Special Guest Expert - Deidre Beacham
Special Guest Expert - Deidre Beacham: Video automatically transcribed by Sonix
Special Guest Expert - Deidre Beacham: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. Our entrepreneurs like us. Who have been hustling and struggling to make it to success, who seem to make it one step forward only to fall two steps back. We're dedicated. And driven. How do we finally break through? And with that is the question. And this podcast will give you the answers. My name is Brian Kelly. This is The Mind Body Business Show. My microphone was muted. Welcome to the show, everybody. How are you doing? We have a phenomenal, phenomenal show for you tonight because not because of me. No, no, no. Because of Deidre Beecham, who is coming on very, very soon. Oh, my goodness. I cannot wait to share her wisdom, her knowledge, her brilliance. She just said something to me right before the show that blew my mind in such an amazing way. It tells me she's very intelligent and knows what she's doing and she is out to serve and help people in the video sphere. So it's very right down the the channel of things that I love to do myself. So I'm really excited and I cannot wait for you to meet her as well, because I just she just oozes with with intelligence and friendship and fun. And what greater combination can you have in a human being? I don't know. There's probably some, but I really, really am impressed with. This young woman cannot wait for you to meet her. But first, the mind body business show. What is it? It is a show that I had put together with you in mind. The budding entrepreneur, the businessperson, someone who's looking to get farther ahead. No matter what your current level of expertise is today and your level of success. The guest I bring on this show time and time again drop golden nuggets of wisdom. I like to call them smart bombs that will help you to catapult your business to the next level. There may just be one point on this show that Deidre will come up with that can and will catapult your business to the next level. You don't want to miss a minute of it. The show's run roughly an hour in length.
Brian Kelly:
And I'm telling you, they're just chock full of value. You've been doing this for well over three years. And I know just by talking to Deidre right before opening this show moments ago, she will be no different. And you want to stay on and stay tuned and stay focused. Get ready, get your pens and pencils ready, take notes and get ready to ask questions because we will open it up so you can ask Deidre. The genius when it comes to video, your biggest burning questions. All right. So the Mind Body business show is about what I call the three pillars of success. They are in the very name of this show. They are mind, body and business, and they really reflect folks that I had studied over the past decade or so. Those were only successful people that I studied. Those three components are elements were present in each and every one of these successful individuals, and that's why I call them the three pillars. So mind is really about mindset and what these individuals, to a person, they each had a very positive, powerful and most importantly, take note of this one flexible mindset. Now that describes Diedre to a T and body body is literally what it means is they all take care of themselves or took care of themselves if they're no longer with us physically and nutritionally. And then business. I love business because it's so multifaceted. In business, these successful people have mastered the skill sets that are necessary to create a successful business and to scale it and continue to grow it. Skill sets like team building, marketing sales, systematizing leadership. I mean, I could go on for some time. If you want to really know a good list of them, you can read. Michael Michael Gerber's book The E-Myth Revisited. He spells out a lot of those there as well. The cool thing is like, if we're going to master any one skill set, it's going to take a considerable amount of our own personal time. The cool thing is, is with this approach, you only need to truly master one of the. Actually, it was one of the skill sets I mentioned of the little group I just mentioned.
Brian Kelly:
If you master this one skill set, you won't necessarily need to yourself personally master the remaining skill sets that are necessary to grow a thriving business. And that one skill set, if you're curious, I don't know. Maybe. Are you curious? That one skill set is the skill set of drum roll leadership. Wow. I didn't see that coming. Many of you didn't, I'm sure. The cool thing is, when you have mastered or even if you're in the process of mastering the skill set of leadership and you're bringing on team members, once you have mastered the skill set of leadership or in the process thereof, you will have the skill necessary to pull in those who have mastered other skill sets that you have yet to master or may never master. Just due to the sheer time involved in mastering each and every one of them. And so there you go. That's the show. We're done. Goodbye. No, I'm kidding. And so that's a big tip, and I hope you take that to heart. Truly. Now, you might say, Brian, I don't have a team. I'd say, okay, master, leading yourself. Ooh, yes. What kind of culture do you want in your business? What kind of messaging do you want? Do you want to be a positive reinforcer? You want to be someone who is a fear monger and negative reinforcement that's always holding some kind of threat over your employees to say, If you don't do this and I'm going to fire you, It depends and it's your choice. You know, different people use different approaches. I know I have mine that works and works very well. That doesn't have to be yours. But consider leading yourself. And what would you do in telling yourself what tasks to do? Bring in the discipline into your life as a leader, and that is schedule everything. I mean everything. Put it on your calendar, including your workouts. If you're working out and exercising on a regular basis and any personal things you have going on in your calendar, make sure they mesh with your work calendar so that they're not overlapping and you're not canceling things, things like that.
Brian Kelly:
So many great things and considering great things. Another wonderful attribute I noticed of all these successful people is that to a person they were also very avid readers of books. And with that, I want to segway very briefly to a quick segment I affectionately call Bookmarks.
Announcer:
Bookmarks. Going to read bookmarks. Ready, Steady. Read bookmarks brought to you by reach your peak library dot com.
Brian Kelly:
Yes. There you see you reached your peak library dot com. A word of advice, if I may, before I continue is that there will be several resources discussed here tonight. They are always discussed. I know Deidre has probably a boatload of them, especially given the space she's in in the video realm. And what I would implore upon you right now is to instead of going and clicking away and checking out these websites while the show is rolling, is to instead get out that you know that. That pencil or pen. Write down the URL. Take notes, Write down books if they're mentioned, and then go looking and investigating after the show is over. And I say that because of my experience of speaking from the stage where I would be on stage knowing I'm coming to the juicy part, the part that can really impact lives. And I notice someone get up and walk out because they had to either use a restroom, they had that all important text or a phone call they had to address to. I would hate for you to be interrupted and have your focus taken away from Deidre specifically when she is talking, because that could be that moment, that one moment that could literally I am not kidding. You change your life forever. So please do yourself a favor. This isn't for me. This is for you. I myself am running the show and I will be taking veracious notes myself. I'm not kidding. I'll show it to you later if you want to know if you want to see it. So that's my soapbox moment. We're going to get off that back to reach your peak library and then drop ou can't wait. Reach Your peak library is a resource that I had my team put together in assemble with you in mind. And what it is, is simply a collection of books that I have personally read and that I vet. And the thing is, I did not start reading until about the age of 47, which is now 11 years ago. Oh, everybody got the math on that one, didn't they? Yes, I am proud of it. 58 and still moving above ground.
