Special Guest Expert - Danielle Fitzpatrick Clark: Video automatically transcribed by Sonix

Special Guest Expert - Danielle Fitzpatrick Clark: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question How are entrepreneurs like us who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back? Who are dedicated, determined. And driven. How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is Brian Kelly. And this. The Mind Body Business Show. Hello, everyone, and welcome, welcome, welcome to the Mind Body Business Show. We have a phenomenal guest waiting in the wings right now. It is none other than Danielle Fitzpatrick Clarke. She is a LinkedIn expert amongst so many other things. I cannot wait to share her knowledge with you. And that is what this show truly is all about. The Mind Body Business Show is a show where we interview successful entrepreneurs from all over the world. And why do we do that? And that is so that we can elicit their secrets for success. And you simply write down notes, and then after the show is over, you take action and model what they have done to achieve that level of success. And so show after show after show, we have incredible guests. All have achieved success in various ways. And the beautiful thing is you can take these pieces from each individual or all of them from one individual and just model them. All you need to do is copy what they are doing and you can achieve success much faster than trying to do it all by yourself from the beginning. Look, we're all we're all very astute. We're all very smart, intelligent. Could we do it on our own? Probably. The thing is, would you rather take ten years to achieve the level of success you desire, or would you rather whittle that down to, say, three? The choice is completely all of ours, right? And the best way to do this is to model others, to get there faster and get rid of that ego. The Mind Body Business Show is about what I call the three pillars of success. Over the course of about a decade, I was studying only successful people, and we're talking about mentors of mine, like actual people that I worked with on a day to day basis, authors of books, other individuals who may no longer even be with us and other authors.

Brian Kelly:
And through all of this course of study, I realized there were these three patterns that kept bubbling up to the top. And that was the very title of this show, Mind being mind set to an individual. Each and every one of these successful people had a very powerful positive, yet most importantly, flexible mindset. And then body, they literally took care of themselves, both physically through exercise and nutritionally, and then business businesses. So multifaceted. It's a wondrous, wondrous thing. It revolves it involves having to master skill sets, a number of skill sets in order to build and scale and continue to thrive. A business skill sets like sales, team building, marketing, systematizing leadership. I mean, there are a lot and it goes on and on, and I could keep going. I won't, I promise. The good news, though, you know, you know that to master anyone's skill or skill set can take a very long time. The good news is you personally don't necessarily have to master all of them yourself. In fact, if you were to master just one, just one of those, and it was one of the few that I just mentioned a moment ago, then you can leverage and and use that instead of you yourself mastering all these skill sets and that one that if you master it, it is the skill set of leadership. If you've mastered or even if you're on your path to mastering the skill set of leadership, then you can start to bring in an assemble a team of individuals who have already mastered those skill sets in which you may not ever master. And if you're going to attempt to do it, it will take some time. So why not just pull in those that already have the skills that you need? And so you know what? Hey, Brian, I don't I don't even have a team. How do I master leadership? That's a great question. I get that a lot. And the answer is, is master leading yourself first? And in fact, that's crucial before you even bring on other individuals in your business is to learn how to master yourself. The discipline, the scheduling, documenting your business, everything. Just as if you were another employee of your business.

Brian Kelly:
That is what this show is all about, is bringing on amazing people like Danielle, who is going to absolutely ooze with value and it's going to be a good, good, good ooze of value on this show. I can't wait to bring her on. Very excited. And another phenomenal trait I would say, of very successful people is that also to a person, I found that they are all very avid readers of books. And with that, I want to segue very quickly into a little segment I affectionately call bookmarks.

Announcer:
Bookmarks. Going to read bookmarks. Ready, Steady. Read bookmarks brought to you by reach your peak library dot com.

Brian Kelly:
There you see? Reach your peak library. Real quick word soapbox moment here is as you're watching this show, as you're listening to all these fantastic resources, especially when Daniel comes on, you're going to learn about all these wonderful resources that you can take advantage of rather than succumb to that itch, so to speak, to go click away and check it out while the show is going on, I implore of you to instead write it down and then after the show is over to visit those resources. The reason I say that is I have spoken from stage for years. I used to be the lead trainer for one of my mentors that I mentioned for two years, and while I'm on stage, I know when I'm getting to that, the juicy part, the part that can change lives. And at that moment, sometimes you would see some people get up out of their chair and go to the restroom and leave the room, or they have that all important text message they must address. I would hate for you to lose your focus, to take it away from what Danielle is talking about, that one nugget that could literally change your life for the better forever just because you took your focus away from the show. So just my advice, Write it down and then visit it after the show. Okay, so my soapbox moment is over. Reach your peak library dot com. It is a resource that I had my team put together with you in mind. And I know that sounds a little cheesy, but it's absolutely the truth. I myself did not become an avid reader until about the age of 47, which is about 11 years ago. I know you're all doing the math, and the beautiful thing is I found out that, my gosh, reading had a huge impact on my life, not only on business, but also in my personal life. And so what I did was I started compiling a list of all the books that I personally read that had an impact on either my business or personal or both in either or both areas of my life. And they're in no particular order here. And by the way, this is not a site that is built for the purpose of making money.

Brian Kelly:
If you see a book that really grabs you, you read the description, you want to get it, go get it anywhere. You don't have to get it from here. All of those buttons go to Amazon. It's the point is get a book that will take you to that next level in your business, and at least you'll know that the books that are listed here have at least been vetted by one other successful entrepreneur. That way it increases your odds of not wasting your time. And speaking of not wasting your time, I'm not going to waste yours anymore with all this babble because we have a phenomenal guest waiting to come on. Let's bring her on, shall we?

Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained. Big league qualified.

Brian Kelly:
And there she is. Ladies and gentlemen, it is the one, the only. Danielle Fitzpatrick Clarke Who?

Danielle Fitzpatrick Clark:
Pooh. I know I needed my. I needed my sound effects. I didn't have it ready.

Brian Kelly:
How are you doing this evening, Danielle?

Danielle Fitzpatrick Clark:
Oh, I'm so good. I'm so glad to be here. I'm so glad to be here.

Brian Kelly:
Yeah, and very happy to have you on. I can't wait to pick that beautiful brain of yours to find out all the juice that's inside about how you've achieved your level of success. I'm really, really particularly intrigued about everything to do with LinkedIn that I've been reading about you, so I cannot wait to dive in before we get going real deep. I need to do a little housekeeping, if that's okay with you, Danielle, and that is to throw up a few sponsorship spots, first of which is the big insider secrets. You see that wonderful red and white stamp looking logo right above Danielle's left shoulder. It's on the right of the screen as you're watching this live, because that's what you're doing, aren't you? And if you're not, then head on over. Write this down. Head on over to the mind body business show. I know it's a long URL. The mind body business showed up. Com register to receive automated announcements when we air live, there's nothing for sale. It gives you the link. You click on it and you're joined with us instantly watching and engaging with us live. I see some comments coming through already. We'll bring those up in a moment and that comment could be yours and your name could be in lights. So that's a beautiful thing. And reach your peak or reach your piglet. The big insider secrets. Why are they so special? Because they sponsor this very show. They give us the ability for everyone that's watching live. Another reason to watch live. Everyone's watching live. At the end of the show, we will reveal how you can win a five night stay at a five star luxury resort. Again, all compliments of the big insider secrets. You do not want to miss that. So stick around to the end. Really, the reason to stick around to the end is because of this young lady and that that's enough in itself. But now this is an added bonus, so just do it. Stick around. And why not give yourself a gift, a gift of an incredible vacation? Stay and a couple more and then we'll bring back this lovely young lady.

