Special Guest Expert - Dana Magnus
Special Guest Expert - Dana Magnus: Video automatically transcribed by Sonix
Special Guest Expert - Dana Magnus: this eJw1jstqg0AUht9lFl1ZJzEmViGUJpZiadKFEdKVHGZGHToXmUukDXn3joQu_8v5zn9FRCvHlGvdz8hQgV5QhLiyDhRhLaeoSJJ1kmerpwgRb52W3jJzDzbLTbpOIgSEaB8I_2aeLSLUcSZoq0DO0I4LFrjfE5jeouKKvBHBHpwbbYHxNE1xr3UvGIzcxkRLTA2_MHxJ8Hxq8ZKchn0Hi3Pa5HsFpBLjx7l8-83elTkN-ap9BuG2klEOD1Z7Q9iW6kkJDbQJryLkuBPzkkN1LHef5deuqavja10_lqDgAL3yNpZjGpqdNhJcqM7ydvsDzwZfww:1mJTHX:jQMNInWK5jGK5iH_CeMxmUkHEkU video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Speaker1:
So here's the big question. How are entrepreneurs like us? We've been hustling and struggling to make it to success who seem to make it one step forward,
Speaker2:
Only to fall two steps back.
Work dedicated. Determined. And drip. Finally, breakthrough. That is the question, and this podcast will give you the answers. My name is Bill. This. Body business.
Speaker2:
Hello, everyone, and welcome, welcome, welcome to the mind body business show. As usual, we have a phenomenal guest lined up for you tonight. Her name is Dana Magnus and she is coming on very, very soon. Before we bring this incredible young lady on the mind body business show, what is that all about? It is about what I call the three pillars of success. And how that came about is I spent about a decade or so of studying just successful people. I was very curious, like, what is make what makes this one individual more successful than, say, me? I mean, what is it? What are the qualities? Are they? You know, do they have an extra arm or an extra leg? Are they able to do more because they have some kind of gift? What is it about another person that makes them more successful than, say, yourself? And I found up to doing this, these studies over three years of working with mentors, you know, studying my own mentors, working with other individuals, working with speakers like those that go on seminars and working behind the scenes as a crew member, doing all kinds of wonderful things, reading books, you know, authors of books, what made them successful, you know, so some that I studied are no longer with us and weren't with us when I was studying. But I wanted to know what it was. And it was those three things, one being mind.
Speaker2:
You can probably guess it's part of the title of this very show, and that is to a person, each of these successful people had a very, very powerful. Yet more importantly, flexible mindset. And secondly, they also took care of themselves physically, literally with their bodies. They worked out or exercise on a regular basis, and they ate and drank healthy foods and then business. Business is very, very multifaceted. And what they had done to a person was they hadn't mastered the skill sets that are necessary for you to create and grow a thriving business. Skill sets like marketing, sales, team building, systematizing leadership. I could keep going for quite a while. But the thing is, here's the rub. To master any one thing can take and does take a very long time. I mean, to be an expert at anything. I guess the rough figure is 10000 hours that you spend doing it, then you can coin yourself as an expert. The good news is you don't have to do that with every single skill set that is necessary to grow and thrive. A successful business, in fact, if you were to concentrate on just one skill set. Just one and actually I mentioned that one skill set in that list I just rattled off, if you just mastered one, then you are going to be taking care of all the others by virtue of osmosis. And that is the skill set of leadership. Once you have mastered that skill set, now you can delegate those tasks to people who have mastered those skill sets that you bring in on your team.
Speaker2:
Now, you've got the shortcut to success when it comes to that. Otherwise, you'll spend a long, long time if you try to do everything on your own. And look, we all start out on our own. Most of us do anyway, as solo partners. And we are learning as we go. And just knowing this, knowing this and making this a target for you to achieve will get you there faster, that at some point you will start growing your team and bringing in those people that have skill sets that will help you. And that's what the mind body business show is all about. It's about entrepreneurs helping entrepreneurs by giving you value that Dana is going to bring you tonight and things that you can do to model her success. All you have to do is model. All you need to do is copy. That's all there is to it. You don't need to reinvent the wheel. So just sit, sit tight, get relaxed, get a beverage of your choice, get ready to interact with us, chat back and forth. And another wonderful trait I found of very successful people is that to a person, they were all very voracious readers, readers of books. And with that, I like to segway into a little segment I affectionately call bookmarks.
Speaker1:
Bookmarks for and to read bookmarks ready, steady, read bookmarks brought to you by reach your peak library dot com.
Speaker2:
There you see it, reach your peak library dot com. One quick word of advice, and that is take out a notepad and a pencil or paper pen and take notes or bring up a notepad on your computer if you're watching. And hopefully you are watching on a computer so you can interact with us and chat more easily. We love that. And what I wanted to impart upon you is take notes rather than succumbing to that urge to go click off and find, say, Richard Peak Library dot com and type it in. Instead of doing that, write it down and visit it after the show is over. Because here's the reason the magic happens in the room. And I would just hate for you to take your attention away at the very moment. Dana drops that golden nugget, that Smartbomb, that wisdom bomb, that bomb of knowledge, and you happen to miss it. And it could have changed your life forever because you were off clicking and looking at other things instead of just take the note. Look up and stay with us. All right. Enough of my soapbox. Reach a peak library. That is a site I had put together with you and mind. This is for you. This is not for me.
Speaker2:
And I'm not kidding. It's a collection of books that I personally read and vetted. These are only the books that had had a profound impact on me, either through business or my personal life or both. And they're in no particular order. There's a book after book in here, and they're just here for you to have a list that you can go to and know that at least one other person found great benefit from reading these books so that it lessens your search for the next great read. And so therefore, you just click on that just goes to Amazon close straits there. This is not for the purpose of making money of any of you have ever done an affiliate program with Amazon for books. You'll know what I'm talking about. It is not for making money. This is a gift. This is my gift to you. So I hope you to take that seriously and go just grab the first book that jumps off the page and start reading it and then go to the next one and then wash, rinse, repeat. That is that it is time for Brian to stop laughing. So much so we can bring on our special guest expert. She's coming on right now.
Speaker1:
It's time for the guest expert, spotlight savvy, skillful, professional, adept, trained, big league qualified.
Speaker2:
And there she is, ladies and gentlemen. Yes, it is the one the only Dana Magnes. Yes.
Speaker3:
What an introduction. Brian, thank you so much for having me on the show tonight. This is an honor. And I can't wait to dove in with you.