Brian Kelly:
I love it. And these books, I, I started reading using Audible. And so not every book I've ever read is in this library and they are in no particular order. They are not alphabetized. They're not by author so much. I mean Grant Cardone, there's a big collection of them all in one spot, but predominantly they're just kind of thrown in there as I finished reading them. And the purpose of this is for you to have a free resource, just to look, to see a group of books that were read by another successful entrepreneur or the who vetted them, that that just improves your chances of not wasting your time in reading a book. That's it. Very simple. So read. Go through this list. Look at the first one that jumps out. Don't even have to go through the whole list. First one that draws your attention either by the book cover or by the description. Go get it. You don't have to buy it from this site. This goes straight to Amazon. Get it from wherever you get your books. That's the point is so that you get the information you need. Oh, there's the email. Three visit by Michael Gerber right there, right on cue. I love that guy. I've met him in person. Wants to. He's an amazing guy. All right. Speaking of amazing people, guess what time it is. I think you guessed it. It is time for the one and only Deidre Beecham. Here she comes.
Announcer:
It's time for the guest expert spotlight, savvy, skillful, professional, adept, trained. Big league qualified.
Brian Kelly:
And there she is. Ladies and gentlemen. Yes, it is the one. It is the only Deidre Beecham.
Deidre Beacham:
Hello. Thank you. Happy to be here.
Brian Kelly:
Oh, my goodness. I am so excited and happy that you are here. So thank you for coming on. My goodness. I got comments flying already. Let's see what we got going. Oh, yes. Laurie Ann Hood. We have to give a mention. Laurie and Hood, she is one of our regular viewers. She gets a lot of information from this show. She's doing the right thing by showing up and listening and taking notes every single show. Yes. And she's saying, oh, there's Heather. Hello from Hilton Head, South Carolina.
Deidre Beacham:
I love Hilton Head.
Brian Kelly:
Oh, my goodness. I think Laurean knows her. Maybe. I don't know. That's pretty fun. I hope you stayed. Oh, she's I love it, Lauren. It's doing the work for me. Lauren, you said I hope you stay till the end. It'll be awesome. Ah, yes, it is our friend. Great Brian. My friend Heather is heading my way for a birthday week and you guys will have fun. All right? And Heather says Heather guys are Laurie. I'll be here listening. All right. Great to have you both on. And we have more coming on Know It. It's an amazing show and amazing people like Deidre are the reason so many people come and watch this show either live either after the life is over or they listen to us on our podcast. We are on 35 major podcasting platforms. After the show is over, it will be posted there as well. So you cannot not find Deidre Beecham on this show is over. I kid you not. And that is a good thing because you're going to find out why. All right. I've done a lot of blabbing and there's a little bit more to go. Before I do that. We need to do a little housekeeping. And so I'm going to throw up a little bit of ad spots for everybody watching, listening. We will be back in just a couple of minutes. So hang tight because I'm telling you, you do not want to miss Deidre Beecham. I'm not kidding. You stay here.
Deidre Beacham:
No pressure.
Brian Kelly:
We'll be right. Hey, if you're watching the mind body business show live right now, then you will have the ability to win a five night stay at a five star luxury resort of your choosing. Compliments of the big insider Secrets. What is it? It is a five night vacation Stay to one of many destinations across the world. You can see as we go through this very quickly, there's some in Branson and Daytona Beach. These are in the United States, all over the United States, New Orleans, San Diego. There's also Mexico. There's also the UK and Argentina. I mean, it just keeps going on and on and on. Australia, at the end of this show, you will be given the ability to enter to win. You must be watching this live. If you're not watching live, then head on over to the mind body business show com and register to receive automated notifications when we go live the next time. We do not spam, we do not even pitch any products or anything from that notification. It's just simply a way for you to know that we're alive. And now you can join us and you can also participate in this incredible, incredible prize. And you do not want to miss us. So come on live. And you do not want to miss a moment because of our incredible guest experts and stay on to the end. And we will reveal that at the very end. And. If you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people and grow your business all at the same time, then write this down. Carpet bomb marketing dot com. Then head on over to it after the conclusion of tonight's show. Carpet bomb marketing saturate the marketplace with your message and to get a free lifetime membership to a phenomenal resource called the Reach P Club. Your free membership will include instant access to deep discounts on major software services and top shelf training courses that you need to run your successful business. Think of it as your entrepreneur.
Brian Kelly:
Discount house. Catapult your business to the next level. Sign up for free now and get a hotel discount card worth $200 just for joining. Then go and grab your deep discount. So write this down. And then after the show once again head on over to reach your peak club. Com. All right, now let's get back to the show. And there she is again. Yes, it is, Deidre. And we finally are going to get to the meat of the show. Thank you all for hanging with us. Now is the time to get those pens out, those pencils sharpen. Make sure you have ink in your pen and get ready for writer's cramp. So, Deidre. Yes. One of the questions I love to open every show with is that about the mind? Because that's how, in my opinion, that is the foundation, the baseline, the cornerstone of each of our individual level of success or lack thereof. And that is what is going on between those ears. And what I want to find out from you is when you get up in the morning, because being an entrepreneur isn't all that easy, is it? No, we all know. Yes. It's not like we're and nothing against those who work for a corporation. But your lives are pretty much, you know, when you're different, Let's put it that way. As an entrepreneur, you are responsible for 100% for your outcome. And so for you, when you get up in the morning, there are there are times where you have arduous tasks. There are times where you have tasks that you love. And when you get up, there's always a mixture. When you get up in the morning, what is going through your your beautiful brain when you get up the morning that keeps you driven, keeps you upbeat, keeps you motivated to keep doing this day in and day out, week in and week out, What is that for you?
Deidre Beacham:
Two things. One is it's I didn't have a voice for so long just the way I grew up and the messages that I was receiving growing up, I felt that who I really was was just kind of squashed and I didn't feel like I had a voice or a place to have that voice. I mean, I remember saying, Oh my gosh, I'd love to be an astronaut. And my parents were like, Oh, girls don't do that, you know? I mean, it's just like, wow. And so I felt like I didn't have a voice. And and, you know, and I didn't come out of the closet until I was late forties. So, I mean, my voice was really squashed, who I am and, you know, and so because that was squashed, so many other things were squashed. So it is so imperative to me to be able to help women that maybe have felt like their voices have been squashed over the years or men, but that I can help them to get their voices heard. And that's really important, is helping them to feel comfortable and get their voices heard and and to know that their voices are important, that their message is important. And the second thing is, I am a. Wow. I don't want to say that word. Well, yeah, I'm going to say it. I'm kind of a whore for self development. I'm just. That's totally.
Brian Kelly:
Fine. It's a great word. I love.
Deidre Beacham:
It. I just. I just love it. Now I go through lulls where I'm just like, I really don't want to grow anymore at all. And then I I'll just kind of go into a reclusive state. But it always is just it just drives me. I love the self improvement and the challenge of that and the challenge of leading myself.