Brian Kelly:
If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time, then write this down Carpet bomb marketing dot com, then head on over to it after the conclusion of tonight's show and take a gander carpet bomb marketing saturate the marketplace with your message and you can get a free lifetime membership to the reach your peak club. What is that? Your free membership includes instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. You can think of it as your entrepreneur discount house, so catapult your business to the next level and sign up for free after the show is over. And once you do, once you sign up, the moment you do, you get a hotel discount card where $200 just for signing up and it's free. You get paid to join, in other words. And then once you gain access after enrolling, then go grab your deep discount. So go ahead and write this down after the show. Head over to reach your peak club dot com. That's reach your peak club. All right. Back to the woman of the hour. Yes, it is Danielle Fitzpatrick, Clark and everybody. So I'm going to give you the introduction you deserve and then we're going to have some fun. That sound good, Danielle? That sounds great. All right. Yes. Danielle Fitzpatrick, Clark, she is a digital disruptor and CEO and founder of Influencer Builder or Influence Builder. Sorry. Danielle is an international best selling author. Ooh, that's a that's a whole topic in its own right. I wonder. I love that speaker and CEO of Influence Builder. I got to pause just for a second. She already has the main ingredients of a serious businesswoman. She is an author, a speaker, and she's also running her own business. On top of that, not many people can can add those to their title, author and speaker. So kudos. She works with influencers and mission based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business.

Brian Kelly:
How many of you would like additional income streams in your business? Yes, please. Her clients reach multiple seven and eight figure business income levels quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those who serve. All right. That's our show, everybody. It's been a great one. That is a. Powerful, powerful. Powerful bio. I cannot wait to peel apart the onion and dig in and see what's going on in that big, beautiful brain of yours. Danielle. So let's get it started. What do you say?

Danielle Fitzpatrick Clark:
I would say it's probably not going to take much peeling. I'm pretty open book here.

Brian Kelly:
Well, that's good. Just one layer and we're done. We're good.

Danielle Fitzpatrick Clark:
That's that's yeah, you just one cut and you're good.

Brian Kelly:
Oh, fantastic. So what I like to find out right from the onset is because I'm a firm believer that what is going on in our collective brains and our individual brains is 100% responsible for where we are, our level of either success or lack thereof. And so what I like to open the show with is the mind part of it. We don't need to cover every element of the the title of the show, but I do like to start off with a mind and what I want to find out from you, Danielle, knowing that you're an entrepreneur, knowing that you've been through it, I mean, you've written a book and you've spoken from stage that's going through it already. There's a lot behind doing those two things and then conducting business every day. You know, you get up, there are arduous tasks that you're faced with every day, and as an entrepreneur, you just keep powering through for you When you get up in the morning and you know that the day is ahead and you are aware of what tasks lie ahead, not all of them are sunshine. What is it going on in your beautiful brain that is keeping you powered and driven and going for it each and every day, knowing that you have to overcome these obstacles?

Danielle Fitzpatrick Clark:
Yeah, it's a really great question, and I wouldn't say that I started like this either, but it's it's kind of this dedication. It's the dedication not just to like the business and what I'm doing in the world, but to my to my clients, to my family. So there's there's an underlying dedication to what it is that I'm doing and what it is I stand for. And so it's pretty simple, but it's an emotional piece to like, this is what I do, this is what I get up and do. This is my routine. And we we get it done, we get it done and we get more done. And that's usually a really good goal for me. It's like, Oh, can I get this checklist done or can I get tomorrow's checklist partly done? And so then there's more to add to that. But yeah, it's it's a it's an unyielding dedication for sure.

Brian Kelly:
Oh, that's awesome. And I love it. We're getting some comments that are making me chuckle. But I'm going to show up a couple of them. Lori Ann Hood, hello from South Carolina. Welcome back, Lori. Thanks for coming on. My good buddy, Christopher Roush. I have no idea what point was being made at that moment, but Lori Ann Hood Whoop whoop. And this is funny. Christopher and I were buds and we each have a show, so he's having fun with me. He said so many commercials. To my client that he probably thought I. Wouldn't put that up there. But it's all good. It's fun. Lori says I knew her name sounded familiar to me when I read it. Good, good already. And guess what? He says Love her. They're talking about you, Of course. Yes, of course.

Danielle Fitzpatrick Clark:
That could be. He could be talking about the other one, too. She's she's in there giving us a whoop whoop and stuff. So I love her, too. So.

Brian Kelly:
Absolutely. There's plenty of love to go around. I love everybody. Oh, everybody included. And yeah, I love how you talked about dedication is what drives you. And the interesting part that really popped out of my my ears and my brain when you said it was dedication to your clients and your family, not about dedication to you and your outcome and results. This is what I find is a common thread amongst successful entrepreneurs, is they are servant based thinking of others first and knowing that when they serve more people and get them the results they're looking for, that you will of course reap the rewards as a result of doing that. But your focus isn't on yourself, it's on helping and serving others. Does that accurately reflect what you would say, how you go about.

Danielle Fitzpatrick Clark:
Things that that would be? Yes, I didn't I didn't say it so eloquently as you did, because I don't even it's not even that I'm ignoring myself, but I really feel like what I do is I do it does through me. So it's not so much that it's about me and I'm in my head. It's it is a a service or a servant mindset. It's it's always been like that for me. So but yeah, there's, it's a leadership quality. I've heard two leaders don't necessarily lead for themselves. They lead for others. So I've always had that mentality since I was little, what I was taught to.

Brian Kelly:
While you got some great teaching at a very young age then because yeah, Leaders Eat Last is a great book along those lines. And here's the I have interviewed hundreds of entrepreneurs on this show. And to a person, their level of success is a direct correlation to their servant attitude. Yeah, it's about helping others. That's why I love what I get to do. You know, in a corporate job, which I've had that you're helping really your self and your family and not too much others other than the company itself that you're working with, which is fine. There's nothing wrong with that. But for me, it wasn't enough. And now I'm able to help and serve others in ways I know I can really have an impact on their life and it just excites the holy but givers out of me every single day. And so that's what keeps me going. And it sounds like you're very similar, and most people I interview are the same way You did mention a word in there, and I'm going to kind of put you on the spot here. I mean, either way, you mentioned the word routine. Do you yourself groups, do you yourself have a routine that you go through during the day, in the morning, at night, maybe in the. And if so, what is that? So others can maybe model that?

Danielle Fitzpatrick Clark:
Yeah. And there's a couple there's like a routine within a routine, too. So the first one is that we get up early kids or kids got to get ready for school and that their first and foremost. So up with the kids really early, I would say we're usually up 530 or six in the morning. So getting them to school, making sure all the the pets because we have a little bit of a zoo here, I will say not a real zoo. But, you know, as far as a suburban home, we have a lot of animals and they they as many animals as people. So that's a lot actually more actually one more. So we have to take care of them kids. And so that's the morning routine. We all work together and then kids are off to school and then I'm doing my to do list and I usually will spend about 30 to 40 minutes on the to do list. And then I go into then I go into my my marketing piece. So it's my sales and marketing piece in the morning and I have my favorite platforms that I play on and then my admins will support me on some of the other ones that are not so much my favorites, but they're still pretty good. And so we do our organic marketing first thing in the morning. And for LinkedIn, I do what I call a LinkedIn lab. So that's one of my favorite things to do. First thing in the morning.

