Special Guest Expert - Daniel Tolson
Special Guest Expert - Daniel Tolson: Video automatically transcribed by Sonix
Special Guest Expert - Daniel Tolson: this eJwdjkFPg0AQhf8KmYMnLEIpIkljmtRo7MWoqDeyWQZYXXbI7ixomv53t72--eZ77wiSDKPhhv8mhAp2EIMyjoWR2KgWqvX6pkzzPI1Besc0eof2csiKtMg3WQxCSvLBcKHLu016G0OnULeNEePZ2SmNQfuzCNs7qI7grQ7xwDy5KkmWZVn1RL1GMSm3kjQmrVUzJnOWnF9dkr4Uu2-zp-7wWn88r2dLn08HV37Vw5BlVDb-XmjejtgqceXIW4nblhajSbR1qIqBFevzkrcJpRI6evToOHr4ndBydB3thQl7o3fSjkzAO7Kj4MCPUw6n0z-nz2J7:1o55DN:EtL_Y6cNvJ9GamwvKPyWJ2sLrR4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. Our entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated. Determined. And driven. How do we finally break through? And with that is the question. And this podcast will give you the. My name is Brian Kelly. And this is the mind body. Hello everyone and welcome, welcome, welcome to the Mind Body Business Show. We have a phenomenal, phenomenal guest for you tonight coming all the way from Taiwan. This is amazing Australian accent. And he's from Taiwan. This is awesome. I love I love what I get to do. It's very early. Well, come kind of early in the morning for him. And so I deeply appreciate his willingness to be flexible and come on the show. Daniel Tolson, he's coming on here in just a few minutes, I promise. The mind body business show, it is a show for entrepreneurs, by entrepreneurs. And my mission is to bring on successful, successful businessmen and women who are willing to reveal their, quote unquote, secrets to success. Because here's the thing. It takes enough time, effort, money, English, everything else to become successful as it is now. To do it on your own, it's going to take you ten times longer. Why not learn from those who've already achieved that level of success that maybe you have yet to achieve? Or maybe they have micro successes that can help you even then, why not just learn from them and model model what they do? That's a that's a fancy word for copy, and that is what the show is all about. I bring on the most successful entrepreneurs from all over the world. Tonight is no exception with Daniel Tolson. I cannot wait to share him with you. He's a ball of fun, man. This guy is a riot and he's very intelligent and he's very successful. Great combination, great recipe, and oh my gosh, you are going to love this dude's voice. Woo wee! He's like, It's buttery, smooth, it's beautiful. And don't worry, I'm married, I'm happy and so is he.
Brian Kelly:
We are romancing, though we will be very, very soon. And I'm sure he's getting uncomfortable backstage already. The Mind Body Business show. And so we bring on the best of the best. And it's about the three pillars of success. And those are basically the names of the show, the three words of the name of the show, mind that is all about. A successful person. What I learned over the years, about a decade of studying just successful people. What I learned was that they all had this one thing in common and that was a powerful positive, yet most importantly, flexible mindset and body. Each and every one of these people that I studied also, they literally just took care of their physical body. That means through nutrition and through exercise. And then business. Business is multi, multi, multifaceted. It's what most people concentrate on it. It really needs to be in the order of mind and body first and then business. Because once you have your quote unquote house in order yourself, you can you can achieve so much more in so much less time and be so much more proficient and efficient. Business is each of these individuals had mastered the skill sets, and there are many that are necessary to build a successful business and then continue to scale it over and over and over as time goes on. Skill sets like what? Brian will like marketing, systematizing, team building, leadership. I could go on for quite some time with the different topics of things of skill sets that one must master. Here's the good news. You're probably thinking, Alright, well wait, if I've got to master one thing, it's probably going to take me some time. Like being an expert at any one thing takes, what, 10000 hours? I don't have time for this. I'm out of here. And if that's what you were thinking in just a moment, I don't blame you. The good news is you don't need to master every single skill set that's necessary to grow a thriving business. You're thinking, Brian. What? You must be off your rocker. You just said we need to have all these skill sets.
Brian Kelly:
And I did. But if you had just one, if you mastered just one of those skill sets, in fact, yeah, it was one of them I mentioned just a moment ago. If you mastered just one, then all of the rest of them could literally fall into place for you. Anybody interested? Anybody want to know? Hands up. Want to know what that one is? It is the skill set of leadership. Once you've mastered the skill set of leadership, now you can assemble that team of others who have already mastered those skill sets in the areas that you have yet to or maybe never will master. And thereby you can build a successful business much quicker, much more efficiently. It's all about delegation. It's about mentoring, getting mentors in your life. It's leadership. It's learning from people and modeling success, which is what we're going to do with Daniel Tolson, who's coming on here in just a moment. Speaking of successful people to a person, what I found is every single successful person that I've ever met is a very avid reader of books. And with that, I like the Segway. Very briefly, we'll bring Daniel on right after, I promise. We'll segway very briefly into a segment I affectionately call Bookmarks.
Announcer:
Bookmarks for and to read bookmarks ready steady read bookmarks brought to you by reach pique library dot com.
Brian Kelly:
Yes. There you see it. Reach your peak library. For those of you watching, for those of you listening on podcast that's reach your peak library dot com and a quick word real real quick before I step into this and just briefly just explain what this is. Look, there are going to be a lot of resources share here tonight. They are always shared every show. And I know that Daniel is no different and that he is going to be bringing a ton of value and he's going to be talking about different websites, different resources and things like that. Please hesitate. Resist that temptation of clicking away or going off into another tab on your browser and typing in these resources, these URLs, these websites. Instead, I implore of you instead to write them down on a piece of paper, on a notepad, go old school, do whatever it takes. Here's the thing if you pay attention all the way through, I guarantee you that you won't miss a golden nugget from Daniel. Not from me, but from Daniel. I know he has many golden nuggets. I would hate, hate, hate for you to take your attention away just for that fleeting moment. Even though you can hear them and you're listening, you may not be paying attention. You might miss that one golden nugget that literally could change your life forever. This has happened to me many times. While on stage, I'll be on stage. I know my subject, I know my topic. I'm talking and I know I'm coming up to the really sweet spot and I see someone get up and leave the room. They had to go use a restroom or they got that all important phone call or text message and they had to go take care of it. And I just I get deeply saddened. So I always talk about this in the beginning of every presentation is please, please, please write and take notes and stay with us. Visit the resources after the show is over. All right, off my soap box, reach your peak library. That is a resource that I had built with you in mind. And you're thinking, My God, Brian, you're cheesy, you're full.
