leader and you master the leadership skill, then you can scale your business by bringing on help with people who do have those skills. So you as a company have mastered all those three areas and that's exactly how successful people do it. They leverage by bringing on help. And speaking of leverage, the guest we have tonight. She is a master at leveraging because it's inherent to her business. And if she didn't do it, she would not thrive. And so, obviously, she is crushing it. And I am so excited. I've said that like three times because it's true. And another phenomenal, phenomenal aspect of successful people I found was that they are all avid readers. They're always reading. Very empowering and positive books that feed their brain. And with that, I'd like to switch over very briefly into a little segment. I like to call affectionately Bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read! Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
There you see it on the side of the screen, and by the way, real quick reminder, again, take out some old fashioned paper. You remember that stuff made out of. Well, traditionally out of trees, out of wood and some other ingredients and an old fashioned writing instrument and take notes and stay with us.That way you'll be less apt to grab that mouse or tap on that screen and go somewhere else. And, you know, just lose attention to the show while we're discussing different resources, because I've just given you a resource ReachYourPeakLibrary.com. And Cyndi will be giving you resources as well. And I just urge you to stay with us and take notes, write those down versus running off to another tab in your browser to find that resource. Look at it later, because here's the thing. The magic happens in the room. Now, this is a virtual room, but I think you understand what I mean. As long as you're paying attention fully. But the thing I really don't want to happen is for you to miss one nugget of information that Cyndi has for us and for you, because you are off looking at something else. So stay with us to the end. And by the way, there will be a great reason to stay with us to the end. I'm going to announce that in just a moment. Before I do that I think it is time for us to bring on our special guest expert. What do you say? We're gonna do it right now. Here we go.
Announcer:
It's time for the guest expert, spotlight, savvy, skillful, professional, adept, trained, big-league qualified.
Brian Kelly:
And we need to add her to the screen. There she is, ladies and gentlemen. The one the only. Cyndi Walter, welcome to the show. Cyndi, how are you doing tonight?
Cyndi Walter:
Doing fabulous. Thank you so much. I'm so excited to be here.
Brian Kelly:
Oh, my goodness. I've already said it three times. I'll say it again. So am I. One thing before I actually formally bring you on, Cyndi, I want to remind everyone watching especially those are on live that if they stand to the very end, they will get the opportunity to win a five nights stay at a five star luxury resort. Compliments of our partners up there. You see on the screen PowerTexting.cmom For those you watching for those listening, that's PowerTexting.com one more time. It is a phenomenal, phenomenal vacation stay. And I can't wait for the next winner to grab that because we get this way every single show. Let's bring on Cyndi and let you guys know a little bit about her. And then I will finally shut my mouth and let her do some talking because the value is going to come from her. Cyndi Walter is a devoted wife and mother of four with over twenty seven years experience as an entrepreneur, trainer and speaker in the direct selling industry as a marathon runner and fitness instructor. Cyndi has always been passionate about exercise and has partnered with a company that shares her love for wellness and with another that shares her belief in healthy mindset. As a work from home mom in a rural part of eastern Ohio, Cyndi has built a dynamic organization. I can't wait till we get into that with many leaders who share her passion for healthy living through optimal nutrition and mental attitude. And now officially welcoming you to the show. Cyndi Walter, how are you again?
Cyndi Walter:
I'm so excited to share and be part of this. Thank you so much.
Brian Kelly:
It's fantastic. You talked about, or the bio of you talks about both healthy living and healthy mindset. I'm very deeply curious about the mindset. Speaking of that. That's where my curiosity lies with with successful people such as yourself. I like to dig a little deeper. The bio gives us a great high level view of your accomplishments, your experience, and why people should reach out to you. I like to dig deeper and find out what's going on in that beautiful brain of yours. To get you to where you are, because it is my humble belief after having studied these successful people that it all all begins with mindset. Where you are today is a direct result of your own mindset. So if you don't like where you are. Guess what? You can write your own mindset. So for you, Cyndi, you know, when you get up in the morning, I'd like to say, like, if you're nothing like me, I'm a little groggy. I don't know. Some people just get up and they're goin'. They're gone. But if you get up and swing your feet over the side of the bed and they hit the floor, you start coming to you know, you're getting that awareness. And now a new day is in front of you. And there's that that drive, there's that excitement. There's that. I can't wait for the next day what it has in store for me and. For you, Cyndi, what have you done to maintain that positive, productive and successful mindset? Is there something you do on a regular basis to do that?
Cyndi Walter:
Oh, yeah. I think anyone that has any level of success has morning routines, bedtime routines. So every morning I want my organic cup of coffee, head to my office, which is where I'm at right now. And, I start off with prayer, meditation and gratitude. I journal. I write my 10 goals as if they've already happened. And I speak all of that into existence before I turn on the computer and to checking numbers and getting on social media or any of that. I have a very strict routine once I have a birth and an hour on my desk where I work out. And then once I'm done with the whole working out, well, I'm getting ready. I'm doing personal development and I'm back in the office and I work from home so I can then get to it and spend a few hours on the phone. Zoom calls, meetings getting out with people one on one and the workday begins. But it all starts with that wonderful routine every morning.
Brian Kelly:
That's fantastic. And I want to point that out again, that this is yet another very, very common pattern of highly successful people like Cyndi. And that is having a routine. Now, you heard what she said she does. If you don't have a routine yet. I would highly recommend you try modeling hers. Copy it. Would that be OK with you, Cyndi?
Cyndi Walter:
Absolutely. When I did this with 20/20, I had new goals. I have now been doing more meditation. Really? Quieting my mind, I listened to guided meditation before bed at night. So I keep up constantly. Because if you keep doing what you've always done, you're going gonna get the same result. So sometimes you just have to change things up in order to get better results.
Brian Kelly:
That's fantastic advice. And so, Start, if you haven't done it, if you have a routine start and try out what Cyndi does and not everything is for everybody. And that's OK. So you can modify it. So if you were to put a a time figure on the mornings, Cyndi, would you say on average how long before you're, you're through your routine and you're now back at work?
