Special Guest Expert - Dan Shinder: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success. Who seem to make it one step. Forward only to fall two steps back? Who are dedicated. Determined And driven. How do we finally break through and win? That is the question. This podcast will give you the. My name is Brian Kelly. This is the Mind Body Business Show. Hello, everyone, and welcome. Welcome to the Mind Body Business Show. I am so, so excited because we have one of the most phenomenal guests I have literally ever had on my show. And I do not I am not joking. This gentleman you are about to witness is one of the rare individuals in the business world that I personally met that doesn't just talk a good talk, but walks the walk to an extreme. And this gentleman is just beyond amazing. Beyond amazing because not only is he very, very. Successful and very good at what he does and has incredible clients that will shout from the rooftops about the results they've gotten from him. What really draws me near this gentleman is his authenticity, his integrity, his love for helping others. It's he oozes this and we'll get into this More on the show when I bring him on. He's he's like a friend, a really dear friend that I just met, you know, And we've we've had hour long talks and things, but we haven't known each other a whole long time. But it feels like I've known this guy for a long time. I'm sure many of you have experienced that. And before we do that, real quick, the mind body business show. What is that? It is a show that I have had put together with you in mind. The business person, the entrepreneur, the one that is trying to make it to the next level in their business. And what I found in my walk of many years, I am now 58 years old on this planet. I started studying. Only successful people say for the last decade or so, only successful people. What is it about them that made them perhaps more successful than someone like me?
Brian Kelly:
And I started realizing after reading, after meeting with. After being mentored by physically, personally, after. Studying person after person in both those that are alive and those that have passed on before. I found these three elements that kept bubbling to the top for each and every one of these very successful individuals. And you might guess what those three things are. They are what I call the three pillars of success, that is mind, body and business mind being mind set to a person. These successful individuals had mastered their own mindset. They had figured out how to become more positive and keep a more powerful mindset. But the most important attribute of all of them was to be flexible in their mindset, have a flexible mindset, body was literally that they took care of themselves physically and nutritionally. That simple and business. Oh my gosh, business is multi, multi, multifaceted. These successful individuals had mastered the skill sets that are necessary to grow a successful business and then continue to scale it and keep building it bigger and impacting more people. Just like our amazing guest who's coming out, Dan Schindler has done. And these skill sets include things like marketing, team building, systematizing sales leadership. I could go on for quite some time and you might be thinking, Well, jeez, Brian, you said you have to master these skill sets. That's going to take me a long time. And you're right, it would if you were the one mastering each of these individually. There's a big hint right there. And so one of the greatest skill sets you can master and you should concentrate on mastering first is one that I just mentioned there, because when you do. The rest will fall into place much easier. And you personally won't have to master every single skill set, not even the ones I just mentioned. Does anybody want to know what that one skill set is? It is the massive shortcut to success. There are so many, and I know Dan has many that we're going to go over tonight and I'm not going to teach you. I'm going to just tell you what it is. It is the skill set of drum roll.
Brian Kelly:
I need a soundbite for that of leadership. Now, you might say, Brian, I don't have a team yet. That's fine, Master. Leading yourself first. Always. How would you lead yourself? How would you lead others? You lead yourself the same way. Establish that business culture and you will find that you're able to now bring on those people that have mastered or in the process of mastering those skill sets that you don't you have not yet mastered or you may never master. Given the fact that we only have so many years on this planet and it takes time to master everything. And so that is my gift to you right off the bat is you master leadership and you can really crush it in business much faster than if you were to try to do it on your own, which every single one of us, me included, has attempted to do and sometimes still revert back to it. But that's all good. Just know to get out of your ego and become a great leader. And another wonderful thing that I noticed with these incredibly successful people is that to a person, they also were incredibly avid readers of books. And with that, real quickly on a segue into a quick segment, I affectionately call Bookmarks.
Announcer:
Bookmarks, going to read bookmarks. Ready, steady, read bookmarks brought to you by reach your peak library dot com.
Brian Kelly:
Yes. There you see. Reach your peak library, dotcom right there on the side. That is a website that I had my team build with you and mine. And real quick note here on the side, you are going to be getting resources, websites, places to go, books to read different things. This happens all the time on the show. And what happens the tendency for us as human beings is to go click away and check those out while the show is going live. I will implore upon you to please for yourself, not for me, for yourself. Rather than do that is take out a good old fashioned piece of paper and a pen or a notepad or type it on your computer and take notes. Write down these resources and if they are websites and things like that, visit them after the show is over. And the reason why is because after many years on stage and presenting material that I knew would be impactful, I would notice at points someone would get up right when I know the juice is coming because I'm the one delivering it and I know the the heavy hitting part of it. They would get up and walk out of the room. They had to go to the bathroom. They had that all important phone call or text messages, you know, all these things that were distracting them. And I would hate for that to happen for you, because, Dan Schneider, I'm telling you right now, you do not want to miss one single word of this amazing man. And please write notes. Take down notes, but keep your gaze and your attention on him throughout the show. And that way you will not miss that one golden nugget that if you were to take your focus away, that one, it only takes one. That one golden nugget that could literally and I'm not kidding here change your life forever for the better. So that's just my advice to you. All right. Back to reach your peak library off my soapbox. It is a site that I had put together. As I said, with you in mind. And here's the thing at I didn't start reading books avidly myself until about each of 47, 11 years ago.
Brian Kelly:
And I found this wonderful, amazing new tool back then called Audible. And I realized, Oh my gosh, I didn't know that. I did not like visibly like using my eyeballs to read pages because it fatigued me. But listening, I'm like. Oh. Gosh, I could I could devour it. And I did. And I started reading book after book after book. Every book on this website is one that I have read and I personally vet. So not every book I've ever read is on this website. That's what I mean by that. And this is here as a resource to you. It's not here to make money for me. You click any of those buttons, it goes to Amazon. You can go to any bookstore you want. Just look at this page, find the book, the first one that jumps off the page there in no order whatsoever, as you will find out, not alphabetic, not by author. They're just thrown in as I read them and just find the first one that jumps off the page that you have yet to read and read it, because these are life changing books and the fact that at least one other successful individual has read and vetted them, that reduces the odds of your wasting your time in doing the same. So I wanted to give you that little gift and another fantastic, phenomenal, incredible and supreme gift. The biggest gift I could ever give you right now is the gift of Mr. Dan Schindler. Let's bring him on right now. Here we go.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained, big league qualified. And there he is, ladies and gentlemen. Yes, it is the one, the only Mr. Dan Schindler, who I Thank you.