Brian Kelly:
Yeah, I know it sounds that way, but really, I truly I didn't do this for me. Why is that? I myself was not an avid reader until about ten years ago when I was 47. Doing the math. You now you now know how old I am. I hope you do. If not, get out your calculator and just having fun. This I did not read till about the age of 47 when I learned about the importance of it because of a mentor of mine who basically didn't do much to convince me, but he did it by example. I started reading and I thought, Oh my gosh, it's a life changing experience to read impactful books, profound books that change and and impact you in ways professionally and in personal life or individually. One in professional, one in personal life or both. It doesn't matter. So you see these books scrolling up on the screen. If you're watching again, if you're on patio or audio podcast, just take that down, that URL, reach your peak library, visit it later. You'll see what I'm talking about there. You see a lot of books scrolling up and they are in there in no particular order whatsoever. They were just dropped in there. As I told the team, I just said, Just go grab all the books, here's what I'm here's what's in my library and go put them in there. And they did. And this is not for me to make money. So if you see a book in there and you say, I don't want Brian to make whatever it is, $0.25 on this, and I'm not kidding. It's not much money you make. If I buy it by clicking that button there, go ahead and go find it on Amazon. That's where these actually go to these buttons. But they have my little affiliate link. I'm not here to make money with it, but I always put affiliate links on everything I do. I always train my people to do the same and my students. And so this is here for you as a resource. So pick a book that just jumps off the page to one that you haven't read yet.
Brian Kelly:
Doesn't matter. Like I said, there's no rhyme or reason, not alphabetic, not by author. You saw a lot of Grant Cardone bundled together. That was about the only time there's any rhyme or reason to anything in this page. But just find that first one, grab it, read it, consume it, and start changing your life for the better. If you haven't been doing that already, and if you have been, find the next book to read and keep moving on. These are all books that I have personally read every single book on here and I vet, so not every book I've ever read is on here. So they are only those that have had profound impact on me, either in business or personal life or both. Speaking of having profound impact on businesses and individuals. Our guest is ready to come on. I sure hope he's ready. I'm going to look I'm going to take a peek. Yep, he's ready. He's doing the fist pump. Let's bring him on.
Announcer:
It's time for the guest expert. Spotlight savvy. Skillful, professional. Adept. Trained. Big league qualified.
Brian Kelly:
And there is, ladies and gentlemen. Yes, it is the one. It is the only. Daniel Tolson. Yes.
Daniel Tolson:
Hey, Brian. G'day. How are you doing?
Brian Kelly:
Good day, man. I love that. I love that. The guy from Taiwan speaking Australian and I know it's English, but you know what I'm saying?
Daniel Tolson:
They they do call me an egg and I'm allowed to say that because they say I'm white on the outside and yellow on the inside. And my name is Daniel. And my daughter said to me, Dad, you've got such a boring name. She said, Where did your mum get that from? I said, Have you heard of the Bible? And she said, What's that? And I said, It's a book full of boring names. And she says, In your friends names, John, and that one's Matthew, and that's Mark. I said, I know. And so when I came to Taiwan, I was hoping they were going to give me a new name. And they called me Danny, and I said to my wife, This new name, what does it mean? She said, It means Daniel. And I said, So I've come all the way around the other side of the world to get a new name. And you've given me the exact same one in Chinese? She said, Yes, it's boring.
Brian Kelly:
Oh, my goodness. There's nothing like family, is there? It's just nothing like it, I'll tell you.
Daniel Tolson:
Well, if you want to get insulted, you know, you just talk to your family and they do a damn good job because they seem to have this track record. My wife, she makes these statements and I quickly get out my phone and I say, I'm going to put that in my black book. And we have this book of mama. So me, my daughter and my son are always putting things in the book of mama. And we remind her, you said this, you said this, you said that.
Brian Kelly:
This is awesome. Oh, my God, we could do a whole show on this alone. Before we go any further, I do have some housekeeping to take care of the big inside secrets for you. Watching, you can see that big red and white round stamp looking logo up there. They are the sponsor of this very show that enables us to give away. Thank you, Daniel. They think they can enable us to give away a complimentary vacation. Stay up to six nights, nearly anywhere in the world of your choosing. I am not kidding. We get to give away one of these every single show because of that, right? The big insider secrets as Daniel is adeptly pointing at their logo. And that is my good buddy Jason Nast, who runs that company. And I appreciate that we get to do that every single show. So stay on to the end. You have to be watching the video live until the end in order to enter a win. So if you're not watching live and you want to find out where we are playing right now, go to the mind body business. Show Dotcom. Write that down the mind body business show com. Click on any of the buttons that you see the nice orange buttons and it will take you to a registration form and it will send you automated reminders of whenever we go live. So that way you can't miss, ever miss a future show and you can enter to win and be there with us. And another quick ad spot, we got a couple more and we're going to bring back the amazing Daniel Tolson. It's going to be so much fun. Carpet bomb marketing. That's right. If you're struggling to put on a live show and you just want to have everything done for you, tired of the tech of clicking buttons and trying to figure out where do I speak, where do I look? What? What do I say to the person? And what kind of camera am I using? All the things that go into that people don't realize there are so much that goes into live streaming experience. All of this done for you.
Brian Kelly:
All you have to do is head over to carpet bomb marketing dot com. Saturate the marketplace with your message. It is all about massive exposure, getting massive exposure for your business without all the headaches of the tech, the communication with your guests coming up and everything that leads up to the show and including after the show because there's even more juice after an amazing, amazing system, carpet, bomb, marketing, dotcom. And with every show we use a variety of tools. And one of those is just amazing. I've been livestreaming for now, gosh, over a decade. I used to stream before, let's put it in perspective. Periscope even existed. It was before that. It was just Ustream and livestream. I've been through many of these quote unquote studio solutions for livestreaming. And I'll tell you right now, streaming art is the best of the best. It combines supreme ease of use along with unmatched functionality. And so you see the URL on the screen right this down our way p m for slash stream live altogether R.I.P. Die on stream live. Write that down, visit it after the show. You can literally going to count right now for free and take it for a test drive and do some test shows with friends. It is a phenomenal, phenomenal resource. I love it. It doesn't tax my computer. It's simple to use. I've said enough about stream here because it's it's not time to say a whole bunch of glowing things about Mr. Daniel Tolson because he's coming on the screen right now. And so with that, it's time to give him the introduction he deserves. It's going to be a short one, though, even though, you know, just because the intro is short doesn't mean that his brilliance is also equally as short. It's just the opposite. It's like short intro. Massive brilliance. All right. Our guest today is an introvert, former Australian champion athlete. We've got to find out what that was in. He has co-led a team of more than 17,000 cabin crew. I think we now know and serves as a consultant to more than 17,500 business people globally. Today is going to show you scientific case studies.