Brian Kelly:
I love so much about what you just said, and primarily because when you when you get up in the morning, your thoughts aren't about yourself. That's that's what came that's what resonated. It's what what you grew up experiencing that translated into what drives you, which is not you. It's about helping other people, other women, for their voice to be heard. And I totally get it. Yes. Women and females in general, even from a young age, they are unfortunately told that they can't do things when you should never be told that ever. It's like I don't believe there's any limit to what any human being can do as long as they put their focus toward it and they'll figure it out. And so God bless you for having this mission and purpose for helping women in particular raise their voice, get it heard in a in a society and culture that it's it's not all that easy to do even to this day, which is unfortunately changed.
Deidre Beacham:
A lot has changed. Yeah, it's still there's still resonating messages that are still there. And even even in places where they aren't there, they're still inside of you.
Brian Kelly:
So the one thing I love, I've seen a massive increase in female entrepreneurship.
Deidre Beacham:
I love.
Brian Kelly:
That. And why do I love that is I have found that and this isn't like a big epiphany, but women in general to me from my from my lens, they have more integrity percentage wise than men do as far as if you take ten women and ten men, how many women would have integrity versus men? That's what I mean by that. Women would surpass men. Unfortunately, they should be equal in my head. It's like everyone should. It should be ten out of ten everything.
Deidre Beacham:
It should be equal.
Brian Kelly:
No matter what. Ten out of ten, I don't care. They'll get their gender at all. Yeah. And the other thing is they seem to care and to more attention. They they pay more attention to detail than a lot of men do. A lot of men will just say, Oh, I got an idea. Let's just go for it and let things lie where they go. And women will be carefully, tactfully putting every step together to make sure that nothing is left behind. I've just noticed that I have many female entrepreneur, real close friends and just working with them. That has come out big to me in a great way. And I'm glad that that's happening. That spurs on additional competition that will do nothing more than hopefully improve the percentage of men that I was alluding to earlier. I'm a man, I love men. So I mean, I love the fact that I'm a man. I don't love it.
Deidre Beacham:
Anyway, we.
Brian Kelly:
Won't go there. So I love them in a brotherly fashion, let's put it that way. And I do. I love many men that way for sure. And I want to First I need to introduce you and give you the respect you deserve by letting people know who you are and what your background. It's a very short, but I still it's very important because it's going to be the catalyst by which the rest of the show goes. So real quick, here we go. For over 15 years, Deidre Beecham has been passionate about helping women entrepreneurs to get their message out to the world, just what she just said, increasing their visibility and credibility, using the power of video. And here's the genius part, and we're going to get into this. Backed by SEO, that means search engine optimization. She creates safe, fun spaces to ensure that the best you comes out on camera. To learn more, you can visit her website at Bold Video Solutions. We'll talk more about that, definitely. And we'll put that URL up on the screen here. And so thank you so much for coming on and spending your valuable time to help not only women, but men that resonate with your message. Because I think what you do and we'll get into that. I can't wait. I'm like, I'm like, I want to do it now, but it's not the right time. We'll do it in a moment about what it is you do for your clients and how you go about extracting that incredible essence out of those clients of yours and put them on video. And so I was just curious, you know what I mean? What got you started? What what took you down the path of going into video? What's your background maybe, and the steps that took you all the way to where you are now that said, Hey, video is where it's at. That's what I want to do.
Deidre Beacham:
So my background's in marketing years ago. I was in corporate America and worked for General Instrument, which has now been bought by Motorola. But at the time it was general instrument and they developed the very first, what do you call it, the surfboard modem. It felt very first modem. And and then they they were they had the ability to get the Internet up and people were like, well, we need that for so. So I was on the on the development team or sort of the marketing team to market a product that nobody knew they needed. Wow. Which was the surfboard cable modem. It was a cable modem. And yeah, so that was that was fun and exciting. And the very first company that purchased it was Cox Communications in Florida. I was a very first customer. I didn't sell it. I was marketing. But but yeah, our marketing was responsible for that. So that's where my background is. And when I moved from California, that was when I was living in San Diego. And when I moved from there and came out here to the East Coast. I started working for a company and realized I'm not happy doing anything I'm doing for other people. I just want to work for other people anymore. And I found I was always bucking the system because I thought I had a better way of doing things. And there didn't really seem to be a desire to want to do things better, just do things the way that we've always done them. And it's very frustrating. So I left, started in sales because I had no idea what I wanted to do and did sales for awhile, did sales training after that, because the sales training I got was so great that I got a huge, huge customer for the company I was working for in sales and lost my job because they didn't want to grow anymore. So this was just crazy. So I lost my sales job and I thought, well, the sales training worked great. I'd love to sell that stuff. And so I worked for the sales training company. I sold sales training and then did the sales training and that was that was so much fun. But then Gary Vaynerchuk happened and wine library TV.
Brian Kelly:
Oh my God, that was.
Deidre Beacham:
Just the coolest thing I'd ever seen. I had never seen Seriously, this this punk. I mean, it's not a punk now. I mean, he's a multimillionaire, Universal. You know, He's traveling all over the world. Yes. World speaker. And million multimillionaire. I have no idea how many millions of dollars he's worth, but at the time he was a punk ass kid. Excuse me. I don't know if I'm supposed to. If I'm allowed to curse. I'm so sorry. But he was. I mean, because he'd had on, like, a wife beater shirt on and he had this Jets cap on and he's sitting there at a card table. I mean, this is early wine library, TV at a card table and a pitcher. And then he'd bring out and then he'd bring out a wine and then he'd bring his buddy over and they'd sit there and talk about wine like it was beer. And I had never seen it. I was fascinated by that, this kid. Could have such a hold strictly because he was on video and approaching us in such a way that was. Like. Like he was. He was our friend. And I thought, Wow, that is so powerful. We've never had this power before. And I brought it into the sales training company, and they're like, Oh, it's a fad. Wow. This YouTube stuff's a fad. Wow. I don't. I don't think so. So I left that company and and started my own company called The Buzz Builder. And it was a social media marketing and strategy company. And it was about same time Mary Smith was starting to get known. Yes, I've been I've been doing this for a little while. So then I started doing social media training and marketing and I was doing video to promote myself. I wasn't teaching video selling video or anything. I was just doing it for myself, just trying to promote myself. And in the end, I had clients who were coming to me. They saw the success I was having. I was getting speaking engagements all over the place and traveling across the country to go to speaking engagements. And my clients were like, Wait a minute, we want that video stuff from you stuff. So that's kind of how it started.
Brian Kelly:
So whatever that Kool-Aid is, we want to sip. That's fantastic. And that's the greatest way for it to come about is by you leading by example, not even knowing probably at that moment that become one of your primary business models, right?
Deidre Beacham:
Oh, yeah. You know what? I got started. They didn't even have camcorders. Do you remember the little. I can't remember the flip flip I had Flip. I still have it somewhere. It's it's in my bag of tricks. I used to go to speaking engagements. I'm like, This is what I started on. I bring out the flip, and then I went up to a little tiny little camera and they just kept getting bigger and better.