Brian Kelly:
You call it LinkedIn lab.

Danielle Fitzpatrick Clark:
Linkedin lap a lap. Yeah. So and it's it's really it's actually been really successful for not just me but for my clients have been really successful with it. And it's just it's a consistency thing where if we do this every morning, we spend 30 minutes, some people will spend an hour doing it, but it's really just kind of looking through your LinkedIn. So like the social piece of LinkedIn, so who's viewed my profile? And so going through that and do we have first degree connections, the second degree connections, if they're second degree, have we connected with them and sent them a nice message first degree. If we haven't connected with them, now's a good time to say, Hey, so are you looking at my profile? No, I actually don't say that. I was just like, Hey, so great that we connect. It looks like we haven't talked yet, So I thought I would just pop in here and hope you have a good day. And so it's just getting that conversation going with somebody who's already interested in what you're doing because they're looking at your profile. So that's usually the beginning of the LinkedIn lap. And so I go through all the tabs and all the things I can do, and that starts my day and then we go into client client work. So implementation and then calls. Yep.

Brian Kelly:
I love it. We jumped right in to LinkedIn because that's what I'm really I'm personally most interested in right now, because I know we all know that it is a business based portal. It's not like Facebook where you just take pictures of what you're eating that night and Twitter and all the other ones. Everyone's going nuts politically and everything else. Linkedin is, for the most part, honed in on business related topics. So when you're when you're reaching out to people, I'm curious, how are you doing that? Is that through a direct message or on they're just commenting up on their profile. How are you getting out to them that way?

Danielle Fitzpatrick Clark:
It's a good question. It depends. It depends on the person. So there's all these different avenues. And so one of the one of the things that and I and it's not in my it's actually not in my bio, but my background is in science. I'm an environmental science from from education. So I'm really methodical with everything I do. And so this is this is the fun part of my days is that I leave a little room for me to get creative and be organic. And so everything's an experiment, especially on LinkedIn. Everything's an experiment on LinkedIn. And so we're working we're working with a lot of human behavior here. When it comes to social media and digital marketing, we we have an idea of how people will respond, but we really have to study people before we actually study the platforms. We have to know people and how they're going to respond. And sometimes we don't know how they're going to respond. So sometimes, you know, I get to kind of poke them a little bit and see how they react. And there's no good or bad. It's just a reaction so that we can gauge, okay, where do we go from here? And was that was that a failed experiment? Do I not say that again or, you know, and and I and most people on the receiving end don't even know what I'm doing. And it's very curious to them, but I'm really neutral about it because I'm like, I just need to see because I'm not sure, because I haven't had this experience before with someone or I haven't had this conversation. And so I'll take I'll take it where where it needs to go and I'll get an answer one way or another. So there's a lot of that going on, too.

Brian Kelly:
Have you found that if you've responded or reached out to somebody with the same exact message that you get sometimes completely opposite reactions from those always? Yeah, and I brought that up. I brought that up for a specific point that to tell everybody there is no one answer. This is human being interaction. That's why what you're saying is so refreshing. Danielle You're not saying I know the only way to get through to people. You're saying, no, it's an experimentation process and I'm still doing it. And I think it never ends. I don't think it's ever something we're going to go, Oh, I finally figured out human exist in every every personality. I can write one magical sentence that won't offend a single plant person on the soul or on the planet. It just won't happen that way. I don't think it would.

Danielle Fitzpatrick Clark:
Be really boring if it did, though. I mean, having having a you know, having a conversation with people where somebody could be taking it the wrong way, that's actually pretty fun if you think about it, because then you can you can see how much you've grown and how you can turn the conversation. And without without being face to face with just using your words. It's really it's really something when you can turn a conversation. If it was heading down a road that wasn't so great. And so you can actually tell the emotional intelligence of the other person as well to see how they turn. And and you it doesn't matter. You're learning. You're learning as you go. And you have to be really open to the learning part of of LinkedIn, especially because LinkedIn is going through a lot of changes. There's a lot of people who have been on like Facebook and Twitter and Instagram and they're coming over and so they're trying to navigate it and they don't they don't quite know what to expect. And then you've got people who have been on LinkedIn forever, and they're not on any other social media platforms. So they think it's this way. And so it's just it's a really interesting time to combine all these different personalities and backgrounds and experiences into one platform and just seeing how everybody plays. It's it's kind of wild. Some days it's like, Oh, this is interesting.

Brian Kelly:
It is interesting because the written word, they can't see what your face looks like. They can't hear the inflection on your voice. They don't know the true meaning or intent behind a message. And some people will go directly to assuming it was a negative intent. Others will do a neutral. Others will say, Oh, that sounded great, that's positive. And it's interesting how they respond. Oh, I've got to I've got to react to this one. Chris Rush said, I love you, brother, and I'm going to tell you, Christopher, I love you more, brother. Yes. Linkedin is a learning curve for sure. And you know what? Yeah, you're right, Laurie. And you know what is also a learning curve life. And. The beautiful thing, that's that's what I love about business. It's. It is, it is about relationship building. Yeah, it is about relationships. And it took me forever for that to get through this thick skull. I'm a software engineer by trade. I love automating everything. I thought I can just blast out emails to thousands of people at once and I'll make money. That worked. 20 or 30 years ago. It doesn't work like that anymore at all. And everything, you know, marketing, what used to work yesterday doesn't necessarily work today. And what works today may not necessarily work in the future, but there is one common denominator that has worked throughout all of time. Any idea what that might be? I've said it about five times. It's relationship.

Danielle Fitzpatrick Clark:
Relationships. It's got to be relationships and communication.

Brian Kelly:
Yeah. And the thing that the reason I balked from it and I pushed and pushed away from it was because now it's one on one. It's not efficient use of my time. I was telling myself when in fact it was the opposite. That was where my time should be spent getting spent. Okay, a question about LinkedIn that I'm just dying to ask you. There is this additional upgrade called Sales Navigator that so many people know about that cost some money. And for people just starting out, that could kind of crush them. For others, it's like, so what what the method you're utilizing, does it require sales navigator? Do you do you suggest that people get it or do you say it's okay, you can do whatever we're doing without it? How does that work for you?

Danielle Fitzpatrick Clark:
You can you can do what you need to do without it. However, I highly recommend it because there's so much more that you can do with it. And so and they're really beefing up Sales Navigator now to the point where sales Navigator is actually taking a I and discovering who your who your avatars are for you. Wow. Yeah. That's a new feature. That's that's like brand brand spanking new because that one just came out so they're your your personas. So your ideal client personas is that they're actually taking who you've connected with who. And I'm assuming that they're saying who you're having communications with and who's liking your post, and then they're coming up with the personas like, so it's basically your ideal client. Your avatar is the same, it's the same language, but it's making suggestions for you on who to connect with. So that's really amazing. Wow. Yeah. Yeah. That's it's new to It's new.

Brian Kelly:
So is that like AI driven? Do you know, like artificial intelligence?