Cyndi Walter:
I spend probably about. I'd say two and a half hours total the time my I get out of bed and the time I am ready to work in the first the first hour is all the pre-morning things that the coffee, the meditation, the prayer, the journaling, all of that and answering some e-mails getting started on my day. The workout out has happen. And then once I shower and I sit back at my desk and really ready to go and my head's in the right place and I put my servant. I'm looking for who can I help? How can I? How can I show up and add value today?
Brian Kelly:
So already some incredibly golden nuggets here for everyone watching, listening. The servant hat. You see those that are most successful have that servant attitude that come from the heart that truly want to help others. And I remember seeing a video of yours on your Web site, Cyndi, where you talked about that very thing and said, you know, once you once you started really concentrate on how to help more people. That's when your business took off. And I've heard that countless numbers of times from different successful individuals. So if you take it away from being money centric and I get it, it's difficult to do that, especially in the beginning, because you're trying to make up your costs that you you spent to get into whatever business that is you're operating and you just want to get going. And it's always money centric in the beginning, or at least for most people I've run into. But the thing is, the beautiful thing is, is if you get connected with Cyndi, she can easily help you to get past that bridge and onto the bridge, a servant attitude, so that you can get more success quicker. And I wanted to touch on your industry, if I may. Cyndi, I love it. Direct selling, which is another term for network marketing in most circles. I used to own a network marketing company for six years. Co-own. And so I am very well versed in it and have strong opinions about different parts of it. It's a phenomenal, phenomenal industry. If the companies that represent it are represented properly, appropriately, and you seem to have found one that does just that after several tries. But I wanted to give you the opportunity to talk a little bit about your journey. You've been through a couple before. You don't have to name names if it's something you don't want to do. And then you found this one that you're in now, if you would mind, just tell folks how you got to where you are.
Cyndi Walter:
Sure. Sure. So we decided when we started to have a family that I would stay home and we wanted to have a big family. And I paid my own way through college. I had, I would say, quite a dysfunctional childhood. And I paid my own way to go through college. And, it took me a long time. I had to work full time to pay my own way. So it took me three years to get an associate's degree. Five more years to get my bachelors degree. And so by the time I was finally ready to have a family, I was like, now what am I going to do with my degree? And so someone said to me, why don't you do get into home parties in people's homes? And so when I was a brand new mom, I got involved with a direct selling company where I went into other women's homes and I sold products. And I did that for 10 years. And my first company, honestly, I wasn't super successful with it. It was just really a fun little hobby for me to get me out of the house. I was home with four little children that I had in seven years. Although I loved loved being home with them. It was just a little bit of a break. Gave my husband some time with the kids and gave me a little break to be around other women. And then someone introduced me to my second company that I spent another 10 years with. And there I found success. Same concept. I was bringing products into women's homes and setting it all up and then selling products and then going home. And I became very successful at that company. I rose to the top level. One of the top twenty six in the company did really well there. But then my kids got older and started playing sports and I didn't want to miss out on any of their activities. So I looked for something different that I truly could do from home that I didn't have to go out and sell products anymore, load my minivan up and schlep products into people's houses. I really was kind of burned out from that. And so I found an online business and I decided I had one more left in me. And I spent about a month researching health and wellness companies because you shared my past passion for fitness. I'm a marathon runner, certified pilates instructor, group fitness, anything fitness related. I absolutely love. So I thought, you know, I really should look into health and wellness. People always ask me for advice anyway. So it just seemed like a perfect fit. So I researched all the companies and what you were saying really rang true to me. I had to find the right company. I thought this is going to be my last company. So I needed to make sure that it was really a perfect fit for me. Spent a lot of time researching that started and it's been the best and smartest business decision I've ever made. I truly believe with what you were saying about the three things body, mind and business, I really have it all with the company I partnered with. And so I really take my health and my client's health very seriously. Mental mindset piece is so gigantic and and have the business aspect of it too. And it's just really been such a blessing for a family. It's been eight years that the end of May it'll be eight years.
Brian Kelly:
Wow. Eight years. And it is the company name. Yes, you can say it.
Cyndi Walter:
Ok. Isagenix up health and wellness company. They've been around for 17 years.
Brian Kelly:
Yeah, I'm familiar with Isagenix. I actually had joined for a very short time. Gosh, probably seven years ago or so. And it just network marketing. I had been through it as a co-owner. And so and I've been a, you know, a distributor, as they're generically called, of many in addition. And I did this for a different reason than just building a business. So I decided I'm not going to do it all the way. I'm not going to do it and had nothing to do with Isagenix as a company. Obviously, they're fantastic. Given your prowess. And so for those that are out there that are watching, maybe network marketing isn't your thing. It really doesn't matter if it is or not, because what you can learn from Cyndi will apply to any business. And what she's done is she's instilled incredible discipline. She's a go getter. She's consistent, persistent. She obviously helps her people when she brings them on because she has quite a thriving organization. If you don't mind, Cyndi, I'd like to let people know from your words how many people you are personally enrolled into. Isagenix.
Cyndi Walter:
Sure, sure. So I brought on personally about three hundred and fifty. And they've shared with people who have shared with people in our organization is over forty two thousand. We're getting close to forty three thousand now, which is huge. And in network marketing in most companies about eighty eighty five percent of those people are purely clients. So they're just coming on to use the products to maybe lose weight gain muscle for better workout recovery, healthy aging. Those are our solutions for health. So eighty five percent of all those people are clients and then there's about 15 percent that share to some degree. So some might just have some great product results. People might notice. Ask them about it and then they decide to share with a few friends and family. Only about 1 to 3 percent are full time like I am and really do this as a business. And you know, really our absolute passionate about absolutely passionate about helping people get healthy, help people, you know, mentally with a mindset piece of it. And and also with the financial piece of it. You know, I'm I'm not the only one successful out of my, you know, my forty two thousand. We've really created some beautiful leaders in our organization who are just their whole purpose is to help people. And it's such a beautiful alignment when you find the right company and the right products and with a company that does it right. It's just a beautiful thing. So I'm so fulfilled by what I get to do. It's a blessing to me. I don't feel like it's work. Sometimes, Brian, it's hard to shut it off.
