Special Guest Expert - Dan Deigan
Special Guest Expert - Dan Deigan: Video automatically transcribed by Sonix
Special Guest Expert - Dan Deigan: this eJw1jl1rgzAUhv_LudiVM9U5W4Uy1rlCKbNQkbIryZLoQvNFEpVR-t8XB7t8P85z3hsQrTxTvvM_hkEJNUTAlfNYEdZxCmWxzvIsX-URkNF5LUfH7F-Q5kmePacRYEL0GAj_ZrFeRdBzJminsFygPRcscK8ztoOD8gajFcH-9t64EqF5nuNB60EwbLiLiZaIWj4xNKVoOXUoqU-b86Xdb3RR74_t8XI1r8k0JeOTqt7OX2fzgoXfSkY5fnB6tIRtqZ6V0Ji24VUEnnuxLPk41NXuVH3u2uZQvzfNY4VVxfiAVSxNFoq9thL70Fzk_f4LVWRe_g:1knZQR:EW8wQ9dVByQnrVtO3-T7P5_c_7s video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
So here's the big question how are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, two steps back work getting.
Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show, we have another phenomenal, phenomenal guest lined up. This shows about our guests. It is about our guests. They bring incredible value, incredible experience for you.
This is a show for entrepreneurs by entrepreneurs. And I'd like to bring on the most successful of the most successful on the show so that you can learn from them. The key to becoming successful, I found, is not necessarily doing it on my own. It's just the opposite. It's aligning yourself with those who have achieved success, that have the success you're looking to get and then model them and or ask them to become your mentor. And so on. The show, guest after guest has come across and they've done just that. They provided massive value that many, many people have great takeaways. So stick with the show to the end the mind body business show. It is a show about the three pillars of success. And I discovered those were just by studying successful people. And I noticed three patterns kept bubbling up to the top. Mind is mindset to each and every successful person that I studied had a very powerful and flexible, most importantly, mindset and their body. They'll take care of themselves physically, nutritionally, by what they intake into their bodies and what they do on the outside in the form of exercise on a regular basis. And then there's business that's a multifaceted area.
I love the business sector of it. And that that contains many skill sets that these successful people had mastered are things like sales, marketing, team, building, systematizing leadership. I could go on for quite some time. The good news is you as one individual do not have to master every single one of those skill sets that I mentioned and many more. You just have to master one, and when you master one, the rest fall into place. And I actually mentioned that one in that list just a moment ago and that one is leadership, because once you have mastered the skill set of leadership now you can scale your business. You can bring in those individuals that have those skill sets that have mastered those skill sets that you just, quite honestly, don't have the time to master every single one of them. And so that's what this show's about. We cover all kinds of topics through those three avenues, those three pillars of success and another incredible quality of very successful people is to a person. They are also very avid readers. And with that, I like to segway over into a segment I affectionately call bookmarks.
Bookmarks to read, bookmarks ready, steady read, bookmarks brought to you by Reach your peak library dotcom.
There you see Richard Peek, library dotcom on the side to your right, to my left, that is a website I had built with you in mind. And I am not kidding when I say that this website is for you. It's a collection of books that I have personally read and vetted and so that you can go and find a collection of books in one place that you have high confidence that can have an impact on you either in your business or your personal life, just as it did with me. And so it's from one successful entrepreneur to many others that the knew that I put this together. And a quick side note, as we're going through this show, there are going to be resources like reach your peak library, dotcom, that are mentioned now instead of giving in to that temptation of clicking away and going and looking at these websites on your own. Rather than do that, I would implore upon you to stick with us and take notes the old fashioned way with pen and paper or on a notepad on your computer, whatever the best method is for you. But stay with the show. Stay focused, attentive because. I always say this, the magic happens in the room, the magic happens in the room, and I would hate for you to miss that one golden nugget that our guest, Dan Deacon, has that's coming on very, very soon and miss out on what could potentially have changed your life forever for the better.
And speaking of changing lives, I think it's about time that we bring a man of the hour on. What do you think? Yeah, let's do it.
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, legally qualified.
And there he is, ladies and gentlemen, the one the only Mr. Big and thanks, Brian. How are you?
I'm doing phenomenally well, my friend. How are you? This one? I'm up in the Toronto area.
I'm doing awesome, my friend. I'm doing awesome. Doing awesome. Always. You know, I was just I was just obviously in the back room there looking at you reach your peak library. And I wish I can turn my camera around because I've got oodles of books. I'm an avid, avid reader and some of those that you had there were pretty good. That Steve Harvey Jump is a great book. I loved it. I loved it. And then, of course, there you got Sindarin Harvey in there. You got a little start with why with some Simon. You've got a ton of Grant Padoan in there.
I was just the other day speaking to one of my students and we were talking about longevity and long term client relationships. And Dan, what do I do when I really when I have this big goal and I want to go for it? And I actually shared one of the stories from Ten, and I'm sure you remember it when Grant was talking about does I get a text from this guy on Sunday and I'm watching football and he goes, It's funny because I think in my head, this guy needs ten grand for something he's trying to do in business. So what are you doing on watching football? You get the ten grand and he goes, no, why are you watching football? And and I remember I vividly remember that in the book. And I'm going, ha, he's right. You know, a day of rest, we'll get to ten. And then what I loved afterwards, and I'm sure you remember this was you don't need ten grand, you need one hundred grand because we always shortchange what we need to create that business, that that fulfillment that we love. Yeah. That was like the Grant Cardone moment.
Yeah. I read that one book and I couldn't stop, I read all of them. I think there were ten at the time. I don't know if he's written any more, but I just kept getting the next book. The next book, the next book. Real quick before we jump in, I want to formally introduce you and give you the respect you deserve then and let everybody know who we're talking to here. Before I do that, I want to mention everybody watching live to stick on to the end of the show, because when you do, you will see how you can qualify to win a five nine stay at a five star, a luxury resort, compliments of our pals. You see them up there on the upper right. If you're watching on video, that is the big insider secrets. Dotcom. That's my buddy Jason West and his company. Yes. I do firmly believe we will be free to move about the country and the world once again very, very soon. And real quick, a couple more quick mentions.