Brian Kelly:
And now you can do everything you want on a phone.
Deidre Beacham:
It's crazy. Isn't that crazy?
Brian Kelly:
And very short amount of time too. I remember using the flip. I'd make sure it was charged. I had a little flexible tripods and I put Velcro on the dashboard of my car and I would tap it and start. And I had this thing said, I am driving under the influence of and then I would say whatever topic I'm talking.
Deidre Beacham:
About.
Brian Kelly:
And had some fun with that. It was just a fun little hobby. But that was the flip back then recorded workouts when I was a certified personal trainer for Notetaking. Yeah, flips were awesome. They're a little bit lot smaller.
Deidre Beacham:
Oh, yeah. Just a little thing. Just a little thing. Yeah. Yeah. There was no mic Jack. It was. Yeah.
Brian Kelly:
Yeah. It's USB it into your computer and download the games and. Oh, those are good old days. Thank you for that. That was a good memory lane moment there. So yeah, things have come just a little bit farther down the road since then. Yeah. And technology wise, yeah. I mean what we're doing right now as a great example, you know, we're on streaming, which, you know, originally was only something you could do from your own computer, meaning the studio software would run on your computer. I used to use it. There was something called OBS. I used Xsplit.
Deidre Beacham:
Oh, yeah.
Brian Kelly:
Paid version of OBS. I wanted the support, so I paid for it and but it would bring I had almost a supercomputer in my house PC and it would bring it to its knees because I was streaming to many places. And so things like streaming came along and now my computer loves it because their computers are doing all the work. And just look at this. I mean, the graphics and things that are available to us today and the scene switching, interaction with with people, the technology is phenomenal. Can you imagine what's next? I can't I can maybe surmise maybe virtual or augmented reality. I don't know how that would go. I get dizzy in those things.
Deidre Beacham:
So let's see if you want to watch a host. Crazy. I mean, if you think about it, I mean, it wasn't that long ago the way I actually started flying in airplanes.
Brian Kelly:
No.
Deidre Beacham:
Let me think about how far it's gone. It's just crazy. I mean, I remember when my very first video game was pong. I mean, video games have come. I mean, jeez, it's just nuts. You know.
Brian Kelly:
What? You're seeing a lot of stuff. There's no way you are as old as you're growing up. There's no way. It's impossible for.
Deidre Beacham:
You to fifty's.
Brian Kelly:
No way. I don't believe you.
Deidre Beacham:
No.
Brian Kelly:
No. Take it back. I don't think so.
Deidre Beacham:
Seriously. I was like, How is she know all this?
Brian Kelly:
You look so much younger than that. Like, Wow.
Deidre Beacham:
Wow. Yeah.
Brian Kelly:
All that cool. We're like, brother and sister.
Deidre Beacham:
This is fun.
Brian Kelly:
Great. Gosh. And I will say I'm the much older brother, I'm sure. So, yeah, Pong, I remember that. My gosh, I had a batting cage was the first time I ever saw that. When I was in baseball. I was a little kid, ten, 11, 12 years old, and it was in the building where you'd go, We'd want to play pong, not batting the batting cage. It was so funny. Oh, my gosh. So many. Great.
Deidre Beacham:
I remember how exciting it was when when Asteroids came out and Pac-Man Centipede, I mean, like your life revolved around video games in that era. You know, you had it was like, oh, let's let's go put a quarter in the machine.
Brian Kelly:
It's funny, my wife and I, before we became married, I mean, we were like we were boyfriend girlfriend for like eight years solid from high school all the way through college. We got to the point where we'd go to arcades in the neighborhood and spend a day or a night, usually an evening that was kind of like a date. And we we loved it. We play all the games together, Centipede and all that fun stuff. So. Wow, Memories. This is fun. I'm going to have you on the show more often. But back to entrepreneurship and one of the things I love and so you're in video and this one is really, really intriguing to me, and this is one of my favorite questions to ask of any successful entrepreneur such as yourself, and that is you just said it. What you started out in your career was in marketing. Now, you can probably attest to the fact that what used to work back then most likely isn't as effective as what is working today. And so there's no.
Deidre Beacham:
Way that sales know that none of it's the same.
Brian Kelly:
And so there's no way to predict what will be that next thing that works tomorrow. That's not what is important, though, is it? It's what is working today. And what I want to ask you, Deidre, for you and your business specifically, what is the form of marketing that you are most successful in employing today?
Deidre Beacham:
Well, certainly. Are you talking about for myself or for my clients?
Brian Kelly:
For you?
Deidre Beacham:
For me.
Brian Kelly:
And we can do both.
Deidre Beacham:
Well, it's interesting. I'd still. I'd still give the same response because I think the number one best way, the number one best way to get clients and has proven time and time again for myself is speaking. I mean, it is by far the number one way you get into a room and I'm talking about in person speaking in an audience, you know, you have your target market that you are talking in front of. You have the ability to get all of your emotion right there. Your energy is going out. You're receiving their energy, and then they have the chance to talk to you one on one afterwards. It's just magic. And there's there isn't anything that I believe is better. And if if you have any impetus at all, I think the number one best trait that you can teach yourself or best ability you can teach yourself that's education you get is to teach yourself how to speak. Go get some classes and and learn how to speak so that people will listen and pay any attention to you. It's just fabulous.
Brian Kelly:
That is incredibly astute advice. I couldn't agree with you more because that's what happened with me. I didn't realize how important it was. I got involved. And this people can take this and use it as a strategy to learn how to speak. And that is get go to go to networking events. I mean, show up, show up to great networking events, seminars where they're our speakers and then get in with the person who's running the seminar. If they align with your value system, if they seem like they are what you want to be aligned with, offer to help them. I used to help break down their chairs and stuff at the end, not with any ulterior motive. I just. I didn't have to catch a plane. Everything was close to home, so I'm like, I'm here and I got an opportunity to speak with them where? Whereas otherwise I wouldn't. And then over time, I ended up meeting one individual who became my mentor. Long story short, I became the lead trainer for him. I spoke on his stage two and three day seminars. I did all of day one for him with him. I never say for people, people don't work for me. They work with me. And the bottom line, best thing you can do is get someone who is already good at it. You watch them on stage, that person is good. I want them to train me. And then and then not just have them watch you speak from stage, but give you feedback, specific feedback on how to improve each time you go up on stage. That's what happened for me. And I'll tell you, Deidre, I mean, exponential growth. They told me this wasn't me saying, Oh man, I'm awesome. I got great. I got really good. They told me once said, You are now first class world class. I had no idea what that meant. Whatever. Okay, thank you. But I'm humble. But yeah, speaking. I love it. You just had a sweet goosebumps.