Speaker2:
This is going to be a blast. And you are such a wonderful person. It was great talking to you right before the show. Ladies and gentlemen, you're in for a treat because this young lady understands the meaning of integrity, of character, building a business the right way. And I'm just so blessed to have gotten to know you a little bit vain. And I can't wait to dove a little deeper and understand what makes you tick at your core and how you've achieved their success. Not just for me. This is for everyone who's watching, listening, so they can learn the specific traits and skills that are necessary to just model, like I said, in the opening. So before we go any further, though, and I want to introduce you formally because you deserve it. And that is I need to do a little housekeeping first and talk about some sponsors we have. One of those is over Dana's left shoulder to your right. If you're watching this slide, if you're listening on podcast, it is the big insider secrets dot com. And that is a company by a very dear friend of mine, Jason Narced, and they are sponsoring something that you can win. What is that? You can win if you stay to the end of the show. We'll show you exactly how to win.
Speaker2:
And you have to be watching live for this to happen. You can win a five night stay at a five star luxury resort, a vacation day. This is amazing. And this is all compliments of Jason asked and the big insider secrets. So you definitely want to stick around to the end, because I love giving these away. I love that Jason has enabled me to do this every single week. We do. This is phenomenal and it's fun. And then we have a couple more. And I promise it's it's going to be the Dana Show. Here we go. So if you're struggling with playing a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and to connect with great people like Dana Magnis and grow your business all at the same time, then head on over to carpet bomb marketing dot com part carpet bomb marketing, saturate the marketplace with your message. And then one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master. It's the very service we're using to stream our live shows right here, right now on the mind body business show. And over the course, of gosh, over 10 years now, we've tried many of these, quote unquote, TV studio solutions for live streaming.
Speaker2:
And I have to tell you, a out is the best of the best. It combines supreme ease of use and it also has unmatched functionality. So you can start streaming high quality, professional looking live shows for free. We're streaming right now. Write this down. Don't go clicking away. But visit the website. Our whippy dot. I am forward slash stream live our whippy I am fort's I stream live who now finally at last back to. The woman of the hour, I hope. There we go. Now we're doing it. And so. An introduction is in order. Dana Magnus is the CEO and creative branding and marketing strategies of the marketing brand and speaker retreat hosts and movement leader who she leads her tribe with mission driven marketing while changing the world, aligning with ethical business leaders and the B Corp movement. I love that about her. Of the ethical business leaders, efficiency and planning are her jam. She loves asking challenging questions in order to create a marketing plan that empowers you to sell, sell, sell. The human way. And believes that all businesses can be used as a force for good. Ooh, I love it already. Now, welcome to the show, Dana Magnis. Yes. Yes. How are you doing tonight, Dana?
Speaker3:
Oh, fantastic. What a great way to end the week and kick off a vacation. Coming up next week. So very excited to just be with you all tonight. Thank you.
Speaker2:
Oh, fantastic. You know, I love I love reading guests, bios and learning more about them. I get to learn a lot by just a well-written bio by itself. And with you. It was very obvious when you have words like ethical and things like that sprinkled throughout that really resonate with me because it's just very few seem to have that target and that focus and that that drive and mission to be going after and promoting ethical business. That's what I love about it, because it does all that inherently when that's what you're looking for. But what I like to do is actually take a step back and, you know, your accolades, your experience and what you do are phenomenal. They're fantastic. I like to do, though, is now let's let's go back and find out. Well, how did you get there? How did you get a success? What was going on in that beautiful brain of yours? It's all like what is going on in your brain, like when you get up and, you know, there's arduous task ahead. You know, we all have them were entrepreneurs that we're faced with. That's what we do. We solve problems, right?
Speaker3:
We solve problems for sure. Yeah. And I can I can kind of take that a little to take it a little deeper back and the core beginning. Right. So a little bit about kind of the beginning stages of I actually started off as a photographer back in the day. I was a freelance photographer. I followed my passion after being told, you can't do that. Photography is not a real job. You do it on the side, you know, just kind of help out some friends and family and see where that goes. And I became obsessed with being able to learn how to create the success that was always doubted of me. And I think that it was just kind of one of those things that you take these personal assessments now and you say, like, who am I? The Enneagram was a personal assessment tests that I've taken recently and found out, huh? You say, no, I can't do something. I'm the challenger. I want to just show that I can. And, you know, I started off as a photographer and then just kind of took my passion since I was 10 years old and began to learn what it takes to get my first job, that first freelance gig. And then at the time, social media was just actually coming about to be able to put a business page together. This was back in 2010. And being able to then just start to share my story and post some photos and share with the world like, hey, world, this is what I love.
Speaker3:
This is what I'm good at. I want to learn and grow with you. I really told stories instead of just, you know, gave an update. And it became my first hand experience that allowed me to then in college decide that I wanted to really change the world with the way that I was building a business and marketing it. And the whole ethical leader side came about because, you know, when you're in advertising school and you're looking for just kind of like what makes a great advertiser, it's it would seem like it was all about manipulation. And that actually, again, years later, starting my Enneagram, the one thing that AITs that I am hate the most is being manipulated. So I took that and I just drove it home and I was like, I am not going to be the manipulator because I hate being manipulated. I want things to feel good. I want marketing to be about connection and people and sharing story and showing up. And lo and behold, here I am today running a marketing agency and a brand strategy service while also incorporating photography and helping people share who they are with the rest of the world, using their face and their vision and their dreams to lead them into creating movements that really are shifting the way that people are changing the world.
Speaker2:
That's fantastic, and so much in there is phenomenal and yeah, it is interesting how the advertising and marketing world does seem to be all about manipulation at times, doesn't it? It's like enough stuff. Stop trying to manipulate and do something that's that's coherent. That's where values are in alignment. And just that there's a win win every time instead of just trying to sell your stuff. Yeah. If people don't want it, then you shouldn't have to force it on them. There are times when you say, Dana, it's true that the opposite is true, where they know they want it, they know it's good for them, but something is holding them up resistance wise. And at that point, it is our job and our responsibility to then not manipulate them, but to convince them that this is the next step they need to make. Would you agree with that?
Speaker3:
Absolutely. And that, I think, is what creating relationships is all about, is establishing a level of trust and also incorporating smart marketing with content marketing. And that's, again, what my agency and my my marketing strategy really helps to guide my clients with, is being able to create content that's really going to help to educate and inspire people, inform them, and just get them to feel like they're they're they're equipped with a conscious decision that they get to make for themselves, that they want to move forward with you instead of it feeling like, wow, I can't believe that just happened. And I was sold a two hundred dollar solar charger at a trade show. And that happened to me. Total transparency. I'm like somebody who totally is a sucker for like I need it now. My phone's dead. What do I do? Who buys the solar charger at the convention center? There's no sign people. But you have those moments that are just like, holy cow, how does this happen? And that's slimy. It's gross. It makes you feel just bad about yourself. And I just know that anything that I do with the clients that I work with, I just want people to feel esteemed and feel like they're making a conscious decision about where they're investing and spending their money and who they're spending their money with.
