Special Guest Expert - Diana Morgan

Special Guest Expert - Diana Morgan: Video automatically transcribed by Sonix

Special Guest Expert - Diana Morgan: this eJwdjl1Pg0AQRf8KmQefaBEKtZI0RlPbxE8S08Q3Ml0GXFl2N7tDUZv-d6Gvc889d04gjGbSXPKvJcjhHkKQ2jNqQaWsIF8srldxmsYhiN6z6XpP7hIky3iZZkkIKITpR8OFXt1m8U0ItSRVlRq7yVlLRaO2HdA1HvIT9E6N5y9m6_MoGoZh3hjTKEIr_VyYLqqcPFJ0TKKp6qP4vWwfcPa3O2yfiuLw_LLNNowt1UlWv31-F_s7VLzuqJJ45U3vBK0rM2hlsNqPUyGwZDV98mFJSFTBrifPweOPJcfBLNhI1Bi8GtegHunauA55xDubwvn8DyOuYaw:1o2FoR:Rt4GLh0nYn_3XyD9eTxeG57pE28 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Brian Kelly:
So here's the big question. How are entrepreneurs like us who have been hustling and struggling to make it to success. Who seem to make it one step forward, only to fall two steps back? Who are dedicated? Determined. And driven. How do we finally break through? With that is the question. This podcast will give you the answers. My name is Brian Kelly. This is the mind body. Hello, everyone and welcome, welcome, welcome to the Mind Body Business Show. I am the most blessed person on the planet because I love what I get to do so much. I get to meet amazing individuals. Our guest who's coming on is no exception. I'm really excited for you and for myself. I get to learn more about how to successfully run a business than I think anyone on the planet because of this very show, because on the mind body business. So what we do is we bring on successful entrepreneurs, people who have already achieved a good high level of success. And the purpose behind this show is really to help extract their, quote unquote, secrets and reveal them to you so that you can take these secrets and model them, basically copy them, put them into action for yourself, and achieve success faster. Because why reinvent the wheel? Are you smart enough? Could you do it all on your own? Yes, there's no doubt. Do you want to? My opinion is no, because typically it takes a long time to learn and master a craft or a skill. Why not just model, follow a copy, someone who's already succeeded at it and get there much quicker? And of course, they all give us express permission. Everything we talk about on the show is open for anyone to model. That's why I love the folks I have on my show. They are givers. They love to give. Oh, and my guess is something is no different. We had a great chat right before the before the show started. The Mind Body Business show is just that. It's a show by entrepreneurs for entrepreneurs to bring you the secrets to success. And one of the things about creating a successful business, like I was saying, is it takes a lot of skill sets.

Brian Kelly:
You need to master a lot of skill sets, and that is the business part of mind body business, the show's name. And what that means is one must master a great number of skill sets in order to create and grow a thriving business. Skill sets like marketing, sales, team building, leadership, systematizing. I'll stop there. I can keep going for a long time. Well, the thing is, as being an astute individual yourself, you know, and you realize that to master anything takes a good deal of time, I think it's to become an expert or to be considered an expert in any one thing. You have to have put in a focused amount of 10000 hours on that topic, similar with mastering skill sets. Good news is that you don't have to master every skill set that's necessary. In fact, if you just mastered one, one skill set and yes, it was one of the few that I mentioned here just a moment ago, if you master just that one skill set, then the rest can and will fall into place. That one skill set is leadership. Once you have mastered the skill set of leadership, you can then bring on individuals that have mastered those skill sets that you have yet to or may never master yourself. And that's good news. You want to have a team in your camp and oh my goodness, my guest that's coming on talks about this herself, the importance of having a team and leveraging that brilliance in that team and handing off a lot of the duties to them and have them take care of their core competencies. And so you can work on the business instead of in the business. And then there's mind this is what the show is all about, is about mind, body and business mind is about mindset. So what I did is I interviewed and studied many successful entrepreneurs over the course of ten plus years, and I found those three those three pillars of success kept bubbling up to the top. And that was the areas of mind, body and business, as you see as the show name mind is to a person. Those that I interviewed and studied had a very powerful positive, yet most importantly, flexible mindset and body.

Brian Kelly:
They all took care of themselves. They took care of themselves physically and nutritionally, very simple. And then business. We've already covered that. So that is the mind body business show in a nutshell. And another wonderful thing that I noticed over the course of of studying all these successful people is that to a person, they were all very avid readers of books. And with that, I'd like to segway real quickly into a segment that I affectionately call Bookmarks.

Announcer:
Bookmarks for and to read bookmarks ready steady read bookmarks brought to you by rich your pique library dot com.

Brian Kelly:
And don't you worry. Diana morgan is coming on in just a few minutes. We're almost there. Reach your peak library now. There's a little pause here that I want to be very clear on, and that is as you're watching the show, I know Diana is going to be bringing a lot of resources to the table. It happens every single show resources like Web addresses, websites. So one of the tendencies one might have, as I would, is to go check that website out while the show is still going on. This is a live show. Even if you're listening to us as a recording on a podcast or watching the recording, I would implore of you, rather than run off and start looking at these other resources while you are quote unquote listening to the show, instead, I would implore of you to write notes to take them down and then visit those resources after the show is over. Because here's the thing. I always say this the magic happens in the room. I would just hate like heck if you were to be sidetracked looking up, researching one of the resources. And Diana says that one thing, that one thing that could change your life forever. And because you weren't focused on listening to her and the show, then you missed it and it could change your life forever. Please don't let that be you. So that's my soapbox moment and I'm getting off it right now. Here we go. Reach your peak library dot com is literally a website I had put together with you in mind. Now you might find that to be cheesy sounding, but it's true because I myself was not an avid book reader until the age of 47. That's ten years ago. You can do the math. You know how old I am now and I don't care. It's fine. Every year is a victory. So I didn't start reading until the age of 47 and I just as soon as I did, I'm like, Oh my God. It opened up my eyes to and my mind and my business just started flourishing, unlike ever before. So I began reading books and thought, You know what?

Brian Kelly:
As I'm reading these, I will help other people by putting on just the books. That had a profound impact on me, either through business or personal life or both, and I compiled them all on this website. There is no rhyme or reason to the order that they are there. So you can just scroll through them, find the first one that jumps off the page and go get it and read it. You don't have to get it from this site. This is not for the purpose of making money. In fact, if any of you have ever had Amazon affiliate links and you had anybody buy a book, you know what I'm talking about? It's not a moneymaker in any major sense of the word. Get it anywhere you want. It doesn't matter. We provided buttons there. If you want the the ease of doing it right from the page, you can see it just keeps going on and on and on. I'm going to add more as books go on. In fact, a little birdie told me that our very guest expert tonight has written a couple of books on her own. Right. We're going to talk about that as well. And on that topic, what do you say we bring her on? Let's do it. It's time to bring on the special guest expert. Here we go.