If you're struggling with putting the live show together and it's overwhelming, look, we get it and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like them and grow your business all at the same time. Then head over to carpet bomb marketing, dotcom carpet bomb marketing, saturate the marketplace with your message. And one of the key components that is contained in that very training course, one that you'll learn how to absolutely master is the very service we use to stream our live shows right here on the mind body business show. Over the course of the past nine years or so, we have tried many quote unquote, TV studio solutions for live streaming. And I got to tell you, a streaming art is the absolute best of the best. It combines supreme ease and abuse along with unmatched functionality. So start streaming high quality, professional looking live shows for free with streaming our now visit the website at our whippy. I am fourth stream live. Beautiful, beautiful, beautiful. Now let's bring on this gentleman formerly and with absolute total respect, I want you to understand what kind of incredible gentleman we are about to be talking to here tonight. Dan's passion for his industry and helping salespeople succeed at a higher level than they thought possible comes through every word and action. Dan's belief is that we should never, quote, unquote, make a sale.
Love this. We should always find out what goals, mandates and objectives are desired clients are after and to be the bridge builder to help them get there with the least amount of friction possible. These are words. This is goal right here, ladies and gentlemen. His passion is helping people think in ways that help them increase their value of both life and business when delivering value to clients. And through his social or training sessions, he always likes to deliver at the highest level of energy. You can see that tonight. And Passion and Marshall his session into strategies that are immediately deployable. How many of you would like to work with somebody like that? I mean, I'm raising my hand right here. So, ladies and gentlemen, formally, officially and respectfully, welcome to the show Dandy. Thank you so much for coming.
Well, you know what? I'm honored to be here, and I thank you for having me. One hundred percent.
This is going to be a blast. I got to tell you a little bit before we started the show, I could just tell the energy, the instant connection. It was like instant friendship. From my vantage point. We were just chillin like we've been talking twenty minutes before that. What I like to do, Dan, when I open this show is no, it's great to understand what you've been through your accolades to read the bio, to kind of get to understand where you come from. And that gets people kind of a more of a physical sense. What I like to do is find out because of your success, what is going on. This is what I did, is how I studied folks is what's going on that big, beautiful brain of yours every single day when you get up in the morning? Because, look, everyone wants to be an entrepreneur. And if you're not one yet, look out because it ain't easy. But here's the thing.
If you have this straight, then it becomes easier and doable and fun and and so fulfilling. But for you, Dan, I was just curious, when you get up in the morning, you know all the challenges ahead. And I want to I want to go to that story you just gave me before we came on the air. And that was about the conference you had scheduled and what happened with that and how you had to pivot. I love that story. That's that's called flexibility. And we'll get to that. But when you get up every morning knowing that those challenges could be on the horizon and you may have some the moment you woke up and you know that you have to take care of, what is it that motivates you from your mind? What is going on in your mind when you get up to start the day and keep going every day, day after day, night after night.
You know, Brian. For starters, it's my mission. It's my wife, one of those books that you just had their assignments and start with why I find when an entrepreneur, which in my book is almost any salesperson that's on commission because you actually have your own company inside the shell of another company is the way I look at it and in my business in transportation and logistics. Ninety nine percent of salespeople are commission salespeople. Now, whether that's a salary plus commission or they draw against commission, whatever format they're set up, and really irrelevant. If you're a commission salesperson, you're an entrepreneur. And my mission is to help ten thousand sales reps do a million dollars in under 12 months, and that's gross profit another 12 months. And that mission really came about when I'm a great nine dropout. I don't have any formal education in this. I don't have any letters after my last name, after a comma and my last name, as I was telling you in this story before, I mean, my work experience is transportation and buffing widgets on the night shift and getting my fingers torn up from the wire wheel and saying to myself, there's got to be something better. And so coming from that teaching myself, I wasn't a born salesman. I taught myself everything I needed to know. One thing you were talking about is you follow great leaders, you get great coaches. You do this kind of things to really build you up and bring you to a new level of goal attainment, a new level of desire. But it all starts with that. Why? And I know some people say, well, then come on then. Everybody says, I have a wife, I have a wife. I mean, Napoleon Hill said it eons ago. Right. Like Zig Ziglar.
Are you a wandering generality? It's you have to have that burning desire. And so every morning when I wake up, the mission is to help 10000 sales reps reach a million dollars and under 12 months. And that y goes even further beyond that mission. And it all goes back to the day. I bought my very first brand new car. I was in sales and I'm selling and I started to become successful. I really started to take these techniques and strategies, tools and frameworks and OK, I'm going to take this I'm going to put this here. I'm going to put that there, OK? That didn't work. So I'm going to rearrange it. And I found a formula that worked for me at the time. And I turned 18. I bought my first house and I bought my first brand new car. And most people say, oh, my God, you got your first house. But it was the car. I meant more to me than the house. And I still remember sitting in this car and I remember my boss getting in the vehicle. And I remember vividly it was a Dodge Durango, Artie. And he says he looks ridiculous, man. Nice, right? How's it feel? I know the feeling is unbelievable. Like so understanding a little bit of back in context. The vehicle I had before because I wasn't doing well in life. I mean, I would hit a bump and the floor would lower it. Right. Like literally to the point where I was riveting steel sheets on the floor, because when I went to push the clutch, my foot went right through the floor. I mean, so we're talking probably not safe to be on the road kind of thing. So when I got in that vehicle, it was just like this.
Awesome. So what I did is I started with that vision and that's the vision I want for my students. That's the vision I want for every customer. And when I took that vision to the world of transportation and logistics, everything changed. I mean, think of it like this, Brian. You know, we get a client. But what if we focus on our clients, clients and what I mean by that in my world in transportation, logistics? I could move this right, but I don't focus on my customers need to get this from A to B. I focus on the person that is going to take this and write on a whiteboard and deliver a message to three hundred people that's going to change somebody's lives. Without this, the visual the message doesn't get through. So I go even deeper than the customer. I did a bunch. Of course I was. I was a big time in pharmaceuticals and courts and my mission when I was delivering courts for my customer was I want to serve that person that saved up for the last 10 months to put a new kitchen in, because when they walk into their kitchen, I want that smile and that overwhelming feeling of joy and accomplishment to be there. That's how deep I got into my customers life cycle. Does that make sense? So that's the mission. Every morning when I wake up, it's how do I help people feel that? And do you feel that, Brian? Because when you have a mission like that, those obstacles you talked about, you roll over them, roll over like an Abraham tank man, you just crush it. And you actually the obstacles disappear.