Brian Kelly:
If I ask them on what makes some business people more successful than others, and how you can leverage your unique superpowers to feel more confident in your career. In business, you hit one of the nails on the head with that statement right there, and it's about let's just open it up with that. Welcome, Daniel. I appreciate you coming on spending the time getting up early. You just said it. I think the one of the number, the very top elements that keep people from achieving the level of success that they definitely have within them is their lack of confidence. Would you agree with that?
Daniel Tolson:
100%. My my cousin's told me, he said, Daniel, you need to have some wit. You need to have some charm. And I said, Well, what's the wit? He said, You've got to get out of your comfort zone. I said, Well, how do I do that? He said, You know that good looking girl down at the pizza shop? And I said, Yeah. He goes, You've got to go get a table for one and sit down and make her serve you and talk to her the whole time. And then you've got to charm the pants off her. And I said, Well, that sounds like some good advice, but I'm a little bit nervous. And yeah, confidence is key. Confidence is key for business.
Brian Kelly:
Yeah, I forget who said it and I like giving credit, but it wasn't me. It's it's vital that you become, that you get comfortable with being uncomfortable. And that is to do it every single day and step out of your comfort zone every single day. If you don't, you're not growing. And if you're not growing, you're stagnant, you're staying still. It's like, have you ever heard that analogy where there's a ship in the water and if it's sitting still and the sales aren't up and it's not moving, can you turn it about while you could? If you shove off the debt, the dock, and you have other people push you around, you can change your direction. But if you're not moving, you can't even go in the wrong direction because you're not even moving. You have to start moving. You will go in the wrong direction. You correct course, but you can only do that when you're still moving and then you continue to correct course until you found that lane. Then when you found a lane, guess what happens? You get knocked off course again and again and again. That's called entrepreneurship. Daniel's nodding his head emphatically. Have you experienced anything like that at all?
Daniel Tolson:
Yeah, 100%. I'm thinking about an ex-girlfriend. And she used to she used to say to me, Daniel, only dead fish go with the flow. And I thought to myself, only dead fish go with the flow. And anyway, I live outside. Next door to my house is a beautiful big river. And the only fishes I see going downstream are the dead ones and all the ones who are out there to catch something swimming upstream and I think it's a great metaphor for business is we've got to constantly move the needle forward. We know that all high performers are growing consistently. You know, the average income goes up about two or 3% per year, but the average cost of living goes up 6 to 7% per year. So if you're not growing at least 6 to 7% per year, you're going backwards. But high performers, you know, it's a different story and we'll talk about that hopefully today.
Brian Kelly:
Oh, my goodness. Let's go for it, man. Let's jump. Right. There is no there's no set script. There's no set organizational manner to this show. It's about providing value. And that is the perfect time to bring it up. So go for it, my friend. Absolutely.
Daniel Tolson:
You know, we have super powers within us and nobody else is going to tell us what they are. It's our job to go on a journey to discover what they are. And like my life, for the first 28 years, I had to figure out what I didn't like to do. And I worked with my family and we owned a pawn shop and it was a great job. My dad was in porn, my mum was in porn and we were the local pawnbrokers and would buy and sell second hand goods. And for 17 years my brother did the business, I did the business and my mum did the business and my dad did the business. And at the end of 17 years my mum had a mental and emotional breakdown. And then she said to me, Daniel, would you like to take over the family business? Hell no. I said, I've got a life to live. And the key was when I was there, Bryan, I knew from what I had learned that you should always follow your heart. And you know, you talk about mind and body and we've got to learn to listen to our body. And when I would wake up in the morning, I would stay in bed as long as I could to get out as bad as late as I could to get to work just that split second before 9 a.m.. And I would literally count down the seconds to lift up the shutter, and then the shutter would go up and then I'd count down to 11 and my brother and I had this system, you know, if we can break up the day into these chunks, then it's just a little bit of a slower death and it's not as painful. So at 11. Exactly. I'll have two minute noodles and a bottle of coke and you go up the street and then come back. But instead of doing the banking and going to the post office at the same time would go up, would get our morning tea every day. We could have planned a week in advance, but would go up to Coles or the supermarket, get the noodles and coke and come back. That wasted half an hour and then at 1:00 pm would then do lunch.
Daniel Tolson:
And so it would take half an hour to walk up the street and back and get the ingredients that we could have got at 11 a.m. and then at 3 p.m. we would then go to the bank. So what we're doing the whole day is we're just scheduling our day to waste time because we didn't want to be there. And it was that feeling that you get, you get this feeling that I don't like being here and the heart is crying and saying, This is painful, this is hurt. But that bloody head, that mind says it pays the bills. Daniel You've got insurances to pay. You want to drive a mercedes Benz, you want to have your own house. You should do this job. You should be thankful. There's people with no money. There's people at war and they got nothing. You should be thankful, but the heart is going get me out of here. So we lived in this inner conflict and for the first 27 years I really tried many different things to figure out what I didn't like. And then the penny dropped on the 28th year and I said, I know what I want, but now I've got to find a way to get it. So that was what was happening at the start for me.
Brian Kelly:
And it's interesting that, my gosh, so many people I've talked to, including yourself, we all go through these journeys. I come from a background of working for corporate as well, and I so relate to that. It's just anything to get through the pain and fill up any voids with just things that keep you from thinking about the pain and being back at that seat in front of whatever you're doing. So I completely resonate with everything you just said there. And yes, it aches the heart. And then I would talk to these coworkers as I'm entering into entrepreneurship and telling them, this is an amazing world, you should check it out. It's all positive. We're we're all can do thinkers, corporates, the opposite. Yeah. And they're looking at you going, what are you exactly? What are you smoking? You're like, they look at you like you're a foreign object, you're from a different land or a different planet. And I would inside weep for them to say, Wow, you're going to just keep yourself where you're at and keep punching the clock in and out like a robot, like a drone, not taking yourself out of your comfort zone. Not once, not ever, unless you have to go see the boss and get scorned about something. But unbelievable. And I literally would get upset or sad when I talk to some wanted to do it. They would show express interest. They would do a few things that I would. I was actually coaching them to help them to live their dream, not necessarily get out of their job. Because I wasn't against the company, I just wanted to give them hope and a couple would take it a few steps and then they would just, you know what, this is too hard. I'm going to sink back into my comfort zone like, oh, that's the problem. It is hard. And for those that have led a life of corporate, you're a rare breed, Daniel, that you have broken free. And God bless you. And congratulations for doing that because you provide hope to all those who are looking to do what you have done. If you had one piece of advice for someone in that job that described it, you described it beautifully where you're just wasting time to get past the time so you can get back home and be with your loved ones and do what you would rather do. What would that one piece of advice to someone that's stuck in that rut? If you could think of one piece of advice, what would you say to them to first get them motivated to change their mode of life that they have today?