Speaker2:
Yeah. Yeah. I mean, I can count many times where I was in that position as a client, a prospective client, and thinking, I want this so bad. But but, but, but, but, but, you know, and all the reasons and then thankfully, one person ended up becoming my mentor was masterful in helping me to understand that it's just important just to take that next step, even though there might be some pain inflicted and that pain would be financial. In my particular case, at that time, I didn't have the amount of money that was necessary to do it. And I learned from that that all you need to do is say that one word is three letters. It's real simple. You just say yes and then see if there's something you can work out to make it happen. And that's what happened. We worked out something that changed my life forever for better. And I love him for having the skills to convince me that this was the right move for what I wanted in my life.
Speaker3:
Yeah, yeah, absolutely. Having a mentor is key. I remember when we had moved back from San Diego to Chicago, I was struggling so much to try to keep the wheels on with my business because I was going from building up entire you know, I had a whole network in San Diego, came back to Chicago. And in a whole new business, from photography to marketing, I felt like I was starting over and starting from scratch. And it was at the time where I was starting to get in debt into my business. And the first thing I did was sign on to a program that was two thousand dollars a month. And my husband, just about like he couldn't understand. And I'm like, the thing that you do when you're down is you invest in your growth. You got to believe it. And that was within six months. My revenue just I made the biggest month in my life just by getting that guidance when you know you need it. So I would totally believe in what you are saying is like getting convinced that you need the help is, you know, you're in your own way sometimes and the help of you if you can.
Speaker2:
And they're often thinking, you know, this this costs too much money. It's costing me too much money to go forward with this. But then the real question should be, is how much money is it going to is it going to cost you not to go forward with it? So if you want to just keep trying to do whatever you would been trying to do up to this point, apparently isn't working if you're at that point where you don't even have money to go forward. Correct? Yes. And people don't want to go to that truth part of it. Like it makes you feel kind of bad. Like I'm a failure. It's OK. You know, that's when we're like, in fact, how many people do we know that have been exorbitantly successful and wealthy to tank and hit rock bottom and then to rebuild over and over and over again? It's just a part of life. So it's OK. There's no one going to judge you. In fact, they're going to applaud you for dusting yourself off and getting back into the race.
Speaker3:
Absolutely. I like to say I have a weekly email that goes out on Sunday called Sunday Intention's in. About a month ago or so, I talked about the Coca-Cola keynote, Coca-Cola CEO keynote, where it was about we have five glass or five balls that we juggle. Right. A few of them are glass. If you are them are rubber and things like money and and career sometimes bounce back. But like what you you know, relationships and your soul and your purpose and your health and your mind and all these things are glass. And when you let them go, you know, and I knew that, hey, I deposited so much into this business, it'll bounce back. Right. But I can't see down on myself too much. That will break. So. I agree. I think that's awesome. Good lesson there.
Speaker2:
Yeah. It definitely cannot be done on yourself too long. Perseverance. Yeah, you got to. It's it can be tough. I mean, look, everyone goes through these things at some point where money's tight or you don't have any money and you're going, how am I going to get it? So then you go into scarcity mindset and you start developing bad habits around that. And it just you just you have to really have a solid foundation. And what you've done, Daina, by going out and investing in yourself helps you to avoid those situations. Doesn't mean you're not going to go through them, but you at least come out on top of them rather than just say, that's it, I can't do this, I'm going to give up. It's about the fortitude and discipline, perseverance. All of it rolled into one. It's not easy. Ladies and gentlemen, let's put it that way. The cool thing is we have people like Dana coming on shows like this where she is imparting the wisdom you need to possibly get you to that next level. Isn't it wonderful to know, Dana, that other people struggle just like us?
Speaker3:
Yeah. Oh, my gosh. So many times it was just like hearing somebody else had a challenge or, you know, I'm in a mastermind that I feel like sometimes I come to the mastermind with the same issues over and over and over. I'm like, I still can't get over this or I still can't work this out. And and it's OK because the learn it's like I like to tell you, especially my clients, too. It's like in school, like we when you when you cover a new lesson, you cover a new type of a thing that you're a chapter. You read the chapter. You study the chapter. You go through all the things. Did you take the quiz? Do you do the projects? You do the group collaboration. You go through all the steps to master it. But somehow when we become adults and we're entrepreneurs and we're out there learning something new, we think, oh, yeah, like straight married, for instance, or like Facebook ads or whatever. It's like, man, I didn't get it the first time. What's wrong with me? I'm quit. I quit it quit. I'm like, but we never learn that way. We learn so many other elements of the learning process that it takes time, it takes failure, that takes the quizzes and the collaboration. So it's it's all part of the CEO journey, I believe.
Speaker2:
It takes time, it takes failure. You know, that is and is a bomb dropping moment right there, bombs of wisdom, knowledge bombs, smart bombs. That is Dana Magnis. That is what that is. Yeah, failure. The OK was failing. Do it often, do it many times and learn from it so you don't ever have to worry about it happening on a large scale. Just keep going and grow that thick skin. Don't let it knock you down. Keep going. Don't give up. Don't give up. Don't give up, please. And just know it. Like Dana just said it. It's going to take time. You need to learn things. It's not. You know what? I think part of it is we have become ingrained in what I call an instant gratification society. You know, everything we do is instant now. I mean, my gosh, we we have phones. I can order food. And it's nearly instantly delivered to my front door. And it's gotten so easy to get things quick. So then we start expecting that of everything, including our success in our business. And that's where the great mediator is saying it's going to take some time, it's going to take some time. And there's reasons and good reasons why we're going through these stages. We're learning what's going to help us to get to the next stage, and then not only get to the next stage, but then grow beyond it and take our business to another level. And that's a it's just a fun ride, in my opinion. I love every minute of it. It's a challenge nonstop. But there are victories. That's the beautiful part. So we've only talked about the negative side so far, but there are victories. What kind of victories can you think of, Dana, that really lifted you after you were like your trudgen? It felt like you were just treading water. You couldn't get out, you couldn't get moving. And then then it happened. What was that it for you, if you can recall one of those moments.