And I had when I when I first in 2005 five, I started a brokerage company and in twenty eight we were twenty two million dollars. In twenty nine we were three hundred thousand dollars and the economy collapse of twenty eight. But you know what, my business didn't die from the economy collapse. My business died because of my ego, because customers would call me up and say we need to do something. Are you kidding me. I broke my back for you. What are you talking about? So in that collapse is where my whole mentality changed. What would happen wherever my business be if I took that mentality and said, Mr. Customer, what do I need to do to help you achieve your goals? How did your goals pivot, how did your goals shift shifted when we're right in the middle of the same thing right now? You know, you look at companies that started out 20, 20 saying this is it. It's what we're going to do. I mean, I did I started out 20, 20 saying this is the number at the end of the year. And let me tell you that, man, I was holes in my shoes pivoting so fast. It's crazy that.
Yeah. So many nuggets right there. I mean, I hope everyone was taking notes here. I'm going to show something to everybody. I don't just recommend things. I do them. I don't say do it unless I do it myself. And I've been taking notes this entire show because this is gold grade nine dropout. Here's here's a wonderful thing that I've discovered. I'm I'm a college graduate and I spent most of my adult life in a job. And I always look to people like you and admired you. Is that crazy? Because here's the thing. What I found is this is the key. It all just sums up in this one sentence. It's not about your the resources you currently have. It's about your resourcefulness. And what I found are those that don't go through the college brainwashing. Yes, I said it and high school are more resourceful by nature out of absolute necessity. We that go through college think we know it all and have it all. And we have that template to follow, to go work for another person until we retire and then die. And I learned later in life, I don't like this. I got to get out of this stuff. And so I love that you say that because to me that's something to be commended on. I'm not telling kids to drop out of high school.
Please don't take that wrong. Anyone watching or listening but want to get to college, think about it. I've been through it and yeah, I learned some skills. They weren't very transferable to the real world. I learned how to party. I learn stuff that wasn't good for me. I did learn, I did grow up a little bit, but I didn't at the same time. Could I have done more outside. Yeah, I think I could have. And then focus all this. This was it. Focus on my clients. Clients, I mean. Oh. That just, you know, so that's kind of like along the HWI and it's for them, yes. Taking it farther away from yourself, deeper than just one level, but a second degree of separation to their clients. And now you are feeding that your client with what they need to get more clients and bring them on and keep them. And you're serving them in a deeper level that that is goal. I hope everybody got that one because that one just went I mean, I just thought of one person in mind and one of my clients when you said that was like, this is that's genius. A genius right there. If you focus on that, it's OK. I mentioned it here and there, but I didn't focus on it.
So I look I mean, when I started moving auto parts, my vision was helping people achieve that goal that I had of buying my first car. I mean, in every business, you just you just a little deeper. You just take that one shovel deeper and it's like, wow, OK. So if I'm going to sequence this out or if I'm going to create a confidence competence loop in my life and just continue running that infinite loop. What would happen if I focus their.
And like instantly it just changed everything to your perspective, brain changes and when your perspective changes, everything else changes. I started stepping outside of challenges and saying, OK, let's do like a matrix where everything goes wrong and we're 360. And I do a lot of sound effects and we're 360 and, you know, OK.
And now watching this challenge as a 360. And I'm saying, OK, interesting, my my original perspective is, A, when I shift 30 degrees this way, it's B, C, and I go through and I say, OK, well, what's the reality of it? Well, the reality is, if we take this, this, this and this and put it all together. Does that make sense, mister customer yet makes total sense? OK, now we know how to solve it.
It was it was just it was gold and it was one level deeper, right. And that's really what it is. I mean, you know, when we when we as individuals, we as entrepreneurs, when we as as guides and really in sales.
Your guide.
When I started operating in that mindset and started saying none of this is a transaction. I want to get customers, I want to work with teams, I want to work with corporations. That's again in five years when we've hit this major goal and obviously milestones to that five years. This is what we're going to do because that's not transactional.
That's long term client retention, long term growth, long term stability, and when we know. You know, this is the end goal and we put markers along the way and check points and milestones and celebrations and say, OK, this is the end goal.
Who do I need to be?
To get that, because who we are today, if you want to triple your business, you can't be the same brain you are today or else your business would already be tripled. Exactly right. And when I when I understood that and there's tons of professional, personal and professional development people out there, experts, gurus out there that say the same thing. And I can't tell you how many times I got it. I got it until I realized common sense isn't always common practice. And when I stopped and said, huh, OK, that makes sense. But now I understand that if I want to achieve this, I have to learn this, this, this, this, this and this. And then that's when we start reaching outside ourselves and start finding the people that can help us get there. And I can't tell you how many people have said to me, oh, well, then, you know, paying for a coach and paying I have three. And each one of them is critical to my success, like each one of them. Every night I go to bed with videos. Every morning I dedicated an hour and a half to education, like I'm one of those structured people where it's literally like this split second I'm doing this, this, this, this and this, and it's bang, bang, bang. And it just getting through. And I find them I'm way more productive that way as well.
Goodness sakes, I don't know what the couple of things that you know, your approach with thinking about the clients clients, they feel you have their back, you know, when you're thinking that farther down the road, it's not just I'm just here to make this transaction. Thank you very much. And move on to the next customer. They get a feeling that I think Dan is in it with me for the long haul. That's pretty cool. And whether or not they they buy or not or the sale is made, but it just fits the bill that I read in the beginning where your belief is that we should ever make a sale and that this is not a transactional thing.