Daniel Tolson:
Put your balls on the line. We have a saying in Australia. Grow some balls. And what I mean by that is you've got to learn courage. Courage is not something that's given to you. Courage is not something you can get out of a bottle or a pill. You have to work on your courage and you have to grow that courage muscle and you've got to every single day do something that's a little bit outside of your comfort zone. So you've really got to grow the balls. And that's for the ladies as well. You got to get those balls and you've got to try a lot of new things. And just because you try something and it doesn't work, it doesn't mean you're a failure. It just means you've learned something. You've either learned what doesn't work or you learn that work. You learn what you like or what you don't like. And that's a fact of life. So you've got to have the courage. And I've always worked on courage and especially as an athlete. Brian People said, Daniel, you became so successful. It was so easy for you as an athlete. I said, You don't know what I went through in here, in my head, in my heart to have that successful career as an athlete. So when I grew up and people don't know this and it's not my whingeing and moaning story, but I had a lot of disabilities. I had a twisted spine which put my hips out. It put my knees out. I had a twisted neck. My cranial plates were pushing down on the left and right hemispheres of the brain. I couldn't see correctly because of the pressure built up in my brain. I was tone deaf. I had linear, sequential learning disability and I had to fight for what I wanted every single day. Life for me, school for me was out of my comfort zone. It was hard, but it didn't mean I had to give up. I just had to learn to fight. And every day was a fight. And there's three things that I believe in life. We do three FS feeding, fighting and fornicating.
Daniel Tolson:
And what we've got to learn to do is we've got to learn to fight for what we want. And every day for me was just a fight. It was a battle not against anybody else, just against me and my little demons. And so eventually, once I spent five years in remedial therapy, once all the doctors got in there and I had collapsed bronchial tubes, I had all the. Nodded to take this, and I started to play sport. But inside I just lived in fear. I was so afraid that I'd get hurt. I was more afraid of getting hurt than I was at actually succeeding. And I want you to write this down. Grab your pen. Fear doesn't prevent death. It prevents life. And so I was always afraid of getting hurt. I was afraid of falling. I was afraid of, you know, I was crazy. I was an athlete. And I was afraid of getting wet because when you got wet on the wakeboard, you'd get cold. But I had to face all of that. And for me, I had mental and emotional blockages that nobody else had, but nobody could see how hard I was fighting. So you've got to get courage. And courage can take years to develop. And I can't tell you what's going to happen overnight. I can't tell you it's going to happen with hypnosis. I can't tell you it's going to happen with NLP. There are all tools that help you build courage, but true carriage is like a muscle. You've got to develop it over the years and you only develop it by doing things outside of your comfort zone. So if I was to break down the fears that you've got to face so you can build resilience, so you can build courage, the first fear that you've got to face is the fear of being taken advantage of. So if you're in corporate, you've got to face this. If you're in your own business, you've got to face this. If you want to be in a relationship, you've got to face this. It's the fear of being taken advantage of. And a leader will find it really hard to employ new people because they'll be afraid that they're going to bring somebody in and they're going to take advantage of them.
Daniel Tolson:
Maybe they'll become better than them. Leaders also struggle with this because they fail to delegate, because they say, what if I delegate and the person takes advantage of me and just waste their time? And so the leader says, Well, I may as well do it myself so I don't get punished. So the first fear is a fear of being taken advantage of. The second fear that we've all got to learn to face is the fear of rejection. Now the latest research shows that 99% of adults fear rejection. So don't think you're special by having this fear. Everybody's got this fear, but nobody's talking about it because they don't want to be seen as vulnerable, they don't want to be weak. But it's just a natural fear that we have to learn to overcome. So a fear of rejection impacts 99% of people and if you want to start a business you've got to learn to talk about what you do. But if you're afraid to talk about what you're doing, then you won't be able to launch a business. So you get to conquer that fear and as you conquer it, that muscle of courage becomes stronger. The third fear is the fear of losing your stability. And this is the biggest one for adults. It's the fear of losing their stability because they say, you know, Brian, what if I actually do leave this corporate job? I'm earning $100,000. I'm earning six figures. I've got my pension coming up. I could just work another ten years and I could retire for life. I don't like it, but they're afraid of losing their financial stability. They are more worried about their money than their goals or their life. So we've got to learn to overcome that fear. And the fourth one is the fear of trying and failing. It's the fear of making a mistake. And what I made the mistake of and it's going to be a contradiction to what Brian was talking about before with his library, is when we have a fear of making a mistake, we don't trust the knowledge and skill that we already have. So we get caught up in this learning cycle. So we go to Brian's library and say, Well, I better read all those 35 books before I can succeed, but it's all a bullshit story.
Daniel Tolson:
It just stops us from taking action. It's because we don't have the courage to begin. So what I did many years ago, Brian, was I immersed myself in education, and I really did. But I realized that every time I learn something, I become more ignorant and there's always something else to learn. So I went out and I learned something else and I learned something else. And three years later, I still haven't applied anything. So I made a decision in my life that I would apply what I already know and I wouldn't do anything else until I got the result that I was looking for. And so once I did that, I realized that I had these inner powers. I was a person of value, I was a person of worth, and I knew things that other people didn't know. And so I cashed back on that. I got a return on all of those years of failing. And so now at 42, I'm just a couple of years older than you now at 42, I now profit from. All of those years of pain. But like the law of investment says, you've got to make an investment before you get a return. If you want to have your own business, you've got to go all in before you even make a buck. So it is scary. I'm scared every day. There's four nights a week that both me and my wife think we're going to have heart attacks and we want to take each out of the hotel, not the hotel, the hospital. It's still scary today, but we've got to face that fear every day.