Dan Shinder:
Thank you so much. First of all, this resource that you provide for people regarding books is folks, I can't say enough how on point that is for your success, how valuable that is. And we'll get into books later, I'm sure. But also the introduction you gave me, I just I appreciate that so much because just to be totally transparent with everybody, Brian and I met, I believe, three or four months ago, as you said, we've had our long conversations calling each other names. I mean, we just felt like, like brothers from the beginning. And we have to give a shout out to Daniel Eyre and Hawaii, who's in my master class, who who introduced us, and it was just instant bonding. And you do such a good job with your shows. And I watched your shows before you invited me on. And when you invited me on, actually, I thought it was a joke. Like I think some of the names you called me I think were a joke, But here we are. And it means so much to me. I really appreciate it. You just do a wonderful thing for the entrepreneurial and business community.
Brian Kelly:
Well, to the master named Color, I thank you. So very much. It is so true. I mean, it was like you and I met and we instantly reverted to junior high and it was fun. And it's been fun ever since.
Dan Shinder:
Absolutely.
Brian Kelly:
You are far, far older than I am in age. I think it's a year, but. I like to point that out. He's always older than me. This is the way we roll. We're like always just like seventh graders going. At it and having a good time and. Just, yeah.
Dan Shinder:
I always been the one left standing, just so you all know.
Brian Kelly:
Yeah. Because you're the older brother that always is. I hated. That.
Dan Shinder:
Yeah, I'll be, I'll be. I can't believe I'll be 60 in April of 2023. My wife insists I'm.
Brian Kelly:
Eight.
Dan Shinder:
And I'm like, Can you at least give me credit for 12? Come on. I cannot fathom that I'm going to be 60. I have kids older than me. I, I think it's just weird. It's just so weird. Age is just a number. And and we're going to get into, I think, taking care of yourself and what's important. And I've been on that journey and I just can't get my head around 60.
Brian Kelly:
I mean, that's so ancient. I'm going to order that walking stick and have it sent to you posthaste. Brother. Yes, that's how we roll. All right. Real quick, a little bit of housekeeping. Before we move on. This is going to be so much fun. I mean, it's slated for an hour. We'll probably go two or three. I've got all night. Yeah. I don't. But man, I want. To. On the upper right of your screen, you can see right above Dan's left shoulder, there's a nice red and white stamp looking logo. It's the big insider secrets. That's my unbelievably dear friend, Jason Nasty. Yes. Thank you. The big insider secrets dot com. He has sponsored this show, he and his company and he has enabled us to give away every single show. You won't believe this it's phenomenal a five night stay at a five star luxury resort. And these are locations. All. Over the world that you the winner get to choose from. And we'll be announcing I'll be announcing that here toward the end of the show. You must be watching live to the end of the show to see that or to be able to enter. If you're not watching live there still, there's still hope. There's still a chance. Go to the mind body business show. It's a lot the mind body business show dot com and you'll see numerous buttons on how and where to watch click Any one of them opt in, you'll instantly get a hotel discount card again buy the big insider secrets. They are legitimate I've used them. You get that for nothing and you will then have the ability to come on live and then enter to win these and to interact live with amazing, incredible celebrity status type people like Dan Schneider And I kid you not when I say that celebrity status in our in our circles, this guy is the bomb. He's at the top. And so you get to actually interact with amazing people like him. So I implore of you to do that. So we will be announcing how you win that here at the end of the show.
Brian Kelly:
And then a couple more. And we are going to dive into this amazing human being named Dan Schneider here in just a minute. And I mean, dive in, like literally it's going to hurt him. So if you're. Struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people. And I'm not kidding like Dan Schindler, and grow your business all at the same time. Then write this down again. Write it down carpet bomb marketing dot com, then head on over to it. After the conclusion of tonight's show, Carpet bomb marketing saturate the marketplace with your. Message. And you can also get a free lifetime. Membership to the writer club. Your free membership includes instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. You can think of it as your entrepreneur. Discount house. Catapult your business to the next level. Sign up for free now. Well, not now, but. When you sign up, you will get a hotel discount card, another one worth $200 for free just for joining. And again, it's free. Then after you do that, you can go grab your deep discounts that you'll see in the membership area. So write this down after the show. Head over to reach your peak club that is, Reach your peak Club Dotcom. Now back to the man, the myth, the legend himself, Mr. Dan Skinner. This is the man right here. Yeah, right there. The cool looking guy with the glasses. And we're going to I'm going to introduce him and give him the respect he deserve because he's got a phenomenal history. And it's really important for you to understand where what he's accomplished so that you'll know once I've finished with his intro, you'll know he is a guy you want to follow, and he's a guy that if he talks not only listen, not only take notes, but definitely take action on what he is going to share with you tonight. Dan Jinder has built a global presence with over.
Brian Kelly:
Come on, people. Listen, This 1 million active followers reaching millions more people a week and growing by 4500 a week. How many of you would like to do that in a year from over 130 countries reaching millions more people a month using content marketing on social media and brand building strategies he developed on social media while growing the drum to active brand. That brand reached 100 and over 120 million people in all of 2021. Good God, all of this was done. This is the greatest part. Lean in and hear this. All of this was done 100% organically. He did not boost posts, no paid ads, no focus on search engine optimization. Ic Dan understands quote unquote busy as he and his wife have 11 kids. Busy Danny, 19 grandkids, a. Cat and two dogs. As he falls over, he says, You should never be too busy to learn exceptional marketing. If you are serious about what you do, get serious about how you market it right between the eyes. That is where it's at. It's about marketing. Ladies and gentlemen, this guy gets it like, no, I mean, very few people I've ever run into. His focus is on marketing, and that is where every one of our businesses should be focusing first and foremost on. With that, officially, formally, welcome to the show, Mr. Dan Schindler. Oh, yes.
Dan Shinder:
Thank you so much. Thank you. Thank you. And thanks, everyone, for watching. Whether you're watching live or on the archive, it means a lot to me. I appreciate it.