Speaker3:
So after after months of just showing up and coming up with this idea of mission driven marketing. Right. And saying, well, you know, if I'm going to go do it, reinvent the wheel here with starting over and coming out fresh, I want to do it with what the initial feeling I had sitting in that chair in college when I first learned about corporate social responsibility is I'm going to do it that way. I'm going to skip over all the things that I was hoping to build up or one day work for that company that was a big corporation or, you know, the big the big company that made it. And I was going to start to teach and guide and lead people with my approach of saying if they can do it up there as a Fortune 500 company, we can do it to a small independent businesses. And I learned I got my first referral for a a client, a client that was an actual, you know, do good for the society. They had a mission to change the world. And this client was really, really in alignment with my Tuross values, my highest core values. And it just felt like it was worth it to start over. And I was really excited to meet with this owner, the CEO. Hear their story. And I just had goose bumps all the way all the way at my from my risk to my my shoulders. It was that moment that I was super excited that the way that I was showing up there was marketing myself, the way that I would just continue to be committed to that type of audience that I really wanted to reach.
Speaker3:
It happened and it took months. It took about four months, five months of just really strategically feeling like I was a broken record. Right. Saying the same thing is going to networking events after networking, event after networking event to try to, you know, ask for what I wanted. And it came my way. So that was a really big turning point for me that I was like, wow, I can do this. It is possible. And it is all about, you know, not settling to just take any client or just see where the money is and just say, well, I'm just going to throw my values out the window today because I need to get that paycheck. It actually just unfolded and paved a way for me to then create systems and smarter just a team around it to to really serve that client in the way that now I'm I know the rest of clients that they have are all in alignment with my highest values. And that, to me is is all I can ask for. So I don't emulate working for another job or something I don't want to do. It's exactly the type of work that I really want to be doing on a day to day basis.
Speaker2:
Oh, my gosh. Lots of nuggets there. And and by the way, I hope people are doing the same thing. I implore we're going to take notes. I'm doing the same thing, taking notes, running as the director of the producer. I wouldn't say the starless, Dana, but, you know, part of the talent that's on here and systems and team, I mean, OK, that's just I'm sorry, but that is an. I'm comfortable right there because, you know, I love how you're talking about. It's like your journey. You know, you just you finally broke through. You got that? Yes. After all this time and in and suffering, you know, there's pain and suffering where you're constantly wondering, good, am I doing the right thing? Should I be doing this? There's song.
Speaker3:
I did it 20 times today on top of it. So I guess it doesn't go away overnight either. Yeah.
Speaker2:
And a lot of doubt in your mind. So there's great things you need to have a very powerful. Why? What keeps you going? For me, it's my wife. I would crawl over broken glass for however long they say you do that for her. And so I just never will quit. It doesn't matter. I just won't quit. It's not not going to happen. I'll feel like it. Don't get me wrong. We feel like quitting all the time. But I won't. I'll never succumb to it. But you said systems and team. So that's step number. I call it step number two. Everyone, if you're just starting a business, you're a solo partner. But start the business with the knowledge and intent that you will be bringing on a team. When you do that, you must develop systems because it's going to be difficult if you have to tell your team how to do something over and over and over. The same thing more than once. And other things have have policies, procedures and good, you know, all that documentation stuff, but stuff that is necessary to run bit. And then you said alignment. Bring in people that are in alignment with your values. So important.
Speaker3:
Oh, yeah. So important. It's a make or break. You know, that is the make or break is when you start stepping outside of the alignment. It can feel like the world just nothing makes sense in that position. And you just go internally, right? You go right into, oh, like I messed up. I'm a failure. And it's not. It's about the community around you. And my community is out of alignment. I mean, everything falls apart.
Speaker2:
Yeah, and those are very important in a lot of these are the intangibles that many people don't address when they go when they, you know, put together a coaching program about business, about how to really succeed and and propel yourself forward in business and how some speak from stage. And they don't talk about these elements very often. And that's what I love about what I get to do with the show, these these details always bubble up and bubble out and we get to reveal them to everybody to let them know what really goes on and what really needs to go on to be successful. So I opened the show by talking about a bunch of skill sets that successful people mastered. Right. And there are many and they're very I mean, I barely scratched the surface of all of them. And when you're going through them and I look where you are today, the skill sets that are required for where you are today may differ than what they were, say, a year or two ago. And they they will differ in the future when you grow even further and you step back more from the company and be the orchestrator. So but right now, if you were to pinpoint, say, three, three of the top skills that are the best or the most necessary to get you to where you are and your level of success, what would those three be?
Speaker3:
Oh, man. So I think the biggest number one, the biggest skill set that you need to have is communication. It is one thing to have the most incredible, brilliant and like just fascinating mind. But if there is no way that you can work on that skill of communicating what's in here and get it out there, you can't have anything come to fruition with the way that the world works right now. So communicating just sharing your sharing your brilliance and sharing your skillset and sharing everything that you can think and dream of. It's as good as nothing if you keep all of that inside and you deprive the world of the skills and the talents and the abilities and just the great ideas that you have. And that, to me, is really what the world needs right now, is we need more people to share their heart and to share their vision and to be on their mission and have people around them to rally their mission for them. And so if you can't communicate, can't make that impact.
Speaker2:
All right, there's one got two more to go.
Speaker3:
All right, number two, man, I really think to get to where anywhere that you need to be is, you need to have a leadership component to just guide yourself. I mean, even if you're a leader of one, and that's just to lead yourself through. We talked about the the ability to just overcome obstacles and be resilient and adaptive and trying to get yourself to you know, I wouldn't say power through, but gently guide yourself through really difficult times, which will come up both internally and externally, all over the place with clients dropping off. You know, you can't figure something out. You got to lead your way through. And if you can work on your leadership, I think that is one of the most invaluable things you can give to yourself and skills that you can really hone in on. And I think the third skill set that I believe it takes is really just the skill to, you know, to stay, to stay connected, you know, if that's a skill like like relationship building skills. And so being able to be vulnerable, to ask for help when you need it.
Speaker3:
I mean, there are so many times that I just had to create within my own household or just, you know, like I needed to create some sort of structure to feel like, wow, who can I go to to really vent about my business? And sometimes that wasn't my husband and sometimes it wasn't my bridesmaids and my best friends, because they had no idea what I was talking about or where I was coming from or what I was going through. And I just want to quit and get a job. I mean, in a most loving way, they didn't want to see me in pain. They didn't want to see me crying for the 17th time that I couldn't figure something out. So having other business bodies or people who are entrepreneurs that you can reach out to, I think it's a skill in itself to build those relationships and to be able to fall back on people who truly can understand and speak your language when you feel like you're completely on isolation island of just like, you know, like how do we get through this?