Brian Kelly:
That is a good sign right there, because that does a great segue, because if you don't love what you do, I mean truly love it. It can be a burden not, you know, and become a chore if you find yourself having difficulty shutting it down before you go to sleep. That's a good sign. That's one that you love what you do. And you said a few things that were just on on point. You know, after going through the first two business opportunities, you said, this is my last one. So then by doing that, by declaring that you decided that, OK, then I'm going to research the bejeebers out of this thing. I'm going to make sure that this is the last one. And this is so true of any entrepreneur growing and building their own business. I've been through several businesses and finally they said enough is enough. I'm not focusing on just one. And that's the same kind of thing that happened with you. You are focused on the first two, but not focused as your actual end all be all business. It sounds like. And so that's gold for people watching and listening right now to understand and recognize. And look, that's a natural process, by the way. So don't feel bad if you go down a path and you know, I'm not really feeling this. And you end up switching gears and going to another type of business. There's nothing wrong with that. That's part of the growth process for many people, including yours truly just less than a year ago. My primary business was built around fitness. That may shock some because I have not been in that for a while now. I did that for seven years and now I am in the automation game, which is online. I'm a geek and I love automation far more than I love fitness. And I didn't even realize it until I had a lot of great friends tell me and convince me that I should maybe move back over to doing this automation stuff for businesses and online stuff. Cyndi, you've actually been experiencing some of that automation leading up to the show. And it's interesting because we have this growth prop up path that we all go through. And so just live the moment and learn as much as you possibly can through every one of these phases. And you'll just you'll be much better off for it. I lost my pen somewhere. So I opened it up by talking about reading. Part of the opening was talking about reading. Would you consider yourself to be an avid reader, Cyndi? And if so, is there like a book that really stands out in your mind right now that is just kind of like that's the one that's my favorite at this moment.
Cyndi Walter:
Gosh, that's such a tough question, leaders and readers. So I'm finding as busy as I am, I'm doing a lot of audible lately. So I I just got through two Mel Robbins books. I love her. Brendon Burchard is one of my favorites of California. The one I've got right by my desk now is Secrets of the Millionaire Mind to really help with the wealth mindset. But I don't have a favorite. Ryan, it's just you know, every book I read at the time is my favorite. And I just constantly watch. I listen to whenever I'm listening to someone speak on a stage and they bring up a book. I write it down in my notes and I order it on Amazon or get it downloaded on Audible. And I get going on it because I always wants to be making myself better. And that's always my goal. How can I be better today than I was yesterday in personal development? Reading from all different readers, John Maxwell is one of my favorite read lots and lots of his books on leadership. So I have several favorites, not just one. So probably not the best answer in the world. But, you know, whatever I'm reading is my favorite.
Brian Kelly:
There's no wrong answer to that. And Secrets of the Millionaire Mine. I'm so glad that you. That is also one of my favorites. Tihar Bekker. I apse. I actually personally know a gentleman that helped him to start and build his business for the first few years. He was his right hand man and he's been on this show. His name's Jeff Fagin and lives in Arizona. And I'll tell you, Jeff, who knew Tihar back when they were teenagers. They started they were friends back then. And he carries that book that you just showed everywhere he goes, as if it were a business Bible. And it is worn and dog eared and Post-it noted and written in. And and he uses it and teaches every single week straight from that book and the concepts he teaches. And you want to talk about mindset techniques. Those are powerful. That is a great mindset book to go to. Love that one. Yeah. And many favorites here, too. I don't have like one lately. That is my absolute favorite. Quite a few. So fantastic. So there you go. Everyone, you can see we've got a very successful woman who has all the traits that I talked about before, mind, body and business. And now on the business side, we'll get into that a little bit more. But I wanted to first touch more on the body because it has so much to do with the business you're in. And obviously, you have a history of being fit. Marathon runner, my goodness. You had to be pretty fit to be a marathon runner and actually make it to the finish line. So I think I have an idea what the answer to this is. But I'd like to hear, in your words, is how important is physical fitness to your business and your personal life on both of those aspects?
Cyndi Walter:
Huge, huge. I just feel like, you know, when I hear this, I study successful people, too. And I go to lots of conferences in almost every conference I've been to. Rachel Hollis, who wrote Girl Wash Your Face and Girl Stop Apologizing. Just at her conference, she did a big segment on health. She's super healthy. Brendon Burchard, he talks about it all the time as well. And I just think that when you have your health, you have everything. But if you don't have your health, it's very hard to have anything else. And so, so much of my mindset and being positive and always seeing the glass half full and always seeing the good in everyone comes from being healthy. And so I just think it's really it's just a killer that has to be at the front of of everything else that we do. And when you have your health, everything else seems to fall into place. So I coach a lot of people that don't like physical fitness at all. And they'll say, well, you know, it's easy for you to say you're a marathon runner. I didn't always love to run. I used to force myself. I'm I'm not a small person. I'm 5'9. I have size eleven feet. You would not think, see, you don't look at me and say, oh, my gosh, that's a marathon runner. Not at all. But I love to do it. And I love to. I'm not super fast, but I love the accomplishment of being able to say I ran twenty six miles. If I can do that, I can do anything. And I love to do it with friends. And it's an accountability thing. So I'm always working out with girlfriends and I lift weights with my husband three days a week. So I always kind of partner it up with other things. I do it with other people for accountability and I do it because I know I feel better. And I did this. All when I have your little children, I feel better when I'm physically fit and I'm eating properly and I'm getting enough rest.
Brian Kelly:
Amen to all that. My goodness. Real quick, Stan Jeev on YouTube is saying thank you for the new book for me to read. Glad we could be there for you. Stan. It's a phenomenal book and everything you just said us on the spot on it. You feel better when you realize that you don't. Look, here's the thing, guys. I'll talk to you first. You do not have to achieve the body of Arnold Schwarzenegger in his heyday. That's not the point. And ladies, you do not have to become a supermodel or extremely beautiful like Cyndi because it takes time anyway. It takes time to become a bodybuilder and a good one and a very built man. And it takes time for women to tone and reduce fat and look and feel better. It just takes time. The thing is, just like success in business. It takes consistency, discipline, drive and all of that. You put it together, but all you need to do is one workout at a time and you'll notice after just one you're gonna feel a lot better. Tension's gone. You know, those endorphins are flying around in your body and you're just you know, you can workout like Cyndi does. She she checks e-mails and then checks and then does her workout and then goes and gets really busy on phone calls. That's when she's got the most energy because she just finished working out. It's like a free energy boost and the side effects are all positive, except in the beginning you might get a little sore. That's to be expected. No worries. You just power on through it the next day and it's OK to continue to work out when it sore. Just a lactic acid build up. That's not going to hurt you. Again, I was in fitness for quite a while. It doesn't just get over that hump. And Cyndi will help you. This is a person who walks the walk. Go ahead.