Brian Kelly:
Absolutely. The comments are coming in. Let's see. Stuck in my Mind podcast is saying, Hey, Brian, how are you doing? And a great name for a podcast. I love it. Yes, it's a great name for a podcast. And Lori Ann Hood, hello from South Carolina. How are you doing, Lori? And again, she. Is always coming on and she was she was laughing at something probably at my face earlier. But anyway. That's how we. Roll. We have fun. Awesome. Oh my gosh. Dan, I love to ask. The very first question is always about what I call the foundation. And the cornerstone of the reason we are either successful or not. Because in my humble opinion, every one of us, the number one reason for where we are now individually is what is going on between our two ears. It's in that brain. And so for you, I'm very curious because you have found it, you have found that it factor that so many people have strive for desire. They're looking for the greatest marketing tool or the tool or the mechanical thing that you turn the crank and it spits out success. Well, literally, it's not none of those. It all starts with this, the mind. And for you, when you get up in the morning, you know how every day is so such an easy breeze Now, because you're so successful, you're just swaying back and forth on that hammock with that umbrella drink. And you get me one more and bring it and then another a few thousand drops in your bank account when that happened. And we all know that's not true. I'm just having. Fun, right for. You. When you get up knowing you have all of these daily tasks, sometimes weekly that are some of them are joyous, arguably, for sure. What is it for you that keeps you driven every single day when you get up out of bed? What is going on in your big, beautiful brain that says, Dan, China's going to crush it today because and what is that reason?
Dan Shinder:
I want to make my wife happy. That's a big part of it. I, I, you know, we're we're here. We are here. And I think that while we're here, it's our obligation to ourselves and those we connect with to make the best of it. And making the best of it to me means helping others with what we're good at. We're not all good at the same thing. And I am in competition with no one other than myself. I always want to get better. I had the most amazing role models in my parents. They were together since they were 15, 16 years old until my mom passed away in her sixties and my dad didn't finish high school. However, he, you know, during that era happy days he had to leave to help the family. The older brothers were away at the war, that kind of thing. But he had his own businesses. He rose to a very, very high executive level with the McDonald's corporation. They just instilled in me that you can do whatever. You believe you can do. And I think in some ways I overcorrected in that area. And I don't mean as far as achievements, but as far as I ended up not going to college, but I had a lot of success as a working musician. Then I went into corporate America for a while, then I became an entrepreneur. Then I ended up working for someone again. Then I had a cooking show on TV. What did I know about producing a cooking show of? My friend asked me. I said, We have seven TVs in our house. I think I know everything I need to know. I said that tongue in cheek, but I've always had the belief that if you're a constant learner and surround yourself with the right people in business and life, you really can do anything. So my motivation has been that to always make whatever crazy, harebrained dream I have come true without it being. An arduous academic study that does not take away from what Brian mentioned earlier about this amazing resource with with books. I went through a two year period where I read about 230 books, and they weren't all business books, they weren't all nonfiction. And that was an amazing period in my life. We can get into that later if we talk about books. But that's what motivates me really, is to just to be here, enjoy it, do the best I can provide for my wife, who's an awesome business person as well. And and most of all, most of all. Have fun doing it. You know, this platitude that if you love what you do, you'll never work a day in your life. That's just.
Brian Kelly:
Total bullshit.
Dan Shinder:
Everything I've done with drum talk TV and my marketing company has been hard work. You are the silver bullet folks in everything you do. Not the wisdom you gleaned from my class. Not the app, not the this, not the. You're the silver bullet because it takes work to work it and make it work and get results. You're the silver bullet. But I insist on everything I do. I got to make it fun somehow. Are there things I don't like doing in both my companies? Of course. And anyone that tells you otherwise is before I had a team, I did everything for drum talk TV except the website. And I got to a point where I developed a team and brought on more people and I made sure that I did my best to enjoy every step of the way. Long answer. What was the question to get? No, I'm.
Brian Kelly:
Kidding.
Dan Shinder:
It's a long answer, but it's it's a package answer, if you will.
Brian Kelly:
And because it's deep, it's so true. It's what I call a bomb dropping moment, Right? Yeah. And I like to say, you know, smart bombs, bombs, bombs of wisdom, that is what is Dan Schindler. Because, you know, you had me right at the very first sentence when you said, I want to make my wife happy. And a lot of guys will go to that and go, oh. Yeah, happy. Wife, happy life. Well, that's not what Dan is talking about. I know, because I've seen him and his wife together and I have a hidden camera in his house. So, you. Know, she can.
Dan Shinder:
Watch.
Brian Kelly:
Anything else except during. One of those lengthy Zoom calls we've had together. He introduced her to me. And you can just and they interacted. And I could just see the absolute pure, pure love they have for each other. And that he really means that it means everything to him to make his happy or his wife happy, not necessarily to for him to, in return, be happy because she's happy, because that will take off all the the crappy stuff that most husbands talk about, like, oh, she's always nagging me. That's not what Dan is talking about. He's talking about I want to love her and make her happy because I love her. Period. End of story. Not because I want something in return offline. We'll have a chat and I'll tell him you're full of BS. You want something in return. Don't you. Brother? Not kidding. To me.
Dan Shinder:
That honoring her as well, you know. Yeah. Why are you in a marriage if you're not there to make each other happy in every way that you can?
Brian Kelly:
Thank you. Yeah. And I always say, Oh, my God. Just the other day, I'm not going to call it a name, but one individual made a derogatory remark about his wife in the for the purpose of being funny, you know. Haha, one guy's an expense. I just said, you know, I just turned it around. I reframed it and instantly I said, you know, she's, she's, I knew her a little bit and I said, She's the best thing in your life. And I didn't mean it to get back at them. I just wanted to stop him and say, Go the other path, bro, because there is never, ever a good reason to demean your wife, even if you're joking, unless you're a comedian getting paid for it on stage and she's okay with it, That's different. I'm not in that space. I don't know how that works. There's no reason to do that. If you love your wife, you love your wife, you're not going to see derogatory things. But thank you for being a true I call you a true man because very few men are willing to admit how much they love their wife. And hopefully this will help additional guys to say, Yeah, what's wrong? Let's let's just change this up. Let's let's be honoring our wives.
Dan Shinder:
Yeah, if you're not all the way and get out, you don't belong there. You know you don't deserve them. They don't deserve you. It's just.
Brian Kelly:
We can.
Dan Shinder:
Do a whole show just about that.
Brian Kelly:
I mean. Easily. Yeah. And you said so much. It was a great package deal there. It's helping others. Competition with no, no one other than myself. Surround yourself with the right people. That's a hoot. I mean, my God, of all the takeaways Jiminy Christmas, that's got to be one of the biggest ones is get a team. Surround yourself with others who are like minded, who will help lift you up, who don't detract and push you down, whether they're on your team or whether they're just a colleague. Like like Dan and I are. We're just friends in front of yourself with like minded people. Have fun doing it. And I so thankful you are so honest, saying that it's not just always fun. It isn't. That's why it's called work. The thing is, though, it's so fun to do. I love doing it even when the bad the non fun stuff's happening because I know getting over that hurdle takes me back to the fun stuff. Oh, even when I'm.