Announcer:
It's time for the guest expert. Spotlight savvy, skillful, professional, adept, trained, big league qualified.

Brian Kelly:
And there she is. Ladies and gentlemen, it is the one. It is the only Diana Concoff Morgan Hello. How are you doing this evening, Diana?

Diana Morgan:
All right. I'm doing fantastic, Brian. Great to be here tonight.

Brian Kelly:
Oh, my goodness. I'm so excited for this episode because of you. You are the reason. And I cannot wait to dig in to your philosophy in marketing, your philosophy in business and in life and just. Such a synergy I felt immediately upon talking to you. And we'll get into that real deep, real quick. And I apologize, but I need to do some housekeeping first. You see, we have a sponsor up there over your left shoulder. So everyone stay on until the end of this show live. You must be on live and you'll get the opportunity to win a five night stay at a five star luxury resort. And that's all compliments of my pal Jason Ness. That's the big insider secrets. If you're watching this on video, you see that the big insider secrets dot com is the website. You see that red and white nice stamp looking logo on the show. And I love this because we give away a phenomenal vacation stay every single week. I'm just so, so blessed that we have a sponsor like that and then a couple more and we're coming back to Diana. I promise. I promise. I promise. So if you are struggling with putting a life show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and connect with great people like Diana morgan. Yes. And grow your business all at the same time. Then head on over to carpet bomb marketing, carpet bomb marketing, saturate the marketplace with your message. And one of the key components that is contained in the carpet bomb marketing system is one that you'll learn how to absolutely master. And it's the very service we're using at this very moment to stream this very live show, the mind body business show. And over the course of gosh, almost ten years now, I've tried so many of these, quote unquote, TV studio solutions for live streaming. And I'll tell you right now, streaming art is by far the best of the best. It combines supreme ease of use along with unmatched functionality. So write this URL down.

Brian Kelly:
Get in the habit of it. Now our IP dot I am forward slash stream live all together lowercase report I emphasize stream live so start streaming high quality professional looking live shows for free. You can do that right now, but wait till the show's over, of course. So go ahead and write that website down and visit it after the show is over because it's time to get busy to bring on the lovely and amazing Diana Cook off Morgan. And now it's time to give her the introduction she deserves. And I'm finally going to start stop yakking. And let's listen to her in just a moment. Diana Gough Morgan, marketing strategist, published author, National Speaker, is a successful serial entrepreneur with over 30 years experience, including building two successful businesses. Woo got me all choked up. I'm so excited. Using the strategies that she teaches her clients. Diana helps coaches changemakers and thought leaders and other entrepreneurs who rely largely on relationships and referrals to gain new clients. The whole heart marketing strategy is designed to increase connections and convert them into referrals and clients with tried and tested strategies. How many of you love that tried and tested? Not just. I think it's going to work. No, it's been tried and tested and it works officially, formally. Diana morgan, welcome to the Mind Body Business Show.

Diana Morgan:
Thank you so much. Thank you, Brian.

Brian Kelly:
Now I like the dig and get right into it. What we're going to do is peer into your beautiful brain just a little bit. What I like to find out is, Diana, you've been around the block. You have 30 years of experience. And so that tells me you've seen a thing or two. You've experienced a thing or two, and not all of it is shiny rows, shiny objects and beautiful roses and all that. There have been setbacks along the way, I'm just guessing. So for you, when you get up in the morning, I'm deeply curious about this. When you get up in the morning knowing and having been through what you've been through, knowing that there could be more and there will be more arduous things, setbacks, things of that nature, what is going on in your beautiful brain that keeps you driven, keeps you going forward day in and day out, week in and week out, month in, a month out. What is it for you?

Diana Morgan:
That's a great question. So, you know, I guess I'm just going to start. So my my son is having a baby soon. So I have babies on the brain. And I heard someone say once that babies are God's way of telling us we must be doing something right. And what gets me up in the morning is knowing that my life is about helping heal the world and heal people and bring joy and happiness. And that's what gets me up in the morning. Everything I do is around that purpose, the purpose of healing the planet and healing ourselves.

Brian Kelly:
And I love I love I open the show almost with a similar question every time because it's about mindset. In my humble opinion, that is the foundation of. All of our lives. I think I'm a firm believer that our level of success, or lack thereof, is 100% about what's going on between our own two years. And what you said is very compelling because most that I've asked that question have a similar take on it in that they're not thinking about themselves. They're thinking about how I can impact others. And I just want to kind of bookmark that. I like that. I want to bookmark that for everyone to say, look, this is one of those very key things, those key ingredients of a successful entrepreneur is the ability, the desire and the drive to help others. That is, you know, so many people have this thing, this this weird thought process about wealthy people, successful people. They think they're a bunch of snub nose, you know, get out of here. I don't want to do with other people. And I have found over the course of jeeze just doing this show nothing could be farther from the truth is the exact opposite. They love most. There are bad apples let's all get over that. But for the the lion's share of people that are successful got there because they served others. I mean, what are your thoughts on that?

Diana Morgan:
Absolutely. It's absolutely about serving others. You know, whether it's in my business or whether it's who I am as a person, you know, it is it's it's like we're all connected and it is about raising consciousness and all of us taking those next steps to become our greatest self.

Brian Kelly:
And you know, I don't normally address this in the beginning of the show, but I'm bringing it up now because it's such a perfect time because of what you do your business. I want to learn more about that, not just for myself, but for others, because it's so enlightening and refreshing listening to you about the approach you take when it comes to marketing. So if you wouldn't mind just maybe hit on the key point of your philosophy when it comes to marketing and go ahead and let's I want to hear what is it that you do for your clients? This is a multipart question. I hope you get all this. And and who are your clients? I mean, who are you targeting? Is it one off entrepreneurs who are solopreneur or is it small business? Is it large corporations? Is it all men, women, age group? Who do you address? And primarily, though, the what I'm trying to pull out is what is your philosophy when it comes to successful marketing? But go ahead and and have fun with the rest of all that and I'll actually pull up your website while you do that, if you don't mind.