Cyndi Walter:
The big thing is, if you do it enough, it will become a habit. Will you do it consistently day after day? And it will become a habit and it will become your identity. Where now? Like, I don't like to work out if I can skip a day, but if I have to skip two or three days due to travel or something, I am not happy. So I try to fit it in even when I'm traveling, because it just is my identity now. And that can happen for anyone. You just have to be consistent with it long enough to create the habit.
Brian Kelly:
And that's so true. And you have a fan here. Andrew Bogosian. I don't know if I said that right. I am so fortunate to be mentored by Cyndi Walter. Fantastic. Fantastic. I can see why. I can see why. There's so many reasons. Yeah. And what you said about dropping a habit is, you know, my son, when he was around 12 years old, we made a pact that I would get an online or not online, a DVD based workout system if he promised to do it with me, because it was all body weight based. And I knew that he couldn't hurt himself because he's in full control, not with big, massive weights that could hurt him as a young boy. And he said yes. And so we started working out together on a regular basis. And to this day, it has stuck with him. And he is now twenty five years old. Twenty three. And he he works out nearly every single day of the week, and he works out like a beast. I love it. And more far more than I need to. I just want to stay, maintain. I want to. I'm in maintenance mode. I'm fifty five. I'm not going to build an Arnold body anyway. I just know it makes me feel fantastic. And I just get to the day better by doing exercise. And I loved what you said about lifting weights with your husband. If I may interject that because many women shy away from what we call strength training and some have this notion that they're going to get big, manly muscles like a man and oh my goodness, it's not going to happen. Not especially if you're a female, because when you see female bodybuilders, those that look that they have manly muscles, they have taken some incredible amounts of supplements and some are very damaging to the body. Some are OK, but you won't happen. Just just put that away. And strength training is one of the best forms of training on the planet. It helps with joints. It's counterintuitive, I know. But once I started lifting really heavy weights heavier than I ever had before and doing it properly, my joint pain went away. Away. Gone. And so there's so many benefits I could go on forever. And so, yes, body is definitely integral mind and body. And I like to say this. The mind and body are a team. More importantly, they are your team. So if any part of your team is not operating at its full 100 percent peak levels of performance, then the team as a whole, i.e. you. It's suffering. That's it. So just take care of those two things. Now the business will start rolling faster. Easier. Better. Because you'll have the energy. You'll have the health. You'll have the every. You'll be attracting more people because like Cyndi, who's there glowing and smiling all the time because she's an optimal health. All the time. That that's a key, key part of this. All right. Being an entrepreneur is super simple, yes, Cyndi, it's like once you get to a certain level of success is kinda like autopilot, you just kind of sway back and forth in your hammock with that umbrella drink and just rake in the dough. Right.
Cyndi Walter:
No, it's very difficult. Is the most rewarding thing you'll ever do.
Brian Kelly:
Yeah. And that's the thing. A lot of people have a misconception that the more success one has, the easier it gets. And it turns out it's actually the opposite. It's the more problems or issues that you need to solve. Will come in front of you. And the cool thing is, as you're becoming successful growing that success ladder, the you you begin to learn to become flexible with your mindset. And so now it's just it's all about how you react to things. It's not about what's happening to you or for you, it's how you react to them. And Cyndi's obviously learned how to do that at a high level. Three hundred and fifty personally enrolled. That is just so. That's astronomical. That is incredible. And for everyone that's watching, if there's any part of you that says, you know, I would like to join forces and get into a network marketing company with someone who has actually crushed it, who knows what they're doing. Cyndi is your person. You can tell. Look at her. She's heartbeat. She's integrity based. She has four kids. She's a family woman. And she's she's committed not only to her success, but to yours, because she's got that servant attitude. That's how she got where she is. So it takes I was being facetious, of course, about the comment about being an entrepreneur. It does take, though, different skill sets. You know, that you you know, you develop these over time. And for you, Cyndi, if you had to think of just three, only three and get three of the top skills that you feel are necessary to become a successful entrepreneur, what would those three be?
Cyndi Walter:
Gosh, that's a good one. I would say you have to be committed to your personal development and personal growth. So whether that be reading, listening to podcasts, I'm always listening to podcasts or reading books or going to seminars, trying to learn and be a student. I'll be a student forever. So that doesn't. No matter what level of success you get to just constantly being engrossed in personal development and growth, you know, being a person of character and wanting to give back and serve is huge in any business. I mean, it's certainly true in network marketing, certainly true in my business. But in any business and the people that I've always been drawn to and attracted to that are successful in business, have hearts to serve others. They're not in it just for themselves. And like you were saying, you know, in the beginning, sometimes you are you've got to pay the bills. But when when you realize that it's so much bigger than you and that you can really make a difference for other people and you can help and serve in bigger ways and give back and be charitable. That is so huge. And then there's just a level of discipline, that mindset of being, you know, that mindset of saying this one is going to work. Like when I said I had one more business in me, there was no Plan B. There was no plan C. I was disciplined. I was committed to this. And I was going to do whatever it took to make this work and be successful. And you have to have that that level of really being committed and disciplined to what ever your goals are, whatever business that you're in in order to to be successful with it. And you can't you can't give up. And I think, you know, I see it a lot in network marketing where people think the grass is greener and they jumped from company to company to, you know, I was with three, but that's over the course of twenty seven years. I have not jumped. I spent ten years with two other companies. And the reason I left was not because the grass is greener. It was because I wanted a complete shift and change and wanted more of an online business. But once I came here, I decided that I was going to make this work and I was committed to it. And I was committed to my growth. I was going to be disciplined. I was going to continue on my learning journey and I was going to do whatever I could to give back as much as I could and add value to people's lives. So any time I've ever asked to be a guest on a podcast or interview or I do a lot of team trainings or people not even in my organization, people in my company and my industry that just need help, I always say yes whenever I possibly can because I want to give back, because this business, this industry has blessed me so much. I just oh it for people to give back to people. So I would say, you know, those those three things are really crucial no matter what business you're in.
