Special Guest Expert - Dmitrii Kustov
Special Guest Expert - Dmitrii Kustov: Video automatically transcribed by Sonix
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Announcer:
Welcome to The MIND BODY BUSINESS Show. The three keys to your success is just moments away. Here's your host, Brian Kelly.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Oh, my goodness. We have the most amazing guest expert for you tonight. I cannot wait to dig in to what some would call a controversial subject. And it's in the geek sphere, which I love because I art one. I am a geek myself, and I am going to love interviewing this young gentleman, brilliant young man. But before we bring him on real quick, The MIND BODY BUSINESS Show in my now 54 years on this planet. Fifty five. Coming up very soon, I started studying and following only successful people. And during that time, I found that three patterns kept developing, what I call three pillars of success. And you probably guessed what those are mind. And that's been mindset. So when a successful person is one that develops a very powerful and positive mindset, they will stop at nothing to get the job done that they have set out to do. And little things will not knock them off track. They become very flexible. And that's a very powerful component. We're talking at the sub conscious level, not the conscious level. Some shows we get into it, some shows we don't. We may or may not tonight. It's pretty organic. And that's why I love that I get to do this show with you. Body that's successful. People take care of themselves. They take care of their bodies with nutrition and with exercise. And that goes a long way. The mind and body are a team, and I'd like to say the mind and body are your team more importantly. And so when team mates are all operating at a peak level of performance, then the team as a whole, you are operating at a peak level of performance. And then there's business that is multifaceted, multifaceted. They're the skill sets that one should acquire. Many of them are sales, marketing, team building, scaling, systematizing, leadership skills, you name it, and those that you just realize you don't have. Then you do outsource those skills to others who do have those skill sets. And when you have mastered all three of these areas, then you are operating in what I like to call a peak level performance. Hence the name of my company, Reach Your Peak. And that's what this show is about. It is for you. There are recipes for success. I kid you not. It's like a recipe for baking a cake. If you follow the steps step by step of a successful recipe. If you just follow those steps, you have very great certainty that you two will succeed as great or even greater as the person who wrote that recipe. And I call that modeling success, basically copying success. And so we're going to do with my man Dmitrii Kustov tonight is actually get some of those patterns out of him that he already has in him because he's already a wildly successful businessman. I cannot wait to bring him on and along the lines of success, one of the things very important to me to impart upon you is the importance of reading and not just any book, but the right books. And real quickly, we're going to segway over into a segment I appropriately call "Bookmarks."
Announcer:
(informational screen) Bookmarks. Born to read. Bookmarks. Ready. Steady. Read. Bookmarks. Brought to you by ReachYourPeakLibrary.com.
Brian Kelly:
Yes, that's right. ReachYourPeakLibrary.com, you see that over here on your right side of your screen. That is a Web site that I developed. I kid you not for you, the viewer, the listener, the entrepreneur looking to find ways to succeed. And you see at the top that just tells you everything. The number one reason for the lack of success is not simply lack of reading books, but the lack of reading the right books. And so I went on this quest to find those right books. And I got a lot of great recommendations. I'm sure Dmitrii has some as well. We'll talk to him about books. But you'll see on here that I've compiled a list of around 40 books so far. I've read far more than this. That should be on this list. But these are here for you. These are here put here by someone like me that vetted these books personally. These all have had a positive impact on me, either in business or in my personal life. And that is there for you in case you haven't started reading or you're not a prolific reader. You can then go in and pick each and every book, one at a time and go through it. And if you already are a very avid reader, the odds are there is gonna be a book or two in there that you have not yet read that you can pull out of there as well. So that is there for you. Very, very important reading. And by the way, please take notes during this show. If you're watching live, even if you're listening on a podcast and hopefully you're not in a car moving, take notes, take out a pad of paper, a pen. In other words, stay with us. Stay with the show. Stay with Dmitrii and I, because the magic happens, quote unquote, in the room. And I would really it would really be a disservice to you if you were to go off and type in these resources. These URLs and go check these things out while the show is on, because when your attention is taken away, you might miss the very one nugget that could have propelled you to the next level of success. So stick with us. And speaking of Dmitri, you know what? I can't wait for you. Meet this young gentleman. So we're going to do that right now.
Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big League. Qualified.
Brian Kelly:
And there he is, ladies and gentlemen: the one, the only Dmitrii Kustov. How you doing, buddy?
Dmitrii Kustov:
Hello. Hello. I'm doing great. Thanks for having me.
Brian Kelly:
Oh, you bet. You bet. We're gonna have so much fun tonight, Dmitrii. I cannot wait to dig into that wonderful, big, smart brain of yours and find out what makes a successful person such as yourself tick. Because that's what I am most interested in, is not so much the physical, mechanical things that people do to become successful, although I am still interested in them. I'm more interested in what makes them, what's their mind, what is their mindset that's getting them to that point. And what I want to do is formally introduce you by going and reading your bio. But before I do that, real quick for everyone watching live. Remember, you can win. You can enter to win a five-night stay at a five-star luxury resort in Mexico, compliments of my good buddy Jason Nast and his company PowerTexting.com. You do not want to miss this. We give away a trip every single show. Thank you to PowerTexting.com. So stick onto the end. We'll give you the means to enter to win that. And we're going to have a great time.
Dmitrii Kustov:
Yeah, I'm going to enter in myself.
Brian Kelly:
You might. You absolutely can too. So, Dmitrii..He has been declared the SEO rock star. Now, real quick, SEO for those that may not be aware, that stands for search engine optimization. We're going to get deep into that tonight. He was declared the SEO Rock Star by the American Marketing Association, and he has significantly increased the online presence of brands through custom digital marketing campaigns and innovative content marketing techniques, which SEO by itself is very innovative. He must be to succeed in that. Dmitrii is the Internet marketing director at RegexSEO and his work has appeared on Moz, Rank Watch, SemRush, HackerNoon, UpCity, Business Innovator Radio, Small Biz Bonfire, and many other high profile marketing platforms. That was amazing. Dmitrii. Dmitrii. Dmitrii. How are you doing this evening? Welcome. Welcome, welcome to the show, my friend.
Dmitrii Kustov:
I'm Doing well and thank you for that great introduction. It's too much. (inaudible) kind of you.