Dan Shinder:
Hurling stuff through the office. I just love this business. Clank bash, Smash.
Brian Kelly:
That's the thing. You know, without the struggle, there is no victory, right? I mean, it's a contrast. There has to be both in order.
Dan Shinder:
Where we grow. You cannot you cannot grow in your comfort zone. You cannot have breakthroughs in your comfort zone. You have to stretch and and you have to get out of your comfort zone or it just falls into that, that saying, you know, to do the same thing over and over and expect a different result is insanity. And that's so true. As much as a platitude that sounds like it really is true, you have to stretch and find where. You're comfortable stretching and getting uncomfortable, if that makes any sense, where you would be best at stretching to get to the result quicker, Not as a shortcut. I'm not into shortcuts, but we're all wired differently. And if there's a way that you could stretch more quickly because it fits how you're wired, do it and get out of your comfort zone because you will have better results. Everyone's in a box, right? Whether it's Oprah Winfrey, whether it's Warren Buffett, whether it's your favorite comedian, your favorite insert, race car driver, drummer, potato chip manufacturer, whatever. We're all in a box. But that doesn't mean that it's down here or stuck. We're always elevating to that upper box and getting to the next level. Why are we here if it's not a journey? And why not journey up instead of lateral or backwards?
Brian Kelly:
Yeah. Or Yeah, lateral. Like going nowhere. Right. And so for you, if you can think of one that sticks out a comfort zone moment where you left your comfort zone, that was really a pivotal point in your business life. And like, Oh, yeah. Take a deep breath. And it's like, Oh, this is making me nervous as holy heck. And I know this is going to be good for me. I don't want to do it, but I know if I do it, it'll be good for me and I should do it. It's integrity, basis, authentic, all those great things. And the end result is I'm going to improve, my business is going to improve and I'm going to help others. Can you recall what one of those moments that sticks out in your mind might have been?
Dan Shinder:
Yeah, I think the first thing that comes to mind is with drum talk TV. And for those who don't know, drum talk TV's online media company in the music industry that is the largest of its type with the largest reach that covers everything about drumming. And our fans are not just drummers. There's other musicians, other people in the business and just weirdos that like looking at drummers, music fans. And I did, like I said, everything the first three and a half years except for the website and also the once a year NAM show that we covered the trade music industry trade show. So the one of the biggest things that sticks out is when I decided to start handing off things that I was just so used to doing. I had to sit at the grownups table and tell myself I'm working too much in the business. I need to work more on the business or it's not going to grow and we're not going to progress. And that that's probably it. And I'm proud to say I hope it isn't. Mind me giving a shout out that my right hand man who I over the last four years will be ten years old in January or the last four years or so, I've given probably 70% of that stuff to my right hand man who happens to be my youngest, my son Steve. And he's just been phenomenal. And there's been other people involved as well. But that was probably, you know, letting go of things and and. Helping myself get over that hole.
Brian Kelly:
You know, if you want something done right, you got to do it yourself.
Dan Shinder:
I didn't quite have that mindset, but it was hard. This is my baby. I laid the egg. I sat on the egg. I hatched the egg. I grew that chicken to a real viable business. And. And now it was like I'm handing stuff off. And it had nothing to do with confidence in anyone else. It had to do with. I was just so used to doing it. So that's a big thing, you know, building a team, handing stuff off. And with that, you've got to be a good trainer, you've got to have SOPs, you've got to have standard operating procedures and train your people, right? Because just like in sports, as in business, it all trickles down from the top. If a team loses, it's not the players, it's not the coach, it's not the management. It's the ownership. And it's the same way in business and as in sports. The best players never made great coaches. The best coaches were never the greatest players. So you've got to identify who's got the strengths you need to surround yourself with and stick with what you're great at and let them do their thing and assign the things to them that best fit them and that they enjoy doing as well.
Brian Kelly:
All right. I mean, another sport for me is like right down the middle with that one director. That was beautifully said because I've gone through this and I'm saying this to people that I run into as well. Dan, I said, if there's any one piece of advice I can give you, if you're either if you're just starting a business or you're struggling, but you're doing it all yourself, the number one number one number one piece of advice is get help. And that is a very highly loaded thing to say because of everything you just said. You have to learn how to train, develop SLPs become a manager, not a technician that we've all been for so long.
Dan Shinder:
Right. And you know, when I think the best time is to get help. When you're doing great. Yeah. Now. Yeah. When you're doing great, get help or you're going to be stuck in that box. However great it is stuck in that box. Get help and expand. Find out what are we not doing that we should be doing to move everything up a level.
Brian Kelly:
And the ego is that I wrote down that one word ego. That is one main thing, one hurdle that keeps all of us from making that step. We all know in our core, we can do it all ourselves. We can. There's no doubt we can't. The issue is, do you want to? And the answer is no. You don't think you would move.
Dan Shinder:
So much slower, too? Yes. My father used to say. He used to say, I don't need it. Ego. I know how great I am.
Brian Kelly:
I love it.
Dan Shinder:
But I used to work a do sessions and produce stuff at this recording studio and on the door it said, Check your egos in the lobby. You can't come in with an ego period.
Brian Kelly:
And that's that's beautiful. Yeah. And it's it's, it's liberating to make that move. To make that step. You find the ability. Yeah. A switch. Goes off in your head and like. Hey. This is actually okay and it calms you. I don't know if you've. Yeah, yeah.
Dan Shinder:
Be vulnerable. Absolutely.
Brian Kelly:
Yeah. And I love to give my team. I just say, here are the basic instructions. I make them basic. I said, use your creative genius to come up with what you come up with. And the reason I do that now, I've learned I didn't do this originally in the beginning. They come at everything with a different lens. Their lens is much more like the client than mine is, and so their lens is going to be way more on point. And it always has been every single time. Then mine would be. So they do it completely different than I would. And I do this Good job. Let's make a few tweaks, but not because of my ego. Just let's refine it a little bit and bingo and. Oh, Dan, my God, it's so liberating to be able to do that.