Diana Morgan:
Okay. And what I want to do, if it's okay, is I'm going to start a little bit before that to how I got into this work of Internet marketing, because it's relevant to my philosophy. So I'm a recovering corporate in this fit and in my last life as a corporate misfit, I started hating my job. And one day my son came home from school and said he hated school and that was a turning point. And so I decided to turn my hobby of my sort of calling vocation, of being a non denominational minister and doing marriage prep and relationship coaching into a business. So I took one of those like that cosmic kick in the butt seminar where you go like, okay, I'm quitting my job in six months. And then I got like the voluntary layoff. So I said okay. And jumped from that to creating a business. And super long story short, I turned my hobby into a business and I got to be a stay at home and a working mom so I could be there to for my son. I got to help to start a charter school. I got to do all these great things because. I was able to turn my hobby into a business and become successful with it. And how I became so successful was in the last ten years. I did that for 20 years. In the last ten years, I got ahead of the curve on the Internet. And back then, it was easy. You know, it cracked the code, figured out how to get to the top of Google. And I built my wedding ministry to over 100 weddings a year. I had six other ministers and it was great. It was a great run. But then I got to the point where it was like two things happened for me. One was that that life became something that I needed to have a different life. It's very intense doing weddings and just that whole life. You're just consumed with it. And the other thing was, I felt like I could use my powers for good and help way more people to grow their businesses by choosing to help people who are healing the world with their businesses.

Diana Morgan:
And so that's what I decided to do. So in 2008, I launched whole heart marketing. And, you know, at the beginning it was building websites, SEO, all that geeky Internet marketing stuff. And then came social media. And I have this kind of like thing about like really God, Facebook, this is my life because I'm this, I'm a very spiritual person. I'm a very purpose driven person. I'm deep and I'm like, Really, God, Facebook, because I really got on Facebook just to stalk my kids. And then I had because I am a thought leader and a visionary, I have this epiphany that social media, well, it can be the most annoying thing that ever walked the face of the earth, and it can be negative and hurtful and a waste of time and at times. Second, all those things I know you guys are listening and saying like, huh? Ha ha ha. It can also be a powerful force for positive change in the world. And so I got on this mission to inspire. At that time, I said, you know, 2 million of the two plus billion. Now it's like four plus billion people to raise the consciousness of Facebook, to raise the consciousness of social, social media. You know, there's there's room for everybody. Everybody gets to do whatever they want to do. And we can take charge and raise the consciousness and use social media as a powerful force for change in the world. So that's what I do. I teach people how to use Facebook and I say Facebook because Facebook is the mothership. But I'm talking about all social media, all LinkedIn, Facebook, all of it to use it as a powerful force for change in the world. So that's yeah. So that's what I do. And my clients are purpose driven, higher conscious entrepreneurs who are healing the world with who they are or with their businesses. I work with mostly women and I always say, and I used to say and a few good men. But now I say and a few smart men. But but I'm you know, I work with anybody who has that purpose driven desire to to heal the world and to help people.

Brian Kelly:
And how beautiful is that? I mean, now you get to work with people that are like you, that share your value system. I mean, that by itself is a lesson in my humble opinion, because, you know, a lot of people will take anybody with a heartbeat and a credit card that has a limit big enough to bring them on as a client. And have you ever have you been through that process where you've gotten a client that ended up being literally like a cancer to your your business? I learned from that.

Diana Morgan:
I have. And I said, so I'm a spiritual person. And my last person that I did that with it was a very long time ago because in the beginning, you know, I just first of all, I didn't really know and I thought, I can help everybody. You know, how we do that? And it was like, God, if you take this person, I'll never do it again. And that's what happened. And what I learned was that and this is something I'm going to tell everybody this this is one of the most important messages that I have. So most of the time what we do is we open up our our Facebook, we open up our social media and we go, what should I say? Right? That's a good thing. What should I say? What should I post? But the real first question is who am I talking to? It's always, who am I talking to? And in finding your ideal clients, it's Who am I talking to? What is the struggle that they have and what is going to cause them to lean in and get that? I know I understand their struggle. And once I got clear about who is my ideal client and what is their struggle and what is going on, what is the transformation? What is going to cause them to lean in and say, Yeah, she gets me. That's where you have the freedom. And your business becomes so much more peaceful and and it's tempting to take those other clients. But here's what I decided to start doing. I have other people to refer them to so that I can say, here's a perfect client for you. And other people refer people to me who are not the right ones for them. So we all get who we're supposed to work with.

Brian Kelly:
Yeah, there's plenty to go around. And yeah, I've often found that as I'm talking to somebody before they become a client, I'm listening intently and I'm watching. I'm seeing how they act. I'm seeing how they react. If if the smallest little speedbump comes up, are they going to go off the rails and get all upset or are they going to be productive and and choose to let their attitude dictate their circumstances? We're still way around. And I'm looking at all that. I want to know, is this going to be somebody I actually enjoy talking to, being with and spending time with? If that isn't part of it, I'm like, It ain't going to work. We've got to move on.

Diana Morgan:
It's true. And I think I'm friends with a lot of my clients, you know, and that's very telling. You know, that's hopefully what you want.

Brian Kelly:
And I love the part that you said, well, we may not be a fit, but I know somebody who you might fit better with. It's not that it's an angry departure. It's just we're just not a fit. Not everybody is. I mean, that's why, you know, I've got a wife. We are a fit. Not every everyone else would be a fit. They just aren't. We're we're made for certain people and that's okay. That's what I love about our life.

Diana Morgan:
And here's a great lesson for people over the years when I have become very clear and I've said to certain people like, I don't think we're a good fit every single time they have thanked me for my honesty. To not just take them and not be able to help them, but to say like, you know, sometimes I don't have anyone to refer them to and I say I'll look into it. But to say that people appreciate that level of honesty.

Brian Kelly:
Yeah. Yeah, it's true. And that's look, a lot of times can be wasted if we're not honest. And, you know. Yeah, it's long as long as there's somebody like Diana morgan who understands how to treat people and talk to them, even when you are letting them go, they're probably not feeling horrible. They're thanking you. I mean, you just said it. And so it doesn't have to be a brutal breakup like back in high school. If you were breaking up from there, it's just, look, we're not a fit, but I love. So the great thing is it's not just we have a problem, we're not a fit. It's we have a problem. And I have a potential solution for you. I mean, that's like Business 101. Don't just gripe about stuff if that's what a person tends to do. More often than not, they're probably not successful right away. If they just gripe, well, they're not looking for the solution. They're just there at that. What do they call that? That's suspect. But the victim mode right up to all their circumstances. And so yeah. So all of this rings true and I think it's highly important people understand that it's just as important to know and and to say no than it is to say yes, even though that could pad your wallet a little bit more your purse. Because like like we're saying, they could cost you more in time, effort and anguish than you could ever bring in monetarily from them.

Diana Morgan:
And you're not going to go to get a good referral from them. If you don't if you can't help them, you're not going to get a good recommendation. So it's just it's never really a good thing.