It's a it's a relationship. It's a relationship, and it is a sales relationship. But it's also, in my opinion, it's next logical steps. Like if we look at the function of sales, Brian, I'm going to introduce myself. I'm going to qualify you until people say, whoa, whoa, Dan, what do you mean don't you need to investigate? My primary function is no, I'm going to qualify you and see if you fit my client profile if these massive corporations. Right. Think of any corporation and you call them up to who's your client, like Avatar, who's your client profile, right. They will tell you exactly who they're marketing to, exactly who they want to have as their ideal client. How many times have we got clients that are out to swear on the show? It's OK. OK, that is the biggest pains in the ass ever. That's not a big deal. And you sit there and you go, oh, my God, I've got to deal with this person again. Why? Why you spend the majority of your life working. Rightly, think of the hours we spent, especially as entrepreneurs working, why would we not? Take the effort, take the energy, take the blood, sweat and tears and marshal it towards our ideal client that has the same values, the same morals, the same ethics that want somebody like in my in my case wants a logistics supplier. Again, I want you to take care of my customers customer. I want you to help me achieve my goals. And everything that comes before that, so if achieving the customer's goal is up here, everything here is taken care of instantly, all challenges become obsolete. It's a conversation instead of a screaming match. It's a it's a two way communication.
Instead of you're an idiot, you're screwed up, screw you. Have a good day. There's four years of a relationship gone. I mean, I've been there. I've been in the ebb and flow business. I've you know, when I first started, I would take it most people do, right? Like, I'm going to take every single customer I can.
I'm going to bring them all in close and I'm going to service them and they're going to stay with me forever. And then all of a sudden one's gone like, well, why'd you go? Well, that guy was twenty dollars cheaper, really. But if you did your qualification up front. You would have known when somebody 20 dollars cheaper, they're gone. Yeah, at least you can make an educated choice saying I want to bring this person in.
Exactly. I love that. That's one of the biggest issues. I see people that if someone has a heartbeat and a balance on their credit card, they'll take them as a client. And the thing they don't realize is that approach ends up costing them more money over the long run by far than that transactional amount they just receive because of what you just said, the heartache, the pain, the suffering and the time you have to spend. Mending wounds instead of going out and getting the next customer that meets your qualifications.
I love this 100 percent like my filtration system for my business. Like so I have. I resigned from my corporate career in transportation sales a while back and then so I sell now in transportation sales because I want to keep my fingers on the pulse of the industry. I meet customers, I speak with clients.
I bring people into my world to help them get to a million dollars and under 12 months. But as much as I believe every salesperson can do it, the fact remains it has to be a dedicated salesperson. So when I bring people into my world, I filter them out. And one of my big filters is a twenty eight day challenge. And only if you complete the twenty eight days do I know you're serious. And some people say to me, then you're leaving hundreds of thousands of dollars on the table. I said no. Because my life quality, like my equation for business to equal life, I've had the people that have said, sure, I've got to love the way you said I got to balance on my credit card here.
And then I'm getting forty seven e-mails every hour and, you know, and then and then 30 days later the same twenty nine days later saying, I want a refund. Yeah. All right. Whatever. I mean OK, but that happens. OK, let's go back. Right.
Because one of the in my opinion one of the biggest key factors when we transition from amateur to pro is where we start sitting down and saying, OK, I can actually predict what they're going to do or say next. So when we can foresee that, that that is a real show in our world that we're transitioning. So if that's in sales, I know what rebuttals or what objections they're going to have. So I know I'll know what to say. Right. That's key in sales. When you get to that level, when you start realizing, OK, when I ask this question, these are the top five answers I get. So let me perfect my answers on these five. Right. That's when we really move into a next level of sales. But if your filtration system at the front end. Isn't the main focus? I look, I'm a big numbers guy, right? So if I if I contact one hundred people and I get ten real qualified people. I'd much rather than get that, then have 100 people and bring 20 people in and five of those become qualified because they didn't necessarily qualify them at the front.
Right. And it's again, it's a perspective shift. It's a mental shift. It's a it's a a functionality inside of us, we're saying. But if I get 20 people that still want to talk to me, that's awesome. But if you're only if you're only ending at the end, I hate to use these these words, but it is a funnel, right. To have multiple people at the top. You have a big filtration system, less people you filter again, less people. Those are your great customers. But if we don't have that filtration system and we keep pumping these people up, you're going to be busy being busy. You're not really busy creating that long term business that you can help your family enjoy a life that maybe we didn't have, that you can help help other people. And and actually pay it forward and really live the life that we all sit in our beds at night and dream of, like let's be all right, we all get in the shower. And in those quiet moments, our little conversations in our heads, they're going to lose.
But all these things you want, your buddy just bought a new car, your buddy you watch a family on Instagram going away on all these vacations.
It's like, damn, I wish I would do that. We have the power to do it. We just got to get more disciplined.
It's interesting, and this is this kind of sums up for those that are watching, I've been involved in network marketing in the past. I used to own a network marketing company back in the day. And I just remember vividly there were two of us that were approached by the same individual that we both knew of in the past. We already knew about this person. And I said, I don't want this person. You can have them. And that other person said, I don't want them, you can have them. And so be willing to say no, be willing to go to the next customer. I mean, when you say yes to everything, that's a sign of a scarcity mentality, in my humble opinion. And look, when you're first starting out and we've all been there, there is that there is a bit more scarcity. You need you need to make your bills. You need to pay your bills. So you might make a few more decisions in the early going that you otherwise wouldn't have. You had an established business that's already thriving, but it is important to keep this in mind at all times. What Dan is saying is really be cognizant and qualify.
Edify, vet your people that before you you take their credit card and go down this path of working with them coaches. This is perfect, perfect for all of you that are coaching. My gosh, you're spending personal time with them, whether it's in a group or one on one. And if you don't have what Dan is just talked about a filtration system in place and you're going to refine it over time, you're going to find that certain things slip through. I've done this to then I have I have a I have an onboarding process for people that come to work for my company for free. They have to go through an hour of video of me telling them what to expect and they have to submit a video seeing why they deserve to be the next apprentice for my company. Or I won't even I don't even see the results come through my inbox. It doesn't happen because I learn, just as you're saying, how to filter people properly. And because of doing that, the quality of apprentices have gone through the absolute roof. It's been amazing. And so on. Part on par. Go ahead too.