Deidre Beacham:
It's just absolutely powerful. Yeah. So? So the next best thing. The next best thing from that is video. I mean, if you really look at that because you have the opportunity to speak, obviously it's different because you don't have that immediate satisfaction from a whole bunch of people in an audience. It's not quite the same. You do have to have a different energy level going into it. You have to have a different level of preparation. It's just different and you have to have a different mindset about it. But as long as you go into it with all of those things and your messaging video is just it's it's the next best thing because you still have that emotional component, you still have the body language and of course the words. But people can see your genuineness, they can feel your genuineness. And if you are in fact, genuine and let me tell you something, if you just little thing if if you're not feeling it and I mean this in all sincerity, if you're one of those people that it's shooting your own videos. And I highly recommend that. I don't think that all of your videos should be done by a videographer either. You should be doing some videos on your own, catching some live kind of fast, quick moments with you. People love behind the scenes stuff and you don't need somebody like me for that, do those? Because people want to have that connection. They just they want to have all of that. It's so important and there's there's just nothing better that does it. And then they can watch it. Any time you put it up, it's not their time. That's okay. It's still there. It's awesome.
Brian Kelly:
Yeah. You're you're exuding all the passion that I feel myself as well. So there's we're like, in lockstep with this. And I will say for everyone watching and listening and we're going to get more deep into Deidre and your business so people understand that you are somebody they want to reach out to. So you just heard the number one marketing approach today is speaking live from stage now. I'll just jump up on stage and become a speaker and a very good one. I haven't seen one. Not ever. It's. You think I thought I could just get up on stage, start talking. I was going to love it. And I got up and I sucked, you know? So you've got to have the training, the background. So what I would encourage everyone, I'm not getting everyone that hears or watches this video live, recorded or otherwise reach out to Deidre because she will get you going with video that will help you to get your quote unquote, sea legs about you as far as speaking is concerned, and speaking in front of a camera, which a lot of people like you think you may not be nervous, Then the camera goes on, you're like, all right. And Deidre will walk you through that, coach you through that. And then you're working with somebody who is a professional speaker herself. What do you think might be able to be the next step beyond that? I don't know if Deidre if you offer any speaking coaching, but if you haven't started that, that would be a great thing to add to your repertoire.
Deidre Beacham:
Yeah, it's funny, I have thought about it recently because I have friends who are also speakers who come to me and have me look at their script. There you go. Outlines. Because sometimes I'm really good at transitions and helping people with the flow of. Because I love to take people on a journey when I speak. So let's let's hook them and then take them on the journey and then bring them back up. Yeah. So it's it's, it's a passion of mine. So I have thought a lot about adding that at some point.
Brian Kelly:
Yeah. So in just to get started, for everyone out there knowing that that is the outcome, that is a goal for you to really kick the rear end in your business is to start with Deidre because she will get you going down the path of creating videos, which I can't wait till we have that chat. And I think it's going to be next because I'm excited about it and I can't wait any more. And she will expertly and professionally craft and help you to create your message and then you'll start gaining additional confidence. You might be confident already. You'll gain additional confidence. I can't tell you, Deidre, I've been doing this well over three years. I hold a master class once a month. Every every bit of that stacks up on each other. I was just asked the other day to be to interview another individual. He sent me the script 10 minutes before we got on. I just highlighted where my name was and it was like because of all of this that stacked up, it was so easy and effortless and I enjoyed it. And he was very appreciative. Not to say I'm all that. I'm saying that all the work you put into it makes you come off to them as all that, and it gives you that confidence. Confidence is what sells. Would you agree?
Deidre Beacham:
Deidre Oh, absolutely. And that was the point I was trying to get. I just lost my head, which is that if you're not feeling it, don't do it. If you're getting ready to turn on your camera and you're not feeling it, please don't do it. You just just stop. Because every bit of energy that you have that you are thinking about, what you're feeling, what you're what you're projecting about yourself, what you're thinking about yourself all gets projected out on camera and for whatever reason, and I don't know why, but it gets magnified. No, actually, I do know why. The reason is because when somebody is watching the video, they're usually by themselves, so there's typically no distractions. So they just have you. So they're concentrating. They're looking at you very closely. They're feeling the energy you're getting off there, they're analyzing your expressions, and are you truly being genuine and authentic? And they can feel and they're not even thinking that it just happens automatically. So I would highly suggest, please don't shoot camera now. And if you don't have a choice, like, for example, tonight, I didn't have a choice. I needed to be here at a certain time. And so what I do is I prepare, like for an hour and a half before the show. I wasn't doing any work. I was relaxing. I was getting my mind in the right frame of mind so that when I got here, I could give as much as I can while I'm here, because otherwise I'd be so self absorbed. Because honestly, this is my bed time. I'm usually in bed at 915 every night and then I have a night routine that I go through so that I can prepare for the next day. So. Yeah. I have to make sure I'm ready. So I take. I take the time and it's worth it. Even if it's in the middle of the day, it's worth it. Make sure that you take the time to get your head right before you turn on the camera.
Brian Kelly:
These are like, okay, that is what I would call a bomb dropping moment right there. Did it like it?
Deidre Beacham:
Yes, you.
Brian Kelly:
Did. Smart bombs. Bombs of knowledge, bombs of wisdom. Oh, my goodness. Yes. Oh, my gosh. It's so true. And so many things you said were so on point. It's, you know, being true to yourself, being true to your message. It's kind of like a dog sensing fear. You know, humans can sense when you're inauthentic in a similar fashion. You may not think it shows, but it shows in your messaging, in the inflection, in your voice, in the the micro movements, in your facial muscles, all of it. It combines into either authenticity or authenticity. And so.
Deidre Beacham:
And so. And sometimes the fears can get so caught up. And I see this especially in women, the fears will get so caught up in their heads about how they're sounding and how they're looking and how is it appearing, and is anybody really going to listen to this? And am I too fat today? Am I too thin today? Is my hair look okay? I mean, it just goes on and on and on and they'll think there's a certain way that they need to show up. Right. And you may think that. I mean, not talking about you, Brian. I don't think you do. But whoever is watching you, you may think that that you have to be a certain way or act a certain way or you have to be you. And I didn't get that even though I was doing it for myself. I thought I had to be a certain way. And so I was being inauthentic and I was still being successful because back then you could just throw up a video and seriously get known that it's not like that anymore. You have to make effort. There is effort in getting known. It's not just just slap up a video. So anyway, I just wanted to share that.
Brian Kelly:
Yeah. And so the other very important nugget you passed out was preparedness, you know, to spend some time and I love how you just basically shut down so you could clear your mind and be present. And that's the that's the bottom line is every to everyone is you want to be present whether it's live or recorded. You want to declutter before you go on so that you can be the best you you possibly can. You know, you're if you have all these things going on in the back of your mind, you're going to stutter, stammer and take longer to get the thoughts out. It will show in different ways. So you'll just come off only as looking more professional if you're prepared like Deidre does and you're listening to her, she's coaching right now. She's telling you and coaching you. Can you imagine what it would be like to work with her, like directly with her, that she's giving you the breadcrumbs, breadcrumbs with her and get the entire loaf. I just made that up. I don't know if that's good or not, but.