Brian Kelly:
Oh, no. The thing is, I want our viewers, our listeners to learn from you. You know those golden nuggets. You're obviously a young man and you've achieved success at such a young age. And I'm so I'm so intrigued that that tells me you have a lot of discipline you have. It doesn't always mean that someone's very bright. But in your case, I'm pretty sure you are very bright for sure. SEO is not for the weak, and I don't mean that in a mean way. One of things I want to ask you, though, Dmitri, on the mindset front is like when you get up in the morning, you know, every day has its own challenges. As an entrepreneur, you know, it's a real easy thing to be an entrepreneur. Everything just automatic every day.
Dmitrii Kustov:
That's what I thought.
Brian Kelly:
Yeah, exactly. Many do, don't they? And then and then reality hits. And so when you get up out of bed, just like everyone else, maybe you spin around your feet, hit the floor. If you're like me or groggy, you know, you're a little kind of trying to wake up and then.
Dmitrii Kustov:
Very much so.
Brian Kelly:
Yeah. And then you start coming to your awareness starts to come in. You say, OK, the days coming. What is that? What are the thoughts going through your mind or the things that you do that motivate you, that keep that drive going, that say, yes, another day to go serve more people and help them to get the results that they deserve?
Dmitrii Kustov:
Right. Well, actually, at this point, it's fairly simple thoughts. And I'm not by myself. I'm not a solo entrepreneur at least anymore. So what makes me get up in the morning and go to work and do things is, well, my team here at the office. We have 15 plus people and a bunch of contractors which pretty much rely on us, on me, on what I do. So that, you know, they can feed their own families. And of course, feeding my own family because, you know, we all got to eat. We all got to drink and all that stuff. Yeah.
Brian Kelly:
And see, there's things I like to pick out that are very subtle the most. But I noticed you said your team before your own family, and that's often a trait of successful entrepreneurs because you have such a serving mentality of helping others that we often think of others before we think of ourselves or even our own family. And that's that's rare amongst the human race. I know from experience and but with the entrepreneurial community, those that are successful, it's amazing. It's amazing that you said it in that order because that just shows truly what makes Dmitrii. Dmitrii under the hood, so to speak.
Dmitrii Kustov:
All right. Well, I think the reason I say it that way is because, you know, family is family and they kind of don't have a choice, really. And thankfully, my wife is really great and she's stuck with me through the struggles when they started. But, you know, team, it's a pretty much second family and they do have a choice. So if we want to keep great people here, then we have to support them. We have to give them all the goodness.
Brian Kelly:
You know, this is music to my ears, Dmitrii, because there are so many leaders and companies I've met and worked with, worked for in the past that have a completely different viewpoint of that. It's basically, you know, you have a job, you're gonna do it my way or the highway and I don't care if you leave or not. And, you know, it's like a taskmaster. And I love what you just said. That tells me a lot about the culture that you've developed within your company, where I would be one if I were working in your organization. Just by what you just said, I would be looking forward to coming in every day versus the other approach.
Dmitrii Kustov:
We surely hope so that all of our folks here are feeling the same way. I do agree with you that, you know, a lot in a lot of corporate, especially corporate environments. Yes, there's a very hierarchical. And we tried not to be that way at all. And they used to work for and with corporations. And they kind of I have been in those situations when you kind of drag every day to work and don't want to be there. And here it's which we're trying to we're trying to make it very happy, positive environment when we're all friends and family rather than, you know, I'm your boss, do this stuff.
Brian Kelly:
That is fantastic. I love that. I love it. And, you know, I am seeing a shift toward that, what you're just describing, a culture, a family, a team. You know, it's not. You work for me. You work with me kind of mentality.
Dmitrii Kustov:
Yeah, absolutely.
Brian Kelly:
And I can see, you know, we had a brief time to talk before the show started. And I could see that you oozed that quality of team, you know, being a team player, that you've got a smile. You're a pleasant guy to be around. Most tech guys don't have you know, they have the I'm sorry, but I I kind of am a tech guy, but they have the personality of a rock, right? They don't move. They don't smile. They don't do anything. You at least have a personality and a good one. And it's great that you're leading your company because you have you have the great character traits in my opinion, already a...
Dmitrii Kustov:
You keep flattering me all the time. I'm flattered. Very much so.
Brian Kelly:
Oh, absolutely. And it's deserve it. You know, I mean, to have that many 15 people working with you and multiple subcontractors, that tells something right there, right there in and of itself. And so speaking of, say, an entrepreneur such as yourself and those that work for a corporate job, they don't have to be reflective of those that work with you. What do you feel is the major difference between entrepreneurs and those who work from someone else, from your perspective?
Dmitrii Kustov:
Right. So there are a lot of bright people who work for corporations or for anybody, Right? They are smart. They can be self-motivated. They can be passionate about what they do. I think at the end of the day, what it really, what what really differentiates an entrepreneur or a person who can survive in a business on on his or her own is just it takes guts. Because when you work for somebody else, you don't have to really worry if the company is going to go out of business tomorrow. And, you know, you don't have to really worry about what everybody else is doing. You don't have to worry about everybody else's job or work. It's you know, as long as you do your own thing, as long as you are good at what you do. You would be good if you work for somebody else. When you are an entrepreneur and especially if you are starting as a solo entrepreneur. Well, you kind of have to fill in many, many shoes. And, you know, that takes risks, especially if you don't have any starting capital. As myself I started with zero dollars towards the business. So, you know, it's all about risk and being being able to pay to take risks and just work through it, power through it.
Brian Kelly:
You know, another thing that stood out at me is that you did not like bash employees, that those that work for others in any sense of the word you focused on. But what it takes for an entrepreneur or a leader to.
Dmitrii Kustov:
Absolutely. Absolutely,.
Brian Kelly:
The responsibility is unbelievable compared to that of, you know, a corporate employee needs to take care of themselves and their family. But within the corporate environment, really not anyone else. Unless they're a team mate and if they're success together, depends on whether they continue employment or not. Maybe, but rarely. And with an entrepreneur that the person leading it. You're right. It's like it is like another family because they are like in a way, your children, because, you know, it is your job, your responsibility. You feel it anyway. And I love how you've owned that, Dmitrii.