Brian Kelly:
Those are phenomenal. I can't agree more that I was taking notes myself. So all of you watching, listening. I'm doing it. So I'm running the whole show. The host, the producer, the director, you name it. Still taking notes because I have a drawer full of these notes from all my past guests. It's amazing. It's gold. There's a. So personal development, reading up, you know, networking, right? Going to the events you talked about before. That's another form of personal development. I've found it. It depends on what's being taught there, but also your nurturing, your own networking skills as you do this. And you know, when you said when someone as you speak, you say, yes. That's phenomenal. And I preach that as well, especially if it's any kind of speaking gig. Because, yes, you're helping people and you're giving back. And at the same time, the side benefit of that is your your growing and your own speaking prowess, because as a speaker myself, you can never stop improving. In my personal opinion, and to improve, you need to just speak more and then hopefully get feedback from someone who can help you to improve to the next step. Discipline and commitment, can't agree more. And that where that comes, if you're looking if you're funny, you don't have discipline. I know that that's something I've always struggled with, is develop that routine. That's a discipline to develop that routine and then stick to it and do everything in your power to stick to it no matter where you're at. If you're traveling, you're in a hotel room. Get flexible. You know, if you work out then and there's no gym nearby, bring some bands with you, whatever it takes. Just prepare for it. Make it a priority.And then what's the third?
Cyndi Walter:
Personal development, growth, discipline, commitment? I kind of jumbles more than two words in. And then mindset, just making making that decision and having the mindset that there's no Plan A, Plan B, Plan C. Once you make that decision, you're gonna stick to it. And it's great to try different things and see what you're what you're really good at. You know, you really want to be doing something that you're passionate about and that you love and that is fulfilling to you. And that may change. But once you make that decision, it's sticking to it. I mean, I always tell people the biggest mistake you can make is quitting. You know, just quit on yourself. Just keep going because your success is just right on the other side. Really. Claudia.
Brian Kelly:
And I like to call that in one word is focus. You know, we get what we focus on. And so if you're focusing on several things, you're you're not going to achieve the level of success you could if you just hunker down and focused on one. That's why what Cyndi said earlier is so important that you've thoroughly research whatever it is you're about to embark on. It doesn't have to be a network marketing company, could be a new business model or, you know, I'm going to get into the speaker speaking industry and make sure it's something you're gonna want to do for the long haul. Have a big WHY. I'm sure you've learned that one. You know, you've got five big WHY's at your house, you know, four kids and a husband. And everyone's WHY can be different. Many of them are. And just it goes on and on and on. Just it's amazing. But focus is always. That's when I find those that aren't making it and aren't succeeding is because that shiny object would come and they would lose sight of what they're working on and what happened or what they weren't they were working on. It just sort of sits and goes stagnant. And then another shiny object and they're off to another business opportunity or another get rich quick scheme of some kind, which yours is not. Obviously, you're making it happen. And you did it over the long haul. Seven years, right?
Cyndi Walter:
Almost eight with this company. So, yeah. And, you know, I think anyone can make a great part time income in network marketing. But to make a full time income, you really you really you and I were talking about this prior to the show. It really does require a lot of commitment and sacrifice. You know, I've had to sacrifice some things to be like, for example, like my baby just turned 18 and I Mr. 18th birthday to be at a conference and have to make it up to her after the fact. And so I was sending her flowers and letting her know how much I love her. And she knows that, you know, I was at a conference and I would have brought her with me had she not had obligations. She couldn't she couldn't be with me. But I've had to make sacrifices over the years. I've had to work very hard. I've had to face rejection. I've had to face the loss of a few friends that didn't understand my business, my industry. I've had a lot of those things to be where I'm at today. But I can tell you this for the few people that really, really, really are passionate about about this and really want to grow and really have big dreams in a huge why. I talk about your why all the time. This industry is amazing because ordinary people can do extraordinary things in this industry. And that's what I love about it.
Brian Kelly:
And we're looking at the shining example of just that. And I wouldn't call anyone ordinary. I think you, though, in your particular case, you are extra ordinary because what you have done, you are that person that they get to hold up as a shining example on stage and say, look at her mom of four. I mean, come on. That by itself is a over time job and a half. And then to also have a successful, thriving business that does take your time does takes sacrifice. You have what it takes. Hey, we have a question coming in from actually someone I know, Richard Berrier. Why did people choose the safety net of working for someone else instead of themselves? So I'm guessing he's talking about working for corporate or another company instead of working for themselves. I'm not sure when that came in and what we were talking about at the moment. But That's a good question.
Cyndi Walter:
As I would I would probably say the fear factor, you know, it's very comfortable and safe to work for a company that has a, you know, a time clock or a steady paycheck that comes in every week and not just in network marketing, but for many entrepreneurs that are taking a little bit of a risk and a gamble, doing something that's not so safe and not so comfortable. I think fear is what stands in most people's way. And so I actually work with a lot of people that have full time jobs, full time commitments, and they build their network marketing business in the pockets of their life. And I don't tell people to just quit their full time jobs until their income is to the point where if they're a little safer so they don't worry so much. And then when it's time, they can burn the ships and really dive into this full time. But I think that's why I think, you know, that's a great question. I think people really seek comfortable situations and safety nets. And a lot of people are just afraid and fearful to take risks. And, you know, some businesses. There's a lot of risk involved in network marketing. Very little, you know, at the cost of entry. And most network marketing companies is very low. In a company like mine, you you eat your cost of entry and, you know, it's it's not a big deal at all. But in the case of buying like a franchise or something big and huge, there can be a lot of money that you're investing in something like that.