Brian Kelly:
You know, gosh. I mean, I was telling folks to take notes. I'm running the show and I've taken a page already. Yes, I've got more to go. So many. So many. You know what? That is so warranting of a bomb dropping moment, if anything is. My goodness. Smart bombs. Knowledge. Bombs. Bombs of wisdom. So, my gosh, I have writer's cramp in a good way. So lots of fear. Yeah. And I totally concur with you about not going in and reading 35 books before you do anything else. No, I. I'm the same as you. I'm a proponent of learn as you do. Continue learn. Then you set it apply. Don't learn and then go off and learn something else. Learn. Then take the the big highlight points that you wanted to really integrate. Do that means apply them and ultimately you can end up like Daniel where you then teach and that is when you really integrate the learnings the most. It's more than just doing it's teaching. So what a great thing to do. My mentor did this. He would learn something and turn around the next weekend. He would learn it, then he would do it. The very next weekend he would schedule a gathering in a hotel and teach it. Powerpoint slides and everything right away did not hesitate like wow. And so now he will never forget that that that content. And he's already put it in action. He's seen the success for it and he's taught it. And so that's taking it to an extreme. But I totally concur with you on that. And yet fear of failing. Oh, that's a big one. Fear of losing stability. It's huge. It's huge. That's a comfort zone right there. That's the thing. If you don't feel afraid, if you don't feel fear every day of some kind, then you're probably not living a very exciting or I should say exciting, but productive life that produces with purpose for other people to help others as well. Johnny Carson, who was a he was the Jay Leno he was before Jay Leno on The Tonight Show before I forgot the guy's name.
Brian Kelly:
Now the really talented dude. Anyway, he did this for a living every single night. He got up on stage in front of millions of people on television every single night during the week. And he admitted to a confidant that when he was behind the curtain and the and I forgot his name, McMahon, Ed McMahon was introducing him. He was behind the curtain just in. He was in fear, total fear. He's been doing this his whole life. He was afraid. What was he afraid of? Probably failure, probably not being accepted. Maybe his monologue. He didn't like some jokes or always thinking these things all the time, no matter how successful we are. And I would I would barter to say that if you're not feeling this and maybe you aren't going down the path you should be, there should be some kind of quote unquote, fear, hesitation, resistance going on, I think at all times. It's just can you outweigh that with happiness and joy and the things that it results in? That would be the key. What do you think of that, Daniel?
Daniel Tolson:
You know, there's there's a lot of talk about narcissism going around after this. Johnny Depp and Amber Heard trial. And everybody seems to think narcissism is a bad thing. I'm narcissistic. I love my own content. People say, Daniel, you've got 100 views on your video. I said, yes, and they're all mine. One thing we've got to do, hear me out on this one. If I'm not prepared to listen to my own content, how could I expect somebody else to listen to it? And for years I've uploaded more than 3000 videos on YouTube and I create content and I listen back to it and I blow myself one and go, That's really good content. But I've got to ask myself, am I applying what I know? Sometimes it's very easy. We know it, but are you applying it? So I go back and I listen to my content. I'm like everybody else. I don't like the sound of my voice. People compliment me. They say, Daniel, you've got a lovely voice. And I say, It's the microphone. They say, It's not the microphone. I say, Well, okay, it's my voice coach. I've been voice coaching for three years. I'm not listening to it because I like the sound of my own voice. I'm listening to it because what I've learned from the experts is what I need to master. And it's only when you teach something that you really know it. And what I talk about in one of my books that I wrote and I and I read my own books, by the way, and it's called Wind Sails Now. And my wife and I talk about the When Harry Met Sally model are selling. Now, if you've seen the movie When Harry Met Sally, she's having an orgasm in the restaurant and the other women turn around and say. I want what she's having. So if you want to be a business person and you're selling health, you want to make sure you're consuming your own knowledge or product and you're healthy because you are the person who's marketing the product. And you want people to look at you and go, Wow, you are healthy.
Daniel Tolson:
I want what you're having and familiar with selling mindset. I have to make sure that these ideas are working for me. I'm not selling the climb, Brian. I'm selling the result. And people go, I want that result. And so I'm going to make sure it works for me. So I consume my own content and I make sure I apply it and get the result in my life. And then what happens? You get courage, you get confidence, you get congruency. Because when people look at you and they say, Does it work? You say, Absolutely. Now, the opposite happened to me years ago, Brian. Like all of us, we become mothers or fathers. You become really bogged down in work. You have a sedentary lifestyle. You're sitting down for 8 to 12 hours a day. You wake up and you look down, you go, Whose body is this? And I literally one day I looked down and went, Whose body is this? And I said, I better do something about the body. And so I reached out to a person who was selling a slimming shake so you could have an organic shake and you could lose weight and you could replace a meal. So I got into Zoom and she started, Tell me all the benefits, the benefits, the benefits like good marketers do about the product. But I only have one question in my mind Is it working for you? So I looked at her and I said, Is it working for you? And the first thing she said, Oh, no, I wouldn't buy this. It's too expensive. And Oh my God, you should have just lied to me. But humans like to tell the truth. So there she is. Maybe, maybe, maybe £80 overweight. And so I went, This doesn't fit. I can't buy because it's not working for her. I reached out to another person who was selling the same product. He got on the line. He was the same age as me. He had a beautiful body that I could really admire. Like men can admire another man's body and doesn't say, you know, like you said before, I'm happily married.
Daniel Tolson:
I'm happily married. And I can look at a guy and go, Man, I'd love that body. I just don't want to do that work, but I'd like to think I could have that. And I asked him, I said, Is this slimming shake working for you? And he said, Take a look at me. We're the same age. He goes, Show me your body. And I said, Well, I'm going to leave my shirt on, but send me two bags over today. I didn't ask the price because he had the result. So once we have that confidence, once we have that courage, once we have that congruency, we'll go out there and people will look at us and say, I want what you're having, whatever you're smoking. Give me a puff.