And also so. So I go right back to that, Brian. So anyone that's watching that doesn't apprenticeship group, what would be your starting point? Hey, Brian, I hear you got a great filter, can you teach me? Why go through a year of trying to figure it out when you can pay Brian and figure it out in a week like this is in sales, in business, in life? To me, that's why I invest in myself. I can think about and here's something that I heard and you've probably heard it as well, right? People spend more time planning their vacations than they do their life.
Oh, yeah. So people will spend ten thousand dollars for their family, fifteen thousand dollars for their family to get away for a week to an open bar.
But you're telling me that book is thirty dollars. Are you crazy? I think how crazy that sounds. And then they buy the book and then it becomes self-help. Yes. Because after the first chapter they just happened to be in the bottom of the valley. They buy the book and then just happened that they start climbing out. The first chapter works. Here we go. I don't need the book anymore. To me, it's just it's it's we all we've all done. Don't get me wrong, I've done it. I've purchased things. I've watched the first CD and it sat in my cupboard for years until I truly grasped this and started living it instead of just saying it, you know, like really living it and having you know, I remember when I was 18, I was in jail just before. So I started this business when I was 17. So I was about 15, 16. I was getting a lot of trouble, you know, obviously grade nine dropout. You have a lot of time on your hands. And I remember my dad came to me and handed me a copy of Norman Vincent Peale's Power. Positive thinking and thinking to myself and God that I'm a positive thinker. I want to go do that bad thing. I'm going to go do it like, you know, I don't think what if I get caught? I never thought of that until I got caught and I was sitting there in handcuffs and I'm like, OK, I probably should have done that. I was probably a bad idea. But so but reading the book, I was like, huh?
Huh, and I mean, I still have it, and at the point now, I'm afraid to actually turn the pages because they're so brittle, but it's one of my most prized possessions and it taught me. The power to think through it and and again, it all comes back to perspective, if I change my perspective of something, if I change the way I see it, the thing I look at changes. Right.
Wayne Dyer said it best when he said that a good buddy of mine, Don Hopoate, is on. He's he's actually a president of a Chamber of commerce here locally. And he said, I always have to think about my clients client. And now we work together to make my client become successful so he can satisfy his client. So it bingo. And Don is he is I know that he is to a core that way. He is always looking out for everyone else. He is one of the greatest Chamber of Commerce presidents I've ever run across. He's so active in helping other businesses to thrive, and that's exactly how he does it. So it's obviously a recipe for success. And what dancing tonight? I highly, highly recommend everyone follow. I'm going to follow it deeper as as when you brought it up, I thought, wow, I could really improve in that area and thank you. That's fantastic.
Oh, my pleasure. My pleasure. I mean, it really is. It changes. Don's absolutely right. Right. Like where said help enough people get what they want. You're going to get what you want. You know, if you again, you dig that shovel in a little deeper, if you help enough people, help enough people, get what they want, then what are you going to get?
And I believe it compounds its way back, takes one of this. A lot of this came about when I was sitting here, Bob Procter's I was eating dinner and Bob said to me says, you know, Dan, he said it's not about the money because I really don't do what I do for the money, he says. But the more value I bring to people and I bring to their business and I help them bring to their customers who help bring to their customers because I find the more money I make. Yeah, and I really thought about that and it literally sat like mustering in my head for probably five years. So I mean, and this is the crazy thing is we get information and we say to ourselves, oh, that's awesome. And you go to sleep, wake up. You're like, what was that again? I forget what that was, but I know it was good. I know it was good, you know, and that's why every conference I went to, I buy the recordings. I'm like when I'm in a conference. I mean, have you ever got that where you're at a conference and you're like, oh, my lord, that was gold. And you start writing and fifteen minutes later you look up like, what a mess, what a mess. Right.
Which said, Oh my God, are you crazy? And if that was gold, imagine what the last fifteen minutes was. So I literally with a fine tooth comb go through it. I mean I'll go.
As I was saying before, I've got three coaches and one of them is strictly an online video coach and I'll do a twenty minute video and it'll take me close to an hour to get through one twenty minute video just because it's like writing and mean literally. I have, I have books lined up here of all courses and I've got little tabs on them and then I've got a word document on my computer and when I hit a certain place or I'm at a junction in my growth where I'm kind of like, OK, I'm kind of hitting a little bit of resistance, I'm hitting friction. OK, three sixty perspective. OK, go back to my word document. I do a search I find OK, it's book four and I go back and some people say you're anal and what. But why would I not why would I not be for my own personal growth. It's quality. You know, the one of the times when. I really started to say to myself, wow, look, I rub off is we were at the dinner table and my daughter just out of the blue says, you know, Daddy, I don't know anyone that has the work ethic. You.
And I was like, wow, thank you, honey. And she goes, no, she doesn't want to tell you that. It's just I see what you do. I see how you do it. I see the passion you put into it. And she goes like, it blows me away. I wish I had that work ethic. And I was like, well, come on, let's go. Let's do it. Let's get you to it. Because that only comes with a Y and until we find out what I mean. Listen, I was I was I was lost. Bryan lost. Like, to the point where the majority of people in my life wrote me off to say, look, this guy is going to be in jail the rest of his life lost. You know, it just a Y happened y kicked in y changed. And it's like, OK, and then it gets bigger and then it gets bigger and then the drive, the desire, the move bigger and bigger and bigger. And it just it changes, changes everything.
It does and, you know, your passion oozes through the screen in a good way. It's obvious you love what you get to do. I see what I get to do. I love what I get to do is interview amazing people like you. You have no idea how much I'm sure you do, but how much I've learned and I've actually implemented many of the strategies I've learned from this very show. And that's the thing. We can always learn more. You know, the mind is like a parachute. It only works best when it's open. Right. And it's just amazing to me that, you know, when you say you are anal to me, I thought you're about you're about excelling, you're about excellence. You're about making it so your business goes farther, faster. You're about serving your clients at the highest level possible. You're just about doing the best you can possibly do. I don't call it anal. I call it, you know, this is the way everyone should operate, in my humble opinion, because we're cut from the same cloth. I think I've said had similar things said about the drive and ambition and work ethic. And, you know, 12 hours a day to me is not work. It's it's what I love to do. You know, it's just and I don't do the 12 hours every single day, but I don't have a clock. I just go tell I'm done. I have a checklist, and when I'm done, I'm done. And I enjoy every step it up with the little balance things with life and family. Of course, you got to put that in. That's important. But I love everything you're saying. Oh my God, it's such incredible quality.