Dmitrii Kustov:
Yes. I don't believe of that. Really, all of the issues within the company. All of the un-successes come from the management and ownership. And it's probably if well, if somebody who listens works for somebody else and it's usually there is that thinking there is that status, it's state of mind that if I bring something to my management, some kind of idea, fresh idea, no matter how cool it is, most likely they're kind of stuck in their own ways. And because of that company is not going to grow, the good things are not going to happen. And it did happen to me myself when I was employed for somebody else and not much no matter how much I (inaudible). No matter how many ideas I brought to the table, it usually did not get done. And at the same time, I have worked with other people in other companies in current business with managers who are really great at their job and when they listen to their teammates and employees and you can see that those companies are the companies who will succeed. So I guess that's tip number one of the day or of today's podcast.
Brian Kelly:
Yeah, yeah, I love it. Part of it is kind of giving them in a way, part ownership. You talked about and I don't mean like literally owning a piece of the company, but ownership of their tasks, they're what they're responsible for. When they have ideas such as you did, you couldn't wait for them to say yes because you're ready to run with it. And when they said no or ignored it, then you felt deflated. And yeah, why am I here? I'm wasting my efforts. I have a lot to offer. If only they would just listen and
Dmitrii Kustov:
Absolutely.
Brian Kelly:
When you do that and you listen and you give them freedom to be creative to some degree, as long as they're matching, you know, the culture of your company, the values of your company. Everything is in alignment. Then let them go free and let them be creative. It doesn't mean you'll accept every end product that comes out. But odds are they're going to put a lot more into it. They're gonna be happier. And your company as a whole is going to thrive much greater than if you did it the other old way.
Dmitrii Kustov:
Yeah. And kind of to add to all this now. There is a book. I forgot who wrote it. I think it's one of the guys from Google and it's called something like Let Your Employees Fail. And that's really a great idea that, you know, if they bring something to the table or if they want to do something, some kind of idea. And in Google specifically, they don't have like a rule, almost a requirement that they have to work. The employees there have to work on their own projects and ideas at least four hours a week. You know, that makes a lot of difference because that's where you don't necessarily shut down everything. Every idea, even even to the point that, you know, if you're a business owner or manager and sometimes you kind of start thinking that, "I'm the boss", "I'm the smartest." That's not true at all. You're not the smartest, at least in most cases. And there's always somebody better. And no matter no matter how small or insignificant the idea is from your buddy, well, let them run with it. You know, let them run with it for a day or two and let them fail once in a while. It will kind of bonds you with the employee. And also in some cases, great things, great products come out of that.
Brian Kelly:
Couldn't agree more. I work with apprentices and I follow almost the exact same credo you do. And it's interesting. I don't want to be the smartest one. I mean, that that would add even more responsibility, more work. And what that would effectively turn one into is a micromanager who is the smartest and or at least you think you are, then you're going to scrutinize every decision, every creative work that ever comes out of any of the employees. And what a horrible place to work. That would be, wouldn't it?
Dmitrii Kustov:
Yeah.
Brian Kelly:
It's like it'll be stifling. It would be suffocating. You know, as an entrepreneur, we already already made the statement. And, you know, it's true that it's super easy to be a successful entrepreneur.
Dmitrii Kustov:
Overnight.
Brian Kelly:
Overnight. And then once it happens, it gets easier as it goes. And so I'm just kidding. Completely kidding. It's the exact opposite. The more successful you become, the more issues you are left to deal with and you have to become even more flexible. It's all about flexibility. There's so many things that go into it and to become a successful entrepreneur takes for most deep sacrifice at some point in their lives. If you can recall, maybe one or two of those that stick out in your mind that maybe you had to give something up for a period of time in order to become successful, maybe at the cost of something that you held dear and dear, I don't know. You don't need to get too personal. But what kind of sacrifices have you personally had to make Dmitrii to become a successful entrepreneur?
Dmitrii Kustov:
Sure. I don't think that it's only me. I think it's literally every entrepreneur. But the main thing. There are few things which everybody who wants to be entrepreneur or is thinking about starting the business will deal with and that has been very much true for me is sacrifices. And first of all, just time. All right. When you start the business as a solo or not really any business, especially when you have some investors and all that. This gives even more responsibility because that's not just your head on the chopping block, you know, just time. And that because of that, because you have to work quite a bit. There are certain things which you can do. For example, you can be enough or long enough with your family. I have started when I started started RegexSEO. It was 16 plus hour workdays for a year and a half. All right. So my wife did not see me for much and that's seven days a week. It's not, you know, five days a week. And so that's one of the biggest things. And another one, which is fairly common and makes a lot of sense, is just financial struggle. All right. In the beginning, before you have a good pool of clients, because before you're established, before you start making good amount of money, you're gonna make no money. And unfortunately, that's how most of the entrepreneurship works. You have to work through it. You have to power through it. And those things are probably the top things which you have to you would have to be dealing with, which I have dealt with. Yeah.
Brian Kelly:
My goodness. Are you man or machine? Sixteen hours a day. Yeah. Awesome. Yeah.
Dmitrii Kustov:
And actually kind of not funny story, but basically I would come home literally just to sleep kind of thing. All right. And thankfully, my office and my wife's office, they were across the road from each other so we would drive together. So that was our binding of the day and driving to to work and driving back from work, which was 20 or so minutes a day one way. So, yeah, I'm thankful. I have a great wife and she supported me throughout this whole journey.
Brian Kelly:
That's wonderful. That's twice you've mentioned your wife. I love that because my wife is equally as awesome. I have to say more just because I know you know what women are amazing. Period, end of story. I don't know how they do what they do. I don't know how they put up with people like you and I. Because they're built differently. They can take on more pain. They're more flexible. They're just awesome. And men, you know, we would be nowhere without them, in my opinion. You know, they say behind every successful man is a.
Dmitrii Kustov:
Woman. That's right.
Brian Kelly:
A powerful.
Dmitrii Kustov:
And to kind of to add to this, there is a saying which is very well known, that if a husband is in the army, then the whole family isn't is in the army. So there's my take on that is if a husband is entrepreneur, then the whole family is in that business, too. That's all. And that's so true.
Brian Kelly:
That is awesome. I've never heard that before. That is so perfectly true. It is.
Dmitrii Kustov:
Tip number two of the day...of the night.
Brian Kelly:
Yes. Yes. Golden Nugget. Number two, at the end, there'll be a quiz. Whoever gets all the questions right, get that vacation. I'm kidding. It's gonna be a random drawing. I'm having fun. We like to have fun, too, don't we, Dmitrii? Even though we're all serious and we've got to get business taken care of, but 16 hours a day for it. I mean, I just want to really hit on that for those watching, listening that think that, you know, how many times has a shiny ball come across and said, "hey, if you just hire me, I'll do your Facebook ads and you'll start earning 20 grand a month, the first month.".