Deidre Beacham:
It sounded fun.
Brian Kelly:
It's tasty. The loaf is tasty. It's good stuff and it's good for you.
Deidre Beacham:
It's healthy and just a little wine. Add it to that and you've got a meal.
Brian Kelly:
Oh, now we're talking.
Deidre Beacham:
Oh, my.
Brian Kelly:
Goodness. Get that. That dip in oil and vinegar. Oh, yeah. With the bread.
Deidre Beacham:
And a little a little cheese from the Swiss.
Brian Kelly:
I love it. Wine and cheese. Yes. So let's get into your business. And I wanted to find out a little more in depth. Like we've talked about women. We've talked about men. Are there certain what what is your clientele consist of? Are it are it is it entrepreneurs, business people? Is it just stay at home moms or.
Deidre Beacham:
Yeah. So I don't do weddings. Yeah. You know just that's usually the first question somebody asked me. Oh, so you do weddings? No, I do not do it.
Brian Kelly:
Yeah. I mean, you're not actually a videographer, are you?
Deidre Beacham:
I am.
Brian Kelly:
Oh, okay. That's part. See, I made a wrong assumption. So take us through what what you do for. Let's pick a client that you can think of, bring up in your mind that you've taken them through the process. What is it that you do for your clients? And then if you have a success story or two, we'd all love to hear that. And while you do that, I'll pull up your website so people can see where to go to get more information. While you're doing that, we're going to kill two birds here.
Deidre Beacham:
Pretty good. Yeah. So the the website just has two pages on it at the moment because we are redoing the websites. We have a new website running up, so it's just two pages, but it's there. And if you want to get in touch with me, just send it to ask ask at bold video solutions dot com because you know what the form down there doesn't work I worked on all afternoon and it's just not working but it's the old site we'll have a new one up soon but yeah so the, the package that I'm working primarily on right now, I do do I do do I do coaching, I do video marketing coaching. But the main package that I'm working on right now is the 90 day visibility accelerator. And what that is, is I interview my client. And find out about their business and then go, I find out who are they? Where do they want to go? Where are they right now? What do they want to be known for and what are they known for right now? And then? Where do they want to position themselves in the market? I also take a look a little bit at their competition. What is their competition and how are they differentiating themselves? I don't spend a whole lot of time on the competition, to be honest. I just want to know who they are to see if there's something that I might be able to come back to them and say, Hey, you may want to think about this, but besides that, I want to do search engine optimization. I go to find the long tail keywords and phrases that people are actually searching for. What questions are people actually asking right now and then come back to them? We spend 2 to 4 hours in my studio or I go to them and I also have an option to do it online just like this. And we record 2 to 4 hours. I take that back in post-processing, make sure the audio is awesome, edit it and put on an intro and outro captions, color correcting all the fancy stuff and then we put it up into. Right now we're testing lately that AI, which I know that Brian is very familiar with because Brian, I believe, is the one that turned me on to lately. Ai But it is a really cool solution. We haven't tested it thoroughly yet, so we are not charging for that aspect of it. But then we also distribute the videos for our clients. So it's 12 videos in 90 days.
Brian Kelly:
And the thing that stuck out to me more than anything and I think was the most powerful part of what you're doing for your clients and it's probably the most subtle to everyone else is the fact that you use SEO in your research to find out what people are actually asking for. And that is so important to know. You know, it's not about what you think the market wants, it's what the market wants.
Deidre Beacham:
And what you are. And let me tell you a mistake that people are making right now. Yeah, because of chat GPT. Are you familiar with Chat G.P.S.? So here's a mistake that people are making right now and chat if you're not familiar, it's, it's an AI, it's free and you can do all kinds of really cool searches and it'll tell you cool things. However, GPT one has really great things and it has really great ideas and we are using it for ideation. I mean, it's just fantastic for generating ideas. The mistake people are making right now is some people are asking it to write scripts for them, for video scripts. I highly suggest that you please don't do that because it sounds like a robot. Even if you tell it and you can tell it this, even if you tell it, do this in the voice of Gary Vaynerchuk. It will do that for you. It's still not going to be you. It's going to be Gary Vaynerchuk. It's going to be some robotic version of Gary Vaynerchuk. Now they are going to get better and better and better, and someday we won't be able to tell the difference between them. But right now we can. So please don't do that. And the second thing, second mistake that people are making, in my opinion, in my professional opinion, is they're using it for SEO. Here's the problem. The CEO. The all the information for this A.I. is only up until 2021. So anything that has occurred between 2021 and 2023 and I don't know, there's a few things that have happened that information is not being served. So you are not getting the most accurate up to date information for SEO for what is working right now today. So again, it's great for idea generation. It really is. It'll outline things for you. It's awesome. But please use your own voice. Please use your own voice. It's really imperative.
Brian Kelly:
It's a great tip. And yet Gbtc just look it up for those of you that aren't familiar with it and definitely give it a go. It's free for now. We'll see when that changes.
Deidre Beacham:
Well, they do have amazing. It really is amazing.
Brian Kelly:
They do have a paid version. I just saw it. I got a friend, Carlos Redlich, who's a copywriting genius, who is actually creating a course about copyrighting, using it as the engine. But you don't you don't have to literally copy and paste. You put it in your own voice and you take pieces. It's like you said, ideation is about bringing up the ideas. Oh, that's a good point. I'm going to write about that.
Deidre Beacham:
And give you an outline and even give you an outline for what you want to do. Great. Use the outline right in the in the outline boom.
Brian Kelly:
So yeah, that's a great a great tool if used properly. And just to warn people out there, I'm part of a mastermind and they're all tech gods. I'm like, I'm like a kid in a candy store. And one of the gentlemen in this mastermind happens to understand that the AI and everything behind Chat beat GPT very well. And he indicated that already, already Google and Facebook and others have algorithms that can and will detect if it was a AI generated like by.
Deidre Beacham:
You're just copying and pasting they can.
Brian Kelly:
Tell. So be careful and not just be careful, change it and make it your own. If you're going to use it, make it your own as best as you can and don't copy and paste and just say, I'm going to hit the easy button because that's that's laziness. I can only imagine how this is going to affect kids and English people that are trying to write or taking the mind away from people. But there's also a lot of positives from it.
Deidre Beacham:
And let's are there are great positives. It is making my job faster. It really is making my job faster. And I'm telling you, I mean, every time you see words down at the bottom of the screen, I shouldn't say every time there are still people that actually type those in. Most professionals are using AI to do that. I use an AI. I don't type all those words out. I use an AI and then I go back and I check it. They're still not perfect. They are getting better. They are much better than they used to be. But when the AI comes through, I always have to check there's punctuation problems, there's capitalization problems, there's misspellings, but I use it. It makes my job faster. And I'm certainly going to use it as a tool. Yes, not as a replacement for things I do, but as a danger.