Brian Kelly:
Absolutely. Thank you for that question, Richard. I know him personally. He's a dear friend of mine and also an entrepreneur in his own right. And he developed an app back when that wasn't commonplace, but it was an app to keep the youth from texting while driving. So save lives. So another servant based gentlemen. So thanks for joining us, Richard. Appreciate you, my brother. Let's see. My goodness. There's so much I want to learn from you. And I mean, 350 people and then the organization going to 42 to almost forty three thousand. Look, I I've been in the industry myself for many years, not just as a co-owner, but also as a distributor. And I can tell you that a lot of the ones that made it to the quote unquote, top, did so by just recruiting and doing nothing more but recruiting. And what I mean by that is not supporting those who they just brought into the business. I know of several that have done that. And then then they sit there and wonder, why are there why is their business suddenly, like, plateauing? They're not going anywhere. It's like I've had talks with this. It because you're not supporting your people. You got to take time. But I need to recruit. Yes. But supporting the people we have now would be more important because the exponential growth factor that results is far more important at this point. You've built enough. Now start helping your people. And so that's one thing I can tell you've done. Do you get. Do you spend a lot of time supporting your quote unquote, downline? And if so, how? How much of your day on average would you say you devote to that?
Cyndi Walter:
Yeah, that's that's really key to success in this in this industry. And, you know, one of my favorite quotes is the Zig Ziglar quote. If you help enough other people get what they want, you'll get what you want. And so I work a lot with my leaders. We have a mastermind call once a week with all of my top leaders in my organization. And we do team calls and trainings once a week. And then I do a lot of Zoom trainings and three way calls to help people get started. And so I spend a lot of time. I I would probably say even though I should I'm probably flip flopped a little bit. I probably spend more time training and leading my team and mentoring and helping them than I do on personally you know, attracting new clients, because that is really my passion. I really love to help and mentor people. I always am looking for new clients that I can serve and help with their with their health for sure. But I love mentoring people and training them. So I would probably say I spend about 60 to 70 percent of my time working with my team, mentoring them, helping them, helping them grow into leaders. We do have a lot of leaders in our organization, which is awesome. We work so well together and it's just a beautiful community of people who want to see each other succeed. Want to see each other soar. It's not competitive against each other. It is. Let's do this together. And you know, your success raises. We just raise each other up. And if it's truly beautiful. So it's something that I don't think a lot of companies have or incorporate in the corporate world. It's not always that way. I get a lot of people that have corporate jobs and why they're attracted to network parking is for the community, for their support, for the encouragement. And that's something that I love that we have.
Brian Kelly:
Yeah. It's a phenomenal model because, you know, how many times have you heard the word pyramid scheme? And when they're when they think they know what you're in because it's network marketing, it all got put in this bubble called a pyramid scheme, which are illegal, by the way. And we know that the most businesses out there are not, but they get this negative connotation. The interesting thing about that whole concept is there's nothing more pyramid than the corporate structure on the planet. The person above you has to either leave the business, the company get promoted if there's a place to go up higher or pass away for you to be able to move up and fill that slot. It is locked in. You cannot achieve any greater success than your superior unless one of those things happen. In network marketing they're designed such that you can pass anybody all day long in income and success and you have a support group like you were just explaining. That's why network network marketing such a phenomenal, phenomenal idea. I mean, the whole concept behind it is. When you help others, you succeed. And I'm so refreshed to hear you say, Cyndi, 60 to 70 percent for those of you that are out there that are, you know, that recruit like crazy. You're really good at it. That's phenomenal. Take that talent and help and teach and mentor those that you brought in to achieve the same. And be patient with it, because we are looking at right here next to me, a model for success. Three hundred and fifty personally enrolled. Which is quite a feat and an organization of over forty two thousand. If that isn't enough to convince you to say, I want to follow this woman, I want to learn from her, then you're in the wrong place. I'm gonna be frank. Yeah. Has no though to write. No legacy for your family. Richard's adding more comments about this whole corporate vs. entrepreneur type mentality and situation. And so for those you watching, listening, you know, look, she's in an amazing industry. Not just network marketing, but what they are doing in the industry is for health and for not just physical health. Also mental more, you know, mental acuity, more sharpness. And you can see she's a product of the product. And I'm not so. I've never we never met before. I just learned a few days before I brought you onto the show that you were involved with Isagenix. And so what I'm trying to say is I'm not here to pitch Cyndi. I am just duly impressed by her. And I think many people could really reap the reward of learning from her. And so we will give you an opportunity to connect with her near the end of the show, which. Oh, my goodness, we're getting close to it already. And definitely reach out to her and find out how to get started with her and get some mentoring by her. If it's anything like most network marketing companies, the buy-in amount is not exorbitant and most people can afford it. And she can help you with all that. It's a phenomenal, phenomenal thing. I'm I'm pumped right now. This is fantastic. Network marketing didn't give me that great feeling for many years since I was a co-owner. And, you know, we struggled mightily with that company, learned a ton. But I still enjoy the whole concept and everything about it because it lifts everybody up along with you. So you've been an entrepreneur for a long time. You may sifting, sorting, going through three companies now found your third and final. And during that, you mentioned already that sometimes sacrifices must be made. And I'm sure there are also on the other side. On the flip side, some positive things that have happened that have directly impacted your family. So how is being an entrepreneur for you affected your family life? Good, bad, ugly, whatever you feel like sharing your life.