Speaker2:
So so on point, you're helping me to remember, you know, he's sponsoring the show. That's my business buddy is Jason Ness. He's also my buddy, my friend. Aside from just business. But I mean, this guy will do. He's got my back no matter what. I mean, no matter what. This guy is amazing. He'll help me with things. Help me test technology. He'll put the word out. He'll let me share his LinkedIn profile to get more invitations. I mean, the guy just does anything and everything, and he's a godsend. And I wish everyone has a Jason in their life or more than one Jason. But for me, that's pretty much all I need is is pretty much fulfilling a lot. And I get the bounce all the things off of them. You know, he's a serial entrepreneur, a heart of gold. And I know that I can get his real opinion. He doesn't just sugarcoat things because we're friends and he knows that I won't take it, you know, bad. I'll say thank you. Thank you for being honest with me. So, yeah, that's a huge one. Very thank you for bringing that up, because I don't often think about that that how important that is. In other words, I think about Jason all the time, but I don't think about the importance of that relationship and how it relates to what you just said as far as helping you to get through. You're right. Family get can be the worst one. I mean, oh, my goodness.
Speaker3:
But they don't get it
Speaker2:
And they don't get you. And they're going, why the heck are you putting yourself through all this? Know, like, oh, I just don't need to hear this right now. I need
Speaker3:
The opposite.
Speaker2:
Yeah. And they have the best intentions. We all know that. It's just isn't it ironic that those closest to you can be the hardest on you?
Speaker3:
Yes. Yes, absolutely.
Speaker2:
Almost vicious. It's like, my gosh. So I, I am a firm believer that. There are patterns to success that you could emulate, like let's say I use this often, let's say I've never baked a cake in my life. I'm here to say elsewhere, I've never done it. But I think if I had a recipe book in front of me, a proven recipe book by a proven chef that has proven to bake a lot of really great tasting cakes, even though I wouldn't eat them. But if I had a recipe book that had all the ingredients on it, the step by step instructions, and if I just followed that recipe ingredient by ingredients step by step, I feel pretty confident I could cook the very first time out. A phenomenal cake. I think the same is true with success in business. What do you think, Dana? You agree with that?
Speaker3:
Well, you know, I will say that I'm at the school of thought of, you know, the experiences that that we go through, you know, like if there was a playbook for this, just knowing myself, I would probably not read it and want to defy all the rules, challenge them and saying I could do it better, a different way. So a little bit about just the way that I approach things, as I, I may seem a little disjointed sometimes. But, you know, in terms of my approach to starting things new, but it always comes back to like once I have that experience, no one could do it the way I can. And that's, I think, in contrast around and not to say it in a pompous way or bragging way, it's just the way my brain thinks and the way that I do things is that I'd rather do what. Like I said, is the go the path at least walked and try to try to carve a different path and do things differently. But, you know, I think with success, it's it is also very individualized. Right. So my success is not your success. We have a different view of success. And I've been recently you talked about your reach, your peak library, and I love that. I love some of the books on there. I'm like, yes, I love some of those those reads. And currently I'm reading this book called The Company of One by Paul Jarvis.
Speaker3:
And it almost challenges everything we feel like. I know I mentioned team and I love my team. They're incredible. Shout out to each and every one of them. But it also kind of makes you think, like, what could what could life be were just like maybe one or two of them or even smaller. Like what? What would life be like of just myself? And would that make me feel successful? And the answer is no, because I love being able to uplift people around me and support other businesses while we're growing mine and just kind of supporting that. But I think like some people just want not say just but some people's vision of success just has a different recipe. And they also have a different flavor of what it is. So, you know, I think those things are really interesting to toy around with. But, yeah, for me, I guess I'm still exploring what that is, because I just feel like every day I'm kind of looking at what can I celebrate today. I know we talked about that like so many different gifts and things. And in two years, I mean, who knows? I might be doing something completely different in a different way that feels successful. And I just feel like it all comes down to just having a blast on the journey of figuring it out, you know?
Speaker2:
So when you started that transition from being a solo producer to bring in team members on. Yeah. Did you find it a little bit resistant to start handing off tasks that you thought that only you could do?
Speaker3:
Oh, I still I mean, my team well, being there rolling their eyes right now to be like, oh, my gosh, darn it, stop you. You can't do this all on your own, even though you have. But it is difficult because only because like you began working on that communication. Right? I may think it's done certain a certain way. And I studied communication, and that was my major in college. And yet here we are still dealing with like perfecting that and always being on the the the journey to to improve that. But sometimes it's just like, yes, the time we go through it and make the seventeen thousand Vimeo or Loum video and you have the process written out a million times that I could have just done that myself in two seconds. But the importance of a team is to watch other people take your vision and bring it to life without you having to be there. I was a mom recently. I became a mom this year, and I was a new mom. And that was like, holy cow. I'm not just the mother of my business anymore. I'm a mother of an actual human being who needs me to not work until 2:00 in the morning and actually go to sleep.
Speaker3:
I mean, my dog already, he's always next to me. He can teach marketing to anyone now because of how much, you know, he hears me and hears me speak, consult with my clients. But like that was really hard for me to be able to be like I physically can't do this. I need this to work with a team and I need my team to step in to support my clients. And then that was that was a humbling moment for me to just have to just let go and trust. And the outcome of that was absolutely mind blowing. People were listening when you thought they weren't listening. And if you don't micromanage and you you trust them and you let them be all they can be. The results are absolutely incredible. And I feel like I can't go back. I can never go back just knowing that they're there. Two incredible. And they know too much now that like this is just such a blessing to be able to to witness firsthand.
Speaker2:
You know, it's coming. And the reason that's a bomb dropping moment was there were many. But you hit it kind of on the head as far as a leadership approach. And that was you said if you don't micromanage, not once. That one screamed volumes. I've been down a similar path. So you sound like I told you. It's like I know I'm a lot older than you, but I think we were separated at birth somehow as twins because it's almost parallel lives here. And that I had the same experience that when, you know, I'm I'm very ah. Used to be I'm not as as much as I am now, but ah as I used to be. I'm very analytical. I used to be very analytical and it had to be just precise. And again, only I could do it right, just like you were saying earlier. And what I learned is like especially like, let's say graphics, I wanted something done. I finally just just learned to just let go. It's like, you know what? They can do better than me. Probably they have a different mindset. They have a different palette for colors and all the things that go with it. And I found that time and time and time again, they would just knock it out of the park. It would be just beautiful, wouldn't have been the way I did it. And that's what made me happy, is that it wasn't the way I would do it, because when you sprinkle variety, you know, there are different your clients, your prospective clients, they have different viewpoints as well. So you're you know, if it's not working and you're the only one doing it, then that's the problem. You need to get someone else to bring in the creative juices, not just for for graphics and art, but for everything, for writing, for dealing and talking to clients for support and everything that goes with it. Yeah. And it is Farinas. And it's quite liberating when you finally have oh my gosh, that worked. And I don't have to worry about doing that task ever again.