Brian Kelly:
And this is geared toward a lot a lot more toward people that are just starting out in business that are more in a scarcity mindset. I've been there. I think we've all been there where every dollar meant something. And so it's very tempting. As you said, it was tempting for some to bring them on, but you're going to be so happy and alone. And now you can focus on bringing on those who do fit and market to them rather than. Dredging through the tar and the thickness and the ooze and going through pain every day.

Diana Morgan:
It was very.

Brian Kelly:
Different. So being an entrepreneur, it's it's a different type of person than most because entrepreneurs will make up a small percentage of the global population. And to do that, one of the reasons is because we've got to be thick skinned. We've got to be willing to take risks, and we've got to make sacrifices often that are more in quantity and volume than someone who's an employee of a company. For you, what kind of sacrifices, if you call them that, have you had to make in order to become an achieve and continue to be a successful entrepreneur?

Diana Morgan:
You know, I would say in the beginning I started to have the sacrifices around time, because in the beginning when you're starting up, you know, 80% of the startup of the rocket ship is in the effort or what however that analogy is. Yeah. So it's a lot of time. You know, I found myself working 10:00 at night and one time, you know, I quit my job. So I go, I'm there for my son. And one one time I asked my son, I used to wanted to want to know, like, how am I doing? So I would say, so when you're when you're growing up, how will you describe your childhood? And one time he said, well, you know, my mom was always busy working on her computer. And at that time, we were living in a place where my office was the living room. So I had to take the time to say, look, this is work. I'm not playing computer games here, and to explain that to him and to take quality time with him. Plus, of course, in the beginning it was a decrease of income. But I can tell you the sacrifice of my health and the sacrifice of not being there for my child when I was working in the corporate world were so much greater than that temporary sacrifice of time and money to the point where eventually, you know, I got to be there for him. I got to have a flexible life. I got to be healthy because I got to create a schedule that worked for me. I got to have the life that I wanted to have by having my own business. And now so I'm I have my own business and I'm just moved to Southern California and my mom is 90 and I get to have a flexible schedule to spend time with her and help her with things she needs help with and got a grandbaby coming. It's like the beautiful thing about having your own business is that you get to have your own life how you want it and the sacrifices in the beginning, because they are they're really are so worth it if you are doing the right things to get to the point where you can have, as I say, a sustainable business and life.

Brian Kelly:
I can relate to so much of that and yeah it and you did the right. My God what a great question to ask of your son. Holy smokes. Oh, I think I'd be afraid to ask that back when I was, I was doing the same thing. You were sometimes, often longer than 10:00 at night, missing dinner, working right through it. Yeah. And then you're in the living room, right in the middle, where they're always seen that you're continually busy. I can. Oh, my gosh.

Diana Morgan:
Yeah. And in his mind, I'm, like, playing computer games or something because, you know, and what I did, we started having date night. So date night for the nine year old is KARROS and Best Buy or something, right? So once a week we had date night and it really, you know, you got to have quality time and I got to be a soccer mom, you know, and all those things that that I wanted to do to be there for him.

Brian Kelly:
And I think these are very important lessons for everyone to really take heart of because, you know, I took it to the point where I wasn't I was really an idiot, I mean, to both my wife and my kids. And I was just so unbelievably deeply involved and ingrained in what I was doing to a point of, thank God my wife brought it up and we had a conversation and she kind of woke me up. It didn't feel good, but, you know, she did the right thing. And no, no discipline ever feels good. That's kind of what it was, but it was discipline in a great way. I got a spanking, I woke my butt up, and now we're we're high school sweethearts. We've been together 33 years, married eight years before that.

Diana Morgan:
Congratulations.

Brian Kelly:
Thanks. Thank you. And thanks to her for pulling me to the side and saying, hey, this ain't working out what you're doing. It's got to change. And I was like, What do you mean? Well.

Diana Morgan:
I think every entrepreneur gets to that point. I think you you become sort of like a workaholic and you can't stop. And you keep doing, doing, doing until you finally realize you need to start leveraging your time and your and everything. And I think we all hit that bottom as an entrepreneur and realize it can't go on forever. And then we realize it's our choice. And when you realize it's your own choice and you are your own boss and you're being a jerk to yourself, you know, it's like, okay, time to change.

Brian Kelly:
Yeah. And yeah, it's I think it's a very common thing everyone goes through. We all have to navigate our own waters and. And you set it all. I mean, you have full control over it. That's so it could be a plus or it could be a pitfall if you have full control over your life and you're not good at outlining and and controlling your own life, then that may not be a good thing. But for most entrepreneurs, it is. It's just getting those wake up calls, getting that hint, getting that response from your son, getting that set. Let's go to the side and have a chat for my wife. Those are all part of it. And, you know, part of that reason, though, would you agree to this is because we are so ingrained and working so hard, because part of that reason is we are loving what we're doing.

Diana Morgan:
Right. Exactly. That is absolutely true. I love what I do. I will do this until I stop working. And I feel like what I do brings in every aspect of who I am, you know, from a people person to an introvert to a networker to a geeky marketing person. All those parts of myself get to come out in my work.

Brian Kelly:
So fulfilling. And did you land in that position? I know I know the answer to this and everyone probably does. But was that did that happen your first time out when you first became an entrepreneur? Were you in that sweet spot that this is all I love everything about it?

Diana Morgan:
No, I was not. No. You know, I started with you know, it's funny because I have always sort of come from a different place when I have looked at what do I want to do for my work? You know, once I became an entrepreneur, I looked at what what is the life that I want to have? What kind of people do I want to be around? What kind of work do I want to do? All those things, and then what fits into that? So my first, you know, my first run of this was doing all the SEO and building websites and all of that. And I'm grateful that I did it because it gave me a tremendous amount of information because understanding search engine optimization gave me the gift of how I understand social media. And I think that that's one of the things that sets me apart from other social media people, is that I really understand social media as a search engine and not just this other thing that you post what you had for dinner last night. Unless you are a foodie, I always have to qualify that. But but so what happened for me was I was doing the Internet, the websites and SEO and all that stuff, and it was like, okay, I'm good at this. And this is a tricky thing for entrepreneurs. There's what we can do versus what do we want to do and what makes our heart sing. And like, as I started to transition into the social media and really seeing people light up when they just so like my first 32nd commercial, this is kind of funny. So my first 32nd commercial was, you know, if you hate social media and you just think it's stupid and you can't get it, I'm your manager and I got a bunch of like negative downer people and it was like, Oh God, kill me now. So then I switched to if you understand the value of social media, but you just wish somebody would show you how to do it, then I'm your person. And then I got a whole different group of people. And when I started seeing people light up because I was showing them how to use Facebook and I mean, partially it was so they could just, you know, use the personal aspects of it.