Danielle Fitzpatrick Clark:
It's got to be because it sounds like it. It's got to be so I mean, I don't know how else they would come up with it, but you can kind of see where where LinkedIn is going with things. And and I know right now there's still not a whole lot of people that have upgraded. They still have the free LinkedIn. And you can do so much with the free LinkedIn. Like there are so many different things that you can do with it. You don't have to spend the money on like premium or even sales navigator. However, if you really want to accelerate things and you really want to filter who you're communicating with, who you're connecting with, then that is going to be a fast way of doing it. And I usually just think about like, listen, you can get really good at your social selling, your social marketing, which is kind of that that communication either in the DMS or in the content, you can get really good at that and then you can have sales navigator and filter that or you can try to figure out and do your advertising and have the advertising dictate who your buyers are. So, so with me liking people and liking experiments, even when I make them mad, I still like them. I still can I can see a lot. I can actually see a lot of what's going on in their head with these conversations. And so it's not to it's not to hurt anyone's feelings, but it's more to empathize, like, okay, this is going to be really good because then I'm going to be able to write some content to this or create a podcast to what I know is going on. But when you guys get really good at the social piece of it, then it does make sense to get Sales Navigator. I will say for me, if I was to start out again instead of putting money into advertisements, I would have put money into Sales Navigator first.

Brian Kelly:
Wow, I would have done. That is pretty telling right there. And and I just want to kind of emphasize this for everyone watching and those listening on podcast that when you hear something like that from someone who has kind of based her business on the platform called LinkedIn, you know, she's all in and she's the one you want to listen to is my point. And when she says something like that, your ears should get really, really big. And you know what? That's it's probably I like it's more of an organic approach, even though you're paying for it. But I've never been a fan of the ads. I personally have never had any success. I mean, none. I've done my own. I've hired three over the course of the years, three different Facebook ad agencies who I knew them personally, the owners, each of each. And they had no ill will. They. And they were very successful. And what they did, for some reason when. They did ads for me, it flopped. And I heard crickets. And I just I just saw my money leaving my wallet and flying like fast. And so I love the organic. Anytime I hear organic. And there are a lot of different strategies I've learned by talking to amazing people like you, Daniel, that can and do work. And you mentioned another very brilliant thing is that you had your administrator, I think is the term you used, but you have a team, it sounds like.

Danielle Fitzpatrick Clark:
Yep, I.

Brian Kelly:
Do. And you also said I get I do what I like to do and what I don't like to do. I have my administrator do. I hope everybody heard that. Yeah, that. Is one key to success of operating a business if you. Like doing something. Find somebody who does or find somebody who will be willing to do it for money. They don't have to necessarily like it if you're paying them, but it'd be it'd be helpful.

Danielle Fitzpatrick Clark:
Yeah, I don't like organizing. I'll just say I do not like it. It's not my thing. I mean, I can do it and I will force myself to do it. But when you're when you kind of build your business to a certain point, like, I really don't need to do this anymore, can you guys just do this for me? And I will take the next steps because that's where I need to be anyway. And it's it's kind of that am I going to drudge through my day doing things that I hate doing, or am I going to do what I'm really good at? And when I'm really good at social selling and marketing and getting to know people and seeing what they need and seeing who they need to connect with, and that's just better time spent. It's more money into the company, it's better relationships, it's more connections, it's actually better for everybody else because I'm one heck of a networker. So I know it's because I ask really good questions and I want to know, Hey, what's going on with you? And I'll do my I'll do my little questions where I'm like, Oh, is this going to be a good fit personality wise? Am I actually going to like this person? Because I got to like them a lot to want to go ahead and connect them with somebody else I like. And so it's just asking really good questions, kind of going through those filtering systems that I have and then asking the next questions, What do you need? Look at look how big my my network is. It's not a problem. If you need something, I'm sure I can find it. And so you do that and then it always comes back one way or another. It always comes back to you and it's usually tenfold.

Brian Kelly:
Wow. I'm so I don't even know how we ended up meeting how you came on to my show. I'm certainly glad it did happen, though. I don't.

Danielle Fitzpatrick Clark:
Remember either.

Brian Kelly:
Actually, I was looking everywhere. I was like, Was she referred by a past guest? No, I don't see that. Was it Odd match? Maybe. Maybe. I don't. Know.

Danielle Fitzpatrick Clark:
I think it was linked. It it had to have been LinkedIn. I think we had a lead in. I think we met on LinkedIn and we just were I think we just talked or something and said, Let's chat. I think it was really simple. It sounds.

Brian Kelly:
That does. Sound familiar. So yeah. Huh? Imagine that everyone, she is the very tool she's talking about to market her own business to guess what market her own business. She's on on a live show marketing and she's not marketing. I'm asking her the questions. That's the beautiful thing about interview style shows, and I am genuinely curious about this. Danielle and I did not talk before this show. I didn't say, Hey, I'm going to go promote you. I am curious and genuinely so because I want to find anything that's going to not just help me build my business, but everyone watching and listening as well. And so, Danielle, I'm going to ask you probably a really stupid question. But no.

Danielle Fitzpatrick Clark:
Such thing. No such.

Brian Kelly:
Thing. I'm surmising that possibly you have some kind of training course or coaching program that goes behind all of this.

Danielle Fitzpatrick Clark:
Yeah. So, so there's a couple of things that I do. I do do a course on. On how to actually build out a highly, highly optimized LinkedIn profile. So that's one. And it's basically it's a four week course, but you can go at your own pace, but it goes through every section of your LinkedIn and how to actually look at this from a digital marketing perspective. So that's the thing that I like to tell everybody is that I'm not a career coach, I'm not a sales person. I am a copywriter. Yes, first and foremost, I started with copywriting in the digital space, but really your LinkedIn profile can be optimized through digital marketing tactics, including the copywriting piece and SEO and all those things. But the most important piece that I think and this is a big shift from what LinkedIn used to be, is that it's not it's not a resume, it's more of a website. And when it's a website, what's the best website right now? And the best types of websites are the ones that are customer centric. So when it comes to your profile, you've got to get very niche and who it is that you want to attract in and what it is that. And you've got to be able to you've got to be able to empathize like that. You know exactly what they're going through because it's the same thing that I say with any with any content that you write with any email marketing that you do, is that you want your ideal clients to say, wow, It's like it's like he or she knows me. How did they get it so fast? And so you want to have that same reaction from your ideal clients as they're reading through. And it's really just once you do that and you create that, that connection, which is not the easiest thing to do in the digital space. And it's getting harder and harder to do because we only have like what, four and a half seconds to impress. But with LinkedIn, here's the great thing is that you have that, that first 4 seconds. But once they're in, they're in and they're not it's not like a website. They're in for 7 to 8 minutes.

Danielle Fitzpatrick Clark:
So make sure you've got 7 to 8 minutes worth of content going on on LinkedIn. But once they get over that initial hump of looking through stuff, they're going to look through it. And so you've got to you've got to have all of it. You've got to focus on the top part, of course, because you've got to get them to stay. But once you get them to stay, they're going to stay. They're going to look through everything. They're going to go and look at the posts that you've done or the newsletters and the articles that you've written. It really is. It's different. It's very different compared to. Facebook. It's very.

Brian Kelly:
Different. It is. And and I'm sure you peel it apart. I mean, I love the fact that you have your finger on the pulse and you just already described a big change and shift in how sales navigator can help match you with your ideal clients. That that just got me. That woke my butt up. I mean, that was awesome. Not that I welcome LinkedIn.

Danielle Fitzpatrick Clark:
Now he's going to get Sales Navigator. I just need you another sale.