Dmitrii Kustov:
Oh Yeah.
Brian Kelly:
And you're nodding like you're right. And that's what happens. It doesn't happen. That's the problem. You have to do. You have to be willing to do. Let's just put it that way. Something similar to what Dmitrii just laid out for you. Sixteen hours a day. Seven days a week. No days off for one and a half years. Some get there later. Some get there sooner. But the work it. It takes work, Ladies and gentlemen, for those of you thinking, I'm just going to join a network marketing company and find clones of myself, and I will just sit back and bring in the residuals. It doesn't work that way. Work. It takes effort. And the cool thing is, though, the good news is we get to model someone like Dmitrii. We're going to dig in deeper about what makes his business tick. In fact, the (inaudible) question I have for you, Dmitrii, is right down that alley. And it's when I'm so often curious about and that is the area surrounding marketing, because marketing is truly the lifeblood of every business. Without it, you have no business and there is no more marketing is so multifaceted. There are so many ways to market. And for me, it's like, well, what do those successful entrepreneurs turn to when they need to market something successful? So with you, maybe you have a success story based on a certain marketing campaign or approach that comes to mind. What how do you go about marketing your business RegexSEO and what has been your most successful form of marketing to date?
Dmitrii Kustov:
Right. OK. So every business is different. I want to lay that out and let it let it out there. And be very clear about that. So there is no one single recipe which will work for everything, for every business, every guy. Now there are certain things which we do and really most of the businesses should be doing. And of course, we are an Internet marketing company. So we do most of our things are Internet marketing channels. And really what we do is it's every channel available. And you should be doing that as well. From SEO to social media, to email marketing, to content making, and video marketing, referrals, and every kind of little thing, paid ads, even on social media, and on Google and search engines, all that if you have money. If you have budget, you should be doing. Now, we do everything for ourselves as well. And the way we decide and the way you should decide if one thing is better for you or if it works for you well, or if it doesn't work for you, you should be tracking everything and then just basically analyzing the results, the performance. All right. So that's how we go about our things. We try everything. We try every single trick in the book and we just see what brings the best results. In terms of what has worked best for us, it would be SEO, hands down. Now again, SEO is search engine optimization. And that's the things you do to come up in search engine if somebody searches for your product. So in our case, if somebody searches for SEO Houston, we would come up on the first page for local clients or potential clients. And before the show, we actually talked with Brian and there was this kind of like, is this still working? Is it still a good thing? Right. And the whole the whole idea, I think the whole negative impact SEO industry came back from five, 10 years ago when most of the SEO was like a snake oil. Right? It was, you know, a guy who kind of would rip you off. And nowadays, the industry is much, much more serious. And so to give you an example or I guess to kind of continue this train of thought, it's a long term investment. And thankfully, I have been trained. I have started my marketing career as an SEO, as a technical SEO guy. And when I started the company, I opened my own business. Then it helped for sure because I could do all those things myself without hiring somebody or without paying anybody. And but it takes time. It took me about a year and a half to two years to get on the first stage for related keywords in Houston and for that year and a half for that or so, the leads were self generated or referrals or word of mouth. And that's why that financial struggle took place. And that's why many businesses do not survive the first two years. That's going to like a known, very well-known statistic that I think 80 percent of fresh businesses do not survive the first two years. And that's why just if you don't have a way to generate those leads, then how are you going to survive? And so SEO is a long term strategy. And right now we've been in business three for almost four years. It's kind of self generating thing. So it takes way less effort to keep us there. And the ROI, return on investment is much greater. And yeah, I would say that's the most successful thing for us. Again, I want to reiterate that it's not necessarily going to be the most successful thing for you, my dear listener.
Brian Kelly:
I appreciate that. And that shows your integrity and character shining through. That's the thing. Yeah, we were talking right before the show and I asked Dmitrii, I'm sure he's heard this many times, but, you know, SEO is like a dying breed in the eyes of those who are not in the know. And that's why I'm so excited to have you on, Dmitrii, as to kind of dispel that myth. And the other question I had for you, so it's a long term and I get that even Facebook ads can be long term in more long term than people have. You know, I think the ads going to go up and tomorrow the leads just start flying in, but it takes time for it to do its day. With SEO, And, you know, you probably deal with so many different wide and varied businesses. What would be a good average or or kind of marker to say, well. After about 30 days or 60 days or something, you should start seeing getting up on page 10, 5, 2, 1, whatever that is. What is it for you and your company? What have you noticed?
Dmitrii Kustov:
Ok, so that question has been asked all the time, right? A financial client comes in, they ask, when can I get on the first page or when I'm going to see results? Now, as in any long term investments, the way you should approach this if you're hiring somebody is you would not be on the first page tomorrow. But there are certain steps which you can kind of monitor and your SEO company really should be providing that for you in reports and just meetings and all that. And those things are just improvements. So, for example, if you Google whatever products, you know, if you sell shoes. Right? Then you are in, I don't know. Washington, D.C. So if you Google "Shoe Store in Washington, D.C." and that's your business and you do not see yourself anywhere, not on first 10 pages, well then at that point, if company, SEO company, does its thing, then you should see results fairly quickly. To get you on first 10 pages of Google, that's very quick. It takes very, \barely any effort if you know what you are doing. So you can see that within a week right? Now to get from 10 feet to, let's say 8th page, that's going to go a bit longer. And that's how SEO works. It gets harder and harder and harder to get to the first page. So it's kind of like exponential curve and the amount of effort versus the amount of result is growing over time. So it's gonna it's much easier to get again from page 10 to page 3 than from page or even from number nine on the first page to number eight. All right. So that's how you can kind of see the progression. Now, one of the things which many people forget about is that SEO, search engine optimization, is not only about rankings. And that's one of the biggest myths, I guess, or the myth is that I have to only look at the rankings and unfortunately, many business owners, that's all they look at. And SEO companies, not very good ones. That's all they sell. "Hey, we can get you on page one for five keywords." Well, what keywords are those? Are those keywords actually gonna be bringing me any web visits to my Web site? Are they going to be good visits? Right. So I can I can make you rank for like a super long phrase probably tomorrow. But is that gonna be any beneficial to you? You know, if you type in something like that "green plan, sit in the white part in the corner of the office." Would you want to rank for that? No. Right. Your things are...where product is something kind of like a short phrase, how people would search for that. And that's what takes longer. So besides the rankings, there are certain things which you should think about and control not control, monitor. That's web visits. Is that organic search optimization? Is that bringing traffic and increasingly more traffic? Web visits to your website and (inaudible) and other things, phone calls? Obviously in the forum submissions, all those things as well. And so the way we tell it to our clients is that when you're not going to be ranking on the first page tomorrow, we usually say, and it depends on your things, but at least six months to a year, that's about how it takes to see real progress in terms of progress. Sorry, real results. The progress is always there from day one. And we basically show on a monthly basis or biweekly basis, whatever the agreement is, that there is progress, that there are things happening as that you are moving up where (inaudible), phone calls, rankings.