Cyndi Walter:
It's just been such a blessing. So no one it allowed me to stay home and raise my family. And, you know, I was able to get my kids on the bus, get them off the bus, either room, mother, the field trip, mother, go to your big trips like, you know, DC and New York City. And so that part was wonderful. I was really able to be present mom for my children. But then as they got bigger, I was able to financially help and take some stress and burden off my husband, who was such an amazing provider so that I could stay home for so many years. And so then I was able to start making enough money. I could start putting money in their kid's college fund. So unlike my husband and I, you know, he was paying off college loans. So he was 30. You know, we were married and had had well, not kids yet for him, but, you know, he was still paying off college loans. And I wanted my kids to be able to choose whatever college they wanted to go to and not have to worry about paying bills till they were 30 years old. So that was wonderful then, giving my husband the opportunity to give his two weeks notice in 2015. And he's still there part time. But for the last five years, he's been working with me and it's just been such a blessing because we all have very different skill sets and different gifting and talents and work very well together. So that's been wonderful to the point where he his dad got sick with cancer and it was just very hard on the whole family. He was just one of the dearest people you could ever meet and my husband was able to take the time over the course of a year to bring his dad to every single chemo treatment, to every doctor's appointment to really be there for him every step of the way. And he would often thank me because it was my income that was coming in that gave him the ability to be able to say yes and to be able to do that for a year. That was an amazing blessing. And I can really get through that without crying. So I'm really proud of myself that I just did that. And then that my son, my oldest of the four kids, he's going to be twenty five. Him and his girlfriend do this business with us full time now as well. And they've attracted a ton of millennials into our business. And my wife has evolved and changed. It's so funny you brought this up earlier because I did a live video on Facebook Tuesday talking about the importance of having a why, no matter what business you're in. The importance of having a why that is so strong, it will help you have the courage to do things that are out of your comfort zone to help you be braver and more courageous, and that's what's happened for me and my why just has kept evolving and changing. And right now I'm just so excited to have this group of new young people that I'm like a second mom to many of them that are calling me mom now. And I love it because so many of them I see myself in them and I'm successful now. But I would not have been someone that you would have thought would be successful if you would have known me in my twenties. As a matter of fact, I often say that people in high school, in my high school yearbook, when everybody was saying I want to be a doctor and a lawyer, I wrote, I want to have a big happy family. And so thank God he blessed me with a big, beautiful family. But now that all these millennials that I am able to pour into and in poor belief in and love on them and support them and encouragement and encourage them and not all of them have that at home. And so it's just given me this whole another level of, you know, being used for such a higher purpose and then able to really impact people. And now these younger people, it's just so fulfilling. So, you know, it's it's not it. Network marketing is not easy, but it is the most fulfilling, most enjoyable thing I've ever done. I can't imagine where I'd be without this industry. I wouldn't be who I am today. I can tell you that because I found out about personal development and reading and podcasts through network marketing.
Brian Kelly:
That that's a great statement right there, that network marketing. And again, it's it depends on if you land with the proper company that, you know, encourages that promotes it and maybe supply some of those teachings as part of their program. And so know that where Cyndi is now obviously is working not just for her financially, but also developing her mindset, personal development that helps with your family life. It permeates through, you know, business permeates through your your personal life and vise versa. And so, you know, basically what I got from that was what being an entrepreneur and what does it affect it has had on your family. One word came to mind as you were saying that with your husband and the ability to be able to do things that you wouldn't normally able be able to do, and that is it provided liberty, liberation from the shackles of a corporate life to be able to take care of business as it needed to be taken care of. And, you know, it's not it's never all it's never about money. Money is a an integral part and we need it. So don't get me wrong there. I'm not saying you don't need money. The thing that money does for people like Cyndi, the more money she makes, the more she's able to serve more people. And that you can just see that's at her heart, at her core. And did you see how she lit up? Yes. She is saying what a wonderful thing she is blessed to be able to do, which is work in network marketing with Isagenix and to be able to have the success she's had to help people and to now bridge the gap of millennials to our generation. That's a big one. That's that's phenomenal. I can see why you're so excited. And so you're you're a blessing. I'm so glad that you are walking this planet and spreading your wealth of knowledge, your love for people to serve. There is one final question I like to end every show with. And you don't know what it is. You haven't seen it. And it's that's for a purpose because it's a very telling question. It really is a personal question without getting too personal. That makes sense. And the reason it's personal is because each individual's answers are quite unique. I've found. Yeah. Yes. Richard saying your face is glowing as well. Definitely was happening. So that that's a true sign that she's in the right place right now. This is her time to shine in the place she's at now for seven years, being consistent, persistent. But this one question I want to ask you, Cyndi, is it's a powerful question. And when I do ask it, if it takes you a moment, don't worry about it. It's OK. Take however long you need some. Get it. Have an instant, instant answer on the tip of their tongue. Others take a little a few moments. It's very personal. So whatever it takes, it's OK. We have all. I'm not on a radio station or thing where they all shut down our signal. We can go longer if we need to. Before we do that, though. I want to now reveal to everyone who has stuck with us. Congratulations for staying on how to win that five nights day. Had the five star luxury resort compliments of PowerTexting.com. Here it is. You now have both of our expressed permission to literally pull out your phone, your phone, your cell phone, and here's why. To enter, to win. All you need to do is punch in the phone number into your messaging app. The phone number is 6 6 1 5 3 5 1 6 2 4. And then when you go to type of message as if you're going to message someone I know millennials. Get this. But this is for more of our generation, then type in the word peak P E A K and tap that little sand icon and you will immediately and automatically be entered to win and we will announce it after the show. All of our social media and we will personally reach out to by texting you back and getting more information so we can give you that wonderful, wonderful prize. So one more time type in the number into your messaging app. 6 6, 1, 5, 3, 5, 1, 6, 2, 4 and enter the word P E A K the word peak and hit send and we will pick a winner. We do this each and every show. I am so excited that we get to do this for you. It's a phenomenal gift. And just so you know, this is not one of those things where they they rope you into a timeshare. No, no, no, no, no. In fact, the owners of PowerTexting.com Have tested this themselves no less than three times. They have gone on the trips and reported back. It is if you are another guest, a fully paying guest at a wonderful resort. Treated no different than everyone else. So it's an amazing gift. So go ahead and do that right away. And we are back with the woman of the hour, Cyndi Walter. She's an amazing woman, as many of you can tell by now. And are you ready for this question? Cyndi?
Cyndi Walter:
I'm ready.
Brian Kelly:
There's a little build up to it, isn't there? And so now that I've built it up and got you all kind of curious, here's the thing. This will help a lot. Is that your answer to this question? There is no such thing as a wrong answer. It's impossible. You can't answer it incorrectly. In fact, the opposite is actually the truth. The only correct answer is yours. Because it's a personal answer that makes sense. Just relax and, you know, use that beautiful mindset of yours and say, well, whatever comes to my mind, that's going to be the answer. All right. Are you ready?
Cyndi Walter:
Ready.
Brian Kelly:
OK. Here we go. Cyndi Walter, how do you define success?