Brian Kelly:
Yeah, I've had it. Twice. In the past and I've let it go twice because I'm like I at that time I didn't have a team and I'm like, I don't have the time to navigate all this. No, no pun intended. Sales Navigator. You. Said 7 minutes of content on your LinkedIn profile or your LinkedIn existence. I mean, what does that mean?

Danielle Fitzpatrick Clark:
So with a profile, it's you still have some activity in your profile and you have a featured section. So like the feature section can be articles, it can be posts, it can be newsletters. So you want the good, you want your good stuff up there, the ones that have lots of likes and comments and stuff. So you can have those as your featured section. But the other thing is, is that I tell everybody I'm like, It really doesn't matter how many likes and comments you have on it, it really matters the content that's that's in that featured section. So if you come out with a new post that is just really nailing what your ideal client needs and that needs to be in your featured section so we can let the likes and the comments go, it really doesn't matter. It's actually just for our ego anyway. But really come back. It really is. Come on, it is. It doesn't matter. I mean, some of the best posts that I have that are actually the conversion posts into like dream clients don't have very many likes and comments on them because it's meant for a very specific individual. And, and that means a heck of a lot more to me than the post that has thousands of likes and everything on it with no with no next steps or no real connection. So it's just another way of looking at it. And you talked about it like you like to automate stuff, but you've also noticed that there are certain things that you can automate and some things that you like doing better. And so I think there's a reason why there's a reason why ads didn't work for you. You didn't want them to anyway, like deeper down, you didn't want them to because you have a better way.

Brian Kelly:
I didn't have at the time. I wanted them too badly. You wanted.

Danielle Fitzpatrick Clark:
It to. I said. Deep down, I.

Brian Kelly:
Said I would say that like.

Danielle Fitzpatrick Clark:
I know I've done it too. Like I've done it. You know, I think I think you may have beat me by one agency, but I know that there was at least two that I was like, I don't like, don't tell me this is working because I'm just getting like, Well, no, the numbers are good, but none of these are conversion numbers, so how is this good? And, but yeah, I mean, I think I think a lot of people who have done it. But it's also interesting because I find that a lot of the people who are meant to build communities. And lead that way. It seems like some of the ads don't work so much for them.

Brian Kelly:
Yeah, and so I've done actual signature talks on automation versus personal connection, which is better for your business. And, you know, the thing is, the answer is not one or the other. It's both. But there is a difference. The shift on the automation side has been more and more away from marketing and more into back end communication to someone who already established somewhat of a relationship with OR and or your team as well. So I have a boatload of automations that when certain things happen, it automatically will put a new task in, click up from one platform to another and let my team know this just came in. Let's get on it. So they're not waiting for me to look for it, monitoring it, so things like that. Automation is key because it helps you to be more efficient. It also helps you to not have to hire as many people and that is not a bad thing. I know a lot of people go, Wait a minute, you're taking the human out of it. We're putting the humans into what humans do best. Mm hmm. And that isn't the day to day. Repeat the same thing over and over and over. It's the creative side. Create video reels, sizzle reels, make sales calls, do things that only humans currently can do. And it makes it gives them a lane to be a better at at the skill sets that really matter. Yeah. I'm a big fan of helping my team. And to such a degree that they literally will have the skillsets to leave me.

Danielle Fitzpatrick Clark:
Yeah.

Brian Kelly:
And I always tell them, you can never leave me, but I just want you to know I'm doing that so that you can if you want to. I just have fun with them. And I never say they work for me. I always say they work with me. We are a team. I tell them stuff no other owner would tell them. I'm telling them everything. I want them to know what's going on in the business so they know inherently how to react to things that are going on outside and it's just working phenomenally well and that's more along that line. The theme is relationships, right? And it's a much deeper, more solid relationship, not just with other people and clients, but also your own team. All that good stuff, man. This is a great I'm having fun with this one.

Danielle Fitzpatrick Clark:
Daniel Oh, it's funny that you say that, because I know and it was maybe a couple of months ago, there was, there was this post on and it's just like a big time CEO from a large company saying that your employees are not your family, so don't treat them as such, their employees. And so it was almost the way that it was set up is that they're you know, they're dispensable. We can get we can just get another one. And I and I think I reposted it and I said something like, I disagree. I think that I think that whoever works with you deserves the same amount of respect that you would give to your family and friends. And so that we just keep the human back end. But if you're building culture within within a business, no matter what size your business is, I mean, you've got to feel good about it at the end of the day. And one of my one of my favorite people in the world, he said to me, he's like, just just build something you're proud of. That's simple. Like when it comes to your business, just build something that you're proud of and the rest will fall into place.

Brian Kelly:
Speaking of falling into place, do you know what that is? That is a bomb dropping moment. If ever there was one. Oh, smart bombs, knowledge bombs, bombs of wisdom that all describes this young lady, Danielle Fitzpatrick. Clarke. Wow, I'm having a blast. No pun intended there either. This has been already fantastic. I've never dove in so quickly to what one person does for their business. Then I have with you. And it was out of sheer, just total massive curiosity. And I'm so glad that we focused on that because I think I think what we're talking about is going to help a lot of people. And what you're talking about is going to help a lot of people. And I will. I love it. Yes, ma'am. That was fire it. Yeah. And it was all of it is fire. And I want people to have the ability to connect with you, to help them, because I have heard over the years so many people that are experts on and they are truly are they're not saying they were bad about revamping one's profile. And that was always the focus is just the profile. But it's really more than that. It is a catalyst because you go to talk to somebody, they are going to research you. What are they going to do? They're going to go to your profile. It's right there on the link. And so that's absolutely a brilliant strategy. The other part of it is the talent or the skill set of having the conversation. Yeah, what is that icebreaker comment that's not going to basically piss them off. What that icebreaker comment is going to have them lean in and say, Oh, I want to hear more. And I can only imagine with all your experimentation, you probably have quite the list of go tos. And do you offer anything like that as part of your courses or in additional service of any kind? Is that.

Danielle Fitzpatrick Clark:
Included? Yeah, we do. We do have a group program, so it's a hybrid group program. So there's a lot of I like to do one on one with people because it's one thing for it's one thing for me to teach you guys all these strategies, but it's another for me to kind of dig into your business and who your ideal clients are and what their what their biggest pain points are. So and what your solution is and how to create the communication around that. So I do have I do have group programs. There are 12 week ones. There's actually options to come in for four weeks and then upgrade to another four weeks and upgrade to another four weeks so that you guys are getting everything that you need and you're also getting a little one on one time with me. So I do have those those are called my Rapid LinkedIn Leads program because it is lead generation. But then I teach you how to do the actual sales process, which it's much easier than people think it is. I will say that everybody over thinks sales, especially online, they they overthink it. And so when they overthink it, they they overdo it. And when they overdo it, then they don't get the clients. And so it's just and it's just it's very everyone's really anxious. And I'm like, it's just as simple as a conversation and you don't even have to sell. Like really, even if it's in the DMS on LinkedIn, what I tell everybody and this is if it's ideal, if it's an ideal client, because don't get me wrong, I have made a very bad impression to people on purpose and LinkedIn to get them out of my list. But really for the ideal client, you want to make a good impression in LinkedIn, DMS, and that's really all you're doing. You don't need to do anything else besides make a good impression.