Brian Kelly:
I told you I only did a couple of these a show, but that is yet another.
Deidre Beacham:
Oh, no. I wish I had my. I wish I had my little sound. Clapper. I just cleaned up my office and I had this little clapper here that I would run, but I've moved it and I'm not sure where I put it.
Brian Kelly:
The key point with that that was so remarkable was use it as a tool. And just that a research tool is what I would emphasize.
Deidre Beacham:
Yes. Awesome. As long as it's information for 2021.
Brian Kelly:
Exactly. And so you're right. You're absolutely right. When you're if you use it for SEO, it's not going to be current because SEO is my God. It changes almost every week. I mean, God bless all of you who are in that space, including you, Deidre, because it's like a never ending moving target to try to figure out the best way to utilize SEO. I have a friend who specializes in that with websites and I'm like, Oh my gosh, God bless you. You need a full time staff for that. It's amazing.
Deidre Beacham:
But I can tell you a quick tip that will make it quick and easy to find. It's a very simple, simplified version of of search engine optimization for videos. So if you go into YouTube and if let's say that your let's just say video marketing because that's mine. So video working and if and what you can do is just type into the search bar let's say content for video marketing. But as you are writing that out, you'll see underneath, you know, how that drops down and you see all these all these things that pop up. Maybe you just type in video marketing and then you see all the things pop up. So those are how that works. Is the top option or alternative. What it thinks you're looking for is because people have actually searched for that thing the most and then next step down and then next step down, next it down. So those are things people are searching for. So it is a way. To do search engine optimization because that is actually where it's pulling it from. Then you can take that information and do something like how to whatever that is and see what pops up. If you want to get a little fancier tube buddy.
Brian Kelly:
Yes.
Deidre Beacham:
We'll give you some free. At a certain level, it'll it'll give you some free information. So I do a paid version and then I also use sim rush. But that's you can you don't have to pay anything and you can get at least a semblance and you can figure out some questions that people are looking for. They may not be because there's you want to look at traffic and you want to look at how how many people have actually talked about that topic. So there's a lot more to it, but that'll give you enough that if you're not doing video, my God, at least do that and search and find things that people are looking for so you can shoot those videos for yourself.
Brian Kelly:
And then that'll help you craft your marketing messages on your website.
Deidre Beacham:
You know, the.
Brian Kelly:
Key points to put on there, you're wanting you want to hit the pain points that people are experiencing and then give them the solution that they're looking for. Maybe take them through that journey like you were just laying out your your strategy for building that out. And yeah, so I can help you with so many things, including video. And that's I'm telling you, ladies and gentlemen, Deidre Beachum. If you're not marketing right now, if you're not doing video and if you want to aspire to every one of you, if you're not doing it, you do aspire to be a speaker. Because Dieter just told you that is the number one form of marketing for her and her business right now. And I will tell you, she's not the first that has ever said that on the show. So it's real and it's definite and it's true. And having been a speaker on stage, you cannot supplant real speaking from either stage or the stage level with everyone else is talking. It's a virtual stage. It doesn't have to be a physical stage for those of you that go to that level, but with live people in the audience, that's all it is. There is no substitute. The energy you are talking about it, it just it's indescribable. And it's it's it's something that is addictive. Once you start getting motivation or momentum in improving your craft, even the first one, you're scared out of your gourd. I don't care how comfortable you are in front of a camera. You stand up in front of the stage, in front of people. Then you'll see how fun it is and it's fun and get over the nerves. And Deidre can help you through all that too. Having been through all this herself, I'm sure you know, no one that's been up on stage has never gone up there and not been nervous. Did I say that right? They've all been nervous.
Deidre Beacham:
When I still am. I still am. I'm As it gets closer and closer, I get nervous. Isn't quite the word I would say for it. But there is a body, body response because the body is still in fight or flight. Even if my head isn't somewhere, obviously my subconscious it is. So there's still like this fight or flight thing, but I keep telling myself about how excited I am and what I'm going to share. And I can't eat, I can't eat, but once I get on stage, I would say five words in. Yep, that's all gone. Yeah, it's just gold. And then it's all about the energy exchange and the information and the ride.
Brian Kelly:
Got me reliving it right now, thinking awesome. It is. It is. There's nothing. It's hard to explain it. I just looked at the clock. Deidre. I know this is rare. We're already a minute past.
Deidre Beacham:
Oh.
Brian Kelly:
Rarely gone this far without recognizing. So that's a good sign on how amazing you are as a guest and as a person and what you bring to the table for people. I did promise everyone that I would let them know how to win a five night stay at a five star luxury resort, compliments of the big insider Secrets. You see that stamp emblem looking thing to the right over his left shoulder? Yes, The big insider secrets. That red and white stamp that is by my good buddy Jason asked. He sponsors a show. He gives us the ability to do this every single night. Don't go anywhere, because I'm going to show you how to enter that here in just a second. Also, every show I ask one very profound, hard hitting question to end the show of my guest X, right? Oh, yeah. I saw the eyes go up. That was good. But before we do that, we're going to I'm going to give you the mechanism for entering to win. Now, remember, write this down. Don't go there now. You don't have to enter while we're still alive. Just do it right after the show is over. You'll be fine. I'll. We'll be checking on that and have the staff looking and we'll pick a winner randomly. So here it is. I can put it on the screen. Get out your pens and pencils. Write this down. Here it comes. You want to write down our P? I am for vacation. That is a URL. That is a website recipe dot. I am for vacation. Our WIP just stands for Reach your peak, which is my company name. So ripe I am for such. Vacation. Go there, enter to win, and then don't go anywhere. Don't. Don't go there. Now write it down. And now we're going to come back to the woman of the hour. We're talking about Deidre Beecham.
Deidre Beacham:
Yes. And the hard hitting question.
Brian Kelly:
You didn't forget about that. That's awesome. So and before we go into that, I mean, I just want to point out, I was going to share with everybody that I myself take notes during the show. That's only page one. There's a second page. And so I hope everyone else took as many copious notes as I did, because that's a sign of a guest who brought it and Deidre brought it. And I'm.
Deidre Beacham:
So grateful you.
Brian Kelly:
So grateful to you. Thank you for not just for myself, but for everyone who's watching us live and everyone who gets to listen to it on a podcast or watch the recorded video, They're going to be blessed by your information. So I appreciate you for doing all that. Now back to that question. I know you're like, Oh, dang it, When is he going to drop it on me? The cool thing there's a couple of cool things about this question, Deidre, And the first and foremost is there is no such thing. As a wrong answer.