Cyndi Walter:
It's different for everyone. So for me personally, success means that I am fulfilled in my life and my fulfillment comes from helping other people. It comes from having great experiences with my family. Now I've got kids that are living on different coasts. And so when we're all together, I'm my happiest self. So success is not just financial to me. For a while I might have said that years and years ago, but it's having enough money that I'm able to really contribute financially to other people. You know, it's been fun as I as my income has gotten bigger and better. I'm really able to do a lot of generous things, especially at the end of a year. My husband will say, you know, he'll tell me how much I have left, maybe to do some more donating and giving. So very cool to be able to financially give. But to me, it's it's how many people can I help on a daily basis? I really feel like my greater purpose is to make a difference in people's lives. And so I'm successful when I'm feeling that I'm growing in that direction, that I am helping more and more people every single day achieve their goals. And as that happens, I feel fulfilled and I'm happy and I feel successful in what I'm doing.Does that mean.
Brian Kelly:
That is phenomenal. Here's the thing. No two people on this show have answered that the same exact way. That's why it was there's no such thing as a wrong answer. And the other interesting thing is not a single guest that's come on the show made money the priority. The reason that the other thing that they called and used as their definition of success. Some mentioned that you mentioned it lightly. But the real reason was how many people can I help. Another gentleman that actually said you to make more money. And then he went into the reasons why it was for liberation, for serving more. The real reasons. Right. And that's the thing when people are just starting out. I find that they're more in a scarcity mindset and money means more to them than it does for those like you and I who have achieved a level of success where the real end goal, the real reason we feel we're all on this planet is to help and serve others. And it's a common trait. Every single case that comes out has said something kind of similar to what you said, but nobody said exactly the same, which is really, really interesting. And we had a comment in here. Oh, thank you, Janice, for reminding folks on how to enter to win. That is very nice. There is another servant attitude. She's taking in the comments to help out. Appreciate that, Janice, very, very much. You must know, Cyndi, I'm guessing that may not be one of my team members.
Brian Kelly:
Well, when you have forty three thousand almost members, you may not know every name. Right.
Cyndi Walter:
That that's a familiar name. But you're right. I don't know everyone. And that's a bummer. I wish I did. I wish I could, but I don't. And what a blessing. What a blessing.
Brian Kelly:
Fantastic. You are a blessing. I'm so happy that we brought you on the show. We have one more giveaway, and I think it's by somebody over here that has a wonderful gift to give everyone. What I want to do is turn it over to you so you can explain what this wonderful, wonderful gift that you have for everyone is awesome.
Cyndi Walter:
So, guys, if you went to visit my Web site, CyndiWalter.com thats C Y N D I W A L T E R dot com and you usually there's a pop up that comes up, you put your name and email in and subscribe and you will get a free recipe and tip guide. It's a free download that you can have if it doesn't come up there's a bar right there in the middle of the screen that you can sign up for that as well. And then you'll be on my email listing that you can unsubscribe at any time. But you can subscribe to that. I will mail e-mail you out. My weekly blog this week. It's on your why. That was one of the things that we talked about tonight. Also, you can schedule a free 15 minute consultation with me there to talk about your health. I can help with people that have weight to lose energy if they're looking for more energy. People that are looking to age more gracefully. People that do work in our fitness that can help with that. So you can schedule a free 15 minute consultation. I also offer mindset coaching programs that I'm involved with. So I can I can help you with that as well. Schedule a free call. I'd be happy to do whatever I can to help you live your healthiest life.
Brian Kelly:
I know there's a lot there's the pop up. It just came up, I believe. Let's see if that's it. I have to see. Wrong one. Yeah. There we go.
Cyndi Walter:
It's called on your fridge.
Brian Kelly:
Yeah. So I just scroll down a little bit in my mouse got stuck and we saw a white screen for a bit and now look at that. There you go. So if you see that or you can enter it in that bar that was near the top as well. So get your free gift. Thank you so much for that, Cyndi and everyone that has been with us watching online. We appreciate each and every one of you. And for those who were listening on the podcast afterward, we appreciate you as well. Please help spread the word about this amazing young woman. Her name, again, is Cyndi Walter. She can be reached at. Is there a specific place that can reach you other than your Web site? Is there an e-mail address you want to give out or do you want to keep that private?
Cyndi Walter:
That that's fine, too. It's [email protected]. And then also I'm on Facebook, LinkedIn, Instagram. I'm everywhere. So I would I would love for you to follow me and connect with me. And I tried to offer value on all of the platforms.
Brian Kelly:
Fantastic. Wow. And we have a big thank you from Pam. And thank you, Pam, for coming on and staying to the end. I hope you entered for that. That grand prize of the five night stay at a five star resort because if if you don't enter or you can't win. I hope you're one of them. All right. That is it for tonight's edition. Once again, Cyndi, I want to thank you from the bottom of my heart. Thank you so very much. You've been phenomenal, incredible value. Anyone who watches us or listens to it even afterward, they're going to get a great amount of help. And I so implore you to reach out and connect with Cyndi. If you're looking to crush it in business and have that liberty and freedom that she has has gotten herself or her family. It's an amazing, amazing gift she's given all of her heart efforts and work has paid off for her entire family. Isn't that amazing? I love that.
Cyndi Walter:
I thank you. I've been on several podcasts and your professionalism in the way from the start of all the automation was amazing. And the way that you handle this and your questions were just wonderful. And I will definitely be sharing your podcast with all of my followers as well.
Brian Kelly:
Oh, I appreciate that very, very much. And yes, especially share this. This episode. Definitely. I will do the same. Yes, it's going to go on to twenty five different podcasting platforms right after the show is over. It will take an hour or two and it's gonna be up on twenty five different platforms. Several video. Everything else that goes with it. Yes. You're welcome as well, Richard. Thank you, buddy, for coming on. Thank you all. All right. Enough of the gushing. It's time for us to sign off on behalf of the wonderful Cyndi Walter. I am your host, Brian Kelly. This has been The MIND BODY BUSINESS Show. We will see you again next week. Until then. Be blessed, everyone. Bye bye for now.
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Cyndi Walter
Cyndi Walter is a devoted wife and mother of four, with over 27 years of experience as an entrepreneur, trainer, and speaker in the direct selling industry. As a marathon runner and fitness instructor, Cyndi has always been passionate about exercise and has partnered with a company that shares her love for wellness, and with another, that shares her belief in a healthy mindset. As a work-from-home mom in a rural part of eastern Ohio, Cyndi has built a dynamic organization with many leaders who share her passion for healthy living through optimal nutrition and mental attitude.
Connect with Cyndi:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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