Diana Morgan:
And then it was about using it for business. It gave me so much joy. And because I am a coach and because I am a minister and all these other things. Bringing all of that into helping people to become willing to be visible, to understand how to be visible in a way that feels comfortable but is not to, you know, to vulnerable and overexposed and really just understanding all those different aspects of how to use social media as a network. Just seeing people light up and seeing people who are amazing, people who would never have reached the people they reached, who would not be doing the work in the world that they're doing if they did not know how to use social media. It gets me up in the morning and it just inspires me.

Brian Kelly:
You can't tell. I'm kidding. That's a great thing.

Diana Morgan:
Friends are in their seventies and eighties. Some of my clients. I have a client, Susan. She's 80.

Brian Kelly:
It's awesome. Most people that are in their eighties won't touch a computer, let alone. Go to social media. It's funny. My dad's 86, and every time we this is going back even a couple of decades. He's like. Oh, I want to do it. This little laptop is folded up and throw it out that dang window.

Diana Morgan:
My mom is on Facebook. I don't know if she's watching right now or not, but my mom is on Facebook. She's watching with all the kids. Grandkids and great grandkids are doing I mean, she is there and she's 80. I mean, she's 90. She's not 80. She's 90.

Brian Kelly:
That's amazing. Hey. So thanks for coming on. Love it. Love it, love and have people come on watching. Oh, my goodness. So one of my favorite questions I ask is, is by far, it's got to be I think it is the favorite except for the last one of the show. That's really my true favorite. But this one is a close second. And I'm always deeply curious about this topic because. It's about marketing and what works today didn't necessarily work ten years ago. And also, if we fast forward to ten years from now, what working is working today may not work ten years from now. It's almost like the real estate cycle of ten years. Some things seem to hold true no matter what year it is. But for you, what I'm curious about for you right now, not ten years ago, not last month, but right now, the last time you did any form of marketing. What is working for you right now when it comes to marketing? What is your best?

Diana Morgan:
What's working? What's working for me? I do a lot of speaking. I talk about how to grow your online presence. I do a lot of speaking. I do a lot of connecting, I do a lot of networking. And what I do is I speak, I offer like a free thing. When I network, I invite people to my free thing. And I heard someone said something one time to me that was very interesting. I said, yeah, Facebook's great. It's a great way to get to know people. And. And she said, oh, well, you know, I prefer just to interact with people in person. I don't want to use the Internet. Well, here's the thing. It takes what do they say now? 8 to 13 touches now to really for somebody to really remember you and build that connection. So if you meet people when you're speaking, when you're networking, whether it's in person or virtual, and then you connect with them on all of your social media, assuming all of your social media is current and set up properly and representing really, truly representing you and your brand, and then you connect with them and not to sell, but to connect and to build and deepen relationships. So I guess and you know, the universal thing that I think is always going to work is building relationships. So it's just a matter of how do I build the relationship now? So it used to be you get you, you give people your card or you do go to coffee or whatever. Now you meet them on Zoom and you say, Hey, let's get together and have a zoom connect. Or you get together in person, but you stay in touch with them on social media. And not again, it's not to sell. It's to like comment, share and care. I like to say, you know, it's not just like phoning it in, it's really taking it to that next level. Like one authentic, caring comment can bring more impact to you than a million likes and blah blah, I call it.

Brian Kelly:
I still resonate with all this. I mean, you know, in the beginning I was imploring the people to take notes. I'm running the show and I've got a page already going. I'm getting writer's cramp. And that's always a good sign because I'm learning a lot and I love I still resonate with everything you're saying so much. It's it is about relationship building without the intent to sell them. And that is so difficult to crack through that shell. It was for me I finally did and I am more happy than I ever was before. It's it's now it's like you have said, it's organic, it's true. It's real. And often times when I meet somebody and establish a relationship because now selling something is not in the forefront of my mind, very often I become the client of theirs. And to me it's okay because that meant they fill the gap that I needed filled. It's not about I just got to make a sale out of this. It's let's see where this goes. Maybe I can connect them with someone else like you were astutely talking about earlier. It's like, maybe I can't help you directly, but man, I'm connected because you've done all the networking. Diana Cuffe Morgan is not all the networking, so she's well connected. And if she can't help you a bit money, she knows somebody who could. And why not help them by saying, let me introduce you to this individual? Would that be okay? And do you think if they ever did need her services, they would ever think of, oh, you know, Diana, she's in the social media realm. I now need that. I'm going to give her a call because she helped me. And that isn't why we're doing it. Is it, Diana.

Diana Morgan:
Right.

Brian Kelly:
To serve?

Diana Morgan:
It's to serve right. And I've actually had people that I've referred to, other people refer me to someone else, even though I said I wasn't the right fit for them. And I'll explain why. And they'll send someone else to me, you know, and it's it's about serving now. And that's one of the things I feel like that's one of the biggest things that people miss about social media, that social media is about building relationships. It's not really about sales. Like it's like 10% selling. You know, 50% branding yourself, 40% educate, inspire and motivate and 10% promote because when you build influence, you don't have like you just said, when you build influence, you don't have to promote because people come to you. And every single thing you do on social media leaves a digital footprint. So when you leave a comment, when you share someone else's content, when you lift someone up, everybody sees that. And it's not about you. It's it's about people getting to know you.

Brian Kelly:
Wow. Yeah. You know what? That is what we call a bomb dropping moment right there. Yes. But smart bombs, knowledge, bombs, bombs of wisdom. That is Diana morgan in a nutshell. And it's a big nutshell because there's a lot to Diana Goff. Morgan And I mean that in a very, very good way. My goodness. Oh, it's not about you. I love that. That's that's one of the things that many entrepreneurs get stuck in this egocentric approach to business. And some do it just without even knowing that they did. They're following and modeling someone else. They watch someone on stage. I've seen so many of these. You can you can pick them out of a it takes 5 minutes when they're on stage. Oh, no, it's one of those, right. Me, me, me. And that's just some people like that. Some people are attracted to their confidence. That's okay. But it's not authentic and it's all about, I'm going to find a way to coerce you to buy my stuff, even if you don't really need it. I'm going to do some voodoo magic and woo woo hypnosis on stage and you're going to come to the back and buy my product for $5,000 and then find out you don't even need it. It's a it's so that's why I'm resonating with you so much. Diana is it's all about relationships and that's man come a long way because it wasn't like that in the early days. And I think personally because just going back and talking to and reading books and talking to people who've been around the block for a while, it seems to me that building relationships has been the common denominator of successful marketing for all of time. Did you agree with that?

Diana Morgan:
100%.

Brian Kelly:
So why aren't more courses like yours and more focus put on the most important aspect of marketing? Why? Why do you think that is? Do you have an opinion on that?

