Special Guest Expert - Dr. Cheryl Lentz
Special Guest Expert - Dr. Cheryl Lentz: Video automatically transcribed by Sonix
Special Guest Expert - Dr. Cheryl Lentz: this eJw1kF9rwjAUxb_LfdhTbbTadhZkzHW4wurGikP3UkKS1rCkKfljp-J3X8rY4z333N853CsQ1VnW2dqeewYZPEIAvDMWd4TVnEIWRXG0TOf3ARBnrJLOMP23SGbJIo4CwIQo5wn_4jKdBtBwJmjdYTlCGy6Y534PWLcGsis4Lbx8tLY3GULDMIStUq1guOcmJEoiqvmJoVOExlODZu5weSmLjXjXk3rzEX8SPcX7JP36kfVe8XL-gIVdSUY5vjPKacJWVA2dUJjufFQAllsxNimLbb5-yw_rXVVsn6tqkuunI9Nn8ep_cAllv_DmRmmJrXeP4-32CwohYTQ:1lN5g0:jggLprYJPJW48xuODD08GgfrJ0Q video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Brian Kelly:
So here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Work, dedicated, determined and driven. How do we finally break through and win? That is the question. And this podcast will give you the answers. My name is Brian Kelly. And this is The MIND BODY BUSINESS Show. Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show, we have an amazing, amazing guest for you tonight. I cannot wait to share Dr. Cheryl Lentz with you, with the world, because of her amazing, amazing background and the fact that she loves serving people. And that's what I love about what I get to do, is I get to share amazing individuals like Dr. Cheryl Lentz. And it is so fulfilling I cannot begin to explain The MIND BONDY BUSINESS Show. So what is that all about? It is a show I had put together - it's a show for entrepreneurs, you small business people that was made by entrepreneurs. And the whole purpose of The MIND BODY BUSINESS Show is to help you, to get to that next stage in your business, maybe even in your personal life. We talk about a lot of various topics on the show and what I found in the last decade or so when I started studying just those who had achieved success that was greater the level than mine, like a lot, a lot more successful, I started realizing after person, after person that I was studying something there. Some people I know personally, these are others that are authors of books that are still with us. These are also others that are authors of books that are no longer with us. And I was just studying those who had achieved a high level of success from my vantage point. And I wanted to find out what is it that made them so successful? Don't they put on their pants one leg at a time? Don't they put on their shoes one at a time? What makes them more successful than me? So I began studying them. And, over time, three things, three patterns kept bubbling up to the top over and over and over. And you might guess what those are. There's a basically the title of this show. So mind is mind set. And your success or lack thereof is all due to what's going up in that beautiful noggin of yours. Yes, that's right, it's on us, it's on us to develop that positive, powerful and most importantly, flexible mindset...and body, that is literally about taking care of your body. All of these successful people I studied took care of themselves nutritionally. They would exercise on a regular basis. That doesn't mean you have to be an Arnold Schwarzenegger in his heyday, if you're a guy, and you don't have to be a supermodel if you're a woman. That means you need to just move on a regular basis, exercise, do what you can within your, within your means, with what you can do. And that's what these successful people have done. And then business. My goodness. That is so multifaceted and so interesting because all of these successful people had mastered the skill sets necessary to develop and build successful businesses and also to help grow them, scale them and continue to move forward. And we're talking about skill sets that they mastered, such as marketing, sales, team building, systematizing, leadership. I could just keep going on almost all night. Here's the thing you might be thinking, well, gee, Brian, how am I going to master every one of these skill sets? Mastering anything takes time, and you would be right. If you learn how to master just one of the skill sets that I actually mentioned in that list, just one, then you could be well on the way to the road of insurmountable success. Do you want to know that one is? Maybe? All right, I'll let you know what it is? It is the skill set of leadership. When you have mastered the skill set of leadership, you can then delegate those tasks to other individuals who have mastered those skills that you have yet to do. And thereby, you never need to if you have a good group, a good team around you and you have the leadership skills, in your hip pocket to orchestrate all of it. So, The THE MIND BODY BUSINESS Show is here to help you. So all you need to do is listen to the guests, Dr. Cheryl Lentz, who is coming on tonight and take notes. Take very notes. And speaking of notes...To a person, all of these successful people that I studied were also very voracious and avid readers, and so with that, we're going to segue into a segment I like to affectionately call bookmarks.
Announcer:
Bookmarks. Born to read. Bookmarks. Ready, steady, read. Bookmarks. Brought to you by reachyourpeaklibrary.com.
Brian Kelly:
There you see it, reachyourpeaklibrary.com. One quick word as you're watching this live, or if you're watching it as a recording, or even if you're listening to us on a podcast after the fact. Very important that you keep your attention here on the show, on the audio, on the video, rather than going running away, clicking on tabs and searching for resources that you hear on the show, such as reachyourpeaklibrary.com. What I implore of you to do rather than do that is to write them down now on a piece of paper, on a notepad, on your computer or wherever, or however you can. And then later after the show, go visit it. And why do I say that? It is because the magic happens in the room. It's a virtual room. I think you understand where I'm going. I would just hate for you to take your attention away for just a moment. Hunting down a resource while Dr. Cheryl Lentz drops that nugget that is going to change your life forever. And if you missed it, you missed it. Now you have to go back and replay it, but you won't even know you missed it if you weren't paying attention. And you won't know to go back and replay it. So do yourself a favor and take notes. I host the show. I run everything, and I take notes, during the show. I write things down. I'll show them to you later. So just do that. Reachyourpeaklibrary.com Real quick. That is a gift that I put together. I had it put together with you in mind. Sounds cheesy. But it's true. I did not myself become a voracious reader until about the age of forty seven. So that's about nine years ago. And then I thought, wow, what an eye opener. This catapulted my success like nothing before. And I didn't realize how simple it could really be. It's just by reading books. It's not just any books, it's the right books, as you'll see on the site. All of these books are ones I have read personally, and I vet them, and they have had some to great effect on me either in business and personal life or both. And that's why they're on this list. So not every book I've ever read is in this list, but I started devouring books. As you can see, there's a number of them in here, and you might recognize a few of them. All I say is find a book you haven't read that's on this list and click the button and go get it. And don't even go, don't go through paralysis by analysis and try to read all of the the captions here under all these books. The first one that jumps off the page that grabs you just then take action and go read that book. All of these buttons here by here, they go to Amazon, they go straight to an Amazon site. So, this isn't what I would call a moneymaking website. That wasn't the purpose of it. It was here to give you the ability to be more efficient in your time and pick out information that isn't going to waste your time. And so there's no guarantee that all these will have the same effect it had on me, on you. But, the odds are greater if you can at least go with a list that's been vetted by someone else who has been successful. So that is there for you. And speaking of being there for you - Oh, my goodness, I'm excited we have somebody here for us. Who goes by the name of Dr. Cheryl Lentz. And you know what time it is? It's time to share her with you. Here we go.
Announcer:
It's time for the guest expert spotlight. Savvy. Skillful. Professional. Adept. Trained. Big league. Qualified.
Brian Kelly:
And there she is. Ladies and gentlemen, the one the only Dr. Cheryl Lentz. Yes!
Dr. Cheryl Lentz:
Hello Brian. It is such a pleasure to be here. I love your bookmark segment. As a college professor I have a really good book to add.
Brian Kelly:
Oh, fantastic!
Dr. Cheryl Lentz:
Tonight it's called Love is Just Damn Good Business by Steve Farber. It is a fabulous book that operationalizes love in the business space. And it is just phenomenal.
Brian Kelly:
Love is Just...
Dr. Cheryl Lentz:
Damn Good Business.
Brian Kelly:
See. I told you guys I was writing. Taking notes. And I'm going to, because here's the thing - this is something I have made a habit of doing, and, it's a good habit. And that's why I share it. When I get a recommendation of a book I have not yet heard of - I mean, when this show is over, I will be on Audible, ordering that book, and adding it to my library. Because, then, I now don't have to think about it, it will be in line of all the other books that I have in there that I have not yet gotten to. So I appreciate those. And as we go through, if you think of more, we can definitely get those out as well. Before we formally bring you on and give you the the respect and justice that you deserve. I'm going to talk about a few of our wonderful sponsors. One of them is right above Dr. Cheryl's, left shoulder. It's that red logo if you're watching on videos, The Big Insider Secrets. Guess what, ladies and gentlemen? If you stay on to the end, if you're watching us live, you will get the opportunity, to enter to win a five night stay, at a five star resort, compliments of The Big Insider Secrets, and that is my buddy Jason Nast and his company that provide us the ability to give this away every single show. It's amazing. And just so you know, it is legitimate. Meaning you're not going to be whisked away to this resort and then spend five hours getting pitched about a timeshare. Nothing like that. It is a vacation stay. Make no bones about it. So stay it to the end and you can win that. And then, we also have some other phenomenal things for you. Carpet bomb marketing. So if you're struggling with putting a live show together and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high quality show and to connect with great people like Dr. Cheryl and grow your business all at the same time. Well, then head on over to carpetbombmarketing.com, Carpet bomb marketing. Saturate the message or the marketplace with your message. Yes, I know the tagline. My goodness, Brian. And then there is one of the key components that is contained in the carpet bomb marketing courses. And this is one that you'll learn how to absolutely master. It is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. And over the course of the past nine, actually more than nine years now, we have tried many of these, quote unquote, TV Studio Solutions software applications for live streaming. And I'll tell you right now, StreamYard is the best, of the best. It combines supreme ease of use along with unmatched functionality. So start streaming high quality, professional looking, live shows for free with StreamYard, now. So, go ahead. Write this website down. And that is, R-Y-P dot I-M forward slash stream live altogether. R-Y-P dot I-M forward slash streamlive. I'm talking fast because, I want to get back to, the woman of the hour, Dr. Cheryl, who is graced us with her presence, with her time, which is very valuable and I respect that immensely. And I just want to say again, thank you again for taking the time to be with not just myself - this isn't about me, it's about you, and it's about the audience that gets to partake in your brilliance. And so...
Dr. Cheryl Lentz:
I'm honored to be here and hope that whoever is listening, that I have a message that will change their life for them.
Brian Kelly:
And I think it will, because everyone, I want you to listen to this and recognize what this young woman has accomplished. Ok, so we're going to give you a little background. Known as the academic entrepreneur, Dr. Cheryl is a unique and dynamic speaker who intensely connects with her audience. I love that word. Having one foot in academia and one foot in the business and entrepreneurial space. That seems rare to me that anyone has that kind of duality. Her goal is to offer the audience pearls of wisdom today, they can use tomorrow, in their personal and professional lives. It is not enough to know, the expectation is for participants to take action and do. I love this. Join Dr. Cheryl on her journey to connect those dots to provide inspiration, knowledge and counsel to move forward effectively. Guess what? There's more. And you'll want to hear it. Known globally for her writings on leadership and failure. Ooooo....I like this, as well as critical and refractive thinking, she has been published more than forty nine times with twenty five writing awards. We're talking about, an A. The top of the game. Right here. As, as an accomplished university professor, speaker and consultant, she is an international best selling author and top quoted publishing professional on ABC, CBS, NBC and Fox. She took the stage as a TEDX speaker in Farmingdale 2020, October 10th of 2020. And so with that again, please welcome, give her, give her a bunch of love with the comments and say hi, and give her some high fives. The wonderful, the amazing Dr. Cheryl Lentz is on The MIND BODY BUSINESS Show. So excited.
Dr. Cheryl Lentz:
Thank you. So Brian, it's so lovely to have such a warm welcome in such introduction. It's hard to believe I've done all that. I just put my pants on one leg at a time like we all do, and it just kind of happens to move us forward. So..
Brian Kelly:
I'm glad you said that, because a lot of people, including myself, used to think there was something different about these people that, you know, maybe they had a third eye somewhere that I could find, you know, or that, I don't know, an extra beefy brain, something going on that was different, that made them more successful. The interesting thing is they're human beings, just like the rest of us, Richard Branson, Dr. Cheryl Lentz. We're all human beings that have similar makeup, physically and mentally. Not all identical, of course, but what is it that makes them more successful? I mean, do you have any opinions about that, Dr. Cheryl? What makes someone more successful than another?
Dr. Cheryl Lentz:
I think it's resiliency and consistency. I have failed in every major area of my life, bar none. And I've some of my epic failures actually happened when I was in college. And I'm now 30 some years later trying to fix them because I now understand them, which I didn't when I was 20. And I find it very ironic, that I look at failure now as a gift. I guarantee you what happened to me in college was no gift at the time. I was a smart aleck, I was acting like a reactive teenager because I had wanted these dreams my whole life and I had my professors stood between me and them and dismissed me. And with a swipe of the pen, my life changed immediately. And I'm sitting there going, well, that wasn't in the plan. What do I do? This wasn't supposed to happen. I didn't plan for it. There wasn't a plan B, there wasn't a contingency plan. And now I find it immensely ironic that I spend a lot of my time doing podcasts and keynote speaking about failure. And I'm thinking, so great. I've now been dubbed the Queen of Failure, but it's the question of did I allow failure to remain. And that I think it's the biggest thing because there's a great quote, if I may, by the infamous Winston Churchill. And it's one of my absolute favorites. But it goes something like, "Success is not final. Failure is not fatal. It is the courage to continue that counts." That's the secret.
Brian Kelly:
And failure is inevitable and it's going to happen multiple times, and if you're not able to overcome it and learn from it and move forward, after it, you will never achieve success. In my humble opinion, and...