Speaker3:
Yeah. Yeah, I hear you. And what you're doing is you're actually uplifting people. They become their own expert, you know, and like I can become more of my expert of who I am supposed to be when I get out of their way and I let them become the expert. Right.
Speaker2:
So you, I would say, already have mastered that skill set of leadership, because that is that is not an easy thing to do that Dana is describing for you guys out there that it's not in in the beginning. For some, it might be easier, but for people that are analytical and like to have control and I think Dana is a similar you know, we're twin. So she has to be similar, similar mindset and started from the same area. It's very important to be able to let go, step back and just let them. It's like you're giving them kind of ownership, not of your company, but of the tasks at hand and give them a creative freedom to do what they think is best. And of course, you're the quality control in case you need to be. Right. You always review it if it's something that's unimportant and then learn the right ways to discuss making tweaks and all. We have a feedback sandwich where you say, hey, really good. I love this. A couple of feedback moments here and stretches we call it, tell them what needs to be corrected and then finish it up with. But overall, that was a fantastic job. Just, you know, tidy up those few areas. But way to go. You're on the right track and they don't feel like they were born. They don't feel like they screwed up. They feel good. They feel empowered and they feel loved that they they care. There's so many great things. Oh, my goodness. Dana, where did the hour. It's almost an hour already.
Speaker3:
That's crazy.
Speaker2:
So. We got we got some time, we got some time, I'm having fun. This is this is a joy talking to you and congratulations on motherhood. That's phenomenal. Can I ask as a boy or girl,
Speaker3:
Little girl, Danielle?
Speaker2:
Our first one was a girl, too, Megan. Yeah. Oh, you know, I grew up playing sports and I was all had these visions of, you know, doing that with a boy and all that stuff. And I'll never forget because I didn't know how to react. We didn't we didn't find out ahead of time. She came out. She was born. I was right there standing over and they said, oh, it's a girl. I had not one shred of, oh, bummer. I was like, I was in just heaven. Oh, yes, I know. It didn't matter. I was just like, oh, this is. This is my little one. And oh, gosh. And she just
Speaker3:
Passed with her like, oh, my gosh. She's just like the the my everything.
Speaker2:
Yeah. And they will keep reminding you of that, whether you want to be reminded or not. And it's all good. It's all good. It's all good waking you up at 2:00 and 3:00 in the morning for the early years. And they get into elementary and it you know, they're adults now minor and they're pretty self-sufficient now. And it's wonderful. And I love being there for them when they need me and and my wife also. So, yeah, congrats. You're on. You're going to have the greatest journey, I can tell you. Going to be a phenomenal mother. So things you. You got the leadership skills. So you're going to be nurturing the next big bigwig in business, I'm sure, when she gets to that age, if that's what she likes
Speaker3:
Doing what she wants. Yeah.
Speaker2:
Well, my goodness. OK, I got to ask you this. Your forte is marketing. So this is my favorite favorite favorite, aside from the last one I'm about to ask you of the show. But this is one of my favorite questions to ever ask, because I love marketing. I love everything there is about it. Part of it is because there are so many ways to do it. Just such a variety. And because of the challenge and finding out what the heck approach really works, that's
Speaker3:
Young
Speaker2:
And so. Here's the thing. What worked 10 years ago doesn't necessarily work today. What works today won't necessarily work 10 years from now. But right now for you, Dana, in your business today, what has been the number one most powerful form of marketing that you have utilized either for yourself or for your clients or for both?
Speaker3:
I love this question because it is the most simple, yet clever thing you can ever do, and it's the one that will make people the most upset. So I learned in advertising school that when I was selling advertising that you had to have the most clever, like, oh, man, why can't I think of that kind of slogan or thought or idea? I was taught by, you know, adjunct professors of real or not. And it just made you angry to be like if it was that simple. And to be honest, this is how simple it is. Show up, people show up. And I know that this is what's going to be sustainable for you, is that if you find the way that you like to show up, all you have to do is show up. Now, the hard part is, is show up. How show up at what level? Show up with what bells and whistles show up and where what rooms. Right. Is knowing what room to show up in. And the last most most challenging thing for people to do is show up consistently. So but the biggest secret with marketing is just show up. You know, just do the things, just try it and just have fun showing up as one hundred percent truly new. And if you show up in alignment with all those things I talk about. Right. Consistency in the right room as yourself, you know, with the right message, you're going to nail it, but it's going to take time.
Speaker2:
I'm wearing this button up, but I'm going to do it again.
Speaker3:
I'm telling you.
Speaker2:
Oh, I'm glad I got that recording, I might use your sound for the next time. It was even better. There we go. Here we go. The Dana Magnus bomb drop sound is beautiful.
Speaker3:
And I want
Speaker2:
To I want to actually touch on exactly how you're doing that as well, because you have a gift to give everyone, which I appreciate that very much. And we will get to that in a moment. But also, I want to showcase you for a moment if you're okay with that. Dana, I know it's a tough thing, but no, nobody wants to get exposure for their business, do they? So what I wanted to do is I've got your website up and I wanted you to if you're OK, is I would like to learn about who is your target market. You know, who are the clients you're helping? What where are they in their business? Are they? It doesn't matter. Are they a startup or are they a six figure, seven figure corporation individual? All that good stuff. And then what exactly is it that you do for your clients, if you wouldn't mind expanding on that so everyone could understand and get a little more depth and breadth of your experience base?
Speaker3:
Ok, great. So what I do is I serve I serve businesses on a way of just really exploring how they want to show up. Right. And we do that through what we call a branding photography session and a marketing strategy. So as a photographer, like I shared in my my journey is that there is a lot of you for these solar producers or thought leaders, or I would call them their their mission and movement leaders really being able to step in front of the camera or step in front of their audience, whether that's a video or if you're storytelling or through just being able to put their face in there, their mission out there. It's really about sharing who you are and your big mission and your dreams. And my whole goal for each and every business owner is to create a community around them that are going to rally their mission, OK. And so the the the biggest thing that we do is we help you create a content strategy that lays out all of your marketing. Well, whether it's for social media emails, what's on your website, what's what you're putting into your networking event, and you print our marketing pieces that you have tangibly holding in front of you. And so I love to be able to help provide you with a marketing plan that serves is basically the blueprint of what the next six months is going to look like.