Diana Morgan:
Oh, well, I have an opinion on everything. I think it's because it takes more time. You know, it takes more time to do that. And people just want to like, you know, post or hire someone to do their posting, all that stuff. And you know what? So I have my, my challenge that I like to share and it's because I'm from the school. Less is more on social media. And this is not the promotional in the business. I'm just talking about your personal how do you be on social media? So we're all six degrees of separation away from everyone in the world. And really, truly, we each represent like 50,000 people in our like tiny little network of of people, right? So think about how many people do you really need to be successful in your business? And I want to challenge you to pick five people a week to play with on social media. So and it'll be five people. And then next couple of those will work out and you'll pick five more and five more until you have like 30, 40, 50 people. And who are these people? They are people of like mind. So you want to share each other's content. They're active. So you're they're not if they weren't haven't been posting for six months, they're not good for this. They're active people of like mind. They're strategic partners. So maybe you do the same thing and you refer each other or you do something different, but you market to the same people. They're influencers, they're big networkers, so it's intentional social media. So pick those five people, connect with them, start to play with them. And and I like to say play because I like to keep it fun, you know, what does that look like? So it's liking, commenting, sharing their content, all those things that I talked about. And what you're going to find is two things. You're going to find that you're going to start liking social media because you're going to start liking what's in your feed, because it's going to be the people that you've been playing with. Their content is going to start showing up in your feed. Your content is going to start showing up in their feed, and you're going to start your relationships and your social media is going to start to accelerate in a positive way. So I challenge you to do that. Everybody who does that has an amazing result from it. I love to hear about it, and it's just a very powerful process. And so instead of getting on your social media and going like, what should I say and how do I reach those four plus billion people? Just think about who am I talking to and who are those five people this week that I'm going to play with?

Brian Kelly:
That's awesome. And do you recommend that they go in and respond and react to their post versus write their own post, that kind of thing?

Diana Morgan:
Both. So I like to use my acronym CARE, which is so it's liking, commenting, sharing and caring, which is connect. Acknowledge. Respond and engage. So you're, you know, you're you're playing with them. So you're you're going to their social media. You're getting to know them. You're liking and commenting on their content. You are here's what you're not doing. You're not pasting your promotional thing in there messenger. Or you can message them, but message them to get together for coffee. Gee, I'd love to connect with you and and let it be authentic for you. Somebody you really want to connect with. Start with people you already know. If you're on Facebook, start with people you already know on Facebook and then connect with them on all social media that you have. If you're on LinkedIn more, start connecting. Pick the five people from LinkedIn, but pick people you already know. You know, if you go to your friends or your connections on LinkedIn, you're going to be like, Whoa, I haven't talked to that person in ages. And that's what's going to start happening is you're going to start like reviving relationships with people that you already know.

Brian Kelly:
I love this. This is such a great idea. And gee, I wonder if anyone has tested this and proven it to work. Oh, yeah. But you made it. You already made it sound fun and light. And just let's just sit down like we're at a Starbucks or a place to have a coffee, but we just happen to be online and it's not, you know, it's like you can do you ever broach the subject like, hey, what are you doing these days? How is your business going as a way of getting conversation started without leading them into or this is what I'm doing and here's my latest product.

Diana Morgan:
Yes, I do. And then I also go to their social media and I see what they're doing. If they have a workshop coming up, you know, I might share it on my social media and I'll tag them so they know I shared it and I'll say something about it, you know, and like somebody shared about me being on this call with you today and it's like, Oh, that's so nice because, you know, and said a lot of nice things about me on Facebook, you know, and and we do that for each other, you know. And so it's it's taking that one little next step to authenticity. I was I like to say, bring your whole heart essence to your online presence. Bring your whole heart.

Brian Kelly:
It's got a ring to it. Hey, speaking of ring, I don't know why how ring has anything to do with this, but it just made me think of something. A little birdie told me that you had coauthored a book that has some topics that are right in point with what we're talking about. Would you like to share some tidbits from that?

Diana Morgan:
I do. So I'm in a book on leadership and that my type, my topic is your leadership legacy online for powerful steps to grow your brand and create your legacy as an expert and thought leader. And the tidbits that I want to share and I was actually going to talk about this a little earlier around, you know, who do you play with and what do you do on social media? It's really easy to come on to social media, especially Facebook, and just go like, Oh, God, kill me now and not want to do it. So everything is energy and people perceive your energy. What I want you to do is consider being a leader on social media. So what does that look like? What is your leadership legacy? Be the person who comes from a positive place. Take the high road, inspire and educate. People don't get caught up in the negativity. Don't delete your Facebook profile. You can run, but you can't hide. And also, I want to just I'm going to this is like super brief, but I'm going to tell you, I want to recommend that you set yourself up for success with your social media. And this is something I talk about in the book, which is that you can't just use Facebook as your database or your email marketing system and social media could go away any day. It's marketing. It is an opportunity to raise consciousness, but it's marketing. So you want to really set yourself up for success. And that's four steps. And this is like the super short version of those four steps. Be clear about your message. Have a plan. A plan is what's your free thing that you offer people so they can have an opportunity to get to know you better, to have an experience of you so that they can feel a familiarity with you. Have your own online presence, which means your own website and your own email marketing so that, you know, I always say if you don't have your own email marketing and website using social media is like chasing a flash mob because, you know, they could be gone. They're there, they're gone now. They're on Twitter, tik tok, wherever they are. So have your own online presence that's being a leader. And then. You can start to have social media campaigns where you actually intentionally start to reach people. So those are a few tips from my book. You know, I think the main thing about being a leader on social media is to choose to take the high road. Marketing is about meeting people at their map of the world and bringing them to your transformation. That's what I want to inspire you to do.

Brian Kelly:
Do you mind holding up the book and letting us know what the title is and all that?

Diana Morgan:
Absolutely. The book is called The Art of Leadership, and it's a it's an anthology. And you'll see mcGeary is the person who put the book together. And there's about 20 of us in here, and you can find it on Amazon. You're doing that, right?

Brian Kelly:
Yes. Gary's been excellent. I love it. I love it. I knew. So, look, I've already started page two of my notes, and that just never happens. I'm not kidding. So this is the second page started. First page is being finicky with whole things filled up. And so that's a good sign. Always a good sign. And that means you're bringing a ton of value. And I like to always go back and say, look, you're crushing it. You're doing a great thing right now. Dana and I appreciate you. So many will go. Yeah, but she missed this one thing. They're always looking at the negative. I look at the positives, like you're just you're putting so many of these things. I don't know what to call them, maybe. Oh, yeah. They're they are so many smart bombs, bombs, wisdom bombs and dollar value bombs, you name it. And you're a wonderful breath of fresh air, a rare breed, someone who truly cares about people, who has the experience and know how, and integrity, authenticity and everything that's rolled up in a beautiful package to deliver this and help people. And I'm really happy that I got to meet you. Gosh darn. 5 minutes.