Brian Kelly:
Totally, totally concur. And it can take time to build a confidence. And so much again. You deserve this. It's coming. Watch up. Yes. Yes. Another bomb dropping moment courtesy of Daniel Tolson. Yeah. My gosh, I love how you you say consume your content and it's not narcissistic in my view. People could view it that way from the outside, but let them think what they want. I used to I used to go around with this guy. I would follow him on a speaking tour. He would speak in different areas, somewhat near where I live. They were close enough for me to go learn from him. He had been speaking longer than I had and I watched what he did. He would set up a camera. He's a solo guy. He had no crew with him. He would just do small meetups, like in a real estate office for whatever, and they would be pre organized and everything. He would show up, plug everything in, make sure he's in the shot. He had a lapel mic and he recorded every time he spoke. Why did he do that? Not to put on YouTube, not to post anywhere, not any of that. It was 100% to go back and review and critique himself to get better the next time he was his own feedback machine. I thought, This is genius. Yes, it would probably be better to get yet another person that's not you to give you the feedback, especially in terms of speaking. That's what I had. Oh my God. I had the best feedback machine in the freaking planet and it really propelled my speaking ability. I'm not the best of the best, but I'm way better than I was. But just think of that. Use it to learn from yourself. What are the things you can improve? Just put that lens on and I'd really like to say, please resist the temptation of beating yourself up any time you see something he didn't like. We do that way too much. You know, in fitness, I used to be a certified personal trainer and I'd say, you know, do ten pushups and they could do five and they start kicking, Oh, I suck. It's like, No, what are you doing? They said No. Instead of kicking yourself in the butt, reach up with that hand around the back and pat yourself on the back for the reps you did do not for the ones you didn't do. Give yourself credit. You gave everything you had for that amount. That is worth a lot because next time, maybe not the next time, maybe three times you get to six reps, then you'll get to more. You're on. Everything is progressive. You're never going to hit that goal. We always set two bigger goals for ourselves. But you got me going, brother. Daniel, man. I've got to tell you, this is this is phenomenal.
Daniel Tolson:
Can I just cut in there and make a little thing? And, you know, we were talking about NLP offline before. You've got to learn to talk to yourself differently. So as a father, I've got to make a positive impact in my daughter's world and my daughter. I can see the traits of perfectionism inside of her. She loves to study and I never have to make sure she studies. She gets up in the morning, she studies, she comes home, she studies, but she wants to get it right and she wants it perfect. So I think that's a great strength, but it also has its limitations. So when we walk home from school every day, she talks about her exam results and she's dad. I got 96 today. And so a lot of people would focus on the 4% that she got wrong. But I say, baby girl, congratulations, 96% perfect. And then she comes back the next day. Oh Dad, I only got 90%. I say, baby, I love you 90% perfect. And so what I'm doing hundreds of times when we walk home from school is I'm just reinforcing her that whatever she has done has been perfect, 50% perfect. You've got to train yourself that you're good because anybody can be good in the perfect conditions. And when I was an athlete I could ride against riders who would win every single day as long as the boat speed was perfect, as long as the wake speed was perfect, as long as the water was flat. But they would never win when the conditions changed. So you've got to train for all conditions. I used to get up at four in the morning. I'd go training in the freezing cold because one day in the future I'd be competing in a place that was freezing cold. I'd compete in the middle of the day when it's 40 degrees in summer in Australia there's wind, there's rollers on the water, but you still got to ride and you've got to learn to fall. But what happens is you've got to just keep training and practicing for all conditions, and then it's that person who's ready for all conditions that will ultimately succeed.
Brian Kelly:
And what you just said with your daughter, that's a perfect example of what I call great leadership. And yeah, there was a time when I was a young buck. Yeah, there was a time it did actually exist. And I was coaching little, little kids, boys about ten years old or so in basketball, and we were outdoors. And I'll never forget there was another team on the other side of the court with a grown adult male about my age now, an old guy, he was coaching his team and throughout this whole time that we were having practice on occasion, I hear the guy on the other end yelling, berating these kids. They're little kids. And I'm like, What is he doing? I got guys that are running up shooting a layup they'll miss. And I thought, Well, he put in the effort. He did what I told him. He jumped off the opposite foot. He listened, he did the fundamentals or she and as long as they put in the effort, if they make a mistake, I am fine with it. 100% fine with it. Same with business. If they put in everything they could, if they did their best, if they didn't do it, if they weren't just lazy and they make a mistake and it could even cost money to the company, it's like, look, it happens. You won't ever do it again. I know, because no one likes to make mistakes. That's cool. Let's move on. You learn from it. I never, ever get into the habit of public aberration. I've seen it in the corporate world and it was horrendous. Daniel I mean, this boss was just laying into this one employee in front of their entire group of peers right there. And I thought, Oh, this poor S.O.B.. So you're just taught a great lesson in leadership, and that is to lift up, point out the positives, give praise for what you did do, not what you couldn't achieve. When there are cases where discipline for sure. Don't get me wrong, it's not all. But if you set up your culture in such a way that it's always positive and uplifting, you have far fewer incidences of people being lazy or just screwing up just to screw up. What do you think about that?
Daniel Tolson:
You can join the top 10% of leaders today by asking two questions. I'll give you the two most important questions a leader should ask every single day. And it's exactly what I ask my daughter every day, because for me, leadership is situational. It's not a title on your business card. It's not what's on your badge. It's situational. And you have to be ready to step forward when there's an opportunity to lead. So there's two questions that you ask as a leader. You always ask your people, first question, what did you do right and let them celebrate all the things that they do right? And you've encouraged them. What else did you do right? What else did you do right? And that builds up their self-esteem. You know, it's a game of who's got the highest self esteem that's going to win. You build up their self esteem. You ask them, What did you do? Right? And I'll tell you what, it's not an easy game to play at the start, but eventually people start to say, Well, I did that right and I did that right and I did this right. And I said that right. Beautiful. And once they get all the right things in their mind, the second most important question, and I want you to ask it like this. What will you do differently next time? You're not focusing on what went wrong. You're not focusing on the negative. You're presupposing that they're going to have another opportunity to win in the future. What will you do differently next time? And once they share all those positive learnings, it gets programed into the conscious and to the unconscious mind. And then when they get that opportunity into the future, their minds are already preprogramed and the mind goes bang, bang, bang, do this, do this, do this, and they'll have more success. The courage will go up, the confidence will go up, the congruency will go up. And they'll look back at you and say. You made an impact in my life. Thank you. That's how you lead. What did you do? Right. And what will you do differently next time?
Brian Kelly:
Yeah. It's all about building up, not tearing down. And that's that's completely in line with what I do. And speaking of what I do, I want to find out what it is you do at a more deep level. So if you don't mind, I'll bring up your website and I'd like to find out from you. Specifically, who is your target market? I know you were asking me that before we came on here. You're an astute coach. I can tell. And what age group? Are they business owners? Are they not business owners? Are they corporate entities that have groups? Maybe all the above. What is it you do and what? What exactly do you do for people and what kind of results are you getting? You can tell a story about a result if you have one of those as well. That would be awesome. Let me pull this up and absolutely get a glimpse.