Brian Kelly:
Fantastic. Yeah. And it is it's a lot simpler, you know, a lot of a lot of people like to just go in and, like, I just say, vomit all over the the other individual, the very first message and say, Hey, come check out my stuff and come buy my crap. You know, it's all this direct to the sale right away. It's like, No, no, no. Get to know them. Find out what they need, what their pain point is. They may not need what you have. And like you astutely said earlier, Danielle, you talked about if they if they if they talk to you, you'll find out what they need. And then you you said you'll connect them with that person. You don't even say, oh, if they are fit for me, I'll take them. The first place you went in your mind that's telling me all about you as a person, what a wonderful person you are, is that you are first and foremost a servant. And if that happens to be that they're a fit for you, then great. If not, so what? You still get to help somebody. And that's gratifying. I know it's not a transactional thing with money, but at the same time, guess what? Further down the road, if they do have a pain point that you solve, where are they going to go? They're going right to you.

Danielle Fitzpatrick Clark:
Yeah, it is really it is very interesting the shift though, because in in it's it's and I get it and I understand why it's happening. And I know that people are just they're trying to get their sales. But other people on the other end of the DMS are are very standoffish. And so even when you're trying to help and you're offering to help and network, there's a lot of people that don't want to do it. And so there you have the assumption, Yep, they are. Yeah, they are. And I'm usually just really chuckling. Okay, we don't need to connect. That's fine. You know, we can just move on. And so there's that piece and, and it's really. And I think that people will they'll go in even if they come from the servant heart and they'll go into the DMS and they'll they'll look to communicate and then people will reject them. It's from a good place with the assumption that it's not from a good place because who would be this nice online? Everybody's trying to sell to me. And what I want to tell people just so that they know. Whatever your approach is, it does if you're the person that comes in and sells the first DM if you're the person that's trying to get people to network and and communicate with you just to get something going and you get rich, don't stop, don't stop, don't let it get to you. You got to have a lot of grace with yourself when you're working with human beings in the online space, which means that you have to be very forgiving of yourself and also letting go that you did anything wrong. There's nothing wrong to be done if you look at this as an experiment. And a lot of just and just thinking about other people and having empathy of where they are right now or what they and I actually told somebody today I was like, I'm like, please don't please don't go into a sales pitch because I know where you're going with this. And the poor guys, like, I wasn't trying to be that person. And I just told him, I said, It's not your fault. I just want you.

Danielle Fitzpatrick Clark:
I'm just going to I need a break because I had four people just DM me a sales pitch and I connected to them and I said, So I just like, Look, please don't do this to me. And he couldn't. But we just we had a nice little laugh. I said, Let me come back to you and let me come back to you in just a week because I really don't want to associate you with the sales process. And I'm going to make a note of it, too. And so I was just really honest with him. Like, it's not you, it's just I had like four people come into my DMS right before you, and it was just it was a lot. And so I just need a minute.

Brian Kelly:
Yeah. You know, we don't realize what kind of mental state the recipient is in. When we hit them up, we didn't know that. They just got off the phone with a bad client or a horrible marketer or something like that. And yeah, it's sometimes it's good to hit that reset button and back off a little bit and say, Let's reconvene. I don't mean that's you just alerted me or reminded me of that great book by Don Miguel Ruiz, the four Agreements where one of them is Don't take anything personal because it's not they don't know you yet. How can it be personal? No. And so the ego will get in the way and your feelings will get hurt. When you're rejected from a DM from somebody they don't even know. So I love your advice. It's like, just keep going, just keep powering through it. Not everybody's going to like what you have to say, guaranteed.

Danielle Fitzpatrick Clark:
That's when you know you're doing something right. This is why this is why I've been I was actually lovingly nicknamed the Digital Disruptor. And because I do disrupt, I do make people take a step back and and they'll either they're going to respond or they're going to react. And so it's just it's just it is part of my personality, actually, and where we go. And then that actually puts it back on me to be the person that's always responding. And it's practice. You got to get good at responding. You got to get good at not taking it personally. I mean, when you can really understand human beings, I mean, there was, you know, and I think that people are just getting sold to a lot. But there was another gentleman just the other day, and I was I was like, what's wrong? I just I felt really bad for him. I was like, I know this is I just don't like I know this isn't about me. Are you okay? And he just wasn't he just wasn't open to it. But there was definitely I didn't take it personally because he's definitely having some something going on that has that's way bigger than the way bigger than social media.

Brian Kelly:
Yeah. I mean, we we think that other people don't have any problems, and especially those that are that are looked at as more successful than us. We always think, oh, they're just in that hammock swinging back and forth with their umbrella drink and not a care in the world and raking in the millions. And it's funny because the more the more money you make and the bigger your company gets, it's actually the more problems that are are to solve, to be solved. That's okay. That's what entrepreneurs are wired for. It's to solve problems and it's just more challenges that we enjoy. We're kind of a weird breed that way, but a great feat. I think the same. But one thing came to mind. I was curious in your flow of communication on, say, a LinkedIn, DM or other, do you ever resort to doing an audio clip and just say something to them so they can hear your voice and go, Hey, really, this is a soft, loving person that's talking to you. Just wanted you to know my intent from my voice.

Danielle Fitzpatrick Clark:
Yeah, I do that a lot. I do that on Facebook too. When there is that, when there is that and I and I can think about something, she's a conversation that was like a year and a half ago and. And it was it was a reaction to. To just some simple just some simple text. And so I came on, I said, Hey, listen, I just want you to know that it's a real human being behind the keyboard here. I'm not sending you an automated message. And I'm wondering if you're having having a day and I'm just, you know, and I don't want to make assumptions, so I'm going to ask you. And if you're having a day, it's okay. We can we can always come back to a conversation or we can just disconnect. And so it was that. And then guess what? It was a day for her. And she went on about it and she really appreciated somebody just being human, being human and noticing she didn't know how I did it. But it's, you know, it's pretty easy to tell if you actually take your ego and yourself out of the equation and just think, Geez, if that was me, why would I respond like this? I can't even you can kind of go through like, well, man, my my day must be pretty tough if I'm coming in to the dance a little hot.

Brian Kelly:
And there could be that, too, right? It could be your own. Mental attitude that you're not aware of as you're typing. That could it could permeate the words and they would feel that there's something going on with this person. I don't want to react to them. So do you have any advice on to people about before sending a message, get into a certain emotional state? Do you talk about that at all in your.

Danielle Fitzpatrick Clark:
Yeah, I do. Okay. So there was this. Oh, can't remember. She was brilliant. She had a book too, and she was a speaker on a summit that I had, I think for like four or five years ago. And she was talking about authentic communication and how everybody thinks that they're being authentic when they come and speak their truth. And I use this these air quotes not to be not to be mean or anything, but authentic truth is very misused when we say it that way. Because if it's a reaction and if it's a reaction in the moment, then it's not necessarily who you really are. And so it's not authentic. It's it's actually it's got some heat behind it. It's got some charge behind it. And that's actually not authentic to who we really are now when we're in more of a peaceful, neutral place and we speak from that place, that's authentic. That's really what what is so and I have to do it, too. Don't I'm not perfect. There's nights I don't get enough sleep and I don't have my coffee in time and I'm at my keyboard and and so it takes and you know, what I have practice is that I practice taking a beat before I send my messages and my perfect No, Some days I get out and I'm just like, Oh, well, let's this person's being like this. And I think I'll just play with this one and poke them. I did it on my birthday this year and I was like, Oh, I'm just it's my birthday. I get to do what I want. So my husband laughed at me. I'm like, I got to do what I want. It's my birthday. I want to poke people. So I'm like, I'm going to learn something from it. And I did, and it was fun. And then I actually had a great conversation with the person and and I said that to them and they thought that was hilarious. But that's how I like to spend my birthday. I'm like, I just want to see what I, what, what gets people moving. I like to see what gets them moving, whether it's that they're inspired or they're they're angry or annoyed and they're and it's usually more about themselves.