I mean, my my notes are just going crazy here. It's getting I'm almost full. I'm almost out of room on my page and you just keep bringing up nugget after nugget back. A while ago you said something about ego and that your business died because of it. Another very important part. And what you're doing now, three coaches that take that helps take the ego out of it. They will set you straight. Plus, you know, again, why try to reinvent success when I have to do is model it. And a lot of times the proper vision for what you need to do comes from outside of your own head in the form of a coach, someone accountability partner, someone else. How many times have you been you've seen you're working with the client and you have the solution for them like that, and you just rip it off and be like, oh my God, I never thought of that. And then you go inward and you're working on your own business trying to do something similar and you freeze. Like, I don't even know what the hell to do. I mean, that has happened to me countless times. And then someone else would come in and go, oh, you should do but little. I'm like, holy crud, why didn't I think of that? I do this for everybody else, but I can do for miles.
Let me ask you this, Brian, because this is something that I had to really, really work on. Did you make it more complicated than it really was? So we're on the same page. I can't believe how many times somebody said to me, Dad, it's gold and Michael, it's gold, but it's got these little ripples in writing in here. And then if you look at the bottom, it's got no, no, it's gold. Just take this and go. And literally to the point, I remember when I first started my first coach when I said, listen, I have to qualify better.
And he says, OK, what's the number one thing that you want in a client? I said. To give me money and he says, come on. And I said, OK. And I said, OK, so to the number one thing, long term client, I have to be a resource to their company says, OK, we're getting somewhere. What do you need to know if you have to be a resource? I said, well, I need to know. Price isn't the number one thing I need to know that I they believe a logistics supplier. So you manufacture this. I bring this to market for you. I'm an extension of your business to get your product to market. Do you believe that's a resource? And if you if the answer is yes, then you and I will get along a lot better. You said that you qualification and I said, no, no, no, no.
I mean, I've got to figure this out. I'm got to figure because no, you don't have to do it. And the next calls, it was like, OK, I'm in. And they're like, yeah, I believe that. And it's funny because then we got along so well. You know, I had a colleague once who he was the first one to say, I'm a horrible salesman. He says, I love baseball, but I suck at selling. So his his his quality buying process. So I said to him, I said, OK, so why don't we try this. It's baseball. It's a come on, Dan, I'm like, just try it. Just try it. So he literally his intro was, do you like baseball? And the press would be like, no. And he'd go, OK, I'm horrible at sales. I love baseball. I can turn any sales process into a baseball analogy. But to do it any other way, I can't. And I call that eight mile or so in eight mile with Eminem came on stage and he totally trashed all of his buddies. He gave the other guy nothing to say.
And so everything I do, I do on an eight mile philosophy. And so when I was teaching this, this young man, he started calling and saying, Do you like baseball? Yes, I do. OK, great. And they would have great conversations. But what started transitioning, Brian, is he flipped it on his head and that's when he started saying, oh, I'm really stuck at sales. So we called it out and the guy was, you know, everybody most of the people that I mean, listen, people that look perfect, you later. Goodbye click and you people are hanging up OK, but they're not your ideal client. Like, again, we go back to that filtration. If I call a customer up and I say, listen, you know, what's your primary and secondary reason for adding or switching a service provider? And they say, price. And I said, well, what do you mean by price? Well, every twenty dollars I have somebody twenty dollars cheaper, you got to understand. And I ship one hundred loads a day. Twenty dollars a load that adds up at the end of the year.
Ok, I understand. I'm very clear on why you do what you do, we're not congruent. Thank you very much. And people say to me today, you're crazy. 100 loads a day.
So, yeah, but just understand, every time that somebody comes in cheaper, you've knocked 40 dollars off your profit. So if you start with one hundred, you get two kicks at the can and you're making twenty dollars. And he's probably going to chew up 90 percent of your time, so can you make twenty dollars somewhere else? With 10 percent of your time and then spend another 80 percent, getting another customer that sees the world, sees business, the world, what we do, how we do it in the same bubble.
Yeah.
Yeah, too close to working in their business that I'm on it minutia, the details, seeing that that gold pen with all the rivets and rivets and.
Yeah, because it's got to be right. It's got to be I mean, just everybody would be doing it if it's not more if it was that easy. No, it's it's not easy. But the framework and strategy is simple, there's a big difference between simple and easy, big difference. It's not easy. Brian, you look at your. I'm an entrepreneur. You're an entrepreneur. We look at our business. I look at the pivoting. And the amount of things I've had to do to change twist just to.
Keep things going. And I have to work 10 times harder to keep my perspective out of the gutter and then just totally somebody had a hobby. Yes. And not only that, let's let's call a spade a spade. Let's eight mile. That's a little bit. You will never get where you want to be if you're at a job and not a career ever. Can you get where you want to be in a career? Absolutely. I believe so.
Now, whether that be for a company or for yourself, I believe you can get where do you want to be? Because if you serve at the highest levels and the present company you're with right now won't give you what you want, need and desire, somebody else will. Right, there's people out there working for brands making hundreds of millions of dollars. It's their. You just have to be the one that says, this is my career, right? This is not just a job. This is a career. And you know what? If you need 10 of these in a day, I'll make it happen. Because our customers need to change 10 people's lives with what they write with them, if you talk about pivoting a little bit earlier.
Let's go back to that, the mindset side of things that that, if you wouldn't mind tell that story, you quickly told me right before we came on about what recently happened, you had something planned, you pivoted. And then maybe and by the way, please feel free to open it up to anyone who's watching this or listening to this to attend.