Speaker3:
So you're able to just get out of your own way in saying, oh, I don't know if people want to see me. I don't know how I'm going to look or what I'm going to say or what I have all these great ideas swirling around my head or two or three in the morning. We build the framework, and it is a beautiful experience for people to have everything kind of working alongside them to guide them and to saying you don't no longer have to think on the spot of what to say or how to say it or what to paste or where your photos are going to come from or what videos you're going to pull from, or how many emails you're going to have to schedule or what your Welcome sequences would do that in a VIP day as well, to just map it all out and be done with it. And then you can just relax and go ahead and engage, engage, engage. So you're able to really connect with your community, which is the most important thing.
Speaker2:
I like the relaxed part.
Speaker3:
Relax, relax and just enjoy.
Speaker2:
Oh, look at this, don't market to sell stuff, market to cultivate community. That's a great quote as we're scrolling down one page of our website. So, yeah, Dana Magnis dot com. So for those of you listening, our podcast is Day in a m a G in U.S. dot com. Dana Magnus dot com. So be sure to visit there. It looks like there is a way to connect with you. Let me double check on the website, if not
Speaker3:
Join the community. Yep.
Speaker2:
So you want to click on join the community right there. And there you go. There it is. Contact you are good. And she's kind of finding out what a little bit about you say. Oh, yes, I love this. This is a great onboarding form of I would implore everyone to go here. If nothing else than to see what she's done with her form, she's actually finding out something about you before you come in or as you're coming into her community. And she's asking a great question. Something says, I love asking people and you fill in the blank. I love that. I love that. That is phenomenal. So she's getting to know you as a core, as a person, not of. What do you do necessarily? Necessarily. I'll bet you get a lot of those that they say, oh, this is what I do. I love asking people how to become my client and. Yeah.
Speaker3:
Yeah. Well, what you're leading is more of what I'm excited to hear than what you do is what what are you reading?
Speaker2:
There you go. I love it. I love it. Fantastic. And then we will get into your your gift here in just a moment, because we have two gifts now. We have a vacation state away. If you're watching live or what I'm going to do is I'd love to close every show out with a good question, Dana. And I hope you haven't. I call it cheated and watched the previous show to the end, because then you'd see what question was known to be prepared. I like it when people aren't prepared for this one. And if you are, it's OK. It's no big deal. But it's it's an amazing question because of the the answers I've gotten over, I can say over the years now of doing the show. They're very unique and it's a very profound question. And I just love it. You you are skirting along the surface of it very early on in the show as a hint. And I know you're going it's not, you know, but I love asking that and it's very profound. But before we do that, let's give away some great stuff, huh?
Speaker3:
So, yeah, let's do it.
Speaker2:
Those who are watching lie that stayed on with us till the end that you can enter to in a five night stay at a five star luxury resort, compliments of the big insider secrets dot com. Let's switch over to that screen. And all you need to do is enter this Web address into a browser of your choice that could be on your phone, it could be on a tablet, could be on your desktop or laptop. It doesn't matter. Just go to your Web browser and type in our WIP dot I m forward slash vacation. Yes, that is a website address. Our WIP that I am forward slash vacation type in your information. You will automatically be entered to win in our random drawing a five nights data five star luxury resort once again brought to you by the big insider secrets dot com Jason as my buddy my pal who does this and then we have Dana who has something phenomenal. And I wanted you to also share, if you would, the strategy behind what you're doing with this. It's really awesome because it's so it's just it's just incredible what you're doing. And it's in such great alignment with my value system. And I and what I believe needs to be there needs to be more of in the business world. So I'm going to pull that up and let you talk about this amazing gift. I put the URL up on the screen, put it in the chat, all that good stuff while you give a little explanation of what this wonderful thing is all about.
Speaker3:
Look at that. There it is. So CEO Days is a wonderful gift that you can give your business. I talked a little bit about earlier, like going through your journey and taking an assessment of where you are and what you need to prioritize and what you need to focus on in order to move forward, both in what feels good and what's actually going to result in the work on the business that sometimes we don't do. So think about all the client work that you put in front of your own. Think about all the times that you answer emails and texts and calls with the important people that you're networking with, and you forget to actually figure out, well, who is important to nurture and who's really going to be those game changer connections I need. It's taking a giant step back and getting a really great assessment on what you need to do to work on your business. And we do it, of course. And what my favorite container and spaces. The best way to do it is through community. So we come together each and every month for just two hours. It's going to be the most impactful two hours you're going to spend. You don't even need a full day to work on your business. Just two hours is all I'm asking for each month. And what we do is we clear the space with a brain dump.
Speaker3:
We work through a beautiful workbook that's going to help guide you. And my favorite part is, as you're working through it and you show up each and every month, it becomes almost like your business journal that you can refer back to months in advance and say, wow, look at January of twenty, twenty, what I was doing, what my cute little goals were and how you know, where I was. And then you can compare it to where you are now to really celebrate your your achievements and what you're now working on. And then we have this really amazing 40 minute work sprint that you get to get something done that you've been putting out for months that is all about building into your business. And at the end of the day, you have kind of where it's all about is your upper level in your space. You're working in a sweet place. You're meeting people face to face and you're setting goals you love to chase. I like how all those came up. I what's going to say that? So it's kind of a four part, just double, quadruple whammy of an experience that you can do over two hours. And I invite you to. It's free. It's all you have to do is just sign up.
Speaker2:
Did you hear that? Ladies and gentlemen, it's free. And look at that. What? What a phenomenal thing that so many of you no doubt have heard about the value of giving value. And she is literally giving back she's giving two hours of her time, once a month for free for you to help you. Not many people do this. There aren't. There are some that do, but percentage wise, there are very few that do this on a regular basis. How long have you been doing this, Dana?
Speaker3:
So January twenty twenty was our first event, and we've been going strong ever since. And we I love these days and so does the community.