Dan Shinder:
Yeah, objectivity is so important. It's one of the things that I teach business people who become content creators or they have content creators on their team. And one of the most dangerous things is to not realize that you're so close to your own stuff that you can't be objective and read something you've written or see a video and realize that you're you're talking as if everyone is in your head and understands what you're understanding. Do not ask your best friends what they think of it because they will hold your hand, walk with you smiling, nodding until they let you go and fall off the cliffs. You've got to wear one of these. You got to put on the fan's hat and look at whatever fan means to you folks, your prospects, your clients, your followers. You have to look at things through the fans eyes and have that objectivity. And like you're saying, Brian, when you have you make that inclusion of people on your team to invite that objectivity and have that open door policy of input. That's what we mean when we say surround yourself with the right people and give them that latitude. What's the point of surrounding them with their their great skills if you're not going to let that in, you know.
Brian Kelly:
Yeah, I hate I would hate to put somebody in a box and just have them continually turn the crank, the same crank day in and day out mundane work. I've been there myself in corporate environment. And I know that that would that just literally takes a part of your life from you because it's your time in your life. Right. And I love giving them. I just back off said go. I just literally I just did this. I just said I need a landing page for my upcoming book. I gave them some book art, and I said, Just use this as your guide for now. We're going to go over this iteratively numerous times. I am not done with my book yet. Just show me what you got. And I literally said this to them. I said, Let's just have fun with this. And it's going to be a remarkable thing because the person who does it has done many landing pages for me is going to be awesome no matter what. Let's just have a good time, Relax. There's no due date. Just take it and run with it. And let's let's see what beautiful thing you create from it. That's great. That's great. It's just so fun. It's gratifying to be that way with people, you know? And it's just like, awesome.
Dan Shinder:
I think part of the gratification is you're taking it off your head and, you know, it's taken care of because you trust them. You've given them the latitude that empowers them. It makes them better, better partners to be working with, no matter what level the relationship is within the company. They are partners. If they're working for you, with you because of you, whatever. So that that is very liberating. Absolutely.
Brian Kelly:
And it enhances their skill sets. I literally know my top ones. I say, Hey, I'm going to literally teach you and train you things that are above and beyond what you probably normally do as a VA. And I asked him if that's okay with them. First, I give them examples and I say, by the end of this you will have enough knowledge and training and on the job actually doing to literally leave me. Yeah. And then I would jokingly say, But you do realize you can never leave me, right? Because I literally don't want them to, but I want to empower them to have the ability to do that if that's what their life path takes them on. And in the process, of course, you're building, like you just said so wonderfully is building SOPs the training. They will be in place for the next person when and if that comes, they'll be there and they can just follow them in line and become that next superstar VA or employee that you have. Exactly. So this is this is a lot of fun. Yeah, I want to I. Want to I just want to dive into what you do, what you do, and your success is so compelling to me and just. Unbelievable in a good way. I don't mean that. It's like, Oh, there's no way you could have done that, Dan I mean, I'll tell you that on the side, but not in the show because. So but you have you. Have achieved some pretty massive success in the social media arena, which to a lot of people and to some extent, including myself, is like looking into a black hole, like, where do I start and how do I do this? There's so many moving parts and you know, you should post this on this day and this time to this social media platform. You should say these words. You should or should not put a link in your post. You should put a hashtag all this. It's like, good Lord, and everyone has their solution. But I've not seen a person have the results that you have in the magnitude that you have. So what I'd like to do is take a moment if you're okay with it. And. Actually showcase let you showcase what you do, basically, who is your target market? Is it as an example, is it entrepreneur or small business people? Is it major corporations, a mixture of all? Is it stay at home moms, whatever it happens to be, Whatever your what is your target market and what is it you do for them with them? And if you have a success story or two, I'd love to have you share that with the audience as well. There's only three parts to it. I hope you wrote all this down because it'll be a test later. Okay.
Dan Shinder:
So working backwards, let's start with a couple examples of success. One of my favorite ones, I'll give you two that are on my list of testimonials. When I sent out my materials, one of them actually came maybe a month and a half ago. A woman who is in my social media on steroids Mastery Mastermind groups course. That's a mouthful. I know. And her name is Cathy, and she wrote me a testimonial and I had to call her or wrote her back and said, Is your comma in the right place? And she said, Yes, it is. In the first 90 days, not even done with the course. In the first 90 days, her reach grew 19,000%. Her reach grew 19,000%. On Facebook alone, where everyone says, Facebook's dad, I'm so unique, my clients aren't on Facebook, my prospects aren't on Facebook. And Facebook's debt 19,000% without spending a penny on ads, without spending a penny on boosting posters from applying what she had learned so far in the first three months of my course. That's the gratification for me. Another one is from a few years ago, someone who sells products. And he took my course and Philip wrote and his testimonial by June of 2016. I had already doubled what I sold all of the previous year. Using Dan's social media on steroids. So starting with that, just so you folks know, there are real results. So what I do is what does that have to do with Trump talk TV? Well, what I teach from is the over 50000 hours of the success I've had with my own strategies I've developed on drum talk TV. In the first year, we surpassed all of our industry peers. Fluffy word for competitors by 900%. An online reach and engagement combined, all of them combined. And at that time, in our first year 2013, the closest youngest company behind us was ten years old. The oldest was 37. They none of them, bless their hearts. I've worked with all of them. We've all done projects together. I know all of them. But they didn't embrace digital marketing, they didn't embrace social media. They don't think they just. And here's the other the biggest nugget I could give. How did I do this? I don't know if you folks know this, but bald drummers are super hyper intelligent. It's that simple. No, the way I did this is I did not pay attention to the herd mentality because when I started out and I looked at what people were doing with hashtags, that doesn't make sense what people were doing with this, that doesn't make sense. I stopped paying attention and I came up with my own formulas. I tested them. The things that worked, we leveraged. We got better at the things that didn't work. I either polished or threw away and.
Brian Kelly:
Shoot.
Dan Shinder:
Hockey. Stick to the moon right away in the first year. And the algorithms changed on all the major platforms YouTube, Facebook, Instagram, knickknack, patty whack, LinkedIn, all of them. And every year there's some thought leader in our space that says.
Brian Kelly:
You're never going to reach the same amount of people. You'll never get the same video views. You're never going to bring on the same amount of.