I appreciate that. So in March of twenty twenty for six months, I was marketing planning my first ever conference. I realized in the world of transportation and logistics sales, there is no conferences, there's no dedication to sales training. In ninety nine percent of the logistics and transportation companies in the market don't even have sales programs for their team. For me, for example, when I got into the business, I walked in. The first day I walked in, this guy dropped a manufacturing directive for Tennessee on my desk says if you can't sell in Tennessee, get out of the business. That was my training. And unfortunately, this big dream is sold to salespeople and transportation. Just so you can make a million dollars, you can make more than a brain surgeon. You can do it. But nobody gives them the tools and strategies to get them from a timeline like this, which could be a decade, which could be five years, which could be 10 years and shrinking to a year. So whether it is I said I'm going to dedicate a full day, I'm going to bring in experts, I'm going to bring in people that understand markets better than anyone. So we're going to bring in people from that for freight waves from all these companies. And we're going to do one full day on strategy formulas, frameworks, all of the above mindset. And we're going to bring everybody into the one building and we're just going to kill.
It started selling tickets. It was two hundred and eighty seats. We had about one hundred and ninety sold. It was two weeks before the event and we were sure probably some 10, 15 tickets a day. I mean, it was rocking. And it we had speakers coming in from Western Canada, from North Carolina, from New Zealand, from southern Texas. And all of a sudden it was like. So I don't know if any of you have ever been at this pinnacle of energy, this enormous vibration, like everything is running so smooth and you're cruising and all of a sudden when you just get hit, I mean, devastating, devastating. I watched thousands of dollars on event centers fighting to get at least credit. Just credit me, because that two week period, you typically lose everything. Audio, video companies. I mean, it was just it was crazy, devastated, saying, OK, how in the hell am I going to pivot here? How am I going to how am I going to make this work? How am I going to launch this? Sales people need it. So we retracted. And I looked at it and I looked at it from that whole the 360 perspective, I looked at it from the customers. So what I did is I started creating mini courses for the people that had bought tickets because they said they already purchased tickets. I need to serve them. I need to help them help their customers achieve their goals.
And so when we did that. Good things started happening, but what I realized in that pivot and in all of that adversity is I now have an opportunity to reach so many more because now people don't have to fly to Toronto to be at the event.
So I'm going to go virtual. And I'm happy to say we have over six hundred and something people signed. Twenty seven people signed up just before I watch this. So we've in essence, doubled the viewership. In the last eight months, I've met many more people than we now have. Twenty five people coming into the panels. We're now about to double the people we serve. And if we look at a ripple effect, I expect that ripple effect to almost be triple in four times the amount of people that have come in from that one pivot. And you start to say to yourself, OK, it didn't happen for a reason. What was that reason? And how can I how can I duplicate triple and even quadruple the output of the day? And again, the mission of the day is to educate salespeople at a level they've never been educated before in the transportation and logistics industry. So my pivot to virtual and I was telling Brian before the show, I actually I'm setting up all the lighting today and I'm setting the can. We're doing tests and we're doing that. I mean, Brian, it taught me a lot because I said, who do I need to be? I need to be that person that understands audio video. I need to be that person that understands streaming. I need to do that. So for the last six months, all I've been doing is testing, testing, testing, educating, educating, educating, testing, educating, educating, testing, educating doesn't work, works.
OK, take this tidbit, take this tidbit. And I put together my own framework for literally launching to hundreds, thousands, tens of thousands of people the ability to scale, I think, for us in any industry today. Is so much greater even than it was a year ago and the technology's been there, right, Brian? Like you look at this streaming that we're doing, technology's always been there. But I look at it a little bit like Amazon when Amazon first started. Right. Actually, I'll even go back before that. So when Dell Computer first started to people buying computers online, I was bringing all of Dell computers into Canada. Every single Dell computer that got sold in Canada touched my trucks. They were my largest customer, and you know what it was, we had forty eight hours to Toronto and we had sixty seven hours to out West. Otherwise, people would want their money back because by the time it got into UPSs impure later system and by the time they turned it around in twenty four hours to their door, they found three days was the time when people refunded in Ontario and six days in western Canada. Now here's the interesting thing. If you put your credit card in today and something you bought took seven days, you'd be pissed because we're used to it now, but you will refund, right?
So our mentality has changed. Yeah, right. When all of covid happened, the mentality shift changed. And let's think about this for a second, right? Everybody's doing Zoome calls everybody to the point where I kick myself in the ass all the time going, why didn't I buy Zoome stock? You know, but but think about the thing about that shift, the amount meetings I've had where the people are 30 minutes away and they said, no, no, no, don't bother coming in. Let's get on a June call now and say, OK, are you ready? Because it's action time. Let's go.
Right. Whereas before it's OK, we'll have a meeting on Tuesday. And I'm like, OK to prepare on Monday or I could prepare on Sunday. Hey, no, I'm good for a and assuming let's go. And all of a sudden before you know it, you might be dressed like this and in your PJs.
I mean we've all been there but that shift, same thing was Amazon started it, but now it's everything else and it's a shift. Right. So we go in these shifts. So for me, the pivot in the shift was people are now used to. A full day in front of their computer watching video know what a perfect I mean, I've been on personally since covid.
I've been on three full day summits, like in digital marketing, in in the graphic design and video.
And I mean, I've been on the mall, you know, and I love them because I'm like, oh, man, this is awesome. OK, it's lunch time. And I walk downstairs and I get my lunch. I hate traveling. I can't sleep in hotels. Like when I when I first started in transportation logistics, I partnered up with a colleague. He was really good at operations. I stopped because I didn't know how to deal with people when things were going wrong. I said, it's A and B, there's no in between. It's A and B, and they're like, no, but these things happen. I don't believe it. So for me, I had a real hard time dealing with that. It was really emotional for me. So he did all the operations I did in sales. What that equated to with me being on the road three weeks a month. Like, I lived on Nyquil just to sleep with me, so I like traveling, I would just sit here and stare into this and watch you on this bed. Do I want to meet you one day? Sure. But if we can do this and then you turn around and you go right back to serving your clients and I can turn around once we hit end and go right back to serving my clients. And I don't have to get on a plane for five hours, you know, a little bit easier now because they have Wi-Fi on the plane. So I can do some work. I can serve on the plane. But before it was I don't really want to watch a movie for five hours. I had no interest in some regards.