Diana Morgan:
Oh, so much.

Brian Kelly:
I can't believe we're almost over. This is wrong. It can't be. Okay, so this is just our one hour. Two starts in 5 minutes. I'm kidding. But literally could talk to you for many hours, Diane. And I mean that authentically, because there's so much I think you are you are hitting the nail on the head of the the the core issue that so many entrepreneurs are not successful. And that's because they're not putting in the time to build relationships. And once they come to grips with the fact that that's where it is, that's the juice, and they start concentrating, focusing on, I think what they'll find out is over time, as they develop these relationships, they're going to feel fuller and and more purpose driven than ever than by doing this by mass marketing and shooting out messages, automatic messages all over Facebook and everywhere else. And I know this as a fact. Doing this show, I made so many relationships. You're the next one I've had. I mean, I go back to them, I talk to them. Gosh, the guy I was just showing you earlier, before we came on the show, he asked if I wanted to if I would read his book for him on Audible. Oh, no, I'm like humbled. Yes, of course I'll do that. I don't know where I'll find the time, but the answer is yes. It's like that happened that you don't you just don't see coming. And it's just you get to feel the joy of life. I'm not kidding. Right. Doing it this way compared to just turning the crank. And you know what? Even if lots and lots and money is spewing out the other end, are you fulfilled? Are you happy? You may think you are, but I'll. I'll leave that up to each individual to decide. But I just love your approach because I somewhat recently learned and started just completely embracing this approach. When I see somewhat recently it's been two or three years ago and now it's just like, Oh, this is the way it should have been from day one. But. But I get to take all the experiences that I learn from all the mistakes I made and help others by saying, I recommend you don't do the same things I did that were not conducive to success either in business or family life.

Brian Kelly:
So it's everything is all together. But I did promise my voice again. I did promise everyone that I would reveal to them how they can win a five night stay at a five star luxury resort, compliments of the big insider secrets. And also, a little birdie told me that Diana may have a little gift for you up the throat there and. So we'll be revealing that as well. And then. Diana gets one last question that you're all going to be blown away by. And how do I know that? Because I ask this question on every show. Yes. And that's how we end it. And it's profound. You do not want to miss that question. Oh. So before we get to that real quick, this is how you can win a five night stay at a five star luxury resort. Get out your pen. Get out your pencil. Get out your note. Note, dot x notepad. I guess it is on TCS and this is how you enter to win. We get to give one of these every single show. You want to go to write this down our WIP dot. I am forward slash vacation. And by the way, the guest experts themselves are eligible to enter. I've had several win just saying hint, hint, wink, wink R.I.P. dot I am forward slash vacation don't go there now write this down you have time. I will not be revealing the winner for about a half hour to an hour from now or after the show is over. So don't worry, just write this down and then go to it after the fact, because I don't want you to miss the rest of the show because this one question could fill an entire show. It's an amazing question, and I can't wait to unleash it upon the amazing Diana morgan. Yes. And Diana has a wonderful gift for you as well. So I'm going to bring that up on the screen so she can explain what that is and take it away.

Diana Morgan:
Okay. It is a it ends up being about an hour and 15 minute training. And it's really an opportunity to understand social media. It's sort of like my gift to people because I have a different approach to social media. I'm really not like the others, and it's an opportunity to learn in more depth the four steps to having both an authentic and a profitable online presence. I'm live on the training and I guess the website is up there and I would love to have you join me if you can't make it on the date, I can always send you the replay, but it will be a great opportunity for you to learn some great tools. I go much deeper into a lot of the things I talked about today, and just by taking this one training and implementing what I share, your social media results are going to change.

Brian Kelly:
For everyone that is listening on podcast, that website is. Whole. Heart marketing whole is wh0le heart h r t marketing. I think everyone knows to spell that dot com forward slash and the word gift gift very important the g lowercase that that matters after the slash. And that way you can get this amazing gift. We appreciate that so very much, Diana. That's amazing. Thank you. Thank you. Thank you. All right. I'm going to take that down. I hope everybody wrote that down. You wrote it down, right? Everybody wrote that down. Good, good. Okay. And now here we go. So this question is very profound, Diana. I love it. And one of the reasons I love it so much is that there is no such thing as a wrong answer. It doesn't exist. In fact, the only it's it's the exact opposite. The only correct answer. Is yours. Okay. Speak to you. And I know you're all about authenticity, so it's going to come as a you know, here's the thing. Some some answer it, like instantly they know the answer. Others actually take some time to ponder. Again, whichever case that is doesn't matter. It's the perfect way. It's the answer is yours. Make sense?

Diana Morgan:
Yeah.

Brian Kelly:
All right, so with all that build up, are you ready?

Diana Morgan:
So, like, we need a drumroll.

Brian Kelly:
I'll have to get. I have to get that sound bite. That's. That's a good. Idea. That's really good idea. I like that. Okay. All right. There we go. Diana morgan, how do you. Define. Success. Hmm.

Diana Morgan:
That's a great question. That's a big question. So for the next hour, I'm just kidding. For me, how I define success is. Having. The health of body, mind and spirit. Having joy in my life. Having purpose. And being able to, I feel like each of us is an expression of the divine or God or whatever you call it in a body. And I feel like success is being able to fully express myself as who I am and what I came here to do. And, you know, I mean, throughout my life, I've had lots of challenges. I've had ups and downs. You know, life is a roller coaster. And I feel like, you know, so one of my sayings is I have a lot of Diana isms. As my son says, true happiness in life comes from a continual process of readjusting our expectations. And you know that happiness is a choice. So that having success is about choosing happiness and taking responsibility for my happiness and fulfilling my life purpose.

Brian Kelly:
You know what that brings up? Yes.

Diana Morgan:
Brian.

Brian Kelly:
Oh, I appreciate you. You are such a wonderful person and I have learned a lot. I've got a page and a half of notes to show for it. We have to stay in touch, you and I. I want to learn more about your process with social media. What really got me. I'm going to be honest with you, was when you talked about search engine optimization, that threw me in a good way. I was like, Whoa, wait a minute. I had never thought of it that way. And that is truly a differentiator when it comes to what you do. And so you got my interest piqued. So we're going to have to have some more chats up to this.

Diana Morgan:
Absolutely.

Brian Kelly:
Yeah, Don. Thank you, Don. He gave us a drum roll. Oh, nice. Love it. All right, Don, your.

Diana Morgan:
Pleasure to be on your show and to get to know you better as well. I mean, you're just such an inspiration. You're such a positive person. And just this whole process of being on your show has been totally awesome.