Dan Shinder:
Followers every month because the algorithm changes. And when I see what the algorithm that change is, I say, I think I can get around that. And every year for ten years we've been able to do that because we are not attached to the herd mentality. Like a lot of people are like a barnacle on a ship because a lot of people are doing what everyone else is doing because that's what everyone else is doing. So they figured that must be the right thing to do. Hashtag entrepreneur. Hashtag success. Hashtag drummer hashtag motorcycle Hashtag Generic tag won't do anything for your posts. Coming from the guy who has over a million followers, grown 100% organically, reaching millions more a week. It doesn't do anything. Think about this. If 400,000 people out of the 3 billion on Facebook or the 2 billion on Instagram or the two and one half billion, almost 3 billion on you. If all those people, 400,000 are using hashtag Wednesday, Wednesday or hashtag entrepreneur once a week, that's 400,000 occurrences of that one hashtag. Look in your mind at the beach of sand. Your same occurrence of that hashtag is one grain of sand on that same beach. How do you expect people to find your piece of content if you're using what everyone else is using? It doesn't ride some magic fucking some magic coattails to make it be found. It just doesn't work that way. But everyone's doing it because or some people use it to express a mood. Hashtag rug read. Hashtag Rainy day.
Brian Kelly:
Hashtag what? Wait, what?
Dan Shinder:
Why? Ask one person? Why are you doing that? He said, Well, I thought.
Brian Kelly:
Hashtags are decorations.
Dan Shinder:
Decorations decorate this. Here's my hashtag. Hashtag don't hashtag, just a hashtag. Brand your hashtags and I'll give you an example real quick, if I may. Been our first year. Two weeks after I started the corporation, we covered the NAM show for the first time. It's the largest music trade show in the world. Covered it for the first time. Me and a cameraman who I taught how to use the camera in the freaking parking lot. And I realized that that first show, 150,000 people attended over four days from all over the world. Everyone's using hashtag Nam or a hashtag Nam show. I thought, if I use those hashtags, it's going to get lost on that beach of sand. So I coined a branded hashtag hashtag dtb nam 13 hashtag DTB is drum talk TV. Nam Nam the name of the organization and the show National Association music merchants and the two digits of the the the year of the. I can barely get this out the year. I didn't say I was a linguist of the last two digits of that year that made our shit stand out from everyone else's shit and there was more of their shit than our stuff. So I know what you're thinking, folks. You're thinking, Well.
Brian Kelly:
How have they know to look that.
Dan Shinder:
Up? They won't at first, but eventually they're going to see it reoccur in all the posts that we do at that show. And now otherwise and everything we do, they're going to get curious and they're going to click on it or are they going to search on it? And if they click on it using Facebook as an example, it's going to populate with only our posts. If you use a generic tag like hashtag entrepreneur or hashtag Hump Day, hashtag Motivation Monday, search it on Google and see if your posts even come up. And if it does it all, it's probably because it's cached in your computer. So this is just one example of why you can't do what everyone else is doing just because that's what they're doing and what I teach. And I don't mean this to be a plug, but this is part of what makes what I provide different. What I teach is not social media. I teach content marketing strategies that work on any social media platform, podcasting, vlogging. I'm having a senior moment. What websites right on your website, anything, an email. That's what I was looking for. Email that old thing. Email. And and we have to. Use critical thinking and logic. That's all I did. I looked away from the herd and I used critical thinking and logic and some uncommon sense. Those are the three things.
Brian Kelly:
Simple.
Dan Shinder:
And people, you know, I see all these I see all these posts littered digital littering with five, ten, 15 hashtags. Shame on the platforms for allowing that because they squash the reach if there's too many hashtags. So don't let people put those in. Why would you want people to search or click on that hashtag rather than your call to action to go buy your book or book a call or go to your web? Why would you put those distractions? But everyone's doing it because they think it's going to ride some magic wave. Okay, I feel like I'm getting a little wound up here. I apologize.
Brian Kelly:
No originally scheduled program.
Dan Shinder:
But but that's you know, you got to think folks don't do and don't defer to your 16 year old niece because she's on social media. She'll know what to do. Everyone with one of these has social media as a skill on LinkedIn. Give me a.
Brian Kelly:
Break.
Dan Shinder:
Seriously, if you're not getting results, if you're not growing your following your engagement, driving traffic on social. Week after week after week. Don't put that down. I have. I have fillings in my teeth. I don't claim I'm a dentist.
Brian Kelly:
Sorry if I. No, No apology, please. A few things I like to point out is a lot of people watching or listening after the fact on audio podcast only is they might be still sitting there with their arms folded like this is a bunch of BS. Who is this guy? And just a quick reminder that Dan has built over 100 or 1 million active followers. Active followers, not just followers, active and reaching millions more a week and is growing at 4500 a week in over 130 countries. He's not talking from hearsay. He's not talking from oh one mantra. I had said, oh, he taught one thing from stage and I asked him about it. So that was really cool. And I asked him behind stage, like, Tell me more about that. And he goes, Oh, that as he's eating his lunch between breaks. Oh, that, yeah, I don't do that. But I just think everybody else should do it.
Dan Shinder:
What I'm getting from the hands on experience, exactly 50000 hours and people I know, some people say, well, I don't need a million followers. You don't? But what got me to a million Got me to 100, Got me to 1000. Got to 10,000. And if you can only get 5% and that's generous. If you can only close 5% of the people who know what you do or of your target market, if you can only get 5% of them to buy from you, would you rather close 5% of 1000 people or 5% of 10,000 people? That's why we need to grow our following give value and and not just sell. We have to curate other content. We have to give community building content. Because if like a lot of brands, if all you do is post what's for sale, what's the reason for me to follow you? It's like turning on a radio station. They play one song and then 20 minutes of commercials, but then you get another song and then 20 minutes. Who's going to keep listening to that? You've got to give them a fun, edifying educating reason, entertaining reason to follow you. Then when you drop an ad about your book, about your your gig, about your event, about whatever you provide to give value to their lives so they can help other people, they're paying attention. And you build likability, trust and brand love, because if those three things aren't there, they're not buying. Only 3% of consumers buy on impulse. Those are judges. The procedures they're exploring, they're comparing. They want to feel warm and fuzzy. They got to talk about it with their significant other if they have one, or just in their mind come to grips with letting that 50 bucks. My wife and I talk about anything over 50 bucks. Anything over 50 bucks. I just bought a 40th anniversary package of the band Asia and Asia, a DVD, a booklet, a Bluetooth, all this stuff, and it's over 50 bucks. I went and had to get permission from my wife. Well, I mean, talk about it. My my point is that you have to give value where no one cares. And don't don't use the fact that what makes you unique is you're more passionate. No one cares when you say you're passionate. Again, almost every LinkedIn says I'm passionate about. If you're passionate, show it. Bring them to tears by how you help people. Don't say you're passionate. Show it and they'll know. Don't know. I know I went off on a couple of little side trips there, but it's all it's all wrapped up into the same lesson of.