Brian Kelly:
Wow. Thank you for that very detailed response because that helps so much, especially those that aren't familiar with this science. Like a lot of science, it's because it's evolving.
Dmitrii Kustov:
And I also would like to address the notion, which you kind of mentioned, that search engine optimization, SEO, is a dying breed. And actually, I had a recent interview with another show who were asking me that specific question. Like why is SEO is still here? And why is it here to stay? And the easiest answer is like this: when you yourself, my dear listener or viewer, are thinking about researching anything, where do they go? Do you call your grandpa, Hey grandpa. Let me..answer me this right? You just pull up your phone or desktop or whatever, notebook, laptop and typing your query in Google. Well, if you are doing that about somebody else's product, why would everybody else not be doing the same thing about your product? That's just as simple as that. And the statistics don't lie either. As far as I remember, it's 3.7 billion searches. Is it a year or a day? It's probably a year on Google. So that's a lot of searches. And the portion of those searches is about your product, about what your business does. So, yeah, it's actually not. It becomes easier and easier to do that. Oh, there's Alexas and. Although. So now I don't have them type, You can just talk.
Brian Kelly:
It's like when my wife and I are just having casual conversation and one of us asks the other a question and the other doesn't know it. Our response is usually Google.
Dmitrii Kustov:
Yeah, exactly. Exactly right. That does, you know, a lot already. It became a household word. It's a verb nowadays, not a good company name.
Brian Kelly:
That's right. Yeah.
Dmitrii Kustov:
You don't say Microsoft it, right? You say Google it.
Brian Kelly:
That's right. They don't even say Facebook it.
Dmitrii Kustov:
Yeah. Exactly. Exactly.
Brian Kelly:
Good point. Fantastic. And I really wanted to. And you're doing it. I really wanted to bring out what search engine optimization is in more layman's terms. And you're doing just that. I'm curious. Once they get the result, they're looking for your client. They get to say page 1 or even page 2, whatever that result is that they know they can reach. And you've got that for them. Is it difficult to maintain that position once it's there or does that kind of does the effort level even out or does it get less? How does that work from that point forward?
Dmitrii Kustov:
It evens out. OK. Right. So think of standard big corporation or a company or anything like that. So Coca-Cola, right? In the beginning, they probably have to fight a lot. But then after they are on a certain level, they have their competitors, which they kind to fight against, you know, top two, top three. But the efforts you're not investing more in more unless your competitors invest in more and more. And that's another thing which people always forget, is that any marketing, not just SEO, any marketing is always very relative or related relative to your competition. If there's a lot of competition and they have deep pockets, it's going to be much harder to achieve really good results,where it's going to be much harder and therefore it is going to cost more money. Right? Because somebody has to do more and more work and a lot of people forget about that. You know, if you have some kind of small boutique shop and you are doing, I don't know, some kind of custom alligator skin cup things. I don't know. Right? Somebody nobody else is doing. Well, it's gonna be very easy for you to get to the first page to market it because there is no competition. But then,all of the sudden, if you decide I want to create like a running shoes tomorrow and I'm going to be on the page one day after tomorrow. Well, you have to think about Nike and Reebok and all those guys who were investing millions, millions of dollars on from whenever they were established. All right. So now you have to think about how much they're spending. And therefore, if they are the top guys for you to overcome them, you have to overspend more than them and you have to invest even more effort than they are. And still, it's going to take time. It's not pay to play thing.
Brian Kelly:
Fantastic. And, you know, I'm thinking about this from the small business entrepreneur perspective, where if I'm on page one, even at the bottom, I'm one happy camper. If there is a Nike or a Microsoft or somebody that's beating me out. More power to them. God bless them. But guess what? I'm there with them in the same page. I personally would be doing backflips of joy knowing that I'm on page one and I'd be happy with that and know that. And, you know, it all comes down to ROI for each business owner alike. Well, what's the ROI? If I add more to my spend, will that launching me above someone as my competitor actually give me back more than what I just spent an extra amount of money. So they all go through that. You might venture off to something else, which you also do. You're a digital agency, correct?
Dmitrii Kustov:
Yes.
Brian Kelly:
What else besides search engine optimization do you also do for your clients?
Dmitrii Kustov:
Right. So we are a full stack Internet marketing agency, meaning that every type of Internet marketing there is and I mentioned it just a couple of minutes earlier. You know, from SEO to social media ads, social media, social media management to PPC or pay per click, which is those pesky ads when you search on Google or anywhere else. Or if you go to Amazon and then all of a sudden the product you looked at starts following you all over the Internet. Well, we do that, too. And, you know, email marketing when you have like subscribers or something like that. And let's see what else is there?
Brian Kelly:
Video.
Dmitrii Kustov:
I'm sorry.
Brian Kelly:
Video marketing.
Dmitrii Kustov:
Yeah, Video marketing, content marketing. Basically anything, any way you can market on the Internet. We do that. And by the way, which is another big point, which I kind of keep forgetting to talk about and many people keep forgetting about it, is that it all starts with the Web site. Right. So we do Web design, we do Web development. And because otherwise, if you market, whatever you want to market, if the users can go to your Web site or it looks ugly or it doesn't work on phones or just not a good Web site, it's not going to matter. You can put a million dollars in it in marketing, but if it can't convert it, if it can't convert those of Web visitors into callers, into a store walk ins, into form submission, there's you know, it's just not going to work. It doesn't. That's going to make any sense. Yes. So we do alot and.