Daniel Tolson:
Well, my ideal client, they wake up in the morning, Brian, and they say, I feel stuck and I don't know what to do next. So the feeling that they have is they're stuck and they're looking for an answer. And this normally happens to people between the age of 35 to 55, and they're either working for a corporate or they're wanting to start their own business. And they're starting to realize that after years of personal development, years of reading books, years of reading podcasts, that the only thing that they haven't worked on is themselves. They've got all the skills to succeed, they got all the certificates, they've been to the universities, they've got all the knowledge, they've read all the books, they've consumed all of that. And now they realize that they are getting in their own way. And so when they come and meet me, they want three things from me. The first thing is they want to catapult their influence. They want people to look up to them. They want people to admire them. They want to be recognized because for so many years, nobody even knows their name. And so they want to catapult their influence. The second thing is they want to accelerate their impact. And a lot of people from age 35 to 55, they say, I thought I would have been so much further ahead in my life by now. And so they know that time is running out for them. Those ones who are 35 are saying, well, I haven't achieved those goals that I wanted when I was 20. If I don't do it today, it's going to be another ten years. So they want to accelerate their impact and they want to achieve their goals faster. You know, I had a gentleman who came and worked with me and his name was Uwais Hameed. He couldn't speak good English, but he could understand what I was saying. He would learn and he would apply. He'd learn and apply. And he said, Mr. Tolson, the first thing that I want to do is I want to grow my business. So within three months, he grew his business. After three months, he said, I've made enough money to buy a mercedes.
Daniel Tolson:
So he went and bought a mercedes and I said, Well, what do you want to do next? He said, Mr. Tolson, I want to become a millionaire. And I said, Well, let's put some planes into place, but who do you have to become to be worthy of earning $1,000,000? And we worked on him and his business behaviors and his approach. In January this year, he sent a screenshot to me. He said, Mr. Tolson, I've become a millionaire. He said, in the month of January alone, I closed my first million dollar deal. It was $1.16 million. Three weeks later, he sent me another message and he said, I've made another 5.4 million Malaysian ringgit. And he said, Thank you so much. And I said, Well, I didn't do the hard work. You did the hard work, so you should give yourself a pat on the back. Like you said before, with the push ups, you've got to give yourself a pat on the back. The third thing they want from me, Brian, is they really want to unleash new income levels. And I want to make this clear. It's not all about the money. And a client of mine come to me and said, Daniel, I'm making $5 billion a year. And I said, Well, that's a lot of money, but it's not enough. I said, Why isn't enough? And he said, Because on 5 billion, I can only feed 2 million homeless people. And he said, if I'm going to achieve my impact goals, we've got to become more profitable. Now, when I hear that, I love that. So they're the three things they want from me. And once they get that, Brian, then they can live life on their own terms. Then they become impactful leaders, and then they leave a legacy and they leave the world a better place than they found it. So these are my clients and I love working with them and just seeing these people stretch. You know, I have a program called 108, and what I say is that your DNA can be stretched from where you are today to the sun and back more than 100 times. Well, scientifically, the truth, it's actually 300 times.
Daniel Tolson:
And the research shows from Stanford Brain Institute, we only use about 2% of our potential. So imagine you've got to where you are today. And Brian was telling us his age before, if you're good at maths, imagine if you'd done all of that on just 2%. Imagine how far you could go if you started operating at three or 4% of your potential. And that's what Unleashed Masterclass is all about. We teach you how to break through those fears, those doubts and those limiting beliefs that have been holding you back.
Brian Kelly:
I love this. And so this is a complimentary master class and there's so many great things about this approach. One is this is something you come to and get value from. You know, you're going to learn something. Listen, I mean, you can tell just by listening to Daniel here tonight. This guy loves to give back. He loves to teach. He loves to train. He's had successful clients. So, you know, your time won't be wasted because time is the biggest resource we all have more than money. It's the most valuable resource there is in existence, in my humble opinion. And so what's a great thing about this is you get to go and listen to his. How long is the masterclass? On average.
Daniel Tolson:
This one goes for about 2 hours.
Brian Kelly:
That's that's a lot. And so that's phenomenal. He's not you're not charging for this, is that correct?
Daniel Tolson:
Free Unleashed Masterclass. Absolutely. It's so many knowledge bombs.
Brian Kelly:
Yeah. I love that you get that. Yes. And that's what I love about this. So it not only gives you a peek into success and how to unleash your negativity, get it out of the way, actually unleash your positivity and your confidence in a great way. You also get to learn about Daniel Tolson in a deeper level just because you're going to be experiencing him in his element. That's the beauty of this, because at that moment, you're going to realize, you know what, I want to ten x my business and other people have done it. I like this guy. He's got a good sense of humor. He says Pawn shop instead of pawn shop. I love that and everything he's got to he's got a wife, he's got kids, he's grounded, he's successful. He's got everything you need. So all you need now is to commit and click the button. So go to unleashed masterclass dot com follows you listening on podcast unleashed masterclass dotcom write that down don't go there now don't do it do it right after this show is over and you'll immediately see a nice big orange button with bouncing arrows around it.
Daniel Tolson:
That's like I feel like nodding when I see that arrow let me in.
Brian Kelly:
It wouldn't be that that was done on purpose, would it? That's right. Yes. So that's good. I love it. But definitely take him up on this. It's it's a free resource. You can't beat free. Yes, your time is involved. But I think you can all attest that by now, having listened to them for now, nearly an hour, that it's going to be well worth your time because it's all going to be about you, about giving you value. And I think I'm going to enroll what is 8:00 PM Malaysia time? How does that convert? I didn't do the math on that one.
Daniel Tolson:
If you're on the East Coast of America, it would be about ten or 11 p.m. for you. And if I know actually ten or 11 a.m. and if you're on the West Coast, it'll be about 8 a.m. for you.
Brian Kelly:
All right. That works for me. I'm on the West, so it's a 12 hour difference. Cool. All right. So I'm definitely going to be clicking on that because, yeah, I myself hold a master class, but I'm not going to talk about that here. I want to talk about yours. So I understand this whole process and how beautiful it is. What what else happens when Jonathan is teaching this master class? We were just talking about it all. All show, long learn. Do teach. Guess what's happening with John or with Jonathan? With Daniel.
Daniel Tolson:
Jonathan.