It's leveled the playing field because now we don't have to travel in those that could not travel and didn't have the the wherewithal financially maybe to stay in a hotel and spend a weekend can now do it. I'm attending a summit starting tomorrow. Three day, eight hour a day. Can't wait. We're at the time, brother, but for a week before we finish up and I want to make sure we get through before a certain battery dies. We want to I always end the show with a special question. But before I do that, we have to give aways to one that you know about, and that is the five nights date of five star resort in Mexico. And another is by damn who's going to describe it here in just a moment. But before we do that, this question, Dan, just to prep you a little bit, it's an amazing question I've asked every show or every guest on my show. I hope he didn't cheat and watch earlier a previous show. And I've found it to be very profound and it can be even a little personal. But before we do that, I wanted to let everybody know how they can enter to win.
The five night stay at a five star resort of their choosing from a list of resorts and what you want to do is take out your phone, you have our permission to do that for a moment to get your phone, pull up your texting app and where you would put in the name of the person you're going to text instead put in this phone number, and that is three one four six six five one seven, six, seven and down where you would type in the message and send it off, like where you would put the emojis. Just put in the two words that are separated by a dash that's peak peak dash vacation, no spaces. So again, it's peak dash vacation. Again, that number is three one four six six five one seven six seven. And a little birdie told me that there is yet another giveaway here and I'm just going to hand the reins over to you then to help people understand what it is and describe and how they can get it.
You got it. So what we've done here is for every listener, I'm going to give you guys a ninety seven dollars gift. This is the RFP playbooks over twenty seven years of transportation logistics. I've done countless hundreds of RFP originally kind of in that two to four percent closing ratio. When I started really strategizing and figuring out, OK, how do I ask the questions that matter to give me the answers where I can go in and formulate my responses and get strategies in and get things done. I started to close over 80 percent of the RFP. So what it is, it put all those strategies, all those tactics, all those frameworks into a single PDF guide, kind of like a handbook playbook is what I actually call it for you guys. So if you guys want to go to that link at the bottom, you can go grab that for yourself and start winning more our fees. And if I can, Brian, to go back to that summit for any of you that are interested, the tickets are free. It starts tomorrow morning, December 11, at 9:00 a.m. Eastern. And you can go to Dan Degan dot com forward h. P. S hyphen summit and you can register for free.
So we thank you so very much for that. And just for clarification, for dummies like me, just for everyone else, what does RFP stand for?
Requests for proposal? That's what I thought about what a lot of companies do is they take all of their freight and they put it into one big thing and they say, here's an Excel spreadsheet, figure it out. So we go in and we quote on fifty different things and they never wanted to do to change anything. They just want to keep their company honest, which is what most of them are doing, especially now because there's a huge capacity crunch in our industry. Some locations are three to one, three loads for every one truck. So people are trying to buy capacity just with everything with covered. The entire shipping world has changed and shifted shipping patterns, shipping structure, shipping methods. I mean, it's gone completely berserk with Cauvin and with ocean lines parking 30 percent of their fleets and air freight being. I mean, you guys have probably seen it in the news, right? Companies are actually strapping cargo to the seats because nobody's flying in these. They're you like these planes. So, you know, it's a it's a unless you're educated on it and you educate yourself on it. I mean, it's very industrial area.
So those of you watching, you see it on the screen. That's the URL to get this playbook. Ninety seven dollars for free RFP playbook. So go to our wipe them forward slash playbook. That is for audio listening audience. And then let's get back and let's let's get to this really heavy hitting, wonderful, amazing, tremendous, tremendous and powerful question. Is there. And so, like I said, I'd like to end the show with this one just because it is that impactful and the one one truth about it then is that there is no such thing as a wrong answer. You cannot answer it incorrectly. In fact, the only correct answer is yours. It's just the opposite. And that's that's why I made my bet. Yeah, that's personal. So there's no pressure whatsoever. It's it's just going to be what it is for you. And some some respond immediately. They have it right here. Others take a moment and ponder and it doesn't matter. Whatever it is for you is perfect because it's your answer.
So that being said, are you ready? I am.
All right. We go. Dan Deacon. How do you define success?
Success is singular, success is what you internally.
Believe it is whatever you as an individual believe, whatever your perspective is, whatever your underlying. Growth mandates what you whatever your wife is, is success.
Love it, love it.
Well, Dan, I want to tell you, thank you so very much for coming on. I know you've got a big, big shindig going on. First part of the morning. And I appreciate you taking the time, knowing what you have in front of you tomorrow. And on behalf of everyone that's been watching and those that have listened after the fact, I appreciate you. You brought incredible value. Let's give a round of applause. Thank you then for coming on the show. And that's it for this show. Ladies and gentlemen, on behalf of the amazing, amazing Dan Degan, I am your host, Brian Kelly. This is the Mind Body Business Show. And we will be back again next week with another phenomenal guest. I don't know if they can top this guy. We'll see. We'll see.
Andre, Andre is a great. I know she's your next guest, right? Next week on a recorder. I love her. She is awesome. I did a huge event with her, a big YouTube hangout with her vision to reality. It's going to be a good thing, you guys.
And you were amazing, my friend. Appreciate you. And anything we can do to support you going forward, just reach out.
But until then, everyone, so long. Good night and be blessed. We'll see you next time. Bye, Fraker.
Thank you for tuning in to the mind body business show podcast at www.youtube.com but those people came to me a year later because what I noticed is, is by building and nourishing those relationships and really for those people to feel like you care about them, you're not only going to networking events because you want business, but it's because you see them and you acknowledge them and you see those people as as people and as humans. And and you're building friendships and relationships. So really, I owe it to the people that I have met through and networking events in different, different avenues. Mind Body Business Show.
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Dan Deigan
Dan's passion for his industry and helping salespeople succeed at a higher level they thought possible comes through every word and action. Dan's belief is that we should never "make a sale," we should always find out what goals, mandates, and objectives our desired clients are after and be the bridge builder to help them get there with the least amount of friction possible.
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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