Brian Kelly:
Fantastic. And the reason I brought that up is I didn't want viewers to think, well, when SEO, I get on page one and then someone beats me out and I don't have the money to beat them out, then I'm high and dry. Well, no. Because Dmitrii and his team can now offer suggestions and other marketing avenues and platforms that could still be within your budget that will get you the ROI you're looking for. I'm the same of the same opinion, Dmitrii, that you should hit every possible marketing platform you can possibly afford or do on your own either way. But very few people can do all of them on their own if they can. I want to do that is because I'll hire them. And actually, it's your company, really. It's not one person. That's what I was going to ask you about SEO. What would you say to someone who is considering going down the path of becoming an SEO expert and doing all of it by themselves? What would you say to that person if you were to mentor them right now?
Dmitrii Kustov:
I mean, if you're interested, if you have passion about it, go for it. Right. It's gonna take time for sure. If you can do anything, you can't learn anything within a day. And it depends on kind of like what you like and what you dislike. I'm a tech guy. I'm a programmer by education or by trade, I guess. So that was fairly close to me. And I learned fairly quick. And fun story, The company I officially started working with as an SEO officially and initially they they had the ad for a developer. So it was a PHP developer and I am a PHP developer. So I went there and the owner was like, well, we don't really need a pitch developer, we need an SEO guy. So here's a month, learn SEO or we've got to get where we're going to fire you. So a month later, I was pretty much running the whole SEO department and six months later I was running a marketing department at that place. So, yeah, you know, if you're motivated, if you are interested enough, you can do it. Of course, that's all you have to be doing because otherwise you kind of get torn into different directions and you're going to get a little bit good at a ton of things instead of really good at one thing. But it's possible. Anybody can learn. I guess it's just going to take time and effort.
Brian Kelly:
What a refreshing answer. I totally expected you to say run, run the other way as fast as you can. Don't do it because 16 hours a day for a year and a half, seven days a week. I wouldn't recommend it to anybody. And you just said, oh, if you want to do it, you're passionate. Anybody can do it, right? Yeah.
Dmitrii Kustov:
It's as (inaudible) as anything else. You know, you want to become fluent in I don't know, French or Japanese or Chinese. Right? One of the Russian. I'm from Russia. If you want to become proficient in speak an annual language, you can do it. Just gonna take time and should just learn half a word the day. It's gonna take you a long time, but you can do it.
Brian Kelly:
I love it. I love it. What a great attitude you have. And that's why I believe that's one of the biggest reasons I believe you are successful and that you have a thriving company with a great culture. You're just so refreshing to talk to. You know, we talked to open the show or I opened the show talking about patterns or pillars of success. And there in my opinion, I think there are patterns or formulas to become successful. What is your opinion? Do you think that there is some pattern or formula to becoming a successful entrepreneur and if there is one. How does one find it?
Dmitrii Kustov:
Yes, there is a formula and it's actually very, very easy. It takes only three ingredients blood, sweat and tears.
Brian Kelly:
Love it.
Dmitrii Kustov:
Well, and that's that has a point to that. But for real, the like the real answer. And it does take blood and sweat, blood, sweat and tears and a lot of it. But the real answer is actually not that much different and not that difficult. It's just persistence because again, to survive in the business when you start or not even start, when you're already in the business for some years, it takes persistence. Right. You have to doing. You have to be doing right things for a long time. And it doesn't necessarily bring the the money or if it brings troubles, you have to go through it and just power through it. So persistence. Number two is just passion. You have to be liking what you do. Otherwise, every day is going to be very miserable for you. And. Well, really? Number three, as self promotional as it sounds. Sorry. Wow. We have Clinton guys running around. The third thing is just. Well, marketing. All right. I know it's kind of sounds self promotional, but no matter how good you are, no matter how good your product is, no matter how passionate or consistent persistence, wherever you are, if nobody knows about you or your product. Well, how and how are they gonna buy it? How are they going to hire you? So, yeah, marketing, spreading the word. It doesn't have to be Internet marketing right off the bat. It can be just going to friends and or shouting from the rooftops or whatever you want to do. But but it's marketing. It's it's spreading the word spread in the news that, hey, I'm here. My product is great. I'm great. Come work with me.
Brian Kelly:
I love that you said that. I was just speaking with a friend of mine who's in a radio and television network industry. We were just having this very discussion about, you know, I have seen I've gone to many seminars and workshops and typically the experts on stage will tell you all about the art artistry of copywriting on your Web page. The colors to use, the price numbers to use down to the psychological. You know, Nat and they would tell you the split test and, you know, get graphics done from here and do this that way. Do you lay out this way, use parallax, use this, use that. Not one of them. Not a single one of them, though, could get up there and tell you that. Well, but you have all this. If you don't have traffic, it's worthless. So let me let's back up and let me tell you the secret to getting consistent and good quantity, traffic, quality traffic as well. And that's something that had been missing for years. And now everyone just goes straight to Facebook ads and that's all you don't hear hardly anything else anymore. And you're refreshing to re introduce all of the forms of marketing that so many have. You know, some will concentrate on one and only one YouTube marketing or Facebook ads, or email marketing. There's there's others content marketing, writing, blogs, trying to get. But that's just SEO, right? Because no one's gonna see it unless SEO picks it up. I don't know how else they would do that. So I love the fact that you've covered the entire genre, the whole the whole landscape, if you will, of different types of marketing platforms that can be done from the Internet. And that's right. That's what I love because I'm a geek. I said that in the beginning. It's one geek to another, an old one to a young one. It's a passing of the baton. I never had a baton to pass. You have the biggest baton and you're awesome guy. There's no doubt. Very, very accomplished, successful. You have a great team and that's because of the leader. I will be straight up blunt about that. You are the man.
Dmitrii Kustov:
Thanks.
Brian Kelly:
Yeah. So whenever you need to give a pep, talk to your team if you ever need that. Just replay this video and then they'll know someone else thinks that you're that awesome. Yeah. I mean, seriously, you could do that. In fact, maybe play it or more just to kind of give him a read. You know, what you guys are doing as a company is is phenomenal. And I applaud you for bringing SEO to the front, because it's. And the fact that you're so upfront front about it's going to take time. That's what I love, your honesty, authenticity, because everyone wants instant gratification, a quick fix.
Dmitrii Kustov:
And it does take a team as well, which I can't I can't repeat often enough. You know, you can do everything by yourself. And, you know, we have a great team here. I have two more business partners. And, you know, everybody is good at their job and it's collective effort. And so it's not just me. So that stop flattering me.