Brian Kelly:
And that's what we should do. Yeah, that's what you're giving right now is a lesson. That's how you. Roll. You're giving a lot of what you teach in your actual courses. And of course, I know you go deeper in your courses so that people get the results, like your previous couple of stories there where they were crushing it. I mean, 19,000%, let's say you had one follower and you got 19,000% growth. What does that mean? You have now you now have 19,000. Followers or reach. Significant. And. Difficult.
Dan Shinder:
And everything I just said was the long winded answer of what do I do? What do I provide? I teach people how to do that. And folks, I say this with love. We've all heard this, even if it's not from ourselves and maybe we're saying it, we don't know it. At some point in our business journey. There are so many people that believe they are so unique that it won't work for them. My my clients aren't on Instagram or pick one or Twitter or Facebook or LinkedIn. Someone always thinks everyone's everywhere. You know, that's another myth.
Brian Kelly:
The younger people are only on Instagram and TikTok and you know, the old curmudgeons are the ones on Facebook.
Dan Shinder:
Everyone's everywhere. I have the data. Okay, let me rephrase that. Not everyone's everywhere. Every age group is everywhere. I have the data. It's there. Not just mine, but clients, the younger folks. There are younger folks on Facebook. I'm on Tik Tok as a consumer. It's my favorite, favorite social platform. So let me say something to people who think seniors. I'm a senior, very much a senior who aren't on who think that seniors aren't on TikTok. I'm on TikTok. I follow Tom Papa, I follow Rodney Dangerfield. I follow Arnold Schwarzenegger, Sylvester Stallone, Al Pacino. I go on. They're all much older than I am, except for Tom Papa. So don't don't attach yourself to that whole of the herd mentality. It's all.
Brian Kelly:
Bs.
Dan Shinder:
Look beyond that. Google some stuff, do some investigating, try some stuff, experiment. Look around, for goodness sakes. And don't just listen. I have a friend who writes business books called The Lazy Manager. He just put out the third volume. Can I say his name.
Brian Kelly:
Please?
Dan Shinder:
Jim. Jim Plouffe. My wife calls him the Plouffe. I call them Plouffe and stuff. Pilo you ffe. Jim is 6869, retired as a millionaire at 42 and he writes business books. And the biggest thing that stuck out to me in all three books. Don't ever take advice from someone who hasn't done what you want to do. If you're looking to grow your business, grow your following, and someone's telling you your drunk uncle at the holiday table, your 17 year old nephew, if they haven't done it.
Brian Kelly:
Yes. That next big stock baby. Yeah. Bye, Uncle Roy. That's right. Uncle Roy said Uncle Dick.
Dan Shinder:
Uncle Doug. As my dad.
Brian Kelly:
Used to say, there are a lot of moving parts to doing. It's successful on social media, as I stated earlier, and my personal take on things has become that I don't personally want to know and learn every one of those. I just want to bring somebody who knows every one of those into my world to help me to get there. And if that if that results in my needing to learn it to execute it, then so be it. But at least here's the thing. I now have a much greater percentage of certainty that I will get the results because the person who is giving that information and teaching and guidance has himself or herself actually experienced it. Not in the past ten years or ten years ago, ten years ago, all the way up to today and still going. You want somebody that's not only historically successful, but currently successful. Especially with social media, because the algorithms that.
Dan Shinder:
You asked me in this last part was part of the answer to who do I serve and who I work with. Again, people who think they're so unique, it won't work for them or their clients aren't on prospects aren't on this channel. I work with people who are smart enough to know they need to grow up here and learn new strategies to grow their business and want to learn or teach their team. And with the Mastermind group's course, which is live sessions with me, I'm very selective about who I work with. They've got to be a fit for the group. I have to believe they're going to do the work, show up, do the work, get the results, or I don't let them in. They can't. No one can register for it on my website. Then I have a smaller version which is the prerecorded archived version. It's 25 to 30% of the same exact modules from that package is a prerecorded thing with without the live sessions and things and anyone can do that. So any industry, entrepreneurs, solopreneur bars, big corporations, Main Street, retail. I've worked with everybody from gold and platinum artists in the music industry to up and coming artists to Citibank, McDonald's, Wells Fargo, Taco Bell, the Sydney to Hobart yacht race for dealerships and everybody in between. It all works the same. It really does.
Brian Kelly:
And if for nothing else, if you want to jump on board with this and this is not a show to promote or sell anything and I've said this before with other guests, if I see something that I know and it's because of the person more than the thing the vehicle is because of Dan that I say this is someone if you're in that boat and you want to grow your business and your brand and you're just uncertain, there are so many solutions, quote unquote, If there's any one reason you want to work with. Dan, it's really what it comes down to this for me is that cool little voice. I mean, come on.
Dan Shinder:
You know, I want to if I could just throw this out there. You said in the very beginning, and it means so much to me. I really do care. I really do care. My wife and I have a blended family of 11 kids, 19 grandkids. I know we're going to have more because one of my sons got married this year and two dogs and a cat. We are nurturers by nature. I grew up in a household like that. I wanted to be an oceanographer. I wanted to be the next Jacques Cousteau. By 14, I'd been playing drums a little over seven years. I was really good, but I wanted to be the next Jacques Cousteau. An ocean. I don't know if anyone here is old enough to know who Jacques was, but I wanted to be an oceanographer. A scientist? My mother loved that first initials, D.R.. Dr.. Makes sense, right? Then my father took me to my first concert. A flash in the Pan band. I don't know if anyone's heard of it. Led Zeppelin, 1977. And by the third song, I thought, Wait a minute, you mean that could be a career? So two days later, I sat my parents down and I said, I don't want to be an oceanographer anymore. My mom enthusiastically said, Oh, what do you want to be? I said, I want to be a professional drummer like John Bonham. So after we hit her with the paddles and revived her, she was a little upset at first. But exactly one year later, at 15, she got she I'm getting goosebumps. She found an ad for a singing group about to go on tour in four weeks that needed a drummer. And she asked me, Do you want to go on this audition? I went on the audition, didn't even play. I got the gig by talking with the director of the thing and joined two weeks before the tour. Amazing experience I saw from LA to Long Island back at different way, playing state fairs at 15 years old, opening for Styx Heart, Blue Oyster called the Osmonds. My point is that. I come from a nurtured background and I was surrounded by the right people.