Danielle Fitzpatrick Clark:
And so I'd like to see what gets them moving. But yeah, like you just take a second before you send it and see what mood you're in because that's the response you're going to get. And if you're good with it, then move forward. If you're not. Just take a breath and then retype. The other thing that I do is that and this is with emails, and it's usually when I'm responding, I'm really I'm really present when I respond because sometimes I just want to respond with the answer or the instruction. And then I'm like, you know what? I'm going to take a step back, like, Hey, how's your day? Or How's the family or How's your dog? And, and sometimes I've let them slip through without doing that. And then I'll actually put a reply. I'm like, You know what? I should have started with this. I'm going to do this now. How's how's the family? You know, good morning. And so I'll do that and it's okay. And and it's funny because people will usually get a kick out of that, too. Like, it's great. Thank you. And so that's just that's just another awareness piece of we're still human. We are at a computer screen and sometimes it's hard not to act like a computer. And our responses, it just takes practice. And like I said, even if I get an oopsie and I just send something, I will always reply like, You know what, Actually, good morning. I should have started with that, but good morning. I hope you had a great weekend. How's your family? Please answer that first and then you can answer whatever else I asked you. And we just we just roll with that. And so it usually gets a good laugh and it usually gets the connection piece going. But the connection piece is really important in the online space. And we, we we can forget it sometimes, but it really it does make a difference. It does make you really successful. When you're when you're online and and you can actually do that in your automation, too. It's really fun when you get to play with automating very human content.

Danielle Fitzpatrick Clark:
That is definitely your personality and probably the reasons why people came in to and stay with you. It's usually the quirky stuff, like the really quirky stuff like, Oh gosh, only Brian could say that and get away with it, you know, that kind of stuff in your messages, right? But it's really important, too. Even with automation, we can do all of it.

Brian Kelly:
I totally agree. I just looked at the clock. I can't believe how fast we've gone by. So if everyone watching and listening, we're going to go another hour. I'm kidding. I would love to. I am really enjoying this. I do have one and I haven't forgotten about the giveaway, the vacation giveaway. And a little birdie told me they had a little gift for you as well. Yes, that one right there. Danielle Fitzpatrick, Clark and I like to close every show with one question. This one isn't it yet. I was just curious about the flow of this messaging. What is the ultimate? Result or outcome of all of that communication. Is it to get them off of social media and on the phone or a Zoom call and have an appointment? What is working for you?

Danielle Fitzpatrick Clark:
Yeah, it's usually just getting them. It's usually just getting them one step to getting in front of me. So it could be that I want them to come to an event. So I run a lot of events on LinkedIn, A lot of I actually will run workshops where we solve a very specific problem. In general, when it comes to when it comes to digital marketing or even or even a phone call, like a networking call, just something where they can they can actually experience me in some way. And it doesn't have to lead to a sale. Does it lead to a sale? Yeah, more often than not, it dies, but it doesn't really if it's just giving them what they need in that moment, it makes a big difference.

Brian Kelly:
I love it. Well, Lauren's in. She's going to stay for another hour. I love it. I know if you saw it earlier, Kelly Boyle's was an outstanding. So. Yeah, this is outstanding. And all right, for those of you that have been hanging on, they're waiting for the vacation giveaway. I'm going to do that right in a moment. Danielle, I like to close every show with a very powerful question, and it's been an amazing ride. I would say. I used to ask it on occasion. I've been doing this show over three years and I used to just here in there, ask that question in the middle of the interview. And I found that the responses were just quite interesting, intriguing. I thought, I'm going to start closing the show with that every single time. So that's what we're doing. But before we do that, everyone that came on and stayed here live, oh, here we go. You now will get the opportunity to enter to win a five night stay at a five star luxury resort. Again, compliments of the big Insider Secrets dot com. That's my good buddy. Jason asked who enables us to do this every single week? Well, every show, no matter how often I do it. And so with that, I'm going to put the URL on the screen again. Just write it down. You don't have to enter while we are on the air. Just enter when we're done. Make that your first action. But here it is. You're ready. Write this down. It's coming up on the screen right now. For those of you watching live, go to our IP dot. I am forward slash vacation, your vacation, stay from literally anywhere in the world. I mean, there are places you can go that you can choose from. There are everywhere. Report I am for such vacation. You definitely want to enter that if you're watching this live. And guess what? We know who's watching life. So I can tell after the show is over when I see vacation entry come in, I know how that works. So do it quickly after the show is over. And a. Little hint just. In case. Danielle, I've done this before. Guest experts are allowed to enter.

Danielle Fitzpatrick Clark:
That was the first thing I thought. I'm like, Can I enter? But I was like, I better. I better ask later.

Brian Kelly:
Yeah, you're definitely okay too. And if you need that URL, then let me know. I got it Right on. Got it. Yeah. I've had I've had guest experts win. I mean, you put the time in being here. You just as well have equal chance in winning that as well. In my opinion, that's just the way it rolls. It's my show, Dag gone.

Danielle Fitzpatrick Clark:
I like it. I like it. That's what I should say. I'm like your show you get to. It's like your party, right?

Brian Kelly:
Yeah, that's. Right. That's like it's my birthday. I'm going to poke people, see? Right.

Danielle Fitzpatrick Clark:
You guys get it now, Everybody's going to do that on their birthday, so watch out.

Brian Kelly:
Yeah, it's birthday. Poke time. All right, I'm going to bring this up. Let me know if this is still good, but you have a gift to give away. We're going to bring it up on the screen. Yeah, okay. Explain that, if you would. In fact, I think I have a screenshot of that, so go ahead.

Danielle Fitzpatrick Clark:
Awesome. Yeah. Okay, guys. So one little thing to help you differentiate yourself on LinkedIn is to actually create a LinkedIn story. So I know everyone's like, wait, there's LinkedIn stories? Yes, there's LinkedIn stories, and I'm going to teach you guys how to create them because what that looks like is that where your headshot is, your photo is on your LinkedIn profile, while when you guys upload a LinkedIn story, that photo turns into a video of you talking and then people can click on it and you can talk to them for a minute and tell them what you're all about. But when that does pop up, it actually gets people to stay longer, which is great because we need them to stay. We don't want them to click out and go to your competition so it can be one of those big differentiators. So I teach you guys how to create it. It's it's not it's not hard. It just takes a couple takes a couple of different steps.

Brian Kelly:
I'll put it back up here in just a second. I'm going to actually drop this into. Comments here so everyone can just click on it when they get there. Yeah. So yeah, that is that influence builder forward slash LinkedIn dash stories. Very important that everything after the forward slash is lowercase. Before the forward slash it doesn't matter but influence builder dot com for slash then all lowercase LinkedIn dash stories and I just sent that out to all the social media platforms that were going live too. So they can just click right on that. And and what is that? What's the price point for that?

Danielle Fitzpatrick Clark:
Oh, it's free. This is for you guys.