Brian Kelly:
I'm not necessarily saying you're doing everything, but you are the leader. You are the founder. You're the one that started this whole movement. And it you know, a reflection of a company is off. It's often no reflection of the leader quite often. And so I'm not gonna stop flattering you no matter what you say. It's just telling the truth. That's all. So actually, my gosh, I can't believe this we're . We're nearing our 1 hour,Dmitrii. Happens every single time. There is one one beautiful question that I love to leave the show with every single show. It's it's so cool. It's amazing. And you don't even know what that question is gonna be. There are several that I've thrown your way. You had no idea. It's pretty organic. But before we ask that question, you know what? I promised the viewers something, didn't I? And there's actually two things. There's two things. First, you can win a five night stay at a five star luxury resort in Mexico. And then Dmitrii has something amazing. A little bug told me a little earlier that he would like to offer all of you as well. So first, let's jump into that wonderful vacation stay. How can you enter? Well, let me tell you how, if you're watching your screen right now is take out your cell phones. You now have our permission to look away from the screen for a moment, pull out your phone and punch in the phone number of (661) 535-1624. Once you've done that in the message area, type in the word PEAK, that's P-E-A-K, and tap that send icon. Go ahead and do that right now. Again, it's (661) 535-1624 and then enter the word PEAK, P-E-A-K and tap send and you will be officially entered. We will notify you by text. And again, this is sponsored not only sponsored by PowerTexting.com, but this technology you are using to enter is powered by that very company. And my buddy Jason Nast, Ronda Partners at PowerTexting.com have put together phenomenal, phenomenal resource. I recommend all entrepreneurs use this same vehicle. So back to the man of the hour. Dmitrii, you know what? Let's ask the question first so you can kind of shake the rust off and say, okay, I'm done with that. Finally, I don't have to sweat anymore because I have no idea what Brian's going to ask me. I'm getting nervous. No, not Dmitrii's cool hand Luke over there. But the thing is, it's a defining question, Dmitrii. And I've asked every past guest the same question. And what I found very interesting is no two people yet yet have answered this the same exact way. It's amazing. So what I'm saying is there is no such thing as a wrong answer and thank you for those likes and loves everyone. There is no such thing as a wrong answer. In fact, the only correct answer is yours, because it's unique to you. Does that make sense?
Dmitrii Kustov:
Mm hmm.
Brian Kelly:
So that just takes all the pressure off if there was any to begin with, which I know there wasn't. So, Dmitrii, are you ready?
Dmitrii Kustov:
Sure. Hit me up.
Brian Kelly:
Dmitrii Kustov. How do you define success?
Dmitrii Kustov:
Ok. I think that and I truly believe that success is a very, very much it's an individualistic trait or metric, right? Meaning that success means completely different things to two different people. To everybody. Right. There are people who are making $24,000 a year and they live in a 500 square foot apartment and they're happy. Right? Because that's what success means for them. That's what that's what their goal was or is. And really, success, by definition is achieving the goal. So it really means achieving the goal. And there are people, millionaires, billionaires, who are saying, I'm not successful yet. All right. I have not fulfilled my destiny or I did not reach my goal. So to me personally, success is when I feel happy and I can put food on the table and have a roof over my over my head or my family's head. And that's really all that is for me. So as long as those simple things really are ticked off, then, you know, that's what success means for me.
Brian Kelly:
I love it. And as unique as you are, it is another yet unique answer. And it's phenomenal because for you notice everyone watching and listening that it had nothing to do. His answer had nothing to do with money. And it's interesting that that's been the case throughout. It's it's amazing. Those that are not entrepreneurial mindset of entrepreneur mindset often will go to the money because there's a scarcity mindset going on there. That's a whole another topic for a whole another day. And I appreciate that answer and I appreciate you giving it that kind of merit. And I love how you started by saying it means something to each individual on an individual basis. And it's so true that I have proof of, you know, many shows of of in the past where each and every person has a different idea of what success is to them. And that's always the only answer is the only correct answer was yours.
Dmitrii Kustov:
Right. And really, what I would like to also kind to emphasize is that if somebody has defined the success, do not ever do not ever take as their definition of success for yourself. Right. And because nowadays, especially with so much depression and kind of like unhappiness in the world, especially in the world of business all we did not make a million dollars this quarter or this year or whatever it is. Well, but I mean, how do you measure that is not the your metric or is it because your body told you you've got to make a million dollars? Right? So it just common sense to me, I guess. But, you know, as I said, different people think different things.
Brian Kelly:
Absolutely. Very well stated. And there is another giveaway we have for everyone, compliments of the handsome young guy over here next to me, Dmitrii. If you don't mind, I'm going to just pull up your Web site and put your handsome face next to it. And you can describe the beautiful gift you are about to impart upon our viewers and listeners. All right. So what do we offer for listeners of this podcast, viewers? A free marketing strategy, either audit, if you have one in place, if you have a business, or if you don't have a marketing strategy yet as of yet, then we can develop it for you. Now, it might sound simple, but it's actually not. It takes about a week for at least three people in office to properly develop a marketing strategy marketing campaign, as in how to progress from where you are at now to the next level. So what we are doing now is basically offering that for free. The whole marketing strategy, which will include not just the CEO, it will include every single marketing channel appropriate for your business. Did you listen? Appropriate for your business, Right? So in order to get that, it's actually very simple. Nothing special. Go to our Web site, RegexSEO.com and either call the number on the website or fill out a contact form on the website and just mentioned that you heard this offer on Brian Kelly's podcast. That's all I have to do.
Brian Kelly:
My goodness. I had no idea that was coming. I honestly didn't know that that's what you were offering. That is unbelievable, Dimitrii. What incredible. Oh, my gosh. I'm going to fill that form out. I'm going to call it no, because.
Dmitrii Kustov:
Yeah, absolutely.
Brian Kelly:
Oh, my gosh. I'm getting goosebumps because what an unbelievable gift that you are offering. So the means to get to it once again or I'll repeat it for everyone that's watching and perhaps listening is you can either call this number it's (832)-422-8063. Mention that you saw Dmitrii on this show, The MIND BODY BUSINESS Show or go to the website and that's RegexSEO and I'll spell that for you. It's R-E-G-E-X-S-E-O.com. Either way. And then click on the Contact Us link here. Demonstrate that real quick. If you click on it, Contact US link, you'll see that and then just go through, fill out the form and my goodness, Dmitrii, are you kidding me? Now a week and three people for free.