Brian Kelly:
Well, thank you so much, Dan. The pleasure's been all mine. You are just amazing. So everyone be sure to look her up. How how is. What's the best way for folks to connect with you? I'm going to guess social media, but. I don't know. Maybe.

Diana Morgan:
Well, my Facebook, Diana morgan, my whole heart marketing and my website Diana or hot marketing dot com you can email me at Diana at whole heart marketing. I have a little connect tab on my website and yeah, message me and let's chat.

Brian Kelly:
Yeah. And so odds are if you have those three names and you type those in Diana morgan, you're going to find her. She's everywhere because she's a product of the product. That's that's how you truly find if somebody's doing something that you want to be a client of is to find somebody who knows what the heck they're doing, who's getting results for their clients as she is. Who has that differentiating factor of being a search engine optimization expert from days gone by? Oh my God, that's just so cool. I'm geeking out. Diana, contact Morgan. Be sure to contact her. Reach out to her. There isn't a business on the planet that could not use her services. I'm fully convinced. And so I hope you all do that. This show is not here for the purpose of promoting or advertising others. I do it authentically when I think it's time to do it and I'm doing it right now. So please be sure to reach out to her and let her put a smile on your face and show you how to put smiles on other's faces when you go to interact with your five fun people that you get to play with once a week. That's awesome. Love that whole thing. All right, well, that's it. We have to put this thing to bed and we got to bring it to a wrap. I went over a little bit, but that's okay. We're not paying for studio time. But out of respect to you, Diana, and everyone watching and listening, we're going to call it an evening. Thank you once again. I truly appreciate you. It's my pleasure. On behalf of the amazing Diana morgan, I am Brian Kelly, your host of The Mind Body Business Show. Until next time, one week from now, we'll see you again. So everyone put into action everything you learned here today. All right, that's it. I'm done. And so is Diana. So long, everybody be blessed and be great. Take care now. Thank you for tuning in. To the Mind Body Business Show podcast at www.TheMindBodyBusinessShow.com My name is Brian Kelly.

Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.

Automatically convert your eJwdjl1Pg0AQRf8KmQefaBEKtZI0RlPbxE8S08Q3Ml0GXFl2N7tDUZv-d6Gvc889d04gjGbSXPKvJcjhHkKQ2jNqQaWsIF8srldxmsYhiN6z6XpP7hIky3iZZkkIKITpR8OFXt1m8U0ItSRVlRq7yVlLRaO2HdA1HvIT9E6N5y9m6_MoGoZh3hjTKEIr_VyYLqqcPFJ0TKKp6qP4vWwfcPa3O2yfiuLw_LLNNowt1UlWv31-F_s7VLzuqJJ45U3vBK0rM2hlsNqPUyGwZDV98mFJSFTBrifPweOPJcfBLNhI1Bi8GtegHunauA55xDubwvn8DyOuYaw:1o2FoR:Rt4GLh0nYn_3XyD9eTxeG57pE28 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.

Sonix has many features that you'd love including upload many different filetypes, enterprise-grade admin tools, transcribe multiple languages, powerful integrations and APIs, and easily transcribe your Zoom meetings. Try Sonix for free today.

Image

Diana Morgan

Diana Concoff Morgan, Marketing Strategist, published author, national speaker is a successful serial entrepreneur with over 30 years of experience including building 2 successful businesses using the strategies that she teaches her clients. Diana helps Coaches, Change Makers and Thought Leaders and other Entrepreneurs who rely largely on relationships and referrals to gain new clients. The Whole Heart Marketing Strategy is designed to increase connections and convert them into referrals and clients with tried and tested strategies.

Connect with Diana:

Live Streaming Best Practices Panel: Video automatically transcribed by Sonix

Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.

Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.

Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.

Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.

Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.

Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.

Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.

Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.

Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.

Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.

Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.

Christian Karasiewicz:
I'm really trying not to, seriously.

Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.

Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.

Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?

Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.

Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.

Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".

Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?

Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.

Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.

Julie Riley:
Right.

Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.

Julie Riley:
Thank God it wasnt that much!

Brian Kelly:
What was the model of that again?

Julie Riley:
A6000.

Brian Kelly:
What does it run about?

Julie Riley:
It was about seven hundred.

Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.

Julie Riley:
Yeah.

It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?

Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.

Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.

Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.

Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.

Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.

Brian Kelly:
Yeah, we'll point that out in glowing detail right now.

Christian Karasiewicz:
You're using a green screen. Right?

Timothy McNeely:
Yeah.

Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?

Dylan Shinholser:
Correct. Yeah.

Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.

Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.

Brian Kelly:
You're the one on the stage, brother. Not the audience.

Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.

Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.

Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.

Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.

Dylan Shinholser:
I appreciate that.

In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.

That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.

Brian Kelly:
Yeah, I love it. Christian, go ahead.

Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.

Julie Riley:
I've been going live since 2015, and I only had this camera last year.

Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?

Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.

Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?

Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.

Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?

Christian Karasiewicz:
Sweet.

I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?

Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.

If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.

Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?

Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.

Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.

Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.

Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.

Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.

Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.

Dylan Shinholser:
It's been one of those years.

Brian Kelly:
Thank God that last one is over.

Dylan Shinholser:
Yeah, yeah. Sure.

Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?

Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.

Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.

Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.

Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?

Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.

Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.

Brian Kelly:
It's actually super.

Dylan Shinholser:
Yeah, super real.

Christian Karasiewicz:
That's pretty cool, actually.

Julie Riley:
I like that.

Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.

Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.

Brian Kelly:
Totally, totally true.

Dylan Shinholser:
That's why I do it.

Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.

Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?

Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?

Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.

Brian Kelly:
The magic word there was "relationship".

Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.

Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.

Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.

Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.

Dylan Shinholser:
They've got to fit. (It's) got to makes sense.

Brian Kelly:
Both ways. Yeah.

Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.

Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....

Dylan Shinholser:
I need a vacation.

This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.

Christian Karasiewicz:
I'm your friend. Yes.

Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.

Dylan Shinholser:
I haven't heard of that one.

Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?

Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.

Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.

Dylan Shinholser:
Well...

Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?

Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.

Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?

Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.

Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.

Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.

Brian Kelly:
Not nearly as much fun though, bro.

Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.

Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?

Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.

Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.

Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).

Sonix is the world’s most advanced automated transcription, translation, and subtitling platform. Fast, accurate, and affordable.

Automatically convert your mp4 files to text (txt file), Microsoft Word (docx file), and SubRip Subtitle (srt file) in minutes.

Sonix has many features that you'd love including world-class support, automatic transcription software, automated subtitles, collaboration tools, and easily transcribe your Zoom meetings. Try Sonix for free today.

Please Share This With Your Followers

It Only Takes ONE Click!

Copyright © 2024 - Reach Your Peak LLC - All Rights Reserved

(661) 523-3177

[email protected]