Dan Shinder:
And I'm a nurturer, and I encourage everyone to surround themselves with the right people, like Brian said. There's such a matrix to all this stuff. There's no race, but get on the right track, Learning the right stuff to implement it at whatever pace works for you and or your team. All the students in my mastermind class, I don't say you need to get to this point, buy this. It's whatever it works for you, but you're getting the information to do it right. We're all wired differently. We'll all do it at our same pace. Life happens, this and that. When people say I'm too busy to learn, either I haven't sold the value or you just don't get it, or you don't want it badly enough. Because I understand. Busy. I don't know if I mention this. I have two very busy businesses. I'm married. That alone takes up a lot of energy. I've got 11 kids, 19 grandkids, two dogs. And I understand. Busy. I understand busy. And I'm at it from five in the morning until whenever. But you've got to use balance. I'm just. I'm just saying. Give yourself a chance. Be the silver bullet. No matter how much wisdom I get you, no matter what apps and software you get, that's not the silver bullet you are.
Brian Kelly:
Love it. Amen, brother. I just looked at the clock. We already over. Oh, my goodness. It's so.
Dan Shinder:
Much more to talk.
Brian Kelly:
About. I know. So I want to be. I want to be respectful of everyone's time. It was still with us live. I appreciate you for being here. I did promise that you will have the opportunity to win a five night stay at a five star luxury resort. Compliments of the big Insider Secrets dot com. And Mr. Dan Shiner has a gift for you as well. So don't go anywhere. And I'm going to ask him one final question before we call it a night. So hang on with us for just a little while longer. So for those of you that are still with us to enter the win, you're going to want to write this down. Don't go there now because you don't want to miss the rest of this. There's still a little bit left. You want to go to our IP dot? I am for slash vacation. That's our IP dot IM for slash vacation. Write that down and you will you can enter to win that amazing five night stay at a five star luxury resort. And I'm telling you, they're from all over the world and they are legitimate is not a timeshare. They're not going to take you to the basement and water torch you, anything like that. It's absolutely phenomenal. And before we let everybody go, don't go anywhere, because I still got that one. There's one amazing question I like to ask to finish every show. Dan, I'm going to let you take it away. I'll put it up on the screen. You can describe exactly what this amazing high value gift is to our watchers and listeners.
Dan Shinder:
Absolutely. So for the first three people that respond with the mind body business, show to my email, which is right there on the screen, email me directly, directly. I'm the only one that accesses that email. The first three people that respond with that in the subject line, I'll book a 30 minute call with you to see where you are. What are you succeeding at? What do you need help with? And I will register you for my self guided social media on steroids. Mastery course at no charge is typically 47 and 97. Anyone else that emails me that's not in the top three. I will still email you information about both my courses and offer you a huge discount through January 7th.
Brian Kelly:
That is freaking phenomenal and I appreciate that. You have no idea. They really do appreciate that. Laura Ann Hood says I am still here. Yes. And for that last question, which I hope people aren't dropping off now because this is it. Dan, I love to close every show with a very, very. Very important, very hard hitting in some cases. Profound question, and it's just phenomenal. I usually lead up with that and then tease you about it, do the prizes so you're sweating by now. I am. Oh, good. So it worked. I want to see your armpits. Show me. It's up here beating up. So, yeah, it's a very, very awesome question. And really, it's a little bit personal, but the only thing personal about it is here's the here's the fact. There is no such thing as a wrong answer to this question. Just so you know that. I do feel better already. Yeah.
Dan Shinder:
All right. Because I don't know if I've gotten any of the others.
Brian Kelly:
Right. Or whatever, but so. The. Exact opposite is true. The only correct answer is your answer. So with that, are you ready? Yes, sir. Yeah. Sure. Yeah. All right, here we go. Dan Schneider. How do you define. Success.
Dan Shinder:
That is deep. Success is accomplishing what you set out for and always raising that bar. And it should be something that somehow gives value to others no matter what you do, whether you're a speaker, an author, have a shoe store, sell cars, boats, race cars or boats, raise kids, have a school no matter what you do. To me, success is achieving what you set out to do, and you should always be pushing that farther up and farther away so that there's always more to do. Because the more you do and achieving that, the more other people you're helping. And as Zig Ziglar said, the great Zig Ziglar.
Brian Kelly:
If you give.
Dan Shinder:
Enough people what they want, they'll give.
Brian Kelly:
You what you want.
Dan Shinder:
And it's so true, whether you call it the universe or karma or whatever. We really not to sound too corny or anything, but we really should be here for others. Therefore, we are.
Brian Kelly:
Here for ourselves.
Dan Shinder:
That's my answer.
Brian Kelly:
Phenomenal. Phenomenal. Dan, thank you so much for being here. Before we cut off real quick for those of you to email, Dan, it's Dan at Advanced Social Marketing, correct?
Dan Shinder:
Yep, that's it. And the dot is lowercase.
Brian Kelly:
It's Dan at advanced social Marketing. And then his website, of course, is advanced social marketing dot com. Be sure to go and connect with them there. Is there any other best way to connect with you other than LinkedIn or Facebook or all the social media platforms that you're.
Dan Shinder:
The two best ways. Yeah. Yeah. Facebook. You could find me in my personal. I keep it below 5000 friends, but reach out, ask questions. Just if folks if you have questions, reach out. Ask questions. I'm always happy to just answer questions.
Brian Kelly:
Fantastic. Thank you, my friend. We went a little long, but worth every second. I appreciate you, my brother.
Dan Shinder:
Thank you, Father. I'm so honored. I really, really appreciate it.
Brian Kelly:
It's been way too long. We'll have to catch up again on the back side so we can talk even more. But I appreciate you on behalf of the amazing Dan Schindler. I'm your host, Brian Kelley of the Mind Body Business Show. We'll be back again really quick with another phenomenal guest. I don't know if they can hold a candle to Dan, but we'll see what happens. You don't want to miss it Until then. Everyone go out and serve others. Crush it, and above all, be blessed. Take care, everybody.
Dan Shinder:
Have a thanks for watching, everyone. Thank you.
Brian Kelly:
Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.
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Dan Shinder
Dan Shinder has built a global presence with over 1 million active followers reaching millions more people a week, and growing by 4,500 a week from over 130 countries, reaching millions more people a month using content marketing on social media and brand-building strategies he developed on social media while growing the Drum Talk TV brand. The brand reached 120+ Million people in all of 2021. All of this was done 100% organically, no boosting posts, no paid ads, no focus on SEO whatsoever. Dan understands “busy,” as he and his wife have 11 kids, 19 grandkids, a cat and two dogs. He says, “You should never be two busy to learn exceptional marketing. If you are serious about what you do, get serious about how you market it.”
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Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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