Deidre Beacham:
Yes.
Brian Kelly:
It doesn't.
Deidre Beacham:
Exist. My favorite kind of question.
Brian Kelly:
It's actually the second part is it's just the opposite. The only correct answer is yours. Because it's specific to you. It's it's phenomenal.
Deidre Beacham:
And then I can't wait.
Brian Kelly:
And it's very powerful.
Deidre Beacham:
Let me get let me get my special glasses. All right. Hang on.
Brian Kelly:
Wonder what's in.
Deidre Beacham:
That.
Brian Kelly:
Glass.
Deidre Beacham:
So off of the air, it's gin, but on air it's water. I asked for a tumbler because I really wanted a rock tumbler that was different and unique. This is a Christmas gift.
Brian Kelly:
Oh, that's nice.
Deidre Beacham:
And so I'm showing it off.
Brian Kelly:
I love it. But to drop some scotch in there at some point.
Deidre Beacham:
So you look pretty with scotch, wouldn't it?
Brian Kelly:
It would look good. Yes. So about that question. Yeah. And so it's very profound. Oh, the other part is you may come up with the answer instantly or it may take a few moments. Even then it's perfectly okay, because it is your answer there. There's no way you can fail on this. In fact, I've done this many, many.
Deidre Beacham:
This is quite mysterious. Brian.
Brian Kelly:
Yeah, I wouldn't have done that on purpose. What? I know. No, no. Build up on purpose. And but the cool thing is, it doesn't matter. It will be profound. It will be incredible. It always has been. Not a single person has failed it. Neither will you, because you can't. It's impossible with all that. Are you ready?
Deidre Beacham:
I'm ready.
Brian Kelly:
She's thinking.
Deidre Beacham:
Wait on me.
Brian Kelly:
Let's get this over with. All right.
Deidre Beacham:
Favorite colors. Blue. How do you know?
Brian Kelly:
All right. Deidre Beecham. How do you. Define success.
Deidre Beacham:
Oh, wow. How do I define success? Honestly, I think success. Well, I can only define success for me because I truly believe that everybody has their own answer for that. And my answer has changed over time. But I would say that my answer for that now would be being able to wake up every single day. Being able to do what you love. It may not be. Easy for people to do what you love. And when I when I say that, I think purpose is a huge part of that. And if you're following your purpose, even if you don't have the money coming in yet, if you're following that and you're consistent, it's consistent, emphasize enough how important consistency is. But if you're consistent, you will find the success you're looking for. But I think it all starts with. Yourself and finding. That success in. Getting to that next level of who you are and what you need to be in order to help others define success as well, because I think that's truly success.
Brian Kelly:
Hmm. Mm hmm. You know, this is going to end, don't you? These are. Yes. This has been Deidre Beecham, the one the only the video expert that uses SEO to craft incredibly hard hitting, wonderful, profound engagement, eliciting questions of her clients. And she's a speaker. She's the full package. And I would highly recommend anybody and everybody who has a heartbeat that has a business that wants to take it to the next level is to reach out to Deidre and Deidre. What would be the optimal way for folks to reach out to and get in touch with You say, Hey, where do we go from here? How do I take this to the next level?
Deidre Beacham:
I would suggest either LinkedIn or Facebook would be a great way either place. I'm at Beecham. Deidre Beecham. You know my name right there. So I'm very easy to find whether you go there. I'm also on Instagram. I'm going to be doing some trainings next week on Instagram, so that's a great place as well. If you want to send me an email, it's ask, ask, ask at bold video solutions dot com.
Brian Kelly:
All right. So we'll do that one first ask at and then you see on the screen. For those of you watching for easy listening it's ask at bold video solutions. Email her there just to let her know you saw her on the mind body business show or you heard her on the podcast. Either one is fine and then her name to spell it just so you get the right Deidre in case you're not watching, you don't see her beautiful face as I.
Deidre Beacham:
I'm the only one on there.
Brian Kelly:
So teacher Spelling might throw them a little bit because Deidre is d e i d r e and her last name is Beecham. Just like it sounds b a c h a m. So be sure to connect with her on LinkedIn or go to her at ask at. Bold video solutions dot com. And by the time you see or hear this after the show is done, I'm sure her website is going to be up and humming at full speed. You can probably go there and fill out that form as well. So don't be shy, Go, go do that. And if it doesn't work and go to the other alternatives we just gave you. And you know what? That's there's nothing wrong with that. We do this all the time, always making changes. That's also a sign of a successful business because you're not happy. I shouldn't say you're not happy. You're not content with where you are today, because once you reach that one goal, it's time to look for the next one and go even higher and better.
Deidre Beacham:
Yeah, and I and I think the objective every single day is to level up in some way, not as opposed to everybody else, but as opposed to yourself yesterday. Oh, Oh, okay. I'm sorry.
Brian Kelly:
I'm sorry, but that's worthy. It's going to happen.
Deidre Beacham:
Here it comes.
Brian Kelly:
Who for a long time. But that is the way to finish. That is.
Deidre Beacham:
It.
Brian Kelly:
Wow. Deidre Beecham, thank you so much.
Deidre Beacham:
Most fun I've had on this show.
Brian Kelly:
Oh, you're amazing. You have great insight, incredible wisdom, great experience. You have a heart of gold. You are integrity based. And I am happy and blessed to have been able to share the stage with you.
Deidre Beacham:
Oh, thank you, Brian. It's been it's been an absolute pleasure.
Brian Kelly:
Oh, my goodness. It's all. Oh, yes, this has been fun. All right. We have to cut it. Well, we don't have to, but I'm going to. Out of respect for everyone watching and listening, I know we've gone 10 minutes over. Thank you for hanging on all of you that are still here. And, Dieter, thank you for hanging on in the late wee hours of the morning. Please stay on, if you can, for just a few minutes after we're done. But to everyone else, I want to say thank you. And two things. Go out there and serve people to the best of your ability. Help somebody else to really kick butt in their life. And number two, and most importantly, everybody be blessed. And so long for now. Have a great night. We'll see you next time. Thank you for tuning in to the Mind Body Business Show podcast. At www.TheMindBodyBusinessShow .Com my name is Brian Kelly.
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including upload many different filetypes, secure transcription and file storage, share transcripts, advanced search, and easily transcribe your Zoom meetings. Try Sonix for free today.
Deidre Beacham
For over 15 years, Deidre Beacham has been passionate about helping women entrepreneurs to get their message out to the world, increasing their visibility and credibility using the power of video backed by SEO. She creates safe, fun spaces to ensure that the best "you" comes out on camera. To learn more, you can visit her website at boldvideosolutions.com
Connect with Deidre:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.
Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.
Sonix has many features that you'd love including world-class support, automatic transcription software, automated subtitles, collaboration tools, and easily transcribe your Zoom meetings. Try Sonix for free today.