Dr. Cheryl Lentz:
I think it's right there, I used to scare the heck out of all of my bosses because my mantra tends to be fail faster, succeed sooner. I want you to do as quick as you can, get it out of your system so we can get on to the good stuff. But most people do not like that effort. They just think somehow it is the worst F word in the world and I'm going, "It isn't". And this is the hard part, it took me a long time because, failure is a gift. Failure is not something that happens to us. It happens for us. And that little itty bitty distinction is something, because a lot of us, which is what I did in college, is I put that failure, I put it in a box and I put a nice little ribbon on it and put it the back of my closet. And it sat there for 30 years. Because the big mystery with me is I was a musician. I've been playing since I was five years old. I went all the way up to the university level. And then my professor walked in one day and said, "You're done. It's over. Bye-bye. Find a new line of work." And he walked out and I can still hear the click of the door behind me is the left going, "Excuse me? Did I miss something here?" But it's the difference between wanting to train to be an Olympian versus training to simply have another line of work...and I- because I was so painful. And that's why we don't like failure. It's painful. It hurts. We don't want it. So we avoid it. And that's exactly what I did. I put it in the box and said, "If you don't want me, I don't want you and I'm done. I'm out of here." I didn't play for more than 30 years. 30 years. Music was my sanctuary. Music was my church. Music was who I was. Not what I did. And I walked away. Simply because, I didn't get my way. And, what I heard, which is what most of us do, and hear me clearly, is when somebody tells us we can't do something or we're not good at something, we take it personally, and we hear, we suck. I'm the worst person ever. I'm the failure. And that's the distinction I need to help you make tonight. You are not the failure. We are amazing people, all of us. But we have to learn to separate ourselves, the person, from ourselves, the skill we're trying to learn. Most of us don't make that distinction. So, and I didn't in college thinking, "Oh my gosh! I am that failure. I couldn't do.." - None of my friends, were dismissed from the music program. No one had ever in the history of the program been dismissed. Just little old me. And I heard I was horrible. No, what I should have heard, is you're not good enough to be at the Olympic level, but you're much better than where you were and how good I was since I've been playing since five years old. That's not what I heard. And I didn't have a mentor to help me process this. And I'm afraid that, my professor was less than stellar in his bedside manner, so to speak. He - most of us don't like conflict. Right? So we give the bad news. Vandy, we we don't want to fire somebody, but we have to and we do it unceremoniously and it's very hurtful, and they're left to pick up the pieces, because we don't help them through that. We don't like conflict. Nobody does. I'm not sure, other than maybe a firefighter or a first responder. We are not trained to run into a burning building. Chances are, we run away. We have learned - we need to learn to stand our ground and understand, "Well, what was failure going to teach me?" And I have learned amazing lessons, from failure. Because now I see it as a gift. Some will say, "Well, keep digging and you'll find the pony." Maybe. "Keep getting up one more time, than you get down." Maybe. The resiliency. The keep showing up. And again, I'm making a career out of failure. Who does that? Right. I have failed every single part. I mean, it doesn't matter. Career, family. I've been divorced twice. I mean, it doesn't get any more personal than that. But guess what? I'm still standing. I am still here and have had the most amazing career because of something that my professor did to me and - did for me. And this is what Covid has done for us. Many of us have become very resilient because we were forced to. I was forced because my professor said this is the end of the line, you're not going forward. And so I had to shift. What has Covid done but shift. Many people have become very successful because of the gifts. And we look at Covid, it's like, "Oh, you've got to be kidding? How is your failure any more than Covid? It's a blessing." It all depends on how you look at it. Because here's some magic for you. Most of us think the glass is half empty. Some of us think the glass is half full. Here's the secret. Fill your glass. It's a choice we always have. And most of us don't think of that choice as filling your own glass. Why? It's too easy not to. It's too easy to complain. It's too easy to put it away. We don't like pain. Pain is purposeful. Pain keeps you from burning your hand on the stove. Pain teaches you things you would not learn otherwise. But how many of us, Brian, like that part? Yeah, it's messy. It's painful. It's easy - I mean, I can tell you as a college professor, because I do teach as well. Twenty one years now, that if I change the word exam to exercise, my student grades go up 20 percent. Just from that mindset because we hear that E word where (gasps). And I'm the same way. I'm a student now. I'm getting a second master's degree and it's a long story. But I'm going - and I'll tell you, my first exam, I was the same way. And I'm like "Ohh I'm out of practice. I'm going to school in 13 years." But it's the same way with the F word. We don't like failure. And my contention is, you want to succeed, you better make friends with failure and you better be on a first name basis and get over it. Because failure is the greatest gift you'll ever have, if you can look it in the eye, if you can be accountable for it, and you can do a little bit with Napoleon Hill, there's some other book to add to your list. Napoleon Hill, a big fan. Matter of fact, one of the books I've just written, and that was number 50, Failure has no Alibi, the most powerful book I've ever written. And Brian Stillwell actually wrote the, the foreword for me because he works with the Napoleon Hill Foundation. But it's the ability, you fail, you own it, you're accountable for it, you look it in the eye, you stare down and you work through it. You don't avoid it. You don't put it in a box. You embrace the pain. And most of us are like, "Are you losing your mind?" The answer is no. But the fact is, the only way... We know this from geometry, a straight line is the shortest distance between two points. I spent 30 years going around that mulberry bush round and round and round and round and round and playing Groundhog Day. And I find it interesting is that messages are all around, Brian. I didn't listen to them until very recently. I've moved and lived all over the world. Right. Thirty eight times I've moved and have done some interesting things, but I turned my back on music. But yet when I came back home for the first time in twenty four, twenty five years, every house I looked at, had a baby grand piano. Well, isn't that curious? That's not the message I gave to my realtor, I guarantee you. There were two pianos in this house, that I bought. Neither one I could negotiate to stay. I find that curious. November of 2019, a piano found me. A family interviewed me, to be the steward for their family piano of thirty years. Sarah sits in my great room. She's a little baby grand piano, what they call petite, baby grand piano. And she sits here, and that was my gift from the universe to go through the pain and agony of welcoming music back. Because it was a cakewalk. The first time I played that piano, I couldn't even play. It was so painful. But I went through the pain. I paid my dues. I faced it. And now, music is back. And I would not have gotten through Covid had it not been for that baby grand piano and the same music messenger that took me out of the game is the same musical messenger that brought me back.
Brian Kelly:
All right. That's our show ladies and gentlemen. (Dr. Cheryl Lentz laughing) Wow, wow, wow. That was, amazing, beyond belief. Let's see. Ahh, Andy I'm hearing echo all of a sudden, it might need to turn down your volume a little bit there. Dr. Cheryl, if possible.
Dr. Cheryl Lentz:
OK.
Brian Kelly:
And that will take care. Yup, and it did. Look at that. Andy LaRusso, congrats on following your passion and sharing it with all of us. So thank you for that, Andy.
Dr. Cheryl Lentz:
That's very sweet. It was a long road. I'm telling you that. It was painful, too. But, I'm telling you, when you get to the other side, it was amazing to realize the little the Wizard of Oz here for you all. There's no place like home because we've never left...and if we can change the mindset, like Brian was saying with that mind and what you think up here, the attitude is what's going to see things differently. And that's, hard when you don't have someone to process. But Brian's an amazing coach, and I'd love to be able to help people to get over that part of it, and go, "You mean I can really be happy and I can get over this?" And the answer is, "Yeah, baby. I've done it. It's cool."
Brian Kelly:
Yeah. I like to say, you can let your circumstances basically affect your attitude, or you can let your attitude dictate your circumstances. You said it perfectly. We all have choice. That's the that's the key of all of this for all of you watching and listening. I took a bunch of notes. Resiliency and consistency was her immediate answer. And then everything else supported that. Failure is a gift. Said that several times. It happened....It doesn't happen to us. It happens for us. Huge. Very powerful reframe. When you ever catch yourself saying something happened to you, maybe it happened for you. Even though it didn't feel good, at the moment, but maybe it was for you. Pain is, what did you say, purposeful. Purpose. And you talked about, oh, this we got to coin this phrase, I, "I walked away because I didn't get my way." Oooo! I love that. That was phenomenal.
Dr. Cheryl Lentz:
And every parent is like, see, I told you that. But sometimes we have to learn the hard way because we really think we can do it our way. And it's... I do this a lot of my students is, I'll wait. When you are ready, you'll come back. I will wait. And that's the biggest part of being patient. It's also the painful part, I'm sorry to say.
Brian Kelly:
Yeah. What you said quickly after that was you didn't have a mentor to help you through this. And here's the thing I hope everybody's listening to this is making this they're getting that what she is telling you, is it's important to get a mentor in your life, a coach, someone to help you, someone that's got your back, that's there to help lift you, not push you down or pull you down. And then you talked about how you took it personally. And don't we all do that as humans? There's a great book by Donald McGill Ruiz called The Four Agreements. That's what brought that to my mind. And one of the four agreements is don't take things personally, because, guess what? Most of the time they are not meant, personally, to be personal.
Dr. Cheryl Lentz:
I'm here to help you discover the fact, I'm sorry to have to tell many of you this, you're human and you're not perfect. And the way it is. And the sooner you realize that, the easier because we're flawed and we're never going to get to the ideal. But we are in pursuit of the ideal. So if you can stop beating yourself up, and look at the best as best and sometimes the best we got, the best we've got and then we'll live to fight another day. But many of us give up too soon. And there's one of my favorite books is called Three Feet from Gold, from one of my mentors, Dr. Gregory. And it was one of those how close so many of us get and we quit just shy of the finish line. Because we're just tired. I mean, look at Covid. We're exhausted. We have gone through a lot of things in there. I'm going, guys, just close. I'm getting my shot on Saturday and we're all excited about this. There is a light at the end of the tunnel. It's not a train. But many of us are so beat up that, we don't take time to care for ourselves. We don't take time to find a buddy to help us process. I really believe, had my professor mentored me the way I now mentor my students. Helping me find a line of work gave me an amazing career I would not have had otherwise. But if he would have helped me, I might have been able to not take it so personally and spend 30 years beating myself up of the failure that really wasn't a failure, was a gift, but it didn't feel that way and it didn't. And it stayed that way for a long time.
Brian Kelly:
My gosh, I know that everyone can tell right now that you are incredibly intelligent, that you love helping people. But what I'm feeling and getting from you is you have you've gone through many, many failures and you are there to help people, to not have to go through all the same failures you went through. And let's face it, everyone, why would you want to?
Blaze a trail by yourself or follow in someone else's footsteps. You're going to fail. Let's just accept that. But maybe you won't take 30 years to correct something because it was so painful. How many of us just put things in that box? When you have the courage to take out the box like Christmas, and unwrap the box, and look at it as, "Oh my gosh! The greatest gift ever was waiting for me." And I tried so very hard to go back and see my professor. I missed him by three years. He'd already passed away before I could go back and thank him. Now, again, bedside manner, not his strong suit, but he recognized that I was just going to be another otterbourg musician and not at the Olympic level, but I was still very good. And the hard part is that I never heard the, "I was very good" part. I just heard I suck. So I went from one extreme to the other and just said goodbye. If I wouldn't have, maybe I'd have stayed in music and not have said goodbye to the love of my life for sanctuary. That was really my saving grace for so many years.
Brian Kelly:
Hmm. Isn't it amazing...
Dr. Cheryl Lentz:
I know a lot of people, well, they, they have this thing because I asked if it's like, what if I gave you a magic wand?What if I asked you to dream a little bit and then they start getting excited? Like, what would you have done had you not been in many are like, "Oh, I would have become an astronaut. I would have been, ah, ah somebody in Vegas. I would have gone on the road. I would have done, I would've written a book." Whatever it was. And now I look at the, there's no time like the present. If not now, then when? If not you, then who? You've got a message. We all do. And it's your failure not to give it to us. That is the gift that you have to give. And that's what I want to be able to.....we're waiting for your gifts to come share with us. We just need a little courage. And that's where I think a little encouragement goes a long way. But I want to be able to help your audiences make that choice, because, again, no one who ever goes to the end of their life ever wished they worked more. And they never regret what they did do. They always regret what they didn't. And so my mantra is this baby girl is not going to agree with any more regrets. I am living every day as if it is my last. And I have got all kinds of things to do before that fat lady sings. Whoever she is, I hope I never meet her. But I got things to do. And right now there's a sense of urgency, even more so with Covid. You don't know when your last breath will be. And I want to make sure that when I leave this world, I leave it a little better than I left it and that people will know Old Doxie was here. And that's very important to me to be able to serve, because I realized here's the other secret, Brian. It's not about me. Took a long time to get my ego out of the way for that one. But it's about those we serve. And those we love. And to help them do it easier and faster than we did it with love and kindness. That's it. The secret of life, in a two sentencer. Left, right.
Brian Kelly:
And what I love about, you know, let's not be about ourselves is, look, we will often do more for others and we will do for ourselves. So why not do it? (Brian laughing)
Dr. Cheryl Lentz:
Everyone wants to know why I've published so many books. The hardest time was doing the first one. Because everyone talks about it, but very few do it. And when I have something to say, I publish a book. I will tell you my latest one when I did my TED talk was the hardest one ever wrote because it was the most vulnerable. And that was a skill I had to learn. And it's difficult when you have a difficult journey, particularly when you're in the middle of it. You don't want people to see us with our nicks and cuts and flaws and warts and all of that stuff, particularly when we're less than Susie Sunshine. But they have to be able to see some of that. And that's why writing the book was so amazing for me to be able to say, you have a choice, you can sit and whine about and stay in victim mode, or you can actually be about it, and you can go and change the world. And that's why I love the failure, has no alibi. I can't take credit for its Napoleon Hill, but it says it all. You have a choice. Own it. Discover it. Love it. Or, sit and whine about it and watch the rest of the world get on the bus. You want to get on the bus. Dream a little. We only can have a dream come true if you have a dream. And so I give a lot of my students now that permission to dream. And sometimes, guys, I'm telling you, just recently I've had a lot of dreams come true in TED talk was one of them. Ten years, in the making to get the stage for Ted. And let me tell you, it was magical. So, dream a little and have a little dream come true. It's fantastic.