Brian Kelly:
Is learning it and gaining even more confidence than ever. Every single time he presents every single. I know this because that's what happens when I do mine. It just exudes. So think about not just the content that Daniel is putting forth. This is one of those things that I learned from my mentor. It's not just about sitting and learning. It's about, okay, go behind the scenes. How can I model what Daniel's doing to improve my business? Look at it at a through the lens of the speaker as well as through the student. That's when the real stuff starts hitting. That's when the real juice flows. That's when you start really thinking a different way in a way that will help you to grow much faster. Does that resonate with you? Daniel I don't think it does, because you're nodding like emphatically. Well.
Daniel Tolson:
What I write down is emotions and more contagious than COVID. And when you model successful people, you're modeling the way they think, feel and act. And we've got to firstly understand, Cleveland Clinic says we have 60,000 thoughts going through our mind every day. Out of those 60,000 thoughts, 95% are on repeat and 80% are negative in nature. So what you've got to do is you've got to get into a masterclass like this and you've got to understand how other successful people think because your thinking influences 95% of your feelings. And if you're hanging around negative people you will feel negative. But once you start to hang around positive people who are optimistic, not pessimistic, optimistic, and they're focused on the future, not in the past. What happens is by osmosis, you also pick up on these. Positive thought patterns. You'll then feel courageous, and then you'll take action. But if you're thinking that you can't succeed, it's not going to work for you. You'll trigger those four fears we talked about before, and then you'll end up procrastinating. But emotions are more contagious than COVID, and we know it. You can have a laugh with somebody online, even though the side of the world, the emotion is contagious. So you've got to get in the room. It doesn't work on a recording. You've got to be live. And that's why I deliver it live. I'm past the stage where I actually have to. I've been doing this. I've been coaching for 25 years. I can do it prerecorded, but I know it works best when I'm live and when other people can pick up on my vibe. So make sure you get there.
Brian Kelly:
Man. That's our first hour of the show. We got another to go because there so much more to cover. I'd love to have you back, Daniel. This has been phenomenal. I hate to cut it. We're not going to cut it right now. I have two things. One, I promised everyone that they would have that stayed on live till the end, that they would get the way to enter to win a five night state of five star luxury resort. All Yes, thank you. Brought to you by the big insider secrets. So get out a pen or paper or notepad or just keep writing like you have been already and put write this down and do not go to this website yet. We have one more one more question I love to ask every guest expert that comes on my show. And it's a profound question. It's it's become profound because I used to ask it kind of on chance. And then I started realizing, wow, these answers are not what I expected at all. And so I made it my go to exit question. You do not want to miss that. So stick here, write this down and then come back. And we're going to ask Daniel the final monumental jaw dropping question. So watch your.
Daniel Tolson:
Screen. What are you getting hot? Ready for it?
Brian Kelly:
Yeah, I love it. So on your screen, you see, write this down. To enter, to win, go to our WIP. I am forward slash vacation all lowercase ip dot I am forward slash vacation. And I want to give you a quick glimpse into what this is going to look like when you win. It is amazing. You're going to see a nice, quick video on how to claim your vacation. But I just want to show you the the amount of variety of places of destinations you can choose from. This is the United States scrolling down now? And then after that, we will see Mexico. They say six days, five nights. This is complimentary. Four days in the U.K., five in Argentina. It just keeps going and going. I'm going to go faster, faster, faster. You can see there are a lot of destinations for you to choose from. So whoever wins gets to choose a destination from that amazing list of destinations. It's going to be frickin awesome. I hope you win. And guess what time it is now? It is time for the big question so that Daniel doesn't go into overheat so we can let him cool down and relax.
Daniel Tolson:
Well, you know what happens when you have a an emotional hijack, you lose 30% of your IQ capacity. So I better cool down.
Brian Kelly:
So I have good news for you, Daniel. The good news is this question. There is no such thing as a wrong answer. It doesn't exist. In fact, the opposite is the is more true is the only correct answer is yours because it's specific to you, it's very unique to you. And so even if it takes you an instant to think of the answer, perfect. If it takes you. 5 seconds, 10 seconds a minute. Perfect. Why? Because it's your answer. It doesn't matter. There's no way you can fail with that. Are you ready?
Daniel Tolson:
I'm ready to go. You got it.
Brian Kelly:
All right. I know you are my brother. I know you are. All right, here we go. Daniel Tolson. How do you define. Success. Had a why define success.
Daniel Tolson:
Well, for me, it would be living life on my terms. I don't want my teachers telling me what career I should take. I don't want my parents telling me who I should or shouldn't be married to. I want to be free to make my own decisions, to do what I want to do, to buy what I want to buy, and to become who I want to become. So that's how I define success, to live life on my terms.
Brian Kelly:
And you know what's coming, don't you? Oh, there's no better way to end the show than something like that. Oh. Daniel Tolson, full of knowledge bombs. Smart bombs. I'm not going to say full of anything else, because I know some people are going with all that talk about porn and everything that was going on earlier in the show. If you missed that, I want to watch the rest. I want to go back to the beginning. Very intriguing stuff. So thank you so much for coming on, Daniel. And one of the greatest things I have found out from that question I will reveal a secret is that I mean, to a person I've been doing this show for well over three years now. Not a single person, not one has said that their definition of success had the majority of their reason had to do with money and the amount they make, not a single person. Why is that? Because whether or not they're making a lot of money already, they have a successful mindset and they are there to serve others. And they're thinking outside of the material and going after what you said it earlier in the show, the results, those are what matter. And you went straight to it just like everyone else. It didn't surprise me in the least because no one else has done it either. So I appreciate you as a human being, as a man, as a husband, as a guy with a beautiful, buttery voice. I just love you to death, my friend. And I can't wait to continue actually connecting with you and staying in communication with you because you're a special person. And I don't say that to everybody. Just. Just everybody come to my show. Just kidding. But have fun as you do. And that's it, everybody. That's a wrap on behalf of the amazing Daniel Tolson. I am Brian Kelley, the host of the Mind Body Business Show. And we'll be back again next week with another phenomenal, phenomenal show and tell then. So long. Be blessed. Take care of. Thank you for tuning in. To the Mind Body Business Show Podcast. At www.TheMindBodyBusinessShow.com My name is Brian Kelly.
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Daniel Tolson
Daniel is an Introvert, former Australian Champion Athlete, he has co-lead a team of more than 17,000 Cabin Crew and serves as a consultant to more than 17,500 business people globally.
Today he is going to show you scientific case studies on what makes some businesspeople more successful than others and how you can leverage your unique superpowers to feel more confident in your career and business.
Connect with Daniel:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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