Dmitrii Kustov:
Pretty much.
Brian Kelly:
That is. I can't I'm I usually don't. This never happens to me, but I have no words. You've got me silenced. That was awesome. Thank you. That is an amazing. So, please. In all seriousness, everyone watching and listening. Take advantage of this. I mean, honestly. And you know that Dmitrii and his team can only take on so many of you. And I don't know what he's going to cap it at, but at some point he's going to have to say no. And just know that. So if you are someone who knows, you need a strategy to be developed or you have one and you want a consultation or something to refine it and see. He just said every one of those marketing platforms, I mean, please understand the value of this. It is huge. I mean, video marketing, email marketing, social media marketing, SEO, Google, search, marketing, all of it. They are going to do a full comprehensive one week. He's going to employ three of his people on for you. For nothing. Holy. It's the value.
Dmitrii Kustov:
The value is we do it for about five thousand dollars typically
Brian Kelly:
Ok, I was going to ask you that, too. So thank you. Five thousand dollars. And so I think it would be a good thing for us and it's up to you. But do you want to put a time frame or a time limit on this offer? Because this show will be recorded and others will hear it and see it far, far into the future,.
Dmitrii Kustov:
Right Yes. So it's not forever. That's for sure. You can always reach out and talk to us, but the actual offer till next Friday. So whatever debate comes up. That's. Let's see. That's going to be August the 2nd.
Brian Kelly:
Sweet August 2, 2019.C
Dmitrii Kustov:
Correct, Yes.
Brian Kelly:
Wow. What an amazing gift. I cannot help that. I'm just I'm blown away. I'm blown away. Dmitrii, what is the best way for people to contact you directly? Is it through your website, your Facebook? What do you prefer?
Dmitrii Kustov:
Contact me directly. It's going to be either on Twitter or LinkedIn. My user name or handle is DigitalSpaceman? So as you probably have seen, if you're if you are watching our branding, our brand is very space related. We are in Houston, after all, you know, NASA and all that stuff at the same time, all the marketing, it's about achieving new heights, right? Exploring new horizons. So, yeah, our our brand is all about space. So DigitalSpaceman.
Brian Kelly:
And no underscore dash, just all together.
Dmitrii Kustov:
No underscore. No dashes. All one word. DigitalSpaceman.
Brian Kelly:
And if you're on LinkedIn, go to Dmitrii Kustov
Dmitrii Kustov:
Well, they do have user names nowadays, too. So all you do is LinkedIn.com/IN/DigitalSpaceman.
Brian Kelly:
Cool. Awesome. Wow. Dmitrii, you. You really raised the bar. You did a phenomenal job for our viewers and listeners. The value was through the roof. I know I had fun. And that's all it matters, right? I'm just kidding. I'm kidding. I know that our viewers had a good time. Oh, thank you, Jason Nast just typed in DigitalSpaceman, @DigitaSpaceman on Twitter and LinkedIn. Thank you, Jason. Jason, again is the founder of PowerTexting.com and he is watching right now. That's how great a sponsor he is. And a friend. He's actually a personal friend of mine as well, dear friend. So we've gone over a little bit, but that's OK, because this is not a traditional station. And so you get to go another hour, Dmitrii?
Dmitrii Kustov:
I'm good. I'm game. Let's do part two.
Brian Kelly:
I love it.
Dmitrii Kustov:
I'm fine. We do it every week if you want to.
Brian Kelly:
You know, in all seriousness, I would love to have you back to do, you know, concentrate on the other platforms and do more digging into those to give people some tips and tricks that they could try on their own. Again, knowing there's no one personally could do all of those, that they really need your help and your your business. But that shows them and gives them that feeling of confidence, knowing that you guys know what you're doing. And that will just do nothing but good things for you and your company. But please do take advantage of this offer. My goodness. RegexSEO.com. Click on Contact US, mention The MIND BODY BUSINESS Show and say I want that free marketing strategy audit and consultation that you're offering. One week, three people working on it for you for free. Unbelievable.
Dmitrii Kustov:
And the audit is not doesn't have to be out of entire marketing strategy. Right. So, for example, if you have another SEO company working for you and you're not really happy with their results or if you have somebody doing Facebook ads for you, whatever it is, we can basically do the audit and tell you if they're doing a good job, if they're not doing a good job, we don't have to employ us. There is no strings attached. Anything like that. And we just tell you the truth. If they're awesome. Good for you.
Brian Kelly:
I love it. Listen to this guy. I mean, how many how many, Dimitris, are there out in the world right now? They're not enough of you.
Dmitrii Kustov:
Well, maybe it's only me. Now only one.
Dmitrii Kustov:
That's right. unique.
Brian Kelly:
You are you're very unique and in a great way. And I appreciate you. I so appreciate you for coming on and spending this hour with us and giving this intense value, because, again, this show will be available to all for many years to come and many will reap the rewards of listening to your wisdom. So appreciate you, Dmitrii, once again.
Dmitrii Kustov:
All right. Thank you for having me. Absolutely. It was a pleasure.
Brian Kelly:
You're very welcome. All right. To every one of you that's been watching and. Yes. Thank you. Jason Asses. Thank you. Dmitrii, great info coming from him. That means a lot as well, because he's quite the entrepreneur in his own right. Very successful as well. That is it. That is our show for tonight. I want to thank everyone for watching and listening. Dmitrii, once again, thank you so much for everyone out there. We will see you again very, very soon. So just keep watching your e-mail and text if you haven't. Go to TheMINDBODYBUSINESSShow.com TheMINDBODYBUSINESSShow.com and opt in at the very bottom of the page and you will get an automated notification the next time we go live with the link. Really super simple. You just click and you're there and you're watching again. We'll see you next time. Be blessed, everyone, and have a great, great evening. So long.
Dmitrii Kustov:
Bye bye.
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Dmitrii Kustov
Declared the "SEO Rockstar" by the American Marketing Association, Dmitrii has significantly increased the online presence of brands through custom digital marketing campaigns and innovative content marketing techniques. Dmitrii is the Internet marketing director at Regex SEO and his work has appeared on MOZ, RankWatch, SEMrush, HackerNoon, UpCity, Business Innovator Radio, Small Biz Bonfire, and many other high-profile marketing platforms.
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Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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