Brian Kelly:
Yeah, it's like the old saying goes, you get what you focus on.
Dr. Cheryl Lentz:
That's it.
Brian Kelly:
So if you're a person, I'm not talking about you, of course, Dr. Cheryl, I'm talking about the audience. If you're a person that focuses on, well, crap, then you're going to get more and more.
Dr. Cheryl Lentz:
What resists, persists. Weird cliches, right.. if you keep.... I play Groundhog Day for many years and you just going over and over that same lesson. We've done it, right. You're like, "Can I get off this hamster wheel?" And the good Lord will tell you, "As soon as you get the lesson, we can move on to the next one." And so there were years, Groundhog Day. Oh, yes. We just kept going over and over. And then I would get to the realization like, "That's it?" And guy's like, "We've been waiting. I'm telling you, you are the most stubborn one of my kids." But eventually you get there.
Brian Kelly:
And that's...so the good thing, is you could have someone like Dr. Cheryl take you along the journey and get you past these hurdles that if you or left your own devices will take you so much longer. And so, with that Dr. Cheryl, if you wouldn't mind, I'd love to really talk about what it is you do as a business and who you serve, who are the people that you are helping and how do they go about getting your services? What is the process like?
Dr. Cheryl Lentz:
Part of this is I started my company for a variety of reasons. First was there was a problem and I remember going to school and my professor would say, if there's a problem, you are now one of the one percent, as a doctoral scholar, it's your skill to fix it. And any time I heard that's the way we've always done it. It's just lazy people who are willing to settle rather than step up and offer another solution. And so that's what I did for my editing business, is I am a publisher. I publish books. I publish books specifically for doctoral scholars, business owners and entrepreneurs. But I'm also more of a coach as well because I'm a twenty one year college professor. And so I want to teach you to not need me. I will teach you how to write the books that I've had, how to publish, how to leverage, how to do these things that are absolutely amazing. And I've done them. And that's what you want to do, is find someone who has done what you want to do. And they've done it well, and they've done it successfully, and they will teach you how to do it. So I teach people how to publish. How to leverage. And how to process failure, because many of us get stuck. And as we've been talking, it would have been such a blessing for me 30 years ago to have had someone help me hear what my professor told me, process this, and maybe would have only taken me a little while instead of 30 years. So.
Brian Kelly:
Fantastic. So...
Dr. Cheryl Lentz:
My website. Thank you. Yeah, so I spoke at Zappos years ago and I've been speaking, I've spoken at the USO and quite a few things, but I will say TED has been by far my favorite.
Brian Kelly:
It shows to. You get pretty giddy and I'm happy for you. The passion is just oozing when you talk about the TEDX talk. And obviously, you know, it was a goal for you and you reached it. Those are the most wonderful times. When you have a goal that you've been striving for and for 10 years. My goodness. I can imagine....
Dr. Cheryl Lentz:
I got picked from previous stages, every place I had moved to, I tried for TED and they all said no. And then one time was like, they said yes! Wow! We're you know, and then to go through the six months training, because I found out in March and then I went to, it was not until October. So six months of training and writing. And it was just an amazing effort. And all during Covid, too. So that's even the most, because a lot of people, they canceled TED's and we actually had real TED. Meaning a lot of people did the social distancing in there. We actually took the stage in Chicago and had it recreated to remote into New York. So we got the stage in Chicago and used technology to actually have the real...the only thing we missed is the audience, and the after party in New York with the rest of the speakers. There were 15 of us, but there were three of us here in Chicago. So, life hands you lemons, you have a choice, you can either pucker up or you can make lemonade. And I choose to make lemonade.
Brian Kelly:
I love that. I love that. And, you know, you're talking about the fact, that you went through all those no's. And we'll circle back to your first answer. And the answer was resiliency and consistency. And so, what I love to bring up for everyone out there is this is someone who's now here. That is someone who doesn't just talk the talk. She walks the walk. She has walked it. And because she has she can help you to get farther, faster. And you can't put a price tag on your time. In other words, it took 10 years for her to get on TED talk and she can help you to overcome and get to your goal faster than ten years, whatever happens to be, because she knows the roadblocks that she had to overcome and figured it out. And now she can take her knowledge, her experience, her wisdom and help you to get there much faster. So what is your time worth? What is ten years of your life worth? I have no idea, what her price schedule is like. And at the moment I'm thinking, would it really matter? Would it really matter what it is? Because what is your life worth, what is your time worth on this earth? Would you rather stroke your ego and say, yeah, but I want to be able to say I did it all my way? Well, you heard what she said about her trying to do it her way. And how...
Dr. Cheryl Lentz:
And Frank Sinatra, I'm a big fan of him. But that song, you know, you can do it your way, but I think it's so much easier to follow in someone's footsteps. And, maybe I would not have had the career I had, but it would have been very different. And I'll tell you, I missed music. And as well as you read the book and you realize not only did I put music away, but I lost the love of my life in college. So that's a double header. And the fact that I don't know if I get an opportunity to correct that one, but these are the regrets. You live with the rest of your life. And I don't want to live with those regrets anymore. They've been painful. If I had known then what I know now, maybe I would have made, no maybe, about it. I would have made much different choices. And that's what I help people do, is to make different choices so they can get more of what they want and go further, faster.
Brian Kelly:
Avoid regrets and connect with Dr. Cheryl Lentz.
Dr. Cheryl Lentz:
I love a new tagline. Brian, thank you.
Brian Kelly:
I mean, you know, again, life is...it took me a long time to, in all honesty, I mean, being a guy I love sports. My ego was beyond huge and ridiculous. And I'm the first to admit it. And I'm fine with it because I've learned from it and I've gotten past it. And the moment I did, things started happening for the better. So much faster, because, again, like you said so poignantly, it's, it's not about you. It's about everyone else and helping them. And, your ego is about you. Right. It's all about yourself. And once you get out of that, and you accept help, that's the hard part initially. But then when you get that help for that first time, and it works, and you see the results are amazing, like what she can do for you, you will never go back to wanting to do it on your own again. All you have to do is crack that seal. So just do it. Whether it's with Dr. Cheryl or with someone else, just do it. But now you have low hanging fruit. I like to say she's right here. You just saw her website is www.DrCherylLentz.com. Right there. All you do is write it down and go visit it later. She has a contact form. We showed that earlier, invite her to speak at your next event. If you have a virtual event, which is all we can do at the moment, invite her to speak there, connect with her. I mean, you can tell she loves to help people. It's obvious to me. I mean, we got to have it....oh, what a fantastic talk right before the show went live. I have a personal issue I'm dealing with, and she was amazing in helping me get through just the first half hour of what I was going through. It just happened. And so I so get her now. So quickly. So deeply. That I want to share her even more with you. So to do that, just reach out and connect with her. I know it sounds like I'm horribly, rapidly, massively pitching her, but it's my show so I can do what I want. And I think she, is there, for you, to serve you and help you is the bottom line. All right.
Dr. Cheryl Lentz:
Something Brian and I talked about right before the show as well as we never meet people by accident. When the student is ready, the teacher appears. And I think many of us don't realize the teacher because we have a specific image of who that teacher might be. And you're like, "Really? You want to have the teacher who rides a Harley? Are you sure that's such a good idea?" Or, you know, we have this idea of what it looks like. And I know many of us are waiting for what it looks like. So when it comes to us in a different form, we weren't expecting, we often ignore it. We often miss it. And I miss messages that have been on there, as if my receiver was tuned to a different frequency. And then suddenly one day it's like, (gasps) "Oh, there it is!" And the angels were singing and you just have this Ahhhh... And that's the hard part that we don't have to take the long way around the mulberry bush. Particularly if we just stop reinventing that darn wheel it's already been invented. You don't have to do it anymore. It's already there. Has been there for centuries. Good news is you don't have to do it. So...but we tend to like to and I'd like to see that we could just work together more in harmony with others....Then so trying to do it on our own by ourselves, it's just wired that way.
Brian Kelly:
And you said it so well in the beginning about people don't want to fail, they're afraid of failing, and that is that is that wonderful emotion known as fear that we all possess. And what fear in this sense is there's more resistance and hesitation, like a big ol' speed bump keeping you from getting to where you really are designed and should be or you should be. So for you,
Dr. Cheryl Lentz:
The weird thing is that we learn fear, Brian. I am amazed. If you want to see learning in its purest form, watch a two year old starting to learn to walk. They make a game of the whole thing. They get up, they try little, they fall down and they giggle. And then they do it again, and they giggle some more. As long as Mom's not giving them the oh, my God, sign them up and it's rinse and repeat. And it's just something it's, it's a game, but it's a means to an end. They're not wanting to learn to walk. They want that cookie that grandma has and what is going to get them there faster. And so if we look at that idea of what are the tools in our toolbox and can we have that joy, I wish we could turn everybody back into that two year old. We haven't learned that learning isn't supposed to be fun yet. We haven't learned that falling down isn't supposed to be fun yet. We giggle, we giggle, we giggle. How we ever lose that is really the secret of life. I want you to get that back to be able to say, OK, well, that didn't work. And then you do it again here, like, well, that didn't work. And and you keep fighting until that...."Ahhh! But that did!" How many of our mentors....that's, that true entrepreneurial spirit you keep just getting up one more time you, down then you got knocked down. But many of us give up like I did the first time. Edison if you believe their urban legend, eight hundred ninety seven times of failure. How many of us give up at two? Seven? Twelve. He went all the way to the end, and for him I could just see him saying, "You know, no big deal. We'll try again tomorrow." However, tomorrow, just get the one day I was like, "Eureka!" That's entrepreneurism. But I think we way give up way for I mean....I gave up the first time without even down was like, I'm done. I'm running. See you bye. If I didn't even hesitate. I think we need to give it a little more time and to be a little bit more patient and go back to being that two year old who just says, well, cool, let's have a ball and let's learn even through Covid. Laugh your way to success. Fail upwards if you have to in there. But don't let it beat you. Because failure, it's just a four letter words. It's no big deal. And what is fear? False evidence appearing real. Don't buy into it. Don't believe it. It's all....Failure's cool. Failure is your friend. It's a gift. Enjoy it. Embrace it. Don't get scared by it.
Brian Kelly:
Right. And we've all been conditioned, almost all of us, probably everyone for instant gratification. And we all think that if we just joined this one opportunity and we get other people to help us and we follow the recipe, we're going to we're going to be able to walk away from our job in three months. And...
Dr. Cheryl Lentz:
Yeah, not going to happen.
Brian Kelly:
Right. And so there was a wonderful interview, a quick story by a name, a guy by the name of Lewis House. Many people know who that is. Some don't. He's a prominent entrepreneur. Very, very successful. He was being interviewed on the topic of podcasting and he was asked the question by the interviewee or interviewer on stage, he said, "Lewis, if you were to give advice to someone who was thinking about starting a new podcast for the first time, what would that be?" Well he said, well, two things, one would be that they must be ready and willing to commit to being consistent. And you said that on the opening of the show, they must be consistent. So if they're going to have a show on Monday at three o'clock, then they do it every Monday at three o'clock. The show drops. The podcast is available at that same day, same time, no matter what. Number two. If they are unwilling to commit to that consistency for a full two years. Wow. Then I would recommend they do not even start. And I thought, thank you for telling the truth. It was so amazing, Dr. Cheryl, because at that moment I kid you not I was about at the two year mark of this very show and momentum was starting to pick up right then. It did not go anywhere. It felt like for two full years. It was spot on. And I just wanted to put that out there to let people know. It takes time, it takes effort, and it takes, what Dr. Cheryl Lentz said at the beginning, resiliency and consistency just never, ever, ever, ever, ever give up, get people around you that will help you....
Dr. Cheryl Lentz:
And Churchill said that right. And you never, never, never give up. He said that World War two. And that's why we get there. But I do believe we just....it's too hard. So we just say "Naaaaa forget about it. I'll do it once naaaaa forget about it." And it's just like, wow, commitment, longevity. Eventually it takes 10 years to become an overnight success. Right? I mean, Facebook didn't find its legs within twenty four hours. Neither did Sir Richard Branson. It's the entrepreneurial spirit that I will do it no matter what. And have fun doing it. But most of the time when the going gets tough, the tough get going. And the tough need to get going forward, not stop it.
Brian Kelly:
Know the only instant way to make a lot of money would be to win a lottery. And I don't like those odds. And then those who do win, they self sabotage and blow all their money anyway. It's been documented.
Dr. Cheryl Lentz:
It's because of the habits. When we win the lottery with ourselves, with us. And if you have poor money habits, all the having more money is going to do is highlight that, it is going to put a spotlight on what you already might not do well. So getting more of something is not always helpful. It's just more we have to have you said earlier systems. You need to build the habits, build the systems. So that when things get going....I will get up in the morning and sometimes I'm not Susie Sunshine. I have to choose to be Susie Sunshine. And that means you've got to put the smile even when you don't feel like it. All of the challenges you're having tonight. And there look how brilliant you're doing by embracing life. Life is not going to be perfect all the time. You just got to keep showing up and do it with grace and dignity, with the same enthusiasm, good or bad. And that's tough sometimes.
Brian Kelly:
And I would sprinkle in some love with it.
Dr. Cheryl Lentz:
So that's why I love Steve Farber's book and reminds me of the movie that Meg Ryan had. And she's having an exchange, I think it's called You've Got Mail with Tom Hanks and Meg Ryan. And he's doing the whole Godfather thing. The idea is like, oh, don't take it personally, it's just business. And she goes, shouldn't business start by being personal? Just saying.
Brian Kelly:
Yeah. Oh, my goodness. And if people only took that....and that's the thing people a lot of people don't get that business is a relationship, with people. And that's something that had to get it took a long time to get through my thick skull. Being a tech guy, I loved automation. I still do. And I just thought I could amass a massive list of email addresses and send out thousands of emails and build a business. Successful business and a one that would stick around. Oh, no, it don't work. It just doesn't work that way, especially not today. It's about establishing relationships. And guess what? It's never been easier than right now, even with Covid because of the technology like you're watching right now, including Zoom and others, you can reach out and talk to somebody. I've talked to people from Rome, from the UK, from Ireland, from Switzerland. And you do it like that because we can now.
Dr. Cheryl Lentz:
And all the same day, by the way. You could be on one continent, you can be at three and there and you never leave your house. You still got your fuzzy slippers on. It's like how cosmopolitan do you sound. Right. But that's also the part of it is we no longer have to have provincial thinking. We no longer have to have it stop us with these boundaries. We can now start and ask people, tell me a little bit. Embrace some challenges. Don't be afraid of people who aren't like you. The more we get out of our comfort zones. But here's the other secret, we'll probably close with, this is the idea of, if you're not struggling and if you're not out of your comfort zone, you're not learning. Most people don't like that. They want to be the expert. Well, the hard part is what happens when you have to get to be an expert. Malcolm Gladwell. Ten thousand hours that we have to do. Can you do it with grace and style and panache? Are you going to complain, moan and whine the whole time? And so it's a matter of looking at, how do you want people to look at you? How do you want to leave your legacy behind? How do you want people....as I mean, you've been my greatest fan. This whole thing is really brilliant to my ego, quite candidly. But it's wonderful when you have people that embrace what you have. But my clients are not clients. My clients are friends. And I choose to play with them because we just have a good time and the fact that we're working on...."Oh really? Well isn't that interesting." OK, we're going to publish your book and have a good time doing it. I've got a book coming out, a book launch coming out with John's book on the 23rd summer, ah yes, Tuesday. And the fact is it's the most favorite part of the whole thing. And we do a best selling campaign and we do videos...and it's fantastic. And people like who knew publishing a book, it's like yeah but in order to publish the book you got to write the book. And that writing the book is not something that a lot of people like about it because it's hard work. Mine wasn't. I mean it was painful to write the book because of the subject matter, but it's something when you have something to say that you want to share your gift with the world, don't not share it. That's your role to play. And we need you to be in the game. And that's part of why I spend so much time with my students in particular. I got to keep you in the game. I get to get you in the game. You've got to get off the sidelines because we need you now. So let's figure out a way to help you be comfortable with being uncomfortable and to be able to know that you're learning and that it's OK. We're all doing it. It's all struggling and it's all good.
Brian Kelly:
And you just hit on something that, I was remiss in mentioning about the fact that you you helped publish books. And if people understood and recognized the power in just having your own book. And it honestly, you could correct me if I'm wrong, Dr. Cheryl, but I don't think it matters what the topic is about.
Dr. Cheryl Lentz:
No, I think it was funny that when I did my first book signing the book, Barnes and Noble was a little concerned about being a one hit wonder because that was a very first one. But now that I've had 50 and they look at that number going, wow, it's just I had something to say. And that's where it is. As I know, many people have something to say. And if you only change one person's life, you know, the starfish example, you know, there's thousands of starfish on the beach. You can't save them all, but you pick up just one, and you throw it. You've made a difference for that just one. And that's what its service is. We're not here to save all the billions of people on the planet. Your message is going to resonate with that one person. And I'm hoping tonight that I've said something that's going to connect with one. Are you going? "Oh, yeah, she's it. I'm getting off the couch tomorrow and I'm going to do", insert whatever. Remember Yoda, right? Try not, do. It's action. Even if you fail, I'd still rather go to my grave knowing I failed because you cannot score if you don't take the shot. And we are in the midst of March Madness right now. And my University of Illinois just took the title and I'm so excited for the first time since college we do this. But, they didn't get all the shots they made, but they kept taking them. And they kept taking them. And now they are champions. And that is really the difference between those who have tried and those who do. The more you do, the more you get better and the more rewards you get. So I think it's just a lot easier to be happy, than it is to be otherwise. But take your shot. And take that ball and put it in your hands and let's go have some March Madness, because I'm getting ready for the game tomorrow.
Brian Kelly:
Yes. Get comfortable with being uncomfortable and you will see success.
Dr. Cheryl Lentz:
Bingo. That's it.
I mean, the only way to success is failure. Over and over and over. So the sooner you get over that, those of you watching, listening, the faster you will find it. And you know what? What better way if you, if you don't like failure as much, but you still are OK with failing, then connect with Dr. Cheryl. She will take you through the minefield of this thing called entrepreneurship and get you through that ten year minefield and hopefully reduce that by at least half, maybe even more because of her experience. And she will be able to help you to get that success you want. And I'm going to say this and that success that you deserve. So go ahead and do that. This has been amazing. And I cannot believe we're three minutes out of the end and I could talk to you for another three hours. I am not kidding. You are amazing.
Dr. Cheryl Lentz:
Thank you.
Brian Kelly:
Everything you've said I resonate with. And, if people didn't get anything from this and they were not listening at all. (chuckles) Just straight up. Because, I mean, look, I started with this thing writing notes and there's half a page on this one and another half a page on the next page.
Dr. Cheryl Lentz:
To think that I've said anything noteworthy, Brian, is such an honor. Thank you.
Brian Kelly:
Many things noteworthy. My goodness. I got writer's cramp and that's a good thing.
Dr. Cheryl Lentz:
And I see you've got a book in there despite the lessons that you've learned. I'm telling you. There you go.
Brian Kelly:
I have one that's 90 percent complete.
Dr. Cheryl Lentz:
Whoooo..very good!
And I have another one I'm going to be starting, I don't know, in a month or two, that let me get published before the first one. It's exciting. I'm excited for it. But for those that...you know, another thing that a book does for you is it gains you instant authority status that you didn't previously have before you had the book and a quick story...and then I did promise a prize and we want to give that away as well. And I was looking got to look at one note here real quick. Yeah. We have another gift from our lovely doctor, Cheryl, Lentz as well. Fantastic. And we'll get to that in just a moment. But the book, here's the thing, once and I polled so many people about this. So let's say you've met an individual, you're talking. They aren't all that. Then they mention that they've authored a book and then suddenly your whole viewpoint of them shifts in an instant. And everyone to a person did just what Dr. Cheryl did right there nodded in agreement. Yes, it's universal. It was one time I was I was a crew member helping out at an event, an entrepreneur event, speaking event. I was in the back, behind the table where all the products were. So we were there and nobody was allowed back there while everyone's up on stage and we got to sea of five hundred people in the room. And so we're there taking care, running microphones, whatever needs to be done. I'm standing in the back at this moment. There's like a table, tables in a U shape and you don't go in that you shape unless you're part of the team. There's one well-dressed gentleman comes, and younger, came in, unabated, just walked in and kind of stood there inside the you and put a prop himself up against the wall. And I'm looking. We're just going, "Who the heck is this guy?" You know, in my head. I'm thinking, and then I'm looking at the team members like no one else is getting all ruffled up. So I'm thinking, OK, something, this is weird, but they're not worried or concerned. And so I'm like, upset at this guy in my head. And then about two minutes later, another team member comes over to that individual with a lapel mic and a power pack and started miking him up. I'm like, "Oh! He's a guest speaker." And in an instant, I went from being pissed off at this guy to holding him in reverence. That is kind of what a book will do for you. And so it's important that you get your message out there, and also that this will help you in your business endeavors going forward. I've heard it to a person, anyone who's authored a book said it just changed everything for the better. And I can't wait to get my first one out. On, that note, I did promise everyone that I would show them how they could win this wonderful vacation stay, giveaway. I love to ask one final question of every guest expert that comes on the show, Dr. Cheryl, and I found it to be super profound and very powerful, and and some, to some degree a little personal at times. But before I do that, I wanted to, of course, let people know how they can win a five night stay, at a five star luxury resort, compliments of the big insider secret. So, I know we've been telling you to keep your attention with us this entire time, but I think Dr. Cheryl would agree that we will give you permission just for a moment to take your gaze away and grab your cell phone and fire up your messaging app, because this is how you enter. Here we go. Get out your text messaging app and where you would type in the name of the person you're going to text instead put in this phone number, it's 314-665-1767. Write this down because the screen is going to go away real quick. Again, this is only for those watching us live right now on video. And if you're not and you want to later go to TheMINDBODYBUSINESSShow.com and just click on any of the multitude of buttons you'll see that will take you straight into a form that will automatically announce and tell you and remind you what our next show is so you can visit us and be with us live. And so put in that number 315-665-1767 and then down where you would actually type in the message where you put in your emojis and things like that, don't put any emojis, instead, put in two words separated by a hyphen or a dash if you prefer. That's peak, P-E-A-K,dash vacation, peak dash vacation. Go ahead and do that right now and keep and eye on it. Pay attention to Dr. Cheryl when we bring her back. But keep an eye on your phone. You will get an automated response back asking you for your email address, because our system will then randomly pick a winner and email that winner with their prize and how to access it. So go ahead and do that right now. And now we're going to come back to the one, the only Dr. Cheryl Lentz and get that big question answered that every.... Oh! But before we do that, I understand a little birdie told me Dr. Cheryl Lentz has a little gift for you in the, in the form of, was it an e-book?
Dr. Cheryl Lentz:
Correct. Correct. I have the book that I have for my TED talk. If you want an e-book copy of it, by all means, send me an email and I will get it up there and I'll send you the e-book version of this. And I'll tell you a lot about failure and what I've talked about here today. It's a pretty interesting read about some of my epic failures. And so the message is, if I can do it, trust me, you can do it.
Brian Kelly:
And what would what would that email address be?
Dr. Cheryl Lentz:
Dr. Cheryl Lentz dot com. Easy peasy. Or, I'm sorry, [email protected]. Or the website.
Brian Kelly:
So I'll put up the website banner, but you don't want the W-W-W but [email protected]. So just email her. Mention The MIND BODY BUSINESS Show and get that copy of the book. Amazing. Thank you for that.
Dr. Cheryl Lentz:
Aboslutely. That's my gift to everyone in there. And to make sure we hold you accountable so that you go and do great things. The world is waiting and we're desperately needing you in the game. So come join us.
Brian Kelly:
I love it. Yes. All right. So the question. In stereo. That was good. So the cool thing about this question is there's no such thing as a wrong answer. It does not exist, it's just the opposite, the only correct answer, is your answer.
Dr. Cheryl Lentz:
Oh, that's sweet.
Brian Kelly:
And that is all that makes it personal. So it's not a deep prying question, but it's very profound. But so, no, no pressure, and however long it takes to come up with a response, I have a feeling you'll come up with a quick. But it doesn't matter. I'm not paying for this airtime. So however long it takes to come up the answer, again, it's uniquely your answer. So if it takes a while, that's fine because it's your answer. Are we good? Are you ready?
Dr. Cheryl Lentz:
We're good. Let's do it.
Brian Kelly:
All right. Dr. Cheryl Lentz. How do you define success?
Dr. Cheryl Lentz:
There's the cliche, that will be, success is getting what you want, and wanting what you get. I believe that many of us look to finding success as that pot of gold at the end of the rainbow and not realizing it's just not the pot of gold we're after. It's the journey along the way. And so I want you to adjust your thinking a little bit, because success comes in many different forms that we don't recognize. And I certainly didn't because I certainly didn't recognize failure as part of success. So you might want to adjust those nice little glasses that we have and make sure when you wish for something, it's something that your heart desires, and it's something that your success is predicated on because you're willing to dream. And then the secret is gratitude. Is to be grateful for every successful thing that you have and you'll be blessed with more. So, I love the ability success to still be afraid of it. And I know a lot of people sometimes can be a little bit afraid of success. We know it's good to be afraid of failure sometimes, but there's no need to be afraid of failure. Either believe in yourself, and in your plan. Say not. I cannot, but I can. The prizes, the prizes of life, we fail to win because we doubt the power within.
Brian Kelly:
Oh, yes.
Dr. Cheryl Lentz:
I can't take credit for the poetry, but that's something my mother sent me in college, one of those nice little cards that you get from inspirations from mom 30 years ago. And I memorized it. And it's been something that's my personal mantra ever since. So I'll share it with you.
Brian Kelly:
Ahhh..Thank you for doing that. Appreciate that. Paying it forward. Dr. Cheryl Lentz, one more time, the website is W-W-W Dr. Cheryl with a C. So for you, listening is D-R-C-H-E-R-Y-L And then there's another L-E-N-T-Z dotcom. Don't forget the W-W-W in the front because that will get you to her site where you can connect with her and see if she's a fit. And have a chat. She...you can tell, that she doesn't bite, and if she does it won't be very hard. (Dr. Cheryl laughing) It'll be good for you. (Brian laughing)
Dr. Cheryl Lentz:
I love it. I love it. Well, Brian, it's been an absolute pleasure to work with you and your audience, and I wish them every best for every success going forward.
Brian Kelly:
And I completely believe you. One hundred percent. Authentic. Authentic to the core. Thank you for your time, your energy for sharing your, your brilliance and your wisdom with our audience and with me personally. I appreciate you. So thank you so, so much.
Dr. Cheryl Lentz:
Absolutely. I hope to see you around the quad.
Brian Kelly:
Yes. Yes, the quad. Yes. (laughing) All right. On behalf of the amazing Dr. Cheryl, I am your host, Brian Kelly of The MIND BODY BUSINESS Show. That's a wrap. We are done for tonight. Until next time we will be back very, very soon. Until then, so long and be blessed, everyone. Bye bye for now.
Announcer:
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at www.TheMindBodyBusinessShow.com.
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Dr. Cheryl Lentz
Known as the Academic Entrepreneur, Dr. Cheryl is a unique and dynamic speaker who intensely connects with her audience, having one foot in academia and one foot in the business and entrepreneurial space. Her goal is to offer the audience pearls of wisdom today they can use tomorrow in their personal and professional lives. It is not enough to know; the expectation is for participants to take action and do. Join Dr. Cheryl on her journey to connect these dots to provide inspiration, knowledge, and counsel to move forward effectively. Known globally for her writings on leadership and failure, as well as critical and refractive thinking she has been published more than 49 times with 25 writing awards. As an accomplished university professor, speaker, & consultant, she is an international best-selling author, and top quoted publishing professional on ABC, CBS, NBC, and Fox. She took the stage as a TEDx Speaker in *Farningdale2020, October 10, 2020.
Connect with Dr. Cheryl:
Live Streaming Best Practices Panel: Video automatically transcribed by Sonix
Live Streaming Best Practices Panel: this mp4 video file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Narrator :
So, here's the big question. How are entrepreneurs like us, who have been hustling and struggling to make it to success, who seem to make it one step forward, only to fall two steps back. Who are dedicated, determined, and driven. How do we finally break through and win? That is the question, and this podcast will give you the answers. My name is Brian Kelly, and this is The MIND BODY BUSINESS Show.
Brian Kelly:
Hello, everyone, and welcome, welcome, welcome to The MIND BODY BUSINESS Show. Super excited for tonight's show. We have not just one, not two, not three, but four, four amazing guest experts who are joining me tonight right here on this very stage.
Brian Kelly:
They are waiting in the wings at this moment. So let's get busy. Shall we? The MIND BODY BUSINESS Show, that is a show about what I call the three pillars of success, and that came about as a result of my study of only successful people in the last decade or so. And these patterns kept bubbling to the top and those patterns being mine, which is mindset set. Each and every successful person, to a person, had a very powerful and flexible mindset. So I learned that and said," I need to implement that". Then body: body is about literally taking care of yourself. Through nutrition and through exercise, exercising on a regular basis, and again that was another pattern of very successful people and in business. These successful people had mastered the skill-sets that were necessary to create, maintain, and grow a thriving business. They're wide and varied. It's like marketing, sales, team-building, systematizing. It goes on and on and on, leadership. There's no one person, in my humble opinion, that could master every single one of these. All you have to do is master just one, and I actually mentioned one of those. It was in that list. I don't know if anyone caught that, but if you master just one of those skill sets then you're good to go. That skill set is leadership. When you've mastered the skill set of leadership, you can then delegate those skills off to people who have those skill sets. See where I'm going? Good. That's what successful people do; the ones that I studied, anyway, over the course of about 10 years. That's what this show's about. It's a show for entrepreneurs by entrepreneurs. I got four guests waiting, and I'm not going to wait any longer. So, I think we should just bring them on. What do you think? Let's do it.
Narrator :
It's time for the guest expert spotlight, savvy, skillful, professional and deft, trained, big league, qualified.
Brian Kelly:
And there they all are. These amazing, beautiful guests on The MIND BODY BUSINESS Show. How are you all doing? Altogether, too. That was phenomenal, I love that. So real quick. All of you, I hope you don't mind for just a moment. I want to do some housekeeping? I wanted to mention to everyone watching here live. If you stay with us till the end, you can win a five night stay at a five star luxury resort. All compliments of our friends at The big insider secrets dotcom. You see them flying by on the bottom of the screen right now. It's an amazing, amazing vacation stay. Stay until the end, and you'll learn how you can enter to win that wonderful prize. We also have this. If you're struggling with putting on a live show, and it's overwhelming and you want a lot of the processes done for you while still enabling you to put on a high-quality show. And connect with great people like the ones we have tonight, and to grow your business all at the same time, then head on over to carpet bomb marketing dotcom. Carpet bomb marketing, saturate the marketplace with your message. One of the key components that is contained in the carpet bomb marketing courses, and this is one that you'll learn how to absolutely master, is the very service we use to stream our live shows right here on The MIND BODY BUSINESS Show. Over the course of the past, now it's over nine years, we have tried many of these, "TV studio solutions" for live streaming. I'll tell you right now, Stream Yard is the best of the best. It combines supreme ease of use along with unmatched functionality. So, go ahead. You can start streaming high-quality, professional live shows for free. Yes, I said it. For free, with Stream Yard right now. Visit this website, and do this after the show over. Take notes while the show is going. So write this down R-Y-P dot I-M forward-slash stream live. R-Y-P dot I-M forward-slash stream live. Fantastic. Now let's get to the real fun, and the fun is these amazing people. Dylan, Julie, Tim, Christian. How are you all doing tonight? Thank you for being on this amazing show. Yes. So, what I'd like to do is open it up. Let the folks get to know you just a little bit now. Ok, guys. We're talking sixty seconds or less. All right. Just lay it low here, but we'll just go and order. I usually go ladies first, but let's just go around the circle. It's easier for me who's running the show. So. That's what's important. Right? So, let's start with Dylan Shinholser. Go ahead. Take it away. Give us a little brief background about you, what you do, and your business.
Dylan Shinholser:
Yeah, absolutely. So like I said, my name is Dylan Shinhoser. I own a couple of different businesses. I'm owner of a company called, "Experience Events", which is event management. I'm also a director of business development at a virtual event, event ticketing, and virtual event platform called, "ViewStub". As well as a co-host of another show called, "Event Masters", where I just ramble all day, every day about how to produce better experiences. It's really all I know and love to do is events. That is my less than 60-second pitch about myself.
Brian Kelly:
That's a good one, too. I'll tell everybody I've spoken with you in person. We had a call some time ago, and this gentleman, Dylan, is made of integrity and great character. So, reach out to him if you need any assistance in any of the areas he talked about, or if you just want to say hi to a really great guy. Then get in contact with him, and at the end of the show, we'll go through that. Please. Somebody remind me if I forget how to contact each of you. Because that's very important to me. This is the reason I bring this show to the forefront. (It) is to bring people like you into the lives of those who may not know who you are yet, and even those that do, to experience even more of your brilliance, your experience, your knowledge, and your value. It's not about me. This is about you. Always, always. Every time. I have one guest, usually. I just feel like I'm in this big family right now. But let's keep moving. Julie Riley, amazing young woman. Take it away.
Julie Riley:
Yes. So, I am Julie Riley. I am the social media manager at StreamYard. The platform we're using right now. Prior to my time with StreamYard, I owned my own marketing agency. I've been in digital marketing since two thousand and seven. So the very, very early days of the start of it is when I jumped in(to) digital marketing, and I love just being able to help others succeed in their business.
Brian Kelly:
Fantastic, and I will also say that I have spoken with Julie in the past. Both through a typewritten chat form and verbally. I think it was Clubhouse first time, which was phenomenal. Yet another phenomenal person, incredible integrity, and character. And yes, you're going to notice there's a pattern about this with the remaining two. It's the same thing. Hopefully, we can get the last one to talk a little bit. That will be nice. I'm just having fun because we were having fun before the show started. The one smiling. The biggest down there with the green hood; not pointing anyone out or anything. Thank you, Julie, for coming on. Yes. These people, Julie and Christian specifically, I know Christians coming up here in second. They're non-stop. They don't stop working. It's evident because of the very software research we're using right now. It's of grand quality for a reason. It's because of people like Julian Christian who keep everything rolling smoothly on the back end. Dylan's there nodding his head emphatically because he gets it. It's a lot of work, and they're doing it masterfully and we appreciate you. All right. Enough of the favoritism here that felt like favoritism. Julie's our favorite. Timothy McNeely! My buddy, my friend from just a little north of where I reside. I believe. If I remember.
Timothy McNeely:
Central California, baby. Bakersfield. Yeah, my name is Tim McNeely. Today, so many dentists and driven entrepreneurs are just not sure if they're getting advice that really makes a difference for them. They may have a financial adviser who is giving them some advice on their investment portfolio, but they're not really sure that they're on the right track to really maximize their net worth outside of their business. That's what I help them do. Maximize your net worth so that you can keep taking care of the people you love, support the causes you care about, really make that difference in the world, and build an amazing life of significance. I love doing streaming because I get to talk to some of the best of the best out there and share the knowledge with the beautiful entrepreneurial community.
Brian Kelly:
I'll tell you something on a personal note as well. Literally, we talked earlier today, Tim and I, on a Zoom call. He just reached out to me and said, "let's catch up." I had him on the show some time ago as a single, solo guest, and he was phenomenal. We've just kind of maintained a relationship, a friendship ever since. He just wanted to reach out and say, "Hi" and "What's up? What do you want to talk about?" We just started talking about business and things. He gave me resources that will help me in my business, and hopefully, I reciprocated it somehow. I don't know if I did, but it is the people like Tim, like Julie, like Dylan, like Christian. That is the cloth that they are all cut from. They are here to help people. That's why I love entrepreneurs. I love all of you. I mean it. I do. I love you. You guys are amazing. I didn't even get a crack at a Christian on that one. Jeez, I mean... there we go. That's a little better, but I'm telling you, he's working on StreamYard our stuff right now as we're on the show. I mean, I'm.
Christian Karasiewicz:
I'm really trying not to, seriously.
Brian Kelly:
The founder Geige Vandentop. If you ever watch this, there's a message to you. Ease up on your people. Alright? Just having fun. Alright, Timothy, you're an amazing guy. Thank you for spending your valuable time and coming on here. As well as Dylan, Julie, and the ever so talkative one, Christian. I'm not going to attempt to say your last name. I'll let you take care of that one. Welcome to the show, Christian. Let's hear all about your brilliance.
Christian Karasiewicz:
Sure. Thanks a lot for having me. My name is Christian Kerasiewicz. I'm the content marketing manager at StreamYard. So, pretty much anything you see on our blog that we're going to soon be launching. I'm the mastermind behind that. So, I do that. In addition to that, I also host live stream reviews, a YouTube show. We also do on the StreamYard YouTube channel where we invite people on to talk about their live streams and help them work through some of their problems, some of their challenges that they might be having with getting community or building a show. Thanks a lot for having me. I appreciate it.
Brian Kelly:
Oh, my gosh. Thank you again, Christian, for your time and being here. I mean, he's literally building a blog while on a live show. I mean, that's a great thing. I'm not even kidding with this one. That is phenomenal. That is showing such dedication. So, it's more than that. It's passion. It's love. You know? What time is that where you are, Christian?
Christian Karasiewicz:
About 9 o'clock, or yeah... about 9 o'clock.
Brian Kelly:
(Nine o'clock) PM. Ladies and gentlemen, in case you're watching this recording. Yes. By the way, I'm going to be on twenty-five different platforms after this is over. So no pressure, but don't mess up. I'm just kidding. So, this is a phenomenal group of people, and I can't wait to dig in. Christian, just what you just said, what you do is right down the alley of what I was hoping to talk about tonight. It'll go organically, but I wanted to talk about... I mean, look at Julie, and look at Christian, and look at their images. Look at their video. It is gorgeous. Here, we'll start with a really gorgeous one first. Look at that. I mean. If there were nose hairs that weren't in place, we'd see them. That's phenomenal, and there is Julie. Wow. Very beautiful. Even more beautiful. I should just have her up like this all the time, and we can just talk in the background. Because, you know, maybe more people would come on. So, you guys have phenomenal camera setups, and here's one thing I always like to preach to those who are getting into the live streaming game. Does it take money? Yes, it does. It takes resources. It takes cameras, microphones, (a) computer, internet, good internet, fast internet, lighting, doesn't have to be fancy. What I always say though, is, do the best you can with the resources you currently have. OK, I wanted to start it off that way because what we're about to talk about with Julie and Christian is their cameras. They are top of the line. We're not talking a one-hundred or two-hundred-dollar webcam here. I like to let ladies go first. So, Julie, do you have a story when you first turned on your new camera versus when you had the webcam and what that looked like and felt like.
Julie Riley:
Oh, my gosh, I turned that camera on, and it was immediately noticeable (the difference). I actually did a live on my personal Facebook page where I logged myself in as a second user into StreamYard. I had my Logitech camera that I had been using up as a camera and then had my new one. So, I could do back and forth and show everybody the difference between the two. What an upgrade that was. The Logitech served me great for years. It didn't stop me from going live, but that upgrade was immediately like, "oh, I can never go back down now".
Brian Kelly:
So, that so that is one thing. Let's say you're on the road, and I can imagine at some point both you and Christian, maybe, you'll be sent on the road to maybe support conventions and things that are on the road. Now, you want to stream live, what are you going to do then?
Julie Riley:
Well, you know, the great thing about the Sony is (that) it's a small camera. Tripods, portable ones, are small. I can take it with me. If all else fails, and I'm either on my phone or I'm on my little webcam or even my built in webcam, it's not going to stop me from going live. Is it going to be exactly what I want? No, but more than likely I'll have the Sony with me.
Brian Kelly:
Thank you for saying that. I mean, that spoke such volumes. I hope people are taking notes that are watching. Definitely take notes on this. Because, look, the show must go on. That's what I say, and this show tonight is the result of a guest who unfortunately was ill and could not make it on. So, I scrambled and found these four wonderful people to say, "I'll come on and do a panel with you." And that's it. The show must go on, and I'm going to either do it with people or I'll do it solo. It doesn't matter. Consistency is key, and we can talk more about that, too. I love how you're just talking about, Julie. Where, look, I don't care where I'm at. If I've got something and it's my time to go live, and I don't have my gear. I'm doing it.
Julie Riley:
Right.
Brian Kelly:
I love that commitment. So, thank you for that. For everyone listening, that's important. Yes, quality is important. Like I said, do the best you can with what resources you currently have. That includes, wherever you are. You may have a DSL camera that Julie paid five-hundred thousand dollars for. Oh, sorry, it wasnt that much.
Julie Riley:
Thank God it wasnt that much!
Brian Kelly:
What was the model of that again?
Julie Riley:
A6000.
Brian Kelly:
What does it run about?
Julie Riley:
It was about seven hundred.
Brian Kelly:
OK, not too bad. A little bit less than five-hundred thousand. Not much but yeah.
Julie Riley:
Yeah.
It's a phenomenal thing, and I love that that's your attitude toward commitment. I'll tell you. You have a similar attitude...anytime I go and ask for support through the back side of StreamYard community. I mean, like through messaging. When I say the backside, that's sounded weird. When I ask for support, you're always there. I mean, you don't sleep, and I appreciate that. So, keep not sleeping for everybody's sake. Christian, you do the same. So, Christian, what about you? When you made that initial change from whatever camera you had before to this unbelievably clear one year look you're working with right now. What did that feel like the moment you saw a difference?
Christian Karasiewicz:
So, it's very interesting actually. So, this is actually what I was using before. I've been using this for quite a number of years. This is a Logitech Brio. It does do 4K. I invested in this one and eventually came out, and the quality was fantastic. The only thing was, though. I wanted to scale. So this was great for traveling, for example. This is what I took around with me. Super portable. It's got the ability to put it on a tripod. Fantastic, but it did not allow me to scale, so I had to always take up another USB port and all that sort of thing. When I moved to the Sony, the Sony looked very good. I will say the one thing you have to do, though, is you need to go through the settings. There are a few adjustments you want to change. That's what's going to actually enhance your picture quality of it. It's a fantastic camera. It's a Sony 6400. Then, really, the other side to it is also the lens. So I'm using a Sigma lens. So, that I think is the real big difference. I mean you have the kit lenses it comes with. I did make the investment in the the additional lens, which I think that's actually what's contributing to why it looks so good. I will say from a quality standpoint, again, start with what you have. You know, the key things for live streaming. Audio is going to be your most important part. Then also, if you, for example, are using one of these webcams, make sure you have enough light. These things look great with a lot of light. When you don't have a lot of light, you're going to see pixelation. You're going to see distortion and things like that. So, turn it back to you.
Brian Kelly:
Especially with light, if you turn on the green screen feature, you really need to have good lighting then. That's the biggest time. I'm so glad to be liberated from that. Even though I loved it. This is actually a natural well behind me. I painted the entire studio. I actually occupy my daughter's former bedroom. I've been here for four or five years now, and I finally got rid of the cartoon drawings and the yellow paint. I'm a real boy now. I have a real studio. This is awesome.
Christian Karasiewicz:
That looks really good by the way. I was very surprised (by) your background because that looks like one of the standard backgrounds people would normally bring up during a live stream. One that has, you know, the gradient going around the outside. So, whoever did the painting on that fantastic job.
Brian Kelly:
Why, thank you very much. My wife did most of the work to be honest, but I feel like that helps with that. Yeah.
Timothy McNeely:
If you want that comparison between cameras. Right. Christine was just talking about the Logitech Brio. That's what I'm on, and you can see the massive quality difference between Kristen and Julie versus the webcam. So. Right. (A) huge step up.
Brian Kelly:
Yeah, we'll point that out in glowing detail right now.
Christian Karasiewicz:
You're using a green screen. Right?
Timothy McNeely:
Yeah.
Brian Kelly:
Your sound, Christian, is smooth. I mean, you have a great radio voice. Having that microphone, I think will pivot to that too. Dylan, what are your thoughts on cameras? Yours looks actually really decent right now? You're on (a) green screen, correct?
Dylan Shinholser:
Correct. Yeah.
Brian Kelly:
It looks really clean. You've done a good job with all the lighting. It's almost like you've done this before, and you know what you're doing.
Dylan Shinholser:
I try. Yeah. So, I actually when I first started doing it, I started listening back on my phone. When this whole pandemic hit, I was using the one inside your laptop and realized very quickly (that) I'm on calls all day, live streaming shows and stuff. I was like, "I got to set my game up." So, I haven't made that leap yet to the DSLR, but I will. I'm on a Logitech, one of the models. I won't even lie because I'm not that tech-savvy. It was expensive for Logitech, so I bought it. I was like, "it's got to work." So, yeah. So, that's where I'm at. I agree heavily. I think it comes down to, because we get asked it and I know you guys get asked, it comes down to what you can afford at the moment. Then always trying to push the limits of production value. Right? My background was a wall. It was just like random yellow wall, and now I have a giant green screen wallpaper now. So, now, I can be wherever I want which is a concert. That's where I want to be, and that's where I'm going to be.
Brian Kelly:
You're the one on the stage, brother. Not the audience.
Dylan Shinholser:
No, I'm actually the guy behind the stage. I never want to be this. It's actually weird for me to be in front of people. I'm the guy behind the stage telling people to get on the stage.
Brian Kelly:
Pushing them forward. Well, you do a good job, Dylan. I wouldn't know any different. Maybe your calling is to step out from behind and be on front more often.
Dylan Shinholser:
We will see. Twenty twenty-one has a lot of stuff, and I've got a long way to go. I got super bored in twenty-twenty so I might as well talk.
Brian Kelly:
I've gotten to know you a little bit over time, and you've got a great personality. I think you need to shine in front of more people. That's my humble opinion.
Dylan Shinholser:
I appreciate that.
In the front, not behind the scenes. It's okay to be behind the scenes on occasion, but someone like you with your personality and your integrity, your character...get out there, buddy. It's a disservice if we don't get to see you. Let me put it that way.
That's what a mentor of mine said. He was like, "dude, you're actually being selfish by not talking more and getting it out." Because like I said at the beginning, I only want to help more people create better experiences and events. Make them flow better and make them more money as humanly possible. At the end of the day, I just want to travel the world with cool people and do cool things. I've learned a lot, and a lot of people need some of that experience. So, I got a stern talking to by one of my mentors. He was like, "dude..." I was like, "alright, it's alright. I promise." I started live streaming then had to get better cameras, better lights going on. It's crazy up here in my little command center of all these different lights, webcams, and monitors. Everything you need to do to pull these shows off.
Brian Kelly:
Yeah, I love it. Christian, go ahead.
Christian Karasiewicz:
So, I want to throw something in there real quick. We talked about various types of cameras. If you're just getting started, use that built-in laptop, the webcam. So then you can take it up a notch. You can go to the Logitech. The C922. That's about, I think, a 60 to 70 dollar webcam. So, don't overpay by the way. It's about 60 to 70 dollars. Get it from Logitec, probably. If you find an astronomical price on Amazon, move up to like the Brio, for example. If your budget allows it, that's about one hundred fifty dollar camera. Then move up to a DSLR. For example, Julie's got that, the Sony 6000. I would also say if you happen to have a smartphone, this can be used as a webcam. Essentially, if you think about it, this is a thousand dollar camera. Because you paid a thousand dollars for this device of sorts, and this will give you some phenomenal picture quality. If you already have a smartphone and you don't have to have the latest iPhone, it could be pretty much any iPhone and Android phone. You just need an app such as one called,"Camo." There's one called,"Erion." So, there are lots of apps out there. Don't think like, "hey, I have to now go drop a bunch of money." Look at the phones you have lying around. Those are going to be great ways to fix your picture quality.
Julie Riley:
I've been going live since 2015, and I only had this camera last year.
Brian Kelly:
That's it. You keep reinvesting. I had a good friend of mine who were business partners. He said, I'll never forget it,"sales drive service". When you're making money, you're able to invest. You're able to up your game, and I love that. So many great points. You can just set a phone on a tripod and your camera will look better than many people's webcams. For sure. One of the things that I would recommend, this isn't just a plug StreamYard, is to get at least get the free plan. Do they need any more than the free plan to be part of the community, Julie?
Julie Riley:
No. They can come to join the community even if they're just getting started into streaming. We do like everybody to have the free plan so they have an understanding, but we'll still let you in. Agree to the rules. That's the big thing. Yeah, come join the StreamYard community. It's really a "stream yard" community.
Brian Kelly:
It's a very valuable place because questions like what Christian just addressed are often asked (What do I need?). I'm just starting. I'm a newbie. I see that so much in there. What can you do to help with a camera or microphone or computer? You can go there if you have those questions and ask, and the community will fill in the blanks wonderfully well because they're a great bunch of people. Just like Tim down there who's gotten pushed to the side for a while. So, Tim, is this your first camera that you've been using for live streaming so far? Did you have one before it?
Timothy McNeely:
Yeah, right. I started with just an HD one. Right. Logitech and then jumped up to the Brio. Been happy with that so far. But, you know, it's interesting how the game keeps growing again. That's the thing, right? Just get started! Just do this. I started with just using zoom and recording those for my interviews, and then I realized (that) I need a better platform. I need a way to kind of do that live production. Now I'm doing Stream Yard and got intros. Just get started with whatever you've got and kind of build that proof of concept. You know, I recently just upgraded my lights because I bought the cheapest lights I could at first. I just wanted to do something, and done is better than not done a lot of times.
Brian Kelly:
I totally agree with everything you just said and like what Christian was saying. If you're going to put money into anything, make it the audio side of things first when you upgrade. I was fortunate. I started over nine years ago streaming live. This is a DSLR. Not a DSLR. Good grief, XLR microphone. It's old school. It's not even USB. So I plug it into a mixer board, and from there into my computer. I've used it for years. It's been just amazing. I've never had to do anything with my sound as a result. For you, there are great USB alternatives now. Oh my gosh, there are so many out there. Someone like Christian could probably point you in the right way. Someone like the StreamYard community could push you in the right way and tell you,"these are the ones". I have a connection with the guy who is a sound expert. I've never heard of this before. He has a studio that does 4D sound. I don't even know what that means. Four dementional?
Christian Karasiewicz:
Sweet.
I don't know what that means, audibly. He was telling me about speakers in the ceiling. I'm like, holy moly,. You don't need that obviously for a talk show like this, but think about the possibilities and have fun with it. The bottom line is, when you go on and go live. Enjoy yourself. I'm trying to do that a little bit with these fine people tonight. Thankfully, they're still here with me. I haven't upset them too great, especially Christian. I keep picking on him. Poor guy. I appreciate you all, and it's okay to have fun on your show. Would you guys agree with that? Is it okay to have a little bit of fun?
Julie Riley:
One hundred percent. If you're having fun, your audience is going to be having fun with you.
If you're not having fun... I don't believe in doing anything that I don't find fun. It's a life motto of mine. If I don't want to do it, I don't want to do it. Yeah. Like you said, Julie. If you're not having fun with it, then how in the world do you expect the viewers to want to have fun or engage or interact? It starts with you.
Brian Kelly:
Absolutely, absolutely. One of the things I wanted to pivot to is something I'm deeply interested in because the product that came up earlier when I did the quick ads spot. I like to solve the pain points that people are having in their live streaming experiences. I'm curious. I'll bet, Julie and Christian, you guys have seen and heard a lot about that. I actually had a team member of mine from my company put a poll up in the form of a meme, a graphic. What's the right word? I am having trouble with words these days. It's an infograph. That's it. Simple. I was a little bit shocked by the result, but I was just curious what you guys think. What are the biggest pain points you're seeing? (Either) that you're having individually. Tim, if you have that as well. Dylan as well. Dylan, you probably hear about a bunch of it as well. What are the pain points you are seeing come back over and over and over again? I'm having a horrible time trying to find another guest on my show if they're interview style, or the tech is just blowing my mind. Even though StreamYard is so simple. I'm having trouble with x, y, z. Let's just go around the horn. Dylan, if you don't mind, I put you on the spot. Can you think of any of those pain points that keep coming up over and over again?
Dylan Shinholser:
Yeah, absolutely. The biggest thing I see is they underestimate what it does take. I totally agree. Why I promote StreamYard to our clients and everyone I possibly can is because of the ease of use. People go into it and think shows are just like setting up the webcam, and they can be. Setting up the webcam and just talking. Right? There's a lot of back end stuff to this. These shows and I'm learning that as doing my own now. I'm like, holy cow, I'm about to hire fifteen people because this is absurd. But, yeah. I think that's the biggest thing that I see is underestimating it, but also at the same time, they overcomplicate it. They have to think (that) they have to have all these bells and whistles and seventeen thousand cameras and two million dollar microphones. It goes back to our first point of "just do it". It doesn't need to be overcomplicated, but understand going into it, there is some work that takes and understand that you do have to respect what it takes to put these on. At the same time, don't overcomplicate it. It's funny how people work. They overestimate or underestimate it, but then heavily overcomplicate it at the same time. I think that's the biggest one I see.
Brian Kelly:
I'm so glad you brought that up. I've said this so many times, people don't realize what goes on behind the scenes before the show even comes on live for that episode. The amount of time and effort. If you want to do a live show that's of quality and represent yourself and your brand in a way that you want it to be represented professionally. It takes a good amount of work for every single show. That's why I automated nearly every process (that) I use now. It took time to get there, but you can use a team. You can get a team. Like you said, Dylan, to also help out. For me, it's all about quality, and more time is spent before the show by far than the show itself. After the show is over, another good deal of time is spent. That is in the minor edits, the repurposing, the marketing, and everything else that goes beyond. The live show is this tiny window of time, and it's the fun is part of it by the way. When you have everything automated, the rest is not "not fun" because you're not doing it. It's all automated, but definitely great. Thank you for that. Julie, what has been some of the big p.. sorry to wake you up there. What have been some of the big pain points? You are wide awake. I just starttled you. You've seen over and over, I bet you've seen a bunch of them.
Julie Riley:
Oh, my gosh. So many, you know, especially because I'm approving all of the comments that are coming into the group. I think one of the huge ones is that the hesitation of people who believe that they have to have everything perfect. That they have to have all of the backdrops, the overlays, the banners, the super expensive microphone, and the super expensive camera. That they have it. The room behind them is messy. They haven't thought about turning to just a blank wall because they're like, "well, then I don't have a fancy studio set up." They get to this point where they're trying to create perfection, and perfection is a fairy tale. It doesn't exist. There is no such thing as perfection. There is, again, where Dylan said the overcomplicating it. They've got to really just slow down and go, "what do I need to get this process going?" What is the minimum to make it happen? From there, then I can then build on it, and build on it each week. Go, "okay, I got live. I got the first one out. I got the jitters out. I hate the way I sound." When I had my agency, I would tell my clients. They'd be like, "I can't stand the way I sound." I'm like, nobody likes the way (that) they sound. There's actually, and I say this all the time, there's a term for it that is a term for not liking the sound of your own voice. I tell people, you have to get over that fear. They're like,"I don't look good on camera, I don't know how to be on camera." The other thing I tell people is to set up a fake Facebook group with nobody else in it but you. Go live in there a bunch of times and just get those jitters out. Get that feeling of pressing the button and going live. Then invite your husband in, your sister, your mother, or whoever. Somebody so that you're talking to somebody. From there, build up each time. As we said with the cameras, again, you can you can slowly build. You can slowly add in the overlays. You can slowly add in the backgrounds.
Brian Kelly:
My goodness! I absolutely love it. I have my own Facebook group that I use just for that. Nothing more. I go in there, and I test things for StreamYard and other things in there. I go live in there because there's no substitute for going live. We've got more buttons to click, and things kind of change their arrangement just a little bit in the window. If you practiced it 20 times without going live, then you go live you're going to go, "what the heck just happened?" I don't know what I'm supposed to do now. That was perfect. Perfect advice. I love that. We've got a comment coming in or two or three. Yeah. Kelly, crucial. Kruschel. Sorry if I got that wrong.
Dylan Shinholser:
Kelly Kruschel. It's Kruschel. She said she's on my team. She's a friend. Hey, we've got a supporter.
Brian Kelly:
Love it. Love it. Then Fran Jesse, I know her. I'm getting ready to make my first video essentially input. Yeah. Reach out, Fran. We're friends. I will give you assistance in any way you want because this is the greatest this is the greatest avenue for media on the planet, in my humble opinion, for so many reasons. One is people get to see you. I love clubhouse. It's also phenomenal in different ways, but people get to see you. They get to interact with you. They can engage with you, and they get to see your essence. It doesn't cost you, the studio owner, studio time. If you do this in the old days when you have to go to a television studio and you want to do a show, it would cost you thousands and thousands and thousands of dollars just to use the studio. Let alone get the media time to put it up on a television station. We're living in wonderful times. It's the greatest time to be alive, in my humble opinion. I'm a tech geek. I'm not young anymore. I'm fifty six, but I can't wait for the rest of what my life has to hold. Yes. You're welcome, Fran. Any time. Wonderful. Wonderful. Alright. Where were we? I got all messed up and loving myself there. We're going to have fun. I'm being real. This is like... I don't know. I'm the most relaxed (that) I've been in a long time with everything that went on today. It was one of those weird, everything-going crazy days. I feel like I'm at home with you guys. That's why.
Dylan Shinholser:
It's been one of those years.
Brian Kelly:
Thank God that last one is over.
Dylan Shinholser:
Yeah, yeah. Sure.
Brian Kelly:
So, okay. Pain point. Let's go back around one more. Tim, what do you have?
Timothy McNeely:
Yeah. When I first started doing this, my whole goal was to get out there and to talk to the different experts in the different areas of the challenges that my my clients face. I started off as an interview show and just using Zoom to record the video. Then all of a sudden I had the video. Now I had to put an intro in. I had to put an exit in. I had to extract the audio so I could do the podcast. My team members and myself were spinning our wheels. Just trying to really kind of create a workflow around the creation of this content so we could get the message out and help people with their challenges. For me, all of a sudden, the revelation was (that) I can do this live. I can have people type in (and) ask comments as I'm doing the show. Not only that, from start to finish, I can produce the whole thing going live. Right? You go live. You can play an intro now. You can throw in little commercial breaks. You can throw in the outro, and then it's done. Download the audio. You throw it up, and now you've got your podcast. You don't have to upload video to YouTube and Facebook and LinkedIn. It's done for you now, automatically. So really my biggest pain point was just the production side of things and putting everything together so that I could keep talking to people and doing the fun part. Right? I don't want to get caught up in all the details of making this. I want to talk to people, learn, and share that knowledge. Really, a lot of the pain point, just using StreamYard has really been absolved because it's a turn-key easy to use platform.
Brian Kelly:
Amen to all of that brother. Here's the key for everyone that's ever going to do a live show or has done one. The most important part is that you show up and you be the talent. That means you need to be dedicated mentally toward what the task is at hand. If I have too many things going on, like production-wise, which I used to when I didn't automate things. That's in the back of my mind. Did I dot every "i"? Did I cross every "t"? What's going to screw up on this show? Versus showing up fully for my guest. Being there for them. Getting out of myself and my own business and being present for the other person, that's what I'm about. Lifting up the other people, that's what my show's about. It's important to me.
Timothy McNeely:
Actually, if I can touch on that talent piece, Brian? I think he brought something up so important for everyone listening to this. If you're doing any kind of a show where you're interviewing people, chances are (that) the person you're talking to (is) a little bit uncomfortable. Your job, as the talent, is to spend some time before the show really crafting what it's going to look like. What direction are you going to go in? You want to make that person you're talking to look like a star. The more you can rehearse with them and put them at ease, you're going to end up with a much, much better show. Because you've taken a little bit of time to make sure that (the) other person is going to shine just as bright as you do. So, take that time to work with your guests beforehand through interview guides, through little questionnaires. So that you can help prep them, to keep them on a thread, and you can really help them deliver their message. Most people are not trained professional speakers. They just aren't. I've hired some of the best speaking coaches to help me develop messages, stay on topic, and learn how to tell stories. People don't invest time, energy, and effort to do that. You can help them do that through a briefing before you start your live with them.
Brian Kelly:
Yeah. That's why I was saying before, I do a thirty-minute preshow. All of us were on here for 30 minutes getting to know each other, making sure all the tech was good, doing some checkout. You were talking about people being nervous and stuff. That's why I'm riding Christian so hard with all these jokes and stuff because it broke his nervousness. You can see his sweating. I am so kidding. This guy's raw. He's a rock. He's awesome. He's a pro. I love this guy, man. I always pick on the quiet ones. I don't know why that is. Christian, man, you're bringing massive value. All kidding aside, you're very experienced. You're matched for what you do. You've said already so many amazing things. What about you, brother?
Christian Karasiewicz:
I'd say this. I think a couple of the pain points. I think one is people want to ask, "how do I get better at my live stream?" I think (that) the first thing is practice. To Julie's point, I think you mentioned having overlays, backgrounds, and all this other stuff. Look at it like this. You want to show your audience as well while you're helping them. You're doing this with them. You have everything at the same time, and you're trying to make everything perfect. Your audience is going to be like, "I'm not going to stick around this person because they've done such a good job already. I won't ever get to that point". They start having that self-doubt. The key thing is going to be practice. You don't have to have every single one of the overlays. Maybe start with the the intro or the thumbnail, and maybe you have an outro for example. (Those are) the first two things you do. As you build the show, then you can add segment graphics. You can add videos. So, you can scale it, but you don't have to have so much at one time because then it's just too overwhelming. That's point number one. Pain point number two is that people, for some reason, think that they're going to immediately be able to monetize their live stream. I say pain point because everybody's like, "oh, I bought all that equipment." Now, you've got to figure out how to pay for all that equipment, you know? If you're struggling already with your business and growing it, then you're not going to immediately monetize live stream. You have to have an audience. You know, you have to build that community. When you go live, they're tuning in because (of) the social platforms. They want to see that you're bringing viewers, they want to see engagement. So, point number two is monetizing your live stream. There are ways to do that, but don't always set out with monetization being number one. It could take a couple of years to monetize. So, get started. Build on it, then make those investments as your business is growing. Yes, mic drop. Yes.
Dylan Shinholser:
Do you have that mic? Just a mic drop? Because I might need to get one.
Brian Kelly:
It's actually super.
Dylan Shinholser:
Yeah, super real.
Christian Karasiewicz:
That's pretty cool, actually.
Julie Riley:
I like that.
Brian Kelly:
It's actually part of a magic trick that you put in a paper bag. It's a long story, but I found one more affordable that would not break my keyboard because that's what it landed on. You didn't hear it. Oh, my gosh. Golden nuggets there, as usual, from Christian who I give a lot of hard time to. I'm going to stop because you're amazing dude, and I don't want to get mad at me. I want you to be my friend. So many great things. So, you said two years. I was like, wow. I was watching an interview. How many of you have heard of Lewis Howes? Former professional football player and turned incredible entrepreneur. He's all over the place. He was being interviewed, and the guy interviewing him asked him a question. He said, "so, Lewis, if someone came to you, and they were talking about the fact they wanted to start a podcast. Now, we're talking just the audio version. That's what a podcast really is for everyone that may not know it's audio-only. Not video, even though they're going that way." He said, "well, here's what I'd tell them. First, you got to actually be consistent. Whenever you decide to do it, do it at that same day and that same time every week or multiple times a week. Whatever that happens to be. Number two, more importantly. You must commit yourself to doing that for at least, the magic number, two years. If they are not willing to do that, I would tell them, don't even get started." We didn't talk about monetization. None of that was discussed during this Q&A. That was telling. Who was I talking about this earlier with earlier today? It's not necessarily about monetizing. It's about building your platform, and I wanted to add to that. It took me in two years. I was just hitting that moment in time of my live show. That's when the momentum started. He was spot on, and so are you, Christian, about the two years. Then using a certain strategy (that) I use, I continually ask for referrals in a certain way. I eventually landed the one and only Les Brown. Some of you know who that is. Some of you don't. I've noticed some don't and Im like,"what rock are you living under?" He's amazing, and he's been on my show. Because of that, the two-year commitment is my point. Not talking about monetization. Then what I found after doing this for two years and striving for excellence all the time in every facet, I'm talking about the preshow communication with upcoming guests and the setup and the prep that they all go through and my system makes sure they do. The show itself and then after the show, all the post-production, everything that goes into it. Once you have that, people notice and my show, without my intending it to be, became an incredible, powerful lead magnet for my business. Focus, just as Christian was stating so properly, does definitely, positively impact your business. If you do it right. You do it high quality, and again, within reason within the resources you have. Go ahead, Christian.
Christian Karasiewicz:
I was going to say. That's another point that people look at, and they want to generate revenue off of it. That revenue may not be actual money upfront. It may end up being (help) (to) drive more leads to my website. It's not necessarily driving more people to my social channels. You're following is... It's OK. That's not going to necessarily grow your business because you had five more followers on Instagram or something like that. It's potentially getting them back to your website, which can be an opportunity for them to schedule a coaching call with you, maybe buy a product from you, learn from you for example. You're not going to get every single person to become a customer, but you're going to be able to use it to generate more leads.
Brian Kelly:
Totally, totally true.
Dylan Shinholser:
That's why I do it.
Brian Kelly:
You see on the top of this screen "streaming live on" and then five. We're doing it to eight right now or seven right now. "Listen-on" down below. On the bottom, there's actually twenty five of those like us could fit them all. Roku now was on Fire TV. Look, you're not making money from those, but here's what happened. How many of you have heard of Kevin Harrington? Shark Tank? Original Shark Tank? He has a partner named, "Seth Green", and they do a podcast together. They've been doing it for years now. They have five-hundred plus episodes. We got introduced, Seth and I. I met Kevin. We shared the stage once. I'm not name-dropping, but yes, I am. It was awesome, and it was fun. Seth reached out. We were connected by someone else. We were introduced, and Seth did his own homework. He came back, we literally talked on Zoom, and he says, "wow, I did some research. I looked you up and, my God, you're everywhere." I just wanted to say, "yeah, that's right." So, you want to get out there. That's why, shameless plug, I call it, "carpet bomb marketing". You saturate with everything you've got within reason. Right? If you can automate it, it can be near or completely free. So just do it. Why not add it to your arsenal? So, it works. Just be consistent to a minimum of two years. Get in touch with people like Julie, Christian, Tim, and Dylan. You might make that even quicker than two years. I'll direct you to the shortcuts that many of us did by trial and error.
Timothy McNeely:
Touching on the monetization piece, a good friend of mine runs one of the top coaching consultancies out there. Right. Very, very successful. Runs a great podcast, great show. I ask him one day. I said, "have you need any money doing your podcast?" He thought for a second. He says, "naw, I've actually lost money doing it. The relationships that I've made...I've made millions off (of) that." If you approach it from that standpoint... There's different goals, but I always approach, you know, what's the end result? What are you looking for out of your show? Why are you doing it? That's how you can measure the success of it. Is it helping you achieve whatever goals you set for yourself?
Brian Kelly:
Totally agree. It's very similar. Isn't it? To writing a book? I'm holding up another namedrop. Yes, it's very similar to writing your own book. Because a lot of people want to write a book and make a living off of the sales of the book. I'm sorry, ladies and gentlemen, most of the time it just doesn't happen that way. If anyone comes up to you and you're talking to them... During the course of conversation, maybe you ask them what they've been up to? Or, hey, I've authored a book. The moment they say that, in your eyes, do they not lift up in an influence in your mind? Right then and there? Instantly. It builds authority. That's exactly what this live show, and live shows like it, are doing. When you're giving evidence of it by spitting it out to all of these platforms, there's no way people can't find you and know that you're serious. You know, it's showing that you have a commitment level. It's showing that you have a quality level of professionalism. It's not about the show itself. It's like, well, if I do business with that person, or will I... Will I want to do business that person? If they're professional. Yes. If they put on a shoddy show, they might give me shoddy service. If I do business with them. Does that make sense? People want to (be) representing yourself in the best. Do it the best you can, but do it. Please, don't delay. Don't try to be perfect. You heard everybody talk. Go ahead, Dylan. You had something?
Dylan Shinholser:
Well, yeah. There's indirect ways to make money with shows, live streams, and of course direct (ways). Right. Direct is selling sponsorships, ad-space, all that good stuff. The indirect monetization is so much more powerful. When I do shows or when I hop on shows or anything, it's literally just to build a top-down awareness of myself. I just want people to know what Dylan Shinholser is. Then that way, because I do multiple things, I'm never trying to sell one product at any given time. I'm trying to sell myself, and what it does is it gives me that outlet to do it. Then if you're hosting a show. Right? This maybe goes into some other topics around how to market and things like that. It's a powerful relationship tool because when you can open your platform to other people that you're looking to connect with. I'm in the business of working with influencers and throwing their events. Well, the best way to connect was get them on my show. It gave me a reason to reach out that wasn't pitchy or sales. It was more or less. Hey, man, I just want to give you an outlet, because I think what you talk about is cool. Tell my people about it. After the show, I was like, "hey, man, what are you doing next Tuesday? I need a speaker." Or "hey, man. I have some ideas (that) I want to pitch you or (some) things. They're more receptive. So, I always do shows and things not about the direct money I get, but the indirect thing. It's the indirect impact that I get from relationships, or people sharing my stuff out and people go, oh man, he sounds semi-intelligent unless they're watching this. Then then they'll go, okay, great. Let me go over to this platform that he runs with this business that he does or whatever because he sounded halfway intelligent on that show. Right? So, I think the indirect monetization is what most people don't... They don't get that the instant gratification of like that five thousand dollars sponsorship check. When I forgo that and go on to bring on much more money on the backend with the people I connect with, in the top influence that I get.
Brian Kelly:
The magic word there was "relationship".
Dylan Shinholser:
Relationships all day, every day. That's all I do- is build relationships, and how can I do it? Do more shows like this. Can I get it out? You're on like forty-two different podcast or outlets here, right? Every one of those. Every time you put a show on it, you're building a relationship with someone on that platform. Even if it's just you talking, and they're listening. You're building that relationship. Everything (that) I do, is built on: how can I develop relationships? Live streams is just an amazing way to do so.
Brian Kelly:
Posting them is one thing. Right? That's a great thing. What I learned through a podcasting expert friend of mine is the maybe not as equally important, but possibly greater importance, is getting on other people's shows. That includes audio podcasts only. He explained how his business skyrocketed when he did what he called, "podcast guest marathons". He would have someone get him booked in his team. He would carve out three days and just say get as many as you can for me. He'd do that. Then when they ask him about how to get in contact with him... This is the gold right here... It's not go to my Facebook page and look up my name and message me. He would tell them to go to his podcast website and from there to subscribe. Now he's building a following. It's genius. It's so genius. I just want to impart that. The cool thing, though, is when you're hosting a high-quality live show that opens the door for you to be a guest on many more.
Dylan Shinholser:
Oh, yeah. Yeah, absolutely. Being a guest is what goes back to the authority building. Right? If I can build my authority, I build my influence. If I do have something to sell... If I'm trying to build my brand or whatever it is or I'm just trying to get to as many people as possible to talk about events with them... That authority I call it, "authority hacking", being able to get them on your show. That'll get your show in front of their audience, and then going on to other shows helps you develop your authority. It's like writing a book. I was I'm a guest on this show, this show, this show. It's like writing a book. Your authority starts to become a little bit more when you're leveraging their influence. Right? When you're a guest on the show, if that show has a following, you becoming a guest on that show gives you authority because now you have the validation of the host that everyone is following and love. So, I can authority hack by getting on other people's shows.
Brian Kelly:
It leverges. You have a whole new tribe watching and interacting with you as well. I mean, this is one of the most powerful things people can use. If they just get out of that rut of trying to find a way to make money with it directly, that's when they'll see the real value come through. It's about building relationships. It's long-term. Not short, quick kill. I got to make a commission and run. It's build a relationship. Establish it. If you go into this with the mindset of it not being for directly making money, I personally think you have greater success. The long-term plays always work better than the short-term. Short-term works can work, but they're temporary. The long-term is a lot more permanent and lasting. Just think of all the wonderful bread crumbs you're leaving throughout the world. Through all the venues and platforms we've been talking about. In speaking terms, if you're on stage, that's what we call a "stage swap". Where you would be a guest on someone else's stage in return for them saying, "okay, but I'm going to do the opposite." We'll have you on our as well. The same thing with podcasts and live video. It works really great. Just make sure they're a fit.
Dylan Shinholser:
They've got to fit. (It's) got to makes sense.
Brian Kelly:
Both ways. Yeah.
Christian Karasiewicz:
I want to add something real quick to that. If you are consistently going live, so it's great to be consistent, go live on a regular basis, but also think about the long game. It's a couple of years, for example. Also, don't be afraid to be making changes and adjustments as things are moving along. It's not about substituting equipment. It's about looking at your process. For example, you mentioned Brian, that you have automation on some of the things. Think of smarter ways to take bigger jumps ahead. If I have to send someone an email, and I'm like, "hey, do you want to be on my show?" Then I have to deal with the whole back and forth. Well, okay. Yeah. What time? Then I have to send everything back. There are tools out there like Calendly, Harmonizely. You can send a calendar link to somebody and they can only book a certain slot for example and vice versa. This takes out the guesswork out of having to do all that back and forth. That's a way to work smarter because now you want to book people for your show. You send them one link. The person then doesn't have to send you a message back, and you can even use it to collect feedback for your show questions. There's not a lot of back-and-forth and downtime.
Brian Kelly:
Yeah, absolutely. I do that as well, and it's a godsend. I could not do what I'm doing. I would not do what I'm doing without the automation part of it. I have an onboarding form. You guys all... Most, not all of you went through it, but that was a mini version. Julie, you went through the big version. I then changed it right after I saw that. Like you said, make adjustments. That's what I did. I'm constantly doing that. Improving. I have a document automatically generated in Google Docs with your bio. The answer you had to why you think you would bring value to the show. Also, all the questions you chose to be asked for the show. Some of you didn't see that. So everything's done. The Q&A part used to take hours and hours doing manually. Now I just give them thirty-eight questions. Choose ten, and we're good. You tick the box. You choose what I'm going to ask you. (I) just made it a system, and it has worked beautifully. I don't even use the ten questions hardly. I use maybe the first three. Then we go organically like we've been doing tonight. My God, it's six twenty-nine! Are you kidding me? I'm having too much fun. Real quick. I know everyone that came on in the beginning. You heard this thing about a prize. We're going to do that real quick, and we'll come back and wrap it up. For those of you watching, remember in the beginning I said, "take notes and don't go clicking away and stuff like that"? Now I think Dylan, Julie, Tim, and Christian will also give you permission to do what I'm saying, and that is take out your phone. Take your gaze away from us for just a moment, but you'll still have to look back. Yes, yes. You can do this too. Please, do. What I want you to do....
Dylan Shinholser:
I need a vacation.
This is how you can enter to win a five-night stay at a five-star luxury resort of your choosing. Here's what you do. Take out your message app on your phone. Fire that up- your text message app. Where you would type in the name of the person normally that you're going to text. Instead, put in this number: three, one, four, six, six five-they're all doing it behind the scenes- one, seven, six, seven. I love this. Three, one, four, six, six, five, one, seven, six, seven. If you're watching this and you're not a guest, go ahead and write this down because I gonna take the screen down. I want you to get it. This will be open until the end of the evening. Where you actually put in the message... Where you might put emojis, those kinds of things, not emojis, just two words separated by a dash or a hyphen. Those words are peak (P-E-A-K) dash Vacation (V-A-C-A-T-I-O-N). All together. No spaces. Peak vacation. Send it off, then monitor your phone. You're going to get an automated response back asking you for your email address, and that will then officially enter you into the contest. Compliments of The Big Insider Secrets. Our buddies, Jason Nash, the owner. Dear friend of mine who lets us give this away every single week. Every show, actually. We do more than one a week now on average. So go ahead, get that entered. I can't wait to see who's going to win that. You're going to be asked later, you don't have to if you're the winner, to provide your Facebook information. Just your profile so we can say congrats and give you a high-five online and get others to come watch the show. To be honest, that's another strategy. We're just rolling back the curtain. That's why we do it this way. You can offer incentives like that. My friend has offered that to anyone who is my friend. If you're not my friend, you don't get it. If you're on as part of the panel here, they're all my friends. Christian may differ on that opinion, but I think he's my friend.
Christian Karasiewicz:
I'm your friend. Yes.
Brian Kelly:
Ok, good. I picked on you so hard. I apologize, but you're just you're a fun guy. I appreciate you for putting up with it. I definitely do stuff like that. Implement it and announce it in the beginning. That helps retention. I'm just pulling back the curtain for everybody. You can do different things like that. Having multiple people, I noticed, is also a little better than just one every single time. So, mix it up now and then. Alright. I know we're a little bit over, but I want to give you each another chance for a final parting tip. Anything you want on live streaming. It could be hardware, software, how you smile, what bling you wear, don't wear, your makeup. I'm wearing some, by the way, just so the guys know. Yeah, I don't know what they call it. It's not like guy up.. guy-liner, but it's like makeup. I know. That was bad.
Dylan Shinholser:
I haven't heard of that one.
Brian Kelly:
I just did that. I'm not a young fart anymore. Anyway. So, Dylan, we'll do the same thing. Go around the horn. What would be one final quick tip, or parting words of advice, you can give our wonderful viewing and listening audience?
Dylan Shinholser:
Keep it simple stupid. Don't overcomplicate it. There's things that you need to do and standards you need to meet. At the end of the day, keep it simple stupid will allow you to not overcomplicated it (and) get overwhelmed. Once you get overwhelmed, it's a wash. I would just say as a life advice, event advice, live stream advice, just keep it simple stupid and keep it moving.
Brian Kelly:
Real quick, I got to interject on that. Just so people know that that comes from an acronym K.I.S.S. So we're not calling everybody stupid, for one.
Dylan Shinholser:
Well...
Brian Kelly:
That was great. I have a friend who is Sicilian in nature, and he did this from the stage. He talked about it, and he brought up the whole thing. We're talking about doing it without complicating it. He goes, "It's like K.I.S.S. Who knows what K.I.S.S means?" Someone raised their hands. They said, "keep it simple, stupid". He goes,"Oh, no, no. It's keep it simple Sicilian." He lighten the load of the stupid part. I thought that was cool. Sorry, Julie, what is your parting tip?
Julie Riley:
You know, you're going to have to get started at some point. In order to do that, you're going to have to get over your fear. Go practice. Get those done, but also go watch and find other people that you resonate with their live shows. Start to take pieces from each of those. Now, obviously, you cannot go copy their live show and recreate it. You can pull little things from multiple different people's live shows that you like and that resonate with you. If you're comfortable and things are resonating with you, you're going to exude that comfort and that confidence out to the rest of the world.
Brian Kelly:
I love it. I love it. Alright. The man, the myth, the legend, Timothy J. McNeely. What is your final parting word of advice?
Timothy McNeely:
I'm going to close with a story. The purpose of this story is to illustrate the power of doing a show. July 20th, 1969, the first man walked on the moon. He left his footprints up there. On the moon, there's no wind. There's no rain. There's no weather, and those footprints today in twenty twenty-one look exactly like they did in nineteen sixty-nine. They're going to be exactly the same a million years from now. You too. You leave footprints on the hearts and the minds of everyone that you come in contact with. In streaming and having a platform, that's your opportunity to leave your footprints and to have an impact on people. Get clear about what your message is. What's the impact you want to have? If you do that, all of the other puzzle pieces are going to fall in place for you.
Brian Kelly:
Oh, baby. Okay, I've got to do it. I've got to do it. That was amazing.
Dylan Shinholser:
You have to get one of the little lower third animation gifts that are possible here on StreamYard. It's just a mic drop every time someone does one.
Brian Kelly:
Not nearly as much fun though, bro.
Christian Karasiewicz:
That's true. Fair. Very fair. I'll give it to you. I've got to get me one of those little squishy microphones.
Brian Kelly:
A little sound effect like I just broke my desk or something. That would be good. Alright, Christian, you've had a long time to think about it now. No pressure, but this better be a good one. I'm kidding. What do you have?
Christian Karasiewicz:
Let's see. The best piece of advice, I think, would be don't have gas or gear acquisition syndrome. You're going to watch people doing their live streams, and they're going to go and be like, "hey, I got to get that mic because this person upgraded." Oh, they got a new webcam. Remember? If you develop a plan, the whole thing is work the plan.. work the system. It's great (that) somebody else got some equipment, but it doesn't mean that you need to go out and get that yourself as well. Remember, work your plan. When you get to the certain points, maybe set that as a milestone. If I get to a certain number of viewers, for example, or a certain number of subscribers on a channel, then I might need to upgrade something. Don't be buying stuff just because someone else is doing so.
Brian Kelly:
Sales drive service. I love it. You guys are amazing. Thank you so much for coming on. Everyone who watched live. Thank you for coming on. Those of you that watched on the recording. Thank you for spending your valuable time with us, and those listening on the podcast. The same goes for you. Definitely. I hope you took a lot of notes because these are experts in the field. They are giving their value, their heart, their experience. They only charged me two-hundred thousand dollars for it. It's really been a deal. I'm kidding. They charged me nothing. You got incredible value from these amazing, amazing professionals. I can't thank you all enough. I appreciate you Dylan, Julie, Tim, Christian. Thank you from the bottom of my heart with all seriousness. I know we had some fun tonight. Thank you, Christian, so much for letting me pick on you so hard. You've been a great guy. I look forward to getting to know each and every one of you at a deeper level. If you're open to that after tonight. Appreciate you all. On behalf of these amazing people, that's it. We're out. My name is Brian Kelly. I'm the host of The MIND BODY BUSINESS Show. Until next time we will see you. Be blessed. So long for now.
Narrator :
Thank you for tuning in to The MIND BODY BUSINESS Show podcast at w-w-w dot The MIND BODY BUSINESS Show dot com (www.themindbodybusinessshow.com).
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