Brian Kelly:
Like what? Okay, so. I'm so glad I offered you the opportunity to win because I'm going there. After the show as well.

Danielle Fitzpatrick Clark:
Oh, I can't wait to see what you guys put up for videos.

Brian Kelly:
I've seen those. I've been very intrigued by them. Like and you're right, I, I look at it, I'm like, I didn't even know I could click on it, though. I didn't even care.

Danielle Fitzpatrick Clark:
You could click on it because actually that link is if you click on it. I put the link right into the video. So the link to the the link. It's fun because I actually talk about, Hey, you want to create your own LinkedIn story, go to this link, that link right there and I'll teach you how to do it. So I like to be I like to be a rebel like that and say, Hey, you want to do one of these? I'll teach you how to do it. So just go to the link. But it just made the most sense to create a LinkedIn story about how to create LinkedIn stories.

Brian Kelly:
I'd say you like to be a genius more than a rebel. That's just a genius. I mean, my God, it's what you do. It's your forte. That's like, My God, that's just genius. That's. I can't think of another word. That's fantastic. You are an astute young lady. I can tell. Very successful. You know what you're doing? You've been around the block. It's your passion about it. That that just shows and shines through. And so I know we won a few minutes over. The great thing is I don't have to pay for studio time. Remember the old days? Well, you probably don't, but I'm a little bit older. A lot older, probably. And if you had a studio, you had to pay dearly for just standing and breathing the air inside of it. That's what I love about technology. It's such a great time to be alive, in my opinion. We're about to call this a night, but not yet. Yeah, that one last question. Okay. Yes, that's.

Danielle Fitzpatrick Clark:
A good one. That's a good.

Brian Kelly:
One. Oh, it's a good one. So here's the cool thing about it. There is no such thing. As a wrong answer. I like that it does not exist. In fact, the exact opposite couldn't be more true. The only correct answer is yours because it's going to be unique to you, and that includes how long it takes you to come up with your answer. It could be like, Oh, I know that. Or it could be. Hmm, hmm. And it could be several seconds, several minutes. Again, I'm not paying for studio time. Don't worry about it. However long it takes, the answer is perfectly yours. I can tell you're already ready. You're chomping at the bit. I was going to say, Are you ready? I already know the answer.

Danielle Fitzpatrick Clark:
This is really good copywriting. You should actually put all this in copywriting because this is like the perfect piece for copywriting because you're getting me going now. We're almost there now. I see.

Brian Kelly:
So you're doing. Open loop because Arnica Effect. Oh, yeah. Yeah. When we come back after the break. No, I'm kidding. So that's what they do. They all do it. Yes, they do. Build it up and then go, poof, We're gone for a while. No. All right, here we go. So I'll ask it anyway. Danielle, are you ready? Yep. Here we go. Danielle Fitzpatrick, Clerk. How do you define success?

Danielle Fitzpatrick Clark:
Oh, that's a really great question. You know, and and I think that success is whatever feels the most aligned for you, whatever feels like if you have that moment where you're like, I'm exactly where I need to be and where I'm meant to be and everything is easy from here on out, then you've reached a level of success that most people don't. Really simple. That's all I got.

Brian Kelly:
I love it. Short to the point. And another bomb dropping for a moment. Yeah. It's been a bomb dropping show altogether, and it's been that way because of Danielle Fitzpatrick. Clarke. And I am not seeing that, just the schmooze or anything. I truly mean it. Genuinely. I can't. I have fun on every show and I don't want to say anything that puts anyone else that I've interviewed in a smaller light, but this one has been really enjoyable. Let me just say it that way. It's been a love, love, fun, fun, fun list. Ma'am. I didn't know about that, about LinkedIn. Lauryn Hood is just going crazy. I love it. I love this. Part. She's watched several shows. Thank you, Laurie. And she's yeah, and it is my favorite. So I will be asking you later for permission to include what your answer was into a collaborative book. Oh, yeah. I've already got the domain name. It's how do you define success dot com and nothing's there. Don't go there. People that are listening but the book will be available there when I have collected enough to fill a book because here's the beautiful thing, Danielle. Over three years of doing this no two people yet not anybody. No two people have answered it the same way. It's just it's just mind blowing. That's why I kept doing it. And some are some will go off for several minutes and describe what success means to them. Some are very succinct to the point like you are. Yeah, it doesn't matter what they are. It's your answer and it's what success means to you right now. And that's the beautiful thing. If I ask you a year from now, you may have a different answer. You probably will. And so would I. And it's just one of those dynamic, ever living, breathing concepts, and it's just phenomenal. All right. Just as you are phenomenal. So I appreciate you once again for coming on the show. Is there any one last parting piece of advice you would like to give anyone out there who might be struggling in their business, who just needs that little lift to say, Danielle said to do this. So that'll help everything Is that is that you have something in mind for that to leave people with tonight.

Danielle Fitzpatrick Clark:
Yeah. And it's you know and I think that this is something that has been coming forward a lot like this last the last couple of weeks. And I just you know, it's hard to do. And I get it on, especially on those tough days. But if you guys can just take a step back from whatever's going on and really sink into the fact that you're so much further than you think you are, you're so much further than you think you are. You're so much further today than you were yesterday. There's only forward movement, even if you feel stuck, because even when you feel stuck, there's something that you are learning in the process and you're moving through. We're never standing still. Energy never stops. That means that we actually never stop. We're always moving forward. So take comfort in that. If you can take comfort in anything today, take comfort in that you're actually moving forward, even if it feels like it's a centimeter at a time, it's still forward movement.

Brian Kelly:
That is such amazingly good advice. I mean, I can't tell you how many times I felt absolutely stuck and then I would thought would come into my mind like, why am I doing this? And then the other side of me would say, Whack and wake up stupid. What do you mean you love doing this? That's just you're just going through one little valley in the peaks and valleys of a business, and you always come out the other side. And then the next day is like, today. My God. For me personally, it was phenomenal. Oh, my goodness. It was phenomenal. So you have these ups and downs and they just are part of the life in business. The stay to stay the course. Don't give up. That's what I always say. And you you pretty much said that in your own eloquent way. It's like, just keep going. And thank you for that encouragement for everyone that's on and listening. I know they appreciate it. Yeah, we got to call this a show. I saw more comments coming in. We'll get to those later. I appreciate everyone who's come on and been engaging. You have no idea. I appreciate you. I can't wait to see you on the next show. We do this show at least once a week, sometimes twice a week. Go to the mind body business qcom and register to get announcements so that you never miss one coming forward because we'll have another phenomenal individual like Danielle Fitzpatrick. Clarke I don't know if it can get any more phenomenal, but we're going to do our best to try to raise the bar. I mean, we're always trying to raise the bar. Danielle raised it pretty high. So once again, Danielle, thank you so very much for your time and your value and you're everything. You're an amazing young woman and I appreciate you.

Danielle Fitzpatrick Clark:
Thank you. Well, my pleasure. It was it was great to be here with you.

Brian Kelly:
And on behalf of that amazing young lady, Danielle Fitzpatrick, Clarke, I am Brian Kelley, the host of the Mind Body Business Show. So do one thing after the show is over. Everyone, please go out and serve others with love, kindness, and give them something that will give them a boost in their life or in their business. Or both. And above all, above all else, please, please be blessed. That's it for now. Take care, everyone. Good night. Thank you for tuning in to the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com. My name is Brian Kelly.

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