Speaker2:
Fantastic. So over a year and a half of doing this. So that's like a lot of months, 20 months or so, I'm guessing right around there. That's 20 of these events. And look, she talked about workbooks. I'm guessing there's electronic download. They can either print out or type directly into that. It's genius. So think about how you could do this with your business first before you do that. Sign up for her SEO days. Like she said, it's free. And look at that. You can see it. I mean, just look at that. If you can see this on the screen, that that screenshot she got of everyone in that particular event. What are they all doing? They're all smiling. I think they're having fun. And so that's phenomenal. And so for those of you listening on on podcast, I just want to give you the URL to go to. And so it's a abbreviation of the word marketing. And then followed by the word brand. And I'll go through it right now. It's m k, t g. That's the marketing part. So mktg brand dot com. Forward slash CEO days. I believe they can also go to Dana Magnis dot com forward slash CEO days, one of the same.
Speaker3:
But yeah, I was just saying.
Speaker2:
Ok. Yeah. Dana Magnis, as we did before in a m a g any less dot com slash CEO days, no dashes, no hyphens, no nothing, just go straight to it all lowercase for CEO days. Very important and definitely sign up. I think I already registered right before we got on. Here we go live. So I'm always a student of success of other people and how they market and look. Let me tell you something, everyone. This is someone that's being Dana who specializes in marketing. And let me tell you something else. Marketing is the lifeblood of any company without it. I mean, I can't believe when Covid hit, you'd see the first the first apartment being cut was marketing, like you're cutting off your own blood supply. Why are you doing that? But the other thing is, it's not just to have people who do marketing for you, but those that know how to do it and know how to do it successfully, because that's that's the hard part, is knowing that's one of the questions I asked on the show was, well, what's working now? Yeah. And it was show up, show up over and over and over. And how do you shop, where do you shop? All the things related to it. And she's right. I mean, that's what I am experiencing, too, by having this show showing up every week. Other things where I'm showing up every two weeks, I do a master class. So you're doing your SEO days once a month.
Speaker2:
See, there's a pattern here. Another pattern, and we're just Dayna's revealing to you what works. It works for her. Are there other ways that you can successfully market? Absolutely. There's a bunch. But why go looking into all of these other different ways when sitting right in front of you is someone who has successfully mastered one of them? That's what I meant by having a recipe. How many recipes are there for a phenomenal cake? Probably thousands. Right. How many do you need to create that one? Great cake. Just one. So when you find one recipe, whether it's not done in the exact order you would like or it doesn't have all the exact ingredients you would like. But, you know, it's going to taste phenomenal when you're done. Does it matter? What matters are the results. And I'm pointing at Dana, as I say that for you, listening on podcast land, and so take her up on this. Joyner on CEO days, have fun with her two hours. It's actually. It's you get you do things you you do actually work on your business. Part of that just a moment ago, it's not just go in, listen, deny, blah, blah, blah, blah, blah, blah, and then thank you. Goodnight. It's now you will listen to her because she's going to guide you and lead you because she's a great leader and she's going to show you the things that are going to help you and your business. Thank you for doing this. I mean, truly, thank you for everyone that goes through this for myself who will be going through it.
Speaker2:
I got to check the date and times on those. But we'll see how that works. I'll do what I can, because that looks like it looks like fun. That looks like a blast. It looks like a good use of time because it's very focused. I love that. Let me see if I can. Oh, there it is. There it is. So that question, we have reached the time while we've done well past it, Brian's been Blouin and it's time for that, that wonderful, wonderful question that I was leading up to. And here's the thing, Dana. There is there's no such thing as a wrong answer because it's it's kind of a personal question. And the reason it's personal is because the only correct answer is yours. It's unique to you. That's what makes it personal. Not it's not like getting into your personal business is just unique to you and and your reaction. And like I said, you were kind of skirting on it earlier in the in the show. And I was like, all right, she's going to she's going to rock this one. Everyone does. Everyone does. If you get the answer right away, fantastic. If it takes you a moment and you need to think, fantastic. It doesn't matter. It's your answer no matter what it is or how it comes to you. It's the right answer because it's yours. Does that make sense?
Speaker3:
Yeah.
Speaker2:
So there's no pressure. But now your curiosity.
Speaker3:
Now I feel a little. Yeah. Now I feel I feel it getting a little sweaty in my palms. It's funny.
Speaker2:
I love it. I love it. OK. Are you ready? All right, Dana Magnis. How do you define. Success.
Speaker3:
So how I define success is all about the way that you feel. After you look at where you've come and you can say. I help somebody. I help myself, and I did something amazing that I'm proud of, and success also means that if you were to take. What you've done for yourself and you knew that it impacted more than just you. Right. You changed a life somewhere along the way, and it was more than just for you. I think that that's that success is a multiple impact. There just you and everyone else that you served so. That's how I would define success. Oh.
Speaker2:
Oh, yeah, you know what they say. Boys and their toys, right? That was fun. A lot of fun. Dana, thank you so much for incredible, incredible show and for sharing your value, your wisdom, your experience, because it was everything you said and talked about tonight are things people can utilize and put into action immediately and see a change in their business for the better and in their lives. And so I appreciate you for being willing to spend your time, your very, very valuable time to do that and share with our audience. And with me personally, because I love what I get to do. I get the most out of anybody. So it's a little selfish, but it's just the truth. I love it. But appreciate you. And that's our show for tonight. We went a little bit over, but it's OK. It's my show. I can do what I want. And then Dana just kept rolling.
Speaker3:
So you can you can do anything that you want. And I love that you get so much out of it because I got so much out of it. Successful show. Thank you, Brian.
Speaker2:
You're very welcome. On behalf of the amazing Dana Magnis, I'm your host, Brian Kelly of the Mind Body Business Show. We will be back again in a week's time with another fantastic episode. Until then, have a great, great evening. So long and be blessed, everyone. Bye bye for now.
Thank you for tuning in to the mind body business show podcast at
Speaker2:
W w w
Dot the mind body business show dot com. My name is Brian Kelly.
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Dana Magnus
Dana Magnus is the CEO / Creative Branding & Marketing Strategist of The MKTG Brand and Speaker, Retreat Host, and Movement Leader. She leads her tribe with mission-driven marketing while changing the world aligning with Ethical Business Leaders & the B Corporation Movements.
Efficiency and planning are her jam. She loves asking challenging questions in order to create a marketing plan that empowers you to sell sell sell the human way & believes that all businesses can be used as a force for good.
Dana Magnus thrives when working with socially conscious entrepreneurs who have a specific calling, encouraging them to share parts of themselves and what they care about on social media, in their networking activities, and across all brand & marketing touch points through #MISSIONDRIVENMARKETING.
With her direction, you’ll develop the confidence to share your vision and blossom into a trustworthy, profitable leader of a movement.
Instead of shouldering all of the work, Dana will teach you how marketing works in today’s world and help you set up a sustainable system that effectively reaches your customers while still staying true to you.
Connect with